[HN Gopher] Show HN: Marketing software for solopreneurs who don...
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Show HN: Marketing software for solopreneurs who don't like
marketing
Hey folks, I made 2Quiet2Market for busy solopreneurs who are "too
quiet to market" what they build. I've been building this since
September 2022 because I am a software dev who likes to talk
factually but doesn't enjoy to "pound the drum" and "toot the horn"
to market my stuff. On the other hand, if I don't market my stuff,
people won't know about it and won't buy it. Bummer. So what did I
do to make life better for quiet or factual people like me who like
to build stuff and want to make money with it? I made a web-based
app that helps you create your own habit for marketing. When people
have a habit, they are more likely to do what needs to be done
(marketing in this case). The free plan of my SaaS contains these
tools: * Positioning blackboard * Story Composer * Experiment
Designer Positioning blackboards provide you with Lego-like
building blocks to make your product look awesome and desirable.
They clarify your marketing until you reach a story you want to
tell that will make your customer buy. Story Composer helps you
create those stories step-by-step, and Experiment Designer lets you
plan which stories to tell on which marketing channels, with a
recipe on how to execute each marketing experiment. Already with
the Free plan, you can create your specific marketing playbook and
turn it into a habit. The Free plan allows you to have 1 project
with 2 blackboards, and an "invite" feature to have a friend look
at your stuff. There are two paid plans as well: - the Pro plan
offers unlimited projects and blackboards, as well as an
integration with the Todoist.com task management system. It
automatically turns experiments into to-dos to get them done. And:
The Pro plan also allows you to edit other people's stuff if they
invite you to do so. - the Advanced plan adds GPT to spice up the
factual marketing copy from Story Composer, in order to make it
more engaging for your audience. Have fun, please try it out, and
tell me whether you can use it to market your own stuff to the
world. It comes with interactive demos on its dashboard, and with
comprehensive docs at https://2quiet2market.com/docs/ Cheers,
Matthias
Author : bohlenlabs
Score : 19 points
Date : 2023-05-10 16:40 UTC (6 hours ago)
(HTM) web link (2quiet2market.com)
(TXT) w3m dump (2quiet2market.com)
| gumby wrote:
| I love the idea of "marketing for introverted nerds" (though your
| title is better). I am meeting a friend this afternoon who could
| use this tool so of course I will mention it!
| bohlenlabs wrote:
| Cool, thanks for your encouraging words, gumby! I hope your
| friend will have much success with it. Should any assistance be
| needed, make sure you join the online community for
| 2quiet2market.
| esafak wrote:
| I like it too; it seems to be an untapped niche. And it opens
| the path to solopreneurs, founders, and startups without a
| marketer.
| jaggs wrote:
| Nice idea. But desperately needs AI to do the heavy lifting. What
| is a message? What is its purpose? What about crucial
| differentiators, USPs, positioning, 4 Ps, ADA, funnel stages,
| inbound vs outbound, tactics, KPIs and a host of other really
| important stuff?
| mrieck wrote:
| I agree it needs AI, but I was thinking it could be kept
| simple. You put features, ideal customers and the benefits on a
| board, then AI devises copy/messaging you could put in
| different places (on a landing page, in a social media post, or
| even generate memes?). It lists websites where to post that
| have your ideal user. It offers suggestions of what standalone
| tools you might be able to break off into one-off pages to do
| "engineering as marketing".
|
| Since it's marketing for devs who hate marketing (I'm one of
| those) I think if you get too deep into marketing best practice
| it would be tedious/boring. Just give small actionable things
| you can do given the data you input about the product. That
| would be useful. Problem for me is I know what I _should_ be
| doing, but I 'd rather just code the product. So it's a hard
| problem to solve.
| jaggs wrote:
| Totally agree with making the AI do the hard work. The AI
| should be able to deliver the whole marketing process with
| one button press.
| bohlenlabs wrote:
| Wow, thanks for those cool ideas, mrieck! I already added AI
| to spice up the copy that the user enters (it's part of the
| Advanced plan), but your other ideas go way beyond that,
| thanks! Indeed, the AI could suggest what to do.
|
| Regarding your 2nd paragraph: Yes, the true problem is not
| marketing itself with all its practices. The real problem is
| to make the user get into a habit and do it consistently. To
| help the user make it happen, I intend to add some kind of
| gamification and rewards. I was thinking about making it
| similar to those fitness apps that help the user eat less and
| exercise more.
|
| In this case, the message would be "build less, market more".
| bohlenlabs wrote:
| Hey, jaggs, thanks for your feedback as well! Of course, the
| things you mention are all super important, but I thought they
| might confuse someone who does not have experience in
| marketing.
|
| But on the other hand, I could add them as further building
| blocks for marketing, so that the user can stitch them together
| to form their own playbook. As long as everything feels easy
| and like a game, I think this could work.
|
| So, thanks again for your suggestions!
| jaggs wrote:
| Yeah sorry, I didn't mean to come across as being snarky.
| It's just a great idea, but to do it justice, I believe
| (rightly or wrongly) that you need to make it brain dead
| simple for users who hate marketing. It's the same way that I
| would demand that a no-code app maker be brain dead. I don't
| want to get my hands dirty, and neither should a marketing
| averse user.
|
| So give them template buttons for different marketing tasks.
| 1. Create messaging. 2. Create branding. 3. Create market
| positioning. etc.
|
| The user presses a button, enters in product, target market,
| budget, competitors, or whatever, and a GPT works out the
| rest for you. AutoGPT and AgentGPT show what can be done
| nowadays, and so this is a natural vertical extension of
| those tools.
|
| In your demo, most people wouldn't really understand a
| persona, or how to craft features, benefits etc. Nor should
| they, that's what your tool is for surely?
|
| Again, really like the idea, but not sure the implementation
| will deliver the kind of results you're looking for.
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