[HN Gopher] Facebook's sexist, ageist ad-targeting violates Cali...
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       Facebook's sexist, ageist ad-targeting violates Calif. law, court
       finds
        
       Author : MandieD
       Score  : 21 points
       Date   : 2023-10-10 20:32 UTC (2 hours ago)
        
 (HTM) web link (arstechnica.com)
 (TXT) w3m dump (arstechnica.com)
        
       | elicksaur wrote:
       | Kind of interesting legal argument here. Instead of setting up an
       | ad as a "cost" to use the service, the opportunity for a discount
       | from an ad could be construed as a benefit or advantage. If that
       | advantage is only given to certain classes, that seems to be
       | discriminatory under this California law.
       | 
       | CA courts have ruled that "ladies'" discounts are
       | discriminatory[1] under this law. This seems similar except
       | instead of explicitly marketing it publicly as "men's discount on
       | insurance", the discount is secretly only being offered to men or
       | certain ages.
       | 
       | https://law.justia.com/cases/california/supreme-court/3d/40/...
        
       | pfannkuchen wrote:
       | The plaintiff is complaining about not being served ads? The
       | damage alleged is that they "had a harder time learning about
       | those products or services". Is there some framing that makes
       | this not insane?
       | 
       | As a side note, what prevents competitors from bankrolling
       | lawsuits of this nature?
        
       | kbelder wrote:
       | Google also allows you to target ads to specific ages and sexes.
       | 
       | Pretty much any ad platform does. Prior to the online age, list
       | rental agencies would let you filter by those attributes. I
       | remember an old manager adding Republicans in affluent zip codes
       | to his catalog mailing.
       | 
       | I think that many people don't understand how customer
       | information is brokered. This isn't new, just recently greatly
       | expanded upon.
        
       | powera wrote:
       | Sometimes, discrimination based on age is a good thing.
       | 
       | So long as the law pretends otherwise, there will be stupid court
       | decisions as a result.
        
       | gowld wrote:
       | This may open the door to suing people who use sexist, ageist
       | filters on dating apps.
        
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       (page generated 2023-10-10 23:02 UTC)