[HN Gopher] American megachurches are thriving by poaching flocks
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       American megachurches are thriving by poaching flocks
        
       Author : KabuseCha
       Score  : 44 points
       Date   : 2023-08-27 17:39 UTC (5 hours ago)
        
 (HTM) web link (www.economist.com)
 (TXT) w3m dump (www.economist.com)
        
       | [deleted]
        
       | irrational wrote:
       | > Bill Hybels, a megachurch pastor felled by sexual-misconduct
       | allegations in 2018, was said to parrot Peter Drucker, a
       | management guru: "What does the customer consider value?"
       | 
       | So... basically they are businesses selling a product.
        
         | throw1234651234 wrote:
         | Except with a little more dishonesty and tax breaks than usual.
        
           | ransackdev wrote:
           | Woah woah woah let's not give megachurches extra points for
           | things they didn't lead in. Tax breaks yes, more dishonestly,
           | no.
           | 
           | If you don't think every business that makes it, and even
           | more so for those that make it big, don't have shady dealings
           | to thank for getting them there, you should join one of these
           | megachurches.
           | 
           | Also, Amazon isn't a church with tax exempt status but I
           | remember headlines a few years back something along the lines
           | of they paid a whopping 0 dollars in federal tax or something
           | just as unbelievable yet actually true.
           | 
           | If anything, churches are looked at harder because they have
           | the tax exempt status, so people are looking for abuses of
           | that, yet we have corporate entities that can sway the global
           | economy skirting taxes in the open and even legally, somehow.
           | 
           | But I get taxed when I make my money, and then again when I
           | spend that money, which was already taxed.
           | 
           | There's no difference between a FANG and a megachurch. They
           | are both for profit machines that bleed people dry. When the
           | church pamphlet has bar charts on the back with quarterly
           | projections, and the pastor/whomever lets everyone know that
           | they are a few million behind their target, before discussing
           | the scripture, their priorities are very clear.
           | 
           | The screens, coffee bars, childcare, and well produced music
           | and video, are all there to make you feel special, part of
           | something, relaxed, and wanting to come back, next week,
           | after you get paid again.
           | 
           | The same way in Mad Man the account execs would take clients
           | out to dinner and then to strip clubs to make them feel
           | special and relaxed, so they'd later associate good feelings
           | when asked to hand over their wallets, megachurches have what
           | I listed above. If bowls of cocaine could be legally laid
           | out, you'd be handed one while walking in.
           | 
           | Gotta spend money to make money, but they know the high
           | rollers and if you pay attention, they don't pay any
           | attention to anyone not forking over cash.
           | 
           | Edit: if you want more signal that megachurches are not about
           | God, look at how many of the 7 deadly sins they proudly
           | embody. Greed. Gluttony. Pride. Those are obvious. Sloth
           | probably also obvious. That's gotta mean something right?
           | These complexes are tiny cities that sit vacant most of the
           | week.
        
       | thomasfl wrote:
       | Protestantism and capitalism is basically the same idea. Greed
       | is, for lack of a better word, good.
        
         | etna_ramequin wrote:
         | Luther's 95 theses literally condemn << indulgences >> as
         | promoting greed... I assume you were making a reference to
         | Weber's work (the Protestant ethic and the Spirit of
         | Capitalism), which happened a few centuries later and has been
         | heavily criticised and nuanced since.
        
           | antnisp wrote:
           | Calvinism has entered the chat.
        
         | smcin wrote:
         | No, Mainline Protestant [0] churches don't aggressively seek
         | publicity and converts, compared to evangelicals [1] or
         | Catholics.
         | 
         | [0]: https://en.wikipedia.org/wiki/Mainline_Protestant [1]:
         | https://en.wikipedia.org/wiki/Evangelicalism#Terminology
        
       | burlesona wrote:
       | It's interesting to observe. Historically, churches were many,
       | small, and deeply rooted in particular neighborhoods. The more
       | traditional churches heavily emphasized service within the church
       | itself and the surrounding neighborhood.
       | 
       | Many churches still operate this way, but mega churches do not.
       | They work on economy of scale: the typical visitor or member is
       | much less involved than in a small church, but lots and lots of
       | small donations still add up to a large budget, so the mega
       | churches can have a paid staff to take care of all the things
       | that would be volunteer in a normal church. This results in a
       | more "polished" experience where people don't have to do anything
       | other than show up on Sunday and occasionally chip in a few
       | bucks.
       | 
       | This is bad, spiritually, as the entire Christian teaching
       | emphasizes service and community so much. But it fits the trends
       | in an increasingly consumerist America where most people (a) live
       | in indistinguishable commodity suburban subdivisions they don't
       | care about, (b) mostly judge their quality of life by their
       | hobbies and how much stuff they acquire, and (c) are used to
       | commuting to regional facilities for everything they do anyway.
       | It lets people feel like they're still part of a "Christian
       | culture" even though they've reduced it from a deep life
       | commitment to a spectator social club.
       | 
       | Unsurprisingly the mega-churches are very controversial within
       | more traditional Christian communities -- they are seen as "not
       | real churches," and many question whether their attendees are
       | sincere in their faith.
        
       | MrVandemar wrote:
       | A flock is, after all, how you refer to sheep.
        
         | mmmpop wrote:
         | [dead]
        
         | SkyMarshal wrote:
         | Also birds...
        
         | ecshafer wrote:
         | And? The comparison is on purpose. The idea of a shepherd and
         | their flock has numerous references in the bible and is used as
         | allegory, which pre-modern people would've understood.
        
           | MrVandemar wrote:
           | Whether Biblical or modern, I find the metaphor particularly
           | apt: to describe a group of people easily led, raised for
           | exploitation and slaughter.
        
       | azinman2 wrote:
       | Curious if members of HN attend any of these megachurches. If so,
       | what is the draw?
        
         | celnardur wrote:
         | I grew up in a megachurch but I wouldn't call it a
         | "megachurch". It (Manchester UMC) is large at about 2500
         | members but still does the services in the same format as it
         | has been doing since as early as I can remember. However, I
         | have been to a couple of "megachurches" with that style of
         | service and can comment on the appeal.
         | 
         | Services at a megachurch have almost a laid back rock concert
         | type atmosphere. There is a lot of contemporary music played
         | and everything else is made to be as "soulful" and engaging as
         | possible. It's a very unique atmosphere, but the appeal is much
         | the same as something like a country music concert. The
         | services are a whole production.
         | 
         | The other advantage big churches have (and I did see this with
         | my church growing up) is that larger communities make a lot of
         | things easier. It's easier to form service missions, bible
         | groups, youth activities, etc, because it's much easier to
         | reach a critical mass when you have such a large congregation
         | to pull from.
         | 
         | https://manchesterumc.org/
         | https://en.m.wikipedia.org/wiki/Manchester_United_Methodist_...
        
         | AS37 wrote:
         | I don't attend one, but I have stepped foot in some. Compared
         | to an 'average' (200 person) church, the big ones have more
         | refined music, teaching, and user experience. I guess it's
         | easier to put more effort into content when the user base is
         | 2,000 or 20,000, versus 200.
        
           | clumsysmurf wrote:
           | And its easier to remain anonymous in huge crowds. In a small
           | group, you will be forced to connect.
        
         | genter wrote:
         | If you're asocial, and want to go to church but avoid the
         | social aspect, ironically it's easier to blend into the large
         | crowd than to attend a small church. If you're a strange face
         | in a small church, everyone is going to start a conversation to
         | welcome you.
        
         | mynameisash wrote:
         | Years ago, when I would tag-along with my wife at her church, I
         | got some perspective on how these mega-churches work. (I don't
         | know what the total attendance was at its various locations,
         | but I'm guessing it was in the high four-digits?) At least for
         | this particular church, the draw seemed twofold:
         | 
         | 1. They were very oriented to young adults (say, <40 years
         | old): modern music, chic building/space design, coffee-shop
         | feel (especially because people would regularly come in with
         | their lattes), and the amazing perk that they had numerous
         | rooms for kids of different ages. Kids were treated very well
         | and had so much fun in the bouncy houses or whatever, and
         | parents could really focus on whatever the message was that
         | day.
         | 
         | 2. Critical mass. Being around more people really gives a
         | feeling of belonging, and I think it's pretty well-established
         | that the big crowds, swelling music, etc., really does elicit
         | an emotional response that some people interpret as the holy
         | spirit while others simply think of it as a warm, wonderful
         | feeling you get going to church. That feeling is definitely
         | self-reinforcing for attendance.
        
           | [deleted]
        
         | silisili wrote:
         | My wife briefly attended one similar, though far from the one
         | of the largest. Large enough to have sheriffs office shut down
         | and direct traffic on a large highway at start and end.
         | 
         | One thing I as an observer found weird was the general vibe of
         | the church. I don't know if this applies to any but the one I
         | was at, so take with a grain of salt.
         | 
         | At this church, every one seemed dress for image. Giant logo
         | tight fitting shirts, bleached skinny jeans, spray tans, hair
         | gels. Inside, giant TVs and loud music speakers. It felt like
         | more going to a concert or club on a Friday night than a
         | church.
         | 
         | In contrast, when I was a kid, every man wore a suit or some
         | boring button up and slacks or jeans, women would wear a simple
         | dress or something similar.
         | 
         | I'm not sure if church has changed that much in the last 20 or
         | 30 years, or it's just that one, but I found it rather off-
         | putting. It seemed like everyone was there to make it about
         | themselves, and less about congregating for a religious reason.
        
         | borner791 wrote:
         | I went to one in LA, extended family went for Xmas. It's weird,
         | super produced. The back wall was a teleprompter and a timer,
         | so they could time this service and start the next.
         | 
         | I don't go to any church, so this was extra over the top.
        
         | nineplay wrote:
         | You might find The Secrets of Hillsong on Hulu interesting. The
         | first episode spend a lot of time in an NYC megachurch.
        
         | brightball wrote:
         | My wife and I went to New Spring Church in South Carolina for
         | about 6 years and really enjoyed it. The pastors were great
         | communicators and kept my attention much better than churches
         | I'd been to in the past. Actually got me curious and interested
         | enough to finally read the Bible. I love talking about it now
         | too.
         | 
         | The way that I explain it to people is like this. It's
         | Christianity 101. They do an excellent job of creating a low
         | pressure "come as you are" environment and that is really
         | critical. In the same way the people tend to leave jobs because
         | of bad management, they often leave churches because of bad
         | experiences with some of the members. When you go to a more
         | traditional church, there's often an expectation to dress a
         | certain way or to feel like you don't want to draw attention to
         | yourself. I've heard this referred to as the Christian Pageant
         | Show.
         | 
         | A lot of mega churches have called this out and invite people
         | to come as they are. Shorts, t-shirts, flip flops. Some people
         | dress up. There is no right way to hear the Gospel. As this has
         | been called out more, it's had an influence on a lot of other
         | churches to realize...you know what, they're 100% right.
         | Everybody dressing up is great if they're doing it for the
         | reason of "bringing your best to God" but you're creating an
         | environment where people feel like they don't fit in if they
         | aren't doing that.
         | 
         | Taken a step farther, people will often act like they have it
         | all together in more traditional churches. They'll think they
         | are supposed to. The reality is that this is supposed to be the
         | place where you can share your struggles. You tend to need to
         | get involved and get to know people a little bit more before
         | you're comfortable doing that in a lot of cases.
         | 
         | Now, I say all that to say this: going to a church like New
         | Spring (I can't speak for all mega churches) is an ideal place
         | to go if you don't have a church home or don't want a bunch of
         | people coming up to you afterwards, inviting you to lunch and
         | trying to get to know you. Sometimes that's great, but if you
         | just want to walk in and see what this is all about you want
         | the same level of pressure you'd feel if you were going to a
         | movie theater...zero. This also creates an environment that is
         | REALLY easy to invite people into, because you know they won't
         | have to worry about fitting in either. It's great like that.
         | 
         | We attended for about 6 years. Volunteered. Tithed regularly. I
         | remembered being excited about going to church for the first
         | time in my life. I learned all sorts of stuff that I didn't
         | know and I actually remembered sermons better than I ever did
         | before too. It got through to me, made sense and though it's a
         | bigger story for another time...changed my life for the better.
         | 
         | But after 6 years we also realized we just didn't know many
         | people. We wanted to go somewhere that had adult Sunday School
         | classes, so we changed to a more traditional church.
         | 
         | After having gone through what I call "Christianity 101" I felt
         | a lot more like I fit in this environment now. We'd have a
         | discussion and I could actually participate instead of sitting
         | quietly in the back of the room. I could ask questions, add
         | discussion points and even offer AND back up some corrections
         | on things that a lot of people thought but weren't really
         | biblically supported.
         | 
         | After enough of this, I actually got asked to help teach and
         | did a couple of times a month for a little over a year. Really
         | liked that too. Prepared and presented just like I would for a
         | programming talk and that got really interesting as well.
         | 
         | I go down really strange rabbit holes when I'm researching to
         | teach. Eventually, I even started blogging about it.
         | 
         | Like, the origins of Hercules:
         | 
         | https://www.readnotmisled.org/p/was-herculesjewish-biblical-...
         | 
         | Or does the math show that Solomon was potentially depressed?
         | 
         | https://www.readnotmisled.org/p/solomons-country-song
         | 
         | I don't write as often as I probably should, but I'm going to
         | try to pick it up a little more in the future.
         | 
         | Anyway, I hope that answers your question. It basically boils
         | down to people often not feeling like they fit in the church
         | where they are, for one reason or another, and these mega
         | churches are designed specifically to create an environment
         | where there's no pressure to fit in. There's a lot of appeal to
         | that.
        
         | azinman2 wrote:
         | As I read the replies, I hear a lot about the experience of
         | attending. But what I don't hear about is community. Isn't that
         | part of the value of church?
        
           | woodruffw wrote:
           | My impression (as a complete outsider) is that these churches
           | are replacing community with charismatic faith and
           | leadership.
           | 
           | What professional football on TV is to your local
           | neighborhood games; a substitution of one human interest for
           | a stronger (but arguably less positive) one.
        
         | birdyrooster wrote:
         | The more people in the ceremony, the bigger the energy. It is a
         | spectacle for even non-believers -- but not much more so than
         | watching your local sports team.
        
           | MisterBastahrd wrote:
           | It's creepier.
           | 
           | One of the parts of having a pastor is using that person as a
           | spiritual counselor. It's THE core part of their job. If you
           | belong to a megachurch, then unless you are a huge donor,
           | your pastor will likely never even know your name, much less
           | help you out with any issues you might have with faith or
           | morality based issues.
        
             | SnorkelTan wrote:
             | Seems like this issue could be and probably is solved with
             | having more than 1 pastor. The article mentioned a
             | subordinate relationship of pastors. There's probably more
             | than 1 pastor per church.
        
             | fallingknife wrote:
             | They don't delegate at larger churches?
        
             | aliasxneo wrote:
             | I believe this line of thinking is actually harmful to many
             | pastors. Once a church hits a couple of hundred, the
             | single-pastor model completely falls apart. I find that
             | churches either figure it out and embrace a mature
             | elder/deacon model or they tend to just chew through
             | pastors every 3-4 years and wonder why.
        
             | lizknope wrote:
             | I'm not religious but one of my coworkers goes to a
             | megachurch a few miles from where I live.
             | 
             | I looked up their web site and they have 14 different
             | people listed as "pastor."
             | 
             | It looks like it is divided up between a senior ministry
             | team, adult and family ministers, care, college, music,
             | sports, student ministries. Then there are about 30 elders
             | and another 50 deacons.
             | 
             | I just looked at the satellite photos and they have 6
             | separate soccer fields. The youth and sports are big parts
             | of it. They have 10 different youth sports and 8 for
             | adults. Multiple summer camps.
             | 
             | I would never join anything like this but I would also
             | never join a fraternity or sorority. It seems like you're
             | paying a group to be friends with you but it is their money
             | so whatever.
        
               | foobarian wrote:
               | Ah so like a professor teaching an intro chemistry class
               | at State U, with their 50 TAs. :-)
        
         | ldjkfkdsjnv wrote:
         | Very good way to meet like minded people in your community.
        
       | veavo wrote:
       | https://archive.is/uiJTx
        
         | linusg789 wrote:
         | https://ghostarchive.org/archive/gx3Fp
        
         | thestepafter wrote:
         | Also, https://archive.ph/uiJTx since I couldn't get past the
         | image captcha on archive.is. :|
        
           | pestatije wrote:
           | that captcha is useless...once in that page it never goes
           | anywhere else
        
       | dingdingdang wrote:
       | "The Righteous Gemstones" is pretty much mandatory entertainment
       | watch if this subject has any interest. Superbly entertaining (at
       | least 2 first seasons, less keen on the 3rd).
        
       | p1mrx wrote:
       | Just a reminder to check out your local UU (Unitarian
       | Universalist) church if one exists. They're one of the few
       | positioned to poach from the huge flock of "nones" without any
       | change in belief.
       | 
       | UU is basically the church of _be excellent to each other_ , yet
       | whenever I go it's almost entirely old people. It's fun to chat
       | and drink coffee with them, but I wonder where all the younger
       | atheists/humanists are.
        
         | dr_dshiv wrote:
         | > it's almost entirely old people
         | 
         | Amen. That was my experience.
         | 
         | > I wonder where all the younger atheists/humanists are
         | 
         | They've turned to Freemasonry and the Elks. Ha! No, millennials
         | don't believe in community organizations. Too creepy.
        
           | boomboomsubban wrote:
           | Both the Freemasonry and the Elks require a belief in god to
           | join, or at least heavily encourage it.
        
         | woodruffw wrote:
         | Two of my good friends from college are UU (via their families)
         | and I found their whole "thing" pretty interesting and
         | positive. I can confirm your anecdote about it mostly being
         | older people, though.
        
         | hotnfresh wrote:
         | > It's fun to chat and drink coffee with them, but I wonder
         | where all the younger atheists/humanists are.
         | 
         | At home getting stoned and playing video games.
         | 
         | ... only half-joking.
        
         | kashunstva wrote:
         | > I wonder where all the younger atheists/humanists are
         | 
         | Home, sleeping.
         | 
         | As an atheist, this is a challenge if you're looking for
         | community. These religious communities are organized around
         | some common understanding of whatever sacred text they claim as
         | truth. But it's hard to feel as connected over disbelief and
         | scepticism. Or maybe it's all a multifactorial "Bowling Alone"
         | problem that crosses religious and secular boundaries.
        
           | p1mrx wrote:
           | My observation of UU is that it's not really about disbelief
           | and skepticism like an atheist meetup. It's more the
           | liberal/progressive ideology wrapped in a church interface.
           | They talk a lot about peace and love, and fighting stuff like
           | climate change, fascist ideas, and inequality.
           | 
           | Since I moved back to the Midwest (not sure if that was a
           | terrible idea), UU feels like a microcosm of the Bay Area.
        
         | atdrummond wrote:
         | A subset of the members of my former UU congregation are some
         | of the nastiest people in my social media network. The way they
         | talk about their conservative neighbors is horrendous and at
         | the end of the day it's just trading one set of religious
         | precepts for another.
        
       | epicureanideal wrote:
       | While at a coffee shop I happened to observe someone from a local
       | large church trying to convince someone from a smaller church to
       | attend their church instead. Someone who was an influencer among
       | their church attending peer group, it seemed.
        
         | smcin wrote:
         | Was that spontaneous, or did they seem to have been trained or
         | prepared for converting people?
        
       | DueDilligence wrote:
       | [dead]
        
       | Animats wrote:
       | That's not a church. That's a campaign rally.
        
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