[HN Gopher] Reddit CEO lashes out on protests, moderators and th...
       ___________________________________________________________________
        
       Reddit CEO lashes out on protests, moderators and third-party apps
        
       Author : MrCarnation
       Score  : 105 points
       Date   : 2023-06-16 20:03 UTC (2 hours ago)
        
 (HTM) web link (techcrunch.com)
 (TXT) w3m dump (techcrunch.com)
        
       | astrange wrote:
       | After seeing one of his other press interviews, I've now changed
       | my mind from thinking he might have a point in a cynical way to
       | thinking they're doomed.
       | 
       | https://www.nbcnews.com/news/amp/rcna89700 (sorry for the AMP
       | link...)
       | 
       | > In an interview Thursday with NBC News, Reddit CEO Steve
       | Huffman praised Musk's aggressive cost-cutting and layoffs at
       | Twitter, and said he had chatted "a handful of times" with Musk
       | on the subject of running an internet platform.
       | 
       | > Huffman said he saw Musk's handling of Twitter, which Musk
       | purchased last year, as an example for Reddit to follow.
       | 
       | I guess if all the other VCs jump off a cliff your board will
       | also want to jump off a cliff.
        
         | fragmede wrote:
         | Seriously. Elon Musk might be able to pull something off but
         | that doesn't mean you can, because you're not Elon Musk. Spez
         | saw Musk do a thing and tried to copy him, only to find out
         | that he isn't Elon Musk.
        
         | ThePowerOfFuet wrote:
         | Why post the AMP link when you really didn't have to?
         | 
         | https://www.nbcnews.com/tech/tech-news/reddit-blackout-prote...
        
         | IshKebab wrote:
         | I think some of Musk's actions _do_ make sense. Their staff and
         | infrastructure costs were way out of control. They could have
         | been reliably profitable every year just by cutting those
         | costs. That 's kind of insane.
         | 
         | The rest of his changes - stopping moderation and the API price
         | changes are stupid.
         | 
         | Has Reddit cut staff? Seems like they're just copying Musk's
         | mistakes.
        
           | more_corn wrote:
           | You think firing 70% of a company is sane? How about
           | alienating your advertisers? On an advertising funded
           | platform.
           | 
           | Railing against work from home and then stopping paying you
           | office lease? The first eviction was ordered today. How long
           | till the flagship office doors are chained shut?
           | 
           | No part of the twitter debacle is sane. Modeling any part of
           | one's strategy on it would be laughable.
        
           | plastikmissile wrote:
           | They have indeed cut staff.
           | 
           | https://fortune.com/2023/06/06/reddit-layoffs-job-cuts-
           | stall...
        
         | nocoiner wrote:
         | I haven't liked Reddit's actions so far, but I figured that
         | they were just taking a heavy handed approach toward achieving
         | profitability or a state where they could take the business
         | public. But to hear that they're looking at social media
         | management that's resulted in the destruction of tens of
         | billions of dollars of equity value as the path forward ...
         | wow.
         | 
         | I'm way too cynical to think Reddit is doomed but even as a
         | for-profit venture this is just seemingly increasingly ill-
         | conceived.
         | 
         | Also lmfao at the letter to RIF. You tear up your contract with
         | them and THEN you tell them they're required to respond within
         | 48 hours? LOL get bent.
        
       | lopkeny12ko wrote:
       | I do think this is all deeply blown out of proportion. I asked a
       | few of my friends about their opinion of the debacle this week,
       | all of whom are in the tech sphere mind you, and they all either
       | didn't even know what was going on or didn't care.
       | 
       | Spez is likely right in this regard. This will pass and blow over
       | in short time and people will simply move on. Your average Joe is
       | already using the first party app, and even if he isn't today, he
       | will easily switch over once Apollo et al. are shut down.
        
         | dmix wrote:
         | I've seen a number of threads where regular people are
         | discussing this and it seems plenty of people are just
         | confused, didn't know it happened, don't know what an API is,
         | or are rolling their eyes at the mods for unilaterally
         | hijacking subreddits on a long bet Reddit will allow 3rd party
         | apps again. Mods aren't exactly popular on Reddit as it is.
         | They are not exactly community leaders / established
         | representatives that people are familiar with. They are just
         | the guys locking threads and deleting your comments etc.
         | 
         | People also claim it was democratic since a few sub ran polls.
         | The WoW subreddit ran one in the middle of the day and it got a
         | few thousand votes before they closed it. The subreddit has 1+
         | million subscribers. So you can understand why some people were
         | caught off guard.
         | 
         | The cultural difference between powerusers and the average
         | Reddit user is probably pretty different (HN isn't
         | representative either). Protests are fun, you get to stick it
         | to the man, but most people just want to read some stuff while
         | on the toilet. They aren't that engaged.
         | 
         | r/nba closed it during the last game of the finals, the most
         | popular time of year on the sub. People have already migrated
         | in droves to other subs like r/nbadiscussion.
        
       | throwaway9274 wrote:
       | Pro-tip from a guy whose first computer had a monochrome display:
       | 
       | Going to war with your community never ends well for a forum.
       | Specifically going to war with power users ends very poorly.
       | 
       | Treating your forum community poorly is like treating your
       | developer community poorly:
       | 
       | You won't see the impact at first, because it occurs on a side of
       | the platform not immediately monetized.
       | 
       | Short term ad revenue comes from lurkers.
       | 
       | But the content that drives them to your site? That is generated,
       | managed, and made possible by power users.
        
         | throwaway6734 wrote:
         | I would bet that the large majority of reddit users couldn't
         | care less about the API stuff.
        
           | frollo wrote:
           | Yeah, but they care about reading the stuff written by the
           | API users.
           | 
           | Most of the monetizable users are passive readers of content
           | written by power users. Lose the power users and the readers
           | will follow. Maybe not immediately, but they will follow
        
           | themadturk wrote:
           | I'm really surprised by the apparently small number of 3rd
           | party app users. It amazes me to think that cutting off apps
           | that serve disabled users was even considered, though perhaps
           | that was just a blind spot for the company.
        
           | nugget wrote:
           | I'm a casual daily/weekly user of reddit but rarely post and
           | have never been a moderator. I only access the website via my
           | desktop or mobile browser. I don't care about API prices per
           | se.
           | 
           | However: this whole episode has left me with the impression
           | that Reddit is a company hostile to its own users - that they
           | don't care about putting users and user experience first.
           | That makes me consciously want to cut down my usage and
           | explore alternatives, because I trust the brand less than I
           | did before.
        
           | more_corn wrote:
           | Lots of users use 3rd party apps. All of them care.
        
           | vikramkr wrote:
           | Yep, and that's why as the parent comment mentioned the
           | threat is from what it does to content creators and mods -
           | the passive lurkers and consumers don't care about the API
           | but they do care about the content they show up to reddit for
           | and if that tanks they'll have no reason to stay
        
           | rileymat2 wrote:
           | Of course they don't, but it is hard to measure if they like
           | the community due to the power users and moderators that do
           | care about the API.
        
           | hedora wrote:
           | That's true in the same way that Wile E. Coyote doesn't care
           | that he's run off the end of a cliff until he looks down.
        
       | dang wrote:
       | I actually read this article for some random reason (it happens
       | sometimes) and HN has a similar problem - there are third party
       | apps that charge money. HN has always taken a friendly approach
       | to third-party projects as long as they make it clear they aren't
       | official and include links to the original HN
       | comments/submissions, but the charging money part doesn't feel
       | right to me. I'd rather that everything HN-related be free and in
       | the spirit of just-because.
       | 
       | Since Google started charging us quite a bit for the Firebase API
       | a year or two ago, we're in a similar position to what the
       | article describes - we're paying for
       | https://github.com/HackerNews/API and thus indirectly funding the
       | commercial apps.
       | 
       | Btw this is _not_ to take a side on any of the Reddit stuff -
       | that would be ultra dumb of me and anyway I 'm succeeding at
       | staying ignorant of the details. But I think it's worth saying
       | something publicly about the analogous issue on HN because we
       | might have to do something about it at some point.
       | 
       | The current API isn't particularly usable (you have to request
       | individual items to get an entire thread) and our long term plan
       | is to replace it with a more usable one that just gives a JSON
       | representation of any HN URL and is hosted on our server. I've
       | been posting about that for an embarrassing number of years
       | (https://hn.algolia.com/?dateRange=all&page=0&prefix=true&que...)
       | but you all know how slow we are. Anyhow, whenever we get there,
       | we'll probably do proper things like have API keys and terms of
       | service and whatnot. If the commercial app thing is still a thing
       | at that point, maybe we can find some decent way to address it.
        
         | SheinhardtWigCo wrote:
         | Spitballing here: keep unauthenticated (as in, cached) access
         | free; and add a button on /user to pay something like $10 for
         | write access in 3P apps.
        
         | deeviant wrote:
         | I don't see a problem with charging for a product (I feel like
         | this sentiment isn't exactly unique here on HN). Just like I
         | don't see a problem in Reddit charging these 3rd party apps to
         | play ball. But the pricing was not grounded in reality,
         | certainly not with but a 30-day notice. All of the developers
         | whose apps will be shutdown at the end of the month are on
         | record saying they were more than willing to pay a fee to
         | access the API, but that the cost and timeline is absolutely
         | impossible.
         | 
         | Particularly, with Apollo, many of his customers were on annual
         | subs, and even if he started charging more to pay API price
         | increase, if his customers would even bear it, it will still
         | take much longer than a month to make that transition.
         | 
         | There really is no defense for the timeline Reddit put forward
         | for this sweeping change.
        
           | [deleted]
        
         | theolivenbaum wrote:
         | What's the order of magnitude of requests the API serve per
         | day? I've build a demo on top of HN data and I had a feeling
         | that most of it is quite static and could easily be cached
         | behind something like cloudflare
        
           | dang wrote:
           | I don't know. If someone wants to tell me how to look it up
           | in the byzantine labyrinth of google's cloud admin ui, I
           | could give it a try, but might not make it back out.
           | 
           | Yes to the other bit.
        
             | searchableguy wrote:
             | I built a GraphQL API to cache the responses and dataload
             | them like 2 years ago on top of HN API so it can give nicer
             | responses and don't hit the endpoint as much through
             | batching. It can load entire HN thread in one request.
             | 
             | https://github.com/searchableguy/hackernews_graphql
             | 
             | It is still incomplete though because I remember you said I
             | could not scrape the site beyond robot.txt limits which
             | would be too less for the use case because I wanted to
             | provide write functionality so I gave up.
             | 
             | Maybe people can host a caching relay and a layer like
             | graphql on top as an unofficial way to lessen the burden on
             | the firebase API (it's a pain to use anyway).
        
         | dredmorbius wrote:
         | So, having done some recent scraping of HN (historical front-
         | page views only, completed in a couple of days, with only
         | incremental updates now) ...
         | 
         | ... and looked at the API and finding myself somewhat
         | underwhelmed ...
         | 
         | ... the JSON option would be interesting (much easier to parse
         | than raw HTML, particularly _HN raw HTML_ ). Given that there
         | are performance concerns with the primary server already, I'd
         | suggest:
         | 
         | - Put JSON on a secondary server. (Automatic redirects for,
         | say, id=?<ID>&json=1 requests being an option to transparently
         | serve via requests made to the main site.)
         | 
         | - Use some sort of account-based mechanism to regulate access.
         | I'm thinking more in terms of "how much" and "how fast" than
         | "who" and "what", though that might also come into play.
         | 
         | I also suspect that a JSON delivery would also make alternate
         | app / front-end design even more viable, so you might want to
         | consider that in design and provisioning considerations.
        
           | dang wrote:
           | Oh believe me it's never going to happen until the
           | performance problem is fixed. That's the other thing we've
           | been waiting on for years. It's coming though.
        
             | klyrs wrote:
             | Rewrite in APL?
        
         | metadat wrote:
         | I agree, charging money for an app built atop a free service is
         | sketchy and doesn't feel right. But how much are they actually
         | making? HN only has a few 10's of thousands of DAUs, and HN's
         | population is notoriously difficult to monetize. Still, it
         | wouldn't bother me one bit if the HN policies changed to forbid
         | such parasitic behavior.
         | 
         | The real story is that this is all a sideshow and low-value
         | distraction compared to the commercial entities scraping the
         | fuck out of HN, Reddit, StackOverflow, and the Internet at
         | large purely for their own gain without giving anything back to
         | the data providers. The real parasites being the data-hungry
         | LLM makers who drive zero external traffic and don't credit
         | sources in any way.
         | 
         | I've actually taken all of my non-commercial websites offline
         | for the first time in 22 years, because I don't wish to
         | continue feeding this beast. I can't see any upside in
         | continuing to donate to them.
         | 
         | Edit:
         | 
         | p.s. @dang: Your message was better with the burning bridges
         | Reddit joke ;)
        
           | dang wrote:
           | (responding to just the HN part here) - hopefully all so
           | small as not to matter much. HN's lesser order of magnitude
           | has advantages.
        
           | sosodev wrote:
           | Why is charging money for the app sketchy? If users are
           | willing to pay for the app then clearly it's providing real
           | value to them.
           | 
           | As long it's clear to the user that they could get the
           | experience for free by visiting the website I don't see what
           | the problem is.
           | 
           | With that said, I think it's totally fair for HN to ask the
           | app/user to pay for their API access too.
        
         | undersuit wrote:
         | As a former user of Relay Pro and Reddit I paid DBrady for how
         | his app used the free API for ME.
         | 
         | Me. The user. If Reddit wants to change my behavior... API away
         | but don't go after these people who are just facilitating API
         | access. What's next Dang? HTML browsers?
        
         | mvdtnz wrote:
         | There's a major difference between you guys and Reddit though -
         | this is not your main gig. Reddit is Reddit's only thing. HN is
         | a side thing for YC. That makes a massive difference to how
         | much cost is reasonable to eat.
        
       | WastingMyTime89 wrote:
       | Part of me finds it hilarious that if Reddit just straight up
       | closed its API saying they didn't want to support it anymore
       | Twitter-style and Spez just shut up, they would most likely be in
       | a far better position right now.
       | 
       | I don't understand why they felt the need to engage so much with
       | app providers and be so childish about the whole thing. They just
       | had to assume they were yielding the power they have over the
       | platform and that's how things were going to be from on now, no
       | long explanation needed. They could still be communicating this
       | way actually and it would sound much more honest and serious that
       | what they are doing currently.
       | 
       | As of now the whole thing is a master class in how not to
       | communicate.
        
       | pygar wrote:
       | The fable of the "The Scorpion and the Frog" comes to mind every
       | time I consider the current reddit problems. It's simply the
       | nature of the beast, we all knew this was coming at some point. A
       | lot of reddit user seems to be under the misapprehension that
       | reddit is a co-op.
       | 
       | I was part of a forum based community in ~2010 that constantly
       | debated moving to reddit. It boiled down to "no one joins forums
       | anymore vs we lose control". These events were not unpredictable.
       | 
       | Reddit wants users to use their app so they can accidently click
       | on ads. Like most of the economy they've switched from
       | prioritising growth to prioritising value.
       | 
       | Reddit will be fine. They will add moderation tools to their app.
       | The mods who leave will be replaced.
        
         | capableweb wrote:
         | > A lot of reddit user seems to be under the misapprehension
         | that reddit is a co-op.
         | 
         | Yeah, people tend to listen to others in charge of companies
         | too much. In this case, Huffman previously stated things like:
         | 
         | > GQ: One of the big turning points in Reddit's history was
         | Digg's collapse. It was your biggest competitor and imploded
         | almost overnight. Is there anything about Reddit that makes you
         | worry something like that could happen to you?
         | 
         | > Huffman: I think the problem Digg had is that it was a
         | company that was built to be a company, and you could feel it
         | in the product. The way you could criticize Reddit is that we
         | weren't a company - we were all heart and no head for a long
         | time. So I think it'd be really hard for me and for the team to
         | kill Reddit in that way.
         | 
         | And people ate it up, bait and everything.
         | 
         | > Reddit wants users to use their app so they can accidently
         | click on ads
         | 
         | It's about more than just that, otherwise reddit would just
         | force 3rd party apps to serve ads, just like the official
         | client. Instead they seem hellbent on removing 3rd party apps
         | fully.
        
       | ChatGTP wrote:
       | This dude needs to go back to CEO school.
        
       | theogravity wrote:
       | I deleted my Reddit account today. Six years old with 7k karma
       | and some coins I've paid for. It's clear the CEO will do anything
       | to trample over moderators and developers to get what he wants.
       | 
       | I don't have another place to move to. I did sign up for some
       | Lemmy servers, but I'm afraid the fragmentation due to how
       | servers federate with each other will lead to smaller
       | communities.
        
       | dredmorbius wrote:
       | As I've noted previously on HN:
       | 
       | - Spez and Reddit _created_ that so-called  "landed gentry"
       | through their own rules and policies, and were more than happy
       | with it until about two weeks ago.
       | <https://news.ycombinator.com/item?id=36352719> Irony of _actual_
       | power-elite labeling volunteering serfs as a power elite also
       | noted.
       | 
       | - A "small number of users" discounts the activity, value, role,
       | and influence of those people, and ignores the pervasive power-
       | law relationships in virtually all of media, online or off.
       | Compare against HN where a small fraction of profiles contribute
       | the overwhelming majority of both comments and front-page
       | stories. More deets:
       | <https://news.ycombinator.com/item?id=36348493>.
       | 
       | Whatever else his CEO skills, crisis communications and adroit
       | use of metaphor are _not_ spez 's strong suit.
       | 
       | As for the effectiveness of the strike and protests: Reddit has
       | now been front-page news in national and international media,
       | leading up to a planned IPO, and Not In A Good Way, even if the
       | coverage of interviews is ham-fisted and one-sided. Which reads
       | as a win for those protesting to me.
       | 
       | (Late edit: noting of irony.)
        
       | badrabbit wrote:
       | If every twitter employee made $150k, that would be about $1B
       | with 7k employees. So at most 20% of revenue could have gone to
       | paying salaries. Some layoffs may have made sense to adjust for
       | post-covid but elon is obviously a cruel idiot being cruel to
       | prove a point. He could have instead kept advertisers happy and
       | moved infra to on-prem. Even if I am wrong and Elon was right, he
       | could have taken 2023 to slowly reduce workforce in a way that
       | didn't piss off users and advertisers. He is a terrible
       | businessperson even if you don't give a shit about users or
       | reputation and all that because he didn't value his money well
       | and didn't look after Twitter's bottomline.
       | 
       | Even if his goal was to turn twitter into a conservative friendly
       | place, he is so blunt, obtuse and uncalculating that he reminds
       | me of Dr. Evil in his silliness. Is the reddit CEO trying to be
       | "mini-me"? Birds of a feather I guess.
       | 
       | I get the netflix type of pissing people off, business is
       | business. Even with Reddit, that was my perspectice, their api,
       | who cares if they want to ruin it. But I gotta say, there are
       | ways to cleverly backtrack and still appear to be in control.
       | 
       | For example, introduce tiered pricing and a free tier for api
       | keys that are restricted and tied to a specific user account with
       | limits in the number of subreddits under that user's control.
       | Basic divide and conquer, please the volunteer mods and continue
       | to piss off the for-profit front-ends. And then add pricing to
       | the free tier after a year. Boil the frog slowly and all.
       | 
       | Their lack of sophistication really amuses me, how can people
       | like this even manage to become a CEO? Must be whatever gives
       | them confident to be so arrogant to begin with.
        
       | jmkni wrote:
       | If nothing else, can we all agree this is fascinating to watch?
        
         | dekhn wrote:
         | No, it's more like watching a slow-motion car-wreck where all
         | the participants already knew they were drunk and their brake
         | lines had been cut.
        
         | chaosjevil wrote:
         | It's a bit like watching snail courting rituals on Discovery:
         | you're watching something sloppy, between practically brainless
         | entities, and really slow. And you know that one of the sides
         | will be eventually fucked, perhaps both.
         | 
         | But the inner zoologist of you says "keep watching it".
        
         | jgrahamc wrote:
         | No. Not at all. Watching this feels like a total waste of time.
        
         | isaacremuant wrote:
         | As with every big shift/crisis, there's a lot of opportunity
         | for change (for good and bad, subjectively) so I do agree this
         | is particularly fascinating although I'm definitely sad as a
         | RiF user that there's no viable way to keep the site usable and
         | it's displaying such contempt towards its users, even the
         | mainstream ones (I've already seen how much contempt it had for
         | everyone who didn't agree with the mainstream US political
         | Reddit narratives but this is different. It's actually really
         | aggressive against all those people that had a very strong
         | relationship with and made Reddit what it is.
        
         | activiation wrote:
         | Provably could make a movie out of it
        
       ___________________________________________________________________
       (page generated 2023-06-16 23:02 UTC)