[HN Gopher] Apple announces changes to iOS, Safari, and the App ...
       ___________________________________________________________________
        
       Apple announces changes to iOS, Safari, and the App Store in the
       European Union
        
       Author : colinhb
       Score  : 974 points
       Date   : 2024-01-25 18:03 UTC (4 hours ago)
        
 (HTM) web link (www.apple.com)
 (TXT) w3m dump (www.apple.com)
        
       | orenlindsey wrote:
       | Apple loves to do the bare minimum to meet the regulations. I'm
       | sure they hated having to do this.
       | 
       | But, this is still better than not doing it at all.
        
         | Aerbil313 wrote:
         | They sure have hated it. It's completely in conflict with their
         | vision of what a smartphone should be and how it should be
         | used.
        
         | Xunjin wrote:
         | I don't think so, this can be interpreted as "malicious
         | compliance". We will need to see the next steps about to be
         | done by EU.
        
       | ladon86 wrote:
       | > Today, iOS users already have the ability to set a third-party
       | web browser -- other than Safari -- as their default. Reflecting
       | the DMA's requirements, Apple is also introducing a new choice
       | screen that will surface when users first open Safari in iOS 17.4
       | or later. That screen will prompt EU users to choose a default
       | browser from a list of options.
       | 
       | Any idea if this means you can actually choose a different
       | browser, or are you choosing a different WebKit wrapper (e.g. the
       | current version of Chrome on iOS)?
        
         | pathartl wrote:
         | I would imagine this doesn't open up the opportunity for other
         | engines.
        
           | fredoralive wrote:
           | "New frameworks and APIs for alternative browser engines --
           | enabling developers to use browser engines, other than
           | WebKit, for browser apps and apps with in-app browsing
           | experiences."
        
           | ryaneager wrote:
           | They state the exact opposite in the second sentence of the
           | article. Please, at least read the opening paragraph before
           | commenting.
        
           | olliej wrote:
           | So I'm guessing you didn't read the article then?
        
           | sunnybeetroot wrote:
           | No need to imagine, the answer is at the top of the article.
        
           | andylynch wrote:
           | It does, but on closer reading looks restricted to EU, they
           | certainly aren't suggesting a , say, gecko based browser
           | could be published globally outside the EU.
        
         | bhpm wrote:
         | FTA:
         | 
         | The changes include more than 600 new APIs, expanded app
         | analytics, _functionality for alternative browser engines_
        
           | ladon86 wrote:
           | Ah, I clearly didn't read it closely enough. Thank you!
        
         | judge2020 wrote:
         | Per Macrumors:
         | 
         | > Apple is giving app developers in the EU access to NFC and
         | allowing for alternative browser engines, so WebKit will not be
         | required for third-party browser apps. Apps will be able to
         | offer NFC payments without using Apple Pay or the Wallet app
         | through Host Card Emulation. Apps can also access field detect,
         | and a default app can be set to activate when an iPhone is
         | placed near a terminal.
         | 
         | Although this only changes things for us developers. Regular
         | users really don't care what browser is running the web pages
         | they're looking at, everyone who downloads chrome does so to
         | get their synced bookmarks and history.
         | 
         | https://www.macrumors.com/2024/01/25/ios-17-4-alternative-ap...
        
           | noqc wrote:
           | Um, no. Regular users care about being able to run ublock
           | origin.
        
             | jerbear4328 wrote:
             | Yes, give me my uBlock and Tampermonkey! And many other
             | miscellaneous privacy and convenience extensions that make
             | the web just that much better.
        
           | twism wrote:
           | that's the case now but in the future you can now offer
           | regular users features that currently only android chrome can
           | do
        
           | addicted wrote:
           | > Regular users really don't care what browser is running the
           | web pages they're looking at, everyone who downloads chrome
           | does so to get their synced bookmarks and history.
           | 
           | This is ahistorical. Regular users switched to Firefox and
           | Chrome in droves from IE. And it wasn't to sync their
           | bookmarks. It was because they provided a much better
           | experience.
           | 
           | If Blink or Gecko are able to provide a better experience
           | than WebKit on iOS that would certainly prompt many users to
           | switch to browsers using those engines.
        
             | jahewson wrote:
             | Seems unlikely given that out in the free world we've seen
             | a consolidation around Chromium. The web is mature enough
             | at this point that the choice of browser engine mostly
             | isn't a differentiating factor.
        
           | mvdtnz wrote:
           | That's like claiming only mechanics are interested in what
           | engine a car is running - regular users only care about the
           | seat and steering wheel.
           | 
           | Regular users care about the experience of the browser. A
           | superior rendering engine can potentially improve this
           | experience.
        
             | asow92 wrote:
             | > That's like claiming only mechanics are interested in
             | what engine a car is running - regular users only care
             | about the seat and steering wheel.
             | 
             | That's probably true for quite a lot of people in those
             | categories.
        
               | mvdtnz wrote:
               | Let me help you out here. It isn't true as a
               | generalisation. Ever.
        
               | asow92 wrote:
               | Agree to disagree -\\_(tsu)_/-
        
             | twism wrote:
             | ha. that claim is true ... most folks don't care if the car
             | is an i4 or v6?
        
               | mvdtnz wrote:
               | You're missing the point. People can feel that a twin
               | turbo inline 6 drives much smoother and more powerfully
               | than a 1.3L 4 banger even if they don't know the first
               | thing about what's under the bonnet. The engine changes
               | the entire experience.
        
               | halostatue wrote:
               | And most people don't care at all what's under the
               | bonnet.
               | 
               | They want something that reliably gets them from A to B
               | and back, with occasional side trips to C, D and E. They
               | want something that does that in a way that matches their
               | personal style. They want something that isn't going to
               | cost them an arm and a leg to run.
               | 
               | Forty, fifty, and sixty years ago people cared a lot
               | more. Starting really in the mid-90s, that changed.
               | Nowadays, there are probably as many gearheads as there
               | were decades ago, but as a population they represent a
               | smaller percentage. And there's a tiny percentage of
               | people who care only so that they can mod their engines
               | to run less efficiently so they can pwn the libz.
               | 
               | Inasmuch as people _do_ care about the 1.3 4 banger --
               | they choose it because it generally runs more reliably
               | over time with fewer litres burned per 100km.
        
               | mvdtnz wrote:
               | > most people don't care at all what's under the bonnet
               | 
               | > They want something that isn't going to cost them an
               | arm and a leg to run.
               | 
               | Pick a lane.
        
               | twism wrote:
               | i still think the claim regular car users don't really
               | care about the engine specs holds true ... you'd be hard
               | pressed if you can tell the difference between an inline
               | 4 and v6 these days tho (apart from how many more times
               | you are hitting the gas station; some inline 4s even
               | perform better than v6s)
        
               | mvdtnz wrote:
               | You're still missing the point. I don't think this
               | conversation is going to be productive.
        
           | e_y_ wrote:
           | That's exactly what I predicted for NFC when Apple announced
           | Apple Pay. Apple kept developers from using any of the NFC
           | APIs until they were ready to roll out Apple Pay, and then
           | only allowed non-payment NFC after that. It gave them 10
           | years to establish Apple Pay.
           | 
           | Being the system default was obviously very convenient for
           | customers and there would be a very high bar for any other
           | payment app to compete, but Apple wanted to make absolutely
           | sure there was no possible competition.
        
         | hjnilsson wrote:
         | Well first version it will be different WebKit wrappers, as
         | they are the only option available on iOS right now.
         | 
         | But they simultaneously open the door to other browser engines,
         | so I imagine Firefox at least will release their app with a new
         | browser engine down the line.
        
         | hanshenning wrote:
         | > To reflect the DMA's changes, developers will be able to use
         | alternative browser engines -- other than WebKit -- for
         | dedicated browser apps and apps providing in-app browsing
         | experiences in the EU.
         | 
         | https://developer.apple.com/support/dma-and-apps-in-the-eu/#...
        
           | wlesieutre wrote:
           | So now European users could be using Firefox with mobile
           | gecko engine, but no one in the US will ever test with that
           | because they're not allowed to have it. Fun!
        
             | dleeftink wrote:
             | I'm sure there are creative ways around that. A fragmented
             | market may even incentivise or inspire other regulators to
             | follow suit.
        
             | reacharavindh wrote:
             | Oh I don't mind running iOS wrapper from Mozilla for
             | Firefox mobile - but give me unlock origin, and I'll thank
             | you for ever!
        
               | afruitpie wrote:
               | You might be interested in Orion Browser [0] which is
               | WebKit based and can install Firefox and Chrome
               | extensions.
               | 
               | [0] https://kagi.com/orion/
        
               | user_7832 wrote:
               | Thanks, I'd forgotten about this.
        
               | reacharavindh wrote:
               | That's perfect! It is funny that Kagi's mobile browser
               | allows Firefox extensions on iOS but Firefox for iOS
               | doesn't?
        
               | zshrc wrote:
               | Please, they could do it even with the WebKit wrapper.
               | Edge managed to get AdBlock Pro and Brave has a content
               | blocker built in.
        
               | luuurker wrote:
               | And neither can block as much as uBlock Origin because of
               | Webkit's limitations.
        
               | abhinavk wrote:
               | Firefox's _Strict Tracking Protection_ blocks more ads
               | than Edge's ABP.
        
             | kjkjadksj wrote:
             | You are acting like people today build for firefox desktop
             | let alone the mobile port
        
             | s3p wrote:
             | And European users will have 3000 instances of Chrome now
             | that every app is going to bundle it. I'm all for alternate
             | rendering engines but without giving users a choice the
             | bloat is going to be massive. I don't trust developers to
             | _not_ be bloating their apps and I can almost guarantee we
             | 'll see custom versions of Chrome to enhance dev tracking
             | capability on users.
        
               | tech234a wrote:
               | I don't expect many EU apps to bundle Chrome because they
               | can't use it outside the EU and the benefits of bundling
               | a different browser engine for in-app browsing would be
               | limited for the types of basic browsing that is typically
               | done inside a non-browser app. Additionally, Apple is
               | imposing additional requirements on apps that embed
               | alternative browser engines, including requiring apps to
               | be updated within 15 business days of a browser engine
               | update and requiring the app to only be available in the
               | EU.
               | 
               | As a result, I would expect Chrome/Firefox/Edge/Opera to
               | ship their own browser engines on iOS but am doubtful
               | that many other apps will embed Chromium/Gecko with the
               | possible exception of apps that only operate in the EU.
        
               | Avamander wrote:
               | You don't need custom versions for Chrome for tracking.
               | Plenty of apps force links to open in-app, inject JS and
               | then you have to make a few additional taps to get it to
               | open in untampered Safari
        
         | ckcheng wrote:
         | > actually choose a different browser, or are you choosing a
         | different WebKit wrapper
         | 
         | I understand the "WebKit wrapper" for iOS criticism and do want
         | different rendering engines available (e.g. Firefox's) and
         | yet...
         | 
         | The worse thing about Firefox for iOS is the wrapper part, not
         | the lack of rendering engine choice part. The UI of Firefox on
         | iOS is inconsistent and buggy, and syncing doesn't sync well,
         | etc. I doubt using FF's own rendering engine instead of WebKit
         | would help the situation, as it'd drain engineering resources
         | away from making the "wrapper" more usable.
         | 
         | I've always used Firefox, on Mac, Linux, Windows, Android,
         | everywhere I can, but I find myself using it less and less on
         | iOS... and it's not because of the rendering engine!
         | 
         | But since this change for the DMA will allow FF to use its own
         | rendering engine (in the EU), hopefully maybe it'll reenergize
         | the development of FF and improve the "wrapper" part more -
         | even for non EU users!
        
           | pier25 wrote:
           | Nitpick but a browser engine is much more than the rendering
           | engine.
        
           | jerbear4328 wrote:
           | Writing this on FF for iOS, the biggest reason I want to use
           | the Firefox engine is for Firefox extensions. WebKit doesn't
           | support extensions except the App Store ones in Safari, I
           | want to use traditional extensions from AMO. Just let me use
           | uBlock on my phone!
           | 
           | I do agree, the Firefox iOS UI is clunky, but I find it
           | useful for stuff where I want to sync passwords or tabs. I
           | use Safari for browsing the web casually because it's nicer,
           | and the feature of swiping between tabs is so convenient.
        
             | coldpie wrote:
             | Firefox with uBlock Origin and NoScript on iOS!! Ahhh!!
             | Yes!!
        
             | piperswe wrote:
             | Orion supports WebExtensions on iOS.
        
             | madeofpalk wrote:
             | WebKit does support the same extension API as Firefox -
             | it's an open standard. How you install them, bundled in a
             | native app from the App Store, is the annoying clunky part.
        
             | freediver wrote:
             | > WebKit doesn't support extensions
             | 
             | Just to correct the common misconception. It is browser
             | vendors that need to build web extension API support on top
             | of WebKit. Orion browser [1] did this both for macOS and
             | iOS . The support is still in beta and improving with each
             | new release. iOS support remains limited to what is
             | possible to achieve with a JS wrapper. Nothing prevents
             | Firefox from doing the same and offer at least partial web
             | extension support on iOS.
             | 
             | [1] https://kagi.com/orion
        
               | jerbear4328 wrote:
               | Oh, that's awesome! I'm very glad to be corrected, thank
               | you! I've heard of Orion but didn't realize it could do
               | that, I will check that out. Thanks!
        
       | kaladin-jasnah wrote:
       | > This change is a result of the DMA's requirements, and means
       | that EU users will be confronted with a list of default browsers
       | before they have the opportunity to understand the options
       | available to them. The screen also interrupts EU users'
       | experience the first time they open Safari intending to navigate
       | to a webpage.
       | 
       | How will users be able to understand the options in front of them
       | unless they are presented with it in the first place?
        
         | duxup wrote:
         | I honestly thing this is a hard thing to solve.
         | 
         | You can't make people care and constant notifications are just
         | fucking horrible / doesn't help IMO.
         | 
         | And I'm honestly not sure most people would understand anyway
         | ...
        
           | hot_gril wrote:
           | "Do you accept cookies?" I wish there were a non-browser-
           | extension way to auto-accept.
        
             | v7p1Qbt1im wrote:
             | Or auto-reject.
        
             | idle_zealot wrote:
             | It would've been so nice if the EU had required there be an
             | automated way to choose Accept All and Only Necessary
             | options. They could've even reused the existing DNT header!
        
               | hot_gril wrote:
               | Yeah, it was basically DNT except with teeth, would've
               | made sense.
        
               | Voultapher wrote:
               | A Berlin court ruled that DNT counts as an opt out.
               | Linkedin was the defendant that lost, but it is a
               | precedent. There are also talks of outright banning
               | targeted advertising in its entirety and only allowing
               | other forms such as contextual ads.
        
               | kklisura wrote:
               | What would be even nicer if companies just respected DNT
               | header without any govs involvement, right?
        
             | dariosalvi78 wrote:
             | there is: stardust cookie cutter
        
             | Aerbil313 wrote:
             | Tangential, does anybody know a working cookie blocker
             | extension for iOS Safari?
        
         | ttrrooppeerr wrote:
         | This reads like a crybaby manager upset with their future
         | metrics.
        
           | user_7832 wrote:
           | The entire thing reads like the corporate version of a
           | teenager throwing a tantrum.
        
             | DaiPlusPlus wrote:
             | It makes Apple look bad overall to me; what's worse for
             | Apple is that I'm a dev: they're supposed to be making
             | themselves _look good_ to people like me so that I 'm
             | attracted to their platform, but their churlishness is
             | putting me off.
             | 
             | My micro-ISV stopped shipping an iOS app a few years ago
             | when Safari's support for PWAs made it viable to
             | reimplement our app as a PWA so that we no-longer needed to
             | deal with App Store hassle (faffing around with a Mac Mini
             | we'd only use a few times a year, confusing
             | certificates/entitlements/etc, not to mention the
             | capriciously enforced store app review policies).
             | 
             | ...but I'm probably just being nostalgic for the early days
             | of indie iOS apps. Those times are long gone, perhaps Apple
             | actually isn't interested in attracting small devs to their
             | platform anymore?
        
         | coryfklein wrote:
         | There are literally thousands of options for configuring your
         | device in the Preferences app. Should we put all of them in
         | front of the user's face the first time they set up their
         | phone? How would they know those options exist otherwise?
         | 
         | Knowing that you can configure your phone's behavior should be
         | a basic point of technology literacy. I know that it isn't at
         | 100% today, but what percent of users are now going to have yet
         | another forced decision to make before using their phone for
         | the first time, just so a minority of technology illiterate
         | users can be "educated".
        
           | lxgr wrote:
           | Apple themselves don't seem to have a problem with displaying
           | a red notification dot/badge on the "Settings" app to anyone
           | who doesn't set up any card in Apple Pay on their new
           | devices, at least.
        
       | ssklash wrote:
       | > Across every change, Apple is introducing new safeguards that
       | reduce -- but don't eliminate -- new risks the DMA poses to EU
       | users.
       | 
       | What a line...
        
         | dmitrygr wrote:
         | What factual objections do you have? Apple can control the
         | safety of their SW and cannot vouch for not-their-sw, so from
         | Apple's point of view this is 100% accurate.
        
           | tmpz22 wrote:
           | > Apple can control the safety of their SW and cannot vouch
           | for not-their-sw,
           | 
           | Isn't this the main argument for a locked down app store?
           | That Apple CAN ensure the safety of third party apps on its
           | store?
        
             | olliej wrote:
             | Yes, and literally the whole point of this law is to remove
             | that gate.
        
             | addicted wrote:
             | Let's not forget. This is also the exact same argument
             | Apple used for not having an App Store in the first place
             | and only allowing web apps.
             | 
             | The chutzpah of using this argument to keep the App Store
             | locked down when Apple used the same argument to not have
             | an App Store in the first place is incredible.
        
           | addicted wrote:
           | The DMA introduces zero risk. Users are absolutely able to
           | use the Apple App Store, Safari/Webkit, etc like this as they
           | did before.
           | 
           | So no, Apple isn't factually correct.
           | 
           | In fact, it's very possible that Gecko or Blink have more
           | secure engines than WebKit. It's very possible someone can
           | create an App Store that is even more vetted than Apple's and
           | eliminates scam apps and games whose only purpose is to
           | separate you from your money.
           | 
           | So it's not only not accurate, it's probably diametrically
           | the opposite of accuracy and is false.
        
             | riversflow wrote:
             | Anyone with physical access to your device is now able to
             | download and run arbitrary code. How is that not additional
             | risk?
        
             | crazygringo wrote:
             | > _The DMA introduces zero risk._
             | 
             | This is just not true.
             | 
             | Maybe for experienced tech people like on HN.
             | 
             | But the worry here is that you can be tricked into
             | installing all sorts of dangerous malware. Especially now
             | that casual users have been trained to believe that apps
             | are safe.
             | 
             | The DMA absolutely opens up all sorts of new vectors of
             | attack. The question is ultimately a philosophical one --
             | whether you think the increased freedom is worth the
             | increased risk. Not just for yourself, but for the average
             | non-tech-expert consumer.
             | 
             | You might think the tradeoff is absolutely worth it, but
             | that doesn't mean that it still hasn't significantly
             | increased security risks.
        
             | AuryGlenz wrote:
             | You assume that users always know what they're doing.
             | Anyone that's helped an older parent/grandparent use
             | technology knows that isn't the case.
        
             | acdha wrote:
             | > The DMA introduces zero risk
             | 
             | You need to think about this more carefully: there
             | absolutely is an increase in risk by allowing other parties
             | to run native code on your devices. This guarantees that
             | people will be socially engineered into installing malware,
             | intrusive vendors like Facebook will try to force users to
             | add their stores to bypass privacy restrictions, and
             | employers/schools/etc. will try to force their users to use
             | their spyware for similar reasons.
             | 
             | Now, a not unreasonable position is that this is acceptable
             | but that should be an honest discussion starting with
             | accepting the risk so you can gauge whether it's a
             | reasonable trade off or whether there are other
             | mitigations. For example, notarization is a useful way for
             | making it harder to install code on someone's device which
             | the OS vendor cannot see if it's later associated with
             | malware or which cannot be traced back to a source
             | developer. The next time someone is breached, it's useful
             | to be able to tell whether the Firefox.app they have
             | installed is an official Mozilla build or pretending to be
             | one.
        
           | Aachen wrote:
           | These EU laws start with the current circumstances and
           | motivation why the law exists. An objection to why DMA is bad
           | can be found in the first two recitals:
           | 
           | > (1) Digital services in general and online platforms in
           | particular play an increasingly important role in the
           | economy, in particular in the internal market, by enabling
           | businesses to reach users throughout the Union, by
           | facilitating cross-border trade and by opening entirely new
           | business opportunities to a large number of companies in the
           | Union to the benefit of consumers in the Union.
           | 
           | > (2) At the same time, among those digital services, core
           | platform services feature a number of characteristics that
           | can be exploited by the undertakings providing them. An
           | example of such characteristics of core platform services is
           | extreme scale economies, which often result from nearly zero
           | marginal costs to add business users or end users. Other such
           | characteristics of core platform services are very strong
           | network effects, an ability to connect many business users
           | with many end users through the multisidedness of these
           | services, a significant degree of dependence of both business
           | users and end users, lock-in effects, a lack of multi-homing
           | for the same purpose by end users, vertical integration, and
           | data driven-advantages. All these characteristics, combined
           | with unfair practices by undertakings providing the core
           | platform services, can have the effect of substantially
           | undermining the contestability of the core platform services,
           | as well as impacting the fairness of the commercial
           | relationship between undertakings providing such services and
           | their business users and end users. In practice, this leads
           | to rapid and potentially far-reaching decreases in business
           | users' and end users' choice, and therefore can confer on the
           | provider of those services the position of a so-called
           | gatekeeper.
           | 
           | It's a bit long for HN comments (although 257 words is about
           | a minute of reading) but I didn't really know what could be
           | fairly cut out
           | 
           | Full text: https://eur-lex.europa.eu/eli/reg/2022/1925/oj
        
         | judge2020 wrote:
         | Can't wait for Instagram (via the Meta store) to begin ignoring
         | the tracking pop up option the user chose.
        
           | toyg wrote:
           | Illegal behaviour is illegal no matter how you install
           | things.
        
             | judge2020 wrote:
             | Surely Meta has learned their lesson from previous times
             | they did something illegal.
        
               | toyg wrote:
               | Corporations are sociopaths. They only learn what affects
               | their bottom line.
        
         | ryandrake wrote:
         | Weird how nearly every top-level comment pointing out the salty
         | tone of the press release has been flag-killed. It's actually
         | really unique: You almost never see corporate PR dripping with
         | attitude like this one.
        
           | itg wrote:
           | The number of Apple fanboys in tech that cheer every anti-
           | consumer move by Apple really boggles my mind. Other
           | companies rightfully get called out, ex: Unity recently, but
           | for Apple they will make excuse after excuse.
        
           | acdha wrote:
           | You mean the ones which are incoherent or profane? Most of
           | this thread is people talking about the tone so if there's
           | some conspiracy trying to flag things they're remarkably
           | ineffective.
        
         | progbits wrote:
         | They have to wrap all of this in ton of FUD to make sure users
         | outside EU don't get jealous and demand the same options.
        
       | euphoria83 wrote:
       | This is fantastic. But why a reduction in Apple's fee for
       | AppStore distributed apps? I hope the rates drop to these
       | globally.
        
         | hjnilsson wrote:
         | Likely because they anticipate increased competition to the App
         | Store now, and want to pre-empt the attractiveness for
         | developers of moving to the Epic Store or the Facebook Store
         | etc.
        
           | bogwog wrote:
           | aka competition working as intended
        
         | crazygringo wrote:
         | I couldn't figure it out -- is it? Payment is now a separate
         | extra 3% and there's the new core technology fee.
         | 
         | Maybe somebody more familiar with the details can explain. It's
         | hard to compare when the structures are different like that.
        
       | kaladin-jasnah wrote:
       | https://developer.apple.com/support/dma-and-apps-in-the-eu/#...
       | 
       | > To help keep users safe online, Apple will only authorize
       | developers to implement alternative browser engines after meeting
       | specific criteria and committing to a number of ongoing privacy
       | and security requirements, including timely security updates to
       | address emerging threats and vulnerabilities.
       | 
       | This criteria seems arbitrary. Doesn't this allow Apple to
       | arbitrarily prevent competitor engines like Blink and Gecko?
        
         | anon25783 wrote:
         | Absolutely! That's how the "walled garden" business model
         | works.
        
         | KolmogorovComp wrote:
         | I don't think it will used against Blink and Gecko for obvious
         | compliance reasons. But this clause will help Apple pressure
         | them to keep security updates timely (which is a good things
         | for the users).
         | 
         | On the other hand they will likely use this to deny all 'niche'
         | browser engine without a structured organization behind them
         | (think Ladybug, maybe servo etc.)
        
           | toyg wrote:
           | Apple patch their browser twice a year at best; Firefox gets
           | updates every month, plus security ones. Apple is hardly a
           | model of virtue in the sector.
        
             | madeofpalk wrote:
             | > A new version of Safari shipped 17 times in the last 28
             | months -- version 15.0, 15.1, 15.2, 15.3, 15.4, 15.5, 15.6,
             | 16.0, 16.1, 16.2, 16.3, 16.4, 16.5, 16.6, 17.0, 17.1, and
             | now, today's Safari 17.2.
             | 
             | https://webkit.org/blog/14787/webkit-features-in-
             | safari-17-2...
             | 
             | Yes, not as frequent as monthly releases, but Apple shipped
             | 7 Safari updates on iOS in 2023.
             | 
             | https://webkit.org/blog/13691/webkit-features-in-
             | safari-16-3...
             | 
             | https://webkit.org/blog/13966/webkit-features-in-
             | safari-16-4...
             | 
             | https://webkit.org/blog/14154/webkit-features-in-
             | safari-16-5...
             | 
             | https://webkit.org/blog/14416/webkit-features-in-
             | safari-16-6...
             | 
             | https://webkit.org/blog/14445/webkit-features-in-
             | safari-17-0...
             | 
             | https://webkit.org/blog/14735/webkit-features-in-
             | safari-17-1...
             | 
             | https://webkit.org/blog/14787/webkit-features-in-
             | safari-17-2...
             | 
             | Did you notice the new Safari 17.3 Apple shipped 3 days
             | ago?
        
               | DaiPlusPlus wrote:
               | > A new version of Safari shipped 17 times in the last 28
               | month
               | 
               | > Yes, not as frequent as monthly releases, but Apple
               | shipped 7 Safari updates on iOS in 2023.
               | 
               | That's a very recent change: prior to 2022 Apple had far
               | fewer updates to Safari on both macOS and iOS - and still
               | witholds Safari updates from older iOS versions - for
               | example, there was only _1_ macOS Safari update per year
               | between 2008 and 2015, and only 2 updates per year from
               | 2015 to 2022; while things were just as sparse on iOS.
               | 
               | The data is all here: click on the "Date relative" view
               | on any of the items on https://caniuse.com/?search=webkit
        
               | madeofpalk wrote:
               | We're litigating Apple's release cadance from 9 years
               | ago?
               | 
               | I get it. Apple used to update Safari infrequently. In
               | the past two years they've increased how frequently they
               | update. "Apple patch their browser twice a year at best"
               | is no longer true.
        
         | pompino wrote:
         | Its usual BS from Apple. Imagine Microsoft blocking all non-
         | store applications from running on Windows "to help keep users
         | safe". No I'm not cheering for Microsoft to do the same. Its
         | strange, but I want Apple to be more like Microsoft in this
         | regard.
        
           | hnburnsy wrote:
           | Yeah, if they wanted to keep users safe, all device
           | permissions would be user controlled and all permissions
           | would be default off.
        
             | pompino wrote:
             | Exactly, they're conflating choice with complexity. As you
             | said, you can have any level of control, via various
             | permission levels.
             | 
             | I think what would be helpful if there was a concept of a
             | "system admin" profile that you could apply onto any
             | device/computer. Non-technical users may want Apple to be
             | the 'sysadmin' and only use the Apple store, use Apple
             | recommended apps, etc. - Kinda like the an MDM profile.
             | 
             | Any other vendor, as a paid/managed service, could supply a
             | more permissive app store, and manage updates, etc.
             | Companies who issue work devices would have their own
             | "profile" to manage the device.
        
             | kaba0 wrote:
             | Every permission is default off, and ios is the safest
             | computing platform for users (next to android), while
             | windows has a much worse track record.
        
               | addicted wrote:
               | Windows was created before t security in computing was a
               | thing.
               | 
               | It's an completely invalid comparison.
               | 
               | But even if we accept that comparison, how about OSX? OSX
               | has been tremendously secure through its existence and it
               | allowed users to do whatever the F they wanted to do with
               | it until recently.
        
               | PlutoIsAPlanet wrote:
               | I'd argue that Android is much worse than Windows.
               | 
               | all legitimate Windows devices actually get updates.
               | 
               | kernel exploit on your Android phone? welp hope your oem
               | does something
        
           | pb7 wrote:
           | Maybe you shouldn't use an example that is synonymous with
           | viruses and malware throughout its history.
        
             | pompino wrote:
             | Thanks, but I like my example, even if you find it
             | inconvenient. I don't find it strange at all that the most
             | popular operating system gets exploited the most. Luckily,
             | Windows is not in the top 5 for reported vulnerabilities.
             | 
             | https://www.cvedetails.com/top-50-products.php
        
               | pb7 wrote:
               | Apple sells billions of iPhones because grandma can't
               | accidentally install ransomware or a key logger by
               | clicking on the wrong link. There's nothing you can do to
               | rewrite Windows' multi-decade reputation for this.
        
           | addicted wrote:
           | Or not publishing documentation (they were also forced by the
           | EU to do so ironically) that has allowed the likes of
           | OpenOffice to read Office docs and become a legitimate
           | alternative, because of security (Office docs are a security
           | risk and showing hackers how they work makes them a bigger
           | security risk...).
        
         | crazygringo wrote:
         | I think it seems pretty clearly meant to include major
         | competitors like Firefox and Chrome and Edge if Microsoft
         | wants, but you can't just include a random build of Chromium
         | that you never update.
         | 
         | And this seems understandable to prevent a proliferation of
         | 100's of "browsers" trying to steal your data. You actually
         | have to be developing something legit -- not just reskinning a
         | browser engine and leaving it.
        
           | Yujf wrote:
           | That is fine as an app store policy, but they also want to
           | impose those requirements for apps outside the appstore. That
           | is a problem, if I want to run a sketchy browser downloaded
           | from github apple should not be able to prevent this
        
             | DaiPlusPlus wrote:
             | > That is a problem, if I want to run a sketchy browser
             | downloaded from github apple should not be able to prevent
             | this
             | 
             | You can already do that today (yes, on iOS) by using your
             | own developer-signing certificate (because if it's from
             | github, you can build it from source; or re-link/assembly
             | prebuilt linkable binaries if you really feel like it).
             | 
             | Remember the vast, vast majority of iOS users are people
             | like (I assume) our parents - or people we knew in the
             | late-1990s/early-2000s with an excessive number of Internet
             | Explorer toolbars and Bonzi Buddy. I support Apple's
             | mission to keep crap like that off their platform, but
             | Apple sleepwalked into prompting this regulation of their
             | app-store because they weren't the good-stewards they said
             | they'd be - so I'm ambivalent about the whole thing.
        
               | Yujf wrote:
               | Tbh my mom doesn't even understand how to install an app
               | from the app store. And she comes running for everything
               | that she is not used to. I am not concerned that she
               | would download anything from outside. But I do get your
               | point that many people are incapable of evaluating what
               | aoftware is trustworthy (and hell you cant always know
               | there is a risk even with open source software that seems
               | trustworthy unless you actually read all the source code,
               | which I very rarely do and only for small programs or
               | small parts of programs). However I do not think it is
               | Apple's responsibility or right to be the guardian here.
        
               | lelandbatey wrote:
               | > by using your own developer-signing certificate
               | 
               | That still requires you to pay Apple for a developer
               | account ($99 USD/year), requires you to own a Mac, and
               | requires you to abide by all of Apple's rules. Meaning
               | that Apple _can_ still prevent you from installing a
               | sketchy browser downloaded from Github since they control
               | everything about the build-and-signing system on the
               | iPhone.
               | 
               | https://developer.apple.com/help/account/create-
               | certificates...
               | 
               | https://developer.apple.com/support/certificates/
        
               | kaba0 wrote:
               | You don't have to pay $100, but then your will have to
               | re-sign it every seven or so days.
        
               | popcalc wrote:
               | Which even with AltStore is a pain, no?
        
               | thejsa wrote:
               | > You can already do that today
               | 
               | Not if you want to use a JIT compiler or multiprocess
               | support
        
               | Wowfunhappy wrote:
               | > You can already do that today (yes, on iOS) by using
               | your own developer-signing certificate (because if it's
               | from github, you can build it from source; or re-
               | link/assembly prebuilt linkable binaries if you really
               | feel like it).
               | 
               | Not if you want a browser with a JIT Javascript compiler,
               | which for better or worse is a basic requirement for a
               | broadly usable browser.
        
               | kaba0 wrote:
               | You can actually enable JIT for a specific app for
               | yourself. Nintendo emulators actually can make use of
               | that, for several years now.
               | 
               | It's just a niche, so no one bothered porting a whole ass
               | browser with its JIT compiler and GC and whatnot to ios
               | for that 3 users. Now it can change.
        
               | Wowfunhappy wrote:
               | No, these emulators achieve JIT via a method intended for
               | remotely debugging apps. Altstore has a way of automating
               | this, but it requires an active server connection when
               | the app is launched.
               | 
               | In AltStore's case, you need to be on the same wifi
               | network as the computer running AltServer. I don't know
               | whether it would be theoretically possible to do this
               | over WAN, but it definitely isn't practical at a large
               | scale.
        
               | mcsniff wrote:
               | Might be possible to do using a VPN as long as you can
               | get broadcast/multicast packets forwarded.
               | 
               | Tailscale unfortunately doesn't support it...yet?
               | 
               | https://github.com/tailscale/tailscale/issues/1013
        
               | kmeisthax wrote:
               | The entitlements for browser development are almost
               | certainly not going to be given out to people on the free
               | tier and probably not even to all paid developer program
               | accounts. Any entitlement that's available to free tier
               | becomes something that you can sideload with AltStore,
               | which works almost exactly as you suggest.
               | 
               | They do the same thing with the VPN entitlement. If you
               | want to filter network traffic on-device, you have to
               | apply for it and identify yourself to Apple. If they
               | didn't do this China would be banning iPhones left and
               | right.
        
           | ginko wrote:
           | No it's not understandable. The iphone is a Turing complete
           | computer. I should be allowed to install whatever I want on
           | it. If I want to install a reskin of firefox then I should be
           | able to do that. It's certainly not up to Apple to decide
           | this for me.
        
             | skydhash wrote:
             | Even my AV receiver is a turing computer. My keyboard is
             | also one too.
        
             | kaba0 wrote:
             | You can. But I don't agree that it should be installable
             | from an app store.
        
           | kccqzy wrote:
           | While I agree with you, I think it is already possible to
           | make a "browser" on iOS today that tries to steal your data.
           | The only thing stopping it is manual review, not any
           | technological measures. In fact, if the point of an app is to
           | steal your browsing data, it is easier for them to stick with
           | WebKit and WKWebView than to invest in a new browsing engine.
           | Existing APIs provide plenty of opportunity to inject almost
           | annything into web views.
        
           | Aeolun wrote:
           | Does that actually happen on Android though?
        
         | eviks wrote:
         | > This criteria seems arbitrary
         | 
         | That's the point, but they sound nice
        
         | madeofpalk wrote:
         | Read through the technical announcement for browser engines
         | https://developer.apple.com/support/alternative-browser-engi...
         | 
         | These requirements are things like "Use memory-safe programming
         | languages", "Adopt the latest security mitigations", if you
         | ship your own certificate trust you should "provide information
         | on how a root certificate authority (CA) can apply to become
         | part of the program".
         | 
         | All seems like pretty basic conditions designed to ensure that
         | _only_ Mozilla and Google can comply.
         | 
         | To be honest, the browser engine stuff seems significantly more
         | robust and permissive that I was expecting.
        
           | jeroenhd wrote:
           | Pretty funny to see "use memory-safe programming languages,
           | or features that improve memory safety within other
           | languages" as a requirement when WebKit itself is built on
           | top of C++ code.
           | 
           | I wonder if Apple would be allowed to ship WebKit if they
           | enforce this requirement under the spirit of the EU laws that
           | made them change their minds.
        
             | Wowfunhappy wrote:
             | Note that the full requirement is:
             | 
             | > Use memory-safe programming languages, _or features that
             | improve memory safety within other languages_ , within the
             | Alternative Web Browser Engine at a minimum for all code
             | that processes web content
             | 
             | Emphasis added.
        
           | Wowfunhappy wrote:
           | > Pass a minimum percentage of tests available from industry
           | standard test suites: 90% from Web Platform Tests and 80%
           | from Test262
           | 
           | Why is it any of Apple's business how many test suites a
           | third party browser can pass?
           | 
           | Why can't iPhone users run Links if they want to? Why can't
           | they run a browser without Javascript support? Why can't they
           | try out Ladybird to see how development is progressing?
           | 
           | Like, even from a pure Apple-is-greedy perspective I don't
           | understand the point of this.
        
         | 0x0 wrote:
         | Browsers that bring their own javascript engine will likely
         | also need to support JIT in order to be able to compete with
         | Safari on performace. Doing JIT on iOS requires a special
         | entitlement grant from Apple in order to map memory pages as
         | executable. An application that has permission to map memory
         | pages as executable is a coveted target for spyware and malware
         | as it provides a much better starting point for pivoting to
         | root and pwning the entire OS. Most other regular apps, even if
         | they have a buffer overflow somewhere, will require a lot more
         | fiddling in order to execute arbitrary code, and are thus a
         | lower risk for users to install.
         | 
         | In short, browsers will have higher privileges that normal
         | apps, as they can execute arbitrary code in memory, so they are
         | naturally held to a higher standard.
         | 
         | To be honest I am happy about this. I don't trust a random
         | banking / government / public transport app contracted out to
         | the lowest bidder to be safe from all buffer overflows or other
         | memory safety issues, so making sure they are sandboxed away
         | from executing arbitrary code is a good thing.
        
           | alerighi wrote:
           | > An application that has permission to map memory pages as
           | executable is a coveted target for spyware and malware as it
           | provides a much better starting point for pivoting to root
           | and pwning the entire OS
           | 
           | No more than any other app. It runs anyway in the app
           | sandbox, and can only access the resources that are
           | accessible from the app sandbox itself. For the application
           | to gain root privileges it would need to exploit a flaw in
           | the sandbox itself, something difficult these days.
           | 
           | Android allows applications to map memory pages as executable
           | (in fact you can also launch any Linux executable as a
           | subprocess) and there was never an issue about security: if
           | you don't have a rooted phone you don't have chances to get
           | code running as root, since everything runs in the app
           | container.
           | 
           | And if there is a flaw that allows escaping from the app
           | sandbox, it can probably be exploited without being able to
           | map memory pages as executable anyway, since it will probably
           | be a flaw in a kernel system call or library function.
           | 
           | So really: this was always a limitation that Apple did impose
           | to not allow in practice competing browsers in the Apple
           | store, since a browser to be efficient this day needs to
           | compile code as JIT, as well as not allowing applications
           | that benefit for JIT execution (such as emulators or
           | compilers).
        
             | 0x0 wrote:
             | There's been plenty of flaws in the app sandbox, but
             | without the ability to execute arbitrary code they are
             | often much much more difficult to exploit since you won't
             | be able to invoke the particular system call or function
             | you want to hit with just the right arguments.
        
             | Kon-Peki wrote:
             | For now. The EU Product Liability Directive updates and
             | Cyber Resilience Act is going to force software and
             | hardware makers to take a much harder look at their
             | security choices.
        
           | autoexecbat wrote:
           | What I'm hearing from this, is that JITs are a security
           | hazzard so we should all move to interpreted wasm
        
             | mr_toad wrote:
             | https://bytecodealliance.github.io/wamr.dev/blog/introducti
             | o...
             | 
             | https://v8.dev/docs/wasm-compilation-pipeline
        
       | segasaturn wrote:
       | Sadly no information here about the mechanisms for how
       | alternative app stores will work, which is the most interesting
       | part for me. Will the .ipa format be standardized like .apk and
       | will we be able to make iOS apps without having to use macOS?
        
         | winterqt wrote:
         | No, you'll need to install through an approved alternate
         | marketplace. See https://developer.apple.com/support/dma-and-
         | apps-in-the-eu/#...
        
           | nonethewiser wrote:
           | Apple approves apps on their marketplace.
           | 
           | Apple approves alternative marketplaces.
           | 
           | Apple approves all apps on all marketplaces.
        
             | Yujf wrote:
             | And charges for all apps on all marketplaces
        
             | jagged-chisel wrote:
             | Apple inherits the earth
        
       | htk wrote:
       | "For users, the changes include new controls and disclosures, and
       | expanded protections to reduce privacy and security risks the DMA
       | creates"
       | 
       | What a jab.
        
       | seatac76 wrote:
       | The tone of the release is really something. So much shade.
        
       | nixass wrote:
       | I wanna know when I'm gonna be able to use native Firefox with
       | addons enabled instead of Safari-coated unusable crap
        
       | moffatman wrote:
       | In notarization rules, no executable code download is allowed
        
         | kevincox wrote:
         | But they say that browser engines are allowed. So can they JIT?
        
           | tech234a wrote:
           | Yes
        
             | kevincox wrote:
             | How can the OS tell the difference between downloading
             | JavaScript and JITing it vs downloading compiled code and
             | running it?
        
               | post_break wrote:
               | They look into the app as a human vs looking at the code.
               | iDOS 2 is a great example. Banned for doing that exact
               | thing.
        
               | kaba0 wrote:
               | An App is not just code, it is an entity within the OS
               | with permission system, metadata etc all attached to it.
               | 
               | A JIT compiler is not above the App's sandbox
               | permissions.
        
       | rany_ wrote:
       | > Notarization for iOS apps -- a baseline review that applies to
       | all apps, regardless of their distribution channel, focused on
       | platform integrity and protecting users. Notarization involves a
       | combination of automated checks and human review.
       | 
       | Does anyone know if notarization is something you could turn off?
       | If you can't, then I'm pretty sure the EU won't like this;
       | obviously "malicious compliance."
        
         | gumby wrote:
         | Apple and the EU have been discussing the implementation for
         | some time so it seems extremely likely this has all been OKed
         | already. In particular, I'm sure the issue of apps (FB app with
         | a virus or spyware) on a random App Store is a concern to the
         | EU.
         | 
         | Not defending Apple per se (they sure don't need help) but
         | going with the public statements of both Apple and the EU
         | leading up to this.
        
           | rany_ wrote:
           | If they actually okayed it, then I hope the EU reconsiders.
           | In effect, Apple's tight grip on what apps you could run
           | remains. I am also disappointed that those changes are EU-
           | only, I hope most governments impose similar laws so that
           | Apple just gives up and makes it global.
        
             | pertymcpert wrote:
             | This is different from the usual App Store review. It's to
             | prevent malware.
        
               | rany_ wrote:
               | IMHO it seems like it's there only to enforce that "Core
               | Technology Fee" and even then I don't buy that argument.
               | Malware already slips through Apple's "strict" App Store
               | review process.
        
               | zamadatix wrote:
               | My concern mostly lies with "what will qualify as
               | malware". When we think of malware we think of things the
               | user would consider malware, i.e. the traditional use
               | case of notarization. Is Apple thinking the same or is
               | malware just apps that do things they don't like and
               | haven't been otherwise forced to approve (e.g. like JIT
               | is now allowed for browser engines)? Overall though I'm
               | optimistic on it, just also cautious.
        
           | layer8 wrote:
           | From yesterday's WSJ article [0]:
           | 
           | "Officials from the European Commission, the EU's executive
           | body, have been holding meetings in recent months with Apple
           | and other tech companies to discuss the new rules. Apple
           | hasn't provided a final package describing its solution to
           | the commission or tested its plans with market participants.
           | 
           | Once it does, the commission will review the full package to
           | look at whether it will make the market more open and
           | contestable, and whether the company's plans meet all the
           | individual provisions of the law, according to a person
           | familiar with its plans."
           | 
           | We'll see how that goes.
           | 
           | [0] https://archive.is/Hk39s
        
         | samcat116 wrote:
         | Notarization has been enforced for all apps on the Mac for
         | years. Would the DMA have an issue with requiring signed
         | drivers? Seems a similar baseline. Personally I'm totally ok
         | with that. I haven't seen a single instance of them not
         | notarizing something or revoking it for something that wasn't
         | actually malicious.
        
           | rany_ wrote:
           | You could actually disable the notarization enforcement
           | entirely on the Mac or selectively depending on the file. So
           | I don't think it's that bad.
        
           | LudwigNagasena wrote:
           | That would be crazy if it were true. The only thing that is
           | enforced on Mac is a scary pop up window.
        
           | Ukv wrote:
           | > I haven't seen a single instance of them not notarizing
           | something or revoking it for something that wasn't actually
           | malicious.
           | 
           | Apple did threaten to cut off Epic's ability to notarize
           | Unreal Engine[0], until ordered not to by the court[1].
           | 
           | [0]: https://www.macrumors.com/2020/08/17/apple-terminate-
           | epic-de...
           | 
           | [1]: https://www.theverge.com/2020/10/9/21492334/epic-
           | fortnite-ap...
        
             | threeseed wrote:
             | That's because Epic maliciously violated the terms of
             | service.
             | 
             | In fact they did so deliberately to help them in their
             | court cases.
        
           | yreg wrote:
           | >I haven't seen a single instance of them not notarizing
           | something or revoking it for something that wasn't actually
           | malicious.
           | 
           | Do you think they would notarize a PornHub app?
        
             | Wowfunhappy wrote:
             | ...if it works like on Mac, then I would, yes. It's an
             | automated process and I'm not aware of any content
             | requirements.
        
           | tsimionescu wrote:
           | You can install any app you want on the Mac, notarized or
           | not. You might get some kind of warning, but that's
           | irrelevant.
           | 
           | And Apple only allows certain kinds of apps through their
           | notarization process. They can't have pornogrpahy, they can't
           | allow things that could break copyright etc.
        
           | Wowfunhappy wrote:
           | No, notarization can be turned off on the Mac in ~15 seconds.
           | Open a Terminal and type `sudo spctl --master-disable`. Enter
           | your password and press enter.
           | 
           | You can also right click an individual unnotarization .app
           | bundle and select `open`, then affirm your intention in the
           | scary warning prompt.
           | 
           | P.S. The Mac also lets you disable SIP, install unsigned
           | kernel extensions, and rewrite kernel memory to your heart's
           | content. It's admittedly a bit more involved.
        
         | flumpcakes wrote:
         | I think perhaps notarization is OK, for example you have to
         | pass requirements to publish on other closed platforms like
         | games consoles. What I think is very underhanded is charging
         | per install for 'core services' rather than per app review.
         | It's not like the app has to be notarized/reviewed for every
         | install.
        
           | rany_ wrote:
           | I assume the notarization is there to enforce this, which is
           | why I think it is way worse than the fee itself.
        
             | samcat116 wrote:
             | Notarization is a completely automated system to scan for
             | malware. It has existed for many years
        
               | Vespasian wrote:
               | How else are they gonna obligate developers to pay the
               | core fee then.
               | 
               | Once tooling catches up, in theory, developers don't have
               | a contractual relationship with apple anymore, except to
               | get notarized.
               | 
               | The devices belong to the users apple sold the hardware
               | and licensed the software to them not app developers.
               | They could charge the users but obviously this would be a
               | terrible idea.
               | 
               | Getting notarized will either directly require payment of
               | the platform fee or will force the use of the official
               | tools which will mandate that.
        
               | kaba0 wrote:
               | Nonprofits, governments etc don't have to pay a fee, so
               | in effect it means we will have the AppStore, and a few
               | free, open-source alternatives.
               | 
               | That is absolutely a win to the common people. And it's
               | not like other companies taken a hit - they can either
               | stay on the AppStore and have their finances go through
               | their "taxing", or create an alternative store and find a
               | proper monetizing strategy. They can calculate what makes
               | sense, but it makes it hard for Facebook/google to
               | exercise their network effect for creating a new app
               | store at the expense of users.
        
               | trumpeta wrote:
               | no it says it includes "human review"
        
           | yreg wrote:
           | >I think perhaps notarization is OK, for example you have to
           | pass requirements to publish on other closed platforms like
           | games consoles.
           | 
           | In that sense, the old system is OK as well, no?
        
       | kranke155 wrote:
       | "It's very dangerous but we will allow our users to download and
       | install apps from the internet".
        
       | neogodless wrote:
       | Related article from theverge.com
       | 
       | https://news.ycombinator.com/item?id=39132487
       | 
       |  _Apple is allowing alternative browser engines in iOS 17.4 - but
       | only in the EU_
        
       | olliej wrote:
       | Looking forward to being required to use Chrome for basic
       | browsing.
       | 
       | I already see numerous sites that with chrome variations on the
       | old "we only support IE", but at least until now devs had to at
       | least allow at least one other browser. Now they'll just say
       | "here's a link explaining how to install chrome".
        
         | ivanjermakov wrote:
         | Most of these websites should be accessible using user agent
         | spoofing.
        
           | olliej wrote:
           | Which we know from the IE dominated era does not matter,
           | people just switch to the browser they have to use. The
           | overwhelming majority of users do not know what a user agent
           | string is, let alone how to change it they just see an
           | increasing number of sites saying "you need to use
           | IE/chrome".
           | 
           | Moreover, again from the IE era - and we already see this
           | with chrome - people make their sites work in IE/Chrome and
           | then label any browser doing something different as broken so
           | as people are increasingly forced to use chrome the degree to
           | which spoofing does not work steadily increases.
        
       | winterqt wrote:
       | > To qualify for the [MarketplaceKit] entitlement, you must:
       | 
       | > [...]
       | 
       | > Provide Apple a stand-by letter of credit from an A-rated (or
       | equivalent by S&P, Fitch, or Moody's) financial Institution of
       | EUR1,000,000 to establish adequate financial means in order to
       | guarantee support for your developers and users.
       | 
       | Just let us sideload IPAs, _please_.
        
         | stefan_ wrote:
         | I must have missed this section in the DMA!
         | 
         | All I want is a F-Droid-esque store with sane apps. You know,
         | open source apps, centrally built. No in-app-purchases and
         | Chinese geotracking framework for something that is 25 lines of
         | code to talk to some bluetooth gadget.
        
           | jagged-chisel wrote:
           | Who's going to curate that?
        
             | sureglymop wrote:
             | Take a look please: https://f-droid.org/en/about/
        
           | kaba0 wrote:
           | You just need a non-profit behind (or a government) and it
           | should work just fine, they are exempted from the fees.
           | 
           | The ruling is mostly there to prevent google and meta from
           | creating alt stores (which is a benefit to us).
        
         | buildbot wrote:
         | I have sideloaded IPAs now, on iOS 17.3. Altstore.
        
           | winterqt wrote:
           | Sure, but your apps have to be renewed every 7 days (or 365
           | if you have a developer account).
        
             | jerbear4328 wrote:
             | And, almost more restricting in my experience, you can only
             | have two (2) sideloaded apps installed at a time (3 if you
             | count AltStore itself).
             | 
             | Unless you are lucky enough to have a MacDirtyCow-
             | vulnerable device+OS, of course, but if you are going there
             | why not just jailbreak?
        
         | summerlight wrote:
         | > The gatekeeper shall not be prevented from taking, to the
         | extent that they are strictly necessary and proportionate,
         | measures to ensure that third-party software applications or
         | software application stores do not endanger the integrity of
         | the hardware or operating system provided by the gatekeeper,
         | provided that such measures are duly justified by the
         | gatekeeper.
         | 
         | Looks like Apple tries to make a case to exploit this
         | statement, which sounds exactly like a malicious compliance.
        
         | olliej wrote:
         | Ok, so I get that you want to be able to install random
         | binaries on your phone, but I want to understand how you think
         | that could happen without undermining the platform security
         | model?
         | 
         | The inability of binaries to do malicious things on iOS is the
         | result of the sandboxing and entitlement mechanisms of the
         | platform. The store review and approval process is what stops
         | applications from including entitlements that undermine the
         | platform security. If you remove that step from the process
         | there is nothing stopping an application shipping with the
         | system entitlements that allow the application to read or write
         | to other app data, or the entitlements to talk to system
         | services without prompting permission dialogs, etc.
         | 
         | If you want to remove the review and approval systems that the
         | App Store has (and it sounds like are going to be required for
         | 3rd party stores?) you have to have an answer for that.
         | Otherwise you just end up with the android malware problem.
        
           | lol768 wrote:
           | You tell the user what entitlements or permissions are being
           | requested at the point of the app trying to use them, stop
           | treating the users like stupid children and let them make an
           | educated decision about how to use the hardware that _they
           | own_.
           | 
           | There are limits on Android anyway, what your side-loaded
           | apps can do without you using a custom ROM or rooting the
           | device is restricted somewhat.
        
             | KolmogorovComp wrote:
             | Have you ever seen a random windows user? Do you think
             | Grandma understands that?
             | 
             | I'm all for allowing power-users to side loads apps, but
             | average user _definitely_ needs to be thought as a child
             | that will use 1234 as their password, and click 'ok' on
             | every pop-up without even reading it.
        
               | lol768 wrote:
               | Require the super scary "break app sandbox" entitlements
               | to be activated behind an adb-command-mutated flag (or
               | whatever the iOS equivalent of adb is) after jumping
               | through the USB debugging hoops?
        
           | twism wrote:
           | Android (Pixels specifically, so not a derivative of Android)
           | does this and platform is just as secure
        
           | miracle2k wrote:
           | Which Android malware problem? Android has a permission
           | system, every permission an app has needs to be approved by
           | the user, and some permissions only system-apps can request.
           | 
           | There is no need for an app store review process to stop apps
           | from requesting the "write to other application's data"
           | entitlement; this can be enforced by the phone itself.
        
           | GaggiX wrote:
           | This is complete nonsense, the permissions are enforced by
           | the OS, not by the store approval process, same for accessing
           | the various parts of the file system.
        
         | lol768 wrote:
         | Welp, that rules out anything like F-Droid.
         | 
         | > The gatekeeper shall allow and technically enable the
         | installation and effective use of third-party software
         | applications or software application stores using, or
         | interoperating with, its operating system and allow those
         | software applications or software application stores to be
         | accessed by means other than the relevant core platform
         | services of that gatekeeper.
         | 
         | > The gatekeeper shall, where applicable, not prevent the
         | downloaded third-party software applications or software
         | application stores from prompting end users to decide whether
         | they want to set that downloaded software application or
         | software application store as their default. The gatekeeper
         | shall technically enable end users who decide to set that
         | downloaded software application or software application store
         | as their default to carry out that change easily.
         | 
         | > The gatekeeper shall allow providers of services and
         | providers of hardware, free of charge, effective
         | interoperability with, and access for the purposes of
         | interoperability to, the same hardware and software features
         | accessed or controlled via the operating system or virtual
         | assistant listed in the designation decision pursuant to
         | Article 3(9) as are available to services or hardware provided
         | by the gatekeeper. Furthermore, the gatekeeper shall allow
         | business users and alternative providers of services provided
         | together with, or in support of, core platform services, free
         | of charge, effective interoperability with, and access for the
         | purposes of interoperability to, the same operating system,
         | hardware or software features, regardless of whether those
         | features are part of the operating system, as are available to,
         | or used by, that gatekeeper when providing such services
         | 
         | How is requiring them to have access to $1M acceptable, or
         | compliant with the legislation?
         | 
         | > The gatekeeper shall not be prevented from taking _strictly
         | necessary and proportionate measures_ to ensure that
         | interoperability does not _compromise the integrity of the
         | operating system, virtual assistant, hardware or software
         | features_ provided by the gatekeeper
         | 
         | Apple state the $1M requirement is to allow for providing
         | support to customers. There is no allowance for doing that in
         | the regulation, and no reasonable argument can be made that
         | lack of customer support has an impact on the integrity of the
         | operating system or hardware. I can understand scanning
         | software or asking for it to be uploaded and signed, that could
         | be justified. Not this.
        
           | shuckles wrote:
           | Having a $100k bond to get a license to provide professional
           | services is pretty common in other industries.
        
         | tech234a wrote:
         | There are also mentions of web browser-based installs, but all
         | apps are being notarized and encrypted.
         | 
         | Edit: Upon looking into this further, it appears that only
         | marketplaces can be installed from a web browser. [1]
         | 
         | [1]: https://developer.apple.com/documentation/marketplacekit
        
       | mjburgess wrote:
       | Apple had a chance to embrace the DMA, even to save face, and
       | become a (albeit mandated) champion of these changes.
       | 
       | Instead, they've gone for hostility and pettiness and, no doubt,
       | fully intend to maliciously comply.
       | 
       | > The screen also interrupts EU users' experience the first time
       | they open Safari
       | 
       | And it will be the last time.
        
         | rahkiin wrote:
         | Please no needless notifications all the time..
        
       | thebradbain wrote:
       | Separate any discussion about the "tone" of the article, could
       | someone who is better at reading between the lines better than I
       | explain the changes to Out-Of App Store payments?
       | 
       | Is it a 10-max 20% fee to Apple, no matter the distributor, in
       | the EU? Or are those rules only for the App Store, and anything
       | else won't be touched by commissions to Apple?
        
         | HDThoreaun wrote:
         | It sounds like the percent fee is for apps downloaded from the
         | app store plus the 3% if you use apple payment processing. Then
         | theres a .5 euro annual fee per user over 1 million no matter
         | which market the app was downloaded from.
        
         | semiquaver wrote:
         | The latter.
        
       | Kab1r wrote:
       | > Core Technology Fee -- iOS apps distributed from the App Store
       | and/or an alternative app marketplace will pay EUR0.50 for each
       | first annual install per year over a 1 million threshold.
       | 
       | This seems unusually high. I would expect that a large number of
       | apps meet this threshold. Am I correct in thinking this applies
       | to apps that aren't monetized?
        
         | onlyrealcuzzo wrote:
         | It's high - but it's not _that_ crazy.
         | 
         | Assuming this doesn't count updates - the service is probably
         | costing Apple EUR0.10 on average. Apple has a very hefty margin
         | on everything it sells.
         | 
         | If each update costs EUR0.5 - I suspect this is going to lead
         | to a massive decline in European apps. That's simply too
         | expensive for almost every app.
         | 
         | There's probably less than 1000 apps this would make any
         | material money off of.
         | 
         | This is just another way for Apple to try to tax Facebook,
         | Google, and a handful of other big apps.
        
           | joshstrange wrote:
           | I don't _think_ it includes updates. From the calculator [0]:
           | 
           | > The first time an app or game is installed by an Apple
           | account in the EU in a 12-month period.
           | 
           | [0] https://developer.apple.com/support/fee-calculator-for-
           | apps-...
        
             | internetter wrote:
             | > A first annual install may result from an app's first-
             | time install, a reinstall, or an update from any iOS app
             | distribution option -- including the App Store, an
             | alternative app marketplace, TestFlight, an App Clip,
             | volume purchases through Apple Business Manager and Apple
             | School Manager, and/or a custom app.
             | 
             | It does
        
           | anvuong wrote:
           | Well it does count updates. So this is just bullshit from
           | Apple.
        
           | Yujf wrote:
           | It is not per update and the most significant thing is that
           | it is also for apps that get distributed outside the app
           | store. Which is the real issue and that is definitely insane
        
             | onlyrealcuzzo wrote:
             | Wouldn't be surprised if the US allowed this - but I'll be
             | shocked if they get away with it in the EU.
        
           | dariosalvi78 wrote:
           | paying for what? for NOT using their infrastructure? it's not
           | just crazy, it's criminal
        
           | halostatue wrote:
           | This counts one install per 12 month period, whether update
           | or fresh install (new user). So it's EUR0.50 per user device.
           | For application providers that opt into the new terms and
           | release updates every two weeks like clockwork even if there
           | are no meaningful updates for 300Mb application bundles
           | (Facebook, Duolingo, a few others)...this is likely a fair
           | cost (and my suspicion is that yes, there's a premium, but
           | it's probably not Apple's usual 20%+ premium on products
           | since many applications would not be subject to this fee at
           | all, even under the new terms).
        
         | joshstrange wrote:
         | > Am I correct in thinking this applies to apps that aren't
         | monetized?
         | 
         | You are correct according to their calculator [0]. If I say I
         | have 2M annual installs (1M over the "free tier") and no in-app
         | purchase it will cost $45,290/mo
         | 
         | [0] https://developer.apple.com/support/fee-calculator-for-
         | apps-...
        
         | Aachen wrote:
         | > This seems unusually high.
         | 
         | Looking at Unity wanting to charge 20 cents and the game
         | development industry falling over itself to explain how that
         | will never ever work for them... I dunno, maybe other app types
         | (firefox, a mastodon client, osmand, local public transport..
         | looking at random examples from my homescreen) make enough
         | money from their users and this will be doable for them when
         | microtransaction-laden games couldn't make 2/5ths of that price
         | work out
        
         | mvdtnz wrote:
         | Imagine how much money they missed out on by not charging
         | $0.50c for every install of those government COVID tracking
         | apps all over the world.
         | 
         | Apple is a scumbag company. Any developer who continues to
         | support Apple by building software for their ecosystem is a bad
         | person.
        
           | graphe wrote:
           | Hitler watch out, apple app developers are trading your place
           | in hell!
        
         | Kwpolska wrote:
         | The support doc is slightly more informative:
         | https://developer.apple.com/support/core-technology-fee/
         | 
         | Free apps aren't exempt. The fee is only for EU users. If you
         | take the EU iOS market share of 33.3% [1] and the number of EU
         | citizens (448 million) [2], you get ~150 million -- and that's
         | assuming 1 smartphone/citizen, which is probably too much.
         | 
         | [1] https://gs.statcounter.com/os-market-share/mobile/europe
         | [2]
         | https://en.wikipedia.org/wiki/Demographics_of_the_European_U...
        
         | Yujf wrote:
         | Yes, I think so.
         | 
         | So apple wants to require they approve your app and then charge
         | you EUR0,5 for every time it is installed for the privilege of
         | avoiding using their infrastructure. It is honestly insane. I
         | don't know the DMA in detail but I hope it is not and gets
         | smacked with fines. And I hope if this is allowed the DMA gets
         | updated so this is no longer allowed.
        
         | spacebanana7 wrote:
         | It might be effectively even higher if it's per device rather
         | than per user.
         | 
         | A Spotify user could cost EUR2 on per device terms if they
         | installed on their Apple Watch, iPhone, iPad and AppleTV.
        
           | underdeserver wrote:
           | They specifically excluded iPadOS, watchOS and TvOS.
        
         | hedora wrote:
         | They say its a bit under 1% of developers. According to this
         | article, they have 34 million registered developers:
         | 
         | https://appleinsider.com/articles/22/06/06/apple-now-has-ove...
         | 
         | So, it's probably within a factor of ten of 340,000 developers.
         | That's a lot of apps.
        
       | pi-e-sigma wrote:
       | I wonder what happens if you travel from the US to EU and then
       | back. Will you be able to install alterative browser while in EU
       | and then it gets blocked?
        
         | sebazzz wrote:
         | It will apply to EU citizens probably, so who have the location
         | of the Apple account in a EU member state. You can change the
         | location, but only once per half year.
        
           | COGlory wrote:
           | Isn't that implying that EU laws only apply to EU citizens?
           | Surely that can't be the case.
        
       | Pandabob wrote:
       | > Core Technology Fee -- iOS apps distributed from the App Store
       | and/or an alternative app marketplace will pay EUR0.50 for each
       | first annual install per year over a 1 million threshold.
       | 
       | If I'm reading this right (and I did double check this with
       | ChatGPT [0]) if you have an app with two million unique installs
       | annually, you owe Apple 500 000 euros. That seems to include free
       | apps as well.
       | 
       | [0]:
       | https://chat.openai.com/share/905c5c45-657b-477c-a746-0468dd...
        
         | BlueTemplar wrote:
         | Oh, wait, is this the Unity situation again ?!?
        
       | bgirard wrote:
       | Is there any record of another browser _engine_ being summited to
       | the app store and the outcome? AFAIK when I worked at Mozilla I
       | 'm not aware that Gecko was ever submitted even though I saw a
       | working local build.
        
         | yellow_lead wrote:
         | That's a good question, I don't understand how this is enforced
         | either.
        
         | stefan_ wrote:
         | There is (was?) no mechanism for JIT, so even if there was a
         | working local build, it wouldn't be a competitive browser
         | engine.
        
         | toyg wrote:
         | What would have been the point? It was explicitly forbidden.
        
           | bgirard wrote:
           | IANAL but I speculate that having explicitly rejected
           | competition could hurt Apple in certain legal proceedings?
        
       | shippintoboston wrote:
       | These changes are the definition of Malicious Compliance, I hope
       | the EU goes down hard on this bullshit
        
       | Spivak wrote:
       | > Notarization for iOS apps -- a baseline review that applies to
       | all apps, regardless of their distribution channel, focused on
       | platform integrity and protecting users. Notarization involves a
       | combination of automated checks and human review.
       | 
       | > Authorization for marketplace developers...
       | 
       | > Core Technology Fee -- iOS apps distributed from the App Store
       | and/or an alternative app marketplace will pay EUR0.50 for each
       | first annual install per year over a 1 million threshold.
       | 
       | Amazing. All this regulation and hand-wringing to just to make it
       | _exactly_ the same developer experience as before but now you can
       | click the download button in another app. Plus now _every app_
       | not just ones that use IAP for digital goods is gonna get a $500k
       | annual fee once they hit 2M users. The EU really showed em who 's
       | boss.
        
         | crazygringo wrote:
         | I've got to say, this whole thing is... clever. I'm not
         | defending Apple here, but I am saying that the way they seemed
         | to figure out policies to comply with the letter of the law
         | while making it seem pointless for a developer to switch to a
         | third-party app store... well, it definitely does make Apple
         | look smarter than the EU, that's for sure.
        
           | Spivak wrote:
           | Right?! It's a masterclass in being petty. They seem to know
           | exactly what screws government's won't turn and built the
           | "not-app store" on top of them.
        
           | user_7832 wrote:
           | If it really is as it sounds, I give the EU one month max
           | before they "fix" this. The EU doesn't like it when large
           | corpos purposely use loopholes to go against the spirit of
           | the law.
        
             | crazygringo wrote:
             | Not even close. These things take at least a year or two to
             | analyze and draft and debate and redraft and so forth. Then
             | even when they're passed, there's a year or more to give
             | companies time to enter compliance. Not to mention that
             | there isn't necessarily the political impetus or appetite
             | to revisit it right now -- they passed the DMA, now other
             | things have higher priority.
             | 
             | The idea of "fixing" this in just one month isn't how
             | anything happens -- it would take multiple years if it
             | happened at all. The EU simply does not move anywhere near
             | that fast -- not legislatively and not in the courts
             | either.
        
       | kmeisthax wrote:
       | >Core Technology Fee -- iOS apps distributed from the App Store
       | and/or an alternative app marketplace will pay EUR0.50 for each
       | first annual install per year over a 1 million threshold.
       | 
       | The... _fuck_? Apple, did you literally just pull a Unity?
        
       | SushiHippie wrote:
       | Will Apple Users also have the option to use other search engines
       | in Safari than the default ones? Or is this something that the
       | DMA does not cover?
        
         | bogwog wrote:
         | I thought this was already possible, albeit with extensions.
         | Kagi for example has an extension for iOS users.
        
           | SushiHippie wrote:
           | Yes, but these extensions work by intercepting the search
           | results to your default search engine e.g. google and then
           | redirectin that to kagi.com.
           | 
           | For example you type in "hacker news" it will first redirect
           | to https://google.com/search?q=hacker%20news the Kagi
           | extension will intercept this and redirect you th
           | https://kagi.com/search?q=hacker%20news but this is often a
           | hit and miss and the Kagi extensions had/has many problems.
           | Which all could be easier if one could just select Kagi as a
           | search engine natively in Safari.
        
       | KerrickStaley wrote:
       | A significant part of this announcement seems to be the EUR0.50
       | "Core Technology Fee" that Apple will now charge for "each first
       | annual install per year over a 1 million threshold".
       | 
       | I think this essentially means that large developers pay EUR0.50
       | * (num apps they publish) * (num devices each app is installed
       | on) per year. There are 2 billion active iOS devices [1], so I
       | think that for the biggest apps like YouTube the fees could be in
       | the hundreds of million USD per year.
       | 
       | 4 of the top 5 most downloaded apps of all time [2] are published
       | by Meta (Facebook, Messenger, Instagram, WhatsApp), and I think
       | they will pay this fee for each app?
       | 
       | [1] https://www.macrumors.com/2023/02/02/apple-two-billion-
       | activ...
       | 
       | [2] https://en.wikipedia.org/wiki/App_Store_(Apple)#Of_all_time
        
         | BonoboIO wrote:
         | YouTube will not pay that amount of money. There will be deals
         | in the background like usual.
        
           | Hamuko wrote:
           | Why wouldn't YouTube just distribute through App Store like
           | normal? It's not like they are paying Apple per download
           | there.
        
             | axlee wrote:
             | I think Apple will be a lot more hurt by not having Youtube
             | on their devices than the other way around. Youtube is
             | ubiquitous and has no alternative. If I was Alphabet, the
             | price would be 0.
        
               | JumpCrisscross wrote:
               | > _Youtube is ubiquitous and has no alternative_
               | 
               | If it isn't on iOS it isn't ubiquitous. It's left the
               | highest-earning viewers on the table.
        
               | radicalbyte wrote:
               | If Roblox, Youtube and Netflix went Android only then I'd
               | be replacing all of our iPads with Android Tablets post-
               | haste.
        
               | JumpCrisscross wrote:
               | > _if Roblox, Youtube and Netflix went Android only then
               | I 'd be replacing all of our iPads with Android Tablets
               | post-haste_
               | 
               | Sure. Most wouldn't. YouTube and Netflix would lose tens
               | of billions of present value overnight. Hell, _Apple_
               | might capture a good fraction of that surplus.
        
               | realusername wrote:
               | Yeah sure, people will give up on YouTube and Netflix to
               | use iOS, that's not going to happen. They'll suffer
               | through using Safari to access those and that'll reduce
               | the perceived value of iOS devices for future purchases
               | since it will be seen as clunky and not seamless.
               | 
               | Not being able to use YouTube properly is also one of the
               | reasons (among others) of why Windows mobile failed.
               | 
               | Youtube is a monopoly and there's no way around it.
        
               | JumpCrisscross wrote:
               | > _people will give up on YouTube and Netflix to use iOS,
               | that 's not going to happen_
               | 
               | People will swap phones to watch short-form videos? (But
               | not the young; they're on TikTok. Nor anyone in other
               | streaming demographics.)
               | 
               | > _Youtube is a monopoly and there 's no way around it_
               | 
               | Wat. Where are you getting this? Spotify has better churn
               | statistics than YouTube.
        
               | realusername wrote:
               | Tiktok is additional to Youtube, it doesn't replace it.
               | Teens are using both TikTok and Youtube. They are
               | different formats.
               | 
               | Youtube Shorts is there especially because it's a
               | different market that they want to capture.
               | 
               | > Wat. Where are you getting this? Spotify has better
               | churn statistics than YouTube.
               | 
               | Unless you live in the few countries where YouTube has a
               | competitor, they have a 100% market share on this kind of
               | format.
               | 
               | Youtubers don't even bother to republish the video
               | somewhere else because they know themselves that its a
               | monopoly.
        
               | JumpCrisscross wrote:
               | > _they have a 100% market share on this kind of format_
               | 
               | YouTube videos being the format?
               | 
               | Google owns YouTube. Google pays Apple tens of billions
               | to keep its search front and centre. If Google thought
               | YouTube had the leverage you do, wouldn't you think
               | they'd try swinging that around?
        
               | threeseed wrote:
               | YouTube is not a monopoly especially globally.
               | 
               | In fact in countries like Japan and South Korea nobody
               | was using it until the last year or two.
               | 
               | This idea that any mobile device will fail unless it has
               | X app is baseless. Everyone has a different set of X that
               | is important.
        
               | unethical_ban wrote:
               | YouTube's dominance is due to a network effect and the
               | complexity of monetizing and moderating video hosting.
               | 
               | If YouTube pulled itself from iOS devices, a shell
               | company of Apple's would create a competitor in three
               | months.
               | 
               | It would be more likely that Google bundled Chrome and
               | YouTube into one app.
               | 
               | Hell, maybe they'd do that with mail and calendar as
               | well.
        
               | hot_gril wrote:
               | I still don't get the point of that app, aside from a few
               | misc features like Chromecast. YouTube works in-browser.
        
               | babypuncher wrote:
               | YouTube works in browser, but the native iOS app offers a
               | much more polished experience than the mobile web UI,
               | especially for actually browsing the library.
        
               | hot_gril wrote:
               | I'm not so sure about that because it gives them more
               | ways to bother you about stuff.
        
               | halostatue wrote:
               | Not likely. I haven't had YouTube installed on my device
               | in 18 months (mostly because of Google's insistence on
               | using it as an authentication verifier).
               | 
               | I don't miss it.
        
             | HDThoreaun wrote:
             | The .5 euro fee is for all apps, no matter where theyre
             | downloaded.
        
             | throwaway918274 wrote:
             | > Core Technology Fee -- iOS apps distributed from the App
             | Store and/or an alternative app marketplace will pay
             | EUR0.50 for each first annual install per year over a 1
             | million threshold.
             | 
             | It's for everyone, app store or not.
        
               | mikeocool wrote:
               | You can stick with the existing terms, or switch to the
               | new ones (which is when the core technology fee kicks in)
               | -- you only have to switch to the new ones if you want to
               | use your own payment processor or distribute on another
               | app store.
               | 
               | So they've basically made distributing popular free apps
               | on an alternative app store really unappealing.
        
               | warp wrote:
               | No, you can choose to stay on the current terms.
               | 
               | "Developers can choose to adopt these new business terms,
               | or stay on Apple's existing terms. Developers must adopt
               | the new business terms for EU apps to use the new
               | capabilities for alternative distribution or alternative
               | payment processing. "
        
             | yardstick wrote:
             | Yeah apparently they will be according to the article...
             | 
             | " iOS apps distributed from the App Store and/or an
             | alternative app marketplace will pay EUR0.50 for each first
             | annual install per year over a 1 million threshold."
        
           | HDThoreaun wrote:
           | Afaik there are currently no exceptions to apple's 30% fee.
           | There are some apps, like netflix, that dont have to provide
           | a link to subscribe, but I think thats the biggest exception.
        
             | theturtletalks wrote:
             | And there won't be since Google just got caught giving
             | Spotify a lower rate and now face anti-trust issues. That
             | doesn't mean Apple doesn't give certain apps certain
             | permissions. AFAIK, Apple gives Google special permission
             | to enable VP9/AV1 formats decoding [0] and that's just what
             | we know of.
             | 
             | Whether you like it or not, we're heading towards a future
             | where Apple and Google choose who wins and who loses. A
             | good app built on merit will never be able to compete.
             | 
             | 0. https://github.com/yattee/yattee/wiki/FAQ
        
               | Despegar wrote:
               | The Epic v. Apple trial showed that no one got special
               | deals. And Epic v. Google did show Google gave many
               | companies special deals, like Spotify. Ironically that
               | played a big part with the jury deciding against Google.
        
               | theturtletalks wrote:
               | Apple doesn't make backhand deals as far as the 30%
               | commission, but they do give special privileges to
               | certain apps.
        
               | threeseed wrote:
               | If you're going to make definitive statements it would
               | help to provide sources.
               | 
               | Infuse have said that VP9 is supported on AppleTV which
               | requires the same entitlements as iOS.
        
               | theturtletalks wrote:
               | The Yattee FAQ:
               | 
               | What are the differences between using AVPlayer and MPV?
               | 
               | AVPlayer is a system player component delivered by Apple.
               | It provides best efficiency, performance and system
               | integrations, but number of playable videos formats is
               | limited. This means for Invidious/Piped videos the
               | maximum resolution you can play with it is 1080p. There's
               | no way to play higher resolution files as they are not
               | provided in the right formats. Obviously, modern Apple
               | devices are more than capable to hardware decode and play
               | these formats. And in fact, Apple seems to be giving
               | special entitlement to Google that allows them to enable
               | VP9/AV1 formats decoding. Just remember that next time
               | you hear how Apple treats all developers equally.
               | 
               | Source: https://forums.macrumors.com/threads/apple-m1-vp9
               | -av1-decodi...
               | 
               | It's from 2020 so it might've changed but it proves Apple
               | gives certain apps special privileges. Who knows which
               | other apps are given privileges and to what extent?
        
               | thund wrote:
               | Your sources?
        
             | lucb1e wrote:
             | Someone I know pays 15% because they're a small business,
             | so that would be one exception
        
           | kaba0 wrote:
           | Well, that and meta is the very reason behind these changes.
        
         | mjburgess wrote:
         | Well it's _per install_. And knowing apple, they might even
         | count an update as an install.
         | 
         | I suspect there's a DMA v2 coming, and it's going to be much
         | much harder on them with this behaviour.
         | 
         | EDIT: https://developer.apple.com/support/fee-calculator-for-
         | apps-...
         | 
         | 2,000,000 installs is a minimum of $45k in fees, even with $0
         | USD revenue
         | 
         | this seems obscene
        
           | KerrickStaley wrote:
           | It says "each first annual install per year over a 1 million
           | threshold" which I think means as long as you're updating
           | your app at least once a year, you pay for each device your
           | app is installed on (minus 1 million, which is a rounding
           | error for the biggest apps).
        
             | shagie wrote:
             | Not device - account.
             | 
             | https://developer.apple.com/support/dma-and-apps-in-the-
             | eu#d...
             | 
             | > First annual install. The first time an app is installed
             | by an account in the EU in a 12-month period. After each
             | first annual install, the app may be installed any number
             | of times by the same account for the next 12 months with no
             | additional charge.
             | 
             | Multiple devices with one account or new devices over the
             | course of the 12 months are still a single install.
        
           | soegaard wrote:
           | "first annual install"
        
           | gumby wrote:
           | They've been discussing the implementation with the EU for
           | some time so it seems extremely likely this has all been OKed
           | already.
        
           | jeffxtreme wrote:
           | As an aside, look how clear and well-written this web page
           | is. I'm always blown away by how well the whole Apple
           | ecosystem (even the the developer documentation) is designed
        
             | Wytwwww wrote:
             | I always (for the last ~10 years or so at least) found
             | Apple documentation extremely poor overall.
        
           | _the_inflator wrote:
           | Indeed. Clarification here in the calculator's pop up:
           | 
           | https://developer.apple.com/support/fee-calculator-for-
           | apps-...
        
             | radley wrote:
             | According to the calculator, a game that has 5M installs
             | and earns $1M per year will have to pay Apple $2.37M per
             | year.
             | 
             | Worse, a game that has 5M installs and only earns $1 per
             | year will still have to pay Apple $2.17M per year.
        
               | ABeeSea wrote:
               | Or they stay on the App Store and none of those fees
               | apply.
        
               | devrand wrote:
               | From the article:
               | 
               | > iOS apps distributed from the App Store and/or an
               | alternative app marketplace will pay EUR0.50 for each
               | first annual install per year over a 1 million threshold.
               | 
               | So App Store or not, you need to pay the fee.
        
               | ABeeSea wrote:
               | >Developers can choose to adopt these new business terms,
               | or stay on Apple's existing terms. Developers must adopt
               | the new business terms for EU apps to use the new
               | capabilities for alternative distribution or alternative
               | payment processing.
               | 
               | You don't have to pay the fee if you stay on the existing
               | business terms.
        
               | devrand wrote:
               | ah! Good catch. I missed that the alternative terms were
               | opt-in.
        
               | Kon-Peki wrote:
               | If you are a new business starting _after_ this goes into
               | effect, are you presented with the choice of business
               | terms?
        
               | throwaway-blaze wrote:
               | Yes.
        
               | lilyball wrote:
               | I would assume so.
               | 
               | > _Also today, Apple is sharing new business terms
               | available for developers' apps in the European Union.
               | Developers can choose to adopt these new business terms,
               | or stay on Apple's existing terms._
               | 
               | Nothing here suggests the new terms replace the existing
               | terms, just that it's now a choice for developers in the
               | EU.
        
           | Vespasian wrote:
           | The vast vast majority of apps doesn't
           | 
           | But I agree, as expected, this will go to round two.
           | 
           | Probably not even a new DMA just a court case about malicious
           | compliance. The DMA was written expecting apples reaction
           | 
           | Still that they will reduce the commission fee is quite
           | important on its own.
           | 
           | If this reduces the flood of free ad financed apps and moves
           | the market to a more sustainable model I'm all for it
           | (although I realise this stance is probably controversial)
        
             | akie wrote:
             | > this will go to a round two
             | 
             | And there is only one possible outcome: Apple will bend to
             | the EU's will, because in the end the European market is
             | too profitable to ignore.
        
               | Vespasian wrote:
               | One interesting switch up could be the EU elections this
               | year.
               | 
               | Right, Far-right and EU-sceptic parties are predicted to
               | become much stronger.
               | 
               | So their stance might change on some topics
        
               | blibble wrote:
               | I wouldn't expect so
               | 
               | The european far right are hardly fans of large American
               | tech companies
               | 
               | now, if they were domestic, that would be entirely
               | different
        
               | tivert wrote:
               | > Right, Far-right and EU-sceptic parties are predicted
               | to become much stronger.
               | 
               | Do they have a much more favorable attitude towards
               | American tech giants than whoever is in power now?
        
               | akie wrote:
               | If anything they're in Putin's pocket, not in Big Tech's
               | pocket.
        
               | tivert wrote:
               | And if that's the case, I'd expect them to be _more_
               | hostile to American tech companies than European social
               | democrats, because those companies are instruments of
               | American power.
        
               | Wytwwww wrote:
               | The parliament is hardly relevant though, it's pretty
               | much a joke. The non directly elected commission and
               | council control EU's policy.
        
               | TheLoafOfBread wrote:
               | > Right, Far-right and EU-sceptic parties are predicted
               | to become much stronger.
               | 
               | Those parties are running predominantly on nationalism
               | and populism. If anything they will be happy to screw US
               | tech companies even more.
        
               | overstay8930 wrote:
               | You know these rules were drafted in cooperation with the
               | EU right? Vestager was at Apple's HQ 2 weeks ago, and the
               | EU spends millions to keep a regulator presence in
               | Silicon Valley.
               | 
               | The commission knows they really don't have much to stand
               | on, if they go any farther they know other EU countries
               | are going to step in again (these rules are not very
               | popular anymore after GDPR and now that the EU is falling
               | even farther behind the USA economically).
               | 
               | The EU commission is a lot less powerful than a lot of
               | terminally online Americans like to believe. EU courts
               | constantly rule against them for overstepping their
               | bounds and they have been caught submitting fake evidence
               | before (see: Qualcomm case)
        
               | madeofpalk wrote:
               | Apple didn't make this up 2 weeks ago.
        
               | bastardoperator wrote:
               | They will, the question that really matters is will
               | developers. Is the case for DIY that compelling amongst
               | European companies? I think it will cost companies more
               | to rebuild their own walled garden then what it's worth.
               | I suspect we're not going to see much change, and that
               | most will stick with what they have. There doesn't seem
               | to be any financial incentive to leave at this point.
        
             | Kon-Peki wrote:
             | > just a court case about malicious compliance
             | 
             | This I don't understand. What exactly would the court case
             | be about? "You're following the law but we didn't mean it
             | like that?"
             | 
             | If you want them to do things differently, don't you need
             | to either 1. prove that they aren't following the DMA, or
             | 2. change the DMA?
             | 
             | https://en.wikipedia.org/wiki/Malicious_compliance
        
               | Vespasian wrote:
               | The rules (payment per install) differ for apps installed
               | from the app store to those not installed from there.
               | 
               | That gives preference to apples own app (the app store)
               | which they can only do because they are still
               | Gatekeeping.
        
               | Kon-Peki wrote:
               | So you're arguing that they aren't following the DMA?
               | That's not malicious compliance, that's non-compliance.
        
               | mh8h wrote:
               | No they don't:
               | 
               | > Core Technology Fee -- iOS apps distributed from the
               | App Store and/or an alternative app marketplace will pay
               | EUR0.50 for each first annual install per year over a 1
               | million threshold.
        
               | kristofferR wrote:
               | The new business terms including the Core Technology Fee
               | are only required for developers who will want to be able
               | to upload their apps to alternative app stores like
               | f-droid:
               | 
               | https://developer.apple.com/support/dma-and-apps-in-the-
               | eu/#...
               | 
               | Pretty clear malicious compliance. "Oh, you want to be
               | able to distribute your popular free apps on other app
               | stores? You gotta start paying us massively then."
        
               | madeofpalk wrote:
               | _Or_ take advantage of some of the new capabilities, such
               | as NFC access or alternative browser engines.
        
               | cmelbye wrote:
               | I wonder how they should comply with the law in your
               | eyes. What is a fair way for Apple to recoup the
               | investment they make into their developer programs?
        
               | kristofferR wrote:
               | Selling devices and App Store revenue. To charge
               | free/open-source apps for your OS is absurd.
        
               | fyrn_ wrote:
               | Oh, that's sneaky. So if someone wants to also distribute
               | their app on something else, they pay the fee on their
               | existing installs?
        
               | SllX wrote:
               | So I've got to ask, is malicious compliance a real
               | actionable legal theory or is it just something that has
               | been written about but never prosecuted?
               | 
               | It reads like one of those buzzwords that doesn't
               | actually mean anything useful in a the context of a court
               | of law, at least as a prosecutable offense, but gets
               | talked about like it does, because the statement itself
               | reads like an oxymoron. You're either compliant with the
               | law or you're not, and malicious is subjective. Am I off
               | base by saying that? What am I missing?
        
               | ahartmetz wrote:
               | Whether "malicious compliance" is a legal term or not,
               | the intent of the law does count and transparent
               | workarounds are not appreciated.
               | 
               | It depends on the area of law, traditions, common sense
               | etc how much that ia true, but in general, disregarding
               | transparent workarounds is a thing.
        
               | SllX wrote:
               | Yeah, except the text matters a whole lot more than the
               | intent. A legislative body can always rewrite laws passed
               | by a legislative body, and the EU is a supranational
               | entity formed by treaty between peoples with few in the
               | way of what can be called shared legal traditions or
               | sensibilities so you have to think the text has to really
               | matter here.
        
           | dblitt wrote:
           | $45k per month. Annually it's > $540,000
           | 
           | Also, updates do count.
           | 
           | "A first annual install may result from an app's first-time
           | install, a reinstall, or an update from any iOS app
           | distribution option -- including the App Store, an
           | alternative app marketplace, TestFlight, an App Clip, volume
           | purchases through Apple Business Manager and Apple School
           | Manager, and/or a custom app."
        
             | 98codes wrote:
             | Reinstalls -- RIP these budgets come new iPhone release
             | season
        
               | shagie wrote:
               | https://developer.apple.com/support/dma-and-apps-in-the-
               | eu#d...
               | 
               | > First annual install. The first time an app is
               | installed by an account in the EU in a 12-month period.
               | After each first annual install, the app may be installed
               | any number of times by the same account for the next 12
               | months with no additional charge.
               | 
               | This is on a per account basis - not a per device basis.
               | The install for a phone and iPad are the same install.
        
               | throwaway-blaze wrote:
               | Note there is zero way to audit this charge from apple.
               | There's no way to identify an install on iOS anymore
               | unless the user signs in/signs up for an account.
               | 
               | There's also usually up to a 10% "breakage" between
               | people who install from the App Store but never run your
               | app.
        
               | scarface_74 wrote:
               | You don't have to sign up for an account, an app can
               | install some type of opaque object in iCloud that they
               | can use to identify someone who uses their account.
               | 
               | If I delete Overcast from my iPhone or install it on a
               | brand new iPad, all of my data is kept in sync. That data
               | is stored in a database where the user id is that opaque
               | blob.
               | 
               | Marco Arment (the author) does all he can to discourage
               | users from storing a user name/password/email address as
               | part of the login and only requires you to have one to
               | associate your user to your account to access your
               | podcasts on the web.
        
               | tech234a wrote:
               | "App installs on iPadOS, tvOS, macOS, visionOS, or
               | watchOS" do not count towards the fee [1]
               | 
               | [1]: https://developer.apple.com/help/app-store-
               | connect/distribut...
        
               | tech234a wrote:
               | iCloud app transfers, automatic downloads on other
               | devices, and restoring offloaded apps are exceptions [1]
               | 
               | [1]: https://developer.apple.com/help/app-store-
               | connect/distribut...
        
           | radley wrote:
           | It looks like updates can count as a first annual install:
           | 
           |  _A first annual install may result from an app's first-time
           | install, a reinstall, or an update from any iOS app
           | distribution option -- including the App Store, an
           | alternative app marketplace, TestFlight, an App Clip, volume
           | purchases through Apple Business Manager and Apple School
           | Manager, and /or a custom app._
           | 
           | However, there's extra mumbo jumbo about "it doesn't count
           | for 12 months after a first install is counted. But the next
           | one after starts a new first annual install."
           | 
           | So it's essentially some kind of twisted Orange County MLM
           | logic.
        
             | MerManMaid wrote:
             | >So it's essentially some kind of twisted Orange County MLM
             | logic.
             | 
             | Are you referring to something specific here? Does Orange
             | County have some stereotyped association with MLM schemes
             | or something? (I'm genuinely asking as that would be
             | hilarious and I'd love to learn more)
        
               | jvanderbot wrote:
               | Yes - bored housewives and money obsession.
        
               | AlotOfReading wrote:
               | Orange county is stereotypically a hotbed of MLM scams.
               | Stay in a hotel there sometime and half the conference
               | rooms will likely be booked by one or another.
        
               | todd3834 wrote:
               | I'm from OC I didn't know this was our stereotype but
               | I've been pitched a bunch of MLM schemes when I was
               | younger. I thought this was all over the place. However I
               | haven't been pitched anything since at least 10 years
               | ago. Maybe I don't look like I have a sphere of influence
               | anymore lol
        
             | webnrrd2k wrote:
             | Is this Orange County, California? Or Orange County,
             | Florida? Or some other Orange County?
             | 
             | I'm from Orange County, California, and it's hardly a
             | center of the MLM universe.
             | 
             | Honestly, if it's the center of anything like that, it's
             | drug and alcohol rehabs.
        
               | texuf wrote:
               | Probably Florida: https://en.wikipedia.org/wiki/On_Becomi
               | ng_a_God_in_Central_F...
        
           | voisin wrote:
           | If they publish through the App Store they pay nothing though
           | (for a free app), so won't this just mean free apps stick to
           | the Apple App Store and apps over the break even price
           | (EUR0.50/30% commission in the App Store) go to side loading?
        
             | kivle wrote:
             | A big reason for alternative app stores is to allow apps
             | that do not comply with app store rules though. Think
             | emulators for instance. Or any other of the long list of
             | arbitrary app store rules.
        
               | monetus wrote:
               | Apps that cap their userbase at 1 million, then fork
               | themselves under a new name for the next million users?
               | "Federation"
        
               | layer8 wrote:
               | I wouldn't be surprised if that violates the new business
               | terms or the rules imposed in Apple's app review process.
        
               | johnnyanmac wrote:
               | Yeah, I can only see this deal right now being beneficial
               | if it's your _only_ choice due to Apple simply not
               | wanting to host your apps. So, 18+ apps, emulators,
               | various apps banned from the app store over drama
               | (Fortnite).
               | 
               | It's also beneficial if you keep you
               | 
               | 1. Keep your install base under 1M. So only if you're
               | sure you have a niche app that you barely need to
               | maintain.
               | 
               | 2. If you somehow have a premium popular app. A $2 app
               | would mean Apple is taking a 25% cut, a $5 app is taking
               | 10%. Of course, since this is per device you will
               | probably be hit by users who use multiple devices. Worse
               | yet, apparently the install fee is "first install per
               | year" and includes updates. So you will take a huge
               | revenue dive if you want to maintain, de-incentivizing
               | devs from supporting existing users
               | 
               | 3. Manage your own alternative storefront. I feel this is
               | where the deal may start to hit anti-trust issues
               | depending on how the store takes these costs. Apple
               | doesn't have to pay it's own store fee while a new store
               | has to pay Apple for existing. Sounds like a way to
               | suppress competition before it starts.
               | 
               | I guess Epic v Apple part 2 will hit faster than
               | expected.
               | 
               | EDIT: oh, I don't know the logistics, but #4 can be ad
               | supported apps. The most user hostile style of app but
               | potentially one that can keep making it's $0.50 back year
               | after year if they have an engaged user base. But since I
               | know so little about adtech I am happy to be corrected on
               | if this is sustainable
        
               | tempestn wrote:
               | It's per account, not per device.
        
             | bickeringyokel wrote:
             | There is 100$ a year fee for a developer account as well. A
             | bit steep for a hobbyist dipping their toes.
        
           | ben_w wrote:
           | > 2,000,000 installs is a minimum of $45k in fees, even with
           | $0 USD revenue
           | 
           | > this seems obscene
           | 
           | This is why I never cared about the 30% take: it was
           | combining all the costs you'd have anyway into one simple
           | number. People just acted like those things were all free
           | just because Apple wasn't explicitly listing them.
           | 
           | Could you optimise your expenses better by splitting them?
           | 
           | Probably.
           | 
           | And that may even be worth forcing the issue from a
           | competitive PoV, because it means some customers will be
           | effectively subsidising others: A weekly updated 2 gigabyte
           | app that's free in the app store gets its bandwidth paid for
           | in part by a 30 Mb app that charges a $10 monthly
           | subscription and gets an update every 3 months.
           | 
           | But even then, companies are expected to make profits. What's
           | the level where it's fine for Apple to say "we want this much
           | extra just for us"? For a lot of people the answer seems to
           | be "zero!" -- while this probably would not disincentivise
           | Apple from making iOS given they also profit on the hardware,
           | it would almost certainly disincentivise Google from
           | bothering with any updates to Android.
        
             | mjburgess wrote:
             | Let's see where they find their 30% if browsers were
             | required to provide (essentially) 100% features of native
             | apps, and if they were required not to charge for them.
             | 
             | Maybe iPhone costs would increase a few percent, probably
             | not.
             | 
             | This is just egregious rent seeking.
        
               | skydhash wrote:
               | That would just require browser devs to maintain a whole
               | new OS. Native API are much more complicated than what is
               | available on browsers
        
               | littlestymaar wrote:
               | Fun fact: they already do. (Or at least Mozilla did, but
               | given their massive engineering power it would be
               | surprising if Google wasn't doing it as well). From what
               | I heard at a Mozilla meetup a few years ago, the only
               | thing that prevented Mozilla to ship the actual Firefox
               | to iOS back then was Apple ToS banning apps with their
               | own JIT compiler built-in.
        
               | dlivingston wrote:
               | Chromium targets iOS already: https://chromium.googlesour
               | ce.com/chromium/src/+/main/docs/i...
        
             | ensignavenger wrote:
             | Does Google charge a .50 per install fee for Android apps
             | not installed via the Play Store? Does Microsoft charge a
             | .50 per install fee for Windows apps not installed via the
             | Windows Store? Apple is just making these charges up,
             | because they think they can get away with it. It doesn't
             | cover any real costs to Apple, above and beyond what you
             | already pay for when you buy an Apple device.
        
               | lwhi wrote:
               | Feels very much like a punitive charge to me.
               | 
               | If that's the case, hopefully legislation will catch up.
        
               | ensignavenger wrote:
               | I am wondering how the EU market will react. How many
               | businesses in the EU have free apps that have more than 1
               | million users? Will businesses start charging for their
               | apps in the EU just to recover the cost, or pull out
               | entirely? Maybe more will offer fully featured websites
               | and drive customers there instead. I don't know, but it
               | seems like a stupid move on Apples part, a big game of
               | chicken.
        
               | eastbound wrote:
               | How many will sell Safari1 with 999,999 users, Safari2
               | with 999,999 users, Safari3...
        
               | threeseed wrote:
               | Nobody is forcing developers to adopt the new model.
               | 
               | So EU businesses will simply have more options to choose
               | from.
        
               | lwhi wrote:
               | If Apple are able to make the options that aren't
               | beneficial to their business, less attractive .. isn't
               | this just another example of profiteering?
        
               | ensignavenger wrote:
               | I wasn't aware that there was a choice for EU developers
               | to use the new pricing model or the old one? If free apps
               | can stick to the "30% of nothing" commission, yeah, I
               | suppose most will do that.
        
               | WesolyKubeczek wrote:
               | Is an app like eBay free in your definition? Because then
               | you have Allegro, which is giant here in Poland. Apps
               | from telcos. Public transit apps. InPost over here is
               | quite big in deliveries. I think Alza in Czechia and
               | Slovakia can easily have a couple million users.
               | 
               | Not very many businesses, but there are quite a few biiig
               | ones.
               | 
               | Here on HN I often read startup stories about services
               | which, on one hand, "nobody" has heard about, and which,
               | on the other hand, "quickly grew to a couple million
               | users and started having scalability problems", which
               | then spawns some story about scalability tricks. Always
               | leaves me astonished as to how the heck some another
               | glorified todo list/cat picture thing can rake millions
               | of users so fast, but here we are.
               | 
               | I suspect there are way more niches in which tens of
               | millions of users live, which the rest of us can just be
               | ignorant of. It's only when you approach a billion users
               | that you can be sure "everyone" at least has heard the
               | name of the service/app.
        
               | ensignavenger wrote:
               | eBay is a great example for this case, yes. It would be
               | very easy for ebay to stop distributing an iOS app in the
               | EU, and instead push those users to using the ebay web
               | app. Ebay could put more resources into making the webapp
               | better, and avoid paying Apple a ridiculous annaul per
               | installation charge.
        
               | jeffxtreme wrote:
               | As threeseed mentioned, most free apps esp. those without
               | a per-install revenue source (e.g., Wikipedia) will
               | likely not use the new model and stick with the old model
               | which doesn't charge per app install
        
               | lxgr wrote:
               | The Wikimedia Foundation is a nonprofit, and these are
               | exempt anyway.
        
               | lwhi wrote:
               | It's interesting seeing this play out.
               | 
               | I suppose ultimately, the market is fragmenting and Apple
               | is aiming to pull and set levels to encourage as many
               | developers as possible to stick with the current system.
               | 
               | I suppose they're counting on the fact that inertia and
               | laziness will encourage continued loyalty when it comes
               | to non free apps.
        
               | jeffxtreme wrote:
               | Right I agree, the new model does seem quite punitive
               | especially if you don't have an existing business model.
               | 
               | Imagine a new developer publishes a free app without a
               | plan for monetization, and then it goes viral. They would
               | be on the hook for thousands of dollars.
               | 
               | Unless they have a reason to switch most new apps will
               | likely stick to the old model
        
               | charcircuit wrote:
               | More fees can make them more money, but if they raise it
               | too high developers will stop developing for the
               | platform. It's up to Apple to decide on the right trade
               | off where they make money and have a competitive platform
               | to Android and Windows.
               | 
               | This applies similarly to many other businesses. There is
               | a sweet spot for prices to maximize profit.
        
               | ben_w wrote:
               | > Does Google charge a .50 per install fee for Android
               | apps not installed via the Play Store?
               | 
               | Give it about a month, and I'd guess so.
               | 
               | > Apple is just making these charges up, because they
               | think they can get away with it.
               | 
               | Yes, with my non-existent MBA I assumed that's how most
               | businesses set prices?
               | 
               | Business are not your friend, they're looking out for
               | themselves only. This is why I do actually like
               | governments: they can force businesses to be more aligned
               | with public interests, even when that costs shareholders
               | some dividends.
        
             | macNchz wrote:
             | I don't see why smartphones inherently have to be a special
             | case of computer where the manufacturer or OS developer
             | gets to keep their finger in the pie after the sale. I can
             | install any software I want on my desktop or laptop, and
             | nobody gets a cut of it unless both the seller and I freely
             | choose to use an app store.
        
               | lokar wrote:
               | The vast majority of consumers prefer and benefit from
               | aspects of this control. Despite all the horror stories
               | (both fp and fn) they keep the App Store much safer then
               | mass direct installs would be.
        
               | johnnyanmac wrote:
               | Okay, and they can keep that control while some minority
               | choose to host elsewhere. Androids Play store (pending
               | some anti-trust issues, ironically) still has the
               | majority of apps there and it'd be doubtful that any
               | android alternative store can steal that mindshare away.
        
               | judge2020 wrote:
               | > Androids Play store (pending some anti-trust issues,
               | ironically) still has the majority of apps there and it'd
               | be doubtful that any android alternative store can steal
               | that mindshare away.
               | 
               | If so, why did Google feel the need to bribe developers
               | to keep their apps on the Play store?
               | 
               | https://www.theverge.com/2021/8/19/22632818/google-
               | project-h...
        
               | johnnyanmac wrote:
               | I did mention that part briefly. And I am still a bit
               | confused about the decision as well given some of the
               | subjects that suppressed.
               | 
               | I guess 2010's Google didn't want any trace of a popular
               | gaming store to take over, given that we now know F2P
               | mobile games are 70% of the app store revenue (and I'm
               | sure it's similar to Google). If EA made the supposed
               | Steam of Android and most games chose to focus on the EA
               | store, that's a huge cut into Google revenue, even if
               | most other apps would still be on the play store. So
               | better not to risk it at all.
        
               | refulgentis wrote:
               | Objection, argumentative: being doubtful of X, and a
               | company wanted to move X to 0 probability, aren't in
               | tension.
        
               | bilbo0s wrote:
               | Well, not to put too fine a point on it, but the reality
               | is that yes consumers do get some bit of benefit, but the
               | real hole in the argument being made is that OS
               | developers _do_ make money off of us using our computers.
               | 
               | We all had to pay the licensing fee for the software. For
               | many of us, a fee is paid yearly to the OS developer on
               | our behalf. Just because the fee is not explicitly placed
               | against our own debit/credit card balances doesn't mean a
               | fee isn't being paid.
               | 
               | But even the fee argument misses the point. Myself and
               | others are not asking that Apple not charge a fee. My
               | feeling was that 30% on App revenue for example was too
               | much. Given that the charges are now being itemized out
               | in the open a bit better, do I still believe the fee was
               | too high? I cautiously respond 'yes'. But I can now see
               | where I might have been mistaken about what the
               | amalgamation of the costs incurred to run this thing look
               | like.
               | 
               | I guess all I really wanted was transparency. Let's get
               | it all on the table and see what's what. Maybe 30% is a
               | good deal? Maybe it's not? I don't know if you don't tell
               | me everything that went into that. Consumers should be
               | _informed_ , that's probably more what I believe now. I
               | no longer believe we should change the model before we
               | get a better idea of what the costs will be going
               | forward. That could bankrupt a lot of small devs right
               | now.
        
               | graeme wrote:
               | The problem is no one has made a smartphone with that
               | open model. Just as no one has made a video game console
               | with that open model.
               | 
               | Anyone is free to enter the hardware market with an open
               | platform. There are some devices for sale which allow
               | this. But they're enormously unpopular.
        
               | latortuga wrote:
               | Arguably the Steam Deck is a video game console with that
               | open model. It gets fuzzy though because an open video
               | game console looks like a general purpose computer.
        
               | baq wrote:
               | 'Looks like' is a bit of an understatement ;)
        
               | rajamaka wrote:
               | You are right, the smartphone industry is a monopoly and
               | should be regulated as such.
        
               | grishka wrote:
               | > The problem is no one has made a smartphone with that
               | open model.
               | 
               | Android is fully open. No one is making you use Google
               | services. You can, in fact, buy a Pixel and _simply
               | uninstall the Play Store_. As a developer, you can
               | distribute your app without any Google involvement
               | whatsoever.
        
               | spookie wrote:
               | Well, it's important to make the distinction between the
               | Play Store and Google Services (the software). Plenty of
               | things _depend_ on Google Services, some of them you have
               | no option, like bank apps.
               | 
               | It's true however that you can use microG to replace
               | Google Services, but even then some banks will block your
               | account upon doing that (happened to me).
               | 
               | Granted, this really is a completely different point to
               | what you were discussing, and I do agree with you. But,
               | if we want truly open ecosystems, we need standards that
               | ensure the authenticity of the user. Unfortunately, that
               | gets distopian fast.
               | 
               | I really don't know what to think of all of this.
        
               | rstat1 wrote:
               | Really? There are tons of ways to get apps on an Android
               | device that don't involve a store charging ridiculous
               | fees.
        
               | scarface_74 wrote:
               | And how many people are going to actually do that?
        
               | kivle wrote:
               | Samsung phones come with a Samsung store in addition to
               | Google Play for instance. All of Samsungs software go
               | through their own store, and they also sell apps on it.
        
               | ericmay wrote:
               | So instead of "opening up" the iPhone if customers really
               | care about the multiple app stores feature they could buy
               | the phone with that feature correct?
               | 
               | It's not really any different in my mind than phones with
               | more battery life, a better camera, or any other product
               | mix.
        
               | fsflover wrote:
               | GNU/Linux phones exist: Librem 5 and Pinephone. They're
               | based on free drivers and don't prevent you from
               | installing any OS.
        
               | spookie wrote:
               | I hope those get more mature and stable, I do have one
               | but it's kind of a mess to have things not break on you.
               | Updates corruption and all.
               | 
               | This is on the Pinephone Pro btw.
        
               | fsflover wrote:
               | Pinephone software is written by volunteers. Librem 5 is
               | more stable: https://forums.puri.sm/t/librem-5-daily-
               | driven-in-profession...
        
               | techniquetech wrote:
               | There's also Ubuntu Touch which I hope gathers steam. I
               | installed it on an old Pixel 3a I had lying around mostly
               | for fun, in much the same way I did for GalliumOS install
               | on an old HP Chromebook.
        
               | azinman2 wrote:
               | > There are some devices for sale which allow this. But
               | they're enormously unpopular.
        
               | fsflover wrote:
               | > The problem is no one has made a smartphone with that
               | open model.
        
               | nottorp wrote:
               | Android... before that, PalmOS...
        
               | threeseed wrote:
               | Because most people don't think of smartphones as
               | computers.
               | 
               | They think of them far more like consoles or appliances.
               | 
               | And the people that want pocketable computers have plenty
               | of options.
        
               | DrBenCarson wrote:
               | There's no demand for that or we would have already seen
               | it. No one wants to help their geriatric parents
               | uninstall malware on a regular basis
        
               | bentcorner wrote:
               | There is demand and we do see it. Cydia and fdroid.
        
               | jasode wrote:
               | _> I don't see why smartphones inherently have to be a
               | special case of computer where the manufacturer or OS
               | developer gets to keep their finger in the pie after the
               | sale._
               | 
               | In a pure technical sense, you're right, a mobile phone's
               | computer _doesn 't have to be locked down such that the
               | manufacturer like Apple controls the subsequent financial
               | transactions on it_.
               | 
               | Instead of technical reasons, what happened was Apple
               | taking advantage of _historical control of cellphones by
               | the carriers_ that was in place before Apple flipped the
               | relationship around in 2007:
               | 
               | - (1) before 2007, the cell carriers like AT&T and
               | Verizon controlled what kind of software could be on the
               | Palm Treo, Blackberry, Motorola, etc.
               | 
               | - (2) Apple showed an iPhone prototype to Cingular/AT&T
               | that impressed them so much that they were willing to
               | _give up software platform control to Apple_. This was
               | the first time a phone manufacturer had the leverage to
               | do this. Cingular was lagging behind Verizon so that 's
               | why Cingular was willing to play ball and relinquish
               | control.
               | 
               | - (3) after 2007, Apple now controls the phone's software
               | ecosystem with their App Store restrictions and it's a
               | power they want to keep. In their mind, they feel
               | justified since they are the ones who spent money on
               | developing the phone and they're allowing more "freedom"
               | of 3rd-party software than the carriers did.
               | 
               | Apple's perspective is that its smartphones are not
               | "open" computers like the IBM PC and Macbooks. Instead,
               | it's the "closed" computers like the Sony PlayStation.
               | 
               | Another "closed" computer is the AMD Ryzen + Linux system
               | in Tesla's infotainment system. There is no "Tesla app
               | store" for it. Instead, a 3rd-party app like Spotify has
               | to _forge a formal contractual partnership with Tesla_ to
               | get integrated into the car 's software. Some stories
               | about that: https://www.google.com/search?q=spotify+signs
               | +partnership+wi...
               | 
               | Likewise, is there any _technical reason_ why Tesla can
               | 't let you sideload any app on the car? No. But Tesla
               | doesn't let you.
        
               | judge2020 wrote:
               | > - (1) the cell carriers like AT&T and Verizon
               | controlled what kind of software could on the Palm Treo,
               | Blackberry, Motorola, etc.
               | 
               | It's worth watching "Blackberry" (2023) to see an
               | instance of this in the style of a documentary drama.
        
               | refulgentis wrote:
               | This is a really nice well-researched take that rhymes
               | with a lot of stuff I used to read back around 2007-2009.
               | 
               | But it's 2024.
               | 
               | I grew up on the App Store, maybe I'm just old and cranky
               | at 35. But my guess is 95% of people cry in pain when
               | they see a wall of text about how Verizon charged for
               | J2ME apps in 2004, therefore iPhones iPads Apple Watches
               | Vision Pros are special exemptions and Apple should be
               | able to bill "$0.50 per install per year." whenever a
               | binary is installed on a device you paid for. There's 0
               | reason for it.
        
               | flemhans wrote:
               | It's also a US-specific scenario. I could load whatever I
               | wanted on my Sony Ericsson.
        
               | nicole_express wrote:
               | I had a Palm Centro back in those days; you could install
               | anything you wanted on it, and as far as I know the WinMo
               | devices were the same. The situation you describe was the
               | case for "dumbphones" or "feature phones", but Apple is
               | the one who extended it to smartphones.
               | 
               | Of course, Apple are also the ones who extended
               | smartphones to a mass-market product, as before then
               | devices like the Centro were very niche.
        
               | macNchz wrote:
               | Indeed this is something that has bothered me for 20
               | years, though significantly more so as phones have come
               | to resemble general purpose computers more than just
               | phones. Back then, I explicitly bought a Cingular phone
               | instead of Verizon, because it ran a stock flavor of the
               | Motorola OS, rather than the custom whatever that Verizon
               | models shipped with which didn't let you install mp3
               | ringtones or j2me games.
        
               | ensignavenger wrote:
               | While there were certainly closed phons prior to iPhone,
               | there were also open platforms like Windows Mobile. You
               | could run whatever app you wanted to on Windows Mobile.
        
               | wvenable wrote:
               | The relationship between phone manufacturers, OS
               | providers, and careers was pretty complex that nearly
               | every combination of openness and restrictiveness was
               | part of the market before 2007.
               | 
               | But if it was a smartphone then it allowed third party
               | apps to be installed without restriction. However, the OS
               | itself might have been heavily controlled and/or modified
               | by the carrier. It was common that say, Microsoft, would
               | release an OS update and then that OS update goes to the
               | carrier for testing _and modification_ and then sometime
               | later you get it. Apple, of course, was not interested in
               | participating in that system.
               | 
               | Part of the early success of Android was that being an
               | open platform meant that carriers retained a huge amount
               | of control and they would release heavily customized
               | carrier-specific phones.
        
               | tomp wrote:
               | > Likewise, is there any technical reason why Tesla can't
               | let you sideload any app on the car? No. But Tesla
               | doesn't let you.
               | 
               | Cars are effectively bullets, they can kill people, so
               | you can't just install anything in a car. I'm sure
               | there's plenty of laws requiring Tesla and other car
               | manufacturers to lock down car software.
               | 
               | (Just like there are laws requiring phone manufacturers
               | to lock down phones - you can't just install an app that
               | lets you override the GSM protocol and mess with the
               | spectrum, not even on Android!)
        
               | amlib wrote:
               | Well, if you have a desktop/notebook with any kind of wi-
               | fi chip you also cant override the protocol as not to
               | mess with the spectrum, but you still get free reign over
               | the rest of the machine.
               | 
               | All that to say that if things are properly
               | compartmentalized there is no danger in letting the user
               | install any software he desires.
        
               | ben_w wrote:
               | > All that to say that if things are properly
               | compartmentalized there is no danger in letting the user
               | install any software he desires.
               | 
               | I'd like to agree, but that's a big "if". The more I
               | learn, the less I trust any of these things I use
               | continuously.
        
               | grishka wrote:
               | > it's the "closed" computers like the Sony PlayStation.
               | 
               | PlayStation is seen by most people as an appliance for
               | playing video games. Phones, on the other hand, are
               | explicitly general-purpose computers. The iPhone is
               | literally the only case of a "closed" general-purpose
               | computer in this entire universe.
        
               | pmontra wrote:
               | I own an HP laptop. Why should HP get any money from what
               | I do on my laptop and the software I install on it? I
               | already paid them. Their product is the laptop.
               | 
               | Let's suppose that I still use Windows, which was
               | installed on that laptop. I'm using Debian instead, but
               | let's forget about it. Anyway, HP probably paid Microsoft
               | for the OS. That's all that should be. I don't see any
               | reason for me to pay Microsoft.
               | 
               | Now, let's suppose that both HP and Microsoft switch to a
               | subscription model where the laptop costs some xx Euro
               | per month and for the OS. Then it's different, I would
               | think if I want to enter into that relationship and if I
               | do then I would be OK for them "to keep their finger in
               | the pie".
               | 
               | I won't use Windows anyway and I probably won't buy a
               | subscription based computer. On the other side that would
               | make me upgrade more often. It's more or less what some
               | people do when selling their Mac to buy a new one.
               | Sometimes the new one is not that good though.
        
               | chongli wrote:
               | They're not a special case, they're just like game
               | consoles which are similarly locked down. The PC is the
               | special case and I think that's an accident of history.
               | If the PC were brand new today it would be a locked down,
               | walled garden like all the rest.
               | 
               | The PC is "the one that got away" in fishing parlance.
        
               | macNchz wrote:
               | I think the distinction in my head is that game consoles
               | are explicitly single-purpose (or very limited-purpose),
               | whereas smartphones are playing at being general purpose,
               | but only insofar as their manufacturer approves of that
               | purpose.
               | 
               | Personally I see the broader trend towards highly-
               | restricted corporate-controlled hardware (of all types)
               | as something explicitly detrimental that we should push
               | back on wherever possible.
        
               | irq-1 wrote:
               | You should read this from 2012:
               | 
               | Lockdown: The coming war on general-purpose computing
               | 
               | https://boingboing.net/2012/01/10/lockdown.html
               | 
               | or watch the speech:
               | https://www.youtube.com/watch?v=kFY0a_VOGbE
        
               | scarface_74 wrote:
               | You mean like consoles, set top boxes, and smart TVs?
               | 
               | Personal computers are the special case where you don't
               | have to pay the platform provider - there are far more
               | phones+consoles+set top boxes than computers
        
               | macNchz wrote:
               | As far as I know I can sideload apps onto my smart TV,
               | and Sony isn't get a cut of my streaming subscriptions.
               | Ultimately, though, those devices generally don't pretend
               | to be general-purpose, whereas I think smartphones do,
               | just with restrictions such that the manufacturer can
               | keep a revenue stream going.
        
               | scarface_74 wrote:
               | That's not according to case law. Google got in trouble
               | explicitly because they advertised their operating system
               | as "open" and then changed the rules.
               | 
               | Apple was very explicit from day one and anyone who buys
               | an iOS device knows exactly what they are going to get.
        
               | Aerbil313 wrote:
               | > _I don't see why smartphones inherently have to be a
               | special case of computer where the manufacturer or OS
               | developer gets to keep their finger in the pie after the
               | sale._
               | 
               | Battery life. Simple as that.
        
               | ben_w wrote:
               | Perfectly valid, I feel that way about all subscription-
               | based non-ownership -- I want to buy a thing and have it
               | and "they" can't take it away from me.
               | 
               | On the other hand, I'm old enough to remember when
               | operating system upgrades were around 10% of the price of
               | the original computer (for each upgrade, about once per
               | year but not at all regular), and when I couldn't afford
               | a compiler.
        
               | brnt wrote:
               | Arguably with notarization your laptop and desktop aren't
               | safe anymore either, if they run Macos.
        
             | mattmaroon wrote:
             | What costs that are rolled into Apple's 30% are you saving
             | on? Payment processing is let's say 3% (including
             | chargebacks). Delivering updates is just pushing bits,
             | practically zero. What else are they doing?
             | 
             | If Apple features you, then I guess it's pretty fair to say
             | you've paid a marketing expense, but they feature a tiny
             | percent of apps. Most of us get nothing but buried in the
             | app store.
             | 
             | 30% is a lot.
        
               | threeseed wrote:
               | > What else are they doing?
               | 
               | The exact same thing Epic is doing with their games
               | engines.
               | 
               | Building and supporting the SDKs that developers use to
               | make money.
        
               | johnnyanmac wrote:
               | Yes, and Epic charges a lot less for their support. We
               | say how Unity was eviscerated for a much cheaper runtime
               | fee, I can't imagine Apple gets away with triple the
               | pricing.
        
               | threeseed wrote:
               | The SDKs that Apple provides are far broader and more
               | lucrative than Epic's game engine.
        
               | qwytw wrote:
               | > Building and supporting the SDKs that developers use to
               | make money.
               | 
               | You're implying that this is a somehow onesides
               | transaction and Apple is doing developers a favour while
               | Apple always needed third party developers as much as
               | developers need them (with iOS of course this balance
               | changed a bit which allowed Apple to become a lot more
               | exploitative than they were before/still are if we're
               | talking about macOS)
        
               | DrBenCarson wrote:
               | Maintaining a high trust ecosystem is worth a LOT
               | 
               | https://9to5mac.com/2023/09/06/iphone-users-spend-apps/
        
               | stefan_ wrote:
               | Nothing quite says "high trust ecosystem" as when the
               | people charging you 30% also make a buck on top from
               | competitors putting their app in front of customers
               | looking for your app by name.
        
               | kridsdale1 wrote:
               | 999 million users don't give a hoot about that. At all.
        
               | losvedir wrote:
               | I'm not the person you responded to, but I'd also include
               | stuff like developing the APIs developers use, Swift and
               | SwiftUI, Xcode, developer docs, etc. Basically everything
               | that Apple does that makes it possible for a developer to
               | produce a high quality app on their phone. Apple has to
               | pay for all that somehow, and that revenue has to come
               | from somewhere. Product sales are one place, but it's a
               | one time purchase and so there's even less incentive to
               | support old phones. Charging per app install is a pretty
               | easy way to do it, aligns the incentives decently well,
               | and a cost to the developer proportional to how much
               | users/benefit they get.
               | 
               | They could also just charge a large cost for access to
               | the SDK a la console systems, or not actually track the
               | downloads but have a license agreement where you pay
               | based on your user base like other ecosystems (Unity?).
        
               | qwytw wrote:
               | > Apple does that makes it possible for a developer to
               | produce a high quality app on their phone
               | 
               | This is not one sided at all. Historically generally
               | Apple benefited more from developers releasing apps on
               | their platforms than the other way around. Arguably
               | that's still the case.
               | 
               | > Apple has to pay for all that somehow
               | 
               | So by selling devices? How did they pay for developing
               | OSX/macOS and their APIs and tools for decades?
               | 
               | > They could also just charge a large cost for access to
               | the SDK a la console systems,
               | 
               | There are many exploitative and unfair things they could
               | do because of their dominant positions in the market, yes
               | that's correct.
        
               | blueelephanttea wrote:
               | To add to this historically Apple charged for OS updates.
               | Windows still does. With iOS Apple switched their model
               | to making the updates free and charging developers on the
               | backend to monetize their software.
               | 
               | But most companies have some plan to monetize their
               | software even if they also make money on the hardware.
        
               | bogwog wrote:
               | Apple doesn't develop those SDKs and tools in order to
               | make money selling them to developers; Apple develops
               | that stuff in order to sell iPhones.
               | 
               | Third party devs can and will develop their own tools and
               | frameworks. Apple charges 30% simply because they can,
               | and nobody has stopped them.
        
               | ben_w wrote:
               | > Apple doesn't develop those SDKs and tools in order to
               | make money selling them to developers; Apple develops
               | that stuff in order to sell iPhones.
               | 
               | Nobody buys an iPhone because of the SDK.
               | 
               | Nobody... except perhaps developers.
               | 
               | Apple makes those things so that developers make more
               | apps for their phones, which they want to support in
               | order that people continue to buy new phones.
               | 
               | > Apple charges 30% simply because they can, and nobody
               | has stopped them.
               | 
               | Yes.
               | 
               | And unless the government says "the thing we don't like
               | is specifically the price", what you're going to _get_
               | from demanding side-loading and other app stores is going
               | to look like the same price charged in a more complex way
               | that 's distributed differently over all the developers.
               | 
               | This also means that it's likely some app providers will
               | suddenly discover their costs go _up_.
               | 
               | As a consumer, I'm fine with however this shakes out: I
               | spend almost nothing on apps anyway, and the selection is
               | too large for me to care about the size and diversity
               | within the marketplace.
               | 
               | As an iOS app developer, I have no idea how any of these
               | options may or may not affect the demand for my skills on
               | the job market, but I still don't care much because GenAI
               | is a much bigger change than all of these options
               | combined.
               | 
               | As an investor, I've been expecting Apple to hit the
               | upper limit for corporation size before monopoly lawsuits
               | 2 trillion dollars of market cap ago, which is one reason
               | why I bought S&P 500 instead of APPL (the other being I'd
               | like my income and my investments to _avoid_ too many
               | correlated failures).
        
               | mattmaroon wrote:
               | Counterpoints:
               | 
               | 1. Apple and Microsoft have both developed these things
               | for 40 years without the fees and restrictions. They do
               | it for the health of their ecosystem to sell
               | devices/OSes.
               | 
               | 2. The only reason there are two mobile OSes with
               | significant marketshare (instead of more than two) is the
               | app library. WinMo never took off because even though it
               | was a wonderful OS, they couldn't get developers to make
               | apps. It's hard to imagine now that any party, even one
               | with practically infinite money like Amazon or Apple or
               | Samsung, could develop a successful mobile OS because
               | they'd be launching with two million fewer apps.
               | 
               | Chromebooks have been selling briskly with a relatively
               | new OS because people no longer cared about apps on
               | desktops when everything started working in a browser.
               | This is the obvious attack vector for phones. If you can
               | do everything in a browser you can do in an app, the door
               | is open for another OS. That's why Apple doesn't want
               | third-party browsers.
        
             | kwanbix wrote:
             | For me, the problem is that the 30% is crazy high. 1/3!!!!
             | 
             | Had they charged 10%, nobody will be complaining.
        
               | sholladay wrote:
               | I don't think that's true. People complain about tipping
               | culture, which generally demands about 15-20%, sometimes
               | less (e.g. for whatever reason, hotel housekeeping only
               | gets a few dollars even if the room is $100 per night).
               | If tipping 10% was the norm, you think there would barely
               | be any complaining?
               | 
               | The buyer always wants the transaction to be more
               | affordable and the seller always wants the transaction to
               | be more profitable. The exact numbers don't change that.
               | 
               | I think the thing that angers people is that the cost
               | feels hidden, even if it's common knowledge. You look at
               | menu prices and see a price but tips, taxes, and credit
               | card processing fees aren't included. It can take you by
               | surprise if you're not thinking about it, even if you've
               | been through the same dance many times before.
               | 
               | If I were running Apple, I would instead find a way to
               | charge for developer accounts, code signing, etc. Things
               | that are set up ahead of time and can have a known value,
               | charged for upfront. I believe this would feel more fair,
               | no matter the cost.
        
               | azinman2 wrote:
               | It drops after the first year
        
             | Ringz wrote:
             | >A weekly updated 2 gigabyte app that's free in the app
             | store gets its bandwidth paid for in part by a 30 Mb app
             | that charges a $10 monthly subscription and gets an update
             | every 3 months.
             | 
             | I've been wondering for a long time why there are no delta-
             | updates at Apple...
        
             | sroussey wrote:
             | If you have $1B in revenue, your costs to host the app
             | yourself are nowhere near $300m, lol.
        
               | matwood wrote:
               | Maybe not, but discovery is worth something as Epic found
               | out when they pulled Fortnight off the Play store.
        
             | agsnu wrote:
             | This is nonsense. Apple executives have repeatedly claimed
             | that the 30% fee was a good deal compared to retail boxed
             | software which they say was the norm in 2005 or so, but
             | really there were large numbers of small independent
             | software vendors making good money through specialised
             | e-commerce vendors like DigitalRiver or the original Kagi
             | with fees in the 8-15% range iirc, or just selling direct
             | with payment processors like PayPal for ~5%. Bandwidth was
             | not a big cost back then and still isn't today unless
             | you're doing something like 4K video streaming.
        
             | pcammeraat wrote:
             | And if your revenue is under the 1 million per year you can
             | apply for only 15%. That is well worth it what you get back
             | for it.
        
           | stavros wrote:
           | This is only for devices in the EU, there aren't 2B devices
           | here.
        
             | asmor wrote:
             | You're off by about 3 zeros.
        
               | stavros wrote:
               | I meant to reply to the top-level comment about YouTube.
        
           | skywhopper wrote:
           | "First install per year". So reinstalls after a year will be
           | charged again. Honestly, it makes sense to charge for the
           | bandwidth Apple provides. I'd rather see it broken out than
           | baked into a 30% fee. Doing so would massively incentivize
           | smaller binary sizes.
        
             | ephemeral-life wrote:
             | > Honestly, it makes sense to charge for the bandwidth
             | Apple provides
             | 
             | The bandwidth that everyone is forced to use. The web has
             | shown that decentralizing distribution is not only possible
             | but works well. This is just another way for the worlds
             | most profitable company to continue to rent seek.
        
             | kmonsen wrote:
             | This applies for other app stores so is not related to
             | Apple bandwidth.
        
               | johnnyanmac wrote:
               | Exactly. People would conisder these alternative stores
               | precisely so they don't have to rely on Apple's
               | Bandwidth. But Apple apparently wants to get their money
               | no matter how you host your app, and $100/seat/year is
               | not enough money for them I suppose.
        
             | asmor wrote:
             | The technology fee is for notarizing (thanks, nobody asked
             | for this), phoning home during installs and supposedly the
             | existence of Xcode?
        
             | megous wrote:
             | $500000 per 20TB*average number of updates per year. On a
             | 20MiB app is a great deal, for sure, lol. You get the same
             | bandwidth on a $20-40/month VM.
        
           | hnburnsy wrote:
           | Is there VAT on that too?
        
           | johnnyanmac wrote:
           | Feels like Unity all over again. This time with a trillion
           | dollar company instead of a billion dollar one.
        
             | Wytwwww wrote:
             | And 10x higher fees (Unity is/was about 0.05 to 0.1, not
             | even close to $0.5
        
             | bickeringyokel wrote:
             | I suppose the difference being gamers seem to hate
             | everything large game companies do, but tech community is
             | pretty split down the middle on Apple being beyond reproach
             | vs them being evil incarnate.
        
           | da_chicken wrote:
           | > 2,000,000 installs is a minimum of $45k in fees, even with
           | $0 USD revenue
           | 
           | > this seems obscene
           | 
           | The web browser is _right there_. You don 't _have_ to have
           | an app.
        
           | wbl wrote:
           | So force the consumer to pay everything in a two sided
           | market?
        
           | pcammeraat wrote:
           | Yes also for updates or pushed via mdm. But only once per
           | account. Doesn't matter how many devices you have on that
           | account. It counts as 1 install every year.
           | 
           | Yes the fee is insane.
        
         | hnlmorg wrote:
         | Larger spenders never pay list price. There's always a
         | negotiation.
        
           | nonethewiser wrote:
           | Except the price only exists for large spenders in the first
           | place.
        
           | madeofpalk wrote:
           | Historically, from emails and the such made public through
           | the courts, Apple has resisted making such deals.
        
         | buzzert wrote:
         | There is significant cost associated with complying with the
         | ever increasing demands of the EU. I have seen this personally.
         | It makes sense that they have to recuperate this somehow.
        
           | asow92 wrote:
           | Many of the companies I work with have completely given up on
           | operating in the EU because of this.
           | 
           | edit: Why downvote me for stating a matter of fact?
        
             | kayodelycaon wrote:
             | Yup. I got asked to block anyone from the EU from using a
             | specific university software. Hope you're not an exchange
             | student on holiday!
             | 
             | Fortunately, they aren't in business anymore. (For
             | unrelated reasons.)
        
             | cynicalsecurity wrote:
             | This is good. An app that can't survive without stealing
             | your private data isn't worthy to be on the European
             | market.
        
               | switch007 wrote:
               | You're happy with only large tech giants existing then.
               | Because lots of regulations are just barriers to entry
               | and allow the existing players to keep playing
        
               | asow92 wrote:
               | It's not like these companies are trying to steal your
               | private data. They just don't see working through legal
               | compliance as worth the squeeze -- especially when they
               | are young and don't have the resources to comply
               | properly.
               | 
               | edit: > worthy of the European market.
               | 
               | Also, what an entitled, elitist thing to say. Maybe the
               | US would be better off pulling out of Nato and letting
               | Europe alone after all.
        
             | babypuncher wrote:
             | If you're company cannot subsist without stealing user data
             | then it does not deserve to survive at all.
        
               | asow92 wrote:
               | That's not what I said. Some of these companies are non-
               | profits that have nothing to do with the EU or ads at
               | all, but are blocking EU users.
        
               | Apocryphon wrote:
               | How is the EU blocking non-profits from operating there?
        
               | asow92 wrote:
               | This is from a US small non-profit, and small for-profit
               | operating with way less than $1M in funding, and not
               | necessarily intending to deal with people in the EU
               | context: Not every company has money to pay for the hours
               | to ensure they are GDPR compliant, so they opt out of
               | serving EU clients altogether. It's not always a problem
               | forever, but it's definitely a blocker sometimes.
        
               | donkeybeer wrote:
               | What does your app or website do that its having trouble
               | complying with GDPR?
        
               | asow92 wrote:
               | That's the thing: when I come onto a project they might
               | not even know, nor have the hours to allocate to figure
               | it out, and I ain't working for free to figure it out.
        
               | donkeybeer wrote:
               | What was your app trying to do? Be clear.
               | 
               | If for example its just an information website with
               | static content and its putting cookies on the users
               | device, its a you problem, not a EU problem.
        
               | asow92 wrote:
               | Let me make this clearer: I'm not trying to do anything
               | but work a job. These aren't my apps, and it's not a "me
               | problem", but a them problem. I'm just the third party
               | messenger relaying anecdotes.
               | 
               | Cookie disclosure/consent can be an issue, and again,
               | sometimes companies would rather just not serve EU
               | clients altogether than build a simple disclosure and not
               | set any cookies. Not saying that's good or bad, but
               | that's just what it is.
        
               | donkeybeer wrote:
               | If you don't want to share what these apps are doing yet
               | insist EU laws are troublesome, you won't be surprised
               | for people to interpret them as doing something unneeded
               | or anti user instead of just some "legal complexity
               | barrier".
               | 
               | The apps could be perfectly fine, its just that people
               | will speculate.
        
               | kaba0 wrote:
               | How is it any different than an EU company complying with
               | Russian/US/whatever laws? International laws have always
               | been crazy expensive, if anything, being able to (mostly)
               | target quite a big market by only making it EU-aware is
               | more of a plus, than a negative.
        
               | Apocryphon wrote:
               | Not to mention that California essentially has had GDPR
               | rules for the past five years now. Are these non-profits
               | also not operating there?
        
           | realusername wrote:
           | Those are just basic things which should have been
           | implemented 10 years ago though. The fact the EU had to push
           | laws for that is a bit shameful.
        
           | sph wrote:
           | Apple is never gonna financially recover from these
           | impossible demands.
           | 
           | Come on now, that is utter nonsense. Apple has simply found a
           | way to make even more money out of what seemed like a bad
           | deal for them. They are not _recuperating_ anything, they are
           | increasing revenue.
        
             | buzzert wrote:
             | > Apple is never gonna financially recover from these
             | impossible demands.
             | 
             | That's not at all what I said. These regulations are
             | increasing the cost of business in the EU. I'd much rather
             | have those costs paid by those who democratically (?)
             | decided these regulations that those in other countries who
             | decided otherwise.
        
               | waffleiron wrote:
               | Apple isn't forced to do business here, I much rather
               | have large corporations that engage in rent seeking
               | behaviour paying the costs.
        
           | AlanYx wrote:
           | Europe has a fairly blase attitude towards compliance costs
           | in general.
           | 
           | For example, the official EC report on the cost impact of the
           | EU AI Act finds that, for businesses who already have a
           | Quality Management System (QMS), "An enterprise employing 50
           | persons would pay roughly EUR 159,000-EUR 202,000 for
           | upgrading and maintaining the QMS, and bringing one AI
           | product to market." (Notably, that estimate _excludes_ costs
           | of legal review.)
           | 
           | Around 200000 EUR for one product making use of AI would be
           | seen as a heavy burden on startups and small enterprises in
           | much of the world, but as far as I can tell, it's considered
           | not particularly noteworthy by the EC.
           | 
           | Apple's cost structure announced today probably needs to be
           | assessed in that context. Tech companies doing business in
           | Europe are already used to various additional compliance-
           | related costs of doing business.
        
           | pachorizons wrote:
           | Apple chooses this level of control for the iOS store. Being
           | told your previous version was illegal doesn't entitle you to
           | recoup the costs of compliance.
        
             | kj99 wrote:
             | The previous version was never illegal, and Apple isn't
             | being punished. The EU created a new set of rules and Apple
             | is complying.
        
               | buzzert wrote:
               | The use of language here, such as the word "illegal", is
               | a psychological trick. It's an intentional conflation
               | with past behavior/the status quo with being "immoral"
               | (as illegal implies immoral).
        
               | kj99 wrote:
               | Agreed. Ironically I'd say the use of manipulative
               | language like that is much more of a moral problem that
               | society is contending with.
        
         | dave_atx wrote:
         | There's also no 1MM install threshold if you list your app on
         | an alternative App Store, which seems like it will kill the
         | attractiveness of using a different storefront unless you're a
         | developer with a an app that has a recurring subscription
         | that's either a) just not allowed on Apple's storefront, and/or
         | b) has an subscription price expensive enough that the $0.50
         | annual fee is less than the amount of commission you're
         | avoiding from Apple.
        
           | HDThoreaun wrote:
           | > Core Technology Fee -- iOS apps distributed from the App
           | Store and/or an alternative app marketplace will pay EUR0.50
           | for each first annual install per year over a 1 million
           | threshold.
           | 
           | Sounds to me like developers have to pay the per user fee no
           | matter where the app is distributed.
        
             | radley wrote:
             | It's only if developers agree to any of the new terms. They
             | still have the "right" to stick to Apple's original 30/15
             | model and not pay the fee.
        
               | HDThoreaun wrote:
               | Right, but they have to agree to the new terms if they
               | want to do alternative distribution.
        
               | radley wrote:
               | I'm just pointing out that there's a third option of
               | staying in the App Store and paying 17/10 instead of
               | 30/15, but it also requires the Core Tax.
        
         | gigatexal wrote:
         | This is what I came here to find out. So it seems Apple will
         | still get their cut. Seems they are nerfing things to make the
         | existing App Store more appealing.
         | 
         | But I guess Tim Sweeney won in the EU. He gets his new AppStore
         | so he can charge his own commission on gems and fake tokens.
         | 
         | And game streaming seems interesting I guess we will get Xbox
         | streaming gaming on the Apple platform after all.
        
         | layer8 wrote:
         | This also means you can't provide an app for free anymore if it
         | becomes sufficiently popular. Monetization is the only way.
        
           | TylerE wrote:
           | It just means that the bar has been raised, no? There has
           | been a certain accepted cost of doing business in the Apple
           | sphere for years. They're just changing the price.
        
             | layer8 wrote:
             | Previously you only had to pay the yearly $99 for the
             | developer account, and then could publish free apps to your
             | heart's content (subject to Apple's app review process, of
             | course).
        
               | TylerE wrote:
               | Right.
               | 
               | So before the cost was $99 for 100% of users, and now it
               | is $99 for 99.9999% of users, and a higher amount for a
               | tiny, tiny, tiny fraction.
        
               | Mogzol wrote:
               | I think you are underestimating how many apps get over 1M
               | downloads. According to [1], the Google Play Store has
               | over 34000 apps with 1M+ installs, I assume the number is
               | similar for the App Store.
               | 
               | So if you have a popular free app, there is a good chance
               | you will hit the 1M install threshold. This change is
               | basically forcing you to monetize your app. Plenty of
               | people can afford losing $99/year for having a free app
               | that isn't monetized. Not many can afford losing several
               | thousand per month.
               | 
               | [1] https://www.androidrank.org/categorystats?category=&p
               | rice=al...
        
               | danaris wrote:
               | The Core Technology Fee still only applies if you want to
               | either
               | 
               | a) distribute outside the Apple App Store, or
               | 
               | b) pay the lower 17%/10% commission.
               | 
               | If you're already distributing the app for free, then
               | you're not going to care about (b), so this _only_
               | applies to apps that meet all three of the following
               | criteria:
               | 
               | 1. Free
               | 
               | 2. Popular enough to _significantly_ breach that 1M
               | install threshold
               | 
               | 3. Distributed through an alternative App Store
               | 
               | Anyone who has a popular free app out there right now
               | doesn't need to change anything; they'll continue to have
               | exactly the same expenses they had yesterday.
        
               | Mogzol wrote:
               | Maybe I'm misreading the original article, but it sounds
               | like it would also apply to apps distributed only through
               | the regular App Store:
               | 
               | > Core Technology Fee -- iOS apps distributed from the
               | App Store and/or an alternative app marketplace will pay
               | EUR0.50 for each first annual install per year over a 1
               | million threshold.
        
               | joshuamorton wrote:
               | Developers can adopt the new terms, or not, up to them.
        
               | blokey wrote:
               | Only if they choose the "new" terms, they can stay on the
               | existing terms if they want to distribute through the App
               | Store, as it's free so the commission change doesn't
               | matter.
               | 
               | Basically seems to kill off Facebook forcing people to a
               | Meta App Store for the free FaceBook app (and thus not
               | being subject to App Store review, which has stopped some
               | of the more brutal privacy invasions they've tried)
        
               | zamadatix wrote:
               | Small fraction of users but a huge fraction of the market
               | share (and revenue generation share). Being that the DMA
               | was specifically targeting these two things it seems
               | quite at odds with "A free app like Chrome must pay us
               | millions if it wants to distribute itself instead of
               | using the legacy terms deemed illegal". If they didn't
               | allow legacy terms it'd have a bit more of a leg to stand
               | for opening the markets, same as if it didn't apply to
               | apps distributed via third party, but the way it is now
               | seems a contentious combination.
        
               | Kon-Peki wrote:
               | Imagine the new attack vector: You have a mildly
               | successful free/very cheap app. Your competitor starts
               | advertising your app, pushing it up over the 1m threshold
               | and forcing you to start charging (or increase your
               | price) to pay the core charge.
        
             | mvdtnz wrote:
             | From $99/year to $45,000/month. That's quite a large
             | increase.
        
               | SirMaster wrote:
               | Maybe I am missing something, but can't you still just
               | stay the same as the past?
               | 
               | This is only adding new alternative choices, not changing
               | or removing any current systems and methods and prices.
        
               | layer8 wrote:
               | If you want to publish a retro-gaming emulator as a
               | hobby/open-source project, you can't do that on Apple's
               | app store. And on a third-party app store you'll have to
               | pay Apple millions once it becomes popular (which would
               | seem likely).
        
               | SirMaster wrote:
               | But it's a new thing you couldn't even do before. So the
               | bar is not "raised". It's a new bar.
               | 
               | Also, is retro-gaming emulation really that popular in
               | the EU? I don't think I know anyone who does that.
        
               | layer8 wrote:
               | It's certainly against the spirit of removing
               | "gatekeepers".
               | 
               | Retro-gaming emulators are quite popular here among
               | nerds. I know several people who bought an Anbernic
               | handheld, built a RetroPie, or similar.
        
               | dzhiurgis wrote:
               | You can always release Super-Duper-Emulator-2
        
               | layer8 wrote:
               | Since apps are still subject to Apple's review process
               | even on third-party app stores, they are likely to reject
               | this because it obviously circumvents the new business
               | terms (if it doesn't violate them outright).
        
               | mk89 wrote:
               | > If you want to publish a retro-gaming emulator as a
               | hobby/open-source project, you can't do that on Apple's
               | app store.
               | 
               | why can't you do that?
        
               | layer8 wrote:
               | See item 2.5.2 in https://developer.apple.com/app-
               | store/review/guidelines/.
        
           | mathverse wrote:
           | Glad this happened to be honest. Software shouldn't be free.
        
             | andybak wrote:
             | Gosh. I'd better stop work on my open source project
             | immediately then.
        
             | beeboobaa wrote:
             | Bet you also think it's sensible to fine people for feeding
             | the homeless?
        
               | DiggyJohnson wrote:
               | This is an unacceptable comment for Hacker News. Just
               | because you strongly disagree with this person on
               | software funding doesn't give you any reason assume they
               | disagree with...feeding the homeless?
        
               | beeboobaa wrote:
               | Not sure what you're on about. It's actually illegal to
               | feed the homeless in certain American cities and you can
               | get fined for doing so. This is called an analogy.
        
             | 3836293648 wrote:
             | Software should be free(dom) er properly paid and
             | professional. But please no freeware or ad crazy software
        
             | blashyrk wrote:
             | Care to elaborate on this (honestly wild) take?
        
               | mathverse wrote:
               | There's too much abuse of free software by either
               | individuals or big tech. Its not sustainable
        
               | fsflover wrote:
               | Any example (preferably with GPL)?
        
               | andybak wrote:
               | I'm really not clear what you're arguing so it's hard to
               | work out if I disagree or not. Have you considered maybe
               | writing slightly longer sentences?
        
             | odiroot wrote:
             | Alternatively, greedy corporation shouldn't earn money off
             | someone's free work.
        
             | nextaccountic wrote:
             | Do you mean you use no open source software?
             | 
             | Or you mean that software should not be free for other
             | people, but it's okay when it's free for you?
        
           | __jonas wrote:
           | I don't understand this at all, is this really how it will
           | work now?
           | 
           | Even if you sell an App for 2EUR that would mean you will
           | lose all the income from it to fees in 4 years if you release
           | at least one update per year that users install? I must be
           | missing something?
        
             | layer8 wrote:
             | I don't think your missing something. This is Apple's way
             | of discouraging use of an alternative app store for popular
             | apps, or alternatively, of encouraging subscription models.
        
               | philsnow wrote:
               | > Core Technology Fee -- iOS apps distributed from the
               | App Store _and /or_ an alternative app marketplace will
               | pay EUR0.50 for each first annual install
               | 
               | emphasis added on and/or; it seems like Apple is being
               | forced to break down fees according roughly to their
               | costs (?). Maybe installs from altapp stores cost them
               | some resources because they want to verify the
               | notarization each time?
        
               | layer8 wrote:
               | Apps don't have to pay for notarization on MacOS, and
               | nobody forces Apple to perform notarization in the first
               | place. It's also implausible that there would be any
               | notable cost per install.
        
             | kevingadd wrote:
             | That is the point. This is malicious compliance, presumably
             | they expect to get away with it while the legislative/legal
             | systems in the EU spend years grinding through the process
             | of figuring out how to punish Apple for it.
        
           | mrtksn wrote:
           | What stops you from having limited edition apps? Only 1
           | million copies and its gone, go download the next limited
           | edition.
        
             | layer8 wrote:
             | Apple's business terms and/or app review rules, presumably.
             | Do you seriously believe they would allow circumventing the
             | fees that way?
        
         | epberry wrote:
         | This only applies if these developers move to the new terms it
         | looks like. So these large apps can stay with their existing
         | setups and not pay the fee.
        
         | KomoD wrote:
         | Not totally clear to me what "first annual install" means
        
           | Waterluvian wrote:
           | If I reinstall an app 10 times over two years it's 1.00.
           | 
           | That's my guess.
        
           | tech234a wrote:
           | https://developer.apple.com/support/core-technology-fee/
        
           | radley wrote:
           | *First annual install.* This is the first time an app is
           | installed by an account in the EU in a 12-month period. After
           | each first annual install, the app may be installed any
           | number of times by the same account for the next 12 months
           | with no additional charge. A first annual install may result
           | from an app's first-time install, a reinstall, or an update
           | from any iOS app distribution option -- including the App
           | Store, an alternative app marketplace, TestFlight, an App
           | Clip, volume purchases through Apple Business Manager and
           | Apple School Manager, and/or a custom app.
           | 
           | *One million free first annual installs.* Membership in the
           | Apple Developer Program includes one million first annual
           | installs per year for free for apps distributed from the App
           | Store and/or alternative marketplaces.
           | 
           | *Fee for each first annual install over one million.*
           | Developers will pay a Core Technology Fee of EUR0.50 for each
           | first annual install over one million in the past 12 months.
        
             | KomoD wrote:
             | Thanks, that's much clearer
        
         | modeless wrote:
         | This means that alternative app stores will essentially not be
         | allowed to distribute free apps, right? As soon as they reach
         | the install threshold they will start owing Apple money. And
         | distributing an update counts as an "install" for the purposes
         | of the fee: https://developer.apple.com/support/core-
         | technology-fee/
        
           | tech234a wrote:
           | Alternative app stores have to pay the fee on every install
           | with no threshold.
        
             | StayTrue wrote:
             | > One million free first annual installs. Membership in the
             | Apple Developer Program includes one million first annual
             | installs per year for free for apps distributed from the
             | App Store and/or alternative marketplaces. [0]
             | 
             | [0] https://developer.apple.com/support/core-technology-
             | fee/
        
               | tech234a wrote:
               | For alternative app stores specifically: "First annual
               | installs included in your Apple Developer Program
               | membership can't be used for marketplace apps."
               | 
               | [1]: https://developer.apple.com/support/alternative-app-
               | marketpl...
        
             | rpgwaiter wrote:
             | If I run an alt app store, why the hell would I give apple
             | a single penny? What are they gunna do, pull my store from
             | their store?
        
               | pb7 wrote:
               | Yes?
        
               | modeless wrote:
               | They won't sign your store app and it won't install on
               | anyone's phone. And they'll probably add any previously
               | signed versions to a revocation list so existing installs
               | of your store will be deleted immediately along with all
               | the apps you distributed. That's the power of remaining a
               | gatekeeper...
        
               | Vespasian wrote:
               | Now that weems only enforceable through notarization and
               | the DMA clearly states that this is not allowed.
               | 
               | (They'll argue that this fee is required to keep the
               | platform save which is obviously bullshit)
        
               | MoonlitKnight wrote:
               | If only this company selling 1000EUR phones were allowed
               | to make money off those phones somehow.
        
               | AOsborn wrote:
               | What? How do you think they support developing the OS,
               | running security, notarizing and reviewing your apps etc.
               | 
               | This needs to be funded somehow.
               | 
               | I'm surprised there are commenters who have such a strong
               | view - that they should just be able to access all the
               | benefits of the iOS ecosystem that Apple has built over
               | many years, and then have all that access for free too.
        
               | xyzzy_plugh wrote:
               | I am equally surprised by your view.
               | 
               | Apple sells hardware. They don't give away software for
               | free, you (generally) need their hardware per their
               | licensing agreements.
               | 
               | You have to pay Apple $99/year to develop software for
               | their ecosystem.
               | 
               | I pay them for their hardware, I pay them to let me write
               | software -- you want me to pay them when others use my
               | software? What about when others view photos I take with
               | my phone? Do they want a cut of that too?
               | 
               | How anyone can think Apple's stance here is reasonable is
               | beyond me. I haven't paid Microsoft anything in over a
               | decade, I wonder how they can afford to fund Windows
               | development?
        
               | kevingadd wrote:
               | It's funded by the comfortable margins on their hardware
               | + the developer program fee. If the latter is somehow not
               | big enough, they can raise it.
        
           | dwallin wrote:
           | I think this point is going to be the biggest sticking point
           | to EU regulators. Third party app stores not being able to
           | reasonably distribute free apps is a massive competitive
           | disadvantage.
        
             | shuckles wrote:
             | How is it a competitive disadvantage when even regular App
             | Store free apps also have to pay the fee?
             | 
             | Oh I see: it seems like you only pay the fee if you choose
             | to distribute outside the App Store.
        
             | judge2020 wrote:
             | I think the EU is going to have a hard time changing this,
             | though. Because if Apple can't make money from licensing
             | fees, they're asking Apple to spend all the engineering
             | time developing APIs, xCode, etc. for free. They have the
             | money, but in business it's not great to have a business
             | unit operate without its own revenue or a path to
             | profitability.
        
               | mvdtnz wrote:
               | If you've ever worked in an engineering team in a
               | regulated market, this is commonplace. Regulators aren't
               | here to ensure you, the regulated party, can make money.
               | They are in place to ensure the marketplace as a whole is
               | fair(ish). Compliance is costly.
        
               | judge2020 wrote:
               | Funny how compliance costing money is precisely what
               | discourages new competitors in the market.
        
               | mvdtnz wrote:
               | A lot of sensible regulation provides escape hatches for
               | smaller companies to avoid the huge costs of compliance.
               | The exception is where there should be absolutely no
               | exceptions, like medical regulation or privacy.
        
               | waffleiron wrote:
               | In this case regulation is the only thing causing
               | competition, Apple was doing perfectly fine discouraging
               | competitors themselves.
        
               | kevingadd wrote:
               | They're already pocketing 17% + the cost of every iDevice
               | they sell. You're seriously going to say that's not
               | enough?
        
               | qwytw wrote:
               | > they're asking Apple to spend all the engineering time
               | developing APIs, xCode, etc. for free
               | 
               | I find such arguments more than absurd,
               | 
               | 1. They have no issue doing that on macOS
               | 
               | 2. Apple needs third party developers as much as the
               | other way around. They are not doing this for free, they
               | would sell a lot less devices if third party Apps weren't
               | supported.
        
               | verve_rat wrote:
               | Which can be paid for by selling hardware devices.
               | 
               | The world does not own Apple any level of profit.
        
             | turquoisevar wrote:
             | Third party stores don't pay the per install fee, at least
             | not beyond the install fee for their own store.
             | 
             | Any apps distributed through third parties pay their own
             | CTF if they meet the threshold.
             | 
             | Threshold doesn't apply to third party app stores, they
             | start paying per install of their store from the first
             | install.
             | 
             | So third party stores can host free apps without worrying
             | about the CTF for those apps.
        
               | greycol wrote:
               | >Any apps distributed through third parties pay their own
               | CTF if they meet the threshold.
               | 
               | But that cost to free apps means that useful free apps
               | won't sign up to the program, and therefore won't be
               | available in the third party stores. It's a distinction
               | without a difference. While I'm sure Apple will argue the
               | distinction when they get pulled up on this, it's pretty
               | obvious that the EU is expecting viable 3rd party stores
               | and Apple will be forced to deliver it. The more they
               | screw around the more likely that EU will set stronger
               | regulations with less discretion on implementation.
        
               | turquoisevar wrote:
               | GP was talking about alternative stores picking up the
               | tab for the apps they distribute. That's simply not the
               | case.
               | 
               | Now you bring up a new concern.
               | 
               | Namely that useful free apps would get so popular outside
               | of the App Store that they'll reach 1M installs on EU
               | iPhones within a given year and that the cost per install
               | they owe over installs in excess of that 1M would be
               | prohibitively costly that they'd rather not.
               | 
               | I think that's a pretty significant difference from the
               | other scenario, one in which alternative stores are on
               | the hook for all the apps they host. Normally I would
               | chalk it up to a difference of opinion, but we're talking
               | about significant factual differences.
               | 
               | Meta-discussion aside, I struggle to come up with an
               | example of such an app that currently exists and would be
               | subject to that CTF.
               | 
               | Non-profits, educational institutions and governments are
               | exempt, so you'd almost certainly end up with an app by a
               | company that extracts value out of it whether as a
               | companion app to a service or some startup that's burning
               | through runway money.
               | 
               | Ultimately Apple wants to be paid for their IP, for the
               | use of their frameworks and toolchain. Earlier this week
               | some people were saying that Apple then should split off
               | the fee for that from the commission. This is exactly
               | that, and at a progressive rate where the first million
               | installs is free, seems fair enough to me.
               | 
               | I see no viability issues for third party stores here
               | because one way or another there is no free lunch.
               | 
               | > The more they screw around the more likely that EU will
               | set stronger regulations with less discretion on
               | implementation.
               | 
               | As someone who used to practice law in the EU on an EU
               | and international level this always makes me chuckle. The
               | EU and its bodies are not some benevolent dictatorship
               | that can do whatever they want. They too need to move
               | within the bounds of the law and have been burned when
               | crossing those boundaries.
               | 
               | The DMA in its current form hasn't even been subjected to
               | adjudication, which on its own is going to be quite
               | interesting, much less some hypothetical v2 that is
               | stricter.
               | 
               | The main hurdle for the EU (and the US for that matter)
               | is IP and property rights. You can't legislate your way
               | around that without significant overhaul which would
               | reverberate across all of commerce.
               | 
               | Or put plainly: you can't just say "what's yours is now
               | public domain".
               | 
               | Closest you're ever going to get is "what's yours should
               | be sold at a reasonable price to others" and it's going
               | to be one hell of a burden to convince a court that this
               | isn't a reasonable price at any given day, much less when
               | there ample examples in the market that charge more.
               | 
               | Another, more fundamental issue specific to the EU is
               | that European courts really don't like laws that _look_
               | like they target a specific company or individual. The
               | DMA's issue is that it doesn't just look like that, it
               | outright broadcasts that it does that.
               | 
               | Apple had a decent chance at fighting the DMA as it
               | currently exists, so to be quite honest, I expected them
               | to make some basic concessions, await enforcement actions
               | by the EC and then fight that tooth and nail.
               | 
               | Instead, to my utter surprise, they capitulated in nearly
               | everything and then went above and beyond the DMA
               | requirements. The purpose of that is clear, to establish
               | a very strong legal posture for the inevitable court
               | case.
        
             | kyriakos wrote:
             | Seems like apple worked around the law but EU won't stay
             | idle on this.
        
               | sjwhevvvvvsj wrote:
               | The way this always works is the law says "X", then
               | various parties come up with self serving interpretations
               | of what "X" means, if they don't mutually align they may
               | go to a judge to figure out who's definition of "X" will
               | prevail.
               | 
               | It's a dance, everybody knows the steps. Tech companies
               | know the longer they can keep making money with their
               | version of "X" the better - even if they know damn well
               | they will lose when it goes to trial - which can take
               | over a decade in some cases.
               | 
               | Microsoft practically invented the game, Google and Meta
               | perfected it, and Apple is catching up.
        
           | beeboobaa wrote:
           | Apple is just trying to dodge regulations. They'll get
           | slapped with a fine and told to behave soon enough.
        
             | internetter wrote:
             | How can they be fined if they found a way to comply with
             | the law? The law must first be ammended
        
               | hamandcheese wrote:
               | It remains to be tested if this truly complies with the
               | law.
        
           | kivle wrote:
           | Apple's lawyers have been working hard to make it non-viable
           | for third-party app stores while still complying with the law
           | I guess. Sounds like this will be a no go in it's first
           | incarnation and EU will have to come back with an even
           | stricter version probably removing all control from Apple. EU
           | does not fuck around when it comes down to it with things
           | like this.
        
             | modeless wrote:
             | Sadly I bet they will get away with it. Apple is very good
             | at this sort of thing.
        
               | Hamuko wrote:
               | For how long? EU is also pretty good at coming after
               | companies. Remember when Apple dodged switching from
               | Lightning when micro-USB was a thing and now they're
               | forced into USB-C?
        
               | sokoloff wrote:
               | Which I think is a better outcome than if we'd gotten
               | iPhones stuck on a local maxima of microUSB.
               | 
               | As a consumer, lightning is a more pleasant to use
               | connector than micro and therefore, I'm glad Apple didn't
               | cave at that time.
        
               | dzhiurgis wrote:
               | But you could've got USB-C almost a decade earlier tho
        
               | sokoloff wrote:
               | What was the advantage to me as a consumer if a 2015
               | iPhone got USB-C? IMO, USB-C wasn't an advantage over
               | Lightning then. (USB-C was not yet a common connector and
               | most Apple users already had Lightning cables or could
               | get by with the one included with the phone. Apple users
               | had 3 years of orientation-independent convenience before
               | USB-C arrived.)
               | 
               | I still find plugging in the Lightning cable to be easier
               | (less precise alignment needed) than a USB-C and by the
               | time the iPhone 8 arrived with magnetic charging, any
               | charging advantage to USB-C went away.
        
               | kaba0 wrote:
               | "Forced into", as if apple hasn't been producing
               | literally every other items besides iphones with usb-c,
               | based on their own choices.
               | 
               | Of course if there were a law like that, they will rather
               | point their fingers at the EU, over their users blaming
               | apple for the slight inconvenience of changing.
        
               | kivle wrote:
               | Another example: It used to be that telecom companies
               | used to milk cross country calls and data within the EU.
               | The competition to provide cheap calls between countries
               | was basically not working. So EU made it a requirement
               | that you should not pay any extra at all for
               | international calls between EU countries, and whatever
               | data package you bought at home works everywhere within
               | the EU with no extra charges.
        
               | DaiPlusPlus wrote:
               | > So EU made it a requirement that you should not pay any
               | extra at all for international calls between EU
               | countries, and whatever data package you bought at home
               | works everywhere within the EU with no extra charges.
               | 
               | Arguably that's not a new requirement, but simply the EU
               | enforcing the existing single market rules.
        
               | kivle wrote:
               | It wasn't considered a part of the single market rules
               | until new legislation was passed. It came into effect in
               | 2019.
               | 
               | https://digital-strategy.ec.europa.eu/en/policies/intra-
               | eu-c...
               | 
               | > Before Intra-EU communications were capped, the average
               | standard price of a fixed or mobile intra-EU call tended
               | to be three times higher than the standard price of a
               | domestic call. While the standard price of an intra-EU
               | SMS was more than twice as expensive as a domestic one.
               | In some cases the standard price of an intra-EU call was
               | up to ten times higher than the standard price for
               | domestic calls.
        
               | datadrivenangel wrote:
               | And this was such a good change! The degree to which
               | companies get away with shenanigans outside of the EU is
               | crazy.
        
               | Klonoar wrote:
               | I'd wager it's just going to take time, but the EU _did_
               | successfully hamper Apple here. Give  'em some credit.
        
               | tivert wrote:
               | > Sadly I bet they will get away with it. Apple is very
               | good at this sort of thing.
               | 
               | Which is why new iPhones still have Lighting connectors.
               | Oh wait.
               | 
               | Just give it time to work its way out. We don't live in a
               | cyberpunk dystopia yet.
        
             | zarzavat wrote:
             | Apple has zero leverage here. First, they are a foreign
             | company so there is no local sympathy like in the Epic
             | case. Secondly, the EU is already pissed off with Apple,
             | hence the DMA. Thirdly, even if Apple doesn't care what the
             | EU thinks, their shareholders surely do, since the EU has
             | the capacity to inflict huge financial damage on Apple, via
             | fines, import bans and/or much more punitive regulations.
             | 
             | Fuck around, find out.
        
               | Wytwwww wrote:
               | > there is no local sympathy like in the Epic case
               | 
               | Epic is in no way more "European" than Apple.
        
               | layer8 wrote:
               | The Epic court case was in the US.
        
           | the_duke wrote:
           | The DMA gives realtively broad interpretation power to the
           | the EU commission, so they can potentially shut this down
           | without new regulation required.
           | 
           | It's obviously malicious compliance that hopefully isn't
           | justifiable.
        
           | charcircuit wrote:
           | It's not free for Apple to host free apps either. Free apps
           | get subsidized by IAP and other paid apps. An alternate app
           | store would subsidize the install cost for free apps with the
           | money they make from their cut of IAP and paid apps.
        
             | EricE wrote:
             | Which is why the real solution is for a mechanism to
             | install code on an iOS device 100% outside of Apple's
             | control similar to side loading on Android.
             | 
             | I don't trust Apple at all with their capricious and
             | arbitrary blocking of apps/updates. It was bad enough when
             | it appeared to be mostly due to incompetence, but after
             | what they did politically (and in concert with Google,
             | Twitter and Facebook) to Parlor that's when any
             | creditability they had for me in curating the app store
             | went out the window. I don't care where you are on the
             | political spectrum, when a company starts to go down that
             | path it's a danger for all of us.
        
           | AOsborn wrote:
           | But why? Apple is providing the whole ecosystem, operating
           | system, security, notarization etc - there are costs to be
           | covered.
           | 
           | Of course there are costs incurred per install. Previously
           | there were covered by a higher 30% fee on app costs. Now,
           | with opening up the platform to alternative stores, the EU
           | has pushed Apple to a per-install model.
           | 
           | So to me, this seems completely reasonable as a standard
           | iPhone user.
           | 
           | I understand the security and performance of the platform
           | costs more - that is why I use an iPhone not an Android.
        
             | coolspot wrote:
             | > Apple is providing the whole ecosystem, operating system,
             | security, notarization etc - there are costs to be covered.
             | 
             | I paid $1300+ for my iPhone, I already covered those costs.
        
             | tomp wrote:
             | What costs are incurred per install?
             | 
             | Exactly zero, for alternate App Stores.
        
             | qwytw wrote:
             | > Apple is providing the whole ecosystem, operating system,
             | security, notarization etc - there are costs to be covered
             | 
             | How are they covering it on macOS?
        
           | layer8 wrote:
           | Yes, except for nonprofits, educational organizations and
           | such.
        
         | radley wrote:
         | > I think this essentially means that large developers pay
         | 
         | This actually affects small devs as well. It's not that hard to
         | hit 1M installs for free or inexpensive apps.
        
           | zaphirplane wrote:
           | I would love to easily hit a million installs on a side
           | project app
        
             | seszett wrote:
             | Maybe not side projects, but I'm running Android and Kde
             | Connect, Home Assistant, Element or Mastodon are all listed
             | as having more than 1 million install. I can't imagine
             | these FOSS projects paying any significant amount of money
             | just to distribute their free apps.
             | 
             | OsmAnd has more than 10 million installs, VLC more than 100
             | million. Can you imagine the fees? They obviously don't
             | have hundreds of thousands of dollars on hand to pay every
             | month to Apple.
        
               | otoburb wrote:
               | >> _OsmAnd has more than 10 million installs, VLC more
               | than 100 million. Can you imagine the fees? They
               | obviously don 't have hundreds of thousands of dollars on
               | hand to pay every month to Apple._
               | 
               | VideoLAN (VLC developer) is a non-profit so they are
               | exempt from the Core Technology Fee even if they
               | distribute on an alternate app store.
               | 
               | "OsmAnd is developed by a Dutch private limited company,
               | OsmAnd B.V. located in Amstelveen, the Netherlands"[1] so
               | it looks like they would be subject to the CTF if they
               | choose to distribute from an alternate app store or
               | utilize a non-Apple payment processor; or they could
               | stick to the existing business terms and continue as-is
               | in the Apple App Store.
               | 
               | [1] https://en.wikipedia.org/wiki/OsmAnd
        
               | kaba0 wrote:
               | Then they can distribute on the AppStore for 100 bucks
               | per year.
        
           | gmokki wrote:
           | Would it be possible to create multiple separate apps each
           | having max 1M users? This Firefox1 app would host first
           | million, then be removed from store but still provide
           | updates. It would be replaced by Firefox2 app. And so?
           | 
           | Is there some clause in the contracts that says apps from
           | same source will count as single app, no matter how many
           | times they are uploaded as separate app?
        
             | mckn1ght wrote:
             | > be removed from store but still provide updates
             | 
             | How do you provide updates after removing it from the
             | store?
        
             | kayodelycaon wrote:
             | I wouldn't try it. :/
             | 
             | It could easily fall under a fraud or abuse clause. If you
             | decide to play games, Apple would be more than happy to
             | pull their authorization and ban you out of spite. Now none
             | of your apps work.
             | 
             | It's unlikely but they could also pull a google and ban any
             | company who hires you in the future.
        
             | cozzyd wrote:
             | It's about as maliciously compliant as Apple is being.
        
         | summerlight wrote:
         | Note that it also include other terms:                 *
         | Reduced commission: 30% -> 17%       * Payment processing fee:
         | No fee to Apple
         | 
         | Some big mobile games may opt in this option by removing IAP
         | and using their own payment processor, if "update"s are not
         | considered as "install"s. Looks like Apple is desperate on
         | keeping those apps in their app store?
        
           | rahkiin wrote:
           | It seems updates also count. If they can cover that 50c for
           | every non-paying user with the extra 10% profit on paying
           | users they might switch.
        
         | jsnell wrote:
         | As far as I can tell, it's a bit more subtle than that. What
         | Apple is doing is offering developers either the old deal (with
         | all its now-illegal restrictions) or the new deal that removes
         | the restrictions but adds the punitive Core Technology Fee. The
         | intent is obviously for nobody with a large app to take the new
         | deal, but for Apple to be able to claim that they've lowered
         | the App Store fees and made allowed alternate stores.
         | 
         | I think Apple is delusional in thinking that the EU will buy
         | into this scheme, but who knows.
        
           | blibble wrote:
           | > I think Apple is delusional in thinking that the EU will
           | buy into this scheme, but who knows.
           | 
           | I think they're quite aware that they won't
           | 
           | but that will take half a decade, and in the meantime, Apple
           | will have made another couple of hundred billion dollars
        
             | zarzavat wrote:
             | The commission can (for example) put an import ban on
             | iPhones/iPads until Apple starts complying with the
             | commission's interpretation of the DMA.
             | 
             | Apple is free to argue their hopeless interpretation in
             | court, but in the short term they will not get away with
             | these delaying tactics.
        
               | blibble wrote:
               | > The commission can (for example) put an import ban on
               | iPhones/iPads until Apple starts complying with the
               | commission's interpretation of the DMA.
               | 
               | yeah, but they won't
               | 
               | the euroskeptics would absolutely LOVE it if they did
        
             | Vespasian wrote:
             | And it's a CYA against shareholder lawsuits.
             | 
             | If they give in "without a fight" by following the spirit
             | of the law (or even the letter) they will use a lot of
             | income.
             | 
             | Companies are not our friends (not our enemies either) and
             | only form a fleeting alliance if the goal of makeing money
             | aligns with the interest of the user.
             | 
             | On this subject, for this company it doesn't.
        
           | whimsicalism wrote:
           | It's a play for time hoping public opinion will change
        
         | a1o wrote:
         | Per month
        
         | mandeepj wrote:
         | > There are 2 billion active iOS devices
         | 
         | Those are global numbers. So, when counting EU specific
         | revenue, you can't use that number.
        
         | baxtr wrote:
         | As I understand this, no app developer is forced to change to
         | the new terms:
         | 
         |  _> New Business Terms for Apps in the EU
         | 
         | Also today, Apple is sharing new business terms available for
         | developers' apps in the European Union. Developers can choose
         | to adopt these new business terms, or stay on Apple's existing
         | terms. Developers must adopt the new business terms for EU apps
         | to use the new capabilities for alternative distribution or
         | alternative payment processing._
        
           | asmor wrote:
           | Well, duh, it's designed to keep every app with reach bound
           | to the Apple App Store.
        
         | mcfedr wrote:
         | Here's hoping the EU just says no to this bull that Apple are
         | coming up with. The so called "core technology" is sold by
         | Apple to the user in iOS.
        
           | buzzert wrote:
           | It's not, actually. It's the salaries of the engineers who
           | work on the frameworks and OS that underpin the apps these
           | developers are writing.
           | 
           | Are you proposing we should go back to charging users for
           | software updates? Personally, I think it makes more sense to
           | take a cut from other people doing business on top of the
           | platform.
        
             | summerlight wrote:
             | Profit from the iPhone business alone should be much more
             | than enough to pay those OS/framework developers since
             | Apple claims that iOS and iPhone are
             | indivisible/unsubstitutable parts to each other.
        
             | kevingadd wrote:
             | If Apple inexplicably chooses to sell iDevices so cheaply
             | that they can't afford to pay the people who build the
             | software for it, that's _their_ mistake. The EU isn 't
             | forcing them to do that, neither are app developers.
             | They've had years to remedy any pricing mistakes they made
             | in the past and price their hardware appropriately.
             | 
             | They also pull in billions of dollars every year from their
             | 30% cut on gambling/gacha games, and do almost nothing to
             | earn that (those games have to provide their own
             | updater/CDN because the Apple/Google ones aren't good
             | enough, and those games don't meaningfully rely on
             | Apple/Google for things like quality assurance or
             | marketing.) Apple will be fine even if their Europe-
             | specific cut is halved.
             | 
             | Claiming they're going to suffer or be unable to pay
             | employees is simply not supported by any evidence.
        
               | buzzert wrote:
               | There's a difference between the one-time upfront cost of
               | purchasing a device, and the recurring cost of supporting
               | it with software updates (which is, in the most recent
               | case, sometimes mandated). It's not a "pricing mistake".
        
               | kevingadd wrote:
               | You can bake that into the list price of the device based
               | on how long you offer warranty coverage and/or updates.
               | Every device vendor is already doing this unless they're
               | completely clueless.
        
               | layer8 wrote:
               | Yes it is a pricing mistake. If I only use the built-in
               | apps, Apple will earn nothing from my app usage, but they
               | still have to provide security updates. And that should
               | be the end of it.
        
               | summerlight wrote:
               | It's their job to set the proper price to cover the
               | recurring cost, like all other companies.
        
             | jeppester wrote:
             | If they can't fund OS development without their App Store
             | profits, which I highly doubt, then they should charge more
             | for their OS.
             | 
             | It cannot be a valid argument against regulation that your
             | monopoly product supports other nonprofitable parts of your
             | business.
             | 
             | Such constructions are hurting competition and maintaining
             | the status quo. It is very difficult to compete against a
             | product which is priced unsustainably cheap.
        
             | bryan_w wrote:
             | Ideally you want your customers to be your customers and
             | not your products. That way, the incentives are aligned
        
         | orenlindsey wrote:
         | What if someone malicious makes a bot to install an app on a
         | ton of accounts? The dev would get charged for every single
         | install.
        
           | SpaceManNabs wrote:
           | This was an issue when people were discussing unity per
           | install fees.
        
         | diebeforei485 wrote:
         | Correct, and this includes app updates but they will only pay
         | once per year. It is per "first annual install", not per
         | install.
         | 
         | Given that you have to update apps every year to support new
         | iOS versions, this is essentially an annual tax per user.
        
         | bluecalm wrote:
         | One thing EU regulators could do is to say "ok but you have to
         | charge the iOS user for it instead of the developer". Then if
         | users accept it - fine, let them have it.
         | 
         | The same should go for 30% appstore fee: make it explicit and
         | add it to the user's bill: "1$ for the developer and your card
         | is also charged separately with 30c Apple tax". That would
         | actual competition for the best platform real.
        
         | turquoisevar wrote:
         | This only applies to install numbers within the EU.
         | 
         | It's exactly what many have said Apple should do to get payment
         | for usage of their IP: split it from the commission.
         | 
         | So now you can pay separately for the IP, separately for
         | payment processing and separately for App Store services or a
         | combination of all of the above.
        
         | sjwhevvvvvsj wrote:
         | Eh, we know from the DoJ trial Google is already sending trucks
         | full of cash down to Cupertino every day for search defaults.
         | This may just add a little extra overhead on the next
         | "protection" payment.
        
       | jgrizou wrote:
       | Is this going to make web Bluetooth work via Chrome on iOS?
        
         | whywhywhywhy wrote:
         | Why isn't that possible right now? Couldn't they just code the
         | Bluetooth side and put a bridge on top of Safari to it?
         | 
         | Pretty sure some apps exist already that do this.
        
         | tech234a wrote:
         | Yes [1]
         | 
         | [1]:
         | https://bugs.chromium.org/p/chromium/issues/detail?id=143144...
        
       | TobyTheDog123 wrote:
       | What are the chances the United States (and others) follow suit?
       | For startups, I assume most will continue to live on the App
       | Store lest they force their users into two different experiences
       | based on their location.
        
         | ckorhonen wrote:
         | The problem with the US, and we're already seeing it play out
         | with things like CCPA (California's GDPR-like privacy
         | legislation), is that it is difficult to get momentum and bi-
         | partisan support for sweeping changes in Congress. It either is
         | watered down or gets deadlocked, so you end up in a situation
         | where you have patchwork legislation, often conflicting in
         | scope, state-by-state. I wouldn't expect much to change in the
         | short to medium term.
        
         | crazygringo wrote:
         | Right now, very slim. It's not in line with how the US views
         | antitrust, and there isn't any real demand from voters.
         | 
         | But it depends how this plays out in Europe. If 95% of popular
         | apps stay on the App Store, then there will continue to be no
         | appetite for change in the US.
         | 
         | But if suddenly Europe is getting different, better apps than
         | Americans are, there might be popular demand to change things.
         | But in that case it's still easier to see Apple making the
         | changes out of public demand, rather than US legislation.
         | 
         | The most likely change in the US I would expect is Apple
         | deciding to let Chrome and Firefox distribute their own browser
         | engines in the US, if Chrome with a Chrome engine becomes
         | popular in Europe and provides a lot of features Safari
         | doesn't.
        
         | darkwizard42 wrote:
         | My take is this will follow in the US IF a few large states
         | make rulings on this and higher courts decline to hear appeals.
         | Ex. GDPR -> CCPA -> most companies just did compliance anyway
         | for the US because of California's size
        
       | 911e wrote:
       | They are way too kind, they should disable iMessage and iCloud
       | for any alternative App Store due to "security issues" and call
       | it a day, we don't need a meta store, they should have just let
       | us install IPAs to avoid all that
        
         | kjkjadksj wrote:
         | You can already do all that on macos yet its somehow not a
         | security issue and just how computers work in general there,
         | and is somehow this huge security issue on mobile by apples
         | marketing of the issue. The cognitive dissonance makes no
         | sense. You'd have to gaslight everyones experienced with
         | personal computing since its inception to make it make sense.
         | Its solely about locking down the device to enforce their 30%
         | cut because it started out that way. If they released desktop
         | OSs today and not decades ago they'd try and pull this crap too
        
           | alexsereno wrote:
           | Yea and if the UX and safety are actually better consumers
           | will pick the better, safer option in the whole. It's like
           | wow I have my entire life's financial documents on my Mac but
           | somehow downloading Firefox via Safari on my iPhone is so
           | risky and unsolvable.
        
             | bearjaws wrote:
             | Not to mention, you cannot install Chrome on a non iOS
             | device via the app store. It has to be done via Safari.
             | 
             | So every time you see a Chrome MacOS user, they actually
             | have successfully navigated the tReAcHeRoUs waters of
             | _gasp_ downloading something.
        
       | BuckRogers wrote:
       | This can destroy the product experience.
       | 
       | Worrying about browser engines was always misguided. Letting 5
       | people use Gecko will be fantastic until Gecko is so irrelevant
       | that even those people give up.
       | 
       | Vendors like Microsoft having a large userbase attracted to good,
       | reliable software to counter another browser's overt influence
       | was always the solution. It's all about users.
       | 
       | 25 million people on Firefox is not enough. Neither is 5,000 that
       | switch their rendering engine in iOS. Firefox needs users for
       | relevancy, not its own engine.
       | 
       | To be clear, I'm not outraged by this EU edict. I'm saying it's
       | irrelevant and misguided as most regulations are.
        
         | timeon wrote:
         | > as most regulations are
         | 
         | This is bit too vague. For example, thanks to regulations most
         | people do not need to work 12h a day.
        
       | TheCaptain4815 wrote:
       | So disappointed with the per install charge. Now the hoards of
       | censored/banned apps still won't see the light of day on IOS.
        
       | mmastrac wrote:
       | Apple needs a Microsoft-2000s-era slapdown to put them in their
       | place. Regardless of your thoughts on the situation, a mega/giga-
       | corp flaunting the spirit of the rules is a bad sign for the
       | future.
        
         | olliej wrote:
         | So we're agreed that playstation, xbox, and Nintendo stores
         | should also be regulated in the same way?
        
           | mmastrac wrote:
           | Yes, 100%. But the size of the corp dictates the priority of
           | the action. That puts Apple and Microsoft at the top of the
           | list.
        
             | hot_gril wrote:
             | Each of these platforms' value propositions from earlier
             | days was that some day it'd profit from its own controlled
             | ecosystem. This is how they got investment. Apple and
             | Nintendo in particular each held out a long time protecting
             | the brand. There'd be no point in doing that if you're
             | forced to support the competition anyway.
             | 
             | And in each of these markets, users have other options if
             | they want full hardware control. Clearly it wasn't a
             | priority for many of them.
        
               | mmastrac wrote:
               | There's a long runway from "early market" to "total
               | domination" to make money for investors. Nobody is
               | shutting down the ability of limited or emerging markets
               | to extract value, but once you reach Apple's size it's an
               | entirely different story.
        
               | hot_gril wrote:
               | The runway is less than one human generation, or less
               | than a home mortgage period. Some of these ventures are
               | unprofitable for a decade. If an investor isn't thinking
               | domination early on, they're thinking of getting it to
               | the point where another investor would think that.
        
               | mmastrac wrote:
               | Perhaps profits-at-the-expense-of-everything-else is
               | _not_ the right way we should be running the show.
        
               | hot_gril wrote:
               | Perhaps it is. The EU can see if their way helps them,
               | though.
        
               | mmastrac wrote:
               | If you really believe that, I'm not sure what to say.
        
             | riversflow wrote:
             | So you can cheat against console players? Every device
             | capable of doing computing doesn't need to be regulated as
             | a general purpose computer.
        
               | jimbob45 wrote:
               | I've yet to see any company solve the cheating problem in
               | any game. People forget that Valve gave up on the ring0
               | stuff not because it was unpopular, but because it
               | stopped being effective.
        
           | zmk5 wrote:
           | Yes!
        
           | progbits wrote:
           | Always the same whataboutism in these threads. Do we have to
           | solve all things at once, or do you hold some weird belief
           | that the world must be absolutely fair?
           | 
           | For what it's worth I would answer your question with yes,
           | but this question has no bearing on this thread.
        
             | hot_gril wrote:
             | It's already perfect. Those game console-makers etc get to
             | run their platforms the way they want, I get to choose what
             | to buy, and I'm glad that this will probably never
             | meaningfully change.
        
           | BlueTemplar wrote:
           | No, because they are gaming consoles, not (Very) Personal
           | Computers.
        
           | neogodless wrote:
           | Yes, as they are general computing devices I use widely for
           | my everyday computing, and I should have complete control
           | over all software I put on them!
        
             | kube-system wrote:
             | Game consoles are often used as examples of special-purpose
             | computers, in contrast to general-purpose computers.
        
             | musictubes wrote:
             | Why? Why _should_ every device that is capable be forced to
             | be capable? This is such a wide held assumption in tech
             | circles. Why is it not good enough that there are devices
             | that allow that while other companies pursue a different
             | business model? I do not see the upside of catering to
             | techie's entitlement to using every device as they see fit.
             | I certainly see the downside of limiting what business
             | models companies can purse. As as been pointed out it isn[t
             | clear that companies like Nintendo would have been able to
             | make what they have in that regime. And there's no question
             | that the trajectory of the iPhones would have been
             | different as well.
             | 
             | It is so frustrating to constantly hear that a popular
             | device should be forced to work a different way. The
             | typical reasons given are inevitably tied up with piracy,
             | porn, and techbro condescension revolving around how people
             | should adapt their usage to accommodate their technical
             | superiors. Why can't people that demand that they should be
             | able to do whatever they want on their device simply use
             | the devices that allow that?
        
               | hot_gril wrote:
               | I'm not fond of calling people names, but yes, for all
               | the times I've heard this, nobody has convinced me of
               | _why_ every piece of hardware and software needs to be
               | forcibly open-source or whatever.
        
           | danielbln wrote:
           | Yes.
        
           | tick_tock_tick wrote:
           | Priorities! Sure yes we should fix them but they are so far
           | down the list of goals we focus on important issues first.
        
           | summerlight wrote:
           | Why not focus on Apple? That will give Sony, MS and Nintendo
           | some lesson.
        
           | realusername wrote:
           | If that can stop that argument yeah why not, lets open
           | markets.
        
           | zitsarethecure wrote:
           | That would be great.
        
         | hot_gril wrote:
         | My thought on the situation is these rules are dumb and deserve
         | to be flaunted in this case.
        
           | pennomi wrote:
           | Allowing users the ability to choose their preferred app
           | store is dumb?
        
             | hot_gril wrote:
             | Yes, and more importantly, EU forcing Apple to do it is
             | also dumb.
        
               | timeon wrote:
               | Why?
        
               | riversflow wrote:
               | You can just buy another product. That's why it is dumb.
               | There are plenty of great non-Apple smartphones on the
               | market.
        
         | bnt wrote:
         | First they need to slim down the hardware offering. I can't
         | even recommend an iPad to family members anymore, because there
         | are so many of them with minor differences. Same for the
         | phones. Even the MBP line is now convoluted with MBP14 getting
         | the baseline M3 processor.
        
         | legitster wrote:
         | I mean, if a company is being mandated to do something dumb or
         | bad, I think it's fine for them to say so publicly. They are
         | complying with the law, they don't have to like it, and we
         | don't have to care.
         | 
         | The alternative is PRISM stuff where they were mandated not to
         | disclose any of the regulations they were being put under and
         | society largely suffered for it.
        
           | timeon wrote:
           | > alternative is PRISM stuff
           | 
           | There is country based on "free speach" [0] and then there is
           | EU.
           | 
           | [0] "Empty vessels make the most noise."
        
           | Yujf wrote:
           | Except they are not mandated to do something dumb or bad.
           | They are choosing to do something dumb and bad instead of
           | doing something great
        
             | legitster wrote:
             | I'm not arguing they are, but they are free to make their
             | point. We all change our tune when companies criticize and
             | fight encryption backdoors.
             | 
             | A key component of fascist economies was that industries
             | were completely captured by politicians and bound to
             | perform the duties of the state. So I pretty strongly
             | believe that companies providing feedback to politicians
             | and the public about the impact of proposed laws is
             | generally a good thing.
             | 
             | This is said as a lifelong Apple hater. I'm enjoying a bit
             | of a popcorn moment here, but I also give them the right to
             | bitch about it a little.
        
         | throwaway918274 wrote:
         | How did that slapdown work for Microsoft? They are about as
         | bad, if not worse today than they were back then.
        
           | layer8 wrote:
           | They sure could use another slapdown.
        
           | Yujf wrote:
           | Yeah clearly they need to be slapped around consistently. Not
           | just once.
        
       | astlouis44 wrote:
       | About time. Can't wait to see this roll out worldwide!
       | 
       | With users able to access bleeding edge browser technologies like
       | WASM and WebGPU, developers and users will finally get an
       | alternative to native apps.
        
       | axlee wrote:
       | A clear sign that good anti-monopoly regulations result in a
       | better world. Less rent-seeking from Apple at the expense of
       | smaller software developers, more agency for users when it comes
       | to choosing their browser engine. I am sorry for non-EU
       | consumers.
        
         | wvenable wrote:
         | Apple has found a way to comply with the letter of this law but
         | not the spirit. Although there are a few good results from this
         | legislation and Apple (alternative browser engines), Apple has
         | otherwise managed to mitigate nearly everything else to where
         | there will be no significant difference for end users or
         | developers.
        
           | andylynch wrote:
           | They certainly have. Even re: browser engines, they are
           | saying alternative ones will only be permitted in the EU.
        
         | multimoon wrote:
         | I would argue that the regulation seems pretty ineffective
         | since it was clearly too vague to force any change productive
         | to the average end user. You can only get things through
         | "approved marketplaces" where apple still has to notarize and
         | still collects a fee. This new "core technology fee" is also
         | concerning.
         | 
         | The goal from the EU was clearly to make iOS have an android
         | level of openness, and it seems to have failed at that and
         | apple has made the experience altogether worse in retaliation.
         | 
         | For the record - I'd love to have side loading on my phone. I'd
         | love to be able to load IntelliJ on an iPad, but it is not the
         | place of a government to regulate how a company is able to use
         | their own platform that they developed with their own money and
         | tools. It is not a monopoly, android exists so there is still
         | user choice. Are we going to start worrying about the inability
         | to download doom to your Samsung fridge because it doesn't
         | offer user choice?
         | 
         | I'd argue that this isn't a good example of an effective anti
         | monopoly regulation, it's a good example of how government
         | regulation tends to just result in things being worse and more
         | complex as everyone enters a race to sidestep.
        
           | wvenable wrote:
           | > but it is not the place of a government to regulate how a
           | company is able to use their own platform that they developed
           | with their own money and tools.
           | 
           | Umm, yes it is. There are plenty of government regulations of
           | companies that are like this but you're so used to it
           | elsewhere that you don't notice or think about it.
        
             | multimoon wrote:
             | I strongly disagree with that. Apple and Google have both
             | spent billions developing and maintaining their respective
             | platforms. A government entity shouldn't be able to
             | overreach and regulate how they are able to maintain and
             | distribute their own platform.
             | 
             | If Apples decisions were truly so anti-consumer, then
             | consumers would use a different platform, such as android.
             | This is as a developer who has to pay the App Store fees.
             | 
             | All this regulation has done is make the app acquisition
             | experience on iOS worse as a whole and laid a minefield of
             | vague legal regulations and lawsuits yet to come.
        
               | wvenable wrote:
               | Apple (and every other company) is already subject to
               | tons of consumer regulations -- many of them already
               | concerning how they maintain, manage, and distribute
               | their own platform. So why are all those regulations ok
               | but this one isn't? If we remove all consumer protections
               | and regulations then consumers could still -- as you say
               | -- choose to use a different platform.
               | 
               | You could argue this specific regulation itself is bad --
               | like you can with all other regulations -- but the
               | concept of regulating a business for the benefit of
               | consumers has long been already decided everywhere in the
               | world.
        
               | multimoon wrote:
               | I don't have any substantive basis to argue some other
               | regulation versus this one that isn't an emotional basis
               | as a developer without doing further research, but this
               | regulation has now inadvertently made it a worse
               | experience. To my perception this regulation has gone far
               | deeper than any before defining the "market gatekeepers"
               | and attempting to govern how a company can monetize its
               | own market. Regulations are usually "how a company can
               | sell a product in the free market" not "how a company can
               | monetize the services of its already existing product".
               | That is a consideration of the consumer during purchasing
               | of the product, or a consideration of the developer when
               | developing for it.
               | 
               | At the minimum, this was a poorly planned and executed
               | regulation as displayed by Apple here.
        
               | toyg wrote:
               | You should read up on the evolution of business
               | regulations in the XIX and XX century.
               | 
               | TL;DR: this is nowhere near the most-reaching one, nor
               | the first to regulate how businesses can sell stuff in
               | their own markets.
               | 
               | Apple and Google (and Facebook, and Amazon, and Adobe,
               | and and and...) are not special: they are just entitled.
        
               | multimoon wrote:
               | Digital services revenue didn't exist in the 19th and if
               | even at all during the end of the 20th century, so this
               | is still a relatively new space in the timescale of
               | government regulation, and is an entirely new type of
               | market.
        
               | toyg wrote:
               | Financial services, subscriptions, and other service-
               | based commercial relationships pre-date digitalisation by
               | decades. The main differences for digital products are
               | actually items that Apple are rejecting even today: the
               | fact that national borders are disappearing, and that
               | unregulated everything-as-subscription creates neofeudal
               | relationships. Hopefully we'll address that at some
               | point.
        
             | doublepg23 wrote:
             | EU citizens are so used to onerous regulation they don't
             | connect it to their non-existent tech sector.
        
               | toyg wrote:
               | Regulation is not the problem in Europe; lower
               | concentration of capital and higher risk-aversion are.
        
               | drooopy wrote:
               | What kind of "onerous regulation" are we used to,
               | exactly?
        
           | kaba0 wrote:
           | > The goal from the EU was clearly to make iOS have an
           | android level of openness
           | 
           | And if I'm reading it right, both apple and the eu (and its
           | citizens) can share a cake happily - a nonprofit org can
           | create an app store without any fees (f-droid alternative),
           | where end-users can _safely_ install actually free and not
           | freemium software, while meta /google will be blocked from
           | leeching on the platform due to their network effect, at
           | least doing free apps as a for profit company (aka, where the
           | user itself is what gets sold) will not be financially
           | sensible way, so they have to play by apple's ways (which is
           | again, both a win for apple and the end-users for stricter
           | privacy regulations).
           | 
           | Also, I do think that certain specialized, commercial
           | software may find its niche on alternative stores, and that's
           | also a win for everyone - they surely calculated that
           | transaction costs not going through apple is better for them
           | even with the cost.
           | 
           | So, I don't see the problem.
        
           | matwood wrote:
           | > The goal from the EU was clearly to make iOS have an
           | android level of openness
           | 
           | If regulation is supposed to help consumers, and a large
           | percentage of consumers have chosen the non-Android option,
           | why was any regulation needed? No one was being forced onto
           | iOS.
           | 
           | I think the (supposedly approved) rules ended up convoluted
           | because many (most?) users are perfectly fine with iOS when
           | given the choice, and the EU had to accept that fact.
        
         | grishka wrote:
         | > I am sorry for non-EU consumers.
         | 
         | I'm sure there will be a way around this geoblock in no time.
         | It may be as simple as changing the country in your Apple ID --
         | just put a random address from that country in there and you're
         | done.
        
           | akmarinov wrote:
           | As someone who has tried to get the non-VAT US prices - you
           | need a credit card issued in the country you claim you're
           | from before downloading any apps.
        
             | grishka wrote:
             | That's if you plan to pay. You can download free apps
             | without a credit card. I changed my app store country from
             | Russia to the US this way because I got fed up with some
             | free apps being unavailable _because reasons_.
             | 
             | But even if you do want to pay for things, I suppose you
             | can make a second account for the desired country, activate
             | your iPhone and set up alternative app stores with that,
             | and then log into your real one.
        
         | ReptileMan wrote:
         | >Less rent-seeking from Apple
         | 
         | Core technology fee
        
       | drooopy wrote:
       | Their entire response is so petty. Borderline unprofessional in
       | its tone, really.
        
         | nomel wrote:
         | Could you quote an example?
        
           | drooopy wrote:
           | Sure: "This change is a result of the DMA's requirements, and
           | means that EU users will be confronted with a list of default
           | browsers before they have the opportunity to understand the
           | options available to them. The screen also interrupts EU
           | users' experience the first time they open Safari intending
           | to navigate to a webpage."
        
           | mvdtnz wrote:
           | Read the article?
        
         | user_7832 wrote:
         | It's the corporate equivalent of throwing a tantrum. A far cry
         | from the professional image they try to project.
        
         | Agingcoder wrote:
         | I had the same feeling, and was very surprised. It's like a
         | child being told there are rules ( I'm not saying whether the
         | rules are good or not ).
        
         | toyg wrote:
         | Absolutely. If I were an employee I'd be utterly ashamed right
         | now. They had to be dragged into this literally kicking and
         | screaming. Atrocious behaviour.
        
         | klabb3 wrote:
         | Yeah it's incredibly out of character as well. Apple has always
         | been very clear in their comms with end users. While this is
         | directed towards developers mostly, it's still a public
         | announcement where the tantrum is mixed with incoherent and
         | vague information. The fact that they are not communicating
         | clearly what all these scam/fraud/safety risks are strengthens
         | the belief that this is a tantrum in the style of a kid who's
         | reluctantly following the parents rules at a friend's
         | sleepover, but makes it a sport to circumvent them. Perhaps
         | because they can do whatever they want at home?
         | 
         | Also, why have this publicly antagonistic relationship with a
         | large governmental organization in the first place? It reeks of
         | entitlement "we're above the law" and/or misreading the room
         | that Europeans are unanimously dissatisfied under the tyranny
         | of EU bureaucracy, when that's not the case at all. In fact,
         | the EU has recovered well in public perception after several
         | massive crises.
        
       | Readerium wrote:
       | Key facts to note:
       | 
       | * Apple has 22 percent market share in EU [1]. * EU Economy is 15
       | percent of World Economy [2]. * EU population is 5.5 percent of
       | World Population [3].
       | 
       | [1] https://appleworld.today/apple-now-has-22-of-the-
       | smartphone-...
       | 
       | [2] https://en.wikipedia.org/wiki/Economy_of_the_European_Union
       | 
       | [3] https://european-union.europa.eu/principles-countries-
       | histor...
        
       | BlueTemplar wrote:
       | Weak. What happened to Schrems 2 de facto banning GAFAMs (and
       | other companies from rogue states like the USA) in the EU ?
       | 
       | Instead they are legitimizing these companies ?!?
       | 
       | (Also, we'll never see serious competition from EU companies as
       | long as these giants are allowed to operate here... and also just
       | buy any potential competition.)
        
       | bsaul wrote:
       | Was the EU decision that people should be able to install other
       | app stores, or that they could install apps the way they wanted ?
        
       | panzerboy wrote:
       | I'm wondering if these new regulations apply to Switzerland as
       | well.
        
         | layer8 wrote:
         | > The new capabilities will become available to users in the 27
         | EU countries beginning in March 2024.
         | 
         | So no.
        
       | tkems wrote:
       | This seems that Apple went to way too much thought to avoid a
       | simple solution: Just let users sideload apps and put up a few
       | warning messages like Android. Must have had a bunch of high-
       | priced lawyers think this up.
       | 
       | Also, what is this Core Technology Fee for all apps? Maybe Apple
       | has been losing money on the App Store infrastructure so they
       | want to make it up? Or is this just a bid to try and keep as much
       | control as possible? Seems that Apple wants to go into this
       | kicking and screaming...
       | 
       | As someone in cybersecurity, I understand the need for secure
       | apps, but I think Apple has been going about it in the wrong way.
        
         | acdha wrote:
         | > This seems that Apple went to way too much thought to avoid a
         | simple solution: Just let users sideload apps and put up a few
         | warning messages like Android. Must have had a bunch of high-
         | priced lawyers think this up.
         | 
         | You know how every few weeks there's an article about something
         | dodgy in an alternate Android store which the scammer never
         | even bothered to submit on iOS? There's a real problem here and
         | these seem generally like solid technical moves but paired with
         | heavy handed language which reminds me of the way so many
         | websites put up those "look at all the cookies the mean old EU
         | is making us tell you about!" warnings. Notarization in
         | particular seems like a good move for avoiding the common
         | problems around impersonation or silent alteration of binaries,
         | and I think the browser engine requirements are justifiable
         | solely by looking at how many popular Electron apps take months
         | to patch critical vulnerabilities.
        
           | timeon wrote:
           | > reminds me of the way so many websites put up those "look
           | at all the cookies the mean old EU is making us tell you
           | about!" warnings.
           | 
           | "so many" shady websites
        
         | kevingadd wrote:
         | "Maybe Apple has been losing money on the App Store
         | infrastructure so they want to make it up" is a plausible
         | theory, but there's no data to support it since mobile
         | gacha/gambling apps pull in billions a year and Apple pockets
         | 30% of it. Those games don't make particularly heavy use of
         | Apple's infrastructure either, so I would guarantee that they
         | are making a healthy profit every year on the store.
        
       | nonethewiser wrote:
       | It has become absolutely impossible for alternative with Apple on
       | this. They are loving these regulations.
        
       | ljm wrote:
       | I remember when Riccitiello announced per-install pricing for
       | Unity last year and it, quite literally, cost him his job
        
         | gigatexal wrote:
         | Unity didn't have an App Store with 3B devices.
        
           | thesuperbigfrog wrote:
           | Unity didn't have a monopoly on PC gaming or installing
           | software on PCs.
        
             | gigatexal wrote:
             | that too
        
         | threesevenths wrote:
         | Unity also announced that it would retrospectively apply to all
         | developers who already publish games. Apple is apparently going
         | to let developers remain in the current model or opt into the
         | new one, and if that is correct, makes a difference here.
        
           | atlasgcx wrote:
           | just want to point out that 1 "update" is also considered 1
           | "first annual install". So essentially you need to pay for
           | previous acquired members/installs. Like for facebook,
           | assuming they have a force update this year, then they need
           | to pay for every iOS install even if it occurred before.
        
             | oakesm9 wrote:
             | Yes, but only if they proactively switch to the new fee
             | terms. They can still with the current terms (which doesn't
             | allow non AppStore distribution) and not pay the CTF.
             | 
             | Makes switching to the new fee structure pretty
             | unattractive for a lot of big companies.
        
         | gretch wrote:
         | The AppStore is a distribution channel. It's a plausible
         | business model to charge per unit of distribution, just like a
         | freight company might do.
         | 
         | Unity is a game framework/toolkit/engine. It does not do
         | distribution (I sign into unity to download games?). It is
         | literally impossible for unity to even know about the amount of
         | distribution that is happening. That's why the guy lost his
         | job.
         | 
         | Same way the CEO of McDonald's would be ousted for instituting
         | subscription based pay for cheeseburgers, even though Spotify
         | can do it just fine.
        
           | leereeves wrote:
           | This fee is charged even if the app isn't distributed on the
           | App Store.
        
           | choppaface wrote:
           | Except Apple's App Store has a monopoly on half of all
           | phones, and there are plenty of other potential distributors
           | that would be happy to enter and compete but are locked out.
           | Apple wants you to accept that "just a distribution model"
           | position because it helps them further cement their illegal
           | monopoly.
        
             | zer00eyz wrote:
             | >> Apple ... on half of all phones
             | 
             | https://worldpopulationreview.com/country-rankings/iphone-
             | ma...
             | 
             | 40% in some places, not even that high globally (android
             | wins by a large margin). But android isn't "one company".
             | 
             | In the states, AT&T was a monopoly. They owned phones, the
             | cables, the service, the device in your house... All of it.
             | The rise and fall of ATT is a fascinating story, unix is
             | free today because ATT was a monopoly (it's an interesting
             | side effect not an argument for them).
             | 
             | If you dont like apple, you have the choice of android. If
             | you dont like nividia, you can pick AMD, if you dont like
             | AMD, pick intel. Dont want to get on that Boeing flight,
             | take Airbus...
             | 
             | https://en.wikipedia.org/wiki/Duopoly they exist all over
             | and sometimes behave like monopoly's! Vendor lock in is
             | real... I dont want to give up my iMessage bubbles is not
             | that much different than not wanting to re-train pilots for
             | something other than a 737 (and we get the max).
             | 
             | Apple is much easier to pick on in this space because they
             | have always aspired to be a vertically integrated company.
             | YKK is a great example of one of these. They (ykk) make the
             | zippers that DONT suck, they are just expensive vs
             | everything else (sound like apple vs android).
             | 
             | SO while the situation with apple might be lamentable, it
             | isnt illegal or uncommon...
        
               | goosedragons wrote:
               | Over 50% in some places like the U.S and Japan...
        
               | kaba0 wrote:
               | 2 options is no choice. An oligopoly is not necessarily
               | better than a monopoly.
        
             | ribosometronome wrote:
             | >monopoly on half of all phones
             | 
             | So, not a monopoly. If Apple is doing something
             | inappropriate, you'd think we could discuss it without
             | using boogeyman words that describe explicitly different
             | situations.
        
           | jimkoen wrote:
           | > The AppStore is a distribution channel.
           | 
           | Except that EU regulators are of a different opinion, that
           | the app store is a _market_ and not a _distribution channel_
           | and thus subject to antitrust regulations applicable for
           | markets, as can be observed by spelling out the acronym DMA
           | to "Digital Markets Act".
        
             | gretch wrote:
             | Market places and distribution channels are not mutually
             | exclusive concepts
        
       | supermatou wrote:
       | Firefox hardcore user here -- and someone not at all versed in
       | anti-monopoly laws.
       | 
       | Could someone explain why the EU forced Apple to allow
       | alternative browser engines in their own eco-system ("walled
       | garden")? It's theirs, shouldn't they do whatever they want with
       | it? It's not like there aren't any alternatives to iOS - Android
       | is excellent and you can use many different browsers on Android.
       | So... where's the problem?
        
         | dharmab wrote:
         | The EU has a law called the Digital Markets Act.
         | 
         | https://commission.europa.eu/strategy-and-policy/priorities-...
         | 
         | The EU's position is that a company is large and influential
         | enough, with an entrenched market position, it does not get to
         | "do whatever they want" because of the harm that causes to the
         | economy overall. A monopoly is not a criteria for this.
        
           | supermatou wrote:
           | > a company is large and influential enough, with an
           | entrenched market position, it does not get to "do whatever
           | they want" because of the harm that causes to the economy
           | overall.
           | 
           | I'm not sure I understand: this would be applicable if Apple
           | was the only provider of phone/mobile OS. But... Apple is
           | just one of the players; if I was adamant that Firefox -
           | which, again, I've been using for the past 20 years - is the
           | only browser I want to use on mobile, I'd simply give up on
           | iPhones and buy something else. So, again, as long as I have
           | a choice, where is the problem?
        
             | toyg wrote:
             | You'll still have the choice to just use Safari and Apple
             | AppStore products, so nothing is changing for you as a
             | consumer. But _other_ consumers will now have more choices.
             | So why is that a problem for you?
             | 
             | Btw, Apple is not "just one of the players". Them and
             | Google completely control the mobile computing software
             | market. Both them and Google are now required to stop
             | abusing their position.
        
             | dharmab wrote:
             | As said preciously, the EU considers large companies with
             | gatekeeper status a problem _regardless of whether they
             | have a monopoly_.
             | 
             | In your example, Firefox/Mozilla is harmed, because they're
             | locked out of the iOS market unfairly.
        
       | darrenBaldwin03 wrote:
       | It's actually getting really hard to like Apple
        
       | mjburgess wrote:
       | > https://developer.apple.com/support/fee-calculator-for-apps-...
       | 
       | 2,000,000 installs acquires a minimum of $45,000 in fees, even if
       | you don't make any money
       | 
       | That's up from $0 USD.
        
         | TillE wrote:
         | Yeah this is brutal for any truly free app that risks getting
         | popular. The only exceptions are for "Nonprofit organizations,
         | accredited educational institutions, and government entities",
         | so I guess at least Mozilla will find a way to distribute
         | Firefox.
         | 
         | https://developer.apple.com/support/core-technology-fee/
        
           | lxgr wrote:
           | I wonder if Mozilla will even be considered a nonprofit,
           | given that they have a for-profit subsidiary, and they're not
           | the only nonprofit with that structure.
        
           | audunw wrote:
           | Wait what? The nonprofit organisation thing seems very
           | significant. That makes it fairly easy to get around if
           | you're just developing an app for fun, or for open source
           | organisations to get apps distributed.
           | 
           | So what are we left with? Apps where users are the product,
           | like Facebook, and freemium apps where you end up paying to
           | get anything useful done with it anyway. Apps where the
           | parent company is making millions if not billions. Is anybody
           | upset that those guys have to chip in for iOS development?
           | 
           | I personally think Apples approach is the lesser of two
           | evils. We don't pay for OS explicitly anymore. But look at
           | Windows and Android... you end up paying somehow in the end
           | anyway. I'd rather it be through fees on apps than more
           | insidious approaches.
           | 
           | And no. Paying for the phone is not a viable way to pay for
           | the OS. That incentives the phone maker to ditch OS updates
           | for old phones. And we know that's a real issue. As long as
           | we pay through app fees the phone makers are incentivised to
           | keep releasing OS updates for old phones.
        
             | rany_ wrote:
             | > Windows and Android... you end up paying somehow in the
             | end anyway
             | 
             | I'm not sure why I have to mention this, but you could be
             | paying for something and get screwed over at the same time.
             | The issue isn't that Google/Microsoft/etc NEED to make
             | money this way, but that this is legal to do.
             | 
             | Also, Windows isn't exactly cheap and I personally couldn't
             | fathom paying more than 100 bucks for an OS and still get
             | treated like crap. I'm sure Android at best only makes 10
             | bucks from their users with their current model throughout
             | the device's entire lifetime.
        
               | ribosometronome wrote:
               | >I'm sure Android at best only makes 10 bucks from their
               | users with their current model throughout the device's
               | entire lifetime.
               | 
               | I'm pretty sure Google pays Apple more than $10 per year
               | per iPhone user to be the default search on iPhones and
               | Mac. They were paying 18 billion back in 2021. I don't
               | think Apple's marketshare is over 1.8 billion active
               | users yet. Do you think Apple users are just that much
               | more valuable to have searching?
        
               | amaranth wrote:
               | According to [1] the estimated number of iPhone users
               | (leaving out any Mac users) in 2024 is 1.46 billion.
               | 
               | [1] https://www.bankmycell.com/blog/number-of-iphone-
               | users
        
             | ankit219 wrote:
             | > So what are we left with?
             | 
             | Gaming apps. A huge majority of Apple's revenue (from IAP)
             | came from gaming purchases. This would continue to be the
             | case. A gaming app would have ads + options for purchases
             | (none can survive without it) and Apple now earns both on
             | downloads and IAPs. Many games cross the 1M threshold once
             | they are popular enough. Gaming apps have low retention,
             | and a power curve in paying users.
        
               | kaba0 wrote:
               | And? Other's shitty shady app store would never have been
               | a good thing - now it is just gonna be financially
               | disincentivized.
        
               | eptcyka wrote:
               | As someone trying to contribute to an open source iOS
               | app, an app store that doesn't require me to pay money to
               | use the NFC entitlement, muck about changing bundle IDs
               | to be able to build an open source app and run it on my
               | own device, or build an app that I can use for longer
               | than 7 days without publishing to an app store, I take
               | issue with your framing of other app stores. The original
               | app store is already shitty, this legislation will make
               | it not worse, but it will not be the solution to my
               | personal woes with the shitty app store.
        
               | turquoisevar wrote:
               | > Apple now earns both on downloads and IAPs
               | 
               | Only if the app makes a series of decisions that lead to
               | that outcome.
               | 
               | They can either stick with the 15%/30% commission without
               | install fees. Let's assume it has a revenue of >$1m, so
               | that would be 30%.
               | 
               | Or they can opt into the new EU offering.
               | 
               | Then they're immediately subject to a EUR0.50/unique
               | install in 12 months per install in the EU _over_ they
               | reach a 1M installs _in the EU_.
               | 
               | The baseline is just that, that install fee. Which Apple
               | calls the Core Technology Fee (CTF), in other words a fee
               | for using Apple's IP in your app.
               | 
               | If they also choose to distribute via the App Store then
               | they'll pay a commission of 17% and if they also choose
               | to use IAP then they pay an additional 3% in processing
               | fees.
               | 
               | Ironically, the CTF pushes bigger devs to use alternative
               | stores, assuming they will offer a lower commission rate
               | than 17%.
               | 
               | But it's definitely possible to only pay the CTF if so
               | desired.
        
             | gamblor956 wrote:
             | _But look at Windows and Android... you end up paying
             | somehow in the end anyway._
             | 
             | Microsoft updates Windows OS for longer than Apple updates
             | MacOS or iOS, despite charging a one-time fee that most
             | end-users don't pay themselves.
             | 
             | And is backwards compatible.
             | 
             | And works with 99.999999% of the computer hardware ever
             | made.
             | 
             | It seems like with Apple, you're just paying for a lot of
             | nothing.
        
               | pharmakom wrote:
               | I once would have agreed with you, but the advertisements
               | and pushiness in Windows are simply unacceptable at this
               | point.
        
               | tsimionescu wrote:
               | The EU is fixing that as well - we'll soon see the
               | privacy version of Win 11 launched in the EU as well.
        
             | daemonologist wrote:
             | Do you need to be an "official" nonprofit, or is it
             | sufficient just to have an app which generates no revenue?
             | If the former, how difficult/expensive is that in the EU?
        
               | markus92 wrote:
               | Depends on the country, but in The Netherlands it's
               | around 500ish to set up a Stichting (foundation) plus
               | some annual fees.
        
               | kaba0 wrote:
               | You only need a single nonprofit that creates an F-Droid
               | alternative, and then it can distribute other's open-
               | source projects freely
        
             | makeitdouble wrote:
             | I wouldn't call that "fairly easy" in most senses of the
             | term.
             | 
             | For instance I didn't even have an idea of what's required
             | in my place to get recognized as non-profit. And it turns
             | out it's specific to each region, and I need to go ask for
             | the paperwork in the first place.
             | 
             | If the requirement is really a non profit legal status,
             | Apple just raised the bar from "apps that just make no
             | money" to "apps that registered to their local governing
             | bodies that they have a goal of not making money", and
             | that's a huge leap with a crazy high barrier for a random
             | dev (imagine a kid in uni) to push a free app.
        
           | crazygringo wrote:
           | But then don't pick the new terms.
           | 
           | If you want to continue to distribute your app for free in
           | Apple's app store, literally nothing changes.
        
             | kevingadd wrote:
             | This approach is a gotcha: If you want to distribute
             | Mozilla Firefox or Google Chrome for free, this isn't
             | possible under the old policy, and the new policy would
             | mean 'open source web browsers cost half a euro per
             | update'. It's nonsense.
        
               | natch wrote:
               | But the old policy allows distribution of these apps for
               | free and developers have the option of sticking with the
               | old policy -- so I don't see the problem.
        
               | greycol wrote:
               | Apples argument that they're complying is about as
               | brilliant as "I don't need a liquor license because I'm
               | not selling beer I'm renting glassess for the time it
               | takes to drink a beer". The only way to get into 3rd
               | party stores is to pay (or be at risk of having to pay)
               | Apple which is not the case if you only distribute
               | through the Apple store, this clearly disadvantages 3rd
               | party stores in comparrison to their own store.
        
               | kaba0 wrote:
               | In general, getting into a 3rd party store is _not_ a
               | good thing, and it doesn't benefit end-users.
               | 
               | I only ever want to see 2 app stores on my phone, the
               | AppStore, and an FDroid alternative full of free, open-
               | source apps. Anything else is good to be disincentivized.
        
               | eptcyka wrote:
               | Do they have a provision that one will be able to JIT
               | code in their blessed AppStore in EU now? If so, I've
               | misread the announcement, as I didn't get that.
        
               | MrDarcy wrote:
               | Doesn't seem like nonsense to me. Mozilla is a registered
               | nonprofit so they're fine. Google could donate Chrome to
               | a non-profit if they wish, or not and pay. Seems
               | reasonable.
        
               | crazygringo wrote:
               | As far as I can tell, alternative browser engines are
               | going to be allowed in the old terms.
               | 
               | Apple points out that the new terms are required for
               | third-party app stores and third-party payments. Not for
               | browser engines.
               | 
               | I'm expecting both Google and Mozilla to make their
               | browsers, with their engine, available in Apple's regular
               | store.
               | 
               | (And even in the new agreement, it's not half a euro per
               | update. It's per year that contains an install or update.
               | If you update 12 times a year, you're not paying 12
               | times. You're paying once.)
        
           | turquoisevar wrote:
           | Truly free apps can remain on the current agreement of
           | 15%/30% without install fee.
           | 
           | The new EU stuff is opt-in.
        
             | makeitdouble wrote:
             | Aren't they then subjected to the current AppStore's
             | limitations on open source licenses ?
             | 
             | I thought that's what barred many open source programs from
             | getting into the AppStore, and this would be a different
             | but still PITA hurdle.
        
         | qilo wrote:
         | per month
        
           | ladberg wrote:
           | Nope:
           | 
           | > will pay EUR0.50 for each first annual install per year
           | over a 1 million threshold
           | 
           | EDIT: I misread, I thought they were arguing that the 50c was
           | per month, not the total number at the end of the
           | calculation.
        
             | halostatue wrote:
             | Yes. The calculator shows a monthly amount assuming you get
             | your annual-user-device-install spread evenly over the
             | year. It _should_ be showing the annual cost as the total
             | and as a convenience show the average monthly cost.
        
         | LeoPanthera wrote:
         | Well. It's still $0 USD if you distribute via the App Store.
        
           | lxgr wrote:
           | It's not, at least not if developers opt into the new terms,
           | which is a trapdoor decision. It's also unclear how long the
           | old terms will remain available, and whether new companies
           | can still sign up for them.
        
           | yreg wrote:
           | It's $99 USD per year.
        
           | matwood wrote:
           | Not sure why you're downvoted. Developers are given a choice
           | on the new system or the current. Anyone distributing a free
           | app will stick with the current.
        
             | boolemancer wrote:
             | There exist free apps that Apple doesn't approve of in it's
             | store.
             | 
             | And there are also free apps that might want to be
             | distributed through Apple's store alongside an alternative
             | store, which would require them to accept the new terms, as
             | far as I can tell.
        
           | layer8 wrote:
           | ...which you can't if your app is excluded by Apple's current
           | restrictions (emulators etc.).
        
         | TheCapeGreek wrote:
         | Far too many comments are glossing over this.
         | 
         | To comply with the regulation they've introduced _even more
         | egregious pricing_.
        
           | dt3ft wrote:
           | Also known as malicious compliance.
        
             | natch wrote:
             | Protective compliance.
             | 
             | Protect the users from misguided legislation.
        
               | rvba wrote:
               | Alternative ways to download apps has nothing to do with
               | user protection.
               | 
               | All Apple is doing is protecting their pockets.
        
               | oblio wrote:
               | Protect the company from losing $10bn per year, more like
               | it.
        
           | AOsborn wrote:
           | I don't think it is egregious at all.
           | 
           | Instead, many people seem to have had a head-in-the-sand view
           | that many of the services Apple provided were no-cost, or
           | done out of goodwill.
           | 
           | So, now there is the option for alternative marketplaces, the
           | costs have been shifted to those marketplaces.
           | 
           | Makes complete sense.
           | 
           | It's almost like... those marketplaces will need to find a
           | monetising model similar to how the Apple App Stores used to
           | operate.
        
             | dariosalvi78 wrote:
             | in what way would an alternative store, managed by a third
             | party, be a cost for Apple?
        
               | kaba0 wrote:
               | The reviewing process done by apple still applies to
               | them.
        
               | dariosalvi78 wrote:
               | what review? of the app on the alternative appstores? and
               | per install? come on...
        
               | layer8 wrote:
               | A review process which the DMA does not require.
        
               | elevatedastalt wrote:
               | The reviewing process that no one is asking Apple to do.
               | What a racket this whole thing this is.
        
               | timeon wrote:
               | Just let me install my own app ok? No need for review.
        
               | bee_rider wrote:
               | Would you be OK with that if it voided your warranty?
        
               | boolemancer wrote:
               | As long as Apple can prove that the specific third party
               | app caused whatever damage the warranty was supposed to
               | be covering, sure.
        
               | baobun wrote:
               | The spirit (someone else may fill in with the letter) of
               | the DMA is that this can not be enforced by Apple.
        
           | seanmcdirmid wrote:
           | They've introduced pricing that their lawyers think is
           | compatible with the regulation (the regulations don't ban
           | egregious pricing). Frankly, I think Apple should have just
           | allowed third party app stores without any guarantee of
           | malware/fraud protection, let consumers decide for themselves
           | if they want to risk it or not.
        
             | Wowfunhappy wrote:
             | > Frankly, I think Apple should have just allowed third
             | party app stores without any guarantee of malware/fraud
             | protection, let consumers decide for themselves if they
             | want to risk it or not.
             | 
             | Apple did not do this because consumers do not value
             | malware and fraud protection nearly as much as Apple would
             | like everyone to believe.
        
         | kaba0 wrote:
         | It's up from $100 USD, which is the yearly fee of a developer
         | account. And you can choose the now-existing model, which
         | obviously makes sense for a free app, so no, it stays 100.
        
         | natch wrote:
         | That's only if the developer opts into the new needless system
         | imposed by the EU.
        
       | ljm wrote:
       | This press release could not be more passive aggressive. Barely a
       | sentence goes by without a petulant remark about _gasp_ being
       | regulated by a system of governance that doesn 't pander to big
       | business.
        
         | mrtksn wrote:
         | I kind of enjoyed their passive aggressive bitchy tone, it
         | reminded me of sosumi[0]
         | 
         | iPhones have become great with the EU forcing the USB on them,
         | the new capabilities are making me consider a new iPhone
         | despite my iPhone 14 Pro is still excellent. I really want to
         | be able to film directly on external SSD for example.
         | 
         | I think with the DMA, EU is making Apple a favour again by
         | saving them from themselves. Although sales are still great,
         | other brands are doing amazing things and Apple lacks in some
         | areas. I think its very possible that if the developers find
         | ways to do interesting things with iPhones outside the Apple's
         | walled garden, we can see another golden age for iPhone because
         | many things that Apple doesn't allow are simply due to brand
         | protections. Apple can sell more iPhones and people can do
         | questionable things(porn, crypto etc) on their phones without
         | blaming it on Apple. The iPhone has become great but boring,
         | even one can argue that its forcing SV culture over people all
         | over the world. When you don't have to ask Apple employees what
         | you can do on your phone, actual original things can come up.
         | Apple might lose a bit control and revenue but might become the
         | impartial platform of an exciting future.
         | 
         | Still there are some unclear stuff though.
         | 
         | [0] : https://en.wikipedia.org/wiki/Sosumi
        
           | user_7832 wrote:
           | > sosumi
           | 
           | Apple of the past was the underdog, complete with a more
           | aggressive attitude. Today's apple is the largest (tech?)
           | company in the world, with a highly "refined" corpo-speak
           | sheen.
           | 
           | If they were still small their tone might've been funny (eg
           | dbrand), but coming from a company that no longer plays nice
           | (see: walled garden and anti consumer practices), it just
           | feels cheap and petty.
        
             | mrtksn wrote:
             | I still enjoyed it. The libertarians are probably freaking
             | out but that's why we have a government, to keep companies
             | in check.
        
       | remix2000 wrote:
       | Could this mean that third-party apps will be able to use
       | MAP_JIT?
        
       | nerdjon wrote:
       | As a user, for now I am glad this is only in the EU. I am not
       | looking forward to how this will degrade the user experience in
       | favor of "choice" for User, when in reality its choice for the
       | developers and Users have to follow.
       | 
       | I have yet to see a convincing argument that this was really
       | necessary from a User prospective. The only argument I will buy
       | is the limitations in what could be on the store like Adult apps,
       | emulation, and similar. Which is valid, but not something
       | requiring a separate store.
       | 
       | The day that an app requires me to install a separate App Store
       | to use is the day my smartphone becomes less useful and I stop
       | using that particular app. Being on the App Store has benefits to
       | me as a User, particularly when it comes to privacy and billing.
       | Do we really need to bring up just how much companies like
       | Facebook pushed back on the app tracking bulletin and the scary
       | popups many apps put up to try to convince you to allow them to
       | track you?
       | 
       | Or the dark patterns that many companies continue to engage in
       | regarding billing? Right now we are dealing with Cable companies
       | complaining about yearly notices of renewal and being able to
       | easily cancel, and you are going to try to tell me that companies
       | won't find a way to abuse this?
       | 
       | Literally today I was trying to cancel a task management app that
       | I mistakenly signed up on the web instead of through the app, and
       | I have to email them to do so. But they are more than happy to
       | let me increase the cost of my subscription with a single click.
       | 
       | So no this is not about choice for Users as this continues to be
       | framed as, my choice was to go with an iOS Device in the first
       | place for this walled garden. In the coming years the choice will
       | be more and more made for me by developers. There is basically
       | zero chance that Facebook, maybe Amazon, and companies big enough
       | to try it won't jump at this chance when they have a big enough
       | name to be able to leave the App Store and other developers can
       | just piggy back on that.
        
         | paxys wrote:
         | Do you consider your PC "less useful" because there isn't a
         | single app store for all your software, a single browser
         | engine, a 30% surcharge for all your spending etc.?
        
           | nerdjon wrote:
           | My PC is a single purpose device, and that is for gaming.
           | Which considering I use Steam for many of my games (not all)
           | that 30% commission is already there.
           | 
           | The reality is many people use their PC's far differently
           | than they use their phones. When my PC was my primary
           | computing device many of the things I use and pay for on my
           | phone either simply didn't exist, or I would never dream to
           | pay for them.
           | 
           | Also you are missing the point, my phone becomes less useful
           | because I flat out refuse to hand over access to my phone to
           | a company which wishes to abuse that privilege of an
           | alternative store. If they were going to act the way I want
           | them to act, they would have no reason to use an alternative
           | store.
        
             | Hamuko wrote:
             | Did your PC ship with Steam installed?
        
               | nerdjon wrote:
               | No, which in reality emphasizes the point I am trying to
               | make. As a gamer I basically have zero choice but to
               | install Steam, Epic Game Store, EA Store, or any other
               | stupid launcher that a publisher decides to force on me
               | when there is a perfectly fine game store built into
               | Windows and Mac.
        
               | madeofpalk wrote:
               | The "or" in your sentence indicates the choice in the
               | market.
        
               | riversflow wrote:
               | There isn't user choice, only developer choice. For
               | example, if I want to play Fortnite with my IRL friends I
               | must download Epic Launcher. If I want to play WoW with
               | my friends I must download BattleNet, if I want to play
               | Counter Strike I must download Steam. I don't get much
               | choice in what my already existing community of friends
               | decides to play. This is likely to be mirrored in phone
               | app stores. Need whatsapp/facebook/instagram on your
               | phone? download the Meta Store! Don't like their T&C?
               | Pound sand.
        
               | shaan7 wrote:
               | Don't like their T&C, don't use them. As simple as that.
               | I do not like Trucaller's T&C, so I do not use it. If
               | some day I don't like WhatsApp's T&C, I won't use it. My
               | friends and family will be asked to contact me via Signal
               | (as an example). To your examples with games, there are
               | lots of games that I do not install simply because I
               | don't like those launchers. Whats wrong with that? It is
               | _my choice_. I am not forced to use only Windows Store,
               | for example.
               | 
               | The argument that "because third party app stores can be
               | shitty, they shouldn't be possible" is strange.
        
               | riversflow wrote:
               | Exile yourself from your social group to own the
               | corporations. Got it.
        
               | nerdjon wrote:
               | Maybe "And" would have been better, but I assume you are
               | not a gamer if you think that.
               | 
               | The reality is no, if I want to play Fortnite I have to
               | install the Epic Game store. If I want to play GTA, even
               | if I buy the game through steam I have to use the
               | Rockstar Launcher.
               | 
               | There are multiple instances of this situation in gaming
               | and it is the exact thing I don't want to happen here.
        
               | madeofpalk wrote:
               | > but I assume you are not a gamer if you think that.
               | 
               | Why would you assume that? I play video games on my PC.
               | I'm not forced to install any software. I can make
               | informed decisions and understand the trade offs with
               | what software I want to use.
               | 
               |  _Chosing_ to install Epic Launcher and playing Fortnite
               | is you sending a signal into the market. Competition
               | exists, users can express their opinion and act on it.
        
               | nerdjon wrote:
               | Then you are conceding that the choice is to ether
               | install those stores or not play the game?
               | 
               | That is the exact point that I am trying to make in my
               | post. That is not giving a user a choice that should
               | matter to the User. That is removing the opportunity to
               | me to play a game from where I want to play it.
               | 
               | The problem is, many people are just fine doing it
               | because they want to play a large enough game. Which
               | again is my point. In reality most users would likely
               | download a Facebook apps store if it was required to use
               | Facebook, same for Twitter, TikTok, and whatever other
               | thing that people are addicted to on their phones.
               | 
               | That is my problem here and why comparing it to the
               | situation with gaming is a good example. I should not
               | loose the CHOICE to use an app from the App Store that I
               | already use, because a developer is making their choice
               | to push their own store.
               | 
               | That is the situation we are looking at here, that to use
               | the apps I want to use I have to use those stores. Which
               | is ridiculous, and it is naive to think it isn't going to
               | happen when it is the state of gaming right now.
        
               | shaan7 wrote:
               | > That is the situation we are looking at here, that to
               | use the apps I want to use I have to use those stores.
               | Which is ridiculous, and it is naive to think it isn't
               | going to happen when it is the state of gaming right now.
               | 
               | Consider the alternative where the only place to install
               | apps (and hence games) is the Windows Store. Would that
               | really be better? Windows Store's update process is lot
               | worse than Steam (flaky download status, no way to make
               | backups etc), and in many cases Steam has better
               | integration with local payment processors.
        
               | nerdjon wrote:
               | Maybe I shouldn't have said that there was a perfectly
               | fine store on Mac and Windows, that isn't really true. I
               | mean they do their job but yeah.
               | 
               | But I can't even stay within Steam only if I wanted too.
               | Which is well established as the standard platform, but
               | that hasn't stopped publishers from pushing their own.
               | Including Epic for that matter thanks to how popular
               | Fortnite is.
               | 
               | Sure ok Windows Store sucks but that is changing the
               | conversation here, I fail to see what features a general
               | App Store on my phone would add that would truly benefit
               | to me as a user.
               | 
               | But again my point here is that the choice on gaming has
               | been removed from me if I want to play a particular game.
               | Just saying don't play it, is not a valid argument to me.
        
               | madeofpalk wrote:
               | > Sure ok Windows Store sucks but that is changing the
               | conversation here
               | 
               | It's _exactly_ the conversation. The platform allowed for
               | competition and better options to exist.
               | 
               | You think the Windows Store is bad now? Imagine if it was
               | a captive market that didn't have to compete with Steam
               | and others.
               | 
               | Lack of competition for payments on iOS means Apple faces
               | no competitive pressure to reduce their fees. Developers
               | and users lose out because of this.
        
               | nerdjon wrote:
               | Steam has seemed perfectly fine with basically no real
               | competition. For the most part the consensus seems to be
               | that users only leave Steam when they have too not
               | because they want too.
               | 
               | The iOS App Store is fine with no competition (for
               | users).
               | 
               | How do users loose out from payment competition on iOS? I
               | can't think of how I loose out on anything, in reality an
               | app trying to convince me to use their payment option
               | instead of iOS saves me money because I don't want to
               | fall victim to dark practices when I want to cancel.
               | 
               | Sure developers get a 30% cut but that seems to be the
               | norm in the industry, that is what Steam charges.
               | Developers can't just not tell me a yearly subscription
               | is about to charge, make me call to cancel, but as a USER
               | that is a good thing.
               | 
               | If a developer tries to push me outside of the App Store
               | to pay them, once again that is the Developer making the
               | choice for me.
        
               | SkyBelow wrote:
               | >when there is a perfectly fine game store built into
               | Windows
               | 
               | I am surprised to see this sentiment, given how much
               | trouble I've had with the Windows store the few times
               | I've been forced to use it. The way it puts files into
               | locations I have limited rights to even while operating
               | in admin mode... game files... made it a nightmare.
               | Especially when it stopped working and the installer
               | couldn't even identify those files as existing for the
               | sake of removing them. It was to the point now I'd rather
               | skip playing a new game than use Window's store if it was
               | my only option, even if the game was offered for free.
        
               | lttlrck wrote:
               | Thanks for clarifying. I thought you were coming from a
               | different angle and couldn't quite reconcile it.
               | 
               | This is a _very_ good point.
        
               | post_break wrote:
               | No choice, proceeds to list off multiple app stores.
               | 
               | Apply that same logic to the iPhone. Why not just take
               | the abstinence road when it comes to any other store than
               | steam?
               | 
               | What's the safest way to Skii? Don't ski. Don't want to
               | download any apps from a different app store than
               | Apple's? Don't do it then.
        
               | nerdjon wrote:
               | I am listing off those stores because I am making a point
               | that as a gamer, I do not have a choice in using certain
               | stores and launchers if I want to play the games I want
               | to play.
               | 
               | That is the exact situation I want to avoid on my phone.
               | 
               | What is so hard about that to understand. This is
               | removing a choice from a user.
        
               | post_break wrote:
               | You have a choice. Don't use the other store. If there
               | was only one AppStore for games on PC you'd have no
               | choice. That's the point. If it was only Steam, and Steam
               | said they won't allow any games that depict war, what
               | choice would you have?
               | 
               | But that's the magic of having multiple App Stores, they
               | have to compete. They can't be the world police of
               | software.
               | 
               | What's so hard to understand that having a choice means
               | you can choose to do something, or not.
               | 
               | If you want to use your phone with only Apple's Appstore,
               | continue to do so, if an app you really want is not on
               | the app store, then DONT BUY IT, except now, someone
               | besides you has the CHOICE to download it.
        
               | nerdjon wrote:
               | You are advocating for an indirect choice, I have no
               | benefit to installing Epic Game store, rockstar, or any
               | other launcher. None, it just isn't there.
               | 
               | Where as my direct choice is, I want to play this game.
               | If I want to play a specific game, the choice of launcher
               | is being made for me.
               | 
               | That is not competition.
               | 
               | I should not have to make that choice, and until this
               | roles out I have not had to make this choice with my
               | phone. I have been able to confidently install anything I
               | want from a single source and it's great.
               | 
               | That choice will be removed from me, that DIRECT choice.
               | Not indirect which is what the App Store change will be.
        
               | Hamuko wrote:
               | The "perfectly fine game store built into Mac" wouldn't
               | even accept many of the games currently available on
               | Steam. Anything with the "Adult Only" rating would just
               | be outright rejected.
               | 
               | Obviously you also wouldn't be able to install the games
               | you bought on there on any device that didn't have an
               | Apple logo. Sharing the same game library between
               | Windows, macOS and Linux? Nope, buy them again.
               | 
               | You might also have to kiss goodbye to cloud saves. The
               | macOS App Store version of Resident Evil 4 doesn't
               | support cloud saves between macOS and iOS devices whereas
               | the Steam version has cloud saves.
               | 
               | And this is the state of Apple's game store when they
               | _are_ facing competition.
        
             | TylerE wrote:
             | The reality is most users don't have a PC, period. Even
             | laptops are increasingly dinosaur-like, except for work-
             | provided ones. It seems many home users are more than happy
             | with some combination of phones, tablets, smart TVs, and
             | consoles.
        
               | nerdjon wrote:
               | If I wasn't a gamer I wouldn't have a PC. I mean
               | technically I would still have a Mac but much of what I
               | use on my Mac is through the Mac App Store.
               | 
               | The vast majority of my general computing happens on my
               | phone or tablet. My PC and Mac while technically general
               | computing devices, are not in practice anymore and I
               | would wager that is true for most people.
               | 
               | Not counting my Work computer for obvious reasons.
        
           | spullara wrote:
           | For sure. I agree with their whole post. There isn't any
           | advantage whatsoever as a user to have Steam, Microsoft App
           | Store, Epic Store, etc. All those stores take their pound of
           | flesh and it is up to me to manage them all. It sucks.
        
             | nerdjon wrote:
             | Wasn't the Epic Game store also found to be a privacy
             | nightmare? I could be wrong but I felt like that was a
             | major reason the Heroic Game Launcher got so much traction
             | (which is fantastic btw)
        
             | smoldesu wrote:
             | F-Droid gets this right out of the box. A one-stop-shop for
             | Free, Open Source applications has annihilated my desire to
             | purchase apps at all. I don't buy PDF readers or file
             | browsers or launchers or basic system utilities any other
             | user would expect for free. I install it, because I have
             | that choice.
             | 
             | Without F-Droid or the ability to install Open Source
             | software, I wouldn't use Android. It's that much of a game-
             | changer, and I suspect Apple wants to avoid a similar
             | disruption at all costs.
        
             | hn_throwaway_99 wrote:
             | This attitude is completely baffling to me. I certainly
             | understand if you don't _want_ to use those other stores
             | and loading options, but I feel like everyone has Stockholm
             | Syndrome thinking it 's a good thing that alternative ways
             | to run software on a device you own _should be forbidden_
             | by our tech overloads. On a site called Hacker News no
             | less!
             | 
             | Seriously, WTF???
        
               | Agingcoder wrote:
               | As a user of said stores, I understand the frustration :
               | because of exclusivity deals, some games are available on
               | shop x but not shop y, and you end up with a fragmented
               | view of your games, different rules etc.
               | 
               | Now as you pointed out forbidding alternative ways is not
               | necessarily the one true solution !
        
               | spullara wrote:
               | Happy to just download stuff and run it. Multiple app
               | stores is the problem.
        
           | droopyEyelids wrote:
           | "useful" is too coarse a metric.
           | 
           | It includes the concept of what you can build or create with
           | a device. A personal computer wins that by a long shot.
           | 
           | It includes accessibility- pre-literate and illiterate people
           | can use an iOS device.
           | 
           | It includes the risk. How many iOS users have suffered
           | viruses/malware vs laptop users?
        
           | s3p wrote:
           | Why do we keep pretending PCs are comparable with phones?
           | They compute, that's the end of their similarities. They have
           | completely different use cases and are needed for different
           | reasons. Things that are good on a PC might not be good on a
           | phone.
        
           | kehrin wrote:
           | None, except for the fact that the 30% fee will be reduced
           | (not eliminated), has been achieved by the EU ruling.
           | 
           | - Alternative browser engines are useless if the rest of the
           | world doesn't test for them (which they won't because they
           | don't have access)
           | 
           | - You cannot start another marketplace without showing Apple
           | you have the ability to financially support it
           | 
           | - And thanks for the need to support it, 30% surcharge will
           | only be the ceiling
        
         | darkwizard42 wrote:
         | I mean some of these changes are excellent... like the ability
         | to use your own non-WebKit/Safari browser.
        
           | nerdjon wrote:
           | That one on paper I don't mind, I mean I don't particularly
           | enjoy the idea of Google being able to have even more of a
           | stranglehold on the Browser market by them pushing Chrome
           | heavily on iOS.
           | 
           | But yes, that is a good change that should have happened a
           | long time ago. Same with the game streaming one.
        
             | smoldesu wrote:
             | > I don't particularly enjoy the idea of Google being able
             | to have even more of a stranglehold on the Browser market
             | by them pushing Chrome heavily on iOS.
             | 
             | Aren't you just describing... competition?
             | 
             | If Apple's browser product is superior, users will use it.
             | If those users want a feature Chrome has, Apple can either
             | implement the feature or ignore it. That's no different
             | than things are today, if you wanted to avoid a Chrome
             | hegemony then we should have invested in a better cross-
             | platform delivery mechanism than Electron. We didn't get
             | one.
             | 
             | Apple's support to WebKit and Safari is entirely
             | compulsory. I agree that it's a positive impact on the web
             | as a Firefox user, but I'd also argue Apple's ends did not
             | justify their means. The development of Safari is very
             | distinctly neglected to increase demand for native (read:
             | taxable) APIs.
        
               | nerdjon wrote:
               | My problem here is Google, we can't deny they have used
               | their position in Search, Gmail, Maps and others to push
               | users towards Chrome with constant reminders to use their
               | tools. I mean if I sign into Google on my iPhone I
               | basically instantly get an email about setting up my
               | iPhone with google or something, which is ridiculous.
               | 
               | Competition in this space is great but Google has far too
               | much control of the browser market for my comfort and we
               | are seeing the harm of that with third party cookies,
               | tracking, AMP, and other things.
               | 
               | And again I welcome this particular change, I am just
               | worried about what it will mean as Google pushes harder.
        
               | smoldesu wrote:
               | You're not wrong, but unfortunately I'm hard pressed to
               | treat Apple any differently now. Apple also uses their
               | position on the web, desktop and mobile to set
               | unfathomably destructive standards for modern computing.
               | AdSense and the App Store are two sides of the same con;
               | circular marketplaces where the players scramble and the
               | house always wins. They both feed back into terrible UX
               | decisions and encourage the darkest, most manipulative
               | side of either company.
               | 
               | It'll be different regulation that comes for Google, but
               | you can take solemn certainty in knowing they're up next.
               | My biggest concern is that Microsoft won't receive enough
               | scrutiny, but on the other hand I can barely trust them
               | not to capsize Windows over the next decade.
               | 
               | Regardless, 10 years from now I hope we'll have a more
               | competitive and vibrant future for local compute and the
               | web. It's a shame (but not unexpected) that regulation
               | has to draw the line.
        
           | s3p wrote:
           | I don't know.. what if every app suddenly becomes 200MB
           | bigger and devs throw Chrome instances in just about
           | everything? They could bring electron to iOS and make an app
           | that's not even native. Not to mention it would be
           | objectively worse from a tracking/privacy point of view.
           | Chrome has never been on the side of user privacy and I'm
           | scared that continues with its introduction to iOS.
        
           | wharvle wrote:
           | 1) As a "technical" user who started using Firefox when it
           | was called Phoenix (then Firebird, _then_ Firefox)--this is
           | of zero value to me. Might be to (frankly, a very few)
           | others, but I will see no personal benefit from this. I have
           | zero need for more browser engines on my phone  & tablet.
           | 
           | 2) The main market effect is probably gonna be that Google is
           | able to cross-promote and "whoopsie" bugs its way into having
           | even more market share for its engine. Don't love that, but
           | it won't personally harm me _unless_ Safari market share gets
           | low enough that dev shops drop from  "test on Chrome and
           | Safari" to "test on Chrome... and that's it".
           | 
           | 3) Where this might _really, really_ suck is if they have to
           | permit non-browsers to bundle Web and /or JS engines. I very
           | much do not want that and it's likely to make my experience
           | noticeably worse, if that happens. Dunno if that's required
           | by the changes, though.
        
         | rdtsc wrote:
         | > I am not looking forward to how this will degrade the user
         | experience in favor of "choice" for User, when in reality its
         | choice for the developers and Users have to follow.
         | 
         | That's an interesting point. I can see Apple figuring this out
         | as well and choosing this model, precisely to annoy users and
         | degrade the user experience. If users complain they can shrug
         | and say "Well EU asked for it and we complied. Talk to your
         | representatives, I guess..."
         | 
         | I've seen this strategy in politics, when a party goes through
         | some effort to subtly sabotage initiatives and projects
         | promoted by their opponents only to later say "look, how badly
         | they failed".
        
         | s3p wrote:
         | Yeah, agreed. I am especially upset at the custom browser
         | rendering engines, as I really do like Safari and I'm not at
         | all excited about my favorite apps stuffing a Chrome instance
         | inside of them (electron for iOS now??)
         | 
         | I hope user choice is prioritized, and it seems like the way
         | Apple has it set up, apps won't be able to get a significant
         | following by distributing outside the App store.
        
         | madeofpalk wrote:
         | You can't sign up for Netflix on the iPhone app. Users lose
         | because of that.
        
           | nerdjon wrote:
           | That is Netflix's choice, they could allow it they are
           | choosing not too.
           | 
           | And your right, it is hurting users since they loose the
           | protections granted to them by App Store billing.
           | 
           | The solution to that problem is not moving to another store
           | though.
        
         | hamandcheese wrote:
         | The only entity you should be blaming is Apple themselves. They
         | could have eased up their grip just a little bit to prevent
         | this from happening, but instead they chose to be dragged
         | kicking and screaming.
        
       | GeoAtreides wrote:
       | > Across every change, Apple is introducing new safeguards that
       | reduce -- but don't eliminate -- new risks the DMA poses to EU
       | users.
       | 
       | > new risks the DMA poses to EU users
       | 
       | Oh wow. Just wow.
       | 
       | Thank you based Apple for '''protecting''' the EU users from the
       | bad, evil Digital Marketing Act. You are so awesome and great!
       | 
       | Truly evil stuff this DMA, you can read more about it here:
       | https://digital-markets-act.ec.europa.eu/about-dma_en
        
       | duringmath wrote:
       | How the EU is getting away with all these restrictions targeting
       | US businesses is beyond me
        
         | Neil44 wrote:
         | How US businesses think they can operate in the EU without
         | being subject to their laws is beyond me
        
           | duringmath wrote:
           | That's not how global free trade works, these laws weren't
           | already established they were added to specifically target
           | American companies which must be in violation of several WTO
           | ordinance.
        
             | alainv wrote:
             | That is a very strong assertion. Please provide the WTO
             | ordinances in question and/or case law. Unfounded
             | assertions do not add to the discussion.
             | 
             | Do you seriously believe Apple would have gone this
             | malicious compliance route rather than pursuing WTO
             | grievances through their army of lobbyists if they thought
             | that had half a chance of succeeding?
        
         | planb wrote:
         | Huh? Apple is free to stop selling iPhones in the EU
        
           | kingsleyopara wrote:
           | Just like EU customers are free to buy a different phone...
           | oh wait
        
       | modeless wrote:
       | So Apple is going to continue gatekeeping all apps with an Apple-
       | run review process and they will keep charging developers
       | fees[1], even when distributing through alternative stores. In
       | fact, it will be impossible for alternative stores to offer free
       | apps because they will owe Apple EUR0.50 per install after the
       | installed base passes 1M (updates count as "installs").
       | 
       | They're also going to gatekeep alternative stores with a vetting
       | process that will probably exclude anything community-run.
       | 
       | Perhaps the most interesting thing is they appear to be cutting
       | the App Store commission to 10%, giving the lie to their claims
       | that their fees are reasonable due to the service they provide.
       | Clearly they feel that their service _doesn 't_ justify the fees
       | in a competitive market (even though any competition will be
       | minimal with the anticompetitive measures they're still clinging
       | to in these changes).
       | 
       | The most interesting thing that's _not_ mentioned here is exactly
       | how the inevitable geofencing will work to enforce that the rest
       | of the world doesn 't get to use alternative stores or browser
       | engines.
       | 
       | [1] On top of the annual Apple developer program fee that they
       | conveniently forget to mention, plus the requirement to do builds
       | and signing on physical Mac hardware purchased from Apple.
        
         | samcat116 wrote:
         | Where did you get that apps going through alternate app stores
         | would be reviewed?
        
           | modeless wrote:
           | "a baseline review that applies to all apps, regardless of
           | their distribution channel [...] a combination of automated
           | checks and human review."
        
             | madeofpalk wrote:
             | For what it's worth, this already happens on macOS for non-
             | app store apps.
        
               | boucher wrote:
               | There's a pretty big difference between notarization on
               | macOS and what's being described here.
        
               | rmorey wrote:
               | What would that difference be?
        
               | teg4n_ wrote:
               | The fact that notarization is not required to install an
               | app on MacOS.
        
               | andreyvit wrote:
               | The "human review" part.
        
               | mcfedr wrote:
               | Notarization is also optional, annoying as a user, sure,
               | but still optional
        
               | Aeolun wrote:
               | Only if you want them to run without the annoying scary
               | virus warning.
        
         | rahkiin wrote:
         | They cut it to 10%+0.50c (or 30%)
        
         | charcircuit wrote:
         | >it will be impossible for alternative stores to offer free
         | apps because they will owe Apple EUR0.50 per install
         | 
         | Apple spends billions of dollars to develop iOS and allows a
         | user to exclusively install free apps if they want. This
         | behavior is subsidized by other users doing IAP and buying paid
         | apps. Alternate app stores can also subsidize free apps from
         | the money they make from IAP and from paid apps.
        
           | tsimionescu wrote:
           | No, it's subsidized by the thousand+ dollars users spend on
           | the hardware.
        
         | ankit219 wrote:
         | It's the standard strategy of making things so complex that no
         | one bothers with it.
         | 
         | > Users will be able to download an alternative marketplace app
         | from the marketplace developer's website.
         | 
         | That is, an alternate app store will only be downloaded via the
         | website and not app store. All this when an app developer will
         | have to choose via App Store connect where they want to host
         | the app.
        
           | bredren wrote:
           | Allowing this is the intent, can anyone share examples of
           | similar maneuvers and uptake / outcome?
        
         | donmcronald wrote:
         | The notarization is the worst part. Additionally, the
         | installation sheets, page labels, and disclosure sheets make it
         | sound to me like they're going to do their best to scare users
         | away from alternatives.
         | 
         | I hope the EU brings the hammer down on them. It's obvious, in
         | my opinion, the goal here is to make the EU version as bad as
         | possible so Apple can "prove" regulation is bad for developers
         | and users.
         | 
         | I've never understood how developers think Apple is on their
         | side. I thought the app store would flop when they announced
         | they'd gatekeep distribution, but here we are. I'm sure there
         | will be plenty of developers claiming this current development
         | is good for everyone.
         | 
         | It seems so obvious that all the platform owners are working
         | against everyone (developers, advertisers, users) and I just
         | can't understand how they have so many supporters.
        
           | dmix wrote:
           | > Additionally, the installation sheets, page labels, and
           | disclosure sheets make it sound to me like they're going to
           | do their best to scare users away from alternatives.
           | 
           | It does sound very European though.
        
           | Nathanba wrote:
           | Yes in my view this is really obvious punishment and the EU
           | should increase the pressure on Apple. Don't be afraid of US
           | companies and their bully tactics, let's see who has the
           | longer arm. For all I care we can remove Apple devices
           | entirely in the EU. People who want an Apple device can
           | import it "illegally" then.
        
             | robertlagrant wrote:
             | > Don't be afraid of US companies and their bully tactics
             | 
             | You might disagree with Apple's move, but all the EU has is
             | power. Apple provides value, from which it derives money.
             | The EU is combatting it not with an environment that allows
             | competitors to arise. It's combatting value with power.
        
               | TwentyPosts wrote:
               | I don't know, seems to me like the EU is providing plenty
               | of value to me.
               | 
               | In fact, the EU is making changes that will in fact make
               | it easier for competitors to arise, so I really don't
               | know what you're on about.
        
               | trealira wrote:
               | This situation is like if the majority of the EU's
               | transportation infrastructure (e.g. roads, train tracks,
               | etc.) were owned by a handful of private American
               | companies. Whatever value they provide (maybe it's really
               | good infrastructure), their power comes from their
               | overwhelming dominance and control of these sectors of
               | the economy (i.e. transportation/tech). Don't act as
               | though Apple is some powerless and altruistic party.
        
           | elevatedastalt wrote:
           | Developers unfortunately don't have any practical choice. As
           | long as rich people keep buying Apple phones (I am
           | specifically targeting phones here, because I think those are
           | the ones that matter for this discussion, not Macbooks), this
           | shit will continue.
           | 
           | Buying an Apple phone is as strong a signal as you can get
           | that someone has a) a lot of discretionary income and b) a
           | propensity towards paying for luxuries that no app developer
           | who intends to make money can afford to ignore them in this
           | "you'll own nothing and be happy" hellscape we have created.
        
             | sneak wrote:
             | Rich people? Everyone wants iPhones, they are by far the
             | best smartphones.
             | 
             | I'm not defending Apple's anticompetitive nonsense but this
             | comment seems to ignore the elephant in the room about
             | _why_ they have the opportunity to be anticompetitive: they
             | make the best smartphone user experience by far and
             | consumers really really want that. They don't understand
             | that the censorship and racketeering comes fully integrated
             | and inseparable (until today) with the rest of that UX.
             | 
             | Most users are happy to outsource the sysadminning of their
             | phones to Apple, and the job Apple does is good enough for
             | them. This is why iOS malware in the wild isn't a
             | widespread thing like it is on Android.
        
               | elevatedastalt wrote:
               | "Everyone wants iPhones"
               | 
               | Anyone is free to "want" anything. But they need to be
               | rich to actually afford it.
               | 
               | Also, I think it's a HN bubble thing to think that the
               | vast majority of iPhone users know or care about Apple's
               | fine-tuned App Store-related extortion or their privacy
               | promises.
               | 
               | In fact until recently Apple had made it literally a
               | bannable offence on the App Store to EVEN INFORM PEOPLE
               | that Apple was taking a cut of their money.
               | 
               | FB collected money through their apps for charity
               | fundraisers and Apple not only wanted 30% of that, but
               | they refused to let FB EVEN INFORM their customers that
               | this was happening.
               | 
               | I am sorry for using all caps but if you seriously do not
               | see how insane this is becoming, we are operating on very
               | different axioms.
               | 
               | Apple makes good hardware and decent software and has
               | managed to maintain a patina of luxury and class and
               | 'high society' for all these years, yes. Completely
               | agreed.
               | 
               | Side note: I don't want an iPhone and have in 20 years of
               | adult life never paid for an Apple product.
        
               | cyberax wrote:
               | Best experience? Lol, nope.
        
               | simsla wrote:
               | I don't. And I don't actually know many people with
               | iPhones apart from my parents who've been buying
               | everything Apple releases since the nineties.
               | 
               | There seems to be a big difference between the US and the
               | EU here.
               | 
               | (FWIW, I love MacBooks, but in my opinion iOS is just
               | subpar.)
        
               | andrewaylett wrote:
               | I quite like Apple hardware -- and indeed I'm typing this
               | on a (second-hand) Macbook. I'd prefer not to have to use
               | their software though, thank you very much. The good news
               | is that Firefox works on pretty much everything that's
               | not an iPhone or iPad.
        
               | mr_toad wrote:
               | By worldwide standards you need to be rich. Even a cheap
               | second hand iPhone is a months wages in some countries.
        
               | dotancohen wrote:
               | > Rich people? Everyone wants iPhones, they are by far
               | the best smartphones.
               | 
               | Why do people think this? I've been using a Samsung Note
               | with the Wacom stylus for over a decade. Every now and
               | then I try an iPhone and the experience is good, but not
               | great. The UI noticeably lags on any iPhone over a year
               | old. The keyboard is annoying and lacks features I use,
               | and third party keyboards don't integrate properly. No
               | consistent back button behaviour, it's up to apps to
               | implement and each does it differently. There is no way
               | to sync the calendar or contacts with Webdav, not even
               | with third party apps. So far as I know, there is no ADB
               | equivalent.
               | 
               | Other than the phenomenal camera, which I think the newer
               | Samsung S-series phones with the stylus match, I fail to
               | see the appeal of the iPhone. Well, it is an appealing
               | device, but not the "best" device for many workflows.
        
               | FirmwareBurner wrote:
               | You said something negative about iPhones on HN. Prepare
               | for the incoming wave of downvotes.
        
           | orasis wrote:
           | iOS developer here. As long as you make < $1M/year their cut
           | is 15%, which is absolutely worth it considering the quality
           | of the App Store and payment experience and the fact that iOS
           | users actually pay unlike Android. When I hit that 30% fee,
           | however, I'm not going to be so stoked.
        
             | spywaregorilla wrote:
             | it is worth it only because they forbid alternatives
        
               | rollcat wrote:
               | Consider the context. There are alternatives (Android,
               | and everyone else in the mobile space that tried and
               | didn't make it), and as orasis pointed out, the users
               | there aren't that keen on making purchases.
        
               | spywaregorilla wrote:
               | The valuable target is "iphone users" not "app store
               | users". They're only the same because apple forbids
               | competition with itself.
        
               | bloppe wrote:
               | This is what people struggle so hard to get. You wouldn't
               | say 15% was "worth it" if you could get the exact same
               | quality for 3%.
        
               | barkerja wrote:
               | But could you get the same user base?
        
               | bloppe wrote:
               | At least you can try
        
               | orasis wrote:
               | Sure I would like higher margins, but I'm running a
               | business, and if the rent I'm paying is worth the
               | location then it's worth it.
        
               | bloppe wrote:
               | Of course. But if it's not, you shouldn't be stuck.
        
               | sureglymop wrote:
               | Exactly. To give an example, on macOS there is the mac
               | app store. But over time other distribution platforms
               | such as SetApp [0] have emerged. But developers can
               | actually enlist their apps in both of these "stores"
               | (setapp is subscription based) which probably increases
               | their potential revenue.
               | 
               | [0]: https://setapp.com/
        
             | shmatt wrote:
             | I know the Android vs. iOS conversion rates first hand for
             | many years. Working for a large US fashion company that had
             | >50% of transactions online, the conversion rates for
             | Android were comically low.
             | 
             | I have a feeling there will be a similar split with iOS
             | users who are installing 3rd party app stores vs. iOS users
             | who choose to stay locked in
        
             | zerr wrote:
             | > the quality of the App Store
             | 
             | What does this mean? Last time I checked, the App Store was
             | full of trash, similarly to Play Store.
        
             | d0100 wrote:
             | > the fact that iOS users actually pay unlike Android
             | 
             | That's not related to store quality, but of the users
             | purchasing power
        
               | KerrAvon wrote:
               | From the developer perspective, that is a big component
               | of store quality.
        
         | turquoisevar wrote:
         | > So Apple is going to continue gatekeeping all apps with an
         | Apple-run review process and they will keep charging developers
         | fees[1]
         | 
         | To a much lesser degree, but yes. The DMA explicitly allows for
         | this.
         | 
         | > In fact, it will be impossible for alternative stores to
         | offer free apps because they will owe Apple EUR0.50 per install
         | after the installed base passes 1M (updates count as
         | "installs").
         | 
         | This is misreading. Alternative stores would only owe a CTF for
         | their own store being installed (no threshold). The free apps
         | within the store are subject to the threshold and are to be
         | paid by the developers of said apps.
         | 
         | > They're also going to gatekeep alternative stores with a
         | vetting process that will probably exclude anything community-
         | run.
         | 
         | Yes. Pretty much.
         | 
         | Apple will require a letter of credit of $1M for any potential
         | alternative store, this is in part for liability reasons and in
         | part to better ensure the marketplace can fulfill its duties in
         | terms of safety etc. I think it's pretty reasonable, but yes,
         | it is a hurdle for community run or grassroots alternative
         | stores.
         | 
         | > Perhaps the most interesting thing is they appear to be
         | cutting the App Store commission to 10%, giving the lie to
         | their claims that their fees are reasonable due to the service
         | they provide.
         | 
         | Your premise is off. They claimed, the agreement structures it
         | as, and the courts accepted, that the commission was primarily
         | to pay for Apple's IP, with services being secondary.
         | 
         | Whether something reasonable or not differs from reasonable
         | mind to reasonable mind. So I can't make any judgement calls on
         | that.
         | 
         | But the way they've restructured the fees for the EU definitely
         | suggests a consistent logic on the part of Apple.
         | 
         | They still offer the 15% commission for small developers and
         | renewals after the first year and 30% for big developers.
         | 
         | Alternatively they offer a fee structure that is split with an
         | a la carte character.
         | 
         | Namely:
         | 
         | - 10% or 17% commission for small or big developers
         | respectively for the use of App Store services - 3% payment
         | processing fee if you use Apple's IAP payment processing -
         | EUR0.50/install for each unique install in a year as Core
         | Technology Fee (i.e., for use of IP) after 1M installs in a
         | given year
         | 
         | With the last few, the IP fee, not being optional. Which makes
         | sense because all apps use Apple's frameworks and other IP
         | whether you use their payment processing or App Store services
         | or not.
         | 
         | So I don't see a lie on the count of subjectivity and on the
         | count of consistent logic.
         | 
         | > The most interesting thing that's not mentioned here is
         | exactly how the inevitable geofencing will work to enforce that
         | the rest of the world doesn't get to use alternative stores or
         | browser engines.
         | 
         | A while back there was a daemon found that fulfills this job. I
         | believe it was called countryd and it uses a combination of
         | cellular network, account data, WiFi country code and the like.
         | 
         | > On top of the annual Apple developer program fee that they
         | conveniently forget to mention, plus the requirement to do
         | builds and signing on physical Mac hardware purchased from
         | Apple.
         | 
         | The annual fee is negligible and spent as soon as you start
         | submitting a a build or two per month.
         | 
         | The hardware cost is an argument that always makes me chuckle
         | because there's always cost in tooling involved. Whether you
         | buy a hammer, a windows laptop or a Mac. At that point why stop
         | there, why not throw in the cost of electricity and an internet
         | connection?
        
           | simplyluke wrote:
           | > ensure the marketplace can fulfill its duties in terms of
           | safety etc. I think it's pretty reasonable
           | 
           | I upvoted you because this contained some of the most useful
           | information in the thread for folks who aren't reading the
           | article (which they should). That said, it's beyond sad to me
           | that we've reached a point where people are considering it
           | very reasonable that only large corporate entities with the
           | power and intent to censor are able to distribute software.
           | The web had it right, and I'm really grateful it was around
           | before mega-corporations and governments were keen to control
           | the power of individuals using it.
        
           | oersted wrote:
           | > The hardware cost is an argument that always makes me
           | chuckle because there's always cost in tooling involved.
           | Whether you buy a hammer, a windows laptop or a Mac. At that
           | point why stop there, why not throw in the cost of
           | electricity and an internet connection?
           | 
           | Well, they are not forcing you to buy their specific brand of
           | overpriced electricity or internet connection are they?
           | 
           | Forcing you to buy their hardware to develop is obviously an
           | implicit unavoidable extra fee on the developer. There's
           | nothing technically special about their hardware in terms of
           | compiling a program, it's again anti-competitive.
           | 
           | And no, this is not common practice, the vast majority of
           | software is developed with zero cost of tooling. Besides a
           | minimal computer that can run an editor and a compiler, of
           | course, purchased from a very diverse and open market, for
           | arbitrarily cheap prices nowadays.
        
           | Aeolun wrote:
           | > Apple will require a letter of credit of $1M for any
           | potential alternative store
           | 
           | This is nonsense of the highest order. How is that 'allowing'
           | alternative app stores. That's just gatekeeping by a
           | different measure.
        
         | andersa wrote:
         | No, apple is not going to continue gatekeeping. However, it
         | seems they will need a proper bitchslap to correctly understand
         | their role here. This post (by apple) is actually ridiculous.
        
           | kj99 wrote:
           | I don't think that's going to be as easy as you think. The
           | DMA is a rule change for everyone, not a punishment aimed at
           | Apple. If what Apple is proposing is legally compliant with
           | it, then they are going to need to change the rules again for
           | everyone, not just Apple.
        
             | andersa wrote:
             | It's (to me) clearly non-compliant with its intention. It's
             | now for courts to decide whether that is the case, or for
             | politicians to fix the law to patch this backdoor if there
             | was one. But it will be fixed.
        
       | w4rh4wk5 wrote:
       | So, long story short, I won't be able to simply side-load an app
       | on iOS like I can do with Android today, can I?
        
         | tomashubelbauer wrote:
         | That's what I wanna know. How do I build an XCode project
         | completely offline, not signed into my Apple ID on anything,
         | not paying the 99 USD fee and just AirDrop it to my phone or
         | whatever. I am hoping DMA brings this ability and lets me make
         | personal apps just for myself. Reading this gave me the
         | impression Apple Apple is complying in ways which might not
         | give me this ability. I remain confused as to what the actual
         | status of this is.
        
           | anfilt wrote:
           | Same because if sideloaded apps require this notarization
           | that negates the whole point sideloading. Notarization still
           | requires apple to review the app from reading the post by
           | apple. If they don't like the app they can refuse to notarize
           | it defeating the whole purpose of sideloading. This still
           | allows apple to decide what apps can and can't be installed
           | on devices they do not own!!! IF this turns out to be the
           | case.
        
         | crazygringo wrote:
         | Nope, not at all. This is enabling third-party app stores.
         | Nothing like sideloading at all.
        
         | Squarex wrote:
         | you already could in a way... by using altstore[0] on non
         | jailbroken devices... It's not as straightforward as on Android
         | but it is possible (there were even some builds of blink
         | engine)
         | 
         | [0] https://github.com/altstoreio/AltStore
        
       | vdaea wrote:
       | I want to be able to install pirated IPA files so I can, for
       | example, use Spotify Premium for free. I have always been able to
       | do this with APK files on Android. Will I be able to do that on
       | iOS after these changes are in place? AltStore is a bit annoying
       | to use.
       | 
       | From other comments I am suspecting this won't be possible so
       | this new regulation is the worst of both worlds: we will be
       | forced to install 3rd-party stores for some apps but we won't be
       | able to install any app we want outside of stores. And on top of
       | that, one of those browser selection popups whenever we set up
       | our device.
        
       | jallasprit wrote:
       | Highly recommend reading some of the actual text from the
       | regulation: https://commission.europa.eu/strategy-and-
       | policy/priorities-...
        
       | roamerz wrote:
       | My fear for end users is that once an alternative App Store opens
       | or direct side loading is allowed it will reduce users options
       | and harm the users ability to effectivly control privacy.
       | 
       | An example of this might be the Facebook app. Currently it's only
       | available in the official App Store where by design Apple, on our
       | behalf, defines and enforces policies that protect the users.
       | 
       | With an alternate path to app installation Facebook has the
       | option of pulling the app in from the official store thus forcing
       | the user to accept policies that are more in favor of the company
       | than that would otherwise happen if they needed to adhere to
       | Apples App policies.
       | 
       | Of course the users could just opt out and not use the app at all
       | but what if it were something that user needed in order to
       | 'exist' such as a banking app or something his/her employer
       | required per terms of employment?
        
         | realusername wrote:
         | > An example of this might be the Facebook app. Currently it's
         | only available in the official App Store where by design Apple,
         | on our behalf, defines and enforces policies that protect the
         | users.
         | 
         | My counterargument to that is even the current status quo
         | doesn't work for privacy. Facebook can still get less data from
         | the browser version compared to the app and that's why they are
         | pushing hard for an app install. What would work is tighter
         | sandboxing similar to the web, not custom reviews.
        
         | sourcegrift wrote:
         | So the user has to be at the whims of a dominant player anyway.
         | And if so, why do you prefer the whims of Apple?
        
           | roamerz wrote:
           | I buy Apple products because in my opinion, they work on my
           | behalf to protect my interests better than the other options
           | available to me.
           | 
           | I think they have been leading in this area and by virtue of
           | competition have pushed other vendors to do the same. I can't
           | imagine Android based devices would be nearly as privacy
           | focused today if it weren't for users moving to the Apple
           | ecosystem in search of better security.
        
             | cherryteastain wrote:
             | You have degoogled Android options like GrapheneOS that are
             | far, far better for your privacy than Apple devices.
        
               | roamerz wrote:
               | That is likely true and I was in that game for awhile but
               | tired of the effort required and the limited hardware
               | that would be fully functional and reliable as a
               | production device.
               | 
               | With Apple it's just easier and I can focus on other
               | areas of life and just use my phone as the tool it is
               | rather than spending untold hours making everything work.
               | 
               | Truth be told there was a time in my life when I actually
               | enjoyed fiddling with that but I got my fill and am on to
               | other priorities. There is only so much time in the day.
        
               | ssbash wrote:
               | GrapheneOS devices lack push notifications, and lot of
               | other features that make it unviable for most users.
               | 
               | Making exceptions like installing the Aurora Store or
               | microG, defeat the point of a degoogled phone.
               | 
               | iOS can't be hardened it to a 0 telemetry state like
               | GrapheneOS, but it is a fully featured OS.
               | 
               | It strikes the right balance for general consumers, and
               | prosumers like myself.
        
           | roughly wrote:
           | Because by and large they've spent the last decade building
           | features that have allowed me to preserve my privacy from
           | companies who've spent the last decade trying to pry into my
           | personal life.
        
           | hedora wrote:
           | Only having to deal with Apple's BS is likely better than
           | being at the whims of all the dominant players. The latter
           | creates a race to the bottom with no hope of improving the
           | ecosystem.
           | 
           | I think that's the main reason iOS is slowly eating Android's
           | global market share, and why it remains the market leader in
           | the US. As bad as iOS is for privacy and respecting user
           | choice, Android is worse in practice. There's an argument
           | that Android's openness benefits the end user, but it falls
           | apart in practice: almost all third party apps (and certainly
           | the ones that other people force you to use) depend on Play
           | Services, which is a giant pile of surveillance capitalism
           | and battery drain.
           | 
           | Having said that, I'd like to be able to toggle my iPhone
           | into EU mode and sideload a few things.
        
             | mcfedr wrote:
             | I think lock-in (iMessage and such) better explains apple's
             | growth, and an unlimited marketing budget
        
           | cmdli wrote:
           | Not OP, but Apple tends to be a lot more straightforward in
           | how they make their money. Their products cost more for the
           | same technology, but in return they try their best to provide
           | me with a good experience (to keep me buying their overpriced
           | products). I don't blame those who go with option of Android,
           | but I personally prefer to just pay a set, known amount of
           | money up front.
        
             | willsmith72 wrote:
             | > I don't blame those who go with option of Android, but I
             | personally prefer to just pay a set, known amount of money
             | up front.
             | 
             | I don't get it, what are some examples where Android is
             | more misleading about charging you?
        
         | colinmorelli wrote:
         | Unless this user has never used a device running something
         | other than iOS, they've already dealt with this.
         | 
         | But this concern requires a few things to be true:
         | 
         | - An alternative app store is created that does not employ any
         | form of restriction to protect users from this
         | 
         | - Legitimate apps that an end user needs see value in
         | publishing themselves on this alternative app store
         | 
         | - There is a critical mass of users that prefer the alternative
         | app store, such that the legitimate app publisher no longer
         | sees value in publishing to Apple's app store
         | 
         | - As a result, those users who would have preferred the privacy
         | and safety that Apple provides are now forced to use the new
         | app store
         | 
         | This is a possible doomsday scenario, but it's not clear to me
         | that enforcing and protecting a market in which Apple is
         | effectively guaranteed a profit on everyone else's apps is the
         | right solution? If this were to happen, perhaps we address
         | those apps through direct legislation that targets user
         | privacy, akin to what the EU has started to move on? Or a
         | solution similar to this.
        
           | tambourine_man wrote:
           | > Unless this user has never used a device running something
           | other than iOS, they've already dealt with this
           | 
           | Right, and they hate it. There's a reason why the iPhone and
           | App Store were such a massive hit. People will choose
           | convenience and security over freedom most of the time.
        
             | beeboobaa wrote:
             | People also willingly get addicted by TikTok. Sometimes the
             | masses need a little help.
             | 
             | And before you argue against this, Apple fans use the exact
             | same argument: Apple knows best, we don't want to think for
             | ourselves.
        
               | tambourine_man wrote:
               | I don't understand what point you're trying to make.
        
               | threeseed wrote:
               | Apple gave the masses help.
               | 
               | You seem to be ignoring this fact and blindly arguing
               | that the Mac/Windows world of installing apps is
               | superior.
               | 
               | Which many of us disagree with.
        
               | DrBenCarson wrote:
               | The only way to help the masses is your way?
               | 
               | Apple helped the masses, and the masses reward Apple by
               | being the most valuable user base in the world
               | 
               | https://9to5mac.com/2023/09/06/iphone-users-spend-apps/
        
               | beeboobaa wrote:
               | > The only way to help the masses is your way?
               | 
               | That's what Apple thinks, yes.
               | 
               | > Apple helped the masses, and the masses reward Apple by
               | being the most valuable user base in the world
               | 
               | Yes, rich people buy (perceived) luxury products. Apple's
               | greatest skill is positioning itself as a luxury product.
        
               | DrBenCarson wrote:
               | I hesitate to respond because the idea that Apple is a 3T
               | marketing firm is moronic
               | 
               | Let's not pretend Apple isn't building the best consumer
               | silicon in the world and the most secure and user-
               | friendly consumer operating systems in the world. That's
               | not even considering their supply chain innovations.
               | 
               | Apple devices are superior to their competition in just
               | about every objective measure.
        
               | smoldesu wrote:
               | I'm in stitches reading the responses to this comment.
               | One day all of us will be dead, and only some of us will
               | have wasted breath defending a soulless corporation we
               | took for a savior. Smile, your wasted effort is preserved
               | in candid digital amber!
        
             | orangecat wrote:
             | _Right, and they hate it._
             | 
             | Citation needed. People hate that they can buy games from
             | Steam rather than having to go through the Windows app
             | store?
             | 
             |  _People will choose convenience and security over freedom
             | most of the time._
             | 
             | And if that's their choice, fine. But it should actually be
             | a choice.
        
           | danaris wrote:
           | I think you may be missing part of what the GP is saying: the
           | concern isn't (primarily) that an alternative App Store will
           | _overall_ become more popular than Apple 's. It's that
           | _specific apps_ like Facebook will create their own App
           | Stores whose primary purpose is to distribute their one or
           | small number of apps without the restrictions Apple places on
           | privacy.
           | 
           | So the Facebook app (and Instagram, WhatsApp, and whatever
           | else Facebook owns these days) would be able to collect as
           | much data as the OS itself allows, without any kind of
           | warnings before install.
           | 
           | It could potentially even use private APIs of some sort to
           | bypass Apple's OS-level permissions dialogs and collect data
           | without even asking the user first--it's unclear, at this
           | point, to what extent Apple would be able to police this sort
           | of behavior from motivated bad actors like Facebook when
           | they're not being distributed through Apple's App Store.
        
             | jamil7 wrote:
             | Couple of things.
             | 
             | iOS is sandboxed so they can't do anything outside of the
             | context of that app. To use any APIs that would require a
             | permission dialogue you have to make a request to get a
             | handle on them which only happens after a user grants
             | permission, you can't just reach into these. This is baked
             | into the OS. Apps like the ones you're talking about
             | already hoover up is much data as possible in this context.
             | 
             | iOS itself is actually really good at this and can be
             | improved and hardened further, Apple wants you to believe
             | it's somehow their review process and strict distribution
             | channel that makes this possible.
        
         | rondini wrote:
         | The EU already has robust digital privacy laws and is likely to
         | continue passing laws to protect their citizens. I think it's
         | much better to take control away from Apple and place it in the
         | hands of regulators that represent the people directly.
        
           | brandensilva wrote:
           | I mostly agree with you but from the sounds of the news
           | across the pond it seems like the EU government, as well as
           | our own, wants to eliminate encryption, VPNs or add back
           | doors into systems to some degree.
           | 
           | There are obvious reasons to do so to combat crime but at the
           | expense of privacy, freedom, and anonymity.
           | 
           | And I've quite been happy to see Apple stand up against such
           | government control but fear the trend this will set.
        
             | nathanlied wrote:
             | >the EU government, as well as our own, wants to eliminate
             | encryption, VPNs or add back doors into systems to some
             | degree.
             | 
             | This is a continuous concern - some sectors of the EU
             | indeed want to do that. So far, they've been mostly
             | unsuccessful in getting their agenda through, either
             | because other politicians have more influence, or due to
             | listening to public protest/complaints. Still, that's no
             | different than other healthy democracies - the people must
             | vote, both in national elections (EU heads of state propose
             | the European Commission's president to the Parliament), and
             | European elections (who elect said Parliament) in order to
             | keep reasonable people at the helm as much as possible.
        
             | smoldesu wrote:
             | > And I've quite been happy to see Apple stand up against
             | such government control
             | 
             | Where, exactly?
             | 
             | Apple complies readily with thousands of warrantless
             | surveillance requests[0] from around the world, every year.
             | They've been a cardholding PRISM program member for over a
             | decade, and just a few months ago admit that push
             | notifications are also government-monitored[1].
             | 
             | Outside of eagerly marketed examples like San Bernadino,
             | Apple appears utterly compliant with government control.
             | 
             | [0] https://www.apple.com/legal/transparency/
             | 
             | [1] https://www.macrumors.com/2023/12/06/apple-governments-
             | surve...
        
           | rahkiin wrote:
           | The word 'directly' barely applies when it comes to the EU
           | representatives or commission :)
        
             | tfourb wrote:
             | EU representatives are literally elected by the population
             | under the same rules as national legislators. EU commissars
             | are appointed directly by the elected governments of EU
             | member states, similar to ministers/secretaries on the
             | national level. Stop spreading misinformation.
        
               | blibble wrote:
               | EU commissioners are appointed by someone who is
               | appointed by someone who is appointed by someone who is
               | elected
               | 
               | by definition this is not direct representation
        
               | iknowstuff wrote:
               | The commission is only one of the branches. The
               | Parliament is directly elected, and the Council is heads
               | of states.
               | 
               | Most countries don't elect their prime ministers
               | directly, they're appointed by their parliaments
        
               | iknowstuff wrote:
               | ugh I'm so sick of the clueless brexiteer talking point
               | about bUrEauCRaTs!
        
           | roamerz wrote:
           | I would say to you that aren't those very regulators to which
           | you refer doing their very best to weaken the users ability
           | to maintain privacy and not be snooped on? I don't know about
           | the EU but here in the U.S. there are always pushes afoot to
           | break users control of encryption and other protections.
        
           | dmitrygr wrote:
           | > I think it's much better to take control away from Apple
           | and place it in the hands of regulators that represent the
           | people directly.
           | 
           | Those are the same regulators who keep trying to ban
           | encryption, right? Just making sure.
        
             | uniqueuid wrote:
             | Technically speaking no, because regulation is performed by
             | national data protection authorities whereas the people
             | you're speaking of are some members of the European
             | parliament.
        
           | bastardoperator wrote:
           | Yeah, those annoying GDRP cookie warnings on every site are
           | super robust, what would we do without them... /s
        
             | fsflover wrote:
             | These warnings are not required if you don't spy on your
             | users. Where are they on HN?
        
               | bastardoperator wrote:
               | Using a cookie or sessions does not equate to spying. Is
               | HN in the EU? Does it use cookies? Absolutely. As far as
               | those useless messages go, I just use a plugin to remove
               | them at this point because they're a waste of resource.
        
               | fsflover wrote:
               | Session cookies do not require the warnings either.
               | 
               | > Is HN in the EU?
               | 
               | It doesn't matter as long as it's used by EU users.
        
           | tristor wrote:
           | > The EU already has robust digital privacy laws and is
           | likely to continue passing laws to protect their citizens. I
           | think it's much better to take control away from Apple and
           | place it in the hands of regulators that represent the people
           | directly.
           | 
           | Laws don't protect privacy. What protects privacy is
           | technical mechanisms for people to do so.
        
             | tsimionescu wrote:
             | The very opposite is true. Technical means can't ever
             | protect privacy from a determined attacker.
             | 
             | There is even a country that intercepts and MITMs all TLS
             | traffic (one of the stans, forget which one). Of course,
             | browsers don't recognize their certificate. So, you have a
             | choice: you either trust the government MITM cert yourself,
             | or you don't access the web. Laws trump technology every
             | time.
        
               | tristor wrote:
               | My most charitable response would be that /both/ are
               | required, but your example is one where law is taking
               | away privacy, not one where law is granting privacy. The
               | law cannot grant privacy, because the law is slow to act.
               | We have recently had cases where the government and
               | private actors/companies have violated privacy rights in
               | western democracies and it took multiple years to see any
               | semblance of justice done, and the victims were not made
               | whole.
               | 
               | Laws that prevent technical mechanisms effectively
               | prevent the enforcement of laws that protect privacy,
               | because bad actors can still break the law. The law
               | provides some means to get justice, in theory, after a
               | bad actor has already violated your privacy. Technical
               | means provide you a mechanism /you control/ to actually
               | enforce that you have privacy. You need both, but the law
               | alone is woefully insufficient.
        
         | oceanplexian wrote:
         | > My fear for end users is that once an alternative App Store
         | opens or direct side loading is allowed it will reduce users
         | options and harm the users ability to effectively control
         | privacy.
         | 
         | This is like some weird 1984 double-speak. How does letting
         | users install Apps from more stores "reduce their options"?
         | Would you have "more options" if I told you that you're only
         | allowed to shop at Amazon.com and your browser will block any
         | competing online retailers? Are you being harmed by the fact
         | that you can buy products from more than one online store?
         | 
         | And the whole secondary argument is some kind of joke right, as
         | 80% of every "free" app in the App Store requests data on your
         | location, sensitive privileges, and all of them use coercive
         | techniques to trick users into accepting. Whatever approval
         | process Apple is is using with the App Store is far from
         | protecting users.
        
           | babypuncher wrote:
           | It depends on what we are defining as options.
           | 
           | Right now, you can choose between getting Facebook from
           | Apple's App Store, where Facebook has to comply with fairly
           | strict privacy rules to remain available. Or, you can use
           | Facebook on a non-Apple platform where no such rules exist
           | (browser, Google Play). This choice exists because the App
           | Store is the only way for Facebook to practically deliver its
           | product to iPhone users.
           | 
           | If Apple is forced to allow third-party stores, then yes,
           | users have more choices on where to get their apps. But it
           | would allow Facebook to take their app off the iOS App Store
           | and put it somewhere without Apple's stricter privacy rules,
           | taking away the users option to choose a version that doesn't
           | have things like cross-app behavior tracking.
           | 
           | I view it very much as a "pick your poison" scenario, where
           | Apple is merely the lesser of two evils. I would much rather
           | live in a world where government regulation renders
           | Facebook's shitty business practices obsolete, then Apple
           | wouldn't be able to use basic rights like privacy as a
           | product differentiator.
        
             | wvenable wrote:
             | As soon as someone discovers the non-App store version of
             | Facebook is somehow worse then there will be a thousand
             | Facebook posts and articles telling you not to install it
             | that way.
             | 
             | I have an Android phone and I almost always install apps
             | from the store but I have a very important handful of apps
             | that I've sideloaded (or gotten from F-droid). Some of
             | those apps do more to ensure my privacy than "official"
             | ones.
        
               | babypuncher wrote:
               | > As soon as someone discovers the non-App store version
               | of Facebook is somehow worse then there will be a
               | thousand Facebook posts and articles telling you not to
               | install it that way.
               | 
               | The problem is, Facebook could easily take the iOS App
               | Store option away and make the alt-store option
               | mandatory. And they have the power to do so and get away
               | with it. People are too entrenched in their ecosystem,
               | and there's no viable path off of it. User protests like
               | this on social media rarely end in favor of the users.
               | 
               | I'm one of the people that quit Facebook entirely, and it
               | does actually hurt me IRL. Too many friends and family
               | members coordinate events and share news exclusively
               | through Facebook.
        
               | wvenable wrote:
               | They could do that now on Android but they don't because
               | the Play store is biggest distribution channel.
               | 
               | I feel like the argument falls a bit flat when
               | sideloading exists on Android, Android has 70% of the
               | global market share, and none of these supposed evils
               | have happened.
        
           | hedora wrote:
           | As an example: Some EU government could force people to turn
           | on side-loading to install an app that's needed if you want
           | to access public services. The app could bypass your phone's
           | privacy protections, and feed the data back to the local
           | government.
           | 
           | In the US, if Android side-loading were more common, we'd
           | already have this, except that companies would require it.
           | 
           | In the EU, they'd probably crack down on companies that tried
           | to do this. However, although it's technically illegal for
           | governments to do such things, apparently most governments
           | routinely break the anti-mass-surveillance laws.
           | 
           | On iOS, Apple has banned many bad actors for such shenanigans
           | (although they still allow spyware from large companies like
           | meta and google).
        
             | cruano wrote:
             | > The app could bypass your phone's privacy protections
             | 
             | iOS != App Store
        
         | lukeschlather wrote:
         | What do you think of this thread:
         | https://code.briarproject.org/briar/briar/-/issues/445
         | 
         | The idea that Apple is on the side of privacy here is not
         | really realistic. In fact Apple has designed AirDrop etc. to
         | make it easy for countries like China to control AirDrop
         | traffic, and they have put down technological safeguards to
         | prevent actually private tools like Briar from functioning.
        
         | fouric wrote:
         | > My fear for end users is that once an alternative App Store
         | opens or direct side loading is allowed it will reduce users
         | options and harm the users ability to effectivly control
         | privacy.
         | 
         | This is massively misinformed. The majority of privacy controls
         | exist _in iOS itself_ completely independently of the
         | distribution method, and many more unimplemented potentially
         | beneficial privacy controls can also be implemented at that
         | level. This has been true for years.
        
           | roamerz wrote:
           | Interested to read up on that. Do you know of any articles
           | that would provide an overview of how that works? In laymen's
           | terms?
        
           | Txmm wrote:
           | Even with controls on the device companies act in bad faith
           | and take liberties with your privacy - I was going to the
           | beach yesterday and my friend shared his location through
           | messenger, to view it I had to share my precise location too
           | - why? You can deny the permission all you want but that
           | won't stop them blocking features unless you tick the box,
           | even if it is unrelated or not needed for the functionality.
        
         | matt3210 wrote:
         | The notarizing part of the new requirements would force
         | facebook to follow guidelines even if their app is not on the
         | official store.
        
         | _aavaa_ wrote:
         | > My fear for end users is that once an alternative App Store
         | opens or direct side loading is allowed it will reduce users
         | options and harm the users ability to effectivly control
         | privacy.
         | 
         | Two wrongs don't make a right. The thing protecting people from
         | abusive behaviour should be the government, not a "benevolent"
         | monopoly.
        
         | jakub_g wrote:
         | FWIW Huawei smart watches are quite popular in some EU
         | countries, but the Huawei health app needs to be installed on
         | newest Android by downloading an APK because Google kicked it
         | out of Play Store.
         | 
         | Even for me, setting this up and giving necessary permissions
         | was non-obvious.
         | 
         | I don't believe any sane big company (except maybe a few with
         | extremely loyal userbase for whom it would make big financial
         | difference) will pull down their app from official app store
         | and force people to go via an alternative store if they can
         | just stay in regular store.
        
       | reacharavindh wrote:
       | Wish list:
       | 
       | A push notification app that allows users with self hosted stuff
       | to send push notifications for free without Apple's blessing.
       | 
       | Open source browser with ublock origin
        
         | kevincox wrote:
         | I heard that Apple now supports WebPush. So you should be able
         | to use this. You may need to set up the subscription in Safari
         | but IIUC after clicking the notification you could be
         | redirected to an app.
        
         | henryfjordan wrote:
         | Checkout https://pushover.net/
         | 
         | I paid $5 once, years ago, and can push notifications to my
         | phone from my custom little self-hosted stuff.
        
       | MR4D wrote:
       | I wonder if side-loaded apps with have green icons.
       | 
       | Seriously though, I expect Apple to do something to differentiate
       | them.
        
         | layer8 wrote:
         | Maybe a green dot instead of a blue one when they are
         | new/updated.
        
       | hn_throwaway_99 wrote:
       | "For users, the changes include new controls and disclosures, and
       | expanded protections to reduce privacy and security risks the DMA
       | creates"
       | 
       | Jesus. Not only is Apple serving us a shit sandwich with this
       | press release, they're telling us it's filet mignon, for our own
       | good.
       | 
       | Is _anyone_ who has been in tech for the past 25 years or so not
       | completely disillusioned with the state of tech as a business?
       | The  "tech optimism" of the late 90s seems like another universe.
       | It feels like every single big tech company is only worried about
       | their business and profits, service to the user be damned.
       | They're _all_ "evil", rotten to the core, 100%, across the board.
       | 
       | New technology (and I'm not talking about how we usually refer to
       | it as Internet/silicon tech these days) used to be about making
       | people's lives better. I think the piece of tech that I most
       | value these days is probably my dishwasher. So much other tech is
       | just actively hostile - think of the HP CEO's recent announcement
       | that we should all owe HP money per page. Like there is a person
       | on the planet who wants that.
       | 
       | As someone who's worked in tech since the .com boom, my
       | disillusionment is on the verge of depression. I'm honestly
       | ashamed at the forces I've contributed to, even if only a
       | minuscule bit.
        
         | crazygringo wrote:
         | I don't know what tech optimism of the 90's you're talking
         | about. That was the era when people called Microsoft
         | "Micro$oft" because they thought it was so greedy and evil.
         | 
         | I don't see anything having changed at all. The more things
         | change, the more they stay the same.
        
           | seydor wrote:
           | > called Microsoft "Micro$oft" because they thought it was so
           | greedy and evil.
           | 
           | Exactly , they weren't praising them for their monopolistic
           | behavior
        
           | ReptileMan wrote:
           | You could literally do whatever you desired on windows. Which
           | is the only thing I want from iphones. There has never been a
           | good reason not to have some form of opt in root on the phone
           | aside from apple greed.
        
             | crazygringo wrote:
             | In the 90's you virtually couldn't buy a computer without
             | Windows because Microsoft forced manufacturers to pay them
             | for Windows for every computer they built and sold, no
             | matter whether that computer contained Windows or not.
             | 
             | And you can still install whatever you want on Macs.
             | 
             | Just saying, let's not look at the 90's as some paragon of
             | openness.
        
               | ReptileMan wrote:
               | I literally could buy computers without windows in the
               | 90-s. Probably 2 or 3 of them. And you could always build
               | your rig from scratch - and no windows then.
        
           | hn_throwaway_99 wrote:
           | I'm talking about the rise of the Internet, and the idea that
           | the Internet would bring us all closer together.
           | 
           | Regarding Microsoft, recall that Google's "Don't be evil"
           | mantra was _specifically_ about contrasting them with
           | Microsoft. That is, the idea that Microsoft used all these
           | dirty tricks to gain prominence (which they did, and which is
           | well documented) but that Google was going to be different
           | and was just going to win by having the better product. And I
           | think most people were optimistic about this, and for
           | 10-15ish years I think Google behaved this way until the
           | demands of  "forever growth" capitalism eventually took over.
        
             | crazygringo wrote:
             | > _and the idea that the Internet would bring us all closer
             | together._
             | 
             | Well that part happened! I'm so much more connected to
             | people and knowledge than I was in the 90's.
             | 
             | But I don't remember any optimism that companies would
             | become less greedy. Google's "don't be evil" was an
             | idiosyncrasy -- literally the only company saying something
             | like that, because they were raking in cash and could
             | afford to. It wasn't a trend.
        
         | seydor wrote:
         | you're a large number of years too late
        
       | meindnoch wrote:
       | So if enough EU people install a free app, the developer will be
       | liable for EUR0.50 per install?
       | 
       | T-thanks EU!
        
         | user_7832 wrote:
         | How is the EU responsible for something Apple did?
        
         | layer8 wrote:
         | Only if you agree to the new terms in order to publish on an
         | alternative app store.
         | 
         | And surely you mean "thanks Apple".
        
         | kiwijamo wrote:
         | Erm it's Apple who has made this decision not the EU.
        
         | Vespasian wrote:
         | Expect that to be challenged by the regulator/courts
         | 
         | Obvious malicious compliance
        
       | user_7832 wrote:
       | > Across every change, Apple is introducing new safeguards that
       | reduce -- but don't eliminate -- new risks the DMA poses to EU
       | users.
       | 
       | It's hilarious how much a trillion dollar company can act like a
       | petulant child when they get worried about losing their financial
       | grip.
        
         | wepple wrote:
         | They're 100% correct though
        
           | Scharkenberg wrote:
           | The DMA poses big risks to Apple's profits.
        
           | wvenable wrote:
           | They are correct that there are new risks but there would
           | also be new benefits for consumers. Apple has done a very
           | good job of mitigating the risks and the benefits to their
           | advantage.
        
       | layer8 wrote:
       | > iOS apps on the App Store will pay a reduced commission of
       | either 10 percent (for the vast majority of developers, and
       | subscriptions following their first year) or 17 percent on
       | transactions for digital goods and services.
       | 
       | So we'll still not be able to purchase Kindle books from the app,
       | it seems.
        
       | filleokus wrote:
       | > [...] enabling developers to use browser engines, other than
       | WebKit
       | 
       | I'm afraid this announcement will turn out to be disastrous for
       | the open web as we know it. Even if some enthusiasts now will be
       | able to use Firefox proper, the real change is that WebKit usage
       | will more than half over night. After this I guess the rendering
       | engine market share will be roughly 80/20 Chromium/Webkit with
       | Gecko as some rounding error.
       | 
       | For how long will it be defensible for the average company to
       | test their site on anything but Chromium?
        
         | jayflux wrote:
         | > the real change is that WebKit usage will more than half over
         | night.
         | 
         | No it won't.
         | 
         | The majority of "normal" users aren't even aware their "chrome"
         | app isn't real chrome, so why would there be a mass install of
         | a different browser? Some will yep but the mainstream aren't
         | going to change their habits over this. Your average person
         | isn't going "damn I wish I could have a different rendering
         | engine on my phone".
         | 
         | Over a longer period of time we'll see some interesting
         | changes, but nothing is going to move the needle in the first
         | few months or even first year.
        
           | graphe wrote:
           | If they allow desktop extensions then I can see it happening.
        
           | filleokus wrote:
           | Based on the data I've seen, about 15-20% of iOS users on
           | mainstream popular (top [?]30) websites in Sweden use Chrome.
           | I'm not sure how representative this is of all of EU. Those
           | 15-20% will be "lost" overnight, or as soon as Chrome drops
           | Webkit on iOS (which is what I meant by overnight).
           | 
           | Maybe it was pessimistic of me to assume Chrome will more
           | than double its user base with the new browswer-picker-modal
           | "overnight". But I would be surprised if it's not noticeable.
           | Normal people will see it and go "Oh that's the logo I click
           | to get the internet on the PC in the study, let's try that,
           | maybe all my football bookmarks will be synced".
        
       | joshspankit wrote:
       | No company should be allowed to both sell the hardware and run
       | the store for 3rd party content.
       | 
       | Edit: Actually I realize my thoughts on this are too emotional
       | and my words aren't coming out in a way that clearly communicates
       | the issues I see.
        
         | endisneigh wrote:
         | Why not? Don't use it if you don't like it.
        
       | thih9 wrote:
       | What does this mean in practice?
       | 
       | 1. Will banned categories like emulators, apps with adult
       | content, or apps competing with apple's products be available for
       | iOS?
       | 
       | 2. One step further, what about apps using internal apis?
        
         | akmarinov wrote:
         | Seems like they will yeah
         | 
         | > Unlike App Store review, notarization will not enforce
         | quality or content standards.
         | 
         | But the publishers of those emulators will need quite a bit of
         | money to keep up with the Apple Core Technology fee
        
           | thih9 wrote:
           | The fee is half a euro per user per year, so a subscription
           | of one euro per year should solve this.
        
             | akmarinov wrote:
             | Not if 10 million people download the app, see that you
             | want 1EUR/year and delete it.
             | 
             | Then you just owe Apple a lot of money
        
       | legitster wrote:
       | Microsoft's: "We look forward to continuing to work with the
       | European Commission to finalize our compliance obligations."
       | 
       | Google: "While we support many of the DMA's ambitions around
       | consumer choice and interoperability, the new rules involve
       | difficult trade-offs, and we're concerned that some of these
       | rules will reduce the choices available to people and businesses
       | in Europe."
       | 
       | Apple: "The changes we're announcing today comply with the
       | Digital Markets Act's requirements in the European Union, while
       | helping to protect EU users from the unavoidable increased
       | privacy and security threats this regulation brings."
       | 
       | Android and Windows have lived in the chaos of open platforms so
       | much that they can shrug off most of these regulations. Apple's
       | entire business model is being a walled garden.
        
         | ilikehurdles wrote:
         | I look forward to having 6 different app stores and launchers
         | installed mostly apps I open once a month.
        
           | speedgoose wrote:
           | I look forward to have emulators and ads free video players
           | without having to go through cumbersome workarounds to
           | install the apps.
        
           | oblio wrote:
           | You do know this doesn't happen on Android, right? There is
           | the option to do it but in practice it barely happens.
        
           | PrayagBhakar wrote:
           | I look forward to having Cydia as an AppStore on my phone
           | again
        
           | Avamander wrote:
           | I look forward to having uncensored versions of apps that
           | don't force idiotic American puritanism on me. Who knows,
           | maybe I'd also like to use a proper Python interpreter once
           | in a while or a torrent client.
        
         | manmal wrote:
         | > Apple's entire business model is being a walled garden
         | 
         | Is it really their business model? They still earn most of
         | their revenue with hardware. I think they'd do just fine even
         | if they opened up more. Their institutionalized control fetish
         | prevents it.
        
       | chipweinberger wrote:
       | Do you need to use an app store?
       | 
       | Can you install software yourself?
        
       | amusingimpala75 wrote:
       | I'm just as much a Firefox fan as anyone, and I use Firefox
       | exclusively on desktop, even going around explaining the
       | benefits, etc. to others.
       | 
       | That said, as much as I have complaints about Safari, if this
       | spreads beyond the EU, that's practically handing Chrome a
       | monopoly on a silver platter. What's to stop them?
       | 
       | I would just like to retroactively reply to the objection that
       | the government can just antitrust regulate Google. Ignoring my
       | general distrust of large-scale government regulation on a free
       | market, I would like to point out how long it took the EU to
       | implement these changes since Apple started these behaviors. If
       | Chrome does obtain a monopoly, we're looking at years before the
       | government even does anything.
        
         | rs_rs_rs_rs_rs wrote:
         | >That said, as much as I have complaints about Safari, if this
         | spreads beyond the EU, that's practically handing Chrome a
         | monopoly on a silver platter.
         | 
         | >Ignoring my general distrust of large-scale government
         | regulation on a free market.
         | 
         | So, free market is fine until free market(the users that will
         | install and use Chrome because it's better than Safari) does
         | something you think it's bad.
        
           | kingsleyopara wrote:
           | That's assuming the free market is what drives users to
           | chrome and not: This browser is unsupported, switch to Chrome
           | now
        
             | amusingimpala75 wrote:
             | Yeah this is what I was intending. I don't have a problem
             | with individuals using Chrome (I think it's a bad choice
             | overall but it's their choice). However "YouTube works best
             | in Chrome" and "GMail works best in Chrome" because they
             | depend on some tracking API, it's not really the choice of
             | the user anymore.
             | 
             | Good thing WebDRM got delayed 'cause I don't want to
             | install Chrome just to use my banking app.
        
           | amusingimpala75 wrote:
           | I think that monopolies are generally bad for the user, but I
           | don't think that government regulation is the proper
           | solution.
        
         | kccqzy wrote:
         | iOS users overwhelmingly prefer Safari. Chrome's market share
         | on iOS is very low and allowing Chrome their own rendering
         | engine isn't going to meaningfully change anything.
        
       | a1o wrote:
       | I don't understand, with this core technology fee I can't sell a
       | game that is finished, only a service as it would otherwise have
       | a possibility of it generating a continuous fee when selling it
       | through the app store.
        
         | layer8 wrote:
         | It's easy to understand: Apple really only wants apps that make
         | them money.
        
           | kaba0 wrote:
           | I mean, they are a company, what did you expect?
           | 
           | Nonprofits are exempted from the fees, so an open-source app
           | store could be possible.
           | 
           | Win-win for everyone (except other companies, but isn't that
           | the point of capitalism?)
        
             | layer8 wrote:
             | It means that you have to set up a nonprofit for your
             | weekend hobby project. The reality is rather that the hobby
             | project is unlikely to happen due to this.
             | 
             | And in Europe there is a slightly different perspective on
             | companies and capitalism. "Making money" is not taken as a
             | blanket justification for anything. Companies have social
             | responsibilities, and there is a balancing of company and
             | consumer interests.
        
               | kaba0 wrote:
               | A single nonprofit can create an alternative app store,
               | and distribute any open-source app from within - this is
               | pretty much how f-droid works on android.
               | 
               | I just don't see how is it a negative change -- eu
               | citizens get more choices, while the eu laws won't be
               | turned against apple itself (a metastore would benefit no
               | one, but meta).
        
         | crazygringo wrote:
         | Of course you can. But you have to distribute it through
         | Apple's App Store, using the existing terms which aren't going
         | away. Then there's no core technology fee.
        
       | newbie578 wrote:
       | Apple must be crazy with their per install charge fee. I am
       | impressed at how obtuse Apple is, and the level they are going to
       | be petty. The hammer will only fall harder.
        
       | toyg wrote:
       | "Yay, finally! Thanks EU!"
       | 
       |  _< checks where he lives>_
       | 
       | "... Fuck Brexit with a rake ..."
        
       | librish wrote:
       | Important to note -
       | 
       | "New business terms available for apps in the EU -- to reflect
       | the DMA's requirements for alternative distribution and payment
       | processing, Apple is also sharing new business terms for apps in
       | the EU. Developers have a choice to remain on Apple's existing
       | terms or adopt new terms that reflect the new capabilities."
       | 
       | So this is essentially Apple making the alternative so
       | unappealing that no-one will switch and status quo is preserved.
        
         | singularity2001 wrote:
         | So for developers it's either stay with Apple 100% or leave?
        
         | yreg wrote:
         | > So this is essentially Apple making the alternative so
         | unappealing that no-one will switch and status quo is
         | preserved.
         | 
         | The new terms are very appealing to the vast majority of
         | developers. Most of us don't have 1M+ installs a year.
         | 
         | They are unappealing to the likes of Facebook or YouTube.
        
           | rvba wrote:
           | Someone can run a botfarm that will download your APP 1M
           | times and you need to pay 45k? Sounds unappealing to me.
        
             | mil22 wrote:
             | $45K _per month_.
        
           | oblio wrote:
           | Someone was saying that updates count as installs.
        
           | bhelkey wrote:
           | From the comments, updates count as installs.
        
           | mthoms wrote:
           | Apparently, once you sell in a non-Apple app store - you
           | can't go back. Not just for the app in question; You, as a
           | developer, can never sell in an Apple EU App Store ever
           | again. Not even unrelated apps.
           | 
           | Still appealing?
           | 
           | "Developers who adopt the new business terms at any time will
           | not be able to switch back to Apple's existing business terms
           | for their EU apps."
           | 
           | See "Why is Apple giving developers two options for business
           | terms in the EU?" https://developer.apple.com/support/dma-
           | and-apps-in-the-eu/#...
        
       | m3kw9 wrote:
       | And where are the pitch forks now that came out when Unity tried
       | to charge per install fees?
       | 
       | If you accidentally went viral on the AppStore you could go
       | bankrupt
        
       | nickmain wrote:
       | > Developers who adopt the new business terms at any time will
       | not be able to switch back to Apple's existing business terms for
       | their EU apps.
       | 
       | This seems like an understated gotcha.
        
       | 85fce wrote:
       | Marketplace developers will need to pay EUR0.50 for each first
       | annual install of their marketplace app. First annual installs
       | included in your Apple Developer Program membership can't be used
       | for marketplace apps.
        
       | whywhywhywhy wrote:
       | Why don't mac apps have a "Core Technology Fee", just think these
       | things fall completely apart when they have a whole platform
       | sitting there without these things.
        
         | smoldesu wrote:
         | You _almost_ feel bad for the MBAs that had to come up with
         | this sad meme. On the other hand, I 'm pretty punch-drunk
         | reading all this and wouldn't mind a few more months of
         | corporate backpedaling. HN tends to make a good spectacle out
         | of it.                 "A certain amount of killing has always
         | been an arm of business," the Baron said, "but a line has to be
         | drawn somewhere. Someone must be left to work the spice."
        
       | akmarinov wrote:
       | > If you take the EU iOS market share of 33.3% and the number of
       | EU citizens (448 million), you get ~150 million
       | 
       | That seems way too low out of 2 billion devices as per Apple to
       | cause any splintering of iOS, it seems to be.
       | 
       | Devs will be targeting the lowest common denominator and also iOS
       | usually goes as the US goes, so other than the EU getting a
       | couple of neat alternative apps - this won't amount to much in
       | the grand scheme.
        
         | kingsleyopara wrote:
         | Citizens != Devices
        
         | abhinavk wrote:
         | Other countries might follow.
        
       | m3kw9 wrote:
       | If I'm a dev in the us and the app goes to the EU AppStore will I
       | be charged with per install fee?
        
       | user2342 wrote:
       | Can anybody explain: do the possibilities of alternate
       | distribution modes and fees (optionally) apply to all developers
       | worldwide or only to EU based developers? I.e. is it developer
       | based or App based?
       | 
       | And furthermore, I - as an EU based developer - have an App that
       | is currently distributed worldwide. After agreeing to the
       | alternate fees, they are only applied to the portion of sales
       | from EU customers. Customers in the rest of the world are handled
       | with the standard fees?
        
       | 1f60c wrote:
       | I love Apple, and I'm frankly shocked that they would put out
       | this statement in its current form. In the opening paras, their
       | barely-contained rage is palpable, and sentences like
       | 
       | > Today, iOS users already have the ability to set a third-party
       | web browser -- other than Safari -- as their default.
       | 
       | make me wonder if anyone proof-read this thing at all. That said,
       | this is a good day for EU users, and I applaud everyone who
       | worked so hard to make this happen.
       | 
       | The notarization requirement seems quite reasonable, and honestly
       | better than I expected.
        
         | TillE wrote:
         | It's a very Steve Jobs tone, much more so than anything I can
         | remember from Apple in recent years.
        
           | titaniumtown wrote:
           | Very well put. I honestly didn't know how Apple was going to
           | announce or implement these changes, but they are definitely
           | not happy!
        
         | coryfklein wrote:
         | The tone seems completely professional? I'm not sure where
         | you're reading the "palpable rage" from. Because they used the
         | word "already"? I'm not seeing it.
        
           | darkhorse222 wrote:
           | In the byline:
           | 
           | > For users, the changes include new controls and
           | disclosures, and expanded protections to reduce privacy and
           | security risks the DMA creates
           | 
           | ...
           | 
           | >Across every change, Apple is introducing new safeguards
           | that reduce -- but don't eliminate -- new risks the DMA poses
           | to EU users.
           | 
           | ...
           | 
           | >The new options for processing payments and downloading apps
           | on iOS open new avenues for malware, fraud and scams, illicit
           | and harmful content, and other privacy and security threats.
           | 
           | That being said I agree with them, the reason android is a
           | buggy, low quality piece of crap is because of their lack of
           | control over their platform. Apple should be able to closely
           | guard the apps that get on users phones because its Apple
           | that will be judged, not the app. We're going to see lots
           | more malware for sure. Lots more dark patterns. I'm not
           | surprised they resent it.
        
             | kj99 wrote:
             | The DMS does create a huge set of new risks. That's clear.
             | Apple has advertised their platform as protecting users
             | from those risks. They need to be able to explain the
             | situation.
             | 
             | These are just facts. I don't see any anger involved.
             | 
             | Obviously opinions differ on how to manage the risk. A lot
             | of people think a more open ecosystem is worth the risk.
        
             | bearjaws wrote:
             | Apple, the brave savior of cell phones.
             | 
             | Nobody has installed an app, yet alone a stable one, prior
             | to Apple. My Windows desktop currently is on fire in the
             | corner of my office.
             | 
             | I try to dial 911 on my crappy Android phone but alas, it a
             | buggy piece of shit and catches fire too. "I'll just put
             | that with the rest of the fire..."
             | 
             | I literally have had one app have a problem on my phone in
             | the last 12 months. You know what I did? I reopened it.
        
               | darkhorse222 wrote:
               | >My Windows desktop currently is on fire in the corner of
               | my office.
               | 
               | Funny you mention windows, an OS I also associate with
               | low quality, scummy programs. Also chock full of adware,
               | but that's not really relevant here.
        
               | bearjaws wrote:
               | Do you even use Apple products? My M1 MBP disconnects
               | from my Airpods and track pad every few hours until I
               | reboot (then it works fine for a few days). Dozens of
               | threads on this. All Apple products being used.
               | 
               | You have to install Chrome from Safari, because its not
               | in the app store, and instead there's a bunch of fake
               | results for Chrome.
               | 
               | There is an entire Wikipedia article on the history of
               | malware for iOS.
        
           | 1f60c wrote:
           | I meant the first two paragraphs. They seem
           | uncharacteristically forceful, and the entire statement seems
           | belittling at times, which is also very unlike Apple.
        
             | tantalor wrote:
             | Apple PR and marketing has always been state-of-the-art in
             | superiority complex.
        
           | frabjoused wrote:
           | > The screen also interrupts EU users' experience the first
           | time they open Safari intending to navigate to a webpage.
           | 
           | This paints it as an unfortunate UX blight demanded by the
           | DMA.
        
             | titaniumtown wrote:
             | Yes, the entire article reeks of the fight between
             | corporate professionalism, complying with the law, and the
             | "vision" they have for their products.
        
       | user2342 wrote:
       | Is the "Core Technology Fee" applied to free Apps?
       | 
       | Example: I make a free App that gets very popular but has a
       | rather seasonal character. Then there is a possibility, that many
       | users will reinstall the App each year for a short time. Then I
       | would have to pay the 50ct per install each year?
        
       | alphabettsy wrote:
       | On one hand Chrome on the iPhone is a win for choice.
       | 
       | On the other hand Chrome gaining further marketshare and having a
       | browser monopoly seems bad.
       | 
       | I guess we'll see what happens.
        
       | Apocryphon wrote:
       | Sounds like the hypothetical AppStoreKit idea I suggested-
       | 
       | https://news.ycombinator.com/item?id=30199125
       | 
       | https://hn.algolia.com/?dateRange=all&page=0&prefix=true&que...
       | 
       | If only Apple had deigned to try this before regulators appeared.
        
       | hank_z wrote:
       | It appears that these changes are not coming to UK. I wonder how
       | UK users feel about it.
        
         | Kelteseth wrote:
         | Why would they, when they left the EU years ago?
        
       | anfilt wrote:
       | Looking through the comments here and I didn't see it. Does
       | anyone have any idea how apple is going to track installs outside
       | the app store?
       | 
       | Is iOS going to be sending data to apple on each app installed
       | even people sideloaded it?
       | 
       | Also will iOS launch an un-notarized app that you side load?
       | Probably not knowing apple, but if it won't I am not sure I
       | consider that side loading in my opinion. This is because then
       | that code still has be reviewed by apple to get notarized. This
       | still gives apple the power to reject apps it does not like which
       | negates the whole point of side loading.
        
         | crazygringo wrote:
         | > _Is iOS going to be sending data to apple on each app
         | installed even people sideloaded it?_
         | 
         | What Apple is implementing isn't sideloading at all -- it's
         | enabling third-party app stores that will track everything the
         | same way Apple's store does, and using Apple's newly provided
         | APIs.
        
       | LoganDark wrote:
       | Of course this is only available in the EU. Why would Apple
       | compromise its monopoly position everywhere else? Just like how
       | Windows also only allows you to override Edge in the EU.
       | 
       | It's starting to get on my nerves that these basic freedoms are
       | being locked to specific regions. It's obvious why it happens,
       | but it upsets me as a consumer.
        
       | drewg123 wrote:
       | Maybe this has already been answered in a downstream thread, but
       | I think it deserves its own thread... For applications delivered
       | via a 3rd party store, how is Apple going to (a) identify them,
       | and (b) count their installs so that it can charge its 0.50 per
       | install fee?
        
         | Vespasian wrote:
         | They'll put that as a requirement to get notarized ans spin
         | some yarn how that is required to maintain "basic security".
         | 
         | I hope the EU will put an end to that real quick.
        
         | spiderice wrote:
         | From the press release
         | 
         | > Notarization for iOS apps -- a baseline review that applies
         | to all apps, regardless of their distribution channel, focused
         | on platform integrity and protecting users. Notarization
         | involves a combination of automated checks and human review
         | 
         | Shouldn't it be pretty trivial to track installs of Apple is
         | notarizing every app? Even if the installs are from other
         | sources?
        
         | rahkiin wrote:
         | For a marketplace to install an app they call the
         | MarketplaceKit installApp() api. Apple can track this as it 1)
         | then points to a url of the marketplace storage 2) the item is
         | notarized and contains thus developer id that needs to pay
        
       | matt3210 wrote:
       | Per install is the worst model and Apple knows that. This is
       | definitely retaliation for being forced to allow sideloading.
        
       | matt3210 wrote:
       | It looks like, while allowing sideloading, apps must still be
       | signed by apple (notarized).
       | 
       | Why do playstation, nintendo, and xbox not need to allow
       | sideloading?
        
         | popcalc wrote:
         | I'm sure this is one reason many people moved over to PC gaming
         | in the last decade.
        
         | matwood wrote:
         | And how can consoles get cuts of revenue when games are sold?
         | It's all about licensing and contracts. Why does Epic get 5% on
         | every game sold using their engine? Same reason. How can
         | publishers sell licenses to libraries with a fixed number of
         | checkouts and time? Same reason. And, this is the reason Apple
         | will point to when demanding their 30% or per install fee.
         | 
         | PCs are the exception in this world.
        
       | asmor wrote:
       | This is the epitome of malicious compliance, and it doesn't even
       | seem very compliant in how the "core technology fee" and the
       | built-in hard dependency on Apple notarizing is handled.
       | 
       | Apple will get slapped for this.
        
       | matt3210 wrote:
       | Why is Apple subject to these rules but not game consoles?
        
         | asmor wrote:
         | because game consoles are not phones, the most common and often
         | sole general purpose computing device people own?
        
         | sureglymop wrote:
         | Game consoles should be also. So, you're asking the right
         | question but I hope you're not trying to make the point that
         | Apple shouldn't be.
        
       | bni wrote:
       | Thats just great, more popups to dismiss, mandated by the EU
        
       | etaioinshrdlu wrote:
       | If we buy a phone in the EU and bring it to the USA, do we get
       | sideloading in the USA?
        
       | natch wrote:
       | Just had a glance so far, but it's great to see Apple pulling no
       | punches in public here.
        
         | bitpush wrote:
         | You spelled grotesque wrong.
        
       | gtvwill wrote:
       | Ah yes apple the shining bastion of what's best for the consumer.
       | /s
       | 
       | Easy fix. Don't make apple apps.
        
       | nprateem wrote:
       | I suspect they're charging $0.50 on alternative app stores as
       | well as their own to be able to give something during the
       | inevitable negotiations with the EU: "OK we'll stop taxing other
       | stores, just let us keep taxing ours"
       | 
       | Straight out of the claim-enormous-damages playbook to anchor the
       | figure higher.
        
       | beders wrote:
       | I expect Apple to continue to provide a secure platform. I will
       | not use any other app store for that reason. I like the wall
       | around Apple's garden.
        
         | edhelas wrote:
         | We literally call it the Stockholm Syndrome
        
         | yreg wrote:
         | People who disagree won't like your comment, but it is a
         | legitimate view.
         | 
         | I'm all for side loading, but at the same time I would like
         | Apple to have enough drag to force the big players (e.g. Meta)
         | to continue to publish on the App Store and follow the rules.
        
       | fayazara wrote:
       | I hope this also opens up all the PWA capabilities as well
        
       | Unfrozen0688 wrote:
       | Android phones like Samsung and Oneplus etc are good now. Why put
       | yourself through this? For iMessage?
        
       | mattmaroon wrote:
       | Ah so their new tactic is to try to scare everyone into not using
       | the new things they're forced to enable. Guess that's all that's
       | left.
        
       | otoburb wrote:
       | Apple provided a fee calculator so that people can run their own
       | scenarios: https://developer.apple.com/support/fee-calculator-
       | for-apps-...
        
       | mcfedr wrote:
       | Yet another win for Brexit
        
       | sergiotapia wrote:
       | Does this mean I will now be able to install a random .app just
       | like I can on Android with .apks?
        
       | dzaima wrote:
       | Of note is that starting a marketplace takes a stand-by letter of
       | credit of EUR1,000,000 [0], so no getting around the core
       | technology free by just starting a bunch of marketplaces.
       | 
       | [0]: https://developer.apple.com/support/alternative-app-
       | marketpl...
        
         | singularity2001 wrote:
         | Could a non-profit meet all requirements?
         | 
         | Free Developer Association NGO?
        
           | rahkiin wrote:
           | According to the docs, an NGO has special fee waiver of they
           | want to, but then all apps they distribute must also be of
           | fee-waived organizations like NGOs. So there could be a
           | marketplace of just NGO apps with 0EUR fee. In the EU, on
           | iPhone only.
        
       | theodric wrote:
       | Am I the only one that thinks the EU is gonna take one look at
       | this, determine that it's anticompetitive and completely at odds
       | with the spirit of the law, and take a giant shit on Apple's
       | head? I don't think governments like when anybody but them
       | internalises externalities-- particularly not crawling
       | bureaucratic horrors of over-regulation like the EU. (I'm an EU
       | subject, incidentally.)
        
       | Ekaros wrote:
       | Time to split software from hardware. I think that is entirely
       | reasonable step for EU to take.
        
       | dev1ycan wrote:
       | I love how they keep crying all over the news about LE SECURITY
       | RISKS!!11 yeah man, every single person knows there's security
       | risks in anything online, don't care.
       | 
       | Do you also complain about security risks related to roads hence
       | why you don't even cross a road?
        
         | aranelsurion wrote:
         | Oh but trust me this is "for your own good".
         | 
         | - signed with love, The Corporation.
        
       | tonoto wrote:
       | Apple ambassadors comes in 3, 2, 1.. to defend even this
       | ridiculous fee that Apple plans to introduce. "..but what about
       | Google.."
        
         | kaba0 wrote:
         | Ridiculous fee for for-profit companies that want to sell their
         | software for free, aka where you are the product?
         | 
         | Sorry, I won't be crying that no MetaStore will be financially
         | possible. But an FDroid alternative can work, and that's the
         | only thing I wanted (and many end-users who didn't even know
         | they wanted it)
        
           | tonoto wrote:
           | F-Droid or just give me a repository. Something of the sort
           | pkgsrc to let me install the tools I want to have on my
           | phone.
        
       | leoh wrote:
       | Does anyone know if the letter of the law requires Apple to
       | support users abroad who are EU citizens?
        
         | zarzavat wrote:
         | I'm also curious about this. Say you install a non-Apple App
         | Store app in the EU, then you go to Turkey, what happens to the
         | app you installed? Does it stop working? Does it get updates?
         | What happens to the alternative store?
        
       | ssalka wrote:
       | Make jailbreaking great again
        
       | cush wrote:
       | Classic Apple malicious compliance
        
       | dangoodmanUT wrote:
       | a lot of hot takes inbound... oh wait already 782 comments
        
       | zmmmmm wrote:
       | It feels like there is an almost unprofessional level of snark in
       | the way this is written. I assume Apple is banking on consumers
       | siding with them on it but I have to wonder about the wisdom of
       | doing that. The EU seems to be very unafraid to take on big tech,
       | and i wouldn't want to be the company that triggers them to
       | decide to make example to deter future malicious compliance.
        
         | atlas_hugged wrote:
         | Almost unprofessional? Hahaha
         | 
         | You're being very generous.
        
         | elevatedastalt wrote:
         | EU governments love to take on big tech, but does it reflect in
         | the actual populace?
        
           | beejiu wrote:
           | > but does it reflect in the actual populace?
           | 
           | Does that matter?
        
             | elevatedastalt wrote:
             | Yes, because the comment I replied to was talking about the
             | consumers (aka the populace.
             | 
             | > I assume Apple is _banking on consumers siding with them_
             | on it but I have to wonder about the wisdom of doing that
        
           | izacus wrote:
           | Yes. The populace votes and supports this widely.
        
           | rvba wrote:
           | Yes.
           | 
           | Apart from getting things cheaper, there are multiple reasons
           | from country to country (people prefer to not share private
           | data, generic dislike for big tech, pirate party)
        
           | kachnuv_ocasek wrote:
           | Mostly yes.
        
           | munk-a wrote:
           | I'm jealous as hell of the EU citizens that get such good
           | protections. I'm sure it's a mixed bag like everywhere but my
           | experience with activity tracking is that a lot of people do
           | aggressively refuse tracking when given the choice... so I'd
           | imagine other tech regulations have similar participation.
        
           | riffraff wrote:
           | I've yet to encounter anyone who cheers for Big tech in the
           | EU, so I guess yes.
           | 
           | People complain about many of the commission initiatives, but
           | seldom when they tackle anti competitive behavior (even tho
           | they lost a few times).
        
           | Barrin92 wrote:
           | speaking as only one EU citizen but echoing what I'm pretty
           | confident is a widely held sentiment, yes we're tired of
           | having the rules of our digital spaces dictated to us by big
           | tech and the times where companies can act like feudal
           | fiefdoms is coming to an end, hopefully quickly.
        
         | lynguist wrote:
         | How salty it is, it is like 1999's Microsoft. The monopolist
         | uses all dishonorable tactics of the book.
         | 
         | We could have so much more if those monopolists weren't so good
         | at lobbying their will against all ours.
        
       | leokennis wrote:
       | These forced changes feel like adding a "disable ABS and traction
       | control" button to a car. Great from the perspective of race car
       | drivers. But my 70 years old parents ARE going to press that
       | button and they ARE going to have a digital car crash because of
       | this.
       | 
       | I'm already looking forward to the "I lost my bookmarks!" call
       | because they chose a different browser and the "my battery is
       | dying so fast!" call because they sideloaded the new Facebook app
       | with unprecedented crap in it from Facebook's marketplace.
        
       | bagels wrote:
       | It was already hard to make money on iOS, especially for low
       | priced apps.
       | 
       | This seems like it would completely eliminate popular ad-free and
       | low cost free apps?
        
         | Nathanba wrote:
         | hopefully this has the opposite effect of what Apple intends
         | and ruins their app ecosystem. Non-EU developers hopefully also
         | stop developing apps for Apple.
        
       | jordansmithnz wrote:
       | I have a free utility app for school kids with an install base in
       | the multiple millions. I don't make much off it, but many users
       | find it helpful. It's most popular in the EU.
       | 
       | So... if I'm understanding right, I need to take the app down, or
       | start charging an up front fee to school children? Nice one
       | Apple. I hope I'm allowed to add a pop up explaining to users why
       | the app will now incur a mandatory charge.
       | 
       | The best way I can interpret this: it only applies to new
       | downloads each year. In that case, it's still concerning --- what
       | happens if there is a surge of downloads? I'm on the hook for
       | $50k overnight?
       | 
       | And if updates are included in this number like some comments
       | here suggest, users aren't going to get any bug fixes.
       | 
       | Wow. HN, please tell me I'm interpreting this wrong.
        
         | pcammeraat wrote:
         | No. Just do not switch to the new terms and keep the terms you
         | are using now.
        
         | wvenable wrote:
         | From the developer FAQ on Apple's site:
         | 
         | > Developers who don't want anything to change can stay on the
         | exact same business terms available today -- continuing to
         | share their apps on the App Store alone, and to use the App
         | Store's secure payment processing.
         | 
         | https://developer.apple.com/support/dma-and-apps-in-the-eu/#...
        
           | jordansmithnz wrote:
           | Thanks -- this is a relief. I hope it lasts though, I could
           | see Apple deprecating this option in a few years, once most
           | apps have adopted the newer terms.
        
             | wvenable wrote:
             | I think Apple would prefer that nothing changes -- they
             | make the new terms unappealing so nobody would choose them.
        
         | pyr0hu wrote:
         | Jesus no. Everyone gets stuck on the install fees but thats
         | only in the equation if you switch to the new terms. And you
         | dont have to, only if you want to use the external app stores
         | or payment processors.
         | 
         | "Developers can choose to adopt these new business terms, or
         | stay on Apple's existing terms. Developers must adopt the new
         | business terms for EU apps to use the new capabilities for
         | alternative distribution or alternative payment processing."
        
         | matwood wrote:
         | https://developer.apple.com/support/fee-calculator-for-apps-...
         | 
         |  _Developers can choose to adopt these new business terms, or
         | stay on Apple's existing terms._
        
           | Xunjin wrote:
           | Basically "Stay on what we want, or change to even worst
           | model, that just compliance with EU law, for now".
        
         | yreg wrote:
         | You can stay on the current terms and distribute through the
         | App Store. Or you can create a nonprofit and the fees are
         | supposed to be waived.
        
         | kantium wrote:
         | And what about forking the application ? Kid school France, kid
         | school Germany, ... just having app staying under the 1M radar.
        
         | jonp888 wrote:
         | You don't have anything to worry about. You are just stuck in a
         | nice new cage Apple has built for you because they were forced
         | to dismantle the old cage.
         | 
         | So long as you are good boy and don't upload your App to any
         | non-Apple app store, you won't be charged the per-install fee.
         | Once you do, the gloves are off. They will start, and they
         | won't ever stop even if you repent and go back to Apple-only
         | distribution. Clever, right?
        
       | mk89 wrote:
       | If I understand it right, Apple was clever.
       | 
       | The serious issue is for apps having more than 1 million installs
       | (YouTube, Zoom, Slack, Outlook, Amazon, etc.). Strong
       | "coincidence": these are the companies you don't want to allow to
       | create alternative stores to, because they have their own
       | payments methods: how long would it take Amazon, Google or
       | Microsoft (the only one without a payment service, AFAIK) to run
       | their brand new "Google/Amazon Store for iOS"? Probably they have
       | it already half baked there waiting to be released.
       | 
       | Now, they will have to either accept to use the App Store "way"
       | (the current way, so all good) or pay huge fees for their own
       | apps. Will they do it? Is it worth it? I am very curious!
       | 
       | Alternative, smaller stores for smaller apps, instead, will be
       | there and should be OK, as long as the apps don't exceed 1
       | million installs in a year (which is a lot, I guess).
       | 
       | EDIT: I missed Meta Pay, apparently another payment method from
       | one of the companies with the most downloaded apps. Yeah, it
       | seems really that Apple doesn't want other stores from big
       | companies.
        
         | rahkiin wrote:
         | App installs through alternative stores can not use the '1
         | million install credit' that comes with the apple developer
         | program. As in, you pay from the first install. (Except as ngo)
        
         | robocat wrote:
         | Also steam/valve?
        
         | kaba0 wrote:
         | Non-profits are exempted, so an fdroid alternative becomes
         | possible, which is the only alt store I (and probably anyone)
         | care about. This is a win.
        
       | chupchap wrote:
       | What happens if Google or Meta pulls all its apps from the store?
        
         | Aerbil313 wrote:
         | That'd be suicide for them. Most valuable users advertising-
         | wise is on iPhone.
        
       | SpaceManNabs wrote:
       | How well does the EU respond to malicious compliance?
        
       | pxoe wrote:
       | >To qualify for the entitlement, your app must: Be available on
       | iOS in the European Union only
       | 
       | kicking and screaming. i mean, yes, that is "complying". but it
       | is ridiculous. and, am i getting this right, just gonna create a
       | bunch of "[browser name] EU Edition" apps, which is just gonna be
       | wonderful. users can look forward to having something like Chrome
       | (International) and Chrome EU (limited EU edition) be installed
       | side by side, i guess. can we look forward to "[browser name]
       | [country name] edition" per each country that'd fancy to have
       | itself some regulation similar to that? that'd be so many
       | browsers! dozens, hundreds! what an optimal solution.
        
         | wvenable wrote:
         | The app store hides apps that aren't available in your region
         | -- even now.
        
           | bhelkey wrote:
           | EU users should still be able to install the international
           | versions of the apps, no?
           | 
           | This they would see APP and APP (EU Edition).
        
             | wvenable wrote:
             | I assume if you built an EU version of an app with, for
             | example, your own browser engine then you wouldn't make the
             | other "International" version available. What would be the
             | point?
        
       | jl6 wrote:
       | This reads like a masterpiece of passive aggressive malicious
       | compliance.
        
       | andersa wrote:
       | It seems Apple has misunderstood their role here. They are to not
       | be involved _at all_ in transactions between other businesses
       | delivering software to people 's phones, just like we have done
       | for every other general purpose computer.
       | 
       | They will need a second, even stronger slap to finally understand
       | it. Actually insane that they believe they will get away with
       | this garbage.
        
         | andersa wrote:
         | I am not a lawyer and not interested in reading hundreds of
         | pages to figure out whether this is already non-compliant with
         | the DMA, but it is clearly non-compliant with its intention, so
         | I trust it will be fixed.
        
           | londons_explore wrote:
           | Luckily laws in the EU are mostly enforced by the intention
           | of the law, not the exact wording.
           | 
           | Therefore I'm fairly confident that they will be found
           | noncompliant. That might take many years though, allowing
           | Apple a few more years profits.
        
             | jedimind wrote:
             | the noncompliance needs to be fixed before the deadline
        
             | exe34 wrote:
             | The fines should cover all the profits. I.e. seize the ill-
             | gotten gains.
        
           | threeseed wrote:
           | Courts in EU and US have all agreed that Apple is well within
           | its rights to charge a license fee for use of their
           | technologies. No different to companies like Epic or OpenAI.
           | 
           | And I would have doubts that any regulator would want to get
           | into the business of deciding what is a fair percentage to
           | charge for an SDk or API.
        
             | bombcar wrote:
             | This is what it comes down to, at the root.
             | 
             | Apple made a decision early on to "give away" the ability
             | to write _and distribute_ (the $100 fee is nothing) apps
             | for their store, and only take payment from payment
             | received. So you have tons of free apps that just exist on
             | Apple 's code and infrastructure, with no cost to the
             | companies.
        
               | shaan7 wrote:
               | Yes, if the developers want to use Apple's App Store,
               | they should pay for it, that is not the problem. The
               | problem is that developers are forced to use Apple's App
               | Store instead of another distribution platform. But now
               | Apple is saying "Its okay if you want to use another
               | distribution platform, but you still need to pay us". Why
               | is that okay? (And no, an iPhone itself is not Apple's
               | platform, once the user buys the phone, its their
               | platform).
        
               | kj99 wrote:
               | Once the user buys the phone, they own the physical
               | device, but that's not all they are receiving. They also
               | receive software and services. They don't own those -
               | they have a license for them.
        
               | merlindru wrote:
               | Right, but the software and services prevent you from
               | using the physical device however you want
        
             | Wowfunhappy wrote:
             | ...courts in the EU have already ruled on this new law
             | before it has actually taken effect?
        
             | andersa wrote:
             | The fee is paid by the user when they buy the phone. No
             | additional cost to Apple exists because the user downloaded
             | an app that I wrote from my website/store. Thus, Apple
             | should not be paid for it. That's really simple - we've
             | been doing this model for general purpose computers for
             | decades already.
        
               | spacebanana7 wrote:
               | Just as Unity has a legal ability to charge a fee for a
               | game engine, Apple has a legal ability to charge for the
               | Swift programming language along with the rest of the
               | SDK.
               | 
               | It sucks because Apple is hiding behind intellectual
               | property rights to protect its ability to tax the app
               | economy.
        
               | trumpeta wrote:
               | You can choose a different game engine or write your own.
               | You can not write an app for iOS without Apple SDK
        
               | threeseed wrote:
               | a) Nobody knows other than Apple about whether the cost
               | of building the SDKs etc are included in the price of the
               | iPhone. So making definitive statements about their being
               | no additional cost makes no sense.
               | 
               | b) Microsoft and Apple both charge for developer programs
               | and in the past it used to be significantly higher than
               | today. So there is a precedent for this.
        
             | baobun wrote:
             | Not true.
             | 
             | Replace "technologies" with "services and infrastructure"
             | and you're close.
             | 
             | The DMA says that users should be able to choose other
             | service- and infrastructure providers than Apple. Nobody's
             | giving Dell or Microsoft a cut for every software install
             | on a Dell PC, though I'm sure they'd love that.
        
               | plussed_reader wrote:
               | "Nobody's giving Dell or Microsoft a cut for every
               | software install..."
               | 
               | Isn't that the nature of the OEM agreements they put in
               | place with each other to package their OS?
        
             | manojlds wrote:
             | Is Apple being paid when I install a DMG?
        
             | makeitdouble wrote:
             | > Courts in EU
             | 
             | I see the Netherlands case on third party PSPs for dating
             | apps, and it was in the scope of apps downloaded and
             | managed within the AppStore. Do you see any other case
             | ruled in the EU on this subject ?
        
             | matwood wrote:
             | Agreed. This is a licensing issue that has far reaching
             | impact if addressed. As long as licensing software is a
             | thing, Apple is well within its right to charge.
             | 
             | And to your point, a judge in one of the recent cases even
             | said they were not inclined to tell Apple how much to
             | charge in their business.
        
         | sneak wrote:
         | The real worry is not the commercial angle, but the fact that
         | centralized censorship of apps will remain.
         | 
         | Apple will retain the ability to shut off protest or encrypted
         | communications/news/social apps, even when distributed outside
         | of their store, by revoking the signatures.
         | 
         | This is a threat to a free society, not just a threat to
         | Apple's price-gouging revenue.
        
           | TravisCooper wrote:
           | This is the correct take. Well said.
        
           | endisneigh wrote:
           | Use websites.
        
           | threeseed wrote:
           | Apple made it clear that they will not revoke apps for the
           | content they provide only if they are used for malware or
           | viruses.
           | 
           | Given that they have not behaved similar with macOS we should
           | assume the same here.
        
             | andersa wrote:
             | It doesn't matter what they "made clear". Apple is not the
             | government. They should not have the ability to do
             | anything.
        
             | p_l wrote:
             | Apple did so in the past, and made artificial problems
             | whenever it wanted.
        
         | paulddraper wrote:
         | What makes a computer general purpose?
         | 
         | Is an XBox 360 a general purpose computer?
        
           | doodpants wrote:
           | Every computer is general purpose at its core. But some
           | computers ship with software/firmware that restricts the
           | purposes accessible by the end user.
        
             | FirmwareBurner wrote:
             | _> But some computers ship with software /firmware that
             | restricts the purposes accessible by the end user._
             | 
             | Which is a necessary evil if you're shipping the hardware
             | of that "computer" at ultra low or negative margins in
             | order to make back the investment on SW sales.
             | 
             | Otherwise, the air force will buy boatloads of PS3s for a
             | computer farm and scalpers will use PS5 for crypto mining
             | and Sony would go bust from these hardware sales.
             | 
             | Apple is in a different position as it makes crazy margins
             | even on hardware which is arare for hardware manufacturers.
        
               | andersa wrote:
               | Good thing we know that Apple already makes significant
               | profit on every sale of their hardware.
        
               | FirmwareBurner wrote:
               | Yeah, it's almost as if some more healthy competition in
               | the market would help instead of Apple being a monpopoly
               | on mobile along with Google.
               | 
               | Hence why we need regulations to break Apple and Google
               | of their high horse.
        
           | 38 wrote:
           | Would you buy an XBOX for business use? IT? devops?
        
             | wpm wrote:
             | Would you buy an iPhone to run shell scripts and game
             | emulators on?
        
               | funkyfourier wrote:
               | Actually, yes. If the iPhone was an open platform that
               | could open it up for many use cases involving shell
               | scripting and such. As for game emulators I already run
               | several on my Android phone with great luck, so that is
               | indeed a valid use case.
        
               | armchair_expert wrote:
               | An iPhone is just a tiny pocket computer. There is no
               | technical reason preventing an iPhone from running shell
               | scripts and emulators. The only reason why it can't do is
               | because Apple controls what apps you are allowed to run
               | on your phone.
        
             | paulddraper wrote:
             | No, but I also wouldn't buy a iPhone for a devops machine.
        
           | andersa wrote:
           | Mass market adoption for general purposes, relevance in
           | people's lives. Many EU citizens manage their entirely
           | digital life from their phone, I do not know of anyone who
           | uses an XBox 360 to do that.
           | 
           | Not that I would be opposed to game consoles also falling
           | under this legislation.
        
             | bee_rider wrote:
             | It would be a shame if the way to get a closed ecosystem
             | was to remove functionality to meet some arbitrary
             | threshold.
        
           | downWidOutaFite wrote:
           | I would love if it applied to game consoles as well.
        
           | makeitdouble wrote:
           | A computer that touts to have an app for most things in life
           | ?
        
           | xcrunner529 wrote:
           | Personal computing/general tasks being done on the device vs
           | one purpose. Like there's not just the ability to talk on the
           | phone and message. People use it as their sole computer,
           | apply for jobs, pay for things, research things, etc.
        
         | gwright wrote:
         | I think this perspective goes too far.
         | 
         | Some people (me included) would actually like to have a secure,
         | vetted ecosystem for software that gets installed on my phone
         | (and even my computer). I realize that other people want
         | something different. And think it is reasonable for people to
         | want different approaches for different devices.
         | 
         | Any regulations designed to ensure the "open" model shouldn't
         | prevent the "closed" model from existing. Your comment just
         | seems a bit to heavy handed to my ear.
         | 
         | That being said, it seems to me that Apple's attempt is
         | guaranteed to satisfy no one.
        
           | andersa wrote:
           | You can have this! Simply only download apps from Apple's
           | store. Apple still has no right to interfere in any way at
           | all, or collect a tax, if I want to sell an app to someone
           | else outside of it.
        
             | jewelry wrote:
             | Why don't you use android device then? You're not forced to
             | buy apple product if that's a priority for you.
        
               | andersa wrote:
               | I do use an android device. Apple hardware is very good
               | however, so I am interested in buying some of their
               | things aswell.
        
             | halJordan wrote:
             | What about the people like you saying Apple has no place in
             | between 3rd party devs and the end user? You literally said
             | he couldn't have it? From your first post if you had your
             | druthers Apple would be slapped harder and harder until
             | they disband the App Store.
        
               | andersa wrote:
               | If the seller is voluntarily working together with Apple
               | (i.e. purposefully selling the software through their
               | store) that is obviously fine. The whole point of the DMA
               | is we should not be forced to.
        
             | threeseed wrote:
             | > Apple still has no right to interfere in any way at all,
             | or collect a tax, if I want to sell an app to someone else
             | outside of it.
             | 
             | You seem to be demanding that everyone bend to your view of
             | how the world should work.
             | 
             | But the fact is that Apple has a right to determine what
             | apps are on their platform. No different to how
             | supermarkets choose what items to stock or social networks
             | moderate what content to show.
        
               | andersa wrote:
               | Apple does not have a right to determine what software
               | people run on their general purpose computers. That is
               | the whole point of the DMA. I apologize if you couldn't
               | understand this.
               | 
               | > No different to how supermarkets choose what items to
               | stock
               | 
               | And yet, you can drive to Ikea and buy a couch without
               | having to pay a fee to Walmart. Very curious. Want to
               | think of a better analogy?
        
           | bloppe wrote:
           | Nobody wants you to lose your ability to stay in the walled
           | garden. We just want a way out ourselves, without paying
           | exploitative fees.
        
           | willsmith72 wrote:
           | You 2 aren't in any disagreement.
           | 
           | The whole point of all of these millions in legal fees is to
           | even have the OPTION of an open model. Of course you'll
           | always have walled garden option, that's apple's golden
           | goose.
        
             | halJordan wrote:
             | There is a disagreement, the first poster clearly believes
             | Apple even having a closed App Store is an infringement,
             | even if he can not use it. And it's honestly almost
             | gaslighting to pretend that the first poster isn't making
             | that argument
        
               | andersa wrote:
               | No, this is not true. I do not care about what Apple does
               | with their App Store. The point is they should not be
               | allowed to insert themselves into a relationship between
               | me trying to sell something and someone else trying to
               | buy it from me directly. No cost to Apple exists, thus
               | they should not be paid. It's really simple actually.
        
           | wrboyce wrote:
           | Absolutely spot on, and it really does seem like it's always
           | Android users moaning about Apple's business model.
           | 
           | Why can't you and I just live happily in our walled garden
           | without zealots of open access ruining it for us? It truly
           | boggles me. Is it jealousy? That's all I can come up with.
        
             | manojlds wrote:
             | What do you mean jealousy? Most Android users that come
             | here could afford an iPhone if they want to.
        
               | matwood wrote:
               | IDK. Android exists and is closer to the open model
               | people here seem to want, yet the same people appear to
               | knowingly still buy iPhones and complain it's not like
               | Android.
        
               | manojlds wrote:
               | Mainly because Apple hardware is amazing. I used to run
               | Windows on Bootcamp on my MacBook and loved it and now
               | Windows is worse, Apple Silicon is just way better. If
               | Apple didn't allow me to install outside the AppStore on
               | my MacBook I will complain as well and hopefully you
               | won't be like "IDK, Windows exists"
        
               | wrboyce wrote:
               | That doesn't seem like something to legislate over to me
               | though. "Your hardware is too good, you're going to have
               | to change the associated business model"? Madness,
               | shouldn't the onus just be on Android phone manufacturers
               | to up their game? It's not like Apple got where they are
               | with iPhones for free, they heavily invested and are now
               | enjoying the fruits.
        
               | wrboyce wrote:
               | I didn't mean "they can't afford it" jealousy, but from
               | my experience the quality of apps on iOS is significantly
               | higher than Android, that's what I was going for; jealous
               | of the "polish", if you will.
               | 
               | Then again that could be because I'm used to iOS and find
               | the Android UX patterns poor at best.
        
             | p_l wrote:
             | You can. It's about making it your choice to do so, instead
             | of Apple's.
        
               | wrboyce wrote:
               | Is it not my choice though? When I buy an iPhone knowing
               | how the App Store and their walled garden work? If
               | anything, I could argue Android users pushing for more
               | openness are invaliding my choice!
        
             | Macha wrote:
             | > Absolutely spot on, and it really does seem like it's
             | always Android users moaning about Apple's business model.
             | 
             | They might be Android users _because_ they don't like
             | Apple's control.
        
               | wrboyce wrote:
               | Indeed, so why do they care what I can/can't install on
               | /my/ phone? I don't need someone to fight my battles for
               | me, and I certainly don't need someone to fight their
               | battles for me!
        
           | earthling8118 wrote:
           | Your right to swing your arm ends at my nose. If you have to
           | force other people into your closed ecosystem to maintain it,
           | you're the problem.
        
             | matwood wrote:
             | Who exactly was forced into using iOS? Is there some place
             | with iOS as the only solution available?
        
           | manojlds wrote:
           | Are you ok if on your MacBook you can install apps only from
           | the AppStore? Do you want the option to install dmgs and heck
           | even curl | bash ?
        
           | xdennis wrote:
           | I really don't understand this mentality of people who are
           | happy to live in a free society but want North Korea on their
           | phones. I wouldn't mind it if it was a fringe OS, but it's
           | half the phone market.
        
           | dcchambers wrote:
           | > Some people (me included) would actually like to have a
           | secure, vetted ecosystem for software that gets installed on
           | my phone (and even my computer).
           | 
           | And that thing already exists - it's the app store. No one
           | would be stopping you from choosing to only download apps
           | from the official app store, and I assume that many people
           | would be similar to you. They will only use the official app
           | store because that is the vetted-by-apple place to find
           | software.
           | 
           | But just because the closed and vetted ecosystem exists for
           | users like you, doesn't mean that Apple should be able to
           | prevent other people that don't care about that from doing
           | what they want to with the devices they literally own.
        
           | autoexec wrote:
           | > Some people (me included) would actually like to have a
           | secure, vetted ecosystem for software that gets installed on
           | my phone (and even my computer).
           | 
           | I don't think the problem is the idea of an app store
           | offering only secure and vetted software. Apple absolutely
           | doesn't offer that right now, but even if they ever do offer
           | something like that would you really want that to be the only
           | way to get software on your device?
           | 
           | Letting someone, no matter how trustworthy they are, decide
           | for you what you can and cannot run on your own computer is a
           | giving up a lot of freedom. I'd even say that was dangerous
           | when it comes to our cell phones since we're basically stuck
           | with just Apple or Google controlling our devices and for
           | most people a cell phone is the only computer they own.
        
         | thethimble wrote:
         | Eh I actually prefer Apple mediating all my app payments
         | (despite the X% surcharge that ultimately the consumer pays
         | for).
         | 
         | I don't have to ever enter in my cc info. I can easily cancel
         | subscriptions from a centralized place. Payments UX is user
         | hostile in the wild.
        
           | willsmith72 wrote:
           | no reason in 5 years your bank app wouldn't be able to do
           | this
           | 
           | (no reason they can't do it yet, but they are banks after
           | all)
        
           | bloppe wrote:
           | There's no reason why a different app store couldn't offer
           | the exact same feature; centralized payments for all apps in
           | their store. They could just charge a competitive fee,
           | forcing Apple to compete fairly, lowering prices for all
           | without impacting quality of experience.
        
         | coldtea wrote:
         | I'd actually would prefer I'm not forced to use some BS third
         | party app store, or more, just because some big player whose
         | apps I need (say Facebook or Google) only makes them available
         | through their own shitty app store, and not through the iOS app
         | store anymore.
        
           | willsmith72 wrote:
           | it's just the distribution. why does that make such a
           | difference to your experience?
           | 
           | to me, i see the app store for 5 seconds between clicking a
           | "download" link, pressing "install", and closing it.
           | 
           | on my computer i don't care if spotify publishes their
           | desktop app through the apple store, their own website,
           | command line, or some other thing. i trust it because the
           | download link comes from spotify's website, that's the source
           | of authority. i don't care about the thing in between
           | clicking download and having it on my device.
        
       | natch wrote:
       | Protective compliance.
       | 
       | Not malicious.
       | 
       | Protecting their users in as much as is possible given the ill-
       | conceived DMA.
        
       | kelthuzad wrote:
       | this is malicious compliance no doubt about it, I hope that the
       | European Union brings down the hammer on Apple for this.
        
       | pkilgore wrote:
       | Whoever wrote this did a great job of causing me to visualize the
       | sneer on their face as they did so.
       | 
       | Toddler level pouting + just Ivy League levels of "we know what's
       | good for you more than you do".
        
       | londons_explore wrote:
       | > Core Technology Fee -- iOS apps distributed from the App Store
       | and/or an alternative app marketplace will pay EUR0.50 for each
       | first annual install per year over a 1 million threshold.
       | 
       | Can't imagine that flying with the EU...
       | 
       | The regulator will argue that the technology in the phone has
       | already been paid for by the buyer of the hardware (which came
       | with a license for iOS)
        
         | mil22 wrote:
         | They may not like it, but the question is: is it actually
         | illegal under the new DMA regulations as they are currently
         | written?
         | 
         | The DMA is 66 pages of legalese, otherwise I would have read it
         | to find out:
         | 
         | https://eur-lex.europa.eu/legal-content/EN/TXT/PDF/?uri=CELE...
        
       | occz wrote:
       | Very blatantly trying to circumvent the spirit of the law.
       | Nothing a lawsuit for 10% of global annual revenues can't solve,
       | though. I truly hope the EU puts down the law here and let Apple
       | know how the find out-phase of their little gambit feels.
        
       | mmmmmbop wrote:
       | So obviously the new terms are worse for almost all business
       | cases. That said, it's interesting to look at cases where they
       | might be better.
       | 
       | If you have a F2P game app averaging 50EUR revenue per user per
       | year and you introduce a limitation to 1M users, you can avoid
       | the Core Technology Fee and end up with 0EUR fees, as opposed to
       | 15MEUR yearly fees under the current terms.
        
         | spacebanana7 wrote:
         | The Kindle store might also do well under these terms.
         | 
         | If the average user buys a couple of books per year on it,
         | avoiding 30% may be worth EUR0.50
        
       | stygiansonic wrote:
       | https://developer.apple.com/contact/request/download/alterna...
       | 
       | One of the requirements for third party App Store use by
       | developers is maintaining a standby letter of credit of 1M euros
       | from an A rated financial institution
       | 
       | Edit: was mistaken, this is a requirement for the operator of a
       | third party App Store.
        
       | EasyMark wrote:
       | This seems like something that the EU org pushing for opening up
       | the iphone to more stores as egregious and they would commence
       | with fining apple. No?
        
       | Angostura wrote:
       | I think this is an interesting by Apple. They bid to remain the
       | gatekeeper, ensuring a degree of control against malware on the
       | platform. Either the EU says yes, or when the EU says no, Apple
       | can tell consumers who are cross because they have been infested
       | with a nasty "well, we _wanted_ wanted to provide protection, but
       | we weren 't allowed to - tough luck"
        
       | mil22 wrote:
       | "Developers who adopt the new business terms at any time will not
       | be able to switch back to Apple's existing business terms for
       | their EU apps."
       | 
       | from https://developer.apple.com/support/dma-and-apps-in-the-
       | eu/#...
       | 
       | I have not seen this important aspect mentioned yet. Once you
       | have opted in to Apple's new business terms, you will be locked
       | in to those terms forever.
       | 
       | Because of this restriction, given the ridiculous EUR0.50 per
       | year per install fees, no developer who hopes their new app will
       | one day have more than 1M installs will choose these new terms,
       | and I have no doubt that is exactly Apple's intention here.
        
         | mthoms wrote:
         | You're right - this clause needs more scrutiny. This is a
         | poison pill (and a smoking gun in terms of malicious non-
         | compliance). There is no good reason for this rule except greed
         | and spite.
         | 
         | Notice that this draconian rule is _per developer_ not _per
         | app_ like one might expect? What utter nonsense.
        
           | mil22 wrote:
           | Great point, I will revise my statement to "no developer who
           | hopes _any app they ever create_ will one day have more than
           | 1M installs will choose these new terms, and I have no doubt
           | that is exactly Apple 's intention here.".
        
       | bhpm wrote:
       | I'm confused at the all comments here that suggest Apple didn't
       | vet these changes with the EU before announcing. Tim Cook met
       | with the EU regulators at Apple Park last week. The changes that
       | are being implemented have been in the works for literally years.
        
       | londons_explore wrote:
       | If I were in Apple's shoes, I would have taken another tack...
       | 
       | 'Your iPhone is currently in Apple-only mode. To allow
       | installation of apps not reviewed by Apple, you must disable this
       | mode. Doing so requires a device reset and some apps may only
       | function in Apple only mode'.
        
         | actionfromafar wrote:
         | Haha, the nuclear option. I love it!
        
       | flenserboy wrote:
       | Apple needs to have two versions of iOS, & sell their phones with
       | a choice for users. One phone is iOS as is, with perhaps even
       | more security baked-in. The other is open, Wild West like so many
       | here are demanding. The kicker is that the version on the phone
       | cannot be changed to the other: the Wild West phone has to be
       | regarded as compromised from the start, & Apple can easily market
       | it that way. "They're both the same great phone. But you can only
       | trust one of them." Let the market decide. I'm pretty sure which
       | way consumers would decide, a direction which would in no way
       | please the state actors looking to get a toehold on the data in
       | every iPhone. [Edited typo]
        
         | gigel82 wrote:
         | Who's the "you" in "you can trust"? If it's the DRM assholes
         | looking for remote attestation and other ways to take ownership
         | away from device owners, then that's an amazing outcome in my
         | mind.
         | 
         | If you're implying that device owners can no longer trust their
         | own devices, that's a weak argument that 50+ years of PC
         | (emphasis on the "personal") industry can help invalidate.
        
           | quenix wrote:
           | Most "old-school" x86 TPM-less PCs can't _really_ be trusted
           | in the same way as a patched, up-to-date iPhone though.
        
         | sashank_1509 wrote:
         | Honestly seems like a good solution. Users will most likely
         | prefer the walled garden experience but if some don't they can
         | just buy the other iPhone.
        
       | gigel82 wrote:
       | My only hope is that some of the Apple fans start to see through
       | the thick veil of PR bs and realize Apple is just as bad (if not
       | worse) than the other tech assholes / technofeudal lordship
       | wannabes of Microsoft, Google et al.
        
       | acheong08 wrote:
       | 1. Is the UK considered part of the EU? 2. Can I sideload my own
       | apps or do I still need a developer license?
        
         | oblio wrote:
         | Brexit.
        
       | Yaina wrote:
       | So if Mozilla wanted to ship Firefox with Gecko on iOS, they
       | would need to maintain that, but only for the EU, while
       | maintaining a WebKit version for all other markets. Oof.
        
       | mil22 wrote:
       | Luckily, the EU included substantial anti-circumvention
       | provisions in the DMA. I'm not a lawyer, but based on the
       | excerpts from the regulations below, it seems likely the EU would
       | have substantial grounds to open legal proceedings against
       | Apple's new rules.
       | 
       | https://eur-lex.europa.eu/legal-content/EN/TXT/PDF/?uri=CELE...
       | 
       | "Article 13: Anti-circumvention
       | 
       | 4. The gatekeeper shall not engage in any behaviour that
       | undermines effective compliance with the obligations of Articles
       | 5, 6 and 7 regardless of whether that behaviour is of a
       | contractual, commercial or technical nature, or of any other
       | nature, or consists in the use of behavioural techniques or
       | interface design.
       | 
       | 7. Where the gatekeeper circumvents or attempts to circumvent any
       | of the obligations in Article 5, 6, or 7 in a manner described in
       | paragraphs 4, 5 and 6 of this Article, the Commission may open
       | proceedings pursuant to Article 20 and adopt an implementing act
       | referred to in Article 8(2) in order to specify the measures that
       | the gatekeeper is to implement."
        
         | kaba0 wrote:
         | I'm fairly sure Apple did consult a bunch of lawyers, and
         | actually talked through the eu about it.
        
           | disiplus wrote:
           | It could be, they are technically complying while trying in
           | court to throw out the law.
        
           | closewith wrote:
           | Obviously this is a stalling move, which could be effective
           | for years.
        
           | mil22 wrote:
           | They definitely consulted a bunch of lawyers. The App Store
           | makes on the order of $100B profit annually. Given that, a
           | reasonable budget for consulting lawyers - on a matter which
           | may result in them losing a substantial amount of that profit
           | - would be _massive_. Even $1B in attorney fees would be a
           | tiny price to pay to protect that.
           | 
           | Yes, we know they talked with the EU, but we don't know the
           | content of those discussions. It's easy to assume they were
           | asking whether their proposed implementation would satisfy
           | the regulators. It's equally likely, even more likely, they
           | were gathering information, posturing and probing to see how
           | the EU would react, to gauge how best to craft their scheme
           | to outwit them and what they could or could not easily get
           | away with.
           | 
           | You can hold a negotiation and _still_ screw the other side
           | over afterwards - isn 't that actually the best way to do it?
           | Holding a meeting first to learn what cards your opponent is
           | holding is just a better way to play any game.
        
           | jjcm wrote:
           | It's more likely that they felt the cost of challenging this
           | was worth it from a cost/benefit standpoint.
        
           | mrtksn wrote:
           | I'm sure they did but Apple also Apple is having trouble
           | selling Apple Watches with O2 monitors due to legal reasons.
        
         | Wowfunhappy wrote:
         | So, why do you think Apple is doing this? Presumably their
         | lawyers aren't stupid and Apple does not want to be fined
         | (given that DMA fines are significant).
        
           | mil22 wrote:
           | For the same reason Trump has opened so many legal challenges
           | in his trials. It's a stalling tactic. Every year Apple can
           | continue their App Store business monopoly without adequate
           | competition is another year Apple earns $100B (or whatever
           | their profit is - it does not seem to be public information).
           | They are trying to delay any threat to that as long as
           | possible. No doubt they have done their cost/benefit
           | calculations very carefully, weighing the potential fines and
           | legal fees against the revenue they will be able to keep
           | earning this way, and they have decided this is the best way
           | forward.
        
             | greedo wrote:
             | Apple's profit is definitely public information since
             | they're a publicly traded company. In 2023, they reported
             | $97B in profit.
        
               | mil22 wrote:
               | If you can find specific numbers on Apple's profit _from
               | the App Store_ , I would be very interested to see them.
               | Of course Apple's total profit is public information, but
               | they don't break it down so specifically. The best I can
               | find is that App Store revenue is on the order of $100B,
               | but the profit margin has not been disclosed (though
               | speculated by Epic to be ~80%).
        
           | wahnfrieden wrote:
           | To protect their monopoly
        
         | echelon wrote:
         | Jesus Christ. Apple needs to be dismantled into pieces. Their
         | handling of iPhone should be a liability for them.
         | It's time for a Mobile Bill of Rights.
         | 
         | Two companies cannot dictate that the entire world jump through
         | their hoops wearing their straight jackets on the most
         | important device and technology of the century.
         | 
         | We need free web-first downloads with zero scare walls and zero
         | restrictions. These must be mandated across the board. No
         | limitations on JIT, technology choices, deploy cadence,
         | functionality, etc.
        
       | alkonaut wrote:
       | I don't like the idea of having N different app stores no matter
       | how bad the one App Store is. Just having one App Store and no
       | silly monetization rules would be great.
       | 
       | I download the Netflix app for $0 and my business with Netflix is
       | done directly with them after that. And Netflix can pay Apple
       | some reasonable fee for hosting and reviewing the apps
       | themselves. Apple have already lost the AppStore they just
       | haven't realized it yet. They should try to rescue the 1 good
       | store before the app market is fractured with side markets.
       | Eventually it'll affect the perception of their hardware and
       | that's a worse place for Apple than just losing the entire app
       | tax.
        
         | meowtimemania wrote:
         | I really like the user experience of the app store as it is. I
         | love that I can cancel any app subscription from 1 place. I
         | understand some of the problems of the app store from the
         | developer side and hope those change, but I like how it is as a
         | user.
         | 
         | I do wish progressive web apps were improved a bit.
        
       | edandersen wrote:
       | Does this apply to iPad OS too?
        
       | bloppe wrote:
       | Europeans: We need you to allow some open competition on iOS.
       | 
       | Apple: How about we re-write all the rules while maintaining
       | absolute control.
        
       | edandersen wrote:
       | Does this include ipadOS?
        
       | ChilledTonic wrote:
       | This won't make a major difference for consumers, especially in
       | the app stores. Even if Apple opened the flood gates with no
       | restrictions for alternative stores on their platform, little if
       | anyone is going to migrate away from the App Store.
       | 
       | Look at Android, where alternative app stores have existed for
       | years with little adoption. You have three kinds:
       | 
       | 1. Open Source Markets (F-Droid), These are great for free apps
       | but if you sideload this on your dads phone all you'll get are
       | texts like "Where do I get YouTube"
       | 
       | 2. Megacorporation Bazaars (Amazon App Store), this means nothing
       | to developers except who you pay your exorbitant fee to, with the
       | added problem of less eyes on your actual product (which users
       | will go out of their way to install an alternative app store?)
       | 
       | 3. Sketchy Side Markets / Piracy Stores (APKPure): These will be
       | the main ones people choose to download under the promise of
       | "free apps", and Apple is right to be nervous of the security of
       | these. People will brick their phones trying to get free Robux.
       | 
       | If you don't understand how bad these get I recommend downloading
       | APKPure and using it as your primary app source for a month.
       | 
       | Aurora store does not count, since it is simply an alternative UI
       | for apps hosted on Google Play.
       | 
       | Maybe, maybe, if people can buy apps directly in browser on a
       | developers site, people will do that. But not many.
       | 
       | I appreciate the EU moving towards more open market legislation
       | but this in particular is just window dressing. It'll be just
       | like Cookie Notices - ignored, and everyone moves on.
        
       | nrabulinski wrote:
       | It's so surreal to me how every time apple comes up on HN there's
       | so so many people coming to defend them and applauding them for
       | what they're doing when, like in this example, they're clearly
       | trying to manipulate and do whatever they can to seem as if
       | they're complying while essentially making the situation worse
        
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