[HN Gopher] YouTube on TVs getting unskippable 30-second and pau...
       ___________________________________________________________________
        
       YouTube on TVs getting unskippable 30-second and pause screen ads
        
       Author : thesuperbigfrog
       Score  : 56 points
       Date   : 2023-05-18 12:33 UTC (10 hours ago)
        
 (HTM) web link (9to5google.com)
 (TXT) w3m dump (9to5google.com)
        
       | zamnos wrote:
       | I have discovered the _ultimate_ secret to skipping YouTube ads!
       | See what you 've got to do is sign up for YouTube Premium and
       | then the ads magically go away! Crazy, innit?
        
         | rowanG077 wrote:
         | I would love to get premium. But I can't. There is only a
         | creditcard option and creditcards are not common in my country.
         | So until youtube will implement a way for me to actually pay I
         | will continue to ad block.
        
           | lxgr wrote:
           | Doesn't Google sell gift cards (the kind you can buy using
           | cash in stores) in almost all countries at this point?
        
             | [deleted]
        
             | rowanG077 wrote:
             | Last I checked I need to add a credit card even if I want
             | to use google play store funds.
        
         | cheeze wrote:
         | I don't understand why some people are SO OPPOSED to YouTube
         | Premium.
         | 
         | Maybe it's that I watch a tooon of youtube, but it's the best
         | subscription I have. Easily worth the cost IMO. Hell, don't get
         | ads in my browser with yt regardless (ad blockers) but I pay
         | for premium solely so that when I'm watching _youtube on
         | someone elses TV_ I don't see ads.
         | 
         | IDK. I'm fine with them having to make money. And I'm fine just
         | paying instead of having to sit through ads.
         | 
         | If you're not paying the company, you're the product. I'm happy
         | that I can pay to not get ads.
         | 
         | I do the same with Twitch Turbo as well. It just... seems
         | straightforward to me that this would be the preferred option
         | for someone who can't sit through an ad.
        
           | fakedang wrote:
           | Because you're the kind of customers Google wants. Not
           | because you're paying for a service, but because you have
           | shown that you want to pay for a service, which they can
           | otherwise show for free with ads. You're the kind of customer
           | advertisers want to see their ads blasted to. And trust me,
           | while Google may not have ads for you now, it will happen
           | eventually - and you won't see it coming. Heck, they might
           | already be serving you to the advertisers in other ways.
        
             | JohnFen wrote:
             | > while Google may not have ads for you now, it will happen
             | eventually - and you won't see it coming.
             | 
             | That's fine. It's good for now. If Google starts showing me
             | ads anyway, then I'll cancel my subscription and stop using
             | YouTube.
        
           | unpopularopp wrote:
           | >I don't understand why some people are SO OPPOSED to YouTube
           | Premium.
           | 
           | Making something worse then let people paying for to make it
           | better is not a deal at all.
        
             | pb7 wrote:
             | They're not making it worse, they're monetizing it in a way
             | that's palatable by those that can't afford to pay.
             | 
             | Video is expensive to serve. There's no way around it.
        
               | lxgr wrote:
               | > Video is expensive to serve.
               | 
               | Whatever Youtube is commonly serving me doesn't exactly
               | look like premium bitrates, to be honest.
               | 
               | I recently uploaded a pan/landscape shot and was shocked
               | by how blocky the result looks like - even (or
               | especially) in "4K60 HDR".
        
               | pb7 wrote:
               | What are you comparing it to? What are some alternatives
               | that serve up 4K@60 HDR for free?
        
               | lxgr wrote:
               | I'd honestly rather they make 4K60 a paid tier, and stick
               | to a resolution they can afford to deliver at an
               | appropriate data rate for non-paying viewers.
        
               | haupt wrote:
               | > They're not making it worse, they're monetizing it in a
               | way that's palatable by those that can't afford to pay.
               | 
               | If it were so palatable I don't think there'd be such a
               | fuss about it (which there clearly is). Most people don't
               | like ads at all.[1]
               | 
               | 1.
               | https://today.yougov.com/topics/entertainment/articles-
               | repor...
        
               | pb7 wrote:
               | There's a fuss because people want something for nothing.
               | This is not at all surprising or interesting.
        
           | rlpb wrote:
           | I'm not hugely opposed to it, but my understanding is that
           | whether or not I'm subscribe the videos will still be
           | produced with clickbait titles, beg me to subscribe, include
           | product placement, stretch everything out to try and keep me
           | watching for as long as possible, over-promise and under-
           | deliver, and so on. I'd pay to get rid of all of that
           | nonsense. But just the ads? I have yet to be persuaded.
        
           | bmarquez wrote:
           | I'd rather support the creator directly through Patreon or
           | buying their products (which I do occasionally) than sending
           | money to Google.
           | 
           | Besides, YouTube Premium doesn't get rid of creator
           | sponsorships.
        
             | JohnFen wrote:
             | I subscribe to Premium. It seems like a fair deal to me. My
             | monthly payment is to Google in exchange for them
             | delivering a service that I find valuable (the video
             | storage and delivery mechanism). If I had to watch ads
             | instead, I wouldn't use the service at all.
             | 
             | Creator ad reads, Patreon, merch, a portion of my Premium
             | fee, etc., is to the creators in exchange for the work that
             | they do that I find valuable.
             | 
             | It's a win all around as near as I can see.
             | 
             | That said, when a non-Googly service appears that can
             | satisfy my video desires approximately as well, I'll bail
             | on YouTube in a heartbeat and use the Premium money to pay
             | for that.
        
           | lxgr wrote:
           | I'd subscribe in a heartbeat if it wasn't bundled with
           | Youtube Music.
           | 
           | Paying for two music subscriptions at once just seems silly.
        
       | liampulles wrote:
       | If you are watching for free, then you are the product (for
       | advertisers). This is not a new thing. If you don't like ads, pay
       | for a subscription.
        
       | Barrin92 wrote:
       | I mean, just hook your TV up to a PC, even a raspberry pi can
       | handle streaming video. Spares you the janky remote control
       | navigation as well. Not sure why anyone even bothers with all the
       | terrible smart TV apps.
        
         | doublepg23 wrote:
         | You don't know why people prefer hitting a button that says
         | "YouTube" vs. setting up a raspberry pi?
        
           | icybox wrote:
           | You still can, SmartTube could be sideloaded on smart TVs
           | and/or TV sticks with usbOTG cable. https://smarttube.app/
           | 
           | It can skip ads and/or sponsor segments, intro, outro etc.
        
             | jon-wood wrote:
             | Or I can pay YouTube for the premium tier without ads. I'm
             | aware these things exist, but I'm also allergic to having
             | to sysadmin things that I use to unwind after a day of
             | sysadmining things.
        
         | ProjectArcturis wrote:
         | How do I control my PC from across the room?
        
           | mkl wrote:
           | https://duckduckgo.com/?q=wireless+keyboard+with+trackpad&at.
           | ..
        
           | Barrin92 wrote:
           | through the magic of bluetooth peripherals you can buy for 15
           | bucks on amazon
        
           | globular-toast wrote:
           | Some kind of wireless controller. Tons of options ranging
           | from branded (e.g. Logitech) to cheap generic Chinese stuff
           | from Amazon/AliExpress.
        
           | ly3xqhl8g9 wrote:
           | "Using an IR Remote with a Raspberry Pi Media Center",
           | https://learn.adafruit.com/using-an-ir-remote-with-a-
           | raspber...
           | 
           | You will have to buy the Raspberry Pi from 3 children in a
           | trenchcoat in the subterranean parking of the abandoned mall,
           | but it should work.
        
       | xnx wrote:
       | YouTube doing its best to get people to shift their time to
       | Tiktok where (for now) you can skip any ad immediately.
        
       | rchaud wrote:
       | > The second big announcement are ads that appear "when people
       | pause a video." What you're watching will shrink and an
       | advertisement will appear next to that window. In the example
       | provided, we see an "Ad" that's labeled with some text and a QR
       | code.
       | 
       | An ad strategy inspired by pirate soccer streaming websites.
       | What's next, a "Close Ad" button that moves a few pixels away
       | when you try to click it?
        
         | Arrath wrote:
         | No there's an 'X' in the usual close ad button spot but its
         | just part of the picture/video. The real close button is
         | camouflaged with the contents and hidden in a random sot.
        
       | adamredwoods wrote:
       | Are YouTube unskippable ads reviewed for content, or is it a
       | free-for-all system like the current ads? That's the problem I
       | have as some of the current content is annoying, if not
       | disgusting, the ad I saw that showed cartoon poop was awful.
        
       | ddeck wrote:
       | Such is the nature of public companies and the need for continued
       | growth.
       | 
       | Much like search before it, they've saturated the market, and so
       | instead of growing by adding eyeballs, they now need more revenue
       | per eyeball.
        
         | ramraj07 wrote:
         | Or maybe consider this is a somewhat necessary evil for the
         | service provided (free HD streaming of infinite amounts of
         | video that also rewards creators in the most sustainable
         | fashion for any social media platform). Bandwidth, storage and
         | monetization isn't free. What exactly do you want? A service
         | that will spend their money to deliver arbitrary HD video on
         | demand and lose money?
         | 
         | YouTube premium exists, costs less than Netflix and provides
         | infinitely more value for the money at this point. Every single
         | person I nonconsensually forced YouTube premium on has come
         | back to thank me for doing so. The last time people were happy
         | i techno-assaulted them was when I introduced them all to
         | Dropbox a decade back.
        
           | tm-guimaraes wrote:
           | > Or maybe consider this is a somewhat necessary evil for the
           | service provided
           | 
           | No.
           | 
           | Monetisation is needed, going to extremes is not. The quest
           | for infinite growth has created these extremes, it is indeed
           | to blame. User # is exhausted, now it's time for more $ per
           | user. Profitability is not enough, more money needs to be
           | made, and when imagination is lacking to find more business
           | areas, you simply fuck up the users or customers of your
           | products which have the biggest lock-in.
        
           | sircastor wrote:
           | > YouTube premium exists, costs less than Netflix
           | 
           | My family just ditched YT premium because they upped the
           | price to $22.99/month. Or Netflix subscription is $9.99.
        
             | nickthegreek wrote:
             | You just compared a family YT plan to a single user Netflix
             | plan. The single user plans are equivalent in cost as are
             | the family plans.
        
               | sircastor wrote:
               | That's fair, I was comparing the prices I was paying.
               | 
               | That said, as of this writing Netflix's premium plan is
               | $19.99/m. YouTube's is $22.99. While they are comparable,
               | they are not equivalent.
        
             | ramraj07 wrote:
             | Let me see, endless entertainment plus education vs another
             | documentary glorifying a serial killer or the lost
             | continent of Atlantis?
        
               | tourmalinetaco wrote:
               | Let me see, paid endless entertainment plus education or
               | ad-blocked endless entertainment plus education?
        
           | ddeck wrote:
           | I wouldn't say necessary, but I also don't think it's
           | unreasonable. They're simply doing what is in their interest
           | to do.
           | 
           | YouTube generated about $30 billion in revenue last year.
           | Google don't break out their operating or net numbers, but
           | I'd be pretty confident that they are already quite
           | profitable.
           | 
           | What is reasonably apparent though, is that their user growth
           | is flattening [1], and thus their revenue also [2].
           | 
           | Trying to increase ARPU is the obvious move, as it was with
           | search.
           | 
           | [1] https://infogram.com/youtube-users-1h1749vqe9nzl6z
           | 
           | [2] https://infogram.com/youtube-revenue-1hxj48pqyenmq2v
        
           | bm3719 wrote:
           | > What exactly do you want? A service that will spend their
           | money to deliver arbitrary HD video on demand and lose money?
           | 
           | I'd probably want options instead of a singular proprietary
           | garden, antithetical to the open web, where all content is
           | hosted.
           | 
           | Just one example: I'd be fine with a service that respected
           | my time and just had a list of sponsored links associated
           | with the content of the video, but everything was in
           | 480p-720p. Maybe that wouldn't be ideal for everyone, but
           | that's how the web was supposed to work: lots of approaches,
           | only unified by consensus-derived protocols.
        
           | aziaziazi wrote:
           | I'm ok giving Google my money/data in exchange of this
           | service. However they constantly increase it service over
           | time : more functions, better quality, higher fps while I
           | don't need neither want it.
           | 
           | Nothing wrong with higher bandwidth enthusiasts but I won't
           | pay or see ads "for them".
           | 
           | Google, give me a YT with price/ads adapting to the data
           | consumption (plus some fix extra if needed), I'll encourage
           | everyone around me consuming "the right video with the right
           | ad"
        
       | paul7986 wrote:
       | I rarely watch any other streaming app! 95% to 98% of what I
       | watch is YouTube. I've gotten so use to the short clips that I
       | noticed I haven't had any interest in watching any Disney plus
       | shows and I loved season one and two of The Mandalorian.
        
       | Double_a_92 wrote:
       | For this to work they would need to really improve the
       | recommendation algorithm by a lot! E.g. if I knew that I had a
       | couple of high quality videos lined up to watch this evening, I
       | might tolerate a couple of minutes of ads in between. But I would
       | not tolerate them between random short trash videos... I would
       | just watch a lot less Youtube then (which would maybe be a good
       | thing tbh).
        
       | maxbaines wrote:
       | Rare I say this but I think broadly YouTube has a good offering
       | even with 30second ad's. If you don't want ad's pay for premium I
       | do and get more entertainment and education value than say
       | Netflix and others. For instance in the UK there is a service
       | called NowTV run by Sky, you pay ~PS10 a month for entertainment
       | package and more for sport and then still get ad's which for me
       | makes it a no go.
        
       | bhanu423 wrote:
       | I also seem to get ads on TV if I cast on it from a different
       | account. Both the accounts in question have premium, so it seems
       | Google has also forced ads on casting by non-primary users. Does
       | anyone else face same issue ?
        
         | tourmalinetaco wrote:
         | Honestly expect this to only get worse as a Premium user. Now
         | its ads on cast, next it'll be a 15s ad every video, and so on
         | and so forth till you're forced to watch 1m ads per video. And
         | it'll absolutely cost more too.
         | 
         | Us non-Premium users? Probably unskippable 5m before, during,
         | and after.
        
       | kjsingh wrote:
       | If you are averse to ad blockers getting your browser history,
       | you can disable video auto play. For me it freezes the ads and
       | brings to Skip Ad button.
        
       | smallmouth wrote:
       | Yeah, youtube is the new boobtube and it's become somewhat of a
       | mild addiction for me. Maybe if I start seeing these 30 second
       | unskippables it will help in the cure. There are so many more
       | productive things to be doing than watching youtube.
        
       | lsllc wrote:
       | "Did you know Nova Scotia has over 13,000 miles of coastline?
       | Wanna bet?"
       | 
       | I have seen that same damn ad 1000's of times over the last few
       | months while watching Picard in the Paramount LG TV app -- it's
       | usually played twice, back to back to fill a 60 second slot ... I
       | see it at every ad break. What is the point? That's why I have an
       | adblocker for Y-T.
        
       | belltaco wrote:
       | There's also a new "1080p Premium Bitrate" option in the
       | resolution settings menu for some videos now which needs a sub to
       | YouTube Premium to unlock.
        
       | baybal2 wrote:
       | [dead]
        
       | epiccoleman wrote:
       | Someone really needs to make the Sonarr equivalent for YouTube
       | (or maybe it already exists) where you plug in your list of
       | subscriptions and it just automatically downloads them and adds
       | them to Plex/Jellyfin. Sidestep this bullshit entirely.
       | 
       | YouTube is a lot like reddit in that, if you're curating your
       | subscriptions, there's a lot of good and worthwhile stuff to be
       | found, but if you're just taking the default stuff that the site
       | pushes to you, you're going to be mired in absolute garbage non-
       | stop.
       | 
       | Take the power back!
        
         | QuadmasterXLII wrote:
         | Yt-dlp has this feature, all I had to do was set up a cron job
         | to run it once a night and clean up videos more than 3 days
         | old.
        
         | bentcorner wrote:
         | Tubesync? I actually just tried this out a few days ago and it
         | didn't appear to work out of the box - I need to play with its
         | knobs and switches to figure out why it isn't indexing the
         | channels I fed it.
         | 
         | In any case according to the instructions on the tin it should
         | work.
        
         | dageshi wrote:
         | [flagged]
        
           | tourmalinetaco wrote:
           | Why give YouTube money? They make plenty off Premium, ads,
           | and user data and _still_ do shit like this. Not to mention
           | the fact that they censor legal content, their algos have
           | gotten worse, they broke search, they manually select most of
           | the trending tab, false DMCAs get accepted constantly, and
           | what little algos do work snuff out small channels who
           | struggle to reach viewers like me because I keep getting
           | recommended the same 5 videos regardless of what I watch.
           | 
           | Tl;dr fuck YouTube I genuinely hope LBRY or Peertube take its
           | place sooner rather than later.
        
             | dageshi wrote:
             | Because youtube is probably one of the most expensive sites
             | on the net to run, it's also one of the most useful sites
             | on the net full stop.
             | 
             | If ads are the problem, google provides a solution in
             | Youtube Premium, a solution I should add that I frequently
             | hear people on HN begging for e.g. "Don't make me deal with
             | ads, let me just pay for it".
             | 
             | When the rubber meets the road though, people won't
             | actually pay to remove ads, they, like you, will come up
             | with any number of excuses to avoid doing so.
        
               | whatarethembits wrote:
               | No, YouTube DOESN'T provide a complete solution to ads.
               | Once I pay for premium, I still have to sit through 2 -4
               | sponsor reads per video for many channels I follow. I
               | know that's not entirely on YouTube, but that doesn't
               | matter to me as a consumer. I pay, and ads are still
               | there. That's a no go for me.
        
               | dageshi wrote:
               | Excuses. With premium you could install sponsor block and
               | legitimately say you've paid for the content. Youtube
               | would be happy because they don't care that you skip
               | sponsor reads, the creator would be happy because they
               | got your revenue from premium AND the sponsor can't tell
               | you skipped so even they don't care.
               | 
               | In other words win, win, win.
               | 
               | But I'm assuming this still isn't enough for you to pay
               | because as evidenced by this thread there is always some
               | excuse why it's not possible to pay for the content
               | watched while at the same time blocking ads.
        
               | _aavaa_ wrote:
               | Youtube is one of the most expensive sites because they
               | chose to model their infustructure this way. Same reason
               | facebook needs such massive servers. It wants control of
               | the data.
               | 
               | Youtube could be re-done in a peer-to-peer format a la
               | torrents. You subscribe to someone and watch their videos
               | you're also re-uploading to others. Tada, massive server
               | problems disapear.
        
               | realusername wrote:
               | > Youtube could be re-done in a peer-to-peer format a la
               | torrents
               | 
               | This is my dream, it's not going to happen though because
               | what Youtube cares even more than server costs is
               | controlling videos
        
               | holoduke wrote:
               | Lol your peer will run 100% CPU whenever a video is
               | requested on basic hardware. Live transcoding, subtitles,
               | tagging. Every time a video is published your system
               | becomes hugged to death. Nobody is able to watch videos
               | normally unless there is some decent spread. Nah end
               | users don't want to have this problematic user
               | experience.
        
               | tourmalinetaco wrote:
               | So my genuine grievances with a platform are "excuses"
               | for not giving them my hard-earned cash? Maybe you need
               | to re-evaluate your relationship with YouTube.
               | 
               | I won't give them my money nor time because on every
               | level I find them a disgusting business. I only put up
               | with them due to the fact that they are, unfortunately,
               | the only major player in town with many content creators
               | I enjoy. I wish they would move to FOSS solutions, but
               | unfortunately adoption is slow amongst non-tech channels.
               | Instead, I use RSS and Invidious to interface with the
               | content I enjoy in a way far superior to YouTube's own
               | offerings, all for free. And thus I can take the money I
               | save from Premium and give it to creators directly via
               | donation services/merch.
               | 
               | If you believe its somehow "worth it" to support a
               | multibillion company that is backed by an even larger
               | corporation who has made it clear time and time again
               | they don't care about their creators, then by all means
               | go ahead, but your assessment that these are "excuses" to
               | "avoid" paying for a service I don't require is detached
               | from reality on every level.
        
               | mox1 wrote:
               | If they are a "disgusting company" that "doesn't care
               | about their creators" why are you still utilizing it!
               | 
               | You can't have your cake and eat it too. Its incredibly
               | disingenuous to say all this, then go on to watch hours
               | of YouTube a week.. Sounds like mental gymnastics to
               | justify your continued enjoyment of their platform while
               | sticking it to them.
               | 
               | I dislike Google, but damn sure I'm paying for youtube
               | premium. I swear under my breath every month when they
               | charge my card, but at the end of the day the value is
               | there for me and my family, not sure what else to say....
        
               | TeMPOraL wrote:
               | > _If ads are the problem, google provides a solution in
               | Youtube Premium, a solution I should add that I
               | frequently hear people on HN begging for e.g. "Don't make
               | me deal with ads, let me just pay for it"._
               | 
               | Does it really work like that? I honestly don't know, I
               | haven't tried - because I don't _trust_ it, not after
               | having its advert endlessly shoved in my face.
               | 
               | Would you trust a gangster to leave you alone if you
               | agree to their protection racket? Why should I believe a
               | company that engages in deeply immoral, antisocial
               | activities, when they say that I can be spared from it if
               | only I give them a bit of my money every month?
               | 
               | For as long as uBlock Origin and yt-dlp work, or any of
               | their current and future alternatives work, I will not
               | subscribe to YouTube Premium. I'll happily pay 2x that to
               | uBO, though (if Gorhill was accepting donations), because
               | with respect to YouTube, on top of not having ads, it
               | gives me following extra features:
               | 
               | - _Really_ no ads. Except the ones included by  "content
               | creators" themselves (one of these days I'll install
               | SponsorBlock).
               | 
               | - Less tracking. Does YouTube Premium make Google track
               | you less? Didn't think so.
               | 
               | - Less of the obnoxious UI "improvements". uBO also makes
               | it easy to have some minimal control of my YouTube
               | experience, by means like letting me delete or forever
               | block UI clutter that I personally find annoying.
               | 
               | - Same and more benefits for embedded YouTube videos, as
               | well as the whole web.
               | 
               | Wake me up when Google actually promises to not do user-
               | hostile things in Premium, and when their word is
               | actually worth anything.
        
           | tomjen3 wrote:
           | Doesn't remove sponsored ads, doesn't remove
           | suggested/related videos, doesn't let you chron download to
           | files on a schedule that works for you.
        
           | epiccoleman wrote:
           | I actually do pay for Youtube, and I think for $10/mo, the
           | amount of guitar related content I use to learn and entertain
           | myself is well worth it.
           | 
           | But still, pulling down the stuff you like and escaping the
           | algorithm has a lot of merit.
        
       | whateveracct wrote:
       | Pause screen ads disgust me
        
       | uncletaco wrote:
       | YouTube following in porn's footsteps I see.
        
         | bick_nyers wrote:
         | Advertisers hate him! Here's one weird trick to block ads...
        
       | ericmay wrote:
       | Feels like it's better to be an investor in $GOOG than to be a
       | user...
        
       | Zetice wrote:
       | YouTube's ad platform had a bug in it yesterday that looped the
       | new Little Mermaid ad through most of the 4th quarter of an NBA
       | playoff game, and I haven't seen much from them about it.
       | 
       | Twitter was on fire about it, so I don't think it was just me.
        
         | hqudsi wrote:
         | For me it was that coinbase ad.
        
       | thesuperbigfrog wrote:
       | 'YouTube on connected (smart) televisions is adding 30-second
       | "non-skips." These unskippable ads will appear on YouTube Select
       | content, which is what the company deems to be the top videos.
       | This longer format allows marketers to "use existing assets in
       | front of the most-streamed content."'
       | 
       | 'The second big announcement are ads that appear "when people
       | pause a video." What you're watching will shrink and an
       | advertisement will appear next to that window. In the example
       | provided, we see an "Ad" that's labeled with some text and a QR
       | code. There's a "Dismiss" button at the bottom to presumably
       | return to the normal fullscreen pause screen, or you can just hit
       | play again to resume.'
       | 
       | We are quickly approaching the "drink verification can"-level of
       | ad injection and user hostility:
       | https://i.redd.it/t9hsu8y6cts11.png
       | 
       | Sony wants users to play an "ad game":
       | https://patents.google.com/patent/US8246454B2/en
       | 
       | Google wants you to acknowledge an ad to unpause a video.
        
         | Ajedi32 wrote:
         | I mean, obviously more ads are annoying, but I don't see how
         | this is functionally worse than TV ads. You can't skip those
         | either, and unlike with YouTube there's not even an option to
         | pay to get rid of them.
        
           | out-of-ideas wrote:
           | 1) people use youtube to not have to see TV ads 2) tv ads of
           | today are wildly different that TV ads of years ago; they
           | (ads) are simply getting more aggressive every year 3)
           | electronic DRMs means an AD company knows exactly which
           | microseconds were watched and by whom; many folks do not want
           | to be tracked like that (and more folks simply "dont care"
           | and offer "logic" along the lines "everybody poops, who cares
           | if they know when i go poop", ect
        
             | tssva wrote:
             | > 1) people use youtube to not have to see TV ads
             | 
             | Then the good news is they still can by paying for YouTube
             | Premium. The service has to be paid for somehow and Google
             | gives you two choices, your eyeballs or a subscription.
        
         | wpietri wrote:
         | As a person with a low tolerance for ads, I work hard to avoid
         | them in all contexts. So it's absolutely wild to me what people
         | will put up with. There seems to be some sort of unholy
         | alliance between "number must go up" and "cooking the frog
         | slowly" that means things are going to keep getting worse. I
         | figure there must be a breaking point somewhere, but I would
         | have expected it to come years ago, so I genuinely wonder how
         | bad it can get.
        
         | mkl wrote:
         | Half the time when I pause a video, it's to have a better look
         | at something on the screen. The related videos that pop up on
         | pause are annoying enough, but at least I can close that panel.
        
         | albert_e wrote:
         | > "drink verification can"
         | 
         | This reminds me ...
         | 
         | There was a video ad many many years ago (2004 or older) that
         | showed a future with strict authentication and access controls
         | ... where employee has to "submit a DNA sample to continue"
         | when they log into a workstation.
         | 
         | The ad shows a bald man first running his hand over a
         | completely bald head deviod of any hair, then opening a couple
         | of buttons of his shirt only to find his chest is also
         | completely hairless (presumably already used for previous
         | logins) then he finally sighs and starts to unzip ... ad cuts
         | to black.
         | 
         | I have never been able to locate this again nor recollect what
         | product / service / brand the ad was for. It was probably some
         | cybersecurity or consulting firm.
         | 
         | Anyone here remembers?
        
           | TeMPOraL wrote:
           | Reminds me of a more mundane version in an excellent sci-fi
           | TV series, _Incorporated_ (cancelled for $deity knows why,
           | while lesser series continued). IIRC, it featured login
           | authorization by DNA sample, with a neat-looking circular
           | device that would stick a needle in your finger to draw
           | blood.
           | 
           | Another interesting concept from that show was NDAs being
           | treated quite literally - per the agreement, if you're to
           | quit or get fired, you'll be put in a device that wipes all
           | covered corporate secrets from your memory. The process
           | wasn't perfect, and could result in a total memory wipe,
           | removing all your memories from the employment period.
           | Allegedly. It's not like there are people who remember it
           | happening.
        
             | mnw21cam wrote:
             | The memory-wiping thing was also the premise of _Paycheck_.
        
           | rideontime wrote:
           | I do remember this, why do you ask?
        
             | albert_e wrote:
             | Great! I would like to know which brand or service it was
             | for.
             | 
             | Curious to know what they ridiculed as the absurd future --
             | and how far/close actual biometric security has come in
             | these two decades since.
             | 
             | Sorry it is off-topic, just my curiosity.
        
           | probably_wrong wrote:
           | I doubt it was for a security product, but unfortunately I
           | saw it exactly once and I don't remember what it was about.
           | 
           | I seem to remember that a colleague shows up briefly, also
           | bald. But search engines have been aggressively unhelpful.
           | 
           |  _Edit:_ your comment is now the Google top result for
           | searches on this ad. Congratulations?
        
         | bheadmaster wrote:
         | _Write a small essay on the advantages of capitalism to skip
         | this ad._
         | 
         | The world is really turning into an episode of Black Mirror.
        
           | xg15 wrote:
           | And with LLMs we now would actually have the ability to
           | automatically verify such an essay. The future is gonna be
           | fun ...
        
         | tehbeard wrote:
         | So looking forward to pausing a video on the TV to answer the
         | phone / talk to someone in the room, only for said TV to start
         | blaring an advert at a stupid volume, as I assume the horrible
         | audio level mixing on regular TV will be present here.
        
           | TeMPOraL wrote:
           | Don't you worry. Most (all?) companies in smart TV space are
           | also making their own mobile phones, so of course they'll
           | offer you a special service that mutes the ads when it
           | detects you're close to the TV and are picking up a phone
           | call.
           | 
           | There is no problem adtech creates, that cannot be solved by
           | more invasive telemetry.
        
             | ballenf wrote:
             | There's also the silver lining that eavesdropping on the
             | call would be complicated by ad audio.
        
             | JohnFen wrote:
             | > There is no problem adtech creates, that cannot be solved
             | by more invasive telemetry.
             | 
             | Well, except for the "invasive telemetry", of course.
        
           | whitemary wrote:
           | Exactly. This sounds like Hell.
        
       | vrglvrglvrgl wrote:
       | [dead]
        
       | sourcecodeplz wrote:
       | It was bound to happen.
        
       | pers0n wrote:
       | They need that money to try to invest more into the AI war
        
       | tikkun wrote:
       | If you can afford it, YouTube Premium is well worth it. It's high
       | up on my list of time and annoyance saved vs $ spent.
        
         | mkl wrote:
         | But you have to be logged in. I often pop into an incognito
         | window to watch a video that I don't want YouTube to recommend
         | things related to, which seems to work. YouTube Premium
         | prevents that, right?
        
           | ZeroCool2u wrote:
           | I've found that just removing the video from my watch history
           | after I watch it side steps this issue entirely. Frankly,
           | seems a bit easier than opening a whole incognito window and
           | being forced to watch ads anyways.
        
             | mkl wrote:
             | It's hardly an ordeal to press ctrl-shift-n, or right-click
             | and "Open link in incognito window". There are no ads with
             | uBlock Origin allowed in incognito windows. There is no
             | need to worry about manually maintaining watch history
             | either.
        
               | ZeroCool2u wrote:
               | Fair point, but I'm already paying for YT Premium and on
               | mobile switching to an Incognito tab would be a lot more
               | work. I tend to watch a lot more YT content on mobile
               | like during my commute on the ferry. On desktop
               | definitely agree though!
        
           | Pet_Ant wrote:
           | Turn off YouTube history tracking. Then subscribe a lot to
           | content you like. Then ignore the front page, and just scroll
           | your subscriptions. The algorithm is really just candy, you
           | are much better just curating your subscription list. You
           | will get recommendations from end the end of videos.
        
           | [deleted]
        
         | tourmalinetaco wrote:
         | And if you can't/don't want to give YT anything but scraps, a
         | VPN set to Turkey does wonders.
        
         | RhodesianHunter wrote:
         | That just feels like rewarding bad behavior to me.
        
           | adictator wrote:
           | You got to pay somewhere - either for the premium or for the
           | ads. Nothing is really free in this world.
        
           | nickthegreek wrote:
           | How? TV has Ads, and then you pay for Cable and you still get
           | ads. This removes all youtube provided ads.
        
             | TeMPOraL wrote:
             | > _TV has Ads, and then you pay for Cable and you still get
             | ads._
             | 
             | Yup, and Cable was the YouTube Premium of TV back in the
             | day. Advertising is cancer - it slowly consumes every
             | communication medium it touches.
             | 
             | Remember: by paying to remove ads, you self-identify as
             | someone who has disposable income and is willing to spend
             | it, making you the _prime_ target for advertisers. This
             | money isn 't going to be left on the table to waste
             | forever.
        
             | rchaud wrote:
             | You pay for cable to get cable channels. It was never
             | offered as an ad-free option.
        
             | rblatz wrote:
             | Who is paying for cable???
        
               | nickthegreek wrote:
               | in 2021, 56% of Americans.
        
         | whalesalad wrote:
         | It's well worth it. Unfortunately it's also increased my binge
         | YouTube consumption but I haven't seen an ad in years and it's
         | so refreshing.
        
         | glitcher wrote:
         | And it seems they're making every effort to drive you crazy if
         | you don't subscribe to premium.
         | 
         | Hulu is doing something similar using crazy loud ads on their
         | non-premium subscription. Searching their support forums for
         | "ads too loud" brings up threads going back multiple years. I
         | thought this practice was illegal, but perhaps there is a
         | loophole when it comes to streaming content?
        
           | tourmalinetaco wrote:
           | Even if it is (I'm not sure), good luck getting regulators to
           | do anything.
        
           | rchaud wrote:
           | Spotify mastered this a decade ago. They could detect when
           | your PC volume was muted during an ad. They'd pause the ad
           | and resume it once the mute was turned off.
        
         | kldavis4 wrote:
         | I totally agree. Over time it has became one of our family's
         | most consistently used streaming services. Seeing this actually
         | reminded me that we were using premium (I had forgotten about
         | the free option). The subscription also includes Youtube Music
         | (which is a passable replacement for Spotify).
        
         | throwaway675309 wrote:
         | I like to have Long plays of old retro video games playing on
         | my TV in the background while I work, almost like a fancier
         | screensaver, so YouTube premium has been a godsend.
         | 
         | There's a hell of a lot of money it takes to maintain a content
         | hosting infrastructure as massive as YouTube, so I always shake
         | my head when people naively expect they should get something
         | like that for completely free.
        
       | hdlothia wrote:
       | Fine by me, and we should bring commercials back to regular tv
       | too. I enjoyed the golden age of streaming as much as anyone
       | else, but I always wondered how streamers were able to replace
       | the huge sums of money from advertisements with just subscription
       | money. Turns out they can't? We'll see, but I don't find
       | advertisements to be as much of a plague as the rest of my
       | generation.
        
       | out-of-ideas wrote:
       | am i the only one worried that this will be one step closer for
       | youtube to fight against yt-dlp and others, with a means to say
       | it is circumnavigating more of their stuff?
        
       | ipython wrote:
       | Glad I kept my 10+ year old TiVo equipment around. Sounds like
       | time to switch back to "old school" cable tv.
        
         | lotsofpulp wrote:
         | Sounds like a lot of work to avoid paying $12 per month and
         | getting a much inferior quantity and quality of service.
        
           | rchaud wrote:
           | It's 20% less inefficient than it was when YT Premium was
           | $9.99. It'll be paying for itself in a couple of years.
        
         | the_third_wave wrote:
         | Nah, time to move on to a single board computer running Kodi or
         | Jellyfin, time to access YouTube only through a proxy like
         | Invidious, time to become self-sufficient.
        
         | dogleash wrote:
         | You can homebrew a modern replacement with Plex, HDHomeRun
         | Prime and a cablecard.
         | 
         | I did that for a few years until I realized I wasn't really
         | watching TV.
        
         | gspencley wrote:
         | I bought a "tiny PC", installed Kubuntu on it, bought a USB
         | remote control and used KDE's insane configurability to set it
         | up to look and feel like a TV OS in order to turn my "smart" TV
         | into a "dumb" one. One where I can watch YouTube in a full-
         | screened web browser with an ad blocker installed.
        
           | Jochim wrote:
           | A potential alternative for those with AndroidTV devices is
           | sideloading SmartTubeNext[0].
           | 
           | I've been using it on my nVidia Shield for a while now. No
           | ads, a lot of UI customisation, and Sponsorblock is
           | integrated as well.
           | 
           | [0] https://github.com/yuliskov/SmartTubeNext
        
             | bentcorner wrote:
             | This app also works on Fire TVs. The Fire TV UI is kind of
             | a dumpster fire but installing and using SmartTubeNext on
             | them is pretty easy.
        
           | wisam wrote:
           | That's interesting.
           | 
           | Would you share the details of the hardware setup (MiniPC,
           | USB remote control) and screenshots of your configured
           | KDE/Plasma desktop?
        
           | czx4f4bd wrote:
           | Yeah, I plugged a NUC into my TV, installed Pop OS on it, and
           | got a Pepper Jobs USB gyro-remote to control it, and it
           | instantly upgraded my living room.
           | 
           | I previously used my PS4 for watching everything, but having
           | a full desktop OS is just way better: I can browse the web on
           | my TV, control it remotely with my laptop's keyboard and
           | mouse using Barrier, open multiple live feeds in picture-in-
           | picture mode, play music in the background of whatever I'm
           | watching, etc. Also, when I'm watching sports and they go to
           | a side-by-side commercial break, I use the zoom accessibility
           | feature to zoom in on the tiny live feed so I can watch that
           | full screen without seeing any ads haha.
           | 
           | I'd be curious to know more about how you configured KDE. I
           | run a pretty vanilla Pop OS setup right now, which is more
           | usable than I expected with my USB remote, but I've been
           | meaning to explore how to set up something more "smart
           | TV"-like that's a bit easier to navigate. My initial thought
           | was to write a browser extension or a custom app with an
           | embedded browser, but that feels like a bit too much work for
           | something that's supposed to be a leisure/entertainment
           | setup.
        
       | bsaul wrote:
       | It's going to be funny to see if the rest of the world adapts to
       | the stupid amount of ads beeing shown on american TV, now that
       | youtube seems to embrace that road (.)
       | 
       | My guess is they won't, and youtube will collapse. But it may
       | take some time..
       | 
       | (.) I vividly remember my first attempt at watching a movie on
       | public tv in the US, 20 years ago. The movie was cut because
       | there was so many ads that the total length of the movie would
       | have occupied the whole afternoon. so they simply removed random
       | scenes, and as a result, the story didn't make any sense at all.
        
         | tourmalinetaco wrote:
         | They even speed up TV shows to fit more ads in. And to think
         | the whole point of paying for cable was initially to remove the
         | need for ads.
        
         | lotsofpulp wrote:
         | I expect Youtube to thrive and grab some of the revenue that
         | cable/satellite TV and other companies in the media delivery
         | chain used to.
         | 
         | Various pricing tiers would segment the customers based on
         | their ability and willingness to pay. Pay $100 per month to
         | avoid all ads, pay $50 for some ads, pay $0 for all ads. And
         | then throw in family/individual discounts and music, or Google
         | Drive/Gmail bundles, etc.
        
           | TeMPOraL wrote:
           | And couple years down the road, when they hit diminishing
           | returns on subscriptions again, that $100 per month is going
           | to start showing ads too.
           | 
           | Once advertising is on the table, there is no stopping.
        
       | add-sub-mul-div wrote:
       | Cable style commercials are ideal for me, out of all the possible
       | choices. I have full control over the DVR video stream, nothing
       | is unskippable.
       | 
       | Streaming technology had to be temporarily superior in order to
       | win adoption, but now that it's mature it will only evolve in the
       | direction of taking away control and privacy from viewers.
       | 
       | And if I'm watching live and can't skip ads, I prefer a full
       | 3-minute break at a predictable cadence to more random and
       | frequent 10-30 second interruptions. I have time to get up and do
       | something, or else mute and browse on my phone for a few minutes.
        
         | likeclockwork wrote:
         | 1. Build goodwill
         | 
         | 2. Destroy competitors
         | 
         | 3. Degrade service in pursuit of maximum profit
         | 
         | Is anyone else starting to feel cynical? I feel like anything
         | good today is just portending a tomorrow even worse than
         | yesterday.
        
           | api_or_ipa wrote:
           | Embrace, extend, extinguish. A tale as old as any in
           | computing (and more broadly, many other product areas)
        
           | JohnFen wrote:
           | > I feel like anything good today is just portending a
           | tomorrow even worse than yesterday.
           | 
           | Everything has a lifespan, without exception. The only
           | variable is how long that lifespan is. That's just how things
           | work.
        
         | JohnFen wrote:
         | > Cable style commercials are ideal for me
         | 
         | Those commercials are why I stopped watching cable, and why I
         | stopped watching broadcast TV, in the first place.
        
         | comprev wrote:
         | Maybe research has shown the adverts get less engagement with
         | longer, more predictable scheduling. Technology these days
         | makes it relatively easy.
         | 
         | Most people won't bother getting up for the shorter adverts -
         | so whilst on mute - the advert will get your attention
         | visually.
         | 
         | Win-win in the eyes of the advertiser.
        
           | add-sub-mul-div wrote:
           | Yeah I take it for granted they wouldn't be doing this if
           | they didn't know it was effective at extracting more
           | attention and value from viewers.
        
       | colpabar wrote:
       | If they ever lock down the ability to use your own machine with
       | your own media through an HDMI port and ignore all the "smart"
       | features I'm going to riot.
        
       | butterfi wrote:
       | My Home button always works. Frankly, there's so much content
       | that I just move on if the service pisses me off.
        
       | superchroma wrote:
       | Well I guess we're in the worst timeline where Susan Wojcieki's
       | hand-trained goon somehow manages to have worse ideas about how
       | to run youtube than she did.
        
       | johnwalkr wrote:
       | I don't mind unskippable ads so much when I am watching a 10
       | minutes video. But a lot of information these days is mostly on
       | youtube as opposed to text content. For example, how to change an
       | obscure setting in windows or how to replace an alternator. But
       | these videos also usually have a lot of background fluff. It's
       | infuriating to skip back and forth to find the one relevant bit
       | of info. If it takes 3 attempts to find the right timestamp,
       | that's potentially up to 3 skippable ads and 3 unskippable ads
       | before you get there.
       | 
       | Ironically videos with misinformation get demonetized and you can
       | consume those much more conveniently.
        
       | deafpolygon wrote:
       | This is user hostility on purpose- Google knows it's not what
       | people want, but they need something to strong-arm them into
       | picking up YT Premium. What better way than to provide a feature
       | their advertiser want, and a way to push YT Premium?
        
       | [deleted]
        
       ___________________________________________________________________
       (page generated 2023-05-18 23:02 UTC)