[HN Gopher] Beware of Book Blurbs
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       Beware of Book Blurbs
        
       Author : samclemens
       Score  : 37 points
       Date   : 2023-03-03 22:22 UTC (1 days ago)
        
 (HTM) web link (themillions.com)
 (TXT) w3m dump (themillions.com)
        
       | fwlr wrote:
       | I don't think I've ever paid attention to a blurb in my life.
       | They are in the same category as those banners at the top of
       | pages and the modals with convenient "X to close" in the top
       | right.
        
         | Swizec wrote:
         | Blurbs affect you even if you think they don't. They're funny
         | like that.
         | 
         | I'm reading a great cyberpunk novel about biotech and AI right
         | now (biopunk?). Fun book, very enjoyable. On the cover it has a
         | Neal Stephenson blurb: _"Autonomous is to bio and AI what
         | Necromancer was to the internet"_
         | 
         | And without even thinking, that's exactly how I describe the
         | book to anyone who asks. It's like the Neuromancer of the tech
         | wave that we're on the cusp of.
         | 
         | I probably would never be able to come up with that on my own.
         | But I thought I did! I literally thought that was my own
         | description until a few days ago I realized it's the
         | description I see every time I open the book to read another
         | chapter.
         | 
         | And yes it's a great book. Totally recommend reading.
        
         | goldfeld wrote:
         | Maybe if the blurbs are not worth any attention then the book
         | itself and how it's been edited is barely even deserving of
         | that same attention? I'm sure the free classics from
         | gutenberg.org which one can download on a kindle showcase no
         | blurgs.
        
         | pilarphosol wrote:
         | The disease of blurbs is not that anyone consciously takes them
         | seriously, but the fact that not having them has become a black
         | mark. People are used to chatty book covers. This is just one
         | of the many tools a dying industry uses to keep its unfair
         | advantages.
        
       | AlbertCory wrote:
       | Blurbs in book marketing: exactly the same comic content as in
       | movie marketing.
       | 
       | *The greatest story ever told! -- Jonas Logroller, Punxsutawney
       | Herald
       | 
       | if you think reviews are better, be aware that the NYRB is often
       | referred to as "The New York Review of Each Others' Books."
        
         | bonkersbonkers wrote:
         | aka 'logrolling'.
         | 
         | https://en.wikipedia.org/wiki/Logrolling
         | 
         | Those in the UK will be very familiar with the satirical column
         | in Private Eye that does precisely this (albeit for UK
         | Publishers).
        
       | wwarner wrote:
       | Now chatgpt makes makes meaningless writing especially ugly. I
       | predict the blurb's swift demise.
        
         | pilarphosol wrote:
         | The good and bad news is that publishing's social proof is
         | about to lose 98 percent of its value once NLP gets to the
         | point of having as much predictive value as publishing's
         | signals. We might be there already. That doesn't mean a program
         | can decide what is and is not great literature. It doesn't have
         | to. It just to be better than the curators we have. That could
         | probably be written in a hackathon with a decent labeled
         | dataset.
         | 
         | The good news is that this will make it a lot easier for good
         | writers without connections or preexisting celebrity to be
         | discovered. The bad news is that there will be a few people who
         | reverse engineer the AI graders and get millions of readers
         | despite not being all that good.
        
       | lapcat wrote:
       | 6 books of the Expanse series have the exact same blurb on their
       | front covers from George R. R. Martin: "Interplanetary adventure
       | the way it ought to be written."
        
       | ruricolist wrote:
       | It's true there's often a tenuous relationship between blurbs and
       | books, but setting up reviews as the more reliable alternative to
       | blurbs is untenable. Most reviews I read, especially in literary
       | publications, have little to do with the book nominally under
       | review. Mostly the book is there to provide the occasion for an
       | essay, and the only part of the book that actually makes an
       | appearance is the title.
        
         | AlbertCory wrote:
         | That's true, but that's why I read reviews of books I have no
         | intention of ever reading. Conversely, GoodReads or Amazon are
         | for books I _might_ read someday.
        
         | EamonnMR wrote:
         | Book as occasion for essay is a great genre of essays though.
        
         | TheRealPomax wrote:
         | This feels like you've never used goodreads, which demonstrates
         | that short form reviews aren't merely tenable, but actually
         | useful and about the contents of book?
        
           | MrJohz wrote:
           | Eh, I find Goodreads reviews really difficult to get a handle
           | on. Moreso than, say, Rotten Tomatoes, where even if the
           | aggregate rating is different to the rating that I'd give a
           | film, the reviews are at least useful enough that I know what
           | I'm going to get. With Goodreads, it's much more difficult to
           | get a feel for what a book is going to be like based on the
           | reviews.
           | 
           | I wonder if this is because the literary world is a lot not
           | heterogenous. Making a film is very expensive, so only a
           | (relatively) small number get made each year, and they tend
           | to fit into specific categories. If you know what sorts of
           | films you like, it's easier to find more films that match
           | what you want. Books, in comparison, have far more niches,
           | and those niches often seem shallower, so that a single book
           | often fits in multiple spaces for different reasons. I think
           | this makes it harder to know exactly what sort of things work
           | well for you in a book, which makes reviews harder to
           | compare, because other people will often be reading a book
           | very differently to you.
           | 
           | I think this is similar to board games, which also tend to
           | have many shallower niches, but at least for myself, I know
           | which reviewers match my sort of games, and I know how to
           | interpret their opinions. I don't feel like I have that same
           | intuition in the literary world yet.
        
           | LesZedCB wrote:
           | Goodreads reviews are only useful for getting a lot of funny
           | opinions _after_ having finished a book.
           | 
           | not once have I ever used goodreads reviews for anything
           | other than "damn, 3.6, this must be a polarizing book" before
           | starting it.
        
       | akudha wrote:
       | This kinda reminds me of movie ads (previews? Not sure what
       | they're called). Those two minutes have the best scenes from the
       | 90 minute movie. Then you watch the movie, it ends up being
       | ridiculously bad
        
         | bombcar wrote:
         | Trailers. I "love" the ones that make a slow paced romcom look
         | like an action thriller.
        
       | Algemarin wrote:
       | Is there any market research available that shows that blurbs are
       | actually effective in driving sales or interest in a book?
        
         | pilarphosol wrote:
         | The lack of them is probably more harmful than the content is
         | helpful. But I do think they move readers who are on the fence
         | about what to buy. It takes a long time investment to learn
         | whether a novel is any good, so social proof is, unfortunately,
         | a pretty big influence.
        
         | onetokeoverthe wrote:
         | [dead]
        
       | ploum wrote:
       | I'm always astonished by those blurbs on books in English.
       | 
       | I'm currently reading "The science of story telling" by Will
       | Storr. There are 5 blurbs on the cover, one on the back cover.
       | The book open with 3 full pages containing 18 blurbs.
       | 
       | That's completely ridiculous. It really deserves the book. It
       | makes it look silly and unconfident.
       | 
       | For French book, it is quite rare. When it happens, it's a red
       | paper above the cover that you can remove after buying the book.
       | 
       | Is that an American thing?
        
         | ghaff wrote:
         | That's a lot. But blurbs are pretty common in US books,
         | probably especially non-fiction.
         | 
         | A quick glance through some books on my coffee table shows
         | multiple blurbs on the back cover are common, maybe something
         | short and pithy on the front cover, and maybe a page of blurbs
         | when you open up the book.
        
         | kgwgk wrote:
         | > It really __deserves__ the book.
         | 
         | Maybe you meant to say disservices?
        
           | okvdjv wrote:
           | "Disservice" is not a verb. You can say "does a disservice to
           | the book" or "diminishes" it.
        
             | kgwgk wrote:
             | https://en.wiktionary.org/wiki/disservice
             | 
             | https://www.dictionary.com/browse/disservice
        
           | goldfeld wrote:
           | I think it's cool and understandable as a sign of
           | reciprocity.. if the book deserves the blurbs then really the
           | blurbs deserve the book they're stuck with. Of course there
           | is not always reciprocity, but apparently aye in this case.
        
             | kgwgk wrote:
             | I suspect that the use of "deserve" was just the result of
             | a bad translation.
             | 
             | https://www.larousse.fr/dictionnaires/francais/desservir/
        
           | ploum wrote:
           | sorry, I was confused by a French similar word. The intended
           | meaning was "to harm"
        
         | xhevahir wrote:
         | Being American, I've been put off by the French (or maybe just
         | Gallimard's?) way of doing things, which is to put the author's
         | name in very bold print on the front, and on the back a short
         | passage from the book which may or may not be representative of
         | the book as a whole. Am I supposed to infer from the style of
         | those few sentences whether the book is going to be good?
         | Because as a non-native reader of French I don't feel competent
         | to do that. (And I doubt that many readers can.) And all those
         | cream or off-white covers! Don't get me started.
         | 
         | Having said that, the last American book I bought after
         | studying the blurb and the award medallion was bad enough that
         | I didn't finish reading it.
        
           | ploum wrote:
           | Funny. I find the short passage more telling than "Awesome, a
           | masterpiece (John Doe)". But the short passage is rare and
           | more "litterary". Usually, it's a summary of the book (often
           | written by the author himself/herself). Summary is, IMHO, the
           | best way to judge a book. The worst being a summary that
           | spoils the book (yeah, it happens...).
        
           | gumby wrote:
           | Since so many French (and not just French) books are sold
           | shrink-wrapped, the only way to get any idea of the book's
           | style is either the except from the text on the back or from
           | the author (as in you already like X's writing). You must
           | literally judge a book by its cover.
           | 
           | Quite a few bookshops discourage you from opening the
           | wrapper, especially, I find, in Germany for some reason.
        
         | wodenokoto wrote:
         | No, that's a French thing.
        
       | Waterluvian wrote:
       | I don't disagree with the first paragraph, but I still find it
       | amusing that one of the reasons people should beware of blurbs is
       | that it's not a nice sounding word. That's well-written.
        
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       (page generated 2023-03-04 23:00 UTC)