[HN Gopher] Figma and Adobe abandon proposed merger
       ___________________________________________________________________
        
       Figma and Adobe abandon proposed merger
        
       Author : supafastcoder
       Score  : 2071 points
       Date   : 2023-12-18 13:04 UTC (1 days ago)
        
 (HTM) web link (www.figma.com)
 (TXT) w3m dump (www.figma.com)
        
       | supafastcoder wrote:
       | Honestly, as a Figma user and fan, this is great news. For Figma
       | employees probably not so much.
        
         | saos wrote:
         | They will go public and can unload then. It's an opportunity
         | for figma to offer their customers early access to shares
         | before IPO. Many of us will support them.
        
         | stephen_g wrote:
         | Yeah, I do feel a little bad for the employees with equity but
         | honestly I'm really glad Adobe isn't allowed to buy it. I hope
         | they find a much better company to sell to if that's what they
         | want to do.
        
       | samwillis wrote:
       | There's a $1B fall through fee, I assume that gets paid to Figma
       | now?
       | 
       | I wander if that will make its way to early employees who were
       | hoping for a liquidity event.
        
         | smileysteve wrote:
         | Perhaps it could make an IPO more likely instead? And that
         | would make its way to early employees.
        
         | mbauman wrote:
         | I would expect that to only get paid if solely one side were
         | responsible for blowing up the deal. This is expressly saying
         | both have mutually agreed.
        
           | eigenvalue wrote:
           | Nope, from Adobe's 8K filed today with the SEC:
           | 
           | "On December 17, 2023, the Company and Figma mutually agreed
           | to terminate the Merger Agreement and entered into a mutual
           | termination agreement effective as of such date (the
           | "Termination Agreement"). The mutual termination of the
           | Merger Agreement was approved by the Company's and Figma's
           | respective Boards of Directors. In accordance with the terms
           | of the Termination Agreement, the Company will make a cash
           | payment to Figma in the previously agreed amount of one
           | billion dollars ($1,000,000,000) (the "Termination Fee")
           | within three business days following the date thereof. The
           | Termination Fee is the sole and exclusive remedy under the
           | Merger Agreement, and the Company and Figma have each waived
           | any and all other claims in connection with the Merger
           | Agreement and the transactions contemplated thereby."
        
             | reustle wrote:
             | > the Company will make a cash payment to Figma in the
             | previously agreed amount of one billion dollars
             | ($1,000,000,000) (the "Termination Fee") within three
             | business days following the date thereof
             | 
             | Three business days to wire $1b, the week before Christmas.
             | That has to be a fun phone call with the bank.
        
               | Ekaros wrote:
               | I hope they have big bank... Then again it would also be
               | funny if bank crashed because someone was forced to
               | transfer 1 billion.
        
               | eddiewithzato wrote:
               | banks move so much more daily
        
               | fauigerzigerk wrote:
               | Indeed. Also, the money is probably coming out of some
               | money market fund or from selling treasuries.
        
               | Vicinity9635 wrote:
               | I worked for Citigroup in ~2009. The project I worked on
               | handled ~4.5 billion in trades a per day every day it
               | ran.
               | 
               | It wasn't that big of a project either...
        
               | frankchn wrote:
               | In October, FedWire moved $4.275 trillion USD per day on
               | average.
        
               | zymhan wrote:
               | Yeah I'm sure Adobe is just using a single-branch bank
        
               | tsunamifury wrote:
               | How is this an issue? You can easily wire up to 999
               | million with just a mobile device any work day.
               | 
               | If you think im joking no I've designed it for major
               | banks.
        
               | TedDoesntTalk wrote:
               | Might be technically possible from an app, but in the
               | USA, the backoffice won't approve it without one-on-one
               | interaction.
        
               | JumpCrisscross wrote:
               | > _in the USA, the backoffice won 't approve it without
               | one-on-one interaction_
               | 
               | For a business like Adobe, yes. They'll probably want a
               | verification call. Plenty of funds, however, handle
               | similarly-sized transactions with completely electronic
               | verifications.
        
               | tsunamifury wrote:
               | Yea I mean how do people think large companies do things
               | like payroll which is easily more than this monthly.
        
               | TedDoesntTalk wrote:
               | Payroll is done with ACH, not wire transfer. ACH is
               | reversible so it has fewer controls. Wires are not
               | (generally) reversable.
        
               | tsunamifury wrote:
               | Technical Protocol doesn't matter we're talking approval
               | and liquidity here. ACH/Wire same dif.
        
               | JumpCrisscross wrote:
               | > _Payroll is done with ACH, not wire transfer_
               | 
               | For large payrolls, it would be done over wire (between
               | the employer and payroll processor). The employer has
               | leverage and wants to keep the float.
        
               | kasey_junk wrote:
               | You'd have to be a _very_ large payroll to have leverage
               | over adp.
               | 
               | For many payroll operations between big employers and
               | payroll processors it's an inner bank ledger transfer as
               | the big payroll processors have good reason to maintain
               | accounts at many banks.
               | 
               | Vice versa is also true. If you have a very large payroll
               | your treasury team is not put out by having accounts at
               | lots of banks.
        
               | JumpCrisscross wrote:
               | > _it's an inner bank ledger transfer_
               | 
               | This is common. But so are wires.
        
               | bragr wrote:
               | Sending a billion dollars is not the same thing as having
               | a billion liquid dollars in one place to send. It is the
               | difference between Accounts Payable and the Finance
               | department of a company
        
               | saghm wrote:
               | I appreciate the insight from someone who has expertise
               | in this area, but I think it's worth thinking about
               | whether there are more constructive ways of phrasing
               | this. Almost nobody who reads your comment will ever be
               | in a position to "wire up to 999 million" at any point in
               | their life, easily with just a mobile device or
               | otherwise.
        
               | microtherion wrote:
               | Bank is going to have to dip deep into their swear jar to
               | come up with the money.
        
               | jzl wrote:
               | Hah, reminds me of this:
               | 
               | https://youtu.be/7C1Zaqu0wrw
        
               | dubcanada wrote:
               | Here is how it is going to go, Adobe will tell their
               | accountant to wire the money, the accountant will get the
               | details from Figma. Adobe accountant will call their bank
               | or maybe even go in to the branch. And tell them they are
               | sending X to X. It will take a few stamps and
               | confirmation and it will be done in about 5 mins. Some
               | computer somewhere will go - 1 billion Adobe and + 1
               | billion Figma.
               | 
               | On the bank side nothing really happens unless Figma
               | decides it wants to withdrawal all 1 billion. Then X bank
               | will owe Y bank money, that loan will be balanced at some
               | point. It will probably take a few days so Figma will be
               | told it needs a few days.
               | 
               | Even if Figma decides to pay all their employees a share,
               | that's also just - 50k Figma, + 50k Bob Smith in a
               | computer somewhere.
               | 
               | There is no actual exchange of money until stuff is
               | balanced at some point or you withdrawal. It's all just
               | 1s and 0s in a record.
        
               | disiplus wrote:
               | There is for sure exactly defined in the paperwork where
               | the money will go in case of x.
               | 
               | That was at least so when we sold our company.
        
               | vl wrote:
               | The problem here is not doing the transfer, but holding 1
               | cool B in cash being ready to transfer. Even if it is in
               | liquid assets, 3 days to liquidate 1B is quite short.
        
               | M2Ys4U wrote:
               | It wouldn't surprise me if the timing of the execution of
               | the termination agreement was agreed for _after_ Adobe
               | had liquidated assets.
        
               | bombcar wrote:
               | That's what lines of credit are for if needed. A company
               | of Adobe's size should be able to obtain that easily
               | (maybe even on a handshake).
               | 
               | Their latest report with the SEC would indicate how much
               | "cash" they regularly have on hand.
        
             | iamleppert wrote:
             | If I was the board I'd be calling for the CEO's head after
             | loosing $1 billion for absolutely nothing.
        
               | jefftk wrote:
               | If the value of Figma has fallen by more than $1B since
               | they signed the deal (which I think it probably has) then
               | passing up $1B to get out of the deal is not nuts,
               | especially considering the regulatory opposition. Though
               | it depends more on whether the value of Figma _to Adobe_
               | and _less the agreed acquisition cost_ has fallen below
               | -$1B, since Adobe was presumably agreeing on a deal that
               | they thought gave them significant surplus.
        
               | mattmaroon wrote:
               | It's a common term in these sorts of acquisition attempts
               | now. AT&T paid T-mobile $3 billion.
               | 
               | A failed acquisition attempt can be very damaging to the
               | company being acquired. You can lose employees who don't
               | want to work at the new entity that never happened. It
               | can change your product roadmap (are you really going to
               | invest in directions the acquirer won't want after
               | completion?) and make your executive team start job
               | hunting. Etc.
               | 
               | So it's not unreasonable or uncommon for the acquirer to
               | agree to such a provision. And the board was presumably
               | highly involved in a large offer like that.
        
               | asah wrote:
               | not nothing: they got to examine Figma's books, IP/code,
               | staff, etc where Figma got to see nothing about Adobe.
        
               | JumpCrisscross wrote:
               | > _If I was the board I'd be calling for the CEO's head
               | after loosing $1 billion for absolutely nothing_
               | 
               | The Board signed off on the deal. Given Adobe's stock is
               | up for the day, I don't think shareholders are crying
               | over this termination fee.
        
               | whimsicalism wrote:
               | investors probably figured this out on Dec 13, not today
        
               | mattmaroon wrote:
               | Are you implying the dip then was due to insider trading?
               | That's a big charge.
        
             | mbauman wrote:
             | Wow, thanks for the reference!
        
             | jay-barronville wrote:
             | 1 billi and they didn't even have to give up any equity.
             | I'm not a fan of the regulators screwing this deal the way
             | they have (primarily due to the precedent they're setting),
             | but in the grand scheme of things, methinks this is
             | actually a great outcome for Figma. 15 months of hassle
             | with $1B cash at the end, to be delivered within 3 business
             | days.
        
             | TedDoesntTalk wrote:
             | Incredible that they have $1b sitting around in cash.
             | Wouldn't you at least put it into a bond or treasury?
        
               | GenerWork wrote:
               | It probably is in a bond or treasury note. The "within 3
               | days" probably covers the selling of the bond/treasury,
               | waiting for the funds to clear, and then sending it over
               | to Figma's account.
        
               | vishnugupta wrote:
               | Or transfer the bonds/treasury to Figma directly? Why go
               | through the hoop when Figma too will just covert it to
               | bond/treasury anyway?
               | 
               | Is that allowed?
        
               | bagels wrote:
               | If Figma agrees that it satisfies the debt, why not?
        
               | vasco wrote:
               | Nothing that is public that I've seen says this is true.
               | You can get a bridge loan for $1b backed by whatever
               | iliquid assets you have from any major bank, and then
               | it's up to you how quickly you want to unwind other
               | things. The loan might even be interest free if the bank
               | wants to keep Adobe's business for other M&A activities.
        
               | TedDoesntTalk wrote:
               | Bridge loan with $1b liquidity in 4 days? Or are bridge
               | loans essentially open lines of credit?
        
               | vasco wrote:
               | I used the term bridge loan as a sort of umbrella term
               | that might be technically not the best as my training
               | isn't in finance and I know some of this stuff from
               | exposure by proximity. What I'm referring to sometimes is
               | also called a revolving line of credit, the most famous
               | case was Enron's revolvers for example. The point is big
               | banks will normally allow companies to take out large
               | short term loans for this type of thing, usually having
               | large amounts pre-approved.
        
               | bombcar wrote:
               | VISA moves .66 billion transactions a day. If each is
               | only a bit over a dollar they move a similar volume.
               | 
               | Banks can handle this. But probably not for free.
        
               | garbageman wrote:
               | Typically they keep enough for business activities as
               | cash and the rest go into cash equivalent / money market
               | type things that earn some interest.
        
               | eigenvalue wrote:
               | I'm sure a company as big as Adobe has multiple billions
               | in capacity on revolving lines of credit at attractive
               | rates from a syndicate of top banks. They do have cash
               | and short term investments of close to $8b to borrow
               | against!
        
           | samwillis wrote:
           | There seems to be multiple references to the fee being
           | payable if the deal falls through due to regulatory issue.
           | 
           |  _" He also noted that the original terms call for Adobe to
           | pay a $1 billion break-up fee even if the deal falls through
           | over regulatory issues."_
           | 
           | https://www.barrons.com/articles/adobe-stock-figma-
           | acquisiti...
        
       | jonplackett wrote:
       | I don't even use Figma, but I a glad Adobe won't be owning them.
        
         | Erratic6576 wrote:
         | Yeah I miss Adobe Lightroom but you don't get to install it,
         | adobe takes over your computer
        
           | vr46 wrote:
           | It's total madness, isn't it. Long time user, from 1-5, then
           | everything fell apart with CC, subscriptions and the
           | clusterfuck of shite installed on my Mac.
        
             | airstrike wrote:
             | _> then everything fell apart with CC, subscriptions and
             | the clusterfuck of shite installed on my Mac_
             | 
             | except it also made Adobe more valuable than it ever was
             | before and pretty much jump-started the ARR / SaaS
             | valuation model that defines Tech today, so it's not ever
             | going away
        
             | jq-r wrote:
             | I'm in the same boat. A very long time user and I really
             | liked everything about it. When they started pulling that
             | subscription shit with tons of crapware I had enough.
             | Cancelling subscription (even a short one) was also a
             | terrible (I would even call it criminal) experience. Tried
             | couple of alternatives, and frankly I don't like them. They
             | are either slow, got abandoned in a year or have
             | unintuitive workflows.
             | 
             | I would even pay $500 for a LR Classic without all of their
             | other crapware, but they just like that too much to take my
             | money.
        
               | macintux wrote:
               | Pixelmator/Photomator is an interesting alternative with
               | robust software for both Mac and iPad. I'm a bit too fond
               | of Photoshop layers right now, but I'm tempted to switch.
        
               | cesaref wrote:
               | Confronted with the same sort of problem, I ended up with
               | Capture One and couldn't be happier. There are other
               | options out there, which you should definitely explore.
        
               | vault wrote:
               | I bought the Affinity Suite during Black Friday, just to
               | have some decent software on mac to do some editing. I'm
               | far from a professional though and I have no idea how
               | good their software actually is.
        
               | vr46 wrote:
               | I found a loophole - check my older comments - to let me
               | get out of their system, but they may have closed it. I
               | bought Affinity for a laugh but switched to Capture One
               | for better skin tones, Photo Mechanic Plus for better
               | management. Both those have gone to the terrible
               | subscription model but I'm just going to freeze my Mac's
               | OS where it is and have a reliable machine for this.
        
               | Erratic6576 wrote:
               | I'm installing mojave on my 2017 macOS and call it a
               | "black pearl"
        
           | politelemon wrote:
           | Same, I miss the ownership of my photos and photographic
           | workflows from the older lightroom days. It's sad that the
           | industry rolled over to accept this and it trickled to the
           | consumers.
        
           | srvmshr wrote:
           | This part is so true. Adobe under-the-hood SWE feels so
           | shoddy. It feels as if their products, although delivering
           | the good, is strung up by different patchworks. And it spawns
           | files & folders all over your system
        
           | klabb3 wrote:
           | I tried the subscription for Lightroom CC and left my
           | computer on at night to sync my meager 50-100GB to their
           | cloud clusterfuck. Trial period ended after 2 weeks and the
           | sync hadn't finished - and no it wasn't an issue with my
           | bandwidth.
           | 
           | Yeah..
        
       | madeofpalk wrote:
       | Excellent news. I think there should be more products, more
       | companies, and more competition. Adobe just buying up it's
       | competition will only ever directly hurt consumers.
       | 
       | See also, "Adobe says the FTC is looking into its subscription
       | cancellation practices."
       | https://www.theverge.com/2023/12/15/24003532/adobe-says-the-...
        
         | dkyc wrote:
         | Except outlawing acquisitions by larger tech companies will
         | absolutely reduce funding and incentives to start companies,
         | and result in less products, less companies, and less
         | competition.
        
           | kwertyoowiyop wrote:
           | This is so far from outlawing. And we are soooooo far from
           | having a shortage of tech startups.
        
             | robertlagrant wrote:
             | > This is so far from outlawing
             | 
             | It's not that far. A bureaucrat will decide if you can exit
             | the way you want to. Still want to fund this venture?
             | 
             | > And we are soooooo far from having a shortage of tech
             | startups.
             | 
             | Because there hasn't been a fear of them blocking exits.
        
               | airstrike wrote:
               | > A bureaucrat will decide if you can exit the way you
               | want to.
               | 
               | It's not up to the bureaucrat but to the courts. The FTC
               | doesn't "approve" or "reject" deals--it can just take
               | legal action to try to stop a deal, but that still gets
               | adjudicated either in a federal court or in an FTC
               | administrative law court to a judge which is appointed
               | independently.
               | 
               | https://www.ftc.gov/enforcement/merger-review
               | 
               | https://www.ftc.gov/legal-library/browse/administrative-
               | law-...
        
               | matthewowen wrote:
               | True in the US, not true in the UK or EU.
        
               | airstrike wrote:
               | Fair, I'm not as familiar with the UK/EU regulatory
               | environment
        
               | peyton wrote:
               | That's who's blocking the sale according to Adobe's press
               | release: https://news.adobe.com/news/news-
               | details/2023/Adobe-and-Figm...
               | 
               | Depending on specifics, the EU stopping blockbuster
               | acquisitions in the US startup ecosystem feels ripe for
               | abuse.
        
               | airstrike wrote:
               | I can assure you the EU isn't blocking this to prevent US
               | founders from making money
        
               | evrydayhustling wrote:
               | Adding a legal battle with the FTC to the cost of any
               | acquisition can chill and kill otherwise obvious deals,
               | and or sap value out of those that push through.
               | 
               | FWIW, I think there are good reasons to limit tech
               | consolidation, including this one. But anyone should
               | realize that it will reshape the industry in
               | unpredictable ways, including some that harm "real"
               | consumers and builders.
        
               | airstrike wrote:
               | But anti-trust isn't being _invented_ now. It 's always
               | existed. Companies already factor in anti-trust risk when
               | doing M&A--it's just hard to quantify the expected value
               | of that risk
               | 
               | If anything, IMHO, we've been too lenient with anti-trust
               | in Tech in particular over the past 5-10 years. This just
               | dials things back a little, and makes it so that "hard to
               | quantify" risk is a little more likely than it was
               | before, and certainly a little more likely than zero
               | 
               | I don't think Adobe / Figma specifically is an "otherwise
               | obvious deal" precisely because it has such obvious anti-
               | trust risk. The fact that this merger was even announced
               | is all the proof I need that we were being too lenient.
               | Figma can still sell to any number of huge Tech companies
        
               | peyton wrote:
               | Published guidance is the correct tool. Blocking
               | acquisitions doesn't really decrease uncertainty.
        
               | airstrike wrote:
               | The guidance already exists. Don't buy your biggest
               | competitor, unless you're but one player in a diversified
               | sector.
               | 
               | Blocking acquisitions creates precedents.
        
               | ethanbond wrote:
               | What's net new about this? It has been the case for
               | decades that if you try to sell to the only major
               | competitor that it could be blocked under antitrust.
        
               | Drakim wrote:
               | A bureaucrat also decides the amount of lead you can put
               | in your product and sell.
               | 
               | In fact, there are all kinds of things you can't
               | arbitrarily do because it hurts consumers, both
               | physically and financially. This includes strengthening
               | industry monopolies which has time and time again
               | demonstrated that it causes incredible harm to entire
               | segments of society.
        
               | robertlagrant wrote:
               | > This includes strengthening industry monopolies which
               | has time and time again demonstrated that it causes
               | incredible harm to entire segments of society
               | 
               | I don't think you can take a hypothetical worst case and
               | make it apply here. You could also say that we shouldn't
               | have governments, because look at WW2 and all the war
               | they declared.
               | 
               | Adobe buying Figma wouldn't cause incredible harm to
               | entire segments of society. It's barely even a monopoly,
               | in that Adobe doesn't really do what Figma does already,
               | and there is incredible potential in just making another
               | Figma competitor if Adobe ruins Figma.
        
               | passwordoops wrote:
               | Or, and this is a crazy idea I know, maybe start a
               | company with the notion that it will be a profitable,
               | long-term success instead of a lottery ticket
        
               | zztop44 wrote:
               | I'm pretty sure no VCs are kicking themselves for having
               | invested in Figma.
        
           | maxehmookau wrote:
           | This isn't that though. This is a company with a clear
           | monopoly trying to hoover up smaller competition to reduce
           | competition. We shouldn't incentivise this behaviour, on
           | either end.
           | 
           | If this is the liquidity event that Figma were betting on
           | from day 1 that's their mistake for not foreseeing regulators
           | being unhappy about it.
        
           | DaiPlusPlus wrote:
           | I'm fine with _some other_ company buying-up Figma, just not
           | Adobe. Microsoft could buy them (and hopefully not repeat
           | what happened to Expression Blend) - or maybe Alludo could
           | resurrect the Corel brand and launch Figma under that title?
        
             | dkyc wrote:
             | The reality is that for extremely high-growth companies
             | such as Figma, only companies with an extremely strong
             | existing business _and_ strategic fit can afford to acquire
             | them. Corel, for example, was valued at $1bn in their 2019
             | acquisition. There 's absolutely no way they could acquire
             | Figma. At the same time, VCs are betting on Figma-like
             | outsized exits for their model work.
             | 
             | I get people are dying to stick it to the big tech cos, but
             | the reality is that the long-term effect of actions like
             | this is reduced funding and less new, disruptive companies
             | - and _strengthening_ the situation for the cash-rich
             | behemoths like Microsoft, Google, etc.
        
               | tonyedgecombe wrote:
               | They couldn't acquire Figma for $20 billion but that
               | doesn't mean Figma isn't acquirable. It just means the
               | founders and investors get a bit less.
               | 
               | > and strengthening the situation for the cash-rich
               | behemoths like Microsoft, Google, etc.
               | 
               | It certainly isn't good for Adobe as they will have a
               | strong competitor in Figma to deal with.
        
               | DaiPlusPlus wrote:
               | > It certainly isn't good for Adobe
               | 
               | It is good for Adobe: they'll be forced to make their
               | products better.
               | 
               | ...I hope!
        
               | tonyedgecombe wrote:
               | >It is good for Adobe: they'll be forced to make their
               | products bette
               | 
               | Which they thought was harder than spending $20 billion
               | acquiring a competitor.
        
               | xbar wrote:
               | Maybe it would be more accurate to say that they that
               | there is no way for them to make a product that will
               | steal Figma's market for less than $20 billion.
               | 
               | Adobe's despised reputation in business practices makes
               | it hard for users to choose Adobe when any other creative
               | option when it is available.
        
               | delecti wrote:
               | That would certainly be good for Adobe's _users_ , but it
               | means they'll have to put in a lot of work, which costs
               | money that could otherwise buy so many yachts.
        
               | sp332 wrote:
               | How would Figma be disruptive or weakening tech giants if
               | their plan is to be acquired by them?
        
               | dkyc wrote:
               | Clearly Figma is providing a valuable product to the
               | market. In part visible here by how people celebrate this
               | decision. But people are celebrating Figma's continued
               | independence without understanding that without the
               | _possibility_ of being acquired for a large amount of
               | money, the funding and incentive situation that
               | _resulted_ in the beloved independent Figma wouldn 't
               | exist.
               | 
               | This is not as much about Figma, which is big already and
               | will be fine, but the 100 other potential Figmas that
               | might not even been started yet. They will have more
               | difficulty finding funding, attracting employees with
               | equity, etc., when the scenario 'big tech co acquires
               | company for lots of $' doesn't exist anymore.
               | 
               | Why would anyone go worth at a small company for equity
               | if there's no chance to get liquidity? Why would
               | investors invest? This decision might improve the short-
               | term situation of the market, but over the long-term, I
               | can only see how it benefits the big companies, which
               | rely on today's cashflows / RSUs to attract people.
        
               | krisoft wrote:
               | > beloved independent Figma wouldn't exist.
               | 
               | Are you saying that the business of "we make a thing and
               | we ask for money from our users for said thing" model
               | cannot work?
               | 
               | > Why would anyone go worth at a small company for equity
               | if there's no chance to get liquidity? Why would
               | investors invest?
               | 
               | Presumably because they hope the company become
               | successful and it sells many licences and they get a
               | share from that pile of money.
        
               | dkyc wrote:
               | > Are you saying that the business of "we make a thing
               | and we ask for money from our users for said thing" model
               | cannot work?
               | 
               | I'm saying that companies like Figma, which has raised
               | $333 million dollars in venture capital, at up to a $10bn
               | valuation, cannot exist if those investors don't see
               | sufficient options for liquidity.
               | 
               | And given that people strongly value companies like
               | Figma, as evident in this very thread, that would be a
               | bad outcome all in all. The only market participants for
               | whom this wouldn't be a bad outcomes would be big,
               | established businesses that have to fear less startup
               | competition.
        
               | krisoft wrote:
               | > And given that people strongly value companies like
               | Figma, as evident in this very thread, that would be a
               | bad outcome all in all.
               | 
               | We value Figma the product. I couldn't care less about
               | how much money they raised.
               | 
               | This is why I'm asking if you think it is impossible to
               | make a Figma like product financed from you know the
               | users paying for that product.
        
               | dkyc wrote:
               | "I value Figma the product, I couldn't care less about
               | how much money they raised" is an argument like "My power
               | comes out the socket, so I couldn't care less about
               | building power plants". It's hard to have one without the
               | other. Figma the product was built with the the money
               | they raised.
        
               | krisoft wrote:
               | > Figma the product was built with the the money they
               | raised.
               | 
               | Ok. But do you think that is the only way it could have
               | been built? Somehow you are sidestepping that question.
        
               | delusional wrote:
               | I think the "disruption" narrative has played itself out
               | by now. Nothing has been disrupted. Society still largely
               | functions the same way as it did 20 years ago, and the
               | same firms are mostly still running the same businesses.
               | 
               | We were promised a radical new world, what we got was a
               | couple of apps for fast food delivery from McDonald's.
        
               | throwaway2037 wrote:
               | Hmm... I struggle with your post. What about AMD vs
               | Intel? Or TSMC / Samsung vs Intel? Intel is far weaker
               | that it was 20 years ago, and chips are cheaper
               | (inflation adjusted) and _WAY_ faster 20 years later. Is
               | that not a win? I feel like desktop computing is
               | basically flying cars at this point. For 1500 USD, you
               | can get 5GHz CPU, 32 GB RAM, 2 TB NVMe drive, reasonable
               | GPU that is utterly light speed compared to 20 years ago.
               | The first time I ever used an NVMe drive, I literally
               | thought the Linux commands were not running correct
               | because they finished so quickly!
               | 
               | Last one: I promise that I am not trolling here: What
               | about psuedo-self-driving that Tesla and a few others
               | have in cars now? On an expressway, it is pretty amazing
               | -- hands off the wheel, talk with your friends with no
               | worries of distraction.
        
               | chongli wrote:
               | I think the person you're replying to was referring to
               | the post-smartphone startup era. All those hardware
               | companies you mentioned are older than dirt. None of them
               | qualify as "disruptive, VC-backed startups" like Figma,
               | Uber, or Airbnb.
        
               | vinyl7 wrote:
               | Back in the olden days before the free-money-zero-
               | interest rate policy, companies subsisted on selling
               | their product, not their company.
        
             | dylan604 wrote:
             | I'm fine with some other company that has a track record of
             | doing bad things to the things they've purchased, which is
             | no different than the company I'm against buying this
             | company.
             | 
             | How are you okay with MSFT? The logic is not very sound
        
               | toyg wrote:
               | I guess the parent's point was that it's better for Figma
               | to be acquired by a company that clearly has a Figma-
               | shaped hole in their lineup, rather than someone with a
               | lot of existing overlap that will likely just strangle it
               | quietly in the night.
        
               | dylan604 wrote:
               | with a company infamous for "Embrace, extend, and
               | extinguish", I wouldn't trust MSFT to recognize a hole
               | needs to be filled.
        
               | toyg wrote:
               | TBF, they kept Skype, GitHub, and Minecraft, running
               | fairly well - one can disagree on the features, but they
               | did get continuous development and support, they weren't
               | just "deprecated" and sunset like, say, Yahoo would do.
        
               | DaiPlusPlus wrote:
               | Microsoft has changed a lot since the late-1990s, really.
        
           | madeofpalk wrote:
           | I think this is net-negative for consumers, in a pretty
           | significant way. If the most incentivised lifecycle is to
           | seek VC investment to make a non-susitainable product in the
           | hope of being acquired and swallowed into The Borg and shut
           | down, we still end up with less good products.
           | 
           | - Product life-cycles become short, consumers are weary of
           | anything new. How many times have you seen product launches
           | here on HN where the top comments are worrying about
           | sustainability? That either there will be a rug-pull for
           | consumers in the future, or they just plan to be acquired and
           | shut down.
           | 
           | - Larger companies continue to have no incentive to actually
           | improve their product and compete with others if they just
           | purchase everything in the market.
        
             | Pet_Ant wrote:
             | > If the most incentivised lifecycle is to seek VC
             | investment to make a non-susitainable product in the hope
             | of being acquired and swallowed into The Borg and shut
             | down, we still end up with less good products.
             | 
             | "Aim for the moon so if you miss you still end up amongst
             | the stars."
             | 
             | The actual _goal_ is to be an independent successful
             | company, but getting bought is the back up option that
             | provides a safety net. If it was success-or-bust (no "-or-
             | get-bought") the risk calculus would not make it worth it.
             | It would make the American economy much more conservative
             | and much more like Europe.
        
               | floren wrote:
               | But when the most common business plan is "1. Spend VC
               | millions, 2. Acquire non-paying customers, 3. ???, 4.
               | Profit!" it kinda seems like the un-written step 3 is
               | "get acquired by a MAGMA company". You just _say_
               | something like  "oh, we'll get revenue by adding
               | advertising / premium accounts later" as a fig-leaf for
               | the public.
        
           | brendoelfrendo wrote:
           | If your only goal in founding a company is to get acquired,
           | you haven't made a company; you've made a product, and
           | probably not a profitable one.
           | 
           | We should be encouraging way more medium-sized companies,
           | that operate sustainable business models, make money for
           | their founders and employees, and aren't subsidized by cheap
           | money. I think if startups actually had to sustain themselves
           | we'd see a lot less grift and waste in VC.
        
             | jen20 wrote:
             | I don't disagree with the notion that there should be more
             | medium sized, self sustaining ("lifestyle?") companies, but
             | such statements are rarely if ever followed up with _why_
             | this is a desirable outcome for everyone involved.
        
               | graphe wrote:
               | Or no lifestyle companies. What would be the harm without
               | them?
        
               | brendoelfrendo wrote:
               | I guess it comes back to how you view the current system.
               | If you find the idea of unicorns and acquisitions and the
               | further centralization of capital distasteful, it's kind
               | of self-evident why you'd want to see something that
               | represents a break from that norm.
               | 
               | For me, yes, I see the obvious argument that more money
               | leads to more (and faster) innovation. But it can also
               | result in an economy that is too tightly coupled and
               | dependent on the might of a few massive companies,
               | whereas an economy that is distributed across more
               | smaller businesses is more robust.
               | 
               | At the extreme, you might imagine South Korea: a country
               | that is highly consolidated into one or two major cities
               | and propped up by massive, economy-shaping corporations.
               | I don't think anyone would disagree that Korea made
               | massive economic strides in a short period of time, but I
               | think there's much more debate about the long-term health
               | of the Korean economy and people now that their continued
               | prosperity is so centralized.
               | 
               | And, of course, there's the consumer angle; though I
               | can't claim any scientific methodology, my impression of
               | the sentiments surrounding this merger are that it was
               | pretty popular with Figma's investors and employees
               | (understandably so, as they stood to gain from the
               | merger), but was deeply unpopular with their customers.
               | You could make the argument that "a Figma owned by Adobe
               | is better than no Figma at all," but consumers have seen
               | it all before at this point: a good product is acquired,
               | and then either a) the pricing model changes, b) the rate
               | of innovation slows down, c) the product is ultimately
               | abandoned somewhere down the line, etc, etc. None of
               | these outcomes are essential truths, but they are common
               | outcomes of companies getting larger and larger to the
               | point where a business unit that is otherwise healthy is
               | deprioritized because it is not profitable _enough_ or
               | growing _fast enough_ for the larger parent to care; or,
               | conversely, the smaller parts suffer because the larger
               | parent encounters trouble and can no longer sustain their
               | acquisitions, even if they are keeping the bloat afloat.
        
           | whatisthiseven wrote:
           | I think it's fine if no one starts vampiric companies that
           | dump free services on the public destroying the perceived
           | value of software for the purpose of a fast unicorn exit. Of
           | course, these companies always look to advertising for
           | funding so they are obtrusive.
           | 
           | Unless you are thinking of real companies that would be
           | affected by this ban? Retail stores don't care about this
           | ban. Companies that sell real products wouldn't care. If they
           | sell real software services and plan to turn a positive
           | profit rather than exit this wouldn't impact anyone other
           | than unicorn chasers, which are bad for everyone.
        
             | matthewowen wrote:
             | But Figma isn't a vampiric company dumping free services
             | for the purpose of a fast exit. It's been around for over a
             | decade and charges _more_ for its principal product than
             | Adobe charges for comparable products.
             | 
             | So by your own definition, real companies are affected by
             | this!
        
               | ivan_gammel wrote:
               | The company will probably do well for the reasons you
               | mentioned, only some late shareholders are affected. A
               | good exit for the economy would be actually an IPO.
        
               | Lutger wrote:
               | I didn't know Figma was going bankrupt, is it?
        
               | matthewowen wrote:
               | I don't see the relevance of that question: outcomes for
               | companies fall onto positivity/negativity ranges beyond
               | merely a bankrupt / not bankrupt bjnary.
        
               | whatisthiseven wrote:
               | I'm also ok with mega corps not buying smaller companies.
               | It encourages further mega-corpification.
        
           | piva00 wrote:
           | Acquisitions also reduce competition. If competition only
           | exists to be acquired you are only funding an ever-growing
           | oligopoly, the more acquisitions into the oligopoly the more
           | power they have, diminishing the number of available markets
           | to compete in (since one of the oligopolistic companies will
           | certainly have more capital than a newcomer).
           | 
           | Anti-trust is not a new thing, it's even considered a
           | foundational aspect of competitive capitalism by some
           | thinkers...
        
           | bayindirh wrote:
           | I think it's the opposite. Because many companies start with
           | the dream of an exit with a high price tag, and what they end
           | up developing is a missing feature from a bigger software
           | suite, which is already enshittified by a big software house
           | to the core.
           | 
           | Instead, smaller companies can start and slowly get bigger
           | while getting bigger. Affinity suite is a great example.
           | While their photo tool is not my cup of tea, designer is
           | great, IMHO.
        
           | 34679 wrote:
           | I doubt that is true.
           | 
           | Let's say you're pitching your startup to a potential
           | investor. Would you pitch it as "the next Adobe" or
           | "something Adobe might want to buy"? Which one would you be
           | more likely to invest in?
        
             | andsoitis wrote:
             | > pitch it as "the next Adobe" or "something Adobe might
             | want to buy"? Which one would you be more likely to invest
             | in?
             | 
             | I get your point, but that is not really the right framing
             | because that is not how to pitch your startup.
             | 
             | Tell me what it does, what its long term vision is, how and
             | by when you'll make money, what's your moat, how you will
             | grow.
        
           | michaelcampbell wrote:
           | Just like when there WERE no megacorps to buy smaller
           | companies and we were left with none at all.
        
           | benterix wrote:
           | Yeah, I get it, some founders start their startup motivated
           | by a potential MA. And this is great for them.
           | 
           | However, as a customer, I absolutely hate this. Instead of
           | finding a way to actually make the product/service self-
           | sustainable, they just increase the number of (usually) free
           | users. But once they sell, normally the new owner either
           | shuts the service down or turns it into crap.
        
             | coldpie wrote:
             | Yeah. Keybase was the one that really showed this model to
             | me, and soured me on the whole startup scene. What a crap
             | way that is to run a business.
        
             | afavour wrote:
             | Agreed. I think if you're passionate about an idea then you
             | should be able to channel that energy into making it a
             | sustainable business. If you can't motivate yourself to do
             | that... maybe let someone else who _is_ motivated do it.
        
             | chongli wrote:
             | It's a personality thing. The type of person who starts
             | companies tends to start a lot of them. The idea of
             | sticking around at a company and keeping a steady hand on
             | the tiller (after all the big product problems have been
             | solved) is anathema to these folks. What they need is a
             | succession plan.
             | 
             | It just happened that mergers and acquisitions turned out
             | to be the cleanest, easiest way for founders to hand over
             | the reins. In days past, companies would go through this
             | transition process internally, often by succession through
             | the founder's family. The founder may have been a very
             | entrepreneurial type, but the child who was raised to be
             | the successor was more of a managerial type. When it worked
             | out, anyway. Sometimes none of the founder's kids were
             | suitable. Or the founder tapped the wrong kid to take over.
        
           | monkey_monkey wrote:
           | Tech acquisitions haven't been outlawed. And this particular
           | situation is applicable to perhaps 2 or 3 a year (all of
           | which are multi-billion dollar values).
           | 
           | I doubt very much if this will stop funding of new companies
           | except perhaps at the level of Uber/WeWork.
        
           | Ckirby wrote:
           | "Oh no!, this hampers my ability to harm industry competition
           | and hurt society, this isn't fair!"
           | 
           | How about you go and fling yourself in front of a bus
        
         | bilekas wrote:
         | I agree to be honest, I do find it refreshing too that they're
         | both Willing to part ways instead of trying to manipulate the
         | system. I don't think this could just customers but even the
         | companies themselves I don't see a loss.
        
           | andybak wrote:
           | Maybe they failed to find a way round the rules? That seems
           | more likely than a spontaneous desire to "do the right
           | thing".
        
           | popcorncowboy wrote:
           | This genuinely made me laugh thank you. But no, they're not
           | refreshingly "willing to part ways", just that their
           | extensive legal teams assessed every possible angle to force
           | this through and the big chairs made a call that proceeding
           | in the face of such harsh opposition was going to be too
           | costly.
        
           | j4yav wrote:
           | It is refreshing that they weren't able to get away with it,
           | anyway.
        
           | vikramkr wrote:
           | They themselves said they spent 15 months trying to
           | manipulate the system and are only doing this because they
           | failed, let's not be naive about them doing this out of the
           | goodness of their hearts lol
        
           | eviks wrote:
           | They were trying to manipulate the system, just failed at
           | that
        
         | noirscape wrote:
         | Adobes cancellation practices are literally illegal in the
         | Netherlands by the way. The deceptive trick of "pay monthly for
         | a full year" and then hitting you with the cancellation fee is
         | against local law. (It's called de wet van Dam for the
         | curious.)
         | 
         | You have to threaten their customer support with legal
         | complaints to make them comply with it, it's super frustrating
         | to deal with. They do fold immediately when you do this though,
         | so they know it's illegal but hope the frustration of getting
         | through customer support will deter people (and avoids the
         | legal problems).
         | 
         | And yes I know you can just switch subscriptions and use the
         | early cancellation period there to avoid the hit back fee from
         | cancelling. It's the principle that's scummy.
        
           | thelittleone wrote:
           | I recommend using virtual credit cards for subscriptions. I
           | just cancel the card if the account cancellation process is
           | hostile in anyway.
        
             | Perz1val wrote:
             | What's the best way to acquire those?
        
               | leshenka wrote:
               | The bank's smartphone app?
        
               | ativzzz wrote:
               | Not all banks have these unfortunately, even though one
               | time virtual cards should really be the standard for all
               | online purchases
        
               | leshenka wrote:
               | Yeah, sadly. But really it's the best way to do virtual
               | cards.
               | 
               | If a bank doesn't offer these, next best thing is to go
               | to the bank that does.
        
               | Naracion wrote:
               | If you're in the US, then I can recommend privacy.com
               | 
               | My current bank (Wise) also offers virtual debit cards. I
               | am in the UK now and Wise works well. I still use both
               | since I still have my American bank account though.
        
               | thelittleone wrote:
               | I use Mercury as I expense most subscriptions for
               | business.
        
             | jann wrote:
             | Being on the receiving side of that can be very
             | frustrating. Even though users can cancel easily and
             | without any human interaction, they cancel their credit
             | card which then costs us multiple months of revenue in
             | cancellation fees.
        
               | tomashubelbauer wrote:
               | Which is why I'd not do it to a small company with a
               | clean cancellation process and also why it is a good
               | thing to do it to Adobe (multiple times a day ideally).
        
             | nolok wrote:
             | In Europe just cancel your credit card authorization at the
             | bank, or your SEPA mandate, or your PayPal authorization,
             | depending on.
             | 
             | They will try to scare you and ultimately won't go after
             | you because the legality of this for b2c is very very iffy
             | (because of the way they present the information on the
             | sale page, which doesn't meet any informed consent level
             | required). At least in my country, apparently in NL too,
             | and if it ever got to the European level it would be
             | smashed easily.
        
             | Dayshine wrote:
             | Why do people keep recommending this? If you do this the
             | next step they take is sending your debt to collections,
             | and now you have either ruined credit or a court case.
        
               | Zenul_Abidin wrote:
               | A virtual _debit_ card should prevent collections from
               | getting involved though, since there 's literally no
               | debt.
        
           | charcircuit wrote:
           | >hitting you with the cancellation fee is against local law.
           | (It's called de wet van Dam for the curious.)
           | 
           | I doubt this. The early termination fee is 50% what you were
           | obligated to pay. If Adobe got rid of this than consumers
           | would have to pay 100% of this. De wet van Dam is about the
           | about not being able to cancel the subscription itself and
           | not about being able to pay to get out of what you were
           | suppsoed to pay for a subscription period.
           | 
           | Keep in mind there is a normal monthly subscription and when
           | buying the product the three choices of monthly, annual
           | billed monthly, and yearly billed up front are equally
           | displayed.
        
         | bomewish wrote:
         | Totally agree. I resent the fact that they'd try cash out that
         | way. At least ipo or something. More fragmentation is good for
         | preventing monopoly.
        
           | peyton wrote:
           | If Adobe's a buyer at $20b, they're a buyer at $20b. I don't
           | see how selling stock to the public along the way increases
           | fragmentation or prevents monopoly.
        
         | cantSpellSober wrote:
         | What Adobe product is intended to compete with Figma, Adobe XD?
        
           | madeofpalk wrote:
           | Once upon a time, digital product design happened in
           | Photoshop and Illustrator. Then competitors like Sketch and
           | Figma came out with a better product. This made Adobe create
           | XD to compete, but it was unable to make a good product so
           | instead they tried to purcahse their competition instead of
           | making something better.
           | 
           | 9 months after Adobe announced it was to purchase Figma (and
           | 3 months before it hoped the deal would close), Adobe
           | discontinued XD.
        
             | cantSpellSober wrote:
             | Fireworks tried to fill the gaps between PS and
             | Illustrator, but never got traction.
             | 
             | > Adobe discontinued XD
             | 
             | That was my understanding as well, hmm
        
               | cartermatic wrote:
               | RIP to Fireworks, it's the first tool I ever used for
               | design.
        
               | nolok wrote:
               | Fireworks wasn't an original Adobe product but a
               | Macromedia one they got during the acquisition. Adobe
               | seems to have had some massive lack of effort for those
               | (Flash being the prime exemple).
        
               | madeofpalk wrote:
               | Yet another example of Adobe purchasing their biggest
               | competition and then shutting it down!
        
               | i_am_jl wrote:
               | >Fireworks tried to fill the gaps between PS and
               | Illustrator, but never got traction.
               | 
               | I couldn't disagree more. Fireworks was a perfect blend
               | of raster and vector editing and was _killer_ for early
               | 2000s web design work. It was an amazing Macromedia
               | product that got neglected by Adobe.
               | 
               | If I'm in a cynical mood I sometimes think it's because
               | an up-to-date Fireworks would have cannibalized the sales
               | of PS/AI, but I think that gives too much credit to
               | Adobe.
        
           | patchorang wrote:
           | Yes, XD directly competes with Figma.
        
             | the_mitsuhiko wrote:
             | It could. XD is dead but maybe this might inspire Adobe to
             | revive it.
        
               | gigglesupstairs wrote:
               | They will be forced to now, isn't it? I am sure they
               | wouldn't want to start from scratch. But have to admit,
               | XD was nothing as compared to Figma right now.
        
               | pier25 wrote:
               | XD never took off. If Adobe wants to get into the UI
               | market they would need to go back to the drawing board
               | and start from scratch. If you're starting with a failed
               | product you're most likely going to fail again.
        
               | gigglesupstairs wrote:
               | Hmm. May be they see Penpot and learn something from it.
        
               | KaiMagnus wrote:
               | They had a really good core in my opinion. The overall
               | performance and especially the prototype preview was
               | really nice. Every change was instant and not even heavy
               | animations were a problem. Much nicer than the Sketch
               | slideshow style prototypes and Figma prototypes that load
               | very slow, not to mention the bugginess.
               | 
               | Judging by the 20bil price they wanted to pay, I guess
               | they know what kind of investment would be needed to
               | compete now.
        
           | whywhywhywhy wrote:
           | I'd bet they're hoping to just have an AI alternative by 2025
        
         | spaceman_2020 wrote:
         | imo, Adobe is falling behind. Photoshop's generative AI is
         | substantially worse than what I can get from models on
         | Tensorart/CivitAI + an upscaler.
         | 
         | It's way easier to produce something that can go live right now
         | without much editing in CivitAI -> Upscale in Magnific -> Add
         | to Canva.
        
           | facialwipe wrote:
           | I think what you mean to say is Stable Diffusion. CivitAI is
           | primarily a host for SD models to download and run locally.
        
             | spaceman_2020 wrote:
             | You can run many of the models directly through CivitAI.
             | You get lower quality images, but you can upscale them
             | through an upscaler.
             | 
             | Just go to any model and click "Create". You can even use
             | examples from the model to prefill the prompt.
             | 
             | For example, you can scroll down and click "Start Creating"
             | on this page: https://civitai.com/images/3908138
        
               | facialwipe wrote:
               | CivitAI's web tools are great for someone getting their
               | feet wet but it presents an extremely stripped down
               | options UI relative what's available in Draw Things on
               | iOS/macOS or SHARK on Windows.
        
               | spaceman_2020 wrote:
               | True, but that's precisely my point: even with this
               | stripped down version, I was able to hack together
               | exactly what I wanted for an upcoming project in far less
               | time. I got a model in the exact hairstyle, pose, and
               | costume I wanted. The upscaler did a pretty good job of
               | making it production ready.
               | 
               | This stuff is wildly productive for noobs who just want
               | to get stuff out. Maybe its not something you'd see in an
               | Apple ad, but its definitely something you'll see in a
               | small business ad.
        
           | costcofries wrote:
           | Worse or not, a meaningful majority of users will never even
           | understand the alternate workflow you just described.
        
             | spaceman_2020 wrote:
             | Then they will be outproduced. I, a graphic design noob,
             | managed to create a bunch of social media posts for an
             | upcoming project that included a completely custom 3D
             | character in precisely the poses I wanted, all within an
             | hour. Without gen AI, I would have likely spent hours
             | digging through stock photos, modifying lighting and
             | colors, and still not achieved what I wanted to.
             | 
             | Not using the latest and greatest tools in your profession
             | isn't really a flex.
        
           | Kaijo wrote:
           | Maybe they are hampered by "doing the right thing" and only
           | training on Adobe Stock content?
           | 
           | Firefly (Adobe's generative AI) works well if you're already
           | stuck in a Photoshop-heavy workflow, for quick successive
           | generations right in the canvas if you're editing or
           | extending an existing image. Better than Stable Diffusion
           | Photoshop plugins I've tried.
        
           | SirMaster wrote:
           | >Photoshop's generative AI is substantially worse than what I
           | can get from models on Tensorart/CivitAI + an upscaler.
           | 
           | But with Photoshops, I can generate things to be seamlessly
           | placed into my existing scene, with it understanding things
           | like placing the wheels of the car it just inserted on the
           | ground, with a shadow underneath and such, again seamlessly
           | integrated with my existing image.
           | 
           | It's very much not just about generating an entirely new AI
           | image.
           | 
           | Can I do that with Tensorart/CivitAI?
        
             | capybara_2020 wrote:
             | Isn't that just inpanting? Stable Diffusion has had it for
             | a while.
             | 
             | Eg: https://www.youtube.com/watch?v=No1_sq-i_5U
             | 
             | You can do that with any part of the image, this video
             | shows a face sample.
        
               | SirMaster wrote:
               | It might be.
               | 
               | https://youtu.be/Sp6K3qpVFO0?t=95
               | 
               | But at the very least, it seems like it's easier to work
               | with in Photoshop.
        
           | pier25 wrote:
           | I couldn't care less about AI in Photoshop but I'd love AI in
           | Illustrator to generate vector stuff.
        
             | jansan wrote:
             | AI sucks pretty hard at generating Vectors. The only option
             | for now is to generate something in an illustration style
             | and have it vectorized.
        
               | pier25 wrote:
               | There are a couple of AI vectors services out there but
               | the pricing is just silly.
               | 
               | https://vectorart.ai/
               | 
               | https://www.kittl.com/feature/ai-text-to-vector
        
             | facialwipe wrote:
             | Text to Vector appears to be a beta feature in Illustrator
             | currently: https://helpx.adobe.com/illustrator/using/text-
             | to-vector-gra...
        
           | pantulis wrote:
           | Adobe's vision is fully supporting the content lifecycle, not
           | only the creative aspect. In this sense, Figma made far more
           | sense for Experience Cloud rather than what it gives to
           | Creative Cloud.
        
         | SnowingXIV wrote:
         | Got bit by this. It felt absolutely horrible to not have any
         | recourse. We had a yearly adobe sign contract, it was based on
         | a particular usage estimate and quite high. Called in weeks
         | before the renewal and they said we missed the window to
         | cancel. There was no option out of it. No escalation. Had to
         | stomach a massive bill for of a product we weren't going to
         | use.
        
           | GoRudy wrote:
           | Is not paying an option? Ran into this issue with a large
           | software provider once but they had some actual account
           | management negligence / weren't responsive so we used that to
           | hang our hat on not paying and eventually they let it go.
        
             | jdewerd wrote:
             | No, because contract law is built for centuries past and
             | lets Adobe screw you for trying this. Not sure if they _do_
             | , but they definitely _could_.
             | 
             | Back when communication latency was days or weeks, allowing
             | sticky auto-renew that ignored payment failure and asked
             | for a lot of heads up time on a cancellation made sense. It
             | was exploitable, but it was worth it to buffer the latency.
             | Now we don't have the latency, so it's just exploitable,
             | the law hasn't caught up yet, and Adobe is happy to
             | exercise this advantage against you.
        
               | nightski wrote:
               | I'm curious, what exactly are the ramifications of this
               | "contract law" in the context of Adobe subscriptions?
               | Adobe will sue you? Are they suing large amounts of
               | customers?
        
               | ceejayoz wrote:
               | They'll send you to collections, which'll ruin your
               | credit.
        
               | xyzzy4747 wrote:
               | How does that work? I don't think Adobe has your social
               | security number.
        
               | ceejayoz wrote:
               | You don't need someone's social security number to send
               | them to collections.
        
               | xyzzy4747 wrote:
               | How does it affect your credit score then?
        
               | ceejayoz wrote:
               | The information you provide with payment - name and
               | address - is sufficient to add a delinquent account to
               | your credit report, which will immediately tank it.
               | Again, SSN is not necessary for this.
        
               | SnowingXIV wrote:
               | The risk-reward here is out of balance for SMB, so while
               | we could just not pay it was more headache not to. Here
               | is hoping for some class action. Perhaps small claims but
               | its pretty frustrating that a company as large as Adobe
               | has this in place.
        
               | nightski wrote:
               | Does it though? I thought only credit accounts affected
               | your credit score. This really isn't that...
        
               | ceejayoz wrote:
               | Gym memberships, cell phone plans, utility bills, unpaid
               | parking tickets, etc. will all report to your credit
               | report if you miss payments. Debt, not just credit cards.
               | A delinquent account on your account will drop it by
               | 100-150 points immediately.
        
           | jan_Inkepa wrote:
           | Also that their cancellation window has limits on both sides
           | - I told them more than six months I advance to cancel my
           | renewal and the refused and toll me to call up again in a
           | particular 30 day period close to the expiry date...
        
             | _fat_santa wrote:
             | When your business has to depend on subscription
             | engineering like this, it means the underlying product is
             | not good enough to stand on it's own feet.
        
               | figassis wrote:
               | It probably is, but rent seeking has no limits.
        
               | i_am_jl wrote:
               | That's the worst part, the products are great. $20/month
               | is reasonable for PS/LR considering that yearly releases
               | were retailing for $500+ in the CS6 era. Cloud storage
               | and generative AI credits are rolled into those costs.
               | New features are showing up again. Regarding Photoshop,
               | there are no real alternatives.
               | 
               | It's not that Adobe's depending on subscription
               | engineering, it's creative pros 100% dependent on Adobe
               | products being willing to put up with this shit because
               | they have quality products with no alternatives.
        
               | Spooky23 wrote:
               | Exactly. The downside of subscription software is that
               | companies like Adobe become life insurance companies that
               | produce software. Their enterprise value is defined by
               | churn rates and there's a strong incentive to lock
               | customers down to reduce that risk.
               | 
               | I work for a huge org, and we tell companies like this to
               | go fuck off with terms like this. The real scam of Adobe
               | is that there is no way to assess engagement rates with
               | their tools. The only way to get this data is by metering
               | PCs or datamining your IdP.
        
               | jb1991 wrote:
               | > Regarding Photoshop, there are no real alternatives.
               | 
               | Unfortunately, the same is true for Illustrator. There
               | are competitors that have 95% of the features, but that
               | remaining 5% is critical for serious professionals.
        
               | rchaud wrote:
               | > it means the underlying product is not good enough to
               | stand on it's own feet.
               | 
               | Adobe CC not strong enough? That's not it.
               | 
               | Subscription retention practices like this are to juice
               | quarterly numbers to delight analysts on the earnings
               | calls. If Adobe was a private company this level of lock-
               | in desperation wouldn't be necessary. We'd still be able
               | to buy the software once like we used to.
        
               | toyg wrote:
               | That's a hopeful statement. Maybe it wouldn't be
               | necessary, but it would be implemented anyway. These
               | days, any company not having subscriptions is seen as
               | leaving money on the table and they will become targets
               | for takeovers.
        
               | rchaud wrote:
               | > These days, any company not having subscriptions is
               | seen as leaving money on the table
               | 
               | This kind of product economics comes from Wall Street.
               | It's led to a world where companies, rather than charging
               | at a stable price point that allows them to keep the
               | lights on, offer something at an unsustainable $10/mo to
               | build marketshare. Then they raise the price every year
               | after that, whether or not the additions made have any
               | added value.
        
               | sealeck wrote:
               | The problem is that Photoshop is actually pretty good
               | (although Affinity definitely gives it a run for its
               | money and is as good for simple things).
        
               | dylan604 wrote:
               | Your comment makes me think you have no experience with
               | Adobe's product line if you think it can't stand on it's
               | own feet. In fact, after Windows, I'd imagine Adobe
               | software being one of the most pirated apps out there.
               | Doubtful people would pirate software that's no good.
               | 
               | While your whimsical comment might apply to some rent
               | seeking subscription products, as phrased, it does seem
               | like you are totally out of line with it application in
               | this thread.
        
           | xyzzy4747 wrote:
           | Have you tried not paying?
        
           | JCM9 wrote:
           | Many states are cracking down on these practices and no
           | longer consider "sorry you forgot to cancel" as a legal
           | agreement binding you to a renewal. Common sense says you
           | should have to consciously renew vs accidentally doing so via
           | some bogus contract clause.
           | 
           | Of course if you're relying on such gotchas to keep
           | subscription numbers up you've already failed and are just on
           | a slow march to irrelevance while leaving pain and
           | destruction in your wake.
        
           | foz wrote:
           | One of the key functions of procurement: Checking for
           | automatic renewal clauses in contracts and removing them when
           | found. This is a red flag in many companies.
        
         | plagiarist wrote:
         | Glad the FTC is going after them. All predatory subscription
         | practices need to be abolished by law.
        
           | coldpie wrote:
           | If you like what the FTC has been doing lately, be sure to
           | vote in 11 months...
        
             | plagiarist wrote:
             | I mean, sure, but what the FTC is doing is not a concern in
             | the slightest compared to the issues at stake there. It's
             | nice that the agency is doing something I like, though.
        
         | danpalmer wrote:
         | > Adobe says the FTC is looking into its subscription
         | cancellation practices
         | 
         | Great news, where do I testify? Adobe tried to bribe me
         | personally to not fight their subscription cancellation
         | policies for the company I was representing. Given how
         | obviously unimpressed I was with the whole thing and how I was
         | clearly not the target market of a creative cloud subscription,
         | I can only assume that this is a policy that the sales rep
         | tried to push, rather than a one-off they thought might work.
        
           | ehoh wrote:
           | Most effective thing to do relative to your time is probably
           | participating in relevant FTC requests for public comments:
           | https://www.ftc.gov/policy/public-comments
        
           | dtx1 wrote:
           | Looking at your profile, it says you work for Google, so I
           | assume this is in the context of google? You guys probably
           | have the internal legal resources to advice you. If it was
           | not in that context, ChatGPT at least suggest that this is
           | first of all a federal fucking crime (Domestic Bribery Act
           | seems to apply here) and you can contact the Department of
           | Justice, the FBI or report it to the SEC which offers a
           | whistleblower program.
           | 
           | Please consider your next steps carefully though and contact
           | legal counsel basically immediately since you just publicly
           | accused adobe representatives of a federal crime! Frankly, I
           | would ask Dan to remove your comment ASAP.
           | 
           | Fun Fact: The SEC offers financial incentives to people who
           | report those violations!
        
             | anthuswilliams wrote:
             | This sounds it might be like a hallucination. I've never
             | heard of any "Domestic Bribery Act" and I'm unable to find
             | one in cursory online searching. (In 18 USC there are
             | prohibitions on bribing public officials, but that doesn't
             | seem relevant here.)
        
               | dtx1 wrote:
               | Fascinating, i think you are correct. This website at
               | least suggests that there are some other laws regarding
               | domestic bribes:
               | https://www.globalcompliancenews.com/anti-
               | corruption/anti-co...
               | 
               | But "Domestic Bribery Act" seems to be a hallucination. I
               | have so far only encountered fake sources or links that
               | don't exist, this kind of hallucination is new and
               | unexpected.
               | 
               | Thanks for making me aware of this, quite scary how
               | utterly convincing chatGPT was in this instance.
        
               | danpalmer wrote:
               | Also FWIW, I'm in the UK and was likely dealing with a UK
               | subsidiary of Adobe, so the laws would likely be
               | different anyway.
        
               | Nemo_bis wrote:
               | The SEC effectively has worldwide jurisdiction, for
               | something that relates to a USA-listed company. The tip
               | submission form seems relatively lightweight.
               | https://www.sec.gov/whistleblower/submit-a-tip
        
               | andylynch wrote:
               | The UK Bribery Act is, on paper, very strong and broad in
               | application. Unfortunately prosecutions under it are
               | exceptionally rare.
        
               | cornstalks wrote:
               | > _this kind of hallucination is new and unexpected_
               | 
               | I don't think it's new or unexpected at all. Remember the
               | lawyers who used ChatGPT and it ended up fabricating case
               | law?
               | 
               | ChatGPT is interesting and all but it's seriously
               | untrustworthy.
        
               | nicolas_17 wrote:
               | ChatGPT is trained to sound convincing, not to be
               | correct.
        
               | Spooky23 wrote:
               | ChatGPT is not a good place to get legal advice.
               | Regardless, there are a variety of ways that you can get
               | boned for accepting bribes in your capacity as an
               | employee. In the US, the "honest services" laws have been
               | weakened by Supreme Court action, but there are other
               | paths to criminal prosecution.
               | 
               | The advice of "STFU and get the comment removed" is spot
               | on.
        
             | danpalmer wrote:
             | This was several years ago in a different role before my
             | current employer, and has nothing to do with my current
             | employer. I agree that legal advice would have been good
             | here, but to be honest I was just glad to cancel the
             | subscriptions and move on with more important things. The
             | company I worked for is sadly out of business now so
             | wouldn't be a target of any action, and I stand by my
             | comments in a personal capacity so have no wish to take
             | them down currently, but thank you for the advice.
             | 
             | I wouldn't be (and am not) making this sort of accusation
             | on behalf of any operating company without prior approval.
        
           | nolok wrote:
           | Unless you have clear proof of that (saved emails...) and own
           | the company, or you were acting as third party
           | (consultant,...) I would advise not making those accusation
           | in a public place without consulting with their legal
           | representative. It is simply not in your personal interest,
           | and if someone starts an inquiry into this and said company
           | doesn't want to help much you might find yourself in the
           | middle of two legal giants in need of a scapegoat.
        
             | danpalmer wrote:
             | Thank you for your advice. The company no longer exists. I
             | don't have any records of this because it was over the
             | phone and probably 4 years ago.
        
             | ghufran_syed wrote:
             | I'm pretty sure adobe is not dumb enough to start a lawsuit
             | that would give the defendant the right to go through their
             | records ...
        
           | irishcarbomb777 wrote:
           | It's great to see the FTC is looking into this. Every time
           | I've had to deal with Adobe subscriptions it always feels
           | like they put you through some maze which usually ends in
           | being forced to pay a cancellation fee or losing in some
           | other way. I recently lost 160 asset tokens I had saved up in
           | Adobe Stock after canceling my subscription. I'm sure it
           | mentions this in the fine print somewhere but the only reason
           | I had saved that many tokens up was because I couldn't cancel
           | without paying the fee. So they trapped me, took my money and
           | then took back the tokens I only paid for because they locked
           | me in with a cancellation fee in the first place. At the very
           | least I should be able to keep the asset tokens. The whole
           | thing seemed absolutely ridiculous to me.
        
             | charcircuit wrote:
             | There is only a cancellation fee if you buy an annual
             | subscription, paid monthly, and then you don't pay for the
             | 12 months you committed to. For people who don't want to
             | buy a year at a time there is a monthly plan that is more
             | expensive since you are no longer buying in bulk.
        
           | api wrote:
           | > Adobe tried to bribe me personally to not fight their
           | subscription cancellation policies for the company I was
           | representing.
           | 
           | Is that even legal?
        
           | smitty1110 wrote:
           | I looked around, and I can't find any names to pin to the
           | investigation. There's a very low-tech way to find public
           | staff contact information, but you need a name. I don't even
           | have a telephone number for what is probably the correct
           | group (Division of Financial Practices), just their DC
           | mailing address. Regardless, I can tell you that right now
           | that Washington offices are empty. Skeleton crews only. Check
           | back in after the first of the year.
        
         | dclowd9901 wrote:
         | > Adobe just buying up it's competition will only ever directly
         | hurt consumers.
         | 
         | I can't tell if this is a general statement about monopolies or
         | a statement about Adobe's products.
        
       | hallway_monitor wrote:
       | It looks like regulators are actually doing their job. I would
       | love to see more of this, along with breaking up companies that
       | have gotten too big for their britches.
        
         | scarface_74 wrote:
         | The entire purpose of starting a company is to get acquired. Of
         | the literally hundreds of companies that YC has invested in,
         | only 5 have gone public.
         | 
         | The VC market will dry up even more if they see their chances
         | of an exit diminishing because of an overzealous government.
        
           | earthnail wrote:
           | Or we'll see more IPOs. It might change valuations as
           | expectations might be lower but it won't dry up the VC
           | market.
        
             | mushufasa wrote:
             | declining frequency of IPOs is mostly driven by regulatory
             | requirements that keep getting harder over time; the 90s
             | were before sarbanes-oxley. I don't see any reason to
             | believe fewer acquisitions will cause more IPOs.
        
           | endisneigh wrote:
           | The purpose of a for profit company is to provide a good or
           | service and profit from doing so. You don't need to be
           | acquired to accomplish that.
        
             | capableweb wrote:
             | > provide a good or service
             | 
             | > profit from doing so
             | 
             | Is the first actually a requirement? I can think of plenty
             | of companies that do the second part well, but have nothing
             | to do with the first one.
        
               | endisneigh wrote:
               | Yes? What company makes money without providing goods or
               | services to someone?
        
               | ceejayoz wrote:
               | Comcast?
        
               | endisneigh wrote:
               | Comcast provides plenty of services?
        
               | ceejayoz wrote:
               | It would seem my joke about their reliability didn't
               | land.
        
               | jen20 wrote:
               | Have to admit, my first reading missed the word "or", and
               | both AT&T and Comcast came immediately to mind.
        
               | capableweb wrote:
               | Patent trolling. Domain flipping. Just two I can think of
               | in 30 seconds, I'm sure there are more out there :)
        
               | endisneigh wrote:
               | Both provide services.
        
               | capableweb wrote:
               | Ok, lets hear you argue for what service a patent troll
               | provides.
        
               | endisneigh wrote:
               | They provide a license to said patent? Pretty obvious -
               | this is not to say that patent trolls are _good_ ,
               | though.
        
               | capableweb wrote:
               | If you're licensing a patent to others with reasonable
               | terms, it's not a patent troll.
               | 
               | I understand you think they provide a service since you
               | seem to not understand what a patent troll is.
               | 
               | As a reminder, a patent troll company is a company "that
               | attempts to enforce patent rights against accused
               | infringers far beyond the patent's actual value or
               | contribution to the prior art"
               | (https://en.wikipedia.org/wiki/Patent_troll)
               | 
               | They don't sell any services, don't do any (reasonable)
               | licensing, nor provide any goods.
        
               | endisneigh wrote:
               | Patent trolling is not a company category, rather a
               | behavior of a company. Furthermore patents themselves are
               | goods that can be licensed, so my point stands.
               | 
               | Not to mention "trolling" is already passing judgement on
               | the activity to begin with. The actual service is
               | licensing. I'll leave it to the courts to determine
               | whether enforcement of patents qualifies as trolling or
               | not.
        
               | capableweb wrote:
               | > Patent trolling is not a company category
               | 
               | Oh I'm sorry. I meant to say "Patent Trolling Companies",
               | is it easier to understand now?
               | 
               | I'm sure you are aware that there actually is a category
               | of companies that just participate in "patent trolling",
               | and do nothing else. Not sure why you're being so
               | pedantic about the grammar instead of trying to reply to
               | the actual arguments...
        
               | robertlagrant wrote:
               | Seems like if you've only come up with patent trolls,
               | then "plenty of companies" doesn't apply. Patent trolls
               | weaponise the legal system against other companies. They
               | exist because the government can't make a good enough
               | patent system.
               | 
               | They don't seem to be significant enough to the overall
               | general statement that companies exist to serve their
               | customers with goods and/or services.
        
               | capableweb wrote:
               | > Seems like if you've only come up with patent trolls
               | 
               | I'm not sure how valuable it is to argue with someone who
               | cannot read two messages up in the message hierarchy...
        
               | ianceicys wrote:
               | Look at the corporate raiders of the 1980s. Firing
               | people, loading up a company with debt. And taking them
               | bankrupt makes a ton of money for private equity. No
               | product required, immensely profitable!
        
               | robertlagrant wrote:
               | > I'm not sure how valuable it is to argue with someone
               | who cannot read two messages up in the message
               | hierarchy...
               | 
               | Do you mean the one you mentioned 4 messages up? And
               | dropped with this?
               | 
               | > Ok, lets hear you argue for what service a patent troll
               | provides.
               | 
               | Sure - the one you dropped was domain flipping. Clearly
               | buying something at a certain price and then selling it
               | again is not nothing - that's why people pay for it. Just
               | like house flipping. Or just buying anything
               | speculatively. I assume you realised that, and dropped it
               | for that reason.
        
               | andsoitis wrote:
               | > Patent trolling. Domain flipping. Just two I can think
               | of in 30 seconds, I'm sure there are more out there :)
               | 
               | In the vast sea of companies, those are a super teeny
               | tiny share of companies.
        
               | oblio wrote:
               | You're misreading the text. They said "provide A good OR
               | service", they're not saying "provide good service".
        
               | capableweb wrote:
               | I don't think so, I read and understand the "OR" in
               | there.
        
               | ianceicys wrote:
               | Look at the corporate raiders of the 1980s. Firing
               | people, loading up a company with debt. And taking them
               | bankrupt makes a ton of money for private equity. No
               | product required, immensely profitable!
        
             | ianceicys wrote:
             | You are mistaken.
             | 
             | The purpose of a company is to make a profit and provide a
             | good or service. In that order. Everything else is a hobby.
        
               | endisneigh wrote:
               | Nope. Profit follows the goods and services, not the
               | other way around.
        
               | ianceicys wrote:
               | Tell that to Too BIG to FAIL banks...look at the Billions
               | given from the government to lobbying companies.
        
               | dahart wrote:
               | Why do you say that, and how does it work? Are you making
               | a completely different statement than the point the
               | parent was making? Sure you usually need to sell
               | something in order to get the profit, but that doesn't
               | mean that the good or service or it's quality was
               | prioritized above getting any profit, which is what I
               | think parent was talking about.
               | 
               | Generally speaking, private non-subsidized companies that
               | offer goods and services for sale cannot actually survive
               | without any profit, right? They can bootstrap for a while
               | with investment, but they tend to die, statistically
               | speaking, if they prioritize goods and services over
               | profit. The way companies tend to survive death is by
               | doing everything they can to ensure that the sale of
               | their goods or services generates a profit. You might
               | also be temporarily forgetting that it's also incredibly
               | common for companies to pivot on what products they make
               | and sell whenever they're not making enough profit.
               | 
               | TBH it actually seems really funny to me argue about
               | which comes first, because the kind of company we're
               | talking about needs both, it doesn't otherwise exist. But
               | the idea parent shared, that profit takes the highest
               | priority, is often absolutely true in practice, many
               | companies will do everything they can to avoid not making
               | a profit, from lowering the quality of their goods and
               | services, to coming up with other more profitable
               | products, to merging with another company that has more
               | customers for your product and/or a longer runway.
        
               | earthnail wrote:
               | Depends on your worldview. Historically, companies had a
               | purpose first and profit second. You needed approval by
               | the crown before you were allowed to start a company.
               | Then, once your company fit the purpose as seen by the
               | crown, you were allowed to make profit with it.
               | 
               | That has changed, especially since the 80s, where the
               | prevalent world view turned to "let's have the market
               | figure out purpose", which equates to anything that is
               | profitable is good.
               | 
               | We've since learned that this isn't automatically true
               | (as exemplified in this abandoned merger, for example),
               | and my understanding is that right now there's no clear
               | opinion in society whether profit or purpose comes first
               | in companies.
        
               | macintux wrote:
               | When there are elected officials who say that maybe
               | capitalism is more important than democracy, it becomes
               | clear that consensus is going to be difficult to achieve.
        
             | chiefalchemist wrote:
             | Yes. But when you're driven by the idea of exit striving
             | towards such things becomes ultra focused. Put another way,
             | exit is the ultimate recognition that these purpose(s) have
             | been acheived.
        
               | endisneigh wrote:
               | There are ways to exit other than being acquired, still.
        
               | chiefalchemist wrote:
               | Those are still exits.
        
           | ethanbond wrote:
           | The entire purpose of antitrust regulation is to prevent
           | monopolization.
           | 
           | Both those things can be true and both can be legitimate
           | interests.
        
           | ceejayoz wrote:
           | > The entire purpose of starting a company is to get
           | acquired.
           | 
           | The vast majority of companies are little "lifestyle"
           | businesses without any intention of ever getting acquired by
           | anyone. Your local pizza shop doesn't expect to be a unicorn.
        
             | chiefalchemist wrote:
             | And *this* is The Key difference between an entrepreneur
             | and a mom & pop.
             | 
             | That said, even a mom & pop should be mindful of exit. What
             | happens when the owner(s) wants to retire? Or has a serious
             | health issue? Or has a family member with a health issue?
             | Etc.?
             | 
             | You don't have to be a unicorn to build something that
             | someone else wants to acquire.
             | 
             | Editorial: And this is why I dislike words like
             | solopreneur, mompreneur, and so on. Sure you can have a one
             | person business with a steady revenue stream. But that's
             | not a 'preneur. If you are the business and the business is
             | you, you're ability to exit is highly limited. That's not a
             | 'preneur. If you get hit by a bus and your customers are
             | screwed and the business tanks. That's not a 'preneur.
             | You're much closer to a m&p TBH.
             | 
             | I realize that's counter to conventional wisdom on social
             | media, but such snake oil ideas deserve to be called out
             | already.
        
               | ceejayoz wrote:
               | Mom-and-pop businesses fit the definition of entrepreneur
               | just fine. I'm not willing to let Silicon Valley VCs
               | redefine the term.
               | 
               | > What happens when the owner(s) wants to retire?
               | 
               | Maybe they just close down the shop.
               | 
               | > Or has a serious health issue?
               | 
               | And purchase disability insurance.
        
               | chiefalchemist wrote:
               | The point is, regardless of circumstances, if no one
               | wants to acquire the business then the business by
               | definition has not created value (in the eyes of the
               | market).
               | 
               | Being a mom & pop is not the same as being an
               | entrepreneur. They are two separate mindsets. One use
               | exit as a North Star the other just retires and closes up
               | shop.
        
               | rcxdude wrote:
               | someone starting a mom & pop business _is_ an
               | entrepreneur. There 's nothing about scale in the
               | definition of the word.
        
               | chiefalchemist wrote:
               | I didn't say there was. I said it was about value, as in
               | creating something someone else wishes to acquire.
               | 
               | There's nothing wrong with the mom & pop mindset. But
               | it's not the same mindset as being an entrepreneur and
               | focusing on value; with exit being a clear and ideal way
               | to see the value.
        
               | ethanbond wrote:
               | _Your definition_ is the social media-fueled snake oil
               | meme.
        
               | chiefalchemist wrote:
               | One very simply question: What defines value better than
               | an exit? Or the offer to exit? (Hint: Nothing.)
               | 
               | You might not like the definition, but that doesn't mean
               | it's wrong.
        
               | ceejayoz wrote:
               | Exit valuation doesn't come from God. It comes from
               | metrics like growth, profit, etc., all of which are
               | readily available without _actually exiting_.
               | 
               | Even if we accept your assertion that it's the _best_ way
               | to value something, that doesn 't mean it's the _only_
               | way to value something.
        
               | chiefalchemist wrote:
               | Nah. Not at all. Those are all proxies.
               | 
               | It comes from The Market. It comes from some other entity
               | saying, "This is worth X to us, and we're willing to pay
               | that. Here's an offer."
               | 
               | THAT is value. I've already said this, but I'll say it
               | again:
               | 
               | Revenue !== value.
        
               | ethanbond wrote:
               | Revenue actually _is_ value (a subset of it) delivered to
               | the business 's customers. Enterprise value is a
               | different thing. It's an important thing, but it's
               | totally possible to have a business that delivers immense
               | value to its customers and has very low enterprise value.
               | We generally call these "not great businesses," but that
               | doesn't make them _not businesses._
        
               | chiefalchemist wrote:
               | Not really. You can for example generate $1,000,000 in
               | revenue and not generate value. Perhaps you're not
               | profitable, and therefore perhaps not attractive to being
               | bought. That is, no value.
               | 
               | Value is what someone is willing to pay (for the
               | company). It is set by the market. Revenue may or may not
               | be used by the suitor to determine value, that is, how
               | much they're willing to pay to acquire the generated
               | value.
               | 
               | Revenue !== Value
               | 
               | To clarify, they are all business in the legal sense. But
               | a "solopreneur" who gets hits by a bus, leaves customers
               | high and dry, and can't exit (i.e., have someone else
               | carry on) is not to compared to an entrepreneur who
               | generates value such that an exit is possible, and
               | customers are less likely to get screwed.
        
               | ethanbond wrote:
               | You are specifically referring to a concept called
               | "enterprise value."
               | 
               | Notice the modifier. That indicates it is not the only
               | (and to many people, not even the most important) type of
               | value.
        
               | ethanbond wrote:
               | So that value just magically appears at the moment of
               | offer to exit?
        
               | chiefalchemist wrote:
               | Yup. Something is only worth what someone else (i.e., The
               | Market) is willing to pay for it. You can stack up a ton
               | of customers and revenue but if no one else wants
               | it...sorry...no value.
               | 
               | At the extreme, imagine all these social media
               | "creators". In some cases, tons of revenue. But their
               | revenue-producing-hobby is such that no one could take
               | the torch and carry on. If that person is abducted by
               | aliens, the company also disappears. No one else can buy
               | it and carry on. That is, no value created.
               | 
               | I'll keep repeating this:
               | 
               | Revenue !== value
               | 
               | Entrepreneurs create value. Not revenue. Value.
               | 
               | The problem with this thread seems to be that people are
               | confusing revenue with value. If it was about revenue,
               | then the definition would say that. It specifically says
               | value.
        
               | ethanbond wrote:
               | > Revenue actually is value (a subset of it) delivered to
               | the business's customers. Enterprise value is a different
               | thing. It's an important thing, but it's totally possible
               | to have a business that delivers immense value to its
               | customers and has very low enterprise value. We generally
               | call these "not great businesses," but that doesn't make
               | them not businesses.
        
               | chiefalchemist wrote:
               | Not really, revenue is not value. It's used as a proxy
               | but it's not a true indicator of value. An extreme
               | example, LOADS of revenue but also loads of expenses
               | (i.e., not profitable). Is that "creating value"? I think
               | not.
               | 
               | Or again, the "influencer" model. TONS of revenue but
               | when was the last time you heard of such a person
               | selling? They're not because there's no value. The
               | influences walks away, the house of cards collapses. No
               | one is going to pay for that. So, sorry, no value -
               | regardless of revenue.
               | 
               | Therefore, if you ever want to know the value of your
               | business as a reflection of the alleged value it creates,
               | put it up for sale (or sell shares). You will quickly
               | find out if you're actually creating value or not, or at
               | least someone thinks you have the potential to create
               | value. But that isn't revenue.
               | 
               | That's it. You want to measure value? Then be prepared to
               | ask the market (i.e., exit) Anything else is a proxy, a
               | deception, or something you tell yourself to make
               | yourself feel good.
        
               | IKantRead wrote:
               | I'm pretty sure Sam Walton didn't establish Walmart with
               | the hope of being acquired.
               | 
               | It's bizarre that we live in a time where we can't even
               | fathom a business that is fundamentally very profitable,
               | we just envision growing the company until it's
               | attractive enough for someone else to take on the
               | unsustainable cost of running the business: either get
               | acquired by a large company or hoist your debt onto the
               | public market.
               | 
               | Investment really did used to be about more than a
               | complex "greater fool" game.
        
               | Hasu wrote:
               | > But that's not a 'preneur. If you are the business and
               | the business is you, you're ability to exit is highly
               | limited. That's not a 'preneur. If you get hit by a bus
               | and your customers are screwed and the business tanks.
               | That's not a 'preneur.
               | 
               | Sorry, but it absolutely is. Entrepreneurship is just
               | starting a business and taking on the majority of the
               | risks and rewards. There is nothing in the definition
               | that says you have to sell the business or exit in any
               | way.
               | 
               | I'd argue that taking on VC money is actually less
               | entrepreneurial than going it alone - you're offloading a
               | big chunk of the risk to your investors.
        
           | chii wrote:
           | > The entire purpose of starting a company is to get
           | acquired.
           | 
           | or to make profit. Being acquired used to mean you failed,
           | and had to suck your pride in and let someone else buy you
           | out to pay off your debts.
        
           | tebbers wrote:
           | No it isn't just about selling out. It's to unseat
           | incumbents, deliver better products, make a difference. What
           | do you think Google would have turned out like if Yahoo had
           | bought them for $1m in 1996?
        
           | gumby wrote:
           | An underzealous government (in regards to antitrust) is as
           | bad as the number of potential acquirers is smaller; in such
           | a monopsony environment purchase prices will be smaller too.
        
           | kozikow wrote:
           | There's also always a private equity market that is often a
           | middle ground between IPO and acquisition.
           | 
           | And in my feeling, I've seen PE getting more active in tech
           | last year (maybe just because valuations went down).
        
             | jen20 wrote:
             | PE universally has the worst possible outcomes for all
             | sides of a deal besides the PE firm themselves.
        
               | kozikow wrote:
               | Just because the acquired company falls into the "can't
               | justify higher rev multiple thanks to synergies with the
               | acquiring company" and "not successful enough for the
               | IPO".
               | 
               | If there was no options in that niche, the market
               | objectively would be a lot tougher.
        
           | piva00 wrote:
           | Corporate consolidation is not a good end for capitalism. If
           | you believe in the capitalist system you'd prefer that less
           | acquisitions happen given that we've empirical data where a
           | lot of these acquisitions are made to stamp out competition.
           | 
           | If the business model is to be acquired that will require the
           | business model to change, I'd prefer that than a bunch of
           | companies only working to be acquired, fucking customers in
           | the process (and all of the externalities deriving from that,
           | like wasted man-hours to move away from products that will be
           | killed).
        
           | joshstrange wrote:
           | I think the state of "build to be acquired" is actually
           | pretty gross and I wouldn't mind it being pruned back a bit.
           | To call this "overzealous government" is a bit ridiculous.
           | Figma being acquired by Adobe was not good for customers, in
           | most cases the government just allows shit like this to
           | happen, this is the exception, not the rule.
        
             | treprinum wrote:
             | Statistically, 90% of startups go belly up, 6% end up as
             | zombies barely scraping by, 3% are acquired and 1% go
             | public.
        
               | andruby wrote:
               | I agree with your statistics and want to add extra
               | context that these statistics are about (US?) _startups_.
               | There are a lot of companies being started that don't
               | pursue huge growth. I believe they are sometimes referred
               | to as "mom and pop" shops in the US. In europe they're
               | just called businesses or SME's.
               | 
               | I don't have any numbers and probably more than 50% do
               | fail, but not 90%. Plenty of bakers, restaurants,
               | accountants and small shops succeed in making money for
               | the owners, employment for the staff and value for the
               | customers.
        
             | robertlagrant wrote:
             | > in most cases the government just allows shit like this
             | to happen
             | 
             | Good. Agreements should as much as possible be free between
             | consenting parties. It shouldn't be normal to expect the
             | government to be involved in approving things except where
             | there's a great reason to need it.
        
               | Drakim wrote:
               | Especially things like when a company owns the entire
               | town and pays their workers in scrip. Both the company
               | and worker is a consenting party, so the government
               | should stay out of it.
               | 
               | The problem with this ideology is that will destroy
               | society and reduce it to ashes.
        
               | robertlagrant wrote:
               | You think this is "ideology" that will cause that?
               | 
               | > It shouldn't be normal to expect the government to be
               | involved in approving things except where there's a great
               | reason to need it.
        
               | itishappy wrote:
               | Yes. Your quote is an example of the exact ideology that
               | leads to Standard Oil and company towns.
        
               | robertlagrant wrote:
               | What is that ideology? "Government shouldn't be involved
               | unless there's a great reason to do so"?
               | 
               | If you think preventing company towns isn't a great
               | reason to need approval, fair enough, but then why are
               | you saying company towns are bad?
        
               | scarface_74 wrote:
               | So exactly how was the government preventing a company
               | town here?
               | 
               | And if a town is dependent on one major employee should
               | we do what exactly?
        
               | robertlagrant wrote:
               | > So exactly how was the government preventing a company
               | town here?
               | 
               | Where is here?
        
               | scarface_74 wrote:
               | By stopping Adobe from buying Figma. How exactly has the
               | government stopped Adobe from starting a company town?
        
               | robertlagrant wrote:
               | Sorry, I don't see why you're replying to my comment on
               | this - I wasn't saying Adobe is about to start a company
               | town.
        
               | scarface_74 wrote:
               | Then what exactly is the purpose of bringing up "company
               | towns" in a post about Adobe not being able to buy Figma?
        
               | itishappy wrote:
               | No. I think anti-trust regulations are really important.
               | Don't you?
        
               | robertlagrant wrote:
               | "unless there's a great reason to do so"
               | 
               | I'm really struggling to understand why you're asking
               | questions tartly instead of just reading what I said,
               | which I tried to make very simple to understand, and
               | replying just as simply.
        
               | itishappy wrote:
               | I've read it. I'm asking questions because I'm struggling
               | to understand the point you're trying to make. I thought
               | I understood, but your response was so far off of my
               | intent that I'm no longer certain.
               | 
               | You said the government shouldn't involve itself "unless
               | there's a great reason to do so," which I interpret as
               | implying you disagree with the reasons. Do you think
               | anti-trust measures are a great reason?
        
               | cjaybo wrote:
               | We could guess or we could refer to history to here.
               | Maybe you would rather be doomed to repeat it?
        
               | scarface_74 wrote:
               | Yes because
               | 
               | Step 1: Adobe buys Figma
               | 
               | .
               | 
               | .
               | 
               | .
               | 
               | Step n: Adobe takes over a small town and forces people
               | to make websites?
               | 
               | Please tell me how the government's actions has stopped
               | that conclusion.
        
               | scarface_74 wrote:
               | Well seeing that we are talking about software company ,
               | I fail to see where this analogy is at all relevant
        
             | scarface_74 wrote:
             | Would you want the government to step in and tell you that
             | you couldn't sell what you own?
        
           | layer8 wrote:
           | Luckily, successful companies can also be started without VC
           | money.
        
             | jen20 wrote:
             | Realistically, only by the already-wealthy - i.e. those for
             | whom the cost of failure is less than complete personal
             | ruin.
             | 
             | Admittedly these are the people getting the lions share of
             | VC money in the first place though.
        
           | epolanski wrote:
           | You should send this memo to Musk, Zuck and many other
           | entrepeneurs telling them they doing everything wrong.
        
           | hliyan wrote:
           | > The entire purpose of starting a company is to get acquired
           | 
           | The entire purpose of starting a company is to make a profit
           | by delivering a product or service that the market will
           | willingly buy. The operative word there is "profit" --
           | something that seems to have going conspicuously missing from
           | companies that are being built for the purpose of being
           | "exited".
        
             | qwebfdzsh wrote:
             | > The entire purpose of starting a company is to make a
             | profit by delivering a product or service that the market
             | will willingly buy
             | 
             | Why? People can start companies for whatever reason, also
             | your company itself can be the product and big tech
             | companies might be the market you're targeting. Users might
             | just be along for the ride (and they get cheaper and/or
             | better products because VCs are willing to subsidize their
             | development).
        
           | edouard-harris wrote:
           | > The entire purpose of starting a company is to get
           | acquired.
           | 
           | Certainly not in terms of expectation value. Most of the
           | value of a startup at any given funding round is driven by
           | the possibility of a public listing. This is true _even
           | though_ most successful startup _outcomes_ are acquisitions.
           | 
           | > Of the literally hundreds of companies that YC has invested
           | in, only 5 have gone public.
           | 
           | The correct number is 18, not 5. [1]
           | 
           | [1] https://www.ycombinator.com/topcompanies/valuation
           | (select the "Public" tab.)
        
             | scarface_74 wrote:
             | So instead of .125% of companies. It's .45%.
             | 
             | The best I could find is that YC has invested in 4000
             | companies..
        
           | spencerchubb wrote:
           | This page indicates that YC invested in 18 companies that
           | went public.
           | 
           | https://www.ycombinator.com/topcompanies/valuation
        
           | uxp8u61q wrote:
           | > The entire purpose of starting a company is to get
           | acquired.
           | 
           | I imagine this claim is satire, given how outlandish it is.
           | But if I were to take it at face value for a second...
           | Acquired by whom? Other companies... Who were started to...
           | Get acquired themselves? Where did these other companies get
           | the money to begin with? Etc. This is just a stupendously
           | ridiculous take, I just cannot consider it was made in good
           | faith.
           | 
           | > Of the literally hundreds of companies that YC has invested
           | in, only 5 have gone public.
           | 
           | YC is a droplet in the ocean of the economy. Even if we just
           | look at the US, about _five million_ businesses were started
           | in 2022 alone. https://www.census.gov/econ/bfs/index.html
        
             | scarface_74 wrote:
             | So how many VC funded companies do you think get acquired
             | instead of IPOing?
        
           | urbandw311er wrote:
           | With all respect I think you're completely wrong - this is
           | not supposed to be the "entire purpose" of starting a
           | company.
        
         | hliyan wrote:
         | Public approval like this is a good signal to send to the
         | regulators (and disapproval when they fail to do their job) --
         | it helps counterbalance the pressure from lobbyists and
         | politicians aligned with industries.
        
           | schneems wrote:
           | What's the best way to send signals to regulators?
        
             | hliyan wrote:
             | I think more people talking about it publicly on social
             | media will do. Today, social media seems to drive at least
             | some part of traditional media coverage, and traditional
             | media coverage at least in part drives political debate and
             | at least a part of that drives actual policy.
        
               | thejackgoode wrote:
               | I think public discourse on social media is close to
               | being ruined by bots. Petitions which require id to
               | authenticate might be a better measure, although has it's
               | flaws for sure.
        
               | wmeredith wrote:
               | > talking about it publicly on social media will do
               | 
               | No way. Slacktivism is a pejorative for a reason.
               | Compared to an upvote or a comment on [social media
               | platform], a call or physical letter will have between 10
               | and 10,000 times the impact on your targeted public
               | servant.
        
               | schneems wrote:
               | Possibly if you mention them, likely not even then. Most
               | accounts are run by staffers.
               | 
               | Getting media attention is a long shot.
               | 
               | I asked the original question. I was hoping for a "here's
               | a list of people you can email or call or write to"
               | resource.
               | 
               | Social media is better than nothing, but it would be a
               | lot more impactful to go the extra distance to make sure
               | it lands somewhere people are already looking.
               | 
               | I just wish I knew where that somewhere was.
        
             | dfxm12 wrote:
             | Vote for politicians who _don 't_ run on a platform of
             | deregulation for deregulation's sake.
        
             | coldpie wrote:
             | Talk positively about the current FTC and make sure they
             | don't get booted out next year.
        
             | rchaud wrote:
             | Inform your local elected official and ask them to contact
             | the FTC.
        
         | londons_explore wrote:
         | The problem is nearly all company mergers, both big and small,
         | are detrimental to competition...
         | 
         | Even my local corner store merging with a corner store in the
         | next town over is bad for suppliers (combined negotiations when
         | buying stock), and bad for consumers (prices set the same
         | between the two towns).
         | 
         | I wonder what a world where company mergers were banned would
         | look like?
        
           | jenscow wrote:
           | Not disagreeing with you, however some mergers can be good
           | for the consumer.
           | 
           | With your example, the local stores could have joined forces
           | to compete against their bigger competitor: the supermarket.
        
           | macintux wrote:
           | I imagine you could look at U.S. banking before and after
           | 1980 to get some sense of what an industry looks like before
           | and after mergers became legal.
           | 
           | https://en.wikipedia.org/wiki/Depository_Institutions_Deregu.
           | ..
        
           | andruby wrote:
           | coops usually seem like a net-win for everyone. If you ban
           | mergers, that probably also impacts co-operations.
           | 
           | Joint-ventures might also be a postive. I can think of ARM,
           | and the alignment in the automotive industry to standardise
           | parts and platforms to lower total costs.
        
           | BurningFrog wrote:
           | If companies can't be sold, there is less reason to start
           | them.
           | 
           | In the mainstream economist view, mergers are generally good,
           | both for the companies and society. If they don't produce
           | some efficiency surplus, there is no reason for the companies
           | to do them.
        
           | TheCoelacanth wrote:
           | I wouldn't go that far.
           | 
           | If instead of Adobe buying Figma, it was Adobe's biggest
           | competitor, that would probably increase competition by
           | making that company a more viable competitor to Adobe.
        
           | londons_explore wrote:
           | How about a merger tax?
           | 
           | Every time a company merges, say 10% of the combined value of
           | the new company is given to the government (perhaps with a
           | discount if one or other of the merging companies has
           | recently paid the merger tax).
           | 
           | The lack of the 10% fee for a company who didn't merge is
           | effectively compensation for the fact it has less market
           | control than peers in the same market who did merge.
        
           | fauigerzigerk wrote:
           | _> The problem is nearly all company mergers, both big and
           | small, are detrimental to competition..._
           | 
           | Mergers are not the only way in which market concentration
           | happens though. You can't ban asset sales and you can't ban
           | companies from hiring employees of weaker or defunct
           | competitors.
           | 
           | If the owners of Figma decided that Figma wasn't viable as a
           | standalone company, they could sell the software and fire all
           | employees so they could be re-hired by whoever bought the
           | software. No regulator in the world would mandate the
           | software to be destroyed and the employees exiled.
           | 
           | Also, I don't think a market without mergers and acquisitions
           | would necessarily be very competitive. It could well trend
           | towards an equilibrium where a few big incumbants would rule
           | their respective turfs unchallenged and a large number of
           | tiny companies without the capital to do anything big.
           | 
           | I think merging legal entities is just a more efficient, less
           | messy way of handling asset sales.
        
         | paulpan wrote:
         | At least the European regulators are. Still waiting for US
         | agencies to do their job...case in point: Intuit.
        
           | hotpotamus wrote:
           | It seems like the common refrain is to blame Lina Kahn for
           | conservatives stacking the courts against her since before
           | she was born.
        
             | LewisVerstappen wrote:
             | Um, no. You've somehow confused the supreme court with the
             | US court system as a whole.
             | 
             | If you look at stats, it's about a 50-50 split in
             | appointments between right vs. left.
        
         | anon291 wrote:
         | I really think we should distinguish between people providing
         | goods to the public, for which there is an immediate need for
         | competition, and B2B services like Figma. Monopolization of the
         | former can cause active harm to individuals right now.
         | Monopolization of the latter leads to... businesses having to
         | spend more and provides incentives for other competitors. In
         | particular, what I think a lot of people are missing is that
         | this could be the end for Figma too. I'm going to guess the
         | workers there were really hoping for a payout. If they don't
         | get that, there's going to be de-motivation. Especially having
         | basically been told they're too big to acquire. An IPO is
         | possible, but the opportunity costs given the current markets
         | are almost too much to bear. I feel sorry for them.
        
           | notnullorvoid wrote:
           | Any policy that disincetivizes growth by unsustainable
           | practices is good policy IMO. We need less companies who's
           | end goal is getting acquired, and more that are in it to
           | build a self sustainable business. Having employee motivation
           | hinge on a acquisition is one of the most toxic business
           | practices.
           | 
           | My general rule of thumb is that unless the company is
           | putting you in a position where you actually get to drive,
           | stock should be treated only as icing on the cake of an
           | already worth while salary. (Unless it's a publicly traded
           | company where you can reasonably assert that stock price will
           | most likely go up or stay around the same)
        
       | zlwaterfield wrote:
       | This is sad for the overall M&A market. Companies are going to be
       | scared to enter into these agreements because it's just a waste
       | of time and money when it inevitably ends up like this.
        
         | nolongerthere wrote:
         | Which I think is overall good for the consumer, many of the
         | companies are only merging to lessen competition, not provide
         | any extra value to us.
        
           | ssgodderidge wrote:
           | While I agree that this deal was ultimately bad for
           | consumers, weaker M&A markets, in the long run, may hurt
           | consumers equally as bad. A lot of "copycat" companies get
           | created when they see a particular company doing well. While
           | sheer profitability is the major factor in this, M&A, and the
           | likelihood of a liquidity event play a large role here too.
           | 
           | Hopefully future us won't look back at this deal as the
           | beginning of a weak M&A market
        
             | graphe wrote:
             | "May". Less small business and more corporate control isn't
             | making the world good enough to say we need more M&A.
        
           | ddkper wrote:
           | The value accrues in the form of incentivizing new products
           | and companies to enter the market. The two options these
           | founders (and their investors) have to capitalize on building
           | a good company is to either go public or get acquired.
           | 
           | Severely limiting the ability to be acquired reduces the
           | incentives for new founders as well as investors in new
           | companies if the only realistic path is waiting for them to
           | go public. Especially since being acquired doesn't require
           | you to be in nearly as good a financial position in terms of
           | profit as going public does.
        
             | graphe wrote:
             | I can't think of a single time that was overall beneficial
             | for the US in the last decade. A bunch of time sucking
             | sites I don't consider life improving. It won't stop small
             | business and it'll stop big companies from their shitty VC
             | style squeeze everyone out of the market tactic? I don't
             | mind losing that 'value'.
        
             | tikkabhuna wrote:
             | However, product innovation doesn't happen without
             | competition. Acquisitions aren't necessarily bad, but a
             | company being bought by a competitor with a similar product
             | lessens competition and can lead to less innovation.
        
           | zlwaterfield wrote:
           | There's a bigger picture than just the consumer. If there is
           | not a chance to exit then founders won't be incentivized to
           | create these companies and employees won't be incentivized to
           | join or stay at these companies. If M&A markets are limited
           | then the only option is IPO which goes through major cycles
           | and probably can't support the number of companies needed.
           | Plus many companies can't get big enough to IPO.
        
             | mrkurt wrote:
             | Is this true? I assume there _must_ be founders who won 't
             | start companies if they can't get acquired, but I'm not one
             | of them. And I think my closest friends aren't either.
        
         | madeofpalk wrote:
         | In the same way that animal cruelty laws is bad for the cock-
         | fighting market. Is the "M&A market" a valuable market worth
         | having?
        
           | sokoloff wrote:
           | Do companies like YouTube and Instagram get started and
           | funded less frequently if the climate evolves to "it's
           | impossible to have large mergers approved"?
           | 
           | It's a bit like asking in 2009 if the secondary mortgage
           | market is a valuable market worth having. It provides
           | significant good (IMO) to support real estate transactions.
        
             | madeofpalk wrote:
             | I'm not sure.
             | 
             | But, I don't think that YouTube or Instagram are an
             | inherent moral requirement for society, so I don't think
             | it's the end of the world if they never existed.
        
               | sokoloff wrote:
               | Extremely few companies meet an "inherently moral
               | requirement for society" standard.
        
               | madeofpalk wrote:
               | Right :)
        
         | thrillgore wrote:
         | And good for users because it means Adobe can't nickel and dime
         | creatives by buying out competitors. Tell me you're an MBA
         | without saying it.
        
         | airstrike wrote:
         | It's sad for the bad part of the M&A market that is against
         | competition. there's tons of good M&A that will still get
         | approved. it's not bad that companies need to think twice and
         | consider anti-trust before getting deals done
        
       | xd1936 wrote:
       | Great news for Figma lovers.
        
       | nolongerthere wrote:
       | I'm just shocked that it's been over a year since this merger was
       | announced, I feel like it was sometime this summer, turns out it
       | was last summer!
        
       | saos wrote:
       | Amazing news!!!!!!!
        
       | thrillgore wrote:
       | Thank fucking god. I am worried though that Figma will take the
       | cancellation fee and start the layoffs to maximize it for an
       | eventual IPO, and then blame the merger.
        
         | sokoloff wrote:
         | That's a reasonable worry because that's a reasonable path for
         | the company to take, isn't it?
         | 
         | Try to sell to the buyer who would maximize the return to
         | company [shareholders]; when that falls through, take whatever
         | the next best path for them is.
        
       | pavlov wrote:
       | Figma is VC-funded. Now that they're not going to be part of
       | Adobe, they'll just more slowly turn into another Adobe because
       | the investors want the exit.
       | 
       | Prices will creep up, product segmentation will be introduced,
       | pop-ups pushing expensive service add-ons will eventually appear.
       | And when the revenue number is pumped enough, it goes public or
       | is sold to private equity which has no trouble with antitrust
       | regulators.
        
         | capableweb wrote:
         | > Prices will creep up, product segmentation will be
         | introduced, pop-ups pushing expensive service add-ons will
         | eventually appear
         | 
         | Have you used Figma lately? All of those things have been
         | happening for years with Figma, even before rumors about the
         | Adobe purchase appeared.
        
           | wolfpack_mick wrote:
           | In terms of pricing model Adobe is generous compared to
           | Figma. Someone with their own creative cloud subscription can
           | open my .psd's. But if I want to collaborate with someone in
           | Figma, I need to pay for their access even if they have their
           | own paid Figma account.
        
             | capableweb wrote:
             | Absolutely, that I agree with.
             | 
             | But even so, Figma's prices have been increasing, the
             | product is being segmented, they're increasingly pushing
             | for various addons, even if Figma still is cheaper than
             | Adobe.
        
           | pavlov wrote:
           | Yes. Which is why I'm surprised that people seem to think
           | this break-up will prevent Figma from turning into yet
           | another Adobe-like SaaS with heavy upsell.
        
       | WillAdams wrote:
       | Given how Adobe's last purchase of a drawing program (buying
       | Macromedia ten years after being told to wait a decade after
       | buying Aldus and it being split off to be acquired by Macromedia
       | and then off-shoring Freehand/MX to India and then burying it),
       | good.
        
         | zukzuk wrote:
         | I still mourn the end of Freehand. Illustrator's UI never
         | matched Freehand.
        
           | pier25 wrote:
           | And Fireworks
        
             | kubrickslair wrote:
             | Fireworks so elegantly captured the vector level control
             | along with bitmap effects like Photoshop!
        
             | seanalltogether wrote:
             | I still keep a copy of CS6 on my windows machine just for
             | access to fireworks. I should probably learn something new
             | at this point but there is just something about the
             | presentation of the canvas, pixel snapping, and palettes
             | that I can't give up.
        
               | pier25 wrote:
               | They really hit the sweet spot with Fireworks.
               | 
               | I wouldn't be surprised if Adobe's decision to phase it
               | out resulted in all these new UI design apps to appear in
               | the market (Sketch, InVision, Figma, etc).
        
             | unsupp0rted wrote:
             | And Dreamweaver
        
             | josefresco wrote:
             | Fireworks crew in the house! Still use it, although I've
             | tried and tried, and am still trying to transition to
             | Affinity.
        
       | duringmath wrote:
       | The US should start doing something about these foreign
       | governments meddling in US business before it's too late.
       | 
       | EU and UK and seemingly everyone else is passing laws and setting
       | up bureaucracies specifically to implement unfair trade
       | restrictions and barriers against US companies and they're
       | basically doing it unopposed, you'd think these actions would at
       | least trigger some tariff threats and WTO complains sadly the
       | government is in a self destruct spiral at the moment.
        
         | xuki wrote:
         | It's very easy, just don't operate in said jurisdictions.
        
           | duringmath wrote:
           | That's not how free trade works or not how it's supposed to
           | anyway.
           | 
           | You can't just go after a sector of your trade partner's
           | economy just to compensate for your home sector's
           | deficiencies.
        
             | manuelabeledo wrote:
             | So governments are supposed to let corporations run
             | unabashed in their jurisdictions?
             | 
             | > You can't just go after a sector of your trade partner's
             | economy just to compensate for your home sector's
             | deficiencies.
             | 
             | Is that what the EU is doing, or is it what you yourself
             | think they are doing?
        
         | tonyedgecombe wrote:
         | Only if the US wants to lose those pesky UK and EU markets.
        
         | dboreham wrote:
         | EU and UK authorities are not quite as corrupt as the US.
        
         | wg0 wrote:
         | Let's forget Europe and let's focus on the US market alone.
         | 
         | If we do the math, we have to ask - where would those 20
         | billion dollars come from that were to be paid by Adobe to
         | Figma investors? I'm sure not from Adobe's coffers, their bean
         | counters would place them onto subscription pricing with a time
         | cap to recoup all that cost. For sure.
         | 
         | I would assume that regulators aren't unaware of that in the
         | said markets (UK/Europe) and are not pro investor (few
         | hundreds) rather pro consumers (millions)
        
           | duringmath wrote:
           | And? Companies aren't allowed to make money anymore?
        
             | wg0 wrote:
             | Total investment is around 350 million dollars. Adobe is
             | paying 20 billion dollars.
             | 
             | What company is making money in this?
             | 
             | It is the investors that poured in 300+ million were going
             | to have a massively inflated payback day, later compensated
             | and loaded on to the backs of unsuspecting end users.
        
               | duringmath wrote:
               | Investors get rewarded for their early bets, and Adobe
               | gets to bet on future profits and growth by acquiring
               | some valuable assets and hiring some talented people this
               | is exactly how it should work.
        
       | kossTKR wrote:
       | Great news. Adobe is already the kind of company that should be
       | forcefully closed down for scamming people with their
       | subscription practices.
       | 
       | The sign up, and cancelling process of their various services are
       | so "dark design" it's criminal. I've had to wait in a chat window
       | for days to have a service cancelled after signing up for
       | something i clearly didn't sign up for, a yearly payment instead
       | of a monthly with no warning for a very expensive suit, and many
       | are in the same boat almost bankrupting entire small companies.
       | 
       | More and more places does this and they should all banned and
       | their CEO's put in jail because they prey on vulnerable people,
       | steal millions and waste everyone else's time.
       | 
       | I'm not kidding one bit with the jail thing, lines have been
       | crossed so much it's getting ridiculous now, i don't care how
       | rich or powerful you are. This is why we need strict regulation
       | and serious consequences for CEO's and shareholders of straight
       | up criminal companies.
        
         | wolfpack_mick wrote:
         | I have the feeling this is only getting worse now that
         | borrowing money is suddenly more expensive..
        
       | lvl102 wrote:
       | As someone who enjoyed using Figma, this is an excellent news.
       | 
       | However, I am afraid they will sell to someone else. Namely,
       | Microsoft.
        
         | airstrike wrote:
         | That's still a better long term outcome than selling to Adobe
        
           | lvl102 wrote:
           | Agree 100%. Microsoft would actually make the product a lot
           | better and add useful AI elements to it. I just don't trust
           | Adobe.
        
             | sensanaty wrote:
             | Depressing to see people trusting _M$_ over literally
             | anything else...
        
             | Solvency wrote:
             | What other beloved product has MS acquired and made a lot
             | better?
        
               | airstrike wrote:
               | GitHub? But that's not the point. The point is the value
               | of not having Figma sell to its largest competitor.
        
               | macspoofing wrote:
               | >The point is the value of not having Figma sell to its
               | largest competitor.
               | 
               | Adobe does not compete with Microsoft in any meaningful
               | way. There is some overlap in some products here or
               | there, but it's not meaningful competition.
        
               | airstrike wrote:
               | I'm not saying Adobe competes with Microsoft.
               | 
               | Adobe competes with Figma. The fact that Microsoft
               | doesn't compete with Figma is precisely why it's ok for
               | the former to acquire the latter.
        
               | meowtimemania wrote:
               | Microsoft seems to be pretty hands off when it comes to
               | acquisitions. Github/LinkedIn were both a acquired and
               | each have grown a lot since the acquisition.
        
             | macspoofing wrote:
             | I disagree.
             | 
             | If I was Figma, and I had to choose, I would go with Adobe.
             | Adobe would have made Figma a core strategic product and
             | would have made them much more relevant in a space that
             | they deeply care about. Microsoft would never care that
             | much about Figma, because the design/UX space isn't core to
             | Microsoft. Also, Figma is too small for Microsoft to make
             | it a centrepiece of any of their strategic initiatives.
        
         | vickychijwani wrote:
         | Interesting thought - why do you say Microsoft?
        
           | cartermatic wrote:
           | It's rumored Dylan Field (CEO of Figma) approached Microsoft
           | [1] around the same time they were talking to Adobe but
           | Microsoft declined to make a deal at the time (seemingly due
           | to Microsoft's then in-process $69billion acquisition of
           | Activision Blizzard).
           | 
           | [1]: https://www.cnbc.com/2023/01/11/microsoft-looked-at-
           | figma-bu...
        
       | nbzso wrote:
       | I am opening a bottle of champagne as we speak.
       | 
       | It is time to remove electron based app and invest in something
       | that will have a proper memory management. Not only 2gb. My phone
       | has more than this.
       | 
       | You have cornered the market. Now deliver.
        
         | pier25 wrote:
         | It's amazing though. The performance of Figma is better than
         | all native vector apps out there.
        
           | nbzso wrote:
           | Yes and no. Everything is fine until you hit the 2gb limit.
           | The average professional laptop has a 16gb ram. Figma is not
           | only the vector app. If someone wants serious vector work,
           | Illustrator and Affinity Designer provide a solution.
           | 
           | Figma is more than this, and the complexity of the workflows
           | requires offline support and more memory available to the
           | app.:)
        
           | spiderice wrote:
           | Has performance in Sketch fallen in recent years? I know it's
           | not as popular any more, but years ago when I used Sketch the
           | performance was always top notch.
        
             | pier25 wrote:
             | I used sketch around 2017-2018 and the performance was
             | really bad. Much worse than Illustrator. At the time I was
             | on a top of the line 5K iMac.
             | 
             | Currently on an M2 Pro MBP and Figma is more responsive
             | than Affinity Design. The latest versions of Illustrator
             | have had a bunch of GPU rendering issues that affect
             | performance. In fact these issues were the reason I started
             | using Figma.
        
       | yangity wrote:
       | I tried to cancel an Adobe CC subscription the other day and they
       | wanted to clawback $60 for a $120 yearly subscription. And their
       | customer support wasn't helpful at all. Needless to say, we don't
       | need more of this kind of behavior, especially with Figma!
        
         | willsmith72 wrote:
         | I've been there too, it turns out to be a battle of
         | persistence.
         | 
         | I just kept the chat window open for 3 hours one afternoon
         | while working, replying every 5 minutes that no, it wasn't
         | acceptable, and I wouldn't pay anything. Slowly they started
         | reducing the amount until they got to 0.
         | 
         | At points they got extremely aggressive, but from reading other
         | people's stories online, that's just part of their training.
        
       | pointlessone wrote:
       | Figma got out better than it was before. It's still a strong
       | product. And Adobe abandoned XD basically giving up this market
       | to Figma.
        
         | bryancoxwell wrote:
         | Not to mention the $1 billion termination fee Adobe now owes
         | them.
        
           | echelon wrote:
           | Figma's employees are probably devastated and demotivated.
           | Their exit dollar signs just went poof. And they've probably
           | been working on Adobe's roadmap / integration for the past 15
           | months.
           | 
           | I'm not so sure Figma is in a better spot, even with this new
           | cash in hand.
        
             | bryancoxwell wrote:
             | Oof, that's a really good point. That would be utterly
             | demotivating.
        
               | gunapologist99 wrote:
               | Instead imagine that the workers actually did get that
               | huge chunk of cash but _still_ had to come into work
               | every day.
        
               | echelon wrote:
               | But that's Adobe's problem instead of Figma's and the
               | employees'.
        
               | gunapologist99 wrote:
               | Good point, and I agree, but nevertheless the product
               | itself will probably suffer less in the current
               | situation, and meanwhile Figma gets another bite at the
               | apple down the road, and that might be a MUCH bigger bite
               | and apple later.
        
               | Applejinx wrote:
               | What if some of the people behind this very effective and
               | successful tool are there because they're enthusiastic
               | about the work they're doing?
               | 
               | I'd bet cash money that there are at least _some_ for
               | whom the paycheck means they can do their thing and not
               | have to take a day job. These are the sorts of people who
               | create a Figma instead of an enshittification.
               | 
               | The trick is always to get paid something instead of
               | having to get a day job. And I'm sure there are folks who
               | 'have to come into work' and are still doing good and
               | worthy jobs... but man! You figure they are all like
               | that? At Figma, of all places?
               | 
               | Never work in the music business, is all I can say. Or
               | filmmaking. There are entire industries that ride on the
               | ability to wildly underpay talented people just so they
               | can do the things they're excited about doing. Far from
               | 'not promising a huge payout', you can absolutely screw
               | large numbers of people if they get to hear the band
               | play, or get to look through the viewfinder and see the
               | rushes.
        
               | avarun wrote:
               | It would be illegal for them to be collaborating with
               | Adobe in any way on roadmap before the deal closed.
        
             | dijit wrote:
             | > and they've probably been working on Adobe's roadmap /
             | integration for the past 15 months.
             | 
             | $1B would be enough to cover that completely, but as a
             | person who has been in companies that have been acquired.
             | (multiple times), that's not really how it works.
             | 
             | I've never worked anywhere that started working on
             | integrating or unifying roadmaps before the contracts were
             | inked and the deal fully ratified.
        
               | hn_throwaway_99 wrote:
               | > I've never worked anywhere that started working on
               | integrating or unifying roadmaps before the contracts
               | were inked and the deal fully ratified.
               | 
               | Because it's not really legal. I've been a similar
               | situation previously, and we were _specifically_
               | forbidden from working on any integration projects until
               | the deal closed, as in the legal department gave a
               | company-wide presentation on exactly what kind of work
               | was and wasn 't allowed (e.g. obviously execs/legal folks
               | could work towards completing the merger, but working on
               | actual engineering integration was expressly forbidden).
        
             | ska wrote:
             | > nd they've probably been working on Adobe's roadmap /
             | integration for the past 15 months.
             | 
             | That seems highly unlikely.
        
             | wentin wrote:
             | They were not devastated or demotivated. The morale is
             | still high from what I heard from the inside. 1B is 5% of
             | the original deal. Without liquidating any equity, they can
             | get 5% of the original payout, which is still large! (I
             | think Dylan Field the CEO might do this, to make the team
             | happy. I can imagine the outside investor being left out on
             | this, since this is not a liquidation event, then even more
             | "free" money for the team)
             | 
             | Also, they are not working on any Adobe roadmap. Other than
             | a few offsite brainstorm session, no real work has been put
             | into integrating with Adobe.
        
             | goalonetwo wrote:
             | There is a "jump the gun" law that makes it illegal to
             | start integrating before the acquisition fully closes.
        
         | danielvaughn wrote:
         | I wonder what this does to their valuation? It's not really my
         | area so I don't know, but once a company is willing to buy you
         | at a certain price, you're kinda "worth" that price right?
        
           | pcurve wrote:
           | There was only one company to which Figma was worth $20
           | billion and that was Adobe, because it was a long term
           | threat.
           | 
           | I just hope Google or Msft doesn't get any funny idea to buy
           | Figma.
        
             | danielvaughn wrote:
             | I could definitely see MSFT making an attempt, to bring
             | Figma + VSCode closer together.
        
               | Aerbil313 wrote:
               | Sush... don't give them any ideas
        
               | hn_throwaway_99 wrote:
               | In all fairness, I thought GitHub got tons of useful
               | features after the acquisition. The stability definitely
               | felt like it suffered, but I kinda just chalked that up
               | to growth and difficulty stabilizing new features. But at
               | least recently its stability seems to have improved (no
               | jinxing...)
        
               | serial_dev wrote:
               | Microsoft acquisition makes sense. GitHub is basically
               | Figma for developers, and they are one of the most solid
               | AI players out there.
        
       | max_ wrote:
       | This really makes me sad as an aspiring entrepreneur.
       | 
       | What would be the use of starting a business if the government
       | can arbitrarily block it from being acquired?
       | 
       | I understand this happening in Europe but not America.
       | 
       | I think America is going to lag behind in tech entrepreneurship
       | just like Europe and I wonder what the next potential tech
       | entrepreneurship hub will be.
        
         | ivanjermakov wrote:
         | Why would you start a business with the end goal of selling it?
        
         | mwidell wrote:
         | Perhaps you could aim to actually make money through your
         | business? As in, selling a product at a profit? Taking
         | dividends? I know it sounds wild, but that's how it went down
         | in the olden days.
        
         | niek_pas wrote:
         | How is this 'arbitrary' ("based on random choice or personal
         | whim, rather than any reason or system")?
        
         | replwoacause wrote:
         | Is the main goal for every entrepreneur to be acquired? Also,
         | there is nothing "arbitrary " about antitrust laws.
        
         | danieljacksonno wrote:
         | The use would be to make a profit
        
         | corry wrote:
         | Ummm. This seems like a huge overreaction. Do you think the
         | founder of Figma -- which is still worth $B's, making him
         | obscenely wealthy 'on paper' (but 'on paper' in a way that most
         | wealth is counted) -- plus, he likely sold enough via
         | secondaries during the later rounds to be set for life -- is
         | bemoaning his career path?
         | 
         | Furthermore, there's something like 20k M&A deals / yr
         | completed in North America alone, the majority that are still
         | life-changing wealth creation events for the founders.
         | 
         | So don't despair - 1 problematic anti-competitive M&A deal
         | blocked by the government does not signal the end of
         | entrepreneurship in the US.
        
           | jongjong wrote:
           | What I find most sad about entrepreneurship is that almost
           | all the successful founders appear to have been 'chosen' by a
           | famous VC or investor. It's almost like what you do doesn't
           | really matter. I've seen some 'chosen entrepreneurs' keep
           | failing and they keep getting second, third, fourth chances
           | and eventually succeed. Being chosen seems to be the most
           | important element for success. But how to become chosen? It
           | seems so random, in a world of 8 billion people, you need to
           | be hand-picked by one of maybe 100 people... And the criteria
           | is weird; basically they need to like you and for that to
           | happen, you basically need to remind them of a young version
           | of themselves... Which is not something you can control.
           | 
           | If you're very different, none of the famous investors will
           | like you (that's assuming they even learn about your
           | existence) and your chances in this industry will be very
           | bad.
        
             | corry wrote:
             | Hey friend - you're wrong on this, although I understand
             | how it might be comforting to think this is all some vast
             | elite conspiracy.
             | 
             | The reality is that you "become chosen" by building a
             | company that is growing very quickly in a big market.
             | That's it.
             | 
             | Most successful startups didn't wait around for some name-
             | brand VC to pick them (that's the most anti-entrepreneur
             | mindset I can think of). The big funding happens much later
             | than the initial traction and momentum.
             | 
             | Yes, you have to be personable enough to be able to talk to
             | clients, investors, recruit top talent, etc -- but that's
             | not the VC arbitrarily choosing whether they like you or
             | not -- that's a cold reality of being a great founder.
        
               | jongjong wrote:
               | I don't believe that for a second given how tightly
               | controlled all the social media and search engines
               | algorithms are. I've never met anyone ever who built a
               | successful software company who wasn't well connected to
               | some elite.
               | 
               | How is that a comforting thought? It's difficult to
               | imagine anything more disturbing. At least if I admitted
               | I was just a failure by my own hand, it would be much
               | easier as I could try to improve myself. It would look
               | like there is a small chance. That would be far more
               | comforting.
        
         | InsomniacL wrote:
         | It's not been arbitrarily blocked.
        
         | barnabee wrote:
         | Maybe you're an aspiring entrepreneur for the wrong reason,
         | then.
         | 
         | Start a business to solve a problem.
         | 
         | If you really build something users like, with a decent market,
         | you will do fine (as will/have the founders of Figma).
         | 
         | If you hope to use getting "acquihired" to get rich even if you
         | fail, then sorry, the world doesn't need more founders like
         | you.
        
         | Vespasian wrote:
         | I am currently working for a company with a few thousands
         | employees around the world.
         | 
         | The founder is still the CEO owning a majority of shares and
         | his second and third in command (or their families) hold most
         | of the remaining shares. He's getting close to retirement and
         | probably will do so in a few years passing the torch on to his
         | children.
         | 
         | AFAIK he came from a very upper middle class background but not
         | real wealth and kept the company alive by being profitable (not
         | Tech margins though). That seems to be a quite sustainable
         | business model that made him, his cofounders wealthy enough to
         | not worry about money even we'd close tomorrow.
         | 
         | Nothing wrong with that and certainly something an aspiring
         | entrepreneur could aim for. It's more difficult though and you
         | need to run a tight ship at times and actually think longterm
         | and how to sustain your business.
        
         | dahart wrote:
         | There seems to be some misconceptions here. This wasn't
         | arbitrary. Most acquisitions are not blocked. The US government
         | can block a lot of things for companies, but is generally
         | speaking pro-business. That said there's a longish history of
         | regulating monopolies, in order to benefit consumers and the
         | economy, so no evidence of a new trend wrt Europe based on this
         | case. (Consider whether that history may be part of why the US
         | had a lead in tech entrepreneurship in the first place.)
        
       | codeptualize wrote:
       | That is wild. It's a good thing as it means Adobe won't ruin
       | Figma like they did with so many great software products before,
       | but just imagine founders, investors and employees, thinking they
       | had a really good exit.. That must hurt, I hope they can stay
       | motivated.
       | 
       | If Adobe can't buy them, what other exit options do they have? Go
       | public?
        
         | sowbug wrote:
         | What's wrong with selling goods and services for more than they
         | cost?
        
           | codeptualize wrote:
           | There is nothing wrong with that if that is the type of
           | company you build from the start. VC funded startups
           | generally want to have an exit/IPO to get a return for their
           | investors and give their founders and employees an
           | opportunity to cash out and de-risk. Without an exit or IPO
           | that is a lot harder, especially for employees.
           | 
           | It's about the expectation of everyone involved.
           | 
           | Eventually every company needs to turn a profit, so for the
           | company it might not make that big of a difference or even be
           | better (if they can turn a profit which I assume Figma can),
           | but for the investors and individuals involved it's a very
           | different situation as it means their capital is pretty much
           | stuck. And I bet a $20B exit would be life changing money for
           | a lot of people involved.
        
             | david38 wrote:
             | "Everyone involved" includes customers
        
               | codeptualize wrote:
               | Those should also know that this is a VC backed company
               | that is going to try to provide a return on investment at
               | some point.
               | 
               | I do think its the right outcome and better for
               | customers, the government is doing what it needs to do.
               | 
               | But I still empathize with the people involved.
        
           | heyoni wrote:
           | I think the issue is that when you buy up your competition
           | there's nothing stopping you from charging obscene prices in
           | either direction. Charge low to wipe out potential
           | competitors then high when there's no one left. It very
           | clearly stifles innovation and god knows we don't regulate
           | monopolies anymore.
        
             | todd-davies wrote:
             | Dropping prices below cost to wipe out competitors is
             | predatory pricing which is prohibited under the antitrust
             | laws. It's not always easy to prosecute, but it against the
             | law nevertheless.
        
               | tqi wrote:
               | What does that mean when it comes to software though? For
               | something like Uber or Instacart that seems pretty
               | straightforward, but for most tech companies I'm not sure
               | how to determine what is predatory. Otherwise aren't all
               | unprofitable companies selling below cost?
        
               | todd-davies wrote:
               | Yes, it's a bit of a problem for the field! Like many
               | aspects of antitrust, predatory pricing applies cleanly
               | for an industrial-era economy but as you point out, it's
               | less clear how to translate it into the context of 21st
               | century informational capitalism. A significant amount of
               | legal and economic research in the field is asking these
               | kinds of questions, and the answers are still
               | forthcoming.
        
               | tqi wrote:
               | Got it, that makes sense that its not well established. I
               | saw from your profile that this is actually something you
               | are studying, which is very cool! I've always wondered
               | what the examples of this (predatory pricing -> drive out
               | competition -> jack up prices) happening in practice are?
               | I know Uber is the ur-example but that feels different
               | from something like pure a saas?
               | 
               | I wonder if as long as there is VC money out there, the
               | viability of this strategy is limited because the moment
               | incumbents (even ones with overwhelming market share) try
               | to jack up prices, they immediately create an opportunity
               | for a startup to undercut them.
        
               | todd-davies wrote:
               | I can't think of a good example for a sass product. I'm
               | sure it goes on though and I'm always interested in
               | hearing about examples!
               | 
               | A similar strategy which seems to be quite common these
               | days is to cross-subsidise, which is when a firm sells
               | one product at an artificially low price by using profits
               | it makes from selling another product. If we think about
               | cross-subsidisation, then lots of multi-product sass
               | offerings might fall under our scope. That said, cross-
               | subsidisation has economic benefits, so it's not clear-
               | cut.
               | 
               | As I said, to properly adjust to digital markets I think
               | antitrust will have to identify new patterns of harm and
               | invent new metrics to measure them. Predatory pricing
               | (and similar offences) will always be useful, but they
               | might just not fit well onto these kinds of markets.
        
               | tqi wrote:
               | It seems like the implicit assumption is that there must
               | be a harm somewhere, we just haven't found it yet. But as
               | a consumer, I'm not sure that is true? Even the Amazon
               | paper seems to admit that there isn't any consumer harm
               | to be found, only harm to smaller competitors'
               | businesses. But that feels like an odd standard to apply
               | since isn't any business's primary purpose to compete
               | with / harm competitors?
        
               | todd-davies wrote:
               | > It seems like the implicit assumption is that there
               | must be a harm somewhere, we just haven't found it yet...
               | isn't any business's primary purpose to compete with /
               | harm competitors?
               | 
               | As a general rule, firms want to escape competition in
               | order to make higher profits. There's nothing wrong with
               | that! Indeed, the mechanism by which economic competition
               | generates many of its benefits is that firms innovate in
               | order to escape competition, and for those innovations to
               | be useful for us all. So, where does
               | competition/antitrust law come in? In part, it's about
               | ensuring that firms escape competition in the way that we
               | want. Innovation and competition on the merits is good,
               | underhanded tactics to harm competitors is bad. All
               | competitions need these kind of rules, regardless of
               | whether they're economic, political, sporting, etc. When
               | you have a large population of thousands of firms, you
               | can be sure that some of them will be trying to compete
               | unfairly, hence the assumption that there is some harm
               | that we're yet to find.
               | 
               | > there isn't any consumer harm to be found, only harm to
               | smaller competitors' businesses
               | 
               | We can distinguish between 'static' and 'dynamic' harms.
               | Static harms are those which happen in the short run,
               | such as a cartel agreeing to increase prices or not
               | innovate. These harms are quite concrete and easy to
               | define. Dynamic harms are those which affect the way a
               | market might function in the future. For instance, a harm
               | to innovation may result in people not having access to
               | new products. It's hard to say for sure whether these
               | harms will actually manifest, so we're usually talking
               | about tendencies instead of certainties. It's perfectly
               | reasonable to consider tendencies under the law though
               | (e.g. we might prohibit drink-driving for the same
               | reason). Dynamic harms usually have harm to consumers as
               | a second order effect (e.g. reduced innovation or
               | choice).
        
               | tqi wrote:
               | Thanks for the thoughtful and clear explanation!
               | 
               | The analogy to drunk driving makes sense, but in the
               | context of business is it so important to get ahead of
               | the harms that we have to legislate against pre-harms?
               | Innovation and merit and underhanded tactics are in the
               | eye of the beholder, and it seems like we apply a LOT of
               | preexisting notions of who is a good company and who
               | sucks when we evaluate behaviors. That doesn't feel like
               | a sustainable way to write and enforce laws.
        
               | Applejinx wrote:
               | No, in several ways.
               | 
               | Firstly, I didn't spot what paper you mean other than
               | 'related to Amazon', but it's plain to see what can
               | happen to an Amazon. Once it's finished destroying
               | competitor businesses the only way it can get more profit
               | is by continuing to get paid, but ceasing to deliver
               | services. And this is already happening in various ways.
               | I'm sure I'm not the only person, even on Hacker News, to
               | have grudgingly written off an Amazon purchase that
               | simply never was delivered, a cheap and trivial thing
               | that didn't pan out, a 'problem with this order' that the
               | system simply ate.
               | 
               | At the point when you're taking consumer money and not
               | having to do anything, that's harm. You can get away with
               | it because your system is invincible. (I also feel like
               | this about the insurance industry: I think it's set up to
               | not pay, and has better legal representation than the
               | consumer does)
               | 
               | To the extent that a business's primary purpose is to
               | make money, these are successes. To the extent that the
               | primary purpose is to hurt competitors, these are still
               | successes, to the extent they're possible and not just
               | undermining your position: you have to be monopolistic or
               | at least in control to be able to pull that stuff off,
               | but then you're wealthier, giving you more power to hurt
               | competitors.
               | 
               | None of this serves a market economy for providing goods
               | and services. It may exist, but it hurts _capitalism_ as
               | a functioning concept.
        
               | tqi wrote:
               | > I didn't spot what paper you mean other than 'related
               | to Amazon'
               | 
               | Lina Khan (FTC chair) wrote an influential paper called
               | The Amazon Paradox laying out a new antitrust doctrine
               | which argues that rather than consumer harm, the standard
               | for antitrust should be harm to competitors.
               | 
               | > it's plain to see what can happen to an Amazon... you
               | have to be monopolistic or at least in control to be able
               | to pull that stuff off, but then you're wealthier, giving
               | you more power to hurt competitors.
               | 
               | "Can" happen is not the same as "has" or "will" happen.
               | If they are causing consumer harm, they should be
               | punished. But as far as I can tell, there hasn't really
               | been strong evidence of that yet (your example of a bad
               | delivery experience is not unique to Amazon), and I don't
               | think we should punish pre-crimes. Ultimately, it feels
               | like you and many others are starting from a position of
               | "Amazon et al should not exist" and working backwards to
               | a justification.
        
               | whimsicalism wrote:
               | Genius, just make it illegal to be unprofitable.
        
           | unethical_ban wrote:
           | What are you replying to?
           | 
           | edit: Got it. I just woke up when I asked.
        
             | saghm wrote:
             | I think they're responding to the question "If Adobe can't
             | buy them, what other exit options do they have? Go
             | public?". It's a bit tongue in cheek, but it's a fair point
             | that we're in a weird place if the idea of founding a
             | company with the goal of being sustainably profitable
             | indefinitely rather than just being acquired by a much
             | larger company is somehow the suboptimal backup plan rather
             | than the main goal.
        
             | quasse wrote:
             | The parent comment poses a question: > If Adobe can't buy
             | them, what other exit options do they have?
             | 
             | Operating as a sustainable business that sells a good
             | product for a profit is apparently not even on people's
             | radar.
        
           | hn_throwaway_99 wrote:
           | I think this is my favorite comment of the year. We've all
           | become so inured to the idea, especially in startup land,
           | that the purpose of building a business is just the exit (and
           | hopefully we can get out soon enough with someone else
           | "holding the bag").
           | 
           | As you point out, if Figma can build a growing, profitable
           | business, there is no reason they can't IPO at some point.
           | But still, this shows how even the purpose of an IPO these
           | days is completely opposite from the original intention. I.e.
           | the original intention was to get access to public market
           | funds to grow a business. Now it's usually just a method of
           | "exit" to let retail investors take the lion's share of the
           | risk - one only need to look at 95%+ of the past few years'
           | SPAC deals to see how much of a "pump and dump" the market
           | has become.
        
             | endtime wrote:
             | > that the purpose of building a business is just the exit
             | 
             | The majority of those affected negatively by this are not
             | the founders, but the employees. Many of them may have
             | turned down FAANG positions that come with predictable
             | liquid RSUs. Some may have kids (in fact, I know someone at
             | Figma who had a kid in the past year).
             | 
             | Liquidity's not necessarily about opportunistically passing
             | on risk...sometimes it's just about making a competitive
             | living relative to being at a public company.
        
               | EricDeb wrote:
               | Any chance figma can go public?
        
               | neom wrote:
               | I'm sure these 30+ people want their 330+ Million dollars
               | back with "profit", they need to find an exit somewhere.
               | 
               | https://www.figma.com/blog/figmas-series-e/
        
               | EdwardDiego wrote:
               | Figmates... oh God.
        
               | hn_throwaway_99 wrote:
               | I don't disagree with what you're saying, at all, but the
               | implication is still basically "And employees want
               | someone else to be a bag holder, too!"
               | 
               | And having been in that position several times, I
               | definitely don't blame them! Employees also have the much
               | tougher constraints that they can't diversify their
               | employment like VCs can diversify their investments.
               | 
               | But still, it's the same dynamic that people want to get
               | rich, and the downstream consequences be damned.
        
               | amrocha wrote:
               | In practice, employee shares in a private company are not
               | an "investment" because they can't be traded in an open
               | market. So no, employees don't want someone else to hold
               | the bag. Employees want a return on their investment, and
               | the most viable way of doing that is through an exit.
        
               | hn_throwaway_99 wrote:
               | That's the whole point though - employees want an exit
               | event so they _can_ sell their shares and have someone
               | else holding the bag.
        
               | crandycodes wrote:
               | That seems like an odd way to frame it, imo. "Holding the
               | bag" usually implies something negative, as in someone
               | will be "caught" with something bad. As in the employees
               | are looking to dupe someone into buying what they are
               | selling. But employees, outside of company officers, do
               | not control what information investors get about what
               | they are buying. They can't trick anyone into buying
               | something, although they could theoretically benefit if
               | someone else did trick buyers.
               | 
               | But it's a weird take, because employees are already the
               | ones "holding the bag". Office space, cloud compute, etc.
               | are all sold as COGS. VCs usually have some ability to
               | sell their shares on the private market since they can
               | negotiate to get their capital. Employees are often the
               | only ones which are taking an IOU for their time and
               | effort compared to what they could get elsewhere in the
               | market. Employees are often the lowest class of shares
               | which get paid out last and often reliant on the board to
               | be able to sell on the private market. Yes, the employees
               | decided to take this offer, on good faith, that their
               | management would look after them. They are adults who
               | made a, theoretically, informed decision. But
               | structurally, they are set up to be the ones "holding the
               | bag" if things were to go wrong with an exit.
               | 
               | So of course they want an exit. They literally have no
               | other choice to get a return on their time/effort than
               | for that to happen. (or some odd third thing like private
               | dividends, but again, they have practically no control
               | over that happening)
        
               | kelnos wrote:
               | > _They literally have no other choice..._
               | 
               | Sure they have (had) another choice: they could have
               | taken employment at a more stable (possibly public)
               | company, where compensation would have been more
               | predictable.
               | 
               | But they chose to work at a smaller, private company, and
               | accepted private-company equity as part of their
               | compensation, which 9 times out of 10 ends up being worth
               | zero dollars. This idea that they're somehow entitled to
               | a payout is ridiculous.
               | 
               | The situation that the VCs and founders are in is often
               | enviable, but isn't really relevant here. Regular
               | employees need to be financially responsible about
               | accepting jobs with private-company equity comp, and not
               | expect miracles. That's the bottom line.
               | 
               | (I agree that "holding the bag" is a weird way to frame
               | this, though.)
        
               | crandycodes wrote:
               | > The situation that the VCs and founders are in is often
               | enviable, but isn't really relevant here.
               | 
               | Respectfully disagree. It's relevant to the extent the
               | parent comment was talking about employees wanting to
               | have someone else "hold the bag".
               | 
               | > Regular employees need to be financially responsible
               | about accepting jobs with private-company equity comp,
               | and not expect miracles.
               | 
               | Agree that it's their responsibility and no one should be
               | starting a kickstarter for them or anything. But that
               | doesn't mean you can't sympathize with them. They are
               | often fairly young people who aren't experts on contract
               | law. It's not unreasonable to say that at least some of
               | them have been exploited with excessive promises. The
               | industry would be a better place if rather than say "they
               | should have known better", we instead said "employers
               | shouldn't exploit people". A precedent of bad behavior
               | shouldn't excuse it.
        
               | Earw0rm wrote:
               | Yep, shares are part of the comp package, it's entirely
               | natural that employees want to turn the fruits of their
               | labour into liquid cash at some point.
               | 
               | There is a valid argument that that's a perverse
               | incentive, and that companies should just pay employees
               | better to begin with, or have various
               | longevity/performance-associated bonuses, but if the
               | company isn't profitable, share value is perhaps the best
               | way to represent that.
               | 
               | And on top of that, employee share schemes tend to get
               | very favourable tax treatment. So overall "skin in the
               | game" is no bad thing, the problem is that, in many/most
               | cases, an exit is the only way you're going to get your
               | skin back out of the game.
        
               | philosopher1234 wrote:
               | Employees have much higher risk profiles, even if they
               | hold no shares at all, than"bag holders" because they
               | tend to have 100% of their families financial well being
               | invested in a single company. Virtually no investors have
               | even close to such a big bag holders
        
               | amrocha wrote:
               | What does it matter if Figma employees have kids? Having
               | kids is one of the most common human experiences.
        
               | kelnos wrote:
               | And that's the risk/bargain those employees accepted when
               | they took the job at Figma rather than some public
               | company with predictable equity comp.
               | 
               | Look, it sucks, I get that. I was an employee at a
               | successful startup that did end up going public and made
               | me a bunch of money. But I also worked at three other
               | startups that didn't go anywhere and my options/stock
               | ended up being worthless. I also worked at a "boring"
               | public company with equity comp that amounted to a pretty
               | small (but helpful!) quarterly bonus.
               | 
               | I accepted each of those jobs knowing what I was getting
               | into, and knowing that I probably wouldn't see any kind
               | of big payday (the one where I did was life-changing, but
               | if that hadn't happened, I'd still be fine, financially).
               | That's the nature of the beast. It's disappointing when
               | it doesn't work out, but don't play the "some of them
               | have kids" card: people need to plan their finances based
               | on normal, expected outcomes, not on the moonshot.
               | 
               | And regardless, Figma still seems like a great company,
               | with great products. Employees will still likely do
               | really well, whether through a different acquisition or
               | by going public. They'll just have to wait longer.
        
               | Drew_ wrote:
               | > The majority of those affected negatively by this are
               | not the founders, but the employees.
               | 
               | Well yes there are typically many more employees than
               | there are founders. Despite this, founders probably
               | missed out on orders of magnitude more money than all of
               | the employees combined.
        
               | kalleboo wrote:
               | Most people who have kids make a fraction of the average
               | salary at figma, I don't see how they are sacrificing
               | anything
        
             | Gooblebrai wrote:
             | Totally agree with you. It feels like nowadays businesses
             | are not really about making a profitable business. But
             | about vanity metrics and get a huge exit ASAP even if the
             | business doesn't really survive without VC injections.
        
             | solatic wrote:
             | > the original intention was to get access to public market
             | funds to grow a business. Now it's usually just a method of
             | "exit" to let retail investors take the lion's share of the
             | risk
             | 
             | Founders and employees would be totally OK with staying
             | private, if the board would ever permit issuing a dividend.
             | That's the "normal" way to have an "exit" (i.e. return
             | profits to shareholders) without a public offering. The
             | purpose of delaying issuing a dividend is to reinvest
             | profits / additional fundraising for growth, but that
             | growth should still result in a dividend in the future,
             | just a larger one if the investment in growth succeeds.
             | 
             | Instead, founders and employees are encouraged to look
             | forward to an IPO precisely because somehow we've come to
             | believe that it's sinful for a company to issue a dividend,
             | as if doing so means giving up on the idea that further
             | growth is possible, when really it's only an
             | acknowledgement of the fact that (a) there's a healthy rate
             | of growth, (b) that healthy rate of growth costs $X, (c) if
             | the company has $Y cash >> $X growth cost, then the healthy
             | thing to do is to issue a dividend (so that shareholders
             | can invest the excess into companies that are currently
             | better recipients), rather than attempting to force growth
             | faster than the company can support.
        
               | TheNewsIsHere wrote:
               | This is good analysis. As the owner of a business, I
               | often find myself bewildered at the valuation-centric,
               | IPO-gazing startup culture that has developed especially
               | in tech.
               | 
               | Most businesses in technology are nothing like the VC-
               | funded, exit-oriented, and/or hyper-growth culture would
               | have you think. Yet it seems like the glitz of a great
               | IPO or being able to shell out for a $200 million annual
               | corporate event blinds many to the reality of most
               | businesses.
               | 
               | I have wondered how much of this naivete contributes to
               | the failure rate of technology startups.
               | 
               | I'm on my second business and I intend for it to be my
               | last, though time will tell. The key thing I've learned
               | is that hyper-growth, IPOs, and VCs aren't really good
               | for anyone other than the equity holders. Once you start
               | selling ownership in your business, your customers are no
               | longer your first North Star.
        
               | kelnos wrote:
               | In the case where a private company has issued options or
               | shares as a part of compensation, another way to pay back
               | employees would be to do a stock buyback program. E.g. if
               | I was an early employee and got options with a $1/share
               | strike price, but the current going rate for new-employee
               | options is $5/share, the company could offer to buy back
               | my options from me at $4 each (or if I'd exercised those
               | options, they could buy the shares back at the full $5
               | price).
               | 
               | If the general understanding was that the founders (well,
               | board) weren't chasing an acquisition or IPO, this might
               | be a good deal for employees. Of course, if the company
               | is VC-backed (and the founders don't have majority
               | control anymore), the VCs probably wouldn't go for this
               | sort of thing.
               | 
               | I do actually wonder if the current trend of
               | consolidation is driven in part by the standard VC-backed
               | startup formula. Getting acquired is usually a lot easier
               | than going public. Instead of startups fueling long-term
               | competition, they just end up getting gobbled up by
               | larger players most of the time, fueling consolidation
               | and monopolistic behavior.
        
               | financypants wrote:
               | Unfortunately if you have VCs on your capitalization
               | table you can pretty much never issue dividends as a
               | private company
        
               | throwup238 wrote:
               | As if the employees would ever see any of that dividend.
               | If startups paid out dividends, VCs would require them to
               | be part of the liquidation preference clause.
               | 
               | IPOs and huge sales far above the liquidation preference
               | is the only way any of the employees would see any of
               | that money.
        
             | kpandit wrote:
             | My favourite comment as well in this world so full of pump
             | and dump shows. The mentality is so intrenched that if you
             | are not one of these pump and dump shows with an exit
             | strategy then you are labelled a lifestyle business instead
             | of a proper "startup".
             | 
             | [Off topic] That is some throwaway account with 60k+ karma
             | and almost 7 years in age.
        
               | codeptualize wrote:
               | There are lots of pump and dumps but this one isn't a
               | pump and dump. Figma was founded in 2012, they pretty
               | much took over UI design, did $400M ARR in 2022, great
               | retention, rapid growth, great margins, there is a lots
               | of actual value there and still quite a bit of potential
               | left.
               | 
               | A "proper" startup does indeed include an exit as that's
               | the point where they give a return on investment to their
               | VC's. That is the startup game, use the VC money to
               | accelerate growth, then exit/go public.
               | 
               | Not saying I like it, but once you take the VC money that
               | is the game you play.
        
               | kpandit wrote:
               | My bad. I was just responding to the parent comment and
               | the comment(by showbug) they were replying to in
               | isolation. Figma is a product I liked and was so terribly
               | disappointed with the news of acquisition by adobe.
               | 
               | Regarding startups, I just did google "define: startup"
               | and in the dictionary definition there has no VC and no
               | exit.
        
               | porridgeraisin wrote:
               | What the dictionary says is completely irrelevant.
        
               | codeptualize wrote:
               | We can debate definitions and labels but that's not
               | really relevant to the discussion imo, name it whatever
               | you want, what I'm referring to is a company taking VC
               | money to accelerate growth.
               | 
               | Once you take VC money, like Figma did, your goal is a
               | lucrative exit.
               | 
               | It's high risk, high reward. It's a different way to
               | build a company, and it's not really possible to change
               | that once you take that route.
               | 
               | Doesn't mean you have to do this. I am all for building
               | steady profitable private companies that aim for the long
               | run, I think it's a great way to build great companies,
               | but then you should stay far away from VC money, take a
               | lot less risk, have different compensation strategies etc
               | etc.
        
             | cco wrote:
             | That's the intended outcome of the incentive structure of
             | startup compensation.
             | 
             | Sometimes more than half of your expected compensation at a
             | startup is in equity upside, either from an IPO or
             | acquisition.
             | 
             | If that is to no longer be the expectation, then hiring at
             | startups will be _much_ more challenging because startups
             | cannot generally afford the salaries or benefits that
             | larger companies can offer.
        
               | frozenport wrote:
               | that is already the case, with unlimited equity you're
               | basically working on the founders dream in exchange for
               | dilution
        
           | pesfandiar wrote:
           | It doesn't make anyone rich quickly.
        
           | shostack wrote:
           | Well, if you're an employee joining because the stated path
           | is to find a successful exit vs build a sustainable business,
           | your comp expectations may have reflected that and been lower
           | than normal.
        
             | cipheredStones wrote:
             | Stocks of successful companies typically pay dividends.
             | That's what makes them valuable in the first place. Not
             | being able to sell them just means you can't get the value
             | up front as a lump sum.
        
           | atomicnature wrote:
           | Sanity prevails, at least in some HN comments; this is why I
           | come to HN :)
        
           | newsclues wrote:
           | It's hard work!
           | 
           | Much easier to give things away for free and sell the
           | company.
        
           | stephenr wrote:
           | Careful now, you'll give someone an aneurism with talk like
           | that, dontchaknow?
           | 
           | On a serious note, it's depressing how much a comment like
           | this stands out from the crowd.
        
           | bdcravens wrote:
           | Unfortunately taking investment means you are accountable to
           | their interests, not just your own. This includes the
           | employees whose investment was opportunity cost.
        
           | sackfield wrote:
           | The employees are sold shares in the business that they
           | expect to accrue a certain amount of value and with scale get
           | very serious multiples in a liquidity event. With that
           | promise broken the value proposition they originally signed
           | up for no longer holds, some perhaps wasted the best years of
           | their lives here when other options were on the table. If all
           | you want to do is sell goods and services for more than they
           | cost, then open up a bakery.
        
             | occamsrazorwit wrote:
             | > If all you want to do is sell goods and services for more
             | than they cost, then open up a bakery.
             | 
             | What's the endgame to ever-increasing share value exactly?
             | It's easy to say that a company should never stop growing,
             | but there's no way that's a realistic ideal.
        
             | chipgap98 wrote:
             | There are other ways to give employees liquidity without
             | being acquired or going public
        
             | Drew_ wrote:
             | > The employees are sold shares in the business that they
             | expect to accrue a certain amount of value and with scale
             | get very serious multiples in a liquidity event.
             | 
             | Sounds a lot like a pyramid scheme
        
           | golergka wrote:
           | Owning just one company that does that has a much worse risk
           | profile than owning a little bit of many companies that do
           | that. That's why founders, angel investors and employees want
           | to sell their share of the company to a huge fund and then
           | invest their money back in that fund.
        
           | paulddraper wrote:
           | Nothing.
           | 
           | Unless you are VC-funded. Because VCs expect+need an exit for
           | their LPs.
        
           | Applejinx wrote:
           | Yes, thank you...
           | 
           | I could even prune that down some more. What's wrong with
           | selling goods and services?
           | 
           | Not as a means to the accumulation of enough wealth to cash
           | out and cease selling goods and services, which is what the
           | startup world is trained to do. There's this hyper-focus on
           | financialization, in that nothing means anything beyond the
           | eventual payout, and all things are designed to either
           | succeed or fail at going public and delivering that jackpot.
           | 
           | What about... doing the thing? Making a good, doing a
           | service? What if that thing is in itself a thing to do, a
           | purpose to have? In that case if you are either breaking even
           | and retaining control, or amortizing the cost against
           | something else, then you're pursuing some kind of idea that
           | is not itself 'money'.
           | 
           | Why not that? Why not, directly, a thing that isn't money?
           | I'm given to understand the idea of money is to accumulate
           | the power and resources to do whatever _thing_ your dream
           | envisions. Well, how about cut out the middlemoney and do the
           | thing?
        
         | Vervious wrote:
         | why not go public? That would also probably be in the public
         | interest.
        
         | mortenjorck wrote:
         | I doubt we'll see anything in the next 12-18 months, but at
         | some point in 2025-26 I would expect one of the following, in
         | order of likelihood:
         | 
         | 1. Microsoft acquisition
         | 
         | 2. IPO
         | 
         | 3. Salesforce acquisition
         | 
         | The above are also in descending order of valuation. Adobe's
         | $20B was pure pandemic-bubble premium; I doubt MSFT would pay
         | much over half that, Salesforce less still, with an IPO
         | somewhere in the middle.
         | 
         | The more interesting thing to me is actually what Adobe is
         | going to do now, given their near-wind-down of XD. Narayen has
         | almost certainly thought of this, and while it may not exactly
         | be Adobe's typical MO... the opportunity they have now is the
         | old "commoditize your complements." Specifically, to become the
         | biggest corporate sponsor of Penpot.
         | 
         | I generally doubt they will, as it's not really in Adobe's DNA,
         | but they _could,_ and it would be quite an interesting turn of
         | events.
        
           | codeptualize wrote:
           | 1 & 3 would be horrible as well.. I think they would ruin it
           | properly.
           | 
           | Indeed, Adobe's actions will be interesting. They will have
           | to compete, maybe they can buy Sketch or similar?
           | 
           | And they might also just want out of the $20B price tag as
           | you are right that it's a crazy price today.
        
         | pixelbath wrote:
         | Figma's press release doesn't mention it, but they've now got
         | an extra $1bn from the merger termination fee to bank, so
         | presumably they could reinvest that into the company and
         | stakeholders.
        
         | Dylan16807 wrote:
         | They just got a billion dollars as a breakup fee. A billion
         | dollars could be: $500M to early investors, $250M to the people
         | that built the company, $400k each for anyone employed before
         | the merger announcement, $100k each for anyone hired since,
         | $50M under a pillow for safekeeping.
         | 
         | And that's without needing to give up ownership. Is that not a
         | good 'exit'?
        
           | serial_dev wrote:
           | Is there any reason why you think that the billion dollars
           | will "trickle down" to the people who would have enjoyed the
           | benefits of the merger?
           | 
           | Sure, your hypothetical payout sounds good, especially
           | assuming they don't have to give up anything, but it's still
           | hypothetical and I doubt that anything close to what you
           | described is going to happen with that billion dollars.
        
             | Dylan16807 wrote:
             | I don't think it _will_.
             | 
             | But the comment was "just imagine founders, investors and
             | employees, thinking they had a really good exit".
             | 
             | If the company cared about "a really good exit" for
             | everyone, it can make that happen with a billion dollars of
             | nearly-free money. If the company doesn't want to make that
             | happen, then why should we expect the merger would have
             | made people any happier? What makes this demotivating?
        
               | serial_dev wrote:
               | > What makes this demotivating?
               | 
               | My understanding (and correct me if I'm wrong) is that
               | the people would have sold their stocks, something that
               | is not very liquid and therefore worth less without an
               | IPO or merger. Now, with no merger, they can't get "real"
               | money for their stocks.
               | 
               | > What makes this demotivating?
               | 
               | Well, maybe yesterday they thought they'd soon have a
               | multimillion dollar payout, and all that is gone. I can
               | see how that can be frustrating to some.
        
           | bdcravens wrote:
           | All of their rounds have added up to $333M; most of that is
           | in the past 3-5 years; the early investment rounds were very
           | tiny. $500M on $333M isn't the home run that the investors
           | were looking for, but maybe in today's environment may be the
           | best they can hope for. That said, they may not want to set
           | that precedent.
        
             | Dylan16807 wrote:
             | They wouldn't necessarily have to give up any ownership, so
             | they could keep hoping for a home run to occur later. I
             | feel like that's a pretty good deal.
        
           | codeptualize wrote:
           | I didn't realize they had a breakup fee. That's is kinda
           | nice.
        
         | al_borland wrote:
         | If it's not Adobe, won't it be someone else? It seems ike it's
         | just a matter of time. I'd think of Figma was looking to stick
         | it out as it's own company for the long-term they wouldn't have
         | entertained Adobe's offer in the first place. Unless of course
         | something during the Adobe deal soured them on the idea of
         | acquisitions all together, to the point where they are no
         | longer looking for an exit.
        
         | Vicinity9635 wrote:
         | Is it just me or is every single merger a cause for
         | disappointment and frustration with a government that once
         | broke up monopolies, and every single failed merger a cause for
         | celebration because it means slower 'enshittification' of
         | everything?
         | 
         | I'm still pissed that Morgan Stanley was allowed to buy e
         | _trade for some fucking reason and immediately made my entire
         | debit card experience worse, and made_ absolutely nothing
         | better* for me, the customer.
        
           | Applejinx wrote:
           | For what it's worth, it's not just you. I sympathize
           | completely. I watch for things like this affecting my life in
           | the knowledge that every single time such a merger or
           | acquisition happens, it's going to do me some kind of harm
           | for no benefit.
           | 
           | Someone got paid for something, and that's the only purpose
           | that was accomplished, and that someone wasn't (and never
           | will be) me.
        
         | stjohnswarts wrote:
         | I agree, this is a big win for Figma customers as they aren't
         | hampered by "even bigger" corporate politics and can be more
         | nimble. I'm not so sure about stockholders at the companies,
         | though. Furthermore, I'm sure they would have liked the boost.
         | I don't care much about their stockholders though, they
         | certainly don't care about me as a user :) .
        
       | ThomPete wrote:
       | I see a lot of people in the thread thinking this is a good
       | thing, it's not.
       | 
       | First of all the reason for the UK not allowing the merger is
       | completely absurd and based on a false premise which is most
       | likely based on not understanding the field they are regulating.
       | 
       | Regulation based on speculation about the future means that
       | regulators can simply just make up reasons. Thats akin to when
       | kings could just make up reason for their ruling. We were
       | supposed to move away from that so that rule of law was the base.
       | 
       | Second, the fact that the UK can kill a deal like this is wildly
       | problematic and unfortunately not the first time. They did the
       | same with Facebook and Giphy where it made no sense either. It's
       | immature and they obviously aren't understanding the field they
       | regulate. Talk about undermining the growth of society.
       | 
       | Lastly I see a lot of people saying exits is not a good thing and
       | shouldn't be the purpose. But the fact is that a healthy M&A
       | culture is good for startups as that will encourage investors.
       | Once you start killing the ability for exits by introducing such
       | unquantifiable into the settings you are making investors more
       | nervous of spending their money and much more risk averse.
       | 
       | Sad.
        
         | airstrike wrote:
         | You're surely entitled to your opinion. It doesn't mean you're
         | right.
         | 
         | I tend to agree the CMA is pushing some esoteric arguments in
         | their rulings, but I don't thinks deal is _at all_ like
         | Facebook  / Giphy.
         | 
         | "A healthy M&A culture" isn't undone by a single deal being
         | pulled, especially when that deal is clearly an anti-
         | competitive one.
         | 
         | Also if anything, Adobe overpaid for Figma given it was one of
         | the last deals before Tech stocks properly melted, so even
         | Adobe shareholders can be happy with this outcome
        
           | ThomPete wrote:
           | You are right its not like Facbook/Giphy, it's worse and we
           | aren't talking about a single deal being pulled but multiple.
           | 
           | It's not clearly anti-competitive in fact if anything in the
           | B2B space M&A done by bigger companies is where products go
           | to die and opens up for a whole new set of competitors.
        
         | barnabee wrote:
         | There is no way a company Adobe's size should _ever_ be allowed
         | to grow by acquisition. At a certain point that route needs to
         | be cut off forever.
        
           | ThomPete wrote:
           | You don't measure this on the size of the company but on
           | market share. By that definition of course it should be
           | allowed. There are many powerful competitors in this space
           | Canva being just one of them.
        
             | airstrike wrote:
             | Canva is nowhere _near_ Adobe. Adobe is _the_ dominant
             | software seller for creatives. Figma and Canva are the two
             | only notable competitors to have emerged in the past 10
             | years or so. Doing away with one of them isn 't better for
             | society.
        
               | ThomPete wrote:
               | Canva is 5 times bigger than Adobe Express which is how
               | you compare the two.
               | 
               | Adobe don't dominate 3D, illustration, ads, video and I
               | could go on.
        
             | fauigerzigerk wrote:
             | Depending on how exactly you segment the market, Adobe's
             | market share is somewhere between 33% and 75%. The runner-
             | up is in the single digits.
             | 
             | In my view, the case for blocking this acquisition couldn't
             | be any clearer. If Adobe wants to grow in this space, it
             | should make better software or cut prices or both.
        
               | ThomPete wrote:
               | You have to segment it into the verticals.
               | 
               | Canva is 5 times bigger if not more than Adobe Express
               | which is the equivalent.
               | 
               | Substance is miniscule in the 3d market compared to Max,
               | Softimage, Maya etc.
               | 
               | Adobe is big because of the many vertical they are in,
               | not because they own them.
        
               | fauigerzigerk wrote:
               | This is a well rehearsed segmentation game that market
               | leaders like to play until even the biggest companies on
               | earth no longer appear to be dominant in any specific
               | segment.
               | 
               | I don't buy it. It's not just about indvidual verticals
               | in their current state. For these conglomerates it's
               | always about buying rising competitors out of the market
               | before they can become a strategic threat.
               | 
               | Figma could have expanded beyond any particular vertical
               | they are currently in. Figma could have been bought buy a
               | stronger competitor from outside the graphics space (such
               | as Microsoft). Adobe didn't want to let that happen.
               | 
               | We should block all of these defensive acquisitions. And
               | we should block all acquisitions that help an already big
               | conglomerate capture the next neighboring vertical
               | without doing any actual engineering work (except for
               | small acqui-hires perhaps)
        
               | ThomPete wrote:
               | You don't have to buy it. That's the reality. You can go
               | through the numbers yourself.
               | 
               | Adobe doesn't have network effect or anything like that.
               | 
               | Just to give you the numbers:
               | 
               | Adobe Creative Cloud, which includes Photoshop, has over
               | 22 million subscribers.
               | 
               | Thats 1/5 of Canva users.
               | 
               | You guys are simply factually wrong.
        
               | fauigerzigerk wrote:
               | _> You don't have to buy it. That's the reality. [...]
               | You guys are simply factually wrong._
               | 
               | It's the argument and the conclusion that I don't buy,
               | not your (and Adobe's) carefully selected set of facts.
               | 
               | Here's a very big player in the graphics software market
               | that tried to buy a potential strategic threat out of the
               | market. This is the fact that matters in my view.
               | 
               | I wouldn't let the top 5 in any market buy another
               | company that is or could soon become a significant
               | competitor in that or a closely related market.
        
               | ThomPete wrote:
               | Again that's not how antitrust regulation works. I am not
               | sure why you keep repeating the same mistake.
               | 
               | Figma have 3 million users. In what world would a
               | purchase of them be dominating Canva with 135 million
               | monthly users and with 16 million paying subscribers.
               | 
               | You are confusing Adobe being a big company with why they
               | are a big company.
        
               | fauigerzigerk wrote:
               | _> Again that's not how antitrust regulation works._
               | 
               | Apparently anti-trust regulators disagree. They put up
               | enough of a fight to at least give Adobe an excuse for
               | letting the deal fall through.
               | 
               |  _> You are confusing Adobe being a big company with why
               | they are a big company._
               | 
               | I have heard your argument and I understand what you are
               | saying. Unfortunately, you're not responding to my
               | counter arguments, which makes this not a very
               | interesting debate.
        
               | ThomPete wrote:
               | No they don't and both the US and EU had approved it. The
               | UK is using a novel theory that have no basis in reality
               | where they are claiming to be able to predict the future.
               | 
               | You don't have a counter argument, you just have your own
               | opinion on how it should be done. Antitrust is not being
               | done that way you seem to think it's not the reason why
               | the UK didn't allow it.
        
           | Zpalmtree wrote:
           | Why?
        
       | andy_ppp wrote:
       | How hard is it for Adobe to offer a competing product? It's not
       | like the new features are deal breakers.
        
       | raiyu wrote:
       | Anyone else think this has nothing to do with the regulatory
       | agencies but instead the market has dramatically shifted in the
       | past 15 months in terms of valuations and this is a nice cover to
       | cancel the deal?
       | 
       | Figma still gets $1B "investment" without giving up any equity or
       | control and Adobe gets to walk away from a massive $20B fee.
       | 
       | Adobe makes $17B a year in revenue, they would need some pretty
       | strong growth out of Figma to justify the price tag especially
       | after valuations came down.
       | 
       | But it is nice to "blame" the regulatory agencies for the breakup
       | so that both companies save face.
       | 
       | Also just seems unlikely that it was regulatory. Sure Adobe has
       | the market cornered but it doesn't seem like this is where the
       | agencies would suddenly choose to care so much. And if it was
       | regulatory, then shouldn't those agencies come out and say "We
       | blocked this, no go."
        
         | disgruntledphd2 wrote:
         | They were being investigated in the UK, the EU and the US.
         | 
         | It seemed very unlikely (to me, at least) that all three would
         | approve.
         | 
         | That being said, if valuations hadn't changed so much then
         | maybe they'd have stuck it out.
        
         | chicken3pointer wrote:
         | Nah, I think this is truly a case of regulatory agencies
         | shutting the deal down. Adobe knows Figma is best-in-class in
         | their category, and even in the current market downturn, $20b
         | still feels like a good bet to own the winner in and up and
         | coming category for the next 5-10 years
        
           | zpeti wrote:
           | I dunno, seems like there are massive risks to Figma as a
           | business at this point with the developments in generative
           | AI. I'm not that confident spending $17bn is justified if its
           | going to take 10-20 years to make it back. Some generative AI
           | startup could easily leapfrog figma.
           | 
           | And Adobe already has its own massive trove of copyright
           | images that it can use for much better generative AI.
           | 
           | I think the last year has put adobe in a much stronger
           | position and figma in a much worse position.
        
             | rafram wrote:
             | Generative AI isn't useful without a good editor for humans
             | to manually tweak and integrate the AI's output, and Figma
             | is essentially the only name in the game for that.
        
               | evantbyrne wrote:
               | Sketch still exists and is not only very good, but in
               | many ways better.
        
               | satvikpendem wrote:
               | In what ways is it better? I've found Figma to be vastly
               | superior, especially since they treat design like
               | development, automating tedious processes like manually
               | tweaking the layout and instead having a version of
               | flexbox literally built into the design ("auto
               | constraints"). They're bringing web dev and mobile dev
               | ideas into design software.
        
               | evantbyrne wrote:
               | My information might be out-of-date, because I gave up on
               | Figma years ago, and I recalled Sketch being
               | significantly more powerful as an actual design tool. But
               | now I'm looking up differences and it seems Figma has
               | improved in areas it was weak in previously, like not
               | having color profiles. From their feature lists they seem
               | about identical.
        
               | iAMkenough wrote:
               | Who gets a better deal on compute costs, Figma or Adobe?
               | If prices skyrocket, who is better prepared to pivot?
        
         | retinaros wrote:
         | you are right also with genAI trend adobe is drinking the kool-
         | aid like everyone else and most likely all investment will go
         | to that. to be fair they are the best company to ride this wave
         | and the new photoshop features already proves that
        
         | jibolash wrote:
         | Curious why you are referring to the termination fee as an
         | investment, does Adobe get anything back in return for it?
         | 
         | Along those lines, maybe that would have been a better course
         | of action in the first place, give Figma some money as an
         | investor and own a piece of the upside as Figma grows, would
         | probably have faced little or no regulatory resistance
        
         | mbesto wrote:
         | > Adobe makes $17B a year in revenue, they would need some
         | pretty strong growth out of Figma to justify the price tag
         | especially after valuations came down.
         | 
         | That's not it works.
         | 
         | 1. Adobe is at $19B in revenue
         | 
         | 2. Adobe's market cap is $272B and just shy of its ATH.
         | 
         | 3. Acquisitions, especially at this level, are usually paid
         | with debt and equity, not just cash.
         | 
         | 4. The proposed acquisition smells of both one for value (e.g.
         | we buy you and we add $20B to our market cap...ok thats not
         | exactly how it works, but that's the general ide) and one for
         | defense (protect our existing market cap).
         | 
         | 5. You have no idea what Figma's revenue and growth rates our
         | (speculation says $400M rev). If you borrow at 10% interest to
         | acquire the biz and the company is growing their profit
         | annually at 20%, then Adobe can still net out in the long run.
         | (again, not that simple, but illustrative is the point)
         | 
         | Could Adobe have overpaid given the timing? Absolutely.
         | 
         | Could Adobe have realized this and when it came time to go
         | through anti-trust they just threw the b-team lawyers at it?
         | Totally plausible.
         | 
         | > And if it was regulatory, then shouldn't those agencies come
         | out and say "We blocked this, no go."
         | 
         | Not necessarily. Behind closed doors, they might have said
         | "during our reviews with regulators we've been advised that the
         | fight with regulators would be too risky and costly if we
         | didn't succeed"
        
           | turnsout wrote:
           | There are multiple factors that could sour this deal from a
           | financial standpoint. ARR multiples have been falling,
           | interest rates have risen, and Adobe's performance has been
           | quite strong without Figma.
           | 
           | Meanwhile, from what I've observed, Figma is approaching 100%
           | market penetration among designers, so they will need to look
           | beyond their core to sell things like Figjam to "normal"
           | people. With full access to financials, Adobe may have seen
           | the growth curve tapering off much sooner than expected. Just
           | a hunch.
        
         | tootie wrote:
         | I mean, the Fed is a kind of regulatory agency, so it's not a
         | total lie :)
        
         | lolinder wrote:
         | > Sure Adobe has the market cornered but it doesn't seem like
         | this is where the agencies would suddenly choose to care so
         | much. And if it was regulatory, then shouldn't those agencies
         | come out and say "We blocked this, no go."
         | 
         | Both the EU and UK had already provisionally found that the
         | deal was a problem, and the DoJ was expected to file suit. The
         | companies had a meeting with the DoJ last Thursday [0]. They
         | previously met with the EU on the 8th, and had a deadline to
         | submit a settlement offer to them (not sure what that means) on
         | the 21st.
         | 
         | Maybe all of those meetings were actually going better than
         | they're trying to make it sound, but the regulators certainly
         | appear to have been paying very close attention to this one,
         | and the timing of the deal cancellation is about right for it
         | to be due to regulatory pressure.
         | 
         | [0] https://www.politico.com/news/2023/12/15/adobe-figma-meet-
         | wi...
        
         | bbarn wrote:
         | It's not completely implausible what you're getting at is
         | right, even if your numbers don't quite make sense.
         | 
         | Consider also the fact - news of this merger was almost
         | universally received poorly by Figma users. The internet was
         | awash with "open source equivalents" - "You don't need Figma"
         | articles, etc.
        
         | klabb3 wrote:
         | I could believe this but if so why wouldn't Figma fight to get
         | the deal through? $20B is a lot to leave on the table, assuming
         | they'd already emotionally accepted to lose control of the
         | company? Why settle for the $1B "fuck off" consolation?
        
           | brandensilva wrote:
           | What would you want Figma to do that Adobe cannot do itself?
           | 
           | In the end 3 probes is way too much legal tape for even Adobe
           | to step into hence the abandoned deal being cheaper in the
           | long run than fighting to acquire Figma.
        
         | cj wrote:
         | This sounds on point.
         | 
         | In the small startup M&A market, maybe 50% of deals are falling
         | through? Of the 50% that don't fall through, the vast majority
         | are closing only after being renegotiated in the last hour,
         | e.g. buyers promising to pay $x, but in the last hour the buyer
         | changes their offer to $x/2.(These are deals with zero
         | regulatory review)
         | 
         | Most common issues is buyers backing out because they couldn't
         | secure the debt to finance the deal like they expected they
         | could, multiples decreasing in the market, investor sentiment
         | shifting away from riskier tech ventures, etc.
         | 
         | If those trends in small company M&A also apply to large
         | company M&A, the parent's hypothesis is very valid.
        
           | finnh wrote:
           | Where are you getting those numbers from? The valuations of
           | small acquisitions are closely held information; afaik there
           | is no place to just look this stuff up.
        
             | cj wrote:
             | 1st hand info / network. I'm a CEO. YC Founder and
             | Techstars founder. My CFO is a fractional CFO that works
             | with other startups clients, same stories.
             | 
             | This kind of information and what really goes on behind the
             | scenes is rarely revealed. Mainly because if I told you
             | about the shitstorm story of a top tier VC trying to buy my
             | company and the deal exploding, that VC will do everything
             | in their power to bury the story and make sure I'm
             | personally not able to operate in the industry in the
             | future.
             | 
             | The people at the top of tech are cut throat individuals.
             | (And the people at the "top of tech" are not CEOs...
             | they're the investors. The people who sit on boards who you
             | never hear about. And that's the way they like it)
        
               | finnh wrote:
               | Thanks. I've sold two companies, and gotten a pressurized
               | squeeze from a major player (which we said no to - we
               | were profitable so didn't have runway problems), but I've
               | never heard of dropping an offer valuation at the last
               | minute.
               | 
               | Nasty business!
        
               | cj wrote:
               | I can give you one worse: a board member (and deal lead,
               | from <redacted> Ventures) telling me there are only 3
               | people on the board.
               | 
               | 3 months later a month before the deal is supposed to
               | close, 2 more board members come out of the woodwork and
               | shut the deal down. No idea they were on the board. Was
               | outright lied to. (I have the call recordings to back
               | that up)
               | 
               | Mind you these are top tier brand-name VCs. They hide
               | behind their reputation, and it works because people like
               | me are extremely hesitant to write comments like this
               | calling out specific firms and people.
        
               | finnh wrote:
               | ugh sorry to hear that. That squeeze I mentioned before
               | (lowball offer at "this is what it will cost us to copy
               | you") was, thankfully, for a company that we bootstrapped
               | so we had no VC pushing us to close. And we bootstrapped
               | because of my experience at my previous, VC-backed
               | company.
        
         | huevosabio wrote:
         | Regulation doesn't have to say "no" to suppress activity, it
         | can also make it painfully long.
        
       | boeingUH60 wrote:
       | Imagine being Dylan Field staring at a $1 billion+ payday, and
       | the government tells you that ain't happening, lol
        
       | andsoitis wrote:
       | Why did Figma want to sell itself to Adobe in the first place?
       | 
       | Even though their revenue is only about $400MM, As far as I know,
       | they make a very healthy profit (operating margin of ~90%), and
       | they've also been expanding through organic and acquisition means
       | (e.g. they bought Diagram).
       | 
       | Is it because they see the ability to grow the company's products
       | even more given the Adobe footprint?
        
         | fnikacevic wrote:
         | The $20B price was a massive overpay is the most likely reason.
        
           | paulpan wrote:
           | This exactly. When someone offers you $20B, it's hard to turn
           | it down. In Adobe's case, $20B is a bargain price to stifle a
           | competitor.
           | 
           | Even if Figma founders didn't want to sell, all the VCs and
           | other investors would force the hand.
        
         | fnbr wrote:
         | Assuming your numbers are correct, they sold for 50x ARR, which
         | is a very very good price. I bet that's why. It's hard to do
         | better than that.
        
         | cartermatic wrote:
         | I think they saw 20 billion reasons to sell to Adobe. Their
         | last valuation was $10billion in 2021 so a 2x on that a year
         | later would be hard for anyone to pass up. They can pretend
         | they went with Adobe for aspirational aims to make the product
         | better, but at the end of the day it was about the very juicy
         | multiple Adobe was offering.
        
         | eklitzke wrote:
         | What makes you think they have an operating margin of 90%? The
         | blog post says in the last 15 months alone they've hired 500
         | additional employees ("figmates"), there's no way their margin
         | is anywhere close to what you cite.
        
           | popcalc wrote:
           | "Figmates" has a dotcom air to it.
        
       | ProbablyRyaan wrote:
       | Wonderful news. Adobe was bound to ruin this product, whether on
       | purpose or not. This is a win for the consumers (for once).
        
       | preommr wrote:
       | What a disaster for Adobe.
       | 
       | They signal they can't build something to outcompete Figma. Their
       | stock price falls
       | 
       | They axe their existing competing product, and is therefore now
       | way behind.
       | 
       | They face problems with the acquisition, which makes their stock
       | price fall again because it signals that not only can they not
       | build products they can't use their money to buy companies that
       | do.
       | 
       | Then it's confirmed they can't acquire Figma.
       | 
       | Then they have to lose 1bn dollars.
       | 
       | And that money is going to a competitor that they took seriously
       | enough to try and acquire at a sky-high price.
       | 
       | QQ
        
         | blagie wrote:
         | I don't think that's a correct analysis.
         | 
         | Adobe is very good at building software. It's not the problem.
         | It's not that Adobe can't compete with Figma. It's that they
         | don't want to.
         | 
         | Adobe has a great engineering team and ships wonderful
         | products. The problem with Adobe is that the business side is
         | anticompetitive, exploitative, and sleazy. Buying Figma, they
         | lose a competitor. Competitors have a nasty tendency to expand
         | to adjacent markets, and that's the sort of thing Adobe likes
         | to nip as early as possible.
         | 
         | If not for their business practices, I would totally buy Adobe
         | products, because they're great.
         | 
         | As is, I don't know if Adobe won't triple prices tomorrow for
         | me to continue to be able to edit my own documents (once they
         | know I'm locked in), or find some other way to !@#$ me up the
         | !@#$. The slight hit to product quality going to competing
         | products and open-source is more than made up for with the
         | stability of having a reliable business partner, or source code
         | I can build myself, respectively.
        
           | 542458 wrote:
           | > Adobe is very good at building software.
           | 
           | Is that actually true? XD attempted to directly compete with
           | Sketch and Figma, and was not generally considered to be a
           | success at that primarily because they couldn't ship features
           | fast enough to catch up.
        
             | jyunwai wrote:
             | At the same time, however, Adobe maintains products with no
             | clear competitors due to their quality. This is especially
             | true for After Effects (for motion graphics in videos).
        
               | martin_a wrote:
               | > This is especially true for After Effects
               | 
               | Or Illustrator, Photoshop, InDesign, Acrobat...
               | 
               | I know, Affinity exists but as everybody in the graphic
               | industry has learned on Adobe software, switching over is
               | hard.
        
               | dclowd9901 wrote:
               | > At the same time, however, Adobe maintains products
               | with no clear competitors due to their quality. This is
               | especially true for After Effects (for motion graphics in
               | videos).
               | 
               | Really not sure if this is true. Probably due more to
               | "network effects". It's hard to compete with Photoshop or
               | Illustrator if everyone is familiar with their UIs and
               | has all their files as PSDs or Illustrator files. Also
               | anyone who would be reasonably close to creating a good
               | competitor would be bought.
        
             | prismatix wrote:
             | Take a look at their _five_ other industry-leading
             | products. UX design was never their forte, but they have
             | the rest of the design world in the bag.
             | 
             | As a former designer, I can tell you from experience that
             | the designers I encountered would much rather have the
             | newest tools at their hand for a subscription fee than be
             | behind in software. There's so much the competitors
             | _cannot_ do (or can 't do _well_ ), and if your prodcut
             | doesn't work on a subscription model you're never going to
             | be giving the latest features away in updates.
        
             | alephnan wrote:
             | Photoshop is one of the best pieces of software, period.
             | 
             | Premier is, well, the premier photo editing app.
             | 
             | Every designer knows illustrator. UX/UI is just a subset of
             | design.
             | 
             | Many web developers who were around before the HTML5 era
             | will swear by Dreamweaver.
        
               | blagie wrote:
               | > Photoshop is one of the best pieces of software,
               | period.
               | 
               | FWIW, painting is one of the easiest pieces of software
               | to get right. As much as I couldn't replicate the volume
               | of stuff Adobe has done in 30+ years, I could build the
               | bones of Photoshop in a few months, with modular
               | extensibility frameworks to slot everything else in.
               | 
               | Indeed, GIMP did much the same thing. They messed up a
               | few things (like color models), which continue to haunt
               | it (even the ones which were retroactively fit back in),
               | but it's not any more work to do it right. If they had,
               | it'd be very competitive with Photoshop today.
               | 
               | The basic data model is a grid of pixels, organized with
               | layers, and having masks, and an extensible set of tools
               | to operate on them. You also need a little bit of "other"
               | for things like editable text, before it is flattened
               | into the above. Add modular tools and filters, and you're
               | 90% of the way there.
               | 
               | Most of the value-add of Photoshop is simply developer
               | time to add a comprehensive set of tools. Adobe can hire
               | a researcher to tweak some algorithm for years, and at
               | this point they've got a lot.
               | 
               | Basic video editing is similar. Linear streams, in
               | layers, with modular filters and effects.
               | 
               | I'm much more impressed with Adobe drawing tools, page
               | layout, and animation. That's HARD because there aren't
               | the same kinds of clean data models and abstractions.
               | These are harder to use, and don't feel as polished, but
               | that's not because they're less well-written, but because
               | they solve a harder problem. I could NOT build the core
               | of that myself in a reasonable amount of time.
        
         | doctorpangloss wrote:
         | They didn't just pay $20b for something that's probably worth
         | $500m so I think they won this round.
        
         | strix_varius wrote:
         | Figma had revenue about in line with Heroku, with a similar
         | growth curve. However, Figma has an even more difficult
         | expansion story than Heroku because it's already near 100%
         | market penetration for its core market.
         | 
         | Salesforce bought Heroku for $212 million. By avoiding spending
         | $20 billion for a similar company, in my estimation Adobe has
         | finally come to its senses.
         | 
         | This really seems like an executive wanted to make an
         | unrealistic long bet a couple of years ago, and since then
         | Adobe has seen Figma's financials and cooler heads prevailed.
        
       | pier25 wrote:
       | This is good news for Figma. They make amazing products and the
       | last thing they need is the Adobe enshitification.
       | 
       | Adobe needs to get their shit together. 15 years ago they were
       | universally loved and now everyone hates them. Their software is
       | super bloated and Creative Cloud runs so much crap in the
       | background even when you're not running any Adobe app and even
       | when you've disabled its background apps in macOS.
        
       | Stokley wrote:
       | completely unexpected. wonder what this means for the long-term
       | future of Adobe. I only see Figma growing in importance from here
        
         | izolate wrote:
         | That's assuming the company still has motivation to continue
         | and improve. I can only imagine there's a lingering feeling of
         | dejection at Figma right now.
        
       | petercooper wrote:
       | If countries want to heavily regulate business deals, I think the
       | quid pro quo should be a tax system that provides a good way for
       | founders and early employees to take some money off the table
       | _without_ having to sell to big companies like Adobe, by going
       | public, or having half of any gain wiped out in taxes. Why
       | shouldn 't those folks able to pick up a lump sum for their work
       | and the risk they took? They may as well have got a job at a big
       | enterprise if an annual paycheck was all that mattered, and then
       | you end up with fewer new companies and entrepreneurial risk-
       | taking.
        
         | arrosenberg wrote:
         | Go public? Why shouldn't you have to pay taxes on it? Are you
         | going to stop using the roads when you are rich?
        
           | petercooper wrote:
           | Not _no_ taxes, just something that maintains a good reward
           | /risk balance and an invcentive for people to be founders or
           | early employees of these types of companies. The UK used to
           | have so-called Entrepreneur's Relief, for example. Some
           | countries have low capital gains tax regimes. It's not an
           | uncommon thing.
           | 
           | (Sure, a country _could_ gleefully milk everyone to the max,
           | but then they can 't complain when they lack for
           | entrepreneurship.)
        
             | arrosenberg wrote:
             | It just makes no sense and has never been necessary to
             | incentivize Americans to take business risk. I don't
             | understand why the entrepreneur, who is presumably getting
             | a big exit in this scenario, deserves additional tax relief
             | on top of that windfall. That sounds like another way for
             | the rich to get even richer.
        
       | pcurve wrote:
       | I wonder if Figma is cashflow positive. They must've hired an
       | army of people over the past 18 months. The $1billion cash
       | infusion will help for sure.
        
       | Zetobal wrote:
       | I am curious if XD will still stay EoL or if they write a blog
       | post about it's bright future in 1-2 days.
        
       | kibwen wrote:
       | Every time a merger fails, an angel gets its wings.
       | 
       | Force megacorps to actually compete rather than just snapping up
       | their potential competitors.
       | 
       | Force startups to aspire to create an actual product rather than
       | just manipulating the lizard-brain fears of irrational megacorp
       | execs in the hopes of a payout.
        
         | samhuk wrote:
         | > Force startups to aspire to create an actual product rather
         | 
         | I'm getting on to 10 years in the software industry as an
         | engineer at the moment and in my view this is one of its most
         | disappointing and frustrating aspects.
         | 
         | The whole software start-up scene just feels saturated with
         | FIRE-obsessed individuals who prefer just about anything
         | (money, vacation, travel, fame, ...) over company, product,
         | real building, craftsmanship, etc.
         | 
         | I legitimately hear phrases like "5th time's the charm for an
         | exit and payout!" way too often. It frequently just exacerbates
         | the consolidation of technology, knowledge, wealth, and often
         | hurts innovation, let alone can result in the solid team(s) of
         | engineers left out to dry (although some can be also gunning
         | for the payout in the end too).
         | 
         | In my view, there are just too many sell-outs pawning off solid
         | products and teams to the highest bidder. I wish it wasn't that
         | way.
        
         | yellow_postit wrote:
         | Wonder how this shifts funding. VCs won't get same
         | returns/horizons if companies can't aim for acquisition exits.
        
       | paxys wrote:
       | Best outcome for consumers. I really hope the experience was
       | expensive enough for Adobe (due diligence, lawyer fees,
       | "lobbying" 3-4 different governments, $1B break-up fee) that the
       | entire big tech M&A market takes a hit.
        
       | wg0 wrote:
       | Yeah that's sad because couldn't pull a VMWare onto unsuspecting
       | UX desgin community I suppose.
       | 
       | What's wrong with staying a small profitable company that loves
       | what it builds and cares for its customers?
        
         | eddiewithzato wrote:
         | difference between giving the early employees a lamborghini vs
         | a yacht
        
       | JadoJodo wrote:
       | While I do see this as great news (for all the reasons others
       | have outlined), I wonder how this will impact VC in the future;
       | If the current goal is for companies to get VC money, burn that
       | cash for years and years and years, and then have a huge IPO or
       | acquisition (that makes it all worth it), it would seem
       | regulatory issues would start to scare away investment.
        
         | willsmith72 wrote:
         | If they just wanted to cash out, they could still IPO or be
         | acquired by almost literally any other company in the country.
         | Adobe might be the only one who cause regulatory issues.
         | 
         | I'd rather have "regulatory issues" in a case like this even if
         | it does slow down VC money
        
         | cartermatic wrote:
         | I think the door is still open for Microsoft, Google, Apple or
         | Salesforce to make a play. Figma was rumored to have approached
         | Microsoft during their talks with Adobe but Microsoft declined
         | to put in an offer as they were working through the Activision
         | Blizzard acquisition at the time. Either one could probably get
         | a "deal" at a $10-$15b valuation.
        
         | yellow_postit wrote:
         | I'd hope this somehow influences regulators too. 15+ months of
         | uncertainty and it's the tiny UK market that tanks things. The
         | lack of regulatory certainty will push for more lobbying and
         | influence peddling which I think is net worse for the global
         | industry.
        
           | blackenedgem wrote:
           | It's not really the UK regulator's fault though, if anything
           | they were the best as they gave their response first (a
           | provisional no). The EU was still investigating and the US
           | DOJ was also preparing similar investigations. The CMA also
           | provided Adobe with a list of changes they could make in
           | order for the application to be approved, so it's not even
           | like they were unwilling to entertain it.
           | 
           | As we saw with the Blizzard acquisition the UK CMA will bend
           | to international pressure if it's the only one holding out.
        
             | Anon826 wrote:
             | > the Blizzard acquisition the UK CMA will bend to
             | international pressure if it's the only one holding out.
             | 
             | I read that MS agreed to remedial changes for the purchase
             | to be approved by CMA, but those changes were the same ones
             | that CMA originally asked for at the start that MS refused.
             | So CMA got what it wanted but it's still seen as a MS as
             | eventual winner and CMA loser.
        
         | MetaWhirledPeas wrote:
         | > it would seem regulatory issues would start to scare away
         | investment
         | 
         | In certain narrow cases maybe, where you really want the
         | monopoly-holder to buy the startup. But overall this is better
         | for VCs because competition breeds both investment and
         | acquisition opportunities. In most cases 3 big competitors
         | seeking to acquire your startup is better than 1 big monopoly
         | seeking to acquire your startup.
        
         | Levitz wrote:
         | >it would seem regulatory issues would start to scare away
         | investment.
         | 
         | Or maybe the goal ought to change.
         | 
         | Maybe everything getting acquired by a huge corporation is not
         | a good thing.
        
           | Solvency wrote:
           | I wonder how Autodesk has been able to essentially acquire
           | everything Adobe hasn't virtually unchecked for decades
           | though.
        
         | ajkjk wrote:
         | Yeah, can't wait.
        
         | lmeyerov wrote:
         | A couple agencies having certainly been flexing like that
         | 
         | The chilling effect may be more around the design tools market
         | specifically
         | 
         | The case of Adobe is a bit different than anti-monopoly
         | movements against other $T because the lack of 'serious' $100B+
         | market cap competitors here. So while say an adtech can have
         | multiple big buyers in the $100B+ club, it's unlikely to see
         | Autodesk, Corel, Canva, etc to do a $20B purchase here. AFAICT
         | only Microsoft would sensibly be able to put its hat in the
         | ring at high levels, made even more sane b/c the GitHub
         | purchase, but even that was at $7.5B. So if there is no such
         | thing as a decacorn in design tools b/c Adobe can't do big M&A,
         | then VCs are only looking at exits at $1B, and funding +
         | valuations get less frothy vs other markets.
         | 
         | All that starts mattering around Series A or Series B stage, as
         | they look at how much $ they can exit at, and how big of a
         | follow-on round the company can get with the same constraints.
         | If a VC has a fund of > $50M, a pitch that cannot exit at above
         | $B may break their portfolio design.
        
         | rurp wrote:
         | I think the main effect will be to push VC funded companies
         | more towards sustainable growth, with less emphasis on growth
         | at all costs. This strikes me as a good thing overall. That
         | probably won't harm the fundraising prospects for solid
         | businesses much if at all.
         | 
         | Highly speculative or hyped companies will probably have a
         | somewhat more difficult time attracting VC investors, but so
         | many of those turn out to be frauds or vaporware that I'm not
         | too concerned. Companies like the ones that benefitted from the
         | SPAC boom a couple years ago. Most of those ended up being
         | highly overvalued companies that lost money for the post-VC
         | investors.
        
           | thenickevans wrote:
           | Eh, this is probably true. It was fun in the days when it was
           | all about getting acquired by Google or Facebook, but I guess
           | this spurred a lot of unsustainable businesses. If you were
           | making revenue you were seen as dumb. "Lol, why would you
           | charge money? Doesn't you know how to build a business?"
        
         | dopeboy wrote:
         | Definitely disappointing. Only hope is they IPO.
        
         | thenickevans wrote:
         | 100% agree. I thought similarly with Plaid and Visa. It feels
         | like it will stifle competition because it's now harder to get
         | funding. Back when Facebook and Google were making so many
         | acquisitions, it seemed like money was just flowing. Bad for
         | competition. Good for incumbents.
        
       | noahhh wrote:
       | "The companies have signed a termination agreement that resolves
       | all outstanding matters from the transaction, including Adobe
       | paying Figma the previously agreed upon termination fee." -
       | that's from the announcement on the Adobe blog. Does that mean
       | that they do not have to pay the $1bn break-up fee to Figma now?
        
       | hmage wrote:
       | That's great news.
       | 
       | I wish someone would undo Adobe's Allegorithmic buyout, they lost
       | all their ambition after buyout.
        
       | asylteltine wrote:
       | Good! This would have created yet another monopoly and adobe
       | would have ruined the company
        
       | fsloth wrote:
       | Can someone tldr why Figma is so important? I'm not familiar with
       | their offering.
        
       | karaterobot wrote:
       | On the one hand, as a designer who uses Figma every day, this is
       | great news. On the other hand, the fact that Dylan Field was
       | willing to do it in the first place felt like a bit of a heel
       | turn. Yeah, it's a lot of money, I know. Maybe I'm alone in this,
       | but I've already shifted my expectations for the long term
       | direction of the product from "they can do no wrong" to "when is
       | the other shoe going to drop?"
        
         | hipadev23 wrote:
         | A CEO also owes it to their employees and investors to let
         | everyone have a massive payday.
        
           | deweywsu wrote:
           | I think this is at the core of the rot of American society.
           | The thinking that a CEO "owes" the marketing of their company
           | so as to cash it in or even turn profits is, in my opinion,
           | is a mark of the biggest moral ineptitude of the western
           | world's thinking. Yes, I realize this is the 'norm', but it
           | clashes with deep values of the people who aren't
           | shareholders, but are no doubt vested in the product the
           | company produces, mainly the customers. It ignores their
           | needs completely because they don't own stock. "We sold the
           | company, and the new owners bastardized it by slapping their
           | logo on it by eliminating the free tier" is almost
           | commonplace now in business dogma, and yes, most people think
           | it is the kind of strategy 'owed' to shareholders, but this
           | one-sided thinking ignores the better interest of users who
           | the company has built their business on the backs of, and who
           | will now be bait-and-switched into a subscription model,
           | never mind the needs that drove them to the product in the
           | first place. Yes, this is how capitalism works. What I'm
           | saying is that capitalism, as a model, is flawed from a
           | moralistically balanced point of view. It's a never-ending
           | race to the bottom by optimizing for greed until every drop
           | of monetization is squeezed out and every person is left
           | without. Should the owner's employees make money, I mean
           | after all they do the work? Yes, but who takes into account
           | the inestimable value added by the initial users who's
           | interaction with the product shaped it into what it is today?
        
             | jzl wrote:
             | Here here. One word, nay, one letter in response:
             | 
             | X
        
             | jamiequint wrote:
             | "it clashes with deep values of the people who aren't
             | shareholders, but are no doubt vested in the product the
             | company produces, mainly the customers. It ignores their
             | needs completely because they don't own stock."
             | 
             | Presumably companies generate value for shareholders by
             | selling things to customers and generating profits, which
             | makes customers the ultimate beneficiaries. What companies
             | are you thinking of that ignores their customers' needs
             | completely and are still quite successful and valuable for
             | shareholders?
        
           | marssaxman wrote:
           | Do you actually believe that, or are you mocking a bit of
           | startup-culture hubris?
        
             | jdgoesmarching wrote:
             | I'm about as anti-consolidation as someone can be, but I'm
             | not about to blame a CEO for selling when you're offered a
             | price way above any realistic valuation. I put this at the
             | feet of Adobe and regulators, not the guy taking the
             | biggest payday opportunity possible for his employees and
             | shareholders.
        
             | hipadev23 wrote:
             | I absolutely believe it when the vast majority of the
             | employees for the company in question were compensated with
             | stock options.
        
               | vitaflo wrote:
               | This is the risk you take when you choose options over
               | cash.
        
           | Applejinx wrote:
           | No, their investors.
           | 
           | Employees don't automatically have the same motivations as
           | the investors.
           | 
           | If you want an employee with exactly the same motivation as
           | an investor, hire an embezzler.
        
         | coldpie wrote:
         | > when is the other shoe going to drop?
         | 
         | Keep an eye out for the IPO, that'll be their next chance to
         | sell out their customers.
        
       | ramijames wrote:
       | I can not describe how happy this makes me. Fuck Adobe. I will
       | never forgive them for buying and killing Macromedia.
        
         | poisonborz wrote:
         | Yes, but they will probably just sell to number 2 on the buyer
         | list, who may not be much better than Adobe.
        
           | ramijames wrote:
           | Have to be positive. Just about any company is better than
           | Adobe.
        
         | sgammon wrote:
         | macromedia was amazing and this is such a real comment
        
           | ricardonunez wrote:
           | Until Afinity came out with their products I was still
           | missing fireworks.
        
       | josefrichter wrote:
       | Best news ever. I don't know anyone in design community who was
       | happy about this.
        
       | eurekin wrote:
       | Adobe acts like a proper "wealth manager" and not a creative
       | company - good for Figma!
        
         | echelon wrote:
         | Or they could see the competitive landscape for creativity
         | changing fast and view that Figma's product is an evolutionary
         | dead end.
         | 
         | They might see a Gen AI approach to Figma that will kill Figma
         | in 5 years.
        
           | eurekin wrote:
           | Well, they could use the figma to actually develop that AI;
           | users, documents and etc.
        
       | FredPret wrote:
       | Photographers: is Adobe Photoshop still the king of photo
       | editing?
       | 
       | I strongly dislike Adobe's "subscription only" business model,
       | but it seems the market is telling them that subscriptions are
       | a-OK: Adobe's profits are very steady and are up 70+% in five
       | years. [https://valustox.com/ADBE]
        
         | bastawhiz wrote:
         | I'm not a photographer, but pretty much everyone I know who
         | does anything with photos or image manipulation is using
         | Photoshop. I'm the only person I know who uses a Photoshop
         | alternative in any capacity (pixelmator)
        
           | threetonesun wrote:
           | The Affinity suite of products is pretty popular, at least
           | what I've seen from non-professional use. Not sure what their
           | professional use numbers look like, but for at least
           | Photoshop/Illustrator/Publisher they seem like a real
           | competitor.
        
         | phlsa wrote:
         | I feel like there are actually more great options out there
         | today than back in the pre-subscription days of Adobe. It all
         | depends on what parts of Photoshop you're actually using, but
         | between Affinity Photo, Pixelmator, Capture One and many
         | others, there's a good chance that you can find something for
         | your needs.
        
         | capableweb wrote:
         | Depends on what kind of editing is needed. Most professional
         | photographers I encounter use Lightroom, but they don't do any
         | heavy editing like cutting out/in actual objects, but just
         | modify color curves and whatnot.
         | 
         | Besides, Photoshop really isn't a competitor in any way to
         | Figma, they have two very different use cases. Closest
         | competitor would be Adobe Illustrator.
        
         | pier25 wrote:
         | For photo editing, PixelMator Pro and Affinity Photo are great.
        
           | FredPret wrote:
           | I'll check these out. Both have one-time payments through the
           | App Store, which is about 1000x better than an opaque,
           | eternal, very expensive subscription with Adobe.
           | 
           | I'm a very non-serious amateur; all I do is edit the light
           | curves in my photos or do some light cropping. The built-in
           | editor in Apple Finder is amazing for that!
        
             | pier25 wrote:
             | I think the latest version of Affinity is not available
             | through the AppStore though.
             | 
             | https://affinity.serif.com/
        
         | ulyssesgrant wrote:
         | I like Capture One as an alternative to lightroom for a
         | fujifilm camera, it has great integrations with the camera's
         | film styles feature. It doesn't offer the more powerful image
         | manipulation features of photoshop though. It can be one-time
         | purchased for the yearly release or subscribed for continual
         | updates
        
       | jacknews wrote:
       | Good news. I guess there are some valid (societaly desirable)
       | reasons for companies to buy other companies, but this doesn't
       | seem to be one.
       | 
       | Now, I want to read that Microsoft is abandoning the
       | Activision/Blizzard acquisition, a similarly anti-competition
       | deal.
        
         | frankchn wrote:
         | The Microsoft/Activision-Blizzard acquisition had already
         | closed in October.
        
       | aleph_minus_one wrote:
       | A consideration: could these regulatory issues not rather be some
       | welcome pretense for Adobe to cancel the merger since Adobe by
       | now realized that they would overpay for Figma?
        
       | stainablesteel wrote:
       | regulators in the eu and us didn't seem to mind this, a few
       | select regulators in the uk for some reason seemed to care off of
       | some strange speculation.
       | 
       | this seems like a really bad thing that it was held up for so
       | long and without any good reasoning. nightmare scenarios both in
       | and coming out of the uk right now
        
       | CodeNest wrote:
       | Bad news for Figma. I am hundred percent sure that Adobe's
       | alternative product will dominate the entire design market.
        
         | tristan957 wrote:
         | Adobe discontinued their product. What do you mean?
        
         | brandensilva wrote:
         | Adobe XD never gained adoption so I don't see that happening
         | with this failed deal so you will be 100% wrong.
         | 
         | Where Adobe will likely win out though is in the AI side of
         | things so time will tell if that would be enough to replace
         | Figma alone.
        
       | anonu wrote:
       | The UK regulator blew this deal up. Founders should think twice
       | about doing business in the UK.
        
         | tristan957 wrote:
         | The DOJ was surely going to sue, and most likely win. Adobe
         | killed their own worse product to buy a competitor. Seems like
         | an open and shut case.
         | 
         | Your analysis seems extremely short-sighted.
        
           | C0mm0nS3ns3 wrote:
           | So you're saying if you try to build a product, fail and want
           | to acquire that product from another company - now that you
           | have 0 competition with that product - that should somehow be
           | illegal? Why exactly?
           | 
           | Also what product did Adobe had that was in direct
           | competition with Figma?
        
             | siliconwrath wrote:
             | Adobe XD: https://en.wikipedia.org/wiki/Adobe_XD
        
             | Narretz wrote:
             | Adobe XD was a Figma competitor. However, Adobe stopped
             | development after they announced the Figma merger, and you
             | can still use it today.
        
       | fairity wrote:
       | > Fifteen months into the regulatory review process, Figma and
       | Adobe no longer see a path toward regulatory approval
       | 
       | How in the world did it take fifteen months for regulators to
       | reject this? That's an absurdly long time to be operating a
       | business in limbo, and I have to assume it's the regulators
       | dragging their feet since the companies have every incentive to
       | move quickly.
       | 
       | I don't have an opinion on whether or not the merger should be
       | approved, but regulators need to make up their minds quicker or
       | else you can expect a serious chilling effect on M&A. Can you
       | imagine agreeing to get acquired knowing that it can take up to 2
       | years to close? Anyone operating a real business would be crazy
       | to sign on for the distraction.
        
         | pas wrote:
         | we have no idea when they filed what papers where ... and when
         | regulators answered and what, and then how the companies
         | reacted, and when, and ...
         | 
         | on the announcement, Sep 15, Adobe stock fell by 17%. the FTC
         | opened some investigation on Nov 2. some EU thing started its
         | process in February (based on filings by refering countries,
         | and of course we have no idea of the details of those country-
         | level processes)
         | 
         | so, all in all, it's likely that relevant authorities quite
         | soon signaled that Adobe-Figma is facing an uphill battle, and
         | now, as they announced, they backed down.
         | 
         | we have no idea of the negotiations, who was fast or not, who
         | recommended what, asked for what guarantees, and so on.
        
           | kmlx wrote:
           | > we have no idea when they filed what papers where ... and
           | when regulators answered and what, and then how the companies
           | reacted, and when, and ...
           | 
           | detailed timeline, explanations, submissions etc here from
           | UK's CMA:
           | 
           | https://www.gov.uk/cma-cases/adobe-slash-figma-merger-
           | inquir...
        
             | pas wrote:
             | thanks! very interesting. how do these big M&As work? was
             | Adobe-Figma supposed to file some request? (but that would
             | be on the timeline I suppose.)
        
         | lancesells wrote:
         | I'm going to guess regulators are plenty busy with a long list
         | of things to do. When the acquisition gets announced it gets
         | added to the list and they make their way to it.
         | 
         | I really doubt regulators are dragging their feet. They are
         | most likely understaffed and overworked. Things this big should
         | take time for all sides.
        
         | remus wrote:
         | > How in the world did it take fifteen months for regulators to
         | reject this?
         | 
         | Presumably regulators in a few countries were interested, each
         | with their own processes, and presumably there's some fairly
         | significant back and forth between the regulators and
         | adobe/figma as adobe/figma tried to convince the regulators
         | that the deal should go ahead.
         | 
         | 15 months seems very believable for a deal of this size.
        
         | lazide wrote:
         | Seems like regulators didn't reject it, but tarpitted it?
         | 
         | And with market conditions having changed so much in 15 months,
         | this could just as easily be buyer/sellers remorse before the
         | deal actually closes. For a 15+ month closing, it wouldn't be
         | the first time!
         | 
         | Actually completing mergers/buyouts takes years anyway.
        
         | woobar wrote:
         | It is not a simple yes/no response from the regulators. First,
         | they will request additional information. That will take some
         | time to prepare. Then they would offer some changes to the
         | proposal. I.e. we cannot approve this deal until some
         | additional requirements are met. Then parties involved evaluate
         | these requirements and counter. At some point business will
         | decide that there are too many constraints and abandon the
         | deal.
        
         | Bjorkbat wrote:
         | I would argue that the regulators made their point pretty clear
         | early on when the DOJ opened a lawsuit against Adobe. The
         | people most responsible for keeping this in limbo were Adobe's
         | lawyers.
        
           | technofiend wrote:
           | "It is difficult to get a man to understand something, when
           | his salary depends upon his not understanding it!" - Upton
           | Sinclair
        
           | ajmurmann wrote:
           | The Broadcom & VMware merger took similarly long and was
           | approved. The duration is completely unacceptable and poison
           | to business. I'm general against mergers and think it's
           | better for consumers and the market if competitors fight to
           | the (metaphorical) death instead, but if we do something,
           | let's do it smoothly and right.
           | 
           | That said, for mergers like that a ton of countries are
           | involved which makes things even more complicated and makes
           | it harder to point out where we need to make things smoother.
        
             | ethbr1 wrote:
             | This would have gone quickly, to no, if Figma and Adobe had
             | taken the first answer they got from DoJ at face value.
        
               | russell_h wrote:
               | I don't know anything about the Adobe / Figma situation,
               | but "If you just don't question the government they won't
               | make your life so hard" doesn't seem like a very strong
               | response to accusations of overreach.
        
               | ethbr1 wrote:
               | By all means question the government! And take them to
               | court!
               | 
               | Just don't disagree with them and engage lawyers AND then
               | complain about how long "the process" is taking.
        
             | JumpCrisscross wrote:
             | > _Broadcom & VMware merger took similarly long and was
             | approved. The duration is completely unacceptable and
             | poison to business_
             | 
             | The number of such mergers, globally every year, is
             | countable on two hands. They involve the wealth of nations
             | (this one's similar to Malta's GDP [1][2]).
             | 
             | It would be unreasonable to permanently staff the
             | regulatory force that would be required to quickly review
             | such deals in any industry.
             | 
             | [1] https://en.wikipedia.org/wiki/List_of_countries_by_GDP_
             | (nomi...
             | 
             | [2] https://news.adobe.com/news/news-details/2022/Adobe-to-
             | Acqui...
        
               | depr wrote:
               | >They involve the wealth of nations
               | 
               | Do they though? People often compare rich people or
               | companies to a country GDP's, but GDP is based on a
               | single year. The size of a company's bank account is not.
               | A year is pretty arbitrary. In some sense it's like
               | saying the distance between New York and Washington is
               | 200 miles which is not that long, because a Ferrari's top
               | speed is 200 mph.
        
               | JumpCrisscross wrote:
               | > _it 's like saying the distance between New York and
               | Washington is 200 miles which is not that long, because a
               | Ferrari's top speed is 200 mph_
               | 
               | It's saying the distance is within a class negotiable by
               | a Ferrari.
               | 
               | In the GDP to value case, we're saying that the
               | consideration at hand is comparable to all of the work of
               | a small country for a year. So the care the latter gets
               | is in the same class as the care the former should
               | receive.
        
               | Dylan16807 wrote:
               | I don't understand. If there are several per year, and
               | they're going to take a couple months even at maximum
               | speed, then permanently staffing the regulatory force
               | sounds very reasonable to me! (For the US and EU which
               | are going to weigh in on a big fraction.)
               | 
               | Why would you want to be hiring and firing constantly?
        
               | smachiz wrote:
               | There are permanent staff. The issue of time isn't any
               | individual regulator - it's that there's regulators in
               | every country they operate in. And the company is
               | negotiating with them all simultaneously - figuring out
               | what would make the EU say yes, and then taking that to
               | the US and see if that will let them say yes, then going
               | to Japan and making sure they'll say yes, then going to
               | India - and you don't want some of them knowing that
               | everyone else has already said yes, because then they'll
               | hold out to get some last special thing.
               | 
               | These are complicated negotiations, in many complicated
               | jurisdictions.
               | 
               | How quick do you think they should be? For everyone to
               | understand the potential ramifications and consult
               | appropriate industry experts? Let competitors et al file
               | briefs?
        
               | Dylan16807 wrote:
               | Once they get working on it, I would think they could get
               | consultation and competitor briefs back within a month.
               | Then have an initial answer within two months of the
               | announcement, and if that answer is a "no" they'd have a
               | good idea of what would need to be changed.
               | 
               | And I don't see a great reason that negotiations should
               | more than triple that amount of time. If they're not
               | budging, make the "no" final. So two months initial, six
               | months max, would be good numbers.
               | 
               | If the company wants to negotiate with everyone in
               | serial... that's their problem.
               | 
               | > and you don't want some of them knowing that everyone
               | else has already said yes, because then they'll hold out
               | to get some last special thing
               | 
               | Wasn't the thesis of this comment line that government
               | regulators are being slow or being a problem? This
               | supports that idea, I think.
        
               | JumpCrisscross wrote:
               | > _If they 're not budging, make the "no" final. So two
               | months initial, six months max, would be good numbers_
               | 
               | Have you been proximate to a merger?
        
               | JumpCrisscross wrote:
               | > _permanently staffing the regulatory force sounds very
               | reasonable_
               | 
               | There _are_ permanent staff. There are also legions of
               | industry experts contracted on a case by case basis. Full
               | staff on standby would mean having, on retainer, experts
               | in every industry where a merger might happen.
        
             | consumer451 wrote:
             | Or, maybe we could make attempts to regulate our market
             | economy in order to prevent monopolies, and thereby
             | encouraging competition. (aka, disruption)
             | 
             | I didn't truly process the damage that monopolies can do
             | until I heard this podcast with Sean Carroll and Cory
             | Doctorow.
             | 
             | There is a full transcript at this link if you prefer to
             | read the conversation.
             | 
             | https://www.preposterousuniverse.com/podcast/2019/10/21/69-
             | c...
        
               | ajmurmann wrote:
               | As I said, I'm quite happy with that, but if we do
               | something, let's do it right and not half-assed.
        
               | consumer451 wrote:
               | I agree there. We seem to be recovering from a cycle of
               | not caring about monopolies at all, and corporations are
               | now as strong as they were in the late 19th century. I am
               | not surprised that anti-trust is slow and unpredictable
               | today. I hope that we settle into a more predictable
               | regime, no matter which political party is in power.
               | 
               | For historical references, anti-trust filings began
               | against Standard Oil in 1906, and it was broken up in
               | 1911. [0]
               | 
               | The AT&T breakup took four years, from 1978 to 1982. [1]
               | 
               | [0] https://en.wikipedia.org/wiki/Standard_Oil
               | 
               | [1] https://en.wikipedia.org/wiki/United_States_v._AT%26T
        
               | jzb wrote:
               | When the powers that be decide to block a merger, they
               | have to make the case. There's looking at the proposed
               | merger and being able to say "this is bad and may be
               | antitrust," and then there's actually _making the case_
               | when it comes down to it. That takes time. And you can
               | expect companies like Adobe to fight rather than just
               | saying  "oh, you don't like this? OK. We'll withdraw."
               | 
               | The DOJ and other bodies voiced opposition early on. They
               | signaled quickly that they were not in favor of this. The
               | interim between those actions and today were the
               | regulatory bodies actively making cases against it and/or
               | negotiating with Adobe & Figma how they could proceed in
               | a way that the regulatory bodies would want to approve of
               | the deal.
               | 
               | The whole idea that this was "half-assed" in some way is
               | misguided.
               | 
               | Note that I worked for Red Hat while IBM was acquiring
               | it. It took from (IIRC) October 2018 to July 2019 without
               | strong opposition. When you're talking about companies
               | that have that much impact on a market, it takes a while.
               | 
               | And it should -- the larger market doesn't benefit from
               | waking up to find out that a major software supplier has
               | been gobbled up overnight. You can see the pain that
               | VMware employees + customers are going through right now
               | and they've had a lot of time to process the idea.
        
             | 0xbadcafebee wrote:
             | > it's better for consumers and the market if competitors
             | fight to the (metaphorical) death instead
             | 
             | I never understand why this is the only other option. If
             | you're in a town and open a coffee shop, and someone else
             | opens a coffee shop, if the town is big enough, you can
             | both thrive. You don't have to try to take out the
             | competition. But every big corporation decides it's the
             | only option.
        
               | ajmurmann wrote:
               | Because if you are the only one selling coffee, you can
               | jack up the prices and keep the returns growing as they
               | are required to.
        
             | jn1234 wrote:
             | That deal had more to do with national security concerns
             | being addressed and Broadcom's shitty business strategy
             | rather than market share concerns.
        
             | vpribish wrote:
             | VMW-AVGO was held up by the Chinese and South Korean
             | regulators - it gets geopolitical. sure would be nice if
             | everything was clear and clean for businesses but also it
             | would be nice if I had a pony and magic shoes.
        
           | matthewowen wrote:
           | This is just straight up factually incorrect: the DOJ never
           | filed a lawsuit to block this deal.
        
             | hn_throwaway_99 wrote:
             | Your comments are straight up factually misrepresenting
             | what happened. There were plenty of news reports early this
             | year that DoJ was preparing to file suit against the
             | merger. I guarantee they were in close contact with Adobe's
             | lawyers, and the normal process here is that Adobe's
             | lawyers/execs come back and say "hold up, let's see if we
             | can make a deal" - that's essentially what happens in the
             | vast majority of lawsuits.
             | 
             | Adobe (and Figma) knew full well this deal wasn't a slam
             | dunk from the beginning.
        
               | Dylan16807 wrote:
               | Threatening a lawsuit is better than nothing but it
               | definitely didn't lead to a quick resolution. At a
               | certain point the answer to whether they can make a deal
               | needs to be "no", not "we'll wait".
        
             | Bjorkbat wrote:
             | I'll admit when I'm wrong. The DOJ announced back in
             | February that it was "preparing to sue", but appears to
             | have never officially filed that lawsuit. My mistake.
             | 
             | Nonetheless, I think my point still stands in that the FTC
             | and DOJ made how they felt about the deal pretty clear.
        
             | jamiek88 wrote:
             | Have you mentioned at all in this thread where you are
             | vociferously and borderline disingenuously defending your
             | employer that you are in fact a figma employee?
             | 
             | Kinda relevant don't you think?
        
               | matthewowen wrote:
               | Speaking for myself and not for Figma and I wouldn't want
               | to muddy that fact or imply that I have meaningful non-
               | public information. I don't think anything I've said is
               | either vociferous or disingenuous.
               | 
               | I actually haven't even said whether or not I agree with
               | the decision or whether or not I think the timeline is
               | reasonable (in the sense of whether the benefits and
               | needs of the timeline justify the cost of it), so that
               | doesn't seem vociferous to me.
               | 
               | If I was being disingenuous I'd post on a throwaway, not
               | an account that you can trivially connect to my identity.
        
               | KptMarchewa wrote:
               | You have meaningful non-public motive: probable millions
               | to earn if this deal for through.
        
               | matthewowen wrote:
               | This deal already has fallen through. What I type here
               | has no possible impact. So idk what the motive here
               | really is.
               | 
               | I have a bunch of different feelings about it of course,
               | but I think what I have said here has been factual and
               | verifiable against public information.
               | 
               | One of the things I've always enjoyed about hacker news
               | is that it isn't purely a peanut gallery and people
               | involved in the companies and technologies we talk about
               | do post here. Attributing bad faith to those people when
               | they do participate seems antithetical to the spirit of
               | this place.
        
               | jamiek88 wrote:
               | The DOJ immediately (less than a month) signaled they
               | were against this and would sue, you disputing this =
               | disingenuous.
               | 
               | You then left seven or eight comments defending that
               | error.
               | 
               | It probably wouldn't have come off as so shady if you had
               | mentioned your employer in the first place.
        
         | callalex wrote:
         | Keep in mind that you are reading a corporate press
         | release/propaganda piece, not journalism. It is going to be
         | inherently one sided and will not tell the whole truth. Never
         | take these kinds of statements at face value.
        
           | Matticus_Rex wrote:
           | No one disputes that regulators basically killed this merger.
        
         | hn_throwaway_99 wrote:
         | > That's an absurdly long time to be operating a business in
         | limbo, and I have to assume it's the regulators dragging their
         | feet since the companies have every incentive to move quickly.
         | 
         | Your understanding here is fundamentally wrong. Regulators in
         | the US said very early on they were against this merger and
         | were going to fight it. So most of what goes on in the meantime
         | is Adobe and Figma (a) seeing if they can give something up to
         | appease regulators (e.g. it's common for regulators to only
         | sign off on a deal if one of the companies sells off some
         | assets) or (b) decide if they're going to fight the regulators
         | in court.
         | 
         | Your idea of the regulators just "dragging their feet" is
         | incorrect
        
           | camhart wrote:
           | It seems wrong/illegal that they can just "decide they're
           | against the merger" and sink it by dragging their feet. Its
           | either legal or not. I haven't dug into the details, but
           | based on this one line alone it sounds like this is abuse of
           | power.
        
             | true_religion wrote:
             | It seems they are saying the merger as is will be illegal,
             | however they give both companies some time to do something
             | that will make the deal work. 15 months is a short time if
             | you have to sell enterprise assets or let competition
             | emerge to show the merger isn't a danger to the market.
             | 
             | If companies want a fast answer they can ask for one and it
             | will be no.
             | 
             | All said I do not worry about if billion dollar companies
             | are being fairly treated. They have the capital and
             | expertise to protect their own interests and it's not worth
             | it to preemptively fight on their behalf.
        
             | SomeCallMeTim wrote:
             | Another way to say "decide they're against the merger" is
             | "evaluate the situation and make a timely ruling that they
             | oppose the merger as illegal."
             | 
             | Which is exactly what they were supposed to do. Adobe and
             | Figma tried to argue with the regulators or find a
             | compromise, but couldn't come up with a solution that
             | satisfied all parties.
             | 
             | If you try to extract subtle implications from the phrasing
             | of a commenter on HN, you're likely to jump to the wrong
             | conclusion.
        
               | robertlagrant wrote:
               | But that's the point: it's not timely. It's a massive
               | millstone to Figma, who now have to figure out what to do
               | with their pixel-perfect UI designer collaboration tool
               | in a world of an and coming Adobe Firefly.
        
             | hn_throwaway_99 wrote:
             | > Its either legal or not.
             | 
             | Perhaps I should introduce you to the legal system? Adobe
             | proposes the merger, DoJ says they will sue to stop it. At
             | that point, if the parties can't come to an agreement, it
             | goes to the courts.
             | 
             | I think it's fine to argue our legal system is too slow,
             | but again, this idea that regulators are just "dragging
             | their feet" to slow things down is fundamentally incorrect.
             | Regulators announced quite quickly they would fight this
             | deal.
        
             | Matticus_Rex wrote:
             | Welcome to the world of antitrust, where almost everything
             | is in a grey area and vibes-based. Never seen anyone who
             | studied this area (and who didn't already work for a
             | related Federal agency) who didn't conclude that this was a
             | big mess, no matter their opinions on how it _should_ work.
        
             | happytiger wrote:
             | They literally indicated they were against it from early
             | on, but Adobe tried to brute force it through and after
             | careful review they said, "still no."
             | 
             | Also, it's not as if Figma has been sitting around all this
             | time waiting for their dear Adobe to close. My
             | understanding is that more than 500 new people have been
             | hired since the deal was announced (total is now like
             | 1300+) and growth continues.
             | 
             | I'm just glad Figma can now move on without having to do
             | some "roadmap alignment exercise" or doing the "gradually
             | falling apart" that so many Adobe acquisitions have done.
             | 
             | The real thought should be why Adobe was willing to pay
             | twice the recent valuation to take Figma out as a
             | competitor, and why only European regulators had a problem
             | with it. They have a tendency to kneecap anyone who's a
             | substantive threat to their market, and we _need_ viable
             | competition in the space.
             | 
             | It may not have been particularly timely in terms of
             | review, but it was never inconsistent. And we have no idea
             | what kinds of delays were put on the deal, including delays
             | from the Figma and Adobe teams.
        
           | matthewowen wrote:
           | This is a really inaccurate factual understanding of the
           | sequence of events here: I would urge you to look at the
           | actual timeline of events around the CMA and the DOJ before
           | you keep spreading it.
        
             | hn_throwaway_99 wrote:
             | This article about the DoJ prepping to sue to stop the deal
             | is from February:
             | https://www.bloomberg.com/news/articles/2023-02-23/doj-
             | prepa...
             | 
             | The idea, proposed by the comment I was responding to, that
             | regulators were just twiddling their thumbs and then only
             | gave a thumbs down to Adobe after 15 months is wrong and
             | completely misunderstands how the regulatory process for
             | merger approval works.
        
               | jasonlotito wrote:
               | It's actually much earlier than that.
               | https://news.ycombinator.com/item?id=38685644
               | 
               | tl;dr: Their was significant action less than a month
               | after the announcement was made.
        
               | matthewowen wrote:
               | It also said the lawsuit would be filed "in February or
               | March", but it was never actually filed, so what factual
               | relevance do you think that article really has? Moreover,
               | the DOJ wins less than one in three of these kinds of
               | cases: the US system is an adversarial one where the
               | courts decide so it makes no sense to immediately abandon
               | in the face of DOJ opposition.
               | 
               | What is also true is that the uk finished its phase 1
               | review (where they decide to send it for further phase 2
               | review) in June, so 9 months after the deal was
               | announced. Phase 2 leads to changes in about 50% of
               | deals. The phase 2 deadline was late February 2024, about
               | 18 months later.
               | 
               | I don't think any of this is indicative of anyone sitting
               | on their hands or twiddling their thumbs, but it's
               | clearly a slow process and that uncertainty clearly isn't
               | good for the parties involved.
        
             | jasonlotito wrote:
             | https://www.politico.com/news/2022/11/02/doj-review-
             | adobe-20...
             | 
             | That's a little over a month after the announcement was
             | made. That is "very early on" in the 15 month "sequence of
             | events."
             | 
             | Keep in mind, this was the announcements. FTA: "The DOJ has
             | been contacting customers and competitors of Adobe and
             | Figma, as well as Figma's venture capital investors, in
             | recent weeks, the people said. According to one of the
             | people, the DOJ has already issued civil investigative
             | demands -- information requests similar to subpoenas -- an
             | unusual move at this early juncture in the probe."
             | 
             | So, we are talking about significant action being taken
             | less than a month after the announcement.
             | 
             | I'll grant you "very early on" is subjective, but I feel
             | any reasonable person would say that this constitutes "very
             | early on".
             | 
             | In short, I would urge you to look at the actual timeline
             | of events around the CMA and the DOJ before you keep
             | spreading an inaccurate factual understanding of the
             | sequence of events here.
        
               | matthewowen wrote:
               | https://news.ycombinator.com/item?id=38685680 (it doesn't
               | seem ideal to post substantially the same reply in two
               | places)
        
           | sklargh wrote:
           | The regulators moved fast. I had detailed conversations with
           | regulators about this merger weeks after it was filed. They
           | moved extremely quickly to signal that they were going to
           | block it.
        
         | BobaFloutist wrote:
         | _you can expect a serious chilling effect on M &A._
         | 
         | Promise?
        
           | xvector wrote:
           | Not a good thing when it's taken to absurd lengths. See Lina
           | Khan's attempt to block the Within Unlimited acquisition. The
           | problem with the current administration is that there's no
           | good-faith path forwards to get anything done. If you have
           | worked with the FTC recently you'd understand what a hostile
           | clusterfuck it is.
        
             | briffle wrote:
             | you should really link to something about it that your
             | specifying. Cause it really looks simiar to blocking
             | Microsoft from buying Activision.. A company that makes the
             | hardware trying to buy up all the independant software
             | vendors and have them only make software for their hardware
             | is getting really, really old. I think the only people that
             | would complain are the ones who would directly benefit.
        
               | avarun wrote:
               | Microsoft plus Activision combined is about 6% of the
               | gaming industry. "buy up all the independent[sic]
               | software vendors" is some serious hyperbole.
        
             | BobaFloutist wrote:
             | I want it to be taken to absurd lengths. If and/or when the
             | negative ramifications of discouraging mergers/acquisitions
             | even begin to approach the damage that encouraging them has
             | done to our economy and society, and only then, we can
             | consider slowly reducing the pressure against.
        
               | xvector wrote:
               | M&A has done far more good for society than damage to it.
               | A lot of human achievements are only achievable with
               | scale.
               | 
               | It makes zero sense to discourage a non-monopolistic M&A.
        
               | BobaFloutist wrote:
               | There are other ways to scale.
        
         | JAlexoid wrote:
         | When it comes to whole market altering merger - they don't take
         | that long.
         | 
         | The negotiations took that long, to come to nothing. Clearly
         | Adobe couldn't come up with a solution to the problem of a
         | potential monopoly.
         | 
         | Most M&As happen quite quick, mostly dealing with acquiring
         | companies that are outside of the purview of regulators.
        
         | jorblumesea wrote:
         | Regulators were always opposed to this merger, it's Adobe that
         | wanted to fight it out.
         | 
         | > you can expect a serious chilling effect on M&A
         | 
         | Oh no, less corporate consolidation. The horror. Won't someone
         | think of the capital class for once?
        
         | jasonlotito wrote:
         | > How in the world did it take fifteen months for regulators to
         | reject this?
         | 
         | They didn't. They started seriously investigating it less than
         | a month after the announcement and publicly shared this
         | information just over a month later.
         | 
         | > but regulators need to make up their minds quicker
         | 
         | They did. Adobe and Figma were trying to appease regulators by
         | figuring out if there was a way to handle their concerns. They
         | aren't willing to divest themselves enough from their existing
         | portfolio or offer concessions.
         | 
         | If you want them to make up their minds quicker, then the
         | default answer should be No. With weeks not even being an
         | acceptable time frame for action, anything other than No is
         | harmful.
         | 
         | https://www.politico.com/news/2022/11/02/doj-review-adobe-20...
        
         | jzb wrote:
         | "I have to assume" -- you do? Why?
         | 
         | The DOJ already signaled it wanted to block this on antitrust
         | grounds almost a year ago. If "regulators" had immediately
         | rejected the deal, there'd be a similar "oh, this will have a
         | chilling effect" complaint because they slapped it down without
         | adequate due diligence.
         | 
         | This is one M&A deal out of many. The vast majority -- even
         | some that shouldn't be approved IMO -- sail through or squeak
         | through due to persistence. I just can't find it within myself
         | to feel bad for Adobe in this, since the most likely outcome
         | was to just solidify Adobe's grip on the market and reduce
         | competition. I know quite a few people who use Figma who were
         | absolutely dreading this merger.
        
         | mrandish wrote:
         | > How in the world did it take fifteen months for regulators to
         | reject this?
         | 
         | I agree with your overall point that the current regulatory
         | process related to anti-trust M&A very much needs to be
         | improved. While the delay may be the proximate cause, focusing
         | on that risks failing to address the fundamental root cause of
         | the problem, which is A) lack of clarity in regulatory policies
         | and the underlying laws authorizing them, and B) their
         | inconsistent application across different industry contexts and
         | between different international jurisdictions.
         | 
         | The lack of clarity can be improved by regulators adopting
         | clearer public guidelines about how they will interpret and
         | apply the rules (and then establish credibility by actually
         | sticking with those guidelines over time). Improving
         | consistency across jurisdictions is more challenging but still
         | possible if regulators in the largest domains (US and EU)
         | collaborate to harmonize their policies (as is done in many
         | other regulatory contexts).
         | 
         | Recently, Lina Khan in the US has made this problem far worse
         | by aggressively pursuing quite extreme interpretations of anti-
         | trust law, and worse, doing so without establishing any
         | corresponding framework or justification. As a result, this
         | bungling has caused her agency to lose several high-profile
         | cases. So far, much of this bungling seems to be "just for
         | show" (ie political posturing) since it's not working.
         | 
         | Unfortunately, it also has the effect of nerfing the market for
         | entrepreneurial exits via acquisition. While it's true that
         | acquisitions large enough to attract anti-trust scrutiny are
         | outliers, much of the money invested in earlier stage startups
         | (which drives most new job creation in the US), is justified by
         | average returns substantially propped up by a few such >100x
         | acquisitions. Half the extreme high-end outliers being lopped
         | off by regulatory uncertainty around large acquisitions is one
         | reason capital for new business creation and growth is getting
         | scarcer and more expensive. The point being, this matters to
         | our industry and jobs.
        
           | wins32767 wrote:
           | > earlier stage startups (which drives most new job creation
           | in the US)
           | 
           | This is absolutely not true.
        
             | mrandish wrote:
             | I was referring not to just valley tech startups but
             | investing in new small businesses overall. Per the U.S. Gov
             | Small Business Administration:
             | 
             | > _" Despite the jobs lost during the recession, large
             | businesses generated 6.7 million net new jobs over the past
             | 25 years. During the same period, small businesses
             | generated 12.9 million net new jobs, meaning small
             | businesses have accounted for 66 percent of employment
             | growth over the last 25 years."_
             | 
             | https://advocacy.sba.gov/wp-content/uploads/2022/04/Small-
             | Bu...
        
               | mkl wrote:
               | That's about the size of the business, not about being
               | new and rapidly growing. I think the large majority of
               | small businesses are not startups.
        
               | mrandish wrote:
               | > _" 18% of small businesses fail within their first
               | year, while 50% fail after five years and approximately
               | 65% by their tenth year in business. This information is
               | as per the Bureau of Labor Statistics."_
               | 
               | https://www.chamberofcommerce.org/small-business-
               | statistics/
               | 
               | Combined with the long-term (25-year) data I cited
               | further above, this indicates the majority of small
               | businesses are started up recently. The pool of small
               | companies is constantly turning over and refilling with
               | new startups - of which the vast majority die in less
               | than ten years and a very few grow to be large companies
               | (thus no longer counted in the pool). By definition, the
               | shape of the small business pool must be a very slender,
               | very long curve when graphed by employee count.
               | 
               | I think the tech community has perhaps a different set of
               | connotations associated with the term "startup" than the
               | non-tech, non-valley populace. The _vast_ majority of
               | startups (ie small companies started in the past five
               | years) aren 't technology companies and aren't fast
               | growth. Yet there are so many of them, they comprise two-
               | thirds of new job creation. Even better, many of these
               | newly created jobs are entry-level, don't require
               | advanced degrees or rare skills and don't require
               | relocation to costly and crowded urban centers.
               | 
               | I think this misconception of small businesses is pretty
               | common in the high tech community. Before I was a tech
               | entrepreneur in the valley, I started out as a non-tech
               | entrepreneur far from the valley. Then I was a tech
               | entrepreneur far from the valley, in a mid-western U.S.
               | state. Despite being in the fairly large state capital,
               | the largest regional newspaper wrote a story about "Tech
               | Companies Here in the Capitol", citing my software
               | startup and the local Radio Shack store as the only two
               | :-). Yet the local Chamber of Commerce, Small Business
               | Administration and entrepreneurship clubs were
               | overflowing with pre-launch and just launched new
               | startups ranging from a new kind of farm animal feed
               | distributor to sandwich shops to (non-franchise) local
               | restaurants to karate studios. Together these small
               | businesses employed thousands of people in a city whose
               | population could probably all fit within a few square
               | blocks of NYC.
               | 
               | I also want to point out, the organic, diverse, self-
               | renewing nature of small business reality outside the
               | tech, valley, urban bubbles is incredibly encouraging. As
               | much as I love tech (and how rewarding it's been for me
               | personally), I'm thankful the fickle, boom/bust,
               | incestuous nature of high-tech startups is statistically
               | the rare exception of new companies being started which
               | drive new job creation.
        
               | mkl wrote:
               | Well, I'd just call those new businesses, but
               | dictionaries agree with you. I was using Paul Graham's
               | definition of "startup", which is something more
               | specific: http://paulgraham.com/growth.html. That's about
               | growth, not tech, so feed distributors could qualify.
        
         | tick_tock_tick wrote:
         | The current administration has made it very clear they will
         | block nearly all attempts at mergers and if they can't block it
         | will drag the process out as long as possible to make it as
         | unappealing as possible.
        
       | pininja wrote:
       | > Figma's founding vision was to "eliminate the gap between
       | imagination and reality."
       | 
       | While this is the first time I've seen their vision written down,
       | it feels like they've done a great job in fulfilling this
       | initially for software product design. Excited to see what comes
       | with a renewed independent focus!
        
       | wkirby wrote:
       | Good.
        
       | htrp wrote:
       | How much does figma lose from a year's worth of operational focus
       | being distracted by this impending merger?
        
         | peanuty1 wrote:
         | Adobe is paying Figma a 1 billion dollar breakup fee this week.
         | Sounds like a very good deal for Figma.
        
         | michelb wrote:
         | I guess not much seeing what they have been shipping.
        
         | azemetre wrote:
         | Maybe not much. They've released some big things like dev mode
         | that have been in the making for a while.
         | 
         | They've obviously still developed new features and fixed bugs,
         | along with future roadmaps as shown in their showcases.
         | 
         | It's not like they had the entire company focused on this but
         | likely hired an outside firm to walk them through it.
        
       | wmeredith wrote:
       | Oh thank god. I've used Adobe tools professionally for about two
       | decades now. They are too big, and their software suffers for it.
       | Sigma is rad. I'm glad they aren't going to get enshitified by
       | Adobe.
        
       | Ericson2314 wrote:
       | Renewed anti-trust is an interesting experiment. I don't what the
       | consequences will be, but I am excited to find out!
       | 
       | If a nothing else, I want people to think "we should try more
       | policy experiments to become wiser" rather than "oh no, effect
       | uncertain, better stick with status quo".
        
         | gunapologist99 wrote:
         | How is this an experiment? Don't we remember Standard Oil,
         | AT&T, DOJ vs MS, etc?
        
           | __loam wrote:
           | Yeah it's more like the regulators are trying to do their
           | jobs again after decades of the failed hands off approach.
        
           | altairprime wrote:
           | People don't remember cassette tapes, much less robber barons
           | and monopoly breakups of the 20th century.
        
           | locallost wrote:
           | Renewed anti-trust. It hasn't been enforced in a long time.
        
           | Ericson2314 wrote:
           | The experiment is quickly varying the policy. Trying to
           | compare n=1 decades apart, in the century that saw the
           | greatest change in human history (so far), is a cool
           | intellectual exercise but not simple-stupid enough to be
           | empirical.
        
         | stjohnswarts wrote:
         | I think on average, more competition is better for consumers
         | than all these massive oligopolies. I doubt it is for
         | stockholders, though, especially those who want to ditch the
         | stock soon.
        
       | lewisjoe wrote:
       | I'm wondering why is there zero competition for Figma? I
       | understand their app is basically a browser-like engine running
       | inside the browser - which is cutting-edge tech, tough to copy,
       | etc.
       | 
       | But given enough interest in this space and the valuation Figma
       | has now - I'm wondering why isn't other big tech companies not
       | building their own Figma alternatives.
        
         | rosywoozlechan wrote:
         | Isn't Zeplin a competitor?
        
           | karaterobot wrote:
           | Zeplin doesn't do what Figma does, but Figma does what Zeplin
           | does, if that makes sense. You wouldn't stop using Figma and
           | use Zeplin instead, you'd only supplement your Figma license
           | with Zeplin if you thought Zeplin did design handoff better
           | than Figma (maybe it does, I haven't used it in years, but
           | that wasn't the case a few years ago).
        
         | enos_feedler wrote:
         | I will suggest that perhaps: 1) because the valuation is wrong?
         | 2) because Figma has not actually created a new
         | category/market? this is where you get new entrants into the
         | market. Take AI chips for example.
         | 
         | I think its entirely possible that Adobe has realized 1) and/or
         | 2) and didn't fight all that hard to make the deal work?
        
         | corkscrew wrote:
         | Sketch
        
         | Solvency wrote:
         | Because literally 90% of developers today are wholly incapable
         | of producing the cutting edge performance Figma requires. It's
         | an engineering marvel. It's like wondering why more people
         | can't just compete in F1. Money and talent at the rarest
         | levels. Most companies engineer at the performance level of
         | Atlassian. Which is not remotely sufficient.
        
           | bobobob420 wrote:
           | where can i read more about the engineering behind Figma? Is
           | it not just a UI for rendering polygons? Is all the
           | technology in getting high performant rendering on top of a
           | javascript engine? If so that doesn't seem like anything that
           | crazy.
        
             | dharmab wrote:
             | The hard part is the multiplayer editing, which works
             | seamlessly with quite large groups, even on less-than-ideal
             | internet. You can even see everyone's mouse cursors moving
             | in real time! This is something most video games struggle
             | with, let alone productivity tools.
             | 
             | https://www.figma.com/blog/how-figmas-multiplayer-
             | technology...
        
         | havefunbesafe wrote:
         | I'd direct you to Figma's incredibly impressive patent
         | portfolio https://patents.justia.com/assignee/figma-inc
        
           | npunt wrote:
           | That's like 7 patents, not sure it's particularly impressive
           | from a tech patent portfolio perspective unless a few of them
           | are real bangers, and/or Figma is known to be litigious which
           | I don't think they are?
        
       | lhnz wrote:
       | Counterintuitively this will lead to more monopolies since with
       | less likelihood of "exiting" startups via mergers and
       | acquisitions there'll be reduced interest in venture capital and
       | therefore fewer startups capitalised to the extent that they can
       | compete against large monopolies.
        
         | yandie wrote:
         | If you think VCs are rational, you'd be in for a fun ride.
        
           | lhnz wrote:
           | I don't think that you need VCs to be rational for what I'm
           | saying to be true.
           | 
           | LPs will see this as reducing the likelihood of making their
           | money back via investing in VCs -- or at least, this is a
           | reasonable theses, and those that grow their customer's funds
           | the most might make this assessment. In the long-term this
           | would transform the landscape of VC which is downstream from
           | institutional investors.
           | 
           | It can also have a cascading effect due to how reports and
           | disclosures over investment strategies get shared and firms
           | benchmark themselves against leading firms.
        
       | wantsanagent wrote:
       | Can Figma issue bonuses out of the $1B payout?
        
         | echelon wrote:
         | That would be a really smart move to keep employees motivated.
         | They're probably extremely upset and anxious about this deal
         | falling through.
        
           | Andrew_nenakhov wrote:
           | Many employees will say thanks and go on updating their
           | resume: surely you don't expect more generosity in the
           | future.
        
       | MenhirMike wrote:
       | So, which company is Figma going to try to sell itself off to
       | next? Atlassian maybe? I guess that Microsoft wouldn't be
       | interested since they abandoned Expression/Blend/etc., Apple
       | isn't in the market for web tools, and Miro is probably too
       | small. So, Atlassian makes some sense to capture more of the
       | developer audience.
        
         | gigglesupstairs wrote:
         | I think on the contrary, Microsoft may look into it as another
         | AI driven or AI enabled product that can deliver UIs on the
         | fly, and hence can attract creative crowd towards them. TBH,
         | possibilities are limitless.
        
       | tsycho wrote:
       | [Pure speculation; I don't work in the UI space at all, and at
       | neither of these companies]
       | 
       | I wonder if Adobe is secretly happy about this. They were
       | acquiring Figma at the peak of the market (for growth
       | stock/startup valuations) because of the existential risks that
       | Figma was threatening, due to their collaborative development UX.
       | 
       | But since then:
       | 
       | * Startup valuations have fallen. Ignoring regulatory concerns, a
       | new acquisition deal today would be cheaper.
       | 
       | * Gen AI and Adobe Firefly are the new rage, and Adobe has
       | probably captured back both mental and market share from Figma.
       | And Adobe can now add collaborative features to Firefly, and it
       | doesn't even have to be as good as Figma's to win.
       | 
       | So paying the 1B breakup fee is probably the cheapest and best
       | option for Adobe at this time.
       | 
       | Meanwhile, Figma employees, expecting a big payout, are probably
       | a bit demotivated at this point. And potentially, they might have
       | been working on integrating into Adobe over the past year, so
       | they might have even slowed down in their development pace.
        
         | omnimus wrote:
         | Adobe Firefly is cute but it wont get you any customers from
         | Figma because it's different product for completely different
         | purpose.
         | 
         | Figma has something that Adobe lacks and wanted probably more
         | than Figmas customers. Huge database of essentially all web/ui
         | design done in past 3 years. If Firefly is such a hit wait once
         | FigmaAI will start generating their stuff.
         | 
         | Also it doesn't seem Figma as product was slowed too much -
         | they have recently launched dev mode. One of the biggest
         | features in a while. That put them more ahead of the
         | competition.
        
         | dumbo-octopus wrote:
         | > Adobe has probably captured back both mental and market share
         | from Figma
         | 
         | Unlikely. Based on the google trends [1], Figma sees around 10x
         | more traffic than Firefly, but more importantly it experiences
         | severe weekend drop-offs, meaning people are using it for work.
         | Firefly on the other hand has a constant amount of attention,
         | in line with people playing around with it but not committing
         | to it for serious projects.
         | 
         | Anecdotally I work in UI/UX space as a contractor and I've been
         | given every design in Figma, I hadn't even heard of Firefly
         | until this comment.
         | 
         | [1]
         | https://trends.google.com/trends/explore?date=today%203-m&ge...
        
           | DoesntMatter22 wrote:
           | Things happen quickly and AI will change things quickly.
           | Figma is nearly 8 years old and Firefly isn't even a year
           | old.
           | 
           | Of course a massive tool is going to be bigger than a very
           | new tool and there is a lot of momentum at companies.
           | 
           | The future is going to be AI/prompt based because it's a 100x
           | speed savings. Who wins that pie is up for debate but Figma
           | as it stands right now is very disruptable.
        
             | coldtea wrote:
             | > _Things happen quickly and AI will change things
             | quickly._
             | 
             | Yes, but oversold hype also dies quickly, not changing much
             | in the end.
        
               | DoesntMatter22 wrote:
               | That is a very silly way of viewing things. AI has
               | already dramatically change logo creation and all sorts
               | of image generation. The impact on design is already
               | being felt and is going to rapidly increase.
               | 
               | The cost savings are immense.
        
               | gibbitz wrote:
               | Sadly this is how we look at art thanks to AI. "It's just
               | like a real person thought about it and made it
               | intentionally -- but it's nearly free!". No one paying
               | cares if it's just copied from other works and nearly
               | randomly put together at the expense of those who can
               | barely make a living doing it. Why don't we focus more on
               | automating C-suite jobs? That's where a lot of corporate
               | costs come from. Automating a logo design saves you 20k
               | or likey (much) less. Automating a corporate merger saves
               | you millions of dollars and years of time.
        
               | DoesntMatter22 wrote:
               | I am incredibly happy about this. Otherwise it's like
               | lamenting the invention of the car because it would
               | eliminate all the jobs making buggies and whips.
               | 
               | > No one paying cares if it's just copied from other
               | works
               | 
               | There are probably zero artists alive who didn't learn by
               | copying other works or learning to make art in that
               | style.
               | 
               | It's no different with an AI. An AI is something that
               | learns from others and creates it's own art. There isn't
               | anything illegal about it any more so than you learning
               | to draw and making characters that are similar to Mickey
               | Mouse. You can trademark a specific thing but not a
               | style.
               | 
               | So at the end of the day, how is it any different than a
               | person doing it other than the fact now a person won't be
               | getting paid?
        
               | coldtea wrote:
               | > _I am incredibly happy about this. Otherwise it 's like
               | lamenting the invention of the car because it would
               | eliminate all the jobs making buggies and whips._
               | 
               | Between road accidents, air pollution, noise, horrendous
               | cities and suburbs built around car use, and so on, I
               | don't mind lamenting the invetion of the car either...
               | 
               | In general it's pretty naive to celebrate new
               | technologies without considering drawbacks. Especially if
               | they are just stuffed down everyone's throats, whether
               | they want them or not, and even more so if the technology
               | has the potential to eliminate human creativity and
               | cheapen creative output. Even more so if the technology
               | has so much potential for abuse (for government
               | surveillance, automated spam, all the way to far worse
               | cases, so much so that even its creators warn about the
               | potential existential threat).
               | 
               | I guess what's the remove of creativity, or the
               | existential threat, and countless of other negatives,
               | compared to cheap logos, or (assuming it lives up to hype
               | the way you say) killing off graphic design as a
               | profession?
               | 
               | > _So at the end of the day, how is it any different than
               | a person doing it other than the fact now a person won 't
               | be getting paid?_
               | 
               | In the removal of human creativity in the design, and its
               | delegation to an algorithm.
        
               | DoesntMatter22 wrote:
               | > even more so if the technology has the potential to
               | eliminate human creativity
               | 
               | This is completely overboard. People will always be
               | creative. There is no way in which this stops anyone from
               | being creative but actually allows not artists to be much
               | more creative.
               | 
               | It also allows the same for artists as they can now
               | create in styles they aren't skilled in.
               | 
               | > killing off graphic design as a profession?
               | 
               | It likely will dramatically kill it and free up those
               | people for other types of jobs as they can now be more
               | productive.
               | 
               | Humans will still continue to be creative and draw and
               | paint. That won't change.
               | 
               | No reason to hold society back just to hold on to some
               | jobs
        
               | coldtea wrote:
               | > _This is completely overboard. People will always be
               | creative._
               | 
               | Just not in the fields where AI will replace them? Hardly
               | a consolation that "people will always be creative" in
               | e.g. interpretive dancing, if the music in our culture
               | end ups being dominated by AI musak.
               | 
               | And I don't just care for my own music consumption, to be
               | consoled that "some people will still be doing human
               | music". I also care about the role of music in society in
               | general.
               | 
               | I'd say the same for graphic design and illustration.
               | Yeah, some people will be creative in those fields still.
               | But I don't care for a world where 90% of the
               | illustrations and graphic design we see are AI crap.
               | 
               | And I'm not saying it because AI does great
               | illustrations, but because it does crap illustrations
               | cheaper - which for the undiscerning manager will be
               | "good enough", and for spam farms and the like will be a
               | godsend.
               | 
               | > _It likely will dramatically kill it and free up those
               | people for other types of jobs as they can now be more
               | productive._
               | 
               | > _Humans will still continue to be creative and draw and
               | paint. That won 't change._
               | 
               | No, just the ability to make a living out of it, as
               | opposed to getting a drab office or factory job will.
               | That, and being confronted 24/7 by AI "art", would be the
               | changes.
               | 
               | > _No reason to hold society back just to hold on to some
               | jobs_
               | 
               | Who exactly did sign up for that, and who said this is
               | "forward" and not following it's "holding back"?
               | 
               | Not every BS we invent is a possitive. Nor is "increased
               | technology" == "better".
        
               | DoesntMatter22 wrote:
               | >> People will always be creative. > Just not in the
               | fields where AI will replace them? ... if the music in
               | our culture end ups being dominated by AI musak.
               | 
               | Will AI dominate music? Probably. Is there anything that
               | can be done to stop that? No. Even if you outlawed it in
               | the US it won't stop it. It's coming and there is nothing
               | that can be done. If that is a good or bad thing IDK.
               | Most modern music is so awful that to me this doesn't
               | matter anyway.
               | 
               | > but because it does crap illustrations cheaper
               | 
               | The work it outputs is astounding, if it was crap no one
               | would want to use it.
               | 
               | >>Humans will still continue to be creative and draw and
               | paint. That won't change. >No, just the ability to make a
               | living out of it, as opposed to getting a drab office or
               | factory job will.
               | 
               | AI is coming for factor and office jobs too. But yes this
               | will cut the ability to make money on it.
               | 
               | > Who exactly did sign up for that, and who said this is
               | "forward" and not following it's "holding back"?
               | 
               | It doesn't matter what someone signs up for. That's not
               | how the world works. More efficient processes take over
               | less efficient ones. Paying someone 7k to work on
               | something for 2 weeks is much less efficient than
               | generating a similar image in 2 minutes for 25 cents.
               | 
               | Few people are going to be so enamored with the image
               | that it would matter if it's not quite as good (though it
               | may be better).
               | 
               | > Not every BS we invent is a possitive. Nor is
               | "increased technology" == "better".
               | 
               | Anything that increases efficiency without hurting people
               | is a good thing and it's why we enjoy the quality of
               | living we do now.
        
               | dumbo-octopus wrote:
               | > without hurting people
               | 
               | What is your metric for "hurt" here? Direct, acute,
               | physical pain? What about chronic depression resulting
               | from lack of gainful employment?
        
               | DoesntMatter22 wrote:
               | That's the price to pay for all the technological
               | advancements we've had. These people will find other
               | gainful employment
        
               | dumbo-octopus wrote:
               | Tell that to the current depression epidemic. The fact of
               | the matter is people are sick and technology is to blame.
        
               | coldtea wrote:
               | > _That is a very silly way of viewing things. AI has
               | already dramatically change logo creation and all sorts
               | of image generation._
               | 
               | It "changed" the logo creation tier which was already
               | "changed" by Fiverr $10 logos, logo-making apps with
               | recombinable logo graphics, and so on.
        
         | bluishgreen wrote:
         | " Adobe can now add collaborative features to Firefly" - Except
         | they won't. If you have been inside old big tech companies
         | you'd know. Hard for me to articulate though. An open
         | acknowledgment of this phenomenon is Satya staying out of
         | OpenAI and still sucking the milk. They can never hope to move
         | the same. Sathya's brilliance is that he decided and quietly
         | said to himself and his board.. "And that's ok". Being humble
         | brought MS back into the race. Adobe should have done the same
         | with Figma.
        
         | poisonborz wrote:
         | What does Gen AI and Adobe Firefly has to do with Figma? Not
         | even the target group is similar - Figma didn't even try to
         | touch raster/illustration. Building or acquiring a product is
         | not a one-shot try at a popularity contest.
        
           | scubadude wrote:
           | >What does Gen AI and Adobe Firefly has to do with Figma?
           | 
           | Something something blockchain
        
         | zamadatix wrote:
         | > So paying the 1B breakup fee is probably the cheapest and
         | best option for Adobe at this time.
         | 
         | Do they still have to pay the fee if the reason was regulatory
         | in nature?
        
           | vmatsiiako wrote:
           | Yes. They do
        
         | tempsy wrote:
         | Badly run startup valuations fell.
         | 
         | The good SaaS cos that are publicly traded are almost all
         | closer to highs than lows.
         | 
         | The company is still likely worth at least $10B if not much
         | more.
        
         | RickS wrote:
         | (ex-Adobe, on a team highly related to an area where Figma out-
         | executed XD, less knowledge about genAI stuff)
         | 
         | > Adobe has probably captured back both mental and market share
         | from Figma
         | 
         | GenAI/Firefly's success is in a totally different domain to
         | what Figma's doing. Figma's equivalent at Adobe is XD, which
         | has never held a candle to Figma. The existential problem Adobe
         | tried to buy their way out of still exists in the same form at,
         | if anything, a greater severity. I was at Figma's config conf
         | this year and they're finally shipping stuff I tried
         | unsuccessfully to get from the XD team _years_ ago.
         | 
         | > potentially, they might have been working on integrating into
         | Adobe over the past year
         | 
         | Highly, highly unlikely. I have no insider knowledge of Figma,
         | but Adobe's a grown up company and _really_ does not fuck
         | around on the legal stuff (which is part of the basis of
         | Firefly's success - significantly cleaner legal provenance on
         | their training data). Everyone I've spoken to at Adobe says
         | they've been kept at a long arms length.
        
           | ska wrote:
           | Curious: would you say that's reflective of Adobe's dev
           | culture as a whole? I heard some similar comments coming out
           | of a (claimed?) Lightroom developer about the motivations for
           | that project...
        
             | dharmab wrote:
             | Also ex-Adobe, worked directly with regulatory compliance
             | in my role there. Adobe is a huge company with a diverse
             | set of dev team cultures, but is a monoculture in regards
             | to legal and regulatory compliance. They do not fuck
             | around. (They're also very serious about security
             | post-2013.)
        
               | lucubratory wrote:
               | What happened in 2013?
        
               | organsnyder wrote:
               | https://arstechnica.com/information-
               | technology/2013/10/adobe...
        
               | lucubratory wrote:
               | Thank you, I appreciate the link
        
           | doctorpangloss wrote:
           | > (which is part of the basis of Firefly's success -
           | significantly cleaner legal provenance on their training
           | data).
           | 
           | Yeah... I mean the pre-trained text encoder Firefly uses is
           | filled with copyrighted, unlicensed-for-express-purpose
           | training data.
           | 
           | Firefly is successful in the same sense that DocuSign is, in
           | that it is selling a holistic social experience, but I think
           | maybe don't opine on "legal provenance on their training
           | data" until you have seen the whole pipeline with your own
           | eyes. Sophisticated people sort of know Adobe's claims are
           | bullshit, but what exactly do you expect the community to do,
           | speculate on the exactly zero evidence Adobe has shown of how
           | any of their stuff works?
           | 
           | Anyway, I am pretty sure Adobe is delighted they are not
           | paying $20b for something that is worth way, way less. Like
           | maybe $500m at most.
           | 
           | Meanwhile the people _using_ Figma at many companies are
           | getting laid off. Etsy, Bytedance, Unity Spotify, Salesforce
           | all made massive UX designer cuts.
           | 
           | The real question is, is the thing people are using Figma for
           | even worth $20b? No, no way. Figma users work in the Making
           | Bugs department: they make new buggy things nobody asked for,
           | that aren't lists or spreadsheets but should just be lists
           | and spreadsheets, which makes everything worse. There is
           | nowadays positive ROI to doing _less_ Figmaing. In my opinion
           | there has _always_ been more ROI to doing less Figmaing, to
           | straight up not having those people around and not gathering
           | so many opinions on designing lists from so many
           | stakeholders. That holistic experience is expensive in _many_
           | ways, and while again you can be successful delivering that,
           | it doesn 't mean it makes sense.
           | 
           | Just look at the Spotify app. It's a hot abject mess of
           | absolute garbage UI. They have been diehard Figma users for
           | years. They are the prime example of Figmafication ruining
           | something extremely simple. It's fucking lists! Lists are not
           | worth $20b.
        
             | zombiwoof wrote:
             | nailed it
        
             | seanmcdirmid wrote:
             | That is a pretty cynical take on what UX designers do. The
             | PMs should be dealing with lists and spreadsheets, often
             | they don't and just tell the designer to just design the
             | product in a mock. It isn't the way things should go, just
             | like how having programmers decide the UX while they are
             | programming the UI leads to disaster.
        
             | aliston wrote:
             | What's so bad about the Spotify app? For the most part, it
             | looks like a bunch of lists (not so much spreadsheets) to
             | me...
             | 
             | As someone that is only tangentially in the design space,
             | why do you think collaborative design works so poorly? I
             | have noticed that, in engineering reviews, complex backend
             | designs get scrutiny, but rarely "I feel..", "I prefer..."
             | types of comments, whereas frontend teams get all types of
             | those comments. Is it a matter of too many cooks in the
             | kitchen or something else?
        
               | doctorpangloss wrote:
               | This is a stylized comment.
               | 
               | It is a bunch of lists, but the UI is sometimes the lists
               | are scrolling horizontally album covers, sometimes they
               | are popping up from menu buttons, sometimes they go full
               | screen and scroll normally, sometimes they are cut short
               | to 5 elements and you cannot see more, sometimes they
               | continue to 20 elements and you can press to see more,
               | sometimes it's a list with headers that all contain more
               | than a presentable number of elements and you have to tap
               | the header to see more, sometimes it's a mix of
               | horizontal and vertical scrolling sections, sometimes
               | it's squares and sometimes it's rectangles, sometimes
               | your whole list is shrunk because of a popup up top that
               | is _going through a list_ of items they want to notify
               | you about but the popups are shown one session at a time,
               | sometimes they have a full screen popup that is going
               | through that list of items, sometimes you are driving
               | your car or trying to find a song for a baby or trying to
               | do your run and you are being shown many different kinds
               | of lists when a simple, scrolling up and down list with a
               | search box would be preferred, but instead there is so
               | much stuff they want to show you in these lists in so
               | many different shapes that you didn 't ask for.
               | 
               | Do you know what the provenance of this morass is, at
               | Spotify? There are many, many Figmas, each a UX designer
               | hoping to reinvent the list in their own way, various
               | product managers competing for attention from the user to
               | introduce a Feature and Increase Engagement for their Key
               | Performance Indicators. The user is better served without
               | any of this stuff.
               | 
               | Man, have you seen the Google Maps and Gmail apps? Google
               | doesn't use Figma either, but the ethos isn't unique to
               | Spotify, it is absolutely toxic. The amount of crap I can
               | accidentally tap on while driving using Google Maps,
               | telling me information I absolutely do not care about,
               | trying to get me to Do Something for Some Product
               | Manager's Product: it's negative ROI.
               | 
               | > why do you think collaborative design works so poorly?
               | 
               | To me, using Figma is a symptom of the incompetent people
               | outnumbering the opinionated and competent. It's not so
               | much that collaborative design works poorly, I'm sure it
               | works very well in Apple's design org. But that's not
               | what the Figma product is. It's a holistic social
               | experience of giving 10x as many people the ability to
               | inscribe their opinions and get credit for participating
               | in a project, as corporate people do, which is very
               | valuable to 10 subscribers as opposed to the 1 person
               | actually doing the work. It's a great business!
        
               | remoquete wrote:
               | As a UX writer, the ability of providing feedback or
               | editing UI text before a disastrous piece of Loren Ipsum
               | goes to production is very, very valuable. What's the
               | feedback you think is silly here?
        
               | jbl0ndie wrote:
               | I believe that's what Cory Doctorow calls
               | 'enshittification'. I don't blame UX designers and Figma
               | for it though, and I think this comes from the corporate
               | stakeholders rather than the PMs. Full disclosure, I'm a
               | PM similarly annoyed by the enshittification of once
               | excellent apps. Maybe too many large companies are stuck
               | releasing features on a regular cadence without many
               | interesting user problems to solve.
               | 
               | https://en.wikipedia.org/wiki/Enshittification#%3A%7E%3At
               | ext...
        
               | gibbitz wrote:
               | 100%
        
               | yawnxyz wrote:
               | (I'm a UX engineer but not at Spotify)
               | 
               | It's always been wild to me how incongruous /
               | inconsistent the experience of using Spotify's
               | web/ios/android apps have been. It points to an
               | organizational mess rather than a Figma mess, but maybe
               | it also shows that Figma doesn't address the entire
               | picture yet of addressing org level communication and
               | syncing with prod assets
        
               | doctorpangloss wrote:
               | At least to the specific, valuable role of a UX designer,
               | the biggest problem with Figma is it has no opinions or
               | affordances for improving HCI. The best UX designers have
               | strong HCI opinions and Figma does nothing for them. It
               | is fundamentally a tool to (mis)-style lists. So it is
               | unfortunate it is adopted as much as it is, UX designers
               | should be spending their intellectual energy on more
               | scientific stuff.
               | 
               | > It points to an organizational mess rather than a Figma
               | mess
               | 
               | The two are related. It's like Conway's law.
               | 
               | Figma has some pretty generic opinions about how apps or
               | shit should be made. (https://www.figma.com/blog/working-
               | well/). Like it has this collaborative editing
               | multiplayer thing going on, but you could just ignore
               | that, many bosses effectively use it to tell subordinates
               | exactly what to do without any feedback. Nonetheless they
               | have countless public materials espousing the things it
               | can do and how using those features to the max,
               | especially collaboration, is the Right Way.
               | 
               | However if your way of doing things aligns with its
               | unique value proposition, such as by requiring many
               | people to collaboratively turn simple lists into
               | confusing lists, that is bad.
               | 
               | If you lean into what Figma writes is "Working Well," you
               | will create an app that looks and feels like Spotify.
               | That is what I am saying. It's on Figma.
               | 
               | This isn't a fringe opinion by any means. SAP users get
               | the most success from conforming their business to the
               | way their SAP vertical solution says to do things. Git is
               | also opinionated.
               | 
               | Jira had an opinionated way of working, Agile is a
               | manifesto for how people should do stuff. One task,
               | exactly one assignee is really radical! You can go and
               | read about Jira and Asana saying "no" when people ask to
               | allow multiple assignees. Trello got rid of that, assign
               | as many people to a card or task as you'd like, it's less
               | opinionated, and in my opinion, it's an inherent flaw.
               | And woe be onto people who use Trello, that is telling me
               | right away that they are going to be slower than Jira and
               | Asana users.
               | 
               | > Figma doesn't address the entire picture yet
               | 
               | The core dynamic they provide software for - and this is
               | just as true of Google Docs and Sharepoint - is that
               | BigCo employees need to touch things and get credit.
               | Every BigCo I've worked with, without fail. There are
               | like 10 people on meetings, and 9 people don't do
               | anything but they use the stuff they touch and the
               | calendar entries as collateral in their performance
               | reviews.
               | 
               | Adobe dodged a huge bullet with this one.
        
               | arathis wrote:
               | What the hell are you talking about?
        
               | weebull wrote:
               | None of the things you've highlighted have ever, as a
               | user, registered with me. What I want from a music app UI
               | is a good search function, playlists, and then it's
               | really down to content, content, content.
               | 
               | For an app like that I just need the UX to be "good
               | enough".
        
               | gibbitz wrote:
               | I don't like spotify's UX much either, but I don't blame
               | my hammer for the lopsided chairs I built. Plenty of
               | crappy UIs were designed in Adobe Photoshop before Sketch
               | came around and introduced tooling better suited for UX
               | mockups. It's not the tool it's poor product and
               | experience development you're complaining about.
        
               | tanepiper wrote:
               | Google Maps is the worst for this - the only application
               | that has nearly killed me several times.
        
               | aliston wrote:
               | Wow, I hadn't thought about it through that lens exactly,
               | but you are 100% right. Virtually everyone in large
               | organizations (engineers, PMs, designers) are
               | incentivized to launch things that align with their end-
               | of-year performance goals. Those goals are sometimes at
               | odds with the best overall customer outcome.
               | 
               | I hadn't thought about figma specifically as being a
               | symptom. I'm sure some organizations use it effectively,
               | but I can see how it might spiral out of control to
               | result in an "I'm helping too" sort of ethos, with a poor
               | net outcome.
        
               | olau wrote:
               | If you read The Design of Design Fred Brooks talks about
               | the perils of trying to have multiple people design
               | something.
        
             | parentheses wrote:
             | I think this shows that you don't fully understand UI/UX
             | and its importance/role in modern software creation.
             | Moreover, you're conflating your opinions about Spotify
             | with an industry. This would explain what I consider to be
             | an mis assessment of the situation.
             | 
             | As someone close to UX my entire life, Figma is a well
             | positioned and useful app that has no decent substitute on
             | the Adobe side. It has market share and potentially a huge
             | data moat giving them a leg up on the "AI Designer"
             | problem. Now more than ever, it is worth a lot.
        
             | patternMachine wrote:
             | Remarkably ignorant comment, and bitter too. You might as
             | well blame MS Word for all the poorly written books out
             | there.
        
             | obmelvin wrote:
             | The lowest estimate I see for Figma's ARR is $200m, so to
             | suggest that even $500m is a high valuation is just
             | untethered from the facts
        
               | IAmGraydon wrote:
               | Yes, but Adobe was going to buy them at 100x revenue.
               | Thats quite insane.
        
               | obmelvin wrote:
               | I never questioned that 20B was high. It's also important
               | to keep in mind that Adobe has failed for years with xD -
               | so the value to them is quite different than it would be
               | to almost any other purchaser
               | 
               | The poster clearly has an axe to grind with Figma and
               | anyone who is involved with UX decisions at most
               | companies. Being mad at Spotify doesn't mean Figma is
               | worth around 1 years of ARR (assuming they met their 2023
               | growth)
        
             | tragicfootball wrote:
             | I agree the problems you've mentioned here, but I don't
             | think it's because of Figma or any tooling.
             | 
             | It's How Capitalism Works(tm)
        
             | wildpeaks wrote:
             | You might be confusing it with something else: Figma is
             | merely for prototyping and designing, it's not the
             | application that is shipped to end users (so it's like
             | blaming the bugs of an app on its photoshop mockup).
        
           | matt_s wrote:
           | Yeah usually the step kids aren't allowed to talk to each
           | other until after the ceremony. In fact it might be illegal
           | for the two companies to do anything regarding the merger
           | until the transaction is concluded. That is when you'll see
           | the HR, Marketing, Sales, and Legal teams have layoffs
           | because typically post-merger those areas don't require
           | duplicate teams.
        
           | krsdcbl wrote:
           | As a graphics designer of almost 20 years i have to heavily
           | agree. Firefly is nice for drafting and dabbling with stuff
           | that once would've been served by stock sites, but aside
           | picking a few demo images or making some abstract pattern
           | backgrounds here and there, this has close to zero overlap
           | with the UI/UX into development & design system management
           | process Figma serves. It's almost like saying the Bing bot
           | eats away at Laravels user base.
           | 
           | As a personal aside: I'd like to commend the initial push you
           | guys did with XD. While Figma was still out of my scope back
           | then, and XD played a major role for me in transitioning away
           | from oldschool Photoshop or Indesign mockup processes into a
           | modern workflow that integrates with my dev team and focuses
           | on component & design token centric thinking.
           | 
           | Figma may have left XD thoroughly in the dust by now, and i
           | honestly couldn't be happier that the merger won't happen,
           | seeing how Adobe has been committed to absolutely dismantling
           | the UX of Photoshop to the point of it only remaining
           | installed on my workstation because Affinity Designer still
           | lacks some core feature parity - but in its earlier days XD
           | has been absolutely crucial to the development and
           | modernization of my whole thinking and workflows!
        
             | chefandy wrote:
             | Curious: what do you find missing in the affinity stuff? I
             | see a bunch of people referring to it generally lacking
             | 'stuff' but I'm curious about the sort of stuff it lacks.
             | Maybe my use case won't be impacted much.
             | 
             | I'm grandfathered in with the introductory CC pricing but
             | there aren't too many threads left in the rope anchoring me
             | to that. I rarely do print design anymore so InDesign isn't
             | the huge sell it used to be, and photoshop is just annoying
             | me more each day. If it weren't for illustrator, I'd
             | probably be gone already, and inkscape just doesn't cut the
             | mustard for that stuff... the type tools alone in
             | illustrator keep me there. Audition suits me way better
             | than audacity but I don't do anything remotely intensive
             | enough with sound to warrant a hundreds-of-dollars a year
             | subscription.
        
               | virtualritz wrote:
               | Alpha channel/mask handling still sucks in Affinity and
               | keeps sucking.[1]
               | 
               | For me this is already yet another app I paid for that is
               | on the way to the famous 'enshittification'.
               | 
               | It's been years since I saw it mentioned in the Affinity
               | forums first. And still a workflow so essential hasn't
               | been addressed by the devs.
               | 
               | [1] https://forum.affinity.serif.com/index.php?/topic/187
               | 070-alp...
        
               | 75th wrote:
               | The Affinity apps being slow to adopt improvements has
               | nothing to do with "enshittification". They're not
               | actively doing user-hostile stuff for the sake of their
               | stock price, or anything in that ballpark.
               | 
               | The fact is that different things are "essential" to
               | different users. Whenever they ship a new feature, some
               | users are like "I wanted this!" while many are like
               | "Still not shipping what we're asking for!"
               | 
               | I do think Affinity should pick up the pace (and they
               | maybe have, a tiny bit, since V2?) and address recurring
               | forum topics more openly. But they're not "enshittifying"
               | their apps, they're just not doing what some people wish.
        
               | chefandy wrote:
               | There's also a tradeoff between implementing features and
               | controlling stability that Adobe regularly gets wrong.
               | Show me a professional-- supposedly their target
               | demographic-- that would prefer to have the latest whiz
               | bang sloppy neural network feature or some cockamamie 3D
               | bolt-on before fixing their huge list of shitty bugs.
        
               | Arcanum-XIII wrote:
               | To be honest it took a long time in Photoshop to have
               | something as good as it is now. Masking is the bane of my
               | existence when I have to do it (but I'm only an amateur,
               | so, not often).
        
               | chefandy wrote:
               | Totally true, but that doesn't change the cost/benefit
               | ratio of actually using the product for professional
               | work. Masking is one of those fundamentally necessary
               | tools for efficiently making professional looking photo
               | composites and even more so for regular graphic design
               | type work. Doing hobby work it would definitely be less
               | of an issue.
        
               | Springtime wrote:
               | Affinity has various workflow interrupting issues and
               | missing features, from things Adobe figured out 20 years
               | ago. And to be clear, I'd _love_ Affinity to succeed at
               | being a more serious competitor.
               | 
               | Just a handful from one notes file:
               | 
               | - No percentage document scaling drop-down option,
               | despite featuring some uncommonly used units for design
               | work. Instead it's hidden as a non-discoverable feature
               | where you enter a percentage in the pixel field and it
               | auto-converts to that absolute pixel value in-situ...
               | 
               | - Re-opening a document doesn't restore the state of
               | opened/closed groups in the layer panel
               | 
               | - Lack of keyboard navigation for UI dialogs
               | 
               | - Lack of smart objects equivalent (only workaround is
               | placing pre-existing documents).
               | 
               | - Can't paste clipboard contents directly as mask. In PS
               | this is trivial using quick masks and the way they handle
               | masks in general. Brought up in topics as old as 8 years.
               | Agreed with sibling that masking needs love.
               | 
               | - Up until v2 (afaict) there was no way to disable layer
               | auto select for the move tool
               | 
               | - Default zoom when opening documents can't be set to
               | 100%
               | 
               | - Only has binary layer lock option, rather than separate
               | move/edit/etc locking
               | 
               | - Lack of blend/interpolation of vector paths feature
               | (another old and popular requested feature Adobe has had
               | for decades)
               | 
               | - Have experienced random crashes for simple actions
               | (opening menus, preferences, pressing warp transform,
               | dragging layers).
               | 
               | - Vector node editing takes a dive in speed after just a
               | dozen paths in a single layer. Only workaround is using
               | multiple paths instead.
               | 
               | The list goes on. That said Affinity is usable if you
               | don't mind dozens of little things that have been ironed
               | out and included for a long time in PS. And to be fair,
               | it's very fairly priced as such.
        
               | c0nsumer wrote:
               | I really, really, really want to use the Affinity suite
               | for more stuff, but just the other day when I was trying
               | to knock up a basic drawing of something that exists in
               | real life (a bicycle frame) I found that Designer
               | couldn't draw a line of X length at N angle. It just...
               | didn't have the option.
               | 
               | All I wanted to do was draw a few lines of given lengths
               | and angles and join their ends. Then overlay another set
               | of the same in different colors so I could see how the
               | two groupings compared visually.
               | 
               | But... I couldn't.
               | 
               | That's such a fundamental part of Illustrator that I
               | guess I'll be going back to it.
        
             | IAmGraydon wrote:
             | > Adobe has been committed to absolutely dismantling the UX
             | of Photoshop
             | 
             | Tangential, but as a user of PS for 25 years who has
             | experienced their UX changes since version 4, I'm curious
             | what you mean by this.
        
               | exodust wrote:
               | I think they meant "XD". They must have since the UX of
               | Photoshop has not been dismantled in any way, shape or
               | form.
        
           | herdcall wrote:
           | How is/was Figma so superior to XD exactly? I used to work
           | with XD and briefly also used Figma, but never really liked
           | it (seemed like a crude version of XD in a way), so never
           | understood all the Figma rage. Genuine question, not
           | challenging the view at all. The only pluses I saw for Figma
           | over XD were that it was perhaps easier to collaborate and
           | didn't need installation (because it is web based).
        
             | 627467 wrote:
             | In my view the fact that figma has been built for realtime
             | collab just places it on totally different league. It's
             | like office vs gdocs. It tool Microsoft years (a decade?)
             | To catch-up and accept that most people collab online one
             | way or the other
        
               | puppymaster wrote:
               | yep. Figma's 'workflow' has become an api in itself. In
               | order to compete everyone has to match the flow
        
               | PeterCorless wrote:
               | +1 this. Website design has become an increasingly
               | iterative, collaborative process inside companies. You
               | can't just launch a new website and surprise your team.
               | People need to annotate comments, and constant iteration
               | is the name of the game. Design, solicit feedback,
               | integrate, iterate, repeat.
               | 
               | There's also a lot of work needed up-front on responsive
               | design (as opposed to it being an also-ran or
               | afterthought), and a move away from older typical
               | WordPress-oriented static designs to modern dynamic
               | JAMstack-oriented development methodologies.
        
               | exodust wrote:
               | > Design, solicit feedback, integrate, iterate, repeat.
               | 
               | Except people in a typical company who might provide
               | quality feedback on the new website, do not want to
               | "browse Figma". They want an actual website to view - dev
               | site or the actual new live site.
               | 
               | > "You can't just launch a new website and surprise your
               | team."
               | 
               | Yes you can. Nothing beats launching a new site to
               | motivate quality feedback. If you expect feedback to
               | arrive soon after launch, you can use this to your
               | advantage.
               | 
               | If you like the sound of crickets, share a link to Figma
               | and ask people for feedback. Designers and developers
               | will respond, others like sales and non-technical staff
               | often won't. Why? Because people prefer the security of
               | their web browser's familiar reference point when
               | assessing a website. As opposed to browsing an app that
               | gives them a special window to a slippery canvas where an
               | impression of the website is found.
        
               | wryanzimmerman wrote:
               | That's why you send them the link to the prototype, which
               | opens in their browser, not the figma link.
               | 
               | That's like half the point of prototyping software vs
               | graphic design / illustration software!
               | 
               | Non-designers want to see "the site" open in their
               | browser and be able to click through the pages, instead
               | of use some design app--that's like half the point of
               | figma.
        
             | didibus wrote:
             | Microsoft Word (pre-office-365 days) VS Google Docs
             | basically.
        
           | berkes wrote:
           | Anecdotally, but at least three studio's and designers I work
           | with switched to Figma because "it became Adobe". They made
           | the switch because Adobe gave it some sort of "stamp of
           | approval". From two, I'm certain they'll never go back to XD
           | and/or illustrator. One, I'm not too sure because all their
           | onboarding, libraries and education is around "adobe
           | products".
           | 
           | So, at least from N=3, I dare say that the attempted merger
           | only made the existential problem for Adobe worse.
        
         | jahewson wrote:
         | Adobe's market cap is $272bn. They're not sweating about $10bn
        
           | vmatsiiako wrote:
           | Almost 5% of market cap is a very significant amount.
        
         | ska wrote:
         | > Gen AI and Adobe Firefly are the new rage
         | 
         | Gen AI isn't going to solve a number of the problems a system
         | like Figma are used for today - not in this generation or
         | foreseeable next ones. It may be a shiny new ball to chase but
         | it's not going to make Adobe's problem in the area go away (if
         | they still care).
        
         | mrandish wrote:
         | > I wonder if Adobe is secretly happy about this.
         | 
         | I think they probably are. I follow Adobe closely and when the
         | acquisition was announced I was pretty skeptical it would be
         | net good for Adobe in the long-run. The problem wasn't the idea
         | of buying Figma, it was the very rich price being paid. Adobe
         | has a history of not doing a lot of big acquisitions (for it's
         | size and massive cash position). When it does acquire big,
         | Adobe is mostly strategic and a "value shopper", meaning they
         | generally don't pay extremely high prices bid up by frothy
         | auctions. This means Adobe must walk away from a lot of deals
         | we never hear about over price. That's why the Figma deal
         | struck me as so unusual.
         | 
         | In the >year since the deal was announced, it's started to look
         | even less plausible to me. Despite being required to pay a
         | large break-up fee, I suspect, Adobe's management is relieved.
        
           | karmasimida wrote:
           | One thing we could all agree is 20B for Figma is too
           | expensive considering how the market has shifted.
           | 
           | Figma is still solid company/business, but Adobe probably
           | could acquire them much cheaper in today's market.
        
             | tekkk wrote:
             | Google was too expensive for Yahoo multiple times. You
             | should look this from a bigger time scale. Sure they were
             | paying a lot of goodwill on the deal. But if, down the
             | road, Figma now starts their trajectory to become an equal
             | to Adobe it sure would have been nice to capture that
             | market all to yourself. Like Nvidia or TSMC.
             | 
             | For the record, I am happy this fell through since it's
             | clear Adobe needs competition to stop it abusing its market
             | position.
        
               | intelVISA wrote:
               | You're suggesting there's a lunch to be eaten? I'm
               | getting kinda famished...
        
               | edgyquant wrote:
               | Yes this is exactly why governments should not allow
               | acquisitions like this
        
         | ksec wrote:
         | >* Startup valuations have fallen. Ignoring regulatory
         | concerns, a new acquisition deal today would be cheaper.
         | 
         | Figma reached $400M in 2022 and on its way to hit $600M this
         | year 2023. For perspective they reached $200M in 2021, and $75M
         | in 2020. That is pretty impressive growth rate.
         | 
         | Straightly on a revenue / market cap, Adobe makes $20B Revenue
         | and values at $270B. That is 13.5x multiple. If we expect Figma
         | to hit $1B mark by 2025, they could be worth $13.5B. i.e Even
         | with today's market, I dont think it is hard to do an IPO with
         | that $13.5B valuation.
         | 
         | And if Adobe were to acquire a listed company with 30% premium,
         | that is $17.5B. Not that far off from $20B. Now that Figma has
         | an extra $1B cash flow, I hope they spend it wisely and
         | continue to do well. So while some may argue this is bad for
         | employees and investors. I dont think it is that bad.
         | 
         | I do hope they consider IPO, as I am slightly worried the
         | window of opportunity may be gone when market turns.
        
         | low_common wrote:
         | You don't work in the space, you don't work for either company,
         | you don't know what you're talking about. How is this the top
         | comment here?
        
         | rapht wrote:
         | I don't know about Adobe's motives, but it sure looks like
         | despite the "we ended the process by mutual agreement" talk,
         | Adobe somehow walked away... otherwise they wouldn't let $1bn
         | out of the window - unless they actually signed something along
         | the lines "we will take responsibility if antitrust throws the
         | deal away" but that would be quite unlikely in such a high
         | profile transaction.
        
           | lucubratory wrote:
           | >unless they actually signed something along the lines "we
           | will take responsibility if antitrust throws the deal away"
           | but that would be quite unlikely in such a high profile
           | transaction.
           | 
           | This is absolutely standard in M/A. Part of the risk of
           | accepting an acquisition offer is that you're essentially
           | putting your company's strategic future on hold, and if what
           | you're doing that for falls through for any reason (including
           | regulatory oversight) you want compensation for at least some
           | of the lost time. Specifically, you won't even sign the
           | acquisition contract without such a guarantee; the only real
           | question is price.
        
         | wentin wrote:
         | I see where you're coming from, but there are a few critical
         | points about the Adobe-Figma deal that you got wrong. (I am an
         | ex-Adobe XD employee)
         | 
         | When Adobe announced its plan to acquire Figma in September
         | 2022, the timing was actually at the valley of startup
         | valuations. The market was really down then. Since that time,
         | the market has actually warmed up, not cooled down. This means
         | if Adobe were to negotiate a deal now, it would likely cost
         | them even more than what they agreed upon last year. Contrary
         | to what you said.
         | 
         | Speaking of the negotiation, I think Adobe dropped the ball.
         | They agreed to a whopping 20 billion dollars, which in my view
         | was four times too high given Figma's real valuation at that
         | time, especially considering the low market (I wrote about how
         | I calculate this 5B valuation in https://typogram.co/build/on-
         | adobe-acquiring-figma/). Then, with the deal being halted by
         | regulators, Adobe still had to pay the full breakup fee, within
         | just three days! It's kind of laughable how poor their
         | negotiation strategy was.
         | 
         | About Adobe's product strategy, there's a bit of confusion.
         | Firefly, their new thing, isn't even about UX tooling; it's
         | more focused on creative AI. The real product that is actually
         | relevant here is Adobe XD, which Adobe has just put on
         | maintenance mode (since at least September). a change I noticed
         | on their help page as recently as this September
         | (https://helpx.adobe.com/support/xd.html#troubleshooting). This
         | move is a huge strategic mistake. It's a clear loss of momentum
         | for Adobe in the UX tooling space, making them even less
         | competitive against Figma. Meanwhile, Figma hasn't missed a
         | beat and continues to surge ahead.
        
         | vl wrote:
         | I wonder if Figma will have to pay taxes on 1B they are getting
         | as the fee.
        
           | cj wrote:
           | Will probably be an expense on Adobe's books and income on
           | Figma's. Lowering Adobe's tax and potentially raising
           | Figma's.
           | 
           | Not sure about this exact scenario, but the government taxes
           | legal settlements. Not sure why they wouldn't tax this.
           | 
           | Will definitely lower Adobe's tax bill.
        
         | sam1r wrote:
         | Hmph, I was more under the assumption that this was more of a
         | "We're going to get into Adobe's space" and become a competitor
         | to drive up our valuation.
         | 
         | [Pure speculation]
        
         | quitit wrote:
         | I agree but for a slightly different reason.
         | 
         | UX is going to get a shake up from AI. We're already seeing a
         | bit of the new paradigm of on-demand UI/UX with Gemini (and the
         | various me-too demos). Both Figma and Adobe are now vulnerable
         | to disruption in this space. Adobe can use the time to ape
         | Figma while flexing their rather good AI expertise.
        
           | gibbitz wrote:
           | I wonder about the UX created by AI when we start delegating
           | browsing to AI. The major search engines already are looking
           | to lean on AI and we complain about ads enough that it's
           | clear we see browsing as a chore. It's only a matter of time
           | before the web is written in a new bytecode that is meant for
           | AI only. Turtles all the way down...
        
             | quitit wrote:
             | I think this is what the "Digital Assistant" will become.
             | At the moment we craft some kind of prompt then scour the
             | results which are largely book-like representations of
             | information.
             | 
             | Per your suggestion, it would be logical that alongside our
             | usual text-driven sites we have digital information
             | repositories for AIs to query information rather than
             | trying to glean it from the text-driven webpage. Google
             | Knowledge and Siri Knowledge are both implementations of
             | this idea, but I assume it will grow to something that is
             | more general purpose, so any AI could access it. Then
             | extend that to all manner of services, such as bookings,
             | tickets, shopping, etc. That's where the real turtles are.
        
           | maroonblazer wrote:
           | I dunno. I work with a lot of designers and there's _so much_
           | substantive back and forth in terms of clarifying goals,
           | objectives, understanding design choices, and business
           | priorities. I.e., there 's a ton of nuance that is uncovered
           | and deconstructed in those conversations. I'm skeptical that
           | AI, at least in its current and foreseeable form, can fill
           | those shoes in any meaningful way.
           | 
           | I liken it to engineers who respond to the threat of AI
           | making them obsolete with "Half my job is clarifying
           | requirements and/or changes in priorities...can Copilot do
           | that?" I think it's the same for UX/UI/Design.
           | 
           | I say that as a very vocal supporter of this latest
           | generation of AI. Both personally and professionally it's
           | upped my game significantly.
        
             | quitit wrote:
             | Oh don't get me wrong. You're 100% right - but this
             | provides a level of disruption that would make the Figma
             | buy out not as competitive as originally imagined. Neither
             | are, of course, in the on-demand UX space, but both will
             | need to be. Until then AI concept building is coming, this
             | being the idea of freeing the designers from repetition and
             | ground work, while speeding up concept development. (I.e
             | pretty much what copilot is for coding.)
        
         | turtle_ wrote:
         | Having gone through one major acquisition, my experience was
         | that legal put a huge block on any technical integrations and
         | even meetings that might reveal ip until the ink was dried. I'm
         | skeptical they started any kind of collaborative work other
         | than pie-in-the-sky, "wouldn't it be cool if" type meetings
         | with lawyers present.
        
           | johannes1234321 wrote:
           | Correct, till all legal things a cleared upon both companies
           | must act as there were no acquisition. Only specific M&A
           | teams can look deeper and plan for integration.
           | 
           | This leads to a complicated limbo for acquired companies as
           | customers consider the acquisition (buy now before new owner
           | raises the price or hold out as they will cancel the product
           | line?), employees are uncertain (conflicting products on both
           | sides, which will continue, with which direction? Will
           | yesterday's priorities still count tomorrow?) while all are
           | counting their shares and make plans.
        
         | dolmen wrote:
         | As I've been involved in 3 successive acquisitions of the
         | company I work for, I can tell you that no integration happens
         | at all until the deal is signed. Some plans may have been draws
         | at the top executive level, but that stops here. Everything is
         | done under the legal department supervision and "mitigate
         | risks" is the primary concern. The time before signing the deal
         | is spent mostly dealing with writing the contract between the 2
         | parties, not integrating.
        
         | lloydatkinson wrote:
         | > I don't work in the UI space at all
         | 
         | > Adobe has probably captured back both mental and market share
         | from Figma
         | 
         | I agree with your initial point - only someone not in the UI
         | space could make such an outlandish, and honestly deranged,
         | claim.
        
         | hawk01 wrote:
         | > * Startup valuations have fallen. Ignoring regulatory
         | concerns, a new acquisition deal today would be cheaper.
         | 
         | The chances of them buying Figma this decade is lowered. I
         | wouldn't be surprised if figma doubles the valuation at that
         | point
        
       | dcreater wrote:
       | Wow regulators win for a change!!
        
       | j45 wrote:
       | Since due diligence can take 12-24 months, I wonder what other
       | than a much lower valuation being worth it caused this
       | 
       | Did Adobe get or figure out enough tips and tricks for their
       | other products?
       | 
       | I have used adobe a bit over the years but no relation to either
       | group.
       | 
       | That is a lot of subscription to walk away from for a company who
       | is good at subscription, unless one of their parked projects was
       | able to be written in webassembly.
        
       | htk wrote:
       | Sorry my melancholy but it seems that sooner or later everyone
       | sells out.
        
       | zombiwoof wrote:
       | someone help me understand: Figma is a UI designer/Balsamiq like
       | app worth a billion dollars?
        
       | braum wrote:
       | So will Adobe put more resources to help their pre-maturely
       | abandoned XD catchup?
        
       | epicweb wrote:
       | MSFT acquisition instead..?
        
       | Ensorceled wrote:
       | I have no idea why so many people are asserting that the FTC has
       | been sitting on this for 15 months.
       | 
       | The first paragraph of the article, FROM FIGMA, says:
       | 
       | "Figma and Adobe have reached a joint decision to end our pending
       | acquisition. It's not the outcome we had hoped for, but despite
       | thousands of hours spent with regulators around the world
       | detailing differences between our businesses, our products, and
       | the markets we serve, we no longer see a path toward regulatory
       | approval of the deal."
       | 
       | The FTC has not been slow rolling this, they have been in
       | discussions. No one wants the FTC to sue unless they have too,
       | especially Figma/Adobe ... it sounds like Figma and Adobe have
       | finally admitted that they were not going to win this one.
        
       | izktj wrote:
       | This was a dirty dirty move by Adobe, not regulators. Insiders
       | will know what I'm talking about
        
         | wsgeorge wrote:
         | Not an insider: can you share some perspective?
        
         | mkreis wrote:
         | Oh please elaborate! But I can guess that a lot of confidential
         | information was shared during the due diligence and that's,
         | even worse, most Figma employees already assumed it was a done
         | deal and started openly sharing source code etc. with Adobe.
        
       | 4ggr0 wrote:
       | i don't use figma or photoshop products, but this makes me happy.
        
       | dcchambers wrote:
       | I don't use Figma or Adobe tools so I don't really know or care
       | about this acquisition. It seems like public opinion is split -
       | some saw this as a good thing and others as a bad thing for
       | Figma.
       | 
       | Who I really feel bad for is some of the early employees that
       | just saw life-changing amounts of money vanish in the blink of an
       | eye.
       | 
       | I can't imagine how gutted they must be headed into the Holidays.
       | Obviously that value isn't truly _gone_ - but it certainly
       | changes things, and I am sure many of them did not plan for this.
        
         | N3cr0ph4g1st wrote:
         | Good fuck em. They dangled this deal in my face why I was
         | interviewing with figma and at least the people I dealt with
         | were so sure it's a done deal.
         | 
         | Lame
        
       | bastardoperator wrote:
       | I just feel bad for Figma staff today. Y'all make a great
       | product, keep your head up!
        
       | orf wrote:
       | $1 billion termination fee split between 900 employees = happy
       | times.
       | 
       | I'm sure that will happen.
        
         | knicholes wrote:
         | Give everyone $1.1M and see a bunch leave because they don't
         | need to stay to earn money anymore.
        
           | orf wrote:
           | Good? Or is a company only supposed to benefit the founders
           | in that way?
        
       | corytheboyd wrote:
       | Not a fun day to be a Figma employee. It's all "yeah fuck tech
       | monopolies!" until it's you who will receive a fat payout. Can't
       | say I'm not playing the same game, hoping for a similar outcome.
       | I can only _dream_ of a $20b acquisition.
        
         | bagels wrote:
         | Yeah, that's my sentiment too. I have no stake in this
         | transaction at all. It was okay for Whatsapp, Instagram, Waze,
         | etc. employees to get a payday, but not Figma employees.
        
       | vlovich123 wrote:
       | I think this is great. Figma gets a free undiluted infusion of 1B
       | cash. I'm surprised break-up fees aren't negotiated as an
       | investment instead of a pure cash transfer. Sure it may have
       | impacted company focus, it didn't impact their revenue that much
       | (1.5x growth vs 2x growth in previous years although that could
       | have also been caused by an adverse economic climate with sales
       | slowing across many companies and industries). The one-time 1B
       | infusion puts their revenue growth quite a bit higher for 2023
       | than they would have had organically I suspect (4x growth vs best
       | case of 2x). If Figma fixes their sales trajectory in 2024 this
       | bodes extremely well for them. They do need to have a better
       | story about generative AI which is a real thing in their space
       | (e.g. wireframe -> mockup automatic conversion, wireframe
       | construction assistants, etc etc). Will be interesting to see if
       | they build that in-house or via acquisition.
        
         | gkoberger wrote:
         | It could be negotiated as an investment, but that only benefits
         | Adobe. Figma wouldn't want it (would you want your biggest
         | competitor to be an investor? they'd have information and
         | leverage you wouldn't want them to have), and it defeats the
         | purpose of a break-up fee (Figma negotiated for it because they
         | didn't want to spend a year of their lives focusing on
         | something that would benefit their competitor if it's all for
         | nothing... Adobe gained a year, has a ton of information, and
         | distracted Figma).
        
           | theultdev wrote:
           | And in reality, Adobe actually lost progress on XD and Figma
           | has come out with an incredible amount of features this year.
           | 
           | Now Figma has an extra billion for development and Adobe has
           | to start back up the thing they couldn't catch Figma with in
           | the first place.
           | 
           | It was pretty much a win/win for Figma regardless of outcome.
           | Though this outcome is a win for Figma and it's users.
        
             | matwood wrote:
             | > And in reality, Adobe actually lost progress on XD and
             | Figma has come out with an incredible amount of features
             | this year.
             | 
             | Features and free advertising. Many people knew of Figma,
             | but now everyone knows of Figma. It's the tool that was
             | good enough to scare Adobe into paying 20B and stopped by
             | regulators.
        
           | vlovich123 wrote:
           | Being an investor doesn't necessarily entitle you to
           | information/leverage. For example, Apple earlier had plenty
           | of board members from competitors & they would excuse
           | themselves from certain discussions. Similarly, an investment
           | doesn't guarantee you a board seat. So there's all sorts of
           | ways to structure things and it's all a negotiation (e.g. the
           | break up fee could have been a 2B investment instead or
           | something).
           | 
           | Anyway, I agree this turned out phenomenally well for Figma
           | and if I were an employee I'd be really happy about how this
           | all turned out both for Figma and the industry (modulo the
           | delay in cashing out).
        
             | invig wrote:
             | As a conflicted board member you would have access to the
             | information, you just wouldn't participate in the
             | conversation / decision making.
        
         | kinnth wrote:
         | I 100% agree. That space needs competition and alternatives to
         | the Adobe monopoly.
        
         | mathattack wrote:
         | Making it an investment could be tripped up by whatever might
         | trip up a merger. It's also more difficult to value the
         | investment. (How much equity should they give up? Same
         | valuation as the implied purchase?)
        
           | vlovich123 wrote:
           | Maybe? I haven't heard of any regulatory oversight of
           | investments, only mergers. Do you have any links I can read
           | up more on this?
           | 
           | As for valuation, same as valuations a purchase or how they
           | get valued whenever there's a round of investment (basically
           | you do a sophisticated argument over value using comparables
           | as a way to try to establish a baseline). The equity
           | purchased would equal how much cash gets infused vs the
           | valuation established by the deal.
        
         | 015a wrote:
         | Fun fact: Figma's ARR in 2022 was around $400M. That $1B cash
         | infusion could be invested in treasuries with an ARR of ~$50M;
         | this isn't just a liquidity infusion of a billion dollars, it
         | increases their net income by like 10%, basically free of
         | charge.
        
           | hn_throwaway_99 wrote:
           | You're confusing revenue with net income.
           | 
           | Plus, if the best that Figma can do with a billion dollars is
           | just invest it in Treasuries (and I'm not saying that's the
           | case), then they should just give it to their shareholders
           | and see if they can get a better return. I only point this
           | out because many people are often confused by the effects of
           | higher interest rates, e.g. "Why did this company lay off all
           | these people when they're still profitable?" Your example
           | highlights the reason why perfectly - if you're a company
           | with a billion dollars of investment and the best profit you
           | can muster is $50 million a year, you're a great business if
           | Treasuries are only paying 1%, but when they're paying 5% you
           | should just basically close up shop as people can get the
           | same return just sticking their money in Treasuries.
        
             | habitue wrote:
             | I think they're saying net income because they're assuming
             | there wasn't any cost for it. But they do have to pay taxes
             | on it, and the lawyers and executives time spent on trying
             | to make the deal work did cost something. Probably much
             | higher margin work than their core business though.
             | 
             | If only you could repeatedly negotiate and then recover
             | breakup fees as a business..
        
               | hn_throwaway_99 wrote:
               | > I think they're saying net income because they're
               | assuming there wasn't any cost for it.
               | 
               | The issue is that they conflated ARR, which obviously
               | does have a cost, with the largely "free money" from
               | their breakup fee.
        
             | kuldeepfouzdar wrote:
             | Point is adding $1B on the balance sheet is definitely a
             | plus. How figma uses it is up to them. But yes, companies
             | don't use all the cash right away and do put some of it
             | into short term investments.
        
         | paulddraper wrote:
         | > I'm surprised break-up fees aren't negotiated as an
         | investment
         | 
         | That would be very awkward (and even dangerous) to have a
         | competitor as an investor.
        
           | drexlspivey wrote:
           | As opposed to them buying 100% of the company?
        
             | paulddraper wrote:
             | Correct
        
         | gedy wrote:
         | Very true, but it's interesting the Figma CEO sounds
         | disappointed, which feels like the game plan has been to be
         | acquired and pay investors.
         | 
         | Adobe is the biggest player in the space, so if denied, might
         | put a damper on future acquisition price.
        
       | lovegrenoble wrote:
       | For the best
        
       | wentin wrote:
       | I'm an ex-Adobe employee who worked on Adobe XD, which is
       | basically Adobe's answer to Figma. when Adobe decided to buy
       | Figma, my first reaction was pretty much "Wait, what?" I wrote
       | down my initial thoughts about it[^1], it felt like a losing
       | situation all around - for Adobe, Figma, and all the designers
       | out there. The only folks who really seemed to win were Figma's
       | investors.
       | 
       | Now, let's talk how bad the breakup deal is for Adobe. You've got
       | Elon Musk buying Twitter for a massive 54 billion, with a breakup
       | fee of 1 billion if it doesn't go through. But then, there's
       | Adobe, buying Figma for 20 billion, and they also get slapped
       | with a 1 billion breakup fee. Musk tried to back out of his deal,
       | no real reason, and didn't want to pay the fee. But Adobe? Their
       | deal gets killed by regulators, and they still have to pay the
       | full 1 billion. Makes you really think about the decision-makers'
       | negotiation at Adobe, do they work for Figma?
       | 
       | Before the deal was sealed, Figma didn't start integrating their
       | tech with Adobe's. However, Adobe put XD on the maintaince
       | mode[^2], losing market share since then. Yes, XD wasn't as cool
       | as Figma, but it had its sizable share of big corporate users.
       | The data backs this up[^3].
       | 
       | The whole fallout from this? For the design community and Figma,
       | it's kind of a win. The CEO of Figma is pretty well-respected for
       | how he treats his team. That 1 billion from Adobe might help out
       | the Figma folks who got left in the lurch. Morale over there is
       | still pretty high. But Adobe stopping development on XD? I think
       | that was a misstep. I suspect they might have done that to please
       | the regulators. Now put the team back together and continue
       | development? That takes time for big machine like Adobe, spoken
       | from my past experience. But I am happy XD get to live on, at
       | least hopefully.
       | 
       | Here are the references I mentioned:
       | 
       | [^1]. My initial thoughts on Adobe acquiring Figma:
       | [Typogram](https://typogram.co/build/on-adobe-acquiring-figma/)
       | 
       | [^2]. Adobe XD Enters Maintenance Mode:
       | [Typogram](https://build.typogram.co/p/adobe-xd-enters-
       | maintenance-mode)
       | 
       | [^3]. Design Tool Survey Report: [Survey
       | 2022](https://uxtools.co/survey/2022/toolkit), [Survey
       | 2023](https://uxtools.co/survey/2023/toolkit)
        
         | tomgeoco wrote:
         | FYI, the 2023 version of the design tools survey was published
         | recently: https://uxtools.co/survey/2023/
        
           | wentin wrote:
           | Thanks for letting me know! I added the extra link!
        
       | edwincoronado wrote:
       | Good.
        
       | EMCymatics wrote:
       | Probably good for both parties, better for Adobe.
        
       | low_tech_punk wrote:
       | Pure speculation: Microsoft is bidding against Adobe
       | 
       | 1. Figma could benefit from the AI infrastructure from Microsoft
       | 
       | 2. Figma has outgrown the design tool genre, and is becoming
       | productivity/collaboration platform and low-code no-code app
       | builder. Adobe's roadmap seems misaligned
       | 
       | 3. Regulation: Figma is big enough and similar enough to Adobe XD
       | and Illustrator
        
       | himaraya wrote:
       | > The decision by Adobe and Figma to spike their $20 billion
       | merger on Monday dented the imminent dream of startup riches for
       | Figma investors and employees. But Figma's business is still
       | growing quicker than that of most mature startups, potentially
       | putting it in position for an initial public offering in 2025 or
       | later. And the billion-dollar breakup fee from Adobe will
       | strengthen Figma's already robust balance sheet.
       | 
       | > The design software firm expects to finish this year with over
       | $600 million in annual recurring revenue, an increase of more
       | than 40% over the past year, people familiar with the matter
       | said. The San Francisco-based company has also been generating
       | cash for a few years, the people said. That financial picture
       | likely makes it one of the best-performing late-stage private
       | tech companies, particularly in a year when many firms have
       | struggled with sagging growth rates as corporate clients have cut
       | their software spending.
       | 
       | https://www.theinformation.com/articles/figma-grew-fast-even...
        
       | radium3d wrote:
       | _breathes a sigh of relief_
        
       | mercurialsolo wrote:
       | What about this playing a role?
       | 
       | Is the role of anti-trust, big tech regulation and regulatory
       | fees playing a bigger role here?
       | 
       | Is the era of AI more in favour of say both Figma / Adobe
       | competing vs collaborating - similar datasets?
       | 
       | https://edition.cnn.com/2023/12/19/tech/google-play-store-se...
        
       | GJR wrote:
       | Adobe has dodged a bullet; Figma was ridiculously overvalued.
        
       | Brosper wrote:
       | I think it's good for us users. We need more companies to fight
       | with each other. We can't sell everything to one company.
       | 
       | The EU is doing great work, in my opinion.
        
       | tamarlikesdata wrote:
       | I don't get this. Any designer knows that Figma is the best tool.
        
         | maniflames wrote:
         | It's not about the quality of the tool but the fact that
         | regulators will most likely think that this merger will violate
         | anti-trust laws and lawyers from both companies can't argue for
         | why this isn't the case
        
       | lazyinterface wrote:
       | crazy
        
       | kmdupree wrote:
       | Probably better for the consumer.
        
       | guerrilla wrote:
       | Good. The last thing this worlds is new mergers. It's starting to
       | look dystopian out there.
        
       | SandroG wrote:
       | dumb question: why do two American companies need an approval
       | from the UK to merge?
        
       | seanpquig wrote:
       | Anyone know how this outcome is affecting Figma employees? I can
       | imagine it's a huge letdown waiting 1.5 years for a big liquidity
       | event and having it evaporate. Do employees see any benefit from
       | that $1B termination fee?
        
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       (page generated 2023-12-19 23:01 UTC)