[HN Gopher] Blackmagic Camera for iPhone
       ___________________________________________________________________
        
       Blackmagic Camera for iPhone
        
       Author : Lwrless
       Score  : 433 points
       Date   : 2023-10-09 05:27 UTC (17 hours ago)
        
 (HTM) web link (www.blackmagicdesign.com)
 (TXT) w3m dump (www.blackmagicdesign.com)
        
       | abhinai wrote:
       | Can someone please ELI5 why this link deserves to be the top on
       | hacker news?
        
         | linsomniac wrote:
         | A lot of the world is creating content, and this includes
         | hackers. My most recent TikTok was about password managers.
         | 
         | Timecode makes this a gamechanger, especially for the casual
         | filmer.
         | 
         | I've been messing around with crappy action cams for things
         | like recording my kids performances and the like. I've been
         | using two cameras (it's nice to have a second PoV, especially
         | when someone walks in front of the camera), but it is a world
         | of pain on these cameras.
         | 
         | I came *this close* to buying a pair of GoPro Hero 12s this
         | past week because they finally have fully baked timecode into
         | the firmware, but it seems like they also have problems with
         | overheating when recording for 25 minutes inside (let alone in
         | the sun).
         | 
         | This release means I can use a couple old iPhones I have
         | retired, and likely get pretty good timesync out of it,
         | automatically, without having to go into the videos and spend
         | literally hours syncing multiple camera angles and dealing with
         | drift from different cameras.
        
         | screamingninja wrote:
         | Our discussion is certainly contributing to keeping it there
         | longer than necessary
        
         | langarus wrote:
         | hackernews is about what's important to the one posting
        
         | dgellow wrote:
         | People vote for it. There is no such thing as "deserve to be at
         | the top". If the HN crowd show interests and upvote, then it
         | rises.
        
           | dataengineer56 wrote:
           | That's only true if you believe that every vote on HN is
           | honest.
        
             | dgellow wrote:
             | I don't think that's necessary for the system to work. If
             | topics the community find interest in can reach the front
             | page, and "toxic" subjects are contained well enough, then
             | the system works.
             | 
             | It doesn't really matter if upvoters are honest or not. If
             | you can cheat in a way that makes your post reach and stay
             | on the front page, it's very likely that people are
             | interested in discussing the topic.
             | 
             | So far HN system has been working pretty good. Not for all
             | topics of course, some result in really toxic exchanges or
             | annoy some people. But you almost never see spam or
             | obviously astroturfed content in the front page (at least
             | compared to Reddit and other places).
        
             | baq wrote:
             | HN moderation is super heavy handed and we like it this
             | way. Alternatives are predictably enshittified.
        
         | lopis wrote:
         | I'm surprised too. Isn't this essentially an ad? I guess it's
         | OK because it's a free app.
        
           | k8sToGo wrote:
           | Isn't everything an ad? Even when someone posts a GitHub link
           | to their project?
        
             | Levitating wrote:
             | Yes but they're not trying to sell their open source
             | project to us
        
               | qup wrote:
               | The app is free
        
               | matsemann wrote:
               | Should we ban new iPhone releases from being discussed
               | here? Other tech released as well?
        
           | franga2000 wrote:
           | So many things on HN could be considered ads. People often
           | post about even non-major releases of SaaS products. The
           | launch of a brand new powerful app and the entry of a big
           | company into a new market seems a lot more newsworthy than
           | most of those.
        
         | dhfbshfbu4u3 wrote:
         | Because once upon a time people made software instead of
         | training models and some of those people still like to see
         | what's going on in the world of actual software development.
        
         | fragmede wrote:
         | > What to Submit
         | 
         | > On-Topic: Anything that good hackers would find interesting.
         | That includes more than hacking and startups. If you had to
         | reduce it to a sentence, the answer might be: anything that
         | gratifies one's intellectual curiosity.
         | 
         | https://news.ycombinator.com/newsguidelines.html
        
         | soultrees wrote:
         | I think it's because BM has a cult following and part of that
         | is because BMs software is notoriously high quality and they
         | seem to be doing things the right way bg avoiding subscriptions
         | and putting real resources into engineering effort for their
         | cameras but also the software.
         | 
         | I, for one, was excited to see a BM product available on my
         | iPhone now so I can see why others are just as excited. Google
         | has made the front page for less noteworthy apps before I'm
         | sure.
        
           | [deleted]
        
         | gls2ro wrote:
         | My perspective:
         | 
         | Blackmagic has great, mostly professional hardware (cameras and
         | more) with high-quality, stable software again focused on pro-
         | market. They also have amateur or entry-level stuff, but even
         | those have excellent quality.
         | 
         | So Blackmagic deciding to create an app for iPhone might say
         | they consider the iPhone camera good enough for them. And this
         | is a message worth considering.
        
         | moondev wrote:
         | https://medium.com/hacking-and-gonzo/how-hacker-news-ranking...
        
       | dcow wrote:
       | As a non-film person, can someone explain what it means to
       | _create the same cinematic 'look' as Hollywood feature films_?
       | What is Blackmagic doing when recording video to make the video
       | feel more professional?
        
         | Neil44 wrote:
         | Imagine the difference between say a sit-com and a movie with
         | the sound off. The movie will have range and intentionality to
         | the scenes. Light, dark, vibrant, dull, perciptible and
         | intentional changes from one to another to match the story. The
         | sitcom is just clear and bright. The camera phone on auto is
         | just going to aim for sitcom all the time wheras this app
         | allows you to be intentional in order to look cool and tell a
         | story.
        
         | eurekin wrote:
         | No attempt at real answer, but some hints from watching youtube
         | videos on the topic:
         | 
         | Lightning:
         | 
         | - Edge or back lightning, if dramatic
         | 
         | - Wraparaound (cradle) lighting, if for pleasantness
         | 
         | - Low key look for interiors (no white walls)
         | 
         | - Artificial light needs to be motivated as much as possible
         | 
         | Set design
         | 
         | - Add bankers light for any money related film, normal table
         | light for anything else
         | 
         | Lens
         | 
         | - Anamorphics to avoid perspective distortion typical to
         | spherical lenses, also for the "rich depth of field" effect
         | 
         | - Surprisingly the best lens technically don't give the most
         | "pleasing" (at least in "hollywood" terms) image. They are even
         | called "clinical" or too sharp. A lot of DP's like lens with a
         | "character", altough some artifacts are regarded universally
         | ugly (like the longitudinal chromatic aberration, which pukes
         | green and cyan fringes around the image)
         | 
         | Camera
         | 
         | - High dynamic range camera, no clipping of highlights or
         | blacks (add light, if necessary)
         | 
         | - Must be able to retain true image details, any digital
         | sharpening in the source footage immediately puts things off
         | 
         | Color grading:
         | 
         | - Good tone mapping: should look "good" in black and white,
         | mostly solved with lighting
         | 
         | - Pleasing color palette: color harmonies, gradients in good
         | perceptual color space, like okmap. Mostly solved by set
         | design, character and dress design
         | 
         | - Even saturation: previous point should cover "nice colors",
         | but the saturation is one of the most overlooked aspects. It
         | can be highly or sparingly saturated, but too much variation in
         | a single frame quickly makes for a garbage image. Also, one has
         | to fight most software color manipulation tools, which tends to
         | brighten up highly saturated parts, where in reality, they
         | should go darker
         | 
         | That's a whole package of things, for a camera control
         | specifically, typical operator or AC wants:
         | 
         | - Manual focus pull
         | 
         | - Way to judge "exposure", measured in IRE
         | 
         | - Some way to approximate highlight to shadow exposure ratio;
         | 2:1 for "happy" look, 4:1 for dark, 5:1 or more for Batman
         | 
         | - Highlight clipping warning (especially important on talent's
         | skin)
         | 
         | - Shutter angle control (typically 180 or 90 degrees), instead
         | of the shutter time used in photography
        
           | scrollop wrote:
           | How do you reduce the severe oversharpening with iphones?
           | 
           | Is there an app that can take footage without oversharpening?
        
             | eurekin wrote:
             | I really don't know, if that even is possible.
             | 
             | That's main reason, why cinema cameras are picked.
             | 
             | I suspect that it could be possible now, to an extent. We
             | have quite good image restoration tools, some based on
             | neural networks. Maybe one could be trained for iPhone
             | specifically.
        
         | ngrilly wrote:
         | I'm a non-film person as well, but I've been playing with this
         | a bit. One key ingredient of the cinema look is the shutter
         | speed. The iPhone standard camera app is constantly adjusting
         | the shutter speed and the ISO depending on how much light the
         | camera is getting.
         | 
         | Movie cameras work differently with a shutter speed fixed at 24
         | fps, except for some scenes with specific requirements (for
         | example slow motion). The light is controlled using the ISO,
         | the aperture, the lighting, and ND filters.
         | 
         | A nice trick people are using with smartphones to get the
         | cinema look is to use an app like Blackmagic Camera, lock the
         | shutter speed at 24 fps, and mount a variable ND filter on the
         | smartphone to control how much light is received by the sensor,
         | since we can't control with the aperture.
        
         | tern wrote:
         | 1. They are giving you all the tools needed to work in a
         | professional way in a professional setting. This includes many
         | things like being able to set all the camera settings manually,
         | good metering to avoid clipping the sensor, audio metering to
         | avoid clipping the recorder, timecode synchronization with
         | other cameras & audio recorders, LUT preview, etc.
         | 
         | 2. The "cinematic look" comes from a combination of things:
         | 
         | - good lighting (using professional lights in most situations)
         | 
         | - 180 degree shutter angle (aka "24fps"), or slow motion where
         | appropriate
         | 
         | - careful and artistic color grading
         | 
         | - taking time to set up the scene in advance & good framing
         | 
         | - good lenses
         | 
         | - good camera sensors (mainly, high dynamic range)
         | 
         | - holding the camera still or moving it smoothly through the
         | scene (except when deliberately not, as in for instance The
         | Office)
         | 
         | - music
         | 
         | - and, more important than you'd think: very high quality audio
         | (good mics, appropriately mic'd, low noise, dubbed in post if
         | needed, SFX added)
         | 
         | 3. In short, what creates the "cinematic look" is many factors
         | (and, usually, people) coming together as a system. This app
         | lets your phone be part of that system.
         | 
         | 4. What makes this app unique: (1) it integrates directly with
         | Davinci Resolve in a way that's probably more convenient than
         | Filmic Pro for that workflow and (2) it's free.
         | 
         | People have been making films and TV shows on iPhones for
         | years, so this is more of an incremental event in the industry.
        
         | javchz wrote:
         | Marketing aside, cinematic in this context means more or less
         | "manual control".
         | 
         | Something that makes a video look amateurish, it's the phone
         | trying its best to prioritise a 'clear image', but that means
         | changing parameters mid-recording.
         | 
         | Now, this isn't bad, it's ideal for someone who doesn't want to
         | lose the moment without worrying about choosing the right
         | setting (imagine a parent recording their child's recital or
         | soccer game). But the trade-off is that it looks choppy.
         | 
         | But if you're in a controlled environment, you can set a fixed
         | exposure (balance between ISO, shutter speed and aperture),
         | framerate, bit-depth, focus distance, colour temperature and
         | microphone gain depending on your intent.
         | 
         | As an example, image you want to have a high-contrast image
         | with a dark silluette of someone and a bright background like a
         | sunset, the default phone camera app will try to guess whether
         | you want to focus on the subject or the background, and will
         | switching between the two randomly. With manual control, you
         | can chose, whatch you want.
        
           | zimpenfish wrote:
           | > Something that makes a video look amateurish [...] changing
           | parameters mid-recording
           | 
           | A prime example of this is leaving autofocus on when you're
           | moving about. There's many YouTubers who haven't yet learnt
           | this lesson and it can make the video unwatchable.
        
             | KineticLensman wrote:
             | Yes. It's very rare to see the focus change during a movie
             | or TV show. The main exception is when the focus switches
             | between two people talking, when their positions are known
             | in advance and dialled in so there isn't any visible
             | hunting
        
               | kenjackson wrote:
               | With "Cinematic" video mode on the iPhone you can edit
               | focus in post with the iPhone Photos app. It does a good
               | job for this two person talking scenario.
        
               | germinalphrase wrote:
               | Having worked as a loader/2nd AC and getting thrown into
               | the focus puller chair on some b-roll - focus is changing
               | constantly. On a movie set, it's pretty much an entire
               | person's job.
        
               | badcppdev wrote:
               | Does the focus change during a shot?
        
               | germinalphrase wrote:
               | Unless the distance of the camera and the subject do not
               | move at all, the focus will be actively changing - yes.
               | 
               | Depending on various conditions (lighting, lens choice,
               | etc) there might be a very large distance range that is
               | in focus - or it might just be a few inches. Even if the
               | focus puller isn't doing any big focus swings, they are
               | likely making small adjustments.
        
               | kuschku wrote:
               | You can actually see focus changes quite often in movies
               | and TV shows - but they're usually done intentionally to
               | accentuate something, e.g. a focus pull from a foreground
               | object to an actor in the background.
               | 
               | But it's a slow and smooth motion without any focus
               | breathing intended to highlight an object or an actor,
               | not just autofocus hunting to find _something_
        
               | didntcheck wrote:
               | This is probably an elementary question, but are those
               | focal shifts still done manually, with a camera guy
               | turning the ring by hand? Or do they set the two points
               | in advance and hit a button to start a motorized
               | transition?
        
               | petee wrote:
               | Behind the scenes, look for when they are "marking,"
               | which is leaving little piece of tape or otherwise on the
               | ground where the actors are standing. The focus puller
               | will make indications on their focus ring to match these;
               | as long as the actor "hits their mark" the focus will be
               | dead on. A majority of time the operation is fully manual
               | (though possibly remote to the camera)
        
               | rob74 wrote:
               | That's how I remembered it too. And that's also then one
               | of the major differences between this app and an actual
               | professional camera - because on a smartphone you only
               | have autofocus. Which works _most of the time_ , but I've
               | had some recordings of concerts with weird lighting,
               | smoke and other stuff which were out of focus for quite a
               | few seconds. One of the most stupid things is when you
               | try to take a picture of a bird or airplane in flight and
               | your smartphone can't focus on it because it's too small.
               | Why can't it just default to focus to infinity if it
               | can't find anything to focus on?
        
               | foldr wrote:
               | >because on a smartphone you only have autofocus
               | 
               | Focus can be controlled manually on the iPhone (in 3rd
               | party apps).
        
               | AtheistOfFail wrote:
               | there's a dedicated person usually called a focus puller.
        
               | kuschku wrote:
               | Kind of both? You've usually got a small motor connected
               | to the lens that turns the focus ring.
               | 
               | A dedicated person, called a focus puller, has a remote
               | with a wheel on the side. By turning this wheel the focus
               | puller can remotely control the focus ring of the lens.
               | 
               | The remote usually allows the focus puller to set the
               | maximum range of motion with A/B points. The system
               | doesn't automatically execute the focus pull, but with
               | the hard stops at the A/B points the focus puller can
               | make sure they don't overshoot the target.
        
               | thirdsun wrote:
               | At that point it sounds easier to have the focus switch
               | executed automatically with all relevant parameters
               | preset, e.g. duration or curve. Sort of like CSS
               | transition or MIDI automation.
        
               | ilyt wrote:
               | It's not rare at all. It is just deliberate in
               | movies/shows, not something algorithm on camera
               | constantly fiddles with.
        
             | abm53 wrote:
             | I've seen enough videos with otherwise high production
             | values to make me suspect there is a valid trade-off to
             | keeping autofocus on.
        
               | astrange wrote:
               | It depends if you have a cameraman or not. If you don't,
               | and you're walking away from the camera, it's probably
               | best to leave it on and hope it tracks you.
        
           | AdamN wrote:
           | The TLDR; version of this is the progression from amateur to
           | expert: 1/ controls are set wrong in the first place, 2/
           | computer changes controls during the shot but it's
           | distracting and obvious, 3/ controls are set right in the
           | first place and everything looks good and consistent, 4/
           | expert modifies the controls mid-shot (and the shot requires
           | this) and it looks awesome because everything is changing
           | which allows the shooter's expertise to shine through.
        
           | londons_explore wrote:
           | If Apple wanted to put an engineering team on solving this
           | problem, they could record all the raw sensor data for the
           | video, with the regular 'auto' settings, then, after the clip
           | is recorded, decide what shutter speed, iso, etc to use, and
           | then reprocess that raw data to simulate what that moment in
           | time would have looked like with a different shutter speed.
           | 
           | I''m sure modern neural nets would do a decent job of
           | simulating what a frame taken with one iso/shutter/focus
           | would look like with a slightly different iso/shutter/focus.
        
             | dannyw wrote:
             | First, I doubt users ask for this though. Those who want
             | it, are going to use a manual videography app like OP. The
             | 99.9% wants a camera that just works.
             | 
             | Second, modern neural nets are good, but not perfect. I can
             | reliably tell if something was shot with real bokeh, or
             | simulated via software. For serious productions like a
             | commercial shoot, nobody wants to change the shutter speed,
             | aperture, etc in shoot: the DP already knows what look they
             | want before they start filming.
        
             | readbeard wrote:
             | How could you change the shutter speed in post?
        
               | londons_explore wrote:
               | I think a neural network could do it. You just train it
               | on a bunch of videos with different shutter speeds, and
               | then you ask it to convert a given video from one speed
               | to another.
               | 
               | I'm sure it would quickly learn to add/remove motion blur
               | on moving things as appropriate.
        
               | readbeard wrote:
               | But in addition to determining motion blur, shutter speed
               | also massively affects which areas of the images are
               | above/below the brightness range the sensor is capable of
               | picking up.
        
           | [deleted]
        
           | [deleted]
        
           | 2143 wrote:
           | Tangent that kind of seems relevant here1:
           | 
           | Read the Foreword written by Gerald Sussman (SICP author) of
           | the book _The Little Schemer._
           | 
           | The most beautiful Foreword I have ever read so far.
           | 
           | 1(The Foreword talks about photography a little bit).
        
         | nikanj wrote:
         | Tweak the color scale to be all blue/orange
        
         | pen2l wrote:
         | More than anything it's about color correction and color
         | grading.
         | 
         | This video explains it nicely I think:
         | https://www.youtube.com/watch?v=pAh83khT1no
         | 
         | If you are starting out with good data (e.g. 32bit exr
         | workflow), you would be amazed how powerfully and easily you
         | can control what you want and what the possibilities are, with
         | tools like MagicBullet (which offer presets to get you the
         | cinema look with just a mouse click). But if you work long
         | enough in this area you can discover your own workflow and pull
         | it off without these tools, e.g. play with hue&sat, white
         | balance adjustments, the curves, introducing an S-curve for
         | example, color wheels, etc.
        
           | Eduard wrote:
           | > More than anything it's about color correction and color
           | grading.
           | 
           | to my (literal) perception, using a framerate of 24 frames
           | per second is an even more significant _requirement_ to get
           | the  "cinematic Hollywood look".
        
             | maven29 wrote:
             | Isn't the 180 degree shutter angle more crucial than the
             | distinction between 24 and 30?
        
               | slhck wrote:
               | Both. The 180 degree rule just makes sure motion blur
               | looks as intended and is a mostly artistic choice that
               | can vary depending on the scene. E.g. for action
               | sequences or particularly smooth motion in a dreamy
               | scene, you can break this rule. Or, if there's moving
               | water, you might want to choose a particular shutter in
               | relation to the preset frame rate.
               | 
               | The overall frame rate gives you the distinction between
               | a typical movie vs a TV-style documentary. The overall
               | frame rate stays fixed across a movie and should normally
               | not be changed.
        
               | dannyw wrote:
               | My artistic choice is shooting 60FPS at 360 degrees
               | (shutter: 1/60th of a second). It gives motion blur more
               | comparable to 30FPS (which is closer to 24FPS), with the
               | responsiveness and fluidity of 60FPS.
        
             | varispeed wrote:
             | Why 24 fps format is still being used? I personally can't
             | stand it. It's like watching a slide show.
             | 
             | I can't wait when Hollywood moves to 120fps or better.
        
               | crazygringo wrote:
               | For movies and TV, I absolutely prefer it -- as do most
               | people in tests, which is why it continues to be
               | dominant.
               | 
               | For whatever psychological reason, 24 fps "suggests"
               | reality but without "being" reality, kind of like being
               | in a dream, and our brains pay attention to story and
               | action.
               | 
               | While 60+ fps "approaches" reality and it simply starts
               | to feel both uncomfortably real and uncomfortably fake.
               | Uncomfortably real because it feels too much like real-
               | life and we don't have enough of a mental distinction
               | between fantasy and reality, and uncomfortably fake
               | because it looks like a bunch of actors acting and moving
               | in ways that aren't the ways people act and move in real
               | life. It's uncanny valley.
               | 
               | Nobody really knows why our brains respond this way
               | psychologically. They just do.
               | 
               | So for fictional movie/TV content, higher fps is not
               | better. 24/30 is chosen for a very good reason.
               | 
               | (On the other hand, news and sports do great with higher
               | fps, because there's nothing fake trying to be passed off
               | as real.)
        
               | aimor wrote:
               | It's a cheaper safer option to get something that looks
               | "right". It's not so trivial to have 120 fps video look
               | like a smoother 24 fps. Even capturing at 1/120 shutter
               | speed it does look different. There's an experiment I
               | want to do that involves taking 120 1/120 video and
               | stacking windows of 3 frames to emulate shooting at 120
               | fps with 1/40 shutter speed.
        
               | Joeboy wrote:
               | Every now and then somebody makes a high frame rate movie
               | and everybody complains it looks bad, so they don't do it
               | again.
        
               | varispeed wrote:
               | Reminds me I was playing games at 320x240 and then going
               | to 1024x768 resolution. Suddenly everything started
               | looking "basic", whereas at lower resolution, brain could
               | somewhat "fill in the blanks" so to speak so it felt
               | better.
               | 
               | I guess it is similar for higher frame rates - it just
               | shows the shortcomings.
               | 
               | I think if the film industry committed to higher frame
               | rates we would have seen massive improvements over the
               | years.
        
               | kuschku wrote:
               | IMO a 48 fps movie at 1/48 shutter speed looks just as
               | dreamy as a 24fps movie at 1/48 shutter speed, but is
               | much less stuttery.
        
               | lancesells wrote:
               | I think 48 fps gains more detail but makes things look
               | cheaper. The Hobbit looked like a BBC TV show compared to
               | LOTR. That said, I don't pay enough attention to film
               | these days so maybe people have gotten better at it and
               | I'm watching 48 fps all the time.
        
               | kuschku wrote:
               | The hobbit had a 1/96 shutter, which is what made it feel
               | like a TV show. The actual fps barely had an effect on
               | its look.
        
               | alexvitkov wrote:
               | I'm sure the people masking shit out frame by frame can't
               | wait to do it in 120 FPS either!
        
               | CamperBob2 wrote:
               | They don't exactly have any job security. They will
               | eventually be employed doing something else.
        
               | michaelt wrote:
               | I have heard it claimed that because historically high-
               | budget hollywood films were shot on film at 24fps, while
               | low-budget TV content was shot on tape at 30fps
               | interlaced to 60fps, people came to think the lower
               | framerate is "cinematic" and that higher framerates
               | "don't look right"
               | 
               | Personally I'm not enough of a film buff to notice the
               | difference. Apparently film enthusiasts do notice, and
               | care a great deal, though.
        
         | goosinmouse wrote:
         | In this case its software that treats the iphone as a camera of
         | their own. Looking at the screenshots, the UI/UX is extremely
         | similar to current blackmagic cinema cameras. So you can have
         | two camera operators, or the iphone on a tripod or whatever,
         | and each camera operator will know which settings their camera
         | has and to typically match both the film cameras. Like a quick
         | visual check that both cameras are at the same shutter speed or
         | shutter angle, resolution, white balance and tint, and having
         | the same style of histogram so they can match exposure on both
         | cameras.
         | 
         | Its actually fairly neat and cool that they put time and money
         | into this app to further their ecosystem. I guess theres a
         | large overlap of people that film with iphones and also want to
         | buy a legitimately good, budget cinema camera in the pocket
         | 4k/6k.
         | 
         | I don't know HN's opinion of blackmagic, but they do some
         | pretty cool stuff. With the purchase of a camera they include
         | Davinci Resolve which is a fully featured Adobe Premier Pro
         | rival. For reference premier pro is $21 a month, and the
         | cheapest blackmagic cinema cam is the pocket 4k which comes in
         | at $1200, after 5 years you have a free camera (thats still
         | actively updated) if you consider Resolve to be equivalent to
         | Premier Pro. Also they've constantly pushed the industry to be
         | more affordable. They were pretty much the first that let you
         | use a consumer usb c SSD to record raw formats. When the camera
         | released, you could get 1tb samsung T5's for around $100, while
         | one of their rivals RED cameras made you purchase a proprietary
         | SSD that still costs $1500 for 480GB. Also in terms of
         | affordability, it wasn't unheard of for a cinema camera to
         | charge thousands of dollars to be able to use a cinemaDNG raw
         | or ProRes, yet blackmagic cameras came with multiple raw
         | recording options for free.
        
           | KineticLensman wrote:
           | I've been using the free version of Resolve for about a year
           | now. It's absolutely outstanding and well worth the steep
           | learning curve (cos of the massive functionality). Don't buy
           | a Premiere Pro subscription until you've tried it out. Apart
           | from its technical excellence there are zero dark patterns
           | associated with free sign up and use.
        
           | kuschku wrote:
           | > With the purchase of a camera they include Davinci Resolve
           | 
           | That's also included with the speed editor, which is ~$400
           | and provides an awesome input device for Resolve.
        
       | herunan wrote:
       | I was surprised to see this was free. On top of that, with an
       | impressive feature set for an initial release. Considering
       | Blackmagic's reputation, this will easily beat any other half-
       | baked camera apps or paid apps in no time. This is awesome for
       | film school students. Already recommended it to a few of my
       | friends who are into film.
        
         | sneak wrote:
         | Free or not free, I am surprised to see that this includes
         | absolutely no phone-home of any kind. "Data not collected."
         | 
         | Kudos to Blackmagic.
         | 
         | (Resolve can also work 100% offline, with the license dongle,
         | and is buy-once, not subscriptionware like Premiere. I am a
         | very happy Blackmagic customer.)
        
           | dylan604 wrote:
           | If you buy a BMD camera, you get a free license for the full
           | version of Resolve.
        
           | user3939382 wrote:
           | "No data collected" is the tag I want to see on the app store
           | next to the one that tells you if there are in-app purchases.
        
             | Willamin wrote:
             | This is present in the App Store. It's not a short line-
             | item similar to in-app puchase presence, instead it's a
             | full-width card that indicates details on what information
             | is collected.
             | 
             | https://developer.apple.com/app-store/app-privacy-details/
             | 
             | The only caveat is that it's developer-published
             | information that Apple doesn't verify.
        
               | rollcat wrote:
               | > The only caveat is that it's developer-published
               | information that Apple doesn't verify.
               | 
               | Well you can guess what would happen if you get caught
               | lying or cheating. Apple didn't hesitate to remove Epic's
               | or Facebook's apps in the past.
        
               | user3939382 wrote:
               | Better yet, let's have a prominent app category called
               | "No data collected". This is what I really want from
               | every program I use including desktop. Major letdown from
               | Mozilla on this front contrary to their marketing.
        
           | pdpi wrote:
           | The thing that most impresses me about Blackmagick is how
           | they seem to scale with you from tiny projects to pretty big
           | stuff. From the ATEM Mini all the way to big consoles, from
           | the pocket cameras up to the Ursa etc.
           | 
           | This just looks like it'll drop the low end of that range
           | even lower.
        
           | silent_cal wrote:
           | Hope they get compensated for their generosity
        
           | strogonoff wrote:
           | Blackmagic's reputation took a major hit after their infamous
           | CinemaDNG bait-and-switch.
           | 
           | They made true interoperable raw video format a selling point
           | of their BMPCC lineup, only to irreversibly cripple units
           | later by removing CinemaDNG support after the fact. This
           | dramatically narrowed toolchain options (mostly to
           | Blackmagic's own software suite), effectively making cameras
           | useless for enthusiast FOSS videographers. Furthermore, the
           | hush-hush way they pulled it off using a firmware update says
           | something about their ethical standards, so as a rule I'm not
           | using their products anymore.
           | 
           | The fact that they offer a cheap software product of their
           | own (even with a free version) in no way justifies removing
           | features (especially support for an open format with a
           | thriving FOSS ecosystem) in a camera that they already sold.
        
             | dharma1 wrote:
             | I have both the original BMPCC and the 4k Pocket. When the
             | BRAW firmware came out (forced by RED patents - they for
             | some obscure reason have been able to patent compressed raw
             | video) I did extensive tests - there is no discernible
             | difference at the higher BRAW settings. And you can always
             | keep your old firmware or downgrade to it later - there was
             | no crippling of units.
             | 
             | While I wish they would have been able to keep the
             | compressed CDNG, BRAW is great to work with. Sigma FP
             | (great camera too), as you mentioned elsewhere, does
             | uncompressed CDNG. The data rates fo 4k 12bit uncompressed
             | CDNG are pretty shocking - 2400Mbit/s. At that point you
             | can't record it internally anymore and can only record on a
             | fast SSD. It could be nice to have that as an option on
             | Blackmagic cameras too, but to be honest I don't miss it
             | since BRAW arrived - the files get huge.
             | 
             | It's a shame RED was awarded a patent for in-camera
             | lossless compressed RAW video. Even Apple tried to sue them
             | and lost.
        
               | strogonoff wrote:
               | Yes, I am a happy fp user now. I edited that out from the
               | original comment as I thought it's not that relevant, it
               | merely demonstrates that a camera with a larger sensor in
               | a smaller (AFAIK) body can record CinemaDNG in 14 bit FHD
               | to an SD card (and UHD to an SSD) just fine.
               | 
               | > forced by RED patents - they for some obscure reason
               | have been able to patent compressed raw video
               | 
               | RED's patent is a travesty, but no one forced BM to drop
               | CDNG. They could go for uncompressed CDNG, or pay RED
               | (like what I assume Apple has done in order to implement
               | ProRAW). Perhaps they could even do their research before
               | they advertised and sold all those units. Their haphazard
               | decision to drop CDNG post-fact in favour of their own
               | proprietary format without any communication shows lack
               | of forethought at best, scammy tendencies at worst, and
               | in any case blatant disregard for their paying customers.
               | 
               | > the files get huge.
               | 
               | The files are huge either way. BRAW doesn't mean you
               | don't have to buy that new HDD if you want to work with
               | raw video. Besides, converting a DNG to a compressed DNG
               | without any loss would have been a trivial production
               | step.
               | 
               | What matters is losing an open format and the entire
               | software toolchain that works with it. Even if you
               | personally didn't use FOSS raw development software, it
               | was an option with a lot of potential. BM silently took
               | away such option, leaving only BM's own proprietary
               | toolchain.
        
               | bsenftner wrote:
               | I can understand BackMagic's position from the
               | perspective that often a licensing agreement prohibits
               | incorporation into any form of a free product - after
               | all, there's no royalty when a product is free.
               | 
               | We can thank Microsoft for this clause in modern
               | licensing agreements, because that little "it's a free
               | product, you get no royalties! haha!" is what Microsoft
               | did to the original 3rd party developer of Internet
               | Explorer, when Microsoft introduced the concept of free
               | web browsers, and then free enterprise class corporate
               | software in a competitive move against their competitors.
        
               | strogonoff wrote:
               | I have a nagging suspicion that you don't quite
               | understand what you are talking about. It's professional
               | photography hardware, and it's very far from being free.
        
               | bsenftner wrote:
               | Their software is free. Which means they have
               | complications trying to incorporate certain licensed
               | components into their product, those that are
               | traditionally handed by a revenue sharing agreement on
               | the sale of the product. When there is no revenue in the
               | "sale" or distribution of a product that means some other
               | non-traditional license needs to be agreed upon for the
               | revenue share expecting 3rd party. Many, many licensing
               | based business models do not afford the added expense of
               | attorneys for custom license agreements, so they are
               | simply refused. Therefore, free software often has to use
               | nontraditional and custom licensing agreements or agree
               | to some prior licensing business model approved method of
               | paying them without them having to create a custom
               | license enforcement mechanism for various clients. The
               | free yet ad revenue supported game type software fits
               | into an easily policed revenue stream a revenue share
               | expecting 3rd party can be expected to accept. But
               | BlackMagic's software is both free and not ad supported,
               | so where is there revenue? Some share of the BlackMagic
               | Cloud revenue? That'd be a custom agreement.
        
               | vanchor3 wrote:
               | > And you can always keep your old firmware or downgrade
               | to it later - there was no crippling of units.
               | 
               | From what I remember from when this was happening, new 4K
               | Pocket units started shipping that could not be
               | downgraded a few months after the change. Many people
               | were upset because the product pages or boxes still
               | advertised CinemaDNG, but the cameras were incapable of
               | it.
        
               | strogonoff wrote:
               | Indeed. IIRC firmware was available via some unofficial
               | links, and downgrading worked for certain units but not
               | for others--impossible to determine in the usual
               | circumstances of acquiring a camera from a store.
        
               | Joeboy wrote:
               | My only issue with BRAW is that afaik it's the least open
               | video format in common use. Undocumented and supported
               | only via obfuscated binaries. So free tools like ffmpeg
               | that support "everything" do not support BRAW.
        
             | dannyw wrote:
             | Edit: The CEO confirmed it was due to patent infringement
             | claims by Nikon: https://ymcinema.com/2019/03/19/the-
             | obsolescence-of-cinemadn...
             | 
             | It's not clear if this was a choice. RED has a patent on
             | in-camera loseless RAW that is compressed, and have been
             | aggressively going after other camera makers (including
             | Nikon) for offering the feature.
             | 
             | To my knowledge, Nikon and RED are the only brands that
             | offer in-camera compressed loseless RAW, and Nikon settled
             | with RED [1].
             | 
             | BRAW is okay as it is lossy (not loseless).
             | 
             | Other RAW formats from brands in video are not compressed
             | in-camera.
             | 
             | [1]: https://www.newsshooter.com/2023/04/28/red-patent-
             | lawsuit-ag...
        
               | formerly_proven wrote:
               | > Edit: The CEO confirmed it was due to patent
               | infringement claims by Nikon:
               | https://ymcinema.com/2019/03/19/the-obsolescence-of-
               | cinemadn...
               | 
               | Neither Nikon nor RED are mentioned in the source you
               | link.
        
               | strogonoff wrote:
               | > in-camera loseless RAW that is compressed
               | 
               | CinemaDNG doesn't have to be compressed.
               | 
               | > BRAW is okay as it is lossy (not loseless).
               | 
               | BM chose to go not from compressed CDNG to uncompressed
               | CDNG, but from compressed CDNG to no CDNG at all. This is
               | a significant reduction in processing pipeline options
               | for those using open-source or truly free raw photography
               | software in their work.
               | 
               | > The CEO confirmed it was due to patent infringement
               | claims by Nikon
               | 
               | Assuming that's true, what they have done is they made
               | their customers pay for their legal snafu. Perhaps it's
               | legal in your jurisdiction to sell a product advertising
               | a specific feature and then remove that feature post-fact
               | (in hardware people already own!), but it's certainly not
               | a great look. Based on their course of action and their
               | (almost nonexistent) communication on this issue, it's
               | very difficult to have any sympathy towards the company.
        
               | indymike wrote:
               | > Perhaps it's legal in your jurisdiction to sell a
               | product advertising a specific feature and then remove
               | that feature post-fact (in hardware people already own!),
               | but it's certainly not a great look.
               | 
               | This is the downside to patents and patent infringement.
               | It happened with Google home speakers and Sonos, where I
               | used to be able to tell google to play a song "whole
               | home" and now I cannot do that any longer. I think this
               | might be a bit of a new normal, and I'm sure this is
               | allowed by the license agreement to ensure that patent
               | infringements are not death sentences.
        
               | strogonoff wrote:
               | Your speaker didn't come with a promise that you can tell
               | Google to play a song. This particular feature may have
               | been your low-key expectation, but it's unlikely it was
               | your principal consideration. The best illustration would
               | be that it did not warrant a line in technical specs.
               | 
               | On the other hand, capture format is a _principal_
               | consideration when audio or photo equipment is concerned.
               | Decisions are literally based on whether, say, an audio
               | recorder supports WAV and whether it's 24 or 32 bit.
               | 
               | It's hard to draw a parallel with a consumer device, but
               | imagine if Sonos completely removed Google Assistant,
               | Alexa, or AirPlay 2 support (based off the specs section
               | of Sonos One). Their legal department didn't do their
               | research, they didn't feel like paying licensing fees, so
               | they thought they'd just implement a similar platform
               | themselves. They'd issue a firmware update where they
               | wouldn't mention this at all, you'd apply it and lo and
               | behold. Would you be sympathetic to their cause? Knowing
               | that they were also in the business of selling high-
               | margin, very expensive professional-grade equipment to
               | Hollywood studios, would you consider this kind of
               | treatment something other than a ripoff? Would you still
               | consider them "awesome" and their CEO "fantastic" if they
               | just provided you with a free version of their commercial
               | closed-source software (some features behind a paywall)?
        
               | indymike wrote:
               | > his particular feature may have been your low-key
               | expectation, but it's unlikely it was your principal
               | consideration.
               | 
               | That feature was advertised on the in-store endcap
               | display where I bought the google speaker. It was _the
               | only_ reason I bought five of them.
               | 
               | The rest of the story is identical. Ship an infringing
               | product, be forced to retract the feature to mitigate
               | damages and so on.
               | 
               | > Would you be sympathetic to their cause?
               | 
               | I'm not sympathetic to Google or any other company that
               | takes a feature away for customers to mitigate damages in
               | a patent dispute. It really sucks to be a customer when
               | it happens. But I do understand how it happens, and why,
               | ultimately Google had no choice but to remove the
               | feature. I'm also glad they did the right thing because
               | in the case of Google, Sonos could have went after
               | Google's customers, too... and I don't ever want a free
               | patent lawsuit with my $29 speaker.
        
         | qingcharles wrote:
         | It's designed as a loss leader for their other products. Most
         | notably their cloud storage.
        
           | javchz wrote:
           | You're right. And I think a side effect it's being gateway
           | product for their hardware software ecosystem like their PCI
           | cards, color correction surfaces and cameras.
        
         | meatjuice wrote:
         | It's not just free to install, basically everything is free
         | except for cloud service they provide.
        
         | dharma1 wrote:
         | Blackmagic are awesome, run by a fantastic founder-CEO. They
         | give a bunch of software away for free (Resolve basic version)
         | - I guess enough of it converts to users of their paid stuff
         | like the hardware and Blackmagic Cloud and Resolve Studio.
         | 
         | Been a user of their hardware and software for years, nothing
         | but good things to say about it.
        
           | _joel wrote:
           | Same, it's even used in large public UK broadcasters as it's
           | good gear.
        
           | jorvi wrote:
           | It's not just the direct conversion.
           | 
           | If every little kid trying to edit game clips or home movies
           | does so in Davinci Resolve because it's easier and safer than
           | cracking Premiere or Final Cut, it eventually becomes cheaper
           | for companies to also use Resolve, rather than retrain
           | people.
           | 
           | For the same reason, Microsoft never really aggressively
           | curtailed Windows piracy. Better to have a pirated user
           | demanding Windows at the workplace than a user demanding
           | macOS.
        
             | internetter wrote:
             | My take as well. Why not make windows free if it's trivial
             | to pirate already? Well, because you aren't the target
             | consumer.. not yet, anyway
        
               | CamperBob2 wrote:
               | You're the target consumer, all right, but you're not the
               | customer.
        
       | sp332 wrote:
       | I was wondering about device compatibility. Looks like it will
       | run on anything back to an iPhone XS/XR, although some of the
       | features need newer hardware.
        
       | hnburnsy wrote:
       | I am surprised that Apple allows such control of the camera (or
       | anything). Is this all exposed via APIs or do developers of
       | camera apps have direct access to the hardware?
        
       | Brajeshwar wrote:
       | Can someone please ask Blackmagic to have the app rotate and
       | shoot landscape by default even if I have set my phone to never
       | auto-rotate its orientation? I never needed to use my phone in
       | Landscape except for shooting photos and videos. I can orient my
       | phone landscape to shoot photos and videos but not with this App!
        
         | petesivak wrote:
         | You can go into Shortcuts and set up an Automation to
         | automatically lock/unlock orientation when you open/close any
         | app (including this one).
        
           | andy_ppp wrote:
           | Oh that's really nice, there are certain apps where this is
           | very useful and I would prefer it but definitely it's off for
           | me globally.
        
         | acarabott wrote:
         | This doesn't totally solve the issue, but if you unlock your
         | phone's orientation, rotate to landscape, then go to settings,
         | you'll find a "lock current orientation" setting.
        
       | jcutrell wrote:
       | Hey Blackmagic - you may be benefited by reviewing your copy once
       | more on this page. You have a LOT of exclamation marks in these
       | descriptions, and while I get that it's an exciting product, the
       | copy starts to get a little tiring.
        
       | prithsr wrote:
       | Maybe a silly question - but on the app itself, is there some
       | sort of... tutorial of sorts? Really curious to learn how this
       | world works but unsure where exactly to start on this app.
        
         | herunan wrote:
         | https://photographylife.com/iso-shutter-speed-and-aperture-f...
        
       | paweladamczuk wrote:
       | I recorded two takes with exact same settings except one was ISO
       | ~1500 and the other ISO ~3000. Shouldn't the second take be
       | around twice as bright as the first one? The change in brightness
       | is hardly noticeable.
       | 
       | I suppose this is the same case as every other camera app I've
       | ever tested on Android and iOS, such granular settings like ISO
       | are just not accessible by the system APIs available to the app.
       | In that case though, I'd expect the app to at least not lie to
       | me.
       | 
       | Can someone confirm or deny this? I don't know much about
       | photography nor iOS so I might just be confused.
        
         | justsomehnguy wrote:
         | > such granular settings like ISO are just not accessible by
         | the system APIs available to the app
         | 
         | ...what? Every non dumbified enough app has ISO and shutter
         | controls in the manual mode since forever.
         | 
         | Eg:
         | 
         | https://f-droid.org/en/packages/net.sourceforge.opencamera/
        
           | kuschku wrote:
           | Remember, this is iOS. A system where apps can't even record
           | continuous framerate footage.
        
             | justsomehnguy wrote:
             | >> as every other camera app I've ever tested on Android
             | and iOS
             | 
             | So I assumed...
             | 
             | > this is iOS. A system where apps can't
             | 
             | picard.jpg
        
         | fragmede wrote:
         | You can see the brightness change when you fiddle with the ISO,
         | so I'm not sure where you'd draw the conclusion that the system
         | APIs don't give apps access to that.
         | 
         | Moving from ISO 1500 to ISO 3000 doubles the sensor's
         | sensitivity to light, but doesn't inherently make the scene
         | appear twice as bright.
        
         | jemmyw wrote:
         | ISO is supposed to be the sensitivity of the film to light, and
         | the numbers were set by a standards organisation so I'm not
         | sure you can double the number to double the effect.
         | 
         | Also, how does this even work on a digital camera? Surely we
         | can't actually adjust how sensitive the sensor is to light, so
         | is it just a simulation?
        
           | coldtea wrote:
           | Kind of the same it works on film cameras: you change the
           | sensitivity of the emulsion on them, you change the
           | sensitivity of the sensor by raising the gain on the others.
           | 
           | Or think of it like changing the gain on an microphone pre-
           | amp before going into a Analog-to-Digital convertor.
        
           | frostburg wrote:
           | It's complex. Many modern cameras have dual or triple gain
           | amplifiers, with various range setups. Some ISO settings
           | might be just a digital multiplier on the highest setting of
           | the lower gain stage before switching to the higher gain
           | (which may result in having better snr at higher iso for some
           | settings).
           | 
           | Remember that "digital" sensors are mostly analog devices
           | (dealing in continuous voltages).
        
           | CorrectHorseBat wrote:
           | We can configure the gain of the analog amplifiers
        
           | thih9 wrote:
           | > Also, how does this even work on a digital camera?
           | 
           | It's signal gain of the sensor.
           | 
           | "In digital camera systems, an arbitrary relationship between
           | exposure and sensor data values can be achieved by setting
           | the signal gain of the sensor. (...) For digital photo
           | cameras ("digital still cameras"), an exposure index (EI)
           | rating--commonly called ISO setting--is specified by the
           | manufacturer such that the sRGB image files produced by the
           | camera will have a lightness similar to what would be
           | obtained with film of the same EI rating at the same
           | exposure."
           | 
           | Source: https://en.m.wikipedia.org/wiki/Film_speed#Digital_ca
           | mera_IS...
        
         | madwolf wrote:
         | [dead]
        
         | foldr wrote:
         | ISO is linear scale and perception is log scale. Doubling the
         | ISO (while keeping the shutter speed the same) increases the
         | exposure by only one stop, which won't seem twice as bright.
        
           | coldtea wrote:
           | Isn't "one stop" defined log-wise to be "twice as bright"
           | perceptually?
        
             | foldr wrote:
             | No, it's twice as bright physically (in the sense that the
             | lux value doubles). For example, doubling the shutter speed
             | increases the exposure by one stop. Similarly, increasing
             | the diameter of the aperture by a factor of [?]2 (thus
             | doubling the area of the aperture and letting twice as much
             | light in) increases the exposure by one stop.
             | 
             | https://en.wikipedia.org/wiki/Weber%E2%80%93Fechner_law#:~:
             | t....
        
         | inductive_magic wrote:
         | To add to the other commenters: when you tweak the sensors
         | sensitivity for light, the aperture will compensate by letting
         | less light in - unless it is fixed. So there should be no
         | noticeable difference in brightness unless you set a fixed
         | aperture.
        
           | foldr wrote:
           | This is a smartphone camera, so of course the aperture is
           | fixed. Playing around with the app, it does not seem to
           | automatically adjust shutter speed to match changes in ISO.
           | Reducing the ISO does make the image darker - presumably just
           | not as much as OP expected.
        
         | eurekin wrote:
         | Probably auto-exposure adjusted the shutter speed to compensate
        
         | Ballas wrote:
         | If all else is kept the same. Usually with auto exposure, it
         | will compensate by changing the integration time ("shutter
         | speed") or aperture in order to try and keep the exposure to
         | the same level.
        
       | scrollop wrote:
       | Doesn't seem to be able to reduce the iphones severe
       | oversharpening.
       | 
       | Would pay good money for an app that accomplish that.
        
       | unfamiliar wrote:
       | I am consistently disappointed with the iPhone's video quality.
       | It looks like the bitrate is simply too low, either to keep file
       | size down or because the phone can't encode 4K that fast. However
       | shooting in ProRES is simply not practical for me. Can apps like
       | this improve the HEVC video quality, or do they simply reuse the
       | Apple defaults with a new UI? Or is there a ProRES workflow I
       | could be using on the phone?
        
         | coldtea wrote:
         | > _I am consistently disappointed with the iPhone's video
         | quality._
         | 
         | Compared to what? An Arri? Bebause on its own, as far as
         | smartphone video goes, it's quite fine. You can also trivially
         | shoot a higher bitrate (not ProRes) in Filmic Pro and other
         | apps.
        
           | unfamiliar wrote:
           | I don't really have anything to compare it to as I have never
           | used a proper video camera. So I'm just comparing it to the
           | average YouTube video quality I guess.
           | 
           | The main problem that I see is compression artefacts,
           | especially in complex scenes with a lot of motion. For
           | example filming a person or pet moving against a background
           | of grass or gravel, or the camera panning across complex
           | terrain. I even got it really badly just filming waves going
           | in and out on the beach.
           | 
           | I know these are tough situations for to handle but it feels
           | like bumping the bitrate would help a lot.
        
             | whynotminot wrote:
             | > So I'm just comparing it to the average YouTube video
             | quality I guess.
             | 
             | Dude this isn't 2011. The "average YouTuber" these days is
             | shooting on full frame Sonys, Blackmagic, or even RED.
        
           | kuschku wrote:
           | Considering how large tha camera bump has gotten, you could
           | probably put a single large 1" sensor in there as one of the
           | Xperia phones did. Then you'd get much better image quality
           | and wouldn't have to rely as much on AI to fix the sensor's
           | limitations.
           | 
           | And even ignoring the limitations of the sensor, the iPhone
           | isn't even the best smartphone. Due to the fact that it can
           | only record variable framerate video it's basically unusable
           | for professional work, even with the Pro model in ProRes.
        
             | unfamiliar wrote:
             | I don't think the sensor is the limiting factor for me. I
             | am happy with the photo quality on the 15 pro. It's the
             | video compression. Or maybe the speed at which the sensor
             | can offload video data.
        
               | kuschku wrote:
               | The phone has to do a significant amount of post-
               | processing to get the sensor data to look as good as it
               | does. With a better sensor, you'd actually have less work
               | to do in post.
        
             | michaelt wrote:
             | _> Then you 'd get much better image quality and wouldn't
             | have to rely as much on AI to fix the sensor's
             | limitations._
             | 
             | Interesting, I've always thought the iphone camera produces
             | extremely good results. Subject to the obvious limitations
             | like not being able to replace the lens! What sort of
             | benchmarks should I be looking at, to really measure the
             | camera's limitations?
        
         | sixothree wrote:
         | Bitrate definitely is an issue for me when I use slomo. It
         | drops frames like crazy and looks choppy.
        
         | turnsout wrote:
         | _Context: I 'm in the middle of adding Apple Log support to my
         | photo/video processing app._
         | 
         | The iPhone has incredible video quality, but you're right that
         | the default Camera app botches it (or requires you to shoot
         | ProRes HQ which is objectively overkill). I've been using
         | Blackmagic Camera to shoot 4K Apple Log into a 10bit HEVC file,
         | and it works really well. The files are easy to grade, and the
         | bitrate is enough for everyday use. Footage from the Blackmagic
         | app is clean, clear and not over sharpened. I really hope Apple
         | adds an HEVC Log option!
        
         | diggan wrote:
         | May I ask why ProRes isn't practical for you? Would help others
         | to suggest a workflow that would work better than what you
         | tried before.
        
           | unfamiliar wrote:
           | My main use case is family/holiday videos. Saving massive
           | pro-res files would fill up the space quickly and I'm not
           | sure how to process them into HEVC quickly and simply.
        
             | jpc0 wrote:
             | Higher bitrate HEVC won't be any smaller than the same
             | bitrate ProRes.
             | 
             | Why would you think that it would be?
        
               | dylan604 wrote:
               | I don't even have a clue how to force HEVC to use the
               | same bitrate a ProRes file would use. HEVC is very
               | efficient, and does not always use the full amount of
               | bitrate being allowed. That's its the entire point for
               | being. Trying to get "high bitrate" HEVC is one of those
               | "you're holding it wrong" moments.
        
               | turnsout wrote:
               | You must not have tried ProRes on the iPhone. ProRes HQ
               | consumes around 1.7GB per minute, which is an order of
               | magnitude more than the HEVC bitrates.
               | 
               | Apple: "ProRes files are up to 30 times larger than HEVC
               | files." [1]
               | 
               | [1]: https://support.apple.com/en-us/HT212832
        
       | fodkodrasz wrote:
       | Why do project managers always insist adding chat to the app? I
       | wonder if anybody uses the chat feature at all. Personally I find
       | the integrated chat in every util useless waste of resources.
       | 
       | Also a further fragmentation of communication platforms for any
       | collaboration simply makes me not want to collaborate unless I'm
       | paid handsomely to use the yetannotherchatplatform. (just
       | finishing some project and getting rid of several chat platforms
       | i was forced to use because of them)
        
         | have_faith wrote:
         | This one might make sense for production crew. Easy reference
         | of specific clips/shots, maybe lossless video clip transfers,
         | things like that
        
           | dannyw wrote:
           | It's common to have external crew, who might not be on your
           | team's Teams/Slack.
        
             | fodkodrasz wrote:
             | or who might not have access to the video cuts at all.
             | Maybe a costume artist or a person organizing the catering
             | does not need (or should not have at all, from an IP
             | protection standpoint) access to the video clips, cuts. And
             | you are back to the multiple chat apps (at least the
             | producers/managers/organizers however they are called in
             | that industry), or the limited access service accounts to
             | the team's Teams/Slack with dedicated channels.
             | 
             | Though I guess the productions recorded with an iPhone
             | might not have so big and logistically complicated crew.
             | But back to my original point: I think these small projects
             | are organized on other, more personal channels already, so
             | the in-app chat is redundant. For larger projects, like
             | those I was pondering in the previous paragraph: they are
             | already beyond this in-app chat, so the in-app chat is
             | redundant.
             | 
             | I think these in-app chats are very rarely used, and are
             | generally not worth the effort to develop, or from a
             | user/organization standpoint to learn and adopt. (Not to
             | mention the closed nature of them).
             | 
             | And this does not want to belittle this app and its chat
             | feature, I'm just generally wondering about the phenomenon
             | this app has particularly made me think about.
        
       | 1-6 wrote:
       | Glad to have a separate camera app for 'pro' settings so I can
       | continue to use my regular Camera app for optimal settings when
       | not retouched.
        
       | jsight wrote:
       | It'd be nice to have a straightforward way to feed it over the
       | network into OBS for live broadcast.
        
       | danwee wrote:
       | Is it only me the one who finds the usability of cameras on
       | smartphones unbearable? I'm not talking about the software but
       | the hardware: smartphones are thin and not as easy to grab/handle
       | as real cameras. Anything that takes more than a few pictures is
       | uncomfortable.
        
         | [deleted]
        
         | 20after4 wrote:
         | There are specialized gimbals made specifically for phones
         | which solve this really nicely. One example that I've used and
         | found it to be really impressive is the DJI Osmo.
        
         | dannyw wrote:
         | Serious comment: a pop socket can help a lot.
        
       | al_be_back wrote:
       | that's a lot of functionality, for free. how are they making
       | money from this?
       | 
       | i didn't see a pro/paid version - unless they're planning to
       | offer a post-processing cloud subscription later on...
        
         | ajdude wrote:
         | Blackmagic also sells a lot of hardware. They may not be making
         | money directly with this app, but they are going to earn
         | loyalty.
         | 
         | Another comment earlier mentioned how Davinci resolve may start
         | gaining market share for the very reason that it's free and
         | kids learning to edit are more likely to go with them instead
         | of cracking adobe these days (and then using the former when
         | they enter the workforce).
        
         | l-lousy wrote:
         | DaVinci Resolve (a very popular Color correcting and video
         | editing software) is needed to work effectively with some of
         | the ProRes Color schemes. Its basic version is free but there
         | are paid upgrades to it. This app is likely a funnel to their
         | software and other peripherals
        
       | MrThoughtful wrote:
       | If I understand it correctly, this is postprocessing software?
       | 
       | Why is it called "camera" and tied to the iPhone?
       | 
       | Shouldn't this be a website where you upload a photo, adjust it,
       | and then download it again?
        
         | sunbum wrote:
         | Because it is not postprocessing software, it's a camera app
        
         | jawngee wrote:
         | No, it's a full on camera app.
        
         | altacc wrote:
         | There seem to be 2 types of camera apps for the iPhone: those
         | aimed at adding filters and post-processing; and those removing
         | all processing & automatic controls that the stock camera app
         | wants to add (by default the iPhone software will want to apply
         | lots of corrections, "improvements" and change settings on the
         | fly that can make a video or photo look terrible).
         | 
         | This is the latter, handing back control of the camera settings
         | to the user, which is what you want for consistency of the look
         | of a video whilst subjects move, the camera pans, etc...
        
         | loxdalen wrote:
         | Also seems to allow setting manual settings during filming. Not
         | sure if that is possible in the native camera app on iPhone.
        
         | Closi wrote:
         | In that case, you don't understand it. This isn't preprocessing
         | software.
         | 
         | It's mostly aimed at getting the right shot in the first place,
         | and giving skilled users enough control to make better shots.
         | 
         | So that's why it's called camera.
        
       | brylie wrote:
       | Please remember to put the download link at the top of the
       | article or promotional material for quick access. I had to scroll
       | down to the bottom of this 200 screen article and wasn't sure I'd
       | even find a download button when I got to the bottom.
        
         | fragmede wrote:
         | I didn't even find it and resorted to searching the in App
         | store for it.
        
       | m3kw9 wrote:
       | Looks like another photoshop/phtotos adjusting app for videos
        
       | fcpk wrote:
       | why make this iPhone specific though... locked in proprietary
       | hardware is not nice.
        
       | secretsatan wrote:
       | Is this just... does it just add a filter to give it film grain?
        
         | usrusr wrote:
         | Blackmagic isn't exactly a company that identifies with film
         | grain...
        
         | coldtea wrote:
         | No, that would be some app like "Super 8" and others.
         | 
         | This one adds pro-like controls (with similar layout and
         | features to expensive professional Blackmagic cameras), and
         | control of the more professional features like log recording,
         | various prores options, 10bit color, LUT preview, and so on.
        
         | tedunangst wrote:
         | No.
        
       | jacktribe wrote:
       | This is a forward thinking strategy for a camera maker. Instead
       | of trying to fight the iPhone, they realized that this is a
       | segment of the market they wouldn't capture regardless of the
       | form factor they would adopt for Blackmagic cameras.
       | 
       | We have 4 Blackmagic cameras at xTribe studios and they are
       | great, but when Gen-Z podcasters come in, they'll often just put
       | an iPhone and a Rode shotgun mic on a SmallRig cage.
        
       | omneity wrote:
       | I'm super excited at timecode support (for automatic timeline
       | alignment) and hopefully gyro data for stabilization in Davinci
       | Resolve!
        
       | TomMasz wrote:
       | Blackmagic's software is extremely powerful and totally overkill
       | for casual users. But the target audience is advanced/pro users,
       | so that's not an issue.
        
       | madaxe_again wrote:
       | I don't get it.
       | 
       | Surely if you want to shoot professional footage, you use a
       | professional camera, with an actual lens, with a full frame
       | sensor - not something which has been scaled down to the extent
       | that it relies on digital hallucinations to make an acceptable
       | looking image.
        
         | sp332 wrote:
         | Steven Soderbergh made two movies entirely on iPhones. The
         | first was with iPhone 8.
         | 
         | "Anybody going to see this movie who has no idea of the
         | backstory to the production will have no idea this was shot on
         | the phone. That's not part of the conceit... There's a
         | philosophical obstacle a lot of people have about the size of
         | the capture device. I don't have that problem. I look at this
         | as potentially one of the most liberating experiences that I've
         | ever had as a filmmaker, and that I continue having."
         | 
         | https://www.indiewire.com/features/general/steven-soderbergh...
        
         | qup wrote:
         | Use what you have.
        
         | the-dude wrote:
         | _The best camera is the one you have with you_
        
         | 112233 wrote:
         | > full frame sensor
         | 
         | why? I mean, with film, anamorphic Super35 is a thing, but so
         | is Super16. With digital, why would all the footage taken on
         | professional MFT cameras be "not professional"?
        
           | steve1977 wrote:
           | Super 35 / APS-C is still quite a bit larger than an iPhone
           | camera sensor though.
        
             | 112233 wrote:
             | Area of iphone sensor is 3x smaller than MFT. That is
             | significant, but still comparable. (MFT itself is 4x
             | smaller than fullframe)
        
               | steve1977 wrote:
               | Well it's closer to Super 16 than to Super 8 at least ;)
        
         | foldr wrote:
         | > with an actual lens
         | 
         | This kind of hyperbole isn't exactly helping your argument.
         | Smartphone cameras have very sophisticated lenses.
        
         | [deleted]
        
         | fragmede wrote:
         | If you have a real professional bank account, you own (not
         | rent) all the $100,000 camera systems you could possibly want
         | (5-10?), but for everyone else, money is fairly limited. To be
         | able to take advantage of the video cameras you _do_ have to
         | get extra camera angles for a scene, configured with the proper
         | settings - ISO /shutter/white balance, is easily worth the $50
         | tripod and using your phone.
        
           | sacnoradhq wrote:
           | 100k is a cheap pro camera such as a 50k will get you a Red
           | 8k package but minus the frame and other gear to go with it.
           | A Sony Venice 2 8K is 60k just for the main body. Lenses
           | aren't cheap either.
           | 
           | Gyroscopic stabilization for iPhone is cheap and doable: DJI
           | Osmo is <$100. 2 axis ones that run ~$200.
           | 
           | Real microphones with dead cat wind covers also improve
           | indoor and outdoor interview dialog quality immensely. ~$100
           | item per person.
           | 
           | Most indoor lighting is shit for still or motion digital
           | photography. Get real lighting and flood the scene. Lights
           | are cheap, but take time and coordination to setup and tear-
           | down.
        
         | usrusr wrote:
         | One thing is brand onboarding: film students don't rent the big
         | guns for everything and if they can do a quick "shot on phone"
         | but with a blackmagic workflow, it will be hugely attractive
         | for them. Think of it as cosplay if you like, but it can have
         | powerful long term effect for the brand if new generations
         | start out on their tools. Or in terms of computers, ca year
         | 2000, think about it as leaning C++ instead of getting good at
         | Excel VBA.
         | 
         | The other thing is consistency: if you do use the big ones, but
         | have a shot where the big camera simply cannot be used,
         | allowing an iPhone to stand in with processing defaults
         | defaults set up to make the footage as consistent with the
         | regular takes as possible can be worth a lot. Sony has created
         | the RX0 line essentially for that, as a support gadget for
         | their film cameras. Sales to consumers are merely opportunistic
         | side income.
         | 
         | Same (super convenient to easily get consistent setting) for
         | takes that are what in software development would be considered
         | a bugfix, takes that happen when primary filming is over. All
         | the rental equipment has been returned, the order of the day is
         | getting least bad results with what you have. If blackmagic has
         | tools for this contingency and competitors don't, blackmagic
         | will be more attractive.
        
         | baq wrote:
         | Turns out the recent iPhone camera hardware (especially in the
         | Pro models) is simply good enough to shoot 'professional
         | footage'. Not everywhere, not all the time and especially not
         | in all lighting conditions - but it is good enough more often
         | than not.
        
         | adlpz wrote:
         | I don't get it.
         | 
         | Surely if you want to watch movies, you go to the cinema, with
         | an actual projector, with a full frame film - not something
         | which has been compressed down to the extent that it relies on
         | digital trickery to make an acceptable looking image.
         | 
         | ^ that
        
         | franga2000 wrote:
         | Depends on who you are and what you want to achieve. If you're
         | a beginner and/or don't have access to professional gear, it's
         | great to have a way of shooting "the professional way" on
         | whatever you happen to have around. You get most of the manual
         | control a proper camera gives you with an interface very
         | similar to that of a Blackmagic camera, so when you finally
         | find yourself in front of a real one, you already have some
         | experience with it.
         | 
         | And while the image quality definitely doesn't compare to that
         | of cinema cameras, 90 % of the time, it doesn't have to.
        
       | zx10rse wrote:
       | Insta download. Kudos to the developers who made it to not
       | collect any data from the app, you deserve a raise.
        
       | londons_explore wrote:
       | The iOS camera API is pretty limited in terms of giving you raw
       | access to everything the built in camera has access to.
       | 
       | Things like the parameters for the optical image stabilization
       | algorithm aren't settable.
       | 
       | I'm therefore surprised a 3rd party can make a camera app that
       | 'beats' the built in one.
        
         | dannyw wrote:
         | First, the APIs don't expose raw controls for everything, but
         | it exposes a heck a lot more than the stock camera app.
         | 
         | Second, for high-value developers like Blackmagic, Adobe, etc,
         | there are very regular communication between engineers and
         | product managers in both respective companies. I wouldn't
         | expect private APIs (although they have certainly happened in
         | 3P apps over the years; just check undocumented entitlements of
         | IPAs from major developers), but these apps can be years / iOS
         | releases in a making with a lot of Apple support.
        
       | raincole wrote:
       | A bit off-topic: why does Blackmagic keep Davinci Resolve free?
       | Is it a case of commoditizing your compliment because they sell
       | hardware?
        
         | Brajeshwar wrote:
         | My friend, please stop giving them ideas. Anyways, I'm not a
         | professional and Davinci Resolve (free) is the good enough
         | editor for me. I think this is macOS, iOS is free but Apple
         | sells hardware kinda free.
        
         | [deleted]
        
         | sneak wrote:
         | Blackmagic is primarily a hardware company, yes, but the free
         | version of Resolve doesn't cut it for professional work. As
         | soon as you start doing anything serious, you need Studio. It
         | is, however, only $299 one time and works for all versions
         | including upgrades.
        
         | stephen_g wrote:
         | Yes, while many serious users will need to go up to the paid
         | version of Resolve, mainly they want to sell you cameras,
         | capture and playback hardware, vision switchers (like the ISO
         | ones that record the individual streams and then create a
         | Resolve project for you to re-edit it if you want).
        
         | fragmede wrote:
         | They make their money on very nice, very expensive professional
         | control surfaces, cameras, and lots of other gear. Davinci
         | Resolve is free because they realize funneling people into
         | their ecosystem, having them learn how to use Resolve, instead
         | of Avid/FCP/Lightworks/Premier/etc, which means that's what
         | they're going to go with when they have the money to spend on
         | gear. It'll just work better together. Like if you buy all
         | Apple products instead of random company's stuff.
        
           | bux93 wrote:
           | I'd think it also incentivizes Adobe et al. to make sure
           | their software doesn't break the BlackMagic hardware, because
           | there's a viable alternative (especially with the Studio
           | version being included with the hardware).
        
         | j_mo wrote:
         | The free version doesn't allow GPU accelerated playback or
         | editing or rendering which is a must for any serious user /
         | business.
         | 
         | They get people in the door with a really powerful free editing
         | software, and once you've invested time into learning it and
         | made it part of your workflow, you want to pay the PS300 to
         | upgrade because it's too much hassle to learn a new editor, and
         | Resolve is awesome, but you reallly don't want to keep waiting
         | 3hrs to generate 1/8th res optimized media for your whole
         | project before you can preview at more than 10fps on an i7
         | Extreme Edition (that's how they got me, if you couldn't tell).
         | 
         | It's an effective free -> paid product-led conversion path to
         | acquire customers. Being on HN and presumably working in
         | tech/SaaS, this is a familiar and effective business strategy.
        
         | dannyw wrote:
         | There's a solid opportunity for a good free video editor for
         | hobbyists and creators, who might not want to spend any money
         | just yet. If you get these users on your software, you're much
         | more likely to convert a sale.
         | 
         | The free version of Resolve is still limited for more serious /
         | professional applications; e.g. not making use of hardware
         | acceleration, not having certain effects, and not processing
         | certain professional workflow codecs.
         | 
         | With this strategy, Resolve is essentially the "go-to" for
         | newbies into video editing.
         | 
         | What's so great about Resolve licensing is their lifetime
         | license. Pay $295 once, get it forever. For commercial
         | productions, Blackmagic gets their $$$$$ from their cameras,
         | physical control panels and hardware, etc. These, again range
         | from good value (for entry and mid level) to expensive.
        
           | kwonkicker wrote:
           | Blender and Unreal Engine comes to mind. Similar formula.
        
             | ralusek wrote:
             | Blender is open source and free, Unreal is paid on the
             | backend.
        
             | jcparkyn wrote:
             | I wouldn't describe blender as following this formula. The
             | only thing they sell (last time I checked) is blender
             | studio, which as far as I'm aware is more just another way
             | to donate while getting some things in return.
        
           | greenknight wrote:
           | So I work daily in resolve. I had a project come up at home,
           | where i was like oh ill just use resolve as it has everything
           | we need.
           | 
           | Within 2 minutes, I was running into features i needed to pay
           | for. Within 20 minutes I had bought a home copy because of
           | how integral it is to my workflow.
           | 
           | They get people in by being able to do the basics, but
           | anything remotely complex, you pay for.
        
             | dmbche wrote:
             | What feature? Isn't it just gpu acceleration and 4k you get
             | with studio?
        
               | madengr wrote:
               | [dead]
        
             | diggan wrote:
             | I think a lot of users acquire the Studio license similar
             | to myself as well, being a free user for a long time and
             | when I finally went looking for my own shooting device,
             | BlackMagic Pocket Cinema was a no brainer and includes a
             | Studio license.
        
           | _nalply wrote:
           | One word: Freemium.
        
         | [deleted]
        
       | supernova87a wrote:
       | Maybe I missed it, but is there maybe a side-by-side comparison
       | of the footage that usually comes out of an iPhone camera versus
       | how it can look (with light, simple controls) out of this
       | Blackmagic app?
       | 
       | And question for others, while I'm at it. What was it about
       | Blackmagic cameras or software (or company) that "broke the curve
       | of what you could get for the same $" versus like RED or whoever
       | expensive studio cameras? Did they do something clever with the
       | hardware and controls to get much more out of consumer grade
       | sensors? Or did they make tradeoffs that you eventually hit
       | against when you try to use their cameras for real professional
       | high-duty purposes?
        
         | avtar wrote:
         | > What was it about Blackmagic cameras or software (or company)
         | that "broke the curve of what you could get for the same $"
         | versus like RED or whoever expensive studio cameras?
         | 
         | They pack a lot of features for cheap that usually are found in
         | more expensive cameras. Check feature comparisons for the
         | Pocket 4K or 6K with pricier cameras like the A7S III or later.
         | Their camera UI is by far one of the best designed ones
         | compared to Sony or Panasonic. You get to use their efficient
         | BRAW codec. And they include a copy of the Studio version of
         | DaVinci Resolve.
        
         | dylan604 wrote:
         | Blackmagic was essentially started by a hacker in Grant Petty,
         | and you can tell. RED took the existing ethos of the industry
         | that says everything must be expensive and reserved for the
         | elites. Sony is just Sony, and Alexa came from Arri which
         | doubles the price of anything to put its name on it. BMD is the
         | ultimate in "disruptor" category to me. Fuck your Uber or Musk
         | examples, Grant Petty is a gawd! /s Really, though, he's pretty
         | damn cool. Urban legend says that he even wrote the first
         | drivers of his competitor AJA boards.
         | 
         | When BMD bought Da Vinci, they got a huge acquihire leg up on
         | color science. Recording RAW at the sizes cinema cameras do
         | requires fast storage that just wasn't cheap when RED/Alexa
         | came about. Even with cheap storage, neither of those companies
         | are going to debase themselves by lowering prices. There's a
         | lot of technical reasons why BMD cameras can be cheaper, but
         | the main reason is corporate ethos at BMD is totally different
         | than other players.
        
           | grouchomarx wrote:
           | >Sony is just Sony
           | 
           | They make the sensors found in nearly every Blackmagic camera
           | and are now taking a large part of the market with Venice and
           | the FX9. No one has ever accused Arri of being arbitrarily
           | expensive because their product is simply the best, perfectly
           | manufactured, and totally reliable
           | 
           | Blackmagic is excellent for the industry and I use Resolve
           | professionally
        
           | ancientworldnow wrote:
           | BMD does amazing work for the price, but it's decidedly still
           | not Arri quality and only Sony is competitive there. I work
           | with footage from all these cameras as well as celluloid etc
           | and have for over a decade. While BMD absolutely can look
           | fantastic, it's typically much more work to get it there. If
           | you're in a difficult situation, then it's not even close to
           | how superior Venice or Alexa are.
           | 
           | I mostly work in Resolve so I'm partial to BM and
           | appreciative of their work if it helps to establish
           | neutrality (though I'm also experienced in baselight, flame,
           | etc).
           | 
           | Reach for the tools you can! BMD can create great looking
           | imagery when treated properly.
        
           | wmf wrote:
           | _RED took the existing ethos of the industry that says
           | everything must be expensive_
           | 
           | It's hilarious to read this since the opposite was true in
           | the beginning; Red was the one cutting corners to reach
           | really low prices.
        
             | dylan604 wrote:
             | >to reach really low prices.
             | 
             | really low when compared to what? $50k USD for a camera
             | body is not really low prices. $1500 USD for a memory card
             | is not really low.
        
               | buffington wrote:
               | When the Red One was released in 2007 it started at
               | $17500. Arri's Alexa started closer to $65000 at the
               | time.
               | 
               | What they're doing with pricing today, I have no idea,
               | but when Red hit the scene in 2007, not only did the
               | price get a lot of attention, but it motivated the entire
               | industry to take 4k digital video seriously. Every major
               | manufacturer of professional cinema cameras would soon
               | release their own competitive cameras with similar
               | features to the Red One.
        
         | dmbche wrote:
         | Resolve is free, which is a massive deal to amateur filmmakers.
         | 
         | The BMPCC4k prioritised having RAW, 4k, and being affordable.
         | They cost 2-3k new at the time, competing with cameras that
         | cost 15k and up. Raw is a massive, massive deal, and I argue is
         | the thing separating pro gear from amateur.
         | 
         | Their image quality and color science is arguably "less good"
         | than Arri or RED, but the difference is imperceptible for 99%
         | of people.
         | 
         | Unless you're shooting someone juggling fire in a pitch black
         | room, the images coming out of their cameras are as good as you
         | can hope for.
         | 
         | I shoot documentary, and I just do not see a reason to buy
         | another camera. It's just "chefs kiss"
        
           | CharlesW wrote:
           | > _Resolve is free, which is a massive deal to amateur
           | filmmakers._
           | 
           | Also, Resolve Studio1 is just a $300 one-time payment. So
           | far, updates have always been free.
           | 
           | 1 https://www.blackmagicdesign.com/products/davinciresolve/st
           | u...
        
         | gizajob wrote:
         | They're an order or magnitude two cheaper thanks to innovative
         | and cost-effective engineering solutions from Melbourne, and
         | offer professional connectivity alongside the ability to work
         | with uncompressed or lightly-compressed codecs. Repurposing
         | Off-the-shelf parts too, such as image sensors designed for
         | other uses (such as smartbombs and guided missiles) rather than
         | developing everything in-house. Their FPGA and high-speed dsp
         | engineering is first-class too, and they seem to get this done
         | with fewer,smarter people than say Sony, who have buildings
         | full of engineers spending much of their lives writing design
         | documents and then specifying things correctly at length before
         | building - Blackmagic just hack it together and make it work.
        
           | robomartin wrote:
           | > Blackmagic just hack it together and make it work.
           | 
           | This isn't even remotely true. Nobody at that scale just
           | hacks it together. That sort of approach works for articles
           | on various hardware hacking websites, not for real-life
           | design and manufacturing of products.
        
             | ilyt wrote:
             | given that line
             | 
             | > such as image sensors designed for other uses (such as
             | smartbombs and guided missiles)
             | 
             | I'd assume comment above was satire
        
               | gizajob wrote:
               | Not entirely! I think some of the large 35mm-size sensors
               | used in the early cameras were designed with those kinds
               | of applications in mind. I know BMD didn't design the
               | sensors in-house, and used off-the-shelf parts, that in a
               | couple of cases were actually larger than the desired
               | sensor size, so they used it anyway but discarded part of
               | the image produced from the sensor in order to make it
               | 35/16mm format.
        
             | gizajob wrote:
             | You'd be amazed...
             | 
             | They're hacking together extremely professionally, but I'd
             | imagine many engineers at BMD consider themselves hacking
             | and what they do to be hacking, but I don't have access to
             | any. I'd say my general premise is true though.
        
               | robomartin wrote:
               | > You'd be amazed...
               | 
               | I am amazed...by some of the comments.
               | 
               | This isn't a garage operation with a bunch of dudes
               | hacking on a plywood workbench. This is a real
               | engineering organization with a well-optimized process
               | and enough vertical integration to deliver excellent
               | products at scale. That's how you do what they do.
               | 
               | It is always interesting to watch people on HN, who
               | obviously know very little about anything outside of
               | hacking software, talk about making physical products.
               | There's another thread on the first page about the
               | realities of making a single plastic part. Read it.
               | <sarcasm>It was obviously hacked together.</sarcasm>
        
               | gizajob wrote:
               | Well, I used to work there... so I at least have first-
               | hand experience of the unorthodox methods and flexible
               | working culture, one that is focussed on solutions rather
               | than academic-type rigour. You'd be surprised how small
               | the teams can be that design these products, ready for
               | manufacture in Singapore.
        
               | robomartin wrote:
               | > Well, I used to work there...
               | 
               | Good for you. Don't confuse an optimized process for
               | "hacking". Don't diminish their accomplishments that way.
               | 
               | I have lots of history with this company, including being
               | personal friends with one of the founders for the last
               | twenty years (as in, I stay at his home when I visit).
               | They don't hack shit together. They have optimized an
               | efficient engineering and manufacturing process.
               | 
               | There's a simple reality in physical product engineering:
               | The engineering process is directly related to product
               | quality and reliability, which, in turn, is directly
               | connected to failure rates and support/service load. A
               | product that is hacked together will, at scale,
               | invariably result in a bad quality and reliability along
               | with a massive support load. This is not a financially
               | viable approach at scale, not at all.
               | 
               | Sure, one can hack things together during initial
               | ideation and product definition. This, in the context of
               | a solid product development process, is a normal aspect
               | of almost any engineering organization, from consumer to
               | aerospace. However, once enough is learned about the
               | available solutions and approaches, not entering into a
               | well-run engineering process is a costly mistake. No
               | successful organization at scale hacks products together,
               | it just doesn't happen.
        
               | hackmiester wrote:
               | I think you have some preconceived notions of what
               | "hacking" is and isn't. Most on _Hacker_ News do not use
               | "hack" as a pejorative. I suspect in this case it's just
               | an engineering / practicality focused ethos that can be
               | applied as opposed to "design by committee."
               | 
               | Hacking something together - and then refining it - is
               | how many good products are designed.
        
               | robomartin wrote:
               | The line I was responding to was:
               | 
               | "Blackmagic just hack it together and make it work"
               | 
               | That is patently false.
        
         | oktoberpaard wrote:
         | The app gives you control over things like the color space,
         | codecs, lens correction, LUT, etc., as well as better
         | monitoring and manual adjustments. For that reason I think it's
         | not really useful to show a straight out of camera comparison,
         | as the results very much depend on how you use these options
         | and whether or not you intend to do color grading. Without
         | adjusting the defaults, you'll get a 4K h256 rec.709 video,
         | whereas the default app will give you an HDR video, which might
         | look better straight out of the camera, provided that the
         | exposure and camera work are equally good.
        
           | nvahalik wrote:
           | The iPhone's AVAsset* framework system is... intense. For
           | "simple" stuff nowadays it seems like the amount of work you
           | have to do just to get bootstrapped is a lot. But it also
           | seems insanely powerful for all kinds of stuff and would make
           | it possible to do a whole heck of a lot without having to
           | hardware hack.
        
       | alephnan wrote:
       | > Cell phones often have 3 rear lenses ranging from 13mm, 24mm
       | and 77mm telephoto, plus a front lens.
       | 
       | I'm wondering if this was done by the copywriter or the UI person
       | who needed to add more text so that every section has the same
       | amount of "content". Node.js/NPM devs do this too
        
       | loondri wrote:
       | Blackmagic Camera app might add fancy controls to the iPhone, but
       | it can't match the quality of real professional cameras.
        
         | linsomniac wrote:
         | Of course not, but it sure beats the hell out of getting a
         | cheap or even probably moderately priced action cams.
        
       | pedalpete wrote:
       | I haven't heard of Blackmagic, but apparently many people
       | understand the value here.
       | 
       | What I found strange is the images on their website have an AI
       | generated look to them, rather than looking like they were shot
       | with a real camera. Am I the only person who's seeing it that
       | way?
        
       | buro9 wrote:
       | This is great.
       | 
       | I'm a native Firefox with extensions away from moving to iPhone
       | after never having one, so every further bit of support by third
       | parties is good.
       | 
       | I really hope the EU forcing the opening up of Apple brings
       | Firefox
        
         | dewey wrote:
         | How is one additional camera app related to that?
        
           | buro9 wrote:
           | Every additional third party improvement I see shows me how
           | other companies are still investing in the iPhone. It's been
           | a few years now since Google seems to be on a constant
           | decline, and the latest Pixel phones only seem to go further
           | on that path.
           | 
           | It's the contrast between an ecosystem on a decline, and one
           | still being invested in by others.
           | 
           | Not that Apple are perfect, the single biggest blocker to my
           | cohort of friends all replacing their Android with iOS within
           | a few weeks remains the lack of a native third party browser
           | with adblocking extensions.
        
         | [deleted]
        
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