[HN Gopher] The Languages of Media - Advertising Techniques
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The Languages of Media - Advertising Techniques
Author : yamrzou
Score : 43 points
Date : 2023-12-04 12:32 UTC (1 days ago)
(HTM) web link (books.lib.uoguelph.ca)
(TXT) w3m dump (books.lib.uoguelph.ca)
| Biologist123 wrote:
| I'm very enthusiastic about the possibility that someone will
| shortly build an AI plugin that identifies use of propaganda and
| "advertising techniques" as I browse the web. A lot of this stuff
| flies under my radar and having a guide to help me out is
| something I would really value, for me and my children.
|
| I should add I've checked out whether ChatGPT can do this, and
| discovered it can do a reasonable job - even back in the days of
| 3.5.
| ssivark wrote:
| How did you use ChatGPT for this?
| Biologist123 wrote:
| I gave it a piece of text from a Guardian op ed and asked it
| to identify the rhetorical devices used in the piece.
|
| I suspect it would be possible to now create a GPT by
| uploading a file listing the various rhetorical/propaganda
| tricks deployed in media and then asking the GPT to analyse
| submitted text from that perspective.
| graphe wrote:
| At that point, you should ask yourself what is the function
| of news? The whole of information is editorial. Aside from
| technical information which is factual, even discussing
| 'kinds of' news is biased.
|
| You could maybe aggregate biased news like "trump supporter
| did this" or "patriot did that" and it would just tell you
| "someone was shot in a place you never heard of".
| droopyEyelids wrote:
| Fun article. The Weasel Words technique is what I notice most in
| my day to day life. Here are two of my favorite examples:
|
| 1) Sales advertised as _" Save up to x%"_... This means the
| _most_ you can possibly save is x%. Saving zero percent
| definitely is definitely a possibility! Hell, they could say a
| price increase is a savings of a negative precent.
|
| 2) On some diaper packaging it says _" Guaranteed to prevent up
| to 100% of leaks!"_ I had to do a double take when I read that.
| Was it written as a joke? Because I had to laugh. A bare onesie
| with no diaper at all could make the same claim!
| Veserv wrote:
| Good old Monkey's Paw truth. Technically true, but
| substantially false.
|
| It really should be fraud if you have to defend yourself in
| court by saying: "Well, technically...".
|
| A marketing can be useful if it is meant to inform. However, a
| marketing organization spending their time focus grouping a
| statement until the average listener comes to the wrong,
| overstated conclusion is the definition of deliberate deception
| meant to bewilder and confuse.
|
| The standard we should demand is that marketing must
| deliberately aim to inform. They must focus group until the
| average listener comes to the correct or understated
| conclusion. A failure to do so (when expending serious
| marketing resources) should be counted as fraud.
|
| We should demand marketing be held to moral standards higher
| than a Monkey's Paw.
| RcouF1uZ4gsC wrote:
| I also love the mathematical tautologies.
|
| (On a 14 oz container) Now with 40% more than 10 oz.
|
| Or on a urinal 1 liter per flush urinal:
|
| Uses just a quarter of the water as a gallon per flush urinal.
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