[HN Gopher] The history and role of fashion in the software indu...
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       The history and role of fashion in the software industry
        
       Author : ingve
       Score  : 56 points
       Date   : 2023-06-05 06:42 UTC (1 days ago)
        
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       | uKVZe85V wrote:
       | From the title I thought it was about tools/frameworks/language
       | fashion. Not clothes fashion. ;-)
        
       | acabal wrote:
       | Just because suits are going out of fashion, doesn't mean there
       | isn't a dress code anymore. A programmer at a typical startup has
       | a dress code that's just as strict as a suit and tie ever was -
       | except that now it's unspoken.
       | 
       | In other words, try showing up to your job as a programmer at
       | your typical west coast startup _wearing_ a fine suit and tie,
       | just because you like the look. (Like I do!) I think you 'll
       | quickly find that the de facto dress code is, in fact, old jeans
       | plus graphic t-shirt/hoodie, or flat-front chinos plus gingham
       | shirt, and that your coworkers are going to sneer at you for your
       | choice to buck this unspoken dress code.
       | 
       | Wearing a suit and tie for pleasure to your basic programming job
       | might even limit your career, because it might signal to your
       | coworkers and bosses that you're not a team player. So much for
       | no more dress codes!
       | 
       | Fashions don't deserve to last forever - suits and ties are
       | inevitably fading away even as we might hand-wring about the
       | continuing destruction of fine dress in American society. But to
       | suggest that dress codes are disappearing is not correct. Dress
       | codes are as alive as they ever were, now they're just unspoken.
        
         | makeitdouble wrote:
         | Not west coast by an ocean, but in my experience there's no
         | specific dress code as you try to cast it, instead there's a
         | dismissal of suits in particular.
         | 
         | You can dress up in Goth fashion and play it Cyberpunk if you
         | want, people will whole fully accept it. And it's also not
         | unspoken at all, startup culture is straight pitched as
         | disrupting traditional business, which makes suits a faux pas.
         | 
         | I'd compare it to wearing a Jonny Walker cosplay at a Anonymous
         | Alcoholics meeting. It's not the dress code, it's what you're
         | trying to convey.
        
         | notacoward wrote:
         | > a typical startup has a dress code that's just as strict as a
         | suit and tie ever was - except that now it's unspoken
         | 
         | Kind of like the idea of "leaderless" or "structureless"
         | groups, in which the leadership hierarchy practically always
         | ends up being obscured but no less real. Here's a really good
         | _old_ essay about this phenomenon in early feminism.
         | 
         | https://www.jofreeman.com/joreen/tyranny.htm
         | 
         | IMX the "Silicon Valley uniform" doesn't really have anything
         | to do with being more casual or relaxed. It's just another kind
         | of conformity, comforting for those who do like to conform and
         | stressful for those who don't or can't.
        
         | paulddraper wrote:
         | Try an untucked long-sleeve shirt and nice jeans.
        
       | ZephyrBlu wrote:
       | I had no idea Steve Jobs wanted Issey Miyake to make an Apple
       | uniform. That would have been sick. Pleats for everyone!
        
         | comfypotato wrote:
         | It happened and was rejected by employees. The black turtleneck
         | and, if I remember correctly, jeans.
        
           | stronglikedan wrote:
           | I don't blame them. I hate it when even a collared shirt
           | brushes up against my neck. I tried a turtleneck as a kid,
           | and it felt suffocating.
        
             | reaperman wrote:
             | OTOH turtlenecks being ubiquitous would make it super
             | convenient to hide evidence of debaucherous weekend
             | activities.
        
       | Jun8 wrote:
       | Oh boy oh boy oh boy, this brings back sweet & sour memories:
       | about 10 years I had this idea of a web site for
       | programmer/hacker types, even bought hackerstyle.com. It would
       | have suggestions that you could select and also would include an
       | "outfit compiler" that would process your selections to check for
       | matching colors, fashion sense, etc. I got _super_ hyped about
       | this, and evidently had enough of a reality distortion field to
       | convince a colleague to apply to YC with the idea.
       | 
       | You guessed it: we couldn't even make it to the interview round,
       | she moved to CA and is now a successful director at Instacart,
       | and I'm here reminiscing on a late lunch break.
       | 
       | Should have hold on to that domain, though, just checked and it's
       | for sale for $3000+.
        
       | dotcoma wrote:
       | "The computer industry is the only industry that is more fashion-
       | driven than women's fashion" -- Larry Ellison
        
       | enw wrote:
       | I low-key like some dress codes, as it gives me an incentive to
       | dress well without looking like a dork, and that I can brush off
       | as "oh it's just the company rules".
        
       | jollyllama wrote:
       | The demise of the suit is yet another contributing factor to the
       | perpetual infantilization of the millenial.
        
         | williamdclt wrote:
         | I see it the other way around. Newer generation aren't being
         | imposed a codified uniform by older generations anymore and
         | have a lot more freedom to express themselves through clothing,
         | I think it's much less infantilising actually
        
         | EatingWithForks wrote:
         | I actually don't know if suits going out of fashion should be
         | considered infantilization of one specific generation in
         | particular; suits have been simplified progressively for
         | decades before that. At _some point_ the simplest suit fir
         | casual everyday wear will be no suit.
        
       | abraae wrote:
       | When I worked as a mainframe engineer at IBM last century, the
       | dress code was strictly suit and tie, and I carried my tools in a
       | toolcase disguised as a briefcase.
       | 
       | It was quite the nightmare climbing inside a 3890 check sorter
       | with suit and tie on. The machines were literally puiled high
       | with oily paper dust due to the millions of checks that fired
       | through them continuously and you aways emerged filthy and dusty.
       | I constantly fielded questions from the computer operators as to
       | why I had to wear a monkey suit when I was obviously more of a
       | mechanic (sidenote: I married one so perhaps the suit had some
       | sartorial impact after all).
       | 
       | At that time there was apparently only one IBM office in the
       | world where the dress code was relaxed which was Darwin Australia
       | due to the extreme heat. The dress code there was dress shorts
       | and long socks, something like a safari suit.
        
       | DoreenMichele wrote:
       | Some people actually like uniforms. They don't like having to
       | think about what to wear. Or people with sensory issues like
       | wearing the same thing over and over and a uniform allows that
       | without people acting like you're weird.
       | 
       | I wonder if any company has ever issued a uniform, said you _can_
       | just wear this, but made it _optional_.
        
         | nluken wrote:
         | Minimalism is always in. Even in high fashion, Issey Miyake,
         | whose association with Steve Jobs is called out in the article,
         | remains beloved beyond his death.
         | 
         | Perhaps it's not explicitly a uniform _per se_ , but you could
         | build a fashionable psuedo-uniform out of only a few garments
         | relatively cheaply and without getting looks like you
         | mentioned. That kind of fashion isn't for everyone, but neither
         | is the color and fit maximalism that seem to dominate today's
         | outfits.
        
           | diablerouge wrote:
           | I made a uniform of my own - same set of black tshirts, black
           | jeans, one or two slightly different pairs of shoes.
           | 
           | It was great for a bit! I felt more well dressed, I was
           | always comfortable, and it was incredibly functional.
           | 
           | Now I realize I like fun clothes too much to stick to the
           | uniform always. But it's nice to have it around to fall back
           | on.
        
         | makeitdouble wrote:
         | I see/hear more and more people build an uniform of their own.
         | Basically the same kind of tops and identical bottoms bought in
         | set and renewed identical as they wear out. I'm half in that
         | camp, and it's damn convenient.
        
         | Solvency wrote:
         | Sweatpants and a tshirt require zero brainspace to wear.
        
       | bitwize wrote:
       | No mention of programming socks? They're really going to praise
       | the shabby clothing of toxically masculine 1970s-1990s programmer
       | culture (when all the women were driven out of programming by
       | gross guys) and not even mention today's LGBTQ-driven programming
       | culture and its fashion?
        
         | bawolff wrote:
         | Are programming socks actually a popular fashion in progrmming?
         | I'm not sure i have ever seen anyone wear them in real life.
         | 
         | Edit: i didn't realize this was a term for anime-ish knee high
         | socks. Regardless i think my point still stands.
        
           | bamfly wrote:
           | This is the first time I've encountered the term. Had to
           | search to find out WTF it means. Seems like it's mostly a
           | joke?
        
             | bawolff wrote:
             | I just googled based on your comment. I assumed this was
             | just socks with programming jokes written on them, but
             | appearently it is actually a term for knee-high socks
             | https://knowyourmeme.com/memes/programming-socks
             | 
             | I certainly hadn't heard of this either.
        
               | RandallBrown wrote:
               | I've never heard of this either and thought they were
               | referring to a trend from 10 years ago with wearing
               | brightly colored socks.
               | 
               | https://www.nytimes.com/2012/02/05/fashion/in-silicon-
               | valley...
        
           | solarmist wrote:
           | Nope, not to my knowledge. It's just a meme.
        
           | cuttysnark wrote:
           | The only popular fashion (if you can even call it that) I've
           | ever observed with any consistency is "hoodie" and "graphic
           | tee". More rare, but worth noting, is shorts-when-its-pants-
           | weather. The lack of dress-code just translated into whatever
           | a person would be wearing if they had stayed at home.
           | 
           | I wouldn't notice a person's socks unless they asked me to.
        
             | jjgreen wrote:
             | Perma-shorts were definitely a thing for sysadmins back in
             | the day, devops kind-of killed them off ...
        
             | bamfly wrote:
             | Fashion leather "work boots" or jump boots (e.g. Red Wing,
             | Danner). Oddball, usually lightweight, sneakers. Selvedge
             | jeans with the cuff roll (maybe hipster, maybe _tech_
             | hipster--need context and other clothing cues to tell the
             | difference). Expensive hiking  & bouldering/rock-climbing
             | brands, for shoes, boots, pants, and jackets, especially
             | (meanwhile, normal fans of hiking who aren't doing a _lot_
             | of very long hikes just wear shit from Costco). Merino wool
             | _everything_. $100+ hoodies.
        
         | switchbak wrote:
         | So programming culture was uniformly toxic during that 30 year
         | period, and also those men are "gross"?
         | 
         | It's hard to see how this is anything but a low effort troll.
        
           | burnished wrote:
           | That does seem to be the consensus of the people who were
           | there for it, yes.
        
         | [deleted]
        
         | fluoridation wrote:
         | Is it "toxically masculine" to dress however one likes?
        
           | burnished wrote:
           | No, of course not, toxic masculinity refers to a set of
           | beliefs about masculinity that hurt men (and everyone around
           | them).
        
           | escapedmoose wrote:
           | It seems they were describing the culture, not the clothing,
           | as "toxically masculine."
        
             | fluoridation wrote:
             | I would say they were describing the _people_. I didn 't
             | realize you can't dress in comfortable clothing you like
             | without making some kind of statement about gender roles or
             | whatever.
        
       | bamfly wrote:
       | I don't mind the impending death of the suit, but I hope it
       | doesn't get _too_ weird to wear blazers and sport coats in
       | informal settings, in my lifetime. They 're so very nice. Wish
       | I'd started wearing them years ago. Like a hoodie, but looks way
       | better and has a ton more pockets. I'd hate to see that go the
       | way of nice-looking hats (you can't wear those anymore unless
       | you're 80 years old or _want_ to look like a douchebag--your only
       | option if you 're not in one of those categories is bad-looking
       | hats, which is unfortunate)
       | 
       | That and loafers. I'd been slipping on my (tied) sneakers for
       | years, while all that time I could have had a shoe _designed_ for
       | that and that looks way nicer and lasts far longer! In America,
       | you can dress those all the way up to business formal and down to
       | going-to-the-grocery-store! So versatile. What a fool I was.
       | 
       | Incidentally, we in (at least certain segments of) this industry
       | definitely have _a look_. I 've got a pretty good record of
       | spotting tech workers in non-tech-heavy areas and settings based
       | solely on clothes & affect taken in from a distance, and I don't
       | just mean when one's wearing legible clothing with some tech
       | slogans or logos on them.
        
         | majormajor wrote:
         | Agree with you that there's a nice medium level of "nice
         | clothes" that look more formal and are more generally
         | comfortable (though things like "jeans, but made from
         | synthetics so they stretch and move more lightly" and such are
         | making inroads in the comfort department).
         | 
         | > Incidentally, we in (at least certain segments of) this
         | industry definitely have a look. I've got a pretty good record
         | of spotting tech workers in non-tech-heavy areas and settings
         | based solely on clothes & affect taken in from a distance, and
         | I don't just mean when one's wearing legible clothing with some
         | tech slogans or logos on them.
         | 
         | IMO, for men, there's a handful of main looks, and they're all
         | pretty different for each other. "Nerd", "scruffy hacker",
         | "fitness bro" are the ones I see most frequently.
        
           | bamfly wrote:
           | > IMO, for men, there's a handful of main looks, and they're
           | all pretty different for each other. "Nerd", "scruffy
           | hacker", "fitness bro" are the ones I see most frequently.
           | 
           | Oh, for sure, some are easy-mode, though. Conference T and
           | cargo shorts with sandals (possibly including white socks).
           | Rumpled, slouchy shirt and pants outfit parts of which surely
           | date back to a goth phase, but softened by the rest of the
           | ensemble (how do you tell the difference between that and
           | rural-town convenience store clerk? Some combo of age, other
           | grooming, and various details--more feel than science). That
           | kind of thing.
           | 
           | Ivy-league/MIT 2-year-veteran FAANG is a look, but about half
           | that's body language rather than clothes.
        
         | patrickmay wrote:
         | I absolutely agree with you about blazers and sport coats. The
         | more pockets the better.
        
         | escapedmoose wrote:
         | As a tech person who doesn't fit "the look," I hate that it's
         | become such a cultural signal. It's rarely fun watching people
         | react with surprise (doubt) when you tell them your occupation
         | (if they give you the opportunity to chime in at all). :(
         | 
         | My fellow nerds, I would appreciate some more wardrobe
         | diversity.
        
           | ZephyrBlu wrote:
           | People doubt you're a SWE because of the way you dress? I
           | think I would find that amusing.
           | 
           | I'm also curious what your look/style is such that people
           | don't believe you when you tell them your occupation.
        
             | escapedmoose wrote:
             | I like to wear lots of colors, funky jewelry and patterns,
             | bright pink lipstick. Friends have compared the look to Ms.
             | Frizzle (the original). Combined with a generally chipper
             | personality, it's often not well-received by fellow
             | engineers. I usually get along great with the business and
             | PMO though haha
        
         | tamiral wrote:
         | a big issue for me in tech was wearing suits... went from
         | banking to retail sector where in banking it was a must to wear
         | suits daily... to retail where you'd dress for your day.
         | Nothing beats the feeling of a well tailored suit on a
         | beautiful day and the comfort of it.
        
         | H1Supreme wrote:
         | Totally agree! When I was still in an office I'd wear a sports
         | jacket and nice leather shoes almost every day. Even if some of
         | my colleagues wore sweat pants.
        
         | ZephyrBlu wrote:
         | Very much depends what you mean by "too weird".
         | 
         | I'd argue for most people <30 even wearing a button up shirt is
         | a little 'weird' in an informal setting, so from my perspective
         | blazers/sports coats in informal settings are _already_ 'too
         | weird'.
        
           | shrimp_emoji wrote:
           | The further we get away from medieval shit like buttons and
           | ties, the better. It's absurd to have ritual attire in an
           | enlightened society, imo, and for it to be so anachronistic
           | (and gendered) adds to the absurdity. Congresswomen get to
           | wear these colorful and streamlined Star Trek getups, but all
           | the men have to be in suits and ties. Nice.
        
             | ZephyrBlu wrote:
             | Most men don't have to wear suits and ties so I feel like
             | we've already got away from it.
             | 
             | I also feel like outside of formal settings men have a lot
             | more options for dress than people seem to think, they're
             | just a bit more subtle.
        
             | flangola7 wrote:
             | I'm so glad Senator Fetterman is breaking the suit and tie
             | status quo.
        
             | acabal wrote:
             | I think it's important to leave room for beauty and
             | aesthetics in men's dress, but that doesn't necessarily
             | need to mean a suit and tie. Only very recently in history
             | - say since around 1980 - has society decided that men's
             | dress must be purely comfort-oriented and functional, with
             | little or no thought given to shape, ornament, or aesthetic
             | beauty.
             | 
             | I think that's a big loss, because beauty is an important
             | part of the human spirit, and clothing is something we all
             | have to wear every day, even if only for protection from
             | the elements. A world where clothes are purely functional
             | is a world where we're all dressed like Roman peasants.
             | 
             | Beauty in men's dress has always been a part of culture
             | until very recently. Sure, not everyone could afford to
             | dress beautifully, but the aspiration for men was there. We
             | seem to have lost that aspiration of late, and I think
             | that's kinda sad. I would call the state of men's dress
             | aspirations today a lot of things, but "aesthetically
             | compelling" is not one of them.
        
             | burnished wrote:
             | I think the button down should escape your ire - not
             | gendered, the choice in which buttons to button can
             | completely change the tone, more styling options expressed
             | through sleeves and degree of tucking of the shirt.
             | 
             | I do find your statement
             | 
             | >Congresswomen get to wear these colorful and streamlined
             | Star Trek getups, but all the men have to be in suits and
             | ties
             | 
             | incredibly compelling however, your critique of the suit
             | and the expected range of formal mens wear has struck a
             | chord with me.
        
           | [deleted]
        
         | xwdv wrote:
         | It's already getting weird. If you're not going to some kind of
         | party and the weather doesn't support a blazer or sport coat,
         | there's no reason to be wearing it. If you're wearing a blazer
         | to do groceries, you look weird. As weird as a guy wearing a
         | suit doing groceries, or a guy wearing a fedora anywhere.
        
           | williamdclt wrote:
           | I'm suspecting you're projecting your own culture. In my part
           | of Europe, I wouldn't have a second glance at somebody doing
           | groceries in a blazer, and I probably wouldn't even have any
           | conscious thought about a guy in a sport coat at a party.
        
           | burnished wrote:
           | Yep, you gotta just choose to own it. It can be kind of fun
           | to stand out in a benign sort of way anyway.
        
         | dgunay wrote:
         | Boat shoes are a good casual alternative to loafers, I wear
         | mine practically any time I'm out of the house for less than an
         | hour.
        
           | bamfly wrote:
           | The more general shoe for that is the "camp moccasin", or
           | "camp moc". Similar, but tends to have a _tad_ less secure
           | fit, and the sole 's usually a little lighter (not specially
           | designed to grip well on a wet wooden deck like a boat shoe--
           | the name "boat shoe" isn't arbitrary). They're also a little
           | sleeker-looking--typically one lace-hole rather than two as
           | most boat shoes have, and I don't know my shoe-part
           | terminology very well, but they usually lack the extra flaps
           | over the top piece of leather where boat shoes put their lace
           | holes, instead putting theirs directly in the main, top part
           | of leather on the shoe. That _also_ serves to make them a
           | little lighter, in addition to the sole.
           | 
           | I'd recommend that style to someone who's only getting one of
           | the two types. Some folks also notice the difference and will
           | regard wearing boat shoes away from water, and _especially_
           | wearing them with socks, as _gauche_ , while camp mocs may
           | "properly" be worn in almost any causal setting, with or
           | without socks. Which, on the one hand, who gives a shit, but
           | on the other, if you don't want the shoes _for nautical
           | purposes_ , no harm in getting the style that's a bit lighter
           | & simpler-looking and won't draw ill judgement from anyone,
           | socks or no socks, ocean-breeze or mountain cabin.
        
       | photochemsyn wrote:
       | > "The foppish habits of Kadrish are an old story often repeated.
       | The wise animal blends into its surroundings." - Leto II,
       | Children of Dune
        
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