[HN Gopher] Tumblr's core product strategy
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       Tumblr's core product strategy
        
       Author : Tomte
       Score  : 51 points
       Date   : 2023-07-10 20:28 UTC (2 hours ago)
        
 (HTM) web link (staff.tumblr.com)
 (TXT) w3m dump (staff.tumblr.com)
        
       | [deleted]
        
       | DylanDmitri wrote:
       | 1) Add "calls to account creation" to un-logged in view. Annoying
       | but fine. 2) Use an algorithmic feed and not a chronological one.
       | Bad. 3) Clear up internal replies structure. Good. 4) Show you
       | content from people you aren't following. Bad. 5) Rework push
       | notifications. Depends on execution. 6) Reduce crashes. Good.
       | 
       | I'm on tumblr mostly to keep in touch with a circle of friends
       | from 10 years ago. I don't want to "grow my blog" and I don't
       | want content from people I don't follow.
        
         | darkerside wrote:
         | Unfortunately, they probably don't want you either. They want
         | the person who is looking to grow their blog and expand their
         | followers. Not surprising that their product principles would
         | reflect that.
        
           | grishka wrote:
           | That's the problem. Every single large enough commercial
           | social media service devolves into this kind of thing. So
           | where _are_ people who don 't want to grow their following or
           | see content from people they don't know supposed to go?
           | 
           | The fediverse would be my answer but I'm curious what others
           | think.
        
             | mawise wrote:
             | Go private with something like Haven[1], or stay public but
             | on a platform that explicitly avoids "viral loops" like
             | Micro.blog[2]
             | 
             | [1]: https://havenweb.org
             | 
             | [2]: https://micro.blog
        
           | iknowSFR wrote:
           | I disagree. They are focusing on empowering creators but are
           | also pointing out their weaknesses with the non-creator
           | experience. Non-creators are arguably more important to the
           | success of a social media brand. I think of Mixr as a great
           | sample of that. They signed the 2 biggest streamers
           | (creators) and it still failed because the viewers (non-
           | creators) didn't follow.
        
             | TeMPOraL wrote:
             | It's the same pressure though. They want creators to push
             | out more content to wider audiences, and they want non-
             | creators to consume more content. As a random non-creator,
             | you either fall into their trap, or they'll try to push you
             | in through all kinds of psychological trickery, both subtle
             | and blunt - and if that fails, the hope is you'll select
             | yourself out of the user pool. If you can't be milked for
             | profit, you can at least not waste their server resources.
             | 
             | This is the unfortunate consequence of an advertising-based
             | business model. It offers you a shortcut to growth - a
             | panel with a buttons labeled "More". More ads. More
             | obnoxious ads. More sneaky ads. More manipulative ads. More
             | people exposed, and exposed more often. There are many ways
             | to grow that involve actually improving the product and
             | user experience. But pressing one of the "More" buttons on
             | the ad-panel is always easier, and gives you more money
             | faster.
        
         | nine_k wrote:
         | > _Show you content from people you aren 't following_
         | 
         | If it's clearly delineated, like "You may also be interested
         | in...", it may be fine and actually helpful. If it's mixed into
         | your regular feed, much less so.
        
         | tourmalinetaco wrote:
         | They already have an algorithmic feed, it's the "For You" tag.
         | As long as they don't remove the non-algorithmic "Following"
         | tab, I don't care how they modify the "For You" tab.
        
       | ClumsyPilot wrote:
       | Is this the joke social network that lost 99.7% of its value?
       | 
       | It's literally a case study of how to drive a social network into
       | the ground. It was sold for 1 billion in 2013 and for 3 million
       | in 2019
       | 
       | They banned most of their artists and content creators when the
       | new owners started their neo-puritan war on porn. Thousands of
       | artists used it to get commissions of fan-art. They suddenly
       | found their income disappear and didnt know why - they were
       | getting shadow banned, often in error.
       | 
       | In this announcement I see no indication that they've learned
       | anything
       | 
       | Once the creators leave, they are not coming back. Quality
       | content is gone. The social network only lives so long as they
       | can re-market someone else's work. It's a predatory business.
        
         | photomatt wrote:
         | I hope it's going to be a case study in how to turn things
         | around, much like Reddit did after they were acquired by Conde
         | Nast/Wired in 2006.
         | 
         | All we can do is make the tools work really well, and then
         | people can choose how they want to use them or not.
        
         | photomatt wrote:
         | The adult content guidelines have been normalized on Tumblr
         | since November 2022, but if you want to know why it's not free
         | for all porn anymore check out this post:
         | https://www.tumblr.com/photomatt/696629352701493248/why-go-n...
        
           | macintosh-hd wrote:
           | It's very interesting how this never affected Twitter despite
           | how they have existed concurrently for most of their
           | histories. I wonder if maybe this argument is bullshit or
           | something...
        
             | photomatt wrote:
             | I think Twitter's lack of safety and moderation of adult
             | and illegal content is one of the next shoes to drop in the
             | amazing reality show of the Twitter takeover. There is so
             | much hardcore content on Twitter I have no idea how they
             | get away with it. It's an area though where no service that
             | accepts user-generated content is perfect, it's just how
             | fast and well you respond when something goes wrong.
        
         | dotBen wrote:
         | _I see no indication that they've learned anything_
         | 
         | To be fair, it was Yahoo that banned NSFW but Automattic are
         | the current owners of the property.
        
           | TeMPOraL wrote:
           | I somehow can't see the Wordpress people wanting to become
           | porn moguls.
           | 
           | Though on the other hand, they're also the WooCommerce people
           | - with such a name, who knows...
        
             | photomatt wrote:
             | We now have Woo.com!
        
               | TeMPOraL wrote:
               | Nice! I'll await your pivot into _the business_.
        
           | felipellrocha wrote:
           | Sure, but "Tumblr is not easy to use" doesn't really instill
           | confidence. Tumblr _used_ to be very easy to user. Perhaps
           | one of the easiest websites out there in terms of usage.
           | 
           | The underlying problem is actually two fold:
           | 
           | 1. They didn't understand their own customers need (which
           | was, to be frank, share porn) 2. That they quite simply lost
           | momentum
           | 
           | The first one is addressable. Just say you're going to allow
           | porn again. The second one... Well, that's harder to address.
        
       | andrewmcwatters wrote:
       | I don't think I understand who Tumblr is for anymore, or, maybe I
       | just don't know who it was ever for.
       | 
       | I'm not sure any of this is actually coherent or makes sense.
       | They're all points that could be applied to any social network.
       | 
       | Maybe Tumblr itself no longer knows who it's serving.
        
         | [deleted]
        
       | ravedave5 wrote:
       | Seems like they have the right idea. I signed up after the first
       | twitter meltdown and I had a hard time using it. I couldn't find
       | good communities and when I did I didn't know how to engage.
        
       | mathewsanders wrote:
       | Tumblr is the only platform that I'm still active on- I've had an
       | account since 2009-ish. It's a really fun community to be active
       | with and the only one that hasn't attracted a majority of
       | insufferable people.
       | 
       | It's great to see the Richard Rumelt format of strategy with
       | diagnosis/guiding principles, I'm a fan of this format but it
       | also feels a bit like strategy-by-committee and just a laundry
       | list of things.
       | 
       | Reading though this I get the sense that no one at tumblr has
       | great insights around the pain points of their own product. I
       | think they need to take a step deeper in their diagnosis and ask
       | "how did we end up with a platform that's so hard to use?"
       | Otherwise they won't make progress on the actual underlying
       | issues.
        
         | 50 wrote:
         | tumblr was really something in the first several years - all
         | due in part to the great early hires they made. i was in my
         | early-mid teens then but i rememeber my time on the platform
         | (2010-2013) fondly, probably the best time i've had on the web
        
       | robotnikman wrote:
       | Wasn't there a great exodus when Tumblr was bought out and they
       | banned anything with a hint of NSFW? I doubt they will be winning
       | back those users again...
        
         | zztop44 wrote:
         | Different owners. As I understand it, the current owners
         | (Automattic) have allowed some, but not all, nsfw content back
         | on the platform
        
           | biccboii wrote:
           | This is the exact verbiage from the community guidelines:
           | 
           | Sexually Explicit Material. Visual depictions of sexually
           | explicit acts (or content with an overt focus on genitalia)
           | are not allowed on Tumblr. That includes pictures, videos,
           | GIFs, drawings, CGI, or anything similar. Historically
           | significant art that you may find in a mainstream museum and
           | which depicts sex acts--such as from India's Sunga Empire--
           | are now allowed on Tumblr with proper labeling.
           | 
           | Nudity and other kinds of adult material are generally
           | welcome. We're not here to judge your art, we just ask that
           | you add a Community Label to your mature content so that
           | people can choose to filter it out of their Dashboard if they
           | prefer.
           | 
           | You have the option to add a community label when making a
           | new post, reblogging a post, or editing an existing post.
           | Depending on your content, you can label it as generally
           | mature or choose a specific category such as "Sexual Themes"
           | if your post contains sexually suggestive subject matter.
           | 
           | Blogs which have a focus on mature content may not be
           | eligible for certain Tumblr features, including monetization
           | options. We need to consider the policies of our partners in
           | the payments space, so the rules there are a bit different.
           | 
           | For more information about this guideline, and how to appeal
           | decisions about sexually explicit material, check out our
           | Help Center article.
           | 
           | https://www.tumblr.com/policy/en/community
        
             | mathewsanders wrote:
             | Policy is what is said, and that's often a huge gap between
             | what actually happens.
             | 
             | Tumblr had a huge content moderation issue where (based on
             | my personal experience) I'm guessing there are incentives
             | in place around flagging explicit content. I've never
             | posted or reblogged anything that would break this policy,
             | but every single post I make on my main blog is
             | automatically flagged as explicit/adult content (eg a photo
             | of my cat) and going though a content appeal I'd say 50%
             | the human-reviewed content appeal fails and my post gets
             | hidden.
             | 
             | I ended up creating a separate blog that I now post content
             | to, and then reblog to my main account.
             | 
             | It's impossible to get a hold of any support to try and
             | resolve.
             | 
             | Despite non-existent support and increasingly buggy apps,
             | it's still the best online community I've found and I love
             | it :)
        
               | photomatt wrote:
               | We'll try to get better about support, bugginess, and
               | account switching should be a lot nicer so you can
               | actually use Tumblr as different personas when you want
               | to.
        
       | [deleted]
        
       | niam wrote:
       | On the one hand, they're right that the new user experience needs
       | some attention.
       | 
       | On the other hand: they seem woefully tone deaf on how to _do_
       | that attending without royally botching the things that appeal to
       | Tumblr users.
       | 
       | Good luck to them, but I'd suggest they scrap this whole plan and
       | go with something drafted by a team who hasn't drank the
       | engagement kool-aid.
        
         | lbhdc wrote:
         | > I'd suggest they scrap this whole plan and go with something
         | drafted by a team who hasn't drank the engagement kool-aid
         | 
         | What teams come to mind for you?
        
       | Kye wrote:
       | I had to move my blog off Tumblr shortly after moving on when I
       | realized I couldn't access the archive when logged out. There's
       | no way to turn this off. And as far as I can tell, there's no way
       | to convince it you're logged in when viewing under a domain. I
       | was logged in, but it still showed a logged out view. Something
       | to do with cookies, I'm sure, but this was with default security
       | settings. I'm sure I could fix it for _me_ , but I can't expect
       | everyone who visits to do that.
        
         | photomatt wrote:
         | That sounds like a bug I'd like to fix, happy to communicate
         | directly on it.
        
       | scrozier wrote:
       | I'm afraid this sounds really generic and a bit desperate. I
       | don't see any of the guiding principles really looking at
       | Tumblr's strengths.
        
         | photomatt wrote:
         | I actually agree, "easy to use" is not the right framing. The
         | core stuff needs to work really well, be friction-free. New
         | features don't matter if the app crashes, or if you get spam.
         | It's hard to run a social network, and do it in a public and
         | open source way, but we're trying both.
        
         | chambers wrote:
         | Yeah, the diagnosis is really weak. Superbly weak actually.
         | "<X> is not easy to use" has zero insight and takes no stand.
         | It's a flimsy, worn-out string to connect the dots; the upside
         | is that any stakeholder can grasp it and no one can strangle
         | you with it.
         | 
         | Also, the pattern of "diagnosis, guiding policy, coherent
         | action" is copy-pasted from the book "Good Strategy, Bad
         | Strategy"[1]. I've seen this internally at companies and even
         | though the article is a great read, the application leaves much
         | to be desired.
         | 
         | [1] https://www.mckinsey.com/capabilities/strategy-and-
         | corporate...
        
       | LordDragonfang wrote:
       | >Tumblr's competitive advantage lies in its unique content and
       | vibrant communities.
       | 
       | Cool, I wonder if whoever is writing this understands the reason
       | those communities are like that?
       | 
       | >The lack of feedback stems from the outdated decision to only
       | show content from followed blogs on the main dashboard feed
       | ("Following")
       | 
       | ...And there it is.
       | 
       | The thing that makes Tumblr unique among social media _is the
       | fact that it has a non-algorithmic feed_ , and is centered on
       | _people you like_ sharing posts _they enjoy_. By default, you
       | never see a post unless someone you follow either authors it _or
       | vouches for it_.
       | 
       | If they try and change that, and shove an FYP-style page in front
       | of the user by default, they're going to lose that distinguishing
       | feature.
       | 
       | I personally support adding some algorithmic feed in (tumblr's
       | discoverability _does_ kind of suck), but a _vast majority_ of
       | the active users are very opposed to even the features they 've
       | added so far (like "best stuff first"). They need to be very
       | careful about how they proceed here.
       | 
       | Also:
       | 
       | >Creators are essential to the Tumblr community. However, we
       | haven't always had a consistent and coordinated effort around
       | retaining, nurturing, and growing our creator base.
       | 
       | Yeah, it's almost like you drove half the creators off of your
       | site with one fell swoop.
       | 
       | >Additionally, we need to ensure that when people search for
       | content related to their interests, it is easily accessible
       | without any confusing limitations or unexpected roadblocks in
       | their journey.
       | 
       | Coming from a website that is known for having the second-worst
       | search function in social media (after reddit, which at least is
       | easily parsed by google), this is almost laughable.
        
         | permo-w wrote:
         | have you tried searching on Threads?
        
       | mmanfrin wrote:
       | Honestly, as much as this argument has been beaten to death, they
       | just need to allow explicit NSFW content. This is Twitter's edge
       | right now, and Reddit maybe. Let people post freely, and they'll
       | return.
        
         | hellomyguys wrote:
         | Twitter and Reddit for some reason get a pass from Apple's App
         | Store Guidelines on this. It seems unlikely any other app will
         | be able to have as explicit NSFW content as those two.
        
         | paulcole wrote:
         | Where does the money come from? I'm assuming it's more
         | difficult to find ads to run on NSFW content and/or there's
         | some other reason why monetizing NSFW content is challenging
         | for businesses like Reddit, Tumblr, etc.
        
           | rincebrain wrote:
           | I believe the specific problem they've claimed before is
           | they'll be banned from the Apple App Store if they do that.
        
             | mmanfrin wrote:
             | Twitter and Reddit both still exist on the app store.
        
               | philipkglass wrote:
               | Having seen this from the inside, well known platforms
               | get more forgiving treatment from app reviewers even if
               | policies are nominally the same for all apps. If Tumblr
               | launches a new or heavily redesigned app _and_ they have
               | adult content, the review process may block it even if
               | Reddit 's app has similarly graphic content.
        
           | [deleted]
        
         | photomatt wrote:
         | Good news! Since November 2022 we rolled back a lot of the
         | restrictions Verizon had put in place, to now allow for
         | artistic representations of the human form and many things
         | people would consider NSFW:
         | 
         | https://www.tumblr.com/staff/699744158019190784/this-is-not-...
        
         | evanelias wrote:
         | Tumblr's original hockey-stick exponential growth was in
         | 2010-2012, and their traffic peaked in late 2012 - early 2013,
         | quite a few years before the NSFW ban. Even if they won back
         | 100% of the users that exited from the NSFW ban, it would still
         | be less than one-third their peak traffic size.
         | 
         | For a little while, Tumblr was a mainstream social network.
         | This was at a time when Twitter didn't even have built-in photo
         | functionality yet, and both Instagram and Pinterest were still
         | tiny / widely unknown.
         | 
         | Those mainstream users probably aren't coming back. Say what
         | you will about having a ton of "normies" and brands on your
         | platform, but it's not clear if a social network can be
         | profitable (and therefore sustainable) these days without them.
        
           | TeMPOraL wrote:
           | > _Say what you will about having a ton of "normies" and
           | brands on your platform, but it's not clear if a social
           | network can be profitable (and therefore sustainable) these
           | days without them._
           | 
           | Not in the current market environment, no. But it's not
           | "normies" that are the problem - it's the "free service, make
           | money on ads" business model that's the root of the issue. It
           | will, by its very nature, always lead to the so-called
           | "enshittification". And, it's also near-impossible to compete
           | with at scale. So paid social networks just can't work,
           | because a "free with ads" service will trivially outcompete
           | it before it starts to visibly rot.
           | 
           | I say current market environment, because there's always that
           | slight hope that some sort of regulatory intervention will
           | kill the "free with ads" model, or at least severely restrict
           | it to level the playing field.
        
         | rafark wrote:
         | Considering it's now owned by WordPress it's very unlikely.
         | Matt mullenweg seems to be very prude (not that it's a good or
         | bad thing, it's just a personality I guess).
         | 
         | They could capitalize on all the weirdness and discontent from
         | twitter and reddit like zuckerberg is doing.
        
           | colinplamondon wrote:
           | Allowing porn monetizes and aids a probabilistic percentage
           | of revenge porn, child porn, deepfake porn, and human
           | trafficking.
           | 
           | Even if a waiver is signed, there's significant duress in
           | many cases. There's a lot of pain and evil enabled by
           | allowing porn to spread on an algorithmic newsfeed.
        
             | jackblemming wrote:
             | And people can beat people with baseball bats instead of
             | playing baseball. Unless you have quantifiable numbers, no
             | real discussion can be had. In the absence of numbers, I'm
             | for allowing the purchase of baseball bats.
        
               | BudaDude wrote:
               | From the perspective of advertisers, this analogy is not
               | applicable. It is important to emphasize that I agree
               | with the notion that tumblr should also have NSFW
               | content. However, advertisers exhibit extreme sensitivity
               | towards their brand being associated with anything even
               | remotely detrimental, and they are inclined to swiftly
               | disassociate themselves without hesitation.
        
       | cynicalsecurity wrote:
       | They made a big mistake by removing porn.
        
       | rpgbr wrote:
       | I hope they improve the platform. Tumblr is such a nice place
       | with a cool atmosphere, but I hardly can justify using it
       | (working in a tech news outlet) when there are so many rival
       | platforms with way more people to talk to.
        
       | jchw wrote:
       | > Principle 2: Provide high-quality content with every app
       | launch.
       | 
       | This one is a tricky one. I understand the intent, but I think
       | platforms need to shy away from trying to optimize this in
       | particular.
       | 
       | One reason is you can't define "high-quality content". Thinking
       | in terms of Tumblr's userbase, there are users who have _very_
       | specific things they want to see, and if you try to focus on some
       | measure of  "quality" (how? engagement? bad idea!) you may just
       | frustrate and alienate them by making it hard to do this
       | curation. That means it's important to make sure you DON'T force
       | an algorithmic feed, even if you're not doing the Threads thing
       | and making it basically a giant sponsored post section in the
       | timeline.
       | 
       | Another reason is that's not what people actually like about the
       | internet. The internet is fun because it's a mixed bag: you get a
       | lot of everything. Seeing only the best things every day is neat,
       | but after a while you just get numb to it. What you want is
       | something enticing and interesting. A good example here is
       | YouTube in say, 2008 or so. That was _crazy_. There was not much
       | of an  "algorithm" to speak of: your homepage was just surfacing
       | your followers and their interactions with others. This made a
       | natural social graph of content for you to explore, and you could
       | find stuff that people you like thought was interesting. The
       | experience of crawling through this web of content is enticing in
       | a difficult to explain way, but it would certainly be made worse
       | if you just select stuff that an ML algorithm thinks I would
       | like. Case-in-point, YouTube's recommendations for me are
       | horrible, because it more often than not finds superficially
       | relevant content that doesn't actually scratch the same itch as
       | the stuff I _do_ like.
       | 
       | Worse, I think over time having systems like this cause lots of
       | feedback loops. People discover ways to game the algorithm and
       | suddenly everybody is playing the game. Content that is de-
       | prioritized by the algorithm becomes less visible, and makes
       | discoverability of things that people would like to see much
       | harder.
       | 
       | I suspect most people who sign up for Tumblr have a specific
       | entrypoint: another person or account that they came there for.
       | The focus on discoverability should, in my opinion, focus on
       | moving outward from there rather than trying to push a bunch of
       | viral content on the user in hopes that it will appeal to them.
       | Same goes for a lot of other social networks that do literally
       | the same thing.
       | 
       | It will help your metrics in the short term, but you may very
       | well bleed even more dedicated users. Metrics can obscure a lot
       | of important things...
        
         | TeMPOraL wrote:
         | I wonder if anyone has tried to experiment in getting
         | recommendations right as a terminal goal. Not as a way to push
         | what they want, control the experience, or funnel the sheep to
         | slaughter. Just a honest-to-$deity, non-commercial, "hold my
         | beer and watch this" attempt at putting some algorithms in
         | front of content library (perhaps _someone else 's_ content
         | library), and giving enough knobs to the users to let each one
         | tune their own feed. Guide the machine.
         | 
         | Of course, any such attempt will stay somewhat obscure - it
         | can't get popular, because in the wider world of users being
         | seen as cattle, the system will get immediately gained and/or
         | bought out and/or sued - but it could work as a proof of
         | concept. Perhaps lead to a bunch of scientific papers, a
         | Wikipedia page, an interesting anecdote - but also a capability
         | demonstrator for a better future. So where is it? I'd expect at
         | least the torrent crowd would have something like it by now.
         | But then maybe it exists, and I'm just not privy to it.
         | 
         | Anyway, with all the research that's been going on ever since
         | Netflix award, and maybe earlier, with all the systems in use,
         | some of which probably not initially designed to be malicious -
         | it feels to me that it should be possible, and the missing
         | ingredient is treating end-user as a partner, not an idiot.
        
         | karpour wrote:
         | Regarding YouTube, I'm very split. I wish the platform would
         | give control to the users. There is a lot of stuff I want to
         | see, like.. I subscribe to people because I want to see their
         | things, show their videos on my front page.
         | 
         | On the other hand, the algorithm, for all its flaws, has
         | introduced my to a whole world of music I would have never
         | found otherwise. Though then I watch one video about the
         | Ukraine conflict and YouTube suddenly thinks that's all I ever
         | want to watch. Luckily a friend told me about the incognito
         | switch, so now whenever I watch a video I don't want to
         | influence the algorithm, I use that. Not ideal, but better than
         | nothing.
         | 
         | On a social media site, on the other hand, I don't want an
         | algorithm deciding what I see. I follow my friends, I don't
         | follow celebrities. Just show me what I want.
        
           | Izkata wrote:
           | > I wish the platform would give control to the users. There
           | is a lot of stuff I want to see, like.. I subscribe to people
           | because I want to see their things, show their videos on my
           | front page.
           | 
           | Okay it's not the front page, but this view does exist. On
           | the left sidebar, click "Subscriptions" to go to a
           | chronological view of only videos uploaded by who you're
           | subscribed to: https://www.youtube.com/feed/subscriptions
        
           | TeMPOraL wrote:
           | > _On the other hand, the algorithm, for all its flaws, has
           | introduced my to a whole world of music I would have never
           | found otherwise._
           | 
           | I feel there's a dead-obvious solution to this: _split the
           | difference_. Give users granular control over parameters of
           | the recommendation algorithm, and then use that to populate
           | _half_ of the feed. The other half, do what is done today.
           | Maybe even make the user-controlled half of the feed a
           | _negative_ input into the platform-controlled recommender.
           | And sure, even mix in all the commercial prioritization into
           | that second half.
           | 
           | This way, each user gets to enjoy _both_ precise control and
           | serendipitous discoveries; they get to suffer both stewing in
           | their own filter bubble and getting exposed to random shit
           | content - but no more than 50% of each. A good balance could
           | be achieved.
           | 
           | It would definitely be better than what we have today, where,
           | unless you're working hard to carefully tune your experience,
           | getting drowned in random shit content mixed with advertising
           | is the _good_ outcome - the bad outcome is ending up stuck in
           | a filter bubble made of... shit content reinforcing your
           | particular inclinations (and still mixed with advertising). I
           | feel it would even be better for platforms, too.
        
         | CodeSgt wrote:
         | While _generally_ I think that your approach is the best
         | approach to discovery, I think it is prone to privacy
         | complaints. I've certainly looked at... things... on social
         | media that I wouldn't want close friends or family to get
         | recommended to them, even worse if they know they got
         | recommended it because of me. Not everything everyone interacts
         | with on a social media platform is meant to be shared with
         | everyone else.
        
           | jchw wrote:
           | I think _that_ problem is relatively solvable though: giving
           | people privacy controls and making operations that are public
           | explicit is easy enough. Like, if you are commenting publicly
           | on something, I think it 's fair game to default to showing
           | that to people who follow you. OTOH, it doesn't have to be
           | forced to work that way. Heck, Twitter probably did this
           | right a long time ago: if your post started with an @ it
           | would not show up in other people's TLs, making direct
           | replies not show up to your followers; but if you add a dot
           | at the beginning, they would. Now obviously that's
           | unnecessarily arcane, but at least to me the concept of being
           | able to control that would be a good start. Combine that with
           | a good system of identity where users can change their
           | publicly displayed identity and work under multiple aliases
           | fluidly and this should make it possible for people to manage
           | things decently. It's odd how Twitter actually was kind of
           | close to this at a point; it has fluid identities, they added
           | the ability to switch between up to five accounts, etc.
           | 
           | Then they screwed up by surfacing likes and never adding an
           | option to make them private. Very dumb.
        
       | tiffanyh wrote:
       | Tumblr 2.0
       | 
       | Now, more than ever (Twitter/Reddit), is the perfect time to re-
       | launch Tumblr.
        
         | permo-w wrote:
         | perhaps we are at an inflection point
         | 
         | reddit is at war with its users, twitter is being scuttled in
         | live view, Threads is a newborn baby. chaos?
        
       | weare138 wrote:
       | _The default position should always be that the user does not
       | know how to navigate the application._
       | 
       | I really wish tech companies would stop designing apps for this
       | mythical moron user who's apparently seeing a software
       | application for the first time ever. Everyone knows how to use
       | these apps. Think about it, kids can figure it out.
       | 
       | Modern UIs have become so oversimplified that they're counter-
       | intuitive to average users and useless to power users. When you
       | try too hard to make an app for everyone you just end up with an
       | app the doesn't work for anyone.
        
         | szundi wrote:
         | This
        
         | maxbond wrote:
         | I call this "usability nihilism," as an allusion to therapeutic
         | nihilism - the idea, not that the user shouldn't be made to
         | think unnecessarily, but that in fact they are not capable of
         | it. That the user cannot be empowered or trusted to learn by
         | experiment. In short, that usability is impossible.
        
       | bentt wrote:
       | I had to double check that the date on the post wasn't 10 years
       | ago.
        
       | chrisallick wrote:
       | I call bs on this strategy being consumer centric. They couldn't
       | monetize "enough." They're saying they had a product problem, but
       | not for their users. Tumblr was lovely, just didn't have the
       | gross design patterns that drive the level/type of usage that
       | advertisers want. Reddit has the same issue and you see them
       | prying the product out of the hands of their users. Lol, also yes
       | to that comment, let the NSFW fly free.
        
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