[HN Gopher] Lichess: Block Ads and Trackers
       ___________________________________________________________________
        
       Lichess: Block Ads and Trackers
        
       Author : promiseofbeans
       Score  : 302 points
       Date   : 2023-09-19 10:39 UTC (12 hours ago)
        
 (HTM) web link (lichess.org)
 (TXT) w3m dump (lichess.org)
        
       | ssss11 wrote:
       | I like this.
        
       | SergeAx wrote:
       | Lichess and it's author are so cool that I subscribed to monthly
       | donation even though it gives me literally nothing.
        
       | canistel wrote:
       | Trivia: Lidraughts was created taking inspiration from Lichess,
       | and this is acknowledged in https://lidraughts.org/about. In the
       | spirit of Lichess, they too keep the source open and avoid
       | serving ads. Draughts, unfortunately, does not enjoy the same
       | status or fanfare as chess and seems to have more following in
       | poorer countries (except for Netherlands and Russia). I feel that
       | it needs all the help it can get, and Lidraughts is a big relief.
        
       | bad_user wrote:
       | Did you know Lichess is built in Scala 3 ;-)
        
       | [deleted]
        
       | jurassicfoxy wrote:
       | Lichess is truly amazing.
       | 
       | I am a monthly Lichess donator, and you too can donate via
       | https://lichess.org/patron
        
       | kevincox wrote:
       | [flagged]
        
         | oh_sigh wrote:
         | A more apt analogy would be someone giving away snacks in a
         | park, and they have an advertisement printed on the snack
         | wrapper. However, when you take the snack, you hold it upside
         | down in your hand so the advertisement is obscured. Are you
         | doing something wrong by holding the snack in that manner?
        
         | carlosjobim wrote:
         | Anybody who publishes any kind of media can insert
         | advertisements that are unblockable. For example if your
         | content is in text-form, you have to make the ad a part of the
         | body text, just like I do while I sip from a refreshing and
         | healthy Dr Pepper. Of course you can not track, spy, or install
         | malware on your visitors machines with such in-content ads, but
         | there are other ways to check if the ads work.
         | 
         | Readers of this comment can get a 20% discount on their next Dr
         | Pepper order using promotional code "Hacker1338". Limited time
         | offer.
        
         | elashri wrote:
         | I think your analogy is not suitable. Doing physical exercise
         | does not have risks of infecting your body with viruses
         | (malware). And will not invade your privacy for sure.
         | 
         | I am amazed at the fact the ublock origin is the best security
         | defence we have. I install it on my relatives machine and most
         | of their problems dissappears.
        
         | kibwen wrote:
         | You've got the analogy right in that the internet is like a
         | public park. Where your analogy goes wrong is in the fact that
         | these service providers have set up a bakery in the park, and
         | are trying to charge anyone who merely smells the bread, and
         | then accuse people of stealing when they refuse to pay for the
         | act of inhaling while walking through the public park.
         | 
         | The internet is a _public resource_. Your website is a _guest_
         | on my computer. I will do with your website what I will. The
         | one and only choice you have is to not serve it to me. Once you
         | have served it to me, you don 't get to dictate how I use it.
        
           | charcircuit wrote:
           | Sites don't require advertisements around links to their
           | sites. Once you follow a link (scent) to the destination that
           | is when advertisements are shown in exchange for allowing you
           | to access something of value.
           | 
           | >Once you have served it to me, you don't get to dictate how
           | I use it.
           | 
           | If you do not have a license to modify the site that is
           | copyright infringement.
        
             | rollcat wrote:
             | > If you do not have a license to modify the site that is
             | copyright infringement.
             | 
             | It is fair use.
             | 
             | If I buy a physical copy of a poster, and draw on it before
             | I hang it on my wall, it's fair use.
             | 
             | If I buy a CD and it includes an instrumental version of a
             | track and I badly sing to it, it's fair use.
             | 
             | If I buy a designer brand table and decide it's too tall, I
             | can saw off 5cm from its legs, and it's fair use.
             | 
             | If I download a freely distributed document from the
             | Internet, to display on my computer's screen, and decide
             | not to look at a part of it - it _is_ fair use.
        
               | charcircuit wrote:
               | >If I buy a physical copy of a poster, and draw on it
               | before I hang it on my wall, it's fair use.
               | 
               | It's not necessarily fair use.
               | 
               | >If I buy a CD and it includes an instrumental version of
               | a track and I badly sing to it, it's fair use.
               | 
               | Unless the venue you are at has paid for the performance
               | rights of that song that is copyright infringement.
               | 
               | >If I buy a designer brand table and decide it's too
               | tall, I can saw off 5cm from its legs, and it's fair use.
               | 
               | It's not necessarily fair use.
               | 
               | >If I download a freely distributed document from the
               | Internet, to display on my computer's screen, and decide
               | not to look at a part of it - it is fair use.
               | 
               | Considering removing ads hurts monetarily I definitely
               | don't think it could be fair use.
        
             | meristohm wrote:
             | For personal consumption?
             | 
             | I modify the ebooks I read, changing the font and other
             | formatting, reducing the size of images or removing them
             | entirely, and removing advert pages (sometimes, not
             | compulsively). I do this for my own readability preferences
             | (I don't have a formalized disability, just preferences at
             | this point). As I am not reselling the artist's work, I
             | consider this fair use. To what degree am I wrong?
        
               | charcircuit wrote:
               | Personal consumption doesn't make copyright infringement
               | okay. It just makes it harder to be caught.
        
           | hightrix wrote:
           | Quoting as this is the best phrasing I've heard, thank you.
           | 
           | > The internet is a public resource. Your website is a guest
           | on my computer. I will do with your website what I will. The
           | one and only choice you have is to not serve it to me. Once
           | you have served it to me, you don't get to dictate how I use
           | it.
           | 
           | And completely agreed. Put simply, if you don't want to give
           | something away for free, don't give it away for free.
        
         | benatkin wrote:
         | It isn't theft, that's a gross exaggeration. Alas it's a
         | popular one. https://www.tomsguide.com/us/ad-blocking-is-
         | stealing,news-20...
         | 
         | > These days, most Web publishers rely on advertising to pay
         | the bills. Some charge subscription fees, but for the most
         | part, readers have shown that they aren't willing to pay for
         | access to Web content. Even if they earn revenue from
         | subscriptions or e-commerce links, few sites can turn a profit
         | without running a substantial number of ads.
         | 
         | Boo friggin' hoo. If you don't like it, shutter your site.
         | Since 2015 when this article was written, ads have gotten
         | worse, and the blame can't be placed entirely on people using
         | ad blockers. FWIW I don't use one, I use the ad blocker in my
         | brain (the article says "However, trying to actively filter ads
         | from websites is stealing" and that's what I do when I ignore
         | ads). I guess by their logic I should stop doing that and read
         | every ad or else I'm tantamount to a burglar.
        
           | anononaut wrote:
           | You use the ad blocker in your brain?? Have you forgotten
           | what computers are here to do in the first place?
        
           | digging wrote:
           | > I use the ad blocker in my brain
           | 
           | Blocking ads is about more than just not perceiving them
           | (although that's a tremendous benefit). Ads are actually
           | hostile: they often ruin the UI/UX, make the site harder to
           | use, can install malware of all kinds, and/or directly
           | harvest data from you for profit (which could also be called
           | stealing, to use the language of the industry).
           | 
           | Ad-blocking software is simply form of self defense.
        
         | Devasta wrote:
         | So to confirm, whenever ads come on on the TV, you sit and
         | diligently watch them? Wouldn't want to steal the tv show after
         | all.
        
       | matheusmoreira wrote:
       | I already had massive respect for Lichess but this is just
       | incredible. I wish them all the success in the world.
        
       | bilekas wrote:
       | > It's important to note that blocking ads is NOT theft. Don't
       | fall for this creepy idea, which is the criminalisation of the
       | inalienable right to privacy.
       | 
       | This is something I've never actually focused on but it's wild
       | the amount of people I've installed AdBlock and ublock for who
       | think it's something nefarious.
        
         | Airsinner wrote:
         | Ads and targeted ads aren't the same thing, so idk if I agree
         | that ad blocking is per se a privacy right.
         | 
         | Practically, of course, it's a different story.
        
           | _Algernon_ wrote:
           | Untargeted ads are still a security nightmare. Why would I
           | permit loading and executing scripts / resources from
           | arbitrary domains? Ublock is layer 0 defense against malware
           | and viruses.
        
             | Airsinner wrote:
             | Why would an ad _need_ to run a script, use meaningful
             | resources or even be from arbitrary domains?
             | 
             | Those are all practical arguments, but the point I'm making
             | is that advertising doesn't have to be this way; it's the
             | implementation that's the problem, not the theory.
        
         | paulryanrogers wrote:
         | > ...it's wild the amount of people I've installed AdBlock and
         | ublock for who think it's something nefarious
         | 
         | Because it is? Ad blocking is arguably at least unethical.
        
           | _Algernon_ wrote:
           | Not more unethical than making money off of manipulating
           | people, spreading malware and viruses, etc.
        
           | matheusmoreira wrote:
           | Nope. My attention belongs to me and me alone. It's not
           | currency to pay for services with. Ad blockers are not only
           | ethical, they're justified self defense.
        
           | Etheryte wrote:
           | This stance is absurd. It's your device, you choose what
           | content you want to consume on it. Do you imagine a world
           | where you buy a monitor and once every hour it shows you
           | fullscreen ads from the device manufacturer without your
           | consent? Maybe you do, but for everyone else that's a
           | dystopia.
        
             | lelanthran wrote:
             | I think you are overreacting
             | 
             | > This stance is absurd.
             | 
             | It's not 'absurd', because he _did_ say  "arguably",
             | meaning that there's an argument to be made for either side
             | of the issue (and a poster below makes an argument).
             | 
             | Pointing out that ad-blocking is arguably unethical is
             | fine. If he had said "it's unarguably unethical", then
             | sure, _that 's_ absurd, but the poster qualified his
             | statement quite nicely.
        
             | paulryanrogers wrote:
             | Visiting sites consume resources. If you walk into a store
             | and take a gift card you're still consuming resources meant
             | to be paid for, even if they're mostly digital resources.
             | Regardless of the car or shoes you used to do it.
             | 
             | I don't welcome a world of paid products that also include
             | ads. Yet ads do make some paid products cheaper, like say a
             | Kindle or a TV. Folks blocking ads from a premium product
             | probably have a stronger defense. Those blocking ads from
             | an entirely ad supported service less so.
        
               | Etheryte wrote:
               | This is misguided. Just like visiting a site consumes
               | resources on their server, visiting a site consumes
               | resources on my system, in fact, if I don't block ads it
               | consumes even more resources. In many cases I would argue
               | that fetching and rendering the whole flashing shebang of
               | ad garbage some sites ship these days consumes
               | considerably more resources than simply serving the files
               | on a server.
        
               | wmal wrote:
               | > Yet ads do make some paid products cheaper
               | 
               | 1. Companies selling paid products see ads as an
               | additional revenue and not a way of filling a hole in the
               | budget caused by price reductions. The price wasn't
               | reduced. That's a fairy tale.
               | 
               | 2. Even if (1) wasn't true, the consumer seeing ads ends
               | up spending more. They pay for the goods and services
               | being advertised. If they didn't spend more the whole ad
               | business model wouldn't work.
        
               | blackmesaind wrote:
               | A false equivalency. Websites want to entice you to
               | visit, stores do not want to entice you to steal gift
               | cards.
               | 
               | As for whether you can make blocking ads an ethical
               | imperative, I'd agree that without ads, there likely
               | wouldn't be an incentive to provide helpful, free
               | services. If anything, it's theft of the value that other
               | ad-consenting visitors are providing.
        
               | paulryanrogers wrote:
               | Stores want to sell you gift cards paid for by your
               | money. Websites want to 'sell' you website content paid
               | for by showing you ads. Some sites even sell you the
               | content ad free by paying them directly.
        
               | lelandbatey wrote:
               | Just because a company has found a way to make money off
               | of ads doesn't mean we're morally obligated to look at
               | those ads, nor even incidentally be exposed to them.
               | Consider an example applied outside of the internet.
               | 
               | Let's say I open a restaurant that advertises itself as
               | "FREE PIZZA", and I give them a free pizza if asked _but_
               | I also hand them a 2cm thick stack of ad flyers. Is it
               | morally wrong to take that stack of advertising and just
               | throw it away without looking at it while still eating
               | the pizza? I (and I think most people) would say that
               | throwing away the ads is totally acceptable; they 're the
               | fools giving away the free pizza with the _hope_ that
               | they 'll drive business for the advertisers. If the free-
               | pizza shop goes out of business because everyone throws
               | away the ad flyers, that's something we consider totally
               | ok because that's probably not a great business approach.
               | 
               | The only reason we consider ads online different is
               | because it's become so normalized. We the users have come
               | to expect many services for free, and the folks making
               | their money by including the ads _have become vocally
               | entitled to users eyeballs and the money it makes them._
               | They say  "my business will fail if you block my ads; you
               | owe me your eyeballs." Yeah, that's not my problem; I'm
               | an audience member who owes the content-provider/service
               | nothing and who's agreed to nothing (TOS's and EULA's
               | have tried to move the goalposts on this after decades,
               | don't be fooled), the only party the content-
               | provider/service is _actually_ doing business with is
               | their advertising network, so they should figure it
               | amongst themselves.
        
               | slumberlust wrote:
               | This is an interesting, yet bewildering take. Do you work
               | for Unity by chance?
               | 
               | Most stores will gladly have you enter their store at a
               | cost, the hardest and most expensive part of the process
               | is getting you there.
        
               | paulryanrogers wrote:
               | I work for a company that helps sell ad free and bonus
               | podcast content. Yet I've had these opinions far longer.
        
               | digging wrote:
               | > Visiting sites consume resources.
               | 
               | Less if you block their ads and JS.
        
               | dylan604 wrote:
               | but are ads actually served using resources of the site?
               | i just assumed that the ad was served from the ad
               | provider. the only resources used of the site was the
               | initial JS code. redirecting through the host seems very
               | inefficient.
        
               | matheusmoreira wrote:
               | Ads are displayed on _my_ machines. Using the processor
               | cycles and RAM of _my_ computers. Powered by _my_
               | electricity. Consuming _my_ limited attention span.
               | Injecting information I didn 't ask for and do not want
               | to remember into _my_ mind.
        
               | paulryanrogers wrote:
               | So avoid sites with ads?
        
               | matheusmoreira wrote:
               | > Visiting sites consume resources.
               | 
               | Not our problem. They're the ones sending free web pages
               | to any client who requests. Their servers are free to
               | return 402 Payment Required if they require payment.
        
               | rndmwlk wrote:
               | I think a more fitting analogy would be walking into a
               | store to sit down and cool off with no intent of buying
               | anything. You are "taking" passive resources (air
               | conditioning, space, potentially employee attention).
               | Would you consider that to be unethical?
               | 
               | Personally, I don't believe ad blocking is unethical
               | because I don't believe the ways in which advertisers
               | collect and sell their data is ethical.
        
               | Mystery-Machine wrote:
               | Our data* It's not their
        
               | paulryanrogers wrote:
               | If you could loiter in a store and automatically bypass
               | seeing anything being sold there then that would be
               | unethical. Some places even have rules against loitering
               | because they just don't have capacity to serve as a hang
               | out spot for all the people living nearby.
        
           | dan353hehe wrote:
           | Is it also unethical to not read the ads in a newspaper? Or
           | to not watch the commercials on TV?
        
             | paulryanrogers wrote:
             | If it was automated and you still consumed the other
             | resources (paid largely or entirely by ad impressions) then
             | that case could be made.
        
               | 5e92cb50239222b wrote:
               | I actively avoid ads in print and other media where it's
               | not possible to just block them, and skip through paid
               | for posts in Telegram channels without reading a single
               | word from them. Once you get used to doing this, it
               | becomes second nature -- pretty much _automatic_
               | behavior.
        
               | thomasahle wrote:
               | Why does it matter whether it's automatic?
        
               | paulryanrogers wrote:
               | Because if you have to manually notice, recognize, then
               | look away, then arguably you've already paid with your
               | attention. If someone or something is doing it for you
               | (and others) automatically then it eliminates the
               | 'payment' and undermines producers ability to produce.
        
               | janalsncm wrote:
               | For the record, a lot of ads in newspapers are in
               | separate inserts which easily be separated and tossed
               | out. Grocery store bundles for example.
        
               | paulryanrogers wrote:
               | True but that still requires the would-be reader to take
               | action, and likely read something printed on them
        
               | bee_rider wrote:
               | One way to figure out if a case could be made, or if
               | something is "arguably" true, is to try and make a case
               | or argument and see if it works. Just speculating that it
               | might be possible to make a case is kind of weasel-wordy.
        
           | executesorder66 wrote:
           | Actually NOT blocking ads is at the very least morally evil
           | and degenerate.
           | 
           | You are a very bad person if you think adverts are morally
           | justifiable in any form.
        
           | Narishma wrote:
           | If anything it's ads that are unethical.
        
           | iamacyborg wrote:
           | > Because it is? Ad blocking is arguably at least unethical.
           | 
           | If all an ad was was a static image, I might agree.
           | 
           | As it stands though, with RTB being what it is, ad blocking
           | is the only means to protect yourself from a massive
           | unethical, unconsensual breach of privacy.
        
             | paulryanrogers wrote:
             | Or boycott the sites. Or perhaps just boycott the risky
             | capability like JavaScript.
        
           | indigochill wrote:
           | Nah.
           | 
           | Now, I get that you're probably coming at this from "But
           | hosting costs money and advertising is a way to recuperate
           | the cost, so visiting the site but blocking ads is leeching
           | bandwidth from the host without providing value back in the
           | form of ad revenue".
           | 
           | But this doesn't hold up. All the cards are held by the
           | content provider. If they -actually- have a problem with
           | this, they have ways to stop it.
           | 
           | 1. A server will always serve a request. That's it's job. So
           | there's some unavoidable up-front cost to being a server on
           | the internet.
           | 
           | 2. But once it gets the request, it might serve a response
           | that executes client-side Javascript that detects that an ad-
           | blocker is running. At this point the content provider has a
           | decision. They could block the requester. For example,
           | redirect to a "Disable your adblocker" page. Or even in
           | extreme cases blacklist the IP the request came from (though
           | practically this doesn't happen). Heck, if things devolved
           | into an arms race around ad-blocking detection, you could
           | probably detect this server-side with some mechanism around
           | serving a request to a browser while at the same time issuing
           | a request to an ad provider to see if they received a
           | corresponding ad content request within a certain window and
           | if not, you know the ad was effectively blocked.
           | 
           | Ultimately it's not an obligation to accept ads. It's the
           | content provider's prerogative to decide to deny service to
           | ad-blocking clients, but realistically most content providers
           | want traffic even if it's not generating ad revenue because
           | of those sweet engagement metrics. If they don't, they have
           | the tools to stop serving those requests.
        
             | paulryanrogers wrote:
             | One can enter physically a theater and watch a movie
             | without paying quote often. Depending on the timing and
             | staff you may not be confronted for a long time or at all.
             | 
             | Does that mean theaters don't really care or obligate
             | consumers to pay?
        
               | jdbernard wrote:
               | There is nuance because the behavior around physical
               | spaces is well established by law and social norm. This
               | is absolutely not true for the internet, as evidenced by
               | this very debate.
               | 
               | If you will indulge the hypothetical, and we step back
               | from the established social norms (people know you are
               | expected to pay), who is responsible for making sure
               | customers understand the need to pay? The theater. If the
               | theater doesn't secure their doors and doesn't say
               | anywhere "you must pay to enter," then it's a completely
               | reasonable behavior for someone to enter and watch until
               | they are asked to leave or pay. If they refuse to leave,
               | they're trespassing. If they are told to pay before
               | entering and they sneak in, this is clearly trespassing.
               | 
               | But this is not really the same thing as online
               | advertising. Online advertising is more like, you ask
               | them to deliver a DVD to your house, and the agreement is
               | "we'll deliver the DVD if you also let us place a camera
               | and microphone in your home to watch your reaction to the
               | DVD." Then you allow the DVD in but refuse entry to the
               | spy gear. It would be very problematic to try and force
               | people to accept the spy gear, or prevent them from
               | denying entry to the spy gear. It would lead to laws
               | purposefully designed to deny people privacy and control
               | over their own homes. A much better solution would be for
               | the company to just not allow you to take the DVD unless
               | you also take the spy gear and to create laws around that
               | behavior if necessary.
        
           | Tao3300 wrote:
           | Do you sometimes have trouble identifying traffic lights in
           | photographs? Or perceiving character gestalts from distorted
           | images?
           | 
           | After you confirm your humanity to the best extent you can,
           | proceed to reexamine your ethics.
        
             | paulryanrogers wrote:
             | Accusing people with different opinions of being less than
             | human (or out of touch with humanity) only harms and does
             | not help your argument.
        
               | Tao3300 wrote:
               | Easy now. It's not like I did anything mean like accuse
               | you of being in ad sales.
               | 
               | Also, kettle, you're the one telling people they're
               | behaving unethically.
        
           | mattchew wrote:
           | I get where you're coming from. The free content is possible
           | because of the advertisements, and you are sort of consenting
           | to the ads when you choose to visit the site. It's not an
           | explicit agreement but it is at least an understanding of
           | what lets the wheels keep turning.
           | 
           | However, when ads are so obtrusive that they slow down my
           | computer or ruin the use of the site completely, or if they
           | have malware payloads (does happen) then I'm quite happy to
           | use an ad blocker. I didn't use one until I started
           | encountering this kind of nonsense regularly.
        
             | paulryanrogers wrote:
             | If we collectively boycotted the sites that allow such
             | garbage then they would serve less obtrusive ads.
             | 
             | To consume the content without even considering ads makes
             | it unethical.
        
               | matheusmoreira wrote:
               | Nothing at all unethical about it. We're not obligated to
               | spend even one second looking at ads. They sent us free
               | stuff _hoping_ we were going to notice the ads they
               | bundled alongside it. We 're not obligated to do that
               | though. It's that simple.
        
       | UberFly wrote:
       | Why do so many fail to also mention Pi-Hole? :(
        
         | timetraveller26 wrote:
         | Maybe it's a bit too much for non-tech savy users
        
       | miki123211 wrote:
       | > These don't benefit us, the website users, in any way
       | 
       | Except for, you know, allowing those websites to exist in the
       | first place? Ads and data are nothing but a form of payment, the
       | gold or salt of the internet age.
       | 
       | The alternative to ads isn't no ads, it's paywalls and
       | subscriptions. If ads didn't exist or weren't as accurate as they
       | can be with invasive tracking, we'd have far less content out
       | there, and most of the existing content would be locked behind
       | paywalls, making search engines even more useless than they
       | already are. There would be no free video hosting on Youtube, no
       | free music on Spotify, no free educational resources for those
       | who can't afford books, and calling your friends on another
       | continent would still be a few dollars per minute. The internet
       | would be a much sadder place even if you were rich, and almost
       | completely inaccessible to you if you were poor (or a teenager
       | without a bank account / a resident of a sanctioned country / an
       | undocumented and unbanked immigrant.)
       | 
       | Ad Blocking is a "tragedy of the commons" problem, your internet
       | experience is better if you do it than if you don't, but if 100%
       | of users were to start successfully blocking ads everywhere, the
       | experience for those same users would quickly degrade.
        
         | wholesomepotato wrote:
         | > The alternative to ads isn't no ads, it's paywalls and
         | subscriptions.
         | 
         | Great. An alternative is an honest way to conduct business.
         | We'll take it.
         | 
         | We could get rid of all that click-bait AI-generate crap and
         | not waste everyone's time, among tons of other benefits.
        
         | lelandbatey wrote:
         | This is clearly not true; Wikipedia isn't ad supported and is
         | incredibly successful and prolific. You can use educational
         | tools like WolframAlpha freely and pay (using a normal
         | subscription model) for its more advanced features, no
         | advertising required. KhanAcademy is completely free (yes I
         | know they host many of their videos on YouTube; that's a
         | minority of the content on KA these days and I suspect would be
         | a relatively minor hosting cost at this point based on how tiny
         | and easy to compress their video presentation style is).
         | 
         | The internet would be different, yes. We'd probably see much
         | less of a gold-rush than we've historically seen. I think it
         | would still be just as much of a treasure in learning and
         | communication as it is today though.
        
           | miki123211 wrote:
           | Wikipedia has a somewhat unique architecture in that it's
           | mostly text and most of that text can be cached. This is also
           | true about blogs and sites like HN and Stackoverflow, but not
           | social media sites, search engines, messaging services, video
           | and image hosting sites etc.
           | 
           | Most Wikipedia visitors use an ad-supported search engine to
           | find articles. All that Wikipedia itself needs to do is to
           | find the URL in their cache and send the pre-rendered HTML
           | page. For many requests, there are no SQL queries to execute
           | and there's no PHP Wikimedia code to run, it's just finding
           | some HTML in a glorified key-value store. There's relatively
           | little code to run and relatively little bandwidth required,
           | so the cost-per-user isn't that high. There's also very
           | little technical innovation, the core problem has been solved
           | and the community is just adding more content. Same goes for
           | HN and Stackoverflow.
           | 
           | Not all websites can operate that way. Search engines need
           | lots of compute for indexing and search, and lots of
           | developers to fight SEO spam. Not all searches can even be
           | cached, "nearby Sushi restaurants" needs to return results
           | based on your location etc. Social media websites spend a lot
           | of money on moderation, and all their users are logged in,
           | giving them far fewer opportunities for caching. Pushing a
           | Taylor Swift tweet to all her followers in almost real time
           | is definitely no small feat. Messaging apps need to deal with
           | a lot of push notifications and a much higher proportion of
           | writes to reads (when compared to Wikipedia), also
           | moderation, fighting bots etc. Video and image hosting
           | websites need much more bandwidth and storage (and possibly
           | compute for transcoding), and those aren't free.
           | 
           | The non-profit, no ads, free-for-all model just doesn't work
           | that well for this kind of platforms.
        
             | ndriscoll wrote:
             | In an alternate world where ad funded sites never took
             | off...
             | 
             | Taylor Swift could publish an RSS feed, or pay Twitter
             | since it's basically a marketing channel for her. Messaging
             | apps could have been p2p (and maybe ISPs would've had a
             | reason to get ipv6 working since otherwise you'd hear "IM
             | doesn't work on Cox" etc. Or maybe ISPs could provide
             | federated chat gateways like they did with email). ISPs
             | might bundle hosting (they used to), or Microsoft would
             | have had a reason to have built Personal Web Server into
             | something everyone uses today. Maybe people would share
             | viral videos they liked on something like gnutella using
             | magnet links from forums.
             | 
             | It might not work for companies trying to corral the entire
             | world onto their platform, but maybe that model isn't very
             | good.
        
         | Timshel wrote:
         | >The alternative to ads isn't no ads, it's paywalls and
         | subscriptions.
         | 
         | You do realize Lichess is free has no adds / paywalls or
         | subscription ?
        
       | ziyao_w wrote:
       | Thibault (the creator of lichess) is a really impressive human
       | being. I don't idolize people but he is quite inspiring.
       | 
       | There's an old perpetual chess podcast episode where he said he
       | has never seen a single ad that was useful :-) Which is somewhat
       | extreme and probably hyperbole but still his philosophy is loud
       | and clear.
        
         | Tao3300 wrote:
         | Not once did I win an iPod for punching the monkey.
        
         | Eduard wrote:
         | > Which is somewhat extreme and probably hyperbole but still
         | his philosophy is loud and clear.
         | 
         | Is it? I wish online ads that make it through would target me
         | well.
         | 
         | yes, I use adblockers and I opt out of data collection. But any
         | old-school advertisement such as print, TV, billboard, and
         | prospect ads feel more targeted / relevant to me and guide me
         | to a sales funnel than online ads.
        
         | c-fe wrote:
         | On this subject, I did see an ad for a small music festival
         | near my hometown, and i brought the ticket and had a good time.
         | If i had not seen the add, I would not have known about the
         | festival, so I actually did at least once see a useful ad
        
           | the_other wrote:
           | I used to hate ads, for the intrusion they made. Then I
           | started to run my own ventures and realised advertising is
           | essential: even finding friends and partners requires
           | advertising of a sort.
           | 
           | But on the web, advertising doesn't stop at attention theft.
           | Most web ads are agents of surveillance networks, and also
           | are software running on your hardware. Neither we should
           | tolerate.
        
             | indigochill wrote:
             | Yeah, I actually went to school for "strategic
             | communication" which was in large part
             | advertising/marketing/PR. I originally had this very naive
             | perspective that these sorts of communication are important
             | and valuable. Which is still true (we all engage in -some-
             | form of self-promotion, even if only in how we choose to
             | present ourselves to others), but with massive asterisks.
             | 
             | In my ideal, advertising and marketing are about really
             | understanding what the other party needs and finding a
             | truly mutually beneficial agreement that actually generates
             | value through exchange (A has X but values Y more highly, B
             | has Y but values X more highly, simply by the act of
             | exchange, value is generated).
             | 
             | I was even pro-tracking at one point because the more you
             | know about people, the better you can understand their
             | needs so the better you can offer them something they'll
             | value. In the abstract, I still think there's something
             | here. But it has to be done responsibly and with a user-
             | before-profit mindset.
             | 
             | By contrast, ad companies have time and again proven
             | themselves irresponsible with this information, e.g.
             | selling it to shady groups.
        
           | bee_rider wrote:
           | How'd you get the ad? It seems like something that could be
           | posted on a coffee shop bulletin board for example, or placed
           | in the culture section of a local newspaper. In other words,
           | environment and location are all that are really needed, we
           | wouldn't need to send somebody to stalk you (like Facebook or
           | Google) in order to show you this ad.
           | 
           | Ads are only good for things with broad appeal like that.
        
       | blastro wrote:
       | ornicar if you're reading this, just know we all love you.
        
       | neilv wrote:
       | > _Tracking sells our personal information to increase
       | advertisement effectiveness_
       | 
       | Saying this downplays the invasiveness and threat. That's not the
       | only purpose.
        
       | Tao3300 wrote:
       | The manifesto at the end is a thing of beauty. Cuts through the
       | crap and really gets to the point.
        
       | cwales95 wrote:
       | I love their stance on adblockers and privacy. It's exactly how I
       | feel and I refuse to have them in my home or on my devices. I
       | also love how they go the extra mile to show people how to
       | implement common adblocking techniques.
        
       | hazrmard wrote:
       | Does anyone know the difference between personalDNSfilter
       | (recommended by lichess) and Blokada for DNS-based blocking? I
       | use the latter on my phone.
        
         | ormax3 wrote:
         | both work in the same way, by setting up a proxy/local-vpn
         | through which all traffic passes in order to filter ad hosts at
         | the dns level.
        
       | coldpie wrote:
       | Is BlockBear a good solution on iOS? I switched to iOS from
       | Android because they were the only ones making a good, small-ish
       | phone (on Android, I'd just use Firefox and uBlock Origin), but I
       | had no idea what ad blocker to pick. What I have kinda works, but
       | I do still see ads sometimes, and the app seems kinda skeevy.
       | Would be happy to try something else if it is recommended.
        
         | d1str0 wrote:
         | I use 1Blocker and love it.
        
           | inversetelecine wrote:
           | Yep 1Blocker is good, simple, and does Safari and DNS
           | filtering. Devs are fairly responsive.
           | 
           | Adguard (which lichess lists on their site) has an iOS app
           | also that can do Safari and DNS filtering as well.
        
         | jakobdabo wrote:
         | You can also use DNSCloak, which can act as a VPN, and proxy
         | all DNS requests to a trusted DoH server, like AdGuard.
        
         | quyleanh wrote:
         | Use Adguard for Safari and install an adblocking DNS service
         | profile. This combo is the best for iOS user.
        
         | hxii wrote:
         | BlockBear is so outdated (last update was 5 years ago) that I
         | have no idea how it can be recommended.
         | 
         | I personally use AdGuard in combination with Ghostery (but I
         | also run PiHole, which I'm connected to all the time).
        
       | 0xDEF wrote:
       | +1 for uBlock Origin and SponsorBlock.
       | 
       | Who are the people behind AdGuard and why should I send them all
       | my DNS lookups?
       | 
       | I think it's better to use Pi Hole instead.
        
         | TZubiri wrote:
         | [flagged]
        
       | LeifCarrotson wrote:
       | Interesting to contrast this with their main competitor at
       | Chess.com, which uses AdSense and tracks users with
       | googletagmanager.com, sentry.io, kaxsdc.com, facebook-sdk, and
       | other third-party data sources.
       | 
       | uBlock is cutting off lichess.org's Fastly CDN resources without
       | loss of function, but is otherwise silent. Conversely, uBlock,
       | Ghostery, and PrivacyBadger light up my browser like a Christmas
       | tree when I visit Chess.com.
       | 
       | Yet another reason to prefer Lichess.
        
         | ar_lan wrote:
         | I agree with this, but I think the impressive part about
         | Lichess is that it's actually full of competitive users.
         | 
         | Chess.com is, by all measures, the "default" chess application.
         | But you still see active GMs and a huge playerbase surrounding
         | Lichess, which _enables_ them to actually have their very open
         | structure + lack of annoying trackers as features worth peering
         | into.
        
           | timetraveller26 wrote:
           | And many GM's prefer Lichess, like Hikaru in this clip
           | casually roasting Chess.com
           | https://www.youtube.com/watch?v=FWvfOR9MFyc
        
         | PUSH_AX wrote:
         | What's the issue with sentry?
        
         | janalsncm wrote:
         | I'm pretty curious about chess.com's finances. I wonder how
         | much they're making from premium accounts vs ads. Can't seem to
         | find much online since they're private.
        
       | r053bud wrote:
       | We need more Lichess' in the world!
        
       | vsgherzi wrote:
       | For the safari folks I've found Wipr to be very good. I just use
       | the basic DNS block list and it ends up catching mostly
       | everything while being super light and not changing the website
       | I'm viewing in any way.
        
       | SeanAnderson wrote:
       | Lichess is so fucking cool. It's easily one of my top
       | inspirations for building a company "right."
       | 
       | My favorite part of Lichess is their open financials. Check it
       | out:
       | https://docs.google.com/spreadsheets/d/1Si3PMUJGR9KrpE5lngSk...
       | 
       | If you want to know the exact amount to donate to offset your
       | gameplay - you can actually _do_ that.
        
         | larodi wrote:
         | Being honest is if not the best quality a company can have in
         | 21st century.
        
         | dietr1ch wrote:
         | I love this part.
         | 
         | In contrast, I barely watch Youtube, so getting premium doesn't
         | make sense and I know that everytime I get an ad Google is
         | getting less money than what I'd need to bid to skip the ad.
         | I'd like to be able to have a money pool to outbid ads that
         | would be shown to me and get a decent experience instead.
        
           | freitasm wrote:
           | Yet, I run a forum with a subscription option to remove ads.
           | About 35% of our traffic blocks ads but we only have a
           | hundred or so subscribers out of 150,000 unique visitors a
           | month with a 40% return visitor rate.
           | 
           | People use lots of arguments on why to block ads and not
           | subscribe at the same time.
        
             | ddalex wrote:
             | Why do you permit ad blocking and no subscription ?
        
               | freitasm wrote:
               | We tried asking people to whitelist th site a couple of
               | times but it is not something (the asking) that people
               | like.
        
         | PUSH_AX wrote:
         | I can't seem to find the income. Is this listed anywhere or is
         | just the outgoing "open"?
        
         | Workaccount2 wrote:
         | These types of businesses only work when they cater to a niche
         | audience with a higher than average reasoning ability. Sucks,
         | but it's still great when you find ones to be a part of!
        
         | treme wrote:
         | props to founders & gov of France that has special funding for
         | such institutions.
        
           | marcrosoft wrote:
           | Except if you look at their financials they are paying a huge
           | tax being a French company. Their resources would go further
           | if they left.
        
             | ThePyCoder wrote:
             | Not really. Taxes are so high because people get a lot of
             | things for cheap/free like Healthcare and education. In
             | countries where this isn't the case (USA for example) you'd
             | easily pay 2 to 3 times the salary to get the same
             | developer.
             | 
             | In this case even only paying the main dev a US wage would
             | be more than the taxes on everything.
        
               | counterintuitiv wrote:
               | [dead]
        
               | nottorp wrote:
               | To be snarky:
               | 
               | How many US people who run non profits end up with a
               | "major health event" and have to beg for donations for
               | surgery or something?
               | 
               | While the EU people running non profits just... go to the
               | doctor when they're sick...
        
             | matsemann wrote:
             | If they lived in the US, they probably would have needed to
             | draw a double or triple salary? So not sure if they really
             | are paying that much more for being in France in the end.
        
             | trollytroll69 wrote:
             | go further and do what-hire one more dev?
        
             | stouset wrote:
             | > Their resources would go further if they left.
             | 
             | No, because they would have to pay on the open market for
             | the things those taxes provide for. The tax they're paying
             | is insignificant compared to their costs.
             | 
             | You'll note their developer costs are a _fraction_ of what
             | they would be in the US.
        
             | spinningslate wrote:
             | which is what enables the French government to fund
             | companies like lichess in the first place.
             | 
             | >Their resources would go further if they left.
             | 
             | So, what, say "thanks for the funding that got us started,
             | we're off to fill our pockets somewhere else now"?
        
               | Karunamon wrote:
               | ... Absolutely yes? Governments are amoral entities, and
               | this particular relationship is based entirely on power
               | (pay us or else), not mutual respect or any of the other
               | things that characterize human social relationships.
               | 
               | If we must anthropomorphize them anyways, then they have
               | paid back in taxes many times more than they were given
               | to start. Any such "implicit" debt was long since paid,
               | so they could move with a clear conscience.
        
               | capableweb wrote:
               | You do get back a lot from the taxes you're paying, at
               | least in many European countries, where healthcare is
               | widely available to all. I don't feel bad paying what an
               | American would consider "a lot of taxes" because I know
               | it could (but doesn't always) go to helping my neighbor
               | who maybe wouldn't be able to pay for a hospital visit if
               | not. I also use all the built infrastructure every single
               | day, and maintaining it costs money, obviously.
               | 
               | How much money were they given to start? I looked around
               | for the numbers but I couldn't find it, but seems you
               | were able to, could you share the full number you found?
        
               | throw_pm23 wrote:
               | I don't even dare ask what your opinion would be of
               | concepts as nation or homeland.
        
               | jehb wrote:
               | Not to take this conversation too far off track, but the
               | reverse argument could just as easily be made. _Companies
               | are amoral entities, existing only to deliver whatever
               | value their owners wish to extract. Governments,
               | meanwhile, are just the manifestation of the will of the
               | people who live in a place. Even currency itself is just
               | a creation of the people by way of the government; no
               | business has any particular right to it._
        
               | beefield wrote:
               | Not only just as easily, but much more easily assuming
               | somewhat functioning democracy.
        
             | rahkiin wrote:
             | Because in ither countries you would not pay taxes at
             | all...
        
               | marcrosoft wrote:
               | No they are a non profit.
        
               | rahkiin wrote:
               | If you have employees you still need to pay employee
               | taxes
        
             | capableweb wrote:
             | Maybe I'm too European, but ~5K out of ~44K total per month
             | doesn't seem too bad. It's also based on what they earn,
             | rather than a static sum, so seems totally OK for what you
             | get back from it.
        
         | jstummbillig wrote:
         | I think "company" is the word that belongs in quotation marks.
         | Not in any demeaning way, but, amongst coders, building
         | something like Lichess is about as idolized and likely as
         | becoming a YouTuber is for kids.
         | 
         | Also, the reality of trying is probably gonna suck super hard
         | and require work and focus beyond what most people would ever
         | be willing to do.
         | 
         | But it sure is easy to imagine how great it could be.
        
           | darepublic wrote:
           | Creating something good and open source is not a delusional
           | dream imo. Whether it catches on is another matter. But even
           | a relatively modest following is a very fine result. I first
           | learned of lichess some years ago when I was looking to make
           | my own chess UI and discovered their high quality open source
           | chess library
        
             | jstummbillig wrote:
             | The special thing about Lichess is not that it's good and
             | open source, but that it actually pays an okay-ish salary
             | to work on fulltime, while upholding all those lofty goals.
             | It's an actual job. Without the whole thing being paid for
             | by FAANG.
        
               | Tenoke wrote:
               | >but that it actually pays an okay/ish salary to work on
               | fulltime, while upholding all those lofty goals.
               | 
               | He pays himself a fairly low salary for the work he is
               | putting in.
        
               | timeagain wrote:
               | Not really for you to decide, right? How much of your
               | wage would you cede to not have any management? People
               | answer that question differently.
        
         | nomilk wrote:
         | Fascinating. Looks like the cost per game is $0.00028, or about
         | $1 per 3,500 games.
        
         | johndhi wrote:
         | why are the developers' salaries so low? $60k a year??
        
           | freeCandy wrote:
           | That is not a low salary for France, which is where the devs
           | are.
        
           | datpiff wrote:
           | https://www.levels.fyi/t/software-engineer/locations/france
        
             | 0xDEF wrote:
             | That site inflates salaries because it oversamples devs who
             | work remotely for American companies. For example the site
             | claims Ukrainian devs make $57k a year.
        
           | solardev wrote:
           | That's how much I was paid as a dev in Chicago. I loved that
           | job and would do it again in a heartbeat. It was for a
           | midsized educational nonprofit, and I was one of the highest
           | paid workers there already (excluding the C suite). We got so
           | much shit done every day, and I learned and grew so much.
           | Amazing coworkers too.
           | 
           | My next job paid $100k and had me working way way less,
           | barely utilizing my skills. It was a bigger company that was
           | very poorly managed. I spent more time there arguing about
           | Jira points than actually developing anything. My skills and
           | mental health deteoriated. It wasn't worth it.
           | 
           | Seems like Lichess hit that sweet spot of paying a livable
           | wage (in a country where social services are actually a
           | thing) while providing meaningful work on a passion project.
           | Most developers aren't so lucky!
        
           | capableweb wrote:
           | In most places in the world, that's nowhere near a low salary
           | for a developer.
        
           | Tmpod wrote:
           | That's a very high salary in a lot of places, perhaps the
           | developers don't feel the need to get 100k+/year...? .-.
        
             | spiderice wrote:
             | That's.. one way to look at it. Should read "perhaps the
             | company doesn't feel the need to give developers
             | 100k+/year".
        
               | johannes1234321 wrote:
               | Well, "the company" in that case is the "main programmer"
               | being paid.
               | 
               | And then one has to consider value of social security
               | provided when comparing with other countries. Health
               | insurance, retirement funds, ...
        
         | JamesBarney wrote:
         | The amount they spend on server costs should be an eye opener
         | to most enterprises who are spending 10x more and have 100x
         | fewer users.
        
         | ChicagoBoy11 wrote:
         | Kind of fascinating that their biggest cost is site moderation!
         | This seems... odd for a site whose main mechanic really isn't
         | social networking.
        
           | TylerE wrote:
           | There is all kinds of player bad behavior that needs to be
           | manually verified - cheating is the obvious one, but there's
           | also smurfing, excessive sandbagging, clock abuse (e.g.
           | letting your clock tick down to zero in a loss, just to be
           | annoying).
        
             | lelanthran wrote:
             | What's smurfing and sandbagging?
             | 
             | EDIT: I ask because I was once accused of smurfing (I'm
             | only a casual player) in the chat during the endgame.
        
               | mlyle wrote:
               | Smurfing is when you disguise yourself as a noob on an
               | alternate account when you are really more skilled.
               | 
               | Sandbagging is related: deliberately losing to play
               | people with lower ratings.
        
           | faaabio1618 wrote:
           | I might be wrong, but I think it's considered moderation (at
           | least some of) the anti-cheating controls in place.
        
           | [deleted]
        
           | wirrbel wrote:
           | I play regularly on lichess. I got insulted a couple of times
           | in the game chat. Looking at the scale of lichess, I am sure
           | it adds up.
        
             | patrickdavey wrote:
             | Have you looked at "Zen mode"? It removes the chat while
             | you're playing ... you'll still see any insults after the
             | game though ;)
        
             | Mystery-Machine wrote:
             | I've never ever looked at the chat. And knowing that it
             | costs money, and quite a lot, to moderate that, I'll never
             | report anyone. It's just vanity. I don't care what you
             | write to me. I just beat you in the game. Just cry it out.
             | There you go.
        
               | absoflutely wrote:
               | I report these people in the hope that other players
               | don't have to experience their hateful comments.
        
             | zackb wrote:
             | Me too, but it's still much better on lichess than
             | chess.com in my experience. Also, cheating is not as bad on
             | lichess
        
           | tech_ken wrote:
           | Chess players are some of the saltiest people on Earth,
           | people can get really mean in chat. Also cheaters galore
        
             | Tenoke wrote:
             | The saltiness is much, much less than in some games
             | (shooters, mobas) but a portion of every playerbase thinks
             | they are the worst one even if they are not.
        
               | tech_ken wrote:
               | Extremely good point, I don't really game outside of
               | online chess so I can't say that I have a very wide
               | sample pool. TBH the chat I used to see when my brother
               | was playing League blew any chess experience I've had out
               | of the water. I'd almost use a word beyond "salty" for
               | that
        
           | digging wrote:
           | Goes to show you how difficult and demanding moderation truly
           | is, and why popular sites/services routinely fail to do it
           | effectively. It's a quite proactive process.
        
             | ChicagoBoy11 wrote:
             | That's an incredibly good point. I would think you'd need a
             | pretty modest operation when it comes to that for a site
             | like lichess, and the fact that it is the biggest expense
             | really puts into focus the kind of scale the problem likely
             | is at the bigger social media sites.
        
       | robomartin wrote:
       | I wish there was legislation to prevent TV manufacturers from
       | turning TV's into ad-spewing digital signage in your home. It's
       | completely out of control.
       | 
       | Yes, sure, you can, in some cases, plug in an external streaming
       | device and, depending on the system, side step their incredibly
       | abusive home screens full of ads and tracking. This might not be
       | 100% possible on all devices. More importantly, you paid good
       | money for a TV. You bought a TV, not a surveillance device and
       | digital ad system to hang on your wall.
       | 
       | I am not one for heavy-handed government regulation, yet, this is
       | so far out of control that it likely needs it.
       | 
       | The reason this is serious is because consumers have no control
       | whatsoever. Also, most consumers have no idea what's going on. I
       | have watch people innocently use home screens to search or click
       | on things they don't know are ads. When you explain it to them,
       | for the most part, they are incredulous. In a lot of cases they
       | dismiss it with comebacks such as "you are just being paranoid",
       | etc.
       | 
       | Companies like Vizio have introduced features where you get to
       | upload your pictures to their servers to then share with others.
       | Their TOS very clearly states they retain the right to
       | effectively use those pictures as they see fit, including having
       | employees look at them, and more. This is just crazy. People have
       | no idea what is being done to them.
       | 
       | I highlight this because browsers on computers receive a lot of
       | attention, while, TV's seem to be in this wild west mode where
       | the manufacturers do anything they want with every update. Since
       | you cannot install software to block anything, they are free to
       | abuse and monitor your entire family as they please. This is
       | wrong.
        
         | lotsofpulp wrote:
         | >More importantly, you paid good money for a TV.
         | 
         | I doubt it. The profit margins on TVs are tiny, with some even
         | negative with the hopes that the advertising revenues put them
         | in the positive in the long run.
         | 
         | https://www.macrotrends.net/stocks/charts/VZIO/vizio-holding...
         | 
         | Maybe the high end OLED TVs from Sony/Samsung/LG that sell for
         | $1,500+ earn some money, but otherwise, it is a pretty
         | cutthroat business that is not likely to earn you any money. As
         | evidenced by the fact that only a few companies even bother
         | being in the business, with no new entrants.
        
           | greedo wrote:
           | I can think of plenty of new entrants in the last two
           | decades:
           | 
           | HiSense TCL Vizio BenQ
           | 
           | Vizio has a 17% gross margin. Just because they mismanage
           | their money doesn't mean I have to put up with their sob
           | stories about not making $$.
        
             | lotsofpulp wrote:
             | Gross margin is not relevant here, profit margin is.
             | 
             | Benq is qisda, and it is a very established ODM/OEM. They
             | have a measly profit margin of 3%. But they also sell a lot
             | of other electronics than just TVs.
             | 
             | Hisense has been selling TVs since the 1980s, and has a 6%
             | profit margin, although I don't know how trustworthy the
             | Chinese financial figures are. But they also sell a lot of
             | other non TV items.
             | 
             | TCL is relatively new, although they started LCDs more than
             | 15 years ago. But again, they sell more than just TVs. They
             | have the highest profit margin at 10.7%, assuming their
             | numbers are correct.
             | 
             | Vizio seems like the best company to see how much selling
             | TVs earns.
             | 
             | https://www.consumerreports.org/electronics-
             | computers/tvs/tv...
             | 
             | >"For many years, TV making was limited to the few large
             | consumer-electronics companies that could afford the
             | investment," says Paul Gagnon, senior research director for
             | consumer devices at Omdia, a market research firm. But then
             | it became easier to source components, which in turn
             | increased competition and lowered pricing and profits. "For
             | some brands," he says, "the TV business here in the States
             | was not profitable anymore."
             | 
             | >Companies including JVC, Magnavox/Philips, and Toshiba
             | exited the U.S. market, licensing or selling their brands
             | to companies in China, Taiwan, and elsewhere looking to
             | break into the U.S. market.
        
       | hairui wrote:
       | can't wait for the Lichess for the Go world
        
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       (page generated 2023-09-19 23:01 UTC)