[HN Gopher] Leaked deck raises questions over Stability AI's Ser...
       ___________________________________________________________________
        
       Leaked deck raises questions over Stability AI's Series A pitch to
       investors
        
       Author : mjaques
       Score  : 91 points
       Date   : 2023-04-23 20:40 UTC (2 hours ago)
        
 (HTM) web link (sifted.eu)
 (TXT) w3m dump (sifted.eu)
        
       | nostromo wrote:
       | Lying and fraud aren't ok, and founders should be held to account
       | for that.
       | 
       | But this doesn't seem like that. It seems like investors just
       | didn't do the bare minimum you'd expect with an investment of
       | $100m.
        
         | gojomo wrote:
         | There's no report from any investors who suggest they were
         | confused about IP/original-work in any way. There _is_ an
         | assertion to the contrary in the article:  "Stability told
         | Sifted that the investors that backed the company were fully
         | aware of Stable Diffusion's IP ownership."
         | 
         | So while it's _possible_ investors just don 't want to admit
         | they didn't look too deep, it's also possible everyone relevant
         | knew exactly what was being offered: a fast-moving team of
         | opportunists, adapting core tech originating elsewhere. That
         | alone is plenty valuable in a hot area. 'Fast-followers',
         | rollups, & integrators can do great in a tech boom.
         | 
         | So, this story might mainly be resentful competitors/employees
         | taking potshots. (Or maybe even: potential next-round investors
         | trying to win for themselves a lower-valuation via media spin.)
        
       | EGreg wrote:
       | Someone help me understand this... the code is open source, so
       | does this mean it's actually proprietary and we can't use it?
       | 
       | And if it is indeed open source with a completely permissive
       | license, then what material difference does it make who
       | originally developed it?
        
       | neximo64 wrote:
       | What is the story here? Stability funded a model that came off
       | the LMU paper?
       | 
       | They certainly did that better than the way OpenAI did, or
       | Midjourney did.
        
         | ShamelessC wrote:
         | That they funded the model is not in question. It is that they
         | claimed they owned the IP to said model in pitches/messaging to
         | investors when they in fact, did not.
        
           | neximo64 wrote:
           | Yes, even if they did do that which they didn't, that is also
           | what OpenAI, etc do with their models like GPT and Dall-E
           | when infact they come off papers like Transformers is all you
           | need and the same LMU paper.
           | 
           | Stability has done it better since they purposely acknowledge
           | the researchers instead of the way the public domain research
           | is just used to make their own model with no acknowledgements
           | (no co created mention anywhere). OpenAI would say 'co
           | created by Google' if they did.
        
           | capableweb wrote:
           | > they claimed they owned the IP to said model in
           | pitches/messaging
           | 
           | Where is the evidence of this? The article certainly doesn't
           | contain anything that proves they claimed the owned the IP.
        
       | m3kw9 wrote:
       | Doesn't look like fraud but likely lower the valuation unless
       | they can overcome the ip issue
        
       | Havoc wrote:
       | >what official affiliation there was between Stability and
       | EleutherAI, they said: "None."
       | 
       | That's wild. Handing out a bunch of cash for nothing except vague
       | association. No control? No equity? No IP?
       | 
       | Reminds me of marketing. Cola puts logos on t-shirts of players
       | and proclaims to have sponsored them, but I have yet to see cola
       | claim to have "co-scored" a goal.
        
         | anonylizard wrote:
         | All AI companies used to release their top tier research into
         | the open. Google doesn't have control/equity/IP over the
         | transformer paper.
         | 
         | GPT-J and co are GPT-2 equivalents, that are not actually
         | useful in any way. So its more just building up the open source
         | ecosystem.
         | 
         | Stability did get the branding rights to SD1.4, they spent a
         | few million to get incredible name recognition out of nowhere,
         | in the hottest and most competitive tech space ever. Those
         | sponsored alphago tournaments costed way more and had less
         | reputational impact than the millions using SD every day.
        
           | Havoc wrote:
           | > Google doesn't have control/equity/IP over the transformer
           | paper.
           | 
           | A model is not a paper and the transformer paper isn't what
           | keeps the lights on in Mountain view. (Nor alphago for that
           | matter.)
           | 
           | Agree on the incredible name recognition, but that's a mighty
           | fragile thing if not built on sound foundation. Even a slight
           | breeze like this article can make it wobble
           | 
           | It'll probably work given how everyone is falling over each
           | other trying to give AI-anything money, but still gives me
           | strong dot com era vibes. Appearance first, substance perhaps
           | later.
        
       | amrrs wrote:
       | I don't remember Stability claiming in any public forum that they
       | solely developed Stable Diffusion. In fact the first stable
       | diffusion model on Hugging Face is under CompVis Org.
       | 
       | They had an issue with Runway with a model takedown or something
       | but I think that was sorted out later on.
       | 
       | I don't know why the article seems desparately trying to show
       | Stability in bad light while they have in fact funded a lot of AI
       | model development and helped release it with permissive licence
        
         | ad404b8a372f2b9 wrote:
         | Some of their behaviour over the past year makes me feel the
         | company has a culture which doesn't hold honesty as a core
         | value.
         | 
         | The Runway takedown or something your refer to was Stability
         | sending a takedown request to HuggingFace claiming an IP leak
         | over the publication of version 1.5 by their academic partners
         | Runway. That was sorted out, if you want to call it that, after
         | massive public outcry and Emad claiming it was just confusion
         | on HuggingFace's part. HuggingFace then confirmed Stability's
         | legal team contacted them to retract the request afterward.
         | 
         | Then there was the incident where they contacted Discord to
         | take over the main StableDifussion channel without informing
         | the owner. There was also the incident where they convinced the
         | owner of the main stable diffusion subreddit to give them mod
         | rights and removed all other mods as well as any info and
         | mentions related to one of the most widely used StableDiffusion
         | tool (Automatic1111).
        
         | algo_trader wrote:
         | Emad also put up ~$20M of his own (real!) money for the initial
         | compute. And released everything as OSS.
         | 
         | Its just sad to see such a negative article.
         | 
         | There are, however, fair questions about valuation and (lack
         | of) moat.
        
         | ShamelessC wrote:
         | > I don't remember Stability claiming in any public forum that
         | they solely developed Stable Diffusion
         | 
         | This article makes no such claim. It is about whether or not
         | investors knew.
        
           | Jaymz87 wrote:
           | Investors probably shouldn't be chucking $100m+ at startups
           | without doing the bare minimum of DD if that's the point of
           | contention here...
        
           | kevinventullo wrote:
           | Oh, those poor investors! It would be absolutely unreasonable
           | to expect them to evaluate the business fundamentals of their
           | investments; it's not as if that's literally their entire
           | job.
        
             | ShamelessC wrote:
             | I'm not defending the investors? they absolutely should do
             | more due diligence. That doesn't make the situation any
             | less likely.
        
       | KaoruAoiShiho wrote:
       | Dumb hit-piece, Stability's contribution was vital to the
       | creation of those models. Article doesn't even make the claim
       | that the investors were confused on if Stability owned the
       | models, it just insinuates they were for absolutely no reason.
        
         | eachro wrote:
         | There is absolutely a reason ...
        
           | KaoruAoiShiho wrote:
           | What reason? Did they have an investor tell them they were
           | misled? It's not in the article. Did Stability hide anything
           | about who made the models? Again not in the article. It's
           | content-less insinuations.
        
           | [deleted]
        
       | capableweb wrote:
       | The model was initially released in August 22, 2022, and
       | everything from the GitHub organization that hosted the code, to
       | the actual licenses being around and all the communication made
       | it very clear that there was a bunch of groups involved with the
       | model; Runway, CompVis, and Stability AI
       | 
       | Then Stability AI raised money from investors in October 2022.
       | 
       | Are you really telling me these investors didn't even do any sort
       | of due diligence (not even "barely any" but literally any at
       | all), didn't realized that Stable Diffusion was the work of many,
       | and checked the license of the model and code?
       | 
       | That's a bit far fetched, to be honest.
       | 
       | Supposedly, this "leaked pitch deck" is supposed to show us that
       | they lied to investors, but where is the pitch deck itself?
       | Seemingly, only one of the slides is in the article, how could
       | anyone reach any sort of conclusion based on just one slide?
       | 
       | Edit: The article seems to be some sort of clickbait trash that
       | is so rampant around the web... One selected part:
       | 
       | > The Stable Diffusion code was released by researchers at LMU
       | Munich in April 2022.
       | 
       | Links to https://arxiv.org/abs/2112.10752 which is the Version 2
       | of the paper, indeed released in April 2022. However, that paper
       | is about, and links to https://github.com/CompVis/latent-
       | diffusion which is not Stable Diffusion, it's Latent Diffusion.
       | Stable Diffusion was released in August 2022, and is at
       | https://github.com/CompVis/stable-diffusion
        
         | ShamelessC wrote:
         | How is that far fetched? There are plenty of recent examples
         | where investors didn't do enough due diligence in projects
         | seeking huge valuations.
         | 
         | And why are you putting leaked pitch deck in quotes?
        
           | rvz wrote:
           | > There are plenty of recent examples where investors didn't
           | do enough due diligence in projects seeking huge valuations.
           | 
           | Exactly. This reminds me of Fast.co [0] who recently shutdown
           | after attempting to raise more VC capital when it was
           | revealed that they only made 600K and with a very high burn
           | rate.
           | 
           | I don't see how it is so difficult for many commenters here
           | to see that investors were mislead by the claims made by
           | Stability.ai's IP, and now they're also are burning cash with
           | questionable revenues being generated whilst begging to VCs
           | again to raise at a higher valuation.
           | 
           | Some of these investors just run into hype and get burned
           | repeatedly and never learn from FOMO.
           | 
           | [0] https://techcrunch.com/2022/04/05/fast-shuts-doors-after-
           | slo...
        
             | capableweb wrote:
             | > that investors were mislead by the claims made by
             | Stability.ai's IP
             | 
             | Which claims, precisely? Could you quote these claims that
             | were made by Stability/Emad that makes it clear they were
             | misleading the investors?
             | 
             | Because the article doesn't make those clear, these claims
             | you talk about.
        
             | jacquesm wrote:
             | 'A Series 'B' led by Stripe' -> I really wonder what the
             | story is there. It can't be that easy to fool the Stripe
             | founders.
        
           | capableweb wrote:
           | > How is that far fetched? There are plenty of recent
           | examples where investors didn't do enough due diligence in
           | projects seeking huge valuations.
           | 
           | Is there examples of investors investing in a project without
           | even visiting the homepage of the project or trying to
           | understand even 0.1% of what the project is about? I don't
           | think it's super common, but maybe I'm not hanging around the
           | right/wrong circles in SV.
           | 
           | > And why are you putting leaked pitch deck in quotes?
           | 
           | AFAIK, this is the only article that mentions a leaked pitch
           | deck from Stability AI and it only includes one image, which
           | puts into question if there really is a leaked pitch deck, or
           | if it's just one image that got sent to them.
        
             | jacquesm wrote:
             | FOMO really is a thing. Mind you, this isn't _all_
             | investors, but as a company you only need to find one that
             | will sign. And that one might serve as validation to a
             | bunch of others who might then want to be in on the round.
             | It can get pretty crazy. At the same time, plenty of solid
             | businesses that aren 't hyped can't raise a round at any
             | reasonable valuation. It really isn't a fair world.
             | 
             | The worst is when your solid business suddenly gets a
             | competitor flush with capital which decides to start a
             | price war, which, depending on the amount of capital
             | they've got they may well win _before_ they themselves go
             | out of business.
        
             | szundi wrote:
             | Yes it happens all the time. Check out the FTX story and
             | many others
        
               | z3c0 wrote:
               | I'm not sure how one could equate a lack of DD to
               | deliberately misleading investors.
        
               | jacquesm wrote:
               | That line can be pretty fine. Not in the case of FTX but
               | the perfect poison for any investor is a founder or a
               | group of founders that are true believers but that are
               | mistaken all the same. They don't actually know that they
               | are misleading investors, it isn't deliberate but if it
               | was you wouldn't be able to spot the difference.
        
               | capableweb wrote:
               | The comparison would be if investors now suddenly say
               | "Hey, we didn't know FTX were trading with
               | cryptocurrencies, we don't like that!", not that things
               | were hidden behind financials and corporate setups.
               | 
               | Even though the troubles of FTX were hidden behind
               | financials, someone who would look deeper into it would
               | spot issues for sure. But maybe not from a brief look,
               | while in this case with Stability AI, no one didn't even
               | do a brief look?
        
         | impulser_ wrote:
         | It's definitely not far fetched for VC investors to not do any
         | due diligence at all. Obviously not all of them, but there are
         | quite a bit of them that just gamble with their money. Just
         | take a look at how many of them threw money at crypto lol.
        
           | capableweb wrote:
           | Yeah, again, how many investors invested in a cryptocurrency
           | company and then not until afterwards realized they invested
           | into a cryptocurrency company? Because that's what the
           | article suggests happened, which is obviously ridiculous.
        
         | algo_trader wrote:
         | My pet theory is that Stability was a surprise viral hit during
         | aug/sep. Then got a massive capital round. And NOW, growth is
         | already slowing and investors are getting buyers-remorse?
         | 
         | Or maybe growth is accelerating, and those who passed on
         | series-A are upset?
         | 
         | Or maybe the lizard men are involved?
        
           | anonylizard wrote:
           | Stability never had any revenue, nor any easy ways to measure
           | their user base. Their 'growth' is basically dependant on
           | them being able to release open source models that get so
           | popular, unbeatable ecosystems get formed around them.
           | 
           | On this front. SD1.4/1.5 is extremely successful, but there
           | has been no followup. SD2.0 was a total disaster that shocked
           | the community, SD2.1 is still no better than SD1.5. StableLM
           | currently is still a joke in performance. Like, they don't
           | seem to even test their models before releasing them.
           | 
           | Compare their releases, to the polished and immediately
           | dominant releases from OpenAI, and you have to question their
           | researching chops. Did they only succeed with SD1.4 because
           | of collaboration with other companies?
        
             | capableweb wrote:
             | > Stability never had any revenue, nor any easy ways to
             | measure their user base
             | 
             | They do, for the products they have/will have. Right now, I
             | think it's only DreamStudio, but like any SaaS product,
             | they can and surely do measure the amount of users, and
             | trivial for them to see the revenue.
             | 
             | What you're talking about, the models they help release,
             | are not products themselves, more like research output they
             | give away for free. Probably in order to drive users to
             | their paid products.
        
               | anonylizard wrote:
               | Dreamstudio is a joke, not intended to be a serious
               | product, but merely for someone to try out SD in under a
               | minute.
               | 
               | 99.9% of SD usage happens outside of Dreamstudio. The
               | power of SD comes from using fine-tuned models, and
               | dreamstudio doesn't allow that (For copyright reasons
               | presumably). There are websites like happyaccidents that
               | do allow using fine-tunes, because they are willing to
               | shoulder the massive legal risk as smaller startups.
               | 
               | SD's primary business model was always intended to sign
               | up corporate clients in a semi-LLM-consulting/support
               | role for their open sourced models. Like Redhat in a way.
               | And to succeed in that space, you need massive name
               | recognition.
        
             | [deleted]
        
       | yawnxyz wrote:
       | They should have interviewed the investors to understand where
       | they saw the opportunity.
       | 
       | I think an ecosystem of users coming back to perform (and pay
       | for) all kinds of generative AI tasks is totally worth the
       | investment.
       | 
       | I can't figure out how Stability hasn't been able to make revenue
       | though. Are they just not charging enough? Are they subsidizing
       | everyone's compute?
        
       | ericflo wrote:
       | I think in the world of ML, contributing that much compute should
       | count as co-creation. There is a lot of code published by
       | academia that just needs compute and data, but they don't receive
       | it. Stability deserves credit for Doing the Thing. IP rights are
       | another thing but that's a whole subtree of legal questions that
       | society is barreling towards.
        
         | ShamelessC wrote:
         | > IP rights are another thing
         | 
         | Actually the _only_ thing in contention per the article.
        
         | anonylizard wrote:
         | People have to remember, back in 2022-08, AI was still not a
         | big thing. DALLE-2 was only released 2 months ago, and was just
         | a quickly forgotten novelty.
         | 
         | Emad had to have funded the training of SD even before DALLE-2,
         | investing the cash in exchange for branding rights to a free
         | model.
         | 
         | Its obviously an extremely good bet in retrospect (RunwayML is
         | probably bleeding with regret), giving stability herculean name
         | recognition despite not having done any high profile research
         | themselves. But when the bet was made, it was quite an insane
         | bet requiring a lot of vision.
        
       | exizt88 wrote:
       | Another poorly reported hit-piece from Sifted. This is a non-
       | event. Anyone who's been close to fundraising knows that
       | investors expect founders to build a narrative and do their own
       | due diligence.
        
       | sillysaurusx wrote:
       | Whoa. So I got a DM on Twitter about a week ago thanking me for
       | pushing back on Emad's claims about cluster pricing. I didn't
       | really take it seriously (or understand it) till now:
       | 
       | https://i.imgur.com/5XAndrR.jpg
       | 
       | https://i.imgur.com/OAZeZEl.jpg
       | 
       | So for whatever that's worth, here's a claim that predates this
       | article by a week that emad was lying about stability origins to
       | investors. I've trimmed the name off the DM for obvious reasons,
       | but it's from someone who seems credible (though I don't know
       | them).
       | 
       | I don't like posting random unsubstantiated accusations without
       | context. But this article just provided both.
       | 
       | As for what he lied about (or stretched the truth), I don't know.
       | I don't even know if it matters. But this is why I never lie to
       | investors, and why I've always really felt negatively towards
       | colleagues who stretch the truth. It's all kinds of misleading,
       | and it's a kind of misleading that tends to matter.
       | 
       | It would also make me upset as an investor if I found out that
       | someone had fooled me. So even if it'd be to my advantage to lie
       | for money, I can't imagine doing it. I'd rather live in relative
       | obscurity.
        
         | [deleted]
        
       | faeriechangling wrote:
       | Seems like an ungrounded hit piece and it mostly raises questions
       | about who is backing sifted.eu
        
       | [deleted]
        
       | [deleted]
        
       | napier wrote:
       | What a clumsy half assed hack attempt at a hatchet job.
        
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       (page generated 2023-04-23 23:00 UTC)