[HN Gopher] Mozilla Monitor Plus: automatically remove your pers...
       ___________________________________________________________________
        
       Mozilla Monitor Plus: automatically remove your personal info from
       data brokers
        
       Author : mikece
       Score  : 224 points
       Date   : 2024-02-06 14:37 UTC (8 hours ago)
        
 (HTM) web link (blog.mozilla.org)
 (TXT) w3m dump (blog.mozilla.org)
        
       | causal wrote:
       | I like this in theory, I don't have time to chase down every data
       | broker to opt-out on my own. I'm just wondering how I can measure
       | whether it's really effective or not.
       | 
       | Anyone have experience with this kind of thing?
        
         | Vinnl wrote:
         | The data brokers that show your info will be listed, so you can
         | spot check them yourself to see if they still show you. Not
         | perfect, but should give you some confidence that if it says
         | your data has been removed, it actually has been removed.
         | 
         | (You can scan for brokers before upgrading to Plus for
         | automatic opt-out, so you can also check beforehand that you
         | _can_ see your data.)
        
         | dylan604 wrote:
         | This is always my pessimistic view of the world we live in
         | today. Why in the world would they delete that data vs just
         | putting it on mute/ignore/etc? The only "proof" you have is if
         | you send a request to see the data they hold on you. If they
         | send you an empty report because the ignore flag was set, you
         | would only see an empty report. You have no evidence that the
         | data was actually deleted.
        
           | wolverine876 wrote:
           | I also wonder if it stops them from collecting it. Also, what
           | are the legal requirements if a customer asks their data to
           | be removed?
           | 
           | Still, I'm not giving up a plausible solution because
           | potentially it's only a partial solution.
        
           | StopTheTechies wrote:
           | > Why in the world would they delete that data vs just
           | putting it on mute/ignore/etc?
           | 
           | If you're serious it's because having a fig leaf is useful to
           | reduce risk in controversial business practices, especially
           | if the vast majority of people don't take advantage of it.
        
           | myself248 wrote:
           | And I've never seen a single stalker-corp ("data broker")
           | executive serve prison time for failing to delete data that
           | they claimed was deleted.
           | 
           | Either that has literally never happened, or there's
           | inadequate auditing/enforcement, and I don't consider the
           | former to be plausible.
        
           | PascLeRasc wrote:
           | That's because this is actually a data validation service for
           | brokers. Most of their data is junk or incomplete, but now
           | they know which pieces belong to actual people who want to
           | pay money for it to be deleted.
        
         | beyondd wrote:
         | Optery customers get Removals Reports every 90 days. PCMag.com
         | wrote this about the Optery Removals Report: "With the Removals
         | report, you see what was found along with a new screenshot
         | demonstrating that the data was removed, and a link to verify
         | the removal. No other personal data removal service I've seen
         | gives you this level of verification."
        
       | Flimm wrote:
       | I wanted to try this, but it seems to be restricted to only
       | people in the USA. It is impossible to enter a location outside
       | the USA in the sign-up form, and it's impossible to skip that
       | form. Please, Mozilla, make it much clearer which countries are
       | supported to avoid causing this frustration and to give people a
       | reason to come back once other countries are supported.
        
         | Vinnl wrote:
         | Sorry about that. The form should only be shown for people in
         | the USA, but detecting the country you're in can't be done
         | perfectly. Which is a good reminder - we'll look into making
         | the US-only part clearer.
         | 
         | (I'm an engineer on Monitor.)
        
           | isodev wrote:
           | Or perhaps, just thinking out loud, you could extend support
           | for the service to other countries. The EU would love you for
           | this at the very least.
        
             | mynameisvlad wrote:
             | I'm sure if it was as easy as snapping their fingers,
             | they'd have done it.
             | 
             | Time is a finite resource, and a lot of these data brokers
             | seem to be very geographically-specific and have their own
             | ways of requesting deletion.
        
           | cwales95 wrote:
           | I'm also not clear why this is US only. There's definitely a
           | market in other areas of the world. I'd be interested to know
           | why it should be US only.
        
             | JohnTHaller wrote:
             | They're likely starting with the US because either their
             | partner(s) for this is US only and/or it's easier to start
             | with a single large market. The US is about a 50% larger
             | market in terms of GDP than all EU countries combined.
        
           | callalex wrote:
           | What's wrong with simply displaying/linking to a list of
           | supported countries?
        
         | westpfelia wrote:
         | Could just be in the short term they are limiting it to the USA
         | and going global soon.
        
         | donkeyd wrote:
         | Same with Optery shared below. I wonder if there are any
         | European/International counterparts to these services.
        
         | pluc wrote:
         | haveibeenpwned.com has been offering the same service for free
         | for years.
        
           | Liquid_Fire wrote:
           | It doesn't look the same to me.
           | 
           | haveibeenpwned will notify you if your email address was in a
           | breach.
           | 
           | The Mozilla offering seems to include the same, but also
           | cover other pieces of personal data, and the ability to
           | request removal from data brokers.
        
             | pluc wrote:
             | That ability is not the product they're offering though,
             | that's something you can already once you identify where
             | your data is. And obviously that's _if_ they have a way for
             | you to do request removal and _if_ they feel like doing it
             | at all which are the same constraints for Mozilla. I think
             | this is all purely for convenience of having it all done
             | for you (which is okay)
        
               | Liquid_Fire wrote:
               | Well, even if you consider the removal aspect of it
               | useless since you could do it yourself, there is still
               | value in knowing where your data is. Have I Been Pwned
               | will tell you about breaches, but not about brokers
               | reselling your data, and they only monitor email
               | addresses.
               | 
               | And yes, you could probably go and ask the brokers
               | directly, but that is certainly a lot of time and effort,
               | so paying for it might make sense, assuming you trust the
               | service provider.
        
           | beyondd wrote:
           | haveibeenpwned.com provides data breach monitoring, but does
           | not remove personal info from data broker sites as Optery and
           | Mozilla Monitor do.
        
       | ary wrote:
       | I'm a happy, long term Optery user (not affiliated) and they take
       | care of 100% of this for you. https://www.optery.com
       | 
       | The Mozilla offering looks somewhat comparable, but I do wonder
       | if they're going to beat a company which has the sole focus of
       | solving this problem.
        
         | tholtken wrote:
         | Especially with a backend service provider (onerep.com) that is
         | questionable at best.
        
           | eltondegeneres wrote:
           | What are the issues with Mozilla's use of onerep?
        
             | beyondd wrote:
             | One of the issues are OneRep's affiliate partnerships with
             | the very data brokers you're paying them to remove you
             | from: https://imgur.com/a/juSC66b
        
               | fdgadfagfgd wrote:
               | Any other issues besides that possible conflict of
               | interest? Also, you're the founder of a competing
               | service, right?
        
               | tholtken wrote:
               | not affiliated with Optery but agree conflict of
               | interest, also misleading by onerep and at best
               | deceptive. take that potential lack of trust together
               | with the several reports online that onerep's us
               | operation is a sham and they are really operating out of
               | eastern europe and sending user data there...seems shady.
               | begs the question: what does a privacy-respecting org
               | like Mozilla see in onerep and how is it better than what
               | other companies offer?
        
               | wolverine876 wrote:
               | They are. There's a flagged dead comment where they say
               | so (I don't know if this link will work for a flagged
               | dead comment):
               | 
               | https://news.ycombinator.com/item?id=39276106
               | 
               | beyonddd should really identify themselves as the founder
               | of a competitor. Nothing wrong with posting, but pseudo-
               | anonymously disparaging the competition seems very
               | inappropriate.
        
               | beyondd wrote:
               | Yes - I flagged myself as an Optery founder on my first
               | comment, but as you mentioned the comment was
               | subsequently flagged and hidden from view. It is also
               | made clear here:
               | https://news.ycombinator.com/user?id=beyondd
        
               | wolverine876 wrote:
               | From my perspective, I'd put it in any comment mentioning
               | Optery or criticizing competitors. People often read one
               | comment; they don't read all your comments and your
               | profile.
               | 
               | It also adds some credibility: You actually know what
               | you're talking about in regard to this kind of service.
        
               | beyondd wrote:
               | Yes - I flagged myself as an Optery founder on my first
               | comment, but the comment was subsequently flagged and
               | hidden from view
               | (https://news.ycombinator.com/item?id=39276106). It is
               | also made clear here:
               | https://news.ycombinator.com/user?id=beyondd
        
               | anjel wrote:
               | OneRep is the service I used, briefly. I have no
               | Affilliation with them except as past customer. They
               | delivered as promised and the effect has been persistent
               | 2+ years since the time I discontinued the subscription.
        
               | sp0rk wrote:
               | I think "partnership" seems like too strong a word for
               | what appears to be the simple use of an affiliate
               | program. Why would OneRep know or care about an
               | individual affiliate and the content of their site, as
               | long as their behavior with regards to the affiliate
               | program is above-board?
        
               | beyondd wrote:
               | Affiliate programs have application processes intended to
               | filter out bad actors and mis-alignment with a brand. To
               | use an extreme example, a web site promoting terrorism
               | would typically be rejected. Approving data brokers as
               | affiliate partners for a data broker removal service is
               | viewed by many as questionable. To use an another extreme
               | example, how would you feel about an anti-virus software
               | company that approved as affiliate partners creators and
               | distributors of computer virus programs.
        
         | haswell wrote:
         | Also an unaffiliated, long term, and happy user of Optery.
         | 
         | If nothing else, I'm glad there are more offerings showing up
         | on this space because of the competition this will hopefully
         | generate.
         | 
         | Consumer Reports also has a semi-related offering called
         | "Permission Slip" that is focused on opting out of data sharing
         | with individual companies, e.g. Netflix, Home Depot, etc.
        
         | megasquid wrote:
         | Also a satisfied Optery user. Been using their service for the
         | past year, from what I can tell, they seem to have the most
         | robust solution in the space.
        
         | Workaccount2 wrote:
         | I can't help but be a bit miffed that despite ostensibly being
         | a privacy service, optery is still running a bunch of third
         | party scripts on their site, including google...
        
         | HaloZero wrote:
         | I'm curious, what's the point of paying for Optery per year?
         | Isn't removing your data be a one time request. Except for
         | supporting new brokers that might appear.
        
           | beyondd wrote:
           | Your point is spot on. Data removal services have an aspect
           | where a ton of value is obtained in the first 1 - 4 months as
           | the majority of profiles are wiped away, and then after that
           | you're sort of in maintenance mode where the service catches
           | profiles as they pop back up, or when new data brokers are
           | added to the system for coverage.
           | 
           | Optery generally has 2 types of customers:
           | 
           | - The first type are those that care a lot about their
           | privacy and the cost of an ongoing subscription is
           | insignificant to them, so they keep the service running on an
           | ongoing basis for the ongoing automated scans and removals
           | and for getting new data brokers they get coverage for
           | immediately as they are added into the system.
           | 
           | - The second type of customer is more price conscious and is
           | basically looking back and forth between their credit card
           | statement and their Optery dashboard each month and then they
           | either pause or cancel the subscription when they feel
           | they're reached a good stopping point. Optery's pause
           | subscription feature is very popular for this type of
           | customer and you can use it to automatically re-start the
           | service in 3, 6, 9 months, etc.
           | 
           | - Another thing to point out is many other services only
           | offer Yearly subscriptions, Optery offers Yearly or Monthly.
           | If you're price conscious, the Monthly is nice because you
           | can turn it on and off, or pause it as you wish.
           | 
           | More detail on the topic of keeping Optery running on an
           | ongoing basis is on the Optery Help Desk here:
           | 
           | https://help.optery.com/en/article/why-should-i-keep-my-
           | opte...
        
             | mamidon wrote:
             | Have you considered adding a 3-months-every-year option? I
             | wonder if automating the second type of customer would
             | provide you a lift in revenue.
        
               | beyondd wrote:
               | This is a great suggestion and we would like to add this.
               | Not because it would provide any revenue lift though, but
               | because it is what some Optery customers have been asking
               | for, e.g. can I have a lower cost subscription that runs
               | every other month, or every three months, etc.
               | Technically, you can do this today by cancelling and re-
               | starting a Monthly subscription at your desired cadence,
               | or pausing and re-starting your subscription
               | periodically, but that requires manual effort. A
               | configurable cadence is definitely on our backlog though.
        
         | anjel wrote:
         | I cleared my name from the net using another service that
         | charged by the month. I paid them for three months, when their
         | work clearing my data from about 100+brokers was completed,
         | then cancelled. 2 years later, my name and personal data still
         | remain no longer to be found like it once was before the
         | scrubbing.
        
           | rayshan wrote:
           | What is the service you used?
        
         | pininja wrote:
         | Anyone have experience comparing this to Incogni? I've been an
         | unaffiliated user for over a year now. While many brokers have
         | replied, many never seem to.
        
           | beyondd wrote:
           | Optery founder here. We did a deep dive comparison between
           | Incogni and Optery (https://www.optery.com/incogni-review/).
           | The biggest takeaway is Incogni, at this time, does not cover
           | many of the most popular people search sites like Whitepages,
           | TruePeopleSearch, Spokeo, RocketReach, ThatsThem,
           | BeenVerified, TruthFinder, InstantCheckmate, and many others.
           | Most Incogni reviews you'll find online are written by their
           | affiliate partners.
        
         | geor9e wrote:
         | Haha wow it's actually asking me to sign over LIMITED POWER OF
         | ATTORNEY. It's optional but says it's recommended. That's a
         | nope from me.
        
           | GuB-42 wrote:
           | Isn't it to be expected? I guess that they have to make
           | demands on your behalf to have your data removed. I guess
           | that's optional because they can still work without it is
           | some cases, and ask you on a case-by-case basis for others,
           | but that's extra work for you and for them, so they may not
           | do it, at least not on the lower tier pricing.
        
           | khaki54 wrote:
           | Why? You limit the power of attorney to the ability to remove
           | your data from data brokers.
        
           | beyondd wrote:
           | Many data brokers will not permit third party services to
           | remove the data without a signed limited power of attorney.
           | Note that the power of attorney is limited to interactions
           | for submitting removal requests and opt outs.
        
           | darknavi wrote:
           | Blame data brokers for making such asinine restrictions.
           | 
           | You can also just use the free version to collect a list of
           | brokers your self and manually contact all of them to find
           | out how much of a pain in the ass it is.
        
         | PascLeRasc wrote:
         | Discover bank also offers something like this for free, but I
         | can't tell if it's as capable as other services.
         | https://www.discover.com/security/online-privacy-protection/
        
       | doix wrote:
       | > Privacy starts with a Mozilla Account
       | 
       | I like how the solution to the privacy issue is _yet another
       | account_. I don't know why, but I find it highly amusing. I do
       | get it, you need to share your details with them so they know
       | which details to delete, but I still can't help but laugh.
        
         | westpfelia wrote:
         | For something like this to work you have to trust SOMEONE. And
         | Mozilla is definitely more trustworthy then others in the
         | space.
        
           | mozempthrowaway wrote:
           | Eh kind of. One of the recent themes at our all hands was
           | "data collection for user benefit" which I'm sure is what
           | every company says.
        
             | tholtken wrote:
             | What does this even mean? How does Mozilla know what
             | benefits me, the user?
        
         | RDaneel0livaw wrote:
         | I attempted to use this, entered my email, was prompted with a
         | "create your account" page, laughed out loud and closed the
         | tab. This is a comical misunderstanding of what the product
         | even IS or DOES.
        
           | dvngnt_ wrote:
           | competitors require an account too?
        
           | pietro72ohboy wrote:
           | How do they think they're supposed to do their job if they
           | don't even have a way to identify you in the first place.
           | What is comical is your blend of ignorance of the technical
           | needs of the product and arrogance to suggest that it should
           | be done in this "magical anonymous way" that nobody seems to
           | grok.
        
         | riddley wrote:
         | Capitalism's whole thing is create the sickness and sell the
         | cure, right?
        
       | nickthegreek wrote:
       | Mozilla Monitor Plus - $14/mo, or $108/yr. Too pricey for most.
       | 
       | >Every month, we use the information you provided about yourself
       | (name, location and birthdate) to search across [?]190[?] data
       | broker sites that sell people's private information. If we find
       | your data on any of these sites, we initiate the request for
       | removal. Data removal can take anywhere from a day to a month.
       | This feature is available for [?]Monitor Plus[?] users only.
       | 
       | Anyone know if there are any local/open source tools to do this?
        
         | WirelessGigabit wrote:
         | I have used Permission Slip by CR with limited success.
         | 
         | I use <website>@<personal-domain>.<tld>, and you cannot enter a
         | wildcard in Permission Slip.
        
           | devrand wrote:
           | I use this pattern but I'm starting to move away from it.
           | Some things just don't work (ex. linking accounts between
           | companies) and it also throws customer service agents into a
           | panic when they see their own company name in the e-mail
           | address.
           | 
           | I'm also not sure it gets me that much. I do get to see how
           | was compromised or sold my data, but most of that just goes
           | to spam anyway. I also usually find out about the compromises
           | from other sources anyway.
        
             | MyNameIs_Hacker wrote:
             | Sure some of the CSA's panic a bit, but I've never had one
             | not go along especially after explaining my purpose. I've
             | not seen too many compromises, but some of them were not
             | public. Especially with small businesses like a car
             | dealership, they may never know themselves.
        
             | rdgddffd wrote:
             | Try just rot13 or hashing the website name.
        
         | nickthegreek wrote:
         | Closest thing I can find to roll your own.
         | 
         | https://github.com/yaelwrites/Big-Ass-Data-Broker-Opt-Out-Li...
        
       | ethagnawl wrote:
       | _How_ do they get your data removed from the brokers ' databases?
        
         | tholtken wrote:
         | onerep.com
         | 
         | "If you are located in the United States and have a Monitor
         | Plus subscription, OneRep receives your first and last name,
         | email address, phone number, physical address and date of birth
         | in order to scan data broker sites to find your personal data
         | and request its removal. OneRep keeps your personal data until
         | you end your Monitor subscription in order to check whether
         | your information shows up on additional sites, or has
         | reappeared on the sites you've already been removed from."
        
           | riddley wrote:
           | I wonder how it works for people who use business-
           | name@personal-domain.tld as their emails with whatever
           | businesses.
        
         | JohnMakin wrote:
         | They submit an opt-out request on your behalf. Frequently, the
         | data will not be removed entirely, or re-surfaces later on.
         | You're entirely dependent on the good will of the data broker
         | sites, who are likely trying very hard to stop automation like
         | this.
        
           | ethagnawl wrote:
           | > Frequently, the data will not be removed entirely, or re-
           | surfaces later on. You're entirely dependent on the good will
           | of the data broker sites, who are likely trying very hard to
           | stop automation like this.
           | 
           | This was my instinctual, cynical assumption, too. Unless
           | there's a GDPR-like law in place and some standard for
           | differentiating identities, they're just going to find
           | loopholes to recapture peoples' data (e.g. remove middle
           | initial, modify address format, etc.).
        
             | JohnMakin wrote:
             | I've used several of these services now and they all have
             | the same issue - the thing is, the data brokers don't even
             | use loopholes. They'll (sometimes) cooperate with removing
             | the data, and then it just reappears in identical form
             | sometime later, often very quickly. They pretend like it
             | isn't their problem and the problem is their data sources
             | that contain the data. It's the complete wild west.
        
       | bluish29 wrote:
       | I wonder if they will bundle it with VPN, Relay, for a good and
       | reasonable price. This would be an attractive bundle to
       | subscribe.
        
       | kmfrk wrote:
       | One of the ironies of these things is that they tend to map to a
       | specific e-mail address, whereas the more paranoid of us who'd
       | want to pay for a service like that tend to have different
       | addresses, either entirely or something like Gmail with +filters.
       | 
       | HIBP supports domain searches[^1] at least, but part of the
       | problem is also how we keep trying to reinvent the e-mail system
       | to not fall prey to this, much how Fastmail have Masked Emails,
       | and Apple have Hide My Email.
       | 
       | In a sense, it sounds like the advice of the services is less
       | subscribing to them than trying not to have a few e-mails that
       | map to your personal identity.
       | 
       | [^1]: https://haveibeenpwned.com/DomainSearch
        
         | Vinnl wrote:
         | > In a sense, it sounds like the advice of the services is less
         | subscribing to them than trying not to have a few e-mails that
         | map to your personal identity.
         | 
         | Firefox Relay is a great way to do that :)
         | https://relay.firefox.com
         | 
         | Integrating that with Monitor is pretty high on at least my
         | personal wish list.
        
           | kmfrk wrote:
           | The phone masking looks great, too. Like Privacy.com, it's
           | awesome with virtual alternatives for PII, except they don't
           | tend to be available here in Europe, but I'm definitely
           | jealous.
        
             | miki123211 wrote:
             | If you need a privacy.com alternative for the EU, Revolut
             | is a good option. They offer both one-time-use (disposable)
             | cards, as well as normal virtual cards that are valid until
             | revoked. They're not as advanced as privacy.com AFAIK,
             | cards that only work for a single merchant but multiple
             | transactions aren't offered for example, but they're good
             | enough for most purposes.
             | 
             | Eu regulations on card networks make such a service much
             | harder to offer, privacy.com makes money on card fees,
             | which you can't really do here. Such a service would either
             | have to be paid or bundled with other services which you
             | can make money on, which is what Revolut does.
        
           | erinnh wrote:
           | It's an ok way to do it. And I've been subscribed (but not
           | using it) for 2 years.
           | 
           | But until Firefox Relay supports custom domains, I am of the
           | opinion that it's not ideal.
        
             | ColonelBlimp wrote:
             | With providers like Addy and SimpleLogin it is possible to
             | use your own domain.
             | 
             | > https://addy.io/ > https://simplelogin.io/
        
       | dataflow wrote:
       | Not sure if dumb question:
       | 
       | If they use the data you provide (such as your address) to search
       | other data brokers, doesn't that potentially give the data broker
       | MORE information than they already had on you? Do the companies
       | in this space prevent this somehow?
       | 
       | Edit: Lest people think this is somehow impossible otherwise -
       | all it should take would be to search for just your name +
       | location, get the query results, then filter on the client side.
       | Which is exactly what a human would do for the brokers that have
       | a "remove this entry" option when you see (presumably) yourself
       | in the search results. However, this not only requires the data
       | brokers to support such an API, but also requires the deletion
       | services to actually put in the effort to do it this way for
       | every broker they can, which seems nontrivial. Hence my question
       | of whether these services make such an attempt at all.
        
         | notyourwork wrote:
         | It seems to me like this is a core problem with the scummy
         | nature of this business. I'd like to believe you're weong but
         | have trouble given the business model.
        
         | mattstir wrote:
         | Not a dumb question at all. Yeah, in the process of finding you
         | within a data brokers system and sending a removal request,
         | they need to send that broker your personal data... it's a bit
         | awkward. Optery, another PII removal service has a whole
         | section about this in their privacy policy (section 7 of
         | https://www.optery.com/privacy-policy/):
         | 
         | > Optery, Inc. must send your PII to the data brokers and
         | information aggregators included in the Removal Lists... We
         | cannot control, guarantee or warranty how these third-parties
         | will treat your PII or what they will do with it.
        
           | feedsmgmt wrote:
           | And you need to enter all of the information that you're
           | trying to protect into one central location that is probably
           | heavily targeted. These types of services never made sense to
           | me.
        
           | beyondd wrote:
           | Optery also has a Help Desk article on this catch-22 where in
           | order to opt out of data broker sites, you must first tell
           | them who you are, otherwise, how else would they know who to
           | opt out: https://help.optery.com/en/article/what-information-
           | does-opt...
        
             | hedora wrote:
             | They could use a bloom filter with some sort of a
             | cryptographic hash. On a hit, the data broker could
             | challenge them to compute a salted hash of the "matched"
             | data. If the salted hash matched, the data broker would
             | remove the data.
             | 
             | I think the same algorithms that are used for password
             | storage would work for this without modification (except
             | the data broker would pick different salts during each
             | session, and you'd send the hash over the network).
        
               | Jommi wrote:
               | its called a ZKP
        
               | politician wrote:
               | _No company_ wants to implement this. I 've been involved
               | in efforts to use this approach with hospitals -- a
               | perfect PII-preserving situation -- that went nowhere. We
               | got it working with a startup once where we published the
               | bloom filter to reduce the traffic load for the
               | counterparty. Do you know what they did? They reverse
               | engineered the filter by blasting it with every key and
               | cached the result.
        
         | m3047 wrote:
         | Nothing is impossible in tech. (Rhetorical hyperbole!) But
         | seriously let me give you an analogous example, with its pros
         | and cons.
         | 
         | DNS now has something widely deployed called "query name
         | minimization". For no particular reason other than it made
         | server's lives easy (which it does, as we will explain) the
         | recursion process historically sent the actual qname (what was
         | asked for) to each nameserver contacted.
         | 
         | Much was made of this in recent years, that this leaked
         | potentially important information to servers which demonstrably
         | couldn't have the actual answer for the qname (even if they
         | could provide a useful referral).
         | 
         | Two flavors of qname minimization exist in the field. One
         | flavor asks qtype A questions of the form "_.example.com" until
         | it triangulates on the server with the answer; the other asks
         | qtype NS questions (regardless of the actual qtype). (In case
         | you've noticed a change in the mix of your DNS traffic.) In a
         | nutshell, qname minimization asks questions which enable it to
         | triangulate on the server which can potentially answer the
         | question, before sending the actual question to it.
         | 
         | A good rule of thumb is that with a cold cache qname
         | minimization will result in nearly twice as many queries being
         | issued / answered during the resolution process, assuming
         | nothing goes wrong. Both of these approaches are prone to
         | mistakes when servers don't conform to assumptions about how
         | proper DNS should operate.
        
         | lancesells wrote:
         | Could there be some sort of Robin Hood action to all of this?
         | What if you took all the leaked data about millions of people
         | and used that to opt out them out of all the various services
         | that buy and then sell the data?
        
           | gzer0 wrote:
           | That is a possibility. Another scenario is one in which you
           | sign up to a service like Optery and submit a non-existent
           | individual with fabricated information for PII removal; after
           | about a month or so, this fabricated individual started
           | showing up as a possible person that lived at my address when
           | I was trying to get a quote from Progressive.
           | 
           | So, seems like somewhere in the midst of this process, one of
           | the 240 brokers that Optery sends your information to get it
           | removed, someone aggregated it, sold it to Progressive and in
           | the underground realm of data brokers and buying and selling
           | data, someone unfortunately (or fortunately?) is now
           | targeting 'Paige Notfound' and 'Meg A. Byte'.
           | 
           | I got the last laugh! :)
        
             | dataflow wrote:
             | Thanks so much for sharing this, I was wondering what would
             | happen if I tried this. I guess this basically tells me to
             | be weary of such services. Great info.
             | 
             | P.S. Just a heads up that you may have basically revealed
             | your address by sharing those fake names (though I haven't
             | tried to search), unless you also made up those names just
             | now for illustration...
        
         | andirk wrote:
         | With an American SSN, one could dump 1,000 queries of numbers
         | with only 1 of them being the client's actual SSN so the logs
         | don't reveal as much. Still, though, it's a Catch 22 to find
         | the thing you don't want found by using that thing.
        
         | crawsome wrote:
         | It feels weird, but this is how background checks work, and how
         | the current removal process for data brokers works.
         | 
         | I can't think of other ways to verify yourself other than to
         | verify yourself.
        
       | konart wrote:
       | I find it kind of amusing:
       | 
       | The article mentions (obviously) Mozilla Monitor.
       | 
       | When I follow the provided link (leads to
       | https://monitor.mozilla.org) in the default Firefox container and
       | enter my email a new tab (now https://accounts.firefox.com) is
       | created in a Google container (despite the fact that nothing
       | suggests me leaving https://accounts.firefox.com)
       | 
       | Automatically remove your personal info from data brokers you
       | say?
        
         | sf_rob wrote:
         | I'm willing to bet that this is a inference due to "Login with
         | Google" being an option. Probably worth sacrificing a click in
         | their sign-in funnel to prevent it though.
        
       | niels_bom wrote:
       | Pricing should be way more obvious and up front. I had to search
       | the comments here to find pricing.
       | 
       | Do I really need to login to get pricing information?
        
       | nurtbo wrote:
       | Why would you use Mozilla Monitor Plus when onerep.com offers the
       | same service for a lower cost? (And from other comments, I'd
       | actually the same underlying service)
        
         | diggan wrote:
         | Because I've never heard of onerep.com before while I have a
         | history of using Mozilla products for decades at this point. If
         | the service is exactly the same, it's a no-brainer, even if it
         | costs slightly more.
        
         | bluish29 wrote:
         | The price on onerep for monthly payment is $14.95 vs Mozilla's
         | $13.99. Both offer discount for yearly payment and they will be
         | almost the same. Of course, this is the price for individual.
         | onerep offer better, cheaper plans for family (6 for $28) but
         | Mozilla doesn't offer that (yet at least). So I'm not sure if
         | it is a lower cost.
        
         | mozempthrowaway wrote:
         | Can confirm it is just one rep
        
       | flanbiscuit wrote:
       | There is a service I've heard advertised on twit.tv podcasts
       | called DeleteMe that I've been interested in that does a similar
       | thing and seems to cover way more data brokers:
       | https://joindeleteme.com/sites-we-remove-from/
       | 
       | OpenRep is another one I've seen mentioned. Covers 190+ sites:
       | https://onerep.com/sites-we-remove-from
       | 
       | One thing I can't find is a list of sites that Mozilla Monitor
       | covers.
       | 
       | Here's a comparison. I only listed the individual plans since
       | Mozilla seems to only offer that. The other 2 offer plans for
       | multiple persons
       | 
       | DeleteMe: https://joindeleteme.com/
       | 
       | brokers: 750+ https://joindeleteme.com/sites-we-remove-from/
       | 
       | edit: I just realized looking through that list that they are a
       | bit deceiving. They have qualifiers next to each website:
       | * Included in Standard Plan and above (90 sites)       **
       | Included in Business Gold, Diamond, Platinum and VIP Plans (27
       | sites)       *** Included in Diamond, Platinum, and VIP Plans (1
       | site)        Exclusively in Platinum and VIP Plans (13 sites)
       | ~ International requests (12 sites)        ^ Custom Requests (665
       | sites)
       | 
       | Seems like the majority need a "custom request" which defeats the
       | purpose of signing up for something that is supposed to handle
       | things automatically
       | 
       | pricing: https://joindeleteme.com/privacy-protection-plans/
       | 
       | - individual plan: (they also have couples and family plans)
       | - $10.75/month if you sign up for 1yr       - $8.71/month if you
       | sign up for 2yr
       | 
       | -------------
       | 
       | OpenRep: https://onerep.com/
       | 
       | brokers: 190+ https://onerep.com/sites-we-remove-from
       | 
       | pricing: https://onerep.com/pricing
       | 
       | 1 person: $8.33/mo, they also offer family (up to 6 ppl) and
       | teams (10+)
       | 
       | -------------
       | 
       | Mozilla Monitor: https://monitor.mozilla.org/
       | 
       | brokers: 190 data brokers (could not find a list of data brokers
       | they cover)
       | 
       | pricing: https://monitor.mozilla.org/#:S1:
       | 
       | - "Monitor" - their FREE tier where they scan the data brokers
       | and just inform you which ones have your info and you have to
       | manually go in and remove your information from each one through
       | whatever process each site uses.
       | 
       | - "Monitor Plus" - Automatic Data Removal - $13.99/month, or
       | $8.99/month if you sign up for a year
       | 
       | Both tiers come with "Data Breach Alerts" which I guess is
       | similar to haveibeenpwned's notify me.
       | 
       | --------------
       | 
       | edit: adding one more: https://www.optery.com/
       | 
       | brokers: 305+ https://www.optery.com/pricing/#data-brokers-we-
       | cover
       | 
       | pricing: https://www.optery.com/pricing/ &
       | https://www.optery.com/business-pricing/
       | 
       | will only cover the personal pricing:
       | 
       | free - self-service (similar to Mozilla's free tier)
       | 
       | 3.99/month - removal from 110+ sites
       | 
       | 14.99/month - removal from 200+ sites
       | 
       | 24.99/month - removal from 305+ sites
        
         | OnACoffeeBreak wrote:
         | It doesn't look like DeleteMe's individual plan covers 750+
         | sites. There are only 77 sites with a single asterisk on
         | https://joindeleteme.com/sites-we-remove-from/
        
           | flanbiscuit wrote:
           | I noticed that as well after I posted, so I've edited it and
           | added that in.
        
         | wolverine876 wrote:
         | Thank you for the comparison. Perhaps someone who uses it can
         | add info on Consumer Reports' Permission Slip?
        
         | beyondd wrote:
         | Optery founder here. We did a deep dive comparison between
         | DeleteMe and Optery (https://www.optery.com/deleteme-review/).
         | The biggest takeaway is you have to scroll to the bottom of the
         | DeleteMe Sites We Remove From page and read the fine print on
         | what is covered by the plan you are purchasing. The "750+ Data
         | Brokers" written across the top of the page is misleading. The
         | standard plan covers about ~90 sites.
        
           | flanbiscuit wrote:
           | I noticed that shortly after I posted and have included that
           | info now (edited the comment). Classic dark pattern. That
           | info should be more prominently displayed in their pricing
           | information.
           | 
           | So your service will handle (up to) 305+ data brokers
           | automatically? depending on how much you are willing to pay
           | of course
        
             | beyondd wrote:
             | Agreed on the dark pattern, and yes, Optery's Ultimate plan
             | currently covers 300+ data brokers by default and offers
             | unlimited Custom Removals. Optery has a team that's
             | continually testing and adding more sites to the coverage
             | defaults. There are several options, Free, Paid, Family,
             | Business at different prices. For full disclosure, I'm one
             | of the Optery founders, as mentioned previously.
        
         | flanbiscuit wrote:
         | Sorry for the typo of calling "OneRep" "OpenRep" (I wrote it
         | twice). I can't edit my post anymore but just wanted to clarify
         | that it is OneRep.
         | 
         | https://onerep.com/
        
       | hammyhavoc wrote:
       | Not sure what I think about charging people to remove this
       | information--are they not also just as bad? This seems like the
       | sort of thing that shouldn't require a victim to pay for, but for
       | law to enforce this not happening.
       | 
       | As with for-profit healthcare in the USA, just seems scumbag to
       | profit off of misfortune and misery.
        
         | wolverine876 wrote:
         | In fairness, Mozilla can't make a law.
        
           | hammyhavoc wrote:
           | Sure, but they are also treating it as a business
           | opportunity, just like the people compiling the data are.
           | They should perhaps be pushing on the legal aspect of what's
           | wrong with the situation rather than making money from it.
        
             | wolverine876 wrote:
             | You're assuming they are driven by a business opportunity;
             | I have no evidence of their motives (do you?), but another
             | way to see it:
             | 
             | There is no law and no prospect of one soon. Mozilla can
             | partially solve the problem by providing the service - I
             | think that's great. Otherwise people would have less
             | recourse.
             | 
             | And also, Mozilla must have money to operate; charging for
             | this service seems among the least-bad options.
        
               | hammyhavoc wrote:
               | Well, we arrive at the whole "the optimal amount of fraud
               | is non-zero" train of thought, otherwise there is no
               | money-making opportunity.
               | 
               | They push on the legal aspects of other problems, but I
               | don't see them pushing on the legal aspects of this.
               | 
               | Mozilla receives half a billion dollars per year from
               | Google, making up most of their revenue. Mozilla's CEO is
               | also paid millions of dollars each year. If they can't
               | survive as-is whilst paying out those kinds of salaries
               | with such revenue, that's a management problem.
        
       | ChrisArchitect wrote:
       | Put some dates on your blog posts Mozilla!
        
       | Mistletoe wrote:
       | What are the cons of data brokers having my info and does it
       | outweigh losing $14.99 a month?
        
         | beyondd wrote:
         | For many its just getting their home address, phone number and
         | email off the web, which can make you less of an easy target by
         | attackers. For others its something really specific, like
         | someone who is divorced and doesn't want their name showing up
         | next to their ex's name as a spouse or relative. For others,
         | they want their age off the web to prevent age discrimination
         | in a job search. Others may be hiding from an abuser or
         | stalker.
        
       | AzzyHN wrote:
       | Snake oil at best
        
       | nubinetwork wrote:
       | I'm not sure I want to give my information to Mozilla, should
       | they get hacked, it's no different than my information being held
       | by another entity. (I don't use pocket or Firefox sync, etc.)
        
       | katrotz wrote:
       | Found the choice of words "Get a free scan" on their website
       | button funny. My first involuntary thought was - it is a scam.
        
       | Schnitz wrote:
       | Does this cover spam-enablers like Zoominfo?
        
       | pkaye wrote:
       | Which laws are Mozilla using to get the data brokers to remove
       | personal info in the US. I know there is such a law in California
       | but is there also a federal law?
        
         | beyondd wrote:
         | No federal law in the U.S. yet unfortunately, but more states
         | are passing laws by the day (fortunately):
         | https://iapp.org/resources/article/us-state-privacy-legislat...
        
       | pompino wrote:
       | For people who are the target market for such products- Can you
       | explain to me the appeal of such products for you? Have you
       | previously been the victim of any escalation resulting from a
       | data breach?
        
       | gnicholas wrote:
       | > _we can automatically and continuously request to remove your
       | personal information with an annual paid subscription of $8.99
       | per month ($107.88 a year)._
       | 
       | This is a lot of money for most people. What would the benefit be
       | of doing this all the time versus just subscribing once a year?
       | How quickly do details reappear in databases?
        
         | spiffytech wrote:
         | I'm given to understand these data broker services make it as
         | painful and time-consuming to opt out as they can. Supposing
         | you can even find all the places you're listed (Optery supports
         | 305+ sites), it sounds like a substantial time commitment to
         | follow through on all of them.
        
           | hellcow wrote:
           | I signed up, and Mozilla warns it takes 7-14 days for data on
           | most of these sites to be removed. They must need to do a lot
           | of things by hand. This would also explain why you get 1 scan
           | per month.
        
             | KittenInABox wrote:
             | These sites deliberately are slow in the removal of
             | requests. So there is both manual sending but also needing
             | to re-check if the site actually removed your info because
             | brokers just kind of suck.
        
           | 7734128 wrote:
           | I'm confused how the internet is just ok with Mozilla
           | engaging with these extortion websites. These sites are not
           | legitimate and now that Mozilla and Google are engaging with
           | them they just play into the protection racket.
        
         | Klonoar wrote:
         | This really isn't a lot of money for anyone in the USA, which
         | is where the product is offered.
         | 
         | Hell with the current economic environment I unfortunately
         | spend more than this on my morning coffee.
        
           | gnicholas wrote:
           | Over a hundred dollars a year? That's a lot of money to get
           | people to pay for a product category that most people do not
           | currently purchase.
           | 
           | Most people would also wonder why this is a perpetual
           | subscription as opposed to something they can pay for one-off
           | once every year or two.
        
       | temp0826 wrote:
       | Doesn't look like there is a place to enter past addresses. In
       | the last 15 years I've moved ~10 times. Would be nice to have a
       | way to check those as well.
        
         | altairprime wrote:
         | Anecdote: I provided one zip code and it found a past address
         | in another zip code -- but I've only ever had two addresses
         | total under this legal identity, so that doesn't speak to how
         | far back it goes.
        
       | johnkpaul wrote:
       | Do any of these offer family plans? I feel like At these price
       | points, I would really like to sign up everyone in my household.
       | The FAQ pages seem to all imply individual and I don't think I'm
       | asking for a "business" or "enterprise" option.
        
         | CharlesW wrote:
         | Onerep (another commenter believes this is Mozilla's U.S.
         | partner) has a $15/mo family (paid annually, 6 people) plan.
        
         | beyondd wrote:
         | Optery offers a family plan: https://www.optery.com/family/
        
           | CharlesW wrote:
           | As feedback for the CEO, that "family pricing" landing page
           | really does you a disservice by obfuscating your pricing
           | (unless that was the goal). At a minimum, add a pricing
           | calculator with a slider for "family members".
           | 
           | For comparison, see Onerep's very clear pricing page here:
           | https://onerep.com/pricing
        
             | beyondd wrote:
             | That's great feedback! We'll add more pricing detail to the
             | Family page. For comparison, here is the Optery pricing
             | page: https://www.optery.com/pricing/
        
       | 8f2ab37a-ed6c wrote:
       | How does this compare to Kanary?
        
       | asmor wrote:
       | These services sure are the new sell it to everyone infinite
       | margin after you built it once thing on YouTube sponsorships
       | after everyone who was ever going to buy one has a VPN now.
       | 
       | What actually creates this cost, though? I was hoping it'd be
       | free or at cost for the infrastructure and maintenance.
        
       | hangonhn wrote:
       | I really wish employers would pay for a service like this because
       | a lot of spear phishing attacks start with data stole or scraped
       | from brokers, LinkedIn, etc. If a company buys a service like
       | this in bulk, it can get significant discounts. Personally I've
       | resorted to hiding my information on LinkedIn and noticed that
       | I've been passed over by attackers while my coworkers get spear
       | phishing attacks all the time.
        
       | MiddleEndian wrote:
       | How does Mozilla determine what 190 data brokers are relevant?
        
       | DamnableNook wrote:
       | Ironically, their page doesn't seem to work on Safari. I get a
       | 404 error after signing in, every time. Switching to Chrome on my
       | desktop lets it work.
        
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