[HN Gopher] Launch HN: Loops (YC W22) - Email for SaaS Companies
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       Launch HN: Loops (YC W22) - Email for SaaS Companies
        
       Hello HN! We're the team behind Loops (https://loops.so), a
       platform aimed at simplifying the email experience for SaaS
       companies. We support creating and sending marketing, product, and
       transactional email.  Email is important but painful to manage. If
       you've ever dealt with the frustration of coding emails by hand,
       testing them across multiple clients, or integrating them into
       various SaaS tools, you might find our approach interesting.  We
       make it simple to design and send email to your users either
       manually in the app, via API or triggered via an integration. We
       offer unlimited team seats, so your product team can help align
       copy, your marketing team can send newsletters, your revenue team
       can work on dunning and your engineers can have a solid API to help
       orchestrate the sends.  Most of our competitors use email editors
       that are licensed from a third party. Our editor is built from the
       ground up on the Lexical text editor from Meta, extended beyond
       just text nodes. It supports mobile editing and dark mode, and it
       autosaves your changes.  Our REST API is straightforward, and we
       have integrations with tools like Segment and Census. Documentation
       is available at https://loops.so/docs. On our homepage, right under
       the fold, we list endpoints and sample payloads.  One issue we've
       worked hard to address is email compatibility across devices and
       platforms. It's a problem full of edge cases that we've mitigated
       by extending MJML, a markup language designed for responsive email,
       to be even more compliant across different platforms. We don't
       think you should have to code and test your emails. Email copy
       shouldn't live in your codebase.  If you're concerned about spam,
       we are too. We educate our users on CAN-SPAM rules and
       automatically add compliant footers to emails. We actively monitor
       to ensure our platform isn't used for spam, and we do not allow
       cold sales emails.  Our pricing is upfront and available on our
       website. You can try the platform for free without a credit card.
       We launched publicly a week ago. We're really interested in any
       technical feedback you have, as we aim to make this tool as
       developer-friendly as possible.  Looking forward to hearing your
       thoughts!
        
       Author : chrisfrantz
       Score  : 134 points
       Date   : 2023-09-21 11:48 UTC (1 days ago)
        
       | j45 wrote:
       | This shared inbox approach reminds me of helpmonks.com, but more.
       | 
       | This is a neat concept - reminds me in some ways of mailgun when
       | they were able to take a spin on email hosting to allow multiple
       | domains relatively cheap but measure the number of emails.
       | 
       | I'll be signing up at least two things I can try it out with. The
       | pricing information seems limited at present - until you realize
       | it says 5000 poeple. Having one more paid category listed would
       | be ideal.
        
         | chrisfrantz wrote:
         | Agreed, will rework pricing after this. You can click "View all
         | pricing tiers" on the pricing page but it should really be
         | visible. Will fix!
        
       | MattyMc wrote:
       | Pricing page: "(actually) simple pricing".
       | 
       | Also: More than 5000 contacts, "CONTACT US".
        
         | shash7 wrote:
         | Had the same question. Moved to useplunk afterwards.
        
           | chrisfrantz wrote:
           | Yep all pricing is available when you click "view all pricing
           | tiers" on the primary highlighted card.
           | 
           | Sorry that wasn't more clear!
        
             | shash7 wrote:
             | Why not just make it $x amount per email? Way simpler imho.
             | This whole contact stuff feels very nickle and dimey.
        
         | adamkaz wrote:
         | yah sorry, there is a button there "view all pricing plans"
         | that will get you up to 100k contacts.
        
       | colesantiago wrote:
       | Chris, congrats on the launch!
       | 
       | Just a few questions, how does this compare to Substack, Beehiiv,
       | Mailchimp, etc, looking to create an automated newsletter, will
       | Loops work for this usecase?
        
         | chrisfrantz wrote:
         | Sure, what we've found is that many companies (including our
         | own) publish a changelog, product update or newsletter at a
         | monthly/weekly cadence. We can help solve for that.
         | 
         | There are also quite a few strictly newsletters using us as
         | well which we're happy to support! We own workspaces.xyz and
         | publish that as well via Loops.
        
       | smca wrote:
       | Congrats, Chris!
        
         | chrisfrantz wrote:
         | Thank you!
        
       | wallawe wrote:
       | This is great, congrats on the launch. I can't wait to get away
       | from customer.io but unfortunately the Make.com integration is a
       | necessity for us. As soon as you have that, we'll be customers!
        
         | adamkaz wrote:
         | Thanks! We actually have an integration with Make launching
         | soon. I can invite you to the private version, shoot me an
         | email -> adam@loops.so
        
       | Maultasche wrote:
       | I like your website: it's simple and mostly easy to find things.
       | I also like the concept.
       | 
       | I was looking for an API reference to see what I could do with
       | your API, but didn't find one. It seems that information about
       | API calls is scattered among more "how-to" oriented
       | documentation. That's just fine, but it would also be nice to
       | have some documentation oriented around endpoints and details of
       | the API.
        
         | chrisfrantz wrote:
         | Thank you! API docs here, we should put it more front and
         | center. I will adjust that.
         | 
         | https://loops.so/docs/add-users/api-reference#rest-api
        
       | technovangelist wrote:
       | Congrats on the launch. We are using it for our emails out to
       | folks and it's working well for us. I also had the pleasure of
       | working with Adam for a while when I hired him to join the
       | Training group at Datadog soon after I started the team. When he
       | said he was leaving to start an email company I thought he was
       | crazy. But it's a really cool product.
        
       | petecooper wrote:
       | Personally, I find the Product Hunt upvote stuff front & centre
       | to be quite distracting (and verging on devaluing to the product
       | offering, in a lot of cases).
       | 
       | I understand the reasoning for it being there, but perhaps kick
       | it further down the page so the service / offering is the focus.
        
         | chrisfrantz wrote:
         | Totally fair, we just launched a week ago (and it went well) so
         | we wanted to keep it up till the end of the month.
         | 
         | Will certainly place it in the footer and switch off the upvote
         | portion in the future.
        
         | j45 wrote:
         | Producthunt seems more like feature hunt with the multiple
         | launches (releases).
        
           | chrisfrantz wrote:
           | Yeah I noticed they moved to a "hub" model which I think
           | encourages that. Not a bad thing imo, companies were already
           | treating it this way and they just formalized it. Fwiw, this
           | was our first product hunt post for our product.
        
         | ilrwbwrkhv wrote:
         | Agreed. Product hunt climbers and what hackers like is mutually
         | exclusive these days. As soon as I see product hunt badge I
         | think oh it's for them...
        
       | marban wrote:
       | Isn't 98% of email about having a clean IP range these days?
        
         | MHillyer wrote:
         | 98% of email is keeping a clean IP range. Getting a clean IP is
         | good for maybe a week if you don't know how to keep it that
         | way.
        
         | chrisfrantz wrote:
         | There's a surprising amount of classifying happening at the
         | content level. If you have a clean ip but then send content
         | that raises flags (includes hot words, adult content, etc) then
         | you're going to be categorized differently in the inbox
         | regardless.
         | 
         | Even without the borderline content, if it seems promotional,
         | it may end up in promotions regardless.
        
       | kylegalbraith wrote:
       | We use Loops to power some of our email things for Depot [0] and
       | Resend for other bits of it. In general, it's been a pleasure to
       | use.
       | 
       | I think there are some logic things to get right at the API
       | level, like should I use events or contact properties to trigger
       | loops? We're working on some of that and wish the guidance was a
       | bit better/clearer. At the moment, any properties you send with
       | an event get added to the contact, so it seems like contact
       | properties are the way to go.
       | 
       | My last request would be to support array properties on contacts,
       | as a given contact could be in multiple "things".
       | 
       | [0] https://depot.dev/
        
       | jqpabc123 wrote:
       | When I click "Pricing", I get no response.
        
         | chrisfrantz wrote:
         | Sorry about that. This link should work and happy to answer any
         | questions here. https://loops.so/pricing
        
       | candiddevmike wrote:
       | Do you send emails directly or are you using a separate service
       | like Mailgun? Do you provide dedicated IPs? How do you guarantee
       | delivery and avoid being blacklisted?
       | 
       | FWIW, your service seems priced in a way that encourages spam
       | (send unlimited emails to an address).
        
         | adamkaz wrote:
         | Right now we're using AWS SES for our MTA. We've had a pretty
         | great experience with them to date. We don't currently offer
         | dedicated IPs but we likely will in the future. When we do, we
         | want to make sure that customers have the required send volume
         | to actually see a benefit from using one. I think a lot of
         | services offer dedicated IPs too early as a panacea for
         | increasing delivery rates. What we've noticed is that these
         | initial IPs are warmed up so perform well, but over time, if
         | the send volume is too low, it's reputation can atrophy.
         | 
         | We monitor our delivery platform wide and proactively contact
         | customers if there are issues with their account.
         | 
         | As far as spam, yes, we allow you to contact within your own
         | audience as much as you like but we do monitor this for abuse.
        
       | codegeek wrote:
       | how are you different than resend (another YC company) ?
        
         | chrisfrantz wrote:
         | Generally, we don't believe email copy belongs in your code
         | base.
         | 
         | You can upload MJML if you'd really like to, along with
         | designing in Figma via an integration, but really your best bet
         | is our editor.
         | 
         | We've extended MJML to support additional platforms and it's
         | lightning fast to just send an email.
         | 
         | If we can save a few engineering hours just by having the
         | product person who needs to update the emails with new copy
         | actually update the copy instead of pinging engineering, we
         | think we've improved things.
         | 
         | We also support product and marketing email, along with
         | transactional emails.
         | 
         | Happy to expand on it if you have additional q's
        
       | hknmtt wrote:
       | i can't stand companies that monetize e-mail
        
         | autonomousErwin wrote:
         | Why?
        
       | [deleted]
        
       | akayaian wrote:
       | We've been trying Loops for a while and love it. Using it
       | currently on our web design curation site (seesaw.website) and it
       | was the easiest tool we could find to integrate.
        
         | chrisfrantz wrote:
         | Thanks! We're very focused on ease of use so glad it worked out
         | :)
        
       | mfkp wrote:
       | My company has 500k+ "contacts", but we rarely send emails. It
       | seems to me like your pricing can't work for me, so I'll stick
       | with Brevo/SendInBlue until you decide to change that pricing.
        
       | Multiplayer wrote:
       | How does this contrast with sendgrid? We use their api and do not
       | upload contacts to them.....
        
         | chrisfrantz wrote:
         | We actually have a transactional API
         | (https://loops.so/docs/transactional/guide#sending-your-
         | first...) so similar in that way.
         | 
         | Beyond that, our goal is to offer the single platform for email
         | for your SaaS. So we're focused on bringing together product,
         | marketing and engineering in a single, hopefully cohesive and
         | delightful, experience.
        
         | nibab wrote:
         | this is a layer on top of sendgrid. common functionality that a
         | lot of users have to implement before any sendgrid api endpoint
         | is invoked.
        
           | tln wrote:
           | Have you thought about integrating with Sendgrid? Eg, if I'm
           | set up on sendgrid NOW and could just plug that in and start
           | using the service.
           | 
           | (I'm actually using Mailgun FWIW)
        
             | adamkaz wrote:
             | ah so bring your own MTA - that's an interesting idea and
             | would definitely make it easier to switch over. How would
             | you expect pricing to work at that point?
        
               | tln wrote:
               | The same? You price per contact not per send after all
        
         | ignoramous wrote:
         | Loops seems similar to the likes of Mailmodo [0], not Sendgrid?
         | 
         | [0] https://www.ycombinator.com/companies/mailmodo
        
       | tomahony wrote:
       | This is a cool product, but it feels a bit confused.
       | 
       | It seems the innovation here is making the management, editing
       | and publishing of emails much more streamlined through your
       | interface. That's great as it's definitely a frustration of
       | creating emails.
       | 
       | But in the pricing you are focusing on contacts (and therefore
       | "number of emails sent"). First of all, it's very difficult to
       | guess what "contacts" are when considering transactional emails.
       | What if a new user signs up but never uses the app again? Is that
       | a new contact? If I send one marketing email it could be to 200k
       | contacts, but I may only have 1000 transactional emails/contacts
       | per month.
       | 
       | Instead of focusing the pricing around contacts and "emails sent"
       | why not allow customers to "bring their own email platform". This
       | would absolve you of having to worry about email pricing. A
       | custom can connect SendGrid, MailGun or whatever they want. You
       | can then focus your product on the publishing experience (and
       | probably charge a lot more)
        
         | chrisfrantz wrote:
         | Thanks for the detailed feedback! We find that users start
         | their company, use us for everything then never have to think
         | about how to contact their users. Requiring a bring your own
         | solution is great for more mature businesses but we're
         | targeting early stage right now and asking someone to signup
         | for a second service to use ours feels like it may slow things
         | down.
        
           | tomahony wrote:
           | Ah interesting, I understand. Definitely makes sense if
           | you're targeting new companies that aren't worried about
           | emails/contacts in the beginning.
        
       | kareemm wrote:
       | How are you different from other tools? Why would I switch?
        
         | tikkun wrote:
         | I've used it (no affiliation to the company).
         | 
         | I like it because it's easy. I'm not sure what the alternatives
         | are, but I have the sense they'd all be more complex and more
         | annoying to use (even if they might be cheaper).
        
           | adamkaz wrote:
           | Thanks! We're aiming for an easy to use modern platform, so
           | thats great to hear.
        
         | chrisfrantz wrote:
         | Depends on use case and which tools you're using today but we
         | try to make gains everywhere we can.
         | 
         | In pricing, we try to simplify by ditching the tables and
         | anchoring around one metric.
         | 
         | For engineers, our documentation is decent and updated
         | regularly. We try to have a performant API, support the
         | integrations you're most likely to use and include a versioning
         | system with our transactional email.
         | 
         | For marketing, we built our editor around a text-based
         | interface and make it highly customizable. We also take the
         | pain out of having to test across multiple platforms.
         | 
         | For product teams, we offer templates that cater to specific
         | touchpoints in the SaaS lifecycle.
         | 
         | Across all of that we offer unlimited team seats so you can
         | actually have your entire team onboard and technical support
         | for when things don't work as expected or you have questions.
         | 
         | We create slack connect channels with any team that needs one
         | (we have almost 1,000) and try to provide fast, technical
         | support.
        
       | a-l-e-c wrote:
       | One issue I usually see with these services is related to not
       | being able to send out email campaigns with "dynamic content"
       | pulled from the client's DB or APIs (based on specific user/list
       | segmentations)
       | 
       | Had cases where the exact same campaign or template had to be
       | created multiple times due to the client wanting a slightly
       | different intro/closing or even entirely different products and
       | services promoted based on user/account preferences.
       | 
       | Sure, it could be managed with multiple campaigns/templates/lists
       | but these duplications could easily be avoided by using slightly
       | more advanced "segmentation logic".
       | 
       | This is usually the case where tracking/stats aren't that
       | important but rather making sure the user receives relevant
       | content.
        
         | chrisfrantz wrote:
         | Sure, you can mostly do that today with saved segments, merge
         | tags and data variables. Would love to understand how we could
         | do better though!
        
       | o-o- wrote:
       | I'm in the middle of bootstrapping a SaaS company and spent the
       | last few days evaluating e-mail providers. I think my
       | requirements are really simple, yet I seem to fall outside what
       | most offer. Here it goes:
       | 
       | * A user-friendly WYSIWYG template editor (web fonts = nice to
       | have but not crucial). * An API that lets me set the to-address
       | and the e-mail content in markdown.
       | 
       | How can this pose an edge case?!
        
         | hu3 wrote:
         | How would markdown play in this case?
         | 
         | I would expect API to parse JSON with variables to replace in
         | the templates.
        
           | o-o- wrote:
           | Think of the markdown as the variable I'm sending (I'm doing
           | the replacements myself before sending). I'd simply like to
           | dress it in a template and send it to x.
        
         | adamkaz wrote:
         | As far as the fonts - font support across email clients is....
         | not great. We offer it but warn our users that their chosen
         | font might not be displayed in most cases.
         | 
         | Ideally, you'd be able to paste any markdown into our editor
         | and have it render properly, but still something we need to
         | work on.
         | 
         | A markdown to HTML (email) converter would be neat though.
        
       | winrid wrote:
       | I have no idea what contacts means in your pricing. Everytime I
       | send a transactional email to a new address is that a new
       | contact?? Pass on that. Mailgun and Brevo don't bill on that...
        
         | mrweasel wrote:
         | That's one thing I never understood about email service
         | providers, the weird obsession with "contacts". I don't care,
         | they are just email addresses. I might need to email a customer
         | once or twice, that doesn't make them a contact. If a service
         | insist that each email needs to be a contact, I'll just add and
         | remove the contact before and after each email sent.
        
         | siva7 wrote:
         | They're targeting SaaS and SaaS means traditionally a signup is
         | needed to be a customer which turns into a contact.
        
           | winrid wrote:
           | Yes, but free trials are a thing.
        
         | adamkaz wrote:
         | We're trying a different model - pay for your core audience and
         | any emails (product updates, user touch points, and
         | transactional) are all included. If you have a use case that
         | sends outside of your core audience (maybe sharing content with
         | non-users of your product, we bill on a more traditional email
         | volume pricing.
        
           | selcuka wrote:
           | Potential SaaS customers register trial accounts all the
           | time. Do each address count as a new contact even though they
           | only receive, say, an activation email once and never come
           | back?
        
             | chrisfrantz wrote:
             | You could remove those contacts and not be charged for them
             | however if you only email someone once that started a trial
             | account you're doing your business a disservice in our
             | experience.
        
           | anonzzzies wrote:
           | I still don't get it; let's say I have 100+ signups a day on
           | trial accounts and 200k+ paying clients which almost never
           | receive email from us, but do sometimes (maybe 1-2 times
           | every few months). What are we looking at?
        
       | kevsim wrote:
       | Congrats on the launch! For teams that are using something like
       | customer.io, how does this fit into the picture? Is it a
       | replacement or a companion?
       | 
       | And to nerd out a bit - how was working with Lexical? We chose
       | Slate.js for our editor in Kitemaker.co but it's not as actively
       | maintained as it once was.
        
         | chrisfrantz wrote:
         | Thanks! Yep, we often replace CIO for early and mid-stage
         | teams.
         | 
         | Pricing, performance and UX are the primary drivers for
         | switching that we have seen so far.
         | 
         | We were on Slate previously and actually rewrote our editor to
         | support our switch to Lexical. It's very early but it's a cool
         | platform. Wish they had a community outside Discord but that's
         | more personal preference.
        
       | risico wrote:
       | This looks like a really nice and polished product, I am in the
       | same space, I've been working for a while on a similar project,
       | pretty much feature parity but with one caveat, it's pay-once and
       | use forever (1 year of free updates), self-hosted, no
       | dependencies, one binary.
       | 
       | I'll be keeping a closed eye to you guys, it's pretty much what I
       | wanted when I started my project.
        
         | chrisfrantz wrote:
         | Thanks!
        
         | MHillyer wrote:
         | What does it use on the back end for the mail delivery?
        
         | hurlum wrote:
         | where can I see more?
        
       | mtmail wrote:
       | My Firefox browser consumes 600% CPU browsing the homepage. Maybe
       | an endless loop somewhere? I use adblock.
        
         | robflaherty wrote:
         | I see this with Framer sites all the time. Happens in Chrome
         | too.
        
         | chrisfrantz wrote:
         | Oof don't love that! I'll test with FF later today.
        
       | pembrook wrote:
       | Wondering how this differs from something like Customer.io or
       | Userlist?
       | 
       | Have some friends also working in a somewhat adjacent space
       | (Audienceful) so will be watching you guys closely.
       | 
       | But in general it seems email is pretty crowded these days and a
       | lot of the sub-niches are also pretty crowded (eg. Klayvio in
       | ecomm, Customer.io in Saas, Substack/ghost in newsletters,
       | Convertkit for wordpress bloggers, etc).
       | 
       | And for the most part all these apps are just sending on the big
       | API-based senders under the hood (Eg. Amazon SES or Sendgrid).
       | Even the newcomer API-based senders like Resend are just a
       | wrapper around Amazon SES. Which makes any claims around
       | differentiated deliverability on any email platform dubious at
       | best.
       | 
       | Is the plan to build your own sending infra long term?
        
         | chrisfrantz wrote:
         | I would like to! It's probably a bit further down the line for
         | us.
         | 
         | You can do a lot to improved deliverability once you approach
         | it at a platform level. We have access to various datapoints at
         | scale that we can use to help individual users improve their
         | deliverability vs working directly with the sending infra.
         | Beyond that, we offer a platform that helps reduce pain and
         | friction that might exist with more barebones, infrastructure
         | focused services.
        
         | deofoo wrote:
         | They offer a free plan :)
        
           | chrisfrantz wrote:
           | Hah yeah that too! Free, no credit card required.
        
           | michaelbuckbee wrote:
           | Not sure if this is a good or bad signal. The others don't
           | offer free no CC plans because as soon as you get even the
           | smallest bit well known you get swamped with spammers signing
           | up.
        
             | chrisfrantz wrote:
             | We do a lot to prevent it, part of the reason we waited to
             | launch. There are also hard caps with the free plan.
        
       | luthfur wrote:
       | How are you different than a Klayvio or Attentive?
        
         | chrisfrantz wrote:
         | To the best of my knowledge, Klaviyo is more focused on
         | e-commerce and Attentive more on e-commerce but especially SMS.
         | I'm not familiar enough with their platforms to give a point-
         | by-point comparison, but we're focused on the needs of our
         | users within SaaS. If a customer needs a thing, we're going to
         | work with them to understand it and build it for them. I think
         | if we follow that compass long enough we'll end up
         | differentiated quite a bit.
        
       | jorddd wrote:
       | I like it and signing up! Also, what do you use for the docs?
       | They're sleek!
        
       | nicoraga wrote:
       | Loops is the backbone of our enterprise lead qualification
       | system. We'd built Lambdas on SNS to take care of a bunch of this
       | emailing logic and were very happy to see Chris took care of it
       | all. Every time we have a feature request or question, turns out
       | it's on the roadmap.
       | 
       | Happy to share how we use it.
        
         | chrisfrantz wrote:
         | Thanks, your early support means a lot! Hope we freed you up to
         | spend less time on email and more time on the rest of your
         | company :)
        
       | alx-ppv wrote:
       | I don't get why the pricing is based on contacts. Why not charge
       | based on emails sent? This is probably where most of your
       | expenses are, instead of charging on storing contacts in the DB
       | and querying them. I have a SaaS B2C with more than 10k contacts
       | and I don't send lots of emails.
       | 
       | That's why Sendy is a good option for me.
        
       | MPiccinato wrote:
       | Congrats on the launch!
       | 
       | Any plans to support multiple channels? (SMS, push, etc) And are
       | you in the long run looking to compete with Braze, Airship, etc?
        
         | chrisfrantz wrote:
         | We've moved companies off of Braze already, but we still need
         | to add multi-channel support. We'll likely add it in the future
         | unless customer needs materially change.
        
       | CrackpotGonzo wrote:
       | Many email providers have black listed companies that have any
       | connection to crypto. Do you support crypto companies?
        
       | xmattx wrote:
       | Any plans of open sourcing your MJML extensions? We hand-code
       | MJML for our mails and fairly frequently run into compliancy
       | problems.
       | 
       | Runs kinda counter to your business-case I suppose, but might
       | help someone (me) out :)
        
         | ponyous wrote:
         | Can you elaborate on compliancy problems? Really curious as I
         | quite like MJML.
        
         | chrisfrantz wrote:
         | I would really like to eventually open source core parts of
         | Loops.
         | 
         | I think parts of the editor makes sense, including the MJML. We
         | spent an entire weekend extending MJML for Superhuman and it
         | would be cool to release that work some way.
        
         | adamkaz wrote:
         | Its definitely come up! I think it would be cool to have a
         | community working on the translations to MJML from Lexical.
         | There are so many corner cases and email clients out there,
         | it's definitely a challenge to get things working everywhere.
         | What type of compliancy problems have you run into?
        
       | itsjustjordan wrote:
       | Small website bug, hovering over Make.com in the integrations tab
       | on the homepage shows the link and icon for Zapier. Congrats on
       | the launch!
        
         | adamkaz wrote:
         | Ah thanks! In the middle of publishing that integration :-)
         | We'll get that fixed.
        
       | santiagobasulto wrote:
       | Congrats on the launch. I'm currently starting my own startup, so
       | I can give you my impressions as a potential customer.
       | 
       | Contact-based pricing is bad. You're trying to create an email
       | platform for SaaS, from the features perspective (yey!) but
       | you're charging just as mailchimp and everybody else does (nah!).
       | 
       | Instead, as a founder, I'd rather prefer "active user". If
       | someone tries my product, but they never return, I don't want to
       | be charged for. So, in any given month, count how many people I
       | have emailed (during that period), and that counts as pricing.
       | 
       | Just my 2c. Good luck!
        
         | chrisfrantz wrote:
         | Yep it's great feedback! You can pretty easily slim down your
         | contact count to follow that active user model if you'd like
         | already :)
        
       | acomms wrote:
       | This is good timing. Currently evaluating email send for a new
       | app.
        
         | adamkaz wrote:
         | Cool, let us know how we stack up!
        
       | satvikpendem wrote:
       | Any thoughts on the differences with Resend [0] (also a YC
       | company coincidentally enough)?
       | 
       | I like them because they integrate quite nicely with their other
       | product, React Email [1], where our devs can just write emails in
       | React and it'll render to email-compliant HTML and CSS. I suppose
       | you guys have a GUI as well but I believe they're looking to add
       | that too.
       | 
       | [0] https://resend.com
       | 
       | [1] https://react.email/
        
         | areichert wrote:
         | fwiw you can use React Email pretty easily with anything by
         | using their @react-email/render package [0] to render your
         | email React components to HTML (this is effectively all Resend
         | is doing in their Node library [1])
         | 
         | Just FYI since I happened to be looking into this recently as
         | well :)
         | 
         | [0] https://www.npmjs.com/package/@react-email/render
         | 
         | [1] https://github.com/resendlabs/resend-
         | node/blob/90a7225c21db9...
        
         | chrisfrantz wrote:
         | Sure! Generally, we don't think email copy belongs in your code
         | base.
         | 
         | You can upload MJML if you'd really like to, along with
         | designing in Figma via an integration, but really your best bet
         | is our editor.
         | 
         | If we can save a few engineering hours just by having the
         | product person that needs to update the emails with new copy
         | actually update the copy instead of pinging engineering, we
         | think we've improved things.
         | 
         | If a competitor ends up building a GUI, glad to see they agree
         | too :)
        
       | deofoo wrote:
       | I'm a happy user! for sure there are some small basic things I'd
       | love to get (better filtering, user editing, etc...) but overall
       | they get the job done. Good luck!
        
         | chrisfrantz wrote:
         | Oh nice! Thanks, yep there's lots to improve. If you haven't
         | already, drop us a line in slack or live chat and we're happy
         | to log feedback then we'll ping you when it makes its way into
         | the app.
        
           | deofoo wrote:
           | Will do :)
        
       | amilner42 wrote:
       | I'll be needing email soon for what I'm building, I may try this.
       | I've worked on emails at a past startup and would like to avoid
       | the dread...
       | 
       | I will say I find the pricing quite concerning. Free until 1000,
       | 50 / 5000, but then I have to contact you? Am I understanding
       | correctly, 5000 subscribed users doesn't seem like that much.
       | 
       | For what it's worth I went to customer.io to compare pricing and
       | found there's so confusing I was lazy to figure it out...so I do
       | appreciate the simplicity
        
         | chrisfrantz wrote:
         | Nope, hit "view pricing tiers" on the pricing page for a full
         | list of pricing up to 100k contacts.
         | 
         | It needs to not be hidden behind a button, that's on the list.
        
           | amilner42 wrote:
           | Ah missed it, thanks
        
           | ralferoo wrote:
           | From the home page, clicking on Pricing does absolutely
           | nothing. Clicking on other things in the menu goes to those
           | pages, although by opening a new tab in a very user-
           | unfriendly way. Maybe it's gated on having created an account
           | first, but personally I wouldn't create an account without
           | first having any information on pricing first, because
           | there's a high likelihood that I might just be wasting my
           | time.
        
             | adamkaz wrote:
             | Our intention is that it's clickable - I can't replicate
             | this but others have mentioned it. What browser are you on?
        
               | ralferoo wrote:
               | Chrome on Windows
        
       | owfwduke wrote:
       | Happy customer of Loops - congrats on the launch!
        
         | chrisfrantz wrote:
         | Thanks for using Loops!
        
       | [deleted]
        
       | aresant wrote:
       | Random endorsement - the founder Chris' twitter maintains a
       | remarkably high signal to noise ratio in the
       | marketing/startup/growth content niche - worth a follow -
       | https://twitter.com/frantzfries
        
       | orliesaurus wrote:
       | Curious about what's wrong with Sendgrid/Mailgun/MailChimp (and
       | the rest) that prompted rebuilding this again 10ish years later?
        
         | winrid wrote:
         | Also Brevo.
         | 
         | But this just means there's a market. It doesn't have to be
         | special. Yay capitalism :)
        
         | ifightcrime wrote:
         | Or better yet Customer.io.
        
       | castellanic wrote:
       | [flagged]
        
       | obeavs wrote:
       | Congrats on the launch! Its been a far better experience than
       | Mailchimp for us, even during the very early beta days.
       | 
       | How has your experience been using Lexical? Would love to get a
       | sense of where you've run into limitations/etc as we're exploring
       | it (albeit, for a very different use case).
        
         | adamkaz wrote:
         | Lexical has been great. I think the biggest drawback is that
         | its an earlier project (compared to alternatives) so there are
         | not always best practices for what we want to do. That said,
         | the community is pretty active (in discord) and generally
         | responsive to bug reports.
        
       | rusl1 wrote:
       | It looks interesting but where is the pricing section? Do I have
       | to contact you to know how much I will pay? That's a big deal for
       | me
        
         | chrisfrantz wrote:
         | https://loops.so/pricing
         | 
         | Click "view pricing tiers" for all tiers up to 100K :)
        
           | wahnfrieden wrote:
           | Must go paid at $50/mo after waitlisting 1000 emails, got it
        
       | adaml_623 wrote:
       | We starting using your API for light volume transcriptional
       | emails a few weeks ago and honestly the integration process was
       | so smooth it was anticlimactic. It just all worked.
        
         | chrisfrantz wrote:
         | that's what we're hoping happens! it should just work so you
         | can get back to work
         | 
         | thanks for giving us a try :)
        
       | sourabh03agr wrote:
       | Congrats on the launch! QQ - do you track if the sent email is
       | getting flagged as spam?
        
       | danr4 wrote:
       | Looks really good! but with 200K subscribers I'm a bit hesitant
       | to move from mailjet, who do I talk to to be able to try it with
       | our upcoming campaigns?
        
         | chrisfrantz wrote:
         | Talk to us! We're happy to take a call, email, etc. :)
         | 
         | Shoot me an email (chris@loops.so) and happy to walk you
         | through any questions you may have.
        
           | danr4 wrote:
           | on it!
        
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