[HN Gopher] My solopreneur story
       ___________________________________________________________________
        
       My solopreneur story
        
       Author : alexzeitler
       Score  : 657 points
       Date   : 2023-09-23 12:32 UTC (10 hours ago)
        
 (HTM) web link (news.tonydinh.com)
 (TXT) w3m dump (news.tonydinh.com)
        
       | gejose wrote:
       | Great read! I don't know why there's so much negativity in the
       | comments, but great job Tony!
        
       | alex_lav wrote:
       | Until using Twitter drops out of these types of post, I'll
       | continue to suggest retitling them to "How I became a tech
       | influencer that writes software at 45k/mo". Also would love to
       | see usage rates on these products instead of subscriptions alone,
       | as very clearly Twitch has demonstrated people will give money to
       | influencers they like regardless of (even in absence of) their
       | product.
        
       | janmo wrote:
       | A lot of people here complaining that Soloproneurs only make
       | "useless" "pet rocks".
       | 
       | There is a big bias here, only the pet rock solopreneurs are very
       | public about what they are doing and their success at it, because
       | that is their marketing, YOU (their audience on HN and Twitter)
       | are the pet rocks buyers.
       | 
       | Solopreneurs with stuff other than pet rocks often don't want to
       | share their success and how much they are making especially not
       | to a tech savvy and entrepreneurial audience, as this would just
       | cause more competition.
        
         | proxyon wrote:
         | bullseye. when I read this I specifically thought of a few guys
         | I know that made proprietary license SDKs that tons of
         | corporations are paying for. there's a dude well known in the
         | mobile space for example that sells the background geolocation
         | plugins that everyone uses. it's a very tough problem to solve
         | and he works on it full time and probably make a boatload of
         | money owning his own business.
        
       | sgu999 wrote:
       | > ~90% profit
       | 
       | Even though I understand the mechanics of the free market, in how
       | many other fields do we consider this kind of profit margins to
       | be _honest_? What about a farmer selling at a 90% profit? A
       | pharmacist? A banker?
       | 
       | Good for him though, "why not if he can", after all. I'm just not
       | sure how I feel about it...
        
         | sothatsit wrote:
         | This is why investors love software: the marginal cost of
         | product is tiny. However, real money must be spent on R&D and
         | marketing to keep those profit margins going, especially if you
         | don't have a technology moat (e.g., AI wrappers).
        
       | donnythecroc wrote:
       | Good job Tony Dinh. I think the lesson here is to keep going, a
       | bunch of failures and then a success.
        
       | danbruc wrote:
       | 90% profit is a market failure, you should not be able to
       | overcharge your customers almost 10x in a working market.
        
         | free_energy_min wrote:
         | It's not the same as profit margin in other business it doesn't
         | take into account labor costs. How much is his time worth?
        
           | danbruc wrote:
           | Pick some random full-time developer salary, say $100k per
           | year, and cut this in half as he says he works four hours per
           | day.
        
         | DandyDev wrote:
         | I agree that it is a market failure, but it is for sure a
         | marketing success. I cannot help but feel that there must be
         | dozen competitors to his simple products that gather more
         | "honest" profit margins (aka are cheaper or more feature rich)
         | but have a hard time with marketing.
         | 
         | This is obviously something Tony put a lot of time and effort
         | in, and it paid off. Good on him!
        
       | ag56 wrote:
       | > Probably 12 hours a day, or even 16 hours/day if you also count
       | Twitter as "work".
       | 
       | It's the marketing effort that puts me off. I know I'm a 10x
       | developer with a great product sense, but spending hours every
       | day on Twitter and blogging sounds awful. I very definitely count
       | those 4 twitter hours as 'work'.
        
         | sentimentscan wrote:
         | I feel the same. I really hate writing all those articles,
         | posts, writing to people to get mostly rejected/ignored. But
         | then again I grind it out
        
         | xyst wrote:
         | "Conjoined triangles of success"
         | 
         | It's taught in business schools!!1
        
         | satvikpendem wrote:
         | Marketing either costs money, or time. I've blogged before, and
         | I've also ran ads before (on Facebook, Google, paying
         | influencers, etc) which is basically outsourcing your
         | marketing. If you don't want to do it yourself, you can always
         | pay for the problem to be solved. However, most indie hackers
         | don't have the money to pay for ads so they must inevitably
         | spend time marketing instead.
        
         | tspike wrote:
         | Sounds like you need a business partner. Me too.
        
           | intelVISA wrote:
           | If only there was some way to connect 10x SWEs with 10x MBAs
           | :/
           | 
           | An 'accelerator' of some description, perhaps.
        
       | dmoura wrote:
       | Thank you for sharing your learnings and for your transparency!
       | Congrats!
        
       | aogaili wrote:
       | So many envious people, including myself, but at least I admit
       | it. Go back to your corporate cusion or VC lap, and resolve that
       | jira please.
        
         | gumballindie wrote:
         | And be sure to return to your field (office as they call it
         | these days), peasant.
        
         | ink_13 wrote:
         | It's possible to find this kind of thing distasteful without
         | being motivated by envy.
        
           | aogaili wrote:
           | It is, I agree, at the end of the day he built his products
           | on top of corporate workers and exploited good opportunities
           | and niches, and he brags about it, to market it, which I
           | personally find distasteful, but that what it takes for solo
           | devs.
           | 
           | But it's not the vibe I get from most of the comments, it
           | seems a lot of comments are knee-jerk reaction promted by
           | envy.
        
             | DandyDev wrote:
             | How is this guy "exploiting" people? He sells products
             | mostly for a one-time fee - something HN often reminds us
             | is way better than "subscription for everything". And these
             | products obviously serve people well.
             | 
             | And since when is being successful and in detail explaining
             | how you went about it "bragging"?
        
               | aogaili wrote:
               | I didn't say exploiting people. I said exploiting niche
               | opportunities and piggybacking on the shoulders of
               | corporate workers, ain't nothing wrong in that. In fact,
               | I praise his hustling and envious of it.
        
           | the_only_law wrote:
           | "You're just jealous" has for a while now been HN's go to any
           | unwelcome criticism, whether the criticism is valid or not. I
           | suppose that's what goes for "thoughtful and substantive"
           | comments nowadays. In that spirit l, I suggest these people
           | are just mentally underdeveloped, to the point where the best
           | weapon they have are childish quips.
        
       | endisneigh wrote:
       | mixed feelings - this is a good story, but it's sort of
       | impressive in the same way it's impressive Six Flags gets away
       | with selling Corn Dogs for $10.
       | 
       | but all in all I wish more people did this. it would create a
       | more competitive environment the ultimately result in driving the
       | price down for many things and lowering hopefully making BigCo
       | weaker.
        
       | xyst wrote:
       | When I was an avid Twitter user this person was pretty active in
       | selling his product. Particularly in the "indie hacker" hashtag.
       | 
       | My take from this is: know how to market and sell your product.
       | If not, get someone that can
        
       | umvi wrote:
       | The hard part here is the spending hours on Twitter each day to
       | "become more influential" and "engage with your audience"
        
       | mihaic wrote:
       | While I admire the can-do attitude and independent mindset,
       | stories like this strike me primarily as how unscalable doing
       | something like this is.
       | 
       | I mean, it only works because not more then 1-2% of developers
       | even try to do something like this, since it's really hard to
       | ensure you have enough edge in understanding user needs, building
       | and being able to find a distribution chanel, and there simply
       | isn't enough revenue to support many more developers to sell
       | their niche products.
       | 
       | I hate this conclusion, but most developers have to rely on
       | salaries, since only a few companies have captured revenue
       | streams big enough to justify a full time job.
        
         | satvikpendem wrote:
         | Why isn't there enough revenue to support other devs? Lots of
         | people have money to spend, they just don't want to spend it on
         | bad products. Induced demand via increased competition is a
         | real phenomenon [0].
         | 
         | [0] https://en.wikipedia.org/wiki/Induced_demand
        
           | mihaic wrote:
           | Induced demand leads often also to a race-to-the-bottom in
           | pricing.
           | 
           | Almost everyone is just using a few basic apps, going against
           | the consumer train is very hard, and only companies are
           | spending money on software.
        
             | satvikpendem wrote:
             | There is always a competitive advantage to be had;
             | products, especially software products, are not
             | commodities.
        
         | whiplash451 wrote:
         | Good point, although I am less worried about the lack of scale
         | and more about the lack of temporal persistence.
         | 
         | It seems like he needs to constantly push new products out
         | there to maintain a steady income.
        
       | Aurornis wrote:
       | I always enjoy reading success stories of developers of small
       | apps.
       | 
       | At the same time, I can't shake the feeling that we're seeing
       | only a cherry picked part of the picture. There is no mention of
       | advertising spend or customer acquisition costs. The trend among
       | indie hackers is to talk about MRR without mentioning a single
       | expense, then to interleave it all with "follow me on Twitter" so
       | you're inspired to join their audience. This is a bit cynical,
       | but I've been following accounts like this for a decade and it's
       | depressing to watch how many of them pivot into trying to sell me
       | courses and/or private community access based on their success.
       | 
       | Audience building (which he readily talks about in the article)
       | becomes a conflict of interest for real information because it
       | incentivizes big numbers while hiding costs. Maybe his apps are
       | growing entirely organically and it's pure profit. Or maybe he's
       | spent huge amounts of money on ads or marketing to get more
       | installs to grow his user base as fast as possible. He mentions
       | spending 16 hour days between coding the app and promoting it.
       | 
       | The thing is, we don't know how he got the users, and he won't
       | tell us because admitting anything other than MRR would only
       | detract from his story. And as any small business operator knows,
       | getting the customers is the hardest part.
       | 
       | I wish him the best and enjoy following these success stories,
       | but having seen enough of these I always take the isolated MRR
       | numbers with a grain of salt. It's not the full picture. This
       | isn't unique to this developer. It's _the_ trend among social
       | media "indie hackers": They know people are hungry for success
       | stories and want to learn the secrets of how to build a
       | successful indie company, so they build narratives to make
       | themselves look like the person who will share those secrets. But
       | then the more you read and the more you follow, the more you
       | start seeing how they're leaving out all of the actual secrets
       | and keys to success, such as how they're marketing their apps and
       | getting downloads.
        
         | nomilk wrote:
         | > without mentioning a single expense
         | 
         | The article does appear to give a general indication of
         | expenses:
         | 
         | > At the moment, my total revenue across all products is about
         | $45K/month at ~90% profit.
        
         | keiferski wrote:
         | > The thing is, we don't know
         | 
         | In the first paragraph:
         | 
         |  _At the moment, my total revenue across all products is about
         | $45K /month at ~90% profit._
        
           | Aurornis wrote:
           | Right! Did you notice the phrase "at the moment"? A snapshot
           | in time that makes the narrative sound optimal.
           | 
           | No mention of how it reached that point. No mention of what
           | advertising routes were tried in the past.
           | 
           | Another trick I've seen is for solopreneurs to create a
           | "HoldCo" that holds their individual businesses, then to find
           | creative ways to spend marketing dollars out of the parent
           | company so they can keep it off the books of their individual
           | businesses. You have to look for this when someone has a
           | large personal brand presence that markets the app. For
           | example, how much is he spending to grow his Twitter and
           | newsletter following, which isn't counted as an expense out
           | of the individual businesses but is a huge (perhaps the
           | largest?) driver of leads for them.
           | 
           | From evaluating potential small business acquisitions I
           | quickly learned that operators are _very_ good at juicing
           | their profitability numbers as they prepare for a potential
           | sale, for example. You'd often see great stories of customer
           | growth and high profit numbers, only to discover that the
           | profitability was a recent change after they turned off the
           | growth tools. You might also discover that their customer
           | acquisition costs were hidden away in one of the owner's
           | other ventures. For example, a roofing company that looks
           | great until you realize their entire customer base comes from
           | "referrals" from the owner's other company which installs
           | solar panels on people's roofs.
           | 
           | Again, it's possible that this is pure, organic, word-of-
           | mouth growth all the way to $45K MRR, but I've seen enough of
           | these stories to know that word of mouth and a moderate
           | Twitter following generally isn't enough to do it.
           | 
           | All I'm saying is to keep an eye open for what you're _not_
           | being told in these stories. When someone is part indie
           | hacker and part social media influencer, everything they
           | write is designed to consider you a potential customer,
           | potential follower, or potential acquirer of their business
           | (as with his previous sale). That doesn't mean that their
           | information is unhelpful, it just means that you're getting a
           | partial sales pitch with everything you read. Keep that in
           | mind.
        
             | debo_ wrote:
             | He has several other articles about his journey. Perhaps
             | look in his newsletter back issues?
        
             | keiferski wrote:
             | Yeah I'm pretty sure you didn't read the article and are
             | just being cynical.
             | 
             | > No mention of how it reached that point. No mention of
             | what advertising routes were tried in the past.
             | 
             | From the post:
             | 
             |  _I knew that posting the app to websites and forums on the
             | internet and hoping for a traffic spike wouldn't work in
             | the long term. I can't get lucky forever._
             | 
             |  _So, I started to look for a long-term distribution
             | channel. I tried Google paid ads, wrote SEO articles,
             | looked for sponsorships on newsletter /YouTube channels,
             | and tons of other things. There were some small results,
             | but in the end, I didn't see a way that could give me
             | traffic for the long-term without continuous effort.
             | (Except for SEO, but SEO is extremely slow to see the
             | results). This is when I think about Twitter and the
             | #buildinpublic community._
        
         | wahnfrieden wrote:
         | Don't think he's spent seriously on ads
        
         | ncruces wrote:
         | Or, he just got lucky, but that doesn't make for a good story.
         | 
         | I'm content knowing one of my apps (only one) is a success out
         | of unrepeatable sheer luck.
        
         | dublinben wrote:
         | Reading between the lines, building his Twitter and newsletter
         | audience was key to growing these 'businesses'. The real
         | product he's selling is hope to all the wantrepreneurs who
         | yearn to escape their own corporate grind and find success
         | selling their own useless nick-nacks. This is no different than
         | real-estate investing, or drop-shipping, or any other get rich
         | quick scheme from time immemorial.
        
           | [deleted]
        
           | unsupp0rted wrote:
           | Not really. He got my money in exchange for a tool I use 3
           | times a day, every day.
        
             | phgn wrote:
             | What do you use the tool for?
        
               | unsupp0rted wrote:
               | Making screenshots that I mark up with arrows, boxes and
               | labels and then email.
               | 
               | Xsnapper is far nicer-looking and far quicker (via
               | numeric keyboard shortcuts for markup options) than macOS
               | built-in utils for this.
        
             | suzzer99 wrote:
             | Which one?
        
       | jackbridger wrote:
       | Very interesting and inspiring Story
        
       | lucgagan wrote:
       | Been following your story on Twitter for a long time. Very
       | inspiring. I really like the DevUtils app that you built. You
       | never mention what MRR it is generating today, though. Would love
       | to know if you managed to grow it to anything of meaningful MRR.
        
       | didip wrote:
       | I am surprised people reduced this article as just another pet
       | rock.
       | 
       | Dude's journey has some interesting nuggets. He knows how to time
       | box himself and build the smallest MVP that will actually make
       | money.
       | 
       | And his journey is not an overnight success either, it took him
       | years to build everything including his social presence. Compare
       | that to a W-2 job where you just have to show up 9am-5pm.
       | 
       | HN is showing its overly critical self again, just like when
       | Dropbox first appeared on HN.
        
         | shrimpx wrote:
         | I think the guy's aesthetic just turns people off here. He
         | seems intensely invested in how to make virality happen in any
         | way possible, and building simplistic stuff that's not
         | advancing the state of tech. People here want to see technical
         | contributions and organic success. It's kind of ironic since
         | this is a forum made by a VC company, but I doubt the Tony guy
         | could get into YC with his ideas, despite his 70k followers and
         | 40k mrr.
        
           | imiric wrote:
           | What was eye opening to me about his story is that it doesn't
           | take a "disruptive" product to achieve _moderate_ amounts of
           | success. And I do stress _moderate_, since the traditional VC
           | formula popularized by YC is that companies are meant to grow
           | infinitely YoY, making all shareholders rich far beyond their
           | needs, and if there's no growth, then investors aren't happy.
           | That's a skewed hypercapitalist perspective that continues to
           | concentrate wealth among the wealthy, and, among many other
           | issues, corrupts the product development into pleasing the
           | investors rather than the customers.
           | 
           | Instead, a single person today can create a moderate amount
           | of income that allows them to live free from financial
           | concerns, by building small and useful products that are not
           | revolutionary in any way, but help many people regardless.
           | This is a far more sustainable and fairer way of achieving
           | "success" than the VC formula, so this Tony guy probably
           | doesn't care about YC.
        
             | nico_h wrote:
             | I mean 45k MRR with 90% profit is far from moderate success
             | when compared to US minimum wage (or even of a more
             | civilized country like Switzerland where it's $4k),
             | especially when living in moderate or low cost of living
             | locations like Vietnam or Bali (he also mentions Lisbon but
             | i doubt the CoL is comparable to vietnam)
             | 
             | Especially when working only "4" hours a day.
             | 
             | I think the only concern with something like that is the
             | sustainable lifetime of the product, seems to me you have
             | to re-invent the business every few years if you want to
             | keep your solopreneur story going ( the product grows
             | beyond the solo part or gets overtaken by the competition).
        
               | imiric wrote:
               | I meant "moderate" as relative to the kind of wealth that
               | VC-funded companies can achieve, which I would label as
               | "excessive". Obviously, 45k MRR exceeds even high wage
               | standards in wealthy countries, but then again, even
               | those wages hardly allow people to achieve financial
               | independence. They're enough for them to be profitable to
               | the government, and to maintain a decent way of life, but
               | they still have to be mindful about their expenses,
               | investments and financial status.
               | 
               | 45k MRR means that you and your loved ones are safe from
               | money being an issue in any situation, which is a
               | liberating way to live. It doesn't allow you to own
               | mansions, yachts and private jets, but I would argue that
               | such wealth is disproportionate for any individual to
               | manage.
               | 
               | If they can maintain this by working 4 hours a day, more
               | power to them. That's an enviable position to be in by
               | any definition, especially if they got there by
               | legitimate means.
               | 
               | I agree that long-term sustainability might be a problem,
               | but they seem to have the drive to keep supporting the
               | products for as long as possible, and the ingenuity and
               | skills to invent new ones, and hopefully the wisdom of
               | investment, so they'll be fine. It's doubtful this would
               | work for many others, but as they point out, this is
               | their own journey.
        
           | noident wrote:
           | Why would Tony want to get into YC? He's already making
           | enough money that he "hit the brakes" while answering to no
           | one. Sounds like a better deal to me than being some tech
           | gazillionaire's sharecropper.
        
             | shrimpx wrote:
             | Was just talking myself through why this forum would be
             | unfriendly to this guy Tony. A forum that is run by
             | YCombinator, a company that presumably values
             | entrepreneurship.
             | 
             | And my take is that both this forum and YC are fairly
             | aligned on "high impact" ideas and don't value people like
             | Tony, monetizing basic ideas using social media influence.
        
           | icedchai wrote:
           | He doesn't need investors. Why would he bother?
        
           | pc86 wrote:
           | Very few of YC's companies have done _anything_ to  "advance
           | the state of tech," especially the successful ones. According
           | to their website the top three by revenue are Airbnb,
           | Instacart, and Doordash.
        
         | mt_ wrote:
         | He's a good marketeer, I'll give you that. Just this week I've
         | seen one of his tweets being promoted on X and now he's top of
         | hacker news on my feed. Not particularly interested in his
         | tools but congratulations on his way to achieve engagement.
        
         | nomilk wrote:
         | > HN is showing its overly critical self again, just like when
         | Dropbox first appeared on HN
         | 
         | Was HN overly critical of Dropbox? If so, how so? (genuinely
         | curious)
         | 
         | I did some digging and found some interesting sources but
         | didn't come across anything overly critical of Dropbox in its
         | early years (yet):
         | 
         | https://news.ycombinator.com/item?id=8863
         | 
         | https://news.ycombinator.com/submitted?id=dhouston
         | 
         | https://hn.algolia.com/?dateEnd=1253750400&dateRange=custom&...
         | 
         | https://www.youtube.com/watch?v=dR7tJ8wAI3M&t=27s
        
           | satvikpendem wrote:
           | When someone mentions HN and Dropbox, they are usually
           | mentioning the infamous comment by BrandonM which is the top
           | comment in your first link.
        
             | nomilk wrote:
             | Hmm.. that seemed like perfectly reasonable criticism to
             | me, the kind that informed the founder of the gulf between
             | users' current understanding and the level they'd need to
             | see the value in the product (i.e. very useful to a
             | founder).
             | 
             | But I guess looking back now it's easy to view it with
             | levity; it could have felt extremely harsh at the time
             | (although Drew does manage a few smiley emojis throughout
             | his answer so he seemed to have taken it well).
        
               | ferfumarma wrote:
               | It's not infamous because the skepticism of dropbox was
               | wrong (though it obviously was...)
               | 
               | It's infamous because Drew made a point of coming back as
               | a billionaire to call out and shame brandonm; something
               | that seemed unnecessarily petty when you're holding a
               | billion dollars.
               | 
               | https://zedshaw.com/blog/2018-03-25-the-billionaires-vs-
               | bran...
        
               | NavinF wrote:
               | That's definitely not why it's infamous lol. That
               | article's comments have much more reasonable takes:
               | https://news.ycombinator.com/item?id=16675883
        
               | satvikpendem wrote:
               | No, it is infamous precisely because people, especially
               | developers, on HN discount the value of good user
               | experience. No one but the most technical will set up
               | their own FTP server to rsync files back and forth, but
               | they will drag and drop files into a folder that
               | "magically" syncs. To say it more flippantly, this is why
               | Drew is a billionaire and BrandonM is not.
        
               | musicale wrote:
               | > To say it more flippantly, this is why Drew is a
               | billionaire and BrandonM is not
               | 
               | Seems a bit mean-spirited, and I'm not sure I like the
               | implied value assumptions. I expect there are other
               | important reasons as well including connections, timing,
               | luck, etc.
        
               | satvikpendem wrote:
               | I was just mentioning it in the same spirit as the parent
               | comment. It's not about "billionaires bullying" at all
               | but the fundamental disconnect engineers often have to
               | user experience.
        
               | ForHackernews wrote:
               | IMHO this is the difference between real innovation and
               | productization. The invention of the transistor is a real
               | innovation, the transistor radio is a mere product.
               | That's not to say products don't have value, but they're
               | just... not as impressive to me.
               | 
               | Nothing that Dropbox does (or did? is it still around?)
               | is technically innovative. I guess it's nice for that
               | rich guy that he identified a user-friendly box that
               | people would pay for.
        
               | musicale wrote:
               | Honest criticism is undervalued. I think the zedshaw take
               | isn't exactly wrong either.
               | 
               | Seems to be a slightly different category from CmdrTaco's
               | infamous take on the iPod ('No wireless. Less space than
               | a nomad. Lame') but that wasn't entirely wrong either.
               | 
               | I'm not quite as critical of HN, but I concur that
               | allowing deletion whenever would be a positive change.
        
         | [deleted]
        
       | unsupp0rted wrote:
       | HN: "It's okay to make something nobody wants = damn right! Do it
       | for the craft and the process and the learning and the joy."
       | 
       | Also HN: "A guy makes 45K/mo by building tiny time-saving apps,
       | starting with ones he himself wants = what a sad world of
       | frivolous side-hustles!"
        
         | Waterluvian wrote:
         | I wish this absolutely ridiculous, unthinking trope of treating
         | communities of thousands of people as one mind that's only
         | allowed to have one opinion would finally stop.
        
           | yieldcrv wrote:
           | in consensus based communities that only show you a reality
           | based on what comments people upvote, it is not ridiculous at
           | all
           | 
           | when a different community would have completely different
           | sentiment
           | 
           | it is reflective of the audience
        
           | fullstackchris wrote:
           | but reading the comments, they mostly fall in to one of these
           | two buckets...
        
         | kolbe wrote:
         | I see a large diversity of opinion about this guy's business.
         | Who is this "HN" you're talking about?
        
           | pbj1968 wrote:
           | And here's the third bucket - can't see the forest for the
           | semantic trees.
        
             | kolbe wrote:
             | Is there a 4th bucket of people who are so eager to
             | pigeonhole ideologies instead of reading that it makes them
             | functionally illiterate? Or are we done at three buckets?
        
       | keiferski wrote:
       | I think there is a lot of money to be made in building "human
       | accessible" frontends to AI tools, so I'm not surprised that his
       | ChatGPT wrapper product does well.
       | 
       | Setting up Midjourney, for example, is such a convoluted mess,
       | where you have to create an account on another service (Discord)
       | before creating a Midjourney account, then understand the
       | different chat channels and figure out where the best place to
       | use the app is (private DM with Midjourney bot.) And that's all
       | before even generating an image! Even their website looks like
       | someone's art project, not a cutting-edge image generation
       | service: https://www.midjourney.com/
        
         | naillo wrote:
         | Well dalle3 pretty much has that niche covered
        
           | keiferski wrote:
           | Meh, I still am not convinced that the blank chat box is a
           | good UI. You still need to know what to say and how to say
           | it. Too much implicit knowledge is required.
        
         | ferennag wrote:
         | Leonardo.ai is much better in this regard. I hated midjourney,
         | and if they don't change this ridiculous way of interacting
         | with the app they will fail.
        
       | Supply5411 wrote:
       | I tried to read this with an open mind to learn something that
       | may help me on a similar journey. However, I found it challenging
       | to get any new nuggets of advice or wisdom. Maybe the
       | "#buildinpublic" movement and interacting with that community?
       | Otherwise it just seems like he found his groove, but it's not
       | really transferable.
        
       | jarekceborski wrote:
       | Well deserved! And you are great inspiration for fellow
       | solopreneurs and indie hackers! Keep shipping!
        
       | tuyenhx wrote:
       | Congratz Tony! He has been very good at creating products for
       | years. Since he was a student. The way he studied, the way he
       | worked, just so different from the rest of us.
       | 
       | It feels so good that your story in the front page of HN. 45k is
       | not a big number for HN crowd, but it is a fortune here in my
       | country.
       | 
       | Keep going my friend!
       | 
       | P/s: I am his classmate at the university.
        
         | whiplash451 wrote:
         | I'd think that 45K _per month_ is a big number for most people
         | on HN.
        
       | [deleted]
        
       | uconnectlol wrote:
       | but i don't care because it involves doing web dev and using
       | twitter. i already easily enter any math domain so i can work for
       | some stupid company and get $300K/year in a week of job
       | searching. what you are doing is no different than 90s microsoft
       | devs making products to sell on microsoft's platform. none of
       | these solutions are "freedom", since you still have to work
       | terribly long amounts of time like 9-5, and sit on top of
       | foundations that randomly move on peoples whims, your twitter
       | suddenly requesting 45K/month being a prime example. the only
       | freedom is skill. making a screenshot app is something anyone can
       | do. you can also invest your time fully into marketing and that's
       | what people do and why the world sucks.
        
       | gumballindie wrote:
       | It is refreshing to see stories of capitalist success among a sea
       | of corporate communism stories pumped by a media apparatus owned
       | by corporate politburos.
       | 
       | This type of genuine entrepreneurship should gain more
       | popularity.
        
         | NhanH wrote:
         | He was Communist Vietnam born and raised.
         | 
         | Funny enough, this type of entrepreneurship is more common in
         | Vietnam than the US (I have lived in both, now in Vietnam).
        
         | kubb wrote:
         | Corporate communism? I wonder what's that, let me check, oh
         | it's some US conservative talking point.
         | 
         | Wait, isn't a politburo the executive committee of a communist
         | party? How can that be corporate and own the media?
         | 
         | Wait how is selling apps capitalist success? What capital is
         | winning here? I guess the corporate capital of the company
         | owning the App Store. Or is it the capital that the app making
         | guy is building up?
         | 
         | I guess when you use your own language, the things you say
         | sound very alien, and can't be used to communicate. You could
         | be saying anything so you're saying nothing at all.
        
           | gumballindie wrote:
           | > I wonder what's that, let me check, oh it's some US
           | conservative talking point.
           | 
           | I am confused. I thought us conservatives are fixated on
           | corporate. Either way I am far from conservative in the sense
           | you imply. If i do cross boundaries on some concepts thats
           | because i am not fixated on ideology.
           | 
           | The politburo is the corporate board.
           | 
           | The corporate own the media through money.
           | 
           | Selling apps is capitalism because money moves. Free movement
           | of capital is a core value of capitalism.
           | 
           | Clogging it in the hands of a few means money doesnt move
           | freely. The politburo control it and with it it controls the
           | narrative, the media and our lives. We are not free, much
           | like people are not free in communism.
           | 
           | I guess it is confusing because i am reversing roles. In my
           | view pure, proper, capitalism is where money is largely
           | managed by small and medium sized entities, as to allow it to
           | flow freely and to set the mover of capital free in the
           | process.
           | 
           | Freedom is indie.
        
             | [deleted]
        
             | Capricorn2481 wrote:
             | These are all functions of late-stage capitalism. Welcome
             | to unchecked monopolies and corporate lobbying.
             | 
             | > I guess it is confusing because i am reversing roles. In
             | my view pure, proper, capitalism is where money is largely
             | managed by small and medium sized entities, as to allow it
             | to flow freely and to set the mover of capital free in the
             | process.
             | 
             | That's awesome, it's just never been done long-term and
             | never will be.
        
               | ljfjklklj wrote:
               | [flagged]
        
               | Capricorn2481 wrote:
               | Snarky tone aside, you can actually strip powers from
               | both the government and corporations. You're not suddenly
               | making a super government because you don't let Disney
               | dump money into strengthening copyright laws.
               | 
               | But it's clear you're not really thinking about it beyond
               | memes so I'm gonna end it here.
        
               | kubb wrote:
               | Especially since the natural tendencies of such systems
               | are that the few end up having almost all. You could
               | distribute everything evenly and in a 100 years, without
               | redistribution, we'd be back in the same place.
               | 
               | https://www.sciencedirect.com/science/article/pii/S016726
               | 812...
        
             | kubb wrote:
             | It's clear that you're confused by the way you express your
             | views and the framework you use to understand the world.
             | 
             | You claim that you're not fixated on ideology, but in the
             | same breath you talk about core values of capitalism.
             | 
             | The corporate board (actually the board of directors)
             | jointly supervise a company. It's not the decision making
             | body (that's the CEO), and therefore is not analogous to a
             | politburo. Fun fact: the Communist Party of China has both
             | a Politburo and a Central Committee.
             | 
             | The media (or more precisely, the most of the media in the
             | US, because many countries have broadcasters not financed
             | through private capital) aren't owned by "the corporate".
             | Media (TV, newspapers) are usually corporations themselves,
             | and are owned by shareholders. By capitalists. If you had
             | enough money, you could buy them.
             | 
             | Money moves? Sure it moves when a corporation runs the
             | payroll every month, or when I go buy a popsicle. Or when
             | someone pays someone else to procure him a kidney on the
             | black market. Money in every form and in every economic
             | system, not just in capitalism, will be exchanged, this is
             | because it's the very purpose of money and it's reason to
             | exist.
             | 
             | You have some theories as to why most wealth is
             | concentrated (top 1% owned 46% of global wealth in 2020).
             | There seems to be a conspiracy narrative (the politburos
             | are conspiring to keep the money in the hands of the rich),
             | and a remedy (small entrepreneurs will rise and reclaim the
             | money).
             | 
             | You might be aware that money is locked up in the 1%,
             | because 1) they don't need to spend it, or very little of
             | it, like $5 for an app. 2) the capital that they have lets
             | them extract more money from the 99% (in the form of rent
             | and stock dividends), so the direction of money flow is
             | from the poor to the rich. Your conclusion is that we need
             | more capitalism, but the right kind, not the one we have
             | now, because the one we have right now is actually
             | communism.
        
         | swayvil wrote:
         | I sold my kidney and bought a Tesla. Everybody in the trailer-
         | park is green with envy.
        
         | agentofoblivion wrote:
         | The fact you're getting downvotes for this shows the current
         | state of HN, and the broader culture. I.e., the effectiveness
         | of that propaganda. We're in real big trouble.
        
           | swayvil wrote:
           | Putting the wolves in charge of the ranch is a philosophy
           | with profound inherent flaws, you must agree.
        
           | [deleted]
        
           | dubcanada wrote:
           | I'm sorry but what? I think they are getting downvoted
           | because they somehow turned a story of a guys venture into
           | the business world into politics.
        
           | public_defender wrote:
           | Maybe I'm an optimist, but I'd like to think the downvotes
           | are because the user showed in the space of a haiku that they
           | understand neither capitalism nor communism.
        
             | gumballindie wrote:
             | Au contraire. Corporate communism is very much alive and
             | kicking. Capital is clogged. The only way to make it move
             | is to allow small to medium sized true capital makers and
             | movers to thrive. Corporations are the new communist
             | apparatus. Roles have been reversed.
        
               | hooverd wrote:
               | TIL communism is when organizations do things.
        
               | kljkjkjlkju wrote:
               | If capitalism (incidentally, a term coined by Marx) is
               | whatever one feels like it is, and no-one ever would call
               | you out for that in an internet discussion, then it's
               | pretty consistent to apply the same approach to
               | communism.
        
               | hooverd wrote:
               | Functional programming that doesn't deal with money?
               | Communism. In my experience people will say X is not true
               | capitalism because true capitalism won't have X's
               | downsides.
        
               | public_defender wrote:
               | This whole analysis reads like the economic version of
               | flat earth theory to me, but I thank you both in advance
               | because I am about to go down a research rabbit hole on
               | "corporate communism."
        
               | gumballindie wrote:
               | Yeah so the state always bails corporations out, makes
               | laws disproportionally in their favour, controls the
               | media to whitewash their actions, and most important
               | clogs capital and access to resources. Not to mention the
               | constant suppression of businesses by acquisitions under
               | all sorts of threats and regulatory overburdening. Thats
               | communism. In communist countries communism did exactly
               | that - a handful controlled the resources, media, and
               | people's lives while keeping everyone poor and obedient
               | by suppressing all form of independent enterprise. When
               | capital moves freely and in the process enriches the
               | people that help move it thats capital-ism. And thats
               | what indies and small to medium business owners are, pure
               | capitalists and free folk. We should see more of that.
        
               | hooverd wrote:
               | You need permanent revolution to seize the productive
               | forces from the communist-capitalist firms by the state
               | and redistribute them to capitalist-communist firms and
               | so on and so forth.
        
               | Capricorn2481 wrote:
               | You're describing money flowing freely between rich
               | people.
               | 
               | Republicans vote for this everyday. It's called taxing
               | the rich. It's not that complicated.
        
           | xwdv wrote:
           | Back in the day of low hanging fruits, stories like this were
           | very common on HN. I think it's harder for software
           | developers to attain this kind of success today, and as a
           | result they have developed an allergy to capitalism.
        
             | gumballindie wrote:
             | Well of course it's hard since they made all their software
             | available for free to corporate communes. Instead they
             | should charge anyone earning > idk 1 million in revenue a
             | fee. I know these freeloaders (amazons, microsofts, and
             | apples) expect our hard earned money and code for free but
             | i think it would be fair to make them start paying.
             | 
             | Then you'd get more indie software developer success
             | stories.
        
           | gumballindie wrote:
           | It's the Stockholm syndrome. Some people have become attached
           | to their captors.
        
             | Capricorn2481 wrote:
             | You mean that fake syndrome that's not real?
        
         | ghotli wrote:
         | I don't mean this as anything but a constructive comment and I
         | won't reply further. Feedback, for your perusal.
         | 
         | Some of your comments on this thread tipped your hand (to me at
         | least) that you must be a new account here. I was right. You
         | seem like you may not have read the comment guidelines.
         | 
         | I'd like to see the positives in some of this but my friend it
         | comes across really tone deaf and dripping with bias. I don't
         | really disagree with some of your points, but it's wrapped up
         | in language that might be best suited elsewhere. There's room
         | for improvement when it comes to your rhetoric and if the
         | downvotes didn't make that clear I'm hoping this feedback helps
         | ongoing.
        
         | wahnfrieden wrote:
         | It's mostly a story of one worker producing and selling his
         | work. That's commerce not capitalism
        
           | damascus wrote:
           | A private person who controls the production of his work and
           | sells it in an open market economy is definitely capitalism.
        
             | zztop44 wrote:
             | Where is capital involved? Capitalism is not the only form
             | of open market economy.
        
               | ljfjklklj wrote:
               | > Where is capital involved? Capitalism is not the only
               | form of open market economy
               | 
               | Right. Like you don't own anything but still somehow sell
               | it on the open market.
               | 
               | Apparently, "you can't have your cake and eat it, too" is
               | a capitalist prejudice as comrades in the USSR would have
               | ensured us.
        
               | wahnfrieden wrote:
               | There's more thought on markets than capitalism and ML
               | communism
        
               | JanSt wrote:
               | The software he writes is the capital obviously
        
               | damascus wrote:
               | From Investopedia: Capitalism is focused on the creation
               | of wealth and ownership of capital and factors of
               | production, whereas a free market system is focused on
               | the exchange of wealth or goods and services.
               | 
               | It's not the free market part that defines it as
               | capitalism but rather the fact he owns the method of
               | production. He owns the code he writes and he owns the
               | business processes around those applications. He
               | privately owns the capital assets (applications and
               | business processes) which make the money.
        
       | allenu wrote:
       | As a fellow indie hacker (I quit my job 18 months ago to build
       | and sell my own apps), I am super jealous. I don't have the
       | success of this guy (only getting close to $1k/mo these days),
       | but I can understand the success.
       | 
       | This guy knows how to market and ship product. I've seen him pop
       | up a few times on indiehackers.com and social media. His "brand"
       | is super simple to understand, which helps gain followers. He
       | knows marketing.
       | 
       | A lot of people who try to go from being a dev to entrepreneur
       | focus entirely too much on the engineering side (I'm guilty of
       | that) and think that what matters most is the product and how
       | well it's made. We focus way too much on tools, processes, and
       | forget that at the end of the day, we're trying to exchange
       | useful products for money. Getting your product(s) out the door
       | and telling people about it (and iterating) are way more
       | important than what stack you use.
       | 
       | I'm a little disappointed by all the negativity here, but I
       | suspect most of us are just jealous.
        
         | foooorsyth wrote:
         | His speed is what most impressed me. Had his ChatGPT tool out
         | in 5 days. Seriously impressive. Being early in the hype cycle
         | is important.
        
         | eddmakesio wrote:
         | > We focus way too much on tools, processes, and forget that at
         | the end of the day, we're trying to exchange useful products
         | for mone
         | 
         | Yep, just look at @levelsio and his $250k MRR stack of apps
         | built with PHP and jQuery
         | 
         | > I'm a little disappointed by all the negativity here, but I
         | suspect most of us are just jealous.
         | 
         | Yep x2, for a website built around startups a huge number seem
         | to be against a solo founder bootstrapping apps successfully
        
           | thelastparadise wrote:
           | > Yep x2, for a website built around startups a huge number
           | seem to be against a solo founder bootstrapping apps
           | successfully
           | 
           | x3
           | 
           | Solo bootstrapper as well, ~20K ARR on one SaaS app about to
           | launch another.
           | 
           | It's clear to me there's money to be made, and yes engineers
           | tend to overweight engineering effort and underweight
           | distribution.
           | 
           | Make something that makes someone's life better, saves or
           | makes them money, and ask a fair amount for it.
           | 
           | That's what I've done and have modest recurring revenue after
           | only 6-8 months or so.
        
             | eddmakesio wrote:
             | Congrats!!
        
             | dinvlad wrote:
             | x4, but I'd put an asterisk that tech choice matters in as
             | much as how fast it allows you to go - something like PHP
             | or Rails or Phoenix app with batteries included and
             | deployed by hand on a single Linode instance, beats a fancy
             | new TypeScript GraphQL Kubernetes stack on time-to-market
             | any time of the day.
        
               | pc86 wrote:
               | Honestly all the "fancy new" stuff only gives you
               | benefits at galactic scale compared to what most solo
               | folks will build. You already start well behind the curve
               | being a solo dev, so you lose out on a lot of benefits of
               | orchestration, rapid microservice deployments, etc. That
               | stuff is built for teams, not one person hacking away in
               | their home office on nights and weekends. You get all the
               | bad parts, because they can't be avoided, and none of the
               | good, because you don't have the throughput to take
               | advantage.
               | 
               | My current job has 80 or 90 devs and we have both on-prem
               | k8s, on-prem monolith, and plenty of "cloud-native" AWS
               | stuff. Everything TS, GraphQL, messaging queues, exactly
               | what you'd expect from an organization that size.
               | 
               | My side projects are all .NET MVC apps. Full-page
               | reloads, manual deployments out of Visual Studio, etc.
               | The only excuse for me to go the TS etc. route would be
               | if that was the only thing I knew how to do, and honestly
               | with as much as I've heard from folks like Tony and
               | Pieter, if I was green now and only knew TS, I'd probably
               | be learning PHP and Laravel.
        
               | dinvlad wrote:
               | I'm not even sure solo is at a disadvantage here - on the
               | contrary, regular companies are bogged down by a massive
               | tech pit, because of which they can't move fast, and only
               | keep adding to that according to Conway's law.
               | 
               | Imho 90% of 90-developer companies out there could be
               | replaced by 1-2 devs working same hours but more
               | efficiently with a more efficient stack. I'm not even
               | joking!
        
         | bruce511 wrote:
         | All our lives we're told that skills matter. Society will
         | reward those who are most skilled.
         | 
         | Inevitably groups form around a skill, programmers hang around
         | programmers and so on. Since programmers "create" all the value
         | we believe we should get paid the most etc.
         | 
         | Alas schools emphasise "hard" skills (programming, math,
         | doctors, lawyers etc) and those are all good jobs that make
         | decent money. They ignore "soft" skills like selling,
         | marketing, and so on.
         | 
         | In truth sales and marketing are orders of magnitude more
         | valuable, and their pay reflects that. There are a lot of
         | pharma reps, realtors, insurance salesman that earn mega bucks.
         | 
         | This is not something the average hacker wants to hear. I
         | expect to get down-voted for saying it. But if you're reading
         | this, and you're thinking of starting out on your own, then I
         | recommend you consider;
         | 
         | Who will you sell to? How will you reach them? What can they
         | afford?
         | 
         | Only then start thinking about what to make.
        
           | AussieWog93 wrote:
           | >In truth sales and marketing are orders of magnitude more
           | valuable
           | 
           | As someone who's been on both sides of the fence, this isn't
           | true either.
           | 
           | Both engineering and sales are important, and there are
           | probably as many entrepreneurs who have failed by spending
           | all their time marketing and selling a shit product as there
           | are those who get bogged down in technical minutiae.
        
           | Aurornis wrote:
           | > Inevitably groups form around a skill, programmers hang
           | around programmers and so on. Since programmers "create" all
           | the value we believe we should get paid the most etc.
           | 
           | Programmers do get paid a lot, relatively speaking.
           | 
           | The disconnect is that programming and creating a business
           | are different skills.
           | 
           | There are occasional examples of someone programming a thing
           | so useful that it sells itself, but they are extremely rare.
           | Most of these success stories come with major marketing
           | attached, although it's often hidden. In this case the person
           | was marketing through Twitter, including promoted Tweets.
           | It's not mentioned in the article, but the _business_ is more
           | about cultivating a social media presence and getting a
           | fractional percentage of them to convert into sales.
           | 
           | There's nothing wrong with this, of course! However, the
           | marketing and personal brand angle are often overlooked by
           | indie hackers who think they're going to make a great
           | business that people will just discover randomly and pay them
           | for.
           | 
           | One of the best examples would be the indie hacker who first
           | got a lot of attention for his job board business. There have
           | been hundreds of indie hacker job boards popping up ever
           | since, but none of them get the same traction as the person
           | who built it as a Twitter sensation. The Twitter presence and
           | ensuing brand recognition was a key part of the business, but
           | it gets overlooked by people who are just wowed by the MRR
           | numbers.
        
           | throwing_away wrote:
           | > All our lives we're told that skills matter. Society will
           | reward those who are most skilled.
           | 
           | Remember, kids: you don't get what you deserve -- you get
           | what you negotiate.
        
         | jart wrote:
         | > at the end of the day, we're trying to exchange useful
         | products for money
         | 
         | If you're just trying to make money, then you shouldn't call
         | yourself a hacker.
        
           | hbien wrote:
           | >> at the end of the day, we're trying to exchange useful
           | products for money
           | 
           | > If you're just trying to make money, then you shouldn't
           | call yourself a hacker.
           | 
           | I hate gatekeeping like this.
           | 
           | For anyone who needs to hear it: you don't need to be a
           | starving artist. You are not a sell-out for wanting to
           | exchange useful products for money. You can call yourself a
           | hacker.
        
             | smokel wrote:
             | Or perhaps the advice was well-intended, because the term
             | "hacker" has a negative connotation for most people?
        
               | hbien wrote:
               | Ty for the benefit of the doubt and seeing the best in
               | others :)
        
               | [deleted]
        
           | tomcam wrote:
           | > If you're just trying to make money, then you shouldn't
           | call yourself a hacker.
           | 
           | jart is one of my heroes but strong disagree here. Not sure
           | why we can call ourselves progressive or trans or feminist
           | whether or not we are trying to scrape by. But hacker? Heaven
           | forfend.
        
           | DantesKite wrote:
           | Since when did financial success invalidate technical
           | expertise?
        
         | that_guy_iain wrote:
         | > This guy knows how to market and ship product. I've seen him
         | pop up a few times on indiehackers.com and social media. His
         | "brand" is super simple to understand, which helps gain
         | followers. He knows marketing.
         | 
         | I think it boils down to one thing. He built a tool
         | specifically to market on Twitter, it worked well, it got
         | traction because of how well it worked. His main trick was to
         | show up every day and show what he was working on. Which works
         | well for indie hackers on Twitter.
         | 
         | Alot of his marketing efforts is look at how well I'm doing,
         | he's seen that this has worked and has repeated it repeatedly.
         | Can't blame the guy. The only big story from him that wasn't a
         | success story was him writing about how the twitter API pricing
         | really cost him big time.
        
           | laserDinosaur wrote:
           | >I think it boils down to one thing. He built a tool
           | specifically to market on Twitter, it worked well, it got
           | traction because of how well it worked.
           | 
           | I remember about 6 years ago seeing an small indie studio
           | talking about how, when they were starting their next
           | project, they posted 10 second gameplay gifs of games that
           | didn't exist yet every week on twitter. They'd track the
           | reactions they got from the gif, then try one or two more of
           | the same game to see if it's consistent. They ended up with
           | the most traffic towards some kind of airship management
           | game, and it ended up doing extremely well for them once
           | released. But the youtube comments where he was explaining
           | his process post-release were LIVID. They were furious that
           | it was such a cold, calculated commercialized process - but
           | hey that's business.
        
           | jorgesborges wrote:
           | You can't blame the guy?! What blame is there to find in
           | being successful? What "trick" is there in adhering to a
           | successful marketing strategy?
        
             | that_guy_iain wrote:
             | Many would blame people for constantly bragging. Bragging
             | is generally looked down upon. He isn't really sharing any
             | tips or tricks. He's literally just saying "Look at how
             | well I'm doing" in any other scenario there wouldn't be so
             | much acceptance to it.
        
         | tbbfjotllf wrote:
         | If you don't know how to sell, There's no point in
         | worrying/focusing too much on the engineering side. While the
         | engineering side is Important, People have to buy the product
         | first for you to be able to earn anything.
        
         | matsemann wrote:
         | [flagged]
        
         | konschubert wrote:
         | Agreed. I make an e-paper calendar with google sync and
         | everytime I talk about it, people love it.
         | 
         | But it's so, so hard to find a scalable way to market it.
         | Landing pages, photos, ads. All that stuff is very important
         | and genuinely super hard.
        
         | report-to-trees wrote:
         | I think the initial reaction of many (myself included) is
         | pretty negative just based on the niche these products fall
         | into. Something about a Twitter Influencer selling various
         | products to other Twitter Influencers to manage their own
         | business hyping is a bit off putting.
         | 
         | After some reflection I don't think this is better or worse
         | than any other niche you might market towards.
        
           | allenu wrote:
           | That's fair. My initial reaction on just seeing the headline
           | was "Oh, I wonder what indie dev-focused tool this guy made."
           | It's definitely a cliche now to see someone going into the
           | solo SaaS business and then pivoting to being an influencer
           | or someone selling "tools" to help other solopreneurs.
        
         | finite_depth wrote:
         | [dead]
        
         | meiraleal wrote:
         | > A lot of people who try to go from being a dev to
         | entrepreneur focus entirely too much on the engineering side
         | (I'm guilty of that) and think that what matters most is the
         | product and how well it's made.
         | 
         | This is important, at least for me. Some people can be
         | confident without backing or just fake confidence, some people
         | can't. It is a natural process to take a long time building the
         | right abstractions and just then get into marketing mode, when
         | you have a solid platform to back your confidence.
        
         | aragonite wrote:
         | There are two kinds of jealousy, the motivating kind and the
         | demotivating kind. For example, most folks here are probably
         | somewhat jealous of how rich Linus Torvald is, but this kind of
         | jealousy motivates one to perfect one's craft and pursue
         | ambitious projects. The story posted here tends to generate the
         | kind of jealousy that demotivates. I think that's where the
         | negativity comes from.
        
       | EddTheSDET wrote:
       | Hackernews seems overly critical and anti-"hacker" nowadays (new
       | acc but been around for years). Anyone have a guess why that's
       | the case? Influx of new users?
        
         | [deleted]
        
         | [deleted]
        
         | elboru wrote:
         | I've also been around for years, but I don't see it as a recent
         | phenomenon. I've noticed that usually most top comments (for
         | most topics) contain contra-arguments, or critical comments of
         | any sort against the article. Sometimes it's useful to learn
         | about other perspectives, but often it feels forced or just
         | plain negative/ego inspired. I could go back years and check
         | old posts and notice that same trend. One famous example is the
         | Dropbox post.
        
           | dang wrote:
           | > most top comments (for most topics) contain contra-
           | arguments, or critical comments of any sort against the
           | article
           | 
           | That's true until the top comments start objecting to the
           | objections. The current thread is a clear example. I call it
           | the contrarian dynamic: https://hn.algolia.com/?dateRange=all
           | &page=0&prefix=true&que.... It's a surprisingly reliable
           | phenomenon.
        
           | braza wrote:
           | I think this is the beauty of HN: having people that does not
           | share the hive mind from Social Media, edgy comments,
           | contrarians, insiders, builders and people that reflects over
           | the topics posted here.
        
         | satvikpendem wrote:
         | New users are more likely to be positive, actually. HN has
         | always been more negative, it even has the infamous Dropbox
         | comment by BrandonM.
        
           | lylejantzi3rd wrote:
           | I'm also guessing the bounce rate on HN is pretty high. New
           | users come in, see a post like this where the top 5 posts are
           | all long and very negative, and they bounce. Who wants to
           | stick around for that? Other people who like to post negative
           | comments. It's a self-reinforcing cycle.
        
         | sph wrote:
         | The vast majority of people in here are posers, i.e. not
         | hackers in the old-school computer wiz sense, nor hackers in
         | the Paul Graham sense.
         | 
         | HN has gone mainstream a decade ago. Now we've got the same
         | audience of Ars Technica and r/technology.
        
         | greatpostman wrote:
         | General bitter people stuck in the 9 to 5 grind
        
       | hubraumhugo wrote:
       | Business advice is often just someone handing you their winning
       | lottery ticket. It worked perfectly for them but will probably be
       | totally useless and not repeatable for you.
        
       | arthurofbabylon wrote:
       | I am really fed up with this kind of indie hacker story.
       | 
       | MMR updates are superficial. Weak signal. I'm confident most are
       | absent of critical info and some are entirely made up. I don't
       | disbelieve anyone in particular, but when a mechanism of virality
       | proliferates, it often gets deployed without the backing
       | substance.
       | 
       | "How I XYZ" around money is similarly misleading. Most
       | entrepreneurs I know cannot recreate their own success - when
       | they set out on a new venture, they need to look with fresh eyes,
       | invent some new techniques, and discard a lot of methods that
       | previously worked. If entrepreneurs aren't even able to reuse
       | their own "how I xyz," then how will a stranger with even less
       | nuance be able to learn or apply much from the blog post? Again,
       | some of these stories have great lessons, but as a category I
       | believe they are more noise than signal.
       | 
       | Finally, the sheer obsession with money saddens me. The great
       | entrepreneurs of our world are hardly motivated by money - to
       | them, money is a tool that they factor in as they work to realize
       | a vision, not an end goal. How ethically/morally impoverished is
       | this technical class to be so obsessed with money? There's a term
       | for this - greed. I know that a lot of jobs suck, a lot of stuff
       | in life is expensive, we need money to do a lot of basic things,
       | etcetera. But money is not the only solution, and more money is
       | not an even better solution. I don't think this incessant
       | messaging around money is virtuous - I think it is both a product
       | of greed and a means of harnessing the greed in others. (And
       | where are the entrepreneurs bragging about impact?)
       | 
       | (For the record, I am not jealous - I make my money doing
       | literally whatever I want, on projects that I find much more
       | exciting, with ample time left over for nature walks, rock
       | climbing, reading, and more. Unlike these authors, the money I
       | make is not the most interesting part of my story.)
        
         | ncallaway wrote:
         | > For the record, I am not jealous - I make my money doing
         | literally whatever I want, on projects that I find much more
         | exciting, with ample time left over for nature walks, rock
         | climbing, reading, and more. Unlike these authors, the money I
         | make is not the most interesting part of my story
         | 
         | Frankly, I think you're being incredibly rude to assume that
         | because someone shared their story on a topic, then it must be
         | their entire identity. It's just so presumptuous to assume that
         | the author or authors of these pieces have nothing else in
         | their lives of value, because they decided to share this piece
         | of their life.
         | 
         | There's a lot in your comment I agree with, but this note
         | struck me as just... extremely uncharitable, presumptuous, and
         | rude.
        
           | zedadex wrote:
           | Yeah, their comment read as incredibly privileged, and that
           | paragraph pretty much said what they didn't have to
        
           | williamtrask wrote:
           | To be fair. The title of the post only focuses on money and
           | completely ignores whether the work has any real value to
           | themself or society. Kindof implies pretty strongly "their
           | identity".
        
             | ncallaway wrote:
             | > Kindof implies pretty strongly "their identity".
             | 
             | Respectfully, it doesn't, I don't think you're being fair,
             | and I think saying it does is rude and presumptuous.
             | 
             | It pretty strongly implies "what they chose to write a blog
             | post about".
             | 
             | If, in the blog post they described focusing on nothing
             | else but money, I'd agree with you. But they don't.
             | 
             | > I still want to get more revenue, but I realized that
             | this is a moving goalpost, and it will never stop. $10K,
             | then $20K, then $50K. I knew I would never satisfied.
             | 
             | > It's much better to work and play at the same time.
             | 
             | > So I traveled. I went for a trip around Vietnam.
             | 
             | > My average working hours during this period was about 4
             | hours/day. I still tweet a lot
             | 
             | Clearly there's more to this person than doing nothing but
             | focusing on money. Just because they chose to write this
             | blog post, doesn't mean it's their entire identity.
        
             | savanaly wrote:
             | No it doesn't? They just chose to write a tight, focused
             | post. Rather than an autobiography. If they had written a
             | larger sweeping piece focusing on all their hobbies and
             | aspirations and well as their successful business people
             | would still be salty in the comments.
        
               | williamtrask wrote:
               | Devils advocate, if the post was about building an open
               | source non-profit with that level of financial success I
               | don't think there would be so much salt.
        
           | blantonl wrote:
           | I think the point is that it seems like these days every time
           | someone get's lucky with a couple SAAS / Apps they've
           | released they've got to author a blog post how how they
           | climbed the mountain. At some point the playbook seems more
           | like self-promotion than it does anything else.
           | 
           | And that's fine, no one should be ashamed of their success.
           | But it is also OK to point out what's going on and that's
           | what the OP is doing.
        
             | yieldcrv wrote:
             | I think it's a mystical part of the software career path
             | and useful to write about
             | 
             | He said he took risks because he was unencumbered, he
             | waited till the ideal time to strike and did and it has
             | more success than his employment offered financially and
             | fulfillment wise
             | 
             | Who cares that his blogging is intrinsically tied to his
             | growth hacking
             | 
             | This same standard is not levied on every Stanford dropout
             | that sold shares of a pre-revenue idea to their VC
             | neighbors for $20 million dollars
             | 
             | What are you all even bickering about
        
         | HeyLaughingBoy wrote:
         | I find these stories somewhat inspirational but generally
         | lacking anything actionable. What is far more interesting is
         | the stories of people who detail the longer road. How they
         | started, problems and setbacks they encountered, why business X
         | failed or was shutdown, how they used the lessons learned to
         | build the next business, how they recognized opportunities and
         | which ones they were able to take advantage of and which ones
         | they had to pass up, and so on...
         | 
         | There's someone on twitter (I think it's The Gas Station Guy)
         | who talked about having to fire sale a business that was worth
         | close to $1M for $60,000 to a competitor because he was out of
         | cash and desperate. How you get to that stage and how you
         | recovered from it is far more interesting to me than these "0
         | to $XXX in 18 months" stories.
        
         | cj wrote:
         | Sure, but this is a forum run by a bunch of startup founders
         | and a startup VC.
         | 
         | MRR is not a weak signal.
         | 
         | If anything, I'd love to see more stories like this and less
         | stories from popular media like NPR, Gizmodo, and NY Times (all
         | 3 on the front page right now).
        
         | eb0la wrote:
         | Maybe I am a very sceptical person... but every time I see a
         | similar story I can't help thinking about survivorship bias.
        
         | shw1n wrote:
         | This is a strangely bitter take on someone sharing their
         | business journey.
         | 
         | Sure, someone can make up their MRR, just like anyone sharing
         | any personal story of theirs can make anything up.
         | 
         | But in a world full of wantrepreneurs and pseudo-intellectuals,
         | revenue/profits is the best "objective" measure of a business'
         | progress
         | 
         | Wanting money also does not necessarily correlate to greed, it
         | can also correlate to desiring freedom in a world with bills
         | and expenses
        
         | brigadier132 wrote:
         | This reeks of moral superiority, you probably consider yourself
         | to be a non-judgmental person too. Even if they were purely
         | money driven, why is it bad for this person to have sought out
         | money by creating a tool used by many that improves people's
         | lives? It's not like this guy is a financier or middleman just
         | pushing numbers around and taking a percent on every
         | transaction.
         | 
         | I'd think that someone with the ability to live and walk around
         | in nature would not be so critical of others.
        
         | aunty_helen wrote:
         | Sorry but you can't fall downhill into 45k a month. You also
         | can't write down a cake recipe for 45k a month like you seem to
         | be expecting.
         | 
         | As someone who, over the last two years, has created a more
         | modest 5 figure MRR business, I can assure you, you don't know
         | what you're talking about.
         | 
         | It takes a lot of skill and understanding of the market and
         | market forces to be this successful. Being able to do the same
         | thing again and get the same results is exactly what these
         | people are not trying to do.
         | 
         | There seems to be some disconnect between what you think would
         | make a successful business and what people who are making
         | successful businesses do.
         | 
         | If I was to start again today and do the same thing, I would
         | fail. If I wrote down what I did and someone else tried it,
         | they would fail. The market has moved on since then and so
         | every day when I get out of bed, I need to get my work done,
         | manage my team and plan for tomorrow.
         | 
         | And after all this, my little MRR is an important metric
         | because it shows success and because it's something that I've
         | worked the hardest in my life for.
         | 
         | Best of luck for your nature walks, people get to chose what
         | they do in life.
        
           | williamtrask wrote:
           | Care to comment on the idea that $ is over celebrated as a
           | metric of success? That seemed like a bigger point.
        
             | aunty_helen wrote:
             | $ or in this case MRR, is the easiest comparable thing. The
             | question "How big is your agency/business?" Is often very
             | nuanced and tedious to explain.
             | 
             | It would probably take me 30+ seconds of boring
             | conversation to get to the point. Humans optimize and now
             | you have $xx / month. It's easy to understand exactly where
             | I am in my journey, how much "stuff" goes on in the day to
             | day and the types of problems I have.
             | 
             | I like talking to people that are doing six figures a
             | month, it gives me insight into the problems that I hope to
             | one day have. Like a child looking up to their bigger
             | brother. But also, they're often very direct and insightful
             | with the problems that I'm dealing with.
             | 
             | Not like they have the cake recipe I'm trying to make, but
             | they can adapt their advice to my experience and tell me
             | what temperature I should set my oven.
        
             | thegrim33 wrote:
             | What else would you even measure? How much other people
             | love what you made? The fact that lots of people pay you
             | for it measures that. How much what you made helps other
             | people? The fact that lots of people pay you for it
             | measures that. How much you're able to contribute to good
             | causes? How much money you make influences that. Money is a
             | tool, it's created and traded with others as a means of
             | exchange. If you make something valuable, you are given
             | money for it, which you can use to make claims on the
             | output of other people's work. There's no grand evil
             | conspiracy here.
        
           | [deleted]
        
           | didibus wrote:
           | Their hiatus on the whole greed thing appart, I think they
           | meant the same as what you said?
           | 
           | That there's no lessons to learn, because doing the same
           | thing again wouldn't work. And if even the person who
           | succeeded first hand would fail to reproduce their own
           | success a second time, then those who are just reading about
           | it have even less of a chance to be successful with that
           | advice.
           | 
           | I think that's interesting to explore. I do wonder if it's
           | true or not. There does exist some serial entrepreneurs that
           | did manage to bootstrap many successful business after all.
           | 
           | Also I think the OP is more annoyed at the constant
           | publication about "how I achieved financial success", because
           | it kinds of gives out this illusion to others that they can
           | as well, or that this is the ultimate achievement in life.
        
             | somsak2 wrote:
             | >"how I achieved financial success", because it kinds of
             | gives out this illusion to others that they can as well
             | 
             | Why do you think this is unachievable for others?
        
             | aunty_helen wrote:
             | I appreciate your comment and understand your point of
             | view.
             | 
             | What people that want a guide to money (aka reading self
             | help "how to make a million dollars in 100 days" books)
             | don't understand is that the lessons aren't a formula. My
             | feeling for the commenter I originally replied to is
             | therein lies a source of misunderstanding and frustration.
             | 
             | Being an entrepreneur is a skill. There are some very good
             | serial entrepreneurs but they've all had 10x as many
             | failures as their handful of successes.
             | 
             | Reading someone else's story isn't to be taken as a lesson
             | of what to do to get to any MRR. It's a series of data
             | points to be mused over.
             | 
             | Enough data points, along with time in the game
             | (persistence, market viability, base level competence and
             | work ethic) and you will start to have larger and larger
             | successes.
        
             | kanbara wrote:
             | funnily, the poster now works 4hrs/day and has a team, so
             | they've become a capitalist in an extremely low cola
             | country and can do whatever they want.
             | 
             | not saying they dont want to hack still, but as they said,
             | there's no end to the limit, and ramen profitability wasnt
             | enough
        
         | lifechoseme123 wrote:
         | I agree.
         | 
         | Survivorship bias makes me say "I want to see the stories of
         | all the solopreneurs who failed."
         | 
         | HN-- Please share more failure stories. I want to balance the
         | optimistic fun hype with pragmatic realism.
         | 
         | I say this as a nascent "solopreneur" (I don't like that word)
         | who is getting his agency & first product off the ground at the
         | moment.
        
           | trashface wrote:
           | Failure reporting in. We can't actually post all the
           | failures, or even the interesting ones, because the site
           | would be overwhelmed and crash.
        
         | nico_h wrote:
         | Where is the greed???
         | 
         | This article articulates pretty well everything i've read in
         | all the wantreprenarial / bootstrap articles i've read, which
         | is summed up as "build a following, ride rising trends, iterate
         | fast".(and dump things that slow you down / have peaked) This
         | article is in line with the build a following, and shows which
         | rising trend he's riding.
         | 
         | The part about the money irking you seems to come from a place
         | of incredible privilege. He earned his independence and is
         | selling a non-essential product on the free market, before B2B
         | powerhouses move in. He shares what he's done and experienced
         | with the community and also hired employees.
         | 
         | He escaped the 9-5 and says he's only working part time, which
         | allows him to do the non work things you mentioned though he
         | prefers surfing travelling and gaming to your rock climbing and
         | nature walk.
         | 
         | The article is not even behind a paywall or part of a bootstrap
         | course, so again where is the greed?
         | 
         | More power to him.
        
           | [deleted]
        
         | patrec wrote:
         | So what _is_ the most interesting part of your story?
        
         | ohrlly wrote:
         | That's awfully judgemental, calling people who care about money
         | "greedy," no?
         | 
         | I think your ingrained views around money and greed are
         | preventing you from presenting a fair perspective. The author
         | has something like 4 successful products, so the problem around
         | reproducibility is... irrelevant.
         | 
         | And the idea of great entrepreneurs not being motivated by
         | money... I mean, ok, maybe give some evidence. I think you'll
         | find many people have 2 reasons for doing something, the nice
         | "non-greedy" one they tell everyone and some seem to take a
         | face value, and the underlying one.
        
         | RyeCombinator wrote:
         | These stories are reminding me of the "Doctors hate this one
         | trick!" Ads in the 90s. Or the influencers who start selling
         | content, dropshipping tricks or ebooks on how they have
         | succeeded.
         | 
         | There's a lot of merit for entrepreneurs sharing their journey,
         | like a lot of the other comments here I just wished it was less
         | about being "successful" or making money.
        
         | charles_f wrote:
         | > Finally, the sheer obsession with money saddens me. The great
         | entrepreneurs of our world are hardly motivated by money - to
         | them, money is a tool that they factor in as they work to
         | realize a vision, not an end goal.
         | 
         | Is often a post rationalization.
         | 
         | Not everyone has to be, or has to seek to be a great
         | entrepreneur. A lot of people, myself included, want to just go
         | by and have a happy life. A new business doesn't have to
         | ambition being a game changer, and I actually quite like the
         | approach of building several small marginally successful
         | products. True, this is not a recipe, and there's always a luck
         | factor, but at least the author is sharing his story, whatever
         | their own design behind this was.
        
         | whiplash451 wrote:
         | I am not an indie hacker and I find this story great. The
         | author is genuine and shares interesting insights. The tone is
         | humble. He recognizes himself that MRR is a risky metric and
         | that you need to keep building new products all the time.
         | 
         | Finally, the "sheer obsession with money" is not at all what
         | comes across in the post. A lot of it is about lifestyle
         | topics, making news friends, etc.
         | 
         | Honestly, I find your comment completely out of touch with the
         | article.
        
         | encoderer wrote:
         | It's money-focused because that is what people want to read.
         | 
         | I've been running a small successful software business for 10
         | years and we've posted here, Twitter, everywhere over the
         | years, and nothing I write about attracts as much interest as
         | when I open the kimono and share real numbers.
         | 
         | Partly it generates feedback like yours which is cat nip for
         | social feed algorithms, but I think mainly people just really
         | like personal details about others lives and businesses.
         | 
         | My advice would be to just not read these if they bother you.
        
         | michaelmrose wrote:
         | > The great entrepreneurs of our world are hardly motivated by
         | money
         | 
         | The "great" entrepreneurs of our world have always been
         | obsessed with money because it is literally the fuel and
         | lifeblood of their endeavors. Only people with a lot of money
         | can afford to pretend not to care about it while working
         | strenuously their entire life to obtain it.
         | 
         | >But money is not the only solution
         | 
         | Money is literally the only solution its the only way to buy
         | food medicine and live indoors.
         | 
         | > There's a term for this - greed
         | 
         | Greed is a natural response to a world so constructed that if
         | you stop swimming you drown. It's as natural for people to be
         | greedy as for a coyote to be hungry.
        
         | goodmunky wrote:
         | At its best, money is a terrific measure of satisfaction you've
         | provided to other people. This man builds products people like
         | and shares the story of his success for free to build an
         | audience. These are all good things. You respond with bitter
         | vitriol, that is not a good thing. If this is how you approach
         | life you will not deserve his success or money.
        
           | itsoktocry wrote:
           | > _This man builds products people like and shares the story
           | of his success for free to build an audience._
           | 
           | Maybe people are getting tired of 90% of social media content
           | being about "building an audience". Everyone is trying to
           | sell us something, all the time.
        
         | nico_h wrote:
         | Sounds to me like sour grapes from someone that's doing high
         | paying consulting but can't escape it.
        
         | zedadex wrote:
         | > Finally, the sheer obsession with money saddens me
         | 
         | You'd think they need it to live or something
        
         | yieldcrv wrote:
         | I liked this story because I've had a taste of what $45k/mo is
         | like
         | 
         | and it resonated with me how difficult this is to do as an
         | employee, I've played around with running the numbers on
         | overemployment and it is still not the same amount
         | 
         | I've done many more projects than this person and just couldn't
         | be compelled to build an audience on twitter religiously, or
         | stick to one persona! many of my ideas have incompatible crowds
         | 
         | its great for me to see examples of launching multiple projects
         | 
         | another thing that stood out is what he considers a failed
         | project has probably changed
         | 
         | he wrote off two later in the story as a footnote, but they are
         | probably viable ideas, just don't make _enough_ , for him,
         | anymore
         | 
         | it is fulfilling for me to have lifestyle flexibility and
         | capital, I've had it and it is objectively better. I can relate
         | to how this author filled in his time doing other fulfilling
         | things
        
         | meiraleal wrote:
         | > (For the record, I am not jealous - I make my money doing
         | literally whatever I want, on projects that I find much more
         | exciting, with ample time left over for nature walks, rock
         | climbing, reading, and more. Unlike these authors, the money I
         | make is not the most interesting part of my story.)
         | 
         | If this was written in the beginning, the whole thing would
         | make much more sense as you are clearly jealous.
        
         | totallywrong wrote:
         | > For the record, I am not jealous
         | 
         | You sure don't sound like it..
        
         | aatd86 wrote:
         | You should read his post. It's a good one and he acknowledges
         | what you're complaining about toward the end of it.
         | 
         | :)
        
         | monero-xmr wrote:
         | The benefit to "how I XYZ" for me is not that I can copy them.
         | It's ideally to see a path, obstacles that come, decisions that
         | were made, and try and understand why they made certain
         | decisions and took certain actions.
         | 
         | If something becomes so straightforwards that it can be
         | replicated straightforwards, the value of it becomes a product
         | of skills + time. So if I want to open a business mowing lawns,
         | this is a very commodotized and high-competition industry, so I
         | will earn a profit that is pretty much correlated to the
         | unpleasantness of the job and the time it takes. Very little
         | opportunity to earn a premium, and the only tactic is hacking
         | around how quickly I can complete each job.
         | 
         | If I want to create a brand new product from scratch (one that
         | is not glorified consulting), then it will by its definition be
         | totally unique and the journey unlike all others, including my
         | previous journeys. The best I can do is take all information I
         | can and try and make the best decisions and take the best
         | actions.
        
         | hncowardnum3 wrote:
         | Arthur, despite agreeing with your thoughts, I think it's easy
         | to not care about money when you have money that grows without
         | your time investment.
         | 
         | The rest of us have to place a dire importance on it, lest we
         | end up destitute, unemployable, homeless, and so on.
         | 
         | Though if you would like to write something up about "I made
         | enough, and now I enrich my soul with leisure and nature
         | walks," that would go further to disillusion some of the need
         | to keep getting more and more money. But publicly decrying
         | greed (and fear in greed's skin) will not achieve anything of
         | lasting value.
        
           | arthurofbabylon wrote:
           | It's not about "not caring about money." It's about not
           | letting money be so blindingly front and center that reality
           | is obscured.
           | 
           | I'm with you - we all need to be materially conscious to stay
           | alive. We can't just throw our finances to the wind. As an
           | entrepreneur, money is a particularly critical part of the
           | equation.
           | 
           | Similarly, we can't afford to be so enamored by strangers
           | making money on the internet that we fail to see 1) the
           | pitfalls, errors, and missed opportunities in their efforts
           | 2) their actual method (MRR charts are not a method) 3) the
           | gifts and opportunities of our unique situations.
        
           | itsoktocry wrote:
           | > _The rest of us have to place a dire importance on it, lest
           | we end up destitute, unemployable, homeless, and so on._
           | 
           | This article is literally about a person quitting his job to
           | do this, so it seems he's not part of "the rest of us".
        
         | Aurornis wrote:
         | > Finally, the sheer obsession with money saddens me. The great
         | entrepreneurs of our world are hardly motivated by money - to
         | them, money is a tool that they factor in as they work to
         | realize a vision, not an end goal
         | 
         | This sounds great until the bills arrive or you realize you
         | need to save extra for retirement or home buying because your
         | business's income is unpredictable.
        
           | arthurofbabylon wrote:
           | Paying bills is not greed.
        
         | blantonl wrote:
         | I concur with this assessment. I don't want to discount the
         | hard work of the author of the post, but this post could have
         | also literally been "My slot machine win: $3 to $1.2M with one
         | pull of the handle"
         | 
         | I'm under no illusions that my success has a lot to do with
         | _being in the right place at the right time, a lot of luck,_
         | and a lot of hard work.
        
           | johnfn wrote:
           | Are we reading the same article? "One pull of the handle"...
           | the guy wrote about iterating through like 10-15 (more?)
           | different ideas over the course of 2 years, with most of them
           | failing for one reason or another. Apparently, the meme that
           | success is entirely luck is so pervasive that when exact
           | evidence to the contrary is provided people still miss it.
        
             | slig wrote:
             | Seriously. There are at least four different comments on
             | this thread about how the author was lucky, is showing his
             | lottery ticket, pulled the right lever and is writing about
             | making money without doing anything.
        
         | wiseowise wrote:
         | > I make my money doing literally whatever I want, on projects
         | that I find much more exciting, with ample time left over for
         | nature walks, rock climbing, reading, and more. Unlike these
         | authors, the money I make is not the most interesting part of
         | my story.
         | 
         | Good for you, little man. How did you manage to find a moment
         | to write this spiteful comment with such an interesting life?
        
         | brunojppb wrote:
         | > I make my money doing literally whatever I want...
         | 
         | Classic take from somebody that most probably could spend their
         | entire time just fiddling with ideas, with zero worries about
         | money. Everything else was taken care of. Not everyone has this
         | luxury pal.
         | 
         | The author is plain, simple sharing his story. Can you
         | replicate his success? Who knows. But I respect him for sharing
         | this candid blog post documenting his steps.
        
           | paulryanrogers wrote:
           | Sharing is the marketing and the dream is also what they're
           | selling.
        
           | airstrike wrote:
           | Reminds me of this interview I once saw on YouTube with a
           | French heiress who said (and I paraphrase) "after reflecting
           | a lot, I've concluded that although most things in life cost
           | something, time is free" which is entirely delusional because
           | time is only free to someone who has more money than they'll
           | ever need
        
           | slig wrote:
           | I'd love to read more about how the GP can live this
           | lifestyle, maybe they can share and we all can learn and
           | replicate their journey on how to make money doing literally
           | whatever we want whist doing a lot of interesting hobbies.
        
             | arthurofbabylon wrote:
             | Here are some of the principles I like to apply ->
             | https://minimal.app/design
             | 
             | Generally my formula is about cultivating a healthy value
             | set, becoming increasingly clear minded, and trying to do
             | things that are worthwhile. I know that's vague, but those
             | are the abstract principles that work in different
             | circumstances. I've led many different lives within my life
             | - rock climbing full time, building software - and those
             | are the guiding themes that have most consistently offered
             | the greatest results.
             | 
             | (Write to me directly if you'd like me to flush out in more
             | concrete detail, including how money and service factor in,
             | how to avoid traps, what I currently struggle with, etc.)
        
               | slig wrote:
               | Thank you!
        
             | chasd00 wrote:
             | They likely sit deep in the bowels of a very large company
             | in a position shielded from the market. No expectations of
             | delivery and no accountability for failure. You don't get
             | hired into a role like that, it's the end result of a
             | multi-decade tenure where you slowly evolve into a potted
             | plant in the corner.
             | 
             | I know a handful of these at my current employer.
        
         | unmole wrote:
         | I can't tell if this is satire.
        
           | charles_f wrote:
           | Yeah I waa asking myself the same question, this is such a
           | stereotypical hn answer, but it lacks just enough emphasis to
           | make it satirical
        
           | hn_throwaway_99 wrote:
           | Yeah, it's such a bitter, and wrong, take, it seems like a
           | caricature.
           | 
           | I simply don't understand the "why is it all about money"
           | take, at all. The author isn't saying he wants to but a Rolls
           | and lots of gold chains. He simply want to make enough to be
           | able to be independent (which he succeeded), and to indulge
           | in relatively minor enjoyments, like travel.
           | 
           | "Why is it all about money?" Because some of us like both
           | independence _and_ not starving.
        
         | foooorsyth wrote:
         | Is this HackerNews or some former communist Twitter enclave?
         | Why is this mopey, undercutting, crabs-in-bucket post near the
         | top of this comments section on HN?
         | 
         | This is a website about software entrepreneurship and you don't
         | like articles about going solo and making it? Maybe find a
         | different website.
        
         | imiric wrote:
         | > There's a term for this - greed.
         | 
         | Greed? You want to lecture about greed, when 95% of tech
         | companies are _driven_ by profits, by driving the share price
         | up by any means necessary, including exploiting their users and
         | employees, being the reason for new consumer protection laws to
         | come into place and then skirting around them, tax avoidance,
         | and a million other shady tricks, all with the goal of becoming
         | a "unicorn", to go public or be acquired, and to get to do it
         | all over again.
         | 
         | This very forum is built by, around and for serial
         | entrepreneurs in this rat race, so it's a bit... rich to
         | lecture about greed on here, of all places.
         | 
         | And yet you criticize when a solo developer, without any
         | venture capital as a safety net, manages to have the success
         | entrepreneurs dream of, measured by the same measuring stick.
         | It all reads like sour grapes to me.
         | 
         | Good on OP for having the courage, persistence and skill to
         | pull this off. Why shouldn't they talk about the steps they
         | took, and the results they're seeing? We can call it
         | survivorship bias, growth hacking, luck, etc. all we want, but
         | it's encouraging to know that these stories _do_ happen.
         | 
         | Achieving financial independence by building something people
         | want to pay for, instead of relying on the usual advertising
         | and VC get-rich-quick schemes, should be applauded.
        
           | dooraven wrote:
           | Also this is just lol
           | 
           | > The great entrepreneurs of our world are hardly motivated
           | by money
           | 
           | Yeah come on like Bezos, Musk, Zuckerberg, Gates, Hoffman etc
           | aren't motivated by money lol.
           | 
           | For a forum created by an accelerator, it is weirdly anti-
           | success.
        
             | williamtrask wrote:
             | Fwiw I don't think those are "the great entrepreneurs".
             | They're rich and famous, yes, but "THE great
             | entrepreneurs"?. I'd prefer Tesla, Jobs, and even JCR
             | Licklider over them.
        
               | dooraven wrote:
               | are you confusing inventors and entrepreneurs? Cause no
               | way you'd consider Tesla a great entrepreneur, he died
               | penniless and JCR Licklider same thing - great inventor
               | and innovator yeah. Great Entrepreneur no.
               | 
               | Of the 3 you listed only Jobs qualifies.
        
             | rpastuszak wrote:
             | FWIW, none of those people are whom I'd consider great
             | entrepreneurs.
        
               | dooraven wrote:
               | please name some then
        
             | eertami wrote:
             | Are these people entrepreneurs? What risks did they take. I
             | wager almost none, they were fine whatever happened.
        
               | somsak2 wrote:
               | How would you define an entrepreneurs? I think risk-
               | taking correlates with entrepreneurship, but I don't
               | think I'd use it in a definition.
        
             | blantonl wrote:
             | I think the issue is there's this undercurrent of self-
             | promotion with these types of posts. Just like the people
             | 20 years ago who would post their $20K adsense checks on
             | their blog posts saying "you too can be successful like me
             | (FLEX)"
        
               | zpeti wrote:
               | Did you ever think these people want some feedback and
               | admiration and recognition for what they've done? Being a
               | solopreneur is really really lonely.
               | 
               | And no one cares what you are doing. Posts like this are
               | about getting recognition. Making $42k a month doesn't
               | actually get you any recognition by itself. Maybe buying
               | champagne in a club from it does, but a lot of people
               | don't like that kind of attention.
               | 
               | People on HN are just so resentful and want to see the
               | bad in posts like this it's really sad.
        
             | amelius wrote:
             | > For a forum created by an accelerator, it is weirdly
             | anti-success.
             | 
             | It's not anti-success. HN applauds anyone making millions
             | by doing real hard work that benefits everybody. What's
             | frowned upon are these look-I-did-nothing-but-still-made-
             | it-big stories.
        
               | imiric wrote:
               | > What's frowned upon are these look-I-did-nothing-but-
               | still-made-it-big stories.
               | 
               | Seven years of acquiring skills in different domains, and
               | two years of applying those skills, learning more along
               | the way, grinding, failing, trying again, and building
               | several successful products people are willing to pay for
               | is "doing nothing"? What a ridiculous take.
               | 
               | People get rich nowadays by manipulating virtual numbers
               | on screens, based on speculation and pure luck, which is
               | much closer to "doing nothing", and we enthusiastically
               | celebrate their success, yet someone uses their skills to
               | build and sell products to people that enjoy using them,
               | and we label them as lucky, lazy and show-offs. #smh
        
               | satvikpendem wrote:
               | They made something people want, the motto of this
               | forum's accelerator, but when it's not something _you 'd_
               | want, then it's not "real hard work," apparently.
        
               | PUSH_AX wrote:
               | Ah ok, some success is ok, some is not.
        
               | amelius wrote:
               | Just like some statements are ok, some are not.
        
           | aramattamara wrote:
           | > 95% of tech companies are _driven_ by profits
           | 
           | They are obliged to, by definition. Unlike non-profit or
           | public-benefit companies, commercial companies must maximize
           | profits for shareholders, otherwise they might be prosecuted
           | by law.
        
           | thelastparadise wrote:
           | Most non-VC founders I've ever met start with the humbe goal
           | of earning a living and feeding their family (and, of course,
           | building a product that the market needs).
           | 
           | Definitely see more greed on the VC side and in more mature
           | companies, especially when PE or acquisitions come into play.
        
           | demondemidi wrote:
           | What is your position? You're bashing the reply for not
           | complaining about all greed, is that it? Like somehow the OP
           | didn't go far enough? I'm struggling to understand your
           | response, maybe it is to defend greed?
        
             | cj wrote:
             | The juxtaposition of a entrepreneur recounting his
             | experience building/selling products, with the original
             | commenter criticizing entrepreneurs for being greedy,
             | alongside of stories/comments every week here complaining
             | about how we aren't paid enough in tech and how it's
             | immoral to ask tech workers to drive to an office is quite
             | ironic.
             | 
             | He has a point.. HN is full of greed (or lack of
             | appreciation for the privilege most of us have) and
             | criticizing a solo bootstrapped entrepreneur for greed
             | feels completely misplaced.
             | 
             | To a certain extent, yes, let's defend and embrace greed
             | when the outcome is a solo entrepreneur doing cool things
             | and sharing the experience publicly.
        
               | demondemidi wrote:
               | > To a certain extent, yes, let's defend and embrace
               | greed
               | 
               | No, let's not do this. That's literally the root of
               | inequity that is rotting western culture. Put down the
               | Ayn Rand and starting thinking about more than your
               | /r/wsb fantasies of become a wolf of wallstreet or an
               | elon musk. Cultures, cities, and nations' people are
               | dying because of this callous attitude.
        
             | imiric wrote:
             | I'm criticizing the hipocrisy of denouncing greed while
             | being part of the tech industry, especially on this forum,
             | and the accusation that the author is guilty of it, based
             | on nothing but a post about a successful entrepreneurship
             | journey taken on "hard mode" (being a solo founder with no
             | VC backing or advertising scam business models).
             | 
             | This is a success story we should all celebrate in this
             | community, and it pains me to see this type of response at
             | the top of the comment section.
        
               | iancmceachern wrote:
               | I dont think all "success stories" should be celebrated.
               | I think that's what the commenter was trying to
               | highlight.
               | 
               | There is such a thing as toxic productivity advice, the
               | internet is full of it. It's easy to spot for me now,
               | because I've noticed a few common threads. 1- The writing
               | typically focuses on how much money the person makes 2-
               | how little they have to work now or how little they had
               | to work to get it and 3- How little time it took.
               | 
               | In my career, business, etc. I've learned the exact
               | opposite. I would give the exact opposite advice for
               | people looking to be successful in their lives and
               | careers: 1- Don't focus on how much money you make, but
               | how much value you add to the world and those around you.
               | As you keep investing in your community, it will pay you
               | back dividends right when you need it most. 2- Work hard,
               | even when mo one is watching. Work hard for yourself, no
               | one else. 3- Don't rush things, sometimes taking an extra
               | month to build your business infrastructure properly
               | could save you millions in the future.
               | 
               | In one sentence: It's not helpful for me personally for
               | this guy to boast about how much he makes, how little he
               | works, and how quickly he did it. What would be helpful
               | is for him to remove all the concrete numbers
               | ($45k/month, etc.) and boasting which only serves to put
               | up my defenses and force me to start off in a position of
               | comparison. Then he could just have simple prose about
               | things he thinks are helpful that he learned along the
               | way, simple information like a technical paper, not ad
               | copy.
               | 
               | This, and other content like it, serves them, not me.
               | I've found that limiting or even completely restricting
               | my consumption of this kind of content for the latter, is
               | better for me.
        
               | imiric wrote:
               | > I dont think all "success stories" should be
               | celebrated.
               | 
               | I agree, and I never said so.
               | 
               | I get the perspective of being jaded by vapid success
               | stories of "here's how I got rich, buy my book/merch/MLM
               | and you can get rich too", but this is far from being the
               | case here.
               | 
               | If you read the article, the author clearly states they
               | were lucky several times, and towards the end:
               | 
               | > There is no formula to guarantee success.
               | 
               | This is not someone boasting of their success, or saying
               | there's a quick and foolproof way to reach it, but
               | sharing their journey with others and hoping it inspires
               | people, in the same way they were inspired by similar
               | stories.
               | 
               | > how little they have to work now or how little they had
               | to work to get it
               | 
               | This was a 2 year journey, where at some point they were
               | working 12 and 16 hours a day, and they said it took a
               | toll on their personal and social life, so this is hardly
               | working little, and having no sacrifices. If they now get
               | to enjoy working 4 hours a day, and taking many days off,
               | then that's a notable reward they get to enjoy from their
               | previous hard work.
               | 
               | We should all be thankful that we live in an age where
               | such a work/life balance is even possible. Our ancestors
               | had to do back-breaking labour for 18 hours a day, or
               | work a dead-end office job for their entire lives
               | enriching someone else just so they could earn the right
               | to a meager existence when they retire. Yet we live in a
               | time when computers enable us to not think about our
               | finances, and to do work we actually enjoy doing, rather
               | than because we have to in order to subsist.
               | 
               | _This_ is the future technology promised us, where
               | everyone gets to work less and enjoy life more, yet most
               | of us are still stuck in industries with the same grind
               | mentality from 100 years ago. Let's not criticize being
               | able to work less.
               | 
               | > How little time it took.
               | 
               | They invested 7 years into their career, and did hard
               | work for 2 years, with several failures along the way, so
               | this is not an insignificant amount of time. It's
               | certainly impressive what they've accomplished in 2
               | years, but this is not an overnight success story. How
               | long would they have to have done "hard" work for their
               | story to hold water?
               | 
               | > In one sentence: It's not helpful for me personally for
               | this guy to boast about how much he makes, how little he
               | works, and how quickly he did it.
               | 
               | I mean, that's your preference, sure. But companies are
               | measured by their finances, and it's difficult to talk
               | about growth towards financial independence without
               | mentioning numbers. If they were discussing their fitness
               | journey, they would need to mention their weight and
               | exercise statistics, so I don't see how this is any
               | different.
               | 
               | > This, and other content like it, serves them, not me.
               | 
               | Again, it's your opinion, and that's fine, but myself and
               | many others find it very interesting to hear about
               | someone else's road to "success". We don't need to be so
               | cynical about their intentions just because it fits some
               | preconceived notions about this type of content.
        
               | iancmceachern wrote:
               | >I mean, that's your preference, sure. But companies are
               | measured by their finances, and it's difficult to talk
               | about growth towards financial independence without
               | mentioning numbers. If they were discussing their fitness
               | journey, they would need to mention their weight and
               | exercise statistics, so I don't see how this is any
               | different
               | 
               | This is exactly what I'm trying to highlight. While this
               | kind of behavior seems normal or common in this community
               | its not really in the greater world.
               | 
               | My plumber has done real well for himself, has dozens of
               | people working for him, successful. He does not have
               | articles on his website about how much he makes in a
               | month, and how many hours he works when. He does have
               | articles about the big name job he just landed, local
               | building code committees he's on, and the little league
               | baseball team he sponsors. Oh, and some plumbing tips and
               | tricks.
               | 
               | My proctologist is similar. His website talks mostly
               | about proctology. I bet he makes a lot, but he doesn't
               | really talk publicly about it. That would be tacky.
               | 
               | In this community for some reason it's popular to say
               | "look at how much money I make, look at all the bridges
               | I've burned along the way, look at how I was way out of
               | balance one way then the other, etc.". I get it, this was
               | their journey. I'm not trying to say anything about them
               | or there journey.
               | 
               | I think for every successful person like this there is
               | another who did it a more "in balance" way. Those voices
               | don't seem to come through so clearly, that's all I'm
               | saying. I think it would benefit those in that second
               | bucket to hear more stories about people like them being
               | successful.
        
               | imiric wrote:
               | Financial independence is a big deal, though. Especially
               | for people living in poorer areas of the world, where the
               | majority of the population is struggling to get by. This
               | type of content, where someone shares their legitimate
               | road to FI instead of using some get-rich-quick scheme is
               | a big deal. It's very insightful, and inspires many to
               | want to do the same, which is a good thing.
               | 
               | I'm sure that if your plumber or proctologist shared
               | their journeys this openly that others would find it
               | helpful as well. Mentioning incomes can be tacky, and I
               | too scowl whenever someone boasts about theirs, but this
               | article didn't strike me as such at all. Which is why I
               | think the negative tone here is unwarranted.
        
         | huimang wrote:
         | This is a lot of words to merely say that you're jealous. There
         | a lot of assumptions here that have nothing to do with the
         | author or the post.
        
         | slig wrote:
         | > I make my money doing literally whatever I want, on projects
         | that I find much more exciting, with ample time left over for
         | nature walks, rock climbing, reading, and more. Unlike these
         | authors, the money I make is not the most interesting part of
         | my story.
         | 
         | Nice humblebragging. So you just read one blog post from the
         | author and concluded that the most interesting part of their
         | story is money? I bet they enjoy a lot of things and this is
         | only a small piece of their life, as their blog post is
         | specifically about being an entrepreneur, not about their
         | hobbies.
        
         | moneywoes wrote:
         | i agree this whole build in public is a growth hack
        
           | meiraleal wrote:
           | so build in private. Isn't it the default?
        
         | arthur_sav wrote:
         | I don't understand the complaint here. He's sharing his journey
         | - he's not selling you a course on how to be an indie hacker.
         | If you want to take any lessons from this, that's up to you.
        
           | paulryanrogers wrote:
           | This sharing is also promotion for what they are selling:
           | shovels and dreams
        
             | eddmakesio wrote:
             | Actually he's selling a web UI over ChatGPT
        
         | pdyc wrote:
         | I would argue that if someone is not motivated by money why
         | should he be in "for profit venture" at all? why not create
         | non-profit? or may be become a govt official or senator where
         | you can influence policy decision that has the potential to
         | create whole industry catering to your selected cause?
         | 
         | This is incredible story for me. I am not sure i can achieve
         | same thing as he achieved. It is inspiring. Moreover his main
         | business failed after twitters api policy changed so it is even
         | more incredible that he was able to recover from that setback
         | and managend to create a new business which is now surpassing
         | his older biz. And he did it without taking any outside
         | funding. In my eyes he is equal or greater than your so called
         | great entreprenuers!
        
         | spencerchubb wrote:
         | Are we even reading the same story? It seems like you're trying
         | to do a takedown of the story, but the author addresses all of
         | those points (the author largely agrees with you)
        
         | swagempire wrote:
         | Why is HN so opposed to people making money?
         | 
         | He's literally made probably under $500k in revenue. And he's
         | Vietnamese -- so that's really a fortune there.
         | 
         | I don't see anything except a reason to be happy for him.
        
           | xyst wrote:
           | I think it's crab mentality.
        
         | Remnant44 wrote:
         | On the contrary: while to you the other things you spend your
         | time with might be more interesting, for the rest of us the
         | means through which you have acquired all of this free time...
         | is by far more interesting and useful.
         | 
         | Care to share?
        
       | nico wrote:
       | Very interesting read. Highlights how important having an
       | audience is
       | 
       | The key was building his Twitter following and mailing list
        
       | jcytong wrote:
       | It's wonderful the world is big enough to celebrate whether you
       | run a $45k/mo company solo, or find joy in nature walks, rock
       | climbing, reading or raised VC to go big.
        
       | unsupp0rted wrote:
       | I paid for & use one of Tony's products (Xnapper for
       | screenshots). It's good, but I reported a cropping bug, along
       | with a replication bullet list and .gif screencast of me
       | replicating the bug.
       | 
       | I got a response from a support person telling me to increase
       | border padding beyond any reasonable aesthetic level. Aesthetics
       | is the purpose of buying the product, otherwise non-aesthetic
       | screenshots are built into macOS.
       | 
       | The support person asked if this error happens regularly... well
       | replicate it for yourself using my screencast and that's your
       | answer.
       | 
       | There was no bug fix. No point version update in the works. The
       | last software update was 9 months ago on 15 Jan, 2023.
       | 
       | I feel like Tony's able to be a profitable solopreneur because he
       | outsources all support to people who don't really care about the
       | quality of the output.
        
         | sokoloff wrote:
         | You got an unsatisfactory reply to a support ticket.
         | 
         | What's the realistic alternative with other software vendors of
         | $20-50 products? IMO, the most common is not "a satisfactory
         | reply" but rather "no [edit to add: human-generated] reply".
        
           | thfuran wrote:
           | I was able to get prompt and effective support from VoIP.ms,
           | a company I pay something like $1.50/month. I once contacted
           | Aruba support regarding hardware I bought secondhand and they
           | replaced it for me. That many software companies choose to
           | (and for some reason are permitted to) operate at scale
           | beyond which they can meaningfully support their products
           | doesn't mean that it's fundamentally impossible to receive
           | support without paying a lot.
        
           | fullstackchris wrote:
           | see, i just don't get this. one of my SaaS products is
           | essentially 100% hands off (aside from occasional package
           | upgrading, random refunds or upgrade issues every few weeks)
           | but i still absolutely LOVE adding new features or fixing bug
           | requests that customers bring into my view. it gives me the
           | classic feeling of really helping someone, even if it is just
           | a single individual out there.
           | 
           | then the bug reports start to get further and further
           | apart... now i have had one in months :)
        
             | johntiger1 wrote:
             | Yep, well it's clear how indexed on money Tony is in this
             | post. Not passing judgment either way, but for some people
             | software is just a means of making money. And that's okay.
        
           | antisthenes wrote:
           | The solution to receiving an unsatisfactory reply on a
           | support ticket is not "lower your expectations", regardless
           | of how that business may be structured.
           | 
           | If we lower our expectations of software, we'll get exactly
           | that, shitty software.
        
             | cellis wrote:
             | If you don't like it you can always stop paying, or better
             | yet build your own. That's how things get better.
        
               | Capricorn2481 wrote:
               | I stopped paying for Youtube Premium. Did that make
               | Youtube better?
               | 
               | Maybe I'll find time to build that when I'm not building
               | API integrations with Youtube.
        
               | cellis wrote:
               | If everyone thinks like this then no, it won't get
               | better. But I stand by my statement, no matter how many
               | downvotes I get. If you don't like a product, stop paying
               | for it, and either find alternatives or build your own.
               | Its quite rare that you're going to influence their
               | roadmap by getting a ticket filed.
        
               | Capricorn2481 wrote:
               | Don't you think it'd be a lot quicker if multiple people
               | were filing a ticket for the same issue then to build the
               | entire product yourself?
        
               | cellis wrote:
               | I could write many Series A angel checks if I only had a
               | penny for all the tickets on product issues I've had that
               | were never resolved.
               | 
               | It's for this reason if I find an NPM library that
               | doesn't meet my needs and I have the time, I'll write a
               | new one that solves only my use case.
        
               | ipaddr wrote:
               | If enough people stopped it might influence Youtube to
               | change. Youtube is in the drivers seat. Some products
               | change rapidly based on feedback and others never change.
               | Youtube has the right to not make changes and not get
               | your business back. If they make too many of these
               | decisions and run out of money the will close. This is
               | indirect.
               | 
               | You save by not paying for youtube. You paying someone
               | else for similar services has a better return because
               | your money endorses someone elses vision. When you buy a
               | product you give a thumbs up. When you don't you don't
               | give a thumbs down..
        
             | johntiger1 wrote:
             | Alternatively, you can speak their language so to speak,
             | and request a refund/issue a chargeback. Sometimes that's
             | the only way they'll understand
        
           | 38 wrote:
           | > IMO, the most common is not "a satisfactory reply" but
           | rather "no reply".
           | 
           | what point are you trying to make here? that he should shut
           | up and be a good consumer? how dare he expect support from a
           | product he paid for, from a guy making 500k a year, am I
           | right?
        
           | riddley wrote:
           | Responses like yours are always so strange to me. Perhaps I
           | misunderstood your response but it feels very much like a
           | defense of the status quo. As if the PC was expecting too
           | much to get support for software they paid for and that their
           | raising of the issue in the comment was unwarranted.
           | 
           | How do things ever get better if everyone just accepts
           | everything that ever happens without complaint?
        
             | 1shooner wrote:
             | >How do things ever get better if everyone just accepts
             | everything that ever happens without complaint?
             | 
             | I don't think this post is about making things better, it's
             | about making money quickly.
        
             | sokoloff wrote:
             | It's not that it was unwarranted on the consumer's part,
             | but rather that the common outcome of support (of no human
             | reply) would have been not noteworthy, quickly forgotten,
             | and probably not resulted in the upthread comment at all.
             | 
             | Instead, the case of having human-staffed support for a
             | low-priced product that happens to have given an unhelpful
             | reply to GP (but likely gave helpful replies to >50% of
             | support cases [because most support questions are user-
             | error]) drives home a negative [rather than null] feeling
             | in the upthread consumer and results in the negative
             | response above. (For avoidance of doubt, GP/consumer did
             | nothing at all wrong then nor now. I'm talking about the
             | incentives a company has to offer support at all for a low
             | priced software product.)
        
             | suzzer99 wrote:
             | So many software devs seem to have this attitude that the
             | customer (internal or external) should just shut up and be
             | happy with whatever they've been given.
             | 
             | I've often felt that many devs could benefit from a stint
             | waiting tables -- where the customer is always right and
             | your income is dependent on being helpful and responsive.
        
           | bdlowery wrote:
           | Clean shot is exactly like xnapper but better in every single
           | aspect
        
           | woadwarrior01 wrote:
           | I sell a $10 app on the App Store and it sells quite well. My
           | co-founder and I personally block time every evening to reply
           | to support emails and interact with our users on discord. We
           | could easily hire someone to handle support, but we derive a
           | lot of pleasure and satisfaction from being able to deal with
           | our users ourselves. Our users seem to like it too. And we
           | couldn't care less about building in public. We build for
           | ourselves and our users.
        
           | [deleted]
        
           | Lewton wrote:
           | > the most common is not "a satisfactory reply" but rather
           | "no reply".
           | 
           | No it isn't?
        
           | makeitdouble wrote:
           | Isn't more of a bug report than a support ticket ? I'd hate
           | silence to be the standard response to bug reports.
        
         | bnt wrote:
         | I see this with course creators as well. I reported dozens of
         | errors in a particular corse and the creator was literally
         | annoyed at me.
        
           | MSFT_Edging wrote:
           | If you can't do, teach. If you can't teach, write an online
           | course. If you can't write an online course, teach phys ed.
        
         | Ozzie_osman wrote:
         | > I feel like Tony's able to be a profitable solopreneur
         | because he outsources all support to people who don't really
         | care about the quality of the output.
         | 
         | Replace Tony with the name of almost any company these days and
         | the statement would still be true, unfortunately. This isn't a
         | solopreneur issue at all.
        
           | ec109685 wrote:
           | Slack still responds to every issue raised in detail.
        
           | agumonkey wrote:
           | Seems like a cyclical systemic failure where confidence in
           | the system makes people buying even though there's no real
           | desire for high quality and it just coasts until it fails.
        
       | DantesKite wrote:
       | So much envy.
        
       | wx30 wrote:
       | Thanks for the article. What tools do you use to quickly build
       | websites? Stripe? Something else?
        
       | cynicalsecurity wrote:
       | Looks like a marketing bullshit article.
        
       | NickC25 wrote:
       | Good on you Tony. $45k monthly revenue is nothing to shake a
       | stick at, and it seems you're quite happy with the lifestyle it's
       | afforded you. An inspiration.
        
         | wahnfrieden wrote:
         | Amazingly done for one time payments as well. People like them.
         | 
         | Forever licenses are maybe more tolerable as well for self host
         | and client side local applications. Could be good money
         | combined with b2b pricing on top of it
        
       | zygo wrote:
       | Pettiness and entitlement in the comments are another level!
       | Kudos to Tony for having the guts to take the leap and reaching
       | this milestone
        
       | yusufmalikul wrote:
       | Tony = 7 years of dev before going indie also Tony = 2-4 years of
       | saving
       | 
       | losers = no dev exp, learn no code in a week then quit 9-5 also
       | losers = spend all their one month saving
        
       | [deleted]
        
       | m3kw9 wrote:
       | Doesn't look easy
        
       | frabjoused wrote:
       | Don't know why this is trending on HN. It's not a coincidence
       | that in a majority of these stories, they also have a large blog,
       | social media following or in some other way are selling their
       | success. This is just another person being successful by talking
       | about how they are successful.
        
         | [deleted]
        
       | admildo wrote:
       | Congratulations on such a huge milestone. What an inspiration, I
       | know you're going to achieve even greater milestones. Keep on
       | building
        
       | uoaei wrote:
       | One lesson I've learned from this post is if you create products
       | for people who are on their computers all the time and who are
       | not very price-sensitive to double-digit recurring costs, it's
       | easy to make a lot of money.
        
       | axegon_ wrote:
       | > unit test suite with >95% test coverage
       | 
       | I'm sorry, but that claim is wild. This is nearly impossible
       | unless your application consists of 5 classes and you are moving
       | a few bits in memory. For a large application, anything over 75%
       | sounds a bit fishy to say the least. And beyond that, it's
       | practically unsustainable: the odds of making even a small
       | refactor(which sooner or later you will need to), without wasting
       | a week fixing your tests is a fairy tale.
        
       | braza wrote:
       | Reading those comments I think this is a tale of two cities.
       | 
       | City one here several corporate developers can see how a raw and
       | crystalline feedback from the user is: attention and money. no
       | fluff, no Hippo, no assumptions of what a customer is. Well done
       | an we salute you.
       | 
       | Another city has people that is tired with that renaissance of
       | this dollar-menu version of the hustle culture, that as a
       | stubborn Phoenix always reappears and now fuelled with social
       | attention.
       | 
       | And here I am not talking about people doing important things to
       | the world, but my message is for the several clout chasers from
       | Twitter that their "product" is selling courses to build
       | products, how to hustle and show stats in social media, and
       | generate twitter impressions as "qualified leads".
        
       | TheGigaChad wrote:
       | [dead]
        
       | benjaminwootton wrote:
       | I don't know if I'm in an algorithmic rabbit hole, but my Twitter
       | shows hundreds of people like this talking about how much they
       | are making, how many signups they are getting for their products,
       | how many Twitter followers they have.
       | 
       | It seems like some strange playbook where you build a very simple
       | product and shout about (possibly exaggerate) your success to
       | attract eyeballs. Then you sell the real thing which is a course
       | or info product to the people who want to replicate your success.
       | 
       | No bitterness here and I haven't even read this particular post
       | properly to cast aspersions at him. I've just felt something
       | didn't add up with this corner of the internet for some time.
       | 
       | Here are a few more random ones from the top of my "For You"
       | feed. Again nothing against the specific posters, just to
       | illustrate what I am seeing:
       | 
       | https://twitter.com/MrNick_Buzz https://twitter.com/marc_louvion
       | https://twitter.com/Timb03
        
         | michaelsalim wrote:
         | I had the same thought. So I did a bit of digging into it,
         | turns out they are just rehashing the same tweet again and
         | again. Just with different wording. When a new popular tweet
         | pops up, everyone copies each other. It's an echo chamber down
         | there.
         | 
         | As an experiment, you can try to choose a random popular tweet
         | from your timeline. Look into their profile. And I bet there's
         | a high chance you can find the same or very similar tweet a few
         | months or year prior
        
         | Aurornis wrote:
         | > I don't know if I'm in an algorithmic rabbit hole, but my
         | Twitter shows hundreds of people like this talking about how
         | much they are making, how many signups they are getting for
         | their products, how many Twitter followers they have.
         | 
         | I've followed a lot of them. Maybe 100 at one point?
         | 
         | I love watching people build little businesses, iterate, and
         | find success. It was really cool to see them all working on
         | their various things, celebrating the little wins, and sharing
         | things they learned along the way.
         | 
         | But to be honest, I've gradually unfollowed most of them. Many
         | of them got a little too into the self-promotion angle and
         | their content became repetitive "follow me for more content
         | like this" bits. It felt like half of them were repeating same
         | variations of the popular topic of the week every week, because
         | they were! When threads were the thing to do I'd see the same
         | topic rehashed to death in thread form for about 2 weeks by
         | different people until they all moved on to the next topic.
         | 
         | Another chunk of them slowly pivoted from their own business to
         | selling courses, educational materials, or "pay $499 to access
         | my private community of builders" deals. I hit the unfollow
         | button as soon as they pivot to this stuff.
         | 
         | There are a few that I still follow, but if I'm being honest I
         | don't know that I've learned a whole lot. The most successful
         | ones always have their business success wrapped up largely in
         | their giant social media followings, which turns into a game of
         | how well they can market to their audience without being off
         | putting. The most famous example is the levels.io guy, who is
         | by all means an honest and great guy but nevertheless appears
         | to be making businesses that spread by word-of-Twitter because
         | he has such an audience. Nothing wrong with that, really, but
         | after watching it for a few years you realize that it's not
         | repeatable unless you can play the Twitter game successfully at
         | massive scale, which is what a lot of these influencers and up
         | trying with mixed success.
        
         | antigirl wrote:
         | Agree with this, it's mostly talking about numbers and the
         | success instead of the product itself [which you'd expect to be
         | the forefront of all their posts as its the main reason they
         | are tweeting?]
        
           | diimdeep wrote:
           | And author of this article is happy about #1 on front page of
           | HN https://twitter.com/tdinh_me/status/1705597632876626166
           | 
           | And there is one with critique of HN comments, like
           | https://twitter.com/LBacaj/status/1705601091981754482
           | 
           | > @LBacaj This top comment on HN, to this post on getting to
           | $45K/MO, captures everything wrong with the developer mindset
           | today. > "everything has to be crazy hard technically or it's
           | not valuable." > You've all been duped into delusions of
           | grandeur, only so they can take advantage of you.
           | 
           | > @circleseer HN has become the old man yelling at the cloud
           | meme
           | 
           | > @madmaxbr5 A pizza shop is just a thin rapper around the
           | agricultural supply chain and restaurant equipment industry.
           | The recipes are centuries old. Zero actual innovation.
        
         | tacker2000 wrote:
         | Its exactly the same spiel as all these Amazon seller "gurus"
         | on Youtube telling you how to sell properly and how much they
         | are making, but they only make money with their courses, etc...
         | 
         | If you hang out long enough on indiehackers you realize most of
         | the people there dont want to create businesses, they just want
         | to amass more followers and readers in order to peddle their
         | "dev tools" or whatever
        
       | demondemidi wrote:
       | An arrow indicator for a twitter profile pic, a screen cap tool,
       | and a wrapper around ChatGPT.
       | 
       | I kinda want to shoot myself. Largely useless products that made
       | someone rich that rely on two other ecosystems. That's the way I
       | guess? I'm so not an entrepreneur.
       | 
       | Edit: apologies for using a suicide metaphor. I was being
       | sarcastic. I'm in my 50s, really like my job, and am on a path to
       | a good retirement. It just amazes me that there are so many
       | opportunities for "pet rocks" in this era. Go get some if you
       | know how! It I think it is safer to do things the old fashioned
       | way and not rely on extreme luck and social media. But again, I'm
       | old.
        
         | [deleted]
        
         | garganzol wrote:
         | An entrepreneur sees a niche and acts. If his products satisfy
         | the demand then good for him. He just makes some customers
         | happy and receives money in return.
        
         | getrealyall wrote:
         | This is the endgame of rent-seeking and an abundance of
         | (concentrated) capital, in a country that is largely
         | comfortable letting everyone fend for themselves. Who needs to
         | build cars when you can tickle Sam Altman's Markov chain
         | generator for $45,000 a month? I mean, I don't blame anyone,
         | and I need money as much as the next husk of a man, but I
         | really wish hustle culture would stop permeating every last
         | open space of our lives. I'm depressed about it, too, and I
         | don't see it getting better any time soon.
         | 
         | Edit: clerical error.
         | 
         | Edit 2: added despair.
        
           | jjallen wrote:
           | If you are saying that this person is from the US, he isn't.
        
           | chinchilla2020 wrote:
           | He's not from the US.
           | 
           | Typical hackernews: "Something bad happened in the world and
           | this is why the US is bad"
        
             | getrealyall wrote:
             | There's that vaunted, cerebral HN discourse I've come to
             | know and love.
        
               | ignoramous wrote:
               | I mean, you got too real like Casey in _Manchester by the
               | Sea_ ;)
        
           | dahart wrote:
           | Which country are you referring to? You will find a lot of
           | hope if you study a little history and see how this has
           | always been the case. I would guess that in terms of rent
           | seeking and of hustle and useless products things are
           | improving and much better than they used to be. It's too easy
           | to forget the vast array of useless and even harmful crap
           | people have been selling for centuries if you didn't live
           | through it and/or don't know about it. How many civilizations
           | in history had despotic kings that controlled all housing and
           | income, and nobody was allowed to earn their own money? The
           | existence of someone making a decent living on products you
           | don't appreciate isn't evidence of rent seeking, it's
           | evidence that we have more freedom than ever before, and that
           | people have a wide range of tastes and the ability to spend a
           | few bucks on little things they enjoy or save them small
           | amounts of time, no?
        
           | demondemidi wrote:
           | Well put. I think this take summarizes the lens of
           | incredulity from which many in my generation view this new
           | economy.
        
           | satvikpendem wrote:
           | What a weird take, as if someone building cars is prevented
           | by them also selling supposed pet rocks online. Lots of
           | people, Musk included, made enough money from throwaway
           | startups to then work on the bigger problems, as they're
           | actually financially secure to do so at that point, the
           | Maslow's hiararchy of needs in action. If you don't like
           | someone's product, don't buy it, but if other people find
           | them useful, good for them and good for the creator.
        
         | Whiteshadow12 wrote:
         | I get it, with the right positioning, you can convince people
         | to buy bottled water for $30 or more, Tony built or found
         | really good positions, you can do the same.
        
           | mrits wrote:
           | If you were first to market with a patent you'd be able to
           | charge a lot more than that.
        
             | Whiteshadow12 wrote:
             | A patent on bottled water, I would not want to live in that
             | world but you are correct. I get what you mean.
        
         | OmarShehata wrote:
         | There are two ways of approach entrepreneurship, and the
         | conflict between each is why there's some dissonance here:
         | 
         | 1) Do it to escape the grind, as one commenter here mentioned.
         | In this way, it doesn't matter what product you make, or how
         | you make it. The goal is self sufficiency, to find a niche that
         | you can fill, etc.
         | 
         | 2) Do it because you're trying to effect some specific change
         | in the world. Something doesn't exist yet, so you will go out
         | and make it happen.
         | 
         | "2" is much harder, and more rare. And, if you believe 2 is the
         | way, then it makes sense to NOT start a company & instead join
         | an existing effort, if there are already people working on
         | pressing problems & you have the skills to help them out.
         | 
         | For "1", it almost always makes sense to start a company if you
         | can. Because that life & amenities is itself the goal.
        
           | brookst wrote:
           | I've lived 3 a few times: building something small that I
           | find amusing/useful, then more or less accidentally finding a
           | user base and business.
           | 
           | It's not necessarily a good thing; it can turn a fun hobby
           | into an onerous obligation. But it is another path.
        
           | intelVISA wrote:
           | I'm #2 for the history books but #1 pays the bills. :(
        
           | cornholio wrote:
           | It's an illusion that 2 can happen without 1. Unless you have
           | financial and entrepreneurial freedom, you will never change
           | anything anywhere.
           | 
           | Whatever social structure you imagine you might navigate, be
           | it business, politics, public opinion, a charitable
           | organization, the world of art, literature or academia; you
           | will always find a pre-existing, entrenched power structure
           | of people calling the shots, controlling key decisions and
           | very unwilling to cut you in, because they either have their
           | own vision to put in practice, or... they simply like the
           | power, status and nice amenities that come with them.
           | 
           | The business of changing the world is the business of power.
           | You either have capital, name recognition, the largest lab, a
           | huge social network of other powerful people in your debt, a
           | massive amount of luck and/or first mover advantage etc.
           | Otherwise, the powerful people of the world, often
           | particularly apprehensive to world changing plans, will just
           | crush you and move on.
        
             | k__ wrote:
             | To be fair, you don't need to "escape the grind" 100% to
             | make 2 happen.
        
             | actionfromafar wrote:
             | Largely correct but the margins can have unreasonably large
             | effects, like Linux, the GNU project and so on.
        
               | cornholio wrote:
               | "a massive amount of luck and/or first mover advantage"
        
               | actionfromafar wrote:
               | Again, I want to emphasise that sometimes a project or
               | set of ideas not only thrives, but completely
               | _dominates_.
        
               | cornholio wrote:
               | Sure, but how does that help you chose an effective
               | strategy? For example, winning lottery players absolutely
               | dominate when it comes to risk vs reward. But that
               | doesn't mean playing the lottery is the way to achieving
               | your financial goals.
               | 
               | Without an understanding of the underlying odds of
               | success, isolated success stories are just random noise.
               | And you have to ask: are they really success stories? Did
               | Linus set out to create a world known free kernel, or was
               | it just serendipty, he was just a random bloke who filled
               | a role that needed to be filled at that particular
               | historic time, so in fact had no control over the story
               | and did not, in fact, change the world, he just gave a
               | name of the rough thing that was to appear at that rough
               | time.
        
           | OmarShehata wrote:
           | One the flipside here, you can argue that, every time you get
           | another "1", this is great for the economy. You now have
           | someone who's making their own money, leaving a salaried job
           | spot open for another person.
           | 
           | A lot of these indie hacking ventures probably wouldn't exist
           | at all if the person making them decided not to. If that is,
           | or for the subset of indie hacking companies for which it is
           | true, it means this is growing the economy.
        
             | donnythecroc wrote:
             | This is a great point. He's literally created a job.
        
               | dgfitz wrote:
               | To take this point further, two jobs were kind of
               | created. The vacancy left and the new job.
        
               | xur17 wrote:
               | And he hired a few full time employees, so more than 2
               | jobs were created.
        
               | ttymck wrote:
               | That doesn't seem accurate. When hypothetical "Person B"
               | leaves their job to fill the vacancy, were 3 jobs now
               | created?
        
               | amelius wrote:
               | I'm not sure if I get the logic here. If he instead wrote
               | a bunch of FOSS tools, then that would have been a worse
               | outcome for society?
        
               | satvikpendem wrote:
               | In economic terms where money isn't circulating, yes.
               | Now, many open source projects are used by other
               | companies that are commercial, so that does grow the
               | economy however.
        
               | [deleted]
        
           | [deleted]
        
         | [deleted]
        
         | lnxg33k1 wrote:
         | I mean, you want to shoot yourself because someone is making
         | 45k$ doing something useless? If you think about facebook
         | making billions actively damaging humanity?
        
         | veeti wrote:
         | How is a screen capture tool largely useless? Have you not ever
         | taken screenshots yourself or at least read documentation that
         | relies on screenshots? What a ridiculous take.
         | 
         | It's not exactly a new concept either. Look at the office
         | Snagit from 1990 built:
         | https://www.msufoundation.org/techsmith-hq and keep on going
         | about "this era".
        
         | glnarayanan wrote:
         | You're right - you're so not an entrepreneur & you're clueless
         | about customer-led development or new age problem solving.
         | 
         | For context, I'm a TypingMind user (the ChatGPT wrapper) & it's
         | so much better than ChatGPT that some of us bought the license
         | & started paying for API, even to use the free GPT 3.5.
         | 
         | Since then, it has evolved to support custom models & today, I
         | could train a custom model on a bunch of research papers or
         | product documentation & chat with them, something that takes a
         | lot of effort to develop for non devs.
         | 
         | Developers are not the primary market - non devs are & we are
         | very happy with the product.
         | 
         | BlackMagic again, is a revolutionary product - afaik, nothing
         | like it existed when it came out & a ton of us happily jumped
         | on it, realizing how much it helped with Twitter growth.
        
         | Mistletoe wrote:
         | Keep in mind this money is very cyclical. It's not a $45k a
         | month salary until retirement. If he doesn't find some other
         | idea that hits pay dirt he can make $0 a month. I hope Tony is
         | investing the money wisely.
        
           | chx wrote:
           | For almost everyone, the wise strategy is to invest in
           | unmanaged index funds.
           | 
           | Please read Daniel Kahneman on the illusion of skill in
           | investing:
           | 
           | > Most of the buyers and sellers know that they have the same
           | information; they exchange the stocks primarily because they
           | have different opinions. The buyers think the price is too
           | low and likely to rise, while the sellers think the price is
           | high and likely to drop. The puzzle is why buyers and sellers
           | alike think that the current price is wrong. What makes them
           | believe they know more about what the price should be than
           | the market does? For most of them, that belief is an
           | illusion.
        
         | coldtrait wrote:
         | [dead]
        
         | amelius wrote:
         | Just accept that there exist people who get fulfillment out of
         | looking for the low hanging fruit all the time. And spending
         | lots of time on marketing.
        
         | arcbyte wrote:
         | You missed everything in the article.
         | 
         | The key to his success was to Get Started.
         | 
         | It wasn't an arrow indicator that brought him success. That was
         | a trivial toy. But having gotten started, he was now able to
         | identify the next step amd the next step that lead to Black
         | Magic being a twitter analytics tool. He would never have
         | planned to build the end product from sitting on his couch back
         | in the beginning. It was only after taking the first step, then
         | a few more, and gaining the perspective of a new vantage point
         | that he was able to make such good progress.
         | 
         | Get off the couch and get started is the first key. The second
         | is to keep going and not to stop. That's it, that's the whole
         | secret to getting rich.
         | 
         | Now read his story with those two points in mind
        
           | hyperfuturism wrote:
           | Beautifully put. Only something I learned recently, to stop
           | psych:ing yourself out and just Get Started.
        
           | Aurornis wrote:
           | > The key to his success was to Get Started.
           | 
           | Not really. The key was to find a niche that worked. He "Got
           | Started" with tools he wanted to build and it didn't work
           | out. It wasn't until he pivoted to identifying trends,
           | building an audience, and building tools for them which he
           | could market to his audience that he found success.
        
             | hyperfuturism wrote:
             | I would argue that that's what arcbyte is arguing.
             | 
             | He's saying to just get started, and you will figure it
             | out. So when you're arguing that "trends", "audience", etc.
             | is what lead to his success, yes, that's what it means to:
             | 
             | 1. Get started (just start, and improve) 2. Become better
             | and learn (whether that's finding trends, building audience
             | whatever)
             | 
             | Many paths to success, so the lesson isn't specific in many
             | cases imo. Hence, why arcbyte's comment is really good imo.
        
             | dev_tty01 wrote:
             | He never would have been able to pivot if he didn't "Get
             | Started" building tools in the first place.
        
         | firtoz wrote:
         | From reading the article, you probably skimmed it too fast, 1st
         | is actually a "growth tools for Twitter", the arrow was only
         | pointing to the first feature, and it grew to be more than
         | that.
        
         | yayitswei wrote:
         | I get the frustration of seeing someone else succeed through
         | seemingly frivolous means. That said, you state that you're not
         | willing to take the risk that he did, not to mention the hard
         | work and stress that comes with it.
         | 
         | By the numbers, he's created $45k/mo of usefulness.
        
         | ignoramous wrote:
         | > _Largely useless products that made someone rich that rely on
         | two other ecosystems. That's the way I guess? I'm so not an
         | entrepreneur._
         | 
         | Consider the fact that OP is perhaps an outlier [0]. They
         | probably are _super_ comfortable and _super_ good at _selling_
         | or _marketing_ their product themselves and building way many
         | number of experiments (bets) than most would  / could. Consumer
         | software (and usually product-led b2b2c software) is all about
         | marketing, while b2b is mostly sales. You just can't know those
         | are do-able by every eng on their own.
         | 
         | > _An arrow indicator for a twitter profile pic, a screen cap
         | tool, and a wrapper around ChatGPT._
         | 
         | But really, software has been lucrative, and Internet made it
         | doubly so. Unlike most goods / services in the world, for
         | software the distribution costs are non-existent, and
         | manufacturing costs are subsidized heavily as number of users
         | increase. Building a sustainable software business (as opposed
         | to repeatedly building tools and services for the _flavour of
         | the day_ , which is AI right now) however is not easy. New
         | comers (or call them copy cats) challenge incumbents like no
         | tomorrow since the only investment required in light of new
         | technological advancements is... time (assuming you've got the
         | skill already).
         | 
         | [0] Btw, Pieter Levels makes way more as solopreneur: ~$200k
         | per month / https://levels.io/my-first-million/
        
         | ahoka wrote:
         | Yes, you would only create products you really believe in and
         | find useful to society. But you then would need to compete with
         | the Tonys of the world, who try selling ice to eskimos or
         | simply ads, malware and online casinos.
        
         | kubb wrote:
         | Go for it, 1% of the time it works all the time. If you fail,
         | you just weren't good enough.
        
           | harryquach wrote:
           | Self selection bias. It worked for me therefore anyone can do
           | it!
           | 
           | In reality people have ideas and build things all the time.
           | The vast majority never make money.
           | 
           | I read posts like this I rarely see any mention of luck
           | surrounding the outcome.
        
         | gumballindie wrote:
         | You are only angry because you too want to escape and are
         | externalising the frustration of not finding a similar path. At
         | least thats what i learned about myself when i had a similar
         | reaction seeing such success stories. Then it struck me - this
         | is it. This is the way for indie success. Build stuff that
         | makes sense to a niche market. To me the product is irrelevant.
         | But the fact that the author escaped is absolute bliss.
         | 
         | Also arent most products just useless things relying on other
         | ecosystems?
        
           | Capricorn2481 wrote:
           | I don't think the OP doesn't realize that, it just doesn't
           | make it any less frustrating.
        
             | gumballindie wrote:
             | But why let it frustrate people when one can start taking
             | notes? Literarily when i started looking into these types
             | of successful independent makers in all industries i
             | discovered there are _loads_ of them and each make a little
             | thing here and there. It's fascinating, and i cant stop
             | reading about them. And the more i read the more i realise
             | that hey... it's actually doable! But one need to stop
             | overcomplicating things.
        
               | Capricorn2481 wrote:
               | Because there are no notes to take on this. It's
               | survivorship bias of a product that exists in 1000 other
               | forms. It's not visibly doing anything better that other
               | screen cap tools or chatGPT wrappers aren't doing.
               | 
               | The main note is that you may not know what people want,
               | and I've been around long enough to know people that
               | advertise themselves as knowing what people want are
               | usually full of shit.
        
               | ignoramous wrote:
               | > _It 's survivorship bias..._
               | 
               | tbf to TFA, it is exactly about how one could be one of
               | those survivors if one did those totally not simple
               | things. It is a crash course survival guide for a _build-
               | in-public_ solopreneur, if you will.
        
           | ilrwbwrkhv wrote:
           | While it's true that niches work, the actual money maker is
           | to create your own niche by forking an existing one. While
           | 45k / month is impressive, the ones who are making 6 figures
           | and above per month, are doing it in niches which aren't
           | "built in public".
        
             | satvikpendem wrote:
             | Yep, I know people in the "boring" industries, making
             | software or running the marketing for plumbers,
             | electricians, med spas, etc. They're at 6 or more figures a
             | month doing that, and they're in industries most software
             | engineers won't dare look.
        
               | gumballindie wrote:
               | This is the kind of stuff i want to know more about. I
               | wish it was promoted more on HN. Those people are what I
               | like to call hackers and painters. Nothing hacky about
               | getting VC money or winning the lottery. Building a small
               | thing that works in the 6 figures is.
        
               | ilrwbwrkhv wrote:
               | Custom mobile apps for different companies in the
               | industry is sooo under utilized that you can easily reach
               | 10 million a year with 70-80% margins by just doing that.
        
         | dahart wrote:
         | I have two arguments to counter this that contradict each other
         | :)
         | 
         | One one hand, our entire economy is built on useless products.
         | Chances are high that our good comfortable jobs involve making
         | and marketing stuff people don't really need at a larger scale
         | than Tony's solo projects. Large and so-called legitimate
         | companies make billions and billions on things we don't need.
         | Coca-cola? Flavored sugar water that's not good for you, you
         | don't need, and can make at home in seconds for a fraction of
         | the price pulled in 44 billion last year for Coke. PepsiCo
         | revenue was $86B. Starbucks: $32B, InBev: $58B. Does the global
         | beverage industry top $1T? (Google says yes, many times over.)
         | What about games and movies, fashion, apps, car accessories,
         | music and sports equipment that's unnecessarily high end and/or
         | never gets used... the list is endless.
         | 
         | On the other hand, it's not accurate or fair to call Tony's
         | products useless, because people paid for them. It's reductive
         | and low effort to frame them as simple, since he added a lot of
         | features that don't fit your summary. But if they save someone
         | time, or someone likes the way they feel or look, and they pay
         | for it, then it was useful for them. Don't make the mistake of
         | conflating the value you get, or your idea of what you pay for,
         | for annyone else's idea of usefulness.
        
           | demondemidi wrote:
           | > it's not accurate or fair to call Tony's products useless
           | 
           | I'll cede that point. Having an arrow on your Twitter profile
           | is of some use to someone, and just because I've never had a
           | problem with iPhone screen capture "press two buttons"
           | doesn't mean some people need to click through an app, a nd
           | the teletype style of GPT3 doesn't bother me but I guess some
           | people need faster response.
           | 
           | I know snark is against the rules. Technically they aren't
           | "useless" but they are single-task gadgets like you'd find
           | for your kitchen drawer on QVC at night. The people that make
           | the "banana slicer" probably made a ton of money and by your
           | definition a "banana slicer" isn't useless because someone
           | bought it.
        
             | dahart wrote:
             | > Obviously having an arrow on your Twitter profile is of
             | some use to someone
             | 
             | One of the reasons your upper comment isn't fair is because
             | the story was about how he pivoted the product away from
             | just showing the arrow & circle progress bar, and moved
             | toward something more complex that does analytics
             | reporting, and that's when he actually started making money
             | on it.
             | 
             | > I guess by your definition a "banana slicer" isn't
             | useless because someone bought it.
             | 
             | That was half of my definition. The other half, I think,
             | probably agreed with yours, and points out that banana
             | slicers are useless and we have an economy that is built on
             | banana slicers. So, anyway, what is your definition of
             | useful?
        
               | demondemidi wrote:
               | > So, anyway, what is your definition of useful?
               | 
               | That's a good question. The naive definition would be
               | something that someone uses to fulfill a purpose. I don't
               | think a Bratz Doll on a Keychain in the store is useful,
               | but my 5 year old niece will get a solid week of
               | entertainment out of it. Sure that is useful, but do we
               | want to compare it to a SawStop or iPhone? All of them
               | are useful, but to different degrees, different people,
               | and across varying lifespans.
               | 
               | You can argue that anything is useful if it is "used",
               | but let's not pretend there isn't a spectrum here.
        
         | croes wrote:
         | Survivorship bias.
         | 
         | These stories are the few lucky ones, the rest didn't have
         | nearly the same success.
         | 
         | Remember flappy bird?
        
           | gumballindie wrote:
           | This is such a false statement.
           | 
           | Amazon and apple are making trillions on the backs of small
           | indie folks. Google too. The apple app store is monetised by
           | nearly a million people, google makes money largely from
           | small businesses, amazon's filled with small independent
           | sellers.
           | 
           | Any time someone's success reaches the bubble of corporate
           | workers the workers that cant fathom there's success out
           | there and freedom claim "survivorship bias". Couldnt be
           | further from the truth.
        
             | croes wrote:
             | How many single entrepreneurs reach that income level?
             | 
             | 10%, 1%, less than 1%?
             | 
             | There are very few with really great ideas and only some of
             | them have success and there are some with success with
             | average ideas but the large mass aren't that lucky. The
             | lucky ones post their stories but they aren't reproducible.
             | 
             | They can't be. Otherwise the lucky ones wouldn't have
             | succeeded in the first place.
             | 
             | If attention gets evenly split it approaches zero for the
             | single individual.
             | 
             | BTW why mentioning Google and Apple? Yes the make millions
             | of indie developers, but the developers don't nake nearly
             | as much. They just hope to be the next lucky winner with
             | app gone viral to generate enough revenue.
             | 
             | That's why the app stores are full of copycats.
        
         | appleiigs wrote:
         | People voluntarily pay him $45K/mo. for his products... Makes
         | you claim of "largely useless products" obviously false.
        
           | carlossouza wrote:
           | Exactly. This story is excellent... truly inspiring!
           | 
           | It reminds me of PG's mantra: make something people want.
        
           | meheleventyone wrote:
           | People voluntarily pay to smoke products that give them
           | cancer which is probably more "actively harmful" than
           | "largely useless". Which is to say that the value proposition
           | is largely subjective so the OP is entirely within their
           | right to wonder why on earth people pay for those things!
           | 
           | I think the better takeaway should be that other people have
           | very different problems to you, don't always act rationally
           | about things and waving something shiny at them is a good way
           | to get them to spend.
        
             | ljfjklklj wrote:
             | > "largely useless"
             | 
             | > don't always act rationally about things
             | 
             | And by that you surely mean that they act in the way you do
             | not approve of.
        
         | Aurornis wrote:
         | > An arrow indicator for a twitter profile pic, a screen cap
         | tool, and a wrapper around ChatGPT
         | 
         | I've followed the "indie hacker" scene for about a decade, and
         | this sounds about right.
         | 
         | Notice how he started out with developer tools that scratched
         | his own itch, but didn't have much success. Could have been
         | great tools, but developers are difficult to please and
         | notoriously opposed to spending money on helpful tools.
         | 
         | So he pivoted to social media and trend following. Instead of
         | making tools for people who are good at technology and make
         | things themselves, he now makes tools for people who don't know
         | how to accomplish simple tasks like putting an arrow on a
         | profile picture. They just want that arrow on their picture and
         | they'll spend (or, often, expense) a couple dollars to make it
         | happen.
         | 
         | He took it a step further and built an audience around indie
         | hacking. Now he's selling shovels in a gold rush. Arrows on
         | profile pictures were a hot trend for a minute among
         | influencers. Building nice screenshots of things is key for
         | making courses and marketing materials. ChatGPT is the hot
         | topic among people who think it will build a business for them,
         | so $40 is a drop in the bucket.
        
           | mrieck wrote:
           | Oh man, this comment hits too close to home.
           | 
           | Spent 2+ years building my developer tool extension SnipCSS
           | as a side project and I still only make $1K MRR.
           | 
           | You want to write 100k lines of code and make $1k / month?
           | Sell a developer tool. You want $45k / mon, and travel the
           | world? Sell shovels to influencers that exploit some trend.
        
         | kirse wrote:
         | You must be new here / have never heard the legend of patio11:
         | 
         | https://news.ycombinator.com/user?id=patio11
         | 
         | It ain't stupid if it works. If you find an ethical way to get
         | people handing you a dollar, keep going. That's business.
        
           | getrealyall wrote:
           | I doubt the people engaging in this behavior have stopped to
           | consider the commons and the tragedies thereof that this kind
           | of aggregate behavior might induce. Just because it works,
           | doesn't mean it's not stupid.
        
             | kirse wrote:
             | Care to explain to me the tragedy part of a guy building a
             | desktop app that organizes common dev utils into a single
             | UI?
        
         | IAmGraydon wrote:
         | I think what a lot of would-be entrepreneurs don't get is the
         | sheer scale of the global market. There are many, many billions
         | of dollars trading hands every single day. You only have to dip
         | the very tip of your pinky finger into that economic stream and
         | you can make more money than you imagined. If you ever think of
         | a product and then talk yourself out of it with "no one will
         | buy this", just remember that there are 8.1 billion people out
         | there. If you create a product for $10/month, you only have to
         | convince 0.0001% of them of the value of your product to make
         | $1M per year.
         | 
         | Also, I completely disagree that OP's product is useless or due
         | to luck. He intentionally created something people want, and
         | it's actually a pretty cool product IMO.
        
         | crossroadsguy wrote:
         | I wouldn't mind escaping the grind if I can crack the next
         | fruit cutting or a bird flapping or a site or an app that does
         | something like, I don't know, add random words to people's
         | names (?) and people can use it and I can just show ads and
         | retire or so. Fuck yeah! Yeah I am evil.
        
         | intelVISA wrote:
         | Whilst it is absurd, it should be encouraging that you can
         | escape from the grind so easily nowadays!
        
           | [deleted]
        
           | donnythecroc wrote:
           | Why is it absurd? Chat GPT UI is pretty bad, he created a
           | better one, people pay him for it. That seems like a pretty
           | sensible exchange.
        
           | moooo99 wrote:
           | > it should be encouraging that you can escape from the grind
           | so easily nowadays!
           | 
           | And this exactly the false fallacy. This is a perfect example
           | of survivorship bias. For everywhere successful
           | solopreneur/indie maker/whatever, there are a hundred failed
           | attempts that didn't fail for a lack of trying hard.
           | 
           | A common denominator between many successful solopreneurs is
           | a strong social media presence, so this image isn't
           | surprising.
           | 
           | That being said, giving it a try yourself is fairly
           | accessible as opposed to starting a startup with external
           | funding. So if you can afford to, give it a try. But do not
           | expect it to be easy
        
       | DecayingOrganic wrote:
       | I've noticed that negative comments often float to the top.
       | That's a bit of a bummer. No one's entrepreneurial success should
       | make you question your life choices or become a reason for your
       | frustration.
       | 
       | Congratulations Tony! I remember the time you quit your job and
       | set a goal of reaching $10K/mo with a few products on twitter, it
       | seemed crazy. But you pulled it off! Hats off to you.
        
         | xyst wrote:
         | Crab mentality
        
         | paulryanrogers wrote:
         | It's ok for folks to express skepticism in response to someone
         | selling shovels and dreams. Despite any insinuation in their
         | marketing, luck isn't repeatable. All that said congrats to
         | them on seizing the opportunity.
         | 
         | (I too sell trinkets ;) yet am too ashamed to sell dreams)
         | 
         | It would be nice to see a survey of all those who quit and it
         | didn't work out compared to those who did, and their
         | strategies. My guess is the losers tried most of the same
         | things yet just didn't get lucky, or ran out of money before
         | luck could come along.
        
       | guzik wrote:
       | Xnapper is really cool. Anything similar but for videos?
        
       | tamimio wrote:
       | In reality the title should be: this is how I got lucky in my
       | journey, I jumped into the AI hype just like thousands of other
       | developers, but pure luck made it for me, and now I make X amount
       | of money. I'm not the first to jump into it, I'm not the
       | brightest since there are way smarter people than me who tried
       | similar ideas, I didn't build anything groundbreaking, and I
       | didn't invent anything new. I just got lucky. Now all you have to
       | do is to sustain that, make an article about it, write a book on
       | how you are successful and sell it because everyone
       | subconsciously likes to read stuff that gives them hope, and
       | maybe even later make a TED talk talking about how X attribute is
       | all you need for success. But in reality, it is just luck! A lot
       | of people did what OP did, and a lot will try to mimic it too,
       | only to find out years later that they didn't make it, ending up
       | in a worse financial situation plus all the mental health issues
       | they had/have to deal with. I am not trying to be pessimistic,
       | but I always wish that in all these inspirational stories, they
       | would make it clear that it is all luck. Sure, try your luck too,
       | but keep your hopes just like how you do when you gamble.
        
         | sakopov wrote:
         | He built several projects that made recurring revenue. I can't
         | build shit that makes $1 for me before I get bored out of my
         | mind or "life happens" and it's abandoned. People underestimate
         | how difficult it is to see anything through to completion and
         | make any miniscule revenue. Not to mention scaling it out to
         | some huge MRR. And he did that several times. This isn't just
         | luck.
        
           | topicseed wrote:
           | True, and I resonate so much with that. So many amazing ideas
           | that were abandoned at 60% completion, after passion fades, a
           | few days or weeks later.
           | 
           | It's tough to scope, build, deliver. Let alone then market,
           | sell, and keep on improving. All of this with no promise of
           | revenue, big or small.
           | 
           | Now, I hate these Twitter humblebrags but one can't knock his
           | hustle.
        
         | DandyDev wrote:
         | How do you even get to this take?
         | 
         | The guy clearly explained how he has built MULTIPLE successful
         | products. So there is obviously more going on than sheer luck.
         | 
         | And jumping on the AI hype is exactly what being a good
         | entrepreneur is all about: recognizing an opportunity/gap and
         | capitalizing on it. And the reason he was more successful than
         | those thousands other developers is because he understands that
         | there is more to business than building a cool product. For
         | example marketing, something that he is clearly very good at.
        
           | paulryanrogers wrote:
           | The first is the hardest. After that you can leverage your
           | brand
        
           | shrimpx wrote:
           | Stretching your take to the extreme, it's like saying Kim
           | Kardashian makes money from perfume because she's a genius
           | fragrance designer and really understands the nuances and
           | opportunities in the fragrance market, not because she had
           | built an 'influential celebrity' persona with 400 million
           | followers.
        
             | DandyDev wrote:
             | Are you really comparing a socialite from a wealthy family
             | who didn't have to work to a regular Vietnamese guy who
             | built his own business from scratch?
        
               | shrimpx wrote:
               | I did qualify it as stretched to the extreme. But it's
               | the same basic framework: Build yourself into an
               | influencer with a high follower count, then sell them
               | basic products.
        
       | admildo wrote:
       | Congratulations on such a big win. That's a huge milestone. Keep
       | on building you're such an inspiration. Don't listen to the
       | haters. It's easy to talk down when you're not in the arena. Keep
       | on building, keep on hacking, keeps on winning.
        
       | [deleted]
        
       | redbell wrote:
       | "People are rewarded in public for what they practice for _years
       | in private._ " -- Tony Robbins
       | 
       | Whenever I heard about a success story, especially, when the
       | _hero_ is an indie hacker, the above quote hits my brain.
       | 
       | I would assume that nobody here would disagree that _zero to $45K
       | /mo in 2 years_ is a jaw-dropping number but once you read the
       | full story with all _behind-the-scenes_ challenges, blood, sweet
       | and tears you quickly realize that this is a lot of work
       | multiplied by some coefficient of _uncertainty_.
       | 
       | I've discovered and been following _Tony_ for about a year now on
       | Twitter and on IndieHackers and must say I was inspired by him.
       | 
       | If ONLY he posted this on HN himself and was here for an _AMA_
       | 
       | Best of luck..
        
       | Lemmi wrote:
       | I read it and I don't know it's a story I would not want to have.
       | 
       | It feels like the good friend who always has some side hussle
       | instead of just doing something useful.
        
         | DandyDev wrote:
         | Making enough money to support the lifestyle you want is
         | useful, no?
        
           | Lemmi wrote:
           | I still wouldn't do sex work.
        
       | andrei_says_ wrote:
       | I bought his devutils for $9 and love it!
        
       | prakhar897 wrote:
       | I was also interested in this. So, I scraped and crunched a lot
       | of IndieHackers data. Things like which fields are most pursued,
       | how many ventures succeed etc. You can read the complete report
       | here:
       | https://prakgupta.com/blog/real_world_stats_for_bootstrappin...
        
       | thenerdhead wrote:
       | Cool to see someone use and abuse Twitter to make money.
       | 
       | Seems that every successful indie hacker story has a component of
       | being somewhat known on twitter.
        
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