[HN Gopher] Arena Group fires CEO in wake of Sports Illustrated ...
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       Arena Group fires CEO in wake of Sports Illustrated AI articles
       scandal
        
       Author : dpflan
       Score  : 61 points
       Date   : 2023-12-12 16:42 UTC (6 hours ago)
        
 (HTM) web link (www.theguardian.com)
 (TXT) w3m dump (www.theguardian.com)
        
       | dpflan wrote:
       | HN Post about the spotted article(s) 2 weeks ago:
       | https://news.ycombinator.com/item?id=38436516
       | 
       | And wow, the new interim CEO: """ Bhargava is the founder of the
       | company behind the 5-Hour Energy Drink product. """
        
         | mistrial9 wrote:
         | I have heard that guy speak - he does seem to show some
         | leadership quality and also business integrity to some extent.
         | give him a chance :-)
        
           | dpflan wrote:
           | At least 5-hours tenure or units of 5-hours? ;)
        
           | 1123581321 wrote:
           | I also have a positive impression of him, from past
           | interviews. Seems relatively humble. I've never tried the
           | product.
        
         | rchaud wrote:
         | He's the majority shareholder of Arena Group, SI's parent
         | company. Makes sense to have him as interim. Not sure why they
         | left that out.
        
           | dpflan wrote:
           | Crucial info, thank you.
        
         | hyggetrold wrote:
         | _> Bhargava is the founder of the company behind the 5-Hour
         | Energy Drink product._
         | 
         | I'm not a fan of 5-hour energy but I heard Bhargava interviewed
         | on a podcast and he seems like an interesting and unusual
         | person. He spent 5-7 years in a Buddhist monastery I think? In
         | any case, got a good impression of him.
        
       | saintkaye wrote:
       | The pub was failing and the CEO took an innovation risk that in
       | its near outcome changes the economics of a dying business. He
       | should be admired not fired.
        
         | mvdtnz wrote:
         | He broke the trust of his readers and his board.
        
         | jjulius wrote:
         | >He should be admired not fired.
         | 
         | That depends entirely upon one's definition of "admirable".
         | Personally, if the act requires one to be deceitful (eg, lying
         | about the fact that your writers aren't writers), then that's
         | not very admirable at all to me. If that's what _you_ find
         | admirable, well... alrighty then.
        
         | test098 wrote:
         | nobody wants "innovation risks" when it comes to truth and
         | ethics in journalism.
        
         | fullshark wrote:
         | I'd agree IF he didn't pretend the AI written articles were
         | actually written by humans with fabricated biographies.
        
       | spaceman_2020 wrote:
       | Who ratted him out? Or could the readers tell?
        
         | CharlesW wrote:
         | TFA answers this in paragraphs 3-4.
        
           | akprasad wrote:
           | Quoted:
           | 
           | > The release did not mention the AI scandal from November,
           | which was spurred by an investigative report published by the
           | science and technology news publication Futurism. Earlier
           | this year, a round of layoffs hit the magazine shortly after
           | the Arena Group's CEO and chairman, Ross Levinsohn, announced
           | the company's incorporation of AI. Sports Illustrated accused
           | of publishing articles written by AI Read more
           | 
           | > Among fake profiles uncovered by Futurism was that of
           | purported author "Sora Tanaka" which claims she is a product
           | reviewer. The page said: "Sora has always been a fitness
           | guru, and loves to try different foods and drinks. Ms Tanaka
           | is thrilled to bring her fitness and nutritional expertise to
           | the Product Reviews Team, and promises to bring you nothing
           | but the best of the best."
           | 
           | > Tanaka is not a real person.
        
             | DonHopkins wrote:
             | Tanaka is saving her money for finger reduction and ear
             | balancing surgery.
        
         | nuz wrote:
         | They were using stylegan faces for the profiles. It's pretty
         | obvious. (Had they not used those they probably would have
         | gotten away with it though.)
        
         | darth_avocado wrote:
         | More than that, does it matter? What difference does it make,
         | considering that most content created these days is mediocre
         | opinion pieces.
        
       | bko wrote:
       | 70 years ago there was a job for someone to stand in an elevator
       | and press a button for the rider.
       | 
       | Today we have jobs for people to rearticulate box scores.
       | 
       | If a computer can do it adequately it should be done by a
       | computer. I don't want to bring back the button pusher and I'm
       | okay with ai authors. But they really shouldn't lie about it
        
         | genedan wrote:
         | There are still elevators like that in the Fine Arts Building
         | in Chicago. In addition to the elevators, it's a great place to
         | be if you're a musician. There are studios, practice rooms, and
         | musical instrument shops too.
        
           | bobthecowboy wrote:
           | > If a computer can do it adequately it should be done by a
           | computer
           | 
           | Wasn't there recently some entirely AI "musician"? I'm
           | guessing the person you're replying to doesn't see an ongoing
           | need for musicians either.
        
         | vlovich123 wrote:
         | > But they really shouldn't lie about it
         | 
         | If you can't tell then what's the problem? If you can what's
         | the problem?
         | 
         | I have bigger problems with everyday lies that already happen
         | that are treated as "normal". For example, advertising a price
         | cut as if there's a discount by raising the everyday price and
         | discounting to the previous everyday price, using
         | celebrities/influencers to promote products, paying for product
         | reviews in some way, etc etc.
        
           | longbrass wrote:
           | And these lies are not something that AI can be trusted to
           | reveal, but a journalist can.
        
             | vlovich123 wrote:
             | Ummm... what? Can you point to one major publication that
             | is trying to cover this? Media corporations can control the
             | narrative by controlling who they hire. It's more expensive
             | but they've been doing it for a long time so there's
             | institutional knowledge. Also, these same companies make
             | their money on advertising so explain to me why you'd trust
             | them to go after their sole remaining revenue stream?
        
         | rchaud wrote:
         | > 70 years ago there was a job for someone to stand in an
         | elevator and press a button for the rider. Today we have jobs
         | for people to rearticulate box scores.
         | 
         | You might need such an assistant to summarize a Sports
         | Illustrated issue; doesn't seem like you have any familiarity
         | with it.
        
       | dougb5 wrote:
       | The article goes on to contradict itself, saying that Arena cites
       | different reasons for the firing, and also that it denies the
       | articles were "AI-generated" in the first place (the explanation
       | they give is pseudonymous contractors). The headline would seem
       | to be technically accurate but wildly misleading.
        
         | DonHopkins wrote:
         | Not their fault! The reasons for the firing and the denial were
         | AI-generated.
        
       | Doctor_Fegg wrote:
       | Levinsohn has a colourful history. Per Wikipedia:
       | 
       | > From 2001 to 2005, Levinsohn was senior vice president and
       | general manager at Fox Sports Interactive Media, a division of
       | News Corporation.[9] In late 2004, he was named president of Fox
       | Interactive Media and oversaw a controversial, and arguably
       | fraudulent, acquisition of MySpace for $580 million.[10]
       | Levinsohn resigned from News Corp. in November 2006 and was
       | replaced by his cousin.[11]
       | 
       | > Levinsohn led Yahoo for two months as interim CEO in 2012.
       | After the board of directors passed him over for the permanent
       | CEO position, hiring Google executive Marissa Mayer, Levinsohn
       | left the company.[18]
       | 
       | > In 2014, Levinsohn became executive chairman of Scout Media, a
       | sports digital media network.[20] The firm filed for Chapter 11
       | bankruptcy protection in 2016, seeking approval to sell what
       | remained of the business at auction.[21][22] Levinsohn and
       | Heckman were named as defendants in a shareholder lawsuit filed
       | in 2017, in federal court.[23]
       | 
       | > On 21 August 2017, Levinsohn was named the publisher and CEO of
       | the Los Angeles Times by tronc, replacing Davan Maharaj.[24]
       | Levinsohn was placed on unpaid leave in January 2018, after
       | reports of two sexual harassment lawsuits, 'frat house' behavior
       | and questionable decisions on the job from interviews with 26
       | former colleagues and associates.[27][28] A law firm hired by
       | Tronc to investigate the sexual harassment claims found no
       | wrongdoing after a three-week investigation.[26][29]
       | 
       | The Guardian article is a bit handwavy about the AI connection
       | but I don't think there's any evidence that this led to
       | Levinsohn's undoing. Maven/Arena has been a... challenging
       | company for some time.
        
         | dpflan wrote:
         | Thanks for perspective, what do you make of the other noted
         | departures?
         | 
         | """ Last week Arena terminated the employment of operations
         | president and COO Andrew Kraft, media president Rob Barrett,
         | and corporate counsel Julie Fenster. """
        
       | floren wrote:
       | I assume leadership at other publications will learn from this --
       | learn that you should take greater care not to get _caught_
       | publishing AI articles.
        
       | khazhoux wrote:
       | The number of execs that got canned suggests this was not about
       | AI articles.
        
         | madamelic wrote:
         | It does strike me as ironic that they fired him after a meeting
         | about cutting costs and increasing operating efficiencies.
         | 
         | I would guess AI authors would do both. There has to be more to
         | the story for sure.
        
         | ProllyInfamous wrote:
         | Was it, rather, about AI Executives?
         | 
         | Cause I BELIEVE in the future.
         | 
         | -Common B. Citizen
        
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       (page generated 2023-12-12 23:01 UTC)