[HN Gopher] Vertical farming company raised $500M, and then it a...
       ___________________________________________________________________
        
       Vertical farming company raised $500M, and then it all but
       disappeared
        
       Author : doener
       Score  : 106 points
       Date   : 2023-12-13 12:55 UTC (10 hours ago)
        
 (HTM) web link (sifted.eu)
 (TXT) w3m dump (sifted.eu)
        
       | psychlops wrote:
       | Israel, Ukraine, Climate Tech, Green Tech, there's a little bit
       | of everything for everybody in this article. There's a common
       | theme in all these things. Ah yes, disappearing money.
        
       | jairuhme wrote:
       | > "Some of the facilities figured out way too late, 'oh we should
       | probably be checking how much we're paying for electricity per
       | month.' That's pretty basic when 30-40% of the cost of the crop
       | is electricity," he says.
       | 
       | > "Those things were just overlooked because investors will pay
       | for it, it doesn't matter,"
       | 
       | I'm always amazed when startups operate like this. I'm equally in
       | awe when they get capital and VC's don't notice this either. I
       | guess the later could be naive and just assume that the tech
       | required to make it works requires this, but it is still baffling
       | that nobody thinks its a good idea to get one of your bigger
       | costs down
        
         | bsenftner wrote:
         | Colossal due diligence failure; I'd say the investors in the VC
         | funds that financed Infarm have a lawsuit.
        
         | Ekaros wrote:
         | I always found it extremely weird that no one runs even the
         | most basic back of envelope calculations on things like this.
         | Like how much power and at what cost we need to input or what
         | is the throughput of some system and then how much we need to
         | charge just to cover the building costs...
         | 
         | Most simple multiplication and division... Just to get some
         | idea of unit economics. Thus do things make sense even in your
         | own fantasy world of ultra-rich tech workers.
        
           | brianwawok wrote:
           | Very simple reasons actually. VCs dont fund people based on
           | logic, but on ability to BS.
           | 
           | Go hang out with some bootstrapped founders. They will have
           | great common sense. If not they are dead.
        
             | MichaelZuo wrote:
             | What's stopping VCs or their staffs from double checking or
             | keeping track after the money has been disbursed?
        
               | masfuerte wrote:
               | The same reason I'm slow to check my lottery tickets.
               | Pre-check I can imagine the ticket has won. Post-check I
               | know it hasn't.
        
           | skc wrote:
           | I've always assumed VCs take gambles like this because they
           | know it just takes a single success to cover their lost bets.
           | 
           | So being first to bet on a possible winner is probably
           | statistically better than taking the time to sift through the
           | actual details of these startup ideas.
        
             | orangepurple wrote:
             | It just needs to last long enough to sell it forward to
             | more dumb money (e.g., Saudis).
        
           | balderdash wrote:
           | Because in order to do this math you actually have to
           | understand the business/product- which should tell you
           | something - or there are is some hand waving bet that like
           | "costs will come down with scale"
        
           | imtringued wrote:
           | People do. They get attacked for it actually. There was this
           | blog post about an indoor wheat farm exhibition piece and it
           | criticized how it actually consumes more land when you add in
           | the land requirements for renewable energy. The comment
           | section consisted mostly of people attacking the author.
           | 
           | There are plenty of people on HN who will tell you how
           | growing LEDs are more efficient than sunlight and other
           | nonsense to justify vertical farming.
        
           | dna_polymerase wrote:
           | > Most simple multiplication and division... Just to get some
           | idea of unit economics.
           | 
           | I always considered this to be the fundamental promise of
           | vertical farming. Maximum efficiency and easy forecasting of
           | outcomes. Basically, reducing farming to a function with
           | several very controllable inputs and an easy computation
           | yielding the outcome.
        
         | ta988 wrote:
         | Typical of a lot of VCs they have absolutely 0 idea how to
         | judge a business plan. So they just gamble on people and
         | companies that look interesting to them. This is one of the
         | least efficient if you look at one company, but it injects so
         | much money around that it helps people bootstrap their own
         | ventures with the money that leaked. So indirectly it may be a
         | not too bad model that requires pure incompetence. (last
         | sentence is almost /s)
        
         | YetAnotherNick wrote:
         | Which startup has everything figured out in the start? If
         | investors are this picky, they are not investing in startup and
         | won't be getting a deal which could grow 10x.
         | 
         | If Tesla failed due to high cost to manufacture or OpenAI
         | failed because it couldn't earn revenue or Uber failed because
         | of doing illegal stuff or overpaying drivers you would have
         | said the same thing.
        
           | bluGill wrote:
           | So invest a tiny amount to figure that out before investing a
           | lot of money. There is a reason funding goes in rounds -
           | round one we have a few smart people who want to work
           | together, fund us for 6 months (maybe a year) to figure out
           | where there is a market. The output of that round is those
           | calculations, then you get more money for round two to create
           | tiny prototypes/models to verify the problems you identified
           | in round one are solvable, then round three to perfect the
           | prototypes, and round four to scale it. You can add or remove
           | rounds as needed, the important point here is that as rounds
           | more $$$ the risk needs to go down.
        
             | YetAnotherNick wrote:
             | No, my point was that tiny bit wouldn't have worked with
             | this. Some startup get benefit of scale like Tesla or
             | OpenAI or Uber. If they are constrained in how much money
             | they could burn they wouldn't have gotten anywhere. They
             | all chose to not do calculation on RoI and won(but most
             | would lose). To make vertical farming successful we need
             | new discoveries and inventions that requires money and has
             | uncertain success probability.
             | 
             | Startup investors are wary of the fact that they are more
             | likely going to loose all of the money.
        
               | bluGill wrote:
               | Tiny would have been enough to run the math.
               | 
               | Some things do need a large scale to work. However you
               | should do whatever prework is needed to run that math
               | before investing in scale.
        
         | klabb3 wrote:
         | > but it is still baffling that nobody thinks its a good idea
         | to get one of your bigger costs down
         | 
         | Bean counters can rarely distinguish between different types of
         | cost. Labor costs can scale with automation and tech, but
         | energy input can typically only make incremental efficiency
         | gains, which _decrease_ over time. So you really need to look
         | at energy input vs your competition.
         | 
         | Even those willing to pay a premium for "local farming" are
         | doing so because of the supposed environmental benefits. But if
         | energy to grow indoors exceeds energy for regular farming +
         | transportation then you're bad for the environment in addition
         | to wasting dense city space. Unless you're in a highly unusual
         | electric mix region.
         | 
         | > Right now, the economics for vertical farming make the most
         | sense in the Middle East, where extreme heat prevents the
         | growing of crops in fields, food security is a pressing issue
         | and energy in the region is cheaper, says Rabobank's van
         | Rijswickl, as well as former Infarm employees.
         | 
         | LOL, case in point. Wonder where that "cheap energy" is coming
         | from. This article is waaay to soft in their assessment.
         | 
         | In general, it's not _that_ hard to do back-of-the-napkin
         | energy and CO2 calculations. No amount of buzzwords and green-
         | tinted concept art changes that there are real physical
         | quantities at play.
        
         | gizmo wrote:
         | > I'm equally in awe when they get capital and VC's don't
         | notice this either
         | 
         | VCs invest other people's money (Limited partners) and get paid
         | fees based on the size of their fund. VCs also get paid when
         | they hit a homerun, but it's much easier for a VC to double how
         | much they invest (and double their fees in the process) than to
         | double the ROI by making more intelligent bets. The bigger the
         | checks they write the more they make.
         | 
         | VSs don't want to to get blamed for making dumb investments, as
         | that would interfere with their ability to raise money from LPs
         | in the future. That's why they want another firm to take the
         | lead in any investment round.
         | 
         | The incentive structure guarantees that VCs make terrible
         | investments and have very little accountability.
        
         | HumblyTossed wrote:
         | > I'm always amazed when startups operate like this.
         | 
         | I'm not. This is just people trying to acquire other people's
         | money as efficiently as possible. Siphon off as much as you can
         | and then disappear.
        
         | usrusr wrote:
         | There's probably some well established hand waving routine
         | that's played whenever energy comes up. Perhaps there's some
         | paper that starts with a ridiculously high first guess for
         | energy demand and then goes through a list of reasons why it
         | would not be quite as bad, concluding with some multiplied
         | percentage of how it would be so much better than expected.
         | 
         | Certainly including the old "photovoltaics use a wider spectrum
         | than plants, so if we take the best panels, re-emit the energy
         | at a wavelength that matches the plant's chemistry we could get
         | more from a given square unit of sunlight if everything else
         | was free". Last five words conveniently omitted.
        
         | figassis wrote:
         | I believe VC at this stage are willing to accept wasting money
         | for the chance of finding that one solution/technology that
         | will make it all worth it. They aren't paying for you to run a
         | business, they're paying 100 crazy engineers/scientists like
         | Sam Altman to get one Open AI for agriculture. They know you're
         | being wasteful. They can afford it and can't be bothered to
         | help you run your business by checking your bills.
        
       | KevinMS wrote:
       | No surprise, an idea this dumb could only be used to separate
       | investors from their money.
        
       | mc32 wrote:
       | Vertical farming is a nice PoC but it's not financially viable
       | when there is ample land for farming.
       | 
       | Indoor Automation for leafy greens and some high value produce
       | like edible/gastronomic mushrooms and others like controlled drug
       | producing products does make economic sense, but it's overkill
       | for other things when you have proven transportation networks to
       | bring things to market from the hinterlands.
       | 
       | Ok it may make sense in st Helena and Tristan da Cunha islands
       | for some things.
        
         | bell-cot wrote:
         | > it's not financially viable when there is ample land for
         | farming.
         | 
         | I've not heard of it being financially viable even when
         | farmland is very constrained - say, in Holland.
         | 
         | The numbers probably work on the ISS, Moon, or Mars...so those
         | places will probably be "stars of the show", in the next round
         | of hype which vertical farming companies use to bilk idiot
         | VC's.
         | 
         | (St. Helena has a reasonable latitude and low population
         | density - so at most you'd need some greenhouses.)
        
           | romanovcode wrote:
           | Right, I agree about Holland. Same would apply to Belgium or
           | Luxembourg. But what about 90% of the countries that do not
           | have this problem? Everything east of France is just fields
           | and fields of nothing.
        
             | orangepurple wrote:
             | That's not true. There are lot of forests and mountains. To
             | get to nothing you have to go all the way to Ukraine. It is
             | relatively featureless south and east of Kyiv.
        
           | lightedman wrote:
           | Most of the big hydroponic cannabis growers here in SoCal use
           | vertical farms for sea of green operations. Financially-
           | viable? Those people rake in MILLIONS yearly. Those systems
           | consume very little in the way of resources, with tightly-
           | controlled NFT hydroponic application and targeted-spectrum
           | LED lighting running the show.
        
             | mc32 wrote:
             | We accounted for high margin things like drug producing
             | plants and high value gastronomic things like mushrooms and
             | leafy greens. These are the only viable crops and are
             | exceptional, not normal.
             | 
             | This is like saying mice are a desirable pest because drug
             | labs use them for research. Yes, sure but it's a very
             | specific use case, but don't pretend it's the norm.
        
               | lightedman wrote:
               | "These are the only viable crops and are exceptional, not
               | normal."
               | 
               | No, they are not the only viable crops. I'll guarantee
               | your studies don't take into account various methods of
               | hydroponics for various crop types. Almost every study
               | I've ever seen is purely focused on NFT vertical farming.
               | NO JOKE it doesn't cover everything. You aren't growing
               | corn in an NFT system. You will do it in a vertical DWC
               | system.
               | 
               | I took ag/hort-sci in high school, where I learned about
               | these systems (hanging gardens of Babylon, anyone?) I was
               | running vertical farming systems in the 90s in high
               | school. The tech works. Learn which method of hydroponics
               | is required for which crop. Plan your economic
               | requirements.
               | 
               | Literally basic high school education requirements and
               | most of you don't seem to get it. not sure what happened
               | between the 90s and now for y'all to mess up basic
               | technology so badly.
        
             | civilitty wrote:
             | _> Those systems consume very little in the way of
             | resources_
             | 
             | Since when is electricity not a resource?
             | 
             | Unlike cannabis, you can't sell tomatoes for $2,000 a
             | pound.
        
             | BobaFloutist wrote:
             | Ah, Nutrient Film Technique.
             | 
             | I was trying to figure out how the blockchain helped with
             | hydroponics.
        
           | zajio1am wrote:
           | > I've not heard of it being financially viable even when
           | farmland is very constrained - say, in Holland
           | 
           | There is EU single market. If farmland in Holland is
           | constrained, it would be still cheaper to farm in other EU
           | countries with plenty of land.
        
         | tremon wrote:
         | Land farming isn't financially viable either under market
         | prices, that's why there's huge farming subsidies to ensure
         | crops remain affordable to the average citizen. I don't know if
         | vertical farming receives less or more subsidies than regular
         | farming, but "financially viable" in the food industry is an
         | entire field of study, not something that can be determined in
         | a single HN post.
        
           | mc32 wrote:
           | That all underscores the folly of vertical farming. Regular
           | farming has thin enough margins. Vertical farming is multiple
           | times more expensive and would require hoodwinking consumers
           | into paying multiples for their produce through payments at
           | the cash register or through tax subsidies for it to survive.
           | Farm subsidies are much cheaper than this goldbergian
           | alternative.
        
           | Loughla wrote:
           | >Land farming isn't financially viable either under market
           | prices
           | 
           | Is that the reason subsidies exist?
           | 
           | From my experience in farming, subsidies exist to ensure I
           | can stay afloat if a crop fails for whatever reason, or if
           | the market tanks, or just ensures a minimum income to make
           | sure I don't go out of business.
           | 
           | It seems like ag subsidies are one place we actually want
           | government intervention (but I am surely biased). We don't
           | really want our food supply to be open directly to the whims
           | of both nature and direct market changes. There is too much
           | of a ramp up time needed if a large share of farms go out of
           | business. It's not like we don't need food next year just
           | because we had a bumper crop this year that caused prices to
           | tank, I guess is what I'm trying to say.
           | 
           | For example - look at pork in the 90's. The price fell, and
           | hard, causing most family pork farms went out. This is the
           | reason we have like 2-3 producers of pork for the US now with
           | mega factory pork farms. Is that good? I can't be convinced
           | it is.
        
       | soneca wrote:
       | Off-topic English question, if I may.
       | 
       |  _"all but disappeared"_ means it disappeared, right?
        
         | mc32 wrote:
         | It's an understatement but there may be monies lying around in
         | equipment and IP and some other corners.
        
         | pyb wrote:
         | Yes
        
         | js8 wrote:
         | No, it actually means "everything else" happened, except
         | disappearing. The usage in the title is wrong, IMHO, but I am
         | not a native speaker. (Though I would bet there is David
         | Mitchell video out there ranting about this topic.)
        
           | the_mitsuhiko wrote:
           | Why wrong? The website is still up. There are remnants still
           | around.
        
           | RugnirViking wrote:
           | You're correct, but the specific usage "all but disappeared"
           | is used in English in this case to mean it has declined so
           | much that there is almost nothing left (everything bad has
           | happened to it, the only thing left is for it to be gone
           | completely). Like right now I would say the snow we had last
           | week has all but disappeared, because there technically are
           | small piles where people had shoveled it or built snowmen,
           | but it has functionally gone.
           | 
           | Mitchell is funny but I doubt he ranted about this one
           | because it strikes me as old-timey and posh, and he tends to
           | rant about new things ;)
        
           | BobaFloutist wrote:
           | Nope! It means it got as close to disappearing as possible
           | without fully disappearing.
        
         | lovich wrote:
         | It's a hedged statement meaning you might find some bit of it
         | laying around, but that it has functionally disappeared.
         | 
         | It's a common way of phrasing things in articles so they aren't
         | accused of lying because someone found the equivalent of a
         | single dollar bill of assets and points to that as evidence
         | that it hasn't "disappeared"
        
         | ta988 wrote:
         | This is one of the confusing idioms. I found that page that
         | explains all but, anything but and everything but:
         | https://jakubmarian.com/all-but-vs-anything-but-vs-everythin...
         | 
         | A lot of native speakers tend to use them inappropriately.
         | 
         | An interesting song if you are learning english that shows some
         | of the common horrors people commit is Weird al "Word crimes".
        
           | soneca wrote:
           | Great link, thanks.
           | 
           | "Word crimes" is a great song indeed. More than learning
           | English, I am a Weird Al fan.
           | 
           | In this case, it translates well to _"nearly disappeared"_.
           | Which matches a sibling comment explanation that it means
           | "everything happened for it to disappear except it didn't
           | quite disappeared yet". But also makes sense another sibling
           | comment explanation that it is a hedge. Like "for all
           | purposes it actually disappeared, but let me say it nearly
           | disappeared for those who will point out that the site and
           | the company still technically exists".
        
       | mjhay wrote:
       | There's nothing about vertical farming that wouldn't be better
       | done by a greenhouse outside of a city. Or, in many
       | circumstances, just a regular farm.
        
         | chewmieser wrote:
         | The point of vertical farming is that land is scarce
         | (particularly in cities) and the idea is to reduce the
         | footprint of the farms. So yeah, of course what you're
         | suggesting works since it already works today...
        
           | romanovcode wrote:
           | If you go 50km out of any major city (which is 30min drive
           | with a truck) you always see lots and lots of space that can
           | be used for farming.
           | 
           | I literally don't get it. Why not just incentivize more
           | farming work like reduce taxation?
        
             | ta988 wrote:
             | Because then you get money from traditional banks which
             | costs you a lot. VC money is free, especially if you fail.
             | And the next time is always easier because they like people
             | who failed "they learned something".
        
               | romanovcode wrote:
               | You are right, and it makes me sad.
               | 
               | If a guy shows up and says "Give me 25 mil to open 10
               | acre potato farm" nobody would give him money because
               | there is no chance of 10x+ return on investment. However
               | his contribution to society is 10x+ than 99% of the
               | startups.
        
               | blovescoffee wrote:
               | Many many many farmers rely on loans to start their
               | ventures. VCs fund because of possible returns to them
               | not to society. Banks and Gov do the heavy lifting on ag
               | funding.
        
             | swarnie wrote:
             | Maybe in some countries (i'm assuming this is about the
             | US?)
             | 
             | Over here you drive 50km out of a major city and you've
             | probably passed through a second and arrived in a third.
        
               | romanovcode wrote:
               | Was actually referring to bigger countries in EU (and
               | smaller countries in east-EU). But would apply to US as
               | well.
        
             | RGamma wrote:
             | Depends on place. Look at satellite images of Germany or
             | parts of Europe in general and it looks like it's all farms
             | with some fake forest interspersed (the "forest" is itself
             | farmland for wood).
             | 
             | Very few places left that are free from intrusion on land
             | (and none if you count biochemical or atmospheric
             | disturbance). And it's mostly spots that can't be exploited
             | for physical infrastructure, tourism or agriculture.
             | 
             | I've done some back-of-the-envelope calculations with a
             | farmer acquaintance of mine. To preserve a sizable
             | naturally developing habitat you'd need to at least halve
             | Germany's population given current consumption patterns...
        
           | ta988 wrote:
           | But where are the calculations showing that the electricity,
           | chemicals and equipment needs and their ecological cost are
           | worth it Most of these places are producing herbs and salads
           | which are low weight and low volume per consumer. And they
           | have a volume of waste that's pretty colossal (growing media
           | for example but also electrical equipment that failed and
           | chemical containers) all of which almost doesn't exist in
           | traditional farming if you measure by unit produced.
        
             | chewmieser wrote:
             | Yes this is how new developments occur. First it's
             | prohibitively expensive and then we figure out ways to
             | reduce the costs/waste/etc.
             | 
             | This is in its infancy and I'm sure it'll make more sense
             | as it develops more.
        
           | mc32 wrote:
           | Why on earth would you want to take farming "footprint" and
           | transpose it in an expensive real estate environment like a
           | city where it would need much more intensive energy to
           | produce anything?
           | 
           | There are a few products that are viable, but not very many.
           | 
           | Moving footprint from farmland to city is the opposite of
           | reducing carbon footprint. It's foolhardy.
           | 
           | Terracing hillsides comes before vertical farming.
           | 
           | Vertical farming is an "eversilly" project.
        
             | Scoundreller wrote:
             | My other response is that air quality is relatively bad in
             | cities compared to middle of nowhere.
        
         | naijaboiler wrote:
         | Exactly this. Back of the envelope calculation tells me this
         | concept is fundamentally NOT economically viable. Period. No
         | amount of software engineering can change basic laws of
         | thermodynamics or laws of demand and supply
        
         | lightedman wrote:
         | Regular greenhouses use way more water and resources.
         | 
         | In 1/8 an acre I can produce in a vertical farm the same amount
         | of animal fodder grass that a regular greenhouse would need a
         | whole acre for, and use 99% less water.
        
           | seszett wrote:
           | > _In 1 /8 an acre I can produce in a vertical farm the same
           | amount of animal fodder grass that a regular greenhouse would
           | need a whole acre for, and use 99% less water._
           | 
           | And use 1000% more energy (or more than that, likely). Which
           | is actually lost, unlike water which doesn't actually
           | disappear when used to water plants.
        
           | leoedin wrote:
           | Why do vertical farms use less water than greenhouses?
           | 
           | I can see why they'd use less water than outdoor farming -
           | the water is lost to the atmosphere. But surely whatever
           | mechanism a vertical farm uses for collecting and recycling
           | water, a greenhouse could use too? Surely vertical farms are
           | the same plants and growing methods in a greenhouse, but
           | stacked?
        
       | cushychicken wrote:
       | Former AppHarvest employee - similar company, similar outcome.
       | 
       | The absolute naivety / arrogance of some of these green tech
       | companies is astounding. The basic assumption of a lot of these
       | types of companies are "We're smart tech people who are good at
       | fundraising. We are absolutely equipped to solve this problem of
       | indoor horticulture." Almost all of them think that they have
       | nothing to learn from an existing industry with decades of
       | experience in growing produce at scale in greenhouses.
       | 
       | Warning signs:
       | 
       | 1. Not hiring anyone with prior experience working in industrial
       | scale greenhouse ag. (They're the sort of people you would expect
       | to know about basic operations, labor, pest control, etc.)
       | 
       | 2. Not listening to those people once they did hire them.
       | 
       | 3. Trying to position / advertise themselves as tech companies
       | rather than agriculture companies for the express purpose of
       | inflating their valuation.
       | 
       | The experience really soured me on green tech and agtech. The
       | problems they need to solve aren't technological at all. They
       | have to do with distribution of the produce.
       | 
       | Jonathan Webb and the entire AppHarvest leadership team can
       | absolutely go fuck themselves. They are at best disingenuous, at
       | worst, cash-grabbing liars.
        
         | davidhunter wrote:
         | Would be interested to chat and hear your views on the
         | viability of the greenhouse industry in the US if you're up for
         | it? david [at] optimal.ag
        
           | cushychicken wrote:
           | I'm not at all interested in chatting. I've already given
           | enough of my limited lifetime to the ag tech space, and I
           | never want to go back - even via a phone call.
           | 
           | The main problem isn't growing the fruit - it's selling and
           | distributing it.
           | 
           | Mastronardi has a monopoly on North American distribution in
           | all but name. (For tomatoes, at least. ) You can grow as much
           | produce as you want, but they're going to figure out a way to
           | capture any consumer surplus produced by the growers as part
           | of the distribution chain.
           | 
           | That didn't really matter so much for AppHarvest because they
           | couldn't profitably produce fruit at Mastronardi's market
           | rate. But if they did, Mastronardi would figure out a way to
           | shift the market pricing they negotiated with them. Since
           | they control most of the foodservice and retail grocery
           | supply, and have those contracts pretty sewn up, Mastronardi
           | is basically the only way to get fruit into store shelves.
           | That gives them a ton of power negotiating with greenhouses
           | that are otherwise commodities - water and sun go in,
           | tomatoes come on.
        
       | peweet wrote:
       | Anyone who is involved in farming knew this start up was a pie in
       | the sky project. One thing about farming and especially farming
       | in Europe is how regulated it is.
       | 
       | For example, you are not permitted to spread cow manure at
       | certain times of the year due to risk of run-off or you get
       | fined. That is one small example amongst dozens or hundreds (for
       | beef farming). A cow is better tracked in Europe than a person is
       | and I am not exaggerating. It can tracked its entire life from
       | farm to farm and its entire health history is tracked. There are
       | genomics testing, various other iniatives to ensure standards are
       | adhered to. If you sell produce (milk/beef) that has antibiotics
       | or too much bacteria in it, you can forbidden to sell that
       | produce.
       | 
       | You cannot negotiate the price if selling to an abattoir or a
       | creamery. The same exists for vegatables. There is no
       | negotiation. On the Continent food prices change once a month. In
       | the UK it is once a year. The farmer gets assessed for quality of
       | his produce and receives a pre-determined price. No wiggle room
       | no negotiation.
       | 
       | Farming mostly runs at an abject loss and the idea is you have a
       | sliver of profit that is buffetted by a subsidies. It caps at
       | 300k. The objective of this subsidy is also to protect small
       | farms from being crushed by bad seasons and give economic
       | stability to far flung regions and isolated villages. Europe is
       | also protected by immense tariffs and barriers to entry that made
       | it difficult for crops that are washed with pesticides (ie
       | Ukranian wheat prior the war) to get into the market.
       | 
       | These tarriffs are reciprocated by other nations. It is
       | functionally impossible for a US farmer to export beef or chicken
       | to the EU due to rules on the presence of hormone, antibiotics
       | for beef and chlorine washed carcasses for chicken.
       | 
       | The historical objective of the farm subsidies was to:
       | 
       | 1. protect farmers from what national governments thought of as
       | unfair competition
       | 
       | 2. Avoid a repeat of the 'hungry 30's' (especially in Germany).
       | Which destroyed the support for democracy and fuelled the rise of
       | the extremist parties.
       | 
       | 3. Give protection to massive peasant populations and stop them
       | from supportng Communist parties post WWII. (France and Italy
       | most especially). In return other countries got expanded market
       | accessses.
       | 
       | The biggest innovation in Europe specifically in crop growing
       | since the 90s was the greenhouse produced vegatables created
       | mostly in the Netherlands or Andalucia in Spain. However the
       | crops are extremely sensitive to diseasea and blights and any
       | kind of contamination can rapidly spoil a crop.
       | 
       | Agriculture is as highly regulated as pharmaceuticals or
       | aviation, it is more politically rife and riven with competing
       | lobby groups who still have immense sway in many national
       | governments.
       | 
       | Also the European Union as a whole has some really odd views on
       | specific technologies. The eurocrats are very skeptical and
       | horrified by GMO food and effectively ban any usage in this area.
       | This would be crucial for this particular start up for the
       | aforementioned pollution and disease control.
       | 
       | Even pesticide you have to register your name with the local
       | supplier and it is cross checked and verified and you can be
       | subject to an inspection by a Agricultural officer to check if
       | its stored correctly.
       | 
       | My point is this industry is so complex and regulated any
       | disruption should be viewed with heavy skeptism if it isnt coming
       | from either a biotechnology lab or a University with a heavy
       | bankground in Agri-science. (ie Wageningen University in the
       | Netherlands is one of the best in the world).
       | 
       | If you any commenter wants a decent picture of European farming
       | have a look at 'Clarkson Farm' produced by Jeremy Clarkson.
        
         | paganel wrote:
         | As per the GMO, that is one of the few areas/subject on which
         | Eurocrats are on the same side with the majority of the EU
         | citizens. Related, if left to the same citizens there's no way
         | in hell that the US beef/chicken would enter the EU market, but
         | that might be subject to change depending on what the Americans
         | will further ask from us in exchange for their defense umbrella
         | (the same goes for GMOs, of course).
         | 
         | Of course, your comment is spot on, just wanted to add some
         | small stuff.
        
       | CrzyLngPwd wrote:
       | 214,000 m2 of land saved...it's only 52 acres.
       | 
       | I'm also not convinced that growing this way, essentially in a
       | lab without the soil web etc, leads to the health-giving foods we
       | all need.
        
       | stevebro wrote:
       | Mismanagement and poor execution seems to have doomed this
       | project, but the idea still seems viable to me. Some of the price
       | disparities with vertical hydroponics fall away when compared
       | against pure "organics."
       | 
       | Admittedly, I'm no expert, but I'd be interested in a comparison
       | of economics and impacts with regenerative farming for turning
       | out high quality organic produce.
        
       | romanovcode wrote:
       | The whole idea is idiotic. There is enough land to provide
       | agriculture development. The problem is that farmers are gettin
       | paid too little and taxed too much.
        
         | peweet wrote:
         | If real prices reflected the production costs, the cost of meat
         | would be 3X, 4X the cost. Milk is alreaded traded at a loss by
         | the supermarkets. You'd also see most small medium sized farms
         | gone within 5-10 years and see mass unemployment in many those
         | same isolated villages
         | 
         | Countries like Brazil will become even bigger agri superpowers
         | and finish converting all of the Amazon into a giant pasture
         | for beef.
        
           | orangepurple wrote:
           | Will the cost be more than $32 USD (28 CHF) per kilogram or
           | $14.53 per pound of chicken? That's what people pay for
           | chicken at the Migros supermarkets in the tiny landlocked
           | country of Liechtenstein which is part of the Swiss customs
           | union.
           | 
           | I think the closest thing to that chicken is organic free
           | range, which cost $5.79 a pound a few years ago in the US at
           | Trader Joes.
           | 
           | So the 3x multiple is in line with what you're suggesting if
           | we assume Swiss customs union area chicken cost reflects
           | reality.
        
           | braza wrote:
           | > finish converting all of the Amazon into a giant pasture
           | for beef.
           | 
           | I do not believe that it's going to be so simple like that,
           | since the government has social and environment pressures as
           | well. And being completely pragmatic, the issue with the
           | pastures is more structural due to the Military Regime from
           | 70s [1] in a failed strategy than to some availability of
           | land to do it [2].
           | 
           | [1] - https://g1.globo.com/economia/agronegocios/noticia/2020
           | /10/2...
           | 
           | [2] - https://mamiraua.org.br/noticias/gado-amazonia-criacao-
           | pecua...
        
       | tamaharbor wrote:
       | Where is Elizabeth Holmes when you need her? Oh wait...
        
       | busterarm wrote:
       | https://www.youtube.com/watch?v=ISAKc9gpGjw
       | 
       | Been sending this video to every charlatan pushing vertical
       | farming for years now.
       | 
       | The math is pretty obvious and insurmountable on this one.
        
         | VoodooJuJu wrote:
         | Should send it to the investors. The charlatans know they're
         | charlatans. They know vertical farming is bull. They don't
         | care. It's the investors who should do their due diligence.
         | They should know better. Alas, a fool and his money...
        
         | lightedman wrote:
         | Funny, I run vertical farming and it works great. Perhaps those
         | charlatans are listening to the wrong experts on the subject?
         | I've been doing it for over two decades.
         | 
         | For how long have you done vertical farming?
        
           | Loughla wrote:
           | If you don't mind me asking, what is your crop and scale?
        
             | lightedman wrote:
             | The the majority of the systems my clients bought were
             | primarily fodder grass systems. Scale? UAE, Saudi Arabia,
             | Yemen. Pretty large scale, you need a lot of fodder grass
             | to help support a burgeoning livestock industry in a
             | desert.
             | 
             | Then I had California clients. Cannabis left and right. I
             | only had one unhappy client and that's because the system
             | worked TOO well for their chosen strain - the buds it
             | produced were so thick that they got no air circulation and
             | molded on the inside.
        
               | VoodooJuJu wrote:
               | So, you don't actual run a vertical farm, you sell the
               | tools to run a vertical farm.
        
               | Workaccount2 wrote:
               | The good ole' selling pickaxes in a gold rush.
               | 
               | "Let me tell ya, those hills are packed with gold and
               | this is the pickax you need!"
        
           | busterarm wrote:
           | Nobody is saying that it doesn't work. The point is that it's
           | strictly worse than alternatives if you have them.
        
       | h2odragon wrote:
       | I feel certain there was no shortage of people mentioning the
       | impracticality of these schemes when the company was soliciting
       | for investors.
       | 
       | "Told you so" is cheap afterwards.
       | 
       | Does anyone actually value it beforehand? Or is it no longer
       | considered socially acceptable to avoid obvious mistakes?
       | 
       | Is the difference "spending someone else's money?" Were people
       | investing their own funds major participants here, or was this a
       | darling of "fund managers" who are looting other people's purses?
        
         | davidhunter wrote:
         | The people who are said it wouldn't work lost credibility as
         | these startups raised rounds at progressively higher
         | valuations. After all, money talks, so clearly the naysayers
         | were missing something...
        
       | davidhunter wrote:
       | After the later rounds closed at insane valuations, the early VC
       | investors in infarm were seen as legends. This created jealously
       | amongst other VC investors who felt they had 'missed out' which
       | resulted in more money being invested into infarm and other
       | vertical farming companies e.g. Bowery/Plenty.
       | 
       | Decisions to invest were made on FOMO, not a first-principles
       | analysis of the farming technique which shows very clearly that
       | vertical farming is unfeasible.
        
       | mattgrice wrote:
       | Never trust an ag startup that's not near UC Davis, Salinas,
       | Waginenigen NL, UIUC, Cornell, or Iowa State. I grew up on a
       | farm, my parents still farm, and if anyone wants to be an ag-tech
       | VC feel free to hire me but I'll give you one piece of advice
       | gratis: never invest in an ag-tech company with HQ in a big city.
       | Any farm boy could tell you this nonsense would never pencil out.
       | 
       | Half of this ag-tech shit is so stupid I wonder if it's not just
       | straight-up money laundering.
        
         | Loughla wrote:
         | I would like to second this. There are a large amount of
         | comments on this site, just as one example, when anything ag is
         | talked about that are just insanely uninformed. The assumption
         | seems to be that farming is just good old boys doing what
         | they've always done, instead of the massively data informed,
         | extremely sophisticated business it is, even for family
         | operations.
         | 
         | I was a full-time farmer until after graduate school. The guy
         | who rents the family farm now farms _to the square foot_ and
         | sometimes even at precision even tighter than that (applying
         | chemicals sometimes is based on the 1 /2 square foot)! And that
         | is over the entire 7-10k acres he rents/owns in total.
         | 
         | The amount and variety of data he uses is startling.
        
         | thecyborganizer wrote:
         | I shared this with my spouse, who worked for an ag startup in
         | Boston (still exists, different leadership, who knows what
         | they're up to now). They had this to say on the matter:
         | 
         | One big competitive advantage of [company] was that we were
         | able to hire smart, young ag scientists, especially LBGTQ+
         | ones, who wanted to live in a big, queer-friendly city. We had
         | a lot of great people who were really excited that they didn't
         | have to live in Davis or Ithaca, as well as people whose
         | partners' careers tied them to a big city in some way (doctors,
         | lawyers, finance).
         | 
         | (They would also add UMich, University of Minnesota, and the
         | Research Triangle in NC to your list.)
        
       | tomhoward wrote:
       | I've been working in ag-tech for about 10 years, having spent the
       | prior 10 years in other kinds of startups/tech companies.
       | 
       | When I see the new ag-tech startups coming out of accelerators or
       | being established by supposedly seasoned entrepreneurs, the ideas
       | that keep coming up over and over are vertical farming, weed-
       | killing laser robots and insect protein.
       | 
       | They all seem to be based on this assumption that traditional
       | farming/food production is antiquated and inefficient, and that
       | what the industry needs is clever outsiders to come in and re-
       | invent it with the latest technologies. And they all just seem to
       | go nowhere.
       | 
       | And in my view it's all based on a flawed premise: that farming
       | needs any kind of technological revolution. It just doesn't. It's
       | mostly fine. And whilst some things could/should be improved
       | (environmental externalities and resource consumption being the
       | most significant), these issues aren't going to be solved by
       | outsiders with messiah complexes coming in and telling
       | established growers/experts that they're wrong/stupid, they'll be
       | solved via unglamorous work over many years by people who really
       | understand the field.
        
         | doener wrote:
         | I believe there is already a very decisive lever for the
         | negative ecological (and to some extent also health-related)
         | effects of agriculture. However, this is less on the supply
         | side than on the demand side: less animal protein and more
         | plant protein would solve a lot of problems at once.
        
           | realusername wrote:
           | Yes, that's basically it, most of the environmental problems
           | are due to the inefficiencies of the meat production which
           | you can't realistically solve by tech.
           | 
           | What people think as a technical problem is in reality a
           | social problem.
        
         | gizmo wrote:
         | > They all seem to be based on this assumption that traditional
         | farming/food production is antiquated and inefficient, and that
         | what the industry needs is clever outsiders to come in and re-
         | invent it with the latest technologies. And they all just seem
         | to go nowhere.
         | 
         | You see the same in construction. All the real innovation is in
         | more mundane stuff like flexible piping (as opposed to rigid),
         | adhesives that dry quicker, insulation foam, laser levels,
         | self-tapping screws. As opposed to prefab construction,
         | construction robots, or VR glasses.
        
           | mikeyouse wrote:
           | Everytime I see one of those silly concrete extruding robots
           | with claims that it will somehow replace some portion of
           | residential construction I just shake my head.
        
         | tristor wrote:
         | The behavior here is largely because the investors and the
         | founders don't come from an agricultural background, they're
         | born and bred urbanites who think they're inherently superior
         | to the rubes in the flyover states, rather than realizing that
         | agriculture is the most mature of all industries and the
         | average successful farmer is effectively a renaissance man.
         | 
         | My farmer family members are brilliant at math, have masters
         | degrees (and a Ph.D in one case), and understand business
         | accounting better than most business people because agriculture
         | has very thin margins and is a ruthless business for smaller
         | operators. They commonly encounter "Brads and Chads from the
         | city" who think anyone that lives more than 20 miles from a
         | Walmart is a stupid hick that failed out of elementary school
         | and needs a savior that knows better than they what is good for
         | them.
         | 
         | The same attitudes that funnel stupid money into agtech
         | boondoggles is the one that fuels the urban/rural
         | sociopolitical divide in America, and I will give you a hint,
         | it's not the rural folks that are the condescending assholes
         | here.
        
           | quantified wrote:
           | Interestingly, this story is about founders from Berlin. Look
           | past the place and business names, imagine North American
           | ones, it fits. But it's not a Silicon Valley or American
           | story.
           | 
           | And in this case looks to have classic business problems,
           | like salespeople selling things that can't be delivered. As
           | well as the Ag issues, whether or not those would be
           | solvable.
        
         | CipherThrowaway wrote:
         | >They all seem to be based on this assumption that traditional
         | farming/food production is antiquated and inefficient, and that
         | what the industry needs is clever outsiders to come in and re-
         | invent it with the latest technologies. And they all just seem
         | to go nowhere.
         | 
         | I think we can safely say this mentality goes well beyond ag-
         | tech. There seems to be a founder/engineer specific flavor of
         | "epistemic trespassing" - especially with respect to fields
         | that tech types look down on as banal or unsophisticated.
         | 
         | Outsiders can make valuable contributions to fields beyond
         | their own, but I'd imagine the chance of doing so steeply
         | diminishes with arrogance. If you walk into a market thinking
         | everyone is an idiot waiting to be disrupted, get ready to fail
         | hard.
        
         | fusslo wrote:
         | I agree and love your tone, but can I just share my naive view
         | as someone who once interviewed for an AG startup?
         | 
         | Farming seems vulnerable.
         | 
         | First, we hear stories about patented crop strains and mega-
         | companies suing small farmers.
         | 
         | Second, we hear crops are engineered to grow fast and big, with
         | little regard of flavor.
         | 
         | Third, we hear about farmers having to reverse engineer their
         | own equipment.
         | 
         | Fourth, and most importantly, we hear how the farming industry
         | relies heavily on the poor and vulnerable in order to pick and
         | process crops at reasonable labor prices.
         | 
         | It seems like there are issues in farming that fit square into
         | that tech-meets-social-justice. On the surface it makes sense
         | to approach the problem differently (aka 'disrupt') in order
         | to: 1. tackle a huge industry (big problem space), 2. provide
         | tastier food closer to home (good appeal to the market), 3. not
         | exploit people (social justice)
         | 
         | I used the word 'seems' a lot, because thats only the
         | impression I've gotten. I have no idea if it's true.
        
           | nradov wrote:
           | Picking and processing crops is hard work, but the people
           | doing it are not particularly poor by global standards. Drive
           | past the strawberry fields around Watsonville and look at the
           | cars that the workers have parked along the road.
           | 
           | A number of companies are working on berry picking robots.
           | This is a hard engineering problem due to the fragility of
           | the fruit. They have prototypes working reasonably well and
           | someone will probably have a viable commercial product within
           | a decade.
           | 
           | https://www.latimes.com/business/story/2022-07-26/strawberry.
           | ..
        
           | veddox wrote:
           | All the problems you address are absolutely there.
           | 
           | But I have to say I have become pretty allergic whenever I
           | hear anybody talk about "disrupting" an existing industry,
           | for two reasons: (1) Existing industries are usually that way
           | for a reason; often outsiders don't understand this until
           | they have tried (and failed) to change things. (2) In those
           | cases where industries were "successfully disrupted", I have
           | the impression the result often just ended up exploiting
           | people in different ways (looking at you, Uber and AirBnB.)
        
             | glitchcrab wrote:
             | Just because existing industries are a certain way doesn't
             | mean they have to stay that way forever - if we thought
             | that way then everything would stagnate. Disruptive changes
             | _can_ be good.
        
         | Voloskaya wrote:
         | > And in my view it's all based on a flawed premise: that
         | farming needs any kind of technological revolution. It just
         | doesn't. It's mostly fine.
         | 
         | if insiders think it's "mostly fine", that might explain why
         | you only see outsiders coming in with radical ideas.
         | 
         | Sure farming is mostly fine at producing food efficiently. And
         | coal is mostly fine for producing electricity and oil is mostly
         | fine to fuel our cars.
         | 
         | All those things are mostly fine to achieve their primary goal,
         | they are absolutely not fine once you consider externalities.
         | You hinted at it but seem to brush off the external cost as a
         | small thing to be improved. It's not small and that's why it's
         | not a flawed premise. Being able to reduce land area used by
         | farming would be a major win for humanity.
         | 
         | I do agree with you though that this can't be solved by a bunch
         | of technologist in isolation.
         | 
         | Rocket-industry insiders also thought our one-time use rockets
         | were mostly fine and having a reusable rocket was a pipe dream
         | anyway. That took an outsider to change the status quo and now
         | companies that used to be at the top like Arianespace are a
         | decade behind.
        
           | bryanlarsen wrote:
           | Agriculture doesn't use so much land because it needs to; it
           | uses so much land because that's the cheapest way of
           | producing food. There are lots of existing technologies that
           | could produce more food per acre, but they are not
           | economically viable. One example: greenhouses. Land use is
           | primarily a political/economical problem, not a technological
           | one.
        
             | Voloskaya wrote:
             | > Agriculture doesn't use so much land because it needs to;
             | it uses so much land because that's the cheapest way of
             | producing food.
             | 
             | And that's precisely why there is an opportunity here that
             | is attracting entrepreneurs: How to get farming techniques
             | using less land to be as economically viable (or more) than
             | traditional farming techniques.
             | 
             | Coal also was the cheapest way of producing electricity,
             | but after 30+ years of investment in wind and solar it's
             | now getting completely phased out. That happens only by
             | having people seeing the long term problem and working on
             | better ways of doing things long before they are actually
             | economically viable.
        
               | bryanlarsen wrote:
               | It took 50 years of heavy government subsidies to get
               | wind & solar to the scale necessary to be cheaper than
               | coal.
        
               | acdha wrote:
               | Coal and oil are also heavily subsidized: companies are
               | given tax breaks, land and discovery are often provided
               | below market rates, and cleanup is usually subsidized by
               | taxpayers.
               | 
               | In aggregate, those subsidies are greater than what's
               | been spent on renewables by a significant margin.
        
               | Voloskaya wrote:
               | And I am certainly glad that 50 years ago we made to
               | choice to invest in them at a time where it was clear
               | they wouldn't be viable for a while, if ever.
        
               | RandomLensman wrote:
               | I don't think that is a good comparison, because plants
               | need basically the same input - coal to solar is changing
               | everything but the end result. Different farming isn't.
               | If AgTech were to directly create sugar from air and
               | water then that would be a real switch.
        
               | pfdietz wrote:
               | It's possible to grow bacteria on electrical energy, but
               | I don't know if anyone has tried to commercialize that.
        
               | nradov wrote:
               | You're missing the point. In most places we don't have a
               | shortage of land. What's the point of using less?
        
               | Voloskaya wrote:
               | It's not about lacking physical space to grow crops, it's
               | about what you have to destroy to claim that land for Ag.
               | In brazil 80%+ of the deforestation of the Amazon is
               | caused by cattle ranching or soybeans cultivation.
               | 
               | In Europe most of the land used today for Ag was once
               | forest. But they have all been cut down so long ago that
               | we forget.
               | 
               | This has an obvious massive impact on CO2 emission,
               | habitat loss etc.
        
               | missedthecue wrote:
               | I don't really see the business model though. That's like
               | trying to sell Chinese fishing fleets subpar nets that
               | cost more and catch fewer fish because _you_ think
               | overfishing the oceans is a bad thing. It 's not going to
               | be a very successful business.
        
               | Voloskaya wrote:
               | > I don't really see the business model though
               | 
               | None in isolation. But if/when countries start enacting
               | carbon taxes & bonuses that account for the
               | externalities, that could significantly change the cost
               | equation, it could become more profitable for farmers to
               | adopt farming techniques that require less land (less
               | carbon tax to pay), and use the now unneeded land for
               | passive income through forestry (get paid by the state to
               | manage a carbon sink).
        
           | tomhoward wrote:
           | > You hinted at it but seem to brush off the external cost as
           | a small thing to be improved.
           | 
           | I understand you reading that way but it's not what I meant
           | or at all what I think. The work I do (environmental
           | monitoring and data display/analysis) is used heavily to
           | reduce environmental externalities (I spent much of the past
           | four years working on a project seeking to eradicate
           | pesticide spray drift events) and to minimise resource
           | utilisation (particularly irrigation water); the experience
           | has taught me that these are major, difficult-to-solve
           | problems, but they can be solved by people who are willing to
           | do the work over many years to bring about the requisite
           | changes both in technology and practices. Of course I know
           | outsiders can sometimes bring about important changes that
           | insiders didn't consider (indeed I've tried to be that kind
           | of person in this and other industries, with some success at
           | times); but it still needs thorough work over a long time to
           | get major breakthroughs (as it did for SpaceX rockets),
           | whereas these startups never seem to stick around for long.
           | 
           | > Being able to reduce land area used by farming would be a
           | major win for humanity
           | 
           | I'm not convinced this is true, now we can see that the
           | global population is flattening and likely to start declining
           | in the foreseeable future. It's not a particularly strongly
           | held opinion or one I need to argue about, but it just seems
           | to me that the amount of land used for agriculture now is no
           | great problem.
        
             | cushychicken wrote:
             | Can you say more about the pesticide drift work you did?
             | 
             | I can see that being valuable for a number of reasons -
             | mainly just reducing the amount of human exposure to
             | pesticides.
        
             | veddox wrote:
             | On reducing land area: as an agroecologist, I do think that
             | this is a very important goal.
             | 
             | First, because in many modern agricultural landscapes (such
             | as intensive farming regions in western Europe or the US
             | Midwest), there is simply no space for nature. Agriculture
             | is the leading cause of biodiversity loss in large parts of
             | the world, and much of it has to do with lack of natural
             | habitats.
             | 
             | And secondly, because we have such a lot of pressure on
             | land in the more densely populated regions of the world -
             | now only exacerbated by area demands for renewable
             | energies.
             | 
             | However, I agree that vertical farming is unlikely to be a
             | workable solution. Much more promising (though also more
             | boring and irritating to some people) is to (a) reduce food
             | waste and (b) reduce meat consumption. We could easily
             | triple our food output without any further technical
             | advances if we "just" did those two things.
        
           | RandomLensman wrote:
           | Re-useable rockets predate SpaceX. The boosters of the Space
           | shuttle or its main engines come to mind. Aircraft launched
           | systems is another. It wasn't thought of as a pipe dream as
           | such.
        
             | Voloskaya wrote:
             | Arianespace exec, in 2013, talking about SpaceX before they
             | managed to land a rocket [1]: "reusability is a dream.
             | [...] SpaceX is selling a dream. [...] The market will wake
             | up and realize it's a dream." the word "dream" appears 3 or
             | 4 more times in that single sentence.
             | 
             | I cannot find a quote, but I also remember distinctly an
             | exec from ULA claiming reusability was a dream, because
             | even if you could land a rocket successfully you would
             | never be able to reuse it as the stress on the rocket from
             | the flight would make it unable to fly again, with any
             | material you can use to build a rocket. (SpaceX has a
             | falcon 9 booster they have reused 17 times so far).
             | 
             | [1]: around 3:00
             | https://web.archive.org/web/20210723155930oe_/https://r1---
             | s...
        
               | RandomLensman wrote:
               | Executives talking their book isn't in contrast to what I
               | wrote.
        
           | realusername wrote:
           | > Being able to reduce land area used by farming would be a
           | major win for humanity.
           | 
           | We do know already how do do that though and the answer is to
           | reduce meat usage which is by far what's taking the majority
           | of the agricultural land use. The crop production is as
           | almost as efficient as it can get after multiple agricultural
           | revolutions.
           | 
           | It's a social problem, not a technical one.
        
             | bradley13 wrote:
             | That's one solution. However, I am not giving up meat, nor
             | are a lot of other people.
             | 
             | So: let's look for other ways to reduce land use.
        
               | realusername wrote:
               | Well there aren't any, it's been more of a century of
               | technological progress in agriculture and the field is
               | very mature.
        
               | bradley13 wrote:
               | Sure there are. One example: stop subsidizing corn for
               | ethanol. The fuel used to plant, fertilize. harvest,
               | transport and process the corn exceeds the fuel produced.
        
               | realusername wrote:
               | That won't help very far when close to half of the land
               | use is for meat.
        
               | slaw wrote:
               | Stopping subsidizing corn for ethanol will help a lot.
               | 
               | [0] > U.S. farmers have planted 91.7 million acres of
               | corn in 2019
               | 
               | [1] > roughly 40 percent of all corn is now used to make
               | ethanol
               | 
               | https://www.usda.gov/media/blog/2019/07/29/corn-americas-
               | lar...
               | 
               | https://civileats.com/2022/02/14/how-corn-ethanol-for-
               | biofue...
        
               | BobaFloutist wrote:
               | Are you willing to reduce meat consumption? What if you
               | don't have to give it up, you just have to commit to
               | cutting down on it a bit? If enough people do that, it's
               | still an incredibly valuable change.
               | 
               | I'm a pescatarian* not because I think eating fish is so
               | much better for the environment than eating meat, but
               | because it's a little harder to eat fish and I have to
               | think more about eating meals and in general eat more
               | vegetarian dishes. And because going full vegetarian
               | seemed too challenging, and I wanted to take a step to
               | improve my impact even if I couldn't go all the way.
               | 
               | Do I think eating vegan is ideal? Yes, but I'm not yet
               | willing to give up dairy, and it's better to make some
               | move than none.
               | 
               | If you eat meat every day, could you set one day a week
               | when you try not to? If you eat it a few times a week,
               | could you set like two days a week when you eat meat, and
               | try not to outside of those?
               | 
               | You don't have to go 100% to make a real difference, and
               | I think people get too caught up in trying to defend
               | their decisions (because they feel attacked) when they
               | could just make a small change at very little personal
               | cost.
               | 
               | *Except sometimes when my food order gets incorrectly
               | completed, or when there's no good non-meat food, or when
               | I just really feel like eating meat
        
           | ecshafer wrote:
           | Land usage for food production isn't a big deal for me. I
           | would rather see less suburban sprawl and more farms. There
           | is a lot of good fertile land that has been cut up over the
           | last 50 years and had the farms replaced with housing
           | developments.
        
           | cushychicken wrote:
           | I think his point was that the radical outsiders come up with
           | ideas that sound great but don't actually have any meaningful
           | impacts towards making farming better.
           | 
           | This mirrors my own experience in the field to a T.
        
           | rchaud wrote:
           | > if insiders think it's "mostly fine", that might explain
           | why you only see outsiders coming in with radical ideas.
           | 
           | Radical ideas may be needed occasionally, but these techbros
           | just set half a billion on fire trying to execute something
           | farmers likely realized wasn't logistically feasible in their
           | market ages ago.
           | 
           | In the article, employees say the leadership signed deals
           | with contractual terms that their own researchers warned
           | couldn't be met. The founder is now launching a Farming-as-a-
           | service startup, presumably without any of the employee
           | expertise they fired at their last company.
        
         | bryanlarsen wrote:
         | People have no idea how efficient farming is. In 1260 the price
         | of wheat was 6- 8 shillings (~1/3 pound sterling) per bushel
         | (60 pounds). By the early 20th century, it was about 1
         | PS/bushel. At that point the US became the efficient grower and
         | dominant currency, and so switching from pounds sterling to
         | dollars at the rate at the time of $5/PS1 is appropriate. Today
         | wheat is $6.50 per barrel. Put another way, the price of wheat
         | in the dominant currency has ~tripled in 750 years. That's an
         | inflation rate of ~0.1%.
         | 
         | Put another way, a typical Saskatchewan dryland wheat farm is
         | about 5,000 - 10,000 acres per employee or operator in size.
         | That 5,000-10,000 acres will produce enough calories to feed
         | ~100,000 people. (Those acres will also require ~$10M in
         | capital and ~$1M in annual operating expenses)
         | 
         | Put a third way, modern agriculture can provide enough grains
         | and legumes to feed somebody for around 30 cents per day at
         | bulk prices.
        
           | azalemeth wrote:
           | You raise some very good points - but I think that looking at
           | the monetary price of wheat is a particularly bad example in
           | England because of the Assize of Bread and Ale [1] which ran
           | from about the 13th century until being repealed in 1836 (!)
           | and later protectionist issues like the Corn laws [2] across
           | "the empire".
           | 
           | In many ways these laws directly tied the strength of the
           | currency to the prevailing value of wheat - a very different
           | sort of gold standard(!) - and occasionally caused massive
           | economic difficulties as a result (I remember a story
           | involving the value of silver, Isaac Newton, and shippers
           | directly clipping or smelting coins and moving the metal to
           | amsterdam to sell at a profit compared to the value of the
           | coin, all indirectly powered by the very variable wheat).
           | 
           | Your broader point about the pricing of wheat definitely
           | stands though: in the 13th century, wheat drove the economy;
           | as we got better at trading and ultimately the industrial
           | agricultural revolution both served to reduce the variability
           | of the harvest on macroeconomic climes and ever since really
           | the black death we've been in a society where the relative
           | power of the grain (if not its importance!) has steadily
           | declined. [3]
           | 
           | [1] https://en.wikipedia.org/wiki/Assize_of_Bread_and_Ale [2]
           | https://en.wikipedia.org/wiki/Corn_Laws [3]
           | https://academic.oup.com/past/article-
           | abstract/219/1/3/14727...
        
           | a_cardboard_box wrote:
           | Put a fourth way, every second the operator works can feed
           | about 4 people for a day.
        
           | GeoAtreides wrote:
           | 1 employee - 10 000 acres - 100 000 people fed
           | 
           | We can have free unlimited food for everyone today
           | 
           | maybe not free unlimited saffron, but flour(s), legumes and
           | nuts, potatoes could be distributed for free (subject to some
           | rationing, 5000Kcal per person per day). This is not utopian,
           | this is technical possible right now.
        
             | veddox wrote:
             | There's no such thing as a free meal. Of course you could
             | distribute free food to all your citizens (the Ancient
             | Romans famously did), but somebody still needs to pay for
             | it.
             | 
             | It's not just about on-farm labour, you need big machines
             | (and lots of diesel!), fertiliser, pesticides... And that's
             | before you look at all the rest of the food system, because
             | to put a meal on the table you need the whole supply chain
             | (ag-tech, fertiliser production, food processing, wholesale
             | suppliers, etc.)
             | 
             | In modern agriculture, the farmer only gets a fraction of
             | the money you pay for your loaf of bread, because there are
             | so many other people involved.
        
               | GeoAtreides wrote:
               | Machines and free energy (solar, for example) make free
               | meals possible.
               | 
               | Maybe if we can reduce the need for profit we also reduce
               | the need for fertilizers, maybe the relation between
               | fertilizers used and crop productivity is not linear
               | (-20% productivity but -40% fertilizers?). Food
               | processing won't be necessary: why have a factory for
               | chips? or for hummus? _Most_ people can cook.
               | 
               | The thing is, contrary to other things, like fusion, this
               | is possible. Now more so than ever; we have everything we
               | need to start a food UBI.
               | 
               | The rest are just accounting details, like how less rich
               | the 1% should be to fund all this.
        
               | veddox wrote:
               | > contrary to other things, like fusion, this is
               | possible.
               | 
               | Of course it's _possible_ , I'm just saying it's not (and
               | can never be) _free_.  "Free for consumers" simply means
               | somebody else paid for the costs - or more likely, the
               | consumer paid the costs through taxes rather than at the
               | store. You will always have input costs to produce an
               | output, and these will not be negligible.
               | 
               | Just a few points on what you said, and these are not
               | "accounting details": (1) Solar energy is not free - you
               | need to build, install, and maintain panels and a power
               | grid. (2) Of course you can reduce fertiliser, organic
               | farming does so and takes ~20% yield decrease (depending
               | on the crop). But then you have higher labour and machine
               | costs to control weeds, and an overall higher per-hectare
               | price. (3) Food processing matters because you probably
               | don't want to spend most of your day milling your grain
               | ration to make flour that you can then bake into bread.
               | Ditto for other types of staple foods (you want to make
               | your own sausages?). (On a historical side-note, here's a
               | write-up of how ancient food systems worked:
               | https://acoup.blog/2020/08/06/collections-bread-how-did-
               | they...).
               | 
               | Bottom line: Food systems are incredibly complex!
        
             | BobaFloutist wrote:
             | Pretty sure the devil's in the distribution.
             | 
             | Nuts also take enormous amounts of water, which is a pretty
             | big problem where they're grown.
        
               | GeoAtreides wrote:
               | Nuts would require the same amount water regardless of
               | whatever economic system they're grown under. Maybe we
               | can reduce the amount of water going to red meat and use
               | it for nuts?
               | 
               | Big centers, like Costco, could serve as distribution
               | centers; while software can handle the rationing.
        
               | BobaFloutist wrote:
               | It's not the economic system they're grown under, it's
               | the geographic locations and their propensity for
               | drought.
        
           | pvaldes wrote:
           | > modern agriculture can provide enough grains and legumes to
           | feed somebody for around 30 cents per day
           | 
           | This just 30 cents for feeding are not real. Wheat is not the
           | same as bread. It must be processed. Baking bread for 100,000
           | people will require also a lot of energy and water that
           | aren't free normally. Would be 30 + X cents.
        
             | anfilt wrote:
             | Where do you think the term daily grind comes from. People
             | used to grind their wheat everyday and then use it for
             | cooking/baking.
        
         | adwn wrote:
         | > _They all seem to be based on this assumption that
         | traditional farming /food production is antiquated and
         | inefficient, and that what the industry needs is clever
         | outsiders to come in and re-invent it with the latest
         | technologies. And they all just seem to go nowhere._
         | 
         | * The car wasn't invented by insiders from the horse-drawn
         | carriage industry.
         | 
         | * Electric lighting wasn't invented by insiders from the candle
         | industry.
         | 
         | * Airplanes weren't invented by insiders from the balloon
         | industry.
         | 
         | * The development of the modern smartphone wasn't driven by
         | insiders from the mobile phone industry.
         | 
         | * The development of reusable orbital rockets wasn't driven by
         | insiders from the rocket industry.
         | 
         | > _And in my view it 's all based on a flawed premise: that
         | farming needs any kind of technological revolution. It just
         | doesn't. It's mostly fine._
         | 
         | That's exactly the kind of bias that makes industry insiders
         | (usually) unable to revolutionize their own field. Sure, many
         | outsiders will fail, but they'll at least try, and one of them
         | might actually succeed.
         | 
         |  _However_ , I believe it can be very beneficial - maybe even
         | essential - to have experienced advisors from the established
         | industry, provided that they haven't lost the ability to see
         | and recognize the problems and inefficiencies of "doing it the
         | old way".
        
         | at_a_remove wrote:
         | I think you're _mostly_ right, but the weed-killing laser
         | robots are less about efficiency and more about herbicides and
         | pesticides. Those are a large market and diverting money from
         | that to weed-killing laser robots could be a big payday for
         | somebody.
        
         | oneshtein wrote:
         | > And in my view it's all based on a flawed premise: that
         | farming needs any kind of technological revolution. It just
         | doesn't. It's mostly fine.
         | 
         | Modern agriculture is good at producing of astonishing
         | quantities of calorie-rich food, which makes people obese
         | because of lack of nutrients. 4.7M dies _per year_ because of
         | obesity, which, of course, is not a problem for those, who
         | produces bland food.
        
         | matthewdgreen wrote:
         | The weed-killing robot products seem qualitatively different
         | from the other tech, assuming it can be scaled. We probably
         | should develop a technological alternative to massive
         | herbicidal over-use, and computer vision stands a chance of
         | being cheap enough to provide it.
        
           | alan-crowe wrote:
           | My reference point for this kind of thing is the video
           | cassette recorder (VCR). Trusting to memory I think that they
           | entered the consumer market at around $700 and were down to
           | around $100 by the time they were obsolete. But before they
           | reached the consumer market, they were a super-expensive
           | professional item. Getting helical scan VCRs (a high
           | precision, complicated electro-mechanical technology) to the
           | consumer market involved impossible price reductions, just to
           | reach the consume price point of $700. I never expected
           | further big price reductions to follow and was wrong.
           | 
           | A weed killing laser robot seems obviously stupid - an
           | expensive electro-mechanical system generating trivial value
           | with each weed zapped. There is no way to get the price down
           | low enough for this to make sense. But CD players have servo
           | control of the tracking and focus of the laser. Much lower
           | power than needed for weed wacking, but much faster and more
           | accurate than needed and _very cheap_.
           | https://www.youtube.com/watch?v=wplLkxBsqQo Adequate cameras
           | are cheap enough. AI vision processing is on a roll and we
           | can look forward to huge price falls. The technology looks
           | promising from the outside.
        
             | BobaFloutist wrote:
             | My reference point is electric cars. They were a complete
             | non-starter, all but physically impossible because the
             | energy density of batteries was so incredibly much lower
             | than that of gas.
             | 
             | Then batteries got better, and hybrids came out that had
             | dramatically better mileage than ICE cars. But they were
             | expensive, and looked weird, and electric cars still
             | weren't possible.
             | 
             | Then electric cars came out that were expensive, and low
             | range, but pretty viable for city driving. But the range
             | would never match ICE cars, and they'd always be to
             | expensive.
             | 
             | We're now at a point where the infrastructure and economics
             | hasn't caught up, and the range is still arguably a little
             | low for super long road trips, but once we get working fast
             | chargers saturating most transit corridors, and once we get
             | cheaper, smaller cars offered, we'll be pretty much there.
             | 
             | From "The physics really just don't seem to add up" to
             | "Well they're a little pricey" in, what, thirty years?
        
             | guidoism wrote:
             | I honestly can't imagine a future where we don't have
             | robots tending to each individual plant coming out of the
             | ground like that one plant is the most important thing in
             | the world.
             | 
             | We currently treat an entire field as one uniform thing
             | because that's the cheapest way to do it. We plant in rows
             | to allow our simple machines to operate on them. We drive
             | massive combines up and down the field. We spray the entire
             | field uniformly.
             | 
             | I think there's a move in the precision farming world to
             | using remote sensing imaging to treat smaller tracts of
             | land (like an acre) separately. But at some point the
             | technology will be cheap enough to focus in on each
             | individual plant.
             | 
             | Clearly there's some extra growth that each plant would
             | have if it would treated really well and harvested at the
             | perfect time. That's the opportunity. The cost is
             | developing swarms of robots that go up and down the fields
             | 24 hours a day checking on soil moisture, leaf disease,
             | weeds and doing what it needs to tend to that plant. I
             | think the hardware already exists and is cheap enough. It's
             | now just a matter of developing the software (yes, the
             | devil is in the word "just").
             | 
             | If there are 10 plants per square meter and we give the
             | robot 1 minute per plant, and there are 10,000 square
             | meters in a hectare, then we will need 70 robots to tend an
             | entire hectare in a single 24 hour period. That's the sort
             | of math that I've been thinking of.
        
         | jondwillis wrote:
         | As a journeyman gardener, I have really been interested in how
         | to scale up no/low-till, no/low herbicide and pesticide,
         | regenerative soil practices.
         | 
         | From what I have seen so far, I think the market forces (e.g.
         | most food people eat is unconscious, taken for granted, is a
         | total commodity) are a major driver of the status quo.
         | 
         | Why improve your negative externality industrial practices when
         | you can get organic certified, get your product in Amazon Whole
         | Foods, and outcompete more "ethical" growers?
        
         | cushychicken wrote:
         | _...these issues aren 't going to be solved by outsiders with
         | messiah complexes coming in and telling established
         | growers/experts that they're wrong/stupid, they'll be solved
         | via unglamorous work over many years by people who really
         | understand the field._
         | 
         | Couldn't have said it better myself, as a former ag tech
         | employee who worked for one of the tech god complex people.
        
         | hengheng wrote:
         | > the ideas that keep coming up over and over are vertical
         | farming, weed-killing laser robots and insect protein.
         | 
         | Ah, are drones finally gone? I'd love to tell farmers things
         | about their land that I saw from above which they already know,
         | for a horrendous price, and fly at a time that's no use to
         | them.
        
         | xhkkffbf wrote:
         | Not exactly. I've entertained the idea of vertical farming
         | because it can make fresh food possible in the core of the
         | densest cities. It can also reuse energy for heating buildings
         | to heat greenhouses. So it's an energy play.
         | 
         | Laser weed killing isn't just about efficiency. It could mean
         | eliminating the pesticides and the diseases they may be
         | causing.
         | 
         | Insect protein seems to be loved by the vegetarians who don't
         | see eating insects like eating beef.
         | 
         | In other words, efficiency is only part of the mix.
        
         | tivert wrote:
         | > When I see the new ag-tech startups coming out of
         | accelerators or being established by supposedly seasoned
         | entrepreneurs, the ideas that keep coming up over and over are
         | vertical farming, weed-killing laser robots and insect protein.
         | 
         | > They all seem to be based on this assumption that traditional
         | farming/food production is antiquated and inefficient, and that
         | what the industry needs is clever outsiders to come in and re-
         | invent it with the latest technologies. And they all just seem
         | to go nowhere.
         | 
         | It's also based on an arrogant assumption that SV techies are
         | smart, _everyone else is stupid_ , and all you need to do to
         | fix a problem is throw some techies with a bad cases of
         | Engineer's Disease at it to "disrupt" the industry.
         | 
         | > ...these issues aren't going to be solved by outsiders with
         | messiah complexes coming in and telling established
         | growers/experts that they're wrong/stupid, they'll be solved
         | via unglamorous work over many years by people who really
         | understand the field.
         | 
         | That's a message that every software engineer needs to be
         | reminded of daily. There's a serious problem with respecting
         | the expertise and knowledge of people in other domains.
        
         | VoodooJuJu wrote:
         | It's a problem with so many startups.
         | 
         | Some arrogant observer sees an industry from the outside, makes
         | assumptions about it, maybe catches a good wave due to investor
         | money, then unsurprisingly flounders, because they didn't
         | approach the problem as an insider with skin in the game,
         | tackling a known problem with known customers. No, they did it
         | as an outsider, with no tangible knowledge of the problem or
         | the industry. And they're arrogant because among the
         | assumptions they've made is that the incumbents are stupid.
         | Especially if it's agriculture, "Oh I can do this so much
         | better than those dumb hicks fooling around in the dirt."
         | 
         | Reality sends these failed entrepreneurs home with a bruised
         | ego, and hopefully newfound humility.
        
         | mensetmanusman wrote:
         | If the world bans certain chemicals for *icides etc., what is
         | the risk that clean vertical farming is required?
         | 
         | I'm long term positive on vertical farming, I just assume it
         | requires a future of unlimited energy backed by nuclear
         | fusion/fission.
        
       | pard68 wrote:
       | I worked for a hydroponic tech startup, in no world is it cost
       | effective if you're a large company. Small scale in a basement or
       | backyard, yes, but this stuff doesn't scale, largely because it's
       | priced for the marijuana industry. If you are growing lettuce
       | with your hydroponics equipment that you paid weed prices for,
       | you will never see your way out of the red.
        
         | BobaFloutist wrote:
         | But is that the cost of fabrication, or the cost of off-the-
         | shelf? Like you said it's priced for the marijuana industry,
         | but if you scale up enough you can make your own manufacturing
         | deals, no?
        
         | shellfishgene wrote:
         | There are large companies that produce hydroponic lettuce
         | commercially, and have for a long time, making good profits.
        
       | ensocode wrote:
       | The idea of vertical farming doesn't really appeal to me. I mean
       | it sounds efficient, but as we see we are throwing electricity to
       | simulate natural processes. With all the organic hype isn't there
       | a much higher demand on traditional grown food in an organic way.
       | The idea of growing food in a city laboratory seems counter-
       | intuitive to me. Isn't there much more market in developing
       | supportive technology for efficient classic organic farming? Or
       | am I completely wrong here?
        
       | braza wrote:
       | https://archive.is/brXAt
        
       | thelastgallon wrote:
       | Vertical farming is based on the premise that land is no longer
       | available. Technology can be used to free up land from
       | understanding where it is wasted. We waste ~160 million acres for
       | biofuels[1]. 60 million acres just in the US[2].
       | 
       | A small fraction of this land can be solar PV, or even zero[4].
       | You can drive about 150 times as far from a solar-powered
       | electric car compared to using corn bioethanol[3].
       | 
       | Switching to EVs starts a virtuous cycle of (1) accelerating
       | renewables (EVs are parked >90% of the time, have flexible
       | demand, perfect for solar/wind), (2) freeing up 160 million acres
       | of land and the associated water usage, fertilizer, etc (3)
       | Freeing up water usage, 47.5 trillion gallons (just in US!), 40%
       | of water withdrawals[5,6]. Availability of this 40% water allows
       | us to farm a lot more land than whats possible currently. EVs +
       | renewables will also free up 40% of global shipping, stop 10
       | million deaths from air pollution and save us trillions in fossil
       | fuel subsidies [7,8,9].
       | 
       | ---
       | 
       | [1] For bioethanol and biodiesel combined, total land use
       | worldwide is at least 155.47 million acres:
       | https://hungermath.wordpress.com/2015/10/29/how-much-farmlan...
       | 
       | [2] The US uses 60 million acres for biofuels (most of it for
       | corn). That's 25 million hectares. This is about the size of the
       | United Kingdom:
       | https://cfpub.epa.gov/ncea/biofuels/recordisplay.cfm?deid=35...
       | 
       | [3] https://www.sustainabilitybynumbers.com/p/us-corn-biofuels
       | 
       | [4] Solar land usage can be zero from agrivoltaics and from not
       | using farm land at all, covering water bodies (lakes, reservoirs)
       | or land along the highways.
       | 
       | [5]https://www.eia.gov/todayinenergy/detail.php?id=50698
       | 
       | [6]According to the U.S. Geological Survey, electric power
       | generators are the largest source of U.S. water withdrawals and
       | account for about 40% of total water withdrawals in the United
       | States: https://www.eia.gov/todayinenergy/detail.php?id=37453
       | 
       | [7]https://qz.com/2113243/forty-percent-of-all-shipping-
       | cargo-c...
       | 
       | [8]Air Pollution Kills 10 Million People a Year. Why Do We Accept
       | That as Normal?:
       | https://www.nytimes.com/2022/07/08/opinion/environment/air-p...
       | 
       | [9]https://www.axios.com/2023/08/25/oil-government-subsidies
        
       | tyho wrote:
       | I don't understand vertical farming for anything other than crops
       | that aren't eaten for their calorie content.
       | 
       | To me, it seems like an expensive way to increase the land needed
       | to grow food. Land use is increased, assuming the energy to light
       | the greenhouse comes from solar panels. You need ~ 10 m^2 of
       | solar panels to provide 1 m^2 of sun-equivalent light, sure there
       | might be some optimization to be done with wavelengths and
       | intensity, but I haven't seen anything to indicate you could ever
       | break even.
       | 
       | Why build a solar farm to convert light to electricity, then a
       | big greenhouse where that electricity is converted back into
       | light? Just plant the crops where you were going to put the solar
       | panels!
        
       | byyll wrote:
       | It doesn't work, stop trying and stop falling for it.
       | 
       | Food grown in soil and in sun has more nutrients than anything
       | vertically grown with artificial lamps and no soil, just water.
        
         | RugnirViking wrote:
         | It can and does work, its just this company was incompetent and
         | arrogant as covered by the article.
         | 
         | Artificial lamps provide the same uv light that the sun does.
         | The "just water" is regularly cycled with nutrients because yes
         | plants need those. Different crops do better or worse with
         | this. It's already used at scale for certain crops, ironically
         | often because it decreases water usage (evaporation losses on
         | large fields are enormous, plus runoff)
        
       | mountaintimefrm wrote:
       | The most successful form of vertical farming is agroforestry, or
       | tree-based agriculture. It provides habitat, shade, carbon
       | sequestration, and water retention while raising per acre
       | productivity over that of 2-D cropping. Agroforestry is a well
       | studied, widely implemented practice that big talking green tech
       | "big thinkers" tend to ignore if not openly scoff at.
        
       | ThePhysicist wrote:
       | I mean in summer, the sun delivers almost 100,000 Lumen / m2 to
       | crops _for free_ , you'll have a hard time competing with that
       | alone using indoor LED lighting, which has efficiencies of around
       | 200 Lumen / Watt. Of course you don't need the full sunlight to
       | grow crops but anyone with an aquarium can tell you that even
       | keeping a very small number of plants thriving using artificial
       | light and nutrients isn't cheap. So many other factors like the
       | price of real estate in cities and the logistics seem to doom
       | these indoor farming companies as well, I can't imagine they will
       | ever serve anything but a niche market. There wasn't even real
       | innovation here, Ag-focused countries like Spain and the
       | Netherlands have the most efficient growing processes figured out
       | for a long time, so all this vertical farming stuff was
       | nonsensical from the beginning. Savings in transportation costs
       | can't possibly offset the other costs either.
       | 
       | So really the only surprising thing is how long they managed to
       | keep alive without producing anything of value. I guess what
       | really killed them in the end was the end of dumb and cheap
       | money.
        
       | lfmunoz4 wrote:
       | Wonder how much money the founders walked away with
        
       | iancmceachern wrote:
       | I got caught up in this. I even had several meetings with Caleb
       | Harper. In the end a co-founder and I had a provisional patent on
       | a wifi controlled relay ac power strip before they were
       | ubiquitous. He chose to not pursue the patent and ended up
       | patenting a bunch of software nonsense that's not dependable or
       | understandable or usable. Meanwhile the folks making the power
       | strip are doing well. There are some ag focused ones, check out
       | Amazon.
       | 
       | In the end it was like a lot of VC cycles I've been through, all
       | hat no cowboy.
        
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