[HN Gopher] The AI PR Industrial Complex
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       The AI PR Industrial Complex
        
       Author : tim_sw
       Score  : 72 points
       Date   : 2023-05-05 14:10 UTC (8 hours ago)
        
 (HTM) web link (www.bigtechnology.com)
 (TXT) w3m dump (www.bigtechnology.com)
        
       | dade_ wrote:
       | 'Take IBM, for example. Just this week its CEO Arvind Krishna
       | said his company would pause hiring for back-office roles that AI
       | might replace, suggesting AI could take over as many as 7,800
       | positions.'
       | 
       | In 10 years, IBM has gone from announcing curing cancer with AI
       | to announcing the elimination of some roles with AI. I can't wait
       | for what they announce in another 10 years!
        
         | [deleted]
        
       | Animats wrote:
       | Although, because LLMs actually work, the companies that are
       | doing it are getting the attention, not the ones just blithering
       | about it.
       | 
       | Unlike the metaverse and crypto.
        
         | nullsense wrote:
         | When I played around with VR and crypto I remember thinking
         | "this is cool!".
         | 
         | When I play around with things like GPT-4, and LLaVA i think
         | "this is insane".
        
       | bertman wrote:
       | [flagged]
        
         | kantrowitz wrote:
         | Solid summary!
        
           | slowmovintarget wrote:
           | Why was this flagged? I see two direct responses of "good
           | summary." Was it political? Offensive somehow?
        
             | the_only_law wrote:
             | There's a negative reaction to chatgpt generated comments.
             | Personally I understand it somewhat as there seems to be a
             | number of bots running around making useless comments on a
             | site that's always prided itself on being better than
             | everyone else. I don't really mind these sort of summary
             | type comments, but I suppose enough people do.
        
             | newswasboring wrote:
             | People don't like ChatGPT summaries. It's not authentic
             | enough for them. I tried it once, had the exact same
             | experience.
        
         | zug_zug wrote:
         | Good summary.
         | 
         | Just not clear what the point is -- I mean aren't all these
         | points obvious to everybody? Nobody actually thought IBM was
         | doing layoffs because AI, or that politicians have any
         | understanding of AI. Just seems like venting.
        
           | bertman wrote:
           | >I mean aren't all these points obvious to everybody?
           | 
           | Pretty much, yeah. Ironically, this makes rants like OP part
           | of the AI PR Industrial Complex.
        
           | uoaei wrote:
           | You are in a tiny bubble full of smart people if you think
           | this was obvious to anyone, relatively speaking.
        
             | AuBon320 wrote:
             | [dead]
        
       | horeszko wrote:
       | In the last 2 years I've seen companies go from hyping
       | cryptocurrencies to metaverse and now to AI. And each time they
       | announce it as if it's the be all end all and they're going all
       | in with the new tech and it will change everything.
       | 
       | I can't help but sense the desperation the 3rd time around, I
       | think a lot of these companies get swept up in the hype because
       | they don't really have a sense of where they are going.
       | 
       | It's like the growth has ran out or something.
        
         | uoaei wrote:
         | Techno-optimism tells us "everything will be fixed with this
         | _new_ , _disruptive_ approach! "
         | 
         | Meanwhile, the solutions to our problems today basically mirror
         | the ones we've been using for centuries.
         | 
         | It's like in the face of all this insane tech profit people
         | decided that it's better to be impatient and extractive rather
         | than patient and foundational. You see it in all the ventures
         | going "I started a startup for the express purpose of
         | justifying its sale to someone much larger". When it ends up
         | being a relatively pointless innovation whose sole purpose is
         | to be a VC money sponge.
        
           | jabradoodle wrote:
           | > Meanwhile, the solutions to our problems today basically
           | mirror the ones we've been using for centuries.
           | 
           | What exactly does this mean?
        
             | uoaei wrote:
             | You don't need an automated energy hog HVAC system when
             | passive cooling and good insulation have been successfully
             | used for millenia. You don't need an automated vertical
             | hydroponic warehouse or huge expensive carbon-sucking fans
             | when simple land management strategies result in healthy
             | productive topsoils that are strong carbon sinks. These are
             | microcosmic examples of a macrocosmic concern.
             | 
             | In general, successful technologies of the past, up until
             | about the time we started converting fossil fuels to energy
             | at industrial scales, were about _decreasing_ human energy
             | requirements by taking advantage of existing and mostly
             | passive physical phenomena. Then a precise notion of
             | "capital" came into focus and less than 100 years later the
             | profit motive demanded extractivist methods of
             | unconstrained "growth". This approach ends up re-
             | calibrating the accounting qua "efficiency" from energetic
             | to monetary, which introduced significant disconnects
             | between what can be called "sustainable" growth in the
             | physical vs fiscal contexts.
        
         | rcme wrote:
         | Yes, it does feel like growth across the sector has diminished.
         | Especially for VCs, there's very few 1000x opportunities left.
        
         | CuriouslyC wrote:
         | Any time there is a gold rush there are a lot of scammers that
         | will try and prey on people with gold fever. ChatGPT,
         | Midjourney and Copilot already see a ton of use though, and
         | they're the first real "AI" products, so I think it's already
         | proven not to be vaporware.
        
           | mepian wrote:
           | If I remember correctly, the first real AI product happened
           | 44 years ago:
           | https://en.wikipedia.org/wiki/Macsyma#Commercialization
        
           | Loughla wrote:
           | What is midjourney being used for other than to make amusing
           | reddit pictures and general messing around by laypeople?
           | 
           | Is it being used in an industry and I'm just not aware of it?
        
             | tudorw wrote:
             | I'm using it to visualise math.
        
               | xenodium wrote:
               | Interesting. Got any image you can share?
        
               | tudorw wrote:
               | I throw stuff up on;
               | 
               | https://github.com/tudorw/MultiDimensionalTopologicalMani
               | fol...
               | 
               | and here's an experiment using it to visualise a 'gestalt
               | dashboard' concept;
               | 
               | https://github.com/tudorw/GestaltVisualisation
               | 
               | drop into https://twitch.tv/m88t #AI Nursery where I demo
               | apps and take requests to try on Kaiber, MidJourney,
               | Blockade Labs, etc
        
             | valdiorn wrote:
             | Gaming industry is HEAVILY bought into text to image. For
             | concept art, textures, background scenes, filler content,
             | etc. So many use cases.
             | 
             | Same with web design (for filler images, background art,
             | etc), and design in general; basically, anything you'd
             | previously employ a concept artist for, you can now do most
             | of their work with midjourney or similar tools.
             | 
             | https://aituts.com/midjourney-web-design/
             | 
             | https://80.lv/articles/a-shoot-em-up-game-made-with-
             | midjourn...
        
               | DiscourseFan wrote:
               | I think what many people today are calling AI will in the
               | future be thought of as just a very high level
               | programming language.
        
             | spaced-out wrote:
             | Just one anecdote but I went to this modern art museum in
             | Seattle last weekend that's small but well regarded:
             | https://www.museumofmuseums.com/
             | 
             | I saw several mixed media pieces there (one was a diorama
             | IIRC), which said some part of the artwork was done with
             | Midjourney.
        
             | nivenkos wrote:
             | Loads of places where before you'd just have amateur art /
             | no art.
             | 
             | We used it for department logos, etc. - it makes sense when
             | it's so cheap.
             | 
             | For it to really grow though it needs to be able to be more
             | domain-specific, like being able to generate 2D and 3D
             | animations, spritesheets and isometric sprites, 3D models,
             | normal maps and textures and being able to maintain a
             | consistent style as a context (like ChatGPT).
        
               | filoleg wrote:
               | > For it to really grow though it needs to be able to be
               | more domain-specific, like being able to generate 2D and
               | 3D animations, spritesheets and isometric sprites, 3D
               | models, normal maps and textures and being able to
               | maintain a consistent style as a context (like ChatGPT).
               | 
               | Heavily agreed. Just like how the smartphone revolution
               | ended up in tons of businesses that create things around
               | that ecosystem (from apps for many specific domains to
               | tooling to whatever else), the current "AI" revolution
               | will kick off creation of viable companies that apply the
               | models in functionally practical ways to specific domains
               | (including things you've mentioned like 3D models,
               | textures, and tons more).
               | 
               | At least that's my hypothesis. The only caveat that I can
               | think of is that the currently available "AI" would need
               | to be actually functionally viable for those subdomains.
               | But that's a split responsibility between the state of
               | "AI" itself and the companies making tools for all those
               | specific domains beijg able to actually make a good use
               | of the models.
        
             | extortionist wrote:
             | The game High On Life used Midjourney to create additional
             | environmental art like posters and advertisements.[1]
             | 
             | The twitter account for the remake of System Shock used
             | Midjourney to create an advertisement, and said they'd be
             | continuing to use AI for art and possibly in other
             | areas.[2]
             | 
             | I've seen other random postings from people saying that
             | it's being used especially for generating concept art for
             | games.
             | 
             | [1] https://www.eurogamer.net/high-on-life-contains-ai-art-
             | and-v... [2] https://twitter.com/SystemShockGame/status/165
             | 34450087776747...
        
           | godzillabrennus wrote:
           | Exactly. Unlike the metaverse and cryptocurrency people want
           | to use AI tools. If only to make them more productive so they
           | can take up a second job to afford to live.
        
       | UIUC_06 wrote:
       | Big question: will AI last longer than spiral croissants? I vote
       | Yes.
       | 
       | https://www.youtube.com/watch?v=BAbPaWosphk
       | 
       | Yesterday morning, I saw a line of 15 people waiting to get into
       | a bakeshop that apparently has them. LLMs take a little more time
       | & investment than spiral croissants.
        
         | screye wrote:
         | unrelated, but spiral Kougn-Amann's have been a thing for a
         | while now. The supposed best-in-the-world croissant bakery also
         | sells them [1].
         | 
         | Would highly recommend both the croissants and Kouign-Amanns.
         | 
         | [1]
         | https://www.tripadvisor.com/Restaurant_Review-g187147-d14788...
        
           | AlbertCory wrote:
           | I bought one of those and asked the clerk how to pronounce
           | it. It was very noisy but I think she said either koog-a-MAH
           | or KOOG-a-mah. How do you say it?
        
       | armchairhacker wrote:
       | ML/AI has been over-hyped before diffusion models and ChatGPT. I
       | remember in 2017 hearing AI buzzwords and seeing AI hackathon
       | projects alongside VR and crypto, and apparently it's been going
       | on to some extent since the early 2010s. But seeing LLMs show
       | genuine intelligence and general reasoning has definitely pushed
       | the hype exponentially further.
        
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       (page generated 2023-05-05 23:02 UTC)