[HN Gopher] Show HN: Easyful - A Free Gumroad Alternative
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       Show HN: Easyful - A Free Gumroad Alternative
        
       Hi HN,  If you're selling templates or digital assets online,
       platforms like Gumroad have a ton of amazing features . . . but
       they're also expensive. It's not uncommon to be paying 10%, 20% or
       even 30% of your revenue just to host and deliver some digital
       content to customers.  Instead, we think most creators should own
       their own Stripe account and use a lightweight fulfillment layer to
       send customers their orders.  So we built Easyful, a platform built
       on Stripe to email your content to customers when they buy it. And
       it's free!  We've been using Easyful ourselves for a few months
       now. Try it out and let us know what you think!
        
       Author : jhartist
       Score  : 66 points
       Date   : 2023-08-08 19:36 UTC (3 hours ago)
        
 (HTM) web link (www.easyful.com)
 (TXT) w3m dump (www.easyful.com)
        
       | [deleted]
        
       | scastiel wrote:
       | Nice platform it seems, but I have a couple of questions:
       | 
       | - If it is free, does that make me the product? How will you make
       | money?
       | 
       | - How do you prevent the problems that Flurly had, which led to
       | Stripe closing their account?
        
         | scastiel wrote:
         | Just had a closer look, it seems the second question's answer
         | is: creators use their own Stripe account, so the problem
         | should not happen here.
        
         | jhartist wrote:
         | Longer answer to your question here:
         | https://news.ycombinator.com/item?id=37055297
         | 
         | tldr; we might add some paid features in the future but keep
         | the base app free since operating costs are low.
        
       | MitchJohn wrote:
       | Fyi the floating coins blocks some of the text on mobile.
        
       | rozenmd wrote:
       | How do you handle sales tax across all the jurisdictions for
       | makers, are you a merchant of record like Gumroad?
        
         | jhartist wrote:
         | Good question: we are not a merchant of record, and Easyful
         | doesn't even process transactions. We're just a fulfillment
         | layer that plugs into Stripe payment links.
        
       | janosdebugs wrote:
       | I started making 3D assets in the past year and I have a newfound
       | appreciation just how large these files can be. A single 3D model
       | can easily grow to several hundred megabytes if not optimized
       | properly. With the rise of photogrametry scans you'll have lots
       | of rather large assets.
       | 
       | I'd figure out the business model fast if I was you.
        
       | weinzierl wrote:
       | What is the problem with Gumroad? I only used it as a buyer a few
       | times and this is a couple of years ago. It seemed to me they are
       | on the good side and fair to sellers and buyers? Was I wrong, has
       | it changed or are they still ok?
        
         | jhartist wrote:
         | Gumroad is great! But their pricing model (flat 10%) doesn't
         | make sense for many creators.
         | 
         | We think it's better for most creators to own their own Stripe
         | accounts and use a lightweight fulfillment platform like
         | Easyful instead.
        
       | kreutz wrote:
       | How do you plan to make money?
        
         | jhartist wrote:
         | Good question: we mostly built Easyful to use ourselves, but if
         | it gets a significant of usage we might build some more
         | advanced pro features and sell those features as a paid tier
         | upgrade, while keeping the base app free.
         | 
         | We've had success with that model before with Smallchat, a saas
         | app we launched several years ago, and it's still going strong
         | supporting millions of free users.
         | 
         | With low-operating-cost saas apps, you can get away with
         | offering a pretty generous free tier. A small percentage of
         | paid users can more than pay for your mostly-free user base.
        
         | GGO wrote:
         | one way or another, you will pay for it. I'd rather know how
         | much I am paying and pay more, then don't know and keep paying.
        
           | turnsout wrote:
           | I really wish Stripe would just make something like this.
           | Just the bare minimum necessary to host Checkout for products
           | entered in your Stripe dashboard. I wonder if they can't due
           | to some onerous clause in their agreement with Shopify.
        
             | rpgbr wrote:
             | It makes. I run my membership program entirely via Stripe's
             | built-in, no-code features:
             | https://manualdousuario.net/apoie/
        
             | dgivney wrote:
             | I'm pretty sure they do with Stripe Checkout?
             | https://stripe.com/en-au/payments/checkout
        
             | vikeri wrote:
             | Have you tried Stripe's payment links?
        
               | jhartist wrote:
               | Definitely check them out - they're great. Easyful is
               | just a fulfillment layer that plugs into Stripe payment
               | links for emailing customers your content when they buy
               | something.
        
         | philip1209 wrote:
         | Stripe offers revenue share to platforms such as Shopify [1].
         | Easyful could go this path.
         | 
         | [1]
         | https://www.sec.gov/Archives/edgar/data/1594805/000119312515...
        
       | a2128 wrote:
       | This looks cool, but I'm curious about how taxes work with this
       | setup. From my understanding, Gumroad handles sales tax for you
       | in a number of countries (US and EU at least). Does Easyful do
       | something similar, or is that left up to the user to go through
       | that headache on their own?
        
         | jhartist wrote:
         | Stripe actually handles taxes for you with Payment Links, and
         | Easyful is just a fulfillment layer on top of that.
         | 
         | Check out the Stripe docs page about it:
         | https://stripe.com/docs/tax/paymentlinks
        
       | ecuaflo wrote:
       | I made something similar for selling access to GitHub repos but
       | it didn't take off. People were hesitant to give a new product
       | like mine access to their repos because we hadn't built up trust
       | that established brands like gumroad have. Makes it really hard
       | for new players to enter this space. Have you seen similar
       | concerns and how do you address them?
        
         | jhartist wrote:
         | Yeah, I wonder about that. My hope is that other platforms'
         | fees are high enough to motivate creators to switch, and the
         | transition to Easyful is pretty fast for most users, especially
         | if you already have a Stripe account.
         | 
         | But I guess we'll see whether we get any traction!
        
       | fredley wrote:
       | Have you read Sahil Lavingia's blog?
       | 
       | https://sahillavingia.com/reflecting
        
         | joshxyz wrote:
         | thank you for sharing this
        
         | keerthiko wrote:
         | Is any content in this blog particularly relevant to Easyful's
         | reason for existence or are you just mentioning it because you
         | enjoyed the post?
         | 
         | (I remember reading it when Sahil posted that first, as a
         | fellow bootstrapped tech cofounder but I don't remember
         | anything of note from there to discuss re: Easyful)
        
       | andrelaszlo wrote:
       | What's up with the design? It's really nice, but also very
       | similar to Gumroad's visual language. Not really criticism, just
       | curious about the idea behind it.
        
         | rogerclark wrote:
         | Gumroad's design is itself a reuse of several design trends
         | from 2021-2023. Wondermind is one example of another site using
         | the same aesthetic. https://www.wondermind.com/
        
         | fullstackchris wrote:
         | Definitely noticed that too. Seems like a cheeky tip of the hat
         | towards Gumroad.
        
       | snvzz wrote:
       | Related:
       | 
       | Stripe has decided to nuke my entire business
       | https://news.ycombinator.com/item?id=32854528
       | 
       | Stripe is holding over $400k of mine with no explanation
       | https://news.ycombinator.com/item?id=34233011
       | 
       | Tell HN: Stripe killed my music locker service, so I'm open
       | sourcing it https://news.ycombinator.com/item?id=36403607
       | 
       | Don't Use Stripe https://news.ycombinator.com/item?id=34035581
       | 
       | Stripe is about to refund EUR147k worth of payments to my all of
       | my customers https://news.ycombinator.com/item?id=34271815
       | 
       | Stripe is no longer a suitable payment processor
       | https://news.ycombinator.com/item?id=36967159
        
       | pyuser314 wrote:
       | Stripe already has similar. It's called Payment Links. Extremely
       | easy and they manage all past transactions.
       | 
       | https://stripe.com/payments/payment-links
        
         | jhartist wrote:
         | Easyful is a layer on top of Stripe Payment Links that handles
         | the fulfillment for you. All Easyful users are using Stripe
         | Payment links.
        
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       (page generated 2023-08-08 23:00 UTC)