[HN Gopher] G/O media will make more AI-generated stories despit...
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       G/O media will make more AI-generated stories despite critics
        
       Author : Analemma_
       Score  : 95 points
       Date   : 2023-07-18 14:53 UTC (8 hours ago)
        
 (HTM) web link (www.vox.com)
 (TXT) w3m dump (www.vox.com)
        
       | DueDilligence wrote:
       | [dead]
        
       | schnable wrote:
       | That doesn't sound very much like a plan. What an exhausting
       | style of rhetoric.
        
       | nickfromseattle wrote:
       | My understanding of the algorithm is that Google uses UX metrics
       | to stack rank content. I believe this because I focus on creating
       | the most relevant & most valuable page of content Google could
       | show for the keywords I want to rank for, and skip all of the
       | backlinks and technical BS stuff.
       | 
       | This strategy of avoiding backlinks and technical BS & focus 100%
       | on content quality has worked really well for me.
       | 
       | If you think about it, Google has all of the data to do this:
       | 
       | - Android
       | 
       | - Chrome
       | 
       | - Google Analytics
       | 
       | All of the big platforms use UX metrics to influence reach -
       | LinkedIn, TikTok, Instagram, Twitter, even YouTube uses UX
       | metrics to influence reach, why not Google search?
       | 
       | It seems like people using AI see some limited amount of success,
       | for some limited amount of time before losing their rankings.
       | 
       | If I was Google, I would let people think their AI content is
       | working for a little bit, then de-index their website to
       | demotivate + scare webmasters away from using AI.
        
       | rchaud wrote:
       | As someone who avoided the Twitter firehose like the plague, I've
       | noticed the slow, then rapid decline of traditional 'websites'
       | over the past decade as they succumbed to SEO keyword
       | optimization and driving traffic from social networks. .
       | 
       | Due to the incentives of the players involved, there is no
       | solution that would lead to a neater, less blogspam-infested
       | internet. The concept of a 'website' as Tim Berners Lee and the
       | early netizens understood it, is commpletely outdated.
       | 
       | The second we were able to add an Adsense script or Paypal button
       | or Amazon affiliate link, the fundamental motivation for building
       | websites changed. The artisanal personal websites of yore aren't
       | coming back. People who used to build those have long since moved
       | into less crowded, less commercialized territories where their
       | work might actually be seen.
       | 
       | If you don't want to get angry when looking up a recipe online,
       | buy a recipe book. Everything good on the internet is already
       | paywalled anyway.
        
         | BizarroLand wrote:
         | You're on this site talking to generally smart people who are
         | not paying for the privilege of using this site complaining
         | that everything good on the internet is already paywalled.
         | 
         | If you don't know how to find what you're looking for, just
         | ask. Paywalls aren't a real thing that have to be obeyed, nor
         | is there ever only one spigot for any digital fountain.
        
           | unforeseen9991 wrote:
           | I have yet to find a paywall that has stopped me from
           | reaching the content within a click or two of one of my
           | browser extensions.
        
       | boesboes wrote:
       | It's the natural evolution of content marketing & SEO. I work at
       | an IT company where we have ~15 ppl building and managing a few
       | SaaS apps for the travel industry, and we have 50-60 ppl doing
       | marketing as a service for our customers.
       | 
       | They write page after page of content that barely get read. It
       | all just exists to make the google bot happy. And that works.
       | They bring in more customers & revenue apparently. (honestly, I
       | wouldn't be surprised if it's all wasted and the added revenue is
       | due to the better website and backoffice, but what do i know.)
       | 
       | So it seems only natural to have AI generate that content for the
       | Google bot and stop wasting all this effort. Obviously I can't
       | prove nobody reads this content, but seriously.. A landing page
       | about hot-tubs and how cool it is to have one in your holiday
       | home? Doubt that anyone actually reads that..
       | 
       | EDIT: I guess my point is also: it's already flooded with crap,
       | just look at al the blog spam for things like 'how to start
       | nginx'
        
         | sshine wrote:
         | 1. Good old days, humans talk to humans.       2. Someone
         | invents a bot, humans talk to bots.       3. Someone invents
         | another bot, bots talk to bots.
         | 
         | This is the story of SEO, banner ads, stock trading, consumer
         | pricing.
         | 
         | There are probably many other cases.
         | 
         | The tech help spam: initially an attempt for a bot to talk to a
         | human, but with LLMs crawling search results and aggregating
         | answers, your answer to "how to start nginx" becomes the output
         | of bot-bot interaction: an average of several generated answers
         | (some initially and occasionally by humans).
        
         | barbariangrunge wrote:
         | Those 60 people can have a new job: fact checking the lies that
         | the new ais produce
        
           | echelon wrote:
           | They can become AI-empowered content creators. Their own
           | Miyazakis, Scorseses, and Eilishes. [1]
           | 
           | [1] This isn't sarcasm. I think that's the world we're headed
           | to. Hundreds of thousands of little creators serving their
           | own unique niches. A world without Disney.
        
           | gwright wrote:
           | I think it confuses things immensely to anthropomorphize
           | large language models. LLMs don't lie or tell the truth they
           | just spit out text that is in alignment with the training
           | model. Don't give them agency they don't have.
        
             | barbariangrunge wrote:
             | This is to fight back against the term "hallucinate" that
             | everyone on here is using
        
               | gwright wrote:
               | That is an interesting point. I'm not sure why, but
               | "hallucinate" doesn't bother me as much as "lie". Maybe
               | it is because of all the ancillary baggage that "lie" has
               | related to our current culture wars (lies,
               | misinformation, disinformation, gaslighting, etc.)
               | 
               | I just asked (another anthropomorphic verb) ChatGPT for a
               | better word and it came up with "fabricate".
               | 
               | > The term "fabricate" could be used to describe AI's
               | tendency to generate fictitious information. This term
               | has less anthropomorphic connotations than "hallucinate"
               | and directly refers to the creation or construction of
               | something, which could be a suitable representation for
               | what an AI system does when it generates false data.
               | Other alternatives could be "synthesize" or "generate,"
               | depending on the specific context.
        
               | Karellen wrote:
               | I always thought that "confabulate" would have been the
               | best word to describe what LLMs do:
               | 
               | > Confabulation is distinguished from lying as there is
               | no intent to deceive and the person is unaware the
               | information is false. Although individuals can present
               | blatantly false information, confabulation can also seem
               | to be coherent, internally consistent, and relatively
               | normal.
               | 
               | > Can include autobiographical and non-personal
               | information, such as historical facts, fairy-tales, or
               | other aspects of semantic memory.
               | 
               | > The account can be fantastic or coherent.
               | 
               | > Both the premise and the details of the account can be
               | false.
               | 
               | > The account is usually drawn from the patient's memory
               | of actual experiences, including past and current
               | thoughts.
               | 
               | > The patient is unaware of the accounts' distortions or
               | inappropriateness, and is not concerned when errors are
               | pointed out.
               | 
               | > There is no hidden motivation behind the account.
               | 
               | https://en.wikipedia.org/wiki/Confabulation#Description
        
               | JohnFen wrote:
               | "Fabricate" has the same problem as "lie" and
               | "hallucinate". All of those terms imply a cognition that
               | isn't actually happening.
               | 
               | I think the best way to refer to these things is the more
               | accurate "error". The LLM isn't lying, it's in error.
        
               | BoorishBears wrote:
               | It doesn't. Hallucination in this context means 'an
               | unfounded or mistaken impression or notion'.
               | 
               | There's one side of the current zeitgeist that over-
               | anthropomorphizes these models. But there's another side
               | that seems to be terrified that LLMs could be anything
               | resembling intelligent
               | 
               | Both sides are pretty emotion over facts though. A lot of
               | their "human-like" behavior is emergent from things that
               | don't work the same way in a humans... but we also don't
               | understand cognition enough to then say there's _no_
               | overlap between what LLMs are doing and what some part of
               | our own thought process is like. If anything we have more
               | studies that imply the opposite going back decades: https
               | ://www.sciencedirect.com/science/article/abs/pii/S09266..
               | .
        
               | JohnFen wrote:
               | > It doesn't. Hallucination in this context means 'an
               | unfounded or mistaken impression or notion'.
               | 
               | Correct. Which, as near as I can tell, isn't the correct
               | characterization of what's happening with LLMs.
               | 
               | > But there's another side that seems to be terrified
               | that LLMs could be anything resembling intelligent
               | 
               | I certainly have no such fear. I say that only to
               | indicate that my biases are not of that sort.
        
             | homami wrote:
             | I don't lie either. I just spit out words that is in
             | alignment with my mental model for optimizing my future.
        
               | what-wait wrote:
               | Quoting someone on the internet, saying: 'They are just
               | liquidating their assets.'
               | 
               | Their lies are simple: they rule us.
               | 
               | (-;
        
               | ars wrote:
               | Are you aware that what you are saying is not true?
               | 
               | If you are aware then it's a "Lie". If you are not aware
               | then it's a "Mistake".
               | 
               | LLM's are not aware, so saying "lie" is not correct.
        
               | hdior wrote:
               | [dead]
        
               | gwright wrote:
               | Maybe you are a large language model?
        
               | svaha1728 wrote:
               | "First you destroy those who create values. Then you
               | destroy those who know what the values are...
               | 
               | But real barbarism begins when no one can any longer
               | judge or know that what one does is barbaric." -- Ryszard
               | Kapuscinski
        
             | [deleted]
        
             | circuit10 wrote:
             | It's a reasonable way to describe it. LLMs are designed to
             | talk like humans so using human terms to describe them
             | works quite well
        
             | scarface_74 wrote:
             | Yes and when you're using "serverless" services there are
             | actually servers running somewhere. At this point, it's not
             | insightful for someone to mention either on HN.
        
             | verisimi wrote:
             | Absolutely. The lie is in providing the false framework, or
             | a framework with fakery embedded. If the lie is accepted at
             | the framework level, individuals will believe themselves to
             | be saying the truth, unaware that they have already
             | swallowed the larger falsity.
        
           | WirelessGigabit wrote:
           | Why would they? Google sees more content so you now have more
           | nodes connected to you, so you appear higher. Whether it's
           | true or false doesn't matter to Google.
        
             | anyonecancode wrote:
             | This seems similar to, maybe even a restatement of, the
             | "how do you detect AI-written content" problem.
             | 
             | If someone could provide a way to programmatically detect
             | accurate, high quality content, it would solve the SEO spam
             | problem. It would also as a side-effect solve the AI-
             | content problem. Or maybe it's the other way around and it
             | would solve the AI-content problem and as a side effect the
             | SEO spam problem. Well, they'll soon be the exact same
             | thing, and either way I'm not sure it's solvable.
        
               | unilynx wrote:
               | The detection needs to be almost perfect for it not to be
               | worth it for the AI to simply retry until it's passed the
               | detection.
        
           | taberiand wrote:
           | If an article is posted to a blog, and nobody is there to
           | read it, does it even matter if it lies?
           | 
           | What they want is to optimise the ranking Google gives them.
           | If Google's ranking filters out falsehoods then lies can be
           | optimised away automatically.
        
         | dayvid wrote:
         | The reason I can't stand ChatGPT answers is that it's trained
         | on overly wordy SEO articles that need at least 500 words
        
       | exogeny wrote:
       | Jim Spanfeller is a herb.
        
       | claytongulick wrote:
       | Honestly, it's getting hard for me to imagine how Google can get
       | much worse anyway.
       | 
       | So AI generated content will now take up the single non-sponsored
       | link space to replace the ad-stuffed SEO-gamed clickbait article?
       | 
       | Huh.
        
       | kat_rebelo wrote:
       | i have always augmented my more traditional music projects with
       | avant-garde and experimental stuff. particularly focusing on
       | found sounds, noise, and free improvisation. i record everything,
       | but i treat it more as a journal of "free writing" than actual
       | music output. the recordings are often formless, noisy, and
       | chaotic and frequently contain experiments in polyrhythms or free
       | time. over the years i've amassed an enormous amount of audio
       | data that i treat more as an intellectual curiosity for myself
       | than music i would show to other people.
       | 
       | however, with all of the debates around attribution and ownership
       | for human creators in the age of AI art, combined with the
       | apparently legally and ethically dubious means by which these
       | megacorps obtain their training data, i have began to think about
       | what are some avenues that the general public could try to
       | protest the actions of these megacorps by discretely poisoning
       | the well of their training data.
       | 
       | with the gigabytes and gigabytes of data i have generated of
       | mostly incoherent audio, i have considered releasing this music
       | for the first time by innocuously labeling it as a music audio
       | dataset with the intention of trying to make it appear extremely
       | attractive to megacorps scouring the internet for free data. my
       | individual contribution probably couldn't amount to much, but if
       | a concentrated mass of people did this in their respective
       | fields, perhaps this could be a way of at least obstructing these
       | corporations from freely capitalizing on the hard work of real
       | artists.
        
         | anileated wrote:
         | The sad reality is that one way or another free and open
         | exchange of information is going to trend down, as people
         | realize anything they publish will get repacked and stripped of
         | attribution to be sold by some commercial AI they will switch
         | to e2ee closed groups, and more active opposition will be
         | poisoning datasets which would introduce more noise and
         | contribute to the trend.
         | 
         | But I agree with the sentiment--if the blatant disregard for IP
         | is not curbed, this sort of thing would have to be done...
        
       | yabones wrote:
       | Data was the new oil, and now AI is the new plastic. Get ready
       | for the rush of cheap mass manufactured plastic content.
        
         | jacquesm wrote:
         | That's brilliant. Doubly so because data is starting to take on
         | toxic waste properties as well.
        
         | gloryjulio wrote:
         | Great description. The history truly rhymes.
        
         | ijustwanttovote wrote:
         | > Data was the new oil, and now AI is the new plastic. Get
         | ready for the rush of cheap mass manufactured plastic content.
         | 
         | Very well said.
        
       | BuyMyBitcoins wrote:
       | A few days ago I was searching for some information about a CSS
       | problem I was having. I saw a promising result on a reputable
       | _looking_ webpage. As soon as I started unpacking the example
       | code a little modal window popped up saying this was AI powered
       | and touted it as some revolutionary assistant.
       | 
       | First things first, using AI to generate CSS advice is probably
       | the most false positive laden use-case I can imagine. Especially
       | because mistakes in CSS aren't always readily apparent.
       | 
       | But more importantly, there's really nothing stopping folks from
       | omitting the fact that the content on the page was AI generated.
       | It's the new hotness right now, so I can understand why they say
       | so, but I can't help but think they'll start hiding this fact.
        
         | Kiro wrote:
         | AI for CSS sounds like a much better thing than the stuff
         | mentioned here. I find Copilot and ChatGPT really good at
         | writing robust CSS.
        
       | badrabbit wrote:
       | My suspicion is there will be a lot of new jobs that revolve
       | around verifying random internet content or school work and such,
       | not to tell if it is LLM generated but to simply validate the
       | facts claimed in the post,essay,video,etc... I don't see why this
       | can't be an economy either, a reputation scoring and content
       | validity notarizing economy. Business idea! Lol.
        
         | bamfly wrote:
         | I think a new rise of trusted publishers is more likely than
         | professional information-vetting services/jobs becoming
         | widespread. It's sort-of the same thing, I guess, but with the
         | due diligence up front rather than trying to sort out what's
         | good from the vast sea of information pollution after the fact.
         | 
         | Most really good material is already better found in books
         | (even if ebooks) from real publishers than by trawling the Web,
         | anyway. Even before the LLM apocalypse, the Web has always been
         | rather disappointing at the whole "all the world's knowledge"
         | thing. Great for trivia, great for a _few_ aspects or
         | presentations of a _few_ topics, kinda shit for the rest. AI
         | garbage wrecking the Web doesn 't seem like a complete change
         | of the current state of things, but a shift in where exactly
         | the "Web is good for this / Web is _not_ good for this " line
         | falls.
        
       | jrm4 wrote:
       | I'm interested in this idea, as possibly a good thing.
       | 
       | I'm definitely pro "personal data poisoning," e.g, absent
       | legislation and/or incentives with teeth - we should all be
       | working on ways to confound and confuse and generally screw up
       | the companies who are sucking up all the personal info.
       | 
       | This kind of runs parallel to that. Google search has been pretty
       | bad for some time now, might be worth "burning this thing down to
       | save it."
        
         | bobthepanda wrote:
         | The problem generally speaking is that any successor search
         | engine will become a target of the massive spam firehose when
         | sufficiently popular enough, and probably less well equipped to
         | deal with it; Google is well resourced and already struggling.
         | I don't know that making the web less usable in general is
         | worth it.
        
           | worldofmatthew wrote:
           | I've seen SEO spam sites that have been running for years
           | without Google doing anything about them. Google could do a
           | lot better.
        
             | bobthepanda wrote:
             | Are they doing nothing, or is the current state of the spam
             | arms race resulting in running just to stay in the same
             | place? And would anyone be better once they became the
             | primary target?
        
               | BizarroLand wrote:
               | They are standing in the middle of it and picking
               | everyone's digital pockets while claiming that they can't
               | possibly help in the fight because it's too hard to pick
               | a side. In an alternate universe they would be a Nazi
               | Switzerland.
               | 
               | Google makes money off of SEO spam. They get ad revenue
               | from sellers and then give some pocket change to the
               | scammers from the sellers. All of the money goes through
               | their hands first.
               | 
               | They're evil, they've sold whatever soul they might have
               | had to the god of "money at any cost", and the current
               | shitshow of their terrible search results is what you get
               | when a soulless wreck is left to shamble the earth until
               | its heart stops beating.
        
         | imglorp wrote:
         | The resolution to burning it down is replacing it with
         | something that works.
         | 
         | Quality, human curated, perhaps niche, search is what we should
         | be encouraging and paying for with actual money, and not by
         | renting our brains out.
        
           | TillE wrote:
           | It's gonna be really funny if we've looped all the way back
           | to the Yahoo Directory circa 1998.
           | 
           | It's hard to argue against the basic idea of human curation
           | as a necessary component. I'm envisioning something like a
           | search engine on top of a community-curated, categorized list
           | of sites. I'd prefer something that works like Wikipedia,
           | rather than a service controlled by a private company.
        
       | tenebrisalietum wrote:
       | If AI can write articles that fool Google, Google can use AI to
       | detect it. Heck, maybe there will be an AI model that
       | specifically recognizes AI content and can be used to filter it
       | out. A lot of electricity spent for nothing, but it's not like
       | the human species hasn't been its own worst enemy since it
       | appeared.
        
         | danaris wrote:
         | I believe efforts of this nature will fall afoul of a very
         | similar effect to the Bullshit Asymmetry Principle[0]: the
         | amount of effort required to detect AI-written content is (at
         | least) an order of magnitude greater than that required to
         | generate them in the first place. And as LLMs get further fine-
         | tuned to generate more and more human-like text, it will get
         | even harder. Even now, I wouldn't give an "AI Text Detector",
         | even one built with all of Google's resources, more than about
         | a 60% chance of correctly telling AI-generated text from human-
         | generated.
         | 
         | The big problem is false positives--human-written text that
         | gets incorrectly flagged as being written by AI. There's going
         | to be _so many_ false positives in any scheme like this, it 'll
         | barely be worth it.
         | 
         | [0] https://en.wikipedia.org/wiki/Brandolini%27s_law
        
           | AceJohnny2 wrote:
           | Related: _" it is easier to automate bad behavior than it is
           | to police it"_
        
         | dragandj wrote:
         | It doesn't even need to recognize every AI article. It can
         | simply ban the sites known for putting such crap up without
         | tagging it as AI. But then they could have cracked on SEO spam
         | this way, but won't. They won't because their business thrives
         | on shifting through shitty content to give a slightly less
         | shitty results.
        
         | jerf wrote:
         | No, this isn't an arms race. AI eventually reaches the point
         | where it is indistinguishable from human text. It's pretty
         | close to it now. The only thing even providing the illusion
         | that we can detect ChatGPT or similar chatbots is that so many
         | people use them with their "default voice", which you can learn
         | how to detect, but it is trivial to avoid that.
         | 
         | You also have to remember the future of AI is not just LLMs
         | getting larger and larger. There will be something after them,
         | and something after that. I'd guess we're maybe 2-4 years away
         | from an AI that hooks up to an LLM but has "actual" knowledge
         | of things so it doesn't confabulate new facts, which would
         | remove one of the major signals I'm currently looking for in
         | GPT content.
        
         | RodgerTheGreat wrote:
         | There are many things LLMs might be able to do, today or in the
         | future, but the single task they are _unambiguously_ capable of
         | doing is generating text that is statistically
         | indistinguishable from their training corpus. The endgame given
         | the technology which presently exists is that spam generation
         | methods will be more robust and effective than spam filtering
         | methods, and I am not convinced that fundamentally better
         | filtering methods are inevitable.
        
         | bradjohnson wrote:
         | SEO optimized turds have been floating to the top of google
         | results for years and google hasn't done anything to
         | effectively combat it. Why would this be something that google
         | would do something about?
        
         | readyplayernull wrote:
         | > maybe there will be an AI model that specifically recognizes
         | AI content and can be used to filter it out
         | 
         | Expect lots of false positives and honest businesses being
         | affected. How much should the filter threshold be tuned to
         | smash more bots instead of real people?
        
       | dang wrote:
       | Url changed from https://www.theverge.com/2023/7/18/23798814/the-
       | plan-is-to-f..., which points to this.
       | 
       | Submitters: " _Please submit the original source. If a post
       | reports on something found on another site, submit the latter._ "
       | - https://news.ycombinator.com/newsguidelines.html
        
       | hexo wrote:
       | What is G/O, pleaase?
        
         | greenyoda wrote:
         | That question is answered in the first sentence of the article:
         | 
         | > _" In early July, managers at G/O media, the digital
         | publisher that owns sites like Gizmodo, the Onion, and Jezebel,
         | published four stories that had been almost entirely generated
         | by AI engines."_
         | 
         | More about them on Wikipedia:
         | https://en.wikipedia.org/wiki/G/O_Media
        
       | mr-wendel wrote:
       | How new is this problem really?
       | 
       | For example, consider the example of Demand Media (e.g.
       | https://variety.com/2013/biz/news/epic-fail-the-rise-and-fal...).
       | 
       | They invested quite a lot in cheap content generation and for a
       | while it served them quite well. I struggle to imagine a scenario
       | where lowering the cost of polluting would have made this
       | strategy more viable.
        
       | NotYourLawyer wrote:
       | Once again, Neal Stephenson nailed it. The miasma is here.
        
       | bun_at_work wrote:
       | Hopefully this serves as an incentive to Google to improve their
       | search results. I find GPT-4 works so much better for finding
       | answers (even in cases when it's wrong) than searching Google,
       | especially for trivial ones. Add plugin features like code
       | interpreter and the usefulness is not even close for most of the
       | cases I use it.
       | 
       | It's always worth verifying the answers, but that's also true for
       | google results, and with GPT I don't have to dig through
       | mountains of trash advertising sites to get to something useful.
       | 
       | Really, I'd just like to see Google as useful as it once was.
        
         | safety1st wrote:
         | Probably it won't, at least not at first. Google's customers
         | are advertisers. GPT thus far is a subscription-based service,
         | it's not competing for Google's customers.
         | 
         | So what if Google has a few less users? Since Google Ads is
         | auction-based, it means a few less impressions will be
         | available, and the cost of impressions will go up. Advertisers
         | will pay a bit more for less but Google's sort of the only game
         | in town so it won't make a huge difference.
         | 
         | Now if Bing achieves 30% market share on the back of its great
         | GPT integration or something, maybe that gets Google off its
         | ass. I think LLMs might be the beginning of the end for Google
         | but they're so entrenched it'll take 20 years.
        
       | 2OEH8eoCRo0 wrote:
       | I think that nuance is key. An AI-generated story with factual
       | errors is obviously bad but I wouldn't mind if reporters were
       | able to feed facts they've found, data dump style, to an AI that
       | could generate a narrative that is then reviewed.
        
         | dghlsakjg wrote:
         | The kind of straight news story that this works for is the kind
         | of story where writing it is the fastest part already.
         | 
         | Getting the actual facts to put in the story normally took far
         | longer when I was working in a newsroom.
         | 
         | Longer, harder to write stories, like deeply researched news,
         | or long features are not something that AI can do (yet).
        
       | COGlory wrote:
       | Remember when Google kept saying AI was dangerous and that's why
       | they couldn't release it?
       | 
       | Dangerous to their business model, on multiple fronts.
        
       | damnesian wrote:
       | Well, of course. We use Ai as a toy, just like the very first
       | movie directors. to shock, sensationalize, and otherwise grab
       | eyeballs and elicit a strong response. we're the dumbest apes,
       | how could we do anything different than throw poo when presented
       | with a novel situation?
        
       | namelosw wrote:
       | It's obvious that people would flood Google with generated
       | content. But it's hard to tell if it would kill Google or somehow
       | make Google works better. There's certain dynamics to the game
       | and nobody can say for sure.
       | 
       | As for why it might not make Google worse, just think about
       | YouTube algorithms:
       | 
       | 1. One good video is substantially better than hundreds of bad
       | videos, or thousands even.
       | 
       | 2. Clickbait works in terms of getting people to click on your
       | video, but if you don't deliver what the clickbait promised
       | people would leave and it would hurt your stats.
       | 
       | 3. Generating large amounts of videos may be profitable because
       | it's like collecting peanuts with automation, but that would
       | never reach the mainstream audience like Mr. Beast.
       | 
       | This is because the algorithm promotes videos that are frequently
       | clicked and fully watched. Generated or not, the content must be
       | good enough to be watched through, in order to please the
       | algorithm.
       | 
       | You see, there are a lot of bootleg versions of Stackoverflow,
       | but many of them are terrible. Some of them get ranked because
       | they're still helpful (to the 80% majority of programmers,
       | probably not for the HN elites). We can imagine there would
       | certainly LLM generated versions of those, but very likely with
       | better quality. Generated or not, it's still an arms race to
       | generate more helpful and higher quality content to get traffic.
       | 
       | Also, HN people have been complaining about how the quality of
       | Google degrade over time. It might be Google's fault, but I
       | believe there's another important factor that hurts search
       | engines as a whole - There are too many walled gardens nowadays:
       | Instagram, Discord, and now Twitter, etc. Value information is
       | hiding behind those, which would certainly make search engines
       | less helpful over time.
       | 
       | For example, when I play not very popular video games I wish
       | there are wikis or guides for that. In the old days, I know I can
       | find most of the information in several forums and check the top
       | posts. Now I need to go through Discord and scroll through casual
       | chats and wonder if I missed something.
       | 
       | With LLMs, people would likely be draining that information from
       | walled gardens and compiling them into helpful insights.
       | 
       | Again, there are a lot of dynamics, and it's hard to tell how
       | things would turn out. Maybe it would kill Google and possibly
       | the old Web, maybe it would make the Web great again.
        
         | packetlost wrote:
         | > Clickbait works in terms of getting people to click on your
         | video, but if you don't deliver what the clickbait promised
         | people would leave and it would hurt your stats.
         | 
         | This is an interesting take. Google can only "reward" videos
         | that people watch for longer because they own the site. That
         | is, they can _tell_ when people leave. For a good chunk of
         | sites, they still can because of Google 's ad market share, but
         | for a really sizeable chunk of sites that isn't the case. For
         | like 80% of users, they _also_ still can because they own
         | Chrome.
         | 
         | I'm not sure I like the idea of allowing Google to reward sites
         | that use their ads or browser monopoly in their search
         | algorithm.
        
           | scarface_74 wrote:
           | Even if I'm not using Chrome, if I search for a term and the
           | first link isn't helpful, I would quickly go back to the
           | search results and click another link. Google should be able
           | to get a signal from that
        
             | tacheiordache wrote:
             | Yes, they get the signal. Let me remind you, Google want
             | you to see more ads so the sooner you find your information
             | the less time you linger around. If they use that signal,
             | their best interest is to bury your optimal result further
             | down.
        
           | candiodari wrote:
           | Unfortunately the worst of the worst clickbait is the ads.
           | Google is never going to do anything about those. Hell, worse
           | videos probably have better click through rates because
           | people will click anything to get out of such a video.
           | 
           | Plus, I've never once seen enshittification reward better
           | quality. I highly doubt this will be the first time.
        
         | acomjean wrote:
         | I think it makes it worse. There is only so much it can index.
         | 
         | I was searching a municipal website that had a bunch of pdfs.
         | Instead of downloading them I'll I figured I'd sure the
         | "site:__" to look through them. It didn't work. It seemed to
         | index only 3 of those files. sigh.
         | 
         | One of the appeals of using "chat bot" is you get an answer
         | without all the ad crap the web delivers. I think thats the
         | appeal of stackoverflow and Redit.. Using AI to make the web
         | worse is something...
        
           | rchaud wrote:
           | Google will index whatever is generated in your sitemap.xml
           | file. The "site:" filter isn't going to show them all.
        
       | version_five wrote:
       | Remember when websites would have a long list of keywords in the
       | background color and tiny font at the bottom?
       | 
       | I keep seeing these "AI will destroy X" articles, I've never seen
       | one that wasn't ultimately referring to a minor incremental
       | extension of something already prevalent.
       | 
       | Keywords gave way to link farms gave way to shitty outsourced
       | "content" and now LLMs will be part of SEO. It's not really
       | different from getting a content farm to write you a bunch of
       | crap, just cheaper and faster. Search companies will adapt, and
       | seo scammers will find some new thing. It's all such a minor part
       | of the internet anyway.
        
         | munificent wrote:
         | _> It 's not really different from getting a content farm to
         | write you a bunch of crap, just cheaper and faster._
         | 
         | Using a gillnet to catch 1,000 fish in an hour is not really
         | different from using a rod and reel to catch a few a day. It's
         | just cheaper and faster.
         | 
         | But the gillnetting can easily lead to extinction and death of
         | an ecosystem whereas recreational fishing rarely does.
         | 
         | Scale matters.
        
           | TillE wrote:
           | We already have plenty of non-AI autogenerated spam which is
           | apparently good enough to please Google, LLMs just make that
           | slightly better.
           | 
           | So the scale already exists, and we're really just talking
           | about quality.
        
             | dghlsakjg wrote:
             | SEO spam has already made a tremendous impact on the
             | quality of google results (it used to be that a bad result
             | was a good website about the wrong topic, now a bad result
             | is a bad website about the right topic, and there are A LOT
             | of them).
             | 
             | Being able to generate 100x the spam will certainly hurt
             | things even more.
        
         | JKCalhoun wrote:
         | > It's not really different from getting a content farm to
         | write you a bunch of crap, just cheaper and faster. Search
         | companies will adapt
         | 
         | Not sure they have adapted. Most of the links on the front page
         | of a search are crap.
        
           | vuln wrote:
           | > Not sure they have adapted. Most of the links on the front
           | page of a search is crap.
           | 
           | That's by design. They load the results with crap so you
           | click on the ads instead of the result. Ads generate revenue
           | for Alphabet, search _results_ less so.
           | 
           | Simple as.
        
         | instagib wrote:
         | I still do the tiny font keyword list for my resume. I have
         | occasionally left out certain keywords but then hear back from
         | recruiters that if I had keyword x or y then I would be perfect
         | for the job. Back to a 5 page resume.
        
           | zonkerdonker wrote:
           | I've heard from recruiters that some software will export
           | submitted resumes in plain text in a standard format for
           | review, I wonder if the tiny white font tags show up as well
        
       | squarefoot wrote:
       | That was pretty much a given, and in the meantime they already
       | filled YouTube with crappy collage videos with clickbaity
       | titles+captions and voiced by AI. Any plans to build a blacklist
       | (+ browser extension?) that along ads and malware sites will also
       | allow to nuke that rubbish from search results?
        
         | renegat0x0 wrote:
         | I prefer subscribing to good, valuable sources rather than
         | having a filter for recommendations.
        
       | [deleted]
        
       | juujian wrote:
       | > You're going to see more AI-written articles whether you like
       | it or not
       | 
       | I won't, cause I have largely stopped using Google.
        
         | philipov wrote:
         | What are you using instead?
        
         | jlund-molfese wrote:
         | Bing and its consumers (I use Kagi) will have the same problems
         | unless they do something radical, like promote content
         | verifiably created by humans above unverified content.
         | 
         | And first they'd have to figure out what that even means, and
         | the impact on non-professional writers. Blogspam will get worse
         | before it gets better.
        
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