[HN Gopher] Airlines will make $118B in extra fees
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       Airlines will make $118B in extra fees
        
       Author : thunderbong
       Score  : 324 points
       Date   : 2023-11-20 16:47 UTC (6 hours ago)
        
 (HTM) web link (www.fastcompany.com)
 (TXT) w3m dump (www.fastcompany.com)
        
       | justrealist wrote:
       | It's bad but it's also dishonest to frame it as net-plus revenue.
       | It would be mostly baked into a ticket price if it wasn't an
       | extra fee. To some extent it leads to a less competitive market,
       | and is genuine revenue, but I think it's basically impossible
       | that it's $118B worth. People are not dumb, they mostly know when
       | they have to pay for an extra bag.
       | 
       | > Airlines will make record $118B _as_ extra fees with website
       | dark patterns
       | 
       | would be more correct.
        
         | yardie wrote:
         | Passengers aren't paying for an extra bag these days. They are
         | paying for every bag, carry-on or checked. They care creating
         | new classes even lower than economy. And this is causing
         | problems with booking systems like Concur. I fly a few times a
         | year for work and I'm obviously not sophisticated enough for
         | these edge cases.
         | 
         | I've gone back to calling our travel agency because the online
         | system can't distinguish between Economy, Economy Basic, and
         | Economy Plus(tm).
        
           | scarface_74 wrote:
           | I used Concur for years flying domestically in the US. Your
           | organization can create rules and filters that are
           | transparent to you that shouldn't be a problem.
        
       | hn_throwaway_99 wrote:
       | Pretty much a BS clickbait headline that doesn't comport with the
       | facts in the article:
       | 
       | > Across the industry, revenue from what's known as ancillary
       | sales--fees for selecting seats, checking bags, and buying food,
       | to name a few--will reach a record $117.9 billion in 2023
       | 
       | Yes, airlines have done a ton of "unbundling", but lots and lots
       | of people want to select their seats, check their bags, buy food,
       | etc. and are willing to pay for it, regardless of website design.
       | I'm not arguing that airline websites don't use dark patterns,
       | just that it's ridiculously insane to attribute all ancillary
       | revenue to that.
        
         | crooked-v wrote:
         | The dark pattern part comes in with how it's impossible to know
         | if or when any of that stuff is actually included in the ticket
         | price, letting airlines like Spirit list 'ultra-low' prices
         | that end up the same or more as other tickets once you actually
         | include the basics like 'having luggage' or 'tall people
         | getting enough legroom to physically fit into the seat'.
        
           | toymin wrote:
           | They still should be way cheaper if you don't care about the
           | seats and/or only have hand luggage
        
             | tyfon wrote:
             | I wish they would enforce the "hand luggage" size a bit on
             | entry to the plane, last time I flew around 2017 it was a
             | complete shit show in regards to the overhead storage
             | compartments.
        
               | spacemanspiff01 wrote:
               | They do, or at least when I last flew they were charging
               | people who had carryon bags that would not go beneath the
               | seat.
               | 
               | (I had a backpack that was slightly oversized, but they
               | did not seem to care that much.)
        
               | tomschwiha wrote:
               | I guess it depends on how full a flight is. A empty one
               | they don't really care - a full one they care more. But
               | also if its a cheap or "premium" airline.
        
               | matwood wrote:
               | The budget airlines are pretty strict on this, but the
               | regulars not so much.
        
           | fasthands9 wrote:
           | I feel like this is different than a hotel 'resort fee',
           | which you have no way to decline.
           | 
           | I hate flying Spirit but I have flown places before where I
           | only needed a backpack. It may only be 5% of flyers on any
           | route, but there are a lot of airlines to it makes sense that
           | an airline with the model "if you are the rare traveller who
           | doesn't need luggage - we can give you a good price" should
           | exist.
        
             | Symbiote wrote:
             | I think it's probably a fair bit more.
             | 
             | It's not unusual for me or my colleagues to do short
             | business trips within Europe with only hand luggage. The
             | cost isn't really relevant, it's mostly the convenience of
             | walking straight off the plane to the train or taxi.
             | 
             | Couples can also have one checked bag between two people.
        
           | creer wrote:
           | For my last flights, all the fees WERE disclosed well in
           | advance. These airlines WANTED to sell these options and were
           | marketing them diligently to the point where you had to fight
           | these unbundled options with a stick.
           | 
           | There may be some bad guys but the unbundling seems to result
           | - at least for some airlines - in excellent disclosure.
           | Granted now you have to read through a lot more, and you have
           | to select or ignore all these offers. Including pick specific
           | seats if you do want a lot more space.
           | 
           | If anything, I wanted to pay for some more options that were
           | not offered.
        
             | arcticbull wrote:
             | Yep, I'm hella tall, I want to know up front I can pay to
             | reserve a seat with more legroom.
             | 
             | And speaking Spirit, Big Front Seat is probably the best
             | value in US domestic aviation. You get a business class
             | seat for a fraction of what the legacies charge.
        
           | tempsy wrote:
           | ironically airfares are one of the most transparently priced
           | services in the whole country because Obama passed a law that
           | forced them to show the final price with fees and taxes
           | included in the list price when searching
           | 
           | pretty much no other good or service in the US can say the
           | same
        
             | thehappypm wrote:
             | Gasoline?
        
               | tempsy wrote:
               | "Pretty much" implying there are exceptions, yes, but
               | it's not the norm in the US for list prices to be
               | inclusive of all fees and taxes.
        
             | vikingerik wrote:
             | The hidden motivation there is that the government's rule
             | benefits the government. It's easier for them to raise
             | their taxes and fees, by hiding their portion in the total
             | price where they won't get blamed. (You can find the
             | breakdown if you look for it, but who ever bothers.)
        
             | curun1r wrote:
             | They're transparent in the sense that they tell you the
             | cost and it's the same when you checkout 5 minutes later.
             | 
             | But calling it "transparently priced" is nonsense. Fares
             | change based on multiple variables. The fact that getting
             | the lowest fare means navigating the permutations of date
             | of travel, date of purchase and location of purchase to
             | find the lowest combination of the three can be maddening.
             | I shouldn't need a VPN and a comprehensive understanding of
             | airline pricing quirks to not get overcharged, often by
             | significant amounts. And it shouldn't be possible to get a
             | lower price by using airline points as an intermediate
             | currency, especially since the aggregators do not list the
             | cost for flights in points.
        
               | tempsy wrote:
               | not sure what you think should happen. there's a limited
               | number of seats per flight. if there's 10 available seats
               | left and 8 suddenly booked why should the last ones be
               | priced the same
        
               | curun1r wrote:
               | Some the variables should be illegal, though. A seat
               | should cost the same whether I'm buying it from my
               | computer in California or Lima, Peru. And the kind of
               | travel hacking that allows someone to purchase 100k
               | points to buy a seat using points for less than it would
               | cost to purchase the same seat with cash should also be
               | regulated away.
               | 
               | A 2-dimensional search is much easier to navigate than a
               | 4-dimensional search. Aggregators have searches based on
               | flexible dates. And they could combine them with
               | Camelizer-style watching of fares to alert people when
               | they get cheaper as well as providing historical
               | averages. But as soon as you start throwing in more
               | variables, it stops being possible to make sense of it
               | all.
               | 
               | But also:
               | 
               | > if there's 10 available seats left and 8 suddenly
               | booked why should the last ones be priced the same
               | 
               | You could say the same about any product. What if a
               | grocery store applied the same policy when it came to
               | milk? What if Apple charged more for iPhones when a store
               | was running low? What if a gas station charged more based
               | on the level of their storage tanks? You don't think
               | there'd be outrage if we started to see these airline
               | pricing practices seep into the larger market?
        
               | scatters wrote:
               | Is there outrage when a clothes store puts the items they
               | haven't been able to shift onto the sales rack? Is there
               | outrage when a grocery store puts discount stickers on
               | the food that's approaching its sell by date? Dynamic
               | pricing is a fact of life in very many sectors.
        
           | brandall10 wrote:
           | In the case of Spirit and Frontier, this is literally what
           | they're known for. I'd be shocked to meet someone shocked by
           | that.
           | 
           | The fact of the matter is more legroom is expensive because
           | it means less seats can be in the cabin. Seat selection is
           | expensive as it limits the combinations of available seats
           | for those who want to sit together.
           | 
           | If these things don't matter (I'm a short guy sans family who
           | often does short trips w/ minimal luggage needs), it's great
           | to not have to pay for that.
        
             | AndrewKemendo wrote:
             | And the point is that we should not have to live in a
             | adversarial world like this.
             | 
             | It's not that people don't know about it
             | 
             | it's not that people are surprised by it
             | 
             | The point is that we all think it's bad and that it should
             | change and so we're pointing it out
        
               | atomicfiredoll wrote:
               | I agree that everything shouldn't be as adversarial, but
               | as somebody who's motto for less important/short flights
               | has become "Just throw me in the trash," flying Spirit is
               | fine by me. There's a segment with additional
               | time/flexibility that they appeal to. My concern is when
               | companies go too far in misrepresenting things,
               | especially things that are actually mandatory, and I'm
               | careful because I've come to expect that from most.
               | 
               | Edit: One big issue when flying for me the risk of
               | cancellation and not being reimbursed, but I balance that
               | against the ticket cost. Again, I often have some
               | flexibility around staying in a location longer when
               | necessary, which helps inform the carrier I select.
        
               | sokoloff wrote:
               | You want to travel somewhere and pay as little as
               | possible. The airlines want to take you there for as much
               | as possible. It's _inherently adversarial_.
               | 
               | It used to be the case that everyone bought a bundle that
               | included a bunch of free (not charged at point of use)
               | services. Whether or not you took 3 bags, you paid the
               | same price as someone who did. Whether or not you chose
               | seats all together at time of ticketing, you paid the
               | same as someone who did. With the advent of unbundling
               | (in part driven by online search), consumers could now
               | decide whether taking 3 bags was worth whatever $X the
               | airline proposed to charge. For people who did choose
               | that, they paid more than people who didn't use that
               | service.
               | 
               | https://link.springer.com/article/10.1057/s41272-022-0038
               | 8-5 has some more information about the evolution of
               | unbundling.
               | 
               | For me personally, I prefer the unbundled approach; it
               | fits my sense of connecting my costs to my consumption
               | (and probably saves me money in total).
        
               | hn_throwaway_99 wrote:
               | > The point is that we all think it's bad and that it
               | should change and so we're pointing it out
               | 
               | No, you think it's bad. I may despise Spirit and Frontier
               | and refuse to fly them, but I also think it's a great
               | thing they exist.
               | 
               | I despise them because the lack of comfort/nickle-and-
               | diming is not worth my time, and I can easily afford to
               | pay more for a better experience. But if I were back
               | being 20 years old and broke, and my body could deal much
               | better with being uncomfortable for a couple hours, I'd
               | love the option to be able to fly on the cheap.
        
               | OoOOo wrote:
               | Like the other comment said. There's also a time element.
               | Who wants to take four flights, get stuck in an airport,
               | and possible lost luggage when Spirit has a direct
               | flight.
        
               | pb7 wrote:
               | Precisely. You won't catch me dead on a Spirit/Frontier
               | flight because I can afford more comfortable/reliable
               | options for the length of flight, but I am not the target
               | demographic. Having cheap options is good in any
               | industry. I fly budget airlines in Europe quite a bit
               | because the $ saved per ounce of discomfort ratio is far
               | higher and am thankful they exist. One's inability to
               | read the conditions of their fare is not a valid reason
               | to eliminate the option for everyone else.
        
               | esoterica wrote:
               | Since when is it "adversarial" to charge people who
               | consume more of the product (more legroom, extra bags)
               | more money than people who consume less? That's how all
               | businesses work. Is it adversarial for a restaurant to
               | charge extra if you order a second entree?
        
           | mkipper wrote:
           | This seems like a huge stretch of "dark pattern".
           | 
           | Ultra low-cost airlines are pretty aggressive in upselling
           | seat / baggage / food / fare class upgrades during the
           | checkout process. It is annoying to have no idea what a
           | ticket will really end up costing when it pops up in Google
           | Flights or whatever, but I don't think that's enough to call
           | it a dark pattern since everything is clearly disclosed
           | before you pay for anything. Airlines are very upfront about
           | all the things you _aren 't_ getting with your ticket.
        
             | nickjj wrote:
             | I haven't booked a flight in a while but any situation
             | where I don't know the "final" cost of my ticket before I
             | start the checkout process is a dark pattern in my book.
             | 
             | I don't want to see a $100 ticket before I start the
             | checkout process but end up seeing $200 on step 6 / 8
             | because if I want to sit down and carry a backpack with me
             | it's an extra $100.
             | 
             | That forces me to give them my data (I'm interested in a
             | flight from X to Y, creating accounts, my address, etc.)
             | even if I back out of the checkout process due to upsells.
             | 
             | Compare that to seeing the final cost ahead of time before
             | entering in any billing details and if you don't agree with
             | the price you can use a competitor with better rates.
             | There's no contest in how much better of an experience and
             | outcome that is for customers.
        
               | steveBK123 wrote:
               | Not knowing if you paid to choose your seat or baggage at
               | the time of checkout is a reading comprehension issue.
               | 
               | There's a valid complaint that they all game what's
               | included/excluded at the listing price so they sort
               | better in the fare compare websites. But once you go
               | through the sales funnel, if you read, its very clear
               | what you are getting.
        
               | nickjj wrote:
               | It's not about reading comprehension or the lack of it.
               | 
               | It's saying the list price is $100 but then you have to
               | invest time and provide information during the checkout
               | process only to find out on a much later step that the
               | list price is no longer the price you were given.
               | 
               | You're being lied to about the list price which makes it
               | harder to compare prices at a glance and companies are
               | preying on you through a form of "the sunk cost
               | fallacy"[0] in that you're more likely to finish checking
               | out because you've invested so much time already to get
               | to step 6 / 8.
               | 
               | [0]: https://simple.wikipedia.org/wiki/Sunk_cost_fallacy
        
             | steveBK123 wrote:
             | Right, I think airlines are a bad example of "dark pattern"
             | and "junk fees" because ultimately the customers are the
             | problem.
             | 
             | Every airline that has tried the premium model in recent
             | decades has failed.
             | 
             | People have decided they've reserved the right to rock
             | bottom fares and simultaneous complaints about quality of
             | service. Or people have decided flying sucks no matter what
             | airline they choose so they simply sort by price.
             | 
             | Either way, dollars vote and this is the outcome.
        
               | hanzmanner wrote:
               | I just tried to find a roundtrip flight from SF to LA on
               | Google Flights. Spent some time comparing prices,
               | different airports, etc. Ended up picking one option,
               | click, click, click - I am on the airline's website. More
               | clicks and I am able to select the seats: went through
               | all available seating - there is nothing available at the
               | price that was originally surfaced to me. I can either
               | upgrade to Delta Comfort+ for +$60 or to First Class.
               | 
               | Sure, I can go back to Google Flights and repeat the
               | process. But I wasted 10 minutes already, and if I had a
               | legitimate need to fly to LA I would have most likely
               | just upgraded to Comfort+ to save time.
               | 
               | Are you going to blame me - the customer - for this?
        
               | pb7 wrote:
               | Can you give me the exact dates and flight times so I can
               | validate this?
        
               | hanzmanner wrote:
               | Here is the specific Google Flight I selected:
               | https://www.google.com/travel/flights/s/yYPhNC6aXX4VP5cj8
               | 
               | Here are the screenshots: https://imgur.com/a/X923fSo
        
               | pb7 wrote:
               | I see, thanks.
               | 
               | On an entirely different note, this feels like an
               | exclusively Delta fuck up (and they know, given that they
               | built a whole pop up for it). I fly United and American
               | extremely frequently and never seen this. I have even
               | booked Alaska basic economy that doesn't give you a seat
               | and been given a free seat selection. Delta has been
               | rapidly going downhill in recent years -- those that nerd
               | out on air travel know exactly what I'm talking about.
        
               | hanzmanner wrote:
               | I expect these patters from all low-cost airlines, so fly
               | Alaska whenever possible.
        
               | jasonwatkinspdx wrote:
               | I used to fly between Portland and SF often and Alaska
               | was the only airline that never screwed me.
        
               | steveBK123 wrote:
               | That's an issue, and going from kayak to delta for same
               | flight leads to same issue.
               | 
               | I wonder if this is some bug/edge case for really close
               | in flights? The example flight booking takes off 2 hours
               | from now?
               | 
               | Last time I ever tried to book a flight so close the
               | online sales funnel was closed due to post-9/11 security
               | restrictions. I think 2 hours is about as close as is
               | even legal right?
               | 
               | Can you replicate for a flight tomorrow / next week /
               | next month?
        
               | hanzmanner wrote:
               | Urgency is one of the key motivators for using dark
               | patterns. Wouldn't be surprised if Delta defaults to "1
               | seat available at this price" for all busy flights within
               | X take off time regardless of the availability.
        
               | alwa wrote:
               | In my experience this replicates routinely for Delta Main
               | Cabin fares for non-elites on leisure/non-corporate
               | travel once only "Preferred Seats" are left in the
               | economy cabin.
               | 
               | What I think the other carriers do well is detect when
               | there aren't non-charged seats available for advance
               | selection, and remind you that you can continue without
               | paying for a specific seat and still be guaranteed a seat
               | on day of departure.
               | 
               | Delta hand out "free preferred seating" as a perk to all
               | sorts of categories of traveler though. I wonder if that
               | complicates the prospect of offering that kind of
               | warning.
        
               | notahacker wrote:
               | If it's Google Flights' pricing cache being out of date
               | then that's not an airline dark pattern (Its also
               | possible there is a website dark pattern designed to make
               | an option to pay less by not choosing your seat really
               | non-obvious: I've never booked with Delta)
               | 
               | The airline would say it's your fault for getting a quote
               | from an aggregator rather than direct from them though
        
               | steveBK123 wrote:
               | A low to negative economic Google product that is poorly
               | supported, hard to imagine, right?
        
               | hanzmanner wrote:
               | It's not. Delta shows me that there is 1 seat available
               | at this price.
               | 
               | Here are the screenshots: https://imgur.com/a/X923fSo
        
               | alwa wrote:
               | To be fair, you can still purchase the ticket at the
               | advertised price without selecting a specific "preferred"
               | seat. They'll give you a seat assignment at checkin or at
               | the gate (usually one of those "preferred" ones).
               | 
               | That said, the fact that this situation is unsurprising
               | to me is itself probably evidence of the communication
               | problem. Google could do a clearer job of qualifying the
               | "free seat selection" they falsely promise for that fare,
               | and Delta could do a much better job of saying "there are
               | only paid seats left, but if you don't want to buy one,
               | you'll still get one at the airport." I feel like JetBlue
               | used to do a good job with that.
        
               | steveBK123 wrote:
               | I think in his case it's actually a legit website
               | bug/issue. If you try to click through without choosing a
               | seat it doesn't actually work on this particular sales
               | funnel and pops up an error. My suspicion its something
               | to do with it being a very close in flight (2 hours to
               | takeoff). So you have selected a fare with seat selection
               | included, but there are no seats actually left .. maybe
               | some cache isn't updating at minute level frequency.
        
               | pxx wrote:
               | You don't have to select a seat. Your screenshots
               | (specifically the last one) indicate the product you want
               | to buy is available at the price you want.
        
               | hanzmanner wrote:
               | What product do you think I am buying? A promise that
               | they might find a seat for me if I show up at the
               | airport?
               | 
               | It puzzles me how many people at HN are so eager to
               | defend dark patterns.
               | 
               | If you look at the screenshots with more attention:
               | 
               | 1. Google tells me that the free seat selection is
               | included
               | 
               | 2. Delta tells me that if I agree to this price, I will
               | be able to reserve the last available seat on the flight
               | (for this price)
               | 
               | 3. Once I confirm the price, Delta tells me that I can't
               | select the seat, it's not available. I can still buy the
               | ticket, but the offer has changed. Sure, since clearly I
               | _need_ to get on this flight (booking it last minute) - I
               | would rather pay a bit more to make sure I do have a
               | seat.
               | 
               | This is what dark patterns are all about. How is that so
               | hard to understand?
        
               | pxx wrote:
               | Because this isn't a dark pattern??? The alternative is
               | you not being able to buy this product, which is much
               | worse!
               | 
               | This fare comes with preselection over a limited set of
               | seats. There are no more seats available for preselection
               | in that set. If seats were available you would have been
               | allowed to select them; otherwise, you will be assigned
               | one at the gate.
               | 
               | It is very unlikely that you will be involuntarily denied
               | boarding, and you can be denied boarding in the event of
               | an oversale even if you have an assigned seat.
               | 
               | Note: your fare never indicates that you are buying a
               | particular seat. Please read your contract of carriage
               | closely. Maybe this part (not the offering of the ticket
               | you're complaining about!) is a "dark pattern" (nobody
               | reads the contract of carriage) but it's just literally
               | how airline tickets have always worked.
        
               | hanzmanner wrote:
               | Wow, ok. You think there is nothing wrong with the
               | airline telling me that 1 seat is available on one screen
               | and then telling me that there are no seats available
               | unless I pay more on the next screen? (If I go back to
               | the previous screen it still tells me that 1 seat is
               | available.)
               | 
               | The alternative to this is that when I compare prices of
               | different flights I see the correct full offer for the
               | price I want to pay. This flight is not the only
               | available flight. I would have chosen a different flight
               | on Google Flights if I had known that there are no seats
               | available at this price. But now I am 10 minutes into the
               | process and just want to be done.
               | 
               | What is a dark pattern by your definition? A literal
               | picture of a pattern colored dark gray?
        
               | woobar wrote:
               | > airline telling me that 1 seat is available on one
               | screen and then telling me that there are no seats
               | available unless I pay more on the next screen?
               | 
               | This is a misunderstanding. Airline does not tell that
               | you need to pay more. You can click on Continue button
               | and complete the purchase. Even the popup you have shared
               | tells you exactly this.
        
               | hanzmanner wrote:
               | Yes, you are right. When you reserve a "table" at a
               | restaurant you are _actually_ not promised chairs. If you
               | want to reserve chairs - that's +$20. Don't want to
               | reserve chairs? Just show up at the restaurant and there
               | _might be_ chairs available.
        
               | woobar wrote:
               | This is a great example. When you reserve a table at the
               | restaurant they might offer you several seating options
               | when they are not busy. But if they are full they will
               | get you seated and not ask you for extra money. But you
               | may end up next to the toilet.
               | 
               | Try reserving a _specific_ table at the restaurant. An
               | hour before the dinner.
        
               | woobar wrote:
               | There is no ambiguity there. You will get an economy seat
               | or better. If non-premium seats available you will have
               | an option to select one for free. If not, they will
               | assign a premium economy or a comfort+ seat at the time
               | of check-in. If the flight is overbooked having a
               | preselected seat does not guarantee you won't be bumped.
               | 
               | This is something I've observed with different airlines.
               | Google's line "Free seat selection" doesn't guarantee
               | availability of seats to choose from, just that you won't
               | be charged for selecting one if available for your fare.
        
               | hanzmanner wrote:
               | Delta tells me that there is a seat available at this
               | price before I agree to it. After I agree to it it tells
               | me that there is no seat available at this price unless I
               | pay more.
               | 
               | The agreed upon "seat" in this context includes the
               | selection. This is what this specific dark pattern is
               | about. They are misrepresenting the value of their
               | offering. I want to be able to reserve a seat on my
               | flight. Not to reserve a promise that they will assign a
               | seat... if available, obviously. If not I can just book
               | the next flight and wait for a couple of hours at the
               | ariport. Perfect.
        
               | steveBK123 wrote:
               | Maybe Google Flights is the issue here? I always use
               | Kayak.
               | 
               | It shows you with little logos below the price if it
               | includes seat selection, carry on and checked baggage.
               | 
               | For a frequent NYC-MIA flight I take I ran a test.
               | 
               | When I clicked through the first random AA price, and
               | then the first random Delta price option I saw, it took
               | me directly to each airline checkout at the exact price
               | listed.
        
               | 1000100_1000101 wrote:
               | The dark pattern here is that you don't actually have to
               | choose a seat. You can click they disabled-button-colored
               | continue button, click through the warning about not
               | choosing a seat, and avoid paying for the seat choice
               | cost (on each leg there and back).
               | 
               | As a solo traveller, you may not care. As a family you
               | really don't want to be seated away from your kids. If
               | you don't pick seats, will you get seated together? Who
               | knows. Depends on if enough other people who want to pay
               | to pick seats leave enough seats together for you... on a
               | popular flight, that's doubtful.
               | 
               | So it's not just people choosing to pay for a luxury,
               | it's a tax on people who don't know they can skip the
               | step, and on families who may know, but can't roll the
               | dice.
        
               | bubblethink wrote:
               | >People have decided they've reserved the right to rock
               | bottom fares and simultaneous complaints about quality of
               | service.
               | 
               | That's not really the case. Airline prices are quite
               | detached from the quality of service. They are more a
               | function of what the airline can get away with in the
               | moment (i.e., surge pricing based on demand). If airline
               | prices were always $100 for low cost, and $200 for frills
               | included, that would be a fine trade. But you will pay
               | anywhere from 100-1000 based on demand irrespective of
               | frills or no frills.
        
             | hanzmanner wrote:
             | You might be looking for a different word here. A dark
             | pattern is not fraud or outright lying. These are already
             | illegal. Seeing the total price at the end of the
             | purchasing process is the legal requirement for a sale.
             | 
             | A classic example of a dark pattern is AirBnB. They (used
             | to) show listing prices without all additional fees like
             | cleaning, service fees, etc. So users would end up wasting
             | a lot of time on finding the right offering to only later
             | (yes, _before checkout_ ) realize that the total price is
             | actually much higher. Users know how much they end up
             | paying, it's not fraud. But this is still a dark pattern.
        
               | mkipper wrote:
               | Well, I'd argue that you're looking for a different term,
               | but obviously there's no concrete definition here.
               | 
               | I don't think a dark pattern requires any fraud or lying.
               | I think the most obvious example is having users opt in
               | to something (e.g. sharing private data) by default and
               | only offering the option to opt out by navigating some
               | convoluted series of menus. You aren't explicitly lying
               | to users and telling them they can't opt out, but you're
               | going out of your way to make sure the option isn't
               | advertised or easily accessible.
               | 
               | In my opinion, there's a gap between that and what
               | airlines and AirBnB do. I guess there's an element of
               | deception with both, but airlines and AirBnB are just
               | waving a nice number in front of your face to drive
               | engagement. That doesn't personally meet my threshold,
               | but I understand how it might meet yours.
        
               | notahacker wrote:
               | For all that Booking.com has lots of _annoying_ patterns
               | like telling you how many people looked at a listing and
               | that there 's only two rooms (currently) available for
               | those dates, I do like the fact the price I first see in
               | the ranking is what I pay. Not least because the AirBNB
               | fees usually seems to be how much more it costs to book
               | with them if they have a listing for the same place.
        
           | czhu12 wrote:
           | For what its worth, I often fly from one location to another
           | without luggage (going home to visit parents for instance).
           | its actually my far my most common mode of flight since I
           | visit them 3-4 times a year.
           | 
           | I appreciate the fact that I don't have to subsidize other
           | people who need luggage.
        
           | skohan wrote:
           | Yeah the problem for the consumer is how opaque it is.
           | They're all competing to get the lowest ticket price on the
           | aggregator price, and then claw back a profit either through
           | obtuse language during the checkout process (i.e. insurance
           | which is not clear at all about what it covers) or through
           | unexpected "extra fees" you end up paying between when you
           | get to the airport and when you arrive at your destination.
           | 
           | Ryan Air was so bad with the latter that I flat out stopped
           | flying with them. It happened a couple times I had to pay
           | some extra 40 EUR for not reading the fine print carefully
           | enough (i.e. I paid for a cabin bag, but I had to pick up a
           | tag for it at the check-in counter instead of going straight
           | to the gate to avoid an extra fee)
           | 
           | Imo unbundling is fine if you are allowed to make informed
           | decisions about what you want or not. If you feel like you've
           | been tricked or robbed after using a product it's probably
           | going a bad way.
        
             | chx wrote:
             | Was but no longer.
             | 
             | Indeed if you search enough on flyertalk you could find old
             | posts of mine claiming I wouldn't fly Ryanair if I were
             | paid to do so.
             | 
             | But that was before 2018 November when they have changed. I
             | find them one of the best price/fee wise, it's completely
             | clear as what you pay for and what you get. There's no
             | opaque "personal item", no, it's a 40 x 25 x 20 cm bag and
             | the sizer is 42 x 30 x 20cm ensuring anything compliant
             | will really fit. I have yet to find another airline which
             | would so readily disclose the actual sizer dimensions. You
             | want to bring a bigger bag, pay for priority. They only
             | sell a given amount of priority so the bags actually fit on
             | board. You want leg space, here, book an emergency row, yes
             | it has a price but again: you get what you pay for.
             | 
             | Of course, you still need to walk to the plane most likely
             | (sometimes you get on a bus) and then walk up the stairs --
             | not as easy as a legacy airline with jetways for sure. But
             | then again, no legacy airline, not even all legacy airlines
             | _together_ can match the network of Ryanair, it 's really
             | something else.
        
               | skohan wrote:
               | Maybe but they already lost my business for life. You
               | only get so many chances and there are plenty of other
               | airlines.
        
             | petre wrote:
             | Happened with my boss, a tall guy. He has stopped flying
             | "low cost" airlines and putting up with their BS dark
             | patterns because Lufthansa and other traditional airlines
             | have lower prices once you add lugage and leg room anyway.
             | 
             | Ryan Air are borderline decent if you only carry a cabin
             | bag and get the "prority" package. You should see Wizz Air.
             | They're worse than booking.com and Sixt combined, no flying
             | over Ukraine and getting downed by trigger happy
             | separatists.
             | 
             | Luckily neither one of those companies had any crashes so
             | far, just one Belorussian jorurnalist kidnapped, an engine
             | failure and bird strikes. No crazy copilot killing himself
             | along with all the passengers in the airplane or getting
             | downed by trigger happy separatists while flying over
             | Ukraine.
        
               | bobthepanda wrote:
               | To be fair I highly doubt any airline confronted by
               | Belarusian fighter jets would've responded differently. A
               | jetliner is not outrunning or outgunning that.
        
           | arcbyte wrote:
           | I hear you, but I fly spirit all the time with no add-ons at
           | all. No bags, no seat selection, no wifi, no snacks. I really
           | appreciate the low price and select Spirit over my preferred
           | airline Southwest often for this use case.
           | 
           | It's not a dark pattern in my case, even if I do get annoyed
           | those times when I actually have to fly them with bags.
        
           | Angostura wrote:
           | Or companies like Easyjet that save a couple of inches of the
           | dimensions of (previously fairly standard) carry on luggage,
           | so that when you get to the gate you have to fork out PS40 or
           | so to carry it on.
        
           | SeenNotHeard wrote:
           | It's a lot like SEO optimization and the chicanery that goes
           | on there: Airlines know that customers (a) are using ticket
           | comparison sites like Kayak and Google Flights, (b) customers
           | sort by price, from lowest to highest, and (c) as with
           | Internet search results, customers tend to click on links on
           | the first page w/o scrolling.
           | 
           | "Unbundling" options permits non-ultra-budget airlines to
           | move toward the top of that list, and then make the money
           | back by offering extras during the checkout.
           | 
           | Now, if sites like Google Flights and Kayak would give
           | customers the ability to tick checkboxes saying, "I want a
           | ticket with these unbundled extras," and sort according to
           | the final price, that could potentially re-arrange the field,
           | but who knows? The airlines would probably find another dodge
           | around it.
        
             | goatforce5 wrote:
             | Google Flights will allow you to select how many carry-ons
             | and checked bags you have (depending on the route).
             | 
             | e.g., on an imaginary trip to Las Vegas, the cheapest
             | carrier changed when I added a checked and carry on bag
             | (and the price difference from a budget carrier to a
             | mainline carrier shrunk considerably).
        
               | SeenNotHeard wrote:
               | Sure, but I've not seen them offer tick boxes for things
               | like the ability to choose which seat you're in, or
               | complimentary snacks and drinks.
               | 
               | ZipAir doesn't even provide free cups of water during its
               | flights. They require all baggage, even carry-on, to be
               | under a certain weight or pay an additional charge.
               | 
               | Unbundled options is no longer merely about how many bags
               | you check or carry on. They're monetizing _everything_.
        
           | dymk wrote:
           | Maybe it's because I use Google Flights, but all of that
           | information is front and center. I've never had to dig for
           | it.
        
             | switch007 wrote:
             | Google Flights does not show checked baggage or non-
             | standard seat fees AFAIK
             | 
             | It only indirectly shows baggage fees with certain airlines
             | once you select a specific flight when it offers you a
             | range of ticket options (e.g. with BA, it shows Economy
             | Basic / Economy Plus options).
             | 
             | Never seen seat fees on Google Flights
        
         | 1024core wrote:
         | > but lots and lots of people want to select their seats. .
         | .and are willing to pay for it,
         | 
         | How did we ever get by before? I've been flying since 1984 and
         | never paid to select seats until about a year or two ago.
        
           | strictnein wrote:
           | You weren't selecting your seat in 1984. You'd show up at the
           | airport, the agent at the counter would print your ticket,
           | and you would realize with deep horror that you were in seat
           | 37-E in the back of a DC10 with its 2-5-2 seating
           | arrangement.
        
             | expertentipp wrote:
             | At least you're certain no kid will hit the touchscreen of
             | the entertainment system in your headrest. Although the
             | moment the person in front unfolds their backrest it's what
             | the nightmares are made of.
        
             | ipaddr wrote:
             | Change it to dc9 and you are describing my first flight.
             | 2-3 seating, engines on the wing, feels like you are
             | outside of the plane. When I did a changeover to 747 it
             | felt like I was in a quiet movie theater.
        
             | pb7 wrote:
             | On top of that, prices were also far higher. Air travel has
             | gotten cheaper and more accessible over time with the
             | _option_ to pay for things you may care about.
        
             | demondemidi wrote:
             | I was choosing seats via EasySabre in 1986. Granted, my
             | employer paid for a Sabre service via compuserve, but I was
             | able to pick my own seat for free.
             | 
             | And when I had to book with an agent on the phone, I was
             | able to pick not only aisle or window, but front of cabin,
             | middle, or rear. Also for free.
             | 
             | Let's not normalize bullshit fees that are clearly a money
             | grab. Kinda bizarre how many people are dissing this
             | article and supporting airlines. I'm wondering if that's a
             | Gen Z thing since they're used to paying service fees
             | without realizing there are free alternatives.
        
           | OJFord wrote:
           | Well seat selection _is_ just working out you can charge for
           | something that some care about (will pay for) and others don
           | 't (won't, largely unharmed).
           | 
           | But luggage for example: having it was to some extent
           | subsidised by people who didn't/you paid for it whether you
           | wanted it or not, in the bundled price.
           | 
           | It's more a problem of advertising & comparison IMO, I don't
           | mind (quite like) these things being separated out otherwise.
        
           | NovemberWhiskey wrote:
           | Everyone was getting seats allocated at checkin, which was at
           | a checkin desk at the airport. If you were lucky, you'd get
           | asked if you wanted a window or an aisle.
           | 
           | Then you could check-in by telephone. Then you could check-in
           | online. Then airlines started exposing the ability to select
           | seats prior to check-in. Finally, someone realized this could
           | be a revenue stream and started charging for it.
           | 
           | At this point, British Airways will make you pay to reserve a
           | specific seat before check-in even if you're flying in
           | intercontinental business class unless you have an expensive
           | flexible fare or are a frequent flyer.
        
           | snovymgodym wrote:
           | The global middle class has grown and the volume of airline
           | traffic passengers has exploded since the mid 1980s.
           | 
           | Looks like the annual number of airline passengers roughly
           | doubled between 2006 and 2019:
           | https://www.statista.com/statistics/564717/airline-
           | industry-...
        
           | scarface_74 wrote:
           | Then you didn't buy a basic economy seat or buy from a second
           | tier airline like Spirit or Frontier.
        
           | afavour wrote:
           | Never traveled with family?
        
             | aidenn0 wrote:
             | When I travel with family, the only way to _get_ seats
             | together was to not select seats. Online I 'm presented
             | with a map of just middle seats left, but if I wait until
             | the gate for my seat there's magically adjacent seats so
             | some of them.
        
         | maerF0x0 wrote:
         | > fees for selecting seats, checking bags, and buying food, to
         | name a few .. "unbundling"
         | 
         | I can appreciate this kind of unbundling where I can choose
         | what I want or dont want. Unlike the rental market that has
         | started to "unbundle" with mandatory fees. In my case the
         | mandatory additional fees adds another 12% to the "price".
         | 
         | ($250 application fee amortized over a year, $60 credit check
         | amortized over a year, $110 technology package, $31 valet
         | trash, $12 amenity fees, $5 online service fee)
        
           | tppiotrowski wrote:
           | I agree. Ticketmaster, AirBnB, and other services with
           | mandatory fees that are known but not shown until checkout
           | should be regulated but it won't happen.
           | 
           | Just like the USA is the only country in the world that
           | doesn't include sales tax on sticker prices (because it makes
           | things seem more expensive)
        
             | maerF0x0 wrote:
             | I actually believe hearing the sales tax thing is a
             | different issue. I recall hearing some conservative folks
             | say tax separate is intended to keep the "sting" in the tax
             | so people will be incentivized to protest it and reduce it.
             | 
             | It could be both reasons, as well.
        
         | BeetleB wrote:
         | Agreed. I don't run into most of these issues.
         | 
         | When searching for flights, ensure Spirit Airlines is excluded.
         | 
         | Unless there's a massive price difference, just fly Southwest
         | if you have luggage. In over a decade, it's rare that some
         | other airline is a lot cheaper. Most of them are at price
         | parity or more expensive with luggage. In any case, at this
         | point everyone in the US knows you'll get charged for luggage
         | with most airlines and account for it when searching.
         | 
         | Food: Just don't. They give crappy snacks on planes. Just bring
         | a few along with you. Or even buy them at the airport.
         | 
         | Insurance: Go to https://www.insuremytrip.com/ and get it
         | yourself. Ignore whatever airlines offer you.
         | 
         | Seat selection: Don't bother with it too much. Also, nice that
         | Southwest doesn't let you pick seats.
         | 
         | Priority boarding: Why...? I'd rather sit in the airport than
         | in a cramped seat in the plane. And I've had bad experiences
         | where they've turned the air conditioning off in the plane
         | during boarding and I start feeling sick.
         | 
         | Compared to when I was a kid, flying is _much_ cheaper now
         | (inflation adjusted).
        
           | Izikiel43 wrote:
           | > Priority boarding: Why...?
           | 
           | Getting carry on room is the only reason this makes sense
        
             | ghaff wrote:
             | Though that's a pretty good reason. I do have an airline
             | card that is decent otherwise and gives me good enough
             | boarding priority. I don't bring on a large carryon but I
             | almost never check luggage so it's nice to have overhead
             | bin space.
        
             | BeetleB wrote:
             | I guess. I usually have a small enough one that I can
             | squeeze under the seat. Even when I've had larger items
             | that need to go overhead, the majority of the times it's
             | within one row of where I'm sitting. The ones where I have
             | to put it far away are the exception.
        
               | jsmith45 wrote:
               | The problem is is the narrow-body "commuter" aircraft,
               | which often only have enough overhead space for about 3/4
               | of all seats. Since most people have a carryon that needs
               | overhead space, they often run out, and need to gatecheck
               | your carry on.
               | 
               | The issue is that people don't like this, since it means
               | more of a delay at the destination.
               | 
               | Also some airlines will through gate-check the bag,
               | printing a full barcoded tag tied to your ticket, like
               | all other checked begs. Other airlines, most notably
               | American's regional carriers will instead "valet check"
               | the bag, which means a little red tag is added that is
               | not tied to you in any way, and at the destination they
               | are supposed to separate out those bags, and hand them
               | back on the jetbridge.
               | 
               | This means you _will_ miss any connection that does not
               | exceed the minimum connection time at the airport by a
               | solid 10 minutes. Even worse is what happens if the
               | baggage handler fails to notice the red tag. Then one of
               | 3 things will happen:
               | 
               | 1. It will get spit out at baggage claim. (I've had this
               | happen once, albeit on a flight with no possible
               | conections, so the bags skipped the sorting step and went
               | straight to baggage claim.)
               | 
               | 2. The bag reaches bag sorting, and because it does not
               | have a proper checked tag with barcode will eventually
               | get spit out for manual processing. An airport employee
               | notices the red "American valet checked" tag, and
               | delivers it to the American baggage office, where you can
               | try to reclaim it with the little stub that you hopefully
               | remembered to remove from the tag.
               | 
               | 3. The little red tag got ripped off at some point in the
               | process. If this happens you probably won't get your bag
               | back. If the employee who checks unclaimed bags for
               | identification actually does their job, you _might_ get
               | it back (assuming you have filled out the address card on
               | your luggage), but sadly in practice that almost seems to
               | the the exception instead of the rule.
        
           | rootusrootus wrote:
           | Not a bad set of guidelines, but I think a bit more nuance is
           | worthwhile.
           | 
           | If you only care about price, Southwest isn't a bad choice.
           | But the cost may be in significantly increased travel time.
           | E.g. if you live in the PNW, start with Alaska first, then
           | try Southwest, because Alaska will probably have better
           | direct flight options.
           | 
           | And seat selection... don't bother with it is fine if you're
           | traveling alone. But if you're going on a family trip, this
           | kind of detail is actually important.
           | 
           | Otherwise generally agree. Definitely bring your own food.
           | 
           | Also, if you do fly Alaska, always take your luggage as a
           | carry-on if is plausible. Don't pay up front, because at the
           | gate they'll offer to check it at no charge when the flight
           | is pretty full.
        
             | swsieber wrote:
             | > And seat selection... don't bother with it is fine if
             | you're traveling alone. But if you're going on a family
             | trip, this kind of detail is actually important.
             | 
             | IIRC, Southwest boards families early enough that they can
             | get seats together, so it's another seat win for them.
        
             | michaelcampbell wrote:
             | > Definitely bring your own food.
             | 
             | And make sure it's smelly, messy, and impossible to dispose
             | of, because if history is any guide you'll get to sit
             | really near me.
        
           | gruez wrote:
           | >Insurance: Go to https://www.insuremytrip.com/ and get it
           | yourself. Ignore whatever airlines offer you.
           | 
           | or get it free through your credit card. Many premium cards
           | offer it as a free benefit.
        
             | BeetleB wrote:
             | Good to know. Apparently my one, which is a travel related
             | CC with annual fee, doesn't provide this benefit.
             | 
             | If yours does, I would still read the fine print and
             | compare with ones on insuremytrip. I picked a random CC and
             | read its benefits, and did not see one involving serious
             | illness - only death, accidents, and things like flight
             | delays.
             | 
             |  _Edit_ : Checked again: Apparently mine does provide
             | travel insurance. But as expected, not for serious illness
             | (e.g. stroke that requires medical evacuation - happened to
             | someone I know during travel). Also, it only covers issues
             | related to the mode of travel. So if you're in the Bahamas
             | for 2 weeks, and you get into accident a week in, that is
             | excluded. With insuremytrip plans, the whole duration of
             | stay is covered.
        
           | pxx wrote:
           | You have to not care about price _at all_ these days to fly
           | Southwest. It 's gotten to the point where even if you have a
           | companion pass, and the tickets are essentially buy-one-get-
           | one free, it's still not worth flying them
        
             | BeetleB wrote:
             | Must be something specific to your airport/city? Still one
             | of the cheaper ones for me.
        
         | matwood wrote:
         | Yeah, I actually like the unbundling. I'll buy the cheapest
         | ticket and then check every couple days for a good upgrade
         | price. It also lets me do things like upgrade just the long leg
         | of the flight as first class and not bother with paying for the
         | shorter leg upgrades.
         | 
         | I'm pretty cheap, but I'm also tall and older. Any flight over
         | 2 hours, I absolutely will pay for comfort.
        
         | ghaff wrote:
         | I don't mind the unbundling so much. I mostly know about that,
         | especially given I'm mostly on a single carrier. What's more
         | annoying is clicking on a roundtrip fare from $1K or whatever
         | and when I get to the return leg (on the date I had already
         | chosen) and there's no $1K roundtip fare to be seen.
         | 
         | I just spent probably 8 hours finding a pair of flights
         | somewhat flexibly around Christmas (yes I know but was having
         | trouble firming up plans) and I'm still not sure what final
         | combination/incantation got me to a fare and schedule that was
         | at least within a large ballpark of tolerable if not exactly
         | reasonable.
        
         | notahacker wrote:
         | Yeah. Whole article feels a bit "Fastcompany makes
         | $entireprofit from bullshit clickbait headlines". Some people
         | would read the article with an accurate headline!
         | 
         | For people that don't want to be at the front of the queue,
         | select their seats, eat airline food or use inflight wifi, the
         | fact that some people pay a bit more to do it and subsidise
         | their ticket costs is a bonus. And even some of the really
         | customer hostile ancillary revenue streams like "Printing your
         | boarding pass will be 50 dollars sir" has nothing to do with
         | website dark patterns
        
         | rootusrootus wrote:
         | > select their seats, check their bags, buy food, etc
         | 
         | I mostly don't have a problem with unbundling, except for seat
         | selection. That's just gouging. But it works pretty well
         | because people traveling as a group will suck it up and pay for
         | the privilege of picking seats together.
        
         | chickenWing wrote:
         | If you actually read the article you'd know that unbundling is
         | not not what it's about. It's about the dark patterns that
         | trick or coerce people into purchasing "extras" that they don't
         | want, or didn't know they had to pay extra for.
        
         | jjav wrote:
         | > lots of people want to select their seats, check their bags,
         | buy food, etc. and are willing to pay for it
         | 
         | "willing to pay for it" is a odd way to phrase this. Of course
         | people need to do all those things, but we are now forced to
         | pay extra for these basics. All of which used to simply be part
         | of the ticket price.
        
           | cochne wrote:
           | Another way to look at it is that you are now paying less for
           | the base ticket which used to include those things. This
           | allows consumers more choice in what part of the experience
           | they want to pay for.
           | 
           | If someone wants to build a computer and they don't need a
           | graphics card, it's better to give them the option not to get
           | one for less money, or to get one for more money.
        
           | briffle wrote:
           | I'm okay with paying extra for it, but none of the searching
           | tools seem to include the price plus a checked bag plus a
           | carry on, plus choosing my seat.
           | 
           | You have to investigate each airlines policies to find out.
        
           | dools wrote:
           | But hold on: in Australia for example there are two airlines
           | run by the same company, Jetstar and Qantas.
           | 
           | Jetstar is the budget airline where you pay for all these
           | "basics" if you want them.
           | 
           | Qantas is the "premium" brand where all these "basics" are
           | standard.
           | 
           | When people fly Jetstar they have the option of paying
           | sometimes 1/4 of the price by forgoing these options.
           | 
           | When I fly out of my regional airport the Jetstar flights are
           | way more packed than the Qantas flights, and they're always
           | bigger planes too.
           | 
           | So the choice to forgo "basics" and save money is obviously a
           | very popular one.
           | 
           | Seems like a good idea to me.
        
         | mattwad wrote:
         | It's not "unbundling" they literally just added new costs for
         | features that were originally free because they can get away
         | with it. So far, I have also found you are now REQUIRED to pay
         | for your seats if you want to sit together. Frontier splits me
         | and my wife even when there's seats available
        
           | mateo411 wrote:
           | I fly Southwest too. I like the flexibility that they
           | provide.
           | 
           | If you don't feel like flying today, that's fine with them.
           | No change fees. However, sometimes they don't feel like
           | flying either, and you also need to extend them the same
           | courtesy.
        
           | yuliyp wrote:
           | It's interesting you used Frontier as an example. Frontier's
           | whole business model is "unbundle everything the law allows."
           | This means dirt-cheap fares that alone can't cover their
           | costs of running the flights. They need the fees to make the
           | whole thing work.
        
           | listenallyall wrote:
           | 4 fare types, Early Bird, A-List? Not displaying prices with
           | aggregators? Surprisingly-expensive fares quite often?
           | 
           | I appreciate Southwest's philosophy but it isn't immune from
           | trying to squeeze more revenue out of each trip - they just
           | do it differently.
        
           | gus_massa wrote:
           | I understand people been angry for a fee for choosing the
           | seats.
           | 
           | But a fee for lugage is very natural. Handling lugage has a
           | clear cost. It looks natural to unbound it.
        
         | smsm42 wrote:
         | I think also one has to distinguish junk fees (which are
         | frequently unavoidable, but hidden after the last minute from
         | the consumer) from things like buying food. I mean, some
         | airlines on some flights include free food. But food has little
         | to do with flying itself, and if you don't want to pay, you can
         | easily get it on the ground from another place and/or wait for
         | 2-3 hours without a meal. It's not an "extra fee", it's buying
         | a different product - which yes, can be sold by the airline
         | too, but I don't see anything bad in that. Conflating providing
         | some optional services with the nefarious practice of junk fees
         | is not helping the consumers at all.
        
         | wubrr wrote:
         | Selecting seats used to be free for available seats. Now they
         | artificially reserve empty seats such that you need to pay for
         | them.
         | 
         | No extra value or improvement is introduced for customers here,
         | quite the opposite.
        
       | thedaly wrote:
       | I think we need legislation that mandates transparency in fees
       | across most if not all products.
       | 
       | Not including taxes and fees in the listed price is detrimental
       | to consumers.
        
         | acomjean wrote:
         | They are trying. Not surprisingly there is pushback from
         | airlines (and other businesses..)
         | 
         | https://wapo.st/47cBuSJ
        
         | tempsy wrote:
         | Obama passed a law that forced airlines to show the final price
         | (fees + taxes) in the list price, so it's been like that for
         | many years now.
         | 
         | Before that it was much more like hotels where you're not shown
         | the final price until the last step.
        
           | judge2020 wrote:
           | How do they estimate taxes? Based on IP until you change your
           | address?
        
             | tempsy wrote:
             | Taxes are fully determined by departing and arriving
             | airports. They don't need your IP.
        
           | godelski wrote:
           | Great. Now is the consumer allowed to compare prices in a
           | meaningful way? Let's say I visit the site, close my browser,
           | clear my cache and cookies, and then navigate to the site
           | again. Should the price change?
        
             | tempsy wrote:
             | Not sure what you're implying. Why would the price change
             | in that situation.
        
               | thedaly wrote:
               | Sites used to book travel, ie airfare, hotels, etc, are
               | notorious for changing price based on your perceived
               | interest. I've noticed this myself when I look at a hotel
               | listing multiple times, the price tends to creep up.
        
               | tempsy wrote:
               | Hotels maybe, but airfare is not going to change because
               | you're in incognito or clear a browser. I rarely see any
               | price differences between an Expedia and booking direct.
               | If an airline was messing with prices based on something
               | with your computer you would be see frequent large
               | differences in prices between direct bookings and third
               | party bookings, which I've never seen before.
        
               | godelski wrote:
               | > Why would the price change in that situation.
               | 
               | That's a great question! The reason many of us are upset.
               | Because it shouldn't, but it does. Not always, but it
               | does. Now this is black box probing so may be another
               | factor, but the prices do swing quickly.
        
               | pxx wrote:
               | Stop spreading these lies. This cannot be done on any
               | major airline (one large enough to be on a GDS). Airline
               | pricing may be complicated but the way fares are
               | constructed is public.
               | 
               | You may be witnessing:
               | 
               | * An ota changing their markups (which immediately asks
               | the question "why are you paying the markup")
               | 
               | * Differing currency conversions and fares if you're
               | changing the country you're issuing from (but this will
               | reset itself once you actually try to pay)
               | 
               | * Fare class availability (somebody might have just
               | bought the last ticket at that price)
               | 
               | If what you are claiming is true, there'd be far more
               | evidence for it, and ITA Matrix (and hell, OTAs) wouldn't
               | exist as a product. Given how well this is documented, it
               | almost seems like you're disingenuously trying to sell
               | VPN products (especially with your name-drop of a
               | specific product)
        
               | godelski wrote:
               | I'm not aware of these things being well documented but
               | I'd appreciate a link.
               | 
               | And I'm just trying to say what I've observed. I'm
               | explicitly saying that this is black box probing. I'm not
               | sure these are the causal variables making the changes
               | but they seem to correlate. I've said there are other
               | effects than VPN too, like clearing cache and changing
               | browsers. It is definitely a weird feeling to open a page
               | in multiple browsers and see different prices. You're
               | right, I do not know what's going on but I'm not lying
               | nor am I alone in seeing these things.
        
         | esoterica wrote:
         | All the major airlines I've used show the prices including
         | mandatory fees and taxes up front. The only things not included
         | are optional add ons like extra bags.
        
       | tekla wrote:
       | Why does this article single out airlines? A majority of web devs
       | in FAANG are complicit
        
       | gniv wrote:
       | Is there an aggregator that shows these fees when comparing
       | prices? Something like the price is $X + $40-80 for the seat +
       | $100 for checked bag.
        
         | LordKeren wrote:
         | Google Flights lets you select the number of bags and updates
         | the displayed flight according
         | 
         | (Anecdote from recent domestic US travels, your mileage may
         | vary, etc etc)
        
           | creer wrote:
           | And Google Flights shows extra notices that this or that is
           | not allowed or included - for each specific flight.
        
           | switch007 wrote:
           | [delayed]
        
         | tandr wrote:
         | Pretty much all big flights searching sites
         | (flights.google.com, Bing, etc) allow to specify that you have
         | luggage, and the search results changes (sometimes quite
         | drastically) depending on that checkmark.
        
           | ceejayoz wrote:
           | I'd note that some airlines don't show up on the aggregators
           | (like Southwest).
        
           | switch007 wrote:
           | [delayed]
        
         | izacus wrote:
         | The problem is that airlines have a financial interest in
         | hiding that info from aggregators.
        
       | darknavi wrote:
       | You want some dark patterns? Try to suss over fare classes and
       | trying to optimize your mileage earnings.
       | 
       | Hard to justify legislation for it because it's all "extras" but
       | man do they make it hard to "play the game".
        
       | xattt wrote:
       | Since this thread will end up with anecdotes, here's mine with
       | Flair Airlines in Canada.
       | 
       | I wanted to take the time to figure out how much value I would
       | get out of each add on. It looked like it would be cheaper to get
       | an add-on in a particular way.
       | 
       | The fuckers set a timeout to the site that's so low that it was
       | just enough time to click through to buy but not enough time to
       | figure out the value. This could be a difference of about
       | 100-200CAD.
       | 
       | The airline also had us sitting on the tarmac long enough for my
       | kid to finish a graphical novel. I am guessing they didn't want
       | to cough up penalty fees to the destination airport for arriving
       | out of a given landing time slot.
       | 
       | The experience was like going over to a stingy relatives' house
       | where they keep the thermostat at 40deg in the winter and reuse
       | Saran Wrap between different dishes in the fridge.
        
         | giarc wrote:
         | I recently flew Flair and it was a regular experience. I did
         | find that the booking process did seem to have some "black
         | patterns", mainly that things would be checked off when I had
         | indicated I didn't want them previously. For example, we were
         | just flying with a single checked bag for a family of 5. The
         | first option is to add a checked bag for EVERY passenger and no
         | option for just one. Then at other times during the booking
         | process, bags would be added and price would change. It was
         | only later in the process that I was able to add a single bag.
         | 
         | It was worth the few thousand in difference, however our
         | flights all left on time and we had no delays, so I might be
         | singing a different tune if we had sat and waiting long. One
         | thing I wish I knew is that they charge for everything,
         | including water and coffee.
        
         | dubcanada wrote:
         | Flair is a discount airline (not WestJet discount, more like
         | Spirit Airlines or Frontier or some "ultra low cost carrier", I
         | doubt their passenger revenue is more then peanuts a flight, if
         | they even make anything at all), it's basically like going to
         | the discount grocery store in a poor neighborhood and wondering
         | why your $20 brand of parmesan cheese is not available?
         | 
         | It's not like they hide the fact they are a discount airline
         | and you need to accept there will be inconveniences for such
         | discounted prices.
        
           | xattt wrote:
           | > it's basically like going to the discount grocery store in
           | a poor neighborhood and wondering why your $20 brand of
           | parmesan cheese is not available?
           | 
           | The poor neighbourhood grocery store doesn't act like I'm a
           | mark. They respect their customer base and provide what they
           | can.
        
       | expertentipp wrote:
       | Speaking about Europe. Wizzair virtually disabled search and
       | reservations over the web with their paranoid "anti-robot"
       | algorithms, and at some point they had this mysterious "service
       | fee" appearing randomly but discriminating web browser. At
       | Ryanair the reservation workflow is basically one massive dark
       | pattern and upselling designed to make you fell bad. Then there
       | is fucking booking.com, this site opens randomly and
       | unpredictably at various moments while clicking through the
       | search and reservation workflows.
        
         | shortcake27 wrote:
         | I disagree about Ryanair. Yeah, they try and upsell you like
         | crazy, but there aren't any tricks. They warn you to buy bags
         | in advance because they will charge more at a later date -
         | that's not a trick, that's how they subsidise the ticket price
         | for people who plan ahead. And it's not as if they advertise
         | the price at PS12 then it triples at checkout. Maybe there's a
         | CC processing fee and that's it? Also if you come back to the
         | site later, the price is the same unless those seats have been
         | sold which they very clearly communicate at the very first step
         | (x seats left at this price).
        
       | francisofascii wrote:
       | I find airline and concert ticket purchasing to be so exhausting,
       | that I simply opt out more than I desire to. You have to wonder
       | if airlines and other companies (like StubHub) ever calculate how
       | much business they miss from these tactics. We are talking about
       | discretionary purchases, after all.
        
         | sokoloff wrote:
         | There's a comedian that I'd really enjoy seeing in person. He's
         | only selling tickets via TicketMaster. As a result, I'll wait
         | for his next Netflix or Amazon tour special.
        
         | jstarfish wrote:
         | I'm with you on that, but people get emotionally invested in
         | travel for holidays, weddings, custody, funerals and vacations.
         | 
         | Never in my life have I been in a position of getting to the
         | end of booking a flight and saying "meh, I don't really need to
         | go there anyway."
        
       | tayo42 wrote:
       | Just bought airline tickets the other day and it was such a
       | frustrating experience to go through. United has 4 levels of
       | economy, it was so tedious to compare luggage fees between them.
       | If I want to sit next to my partner it would be an extra 200 off
       | the lowest price both of us needed to upgrade... Then to bring a
       | carry on.
       | 
       | I was using Google flights to compare and they all advertise the
       | really low price, for lowest tier economy. Then yeah clicking
       | through each one to figure out what the final price, getting hit
       | with insurance upgrades, are you sure you don't want economy+ or
       | w/e upgrades on each page.
       | 
       | The fee names seemed insane. There was a 10 dollar 9/11 fee? Wtf
       | is that?
       | 
       | The prices are changing like everyday? Extra unessary pressure to
       | buy. Why can't we just have consistent pricing, instead of taking
       | advantage of people trying to fly when it's convientent.
       | 
       | The whole experience used to be be simpler I think. Just compare
       | and buy and show up.
        
         | vkou wrote:
         | > There was a 10 dollar 9/11 fee? Wtf is that?
         | 
         | 1. It's included in the price you see on Google Flights.
         | 
         | 2. Every airline pays it.
         | 
         | 3. It's the cost of the TSA reach-*** that you do when going
         | through security.
         | 
         | 4. If you don't like it, talk to the airport, or your
         | congresscritter. The airline has no control over it.
        
         | magneticnorth wrote:
         | As for sitting next to a partner, if you don't absolutely need
         | to guarantee it, then you can wait til you get to the airport
         | and ask at the gate if they can move you to be beside each
         | other.
         | 
         | If the plane is totally full you'll be out of luck, but if
         | there's space then the gate agents will happily reassign you.
        
           | sokoloff wrote:
           | Similar approach here: we have a lot better things to do with
           | 400 after tax dollars than spend them to collapse to zero the
           | chance that we'll sit separately in an airliner for a few
           | hours. If that happens, we'll enjoy $400 worth of dinners out
           | way more than sitting together anyway...
           | 
           | I find we usually get assigned seats next to each other
           | anyway unless the plane is completely checked in full for
           | aisles and windows even without asking.
        
           | tayo42 wrote:
           | we don't need to guarantee it, but its nice to be able to
           | share drinks and an on flight bag.
           | 
           | I do that now sometimes, but even lately some airlines charge
           | more for the aisle and window seat.
        
           | atrevbot wrote:
           | On the flip side of this my partner and I recently decided to
           | pay the additional fee to Spirit to ensure that us, our 6
           | year old, and our 18 month old (traveling on lap) could sit
           | together. We paid extra to sit toward the front of the plane
           | to minimize time on the plane after landing. As we were
           | boarding we were told that we had been moved because the row
           | we were in was the exit row and we could not sit there with a
           | child (though they let us select that row no problem when
           | they wanted more money). They reassigned us to the very last
           | row on the plane with no window for our 6 year old and no
           | refund on our seat selection fee. I will probably just take
           | my chances asking at the gate next time.
        
           | BobaFloutist wrote:
           | Yeah but people reserve all the window and aisle seats
           | because sitting in the middle seat is miserable so all the
           | empty seats will be middle seats well before the plane is
           | full.
        
       | godelski wrote:
       | Just a anecdotal data point: a few months ago I took a trip
       | overseas and had to do it on a pretty short time schedule (<a
       | week). As a grad student this is obviously tough to budget. So I
       | load up my Mullvad Browser and jump around VPN points. Everything
       | was breaking. They very much did not like that browser and the
       | VPN was the cherry on top. But because of this effort I saved
       | about $500 (NYC seemed to be the best location fwiw and I'm on
       | the west coast and flew to Asia).
       | 
       | This felt rather insane and anti-competitive. Each time I changed
       | any variable (including restarting the browser) the price changed
       | and those warnings about number of tickets left would
       | dramatically vary. There is no doubt that that these companies
       | were lying to me. How am I supposed to price compare and we have
       | a competitive market when it's stochastic with high variance? I
       | know airlines claim to work on auctions and economists love
       | auctions, but this wasn't even an auction. This was they knew I
       | was in a bind and just added a dice roll to the price. That's
       | only something a monopoly can do. I don't think this is about
       | being able to select seats, check bags, or buy food.
        
         | arcticbull wrote:
         | > There is no doubt that that these companies were lying to me.
         | 
         | They're not lying to you, the 'number of seats left' refers to
         | the number of seats available at that price - in the lowest
         | available fare bucket. Not on the plane itself.
         | 
         | What you ran into are called point of sale restrictions. Lower
         | fares are made available to people buying in different markets.
         | 
         | They don't really work on auctions, they charge everyone what
         | they think they'll pay.
        
           | 93po wrote:
           | If something is that confusing and misleading then it's still
           | dishonesty
        
           | photonbeam wrote:
           | If the recipient is deceived, its a lie, regardless of weasel
           | words
        
             | arcticbull wrote:
             | Who's been deceived? You were offered a price, and you can
             | pay it or not pay it. If you pay it you get your ticket. I
             | don't really understand what the deception is.
             | 
             | Is it any more of a deception than someone who comes into a
             | store with a coupon getting 10% off, while you, without a
             | coupon pays full price? Or any more of a deception than
             | Target charging higher prices at outlets in SF and NY than
             | they do in Texas? Or not telling you how many more of an
             | item is around back?
        
               | photonbeam wrote:
               | The person who was pressured by the false statements of
               | ticket scarcity
        
               | arcticbull wrote:
               | They're not saying there's only that many seats left on
               | the plane - you can get a sense of that by pulling up the
               | seat map. They're saying there's only that many seats
               | left at that price point. It's incumbent on the buyer to
               | know that I think. That information is not hidden.
        
               | jbverschoor wrote:
               | Which is a useless statement with dynamic pricing. It's
               | ONLY there to put pressure on the visitor.
        
               | arcticbull wrote:
               | It provides information to the searcher. If I'm looking,
               | I generally search for 1 seat, even if I eventually plan
               | to book for a few people. It's useful for me to know how
               | many people I can book at that price point.
        
               | snthd wrote:
               | >They're saying there's only that many seats left at that
               | price point.
               | 
               | ...which is a lie. If the tickets stop selling the price
               | will drop. If there's a signal indicating a future spike
               | in demand they will jack up the price irrespective of
               | sales.
        
               | arcticbull wrote:
               | It might, or it might not go down in response to a lack
               | of sales. Some airlines continue to segment their
               | customers by elastic vs. inelastic demand. As departure
               | date approaches their customer mix changes, and it might
               | make sense to raise prices instead of lower them even if
               | it leads to unsold inventory. After all there's a
               | secondary market for unsold inventory - frequent flyer
               | mile redemptions.
               | 
               | Its not as cut and dried as you're making it out to be.
               | 
               | It is accurate at the time presented. You can buy N seats
               | for $X each, before the next seat is more expensive.
               | That's all you can really ask.
        
               | godelski wrote:
               | Let's say that you and I each buy an airline ticket.
               | We're sitting in the same coffee shop and buying it at
               | the same time from the same airline provider. We're both
               | buying the cheapest ticket available. Let's make even
               | another assumption! Suppose we can buy the same ticket!
               | Would you find it deceitful if we were shown different
               | prices?
        
             | hammock wrote:
             | Stop lying
        
           | Miraste wrote:
           | Right, why on Earth would anyone call making up new
           | definitions of "seats left" and "lowest fare," changing the
           | price based on purposely hidden variables and not admitting
           | it, and tricking users into believing extra fees are
           | necessary "lying?" I'm sure it's all clearly posted
           | somewhere. It reminds me of a passage from a famous book of
           | marketing advice:
           | 
           | "But the plans were on display..."
           | 
           | "On display? I eventually had to go down to the cellar to
           | find them."
           | 
           | "That's the display department."
           | 
           | "With a flashlight."
           | 
           | "Ah, well, the lights had probably gone."
           | 
           | "So had the stairs."
           | 
           | "But look, you found the notice, didn't you?"
           | 
           | "Yes," said Arthur, "yes I did. It was on display in the
           | bottom of a locked filing cabinet stuck in a disused lavatory
           | with a sign on the door saying 'Beware of the Leopard."
        
             | hammock wrote:
             | They always say "seats left _at this price_ ," and the
             | "lowest fare" is in the context of the current search
             | results, which are individual, not in the context of all
             | searches by everyone everywhere, which seems an
             | unreasonable standard.
        
               | hanzmanner wrote:
               | That doesn't capture the range of their dark patterns. I
               | am literally testing this now. I am on Delta website
               | going through the booking process (redirected form Google
               | Flights). The price at Google Flights was $578. Delta
               | website is showing that 1 seat is available (at this
               | price). When it prompts to select the seat there are no
               | seats available at this price. I am offered to upgrade to
               | Comfort+ for $60. I am already 10 min into the process.
               | And just to preempt your possible argument: when I go to
               | the previous page it still shows that 1 seat is available
               | at this price.
        
               | squeaky-clean wrote:
               | Google Flights runs on a cache, so it can be out of date.
               | This is mentioned in their fine print somewhere.
               | 
               | Delta's own website should be accurate though. I think
               | this is actually legally required. If you can take some
               | screenshots and contact customer support I guarantee you
               | someone will get yelled at, and you may get some sort of
               | compensation.
               | 
               | I know this because I was once the person who would get
               | yelled at (not for Delta). If you could include the time
               | and your local timezone, as well as the market (your
               | country or VPN country) that would help out the person
               | who's going to get yelled at.
               | 
               | Just to clarify, I say "yelled at" as a bit of an
               | exaggeration. But these customer reports were always a
               | big deal where I worked. It usually boiled down to a
               | stale cache issue. But because the airline controls the
               | cache and ticket inventory[0], cache invalidation should
               | be perfect, sans a few ms latency.
               | 
               | [0] Kind of... Not really. It's a mess how the systems
               | really work. But they do get messages for each ticket
               | purchase.
        
               | hanzmanner wrote:
               | I have shared the screenshots in this thread.
               | 
               | https://imgur.com/a/X923fSo
               | 
               | I don't trust Delta enough to have any desire to reach
               | out to them.
        
             | consumer451 wrote:
             | Do the people who design these dark patterns get paid more
             | than honest people?
             | 
             | What are the LinkedIn keywords used to identify these
             | roles?
             | 
             | Is it along the lines of "growth hacking?"
             | 
             | There has to be a name for this job and I am just too dumb
             | and naive to know it at the moment.
             | 
             | Help, please.
        
               | godelski wrote:
               | I'm just going to quote hanzmanner (in the sibling's
               | children's comment)
               | 
               | > For a tech forum it is surprising how many commenters
               | in this thread don't understand what are "dark patterns"
               | 
               | I think people just don't get it. Maybe because people
               | just aren't thinking about how things couple and the
               | interactions. Maybe because no one wants to be the bad
               | guy so don't think too hard about it? There could be a
               | lot of reasons. Could even be that people are more
               | worried about job security so just deal with it.
        
               | consumer451 wrote:
               | Fair enough. So how would someone brag about
               | accomplishing this in their work history?
               | 
               | I ask this as a simple man who is looking for a job, and
               | who is contemplating words that go on resumes.
               | 
               | Simplest: "increased division's revenue in a complex and
               | novel way?"
               | 
               | Or, even simpler "implemented dynamic pricing?"
        
               | godelski wrote:
               | > So how would someone brag about accomplishing this in
               | their work history?
               | 
               | - Performed user studies that led to x% growth in product
               | revenue
               | 
               | I don't think there would be anything that would
               | specifically flag a resume entry as the employee being
               | the one to implement dark patterns, but I'm just guessing
               | here. Because things like dynamic pricing or user studies
               | aren't inherently wrong. Dark patterns are wrong because
               | they're manipulations. The clearest example being raising
               | prices and then discounting them back to the same price.
               | Amazon does this as well as Walmart.
        
               | acomjean wrote:
               | I interviewed at a travel company. One thing someone said
               | they didn't like about working there was that they're
               | customers are really the airline and hotel chains that
               | pay them, and anything that closes the deal at a higher
               | price is what they'd do. UX "improvements" tested with
               | A/B testing for sales optimization.
        
               | listenallyall wrote:
               | A/B testing, sales funnel, conversion rates
        
               | mjcl wrote:
               | "Revenue Management"
        
           | kelseyfrog wrote:
           | A bit more generally, they also ran into dynamic pricing or
           | as it existed in every transaction before the 1870s, namely
           | haggling.
           | 
           | It was only after the rather recent invention of the price
           | tag that consumers themselves were commodified which always
           | involves a level of abstraction and smoothing over of
           | differences, in this case, by price.
           | 
           | Make no mistake, the reason it feels deceptive is that
           | "Bargaining is always adversarial."[1] When one's economic
           | milieu is the egalitarianism of being equal before price, of
           | course bargaining feels deceptive, slimy, and wrong.
           | 
           | 1. Bill Sanders, Frank Mobus, Creative Conflict: A Practical
           | Guide for Business Negotiators, Harvard Business Press,2021
        
             | tomrod wrote:
             | An unnecessarily kind way to coat the dark pattern that
             | fuzzes the BATNA.
        
             | jtbayly wrote:
             | If I was able to _haggle_ I might not have such a problem
             | with it. But this cannot possibly be called haggling, as
             | there is no ability to communicate with somebody and make a
             | counter-offer.
        
               | kelseyfrog wrote:
               | You're haggling with a system and on its terms.
               | 
               | One of those ways of communicating is setting your
               | location via VPN. This is just what it feels like to
               | haggle with a non-human system. Would that we weren't
               | required to set aside our own humanity to do this, but
               | this is haggling for a more inhuman age.
        
             | jowea wrote:
             | You can't really haggle with a computer system can you? And
             | even if we'd accept that as haggling the company has way
             | more power in the transaction. This just seems allowing the
             | company to capture ever more of the consumer surplus.
        
               | listenallyall wrote:
               | The computer gives you, the consumer, a lot of power. You
               | can very easily comparison shop - not simply view the
               | cost of flights from every other provider on the same
               | day, but also a day or two earlier/later, and if you are
               | flexible, a week or month later. You can mix airlines, or
               | plan open jaws. You can see the price of a rental car for
               | all or part of the trip. Before travel was sold online,
               | you went to a travel agent and had far fewer options.
        
           | coherentpony wrote:
           | > They're not lying to you
           | 
           | That's correct. But it's correct in the sense of "technically
           | correct". It's a language-lawyer type of correct that nobody
           | actually expects when communicating in plain English.
           | 
           | Yes, they're not lying to me. They're simply being
           | intentionally and willfully misleading.
           | 
           | When I was 8 and my parents asked, "Have you brushed your
           | teeth?" to which I responded, "Yes." What they're really
           | asking is, "Did you brush _all_ of your teeth?" and not, "Did
           | you brush at least two of your teeth?" I answered that latter
           | question. And I thought I was the smartest person in the
           | world when I did.
        
             | shaan7 wrote:
             | Did you eventually make a career in law? :D
        
               | coherentpony wrote:
               | No, I'm a software engineer.
        
               | Swizec wrote:
               | Software engineer is like a lawyer for JSON
        
               | bee_rider wrote:
               | Considering the possible alternative names for
               | programmers:
               | 
               | Software Lawyer: we've got a code that ought to be well
               | defined and straightforward to interpret, but a bunch of
               | legacy rules have made it impossible to predict what
               | anything really means without studying the system in
               | great depth
               | 
               | Software Doctor: We're trying usually trying to fix an
               | absurd system ridden mysterious bugs while keeping it
               | running. How it got into the state it is basically
               | impossible to understand, it looks like they've just used
               | parts for purposes totally unrelated to their intended
               | use (the spine is totally in the wrong orientation).
               | 
               | Software Engineer: There is a rigid schedule posted on a
               | board somewhere, but we've gone totally off the rails and
               | have no chance of hitting any of those timelines.
        
             | bch wrote:
             | Parents> "Have you brushed your teeth?"
             | 
             | 8yo> "Yes" (last week)
        
             | jbverschoor wrote:
             | It's misrepresentation
        
             | godelski wrote:
             | Yes, thank you. I think sometimes we forget how fuzzy
             | language is.
             | 
             | If you're response is "well actually..." you need to think
             | if you're providing meaningful feedback that would make the
             | original claim meaningfully different (i.e. you're adding
             | nuance that would shift perspective). Otherwise it comes
             | off as if you didn't hear anything the original person said
             | because you're missing the meat. Technical corrections are
             | fine, but they should come with some indication of hearing
             | the thesis. Let's try
             | 
             | > Well technically they aren't lying to you. It's the
             | number of seats left at that price and that price can vary.
             | So it is misleading but not technically a lie.
             | 
             | But to counter that claim, simply clearing my cache and
             | restarting the browser would result in both the price and
             | number of seats left changing. Not monotonically. Sometimes
             | it'd be a lower price with more seats. I saw all four
             | permutations! Now I'm not someone with all the airline
             | data, but when this happens over the course of a few
             | minutes I'm pretty suspicious of the results. The
             | likelihood of that happening without manipulation seems
             | rather low.
        
           | _zoltan_ wrote:
           | why are you defending the shitty airline tactics?
        
         | hanzmanner wrote:
         | I might be wrong, but my recollection is that the practice of
         | changing the price based on user location has been challenged
         | in court some time ago. It's appalling that companies do that.
         | I will definitely follow your advice for flight booking though.
        
           | 93po wrote:
           | I've heard a long time ago that they'd also charge Apple
           | hardware users more
        
             | ne0flex wrote:
             | There was a 2012 WSJ article about that [0]. I have both a
             | Windows Surface and a MacBook. When looking for flights, I
             | used both to check for prices in hopes to find better
             | prices, but didn't really notice any discrepancy. I figured
             | maybe they may be showing the same price due to both
             | devices having the same IP address or something to that
             | effect.
             | 
             | [0]https://archive.is/C0Hkb
        
         | boyka wrote:
         | Were you getting these different prices on the actual airline
         | websites or on the aggregators such as Booking, kayak etc.?
        
           | godelski wrote:
           | United's website. Though I saw the same thing happening on
           | AA. Google Flights had some fluctuation too but it wasn't
           | always reliable to have the same price once visiting the
           | actual website from the link.
        
         | sails wrote:
         | I agree with your experience, it does feel a bit insane, but
         | just to point out this is the result of too much competition
         | selling a commodity product rather than a monopoly.
        
           | arrosenberg wrote:
           | Disagree. Consolidation is driving this behavior - smaller
           | companies in a competitive market would not be able to offend
           | customers to this degree. Certain routes are dominated by one
           | "alliance" (cartel) that basically boils down to American,
           | United or Delta. You have a few smaller brands like Alaska,
           | Southwest (which has underinvested in their infrastructure),
           | Jet Blue and Spirit (who are currently trying to merge), but
           | it's not enough.
           | 
           | You need to break up the cartel model so that (e.g.) Delta
           | has real competition for routes to Atlanta. If I look at
           | nonstop flights from LAX to Atlanta for a random day (Apr 1,
           | 2024) your options are: 1 American flight, 1 Alaska flight, 3
           | Spirit flights (way more expensive) or a Delta flight just
           | about any time you want to travel. That's not "too much
           | competition selling a commodity product" - it's what I would
           | expect from cartel pricing. There is a thin veneer of
           | competition, but Delta owns that route - 90%+ of traffic is
           | going to fly Delta.
        
         | Beijinger wrote:
         | It is hard to save with a VPN. Honestly, I manged only once to
         | get a cheaper ticket with a VPN. Managed to buy an
         | international aeroflot flight with a russian VPN IP that saved
         | me 500 USD. But this was a one time incident.
        
         | TheCaptain4815 wrote:
         | What website or company was this exactly?
        
           | godelski wrote:
           | United. I saw AA do the same thing too though.
           | 
           | AA has also treated me like shit too many times. I got caught
           | in that pileup delay post CVPR 2022 which resulted in several
           | delays and they would not give me a voucher or hotel. I spent
           | 36 hrs in an airport for them to just say "glad to hear you
           | found a flight. Looks like we resolved your problem."
        
         | datadata wrote:
         | Another good way in which these companies are lying is with
         | overbooking, or legally selling more tickets than seats on the
         | plane and hoping that the statistical rate of people now
         | showing up will cover the deficit.
        
       | Waterluvian wrote:
       | Is this different in Canada? The fees exist but I've always
       | immediately seen the final number that includes all of them. Then
       | there's some upsells but they're not really fees because I just
       | decline them.
        
       | tiku wrote:
       | Just had the horrible experience once again. Why is this still
       | allowed?
       | 
       | I later found out that shipping my stuff was cheaper that
       | checking in a bag..
        
         | afavour wrote:
         | Is that domestic? I keep hearing this but every time I look for
         | international flights it's never true.
        
           | steveBK123 wrote:
           | I feel like we should parse these complaints as "I flew the
           | cheapest airline that unbundles everything, and paying to re-
           | bundle the stuff I wanted made the price higher".
        
             | shortcake27 wrote:
             | Yeah, this is it. People who are used to having their
             | ticket price subsidised by other people who don't have
             | luggage are angry that those other people are no longer
             | subsidising their ticket.
             | 
             | All this, despite the fact that the same ticket with
             | luggage today, adjusted for inflation, is significantly
             | cheaper than it was 20, 40, 60 years ago etc.
        
       | RajT88 wrote:
       | I don't see it mentioned, but I am convinced there's shenanigans
       | with seat assignment as well.
       | 
       | I have to reserve my work flights through the work travel app, so
       | of course the airlines know I am on business travel and who I
       | work for. When I select an economy fare, I've noticed when I am
       | finally assigned a seat at the airport, it's usually at the
       | goddamned back of the plane. Most other seat assignments are paid
       | upgrades, even within the same class of tickets. Yes, you can
       | upgrade from economy to economy.
       | 
       | Another thing I have noticed is that after takeoff, they now care
       | where you sit. Probably related to the possibility of upgrading
       | within economy. You can't just move over to another open seat
       | within your ticket class - but they used to not care about this
       | at all.
        
         | matwood wrote:
         | > Another thing I have noticed is that after takeoff, they now
         | care where you sit.
         | 
         | If the plane is empty enough that you can move seats, it's
         | often a weight thing on why they don't want people moving
         | around. Otherwise, I've never had an issue moving or swapping
         | seats with people. Then again, almost every flight is full
         | nowadays.
        
           | tmnvix wrote:
           | I've seen someone asked to return to their original seat. The
           | reason given was something along the lines of "identification
           | in the event of an accident".
        
             | RajT88 wrote:
             | Yeah, I have heard that one as well. But it is total crap;
             | they went from 100% not caring to 100% caring about moving
             | seats within same class.
        
         | Symbiote wrote:
         | If you have the booking reference, you can often use it to log
         | in on the airline website and select a seat (maybe for a fee)
         | well in advance of the flight.
         | 
         | Some options may say "contact your travel agent".
         | 
         | (At least with several European airlines I'm familiar with.
         | YMMV.)
        
           | RajT88 wrote:
           | For a fee! Exactly my point.
           | 
           | Giving people crap seats to incentivize them to upgrade.
           | Especially if they are on work travel. That is my theory.
           | 
           | Thanks downvoters!
        
       | yalogin wrote:
       | Yep they know the moment they figured out extra fees they changed
       | the whole reservation flow to minimize defaults and turned a lot
       | of previously unthinkable items into paid add-ons. Every airline
       | across every segment of travel now does this and as expected it's
       | resulting in a windfall. Problem is they won't be happy with this
       | in a quarter or two and their investors demand more, what will
       | they do?
        
       | Hnrobert42 wrote:
       | Wouldn't "upsell" be more accurate than "fee"?
        
       | jmugan wrote:
       | Yeah, I paid extra recently to buy higher-tier tickets that
       | allowed me to choose my seats, so my family could sit together. I
       | go to actually choose the seats and then it wants to charge me an
       | additional fee per seat, per leg. There were no seats that didn't
       | have a fee. Ugh.
        
       | shantara wrote:
       | My mother is in her sixties, and she's very tech savvy for her
       | age. She usually has no problem with doing all the things online
       | - from online shopping to paying her bills to social media. The
       | only thing that stumps her and make her panic about potentially
       | making a very costly mistake are the airline websites.
       | 
       | She always asks me to buy tickets for her, while feeling very
       | insecure about it. Of course I'm happy to help, but it's hard to
       | convince her that it's not her fault, and the predatory companies
       | are purposefully building these websites like that to trick
       | people into overspending.
        
         | darkwizard42 wrote:
         | Look, I'm not saying her fears are unwarranted, but you have to
         | help me understand where the dark patterns are in airline
         | pricing. They show 1-2 seats remaining, but those are usually
         | accurate... not like Booking.com or other shady booking sites.
         | 
         | When booking from first-party airline websites, I rarely have
         | issues with unexpected prices popping up. Each "add-on" is
         | clearly delineated.
         | 
         | The rise of even lower pricing tiers like Basic Economy on
         | United also have their benefits (and severe restrictions)
         | spelled out throughout the booking process.
        
           | godelski wrote:
           | Prices vary based on data they collect about you. Such as
           | browser cookies, hardware info, browser, etc. You can often
           | find different prices simply by clearing your cache or
           | cookies. Or trying from a different browser. I left a comment
           | in main about an anecdotal experience. One thing I'll add is
           | that I also tried having 3 browsers open: Firefox, Mullvad,
           | and Safari. I saw different prices on each.
        
             | esoterica wrote:
             | This literally does not happen with first party airline
             | sites (idk about sketchy third party scam sites). Where did
             | this conspiracy theory come from? Which airline did you see
             | doing this?
        
           | shantara wrote:
           | The main point of contention seems to be that there are a lot
           | of packages being selected by default, and to deselect
           | everything you have to scroll way down an already long page
           | or to click tiny buttons blending with the other elements,
           | while the design of a site as a whole tries to railroad into
           | clicking the large Next -> Next -> Pay buttons. Plus, the
           | design of various packages differs a lot, so for deselecting,
           | say, paid seat selection, extra in-flight meals and a premium
           | lounge the user has to read the info in a completely
           | different layout, understand it, and find a well-hidden place
           | to click on.
           | 
           | The final price could be representative of what you've
           | chosen, but the whole process creates massive anxiety over
           | forgetting to deselect something somewhere and paying for a
           | completely useless to you option.
        
       | qaq wrote:
       | Well Delta net Income for 2022 was 3.4B
        
       | Dowwie wrote:
       | Drip pricing needs to be made illegal in the U.S.
        
       | ChrisArchitect wrote:
       | Earlier discussion:
       | 
       |  _From airlines to ticket sellers, companies fight U.S. to keep
       | junk fees_
       | 
       | https://news.ycombinator.com/item?id=38334126
        
       | anovikov wrote:
       | Admirable read for a person like me who buys their tickets
       | through a brick-and-mortar travel agent who books them through an
       | old-fashioned GDS available to travel agents.
        
       | RHSman2 wrote:
       | Easyjet went through a period of putting the return date the
       | month after. Caught me twice! One completely missed till I tried
       | to return and the 2nd I saw before flying so could change. Proper
       | dark.
        
       | antiterra wrote:
       | I've noticed really confusing upgrade prompts pop up when buying
       | tickets from major airlines, including an upgrade that made the
       | price higher than First Class on the same flight. It included a
       | seat upgrade _if available_ , meaning you could end up very
       | little for the money you spent. If you were to simply click the
       | Main Extra seat you wanted in the seating chart, you'd pay way
       | less. The upgrade did have some refund terms that were not
       | included in a normal ticket, but it deliberately appeared in a
       | way to obfuscate the option to simply upgrade a seat (or to first
       | class.)
        
       | user3939382 wrote:
       | Due to the changes in recent decades, including the security, no
       | leg room, horrible treatment and customer service, I loathe air
       | travel now and avoid it at all costs. I wonder how many are in
       | the same boat. Sadly I'm guessing the industry doesn't care since
       | their primary revenue is from captive business travelers.
        
       | Crunchified wrote:
       | Dark website patterns are the internet's embodiment of the sleazy
       | salesperson.
       | 
       | You want the product, the sales guy wants to upsell you and
       | increase his profit margin (corresponding to sales commission).
       | Nobody likes to be sold at like this, but many companies are
       | perfectly happy being represented by such sleazebag salesmanship.
        
       | aronhegedus wrote:
       | It all started to go downhill once airlines stopped having a free
       | 10kg suitcase and a backpack that you could take onboard
       | 
       | On a return flight between Luton and Budapest, sometimes budget
       | airline will ask for PS40 EACH WAY for that small 10kg bag, which
       | I find absurd
       | 
       | I understand supply demand etc, just noticing that what you get
       | seems to be smaller and smaller each year
        
         | switch007 wrote:
         | I hear you. People are debating checked baggage fees but that's
         | old news.
         | 
         | The carry-on fee is the latest outrageous charge.
         | 
         | It's a "premium" option now because airlines realised people
         | value that their luggage is less likely to be lost and less
         | time waiting at the airport. I bet in a way they absolutely
         | loved the baggage handler meltdown - it's left a scar in
         | people's minds.
         | 
         | Plus a price for checked baggage was set, and luggage is
         | luggage, so the price is now equalised/approaching equalisation
         | 
         | Ryanair/Wizzair/Easyjet will charge your for that space for
         | your backpack under your seat soon too, mark my words
        
       | tptacek wrote:
       | Isn't this a headline that says airlines make literally half
       | their gross revenue from "extra fees"? Total US airline profits
       | are in the low double digit billions, right? That would imply
       | airlines are operating at an enormous operating loss, as, what, a
       | gift to the traveling public?
        
         | therealdrag0 wrote:
         | I think there was a freakanomics saying basically this. The
         | price of air travel has dropped and become way more accessible
         | over the last 50 years.
         | 
         | I think travel is so discretionary they have to keep prices as
         | low as possible or people decide not to fly. Low margins and
         | tough competition.
        
       | switch007 wrote:
       | Tangential prediction: Ryanair will lead the charge in making you
       | pay for a bag under the seat. There will be no free "personal
       | item" option.
       | 
       | Whenever they lower the bar, they look for ways to lower it even
       | further.
       | 
       | (The bags-under-seat needs clamping down on. It's gone too far.
       | I've seen people with bags so big they had to rest their feet on
       | top of it. It's an obvious safety issue but obviously for profit
       | reasons the staff are told to turn a blind eye. The cabin crew
       | would have to be literally blind to truthfully claim they didn't
       | notice it)
        
       | Nifty3929 wrote:
       | This is like saying that McDonald's makes a lot of extra fees on
       | fries and drinks because those aren't (always) included with a
       | hamburger.
       | 
       | A more honest take is that now we can pay for what we want,
       | instead of just paying for everything and then only using some of
       | them.
        
       | uptown wrote:
       | Airlines like shifting the cost to baggage fees because they
       | avoid paying the ticket taxes on that line of revenue:
       | 
       | https://www.travelweekly.com/Travel-News/Airline-News/Revenu...
        
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