[HN Gopher] A group of Motherboard folks just spun up their own ...
       ___________________________________________________________________
        
       A group of Motherboard folks just spun up their own new independent
       outlet
        
       Author : ohjeez
       Score  : 227 points
       Date   : 2023-08-23 15:09 UTC (7 hours ago)
        
 (HTM) web link (www.404media.co)
 (TXT) w3m dump (www.404media.co)
        
       | treve wrote:
       | I _almost_ immediately closed the window because I thought it was
       | 404ing and it was a dead link. Curious how much traffic they 'll
       | accidentally lose with this name.
       | 
       | Coincidentally my company was called 'Bad Gateway', and there's a
       | company near me called 200 OK so welcome to the club =)
        
       | kornhole wrote:
       | I signed up as paying member. These are some of the good
       | journalists who need encouragement to go independent. Hopefully
       | now that they are free of billionaire benefactors, they will not
       | need to weave in partisan attacks and other mandatory messages.
        
         | pixxel wrote:
         | > These are some of the good journalists who need encouragement
         | to go independent.
         | 
         | Agreed.
         | 
         | > Hopefully now that they are free of billionaire benefactors,
         | they will not need to weave in partisan attacks and other
         | mandatory messages.
         | 
         | These types that are deceitful, immoral and tear society apart
         | with their paymaster propaganda don't deserve another position
         | of trust.
        
           | kornhole wrote:
           | >These types that are deceitful, immoral and tear society
           | apart with their paymaster propaganda don't deserve another
           | position of trust.
           | 
           | You are fortunate if you have never needed to do anything
           | against your principles because your job required it. I have
           | worked for companies I am not proud of. I am giving them the
           | benefit of the doubt and a chance to use their new found
           | independence for good. If they fuck it up, I won't renew
           | membership.
        
       | mgbmtl wrote:
       | Congrats! I'm a fan and subscribed.
       | 
       | Tech nitpick: I was a bit annoyed though that the green buttons
       | to subscribe are then replaced by green buttons to "gift to a
       | friend" or subscribe to newsletter. It's easy to add to uBlock,
       | but it would be nice to not have annoyances that distract from
       | reading. I really like the long form of articles.
        
       | solardev wrote:
       | Brave move. I hope they succeed.
       | 
       | PS Does The Information still exist?
        
       | tamimio wrote:
       | [flagged]
        
       | 71a54xd wrote:
       | This looks cool, but I wonder if this kind of tech journalism
       | still really has an audience?
        
         | jkoebler wrote:
         | We know that it has an audience because millions of people read
         | our journalism at Motherboard every month. We are making a bet
         | that a small fraction of those people will be willing to pay
         | for accountability journalism and offbeat stuff that people
         | care about (porn, for one, but lots other things) but that
         | might make advertisers nervous.
         | 
         | We are under no illusion that this will be easy but we are
         | excited to give it a shot. The worst thing that can happen is
         | that we tried our best on something we really believe in and
         | enjoy doing, it doesn't work financially, and we ultimately
         | have to go do something else. We are hopeful and optimistic
         | that we CAN make it work, but already we are overwhelmed and
         | thrilled with the response. It's only our second day but we're
         | committed to becoming a vital publication for people who care
         | about how tech impacts humans, and how humans impact tech. We
         | understand we will need to prove this day in and day out for
         | people to feel like they are getting their money's worth, or
         | that their money is supporting a force for good in the
         | world/the internet. But we really want to make that happen.
         | Thanks for the kind words
        
           | ajdude wrote:
           | I wish you guys the best of luck. We seriously need more
           | independent journalism that isn't stuck in a race to the
           | bottom. I just subscribed.
        
       | doctorpangloss wrote:
       | Based on the top Substack authors, there is an audience willing
       | to pay $5/mo for low effort opinions based on other people's
       | investigations.
       | 
       | In a sense ProPublica won. Its mission is to do real
       | investigative journalism and get as many people to hear about it
       | as possible. They are _winning_ when people take their X and
       | repackage it into dumbed down Y. They coexist with the low effort
       | Substack ecosystem.
       | 
       | Even if zero people pay for 404 Media, who is going to be like,
       | "oh man, these guys cracked open the Right to Repair story, I
       | should hire them." That sounds like teeing yourself for content
       | marketing at iFixit at worse, Microsoft at best. Why?
        
         | jeffgreco wrote:
         | What?
        
           | [deleted]
        
       | jabroni_salad wrote:
       | I used to really like Motherboard, so I'm rooting for them.
       | 
       | I haven't been totally happy with my tech newsfeed the past while
       | but I'm clutching onto my Defector subscription for all that it's
       | worth. I hope they can make this work similarly.
        
       | i_am_jl wrote:
       | I was super confused while I was reading the story posted here
       | yesterday regarding ID theft via credit reports; it's a quality
       | piece but I couldn't stop asking myself "where the hell did 404
       | Media come from?"
       | 
       | Excited to see where this goes.
        
         | jkoebler wrote:
         | Thanks for reading! Lots more to come :)
        
       | [deleted]
        
         | Humboldtsnee wrote:
         | What does that mean in this context?
        
       | askura wrote:
       | All the best to them. I was involved with a few Vice projects in
       | 2011-2014 and it was honestly leadership that let them down. They
       | have great talent but it's not easy in this day and age to run
       | any kind of content site.
       | 
       | Hope they pull it off.
        
         | nickthegreek wrote:
         | Good luck to them but $100/yr sub is the cheapest tier. oof!
        
           | googlryas wrote:
           | $100 sounds much worse than phrasing it as 27 cents a day.
           | 
           | (cue cheesy music): "For just a quarter a day, you can save a
           | struggling journalist from corporate overlords, submarine PR
           | pieces, and human interest stories"
        
             | frumper wrote:
             | 27 cents a day sounds worse to me. You typically can't pay
             | for 1 day, so it's not really true.
        
           | jzb wrote:
           | If anybody has the magic formula for pricing, I'd be all
           | ears. Yeah, $100 a year seems steep - but OTOH are twice as
           | many people going to subscribe for $50? Five times as many
           | for $20? (Or more...)
           | 
           | I don't know what the answer / formula is, but I pay more
           | than that per year for my LWN.net subscription and for a few
           | other publications. Less than that for others, but I really
           | don't know what the "right" level would be to maximize
           | revenue so they're able to pay themselves a decent salary and
           | keep the lights on.
        
           | doctorwho42 wrote:
           | Cheaper than being owned by a billionaire, it just is a
           | visible cost not external cost.
        
           | patmorgan23 wrote:
           | Less than $10/month
        
             | autoexec wrote:
             | Still more per month than a netflix account.
        
               | OGWhales wrote:
               | *Ad-supported Netflix account.
               | 
               | Ad-free Netflix is more expensive.
        
               | Invictus0 wrote:
               | Ah yes, Netflix, the noted journalism company
        
               | autoexec wrote:
               | Netflix the contender for our limited attention and only
               | one of an ever growing number of subscriptions whose cost
               | needs to be justified. I'm guessing a streaming service,
               | even one with netflix's catalogue, is going to provide a
               | lot more bang for your buck in terms of minutes of
               | quality content per dollar.
        
               | carlosjobim wrote:
               | Netflix has nothing to do with newspapers or other
               | digital content and services that aren't video streaming.
               | 
               | People seem to make the comparison only because the
               | things are accessed by using a screen, which seems to be
               | a very simple perspective. Just because Netflix is a
               | great bargain (for those who like their content), doesn't
               | mean you can conclude that everything else is expensive.
        
               | dahwolf wrote:
               | Value for money and value for time will apply regardless.
               | 
               | Both entertainment and reading in-depth paid news are one
               | and the same: luxuries one does in their (typically)
               | scarce spare time using an (often) modest budget.
        
               | carlosjobim wrote:
               | That's not my attitude to paid news at all. Quality news
               | are often essential in order to understand things that
               | are happening in your vicinity, that will have a direct
               | impact on your life and on the life of people close to
               | you. It is not necessarily about entertainment or wasting
               | some time. Mostly low quality news media will have a
               | focus on entertaining.
               | 
               | If we use Netflix as a benchmark, you shouldn't spend
               | money on anything except for on Netflix, since almost
               | nothing gives the same amount of hours of use per cent
               | paid. Exceptions for lightbulbs, which are not that
               | entertaining to watch.
               | 
               | I think most people sometimes go out for a drink, a meal,
               | or a coffee - without agonizing much about the price,
               | even though you could get many days glued to Netflix for
               | the same price as that drink with friends.
        
           | selectodude wrote:
           | Means they need to average 4200 subscribers to pay themselves
           | and run the place.
        
             | jzb wrote:
             | Assuming hosting costs, credit card fees, etc. - $420,000 a
             | year for 4 people doesn't sound like enough.
        
           | Humboldtsnee wrote:
           | That said, it's going to actual workers who actually do the
           | journalism.
           | 
           | Supporting 404 feels better than sending money to some corp
           | where it gets pocketed by the c suite.
        
           | iterminate wrote:
           | I wrote a long a comment theorising why $100/year is a great
           | starting point and then discovered you can toggle between
           | "yearly" and "monthly". So they do offer $10/month -- it's
           | just hidden behind a toggle.
        
             | wffurr wrote:
             | You mean I can also choose $120/year?
             | 
             | No comment on whether either is reasonable but responding
             | to "it costs too much" with a _more expensive_ option is an
             | interesting choice.
        
               | kup0 wrote:
               | Only viewing total cost misses the point. For some
               | people, it may be more reasonable for them to want to pay
               | a fraction of the cost monthly vs. one big sum every 12
               | months. $10/month is more expensive, in total, over a
               | year. However, $100 is more expensive in the short-term.
               | 
               | Also, paying monthly is only more expensive if the person
               | paying decides to stay that long. Monthly payments allow
               | flexibility to cancel rather than committing to a year.
        
               | carlosjobim wrote:
               | Let's imagine you need to read a certain story, but don't
               | care to become a long-term subscriber. The $10 for a
               | month option fits that use.
        
       | shortformblog wrote:
       | I just want to personally vouch for Jason and company as being
       | solid folks who do great work. I have freelanced for Motherboard
       | for 7+ years and Jason and/or Emanuel worked with me on about 90
       | percent of my stories over that time, which included extremely
       | weird things like a step-by-step for Hackintoshing a laptop that
       | ended up far longer than any of us were expecting, and a deep
       | dive into the backstory of NESticle.
       | 
       | They are truly great at what they do, and I'm excited to see what
       | comes of it now that they have their own plot on the open
       | internet.
        
       | skilled wrote:
       | The site is built with Ghost[0] and subscriptions are managed by
       | Outpost[1].
       | 
       | Design is clean, loads fast, and articles are stacked, so I wish
       | them luck. It's pretty ruthless out there, but a few good stories
       | on HN front-page[2] should at least get this syndicated in all
       | the best places.
       | 
       | [0]: https://ghost.org/ (they've also forgotten to change the
       | default article:publisher URL which leads to Ghost's FB page)
       | 
       | [1]: https://outpost.pub/
       | 
       | [2]: https://news.ycombinator.com/item?id=37222672
        
       | theonlybutlet wrote:
       | Wow, and they're off to a dramatic start. Actually had to close
       | an article, was a bit much for me.
        
         | phatfish wrote:
         | One of the 3 on AI porn? I get they need clicks but maybe drip
         | feed them over a month or something.
        
       | josefresco wrote:
       | $100/year to subscribe FYI
        
       | dylan604 wrote:
       | 100% off topic, but something that made me laugh. The caption
       | under the image of the founders: "The founders of 404 Media. From
       | left to right..."
       | 
       | So as a question, is Joseph to the left of Samantha in that
       | image? This image is perfect for training data for VAR offside
       | decisions.
        
         | jkoebler wrote:
         | We actually saw that our name has confused this AI news site:
         | https://twitter.com/ShortFormErnie/status/169403708675025348...
         | So maybe the whole thing is a test for GAI and machine
         | learning.
        
           | skilled wrote:
           | Hahaha that is gold.
        
       | jkoebler wrote:
       | Hey there, Jason from 404 Media here. We're humbled that someone
       | posted this and just wanted to say I'll stick around for an hour
       | or so before I have a few interviews for articles scheduled, if
       | anyone has any questions/thoughts/feedback. We're very grateful
       | for the support and thrilled to be here
        
         | 363849473754 wrote:
         | Do you plan to do any investigative pieces on AI alignment? I'd
         | be interested in a piece that interviewed people like Paul
         | Christino, Eliezer Yudkowsky, Chris Olah and the like. Covering
         | opposing views from doomerism to e/acc.
        
           | jkoebler wrote:
           | AI will be one of our core coverage areas and I'm sure we
           | will be doing pieces both short and in-depth on AI alignment,
           | doomerism, optimism, etc.
        
         | 037 wrote:
         | Wow, the full article in the RSS summary... I'm deeply touched.
         | It reminds me of an old, not hostile web. Maybe it's a
         | configuration error, in which case thanks for the experience :D
        
           | lagniappe wrote:
           | I hope it's not an error. This is how the web was when it was
           | at its best. I hope this is a trend that continues.
        
         | monetus wrote:
         | How long of a process is it, give or take, for you all to
         | publish an article? Give us a behind the scenes? Thanks for the
         | site! I like the aesthetics.
        
           | jkoebler wrote:
           | This fully fully depends on the article. We want to respect
           | our readers' time, so while we love doing big investigations,
           | it's a lot to ask people to ONLY read 2,000-5,000-word
           | articles about complicated topics. We want to have a lot of
           | short posts that are insightful or about the news. So, for
           | example, this was a breaking story I did yesterday:
           | 
           | https://www.404media.co/biden-administration-changes-mind-
           | sa...
           | 
           | This article took me 20-30 minutes to write, edit, and
           | publish. It's still news, but it's more of an update on
           | something I've covered and written about literally hundreds
           | of times before. So I am providing some of the context about
           | the decision that I can recite from memory (I check the
           | specifics, of course), telling people what's new, and
           | providing them the document.
           | 
           | This article I published earlier today, meanwhile, is
           | something I've been poking along on for weeks, talked to a
           | lot of sources on, read a lot of academic papers on, etc.
           | 
           | https://www.404media.co/instagram-ads-illegal-content-
           | drugs-...
           | 
           | At Motherboard our main way of operating was to always have a
           | big investigation or narrative feature going on in the
           | background, but to be on the lookout for news or timely
           | things to do that align with our "beats" (the things we cover
           | day-to-day, the topics we know inside and out). Usually
           | features are something that you poke along on for weeks or
           | months and go through a very rigorous back-and-forth editing
           | process.
           | 
           | FOIA stuff can "take" months or years, but often very little
           | of that is active work time. The way that works is you file a
           | request, wait for the agency to respond, and bug them a bunch
           | when they miss deadlines or don't respond. I've had FOIA
           | requests returned the same day, and I've had others returned
           | five years after I file them.
           | 
           | Good question!
        
             | tentacleuno wrote:
             | > https://www.404media.co/biden-administration-changes-
             | mind-sa...
             | 
             | On LibreWolf, the scrolling is really messed up on this
             | page, and on the home page. Out of curiosity, are you
             | Rolling Your Own Scrolling(TM)? That's generally a no-no.
        
         | slim wrote:
         | what's your cms ?
        
           | jonchurch_ wrote:
           | Guessing by the 'Ghost-Fastly' header in the response, I'd
           | say Ghost.
           | 
           | Edit: Oh there's also plenty of references in the HTML, as
           | well as it literally saying "Published with Ghost" in the
           | footer which I just noticed haha
           | 
           | https://404-media.ghost.io/ redirects to the main 404media
           | site, as well.
        
           | hoppyhoppy2 wrote:
           | https://news.ycombinator.com/item?id=37237722
        
         | TradingPlaces wrote:
         | Right into my veins
         | 
         | >Much has been written about the failing business model of new
         | media. We have watched how new media companies fail, and it's
         | not because of a lack of audience, revenue, impact, or vital
         | work. New media companies fail because of a growth-at-any-cost
         | mentality, and venture capital investments made at absurd
         | valuations. Most importantly, astronomical overhead costs make
         | it impossible for journalists to out-earn the cost of expensive
         | office space, the ever-changing whims of management,
         | executives' salaries, the cost of unnecessary enterprise
         | software, and an endless parade of consultants brought in to
         | figure out what's wrong.
         | 
         | >It doesn't have to be this way, and at 404 Media, it will not.
         | We propose a simple alternative: pay journalists to do
         | journalism.
         | 
         | Also, y u no Mastodon?
        
           | jkoebler wrote:
           | We're going to join Mastodon I promise. Honestly the reason
           | we haven't joined Mastodon yet is because there have been a
           | million little things to adjust/fix in the days leading up to
           | launch to make sure the site didn't break, to edit the
           | stories, get art done, backend business stuff as well.
           | 
           | There are a lot of things we wanted to launch with that we
           | haven't had time to do yet, which doesn't mean it's not a
           | priority. As you can imagine we've had a few (very minor)
           | urgent fires in the leadup to launch, so tbh our social media
           | accounts across the board have taken a temporary backseat.
           | Mastodon is high on our list and I'm sure we'll be there by
           | the end of the week if not the end of the day.
           | 
           | Thank you for your support!
        
             | TradingPlaces wrote:
             | [flagged]
        
               | b59831 wrote:
               | [dead]
        
               | mynameisvlad wrote:
               | I mean, they clearly have thought about it. And provided
               | reasons why they haven't done it yet, and even gave a
               | timeline as short as end of day.
               | 
               | Did you even read the comment you replied to?
        
               | TradingPlaces wrote:
               | This was not about Mastodon. It was a general comment
               | about X and the fact that journalists have not abandoned
               | it en masse for reasons that should be obvious to anyone
               | paying attention by this point. They remain on X. They
               | took control of their publishing, and I would recommend
               | taking control of their social by running their own
               | ActivityPub server instead of relying on enshittified
               | platforms who are not their friends, and who view them as
               | the enemy. I'm surprised that every news org hasn't
               | already done this.
        
               | nickthegreek wrote:
               | I feel like journos & editors are single-handedly keeping
               | X afloat, as they need and crave what is offers. Its a
               | tough and abusively relationship that I, like you, feel
               | they need to break away from. However, at the same time I
               | do how their businesses might suffer from it. Tough
               | situation.
        
               | TradingPlaces wrote:
               | They handed control of their audience to platforms
               | without thinking about where that could lead. Now they
               | are in a tough spot. But starting a new venture by
               | doubling down on that twenty-teens mistake seems to
               | especially ignore the history
        
             | user_named wrote:
             | Sounds like there's lots of overhead.
        
           | smcleod wrote:
           | This is absolutely spot on. It's refreshing to see.
        
         | mewse-hn wrote:
         | Peanut gallery reporting in. It always felt sort of weird that
         | vice had a technology section, but I think there is space for
         | tech coverage with a more edgy slant (eg. Beto O'Rourke and his
         | hacker background).
         | 
         | Why would you name your website after a website error code?
         | Appreciate the easter egg on the actual 404 page.
         | 
         | Not really direct feedback but when the Verge launched they
         | made a big splash with in-depth, long form stories like "Pre to
         | postmortem: the inside story of the death of Palm and webOS"
         | from 2012. I hope you guys could dig up some stories like this,
         | and your commitment to filing FOIA requests seems promising.
        
           | jkoebler wrote:
           | Naming the site was a big struggle sesh. Lots of good names
           | are taken, weren't the right vibe, etc. We sort of made the
           | joke "404 Media Company Not Found" to ourselves but, I think
           | to be honest we:
           | 
           | 1) Like how it sounds
           | 
           | 2) People get it right away, even folks I know who don't care
           | a lot about tech journalism or aren't super internet savvy
           | (maybe they are even more likely to find themselves on 404
           | pages!)
           | 
           | 3) This is a little pretentious and not the actual reason we
           | chose it (i.e. we realized it later), but we really do want
           | to tell stories from "hidden" parts of the internet / tech
           | and the undercovered parts of it. 404 pages are full of
           | easter eggs, and maybe it's just something about accidentally
           | stumbling onto a community or wold you didn't previously know
           | existed.
        
             | kornhole wrote:
             | 404 has become a sign of censorship as we are seeing more
             | pages taken down from Internet Archive and other places. I
             | am excited to see you continue on surveillance and perhaps
             | broaden into censorship and propaganda now that you are
             | freed from some of the forces behind it.
        
               | xkcd-sucks wrote:
               | Is there a Russian Internet Archive that doesn't comply
               | with American takedown notices by any chance?
        
               | kornhole wrote:
               | I am not sure about Russian hosted, but an alternative to
               | archive.org is archive.is. Centralized services
               | eventually get compelled or corrupted. I setup
               | https://archivebox.io/ on my server. Some other options
               | have been reported here.
        
             | mewse-hn wrote:
             | I guess it is also in the tradition of 2600 magazine to use
             | a numeric code as your nameplate
        
             | SSLy wrote:
             | There's something with your lazy img loader. Even if I
             | disable uBo and FF's built-in protection, they don't come
             | up.
        
         | aidenn0 wrote:
         | Do you really think you will get more than half-as-many people
         | to pay $10/mo as would pay $5/mo?
         | 
         | That surprises me, but I suspect you are more likely to know
         | the answer to that than I am, so it also makes me a bit sad.
        
         | joshe wrote:
         | Any chance you could not be vicious tech haters? There's a hole
         | for Michael Arrington era TechCrunch reporting which just
         | focused on factual information about companies and people. What
         | the innovation is, how far the company has gotten with it, what
         | people are trying to accomplish. If a company is boring instead
         | of making a hit piece out of it just don't write about it.
        
         | dendrite9 wrote:
         | Did you look at other groups which have done something similar?
         | Im curious to see how this type of project works even if not
         | all of them are for me. So many people bemoan the structure of
         | news and media businesses but I wonder if there needs to be
         | more of a cycle of business destruction and creation to keep
         | things from getting ossified and having the wrong priorities.
         | Seeing this reminded me of https://escapecollective.com/ which
         | came from the implosion of Cycling tips after being purchased
         | by Outside.
        
         | opheron wrote:
         | Hey Jason, cool to see you pop up here! Congrats on the launch,
         | I'm happy to be able to join up as a new paid subscriber.
         | Really glad y'all included RSS feeds for the articles and
         | premium podcast feed; there are dozens of us who still use RSS
         | - dozens! :P
         | 
         | I have a small suggestion: Would you consider adding a perk for
         | premium subscribers to be able to suggest (not demand) story
         | pitches/ideas, and _maybe_ vote for them to indicate which
         | ideas have more interest? It 's kind of an extension of what
         | you're planning to do with the FOIA requests forum, and similar
         | to how some FOSS projects try to prioritize features that are
         | requested or bountied by supporting donors. Also, it could be a
         | nice way to crowdsource ideas from your pre-vetted audience, so
         | you don't drown in spam and vote manipulation.
        
         | [deleted]
        
         | DyslexicAtheist wrote:
         | I was wondering before clicking the link if I might see Joseph
         | Cox there. For me Joseph _IS_ Motherboard, because the only
         | time MB pops up in my feed it's because Joseph's content. well
         | done and best of luck with the new endeavor guys!!
        
         | nickthegreek wrote:
         | Full article in the RSS feed! Rarely see that these days. Was
         | this a conscious choice or a tech oversight?
        
       | starik36 wrote:
       | How are you being funded right now?
        
       | _zoltan_ wrote:
       | I thought this is going to be about motherboard manufacturers...
        
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