[HN Gopher] What Should You Build?
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       What Should You Build?
        
       Author : jamiegreen
       Score  : 41 points
       Date   : 2023-06-10 16:27 UTC (6 hours ago)
        
 (HTM) web link (exponentially.substack.com)
 (TXT) w3m dump (exponentially.substack.com)
        
       | tikkun wrote:
       | Related:
       | 
       | Paul Graham: "Almost all founders learn brutal lessons during the
       | first year, but some learn them much more quickly. Obviously
       | those founders are more likely to succeed. So it could be a
       | useful heuristic to ask, say 6 to 12 months in, "Have we learned
       | our brutal lesson yet?"" "The most common lesson is that
       | customers don't want what you're making. The next most common is
       | that it isn't possible to make it, or at least to make it
       | profitably."
       | 
       | Can you make it? Will people want that? Will it make money?
        
         | tomxor wrote:
         | > The most common lesson is that customers don't want what
         | you're making.
         | 
         | It might be tempting to think this will always be obvious,
         | which is dangerous because other scenarios can appear to be
         | very similar on the surface. e.g the classic, your customers
         | are asking for "a faster horse".
         | 
         | You don't have to be making something as world changing as a
         | car, but if you are trying to get people to switch from a niche
         | horse to a niche car, it simply takes time for people to adjust
         | to your solutions different perspective, to realise that many
         | of the things they are asking for are not fundamental to the
         | problem but artificial, ancillary parts of the old solution.
         | 
         | You can end up second guessing yourself a lot while waiting for
         | the turning point that validates your idea - speaking from
         | experience. To make things more complicated I think there are
         | also going to be scenarios where you are making a car which is
         | only marginally better than a horse, and the fundamental change
         | to approach is just not worth it to people - differentiating
         | all these subtly different things from customers simply not
         | wanting it is not easy, I think people just need to think very
         | deeply about their products and customers to reach the right
         | answers.
        
         | esafak wrote:
         | It is an unnerving situation for founders, because the product
         | might sell if you just added a critical feature, focused on a
         | specific segment, changed the pricing model, etc. You could be
         | one step away from success. Or you might not. It takes luck,
         | pluck, and faith.
        
           | tikkun wrote:
           | That part is easier if you're building for yourself.
           | 
           | Related PG tweet: "When young founders build something that
           | they don't want themselves but that they believe some group
           | of other people want, 90% of the time they're building
           | something no one wants."
           | 
           | And also related: https://mitchellh.com/writing/building-
           | large-technical-proje...
        
         | tararara wrote:
         | What makes this important lesson harder is that the image of a
         | founder has become an identity for so many young and talented
         | people. Getting past that and wiping it out to start again, is
         | really hard.
        
         | segh wrote:
         | Two related questions to ask yourself as an early founder:
         | 
         | 1. If my company were to fail, why would it have happened? 2.
         | What would have to be true in order for the company to succeed?
         | 
         | (From Rob Fitzpatrick's "The Mom Test")
        
       | smcleod wrote:
       | How about building something that's good for the planet?
       | 
       | Or something that significantly reduces people's living costs?
       | 
       | Or something to increase equality and equity?
       | 
       | There is far too much priority placed on making profits in tech
       | and not nearly enough doing what's actually good for people.
        
         | pessimizer wrote:
         | Those aren't ideas for software. They're not even platitudes.
         | It's just vague discontented murmuring. More ideas, less
         | pretending to be superior.
        
           | guiriduro wrote:
           | Software absolutely can be good for the planet, e.g. if it
           | disintermediates wasteful supply chains by finding
           | alternatives, or optimises planning for a lower carbon
           | footprint, or surfaces better measurement and tracking data.
           | Or any of a hundred other use cases we haven't even thought
           | of yet.
        
         | Veen wrote:
         | What are you doing that contributes to those ends (aside from
         | sermonizing on forums)? I had a quick look at the website
         | linked in your bio, and it seems you're a working stiff toiling
         | for a for-profit company, building shit for other for-profit
         | companies, just like the rest of us.
        
           | smcleod wrote:
           | I'm definitely no angel - I just think the normalisation of
           | chasing profits and the culture it's created is broken.
           | 
           | Years back I took a (big) pay cut to work with a non-profit.
           | We brought affordable internet to low income and refugee
           | status apartment buildings, developed tools to help those
           | that are homeless or at risk of becoming, wrote at-cost
           | software for the non-profit and community health sector. I
           | was there for 7 years as their head of platform engineering
           | and automation. A very rewarding experience.
        
             | spacephysics wrote:
             | The reality is people put them and their family first.
             | Those that have they luxury to pursue such endeavors,
             | should if they want to. Others, after a 9-5 and spending
             | time with their loved ones, want to just decompress. And
             | that's okay.
             | 
             | Others, with the little time they have left, want to work
             | towards not working for someone. _That_ should be what's
             | encouraged. Because _that_ is more likely to produce jobs,
             | give freedom to those that profit, and has a higher chance
             | of something good happening (versus working for a
             | corporation until retirement - which is perfectly fine, but
             | a path none the less)
             | 
             | I also have a gripe with individual citizens being
             | responsible and taking the burden of climate change. Why
             | should the working class, whose taxes have gone up, wages
             | stagnated, be continually punished with higher costs due to
             | proposed carbon taxes, or initiatives that drive the price
             | of staples up purely due to climate change. That just
             | foments resentment and contributes to the opposite of such
             | activists goals.
             | 
             | Policies are too one sided. We should be pushing for
             | reasonable policies, that acknowledge the enormous progress
             | oil and gas has given the world, and understand changing it
             | rapidly will cause more harm to people than good, and in
             | all likelihood will delay projects. We should look at
             | proven solutions, like nuclear technology. Invest in
             | renewables, in research fusion research and the likes.
             | 
             | But the vast majority of social platforms represents a very
             | very small percentage of people, and those that actually
             | tweet/post/etc represent an even smaller percentage.
             | 
             | The hard truth is when things like gas and food increases,
             | Americans notice that pain far more than what may happen 30
             | years from now. They care about how their family will do in
             | the next week, month, and few years.
             | 
             | Punishing them to try and understand the problems via
             | monetary taxes, or guilting them to participate in
             | activists activities, or pushing education material that
             | puts shame to what real education should stand for, won't
             | work. It will backfire.
        
       | poisonborz wrote:
       | So the article comes up with the grand firework of a thought of
       | 
       | > Make something that people want
       | 
       | I still find this kinda complicated to follow in practice. Make
       | something that you want. What you need, day to day at best. You
       | longed it for long, searched all the possibilities and it just
       | doesn't exist yet. It helps with motivation, and you know the
       | basics to start from. Other people/the market can then help steer
       | it in the right direction.
        
         | jamiegreen wrote:
         | Yeah I fully agree doing this is super hard in practice. If you
         | want it, for sure that can be a great place to start!
         | 
         | Also, although "make something people want" is pretty simple,
         | still people forget it all the time (Including me btw). So it's
         | as much a self reminder as anything!
        
         | beezlewax wrote:
         | The thing is people often don't know what they want. You can
         | show them an innovative solution to a problem they were having
         | and they might want that.
        
       | vsareto wrote:
       | I still don't know a good source for finding business problems to
       | solve. You end up having to talk to people which is slow and
       | won't give you a large list. Ideally I'd want a huge list to pick
       | from.
        
       | pierat wrote:
       | Was thinking about this with my SO doing fiber arts today.
       | 
       | Was thinking about a small 2d scanner/ccd camera in the profile
       | of a SpO2 sensor. Connects with Bluetooth. Would take pictures of
       | garments, fabric, yarn, etc for purposes of color matching in a
       | store.
       | 
       | The app would have color calibration with white LEDs. 2 main
       | functions: "store" and "match". Store would allow storing color
       | samples. Match would show the samples you have and %fit to the
       | stored sample/samples.
       | 
       | Could easily integrate with online stores for matching colors as
       | well.
       | 
       | But yeah, I don't have the capital to do this. Maybe someone else
       | can run with it.
        
         | fellowmartian wrote:
         | Sounds like you can make it with an iPhone app and a 3d printed
         | lens cover. Obtain all iPhone models, run calibration for each
         | with known samples, and store the profiles.
         | 
         | It'll work similarly to those heart rate measurement apps.
        
         | didgeoridoo wrote:
         | Have you seen https://colormuse.io/ ? I absolutely love mine.
         | Seems to do what you're looking for.
        
           | lattalayta wrote:
           | https://www.nixsensor.com/ is another option in this space
        
           | pierat wrote:
           | Wow, go figure. Thats pretty much what I was envisioning.
           | 
           | Except it's pretty pricy. I was also thinking a clip-based
           | device, but I can see how an eyeglass would also be good.
           | 
           | (I was thinking of a clip so you could have white balanced
           | LEDs on the same and opposite sides of the ccd chip.)
           | 
           | But yeah, thats definitely the thing. Thank you!
        
           | bradknowles wrote:
           | There are lots of spot colorimeter/spectrophotometer devices.
           | A more famous one is the Pantone CapSure. Unfortunately,
           | while that device is calibrated, it's only going to match to
           | the nearest Pantone certified color, as opposed to capturing
           | and storing the color that was actually sampled.
           | 
           | Better spot colorimeter devices will have two different
           | calibrated white LEDs and use both of them in sequence, to
           | get a more accurate measurement of the true color of the
           | object you're sampling.
           | 
           | The big trick with these devices is the color library that
           | they're matching against. Sometimes you really do want to
           | match against the Pantone library, and I don't believe any
           | devices other than the official Pantone CapSure can actually
           | measure against that library. But most paint manufacturers,
           | etc... have their own color library, and there are a lot of
           | other color libraries out there. And many of those libraries
           | are exclusively licensed to only one particular spot
           | colorimeter device.
           | 
           | So, sometimes you need to have multiple spot
           | colorimeters/spectrophotometers in order to be able to use
           | all the libraries you want.
           | 
           | Yes, I have several, including the Pantone CapSure and the
           | ColorMuse. No, none of them are perfect. They're all missing
           | one or more libraries that I might want to use.
        
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       (page generated 2023-06-10 23:01 UTC)