[HN Gopher] Asus Formally Completes Acquisition of Intel's NUC B...
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       Asus Formally Completes Acquisition of Intel's NUC Business
        
       Author : mikece
       Score  : 37 points
       Date   : 2023-10-02 20:02 UTC (2 hours ago)
        
 (HTM) web link (www.anandtech.com)
 (TXT) w3m dump (www.anandtech.com)
        
       | agloe_dreams wrote:
       | I'm intrigued by this. Asus has been trying to do new ideas and I
       | would like to see what happens with Asus not feeling the need to
       | keep OEMs happy.
       | 
       | I recently built an mATX PC and while looking at smaller cases
       | that worked in the Living Room space I had, I ran across the Asus
       | AP201 case and then bought one. The attention to detail is wild,
       | definitely better thought over than anything else in it's low
       | price range. I would really like to see Asus take further steps
       | into the enthusiast market beyond just components. They have good
       | ideas, I want to see them shipped.
        
       | melx wrote:
       | I bought my first NUC only few months ago, and could not be
       | happier (maybe except that Intel has sold off....). I use it as
       | my primary machine for programming and data analysis. I read
       | reviews that said it's noisy little machine yet I heard its fans
       | once or twice, in my very quiet office.
        
       | accrual wrote:
       | It's pretty exciting to me. I'd like to see more mini PCs. The
       | takeover reminds me a bit of Lenovo buying the Thinkpad division
       | from IBM.
        
         | blacksmith_tb wrote:
         | Isn't the Lenovo-ification of Thinkpads mostly seen as a fall
         | from grace, though? I haven't had one, but my impression is
         | that they're viewed as being not too different from the rest of
         | the market these days.
         | 
         | I will say I have generally been happy with the Asus products I
         | have bought, I have one of their laptops, and a motherboard in
         | a tower, along with a wifi mesh setup, all of which have worked
         | fine for me.
        
           | chx wrote:
           | Well, they have TrackPoints. I did learn to live without a
           | seven row keyboard the last two years -- previously I even
           | bought the collector edition ThinkPad 25 to put that day off
           | as far as I could -- but living without a TrackPoint? I am
           | not keen on pawing at the wrist rest in a futile attempt to
           | precisely move my mouse pointer. Mind you, I can barely use a
           | mobile phone either, I hate the touchscreen keyboard with a
           | fiery passion. I am _efficient_ with my ThinkPads and
           | https://xkcd.com/1806/ applies _very_ heavily.
           | 
           | Also, there are some claims by ThinkPad fans about it being
           | sturdier and easier to repair still. I do not know how much
           | truth is in this. Lenovo still does publish Hardware
           | Maintenance Manuals, do HP/Dell?
        
           | bayindirh wrote:
           | The latest T series are still the ThinkPads we love. Bought
           | one for wife's brother. That thing is well built and well
           | performing.
        
             | riku_iki wrote:
             | They are good machines, but they are losing core spirit:
             | built with plastic, keyboards more and more different
             | compared to old-school, cut on upgradability every year, in
             | latest AMD T you can't even upgrade RAM, in old Ts you
             | could put tons of RAM and giant battery.
        
       | tengbretson wrote:
       | Hard to tell what the value is here. The only thing
       | differentiating NUCs vs any of the other ultra-sff offerings from
       | everyone else was the fact that it was a testing ground for some
       | of Intel's next generation or experimental chip technology.
       | 
       | Without Intel having a stake in it it seems like all they bought
       | was a name.
        
         | agloe_dreams wrote:
         | They had some pretty wild ideas in the last two generations
         | around motherboard design and compute elements.
        
           | jolmg wrote:
           | Yeah. Aren't Intel NUCs the only Ultra-SFF offerings that
           | separate the system between compute elements and board
           | elements? It makes it simpler to have a board element
           | specifically designed for a device while allowing
           | upgradability of the compute element. For example, I imagine
           | SimulaVR adopted NUCs in order to facilitate users being able
           | to upgrade their system's CPU and RAM specs without having to
           | replace the whole HMD or their device-specific board.
        
           | wkat4242 wrote:
           | The front (well, top) panels that could be 3d printed and
           | could have connections were pretty cool too. Too bad they
           | didn't see much use.
           | 
           | But lately the nuc lineup was kinda meh anyway. A lot of
           | models didn't come out in Europe but only Asia. They replaced
           | the aluminium enclosure with plastic. Used realtek chips for
           | network. Kept doing weird things with the ports (mini-HDMI,
           | DisplayPort only over USB-C).
           | 
           | I loved these little things though. I hate laptops due to
           | ergonomics and everywhere I travel (which is super rare
           | anyway) there's screens and keyboards anyway. So I just
           | travel with my nuc. Cheaper, much less fragile, easy to
           | upgrade and lighter and smaller than a laptop. Also no
           | Lithium battery which gives some peace of mind because most
           | of my NUCs run 24/7.
           | 
           | I have 4 of them as really power efficient servers.
           | Unfortunately the realtek thing hurts a bit with the latest
           | ESXi. But you can still pass it through to a VM and use a USB
           | one for management.
           | 
           | And I have one 10th gen as workstation running FreeBSD.
           | 
           | Asus already made pretty nice NUC equivalents by the way, I
           | have one of them with a Ryzen.
        
       | snvzz wrote:
       | Great. Now please start making non-Intel NUCs.
       | 
       | RISC-V would be cool. AMD too.
        
         | [deleted]
        
       | dang wrote:
       | Recent and related:
       | 
       |  _ASUS to manufacture and sell Intel's NUC products_ -
       | https://news.ycombinator.com/item?id=36781248 - July 2023 (334
       | comments)
       | 
       |  _Intel exiting the PC business as it stops investment in the
       | Intel NUC_ - https://news.ycombinator.com/item?id=36680674 - July
       | 2023 (361 comments)
        
       | axegon_ wrote:
       | I've always been a fan of NUC's. I've never had one as a primary
       | computer, but my only windows pc is a NUC 11 enthusiast. I got it
       | a few years ago for around 1000 bucks plus 32 gigs of ram and 1tb
       | nvme. At the time it was the cheapest way to get a complete box
       | with a 2060 in it and I couldn't be happier with it. I would have
       | preferred if Intel had kept developing the NUC line instead but
       | all things considered, Asus would have been my second choice. I
       | hope they get it right and the NUC line stays as awesome as it
       | is.
        
       | brucethemoose2 wrote:
       | Intel NUCs were always desirable, but too expensive for the specs
       | even compared to a laptop.
       | 
       | And I don't really understand why... Maybe they were not trying
       | to step on OEMs' toes? Or perhaps try to create a "premium"
       | Apple-like brand?
        
         | agloe_dreams wrote:
         | This is an interesting element. Presumably, the pricing problem
         | is about to disappear.
        
         | TheBigSalad wrote:
         | Hopefully they'll get cheaper. I'd love to see some AMD NUCs
         | since their cpus seem to have better integrated graphics and
         | run cooler.
        
       | giancarlostoro wrote:
       | Its interesting but I am also confused, so ASUS used to have Mac
       | Mini sized computers. What I dont seen to understand is what
       | benefit ASUS gains from this? Unless theres some patents shifting
       | from Intel to ASUS or other key technology that would allow ASUS
       | to compete in the really small PC space differently im not sure
       | what this all means.
       | 
       | The last paragraph seems to imply that they are getting not just
       | all the designs but some sort of exclusive from Intel, so maybe
       | in an effort to stay competitive Intel is letting ASUS build Mac
       | Mini and co competitors and providing the processors for their
       | efforts.
       | 
       | > It should be noted that Asus's Intel NUC license is not
       | exclusive, so Intel may eventually enable other PC makers to
       | build its NUCs and, therefore, compete against Apple.
        
         | yjftsjthsd-h wrote:
         | The branding is probably worth something.
        
         | cdchn wrote:
         | Presumably Intel has some large Enterprise contracts to provide
         | NUC units on an extended timeline and this what Asus acquired
         | to fulfill that need.
        
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       (page generated 2023-10-02 23:02 UTC)