[HN Gopher] What does a leaked Google memo reveal about the futu...
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       What does a leaked Google memo reveal about the future of AI?
        
       Author : Brajeshwar
       Score  : 85 points
       Date   : 2023-05-14 08:56 UTC (14 hours ago)
        
 (HTM) web link (www.economist.com)
 (TXT) w3m dump (www.economist.com)
        
       | [deleted]
        
       | gumby wrote:
       | Was it leaked or "leaked"?
       | 
       | Google has a good, two part strategy available.
       | 
       | First is to neutralize the threat: support the open source
       | efforts covertly and/or overtly, as those efforts undercut the
       | revenue of OpenAI and other potential competitors for the base
       | technology. This is what they did with Android: at a minimum all
       | they had to do was ensure that Apple did not become a monopoly,
       | which they accomplished (the secondary effect was to cut the
       | underbrush of any other competitors). A name for this is to
       | "commoditize your competition".
       | 
       | The second half is to use their internal experience with LLMs and
       | their other ecosystem to use supercharge their strengths. Side
       | inventions can either be expanded in the hope of a (desperately
       | needed, unrelated to LLMs) new revenue stream or given away to
       | starve potential new entrants.
       | 
       | The big guys have good experience in weaponizing open source. But
       | google has become flabby and seemingly lost any culture of
       | execution so I don't know if they can pull it off. But the path
       | is there.
        
         | [deleted]
        
         | sitkack wrote:
         | The doc is too short and not puffy to be a normal google doc.
         | There is a high likelihood this was placed to proactively shake
         | off any regulation or scruitiny while they get the deck chairs
         | in order.
         | 
         | They might _not_ appear to have a moat, but they definitely
         | have an advantage that they can keep for 5+ years. They also
         | have a  "copy of the internet" that no one else does.
        
           | akiselev wrote:
           | What are the chances that their copy is more useful than
           | CommonCrawl? It's been the target of SEO for decades - are
           | they even capable of separating the good content from the
           | crap anymore?
           | 
           | Google may already be terminal
        
             | chaxor wrote:
             | Their data may not be that much better; however Deepmind is
             | still one of the best institutions that study AI
             | fundamentals. OpenAI works hard and focused towards
             | products, but the academic research is far better from
             | Deepmind. So since Google hasn't been trying to put any AI
             | into products really at all for the past 10 years, they're
             | going to have to push a little bit to make the public
             | facing interfaces and put polish on things, but the
             | underlying models they have made are far better than OpenAI
             | (just not the ones made publicly accessible to anyone).
        
               | visarga wrote:
               | They have no model on par with GPT-4.
        
             | sitkack wrote:
             | Data pollution isn't the problem it is made out to be. You
             | can even use a model trained on garbage data to relabel the
             | original set and retrain.
             | 
             | Google of all companies is sitting on exaflops of TPU
             | capacity, they can retrain models larger than anyone else,
             | faster than anyone else.
        
               | visarga wrote:
               | I agree, but it would probably require to use LLMs to
               | filter or augment the raw text. They can afford it.
        
           | UncleMeat wrote:
           | > The doc is too short and not puffy to be a normal google
           | doc.
           | 
           | Loads of internal position papers read exactly like this. _I
           | 've_ written docs that write like this.
        
       | [deleted]
        
       | mdp2021 wrote:
       | > _AI burst into the public consciousness with the launch in late
       | 2022_
       | 
       | Because 70 years of named work based on centuries of interest and
       | efforts can remain unseen if one really tries. /R
       | 
       | > _But easier access to AI also means bad actors will be able to
       | fine-tune systems for nefarious purposes, such as generating
       | disinformation. It means Western attempts to prevent hostile
       | regimes from gaining access to powerful AI technology will fail.
       | And it makes AI harder to regulate, because the genie is out of
       | the bottle_
       | 
       | And the fact that after centuries of steep increase of technical
       | possibilities in spite of low spiritual growth, with clear
       | consequences every time met with bewilderment - you know, e.g.,
       | WWI and the surprise (historically noted) post-facto after the
       | heightened possible devastation -, should not suggest that what
       | are to be tackled are the root issues? The <<genie is out of the
       | bottle>> at least after the industrial revolution.
        
         | sitkack wrote:
         | You are just starting a flame war.
        
         | scrollaway wrote:
         | > _Because 70 years of named work based on centuries of
         | interest and efforts can remain unseen if one really tries._
         | 
         | You're really trying to be uncharitable eh?
         | 
         | We've been talking about time travel for millennia. But I can
         | guarantee you that if tomorrow we figure out a way for most
         | people to actually reliably perform it and play with it, it
         | will be defined as "bursting into the public consciousness".
        
           | SoftTalker wrote:
           | And it would be, no normal person (i.e. the public) thinks
           | about time travel in any regular, meaningful way.
        
           | AnonymousPlanet wrote:
           | I must have overlooked all those conferences on time travel
           | that are on the same level as, e.g., AAAI.
           | 
           | But yes, public perception is a different thing. Most people
           | are totally baffled when I tell them that the first spam
           | email was sent in 1978, because for a lot of people the
           | internet (and with it email) popped into existence somewhere
           | around 2004.
        
             | medoc wrote:
             | Not to nitpick but this would rather be around 199x when
             | AOL joined the Internet.
        
               | AnonymousPlanet wrote:
               | Oh, it's a different time for any group of people you
               | ask. For some it was AOL, for others the media coverage
               | that picked up around 1995/1996. And some were late to
               | the game and only noticed when every one around them got
               | DSL in the early 2000's. I kind of picked 2004 at random.
               | It represents a (sadly rather sizeable) group of people
               | in rural areas who neither got DSL nor internet over
               | cable before that time and therefore just didn't pay
               | attention.
        
           | edgyquant wrote:
           | But we had a presidential candidate run on fears of AI in
           | 2020, so that poster has a real point.
        
           | mdp2021 wrote:
           | > _time travel_
           | 
           | Really not the same. Time travel is hardly achievable and has
           | a crisp goal. Artificial Intelligence, on the contrary, has
           | been producing results since the start, and there are (there
           | have been) entire businesses based on it.
           | 
           | > _uncharitable_
           | 
           | I was being <<uncharitable>> in front of the depiction of
           | "masses discovering with surprise things that would have been
           | noted by exploitation of the information available (and never
           | had been as available as it is today)", also because on
           | practical terms I find this unawareness of the world socially
           | dangerous.
        
       | siliconc0w wrote:
       | On the low end, google can sprinkle in well integrated cost-
       | optimized 'pretty good' LLMs into all their products which
       | already have billions of DAU. It's hard for OpenAI to compete
       | here, their models have to be significantly better to encourage
       | people to copy and paste into ChatGPT and yet still cost
       | effective. The high end is more interesting in that I'm not sure
       | Google has a response to Gpt4. Specialized Palm2 models are
       | allegedly SOTA in certain verticals but they're not generally
       | available so it's hard to say. It's possible Google could offer a
       | beefy model to Google One subscribers or something but they seem
       | to be focused on the low end for now at least in the B2C arena
       | with specialized models for B2B. I honestly don't think OSS is a
       | big factor business-wise but it's nice to see and certainly
       | enables more participation in the ecosystem.
        
         | chaxor wrote:
         | This idea that ChatGPT is better than the models that Google
         | has is false; but I understand the perception. Deepmind has far
         | better models than OpenAI, and the models OpenAI have made are
         | based on the research done at Deepmind. For example, ChatGPT
         | was not the first model trained by RLHF - that was Sparrow by
         | Deepmind. The difference is that Google has been very
         | disinterested in making products out of these systems, and
         | didn't spend any effort to make them publicly accessible.
         | 
         | Deepmind is still the leader in AI, and they have much better
         | models - it's just going to take a while for people who don't
         | study ML to realize this because Google hasn't released any of
         | their good models for public use yet (and yeah, I'm not
         | counting Bard, etc because the real model was probably put
         | together by one guy in an afternoon at Google, and the rest of
         | the time working was marketing).
        
         | visarga wrote:
         | > I honestly don't think OSS is a big factor business-wise
         | 
         | Lots of companies are evaluating fine-tuning strategies for
         | <60B LLMs. Such models can be efficient, private, cheaper and
         | adapted to the use case. They may not be generalists like
         | GPT-4, but you need them for scaling up usage on high volume
         | calls on the same task if you don't want to have to pay a
         | fortune to OpenAI, or for processing confidential information
         | such as in medical, B2B and other cases. Not to mention the
         | fear that OpenAI might snoop on their private data and use it
         | in their corpus.
        
       | janalsncm wrote:
       | I don't know. If you define "AI" as having a great chatbot then
       | probably no company has a moat anymore. But there are a lot more
       | types of tasks which have nothing to do with that. Robotics, for
       | one. Self-driving cars is another example. "AI" in the abstract
       | is a meaninglessly vague concept but for all intents and purposes
       | Google still has advantages over others in important areas.
       | 
       | Their perpetual disadvantage of course is comically poor product
       | vision, which puts any of their actual advantages in jeopardy.
        
         | CharlesW wrote:
         | > _But there are a lot more types of tasks which have nothing
         | to do with that._
         | 
         | I've found the Gartner AI Hype Cycle to be a useful tool for
         | making this point with people who are under the impression that
         | "AI" is mostly generative AI, and LLMs specifically:
         | https://www.gartner.com/en/articles/what-s-new-in-artificial...
         | 
         | In particular, the chart conveys this really quickly.
        
       | Animats wrote:
       | Wasn't this note from someone at Google discussed on HN last
       | week, before The Economist picked it up?
       | 
       | It is a huge issue for Google. Not because they're behind, but
       | because chat engines don't seem to map well to an ad-supported
       | model. Unless they talk like the Youtubers who start with "But
       | first, let me tell you about our sponsor, FBX Crypto".
       | 
       | They do map well to a surveillance model. That's already getting
       | regulator attention. Look what happened to TikTok, which is
       | really good at focusing on a user's interests. Chat engines focus
       | like that. They have to, to work well.
        
         | flutas wrote:
         | Yep.
         | 
         | Related:
         | 
         | Google "We have no moat, and neither does OpenAI" -
         | https://news.ycombinator.com/item?id=35813322 (May 2023)
        
       | warrenmiller wrote:
       | https://archive.is/pK4nv
        
       | UncleMeat wrote:
       | All the presentation of this has been weird.
       | 
       | "Leaked Google memo" is true in a sense, but the doc was written
       | by one person who isn't the primary leading force within relevant
       | orgs at Google. The headline is more accurately described as
       | "what does the opinion of one Googler reveal..."
        
         | FooBarBizBazz wrote:
         | "Leaks" can be press releases. "Oops, you weren't supposed to
         | see that" can make the message seem more credible. Is this
         | Google preemptively fending off accusations of monopoly in an
         | important space?
         | 
         | On the other hand, if Google is perceived as weak, then its
         | share price will be negatively affected. So maybe not.
         | 
         | Maybe it's just what some guy wrote.
         | 
         | But then how did the leak happen? _Somebody_ chose to publicize
         | this particular bit of text. Why?
        
           | UncleMeat wrote:
           | > "Leaks" can be press releases.
           | 
           | It'd be weird not to integrate the comments first if this was
           | being done by PR.
           | 
           | > But then how did the leak happen?
           | 
           | Somebody thought the doc was interesting and shared it with a
           | news outlet.
           | 
           | I've read 100+ docs that read like this. Some sort of
           | position paper designed to spark discussion, much of which
           | happens in the comments alongside the doc. All of them are
           | just the opinion of a person, not the company.
        
             | mrtranscendence wrote:
             | Well, how do you tell the difference between a truly leaked
             | internal document that reflects the opinion of one person,
             | and a "leaked" document that just so happens to put forth a
             | position that's beneficial to Google given its current
             | standing in the LLM space? I think some skepticism is
             | healthy here, as long as we understand that no one knows
             | for sure.
        
               | UncleMeat wrote:
               | In this case, the trick is to look at the document
               | internally and see the comment history.
        
         | startupsfail wrote:
         | Does it matter what is the origin of that opinion? As long as
         | it is a good insight into the situation and accurately reflects
         | the state of affairs, it shouldn't matter, right?
         | 
         | And as to not being the leader at Google, this hardly matters.
         | Being politically adept and leadership skills don't necessarily
         | correlate with having better feel and insights into the future
         | technology.
         | 
         | And not being the leader reduces filters, doesn't have a pull
         | of a contract to protect specific people you lead and your own
         | project, etc.
         | 
         | It'd be better to hear that from a founder, for certain, but a
         | honest opinion of a well seasoned engineer often enough is a
         | better reflection of the reality, than an official statement by
         | a "leading force".
        
           | oh_sigh wrote:
           | Was any previously unknown info about Google leaked in the
           | memo, that only an insider could know? If not, then why does
           | it even matter that a googler wrote it? If "Anonymous" wrote
           | the doc and uploaded it to pastebin, would you lend it the
           | same credence you are to this doc?
        
           | MrScruff wrote:
           | It matters because the memo as being portrayed as 'the
           | opinion of Google' by websites looking for clicks.
           | 
           | The opinion is as relevant or not as any opinion expressed on
           | Hacker News, the fact that the person who expressed it works
           | for Google is irrelevant.
        
             | startupsfail wrote:
             | Well, there a honest opinion of an unbiased engineer,
             | ideally a researcher who was trained to filter his own
             | biases, from the inside of the organization , speaking
             | honesty is likely the best approximation that you can get
             | for "an opinion of Google".
             | 
             | It is important that the engineer is an insider, as from
             | outside of Google access to its internal knowledge is
             | limited.
        
               | skybrian wrote:
               | Googlers are no more unbiased than someone who gets a job
               | somewhere else. Getting a job at Google might affect your
               | opinions somewhat when you see what people are doing, but
               | there is no special training in being unbiased.
               | 
               | Also, the document we're discussing was not written as a
               | serious research paper. It's a more like one of Steve
               | Yegge's rants, written to be provocative.
               | 
               | When something Yegge wrote while at Google leaked, people
               | knew who he was, so it was interpreted as "here's what
               | Yegge thinks." It's the same in this case, but it's
               | someone else who isn't famous.
        
               | mattlondon wrote:
               | > but there is no special training in being unbiased
               | 
               | Citation needed! ;-)
        
               | skybrian wrote:
               | Well, I didn't get any training like that when I worked
               | there, but it was a long time ago and I don't know what
               | they're teaching Nooglers these days.
               | 
               | I suppose you might be referring to diversity training,
               | but it's not the same thing.
        
           | ninth_ant wrote:
           | It does matter, because Google is an important actor in this
           | "industry".
           | 
           | Even if it doesn't represent a monolithic "googles thoughts
           | on AI" it is interesting and newsworthy to consider how at
           | least some folks who work at Google think about the recent
           | developments.
           | 
           | If Google goes on a AI-everything spree and forces it
           | awkwardly into all their products a la Google+ -- this may
           | indicate how and where AI will be useful to people (or not).
        
           | UncleMeat wrote:
           | Google has nearly 200,000 employees. Almost every possible
           | opinion is held by somebody within the company.
           | 
           | Imagine this was written by Blake Lemoine, who believed that
           | one of the earlier models was sentient. Would it be
           | reasonable to present this as a company-wide belief?
        
           | fauigerzigerk wrote:
           | _> Does it matter what is the origin of that opinion? As long
           | as it is a good insight into the situation and accurately
           | reflects the state of affairs, it shouldn't matter, right?_
           | 
           | It does matter a great deal whether a particular opinion is
           | held by someone with the power to act on it or by someone who
           | can only try to influence those who can act on it.
        
         | dehrmann wrote:
         | At the same time, I'm not sure I'd give any more weight to
         | something written by "leading forces within relevant orgs" when
         | these are the same people who missed ChatGPT and are playing
         | catch-up.
        
         | reillyduncN wrote:
         | [dead]
        
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