[HN Gopher] Burger King turns hangovers into discounts with faci...
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Burger King turns hangovers into discounts with facial recognition
Author : rntn
Score : 11 points
Date : 2023-12-26 19:54 UTC (3 hours ago)
(HTM) web link (www.marketingdive.com)
(TXT) w3m dump (www.marketingdive.com)
| anigbrowl wrote:
| Is there a unit in marketing courses called 'new ways to be
| awful'?
| mytailorisrich wrote:
| Seems like they have a sense of humour and don't take
| everything too seriously, while being realistic about their
| fellow human beings.
| dfgfek wrote:
| What's awful about this exactly?
| penjelly wrote:
| > effort uses facial recognition technology to scan a
| consumer's face, with the degree of hangover detected
| corresponding with the size of the recommended combo and
| discount offered.
|
| facial recognition isnt taken lightly, users know their
| facial data is being used for other things
| cs702 wrote:
| ...in Brazil.
|
| I'm not sure this would fly in the US.
| chatmasta wrote:
| > Runs through Jan 2
|
| That's nice to see. The biggest hangover of my life was on Jan 1
| when I would have done anything to eat Chipotle, but every one of
| them in NYC was closed...
| alexey-salmin wrote:
| I remember once walking into a burger king after a red-eye flight
| to have a breakfast and to kill an hour before the appointment I
| arrived for. I hesitated on whether I should order a beer at 9am
| or not and finally decided a burger tastes better with one than
| without. The guy at the stand cheerfully handed me two 0.5
| plastic cups of beer citing the morning 2-for-1 happy hour. My
| appointment went very well that morning.
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(page generated 2023-12-26 23:01 UTC)