[HN Gopher] A new approach to domain ranking
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       A new approach to domain ranking
        
       Author : luu
       Score  : 191 points
       Date   : 2023-12-03 03:34 UTC (19 hours ago)
        
 (HTM) web link (www.marginalia.nu)
 (TXT) w3m dump (www.marginalia.nu)
        
       | solardev wrote:
       | What are the details? The sample page just 404s
        
         | ipaddr wrote:
         | cosine similarity approach is better than PageRank
        
           | vasco wrote:
           | The whole post could be this line!
        
             | altdataseller wrote:
             | To be fair they are two different metrics. Pagerabk
             | measures how authoritative a page is. The cosine metric is
             | for measuring how similar a page is to another one
        
           | marginalia_nu wrote:
           | It's still fundamentally PageRank though, it just gets fed
           | website similarities instead of links.
        
             | ipaddr wrote:
             | Not my opinion only a summary for parent who couldn't load
             | page
        
         | bayesianbot wrote:
         | There's details in the first linked See Also -post:
         | https://www.marginalia.nu/log/69-creepy-website-similarity/
        
           | solardev wrote:
           | Ah, thanks!
        
           | asicsp wrote:
           | Discussion for the similarity post:
           | https://news.ycombinator.com/item?id=34143101
        
         | marginalia_nu wrote:
         | I migrated the blog over to Hugo a while back and I think I
         | lost the data. But no worry, the wayback machine's got a
         | snapshot:
         | 
         | https://web.archive.org/web/20230217165734/https://www.margi...
        
       | robbomacrae wrote:
       | In 2012 I was trying to turn my PhD thesis into a product for a
       | better guitar tab and song lyrics search engine. The method was
       | precisely this: use cosine similarity on the content itself
       | (musical instructions parsed from the tabs or the tokens of the
       | lyrics).
       | 
       | This way I wasn't just able to get much better results searching
       | than with PageRank but there was another benefit byproduct of
       | this approach in that you could cluster the results and choose a
       | distinct separate cluster for each subsequent result. With google
       | you would not just get bad results at number 1 but results 1-20
       | would be near duplicates of just a few distinct efforts.
       | 
       | Unfortunately I was a terrible software engineer back then and
       | had much to learn about making a product.
        
       | janalsncm wrote:
       | The author describes calculating cosine similarity of high
       | dimensional vectors. If these are sparse binary vectors why not
       | just store a list of nonzero indexes instead? That way your
       | "similarity" is just the length of the intersection of the two
       | sets of indexes. Maybe I'm missing something.
        
         | azornathogron wrote:
         | You seem to be missing that that's already how it's
         | implemented.
         | 
         | https://www.marginalia.nu/log/69-creepy-website-similarity/
        
         | marginalia_nu wrote:
         | Yes, that's how it's done.
         | 
         | A dense (bitmap) representation of matrix wouldn't fit in
         | memory, would require about a PB of RAM unless my napkin math
         | is off. The cardinality of this dataset is in the 100s of
         | millions.
         | 
         | (An additional detail is I'm actually using a tiny fixed width
         | bloom filter to make it go even faster)
        
       | jart wrote:
       | Looking at
       | https://explore2.marginalia.nu/search?domain=simonwillison.n...
       | now that's an interesting service. The web has felt isolating
       | since it became commercialized. Bloggers are living in the Google
       | dark ages right now. Having information like this be readily
       | accessible could help us find each other and get the band back
       | together. The open web can be reborn.
        
         | masfuerte wrote:
         | The current incarnation of diveintomark.org really doesn't
         | belong in that list. The original went offline more than a
         | decade ago.
        
           | marginalia_nu wrote:
           | Yes, explore2 is just a demo; an unfiltered listing of the
           | output of this algorithm. For better or worse, it has no
           | concept of dead links. If and when I product it it needs to
           | hook into the search engine's link database better.
        
         | marginalia_nu wrote:
         | Yeah, this is basically what I've been trying to show people
         | for the last few years. There's still so much wild Internet out
         | there if you go looking for it.
        
       | nemoniac wrote:
       | It gives plausible results for websites similar to HN.
       | 
       | https://explore2.marginalia.nu/search?domain=news.ycombinato...
        
       | jakearmitage wrote:
       | I love the random page:
       | https://search.marginalia.nu/explore/random
       | 
       | This makes me feel in the old open web again.
        
       | renegat0x0 wrote:
       | I have searches the github repo for information for page ranking.
       | 
       | I am newbie in SEO. I would grately appreciate if marginalia
       | provided clean readme about it, about their algorithm.
       | 
       | At marginalia search front page we have access to search
       | keywords, page algorithm is important enough to be at least
       | discussed on layman terms.
       | 
       | How to optimize page, so it could have a high ranking?
       | 
       | I undestand this could be in the code documentation, but I have
       | not yet checked it, sorry.
        
         | dleeftink wrote:
         | Not sure if serious? From the post:
         | 
         | > This new approach seems remarkably resistant to existing
         | pagerank manipulation techniques
        
         | hliyan wrote:
         | The algorithm does not exist to be manipulated in that way. In
         | fact, the article ends with "This new approach seems remarkably
         | resistant to existing pagerank manipulation techniques". It is
         | my opinion (and I know some people will disagree with me) that
         | SEO is harmful and should not exist. Since you're still new to
         | the industry, it might be worthwhile pivoting to a different
         | occupation.
        
           | is_true wrote:
           | If you think about it, a lot of people work in "manipulation
           | techniques"
        
           | renegat0x0 wrote:
           | Hi, I am not familiar that much with page ranking, and
           | terminology. I think that my oryginal questions could have
           | been misunderstood.
           | 
           | I am writing my own web scraper. That is why I am in fact
           | interested in this topic at all.
           | 
           | To distinguish poor pages from better I check HTML pages. I
           | think all scrapers need to do that. I rank pages higher if
           | they contain valid titles, og: fields, etc. Etc.
           | 
           | There is nothing wrong with checking it and asking for what
           | can I do to make my site more scrap friendly.
           | 
           | Thanks,
        
         | marginalia_nu wrote:
         | The way the ranking algorithm works is by comparing the
         | similarity of the inbound links between websites.
         | 
         | So to manipulate the algorithm, you'd need to find an important
         | website, and then find a way of making changes to all the
         | websites that link to that website to add a link to your own
         | website.
        
       | kgbcia wrote:
       | Explore sample data 404
        
         | marginalia_nu wrote:
         | https://web.archive.org/web/20230217165734/https://www.margi...
        
       | marginalia_nu wrote:
       | BTW, if anyone wants to dabble in this problem space, I make
       | among other things the entire link graph available here:
       | https://downloads.marginalia.nu/exports/
       | 
       | (hold my beer as I DDOS my own website by offering multi-gigabyte
       | downloads on the HN front page ;-)
        
         | estebarb wrote:
         | Why don't offer it only via BitTorrent?
        
           | marginalia_nu wrote:
           | Well I mean I could, but it's easier and more convenient to
           | just put them in a directory on the server than go through
           | all the rigmarole of creating a torrent.
        
       | eek2121 wrote:
       | I am surprised nobody has thought about looking into page content
       | itself to help fight spam. If a blog has nothing except paid
       | affiliate links (Amazon, etc.), ads, popups after page loads
       | (news letter signups, etc) then it should probably be down
       | ranked.
       | 
       | I have actually been developing something like that, but it does
       | more, including down ranking certain categories of sites that
       | contain unnecessary filler, such as some recipe sites.
        
         | marginalia_nu wrote:
         | Result ranking takes a lot of variables, and factors like
         | excessive tracking and affiliate links is one of them in my
         | search engine.
         | 
         | You can poke around in the result valuation code here:
         | https://github.com/MarginaliaSearch/MarginaliaSearch/blob/ma...
        
         | freediver wrote:
         | Kagi does this (it is one of the main ranking signals).
        
       | buildbot wrote:
       | Aww, sadly nothing for my own websites!
       | 
       | This is such a great idea, often when I find a small blog or site
       | I want more of it! This is the perfect tool to discover that.
       | It's a clear and straightforward idea in retrospect, as all
       | really great ideas tend to be!
        
         | marginalia_nu wrote:
         | It's not even really particularly new, technorati did this
         | stuff 20 years ago.
        
       | zanethomas wrote:
       | Isn't that Google's original algorithm?
        
         | marginalia_nu wrote:
         | PageRank is. This is a modification of PageRank. The original
         | algorithm calculates the eigenvector of the link graph.
         | 
         | This algorithm uses the same method to calculate an eigenvector
         | in an embedding space based on the similarity of the incident
         | vectors of the link graph.
        
           | zanethomas wrote:
           | Hmmm, odd. I was under the impression they used cosine
           | similarity based on page content. Once upon a time, based on
           | that 'memory', I created a system to bin domain names into
           | categories using cosine similarity. It worked surprising
           | well.
           | 
           | Regardless, well done!
        
             | marginalia_nu wrote:
             | Hmm, seems like something that might be used for
             | deduplication maybe?
        
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       (page generated 2023-12-03 23:02 UTC)