[HN Gopher] Google Chrome will limit ad blockers starting June 2024
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       Google Chrome will limit ad blockers starting June 2024
        
       Author : AlexandrB
       Score  : 174 points
       Date   : 2023-11-21 20:45 UTC (2 hours ago)
        
 (HTM) web link (arstechnica.com)
 (TXT) w3m dump (arstechnica.com)
        
       | edrxty wrote:
       | Wouldn't this be a pretty obvious anti trust violation?
        
         | missedthecue wrote:
         | What is the angle you're thinking of?
        
           | fsckboy wrote:
           | "bundling"
        
           | agloe_dreams wrote:
           | Google owns web browser with monopoly market share. Google
           | uses product with monopoly market share to limit tools that
           | allow a user to block ads that harms their other half...of
           | which they are also a monopoly in. There is a strong argument
           | that they are using a monopoly to control and prevent users
           | from choice to display or not display content, removing their
           | choice to not see Google ads.
           | 
           | I'm not sure that any of this would ever have weight in the
           | US...but it does feel off.
        
           | rurp wrote:
           | Google used billions of dollars from its online ad dominance
           | to gain a monopoly in a different market via Chrome. Google
           | is now using the latter monopoly to juice profits in the
           | former, to the detriment of users.
        
           | wolpoli wrote:
           | I am thinking "A pattern of anti-competitive actions
           | leveraging Google's control in multiple parts of the web
           | ecosystem to limit competition." Will this fly in the US?
        
       | philprx wrote:
       | Last or first nail in the coffin for Google?
       | 
       | Definitely ground for breakup IMHO.
        
         | pianoben wrote:
         | I'd be off of Chrome in a heartbeat if it weren't for all the
         | Google properties required by my work, which themselves cripple
         | non-Chromium browsers. (Looking at _you_ , Meet!)
         | 
         | Firefox, for all of Mozilla's faults, stands head-and-shoulders
         | over Chrome in terms of good and respectful user experience.
        
           | marak830 wrote:
           | Generally isn't a user agent change enough?
        
           | fsckboy wrote:
           | you can use different browsers for Meet and for browsing. I
           | use different browsers for basically everything, tech stuff,
           | reddit and everything more salacious, banking, email
        
           | conradludgate wrote:
           | I use Google meet just fine on Firefox at work. Even video
           | filters work. The only thing I can imagine not being 100% is
           | tab-only sharing
        
             | LesZedCB wrote:
             | woah, filters work now! i am 100% firefox at home and 95%
             | at work, i keep (kept, yay!) chrome for meet so i could
             | blur. thanks for mentioning this!
        
           | matsemann wrote:
           | I use Fx as my daily browser, and for meetings I just open
           | Meet in Chrome.
        
       | ssijak wrote:
       | Just use something that lives outside of the browser and covers
       | blocking at the computer level (or router for the whole home),
       | but I prefer at the computer level if you are up to the blocker
       | being proxy for all https traffic.
       | 
       | But a very small number of people will do that. I was surprised
       | how small is the number of people running any adblocker at all.
        
         | Clamchop wrote:
         | For web browsing, these solutions necessarily cannot be as
         | sophisticated as software running in the browser. They're also
         | much less convenient to install and use.
         | 
         | DNS filters and firewall rules are crude tools by comparison
         | but you can't install uBO on random apps or your TV.
        
           | SCHiM wrote:
           | Not to mention this is an attack on multiple fronts: do you
           | _really_ believe DoH is about privacy?
        
             | kbenson wrote:
             | It both is and it isn't. It moves people from different
             | threat models to a middle ground, and for some people
             | that's worse and for some people it's significantly better.
             | 
             | If you live in the U.S. for most major ISP users it's
             | probably a wash and you're just letting a different party
             | have your info. If you live in a nation that desires to
             | control what you consume online then it probably is a net
             | gain.
        
               | attentive wrote:
               | dnscrypt.org will shuffle between multiple encrypted
               | resolvers. So no single party has your info.
        
           | ssijak wrote:
           | Having adblocker that can monitor all https traffic is very
           | effective, and works on the level of the whole machine.
        
         | babypuncher wrote:
         | DNS adblockers like PiHole are certainly useful, but they don't
         | provide as clean or comprehensive of an experience as a proper
         | ad-blocking extension. For example, bypassing adblock
         | detectors, cleaning up pages that get mangled by the removal of
         | ads, removing ads hosted by the same domain as the desired
         | content, and other things that could never really be
         | accomplished with a domain blocklist.
        
           | city41 wrote:
           | On the flip side they are largely set and forget for all your
           | devices. They also do things like blocking a Roku device from
           | phoning home.
           | 
           | Oh it also does dns over https which is a nice bonus.
        
           | averageRoyalty wrote:
           | Squid proxy with SSL bumping however does solve all those
           | issues.
        
         | rplnt wrote:
         | That option will be gone too. They already tried to go that way
         | this year. They will succeed next time, unless people finally
         | stop using browser made by an advertising company.
        
       | Clubber wrote:
       | Time to limit using Google Chrome.
        
       | lukeschlather wrote:
       | Unfortunately Firefox is just as caught up in enforcing
       | unsolicited web advertising. I have sponsored urlbar suggestions
       | off, but still Firefox enrolled me in a "Weather Suggestions
       | Follow On" "study" which puts sponsored AccuWeather results ahead
       | of normal URL bar autocomplete results.
        
         | danShumway wrote:
         | I get the critique, but "just as"? Really?
         | 
         | It is possible for two things to be bad without pretending that
         | they're equivalent.
         | 
         | And in any case, if you're worried about Firefox, use
         | Librewolf; it will not have sponsored search suggestions. But
         | either option is better than Chrome if you're trying to avoid
         | advertisements.
        
         | frfl wrote:
         | Kind of a stretch to equate these two things.
         | 
         | But honestly it comes down to this: in one you have an option
         | to disable stuff you dont like, in the other you hope there
         | will an option. You can guess which is which.
        
           | lukeschlather wrote:
           | If they change settings at their discretion to enable
           | sponsored results, do I really have an option?
        
             | frfl wrote:
             | Most stuff in Firefox is configurable. So unless you're
             | saying you have found no way to opt-out of what you're
             | describing you don't have a point.
             | 
             | You mention "study", in Firefox's settings
             | (about:preferences#privacy) I can see "Allow Firefox to
             | install and run studies" checkbox.
             | 
             | So yeah, I think you do have an option.
        
               | lukeschlather wrote:
               | I would like to be able to leave studies on to
               | participate without having my trust violated. Part of me
               | is willing to chalk this up to an error, but it feels bad
               | faith and there is a definite pattern of Mozilla adding
               | new intrusions that they know are not welcome without
               | asking.
        
             | danShumway wrote:
             | Comparatively, yes.
             | 
             | Yes, it's annoying to disable Firefox suggestions. The
             | company shouldn't be doing it, it is a violation of trust.
             | Yes, it is hypocritical for Mozilla to talk about privacy
             | and then to run these experiments. But you won't be able to
             | run uBO _at all_ in Chrome.
             | 
             | Even if the settings were getting constantly unchecked over
             | and over, and even if the end result was that you had to
             | check your Firefox settings every single day, that's still
             | a better position to be in than not being able to do
             | anything about the advertising even on a short-term basis.
             | 
             | If I have to constantly remind someone over and over again
             | not to slap me in the face, I am going to be annoyed at
             | that person. That person's behavior is bad. But it's still
             | going to be easier to deal that person than with someone
             | who just starts slapping me and refuses to even temporarily
             | stop no matter what I say or do. I still have more agency
             | when dealing with the first person than I have when dealing
             | with the second.
        
               | lukeschlather wrote:
               | This doesn't feel temporary if I routinely have to study
               | the Firefox settings to find out what new ways they have
               | found to violate my trust.
               | 
               | And actually, I don't really like the idea of ad
               | blockers, they do seem rather bad faith to me. I don't
               | like ads, but Google is ad supported, I do a search, I go
               | to Google, I accept the ads, they're part of the deal.
               | 
               | Firefox though, they get plenty of money from Google when
               | I search via the Firefox search box. If they were having
               | cashflow problems I would understand, but they're going
               | to look for alternative revenue streams from AccuWeather?
               | As if being in bed with Google weren't bad enough they're
               | like "how can we work with more companies that solely
               | exist to gatekeep access to public data." But being in
               | bed with Google at least makes sense, I don't see a
               | better way to provide the service. And similarly for
               | Google, I don't see how they could run YouTube without
               | ads, I get their motivation here.
        
               | danShumway wrote:
               | > This doesn't feel temporary if I routinely have to
               | study the Firefox settings to find out what new ways they
               | have found to violate my trust.
               | 
               | I mentioned this already:
               | 
               | > If I have to constantly remind someone over and over
               | again not to slap me in the face, I am going to be
               | annoyed at that person. That person's behavior is bad.
               | But it's still going to be easier to deal that person
               | than with someone who just starts slapping me and refuses
               | to even temporarily stop no matter what I say or do. I
               | still have more agency when dealing with the first person
               | than I have when dealing with the second.
               | 
               | ---
               | 
               | > And actually, I don't really like the idea of ad
               | blockers, they do seem rather bad faith to me.
               | 
               | Then just say that :) Why come on here and trying to
               | create an equivalence if your actual point is that you
               | don't mind what Chrome is doing? From a privacy and
               | unsolicited advertising point of view, Chrome is worse
               | than Firefox.
               | 
               | If you don't mind unsolicited advertising, then sure, use
               | whatever you want. But it feels vaguely disingenuous to
               | phrase "I'm OK with Google advertising to me" as "there's
               | no point switching to Firefox if you don't want ads."
               | 
               | > Firefox though, they get plenty of money from Google
               | when I search via the Firefox search box.
               | 
               | If your position is that Firefox is flush with cash and
               | doesn't require any additional revenue streams, but you
               | worry that Google is a struggling business that will kill
               | Youtube if you install uBlock Origin, then I have very
               | good news for you about Google's annual profits.
               | 
               | I don't understand someone complaining about Firefox
               | being in bed with Google if they don't have an issue with
               | Google's advertising. The reason we don't like that
               | Firefox is in bed with Google is because _we don 't like
               | Google._ If we liked Google, we might even want the
               | companies to be in bed together.
               | 
               | Similarly, if your view of Mozilla showing unsolicited
               | sponsored content is that they're "getting in bed" with
               | AccuWeather, then I have really bad news about how the
               | entirety of Google Ads as a platform works. If you're
               | morally offended that Firefox is working with one closed
               | down weather forecaster, just wait until you find out
               | that Google is currently taking money from _all_ of the
               | closed down weather forecasters. That is how Google Ads
               | works, Google  "gets in bed" with those companies and
               | shows you sponsored content from those companies whenever
               | you do a web search.
               | 
               | And I understand being upset that Mozilla would do the
               | same thing, but Mozilla is still strictly speaking doing
               | a lot less of this stuff than Google is.
        
         | rurp wrote:
         | I have plenty of complaints about Firefox but equating this to
         | what Google is doing is absurd. Mozilla running an ocassional
         | annoying ad is thousands of times less bad than permanently
         | crippling all content blockers forever.
        
       | ymir_e wrote:
       | How's firefox these days?
       | 
       | On a serious note - I've seen a lot of browser startups lately.
       | 
       | Are there any of them that really stand out?
        
         | shrimp_emoji wrote:
         | I prefer it over Chrome. It's a (mostly) de-botnetted browser
         | that allows deep customization and control.
        
         | LightHugger wrote:
         | I can recommend librewolf, firefox with all the mozilla crap
         | stripped out and good default privacy settings. Can tweak the
         | options easily too if there's anything too annoying.
        
           | Phelinofist wrote:
           | Quoting another HN user regarding librewolf:
           | 
           | > Binaries are unsigned, third party update service, Google
           | safe browsing disabled unless you build from source, running
           | unusual browser setups can actually make you more distinctive
           | online, unencrypted DNS by default, speed of security patches
           | is slower than base Firefox, etc.
        
             | babypuncher wrote:
             | Yeah I like what LibreWolf is doing, but it seems more
             | reasonable to just disable the Firefox features you don't
             | like.
        
             | oynqr wrote:
             | All of those except the last one are positives.
        
           | chikenf00t wrote:
           | Librewolf is great, but an easy way to lock down regular
           | Firefox is to generate a profile on something like
           | ffprofile.com and replace the default config.
        
         | isaacremuant wrote:
         | Better than chrome, like always. Customizable and better at ram
         | consumption.
         | 
         | It's always good to have a backup besides chrome/Firefox, in
         | case Mozilla decides to commit yet another absurd move due to
         | weird political trends.
        
         | jonathanlb wrote:
         | It's my daily driver, but it's energy inefficient on my Macbook
         | Pro compared to Safari.
        
         | bearjaws wrote:
         | Been my daily driver since 2021 and its rock solid, performance
         | is maybe 5-10% slower.
         | 
         | Theres only one site I know of that doesn't 100% work in it,
         | thankfully its not one I use all the time.
        
         | irrational wrote:
         | It's been my browser for both web development and personal
         | browsing for more years than I can remember. It is terrific. I
         | don't even have chrome installed on any of my computers.
        
         | criswell wrote:
         | I really like Arc. Takes some getting used to but worth the
         | adjustment I think.
        
           | mooooooooooooo wrote:
           | Arc had terrible adblocking out of the gate, I tried it out
           | and immediately went back to Brave
        
         | e2le wrote:
         | >How's firefox these days?
         | 
         | Surviving but continues to bleed users.
         | 
         | https://data.firefox.com/dashboard/user-activity
        
           | robswc wrote:
           | I would use Firefox, if not for Mozilla.
        
             | kbenson wrote:
             | And instead you use what? And why is that better or worse
             | in specific ways?
        
               | robswc wrote:
               | I just don't like Mozilla, as a company, for many
               | reasons.
               | 
               | The main ones being:
               | 
               | https://en.wikipedia.org/wiki/Mitchell_Baker#Negative_sal
               | ary...
               | 
               | The pay wouldn't be so egregious if it wasn't a constant
               | pattern of pay raises, despite by their own stats, losing
               | MAU and revenue. They also laid off 250 people (which is
               | much more than $5MM, any way you cut it) but it seems in
               | bad taste to give the CEO a raise in the same year.
               | 
               | And:
               | 
               | https://blog.mozilla.org/en/
               | 
               | The fact that they're leaning so much into political
               | activism.
               | 
               | On their homepage they're promoting a journalist involved
               | in some misinformation controversy:
               | 
               | https://web.archive.org/web/20220928230910/https://www.wa
               | shi...
               | 
               | The journalist has blamed all this on "editors" -- so
               | we'll never know _who_ exactly did the stealth edits and
               | lied about contacting for comment. In any case, it is
               | pretty ironic, given the CEO of Mozilla seems to think we
               | need more than de-platforming to combat "misinformation":
               | 
               | https://blog.mozilla.org/en/mozilla/we-need-more-than-
               | deplat...
               | 
               | Not a fan of statements that creep into invasions of
               | privacy from a supposedly privacy focused browser.
               | 
               | So, to sum it up;
               | 
               | Wild executive pay for poor performance and too much
               | political activism (that I tend to not agree with) for a
               | web browser.
        
               | kbenson wrote:
               | Those are all valid reasons for not liking Mozilla. What
               | do you use instead then?
        
               | robswc wrote:
               | Safari and Brave
        
             | 28304283409234 wrote:
             | How is Mozilla worse than Google?
        
               | robswc wrote:
               | I don't use Chrome. I just don't agree with the political
               | activism and business decisions of Mozilla.
        
           | kbenson wrote:
           | I wonder how much of that is user aging out of active usage
           | for one reason or another (retirement, switching to a tablet
           | from a desktop, etc) and how much of it is people switching
           | (and how much of that switching is to something newer and
           | small (e.g. not Safari, Edge, etc).
        
           | smusamashah wrote:
           | It is definitely going to go back up in June. I don't use
           | Firefox now, it's now a good experience when compared to
           | Chrome but will definitely switch if that's how I get my
           | clean web browsing back.
        
         | neilv wrote:
         | Firefox is my main browser for many years, and it's still good.
         | 
         | (The only main thing I don't use it for is for the DRM that my
         | main streaming service wants right now. I dedicate Chromium to
         | that, to keep the nastiness away from my main browser.)
         | 
         | With Firefox, you probably do want to change a lot of settings
         | from the default, for privacy&security reasons.
         | 
         | Firefox is absolutely not holistically security&privacy-
         | friendly overall -- there's a long history, of often behaving
         | like a for-profit tech company, to grow out of -- but it's the
         | closest I'm aware of that we have right now.
         | 
         | Not helping is that browser standards were captured and turned
         | into both serving the needs of particular kinds of businesses,
         | and as massive market moats for dominant players.
         | 
         | I don't know what to think of all the browser startups and open
         | source forks. I know at least one person at Brave, and that
         | person is a 100% straight-shooter true-believer in
         | privacy&security (and intellectually formidable), but some
         | things leadership has done are too trust-me and bad optics.
         | Regarding the rest of the efforts, there might be gold in
         | there, but we have to skeptical of each one by default, for two
         | reasons: (1) our field is bad at what we do, and that's now
         | reflected deep in our technology stacks, as well as in
         | practices for new development; (2) our field has normalized a
         | lot of sociopathic behavior in the last 25 years, so it's easy
         | for even well-intentioned people to inadvertently do bad
         | things, and there are also a lot people with not as admirable
         | of intentions.
        
         | shpx wrote:
         | If you want to use uBlock Origin on iOS, there's Orion browser.
         | Enabling extensions and installing uBlock Origin on it requires
         | a tedious step and the app is noticeably slower to respond and
         | just overall worse and buggier than Safari, but the ad blocking
         | works.
         | 
         | https://apps.apple.com/ca/app/orion-browser-by-kagi/id148449...
         | 
         | https://help.kagi.com/orion/browser-extensions/ios-ipados-ex...
        
         | peoplenotbots wrote:
         | If you're a duel monitor nerd it feels required if you want to
         | do something besides internet surf on one monitor and stream
         | something on other.
         | 
         | I dont have the most powerful computer but if I want to play
         | baldurs gate 3 on one monitor while stream something on the
         | other monitor it has to be in firefox over chrome.
        
           | vacuity wrote:
           | Why is this? Memory usage?
        
         | koyote wrote:
         | I've been using it for the last 5 or so years with no real
         | issues (Linux, Windows and Android).
         | 
         | I'd say the Android one is probably the weakest link but still
         | usable and of course having ad-block on mobile is a huge
         | quality of life improvement.
         | 
         | Other than that I don't notice any slowdowns compared to
         | Chrome, the UI is very similar anyhow and the addon ecosystem
         | is decent too.
        
       | infamouscow wrote:
       | Base salary cuts are coming next for employees. It's all but a
       | forgone conclusion at this point.
        
         | hooo wrote:
         | You mean at Google?
        
       | BizarreByte wrote:
       | HN vastly over estimates how many people use adblockers every
       | time this comes up and it is getting tiring.
       | 
       | Google will likely not see any noticeable reduction in user count
       | from the upcoming addon changes. If you value your software
       | freedom you shouldn't have been on Chrome in the first place for
       | _any_ reason.
        
         | EA-3167 wrote:
         | Is there a demographic skew to consider? There are billions
         | online, but the most desirable eyeballs on ads are Western and
         | young. I would _guess_ that population uses ad-blockers at a
         | much higher rate than the background population, but I won 't
         | venture to guess how much higher.
        
         | 4death4 wrote:
         | According to a random Google search, something like 40% of
         | internet users use an ad blocker.
        
         | burkaman wrote:
         | 35-45% of users worldwide use ad blockers, depending on the
         | source. It is extremely common, otherwise Google wouldn't be
         | doing this. The top few ad blockers in the Chrome store
         | (uBlock, AdBlock, AdGuard, etc.) have tens of millions of users
         | each.
        
           | Xenoamorphous wrote:
           | And this is the path towards paywalled-everything, sadly.
        
             | irrational wrote:
             | As long as the paywalls have zero ads, I'm fine with that.
             | If it is paywall + ads? No. Either charge enough that you
             | don't need ads, or only use ads. Never both.
        
               | Xenoamorphous wrote:
               | No, of course there will be no ads. But yeah, I'm sure
               | HNers will be ok with a paywall, considering they're
               | probably in the top 10% (if not 5% or 1%) of their
               | respective countries. What's a few more bucks on top of
               | their dozen monthly subscriptions.
               | 
               | Now go ask someone with the median income in a developing
               | country how they feel about getting pretty much all
               | relevant content in the Internet paywalled in the next 10
               | years or so due to the ever increasing use of ad-
               | blockers.
               | 
               | Don't get me wrong, content creators/owners are as much,
               | if not more, to blame than ad blocker users.
        
               | oblio wrote:
               | He he. The screws have only started to tighten.
               | 
               | Cable used to cost $100 per month AND had ads.
               | 
               | The enshittification will continue. Especially since the
               | low hanging fruit of the internet are becoming rarer.
        
         | danShumway wrote:
         | HN vastly over estimates adblocker usage, yes. But also if
         | adblocker usage was completely trivial and could be completely
         | ignored, then Google would not be wasting resources trying to
         | shut it down on sites like Youtube.
         | 
         | I don't think this is going to create a large change in browser
         | stats, but I'm also not sure _anything_ short of antitrust is
         | going to create a large change in browser stats. The pickings
         | are very slim for issues that are worth campaigning on to
         | change general user behavior, and adblocking might as well be
         | one of the ones we use, because while it 's a minuscule
         | percentage at least it's not nothing. It's at least a large
         | enough percentage for Google to care about targeting it.
         | 
         | And at the very least, adblocking is an easier issue to
         | campaign on for user rights than privacy or abstract notions
         | like software freedom are. We shouldn't be so quick to throw
         | away talking points around one of the very few user rights
         | where exercising that right has an obvious benefit and doesn't
         | just make the user's life more complicated or difficult in the
         | short term.
         | 
         | I am not going to get many people to switch to Firefox over an
         | adblocker. But I'll get more people to switch for adblocking
         | than I would by telling them to care about privacy or web
         | ecosystem health.
        
         | cptskippy wrote:
         | Chrome won because the won over the influencers, that is the
         | developers and people who provide support to others. Those
         | influencers recommended Chrome to friends and family. As soon
         | as those influencers shift to another browser, everyone else
         | will gradually follow.
         | 
         | The problem that will prevent this from happening is the
         | browser engine monoculture that might result it websites
         | blocking anything but Chrome or a Chromium browser.
        
       | wmf wrote:
       | UBOL on Manifest V3 still blocks 99% of ads or more. Advanced
       | functionality will be lost but I'm not sure how many people will
       | notice.
        
         | hu3 wrote:
         | I had to search UBOL and it is "uBlock Origin Lite" [0] from
         | the same author of uBlock Origin.                   uBO Lite
         | (uBOL) is a *permission-less* MV3-based content blocker.
         | The default ruleset corresponds to uBlock Origin's default
         | filterset:         - uBlock Origin's built-in filter lists
         | - EasyList         - EasyPrivacy         - Peter Lowe's Ad and
         | tracking server list
         | 
         | [0] https://chromewebstore.google.com/detail/ublock-origin-
         | lite/...
        
           | masto wrote:
           | It's mentioned at the very bottom of the article,
           | dismissively. (Despite the fact that the FAQ linked to
           | doesn't make it seem nearly as limited as the author of this
           | article wants you to believe)
        
         | zb3 wrote:
         | But afterwards, companies like "adrecover" will surely exploit
         | these MV3 limitations for profit.
        
         | WirelessGigabit wrote:
         | Can it block YouTube ads?
        
           | eco wrote:
           | Someone correct me if I'm wrong but I believe YouTube's new
           | strategy requires frequent filter list updates but with MV3
           | the filter list is embedded in the extension so the extension
           | itself would need to be updated (and Google controls the
           | speed at which extensions can be updated).
           | 
           | For a long time I assumed Google's approach to hampering
           | AdBlockers with MV3 was going to be the rule count limits
           | imposed by MV3 but I think now it's more about controlling
           | the speed that filter lists can be updated.
        
       | endisneigh wrote:
       | If chrome limits ad blockers and provides some way to
       | unambiguously determine whether or not you're chrome that cannot
       | be spoofed, i wonder if sites will explicitly start blocking
       | Firefox and other browsers.
        
         | aaomidi wrote:
         | Yes. That's very likely actually.
        
           | SV_BubbleTime wrote:
           | This site works exclusively with IE6.
        
           | ryeights wrote:
           | That would seem to fall afoul of antitrust regulation.
        
           | lstamour wrote:
           | Right now, Safari being the only game in town on iOS is
           | basically the only reason why websites don't exclude non-
           | Chrome browsers already. Now if Apple ever supported this in
           | a way that broke or deprecated adblocking, I'd probably
           | seriously consider switching to an un-Googled Android phone.
           | Until then, though, I've switched to Firefox on my desktop
           | computers and use Safari on mobile and am pretty darn happy
           | with the adblocking of both.
        
         | neuralRiot wrote:
         | Probably you could always be able to install an adblocker as an
         | "unpacked extension" if they're banned in the official chrome
         | extension store.
        
           | WXLCKNO wrote:
           | I thought it was a matter of chrome not allowing manifest v2
           | extensions anymore, which wouldn't resolve this.
        
           | josefx wrote:
           | Didn't browsers decide to block unsigned extensions back when
           | Microsoft decided to automatically add the silver light
           | extension to every browser on the system? I think at least
           | for Firefox you have to download the nightly build to bypass
           | the signing process. Side loading extensions Google doesn't
           | want you to have will probably be as painful as possible.
        
       | chankstein38 wrote:
       | I was already working my way off of chrome but without a suitable
       | adblocking extension I'm going to move to whatever I have to.
       | I've been using firefox off and on and it seems great and I see
       | someone in the comments recommending Librewolf. Going to have to
       | check that out.
       | 
       | I have been planning for a while to setup a pihole but hadn't yet
       | bothered because I have sufficient ad blockers but definitely
       | going to be doing that now as well.
       | 
       | Well done Google, you succeeded in making at least one person up
       | their adblocking game.
        
         | ggpsv wrote:
         | You can use nextdns [0] pretty much to the same effect of a
         | pihole, yet you can get up and running in minutes. You can then
         | configure wherever you please: your browser, your laptop, your
         | phone, or even your router.
         | 
         | [0]: https://nextdns.io
        
           | shujito wrote:
           | Are there any self-hosted options or similar?
        
             | arcanemachiner wrote:
             | Like PiHole?
        
             | ggpsv wrote:
             | pihole or adguard home[0]
             | 
             | [0]: https://github.com/AdguardTeam/AdGuardHome#getting-
             | started
        
           | WirelessGigabit wrote:
           | NextDNS does not help you with ads served from the same
           | domain as the website itself, like Google ads.
        
             | greggsy wrote:
             | It can help with subdomains like adservice.google.com
        
             | ggpsv wrote:
             | Agreed. At the end of the day there is no one tool that
             | will fend off all of it. However, NextDNS/Pihole + uBlock
             | Origin gets you most of the way there. uBlock Origin is
             | particularly helpful for blocking first-party ads.
        
           | chankstein38 wrote:
           | Thank you for this! I had tried OpenDNS setup through my
           | router but it blocked some stuff I didn't want it to and
           | wouldn't, for anything, release the block so I moved back off
           | of it. I'm definitely going to give nextdns a shot!
        
           | Volundr wrote:
           | I use NextDNS in my network and I'd say it's well worth the
           | price. I could of course accomplish it with PiHole, but
           | NextDNS just works, and covers my phone when I'm not at home.
        
         | magicalist wrote:
         | Switching browsers is good but pihole is a pretty bad
         | alternative to just using uBlock Origin Lite which is quite
         | good.
        
           | blacksmith_tb wrote:
           | I can see a sort of 'defense in depth' argument, especially
           | for sending traffic from TVs etc. through your pihole. But in
           | the browser (FF esp.), uBlock origin is excellent.
        
           | darrylb42 wrote:
           | Pihole blocks stuff for everything on your network. No need
           | to train your family or do anything to machines are devices.
           | While it does not block everything, and sometimes too much.
           | It does block a lot.
           | 
           | By blocking too much, for one of the banks I use blocking
           | their app telemetry causes the app to crash. And sometimes I
           | do want to click on an ad Google serves up when it matches my
           | search and I am buying something.
        
         | geysersam wrote:
         | Switched to Firefox recently and it was surprisingly painless.
         | They've really catched up to Chrome in regards to usability,
         | and of course surpass them in terms of privacy and integrity.
        
           | cm2187 wrote:
           | And less user hostile features. Like if you press shift, the
           | website can't hijack your contextual menu.
        
           | kirenida wrote:
           | Firefox caught up to Chrome on usability?
           | 
           | In what way was it behind?
        
             | intothemild wrote:
             | Profiles, there's a couple real simple UI changes Firefox
             | could make that would bring profiles on par with chrome.
             | But won't.
             | 
             | And before someone comes here saying container tabs, it's
             | not the same thing.
        
           | ls612 wrote:
           | As soon as they get Nvidia Video Super Resolution working
           | consistently in Firefox I'll switch, hopefully that happens
           | before June of next year.
        
         | TacticalCoder wrote:
         | I do that: well, not pihole but I run _unbound_ on a Pi and I
         | 've got my Firefox set to never use the "trusted resolver"
         | (i.e. network trr set to 5... I think the default is still
         | 0/off but you never know).
         | 
         | That way I'm preventing DNS over HTTPS and known ads (and known
         | telemetry) domains cannot resolve sneakily through HTTPS.
         | 
         | I can still, if I want to, have unbound use DoH so that my ISP
         | doesn't spy on me.
         | 
         | But on my LAN there's no DNS over HTTPS.
         | 
         | And _unbound_ accepts wildcards to prevent domains from
         | resolving, which is really sweet.
         | 
         | I wrote my own tiny script (in Clojure / Babashka) which
         | combines several huge DNS blocklists, allows certain domains
         | I'm okay with, merge what can be merged into a single line
         | using wildcards, etc.
        
       | jmyeet wrote:
       | This is how you get the DoJ to sue you for antitrust violations.
       | 
       | It starts with blocking ad blockers on Chrome. Then, to prop up
       | Chrome usage you deliberately slow down other browsers, something
       | that's arguably already happening [1] and has arguably already
       | happened [2].
       | 
       | At some point the government takes the same actions they did with
       | Microsoft over Internet Explorer: abuse of market power to
       | require your browsers for the supposedly open Web.
       | 
       | [1]: https://www.androidauthority.com/youtube-reportedly-
       | slowing-...
       | 
       | [2]: https://tech.hindustantimes.com/tech/news/google-denies-
       | alte...
        
       | mcwiggin2 wrote:
       | What bugs me most about this stuff is the dishonestly.
       | 
       | This is about AdBlockers.
       | 
       | It's okay to say it's bad for your business and you don't want
       | them. To make up all these other excuses is what is painful and
       | just feels so patronizing.
        
         | babypuncher wrote:
         | It may not actually be OK to say that, since admitting it
         | publicly could make antitrust regulators jobs easier when
         | investigating how Google uses its stranglehold over the browser
         | and search markets to enforce its stranglehold over the online
         | advertising market.
        
         | WirelessGigabit wrote:
         | Search engines have shown over and over that they'll talk all
         | the money but hide behind the 'we're just the market' cover
         | when one of their ads serves you with a virus.
         | 
         | That's why I run an AdBlocker.
        
       | ChrisArchitect wrote:
       | [dupe]
       | 
       | More over here: https://news.ycombinator.com/item?id=38361758
        
       | butterfi wrote:
       | My impression is that security people already consider Chrome a
       | "virus" application. This is just one more nail the coffin for
       | anyone who cares about such things. (To be clear, people should
       | care)
        
       | dumpsterdiver wrote:
       | Seems like an appropriate time to shamelessly plug my tiny Chrome
       | extension, JS Toggle. It's just a low key button that makes it
       | easy to toggle javascript that I made for myself, and use pretty
       | much every day. It does refresh all open pages after toggling, so
       | be mindful of toggling it when dealing with forms, etc.
       | 
       | https://chromewebstore.google.com/detail/js-toggle/bnhjfamol...
        
       | dottjt wrote:
       | I'm surprised more people don't use Firefox, even from a
       | practical point of view.
       | 
       | The main reason I use it as my main driver is because I use
       | Chrome for all my work stuff. I then use Firefox for all my
       | personal stuff, so it separates the two, especially on my work
       | laptop.
        
         | quesera wrote:
         | You can use Firefox for both work and personal stuff, with a
         | couple options:                 - Multi-Account Containers
         | segregates cookies (i.e. enables multiple simultaneous logins
         | to Gmail, GitHub, etc, any service, in different tabs of the
         | same browser window)            - Firefox Profiles segregates
         | everything (cookies, preferences, bookmarks, history), by
         | running a separate browser instance.
         | 
         | Containers are more convenient for simple separation. Profiles
         | are 100% separation.
        
           | 28304283409234 wrote:
           | Profiles for the lazy: firefox -P --no-remote
        
         | namuol wrote:
         | Friendly reminder that Mozilla receives the majority of their
         | funding in exchange for defaulting their search engine to
         | Google's.
         | 
         | That could always change, but it's probably safe to say a mass
         | exodus to Firefox would only cement Google's interested in
         | continued "investment".
        
         | pkaye wrote:
         | I'd be more open to using Firefox is there is a browser theme
         | that makes it look close to that of Chrome. Does something like
         | that exist?
        
       | gardenhedge wrote:
       | I don't even have Google Chrome installed. I have Firefox, Edge
       | and Vivaldi. I pretty much switch between them throughout the day
       | and it's unnoticeable really.
        
       | apienx wrote:
       | The market for 1-click DNS sinkholes is about to get heated. ;)
        
       | DeIlliad wrote:
       | This goes beyond Youtube. Most ads are absolutely malicious and
       | the web is unsafe and unusable without an adblocker. The FBI
       | themselves recommend using an adblocker to stay safe online
       | https://www.ic3.gov/Media/Y2022/PSA221221?=8324278624
        
         | averageRoyalty wrote:
         | > Most ads are absolutely malicious and the web is unsafe and
         | unusable without an adblocker.
         | 
         | I haven't used an ad blocker in a decade. The web is perfectly
         | safe and usable. What do you believe makes it unsafe and
         | unusable?
        
           | Dayshine wrote:
           | The few times I turned it off I started getting fullscreen
           | highjacking adverts: one was convincing enough that unless I
           | knew to tap F11/esc I wouldn't have noticed.
        
           | styxfrix wrote:
           | > The FBI themselves recommend using an adblocker to stay
           | safe online
           | https://www.ic3.gov/Media/Y2022/PSA221221?=8324278624
        
           | r2_pilot wrote:
           | I was going to use my authority as a front line tech in a
           | past life but I'll just link to Wikipedia :
           | https://en.m.wikipedia.org/wiki/Malvertising
        
           | tgsovlerkhgsel wrote:
           | I haven't seen any ads actually try to exploit browser
           | vulnerabilities (although I do believe many are engaging in
           | illegal fingerprinting attempts - see how some web sites
           | suddenly pop up a video DRM prompt if you aren't allowing DRM
           | by default, even though they contain no DRMed video content).
           | 
           | But the amount of social engineering (trying to trick users
           | into installing malware), scams, and obvious misinfo (the
           | "you won't believe what car Greta is driving" ads for
           | example) is mind-blowing. Even shopping ads often turn out to
           | be worse-than-Temu "sell the worst piece of undersized crap
           | China can crank out, promising a money-back guarantee that
           | turns out to be worthless" scams.
           | 
           | Making sure tech-inexperienced friends and relatives have an
           | ad blocker makes a night-and-day difference in the amount of
           | damage control and cleanup you'll have to deal with.
        
           | yogthos wrote:
           | LMFAO I refuse to believe this comment was written by an
           | actual human
        
             | hermitdev wrote:
             | Nah, the GP probably just forgot that it's polite to
             | disclose that they're a googler working on ads.
             | 
             | I've personally been hit by malicious ad(s) at work.
             | Definitely embarrassing as an engineer, especially when I
             | wasn't looking at anything work-inappropriate (it's been
             | ages, don't recall what I was looking for).
             | 
             | Google can spin this however they like, but this is
             | blatantly anti-consumer behavior only enabled by their
             | monopoly position. The FTC should already be investigating
             | over this, but, alas, they seem distracted by other issues.
             | 
             | I've not tried Firefox in years, but this will likely be
             | the catalyst to me switching. I assume Edge follow will
             | follow suit (and I've no reason to see why they won't since
             | it's chromium based).
        
       | quotemstr wrote:
       | > Enterprise users with the "ExtensionManifestV2Availability"
       | policy turned on will get an extra year of Manifest V2
       | compatibility.
       | 
       | FWIW, anyone can enable this policy. All you have to do is drop
       | some files in /etc. See
       | https://support.google.com/chrome/a/answer/9027408?hl=en
       | 
       | Chrome doesn't look in your home directory for enterprise policy
       | manifest files, sadly.
        
       | quotemstr wrote:
       | In the long run, as long we have general-purpose computers, ad-
       | blockers will win. Suppose a ManifestV4 completely cuts off
       | network filtering: so what? Run a GPU driver that uses an AI
       | model to block out anything that looks like an ad. Sure, you
       | won't stop ads distorting page layout or causing unnecessary
       | network traffic, but as long as you control your computer a
       | whole, you don't have to see them.
        
       | cs02rm0 wrote:
       | If this comes to pass, does it affect Brave?
        
         | martin1b wrote:
         | Hope not. I like Brave
        
       | gridder wrote:
       | Chrome today is worse than IE6 in 07.
        
         | AlexandrB wrote:
         | Seems like having a browser monopoly is bad no matter who's in
         | charge. It's also interesting to see how each company used its
         | power. Microsoft wanted to keep people in the Microsoft
         | ecosystem, so they crippled the web. Meanwhile Google wants you
         | to use the web, just not modify it in any way to maintain the
         | profitability of its ad business - so we get a feature-rich
         | rendering engine and proposals like "Web Environment
         | Integrity".
        
         | The_Colonel wrote:
         | It's much better than IE6 in 07, but that also makes it much
         | more dangerous. MS stopping IE development was a major
         | strategic mistake (and unintended gift to free internet).
        
       | peoplenotbots wrote:
       | Business wise makes sense google's cashflow is based on shoveling
       | mostly shitty ads at people and youtube allows people to self
       | select for more profitable ads.
       | 
       | Longterm will continue to harm google's product of search and
       | youtube media products as it will motivate some people to figure
       | out more ways that are more costly to google to dodge ads.
       | 
       | Human side wise this is starting to feel like the strangest form
       | of corporate bullying. I want to believe that the motivation is
       | to push up the demand for the strange mix products that is
       | youtube premieum.
        
       | namuol wrote:
       | Conflicts of interest abound in most major browser vendors.
       | Firefox gets most of its funding from Google for defaulting the
       | search engine to theirs. Apple gets a huge amount of revenue
       | sharing from Google for doing the same in Safari, as was recently
       | leaked. It's perhaps a fabulous irony that Microsoft's browser
       | has the fewest conflicts of interest as very little of their
       | revenue comes from Bing, and Google hasn't been able to convince
       | them to take a bribe.
        
       | LightBug1 wrote:
       | Ad blockers will limit Google Chrome starting ... err a decade
       | ago.
       | 
       | Thanks for the all the fish.
        
       | aranelsurion wrote:
       | Wouldn't be the first time Google flailing with a user-hostile
       | decision back and forth, only to gather bad publicity and further
       | animosity towards their brand at the end with nothing of value
       | gained for themselves. Google shutting down legacy accounts comes
       | first to my mind.
       | 
       | So I still think it may or may not happen. If it happens, it
       | better be worth it to them, as it'll repel many of the power
       | users, making it the next unsexy browser after IE.
        
       | sowbug wrote:
       | I've never used an ad blocker. I accept that today's web largely
       | depends on advertising, so it feels like the right thing to do. I
       | also think that using an ad blocker is like wanting to attend a
       | concert, deciding the price is too high, and sneaking in anyway.
       | It feels like stealing.
       | 
       | That said, I don't like ads any more than anyone else does. I
       | rarely click on them, and I avoid sites that overdo them.
       | 
       | It makes me sad that the web is in a death spiral. The more
       | people use ad blockers, the more intrusive ads need to be for the
       | remainder of us who don't, which further encourages the self-
       | interested to use ad blockers. The only ways I see to end the
       | death spiral are to successfully reset the ad-vs-ad-blocker
       | dynamic (which I suppose Google is trying to do with this move),
       | or for another revenue model to take hold. I don't think either
       | will happen. It's too bad, because I grew up with the web, and I
       | don't want it to die.
        
       | peoplenotbots wrote:
       | Its do depressing how much better everything runs ad free
        
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