[HN Gopher] Rick Rubin's creative genius
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       Rick Rubin's creative genius
        
       Author : andsoitis
       Score  : 66 points
       Date   : 2023-06-15 13:38 UTC (1 days ago)
        
 (HTM) web link (www.latimes.com)
 (TXT) w3m dump (www.latimes.com)
        
       | Flatcircle wrote:
       | He was sorta the technical producer on the early beastie boys
       | records in the sense that he was able to get them recorded.
       | 
       | After that he had the resume to get other jobs which became a
       | sort of fly wheel since those later records also became
       | legendary.
       | 
       | Now he's practically a life coach and has the awesome recording
       | studio in Malibu.
       | 
       | it's a case study in having a great resume.
       | 
       | Hard to argue with a guy who was affiliated with all those great
       | records.
        
       | boredumb wrote:
       | Why is HN suddenly full of latimes/new
       | yorker/nytime/bbc/gizmodo/etc articles? I had an internal bet
       | that i'd find an iflscience.com post before the end of the week.
        
         | robg wrote:
         | *On-Topic: Anything that good hackers would find interesting.
         | That includes more than hacking and startups. If you had to
         | reduce it to a sentence, the answer might be: anything that
         | gratifies one's intellectual curiosity.*
         | 
         | https://news.ycombinator.com/newsguidelines.html
        
         | dang wrote:
         | Those sorts of articles have always appeared here. Maybe
         | there's been a random up-fluctuation - I have no idea, but it's
         | expected in any random sequence. If so, it will pass soon
         | enough.
         | 
         | Edit: I see acheron already said this
        
         | _Parfait_ wrote:
         | Reddit's down my man. Hopefully it doesn't trigger Hackernews'
         | eternal September.
        
         | acheron wrote:
         | I don't think this is a particularly new thing. It randomly
         | comes and goes. Maybe there's a peak now because of the reddit
         | BS but I doubt it will last long.
        
         | Solvency wrote:
         | Have you noticed the downward trend in topics and discussions
         | in the last 2 weeks? And that nearly every day another topic is
         | about Reddit/spez? There's your answer.
        
           | the_only_law wrote:
           | It's not like this is particularly new, just recently you had
           | people complaining about the swath of AI posts,
           | cryptocurrency before that and other shit in the past.
        
         | paulcole wrote:
         | Yeah I agree. It's frustrating to see HN become less of a tech
         | echo chamber. Can't we just get back to blog posts about how
         | technical debt is bad and why managers with MBAs are clueless?
        
           | robg wrote:
           | I've been on HN since 2007. It has always been general
           | interest.
        
           | boredumb wrote:
           | This is a forum for a VC tech-incubator.
        
       | paulpauper wrote:
       | I wonder how much of this success can be explained by
       | survivorship bias? I am sure there are/were plenty of producers
       | equally or more brilliant but who never got a chance, couldn't
       | sign the Beastie Boys or Run-DMC, or worse timing. it is easier
       | to be a legendary producer when you happen to get all the best
       | most talented acts ,too. There were so many producers in the
       | early 80s hip hop scene.
        
         | robg wrote:
         | He was there at the beginning with Run DMC then the Beastie
         | Boys, the latter was a punk rock band until he started to push
         | them and as a member.
        
         | aschearer wrote:
         | There really are talented people in this world. A bitter
         | lesson.
        
         | alangibson wrote:
         | That doesn't pass the smell test. He's still producing hit
         | records. If it was just survivorship bias, certainly we'd be
         | talking about him in the past tense given how notoriously
         | difficult it is to stay alive and relevant in the entertainment
         | industry.
        
           | paulpauper wrote:
           | it is easier to produce hits when you already established
           | yourself, because then you get the top talent and have more
           | money and media attention for subsequent records . they are
           | not totally mutually independent events.
        
       | AS37 wrote:
       | This brings to mind his advice that is basically 'If you want 10
       | good songs, write 30'.
       | 
       | His method remind me of Nail Gaiman: "And I think it's really
       | important for a writer to have a compost heap. Everything you
       | read, things that you write, the things that you listen to,
       | people you encounter-- they can all go on the compost heap. And
       | they will rot down. And out of them grow beautiful stories."
       | 
       | (And of course the pottery teacher story.)
        
       | vondur wrote:
       | He did Slayer's first three records, Reign in Blood, South of
       | Heaven and Seasons in The Abyss. All of them had distinctive drum
       | sounds. Most of the early thrash metal records had pretty bad
       | recordings, or the drums we hard to define. Not so with these
       | records, the drums were very easy to hear in the mix with the
       | rest of the heavy guitars.
        
       | jkubicek wrote:
       | To me, the weirdest part of Rick Rubin as a producer is that he
       | has no distinctive sound. As best I can tell, there's no way to
       | listen to an album and know he produced it.
       | 
       | I've watched a lot of interviews with Rick and about Rick, and
       | his role seems to be entirely limited to being a muse for
       | artists. He's not technical, he's not a musician, he doesn't
       | really do anything beyond taking naps in the recording studio
       | while the musicians record, occasionally opening his eyes to ask
       | them how they feel.
       | 
       | To be honest, it would almost be possible to argue that Rick
       | Rubin doesn't do anything worthwhile if he didn't have an
       | outrageously long and unimpeachable resume to back up his
       | contributions.
        
         | bredren wrote:
         | I think he is a musician, though he downplays his skill. He
         | told Jack White that he played guitar in Beastie Boys first
         | album.
         | 
         | https://twitter.com/jetsetter/status/1574188554787655680?s=2...
        
         | friend_and_foe wrote:
         | Lack of reverb, especially in drums. He notoriously hated
         | reverb.
         | 
         | One of the reasons it's hard to pin him down is because of the
         | impact he had. It's like a fish in water or a nation jot
         | recognizing it's distinct culture. This man, more than any
         | other single man, impacted American popular culture to an
         | unimaginable degree. If you grew up in the 90s or 00s, the
         | music he produced dominated, set the tone, _was the soundtrack_
         | to the American experience.
        
         | rndmnflnce wrote:
         | It's kind of crazy. He's basically a filtered and focused
         | amplifier for an artist as opposed to typical
         | producer/collaborator. he's the ultimate 'PED' for artists!
        
         | meowface wrote:
         | Just as one example that he definitely doesn't do literally
         | nothing, here's him giving a suggestion that created an iconic
         | intro to a very well-known hip-hop song:
         | https://youtu.be/FqNDYvsOZkc?t=203
        
         | taeric wrote:
         | This is super frustrating when you see the same in colleagues.
         | Specifically, when upper management starts asking why we should
         | keep person X around, as they were involved in a ton of
         | accomplishments, but don't seem to be the driver for any of
         | them.
        
         | iancmceachern wrote:
         | He's like a service animal for artists. He figures out what
         | they need to feel comfortable and safe, to get into that flow
         | state, and keeps them there while they record.
         | 
         | I really love him, he's an American treasure. I am so
         | personally grateful for what he did for Johnny Cash.
        
         | bryceneal wrote:
         | That is a good point. My understanding is that there are
         | different types of producers, and some lean more technical,
         | while others lean more consultative, and Rubin is falls in the
         | latter camp. Contrast that to other more technical producers
         | like Phil Spector, or Dave Fridmann whos productions have a
         | very distinctive sound.
         | 
         | My observation is that it seems like his skill is helping the
         | artist see their work in a different way, helping them make
         | creative decisions, and just generally offering counsel around
         | how to make the best possible work. This process doesn't
         | manifest in a specific sound, and each production is different
         | based on the needs of the artist.
        
         | acheron wrote:
         | Yes I've noticed that too. For one example, compare Tom Petty
         | doing _Full Moon Fever_ with Jeff Lynne, and then a few years
         | later doing _Wildflowers_ with Rick Rubin. Lynne has a sound,
         | and it 's all over FMF. Rubin doesn't have anything distinctive
         | in the final product of WF, but you read or watch things about
         | the recording and he's talking with Petty about it the entire
         | time.
        
         | [deleted]
        
         | criddell wrote:
         | It seems like he often takes on a passive role but has no
         | problem being more active when necessary. The story of how he
         | pursued Johnny Cash and introduced him to Nine Inch Nails' Hurt
         | is one example.
         | 
         | I'm reading Rubin's book now and I really like it. It's full of
         | his observations and advice which includes not listening to
         | advice. Very short chapters that are easy to read but I try not
         | to read more than one or two a week because I find myself
         | thinking about what I read for days.
        
           | robg wrote:
           | Or the need to get hip hop understood by the masses through a
           | familiar lens - ergo the Toys in the Attic hook into Walk
           | this Way with Run DMC who he had to convince those washed up
           | rock stars would help them sell more records.
           | 
           | https://www.loudersound.com/features/walk-this-way-run-
           | dmc-a...
        
         | robg wrote:
         | Great example of the technicians and the artists dismissing the
         | business development guy understanding users.
         | 
         | https://www.loudersound.com/features/walk-this-way-run-dmc-a...
        
         | skyyler wrote:
         | I remember an interview where people that worked with him (I
         | think Jay-Z?) described him as a "reducer" more than a
         | "producer" which makes sense to me.
         | 
         | I've heard stories of artists with projects deep into scope
         | creep calling Rick Rubin in to help cut through all the chaff.
         | 
         | It would make sense that he doesn't have a particular sound if
         | his goal is to help the artist make the best possible art they
         | can.
        
           | psychomugs wrote:
           | "Perfection is achieved, not when there is nothing more to
           | add, but when there is nothing left to take away."
        
           | danielvaughn wrote:
           | If there were a product manager version of Rick Rubin, I
           | think they'd be worth their weight in gold.
        
             | skyyler wrote:
             | This is an interesting thought.
             | 
             | It seems like in many cultures, bringing someone in to
             | cancel unnecessary features would be admitting defeat. At
             | least, to the PM.
             | 
             | I wonder why it's okay to do that with a song but not
             | software. Weird cultural stuff...
        
               | danielvaughn wrote:
               | Reduction is almost magical.
               | 
               | Last year, I was working as a founding engineer for an
               | early stage startup. We were working on a pitch deck, and
               | I was trying to make it really well designed and
               | professional. I'm a former artist so even though I'm not
               | strictly speaking a designer, I have enough visual chops
               | to make it look pretty.
               | 
               | So anyways, I put _hours and hours_ of effort into this
               | pitch deck. When we presented it to our advisors, they
               | tore it apart - not because of the visual aesthetics but
               | more so because the content itself wasn 't good enough.
               | 
               | I was pretty upset that I had spent all this time making
               | it "look nice" and now have to go back and redo a lot of
               | the content, so I told myself "just get rid of everything
               | that isn't 'design'". That way I could just focus on the
               | content itself without having to waste time on the
               | visuals.
               | 
               | What happened is that the end result of this process
               | genuinely looked way better than before. When I stripped
               | the design out, the design came to life.
        
           | brandall10 wrote:
           | He stated as much in his recent Lex interview - paraphrasing
           | "I get paid for my taste... and besides just saying what I
           | like or pointing out what doesn't work, I'm aggressive at
           | removing what isn't necessary to get the point across".
        
         | plastic3169 wrote:
         | It's all in the book promoted here. I guess he gives artists
         | space and permission to be their best selves. Most of the time
         | he seems to like removing things rather than adding. But most
         | of all he talks about being the "first listener" who is trying
         | to figure out what is the essence of the piece and how to bring
         | it out.
        
           | b33j0r wrote:
           | The book is so interesting that I actually paid full price at
           | an airport.
           | 
           | Highly recommended. He even talks about things that never
           | occurred to me, like how he tried to coach his artists into a
           | flow by making sure they had everything from the start, like
           | appropriate shoes!
           | 
           | Wish he'd been my mentor. Read it, if you are a creative, or
           | a creative sympathizer!
        
             | indigodaddy wrote:
             | It's encouraging to at least hear that they don't 4x the
             | price of books in airport shops like they do with water,
             | etc..
        
         | danielvaughn wrote:
         | I just came across Rick Rubin about a month ago. Had never
         | heard of him before. He's one of those people who, upon hearing
         | them speak, you just kinda get the sense that they're one of
         | the coolest dudes on the planet.
        
         | cocacola1 wrote:
         | Wouldn't not having a distinct sound be a good thing? You'd
         | want the artist to shine through I'd imagine.
        
           | jkubicek wrote:
           | Not necessarily, if I'm listening to an album because of the
           | artist then sure, the producer should be transparent and fade
           | into the background. If I'm listening to an album because of
           | the producer, I probably want to hear them add their
           | distinctive touch. Danger Mouse, Madlib and Dan the Automator
           | are examples of producers with very strong individual sounds
           | and I'll make a point to listen to albums they've produced
           | regardless of the artist or genre.
           | 
           | I guess listing hip-hop producers here is a bit unfair, since
           | a large reason I listen to any given hip-hop track is
           | _because_ of the production, but Danger Mouse has produced
           | rock albums that have a definitive Danger Mouse sound.
        
         | rjh29 wrote:
         | His ideas are gold. It was his idea for Run DMC to cover Walk
         | this Way, for Johnny Cash to cover NiN's "Hurt", for "99
         | Problems" to start acapella, and the bridge for "Chop Suey".
         | He's not just passively enabling artists, he actively provides
         | input as well.
        
         | [deleted]
        
       | fuddle wrote:
       | I found the story of how Rick Rubin convinced Johnny Cash to
       | cover Hurt by Nine Inch Nails quite interesting.
       | https://www.musicradar.com/news/rick-rubin-johnny-cash-hurt-...
        
         | robg wrote:
         | Similar cross over with Walk this Way leading to Run DMC's mass
         | adoption. Where the guy loves music and knows how to sell it.
         | 
         | https://www.loudersound.com/features/walk-this-way-run-dmc-a...
        
       | ergonaught wrote:
       | I noticed a few years ago that Rick's been involved in so many of
       | my favorite albums it is nearly disturbing. I don't know what
       | he's after but it's what I want to hear, apparently.
        
       | weinzierl wrote:
       | If you like to hear a counter perspective watch the Beastie Boys
       | documentary on Netflix. It's not about Rick Rubin primarily of
       | course but it paints a much more sober picture of the man.
        
         | takinola wrote:
         | For those of us who don't/won't watch the documentary, can you
         | please summarize the other perspective?
        
           | weinzierl wrote:
           | I'm not sure if I am able to, because it is very ambivalent.
           | I think on one hand they looked up to him but on the other
           | hand they found him alien. It would be easy to think that
           | they admired him in the beginning but later were disgusted
           | and felt screwed over, but my interpretation of the
           | documentary is that they don't feel like that. It's more like
           | they always had and maybe still have mixed feelings.
           | 
           | Just my take away.
        
         | kamranjon wrote:
         | Could you give a quick summary of how he is portrayed in the
         | documentary?
        
           | weinzierl wrote:
           | See my reply to takinola.
        
       | jimt1234 wrote:
       | Early rap records were mostly rappers, backed by house-bands
       | playing disco music. Rick noticed that these early records didn't
       | sound like what was being played in the streets (block parties
       | and underground clubs). This bothered Rick, so he set out to
       | produce a rap record that matched the sound he heard in the
       | streets: "It's Yours" by T La Rock. This record is rarely
       | mentioned as a hip hop classic, and it's generally overlooked as
       | one of Rick's greatest hits. However, IMHO, the importance of
       | "It's Yours" can't be overstated. Most significantly, it
       | introduced the world to rap music from the streets, where it all
       | began, with a DJ (and a beat), and a rapper on a microphone.
       | That's it. No house-band. No made-for-radio, wanna-be disco
       | sound. If not for "It's Yours", rap music might have died with
       | disco. Hard to believe now, but it's 100% true.
       | 
       | https://www.youtube.com/watch?v=KfndwTrDXbo
        
         | jimt1234 wrote:
         | I'm kind of a hip hop trivia nerd, and this year is huge for
         | guys like me: August 11th is generally regarded at the 50th
         | anniversary of the birth of hip hop.
         | 
         | https://www.pbs.org/opb/historydetectives/investigation/birt...
        
           | jimt1234 wrote:
           | One last thing, another generally unrecognized, but highly
           | influential producer in creating what would become the hip
           | hop sound was the late Larry Smith. RIP
           | 
           | https://en.wikipedia.org/wiki/Larry_Smith_(producer)
        
       | robg wrote:
       | Loved this podcast with Rubin and him being asked right up front
       | what a music producer does.
       | 
       | https://open.spotify.com/episode/1sMxk3DfydYWasJVZ4Nqy5?si=J...
        
         | hangonhn wrote:
         | I loved that episode. The part where he talked about being in
         | tears from watching Alpha Go beat humans in Go using a move no
         | human has ever considered almost made me cry. It was amazing to
         | have someone who's not from our field appreciate the beauty of
         | our creations. Rubin is quite an extraordinary person who can
         | see the beauty in many things.
        
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