[HN Gopher] We're Drowning in Subscriptions
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       We're Drowning in Subscriptions
        
       Author : redbell
       Score  : 53 points
       Date   : 2023-03-18 21:02 UTC (1 hours ago)
        
 (HTM) web link (www.bloomberg.com)
 (TXT) w3m dump (www.bloomberg.com)
        
       | acadapter wrote:
       | I'm not
        
       | AndrewKemendo wrote:
       | It's the never-ending game of get the maximum bag
       | 
       | See, advertising was getting the bag for a while but that's
       | crashing as people reject the constant surveillance that feeds it
       | 
       | Now that they hooked you though, they need to make sure to keep
       | advertising backed levels of profit growth in order to ensure
       | that stock prices continue to rise, so the only thing to do
       | is....raise prices.
       | 
       | But shit, you don't pay anything now, or if you do it's too low
       | to cover the spread and you won't like an annual dollar figure,
       | plus if we have recurring revenue and dark patterns then we can
       | make sure we just trickle and trick you into giving us way more
       | than you ever would have if we had a regular subscription to
       | start.
       | 
       | So it's pretty simple - it's the never-ending game of, how can we
       | use the promise of infinite money (raising money) to find high
       | margin profit for our investors, make switching costs hard and
       | then deliver the minimum level of service to ensure that you
       | don't get so fed up that you easily switch.
        
         | Waterluvian wrote:
         | > people reject the constant surveillance that feeds it
         | 
         | I'm curious about this. Is this an opinion or is there data to
         | support this? I'm interested because my intuition (not
         | supported by data) is that the average person doesn't care
         | about that kind of thing, and the most likely explanation is
         | that the volume of advertising is getting absolutely
         | ridiculous.
        
       | dumpsterlid wrote:
       | [dead]
        
       | throwayyy479087 wrote:
       | I disagree with this - subscriptions align the price to users
       | services with the cost to create them. Better than pricing
       | Windows XP at $300 or something like they used to, then using
       | that one-off cost to pay for ongoing support, security fixes,
       | driver work etc.
        
         | xdennis wrote:
         | Before you buy it you're told how long it's going to be
         | supported. It's not like you pay 300 for the product and the
         | company gives you support from the kindness of their hearts.
         | 
         | If what you say is true, then subscriptions would get cheaper
         | as more people subscribe, but that's not the case. They just
         | pocket the profit.
         | 
         | Subscriptions allow companies to extract more money from their
         | clients, which is , of course, that companies are meant to do.
         | But don't give me that nonsense about making it a more fair
         | alignment between cost and price.
        
       | grapesurgeon wrote:
       | [dead]
        
       | thatwasunusual wrote:
       | Great. I need to subscribe to read the article.
        
       | fidrelity wrote:
       | The only subscriptions I have is my rent and a very specific
       | podcast I chose wisely. Everything else was avoidable until now.
       | 
       | While it's true that one is forced more and more into
       | subscriptions, there is still choice involved. I recently looked
       | for a coin tracking tool, trialing about 5 different solutions
       | and in the end went for the one that offered a lifetime deal.
       | 
       | Some businesses are waking up to this fact and potential
       | competitive advantage, as are some indiehackers already.
        
         | justeleblanc wrote:
         | You don't pay for electricity, water, internet, mobile phone,
         | health insurance, home insurance...?
        
       | rr808 wrote:
       | I figure there are two types of people. Those that subscribe to
       | services and mostly forget about them. And people like me who
       | monitor everything and unsub as soon as they can.
        
       | Apreche wrote:
       | Customers hate paying subscriptions, but I don't see any
       | alternative under capitalism.
       | 
       | Someone makes a piece of software. What are they supposed to do,
       | just close up shop and fire everyone when it's "done?" You need
       | people to maintain the software. Fix bugs. Add new features.
       | 
       | The expenses for the company do not end. Therefore it can't
       | operate if its revenues end. If every customer only pays money to
       | the company exactly once, it would have to be an absurd amount
       | for the company to be sustainable in the long run.
       | 
       | The only way it's going to work is if there's a steady
       | predictable influx of cash, and that means subscriptions.
       | 
       | If someone thinks they have a real solution to this problem,
       | message me. I want in on it.
        
         | mandmandam wrote:
         | [dead]
        
         | endisneigh wrote:
         | The solution (that I don't really see happening) is some
         | perishability that's enforced cryptographically.
         | 
         | Then you purchase one off, and as you enjoy it, it slowly will
         | perish.
        
         | timthorn wrote:
         | The software industry survived for several decades without
         | subscriptions. The installed base grew, people paid for
         | upgrades, publishers managed their expenses and road maps to
         | keep them profitable.
        
         | stametseater wrote:
         | Consider the games industry: unpaid modders motivated by
         | passion or boredom used to fix bugs, add features, etc. And
         | they did it much better than modern game companies do. Modern
         | game companies restrict modding specifically to choke out the
         | competition, they can't compete with modders. They're not as
         | motivated or creative as the modders, they're not nearly as
         | free to add niche features that only a small handful of people
         | might appreciate because that's not economical. But modders
         | don't have to care about what is economical and are free to
         | pursue odd unproven ideas. Many commercialized game genres
         | today were invented by modders years ago during the heyday of
         | modding.
         | 
         | Relying on commercial developers to do everything strangles and
         | ossifies culture.
        
       | MrGilbert wrote:
       | Being offered a subscription while reading an opinion piece about
       | drowning in subscriptions is a meta joke I really enjoy.
        
         | michaelteter wrote:
         | Especially given the monopoly cash cow that is Bloomberg
         | terminal subscriptions.
        
           | incone123 wrote:
           | There was a post on here a few days ago about an open source
           | alternative: openbb.co
        
         | inconceivable wrote:
         | https://github.com/iamadamdev/bypass-paywalls-chrome
        
         | ThrowawayTestr wrote:
         | Newspapers have always had a subscription. You used to pay 3-4
         | bucks every day, now all they want is a few bucks a month. It's
         | not ironic.
        
           | Wowfunhappy wrote:
           | On the whole, I think paying for each day's paper is a lot
           | "healthier" for the consumer. You only pay for the days you
           | actually read the paper, and you're aware that you're making
           | a payment each time--you can't just forget about it.
           | 
           | You can also read five different papers on five different
           | days depending on what strikes your fancy, making for a more
           | balanced news diet. A major problem I'm having is that I
           | _want_ to get news from multiple sources, but I can 't afford
           | to subscribe to all of the major papers!
        
       | esperent wrote:
       | Everyone is going to comment on how ironic it is that Bloomberg,
       | which sells subscriptions, published this article. Please don't
       | let this comment thread turn into a thousand repetitions of this
       | trite observation.
       | 
       | Because it's not ironic.
       | 
       | A news publication being willing to publish articles critical of
       | itself is a good thing. It means it's a healthy publication.
       | Whether you like Bloomberg or not, we should be applauding it for
       | being willing to publish self criticism.
        
         | jacooper wrote:
         | Also aren't the writers separate from people who are developing
         | the website and their subscription offerings?
         | 
         | I see this all the time when news agencies decry privacy on the
         | web, yet their websites are often one of the worst examples for
         | any kind of digital privacy.
        
         | woleium wrote:
         | It's great that this is the top comment. It's sad but
         | unsurprising that the second to top comment is a thread chain
         | about how ironic this article is.
        
         | jiggywiggy wrote:
         | Haha I see even more comments how pious they are too have
         | managed to have max 2 or even zero subscriptions!
        
         | Karellen wrote:
         | It also directly affects their business.
         | 
         | If people are suffering from subscription overload, they could
         | be less likely to consider a Bloomberg subscription than they
         | would normally.
         | 
         | I get that for most people a Bloomberg subscription will never
         | be on their radar, but between those people and the "must have
         | Bloomberg" crowd, there will be a grey area of people who would
         | really like to have it and can't quite justify it, to those who
         | are sort-of interested and might get around to it if other
         | things in their life align. Those are the people Bloomberg is
         | working hardest to get to sign up. Therefore, if subscription
         | fatigue is showing up as a reason that their subscriptions
         | aren't growing as much as they'd like, looking into questions
         | like "is this a problem?" and "what can be done about it?" is
         | entirely within their wheelhouse.
         | 
         | It's not like Bloomberg is one of the subscription services
         | that have popped up in the last 10 years. They're a "legacy"
         | org at this point.
        
       | metadat wrote:
       | https://archive.today/Yi331
        
       | wand3r wrote:
       | I use a dedicated credit card for my subscriptions so I can see
       | exactly what I am paying per month. Subscriptions are pretty
       | annoying but being able to accurately see them is at least
       | something. You can go in and prune things with waning value and
       | additionally see what monthly cost looks like as it is the full
       | CC bill. I understand the fascination with subscriptions from a
       | business perspective but of course it is annoying as hell as a
       | consumer.
        
       | wenbin wrote:
       | It's time to advocate subscription by day!
       | 
       | Instead of Monthly Billing, a Daily Alternative for SaaS:
       | https://www.listennotes.com/blog/instead-of-monthly-billing-...
        
       | vmoore wrote:
       | I reached subscription fatigue about a decade ago. Now I'm really
       | economical about what I pay for online. There are certain things
       | that I've committed to like web hosting & domain renewals which
       | will be renewed for as long as possible. I have an agreement with
       | my registrar that specific domains should NOT be allowed to
       | expire, even outside of ICANN's ten year window. I paid my
       | registrar in advance of ICANN's arbitrary ten year limit and my
       | domains (and hosting) are golden for the next 50 years.
       | 
       | As for Netflix, Disney+ etc I only pay if there's some show I
       | will be watching. I nuke the account if there's no shows I will
       | be watching. This is basic financial hygiene. Why pay for
       | something you don't use?
        
         | vladd wrote:
         | Which registrar are you using that allows payment in advance
         | beyond 10 years?
        
         | saaaaaam wrote:
         | If you're that worried about domain expiry then how on earth
         | can your registrar offer a warranty that satisfies you?
         | Registrars can go bust. Hosts can go bust.
        
       | ThrowawayTestr wrote:
       | Spotify is the only subscription worth having due to its
       | recommendations and convenience. I can pirate everything else.
        
       | world2vec wrote:
       | Who's we? Nobody is forced to subscribe to every little fad. I
       | have a subscription to Spotify and Github Copilot, that's it (and
       | rent if we consider it a subscription which it kinda is).
        
         | wilde wrote:
         | Do you just pirate all video? Or endure YT ads?
        
           | Cthulhu_ wrote:
           | That implies they actually watch video, but yeah, ads are an
           | alternative to paying a subscription.
        
           | t344344 wrote:
           | YT has ads? Who is browsing today without malware filtering?
        
           | jascination wrote:
           | On YouTube web if you use sponsorblock + ublock origin (or
           | S-Tube if you have an androidTV), it becomes a quite amazing
           | experience.
           | 
           | Not strictly ethical I guess but -\\_(tsu)_/-
        
             | wilde wrote:
             | I'd file that under pirating. I don't judge folks for
             | pirating, but I think it's a little rich to be like "why
             | does anyone pay for things they could steal".
        
         | kajecounterhack wrote:
         | You probably "subscribe" to internet and cell service too
         | (categories similar to rent).
         | 
         | I guess Spotify and Copilot are okay if all you do is listen to
         | music while writing code, but consider more common lifestyles:
         | 
         | - NYT & other media publications are common subscriptions.
         | 
         | - YouTube can be pretty hard to watch without YouTube premium.
         | Given that it's a wealth of information for fixing your house,
         | learning to cook, getting better at your job, or just pure
         | enjoyment, seems well worth it.
         | 
         | - Netflix and/or {HBO, Hulu, Peacock, Disney+} are hard to beat
         | given how much TV an avg American consumes per day. Yeah it's
         | not great for you and yeah you can do piracy to save money but
         | it's not unreasonable to have at least one of these
         | subscriptions.
         | 
         | - iCloud if you want to back up your phone without plugging it
         | in to your computer (or if you don't have a Mac but you have an
         | iPhone). Google One if you use Google Photos a lot.
         | 
         | - Subscription vitamins, shaving razors, baby {food, diapers,
         | toys}, groceries, ____ <insert other item you use frequently
         | but is a consumable>, etc.
         | 
         | - Some folks support creatives by way of patreon or pay for
         | newsletters by way of substack.
         | 
         | - Amazon prime, costco membership, nest/ring camera, nintendo
         | switch online, other annual subscriptions.
         | 
         | - Web hosting & domain names are also common for YC readers,
         | since you mentioned copilot :)
         | 
         | "We" could be anyone with some combination of subscriptions
         | that bring value to their lives. It's definitely a lot of
         | recurring costs to manage, and many don't do a good job of
         | culling things that once brought them value but haven't lately
         | (e.g. I only canceled my HBO subscription 3-4 months after
         | realizing I wasn't using it).
        
           | world2vec wrote:
           | Internet is part of the rent in my case, same as electric
           | bill and so on. Indeed I forgot to add I also pay Giffgaff
           | (cell service) and Mullvad VPN (paid 1 year in advance tho).
           | 
           | I'm not saying I'm against subscriptions, everyone can do
           | whatever they want with their hard earned money but don't
           | understand why Bloomberg, of all things, would have a piece
           | about it.
           | 
           | Different people have difference life choices. "We" in this
           | context, definitely doesn't include everyone.
           | 
           | About your common lifestyles, see how I live just fine
           | besides coding and listening to music (my opinion, my life,
           | ymmv, etc):
           | 
           | * I read the news for free online.
           | 
           | * uBlock Origin + Sponsorblock extensions on Firefox and
           | NewPipe app in Android. No ads.
           | 
           | * I don't use Netflix, HBO, etc.
           | 
           | * I don't use iCloud.
           | 
           | * I buy all my frequent consumables in the supermarket when
           | they're almost running out. I use reminders on my calendar
           | app.
           | 
           | * Patreon and so on is something I don't use but totally
           | understand being something people want to do and that's cool.
           | 
           | * I don't order enough from Amazon to justify Prime, no
           | Costco here, I have a Tesco clubcard but that's free.
           | 
           | * I don't have anything to host.
           | 
           | * I don't even buy books! Library is amazing, even lets me
           | borrow ebooks to read in the Kobo ereader.
        
             | kajecounterhack wrote:
             | Thanks for sharing your lifestyle -- it's definitely
             | interesting to know some people live this way.
             | 
             | > Different people have difference life choices. "We" in
             | this context, definitely doesn't include everyone.
             | 
             | > don't understand why Bloomberg, of all things, would have
             | a piece about it.
             | 
             | The fact this article is generalizing just points to the
             | impression that it's very common now to have many
             | subscriptions (it's just not about you). Indeed I'd
             | consider people having some combination of the services I
             | mentioned as being more common than folks like you. I don't
             | think it would be that hard for you to get that sense even
             | with a limited sampling of folks you know; another way to
             | know it's common is to just look at the raw subscriber #s
             | for these services which is often available in their public
             | financial filings, and divide that by an estimated # of
             | households in the US or whatever country.
        
         | brianjking wrote:
         | rent, ugh. the worst of all subscriptions.
        
         | [deleted]
        
         | thomastjeffery wrote:
         | It's not just about the customers: it's about the marketplace,
         | too.
         | 
         | If a huge percentage of content is only available via
         | subscription, it becomes prohibitively expensive to _diversify_
         | the content you buy.
         | 
         | The only solution (apart from abandoning the subscription
         | model) is for all subscription services to merge into a small
         | number of media empires that each contain a diversified
         | portfolio. This only serves to exasperate the original problem.
        
       | mvexel wrote:
       | Check out your local library website. They likely offer free
       | access to popular newspapers, magazines, services like consumer
       | reports, streaming movies.
        
       | janandonly wrote:
       | The en and flow of bundeling and unbundling.
       | 
       | Every couple of years "bundeling" becomes popular. Then, after
       | some more years, people want to pay less and have more varied
       | options, so "un-bundeling" comes in vogue again.
       | 
       | I guess we have now reached peak-unbundeling. We pay for
       | everything separately, like video to Paramount+, Disney+,
       | Netflix, PrimeVideo and so on. But already the cracks are
       | beginning to show in this unbundled system.
       | 
       | I heard recently that Disney is open to licensing their content
       | for other platforms again.
        
       | crtified wrote:
       | Hooking customers into some form of ongoing dependence must be
       | one of the oldest business tricks in the book. In that sense,
       | there's also a certain irony in this being 'news'.
        
       | Animats wrote:
       | _" Subscribe now for unlimited access to Bloomberg.com and the
       | Bloomberg app Global news that uncovers a new tomorrow. Cancel
       | anytime. Claim this offer"_
        
       | stevespang wrote:
       | [dead]
        
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