[HN Gopher] The vertical farming bubble is finally popping
       ___________________________________________________________________
        
       The vertical farming bubble is finally popping
        
       Author : jeffbee
       Score  : 154 points
       Date   : 2023-02-27 17:56 UTC (5 hours ago)
        
 (HTM) web link (www.fastcompany.com)
 (TXT) w3m dump (www.fastcompany.com)
        
       | ambientenv wrote:
       | It feels, to me anyway, that until the incentives are less about
       | making a (short-term and relatively immediate) profit for a
       | select and limited number of people/eintities and more about the
       | long term health of the planet and its inhabitants, these
       | endeavours will ultimately fail. Which is possibly a shame as we
       | should pursue technical solutions to our challenges, along with
       | economic and behavioural. It comes down to what we value - we,
       | being the human population and independent of what we are
       | instructed, coerced or manipulated to value.
        
       | tomrod wrote:
       | I think the place for this would be on colonies off Earth.
        
         | 1970-01-01 wrote:
         | 1. Secure indoor farming tech
         | 
         | 2. Establish lunar colony
         | 
         | 3. Import fresh moon lettuce
         | 
         | 4. Charge restaurants $$$$ per leaf
         | 
         | There seems to be a big gap between step 1 and 2.
        
       | dymk wrote:
       | Why did these companies start with boring stuff like lettuce? The
       | article says that indoor growing like this could allow growing
       | delicate plants which don't travel well - why wouldn't they start
       | with that?
        
         | mentalpiracy wrote:
         | in addition to the very good sibling comment: lettuce is also a
         | cold-tolerant crop that can grow well at 50F, whereas other
         | popular consumer produce like tomatoes or peppers require
         | minimum soil temperatures of 75-85F for optimal growth.
         | Managing that optimal growing environment gets costly quick.
         | 
         | Another important factor: lettuce grows uniformly, and the
         | whole plant is harvested at once. There is no pollination
         | required, no trellis-training for production vines, or fruiting
         | bodies that must be plucked when ripe.
         | 
         | Lettuce is about as straightforward as you can get in terms of
         | mass production.
        
         | jethro_tell wrote:
         | Because lettuces has a short growing cycle. One of the best
         | cases for artificial light is that it can be used in times when
         | natural light is not enough. If you have a crop like lettuces,
         | that you can only grow 2x per year and now you can grow 12x per
         | year in the same space it's easier to make the case than
         | something like garlic that can be in the ground up to 8-9
         | months. If you can only turn the 'ground' or pod over once/year
         | just like normal than you're only getting the stacking, but you
         | could just use shelves in a greenhouse then and skip most of
         | the tech.
         | 
         | Strawberries are another good one, you can only double your
         | production in beds with a 6 month growing cycle, (granted, you
         | can stagger your growing cycles in an artificial environment).
         | 
         | An awful lot of small scale farming is about turning over the
         | resources you have as fast as possible to put product on the
         | market and that is the same for flat land farming and vertical
         | farming.
         | 
         | It's not unlike other kinds of startups where you aim for an
         | mvp maybe even a profitable mvp before you move on to the
         | complex stuff for the big customers.
         | 
         | Lettuces is a small farming MVP regardless of the tech used for
         | farming (vertical, greenhost, flatland).
        
       | crazygringo wrote:
       | I'm still not clear from the article, though.
       | 
       | Is this just a normal bubble popping, where out of 20 companies
       | trying, 18 go out of business but the final 2 succeed and take
       | over the market and will produce a bunch of profit over the next
       | couple of decades? And if so, do we have an idea which companies?
       | 
       | Or is the very premise economically flawed, where it turns out it
       | can't be profitable ever, at least not with current energy and
       | produce prices? And if so, how did these startups get their
       | models so wrong -- what did we learn that couldn't be foreseen?
        
       | rmason wrote:
       | I've called out most of the vertical farming stories on HN
       | because the numbers simply weren't there. The growing cost was
       | simply too high even if you were growing the highest value crops
       | possible to ever make a return for investors.
       | 
       | However if in the future the price of electricity becomes almost
       | free then it may be possible. I grew up in the sixties when the
       | nuclear power industry promised power, 'too cheap to meter'. We
       | may see it from either geothermal or fusion in the next twenty
       | five years and it will be a true game changer.
        
         | steve_adams_86 wrote:
         | > if in the future the price of electricity becomes almost free
         | 
         | I think about this sometimes. If you could eventually throw a
         | fusion reactor somewhere and build some crazy huge vertical
         | farms around it, regulate their temperature with geothermal
         | energy, maybe even produce your own nitrogen since the energy
         | is so cheap and you're going to use a heap of the stuff, etc...
         | You could probably make it cheaper, faster, and more efficient
         | in the long term than regular farming. Outputs could be so
         | fast, reliable, and high quality that over say, 25 years you'd
         | never skip a beat due to environmental conditions (barring
         | serious disasters), your automation investments would pay off
         | like crazy, and your outputs would scale so much better than
         | traditional farms that you'd outsell them significantly.
         | 
         | But that's an insane requirement. At this point it's like
         | saying "Imagine if we had magic, and we could use it to make a
         | business that's physically impossible at the moment". Cool,
         | but... Why?
        
       | uoaei wrote:
       | Are there examples of vertical farming facilities that are
       | designed to use the natural sunlight when it is available? I'm
       | imagining basically walls of well-placed mirrors. That would take
       | care of quite a bit of the lighting costs, at least.
        
         | mjhay wrote:
         | You need a lot of area for that - incident sunlight is
         | proportional to land area. To get the same amount of sunlight,
         | you'd need to cover around the same square footage of land as
         | there is area in the vertical farm with mirrors, and then
         | cleverly redirect that back into the vertical farm - kind of
         | like a solar power tower.
         | 
         | What would be even cleverer is to just plant the crops where
         | the sun falls in the first place, and just do one layer of
         | crops directly in the soil already present in that location.
         | This would obviate the need for the multi-story tower, mirrors,
         | soil transportation, etc. A "non-vertical farm," if you will. I
         | think it could be a real money spinner!
        
           | bombcar wrote:
           | This is the thing - even if your vertical wall gets sunlight,
           | it's just "stealing" it from whatever is now in its shadow.
        
         | temp12192021 wrote:
         | > I'm imagining basically walls of well-placed mirrors. That
         | would take care of quite a bit of the lighting costs, at least.
         | 
         | ... or windows. We could call the building housing these green
         | things "greenhouses."
        
         | ianburrell wrote:
         | Instead of mirrors, I wonder if it would make sense to have
         | greenhouses with artificial lights for winter and night. The
         | original vertical farming idea was farms in buildings in the
         | city. It has changed to focus on premium greens year round.
         | 
         | To solve the year round garden problem, it would be better to
         | grow them in enhanced greenhouses. Then could use sunlight when
         | available and LEDs the rest of the time for decrease in costs
         | and increase in efficiency. There would be no improvement in
         | land usage but even big cities have empty land nearby. I sort
         | of think current vertical farming pivoted when original idea
         | didn't work, but there is better way to do the pivot.
        
         | Ekaros wrote:
         | If you are going to use land for mirrors. Couldn't you build
         | well horizontally? And it would probably be quite a bit cheaper
         | option.
        
       | ynab4 wrote:
       | [dead]
        
       | beambot wrote:
       | I'm confused. This is an article purports to be about vertical
       | farming, but then calls out AppHarvest -- a company building
       | heavily automated (aquaponic?) traditional greenhouses.
       | 
       | There are at least a half-dozen AppHarvest-esque greenhouse
       | companies, and they almost all have positive farm economics
       | (positive EBITDA). Same is true for many of the greenhouse-based
       | fruit & veg outfits.
        
       | jagtstronaut wrote:
       | I majored in Ag for my bachelors and can confirm that all the
       | research at the time was pointing to that this is not a good
       | idea. It is many times more energy inefficient that just growing
       | things in soil.
       | 
       | Kinda like biofuels, sounds really cool, but in practice it just
       | creates more waste then the alternatives.
       | 
       | Only time this actually works and makes money is for high end
       | restaurants in massive metroplexes. They are willing to pay high
       | dollar for extremely fresh lettuce. At one point the containers
       | company was turning a decent profit in NYC. I'm assuming it
       | didn't scale like they were hoping.
        
         | HillRat wrote:
         | When I was doing consulting, we did an innovation project with
         | {{HUGE_RETAILER}} and {{MAJOR_RESEARCH_UNIVERSITY}},
         | researching the retailer's desire to do micro-vertical farming,
         | which the university had put a bunch of research into and had a
         | bunch of IP around. Only took a couple of weeks of reading the
         | relevant dissertations and papers to figure out that the
         | economics didn't, wouldn't, and couldn't make sense, even if
         | the retailer could get a premium price on "just picked" produce
         | (high-end mushrooms were the only place that cost, output, and
         | price-per-pound made any sense). Absolutely shocked, not at all
         | surprised that a bunch of VCs put funding into the concept.
        
         | legitster wrote:
         | Any project that "reuses" shipping containers is a big red flag
         | for me. Used shipping containers are not actually particularly
         | cheap and already have plenty of demand. And for the purpose of
         | building or construction projects they provide next to no
         | value.
        
           | jonathankoren wrote:
           | Yeah. I got fascinated with tiny houses and vertical farms
           | because I liked the potential modularity and
           | transportability, but when you actually look into, you don't
           | really need containerization (let alone actually reused
           | shipping containers) at all. The houses, farms, whatever, are
           | rarely transported anywhere. Instead you're left with 12
           | metal posts, and an aesthetic.
        
         | the__alchemist wrote:
         | Re your last point: The article focuses on lettuce, but I'd
         | associated these vertical farms with microgreens. I've never
         | eaten one, but my understanding was the intent is to sell
         | microgreens to high end restaurants at a high price, as you
         | said. Otherwise, the lighting costs (compared to the sun) would
         | make these unviable.
        
         | pwthornton wrote:
         | Vertical farming or any kind of farming aimed at making the
         | growing season much longer is going to largely be a play for
         | high-end quality, of which I am not sure the market is nearly
         | big enough to get Silicon Valley involved.
         | 
         | High-end restaurants 100% are willing to pay for access to
         | better ingredients. Some individual consumers may be as well,
         | but this market isn't huge.
         | 
         | Vertical farming would also need to be able to take on more
         | than just greens.
        
           | jonathankoren wrote:
           | > Vertical farming would also need to be able to take on more
           | than just greens.
           | 
           | That's the thing. It really can't. Grains are very very
           | cheap, and the price efficiency drops in relation to the
           | water use. (i.e. more water efficient the crop, the less
           | profitable the crop is.) This has been the case with
           | hydroponics for at least 40 years now.
        
           | incrudible wrote:
           | > more than just greens
           | 
           | Two dollar strawberries are the next big step, apparently.
        
         | abledon wrote:
         | > Kinda like biofuels, sounds really cool, but in practice it
         | just creates more waste then the alternatives.
         | 
         | So Porsche e-fuels are gonna be a scam?
        
           | ilyt wrote:
           | Nope, just product for people rich enough to not care about
           | fuel price to run their sportscars. Which is, well, a bit
           | snobbish, but essentially no impact
           | 
           | And, well, so far there isn't really a non-fuel-based
           | solution to powering planes so any less problematic fuel than
           | oil-based ones is a plus, even if it isn't "green" but maybe
           | just "neutral" or "much less negative".
        
         | basch wrote:
         | It seems short sighted? Sure soil is abundant and water
         | plentiful at the moment. Isn't part of the allure of perfecting
         | indoor farming to be resilient to a future world hostile to
         | agriculture. I would think of any big discoveries or inventions
         | being worth it as a long term risk investment.
         | 
         | This movement will resprout when society is relegated to caves
         | and submarines. Maybe fiber optic light instead of solar
         | panels, or maybe a panel that captures the full spectrum of
         | light and converting it to a subspectrum, thereby multiplying
         | the available energy.
         | 
         | These kinds of trials would imho be better suited as large
         | scale research projects ala Manhattan/Nasa type stuff than pure
         | venture capital, 'recoup your investment in a decade' funded.
        
           | smileysteve wrote:
           | But Water is not plentiful; the U.S. 2nd largest reservoir is
           | at its lowest level.
           | 
           | And Soil (at least top soil) is not abundant.
           | 
           | Even currently used land is decreased with the warn in
           | Ukraine.
        
           | htag wrote:
           | We have a ton of easier to pick fruit between here and indoor
           | hydroponic farming.
           | 
           | Indoor hydroponic farms also tend to focus on non-staple
           | foods. If this was about surviving we'd be studying legumes
           | and grains not cruciferous vegetables. It's just easier to
           | overcharge for a cabbage than a bean.
        
           | onlyrealcuzzo wrote:
           | We're close to peak population.
           | 
           | The idea we're going to run out of water is a James Bond
           | movie, not reality.
           | 
           | Look at how productive China is compared to the US in growing
           | calories. Then consider how little of China's land is fertile
           | (12.6% arable vs 17.2% in the US).
           | 
           | China produces nearly 5x as many calories on 66% the arable
           | land - nearly 6.7x more productive.
           | 
           | Then consider that India is FAR better suited for agriculture
           | than the US, but is not considerably more productive.
           | 
           | We're not running out of food or water or solar radiation in
           | our lifetimes.
        
             | GVIrish wrote:
             | Sure we won't run out of water, the challenge is gonna come
             | when weather patterns shift in a way that cause droughts on
             | crop-bearing land or abnormal temperatures in key parts of
             | the growing season. Some parts of the world may be in for
             | some considerable pain in those scenarios.
        
               | onlyrealcuzzo wrote:
               | Others are likely in for considerable gain.
        
             | thfuran wrote:
             | We're not going to run out of water as in "there doesn't
             | exist enough water on the planet to sustain the total
             | population", but we're already running out of water in the
             | sense of "there are places where the ground water is not
             | replenished as quickly as it is being depleted by local
             | industrial and consumer usage, and reservoirs are
             | critically low". That there's plenty of water 5,000 miles
             | away is only so helpful.
        
       | LatteLazy wrote:
       | By spending enormous amounts on tech, construction, energy and
       | labour, we can free up agricultural land, which we already have
       | enormous amounts of and has no actual value 99% of the time...
        
         | blackbear_ wrote:
         | If land is not needed for agriculture then can be used for
         | something else, such as, you know, housing?
        
           | AlexandrB wrote:
           | The idea that agricultural land is somehow reducing the
           | supply of housing runs counter to common sense. By the time
           | you reach any significant agricultural land near Toronto, for
           | example, you're already so far away from the city that you're
           | looking at a 1 hr commute during rush hour. If you work
           | remotely, you can already live in Woodstock or London,
           | Ontario and housing affordability is not as much of a problem
           | for you either. The reason the agricultural land is not
           | converted into housing is because there's little demand for
           | it - not because it's essential to food production.
        
             | wpietri wrote:
             | So you're saying that instead of vertical farming, we
             | should try something like vertical housing? Big if true.
        
             | randomdata wrote:
             | _> The reason the agricultural land is not converted into
             | housing is because there 's little demand for it - not
             | because it's essential to food production._
             | 
             | As an Ontario farmer located several hours from Toronto, I
             | have had a seemingly endless line of people wanting to buy
             | a small plot from my farmland on which to build themselves
             | a home. The demand is there[1], but there is far too much
             | red tape to make it happen. Furthermore, the price of food
             | has been strong for the last decade or so which has sent
             | the price of farmland sky high (up ~500% over the last 15
             | years), making housing on those lands more expensive. I
             | would suggest that the price of housing in the cities has
             | gone up exactly because it has become considerably more
             | expensive to build out into the farmlands compared to
             | earlier decades. When sprawl is too costly, that puts more
             | pressure on existing city boundaries.
             | 
             | [1] Or at least was there. It is not clear if there is much
             | lingering housing demand in Ontario as of the past few
             | months. All reports I read indicate that people don't want
             | to own homes anymore.
        
               | FpUser wrote:
               | Oh believe me they want. they just can not afford it. In
               | the 90's I easily bought house in Toronto and I did not
               | need to have high income. Now it is nigh to impossible
               | for majority of working people.
        
               | randomdata wrote:
               | Housing in Toronto was affordable in the 90s because
               | there was cheaper alternatives. Whether or not one
               | preferred to live in Toronto is immaterial. What is
               | significant is that there was an even more affordable
               | choice to move to the edge of town, keeping pressure away
               | from the core. Price is moderated by choice, after all.
               | 
               | In the 90s, a 100 acre farm here would have sold for
               | around $100,000. Today, the same farm would sell for
               | around $3 million. That is a substantial increase to
               | acquiring the land and a cost that is burdened even if
               | you choose to put a home on the land. This means that
               | there isn't a cheap option outside of town to provide as
               | an alternative like their historically was. And, thus,
               | that puts more pressure on prices within the city.
        
           | runsWphotons wrote:
           | yes the famous housing crisis in rural Nebraska
        
           | pphysch wrote:
           | Finding housing 100 miles away in Farmville has never been a
           | challenge. The problem is most people don't want to live 100
           | miles away in Farmville and commute that distance.
        
           | paxys wrote:
           | There is unlimited land available for housing in the USA. The
           | housing crisis stems from the fact that everyone wants to
           | live in the same few square miles in every state. Converting
           | agricultural land isn't going to fix the problem unless the
           | farm is in downtown Manhattan.
        
             | bombcar wrote:
             | Exactly. Replace part of Central Park with a skyscraper
             | apartment and it'll sell out instantly.
             | 
             | Build the exact same building in East Palestine, Ohio and
             | it'll sit empty for decades.
        
           | Ekaros wrote:
           | Or solar panels to well run those vertical farms... The
           | energy going into food has to come from somewhere. And I
           | still don't believe the equation is net positive in natural
           | vs. artificial light.
        
         | tstrimple wrote:
         | Farmers are absolutely devastating to local water quality.
         | Green houses should be a lot more ecologically friendly than
         | current farming practices but that seems more like a side
         | benefit.
        
         | triceratops wrote:
         | You could let nature reclaim that land.
        
       | abledon wrote:
       | I'm guessing AgTech in general still has a bright future? e.g.
       | outside drones and farming robots?
        
       | madsbuch wrote:
       | Vertical farming makes sense when energy is cheaper than what we
       | get from the sun. That will also unlock growing other crops than
       | lettuce, for which energy is the biggest hurdle. The main value
       | propositions are that we don't occupy land as we do with
       | conventional farming and that automation is easier in a
       | controlled setting.
       | 
       | IMHO, vertical farming is a part of the next wave of
       | industrialisation together with real AI, space travel for the
       | masses, etc. But this requires that we fix an energy sourcing
       | problem and does it without externalities.
        
         | legitster wrote:
         | > Vertical farming makes sense when energy is cheaper than what
         | we get from the sun.
         | 
         | Uhhh, is there any energy cheaper than what we get from the
         | sun?
        
           | bell-cot wrote:
           | 6 months every year, at the South Pole Station.
           | 
           | Or 12 months per year...until you run out of gullible VC's.
        
           | goda90 wrote:
           | High latitudes where there sun might disappear for months.
           | For example, in Iceland, geothermal powered greenhouses are
           | quite successful. Geothermal is plentiful, and it's expensive
           | to ship fresh produce to such a small island nation.
        
             | legitster wrote:
             | That's fair. Although I suspect these types of ventures are
             | already profitable without any tech VC money.
        
           | madsbuch wrote:
           | The word "when" indicates a future tense. This is limited, as
           | you can hear from the other responses ridiculing this
           | comment. However, it should probably be expected that this
           | will happen in the future more broadly.
        
         | di456 wrote:
         | > Vertical farming makes sense when energy is cheaper than what
         | we get from the sun
         | 
         | that's just part of it. Closer to the poles, away from the
         | equator, there isn't enough sun to have a winter growing
         | season. The energy, expense of transporting produce to those
         | areas is another factor. Along with the flavor and quality
         | benefits of harvesting when ripe instead of optimizing for
         | transportation durability and presentation.
         | 
         | Historically the solution was canning the in-season produce and
         | consuming that during winter months.
        
           | outworlder wrote:
           | One of the advantages is that you can use power sources other
           | than the sun in regions where it's not plentiful. Eg.
           | geothermal in Iceland during winter. Or nuclear (either
           | fission or fusion).
           | 
           | But sunlight is so cheap in general that those are really
           | niche situations.
        
         | skywhopper wrote:
         | In other words, one of many pipe dreams that will never happen.
        
           | ilyt wrote:
           | More like "the dream turned out to not be really all that
           | useful all things considered".
           | 
           | Still cool on micro-scale I guess, if you don't have much
           | space in your back yard some kind of vertical farming
           | greenhouse could be cool.
        
         | kristjansson wrote:
         | > Vertical farming makes sense when energy is cheaper than what
         | we get from the sun.
         | 
         | While there are cases where that's the case, they're so
         | marginal it's hard to square the size of the niche with
         | 
         | > vertical farming is a part of the next wave of
         | industrialisation.
         | 
         | Sure, we can grow better food for Finns and Icelanders, it's
         | hard to see a case for the constraints of those places starting
         | to apply more broadly...
        
           | petsfed wrote:
           | If climate change continues at pace, we're going to see
           | larger and larger migrations away from the sunniest parts of
           | the earth, as those sunny spots become too hot for humans to
           | live.
           | 
           | That "if" is doing a lot of heavy lifting, but I think its up
           | to it.
        
       | legitster wrote:
       | > More traditional greenhouses already grow a large percentage of
       | the tomatoes eaten in the United States, for example (most come
       | from Mexico and Canada). In the Netherlands, greenhouses grow
       | nearly a million tons of tomatoes a year, along with other crops,
       | making the country a major food exporter despite its tiny size.
       | 
       | It boggles my mind - _the technology already exists and is
       | profitable_ in the form of a hydroponic greenhouse. So what you
       | paid for as an investor was a bunch of R &D research on how to
       | replace natural and free sunlight with LEDs. (The fact that there
       | are investor decks out there pitching that energy costs could be
       | offset by investments in solar panels is laughably hilarious.).
       | 
       | Even your average field farmer is no slouch. I was just having a
       | conversation with our neighbor, an orchardist who manages over
       | 200 acres of trees. He currently pays $60k a year in _just in
       | SaaS fees_ to cover all of the technology on his farm. Your
       | average (productive) farm is already a miracle of modern
       | automation.
        
         | paganel wrote:
         | > hydroponic greenhouse.
         | 
         | Unfortunately the tomatoes grown in there taste like, pardon my
         | French, shit. Not particularly related to tech or to the
         | article itself, but it deeply saddens me that we seem to have
         | forgotten that food needs to be tasty, too.
        
         | Mandatum wrote:
         | If they do direct to customer that makes sense. If that's just
         | SAP fees, wow.
        
         | bombcar wrote:
         | That's 300 dollars per acre in SaaS fees, and assuming it's
         | standard apples, that runs out to a cent per apple _tree_
         | (edit)
        
           | TaylorAlexander wrote:
           | This might make sense if each additional acre added high
           | costs to the SaaS service but I question that. I wonder how
           | much of this $60k/yr is just rent seeking to extract as much
           | value from the land as possible.
        
             | bombcar wrote:
             | You'd have to know the "value add" and what it is saving,
             | which I'm sure farmers have done. But it's not the case
             | that you get zero apples (or whatever) without it, but
             | maybe it increases yield or prevents total crop loss.
        
             | ilyt wrote:
             | Well, it' niche (you don't have _that_ many customers
             | compared to normal software) that is also highly
             | specialized, and that is never cheap.
             | 
             | And it's not "a piece of software for 60k" but likely "a
             | bunch of specialized pieces of software"
        
           | credit_guy wrote:
           | You probably mean one cent per apple tree, not per apple.
        
             | bombcar wrote:
             | True, it's one hundredth of a cent per apple.
        
           | supermatt wrote:
           | 30,000 apple trees per acre?
        
             | bombcar wrote:
             | I'm going to give up Mathing it out as I'm confused now and
             | it was cherries anyway
        
               | supermatt wrote:
               | Lol no worries. More realistic would be 50-200 apple, or
               | 500-1000 cherry depending on rootstock, variety, and the
               | density you can support.
        
           | legitster wrote:
           | Mostly cherries in this case. For him, newer trees and
           | varietals, so he was expecting to get something like $10k -
           | $15k per acre.
           | 
           | It was actually impressive - for every tech product he used,
           | he knew exactly how much ROI it gave him. Most recently he
           | was excited about an anti-pest system he had just acquired
           | that would detect certain species of bugs in a field and only
           | spray when needed. $10/mo/acre and he was expecting to save
           | ~$10k on pesticide + ~$30k on labor.
        
             | bombcar wrote:
             | Yeah, farmers (the successful ones!) are really _really_
             | good at tracking ROI in ways you wouldn 't expect, and they
             | know what is worth it and what isn't.
        
               | hef19898 wrote:
               | And if it is, they are willing, and able, to pay. After
               | all, developing solutions _for_ farmers is a good market
               | frol ehat I hear. Trying to _replace_ traditional farming
               | so was only ever a way to blow away VC millions.
        
               | bombcar wrote:
               | Yeah, it's one of those markets where you really do have
               | to have the numbers when the treads hit the mud, if your
               | thing costs a million bucks a year but results in even a
               | small amount of profit that covers the cost, they'll be
               | all there. But even if it's cheap, if it doesn't have
               | that ROI you ain't gonna be selling it.
               | 
               | I feel a lot of software/Silicon Valley types do NOT
               | expect that at all, given how hard it is to measure ROI
               | normally.
        
               | bluGill wrote:
               | There are a lot of farmers and they talk to each other.
               | When something new comes out and they are not sure if
               | this is an ROI a few of the farmers in the area will try
               | it on a few of their fields. They will then have numbers.
               | 
               | Running experiments is easy, all farmers do at least a
               | little: it is easy to plant one bag of seed somewhere and
               | then in fall compare that bag to what they plant
               | elsewhere. It only slightly more difficult to do that in
               | a proper controlled scientific way. The only hard part is
               | there are may months between starting the experiment and
               | seeing results.
               | 
               | When something shows good results farmers tell each
               | other. Not always, but they at least tell friends and
               | things spread.
        
         | ilyt wrote:
         | That tech only seems to make sense if you're constrained for
         | space, which literally isn't a problem to solve (yet).
         | 
         | Water savings are the useful part, not the stacking.
        
           | smileysteve wrote:
           | Space, Water, Transportation, and small workforce.
           | 
           | Alaska, Hawaii, Medium/Small island nations would be the
           | target market for these; Where imports are expensive, the
           | local soil grows no crops, and fresh water expensive.
           | (especially if they are cold/dark or too hot for produce)
        
           | bluGill wrote:
           | Water savings are useful in CA. However the article makes it
           | clear they were setting up all over - including in areas with
           | plenty of water.
        
         | roenxi wrote:
         | > So what you paid for as an investor was a bunch of R&D
         | research on how to replace natural and free sunlight with LEDs.
         | 
         | There is currently a hot war between the two countries with the
         | largest nuclear weapons stockpiles. It is conceivable that the
         | 3rd largest stockpile will get involved too. It is a good idea
         | to be probing at what can be achieved without reliable
         | sunlight.
        
           | crznp wrote:
           | Mr President, we must not allow a grow light gap!
        
         | andrewflnr wrote:
         | Solar seems... interesting, at least, as a way to move sunlight
         | from places where agriculture is nonviable for other reasons to
         | places where it is viable, or to where it's cheaper. I guess
         | you could even surround a relatively small "vertical farm" in
         | an inhospitable environment, e.g. currently useless arid land
         | in the US midwest, with a crap ton of solar panels to make that
         | small volume more hospitable, including lighting, air
         | conditioning, etc. Granted, it still doesn't make a ton of
         | sense for a farming company to invest in it directly, you'd
         | want to hire it out.
        
           | goda90 wrote:
           | > currently useless arid land in the US midwest
           | 
           | The US midwest is far from arid(except maybe the Dakotas).
           | This is probably a confusion about what "midwest" means,
           | since it is kind of a confusing term when you think about it.
           | https://en.wikipedia.org/wiki/Midwestern_United_States
           | 
           | The real issue is the cold winters cutting into agriculture
           | time, which is why there's a lot of grains and animal
           | agriculture. Solar-pasture combos could power greenhouses
           | that keep running through winter, but there's so much space
           | that there's not much need for it to be vertical.
        
             | andrewflnr wrote:
             | Fair, I guess I was just thinking "West".
        
         | Loughla wrote:
         | People who don't work with it legitimately do not understand
         | the levels of automation and/or precision involved in large-
         | scale (and medium scale) farms.
         | 
         | The gentleman who rents our family farm owns or operates about
         | 11k acres. He's a medium sized business. He's a family
         | operation.
         | 
         | And he precision farms to the square foot for most row-crop
         | fields. Using thousands of data points from soil condition to
         | weather to historical flood data to local highway traffic
         | patterns. His machinery is (almost) automated. He exists as an
         | emergency off switch, while the tractor and machinery farm to
         | the square foot. They select seed varieties based on the data.
         | Their planter can select any number of up to 20 different
         | varieties based on the outputs of their soil equations, varies
         | the depth, and distance of each individual seed, and plants to
         | the square foot across thousands of acres. Chemical application
         | is dialed in to accuracy within 6" squares. Fertilizer is
         | applied so precisely that the soil generally remains unchanged
         | at the end of the growing season; neither depleted or over
         | fertilized.
         | 
         | Animals - they have a breeding program for their cattle, with
         | genetic testing and selection. The cattle are selected for
         | specific genes. Not for traits. For genes. Actual genetics.
         | They don't just breed that bull with these cows because the
         | bull is taller in the back legs and the cows are heavy and
         | short. They select actual genes to pass between generations,
         | and specifically cultivate the genes they want to see. This
         | blows my mind.
         | 
         | And this is, again, a medium size business. HUGE agribusinesses
         | take precision to a literal entirely new level. Inputs and
         | outputs measured to the ounce over millions of tons produced.
         | Most processes automated, with a human existing as a kill-
         | switch. It's astounding.
        
           | boringg wrote:
           | To me this reads as everybody but the farmer has some skin in
           | the game and is extracting their share out of the process and
           | that farmers are completely locked in on vendors. I already
           | know they are locked in on mech equipment, I assume the
           | intelligence layer is the same thing.
           | 
           | Threes probably an argument that it increases the amount of
           | food per square acre but my cynical take is it adds more
           | profit margin and to the ever increasing cost of food
           | production per unit of throughput.
        
             | legitster wrote:
             | This was not the situation as I understood it based on the
             | conversation with the guy.
             | 
             | Most of the products he is paying for either a) reduce
             | labor costs (like a cell based system that distributes
             | pesticide) or b) reduces the risk of product loss (cherries
             | being insanely delicate and sensitive to subtle changes in
             | temperature and humidity).
             | 
             | Because he is paying for the products as-a-service, he
             | really doesn't care about being locked in on the equipment
             | so long as they pay for themselves.
        
             | piyh wrote:
             | Yields per acre has been growing linearly for 60 years. It
             | has doubled since 1975. It's largely competitive, not
             | exploitive growth.
             | 
             | https://extension.entm.purdue.edu/newsletters/pestandcrop/w
             | p...
        
           | kristjansson wrote:
           | > Fertilizer is applied so precisely that the soil generally
           | remains unchanged at the end of the growing season; neither
           | depleted or over fertilized.
           | 
           | That's astounding. Do they apply fertilizer throughout the
           | lifecycle or just at the beginning? Does the balance hold
           | counting irrigation run-off too?
        
             | aeternum wrote:
             | Many states now require normal irrigation runoff to be
             | collected in a reservoir and reused. It's something like
             | the first 2" of water, which covers normal irrigation and
             | most rainfall.
        
               | kristjansson wrote:
               | Do you have a reference, that sounds interesting and some
               | cursory searching didn't locate anything obvious.
        
             | Loughla wrote:
             | Throughout the lifecyle. There is no irrigation beyond
             | natural irrigation in my part of the country. They clay
             | soil is pretty good at holding onto moisture. But they do
             | factor is runoff. They also use the weather cycle to their
             | advantage, and do not apply near rain events.
        
           | markdown wrote:
           | > The gentleman who rents our family farm
           | 
           | It isn't your family farm anymore. In fact it's nobody's
           | family farm. It's just farmland.
        
             | jacquesm wrote:
             | What were you trying to achieve with this comment?
             | 
             | 'our family farm' is a pretty clear indication of the
             | property rights and that gives the OP every right to refer
             | to it as that.
        
           | jelliclesfarm wrote:
           | Vertical farming for for produce. It's entirely different
           | from row cropping commodity crops.
        
           | legitster wrote:
           | Family farm operations astound me.
           | 
           | The amount of things your _average_ farmer has to understand
           | astounds me - finance, labor management, investing, market
           | conditions, futures, contract negotiation. And then _on top
           | of that_ , mastery of up-to-date farming technology.
           | 
           | Even a modest 100 acre operation can be a multi-million
           | dollar enterprise designed to eke out cents on the dollar.
        
             | htag wrote:
             | There is a massive difference between a 100 acre farm and a
             | 11k acre farm.
             | 
             | A 100 acre farm (producing generic commodity crops) won't
             | have be able to afford fully modern equipment described
             | higher in the comment chain. Even with mostly 20th century
             | equipment you'll be surprised at the ratio of total assets
             | to annual profit for a 100 acre farm. The numbers might be
             | $3M-9M of assets for $100k-300k profit.
             | 
             | The economies of scale conspire to push farms to
             | consolidation. The equipment that increases productivity
             | will receive higher usage rates, so capital investments are
             | more efficient. If you have anything between 80-5000 acres
             | you will clearly be better off liquidating everything and
             | playing the markets. It'll be less work, safer, and more
             | profitable. The family farm died in the dust bowl.
        
               | legitster wrote:
               | This is only true if we are only talking commodity crops.
               | But the _average_ farm in the us is still only ~400
               | acres.
               | 
               | For food crops you can still do pretty well on a 100 acre
               | farm. Berries/fruits/vegetables/etc. Especially if you
               | live in a community with access to distribution for said
               | crops.
               | 
               | I live in an area with a lot of food ag and it's not
               | uncommon for farms of just a couple dozen acres to pay
               | the bills.
        
               | mcguire wrote:
               | If the things I've seen are right, most of the smaller
               | farms like this are side-gigs: the household adults have
               | day jobs.
        
               | legitster wrote:
               | Sure. My parents have a couple of acres of orchard on
               | their property they pay someone to professionally manage.
               | If they get $5k a year from it they are pretty happy.
               | 
               | There are also a lot of small farms that are run by
               | teachers (works well with the summers off).
               | 
               | But I think you would find that anything over 50 acres in
               | an area with distribution options (either close to a
               | packer for that product or urban area) CAN be a full time
               | job if you know what you are doing and are willing to
               | work that hard.
        
               | phpnode wrote:
               | No one is pulling $100k profit from 100 acres, that's
               | basically impossible
        
               | helij wrote:
               | Of course they are. Raspberries[0].
               | 
               | [0]https://www.canr.msu.edu/foodsystems/uploads/files/Eco
               | nomics...
        
               | bluGill wrote:
               | Many of them are - because the land is long paid off
               | (often been in the family for 100+ years). If you have to
               | make payments (other than taxes) then you need a lot more
               | land to extract a living wage.
        
               | kickout wrote:
               | Oh its possible, just not with non organic corn/soy. 100
               | acres of pumpkins might clear $1M though (yes, decorative
               | pumpkins)
        
               | legitster wrote:
               | Pumpkins man!
               | 
               | I helped out a guy from church once who had just switched
               | over two acres to pumpkins. He said he _netted_ 10k an
               | acre that year selling them to local pumpkin patches with
               | almost no work.
               | 
               | Next year he had 20 acres.
        
               | shagie wrote:
               | As an aside, you can some browse supporting information
               | at https://www.nass.usda.gov/Statistics_by_State/
               | 
               | For example, Wisconsin - https://www.nass.usda.gov/Statis
               | tics_by_State/Wisconsin/Publ...
               | 
               | > The number of farms in the United States for 2021 is
               | estimated at 2,012,050, down 6,950 farms from 2020. The
               | number of farms increased in all sales classes except
               | $1,000-$9,999, $100,000-$249,999, and $1,000,000 or more.
               | In 2021, 51.0 percent of all farms had less than $10,000
               | in sales and 81.5 percent of all farms had less than
               | $100,000 in sales. In 2021, 7.4 percent of all farms had
               | sales of $500,000 or more.
               | 
               | That 51% with less than $10k sales suggests a lot of
               | hobby farms.
        
               | ilyt wrote:
               | Yup, over last ~25 years my dad (on ~10 hectare/25 acre
               | of land, mix of fruits/vegetables/grains) went from "well
               | off" to "barely getting by", to "just sell off land for
               | housing development and get a normal job".
               | 
               | Kinda sad how the the government subsidizes farming in a
               | way that basically small farmers don't have place in the
               | market.
        
               | Loughla wrote:
               | You are correct.
               | 
               | The 580 acres we rent was enough for my grandfather to
               | support a family of 10. Today, I could support my family
               | of 3 with that many acres if I ran a show farm near an
               | urban center. But as a working farm it is unfeasible to
               | support a family.
               | 
               | It's sad. 500 acres used to be a decent sized operation.
               | Now, 10k is a starting out size.
        
               | NikolaNovak wrote:
               | I'm going to slightly disagree with "it's sad" part;
               | understanding it's unfortunate on local / personal scale,
               | food getting cheaper is what allows all of us here at
               | hacker news to do _something else_ rather than cultivate
               | food as primary preoccupation of majority of population
               | :- /
        
               | triyambakam wrote:
               | Are you saying that it takes more land to support the
               | same number of people? If so, why?
               | 
               | Edit: maybe I'm mixing up the meaning of support here. Do
               | you mean support as in financial support through the
               | farm's profit, or sustenance support, i.e. feeding the
               | family from the farm?
        
               | comfypotato wrote:
               | Profit, in dollars, per acre has gone down. You need more
               | acres for the same profit. Modern ag-tech is much more
               | efficient.
        
               | RajT88 wrote:
               | I assume you're getting at the major corporate farms
               | exerting a downward pressure on prices, which is thus
               | lowering the profit per acre?
        
               | antisthenes wrote:
               | No need to reinvent the wheel:
               | 
               | https://en.wikipedia.org/wiki/Economies_of_scale
        
               | comfypotato wrote:
               | The biggest factor is technology. The same capital can
               | produce more food. I think that's what you're talking
               | about but not really sure. It's a good thing for everyone
               | but the farmers. The cost of food is one of the few
               | things that has significantly gone down relative to
               | minimum wage in the US.
               | 
               | Supply has gone up more than demand. Profit margins have
               | gone down.
        
               | moomoo11 wrote:
               | I believe he is saying the COGS doesn't work out in favor
               | of small farms against bigger ag-corps.
               | 
               | Those bigger operations can afford to reinvest in
               | technology and evolve to do more with less (people).
        
               | eddsh1994 wrote:
               | 100 acres of farmland only requires 1 Ox 100 days of a
               | year!
        
             | theshrike79 wrote:
             | No matter what you think about Jeremy Clarkson as a person,
             | Clarkson's Farm on Prime is a pretty eye-opening view to
             | British farming.
        
         | jareklupinski wrote:
         | > The company's total revenue for the first three quarters of
         | last year was $10 million, but most of that was used on up to
         | $7 million in severance payments when it fired two executives.
         | 
         | Farms also don't have boards...
        
         | steveylang wrote:
         | Maybe the answer is to turn your indoor crops into juice
         | packets, and charge customers $700 for a machine to squeeze the
         | juice out of them.
        
         | smileysteve wrote:
         | You're missing the important part, the LEDs and Hydroponics
         | theoretically reduce the inputs (80% less water is often a
         | figure used) and time to market - grow lights potentially mean
         | 4-5x as much grow time in the winter; but maybe < 2x in summer.
        
         | Symmetry wrote:
         | A plant's ability to make sure of sunlight saturates at about
         | half the brightness of full daylight and it only absorbs light
         | in half the spectrum of sunlight so if you had magical 100%
         | efficient solar panels and LEDs you could roughly quadruple the
         | effective area you have under cultivation if you put solar
         | panels on top then four layers of growing plants. But of course
         | solar panels and LEDs are very far from perfectly efficient so
         | yeah, you're better off with the greenhouse until we get cheap
         | fusion power or something.
        
         | inasio wrote:
         | Some of our local farms do corn mazes around Thanksgiving. You
         | can see from above (done) that the mazes make Disney figures or
         | cool patterns. A friend of mine showed me how they do it, it's
         | basically a program that goes on the GPS in their tractor and
         | controls how they plant corn over a few acres, completely
         | automated.
        
         | 7952 wrote:
         | It could be quite refreshing to be in an industry where
         | technology can give predictable improvement in profit. You
         | increase yield by x% and that pays for the technology and
         | generates a profit.
        
         | orangeoxidation wrote:
         | > So what you paid for as an investor was a bunch of R&D
         | research on how to replace natural and free sunlight with LEDs.
         | (The fact that there are investor decks out there pitching that
         | energy costs could be offset by investments in solar panels is
         | laughably hilarious.).
         | 
         | Some of those already existing greenhouses are using LEDs to
         | augment natural sunlight. [0]
         | 
         | So it doesn't seem too far fetched to me. The gamble wasn't to
         | replace (free) sunlight with (paid) LEDs. The core idea is
         | stacking farms on top each other, hoping the reduced land
         | (area) requirement vs increased energy cost might pay off.
         | 
         | Turns out land isn't that short, transportation not too
         | expensive and energy not that cheap.
         | 
         | [0] https://www.atlasobscura.com/articles/glowing-dutch-
         | greenhou...
        
           | mediaman wrote:
           | What's crazy is that all these variables were known ahead of
           | time.
           | 
           | What is the cost of real estate in rural upstate New York?
           | It's really not that bad! (About $10k per acre, based on a
           | brief search, for land about 280 miles away from Manhattan. A
           | truck could make a delivery in six hours or so.)
           | 
           | So why spend millions in capital expenditures on fancy
           | stacked farms with high tech intense lighting, in order to
           | cut a few tens of thousands of dollars in real estate costs?
           | 
           | The argument was that logistics costs were high. That's kind
           | of true if you're on the east coast, and your alternative is
           | importing from Mexico or California.
           | 
           | It's not true at all if you can get produce from a
           | conventional hydroponic operation six hours away by truck.
           | 
           | Moreover, it's not like conventional hydroponic operations
           | didn't exist, and this was some sort of tail risk that was
           | unexpected. The conventional hydroponic operations already
           | existed! They've been in business for years. All the founders
           | or investors had to do was drive a few hours to go visit
           | them. Or pick up the phone.
        
             | ilyt wrote:
             | > So why spend millions in capital expenditures on fancy
             | stacked farms with high tech intense lighting, in order to
             | cut a few tens of thousands of dollars in real estate
             | costs?
             | 
             |  _and_ ongoing maintenace. I 'd imagine harvesting crops
             | from flat piece of land is also cheaper than from vertical
             | stack.
        
             | [deleted]
        
             | quadrifoliate wrote:
             | > They've been in business for years. All the founders or
             | investors had to do was drive a few hours to go visit them.
             | Or pick up the phone.
             | 
             | The aim for venture capitalists is _necessarily_ to make
             | risky, long-tail bets that have little chance of paying
             | off; and that incumbents find too risky.
             | 
             | Sure, this bubble has popped, but what success in this case
             | might have looked like is grocery stores selling mass-
             | produced microgreen salads (that can't be reasonably
             | transported without bruising) which were grown upstairs.
             | 
             | It's a reasonable criticism that VCs don't understand
             | agriculture well enough to estimate the risk of "moonshot"
             | style initiatives in that area. But criticizing them for
             | "not picking up the phone and talking to existing
             | operations" is kind of missing the point. _Of course_ the
             | existing operators are going to say it won 't work.
        
               | wpietri wrote:
               | > But criticizing them for "not picking up the phone and
               | talking to existing operations" is kind of missing the
               | point. Of course the existing operators are going to say
               | it won't work.
               | 
               | This is true but irrelevant. The important part is asking
               | them _why_ it won 't work and then seeing if that's
               | correct. VCs are supposed to invest in _risky_ things,
               | not _futile_ things.
               | 
               | Of course, as with WeWork, there's a big gap between what
               | VCs are supposed to do in terms of due diligence and what
               | they actually do.
        
               | bluGill wrote:
               | VCs had so much money that they couldn't do that work.
               | They have to invest all that money someplace no matter
               | what, even if a moment's thought would show it was a bad
               | investment because they need to show a return on
               | investment, and sitting on a lot of cash isn't showing a
               | return.
               | 
               | This is one way the little guy can beat the market: you
               | are allowed to sit out the market for obviously flawed
               | things. Beware though, that thinking is also why many
               | little guys didn't get rich on Amazon, Microsoft, Apple,
               | Google, and the other big names that at one time looked
               | like bad investments.
        
               | hef19898 wrote:
               | In the last decade or so, VCs have been less interested
               | in finding the next Facebook or Apple or Google, but
               | rather something they could _sell_ as such. So they
               | always seemed to fund the same kind of founder, the same
               | great kind of vision for the future. They did so long
               | enough to keep the lights on until an IPO, or SPAC as of
               | late. Now that this route is basically dead, they seem to
               | reevaluate their portfolios differently. And that might
               | actually include the non-marketing side of the due
               | dilligence nobody seems to have done so far.
        
               | quadrifoliate wrote:
               | Sure, risk profiles in a a high-interest rate environment
               | function differently from those in a "here's some money
               | at ~0% interest" one. And I wouldn't be surprised by ag-
               | tech being off the table for a few years in portfolios
               | due to the fact that it's not well understood by many
               | VCs.
        
               | mediaman wrote:
               | The _reason_ for the long-tail bets being improbable is
               | important, though!
               | 
               | If the reason is because it takes lots of capital, or
               | because there are network effects (e.g., AirBnB, eBay),
               | or because it's a winner takes all market, or some key
               | piece of technology has to be proven out, then sure,
               | shoot your shot, someone will get the bullseye and win
               | the day and it'll be a cakewalk raising the next fund.
               | 
               | But if it's improbable because nobody wants it, that's
               | not the same thing.
               | 
               | That's why a bet being improbable should not be _the_
               | reason to invest in something.
               | 
               | A VC may look at a bet and say, "sure, the win condition
               | is unlikely, but lots of people will want this, so if it
               | wins, it's worth billions." And maybe they write a check.
               | 
               | But if another VC looks at a deal and says "it's not
               | likely to work, and also, even in the optimistic case
               | this is worse than existing solutions," then there is no
               | market problem being solved. This second VC will likely
               | be leaning more on their management fee than their carry
               | to pay the mooring fees for their yacht.
               | 
               | And a phone call to that farmer would have told them that
               | while microgreens don't ship well over very long
               | distances, they do fine in climate controlled trucks over
               | a couple hundred miles. Part of a VC's job is to de-risk
               | investment decisions by validating key assumptions.
        
       | AlexandrB wrote:
       | I wonder what the net efficiency of operating LED lighting from
       | solar power would be. The obvious advantage of traditional farms
       | is that some inputs, most notably light, are free. But if you
       | consider solar panel efficiency, the cost of mining raw materials
       | and manufacturing panels, LEDs, and power components, I wonder
       | how much worse indoor farming is. Is it 10% efficient? 50%
       | efficient?
        
         | mannerheim wrote:
         | The article says five acres of solar panels for one of lettuce.
         | That seems to imply a total efficiency of 20%.
        
         | SAI_Peregrinus wrote:
         | With an solar cell with an infinite number of layers the
         | maximum efficiency for normal sunlight is 68.7% to go from
         | light->electricity[1]. Real cells don't have infinite numbers
         | of layers, so conversion efficiency is around 25% for single-
         | layer monocrystalline silicon cells. Those have a maximum
         | possible efficiency of 32%.
         | 
         | Current LEDs are around 40-50% efficient. So 45% efficient LED
         | * 25% efficient solar = about 12% total efficiency.
         | 
         | [1] A. De Vos & H. Pauwels (1981). "On the Thermodynamic Limit
         | of Photovoltaic Energy Conversion". Appl. Phys. 25 (2):
         | 119-125. Bibcode:1981ApPhy..25..119D. doi:10.1007/BF00901283.
         | S2CID 119693148.
        
           | londons_explore wrote:
           | However, you also get the uplift in efficiency from the fact
           | plants prefer certain wavelengths of light, and have nearly
           | no use for others (eg. green). And LED's are good at
           | producing certain wavelengths of light.
           | 
           | Not sure how to calculate that...
        
           | [deleted]
        
           | hommelix wrote:
           | Thanks for the numbers on LED lighting. As a comparison,
           | photosynthesis efficiency is about 5% [1]. One could at first
           | think that 12% is better than 5%, but the plant still need to
           | grow even with LED lighting.
           | 
           | The first step in the photosynthesis is the light absorption.
           | The loss there is due to the limited light absorption (range
           | 400 - 700nm). So maybe this step could be improved by using
           | LED lighting dialled in to the range of the plant. The rest
           | of the loss chain would remain mostly the same.
           | 
           | Doing the math with the wikipedia numbers
           | Plant growing in open field       ===========================
           | 0.53*0.7*0.76*0.32*0.6 = 0.05413632       ==> 5.4%
           | Plant growing with LED lighting
           | ===============================       Considering 100 % LED
           | light absorption by the plant (which is an exaggerated
           | hypothesis) and the 12% LED lighting efficiency
           | 0.12*1.0*0.7*0.76*0.32*0.6 = 0.01225728       ==> 1.2%
           | efficiency
           | 
           | [1] https://en.wikipedia.org/wiki/Photosynthetic_efficiency
        
         | toss1 wrote:
         | I wonder about using partial LEDs and also solar concentraters
         | and fiber-optic light pipes. Design the building deliberately
         | with a curved-window face like the building that melts cars
         | [0], but capture and redirect the sunlight. Might even be
         | better to use a mirror+pipe system than fiber optics often used
         | in lightpipes. Done well, should cut the electricity bill
         | massively
         | 
         | But, from the article, it seems like the biggest bill to be cut
         | is the 7-figure executive salaries. They are obviously not
         | worth it.
         | 
         | [0] https://www.bbc.com/news/magazine-23944679
        
           | outworlder wrote:
           | I thought about fiber optics too. The thing is, the square
           | cube law hits vertical farms(it's even worse when they only
           | collect sunlight at their roof). There's some wasted energy
           | in standard farms (the spaces between plants) so I guess it's
           | not as clear cut. But as soon as you start to stack layers it
           | starts to become a problem.
        
       | killjoywashere wrote:
       | Having spent some of my time in high school (in Nebraska) working
       | in a greenhouse, I'm scratching my head trying to figure out the
       | value proposition for most of these companies. I kind of wonder
       | if this was all motivated by that movie "The Martian" where Matt
       | Damon was growing potatoes on Mars with hydrazine.
        
         | ausbah wrote:
         | "In theory, there are enormous benefits to indoor farms. They
         | often use 90% less water than traditional farms; right now,
         | most lettuce in the country is grown in drought-stricken
         | California and Arizona. Growing inside can avoid outbreaks of
         | E. coli and diseases like a plant virus that recently
         | devastated lettuce grown in California's Salinas Valley,
         | pushing up prices. Indoor farming also eliminates pesticides
         | and reduces fertilizer and keeps it out of rivers. Lettuce
         | grown near Boston or New York City can avoid traveling
         | thousands of miles from Western fields, saving gas and staying
         | fresh longer. It's possible to grow delicate, flavorful foods
         | that otherwise wouldn't survive a long trip through the supply
         | chain. And as climate change makes extreme heat, drought, and
         | flooding more likely, growing inside could become a necessity
         | for some crops."
        
       | dpflan wrote:
       | The Netherlands is mentioned once with a link another article. If
       | its greenhouse technology is so good, were there any viable
       | innovations building upon their success? There seems to be a lot
       | of informed, quality discussion by HNers, are any knowledge of
       | the Netherlands situation?
        
         | fleddr wrote:
         | It appears to me that Silicon Valley is unaware that there's
         | such a thing as Food Valley. Which does exactly what you ask
         | for.
         | 
         | Food Valley centers around the Dutch University of Wageningen,
         | the pinnacle of agricultural research, teamed up with a network
         | of innovative food companies and experts.
        
       | ulnarkressty wrote:
       | Interviewed a couple of years ago at a vertical farming startup.
       | All the usual talk about making the world a better place through
       | technology (and machine learning for some reason). I asked where
       | the electricity came from, turns out they were literally burning
       | coal to grow some salad not very efficiently.
       | 
       | Hydroponic farms have been studied for decades, they are super
       | optimized but they have their limits as well - see the 10 GBP
       | bell peppers in supermarkets today. I would really like to know
       | how the numbers look like when comparing traditional hydroponic
       | with these hyper-local vertical farms.
        
       | mc32 wrote:
       | Multi-story vertical farming doesn't make much sense unless we're
       | living underground after a thermonuclear exchange of some sort
       | with wide implications.
       | 
       | What may make sense is enabling farming of locally out of season
       | crops from "annuals". This already happens but it's not as cost
       | competitive as importing from far-away (hemisphere away). Working
       | on that makes more sense than trying to farm on multi-floor
       | indoor facilities.
        
         | Ekaros wrote:
         | Also, if transport is really the big concern, shouldn't we work
         | on optimizing that? Multiple solutions, from automation, to
         | electric vehicles in many ways or even trains. It is not like
         | the cargo is that time sensitive and distances that big.
        
         | monero-xmr wrote:
         | The market already solved this for the high value goods -
         | marijuana and tomatoes, which are grown in green houses.
        
           | mc32 wrote:
           | There are other things which make sense in greenhouses beside
           | high value crops like MJ. Tomatoes as you mentioned, but also
           | other fruits and vegetable that would taste better if they
           | were bought close to the day they were picked.
           | 
           | However, instead of trying for vertical though could have
           | worked on improving how to grow things in greenhouses at
           | higher latitudes more economically efficiently and maybe
           | expanding the available crops through specialization.
        
           | Oxidation wrote:
           | That's pretty glib, because when they built large
           | greenhouses, people probably said "the market already solved
           | this for high value goods like tomatoes: buy them from Italy
           | and use a fast clipper to get them here in time".
           | 
           | Vertical farms probably indeed don't work out in the current
           | day where we have sunlight, enough land to use it, and
           | transport. Probably most careful analysis would have shown
           | that, but, for things where the analysis has wide-enough
           | error bars, when money is cheap enough, "the market" shows
           | things don't work by incinerating gobs of investor cash and
           | falling over. In the cheap-money era we just had, it was
           | apparently a worthwhile gamble for some.
           | 
           | And if you're worth billions and get suckered by a chancer
           | with a flashy pitch deck to invest in something that could
           | have trivially been shown to be economically doomed by some
           | random internet-commenter grousing, then honestly you
           | deserved to lose the money.
        
             | bluGill wrote:
             | The people building green houses did a real market analysis
             | and saw that the glib analysis was wrong for their city -
             | that is they could find a niche where they could sell for a
             | profit. Many of them also started small to verify the niche
             | really existed - selling a few from their backyard
             | greenhouse, and when demand was proven to exist expanded.
        
               | Oxidation wrote:
               | Perhaps, but if you told me a vertical farm only worked
               | at a scale above _X_ thousands of square metres due to
               | economies of scale, I 'd find that quite plausible. So I
               | can see why an investor might not wonder too hard why the
               | scale is so large. On the other side, the dream-sellers
               | have only until the writing on the wall becomes legible
               | to extract the cash, so they can't mess around doing the
               | HP garage thing for a decade.
               | 
               | Given the actual consistent result, it's still probably
               | on the investors for being credulous marks with a case of
               | techno-FOMO and high on their own supply, but I don't
               | think it's always been _necessarily_ so simple on the
               | face of it to be debunked by a bunch of grouchy Internet
               | contrarians in 31 seconds (though probably, again based
               | on the result, was always debunkable by decent
               | independent due-diligence).
               | 
               | After all, it's not hard to imagine a world where SpaceX
               | is a smoking crater in 2015 and we're all going "well
               | _obviously_ you couldn 't have landed a rocket, what did
               | they think would happen?!". Another example: the jury's
               | still out on if Uber's long bet on a pivot into self
               | driving taxis can pay off before they bleed out, and you
               | can find plenty of "obviously..." analyses saying they'd
               | be dead or that they'd be the only transport in town by
               | 2020. Neither of those could start in a niche, they were
               | all-or-nothing.
               | 
               | It's not unthinkable, to me at least from the outside,
               | that vertical farming had a chance of being a capital-
               | intensive, high-barrier, high-payoff industry. In that
               | I'd be surprised by it about as much as I was by SpaceX's
               | technical payoff about 7 years ago: "huh, so that _does_
               | work, crazy ".
               | 
               | And all that said, if you're an investor who would rather
               | gamble the money than spend a fraction of the promised
               | returns on due diligence, then thanks for the trickle-
               | down, I suppose. And probably just as well farming isn't
               | about to end up in the hands of Farming Uber even faster
               | than it already is becoming.
        
       | Depurator wrote:
       | In the emergence of new sectors backed by technology focused
       | venture capital this scenario is to be expected though.
       | 
       | Often these bubbles are depicted as hype cycles, where you have
       | inflated expectations of a particular technology, which show
       | disappointing real world performance leading to a dip in
       | confidence where ultimately a long term productive solution
       | emerges.
       | 
       | Another way to think about this process is to take an
       | evolutionary approach to technolgy development. Initially there's
       | a lot variation of various firms trying to solve a particular
       | problem, each with their own solution based on more or less novel
       | technology. The issue is the selection phase where the technolgy
       | competes in the real world and compete not only against other
       | technological solutions but in a sociotechnical system including
       | e.g. regional institutions such as local culture, regulations,
       | politics, markets that are often aligned with the existing
       | industry. Ultimately one or a few solutions are retained and
       | integrated into our collective infrastructure and provide a
       | consistant solution to the original problem, and in a
       | capitalistic model - profitable returns.
        
       | steponlego wrote:
       | It was a stupid idea in the first place. In fact it's so mind-
       | bendingly stupid that the classice British comedy show Brass Eye
       | parodied it like 30 years ago.
        
       | physicsguy wrote:
       | It's not that complicated, you can only easily grow calorie low
       | food like lettuce in these conditions, and when energy prices
       | rise it is no longer cost effective.
        
       | outworlder wrote:
       | I wonder if those startups would have better luck by focusing on
       | research and getting a contract from NASA or similar. On Earth
       | vertical farms only make sense in very specific niches.
       | 
       | But, if you are not on Earth, then it becomes more interesting.
       | 
       | Research grants wouldn't rise to the crazy VC valuations though.
       | Maybe that's why they don't bother.
        
       | cushychicken wrote:
       | Former AppHarvest employee (by acquisition). That place was an
       | unqualified fuckshow. Not surprising they're being sued for
       | fraud.
       | 
       |  _"There are many reasons why they're doing it, but one of the
       | reasons is because they know that Silicon Valley investors won't
       | invest in a farm, but they'll invest in a tech company," says
       | Henry Gordon-Smith, founder of Agritecture, a firm that consults
       | on urban farming projects. "In reality, these companies overspend
       | on R &D by crazy amounts, and then say, 'Oh, shit, that didn't
       | work.'"_
       | 
       | This could have been taken from internal communications almost
       | verbatim. The CEO straight up cited my former employer's
       | acquisition was significantly motivated to position AppHarvest as
       | a tech company, rather than an ag company, for the purpose of
       | propping up the valuation.
        
       | uberman wrote:
       | " _how did investors think that they could find Silicon Valley-
       | style returns in . . . lettuce?_ "
       | 
       | That made me laugh
        
         | FlyingSnake wrote:
         | Just like how they thought they could find returns in Juicero.
        
         | seizethecheese wrote:
         | Reminds me of East of Eden.
        
           | steve_adams_86 wrote:
           | For some reason that part of the story crosses my mind every
           | now and then. The factor of ingenuity requiring appropriate
           | timing, how misfortunate can make otherwise good ideas seem
           | terrible, how things which once seemed bizarre are
           | commonplace today, etc. I really enjoyed that book.
        
         | AtlasBarfed wrote:
         | Not without proper carbon taxing and land use taxing.
         | 
         | In a sane world, if vertical farming got even close to
         | traditional farming without taxing in soil destruction, water
         | table destruction, pesticide impacts, and habitat removal from
         | nature, we'd transition rapidly to vertical farming.
         | 
         | Politics is not reality. Neither is economics.
        
           | Ekaros wrote:
           | How do you supply enough power to vertical farms without
           | those same externalities? And then how green is it to build
           | and run them? Considering all the equipment, infra and
           | inputs. It is not like that stuff magically comes from thin
           | air with vertical farming.
        
             | toomuchtodo wrote:
             | Renewables, but then you might as well farm on farmland and
             | haul to urban areas with electric trucks.
             | 
             | Vertical farms are another solution looking for a problem
             | (unless you're truly land constrained, like the Maldives)
        
               | pwthornton wrote:
               | The biggest argument for vertical farms is that you'd be
               | able to bring high-quality year around produce to more
               | places. We do have most produce year around, but the
               | quality of it varies wildly depending on the time of
               | year. Most produce shipped from California and Mexico
               | during growing off seasons is quite subpar.
               | 
               | But this is an argument for quality, of which people
               | would have to be willing to pay a premium for. I could
               | see high-end restaurants and others wiling to pay for
               | this.
               | 
               | Greenhouses already extend the growing season. This would
               | ideally be able to do that further.
        
               | vanattab wrote:
               | I mean traditional farming and photosynthesis from the
               | sun is the original form of renewable solar power we have
               | had since the birth of civilization.
        
               | toomuchtodo wrote:
               | True! But you can do some fun acts like using heat pumps
               | in certain climates (the Netherlands, for example) to
               | extend growing seasons or create them (if they don't
               | exist) all year long.
               | 
               | https://www.nationalgeographic.com/magazine/article/holla
               | nd-...
        
             | Vecr wrote:
             | Nuclear power. I don't think there's any other alternative
             | if you really wanted to grow anything other than "green
             | water" (i.e. leafs like lettuce) for large portions of the
             | planet.
        
             | smileysteve wrote:
             | Many of the inputs are reduced; You use the natural gas to
             | make energy for LEDs to decrease your time to market by
             | increasing sun. By circulating the water you save 80% of
             | it.
        
             | AtlasBarfed wrote:
             | what if I told you that to be actually sustainable at
             | current population levels long term, we'd need to surrender
             | 70% or more of currently used pastureland and farmland?
             | 
             | Oh wait, we aren't going to stay at current population
             | levels. Still at least have, what, another 4-5 billion
             | people to crank out before we allegedly plateau?
             | 
             | Wind power doesn't take up a lot of space, especially
             | offshore. Solar? There's this thing called a desert.
             | 
             | People, we are in the midst of a mass extinction. We NEED
             | that land for biodiversity. Mass extinctions occurred over
             | long periods of time that enabled evolutionary adapatation
             | to some degree. We're doing ours over the span of a
             | thousand years. Most mass extinctions at least get to
             | "experiment" will all Earth's land surface to find new
             | adapted animals. We've taken a huge portion of the world's
             | biodiverse and fertile lands and industrialized them.
             | 
             | Otherwise, yeah, we'll have vertical farms... in space,
             | because we won't be on earth.
             | 
             | I guess you think solutions to traditional farming, which
             | is unsustainable, will come out of THIN AIR.
        
             | ulber wrote:
             | Maybe we don't, but we should let market forces sort it out
             | by doing our best to tax the externalities of power
             | generation too.
        
           | ilyt wrote:
           | That's suggesting vertical farming is desirable outcome where
           | it really isn't under most constraints. "Just" moving to
           | hydroponics gives you most of the benefits (less
           | pesticide/water usage, higher yield per area) and with birth
           | rates stagnating "just" converting some of current fields
           | would free up the area for mode wild nature.
        
           | Hypocritelefty wrote:
           | [dead]
        
         | ilamont wrote:
         | Greater fool theory at work until the music stops. A story as
         | old as the concept of investing.
        
       | Melatonic wrote:
       | Not surprised but this also misses some of the big wins of
       | vertical farms - big increases in sustainability. Money is not
       | everything - and if it can be profitable (even if it is less
       | profitable than outside) it could potentially still make sense.
       | 
       | Realistically though I think this will not see bigger use until
       | we actually get fusion power working and/or it becomes more
       | useful on places like the Moon or in environments where there is
       | far less natural sunlight (like very northern latitudes)
        
       | julienchastang wrote:
       | Slightly off topic, but I saw this video [0] about a retired
       | postal worker in Nebraska who grows citrus fruit in an
       | ingeniously designed greenhouse heated with geothermal. (Not
       | magma geothermal, but earth tubes geothermal that treats the
       | ground as an infinite thermodynamic reservoir. Works in the same
       | way as a refrigerator.) Can anyone here comment on if this could
       | be done at scale? Could the economics be feasible?
       | 
       | [0] https://www.youtube.com/watch?v=ZD_3_gsgsnk
        
         | Topgamer7 wrote:
         | I recall that video. I wonder how the math compares of their
         | costs during the summer, vs the cost of transportation.
        
         | smileysteve wrote:
         | Sure, you need to avoid frost in the greenhouse; which there is
         | an insulation factor from the walls and glass; and that's only
         | 37 degree f; a lot less than human habitable spaces.
         | 
         | Does it scale? Profitably, no, because transportation of
         | oranges from California and Florida to Nebraska is currently
         | quick and cheap.
        
           | julienchastang wrote:
           | The issue of temperature control is covered extensively in
           | the video as are some economic concerns (he sells oranges at
           | NE farmer's markets!). What I wonder is if this could be a
           | viable business. Land and possibly water could be cheap in
           | that part of the country. Energy costs are negligible due to
           | the design. Of course, there would have to be a big upfront
           | capital expenditure and some time to get something like this
           | going.
        
       | miguelazo wrote:
       | Anyone know how to get in on that AppHarvest fraud lawsuit?
        
       | college_physics wrote:
       | All bubbles have something wasteful about them as they do not
       | represent calculated risk-taking but rather a suspension of
       | healthy skepticism that is driven by informational echo chambers,
       | ultra-cheap money and other such degenerate macro phenomena. This
       | leads to more widespread failures than what is warranted for a
       | given quantum of risk because they are all copycat failures.
       | 
       | It will be interesting to see which of the countless tech-related
       | bubbles of the last decade will grow roots. Vertical farming is
       | not the worst offender, hopefully something has been learned in
       | the process.
        
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       (page generated 2023-02-27 23:01 UTC)