[HN Gopher] Google pays Apple $18B to $20B a year to keep its se...
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       Google pays Apple $18B to $20B a year to keep its search in iPhone
        
       Author : rntn
       Score  : 29 points
       Date   : 2023-10-10 20:06 UTC (2 hours ago)
        
 (HTM) web link (www.theregister.com)
 (TXT) w3m dump (www.theregister.com)
        
       | lxe wrote:
       | These numbers seem too high. That's like 10% of Google's annual
       | revenue.
        
         | [deleted]
        
         | bequanna wrote:
         | What percentage of their ad revenue is generated from iPhone
         | users searches?
        
         | m-p-3 wrote:
         | Then that means they either make more than that amount from
         | searches made on iOS, or they consider that amount as the cost
         | of doing business to keep their search engine as the default on
         | iOS, and they'd lose more money if they didn't.
        
         | SushiHippie wrote:
         | And it's 5% of apples revenue.
        
       | marc__1 wrote:
       | Would be interesting to hear from the accountants in HN if this
       | violates U.S. GAAP rules for publicly-traded rules regarding
       | disclosures.
       | 
       | https://viewpoint.pwc.com/dt/us/en/pwc/accounting_guides/fin...
        
       | sfe22 wrote:
       | Does this mean Apple is a major ad-tech player involved in buying
       | and selling their own customer data (through partner comany but
       | that does not matter much does it)?
        
         | The_Rob wrote:
         | It's trivial to change default search provider, not sure why
         | Apple wouldn't take the money. It's still up to the user.
        
           | brundolf wrote:
           | Defaults are powerful, most people don't notice or care
        
             | brucethemoose2 wrote:
             | Yeah. This is an understatement, and its not a weak
             | statement.
        
       | ojosilva wrote:
       | The amount ranges sound right. It's not what Google is willing
       | to/could pay for user acquisition. It's the amount competitors
       | (Microsoft!) could pay for it if Google didn't, and that's what
       | sets the market. And, furthermore, the sum needs to be enticing
       | to Apple, who could also opt to give the user a sorted list of
       | search providers on first use. Having a search default has its
       | reputational risks, like looking cheap, biased or "sold" to
       | Google.
        
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       (page generated 2023-10-10 23:02 UTC)