[HN Gopher] Google's plan to stop Apple from getting serious abo...
       ___________________________________________________________________
        
       Google's plan to stop Apple from getting serious about search
        
       Author : mooreds
       Score  : 112 points
       Date   : 2023-10-26 10:40 UTC (12 hours ago)
        
 (HTM) web link (www.nytimes.com)
 (TXT) w3m dump (www.nytimes.com)
        
       | who-shot-jr wrote:
       | https://archive.ph/vZwNu
        
         | m4jor wrote:
         | So weird. I see a "Welcome to nginx!" page when I hit
         | archive.ph.
        
           | cj wrote:
           | archive.ph doesn't allow people using Cloudflare DNS to
           | access their site.
        
             | daveguy wrote:
             | I've heard this before. Do you know why?
        
               | acatton wrote:
               | https://en.wikipedia.org/w/index.php?title=Archive.today&
               | old...
        
               | cj wrote:
               | Hm, Wikipedia says it's resolved.
               | 
               | For me, archive.ph always shows an insolvable captcha
               | (the page reloads after submitting the captcha in a never
               | ending loop).
        
               | jrochkind1 wrote:
               | It's come up on HN a bunch, including recently. I'm not
               | sure how to find the threads.
               | 
               | It is weird and confusing, and has to do with the fact,
               | if i remember right, that the Archive.today maintainer is
               | mad that Cloudflare won't forward end-user IP addresses
               | with DNS queries.
               | 
               | This seems mysterious, but one other comment pointed out
               | the maintainer saying that this prevents the maintainer
               | from assigning traffic to servers the way they want,
               | which is an odd way having to do with legal systems and
               | national boundaries and maybe trying to send the user to
               | a CDN endpoint _not_ in their own nation for some reason?
               | 
               | If I'm remembering right.
               | 
               | The whole thing is weird and I can't explain it, and is
               | very under-documented, the archive.today maintainer
               | apparently doesn't really like talking about it or
               | explaining it?
               | 
               | But basically archive.today intentionally deny-lists
               | anyone using cloudflare DNS in a way that results in very
               | mysterious behaivor where you don't know you are
               | denylisted, including infinite captchas.
               | 
               | I have had the same issue with Google 8.8.8.8 DNS and
               | archive.today btw.
        
               | vanchor3 wrote:
               | I've also found they do very suspicious things in those
               | captcha pages as well, such as sending random requests to
               | unrelated websites (feels like a DDoS at that point).
               | I've been avoiding archive.today links ever since.
        
               | ndiddy wrote:
               | The operator of archive.is got fed up with dealing with
               | legal notices, so he set up his CDN so that accessing the
               | site from any given country would get served by a server
               | in a neighboring country (meaning that a takedown would
               | involve international cooperation, so it would almost
               | never be worth the effort). DNS requests have an optional
               | field (EDNS client subnet) that provides part of the
               | user's IP address so the CDN can respond with the closest
               | possible server to the user, which is how archive.is does
               | its country mitigation thing. Cloudflare's DNS does not
               | provide this field. They say it's an anti-tracking move,
               | others have speculated it's a competitive move since it
               | means that Cloudflare will know where a user is located
               | but competing CDNs won't. Because not knowing where a
               | user is located before serving them would cause
               | archive.is trouble, they respond to any DNS queries
               | without the EDNS client subnet information with bad data.
        
               | vanchor3 wrote:
               | > he set up his CDN so that accessing the site from any
               | given country would get served by a server in a
               | neighboring country (meaning that a takedown would
               | involve international cooperation, so it would almost
               | never be worth the effort)
               | 
               | I don't really see how this prevents that issue. They
               | still have a server in that country. Just because the DNS
               | name doesn't always point there doesn't seem like it
               | should shield them from legal trouble.
        
       | chrismsimpson wrote:
       | Having not used Android in basically forever, how tightly is
       | search integrated with the OS/interface? If spotlight can be
       | designated a search engine can Android be as well? Google can't
       | talk out of both sides of its mouth here and be taken seriously:
       | "we can't allow someone else to have a monopoly in search because
       | that's our shtick".
        
         | Denvercoder9 wrote:
         | > how tightly is search integrated with the OS/interface?
         | 
         | Basically not at all.
        
         | EwanToo wrote:
         | In some system apps it's deeply embedded, others not at all.
         | 
         | e.g. The Google phone dialler which is pre-installed on a lot
         | of phones can bring up the phone number for nearby places
         | without them being in your contacts.
        
         | fidotron wrote:
         | It changed over time, and now the answer is not much.
         | 
         | The early idea was very much like spotlight where each app
         | would be able to respond to search queries itself without
         | needing any remote connection. (The Android infra for this
         | inter app functionality like this is criminally wasted).
         | 
         | Google suffered from what now afflicts Microsoft where you
         | alter the product away from what is good for the user towards
         | strategic interests of the company, so the Android search bar
         | widget becomes a Google search bar widget.
         | 
         | Android is a truly lost opportunity - things like it should be
         | possible to launch an Activity on another device, access
         | content providers from another device and so on, all mediated
         | by the OS.
        
           | mschuster91 wrote:
           | > things like it should be possible to launch an Activity on
           | another device, access content providers from another device
           | and so on, all mediated by the OS
           | 
           | Actually, that does exist, at least for smartwatches. I fail
           | to see the use case for other devices beyond sending links
           | between Chrome on the device and on a laptop.
        
             | dotnet00 wrote:
             | Sounds like something similar to what Samsung has where
             | certain apps like Samsung Notes can 'move' between devices,
             | such that if you were working on a note on phone and
             | immediately switched to a Galaxy book or tablet, a
             | notification shows to continue editing on that device.
             | 
             | Besides, links and notes, a seamless transfer like that
             | would be a pretty convenient feature for video/audio apps
             | like YouTube.
        
         | lopis wrote:
         | Google Search is an app like any other. It might be tightly
         | coupled with your launcher app, and also other apps like Google
         | Translate and voice input might require it. But the EU has
         | forced Android to provide a search engine selection option when
         | you first setup your device. The EU also wants to both break up
         | Google and force Apple to open up and allow other app stores
         | and browsers. If the EU succeeds in all these endeavors, Google
         | will both be in a great and a bad place.
        
           | robertlagrant wrote:
           | Doesn't Google already allow other app stores and browsers?
        
             | pierat wrote:
             | PlayProtect Entered chat
             | 
             | <installs f-droid>
             | 
             | Prevented install
             | 
             | <installs f-droid>
             | 
             | Prevented install
             | 
             | <installs f-droid>
             | 
             | Prevented install
             | 
             | <googles for install apk>
             | 
             | does the dumb dev tab dance, that'll likely be removed
             | later, and enables "3rd party apk"
             | 
             | <installs f-droid>
             | 
             | Playprotect wants to block it cause "scary"
             | 
             | Have to select "dont scan"
             | 
             | Playprotect keeps pestering you about turning back on and
             | scanning
        
         | caymanjim wrote:
         | Not only do I have an Android phone, I have a Google Pixel
         | phone and Google Fi is my provider. I don't see Google search
         | integrated _at all_. Maybe it 's there, but if it is, it's not
         | obvious to me. I launch Chrome, which defaults to searching
         | Google, and I use it a lot that way. Other than that, I don't
         | know if it's present. I never search my actual phone via
         | anything like MacOS's Spotlight. I don't even know if my phone
         | has any search capability like that.
         | 
         | I launch apps and use them, that's about it.
        
           | hoppyhoppy2 wrote:
           | Is there not a Google search bar at the very bottom of your
           | home screen? Maybe you use an alternative launcher?
        
             | caymanjim wrote:
             | Wow, there is, and I somehow had no memory of it. My first
             | thought was "no, the bottom row is just my quick-launch
             | apps, where I typically launch Chrome". But you're
             | absolutely right. I don't think I've ever used it. I
             | somehow tuned it out entirely.
        
             | smallerfish wrote:
             | Not the OP, but I use an alt launcher, and I use Firefox
             | (w/ Privacy Badger + Ublock) with Kagi set to the default
             | search.
             | 
             | I'm sure Google still see some metrics from me (maybe from
             | Google Services Framework or Android System - two services
             | that Glasswire reports sending small amounts of data
             | periodically.)
        
             | dotnet00 wrote:
             | How often do people even use that? I remember having it on
             | all my phones, but I'm so used to searching via the browser
             | (where I now have Kagi as default) that I never even think
             | to use the search bar widget.
        
         | peoplefromibiza wrote:
         | usually very little / not-at-all
         | 
         | but I never owned a Google made smartphone
        
       | toni wrote:
       | The article says that in 2021, Google paid Apple around $18
       | billion to keep Google's search engine as default in iPhones.
       | 
       | What if Apple would put all that money back into developing its
       | own search engine?! That would be beating Google with its own
       | money!
        
         | TradingPlaces wrote:
         | That is from the recent Bernstein estimate. Justice Department
         | says only $4-$7b
        
           | toni wrote:
           | That is indeed far less. Hopefully Apple has still put some
           | of that money into rivaling Google search.
        
         | dewey wrote:
         | > What if Apple would put all that money back into developing
         | its own search engine?!
         | 
         | They have 50B cash on hand, I don't think the money would be
         | the limiting factor if they wanted to do it or think they are
         | in a position where they could do it.
        
           | jasode wrote:
           | _> They have 50B cash on hand, I don't think the money would
           | be the limiting factor if they wanted to do_
           | 
           | Just to provide some ballpark numbers...
           | 
           | Supposedly, Microsoft spent $100 billion on Bing and the CEO
           | Nadella said the most common search query on Bing is _"
           | Google"_.
           | 
           | https://www.google.com/search?q=microsoft+spent+%24100+billi.
           | ..
           | 
           | It's safe to assume Apple executives look at Bing and
           | estimate the costs and potential ROI when considering their
           | own plans for an in-house search engine.
        
             | dewey wrote:
             | Also they don't have to spend it all at once, they have
             | been crawling the web for a long time already and are not
             | starting from scratch. So far it's just more in the
             | background and integrated into the OS (Siri etc.)
             | 
             | https://www.bloomberg.com/news/newsletters/2023-10-01/could
             | -...
        
             | mminer237 wrote:
             | Bing makes over $11 billion a year now though, so that's
             | not a bad ROI.
        
               | jasode wrote:
               | _> Bing makes over $11 billion a year now though,_
               | 
               | That ~$11 billion is _revenue_ not profit. We 'd have to
               | compare Bing's lower _profit_ numbers to the various
               | reports ($4-$7 billion? $18 billion?) of Apple payments
               | from Google.
               | 
               | Microsoft doesn't break out profit/loss for Bing in its
               | financial reports so we (as outsiders) can't calculate an
               | ROI. It's probable that Apple has enough inside info from
               | Microsoft to determine if the ROI makes sense for them.
        
           | jprete wrote:
           | That's a good point to being up. Apple's entire pile of cash
           | is just under three years of Google payments. This tells me
           | Apple's been spending the money on other things. "Replace
           | Google Search" probably isn't high on their list of
           | priorities, as opposed to Microsoft who seem really intent at
           | it.
        
             | jrochkind1 wrote:
             | It is pretty amazing to realize Apple's oft-commented upon
             | huge pile of cash could be entirely attributed to google
             | payments...
             | 
             | And to me makes it make sense that a company with enough
             | control over search that they can pay other companies _18
             | billion a year_ to maintain that control, may be an
             | antitrust issue. I don 't actually know much about
             | antitrust law, but it seems like paying competitors to stay
             | out of your business to maintain your monopoly might run
             | afoul of it.
        
         | rat9988 wrote:
         | They would still need to make more cash with it than what
         | Google gives them.
        
           | baggachipz wrote:
           | And as we know, "free" search is really just a way to sell
           | ads. So Apple would be effectively getting into the ads
           | business and competing with google on that front. I hope I
           | speak for other Apple users when I say we don't want that. I
           | pay the Apple tax to have some of my privacy respected and a
           | less ad-riddled OS.
        
             | randomdata wrote:
             | Apple could theoretically use search as a way to compel
             | people to buy Apple devices, or to become iCloud
             | subscribers, or whatever. It doesn't have to be an
             | advertising business. That is a manoeuvre they are quite
             | familiar with.
             | 
             | In reality, I'm not sure Apple could actually create a
             | search engine that is compelling enough against the
             | competition to see people drawn into the Apple ecosystem,
             | but in theory...
        
         | helsinkiandrew wrote:
         | > What if Apple would put all that money back into developing
         | its own search engine?! That would be beating Google with its
         | own money!
         | 
         | But then they would loose the $18 billion each year they got
         | from Google.
         | 
         | By keeping Google as the default search engine - they get free
         | money and send Apple users to the search engine they probably
         | want to use, without being targeted with the flack Google gets
         | for tracking/mingling ads with search etc.
        
           | Teever wrote:
           | Maybe Apple users only probably want to use that search
           | engine because Apple didn't take the money and use it to
           | build a better search engine.
        
             | SllX wrote:
             | Billions have been invested in making a better Google than
             | Google by other entities but most people just want Google.
             | 
             | Even if Apple did make a search engine, that's no guarantee
             | iPhone users would want to use it, and if Google and
             | _nobody else_ paid Apple a penny to be the default, there's
             | better than even odds Google would still be the default.
        
               | Teever wrote:
               | Yes but those other entities aren't Apple.
               | 
               | Apple does the impossible. Frequently. If anyone could
               | make a better Google it would be Apple.
        
               | SllX wrote:
               | Look, I like Apple too but don't get too high on their
               | supply.
               | 
               | Apple does the possible but extremely challenging,
               | frequently. Given enough time and money, they probably
               | could be at least competitive with Google, but how much
               | time? How much money? What are the opportunity costs to
               | doing this and not investing somewhere else where they
               | are either stronger or there's a more lucrative future
               | business to be had (like their mixed reality headset)?
        
               | Teever wrote:
               | That's the point of the discussion, how much of that
               | opportunity cost is due to monopolistic behavior on the
               | part of Google?
        
               | SllX wrote:
               | There would be an opportunity cost even without Google's
               | money. Google may not be what it once was but it is
               | definitely still the best in the free-tier search engines
               | you can use today and in 2007 it was several heads and
               | shoulders above anything else Apple could have picked as
               | the default on iPhones.
               | 
               | If payment from Google (or anyone else) isn't a factor in
               | what Apple uses as the Safari default, it is not at all
               | clear that this change alone would make it worth Apple's
               | time to develop their own search engine. You have an
               | easier argument with that change, but it's not a slam
               | dunk.
        
               | henry2023 wrote:
               | Have you seen Apple Maps?
        
               | sethherr wrote:
               | Have you seen Apple Maps recently? It's great. I switched
               | over a few month ago.
        
               | wkat4242 wrote:
               | OSM is still way way better than both.
               | 
               | When I walk in the mountains here I am walking in a big
               | empty green square according to Google :S Same with
               | Apple.
               | 
               | Meanwhile OSM knows every little trail including surface
               | and gradients <3 It's amazing. And I can turn on layers
               | so I only se the things I need and not everything else.
        
             | utopcell wrote:
             | Didn't they try this already with a _much_ easier problem ?
             | How's apple maps doing these days ?
        
         | ben_w wrote:
         | > What if Apple would put all that money back into developing
         | its own search engine?! That would be beating Google with its
         | own money!
         | 
         | Apple Maps 2: Information Superhighway edition
        
         | justrealist wrote:
         | They would need an entire ad ecosystem to monetize that search,
         | to make the $18 billion back.
         | 
         | That's a lot of work, likely far more work than building decent
         | search in the first place. They'd rather let Google get their
         | hands dirty, claim the moral hight ground, and take the rent.
        
       | matthewfelgate wrote:
       | Surprise, New York Times article that says nothing at all.
       | 
       | Might as well have been a one line "I hate Google".
       | 
       | Who's afraid of AI when you have drivel like this written by
       | "journalists".
        
       | robg wrote:
       | Impressed that Apple pockets $18 Billion and still mostly
       | protects privacy with reasonable UX choices. Nothing is perfect,
       | but denying Google more data about me is one reason I'll always
       | stick with iOS over Android and why I'll ditch my Fitbit when it
       | forces a Google account in 2025.
        
         | vik0 wrote:
         | If you think Apple cares more about you and your privacy than
         | Google, I have a bridge to sell you.
         | 
         | Sure, it probably does deny Google some data, but you really
         | think Apple doesn't collect data for itself?
         | 
         | It's the world's most valuable company, its iOS is not open
         | source, and by extension we can't verify that it doesn't do
         | shady stuff with our data - and given that it's a pretty big
         | megacorp, experience says to be cautious, to say the least.
        
           | PlutoIsAPlanet wrote:
           | Apple isn't a data selling company. Google is.
        
             | _aavaa_ wrote:
             | Google does not sell your data. They're valuable because
             | their hoard the data for themselves and charge advertisers
             | _but doesn't give them the data_.
        
             | xnx wrote:
             | Google sells your attention, not your data.
        
             | FirmwareBurner wrote:
             | _> Apple isn't a data selling company. Google is._
             | 
             | Microsoft also wasn't a data selling company, but that
             | didn't stop them pivoting into one when they realized that
             | Google was making more money from Windows users than they
             | were.
             | 
             | At some point in the future Apple's growth will plateau,
             | Tim Cook will retire, another CEO will be appointed, while
             | shareholders will always demand more growth, so guess where
             | that growth will come from.
             | 
             | Companies always change with time, they never stay the
             | same, otherwise Woz would still be working there. Which is
             | why I trust no big company in the world and why you
             | shouldn't either, no matter how shiny their products are.
        
               | PlutoIsAPlanet wrote:
               | That's so Microsoft can make money from non-corporate
               | Windows users, which it makes very little from otherwise.
               | 
               | Apple makes billions off hardware and it's cut in
               | ecosystem sales and has a brand image of privacy which
               | helps those sales.
        
               | FirmwareBurner wrote:
               | That's a good point. Although, Apple's HW sales, both Mac
               | and iPhone, could also plateau in the future as people
               | upgrade much less often.
        
               | babypuncher wrote:
               | > that didn't stop them pivoting into one when they
               | realized that Google was making more money from Windows
               | users than they were.
               | 
               | That's the thing, Microsoft was making peanuts from
               | Windows users, especially after they started offering
               | upgrades for free. Microsoft sells Windows licenses at a
               | discount to OEMs, and OEMs sell the laptops where the
               | real money is made.
               | 
               | Apple doesn't have this problem. They make a buttload of
               | money from macOS users because they sold the (very
               | expensive) hardware it runs on. Apple's incentive is to
               | keep those users happy, so they keep buying $1200-$4000
               | laptops every few years. Sacrificing $100-$200 worth of
               | data/ad revenue to keep those big purchases coming makes
               | sense. It's why when you set up a new mac, you aren't
               | bombarded with ads for candy crush.
        
             | greentea23 wrote:
             | Apple doesn't sell your data, they force you to give it
             | away yourself.
             | 
             | They are fundamentally an anti-freedom company, and you
             | need freedom to protect yourself.
        
             | delfinom wrote:
             | Google doesn't sell your data. They sell ads based on your
             | data. They also go buy up your data from data brokers that
             | sell it wholesale...like Mastercard, Lol
        
           | marricks wrote:
           | They are not an advertising company who doesn't need to
           | uniquely target you for a billion different ads. And no,
           | their app store ads are not the same as Googles ads in
           | search, gmail, maps, YouTube, and...
           | 
           | Stop saying everyone is equally bad with zero evidence to the
           | contrary.
           | 
           | There's a comment like yours every time Apple is called out
           | as having a better business model here.
        
             | robg wrote:
             | This, Apple is not _primarily_ an advertising company. I
             | buy quality products from them that last, still using a
             | 2013 iMac that has never had any issues. Even original
             | AirPods work so well, I replace them as the battery
             | degrades.
        
               | beej71 wrote:
               | But they will still push to maximize revenue across all
               | divisions, right?
        
               | Terretta wrote:
               | The ads aren't to maximize their own revenue; that's
               | marketing expense, not ad revenue.
               | 
               | The ads that drive their ad revenue are product placement
               | within their store, like Walmart charging for a higher
               | place on a shelf, or featuring a product in a sign at the
               | end of an aisle, or offering it for free at a tasting
               | booth.
               | 
               | Walmart doesn't make meaningfully more money when you buy
               | product A or B (not counting their store brand), both are
               | on the shelf, so their motivations are different.
        
             | user_named wrote:
             | Apple IS am advertising company. $4b and growing from ads.
             | 
             | https://www.wired.com/story/apple-is-an-ad-company-now/
        
               | Terretta wrote:
               | Perhaps "ad company" is reductive, as there are different
               | ways to make money for offering visibility.
               | 
               | Arguably the same definition of "advertising company" as
               | Walmart, by charging those selling products in its store
               | for placement, display ads, inclusion in promotional
               | materials, etc.
               | 
               | Arguably not the same definition as ClearChannel, who
               | will take money from anyone to make every drive in
               | America less scenic by plastering them with billboards.
               | (And who combine data from third parties to understand
               | who is seeing which billboards when.)
               | 
               | Apple is a first party supermarket that lets sellers
               | self-promote, Google is operator of third party
               | billboards at scale that reaches and watches all the
               | traffic.
               | 
               | That said, I agree with the thread above that Apple
               | taking great pains to anonymize things like maps trips,
               | while selling user searching priority wholesale to
               | Google, is hypocritical.
               | 
               | TL;DR: I don't understand why Apple doesn't acquire Kagi,
               | put Kagi basic in iCloud and Kagi Ultimate into Apple
               | One, and go from there.
        
               | n40487171 wrote:
               | Don't doubt that Walmart tracks users/shoppers in depth: 
               | https://www.bloomberg.com/news/articles/2023-10-04/walmar
               | t-s...
        
               | Jensson wrote:
               | > Apple is a first party supermarket that lets sellers
               | self-promote
               | 
               | Apple works hard to change that though. Apple made 26% of
               | their revenue from services last quarter, it was less
               | than 10% 8 years ago, that is where most of their growth
               | is coming from.
               | 
               | They did use to make most of their money selling
               | products, but now they started to exploit their platform
               | dominance to make money from all other areas of it as
               | well. Apple today isn't the Apple you bought into 10
               | years ago.
               | 
               | Source of services being $21.21b / $81.8bn = 26%:
               | 
               | https://musically.com/2023/08/04/apples-services-revenue-
               | gro...
               | 
               | > TL;DR: I don't understand why Apple doesn't acquire
               | Kagi, put Kagi basic in iCloud and Kagi Ultimate into
               | Apple One, and go from there.
               | 
               | Because they make more by taking money from Google. Why
               | is that hard to understand? Apples goal is to make money.
        
               | nullwarp wrote:
               | I really don't get why people keep promoting this idea of
               | Apple buying Kagi.
               | 
               | People not invested in the Apple ecosystem also use Kagi
               | and all it does is ostracize those people just like they
               | did in the Dark Sky acquisition.
               | 
               | It's a terribly selfish idea.
        
               | turquoisevar wrote:
               | It's been a while since I last saw someone mention that
               | article during debates on this topic.
               | 
               | Admittedly, it has a catchy headline, but the article
               | doesn't contain much substance.
               | 
               | Apple, for better or worse, doesn't publicly report
               | granular-level revenue streams. So, I can't attribute
               | much value to some "expert" doing back-of-the-napkin
               | calculations to get their 15 minutes of spotlight.
               | 
               | Does Apple sell ad space? Definitely. Is their ad revenue
               | or even their profits from ads substantial enough to be
               | their core product, therefore making them an ad company?
               | Definitely not.
               | 
               | It's because of this that people aren't worried by
               | Apple's little venture in ads because it means that
               | there's no incentive to turn their customers into their
               | product.
               | 
               | Additionally, again, for better or worse, Apple has
               | adopted a very narrow definition of tracking. That
               | definition is the sharing and co-mingling of collected
               | data from different sources.
               | 
               | Under this definition, Apple says it does not track
               | people, which is true. Apple solely uses data they
               | collect from its services and doesn't use other company's
               | collected data, nor does it share its own.
               | 
               | This means that if you like a Facebook post by a Facebook
               | group of expectant mothers, Apple won't suddenly start
               | advertising diapers to you.
               | 
               | These might seem like distinctions without a difference,
               | but for many people, it offers peace of mind.
        
               | marricks wrote:
               | Google has 280b (2022) in revenue mostly (entirely?) from
               | ads.
               | 
               | Apple's is 394b (2022), so you're talking about 1%...
               | growing to, what? 1.1%?
               | 
               | Everyone complains about overpriced Apple products and
               | that's specifically because that is where they make their
               | money. And services a bit now, but mostly products.
               | 
               | It's so easy to be nihilist about this, there's plenty of
               | things Apple sucks at. They're certainly not perfect on
               | privacy either.
               | 
               | But for the love of god don't act like they're "just as
               | bad at privacy" as you are intentionally moving us to a
               | world where literally no large company cares about
               | privacy.
               | 
               | *I forgot to mention my (least) favorite category of
               | Google's ads! Banner ads.
        
             | notarget137 wrote:
             | Trust is a thing to be earned. Since Apple has anti-RtR and
             | anti-consumer business models I have no other suspicion but
             | Apple is treating my data with the same degree.
             | 
             | Stop telling that Apple is not there to screw you where
             | they can because they definately will and are if there are
             | no repercussions.
        
               | throw0101c wrote:
               | > _Since Apple has anti-RtR_
               | 
               | "Apple backs national right-to-repair bill, offering
               | parts, manuals, and tools"
               | 
               | * https://news.ycombinator.com/item?id=38024573
        
               | notarget137 wrote:
               | They have a track record of being anti-repair and
               | suddenly changing strategy is a bigger suspicion. Besides
               | their repair manuals and tools are one of the most
               | terrible ones. Technically they do offer some repair
               | options but it is almost unusable so you are better off
               | without it.
        
               | zie wrote:
               | They clearly are shifting this, but it takes time for a
               | huge company to shift gears like this.
        
             | sifar wrote:
             | >> They are not an advertising company who doesn't need to
             | uniquely target you for a billion different ads.
             | 
             | Yet. Apple is running out of multi-billion dollar product
             | ideas. To play the devil's advocate, if google can earn
             | hundreds of billions from ads, one can argue that Apple is
             | leaving that money on the table for a pittance.
             | 
             | It is not maximizing shareholder value. /s
        
           | brookst wrote:
           | I don't care what Apple or Google "cares" about; I am deeply
           | skeptical that multi-billion-dollar companies even can "care"
           | about anything.
           | 
           | But if you look at track record and technical
           | implementations, Apple has less incentive and less capability
           | to abuse my personal info. Its just a pragmatic thing, no
           | need to bring principles into it.
        
             | user_named wrote:
             | Apple doesn't have less incentive and their capabilities
             | are catching up
        
           | babypuncher wrote:
           | > Sure, it probably does deny Google some data, but you
           | really think Apple doesn't collect data for itself?
           | 
           | You can read their privacy policy. It's possible they are
           | lying about what data they collect, but that wouldn't make a
           | lot of sense seeing as their business model is not built
           | around it like Google's is.
        
         | thewaywego wrote:
         | "Apple sells there users searches to Google for $18 Billion"
         | 
         | >[Apple] still mostly protects privacy
         | 
         | >denying Google more data about me
         | 
         | i would ask if we are reading the same news but I feel like we
         | aren't even on the same planet...
        
           | pierat wrote:
           | The Apple Reality Distortion Field still definitely exists.
           | 
           | Apple has an embedded advertiser ID, yet apple fanbois
           | breathlessly exclaim that they don't track.
           | 
           | There's tons of examples, up to and including terrible
           | repairability and locking down components. Crazy stuff.
           | 
           | But here we are.
        
             | isodev wrote:
             | Well since we're clarifying - it's a user opt-in to provide
             | the advertiser ID to an app. That's why keeping Google apps
             | away from your iPhone is how you stay safe!
        
             | rootusrootus wrote:
             | > The Apple Reality Distortion Field still definitely
             | exists.
             | 
             | Sure, but which side of it are _you_ on?
        
               | echelon wrote:
               | The side that doesn't cheer on trillion dollar market cap
               | companies.
               | 
               | Nobody should celebrate Google, Microsoft, Apple, Amazon,
               | etc. They create barriers to competition that suck the
               | air out of the small company and startup ecosystem.
               | 
               | Smartphones should be a dead and withered technology.
               | Instead they're wholly owned by two giants that sit atop
               | them and tax them in perpetuity.
               | 
               | We need to move on and forward, yet we're being leased
               | old tech because the regulators haven't done anything to
               | protect competition in decades.
               | 
               | Apple isn't defending privacy. They're hoovering up
               | information for themselves using their massive anti-
               | competitive platform apparatus.
               | 
               | Google isn't advancing web browser tech. They're
               | extending their claws into every pane of glass and search
               | interface for society, making themselves the gatekeepers
               | of search intent commerce.
               | 
               | Amazon isn't offering amazingly flexible and scalable
               | cloud hosting. They're reaping fat profits off the back
               | of open source, locking companies into years of bills
               | that slice the fat off of their margins.
        
               | csallen wrote:
               | _> Smartphones should be a dead and withered
               | technology... We need to move on and forward, yet we 're
               | being leased old tech..._
               | 
               | I'll bite. What technology should we be using that
               | surpasses smartphones?
        
               | fsflover wrote:
               | A general-purpose pocket computer with phone
               | functionality, like Librem 5 or Pinephone.
        
               | ulfw wrote:
               | If they were even semi-decent, people would use them.
               | They don't as they aren't. Very simple market dynamics.
        
               | fsflover wrote:
               | I'm using it as a daily driver. And it's getting better
               | every month. See also:
               | https://news.ycombinator.com/item?id=38002089
        
               | echelon wrote:
               | > Very simple market dynamics.
               | 
               | Distorted by an anti-competitive duopoly.
               | 
               | Separate hardware from software / platform.
        
               | stale2002 wrote:
               | Its not that those specific examples are good,
               | holistically or not.
               | 
               | Instead, the argument is that there are some good
               | features about them.
               | 
               | Those good features can be brought to the iPhone to make
               | the iPhone better, even if the rest of the iPhone is
               | better in certain ways.
        
               | pierat wrote:
               | To answer that, you have to understand what cell phones
               | came from.
               | 
               | Prior to the major smartphone push starting with Apple,
               | cell phones were horrific devices that charged $5 per
               | ringtone, apps were $30 or more and only per provider, no
               | tethering, and basically were nasty little expensive
               | locked down bricks.
               | 
               | Apple did change that, with the initial strong-arming
               | AT&T. And Iphone compared to prior was amazingly open.
               | Had no app store yet, but had a real full-featured web
               | browser and lots of useful tools.
               | 
               | But, this was still very locked down to what the iPhone
               | really is - a general purpose computer. The company still
               | has say-so on everything on these devices. I'd argue that
               | these are rentals, instead of a purchase.
               | 
               | Android is a different beast. Google never created
               | Android. They *BOUGHT* android, as a back-way in to the
               | smartphone ecosystem. And they marketed it as "free", to
               | get all the i-clones to use it. Of course, as Google
               | does, it starts free, but you slowly pay more (with your
               | data) and the noose slowly tightens. Now, we have locked
               | bootloaders and PlayProtect and other invasive "root
               | detection" garbage. And the platform becomes less and
               | less hospitable.
               | 
               | Forward? Im no fortune teller, but it seems that
               | separating the actual physical interface from the compute
               | would be a great start. And these *general purpose*
               | computers need to be enforced as such. Tie-ins and
               | cloudshit need to be unbundled or FTC enforced as
               | rentals.
               | 
               | The platforms we currently have are locked down. The
               | first big steps are actual device ownership.
        
           | appplication wrote:
           | > "Apple sells there users searches to Google for $18
           | Billion"
           | 
           | I feel like this is worded in a misleading way. Apple does
           | not sell user data or search information to Google. It sells
           | Google the option to be the default search provider.
           | 
           | Google will, of course, vacuum up as much data as possible
           | from these searches. As would Bing if you select them.
           | Ultimately, I have a hard time seeing how the privacy problem
           | in this is on Apple and not the search provider.
        
             | fsflover wrote:
             | > Apple does not sell user data or search information to
             | Google
             | 
             | Yes, it does, for people who don't know how to change their
             | search engine.
        
               | appplication wrote:
               | By this same argument your router is selling the data of
               | people who don't know how to connect to a VPN.
               | 
               | At some point - probably almost immediately - you're
               | going to use your phone to access a service or app
               | outside of Apple's walled garden. You're going to connect
               | to an open WiFi network, a secure WiFi network without a
               | VPN, the wrong VPN, use Bluetooth, download an app, visit
               | a website, make a search. At that point your user data is
               | going to be collected by services Apple does not control.
               | 
               | By all accounts Apple has and continues to implement
               | increasingly aggressive privacy protecting measures on
               | their devices to minimize the amount and type of data
               | third party users can collect.
               | 
               | I'm not an Apple apologist. But it's just funny to me how
               | someone could see all these services collecting their
               | data and see Apple as the problem. Apple cannot save you
               | from yourself. If you want complete privacy, you need to
               | jump through hoops to get it, and you need to know a lot
               | about technology across all levels.
        
               | fsflover wrote:
               | > By this same argument your router is selling the data
               | of people who don't know how to connect to a VPN.
               | 
               | Is my router company getting money for this? If not, it's
               | not selling. Apple knows very well why Google pays so
               | much for the default search engine: to track Apple's
               | users. This is intentional. Your Internet provider
               | doesn't necessarily track you (at least outside of US)
               | and you can't change any option in the router to affect
               | that.
        
               | riscy wrote:
               | And for those people, the only thing that matters is
               | having the best search engine as the default. Which other
               | engine doesn't track user searches and can compete? I can
               | only think of DuckDuckGo, but I don't think they're good
               | enough.
        
               | fsflover wrote:
               | DuckDuckGo can be good enough, depending on your search
               | habits. But in general, people who don't want to be
               | tracked and don't know about alternatives are sold to
               | Google.
        
               | astrange wrote:
               | That isn't "selling user data". They don't get personal
               | identifiers unless you visit the search results page.
        
             | cma wrote:
             | Apple also prevents smaller upstart search engines from
             | being established, maybe as part of the deal?
             | 
             | > Apple does not allow users to set a default search engine
             | that's not listed within the Safari settings.
             | 
             | https://screenrant.com/change-default-search-engine-
             | safari-i...
        
           | nojito wrote:
           | If you aren't logged into Google there's no information for
           | google to glean from your iOS search.
        
             | Philpax wrote:
             | Well, they probably still fingerprint you and build a
             | profile around that fingerprint - and when you do log in,
             | they probably associate that fingerprint with your profile.
        
             | zie wrote:
             | Not true, Google has loads of ways to figure out who you
             | are, logging in is just one of them.
        
               | nojito wrote:
               | Source?
        
               | bl4kers wrote:
               | https://en.m.wikipedia.org/wiki/Device_fingerprint
        
         | robg wrote:
         | Not going to respond to the ad hominem flame war comments but
         | I'll just add, it's about relative choices, hence why I still
         | use a Fitbit.
         | 
         | I can see how each public company makes money and can examine
         | their technical decisions. I've been working in wearables and
         | healthcare, for instance, since 2010. Fitbit sends all data to
         | the cloud _then_ updates your data in your app. Not a huge deal
         | and provides nice API opportunities. But as soon as Google
         | takes over that data explicitly, I expect it will be used to
         | advertise to me, despite the assurances to the contrary on the
         | acquisition.
         | 
         | By contrast, Apple chose to develop a strong privacy model for
         | health data on the Phone. They certainly didn't need to and
         | could have readily chosen the same cloud-first implementation.
         | But they didn't. And the APIs are harder to work with as a
         | consequence. I respect and appreciate those decisions and so I
         | buy their products more. You may choose differently.
        
           | peoplefromibiza wrote:
           | > Apple chose to develop a strong privacy model for health
           | data on the Phone
           | 
           | never seen an ad related to my health on Google, despite
           | using their software to keep track of it
        
             | robg wrote:
             | Yet. I choose to not give them that opportunity given their
             | main revenue stream when Apple gives me better choices for
             | my health data.
        
         | issafram wrote:
         | Just use Firefox... It isn't about operating systems
        
           | greentea23 wrote:
           | Firefox is just a skin on iOS because Apple forces Safari's
           | web implementation on all iOS browsers via their draconian
           | App Store. So it is very much about operating systems.
        
             | issafram wrote:
             | Sorry I should've been clearer. I was talking about
             | Android. The reasoning to stick to iOS made no sense. The
             | user isn't locked into Chrome.
        
       | davars wrote:
       | It boggles my mind that Apple's market position allows it to
       | pocket $18 billion a year in pure rent for this real estate on
       | its platform and the company paying is the one that gets an
       | antitrust suit.
        
         | isodev wrote:
         | Google is the offender because they control both the search and
         | the browser market. Imagine having to pay $18 billion and still
         | coming on top.
         | 
         | Folks hooked to Chrome seem to forget that whatever they do
         | online is used to refine their ad profile and generate even
         | more ad money for Google and you can't opt out.
        
           | csallen wrote:
           | We don't forget. We just don't care. I am in no way upset
           | that Google is refining my ad profile and making money. Many
           | billions of other people are also not upset by that.
        
             | rgbrgb wrote:
             | I have a hard time believing that many billions of people
             | know about adtech surveillance in any way.
        
               | stronglikedan wrote:
               | Of course they were being hyperbolic with the use of the
               | word "billions". The point still stands though. The vast
               | majority of people using Google's services do know about
               | adtech surveillance, and just don't care.
        
               | riscy wrote:
               | Do you have a source for that claim? I think laypeople
               | know google serves them custom ads, but don't understand
               | how or the extent to which adtech is tracking and
               | profiling them to select those ads.
               | 
               | In fact, because it's a common trope to say "they must
               | have been listening to our conversation" when served an
               | eerily specific ad, I'd wager people do not know about
               | adtech at all.
        
               | Jensson wrote:
               | > In fact, because it's a common trope to say "they must
               | have been listening to our conversation" when served an
               | eerily specific ad, I'd wager people do not know about
               | adtech at all.
               | 
               | That meme is evidence you are wrong, so not sure why you
               | brought it up. If people didn't believe they were being
               | tracked they wouldn't have thought it listened on them.
               | Listening on them is tracking.
               | 
               | Now of course the device probably wasn't listening and it
               | just suggested the ad for other tracking reasons, so they
               | are wrong about the specifics but they do understand that
               | they are being tracked.
        
               | riscy wrote:
               | No. The joke's humor is in the fact that it's such a
               | strange coincidence that they were served the ad that
               | something totally absurd, like their phone listening to a
               | private conversation, is a possibility.
               | 
               | Someone making a joke says nothing about what they
               | believe to be true. Like the birds not being real.
        
               | Jensson wrote:
               | > The joke's humor is in the fact that it's such a
               | strange coincidence
               | 
               | No it isn't a joke, people know their phone is listening
               | to them, smart assistants has made the world perfectly
               | aware of how much they are monitored. So since they know
               | the phone is listening, they think the phone showed them
               | the ad since it listened to them. It isn't a joke, people
               | think this, memes aren't always jokes they are just ideas
               | that spread easily.
               | 
               | Look at this thread for example, does this look like a
               | joke to you? People think it is listening to everything
               | and just give up and go on with their life, that is what
               | typical people believe.
               | 
               | "This has happened to me several times. Sadly, there is
               | not much you can do about it. If your phone has a mic, it
               | is listening to everything you say 24/7."
               | 
               | https://old.reddit.com/r/CasualConversation/comments/ldv1
               | ey/...
        
               | riscy wrote:
               | Since before the age of the smartphone, people have
               | thought their phone conversations are being recorded. And
               | there's absolutely evidence that it's true. So too is
               | evidence of UFOs and aliens.
               | 
               | But that's a tangent. The claim I was seeking evidence
               | for was:
               | 
               | "The vast majority of people using Google's services do
               | know about adtech surveillance, and just don't care."
               | 
               | People who read HN are not the vast majority
               | (thankfully).
               | 
               | I still don't think the vast majority of people are aware
               | of the depths of adtech because Google and Meta go to
               | great lengths to control the narrative and keep people in
               | the dark. They make people believe they're "in-control"
               | of their privacy. If people were made aware of how much
               | tracking still goes on then they would care.
        
               | Jensson wrote:
               | > People who read HN are not the vast majority
               | (thankfully).
               | 
               | I meant the reddit thread I linked. In all such threads
               | I've seen people think that their phone is recording
               | everything they say to show ads, no jokes about it.
               | 
               | Here on HN people know that the phone doesn't do that,
               | since we have people who looked at what code is activated
               | on the phone and what it sends. But regular people
               | doesn't know that, they think they are constantly being
               | monitored and there is nothing to do about it, so all
               | they can do is either stop caring or fall into despair,
               | and most just choose to stop caring.
               | 
               | Smart assistants were a great trick to get people used to
               | the idea that they are constantly being monitored. Makes
               | them less likely to put up a fight when you start
               | monitoring everything for real.
        
               | riscy wrote:
               | Hm. Yeah I agree. I guess everyone really has given up
               | and begrudgingly accepts it.
        
               | acdha wrote:
               | In support of your claim, look at how much effort
               | companies like Google or Facebook have put into avoiding
               | disclosure. If the general public was knowledgeable they
               | wouldn't have fought things like privacy labels so
               | strenuously.
        
               | fsflover wrote:
               | Any proof of "vast majority"? I have a different
               | information:
               | https://news.ycombinator.com/item?id=35056857,
               | https://news.ycombinator.com/item?id=8751605
        
             | bwanab wrote:
             | That is a Black Mirror sentiment if I've ever heard one.
             | Unfortunately, it is very accurate to the extent that those
             | billions understand the issue.
        
             | prepend wrote:
             | That ad revenue isn't free, it's a tax that increases the
             | price of everything.
             | 
             | You may not mind, but billions of people paying more for
             | things would likely rather pay less.
        
           | NoMoreNicksLeft wrote:
           | > Google is the offender because they control both the search
           | a
           | 
           | Wait, they do search? I go to their website and put in
           | keywords, and it throws random unrelated shit at me.
        
           | quonn wrote:
           | I there evidence that Chrome currently sends anything beyond
           | any other browser where I'm logged into Google Mail?
           | 
           | In any case I have switched to Safari and it feels far less
           | sluggish.
        
           | RCitronsBroker wrote:
           | ungoogled chromium my man
        
           | albert180 wrote:
           | It's also just a vastly inferior browser at least on Android
           | compared to Firefox. Videos stop playing when you leave the
           | tab, no AdBlockers. Don't know why anyone would use this
           | voluntarily, if it wouldn't be preinstalled
        
         | BugsJustFindMe wrote:
         | > _Apple's market position allows it to pocket $18 billion a
         | year in pure rent_
         | 
         | Google's market position both allows and makes it financially
         | beneficial to pay $18 billion to suppress one single source of
         | competition. Nobody forces google to buy the default search
         | spot.
        
           | Jensson wrote:
           | > Nobody forces google to buy the default search spot.
           | 
           | Someone would pay Apple to be the default search, if Google
           | didn't pay billions Microsoft would pay billions to make Bing
           | the default search. Would you prefer that?
           | 
           | Apple is auctioning it out to the highest bidder, I don't see
           | how bidding in an auction is wrong.
        
             | edgyquant wrote:
             | I would prefer that Apple pop up a list of all search
             | engines and let users choose.
        
               | Jensson wrote:
               | Tell that to Apple, Google doesn't have the power to give
               | you that.
               | 
               | Edit: Also Google would love a law enforcing that, since
               | now they don't have to pay all of these billions of
               | dollars and most people would pick Google in that choice
               | anyway. The main players that doesn't want that are Apple
               | and the others that auctions out default search.
               | 
               | So Google convincing the judges to stop Apple from
               | auctioning out default search would be a Google win.
        
               | turquoisevar wrote:
               | Google might not have the power to give you that, but
               | they certainly have the power to prevent Apple from
               | giving you that
               | 
               | Or do you really think Google is paying billions without
               | stipulating that Apple can't offer a choice during setup?
               | 
               | > Also Google would love a law enforcing that, since now
               | they don't have to pay all of these billions of dollars
               | and most people would pick Google in that choice anyway
               | 
               | I need you to square this circle for me. If Google were
               | so confident that people would pick Google of their own
               | volition, why would they bother spending billions?
        
               | Jensson wrote:
               | > Or do you really think Google is paying billions
               | without stipulating that Apple can't offer a choice
               | during setup?
               | 
               | If you do get a choice at startup then there is nothing
               | to sell since there is no default. So yes, if Apple isn't
               | selling the product then they don't get any money.
               | 
               | But Google paying Apple has nothing to do with it, Apple
               | would make billions selling the default to Microsoft
               | otherwise, they wouldn't give you a choice at startup.
               | The only thing that would give you that choice is if laws
               | ban Apple from selling the default search provider spot.
               | 
               | > I need you to square this circle for me. If Google were
               | so confident that people would pick Google of their own
               | volition, why would they bother spending billions?
               | 
               | Because otherwise Microsoft would spend those billions
               | and now Bing would be the default. Defaults matters, but
               | if you force the user to make a choice they would pick
               | Google due to brand recognition.
               | 
               | https://www.bloomberg.com/news/articles/2023-09-28/micros
               | oft...
        
               | randomdata wrote:
               | Sounds like an unpleasant user experience.
        
             | wombat-man wrote:
             | Yeah... I wonder would they actually make Bing the default
             | though?
        
             | wodenokoto wrote:
             | The way Mozilla did it with Yahoo seemed very palatable,
             | honestly. They asked Yahoo to make a special search page,
             | that had most crap removed and if I remember correctly they
             | also had demands on response time.
        
         | mminer237 wrote:
         | I think the problem is that Google Search doesn't have to pay
         | Android $18 billion/year to make it the default option there.
        
           | issafram wrote:
           | Well it would be the phone manufacturers at that point
        
             | babypuncher wrote:
             | The phone manufacturers don't have much of a choice unless
             | they are willing to ditch support for all the proprietary
             | Google parts of Android. People probably won't buy android
             | phones without play store access.
        
               | Jensson wrote:
               | I just bought an android, there was no default search on
               | it and playstore works. As I booted it up it asked me
               | what search engine I wanted, Google wasn't on top or
               | preselected.
               | 
               | So yes, phone manufacturers have a choice here, they
               | don't have to make Google the default.
        
               | babypuncher wrote:
               | I'm surprised, what brand is it?
        
               | Jensson wrote:
               | Was a Xiaomi Redmi.
               | 
               | I wouldn't recommend it for privacy, but them giving me
               | the choice means manufacturers can do this if they want.
        
               | beebeepka wrote:
               | What android brand would you recommend "for privacy"?
               | 
               | I agree Xiaomi loves their data collection to the point
               | of selling pole fan that require an app to operate - I
               | saw that one in one of their stores.
               | 
               | So what else is there?
        
               | jsnell wrote:
               | It's likely not about the brand, but about the location.
               | As a result of the Android anti-trust lawsuit in EU,
               | Google has shown a search engine choice screen at initial
               | setup since (I think) 2018. They also unbundled Chrome
               | and Search from the other proprietary apps.
               | 
               | See https://www.android.com/choicescreen/
        
           | BugsJustFindMe wrote:
           | I'm not sure why one would think that. Google absolutely does
           | pay Android phone makers too.
           | https://www.notebookcheck.net/Google-to-pay-Samsung-
           | US-3-5-b...
        
         | babypuncher wrote:
         | Google is the one with the monopoly, and they pay that "rent"
         | to protect that monopoly.
         | 
         | If there's something wrong with money being exchanged to be a
         | default search provider, that wrong probably still lies with
         | Google.
        
           | Jensson wrote:
           | If Google didn't pay Microsoft would, we know this since
           | Microsoft has already talked about it with Apple. Apple is
           | the one selling this, if Google didn't buy someone else
           | would, so stopping Google from buying wouldn't change
           | anything except now default search would be Bing on iphones.
           | 
           | https://www.bloomberg.com/news/articles/2023-09-28/microsoft.
           | ..
        
             | turquoisevar wrote:
             | If Microsoft would be the one paying, then it might not
             | lead to antitrust issues, because Microsoft doesn't have a
             | near monopoly on the search market.
             | 
             | On the other hand, it might also create antitrust issues if
             | the market definition were to be broadened.
             | 
             | Either way, the _who_ is just as important as the _what_ in
             | cases like this. Your attempt to equate the two seems to be
             | a fallacy
        
               | Jensson wrote:
               | The argument is that you can't ban market leaders from
               | participating in fair auctions. Google isn't using its
               | market dominance to force Apple to make them the default
               | search engine, they are just paying money and aren't
               | applying any other sort of pressure.
               | 
               | So my argument is that there isn't an antitrust issue
               | here, not that Microsoft paying would lead to antitrust
               | issues. Winning fair auctions isn't an antitrust issue.
               | Antitrust is when you issue abusive contracts such as
               | "You get a discount if you only sell our products and no
               | products from out competitors", but that isn't a fair
               | auction since you use your dominance to change the deal
               | and pressure the vendor to stop selling others products.
               | In this case Google just bid higher than the competitors,
               | there is no other reason for Apple to use them as the
               | default.
               | 
               | You would need to show that Google pays more than they
               | earn for the default search engine spot, or that they
               | used some other means to force Apple to accept the deal.
               | But I have seen no evidence of that.
        
               | turquoisevar wrote:
               | I believe the argument counter to yours is that antitrust
               | is more than just abusive contracts.
               | 
               | It also encompasses behavior facilitated by market
               | dominance that makes it impossible or too difficult for
               | new market entrants to compete, including behavior that,
               | under different circumstances, would be completely fine.
               | 
               | A generic example of something that would be completely
               | fine in many situations would be a merger & acquisition.
               | It's the best example of what you describe as "winning a
               | fair auction". Companies B, C, and D might all make an
               | offer to buy company A, and since company B made the
               | highest bid, they win, and all is fine.
               | 
               | If, however, company B is a huge conglomerate and the M&A
               | of company A would consolidate even more power into
               | Company B, perhaps even increase their monopoly position
               | to the point that company B ends up being the sole
               | company in multiple verticals, then this might prove to
               | be an antitrust issue even though no abusive contract is
               | in play.
               | 
               | Because this can have undesirable outcomes in terms of
               | competition with unwanted effects downstream for
               | consumers, we, as a society, have decided to put some
               | guardrails in place in the form of antitrust legislation.
               | 
               | Circling back to the situation at hand, the argument at
               | hand by the DOJ seems to be that Google has gained a
               | significant market leader position and that deals such as
               | the one made with Apple make it impossible for other
               | competitors to compete effectively. Even more so when it
               | pertains to search engines because they seem to rely
               | heavily on usage data to be able to improve.
               | 
               | At face value, that argument isn't much different than
               | the argument behind preventing M&As that are deemed
               | antitrust issues.
               | 
               | The DOJ's arguments go further, however, in stating that
               | it is the market leader position combined with the deep
               | pockets funded by Google's other divisions that make it
               | possible for them to offer billions in the first place.
               | Which, within the antitrust context, adds a deeper
               | dimension beyond just the "you're big, you shouldn't get
               | bigger" argument I mentioned above.
               | 
               | You seem to touch upon this a little in this part of your
               | comment:
               | 
               | > You would need to show that Google pays more than they
               | earn for the default search engine spot [...] But I have
               | seen no evidence of that.
               | 
               | We will be unlikely to see evidence of that, assuming it
               | exists, because the parties and the judge would discuss
               | that under seal, and only they will get to see those
               | numbers (unless someone does a whoopsie and forgets to
               | redact it before uploading it to the docket).
        
           | stale2002 wrote:
           | Ok, so then I guess we need a law to force Apple to not sell
           | access to iPhone users.
           | 
           | Instead, the law should be that the iPhone has no default
           | search provider, and the user gets to choose, and no money
           | exchanges hands.
           | 
           | So, basically the same thing that microsoft was forced to do,
           | with IE.
           | 
           | Problem solved!
        
       | AlbertCory wrote:
       | > Google is expected to begin a three-week presentation of its
       | defense in the lawsuit's monthslong trial on Thursday.
       | 
       | Implicit here is that prosecution's case has rested. How about
       | all those bombshells that dominated the news for months and
       | months? /s /s
       | 
       | There IS a case to be made, but I don't think they made it.
       | Expect the verdict to be a mild slap on the wrist and a (empty)
       | promise from Google to sin no more.
        
       | nmilo wrote:
       | > Google quietly planned to put a lid on Apple's search
       | ambitions. The company looked for ways to undercut Spotlight by
       | producing its own version for iPhones and to persuade more iPhone
       | users to use Google's Chrome web browser instead of Apple's
       | Safari browser, according to internal Google documents reviewed
       | by The New York Times.
       | 
       | So their top secret plan is to.. make a competing product? AKA
       | what all companies always do with their competition?
        
         | simonw wrote:
         | The next sentence is more interesting:
         | 
         | > At the same time, Google studied how to pry open Apple's
         | control of the iPhone by leveraging a new European law intended
         | to help small companies compete with Big Tech.
        
       | xrjskflgcp wrote:
       | wow, look that hero image [1]. animation of google logo as worm
       | infecting apple logo. apples get worms, get it? some powerful,
       | visceral, subconscious propaganda. disciples of bernays are alive
       | and well. prob unfair but brilliant. [2]
       | 
       | [1] https://ibb.co/zZZYjdM
       | 
       | [2] throwaway account + obfuscated writing style because paranoid
        
       | Terretta wrote:
       | _Google studied how to pry open Apple's control of the iPhone by
       | leveraging a new European law intended to help small companies
       | compete with Big Tech._
       | 
       |  _Last fall, Google executives met to discuss how to reduce the
       | company's reliance on Apple's Safari browser and how best to use
       | a new law in Europe to undermine the iPhone maker..._
       | 
       |  _Google, which the law will force to allow more competition in
       | search, explored ways to lobby E.U. regulators to crack open
       | Apple's tightly controlled software ecosystem so Google could
       | siphon users from Safari and Spotlight..._
       | 
       | Curious about HN's stance on carrying Google's water in these
       | skirmishes advocating a forced dismantling of Apple's vertical
       | integration consumers continue to deliberately choose, in service
       | of enabling the deepening of Google's moat in collecting and
       | profiling their (your) behavioral data exhaust in a way consumers
       | don't understand.
       | 
       | Stepping back...
       | 
       | I believe engineering should pay the _hard_ price to make user
       | use _easy_ , and privacy easy. I believe the hard work for
       | achieving that ease makes users happy and engineers wealthy.
       | 
       | Apple should be allowed to benefit from the sweat they invested
       | and sell a mobile console appliance, while others should be
       | allowed to make build-your-own mobile compute. Put another way,
       | there's room for an iPad Pro 13 and a Frame.work Laptop 13. None
       | of these should be forced to break their model to accommodate one
       | of the others'.
        
         | matheusmoreira wrote:
         | I have no problem with "carrying Google's water" in this case.
         | They have as much right to computing freedom as we do. They
         | should totally get to enjoy that freedom on Apple devices. As
         | should we.
         | 
         | This is completely independent from Google's surveillance
         | capitalism problem. We should deal with that separately by
         | turning personal information into massive liability. Society
         | should make it so it costs them literal truckloads of money to
         | know even a single bit of information about any human being.
         | They should be scrambling to forget all about us the second
         | we're done transacting with them.
         | 
         | > sell a mobile console appliance
         | 
         | Nope. I personally don't believe such things should be allowed
         | to exist at all. Computers should always be _real_ computers at
         | all times. This  "appliance" nonsense is everything that is
         | wrong with computing today. Infinite potential, wasted.
        
           | tempodox wrote:
           | > They have as much right to computing freedom as we do.
           | 
           | Except they tirelessly work on taking computing freedom away
           | from you.
        
             | matheusmoreira wrote:
             | You sure about that? Google's been one of the better
             | companies when it comes to free and open source work. Their
             | phones are significantly more free than their competition.
             | It's ironic, they sell the easiest phones to install custom
             | operating systems on. They even put in work into open
             | firmware for their chromebook laptops. It's certainly
             | something I've come to appreciate about them, despite their
             | surveillance capitalism.
        
         | saurik wrote:
         | This is a false dichotomy: we should be aggressively
         | dismantling both of these companies for having distortional
         | market power.
        
           | JustifyContent wrote:
           | Powerful technology corporations are good for American hard
           | and soft power. Also, they can create crucial technology.
           | OpenAI would be nowhere without the transformer.
        
             | PoignardAzur wrote:
             | That's not great for us 95% of people who don't live in the
             | US.
        
               | pvarangot wrote:
               | It's also not clear if it's good for most of us in the
               | U.S. so yeah I get you
        
         | kobalsky wrote:
         | > a forced dismantling of Apple's vertical integration
         | consumers continue to deliberately choose
         | 
         | "deliberately choose" is too strong when you are picking the
         | lesser evil.
         | 
         | > Apple should be allowed to benefit from the sweat they
         | invested and sell a mobile console appliance, while others
         | should be allowed to make build-your-own mobile compute. Put
         | another way, there's room for an iPad Pro 13 and a Frame.work
         | Laptop 13. None of these should be forced to break their model
         | to accommodate one of the others'.
         | 
         | Is the sweat of the literal biggest company in the world by
         | market cap more important than the sweat of the users paying
         | thousands of dollars for devices they can't control? These guys
         | don't need protection of their vertical integration, they are
         | not selling hardware at a loss.
         | 
         | I don't like Google nor Apple, so I'm not picking between them,
         | I'm picking the users side. What I'd like is to be able to put
         | a different OS on my phone. We've seen what happened with Asahi
         | Linux and the M Macs, if the iPhone were not locked down we
         | would have a proliferating open source OS community around it
         | and everyone would benefit directly and indirectly.
        
           | vanjajaja1 wrote:
           | > .. everyone would benefit directly and indirectly.
           | 
           | The question here for me is does this 'everyone' include the
           | entity that made, invested & owns the device in question (im
           | assuming no), and if its acceptable to force them to do
           | something against their wishes for something they own then
           | why don't we just force them to hand over billions of dollars
           | directly to users as well (both forms of theft to me.)
        
         | choppaface wrote:
         | > Curious about HN's stance on carrying Google's water
         | 
         | Well if you search for things like "Google anti-trust docs"[1]
         | you can see HN is ostensibly less interested than the rest of
         | the media in Google's lawyer's scorched-earth blockade of
         | public access to the trial documents and testimony. A lot of
         | the actual material benefits that Google extracted from its
         | anti-competitive schemes have been redacted or explained in
         | closed-door testimony. Curious readers show know that stories
         | like the OP are ones that Google's lawyers _want_ you to focus
         | on rather than what 's not being shown. As bad as OP looks, it
         | must be seen in the context of Google hiding other information
         | for the public.
         | 
         | e.g.
         | https://hn.algolia.com/?dateRange=all&page=0&prefix=false&qu...
        
         | Gunax wrote:
         | If even Alphabet cannot get a toehold on Apple devices, then
         | other competitions have no chance.
         | 
         | In this case, I strongly favour opening the IPhone. Not because
         | I care about Google, but because I care about completion at
         | large.
         | 
         | 25 years ago we said Microsoft was a monopoly _just for
         | including IE_. They never stopped you from installing anything
         | else. I don 't understand why the same rule doesn't apply to
         | Apple.
        
         | danShumway wrote:
         | iOS is not a feasible long-term solution to browser
         | monoculture. It's just not. And the (heavy quotes)
         | "equilibrium" between Chrome and Safari is not really want we
         | want, we don't want 2 giant corporate browsers, we want
         | diversity.
         | 
         | Google is currently involved a potentially historic antitrust
         | lawsuit in the United States. You don't have to pick a winner
         | and loser and decide whether you're going to carry Apple's
         | water or Google's water. You can just break them both up and
         | force both of the companies to stop doing anticompetitive crap.
         | 
         | It's so dystopian to look at the current browser duopoly and to
         | say, "well, which of these two companies do I want to rule over
         | me, I have to pick one of them." We are capable of better.
        
       | 1vuio0pswjnm7 wrote:
       | https://www.nytimes.com/2023/10/18/business/google-antitrust...
       | 
       | Google's defense in this case is absurd. If bigger isn't better
       | then let's shrink Google and see what happens. Let's share the
       | index as public data (which it is) and see what others, less
       | "briliant", can do with it. Let the best ingenuity and effort
       | win.
       | 
       | But the court may in fact be persuaded by Google's showmanship.
        
         | jldugger wrote:
         | > Let's share the index as public data
         | 
         | Common crawl[1] data has been in AWS for over a decade.
         | 
         | [1]: https://commoncrawl.org
        
       | neonate wrote:
       | https://web.archive.org/web/20231026173416/https://www.nytim...
        
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