[HN Gopher] A chimpanzee brought Xerox to the masses
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       A chimpanzee brought Xerox to the masses
        
       Author : geox
       Score  : 80 points
       Date   : 2023-07-12 00:38 UTC (22 hours ago)
        
 (HTM) web link (www.cbc.ca)
 (TXT) w3m dump (www.cbc.ca)
        
       | jh00ker wrote:
       | The guy in the first video is NOT Douglas Engelbart... right?
        
       | [deleted]
        
       | type0 wrote:
       | In the 50s Bedtime for Bonzo was still in the public
       | conciousness, and that popularity of chimps on screen continued.
       | Nobody knew for sure that we were so close to the chimps
       | genetically but everyone was suspecting that, hence so much
       | curiosity. Remember it was still before Jane Goodall
        
         | every wrote:
         | There was also J. Fred Muggs:
         | 
         | https://en.wikipedia.org/wiki/J._Fred_Muggs
        
       | p1mrx wrote:
       | > Competitors said no photocopier could work that easy or that
       | fast. They said the ad exaggerated the speed of the machine.
       | 
       | If they wanted to communicate how fast the machine is, they
       | should've filmed it without a bunch of cuts.
        
         | Animats wrote:
         | This was from an era when national broadcast commercial time
         | was very expensive. Only three networks, and only 4 to 6
         | minutes of commercials per hour.
        
           | mcpackieh wrote:
           | They made and aired a 90 second ad which could have showed
           | the entire process uncut, but they wasted a lot of the ad
           | time with pointless filler of a little girl walking around
           | and whatnot: https://www.youtube.com/watch?v=m7gxp9JKqDQ
        
             | starkparker wrote:
             | Because watching a copier from 1959 actually, literally
             | take 40-odd seconds to make one copy in real time is
             | boring, even if it was novel for the time. The ad's runtime
             | took as much time as the copier, which was the point.
             | 
             | Yeah, it's filler. They did a bunch of filler ads. The
             | article ignores this one:
             | https://www.youtube.com/watch?v=4vJk_JVl9ME
        
             | AlbertCory wrote:
             | So: you're critiquing the editing of a commercial from 60+
             | years ago? The point being... what?
        
               | mcpackieh wrote:
               | Paraphrasing:
               | 
               | > > > p1mrx: _they should have show it working unedited_
               | 
               | > > Animats: _commercials were very expensive_ [implying
               | it was too expensive to run a commercial long enough to
               | show that]
               | 
               | > me: _they _did_ run a sufficiently long commercial_
               | [the price of commercials was not the problem.]
        
         | dmbche wrote:
         | Cinematic taste came a long way since - I don't think most
         | people were even aware of the cuts back then. The Taken movies
         | have a lot to do with that!
        
           | joemi wrote:
           | Why Taken? I was a moviegoer well before the Taken series,
           | and people (normal people) were definitely aware of cuts. In
           | particular they'd come up in conversation with action movies,
           | or any movie where a music video director made the leap to
           | films.
        
             | dmbche wrote:
             | It's a joke - there was a very well known scene where I
             | think they cut 15 times in 5-10 seconds to show Liam Neeson
             | jumping a fence. (Edit:
             | https://www.youtube.com/watch?v=by4UZ-79MK4 )
             | 
             | I'd say moviegoers were more aware of filmmaking starting
             | in the 80s, and most people know about complex things like
             | green screens and the like today.
        
               | hackernewds wrote:
               | Mind-blowing stop motion technology innovated by Taken
        
       | Someone wrote:
       | https://en.wikipedia.org/wiki/Xerox_914#Sales:
       | 
       |  _"The second television commercial produced by Xerox for the 914
       | featured a trained chimpanzee using the copier. The day after the
       | commercial debuted, the company received calls from angry
       | customers complaining of co-workers leaving bananas on the copier
       | and suggesting that a monkey could do their jobs. The commercial
       | was taken off the air.[1]"_
       | 
       | [1] https://books.google.com/books?id=ZYurhbUh_2gC&pg=PA61
        
       | tinyplanet-o wrote:
       | I hate to be that guy, but chimpanzees are apes, not monkeys (as
       | mentioned in the article).
        
         | blowski wrote:
         | You are right in the scientific sense, but it's totally valid
         | in colloquial language.
         | 
         | https://www.wordnik.com/words/monkey
         | 
         | > A nonhuman ape. Not in scientific use.
        
         | chimpanzee wrote:
         | Thank you.
        
           | eric-burel wrote:
           | This distinction doesn't exist in French. There's probably an
           | interesting story explaining why the English language had to
           | distinguish monkeys with a tail and monkeys without one.
        
           | goodbyesf wrote:
           | I can't believe chimpanzee wasn't taken until this year. What
           | a find. Humanzee, however, was taken in 2009 and hasn't
           | posted since then.
        
       | quercusa wrote:
       | A 90-second commercial seems glacially slow.
        
         | masswerk wrote:
         | For a TV intermission ad just perfect. (On the other hand,
         | nowadays, some YT ads feel much longer.)
        
           | circuit10 wrote:
           | YouTube ads are usually 5 seconds if you skip them, I don't
           | see longer ones that often
        
             | taneliv wrote:
             | Maybe they start feeding you longer ads if you don't skip
             | them? I never skip (but I don't watch much of Youtube,
             | either), just turn the volume down to zero.
             | 
             | Yeah, some ads are about 6s. Many are 15-30s. Some are
             | around 1 minute. Several have been about 5 minutes, this
             | seems actually quite common. The longest I've seen was
             | about 2 hours and 10 minutes.
        
       | berbec wrote:
       | I'm trying to think of the last time a product came out and the
       | public and government's response was "That's so amazing, it has
       | to be fraud", but it was legitimate. I'm a little tired, so all
       | I'm drawing is a blank.
        
         | gwern wrote:
         | That's been a very common reaction to many deep learning
         | successes the past few years. I lost track of how many people
         | seriously suggested that a GPT-3 output might be some
         | outsourced laborer in realtime, never mind how fast the output
         | came back for arbitrary inputs!
        
         | copperx wrote:
         | This year, a few months ago, GPT-4 was made available. Is it
         | that far away already?
        
         | minutillo wrote:
         | Some examples:
         | 
         | https://news.ycombinator.com/item?id=2007385
        
           | smugma wrote:
           | Dan Ariely is not a great source to reference these days.
        
       | AlbertCory wrote:
       | At one time, Xerox was about the hippest company on the planet.
       | Hard to believe, I know:
       | 
       | https://www.youtube.com/watch?v=LAt-lB9JIqw
       | 
       | Brother Dominic (who was, in reality, a Jewish comedian) came to
       | the Xerox Star launch at NCC in 1981.
        
       | DonHopkins wrote:
       | >For a personal demonstration, simply call your nearest Xerox
       | office.
       | 
       | Oh I'm definitely calling, and insisting they send a chimpanzee
       | out to personally demonstrate!
        
       | OldGuyInTheClub wrote:
       | Here is a 14 minute presentation from the same Xerox that covered
       | what else the machine could do. A very different kind of 1960s
       | cool.
       | 
       | https://www.youtube.com/watch?v=yPtRMQMRyrg
        
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       (page generated 2023-07-12 23:00 UTC)