[HN Gopher] Mastodon generates more engagement than Twitter. Why?
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       Mastodon generates more engagement than Twitter. Why?
        
       Author : rpgbr
       Score  : 23 points
       Date   : 2023-02-23 21:00 UTC (2 hours ago)
        
 (HTM) web link (notes.ghed.in)
 (TXT) w3m dump (notes.ghed.in)
        
       | nabla9 wrote:
       | The great thing about Mastodon seems to be that it's bad for
       | promoting.
       | 
       | Several journalists, researchers, and bloggers jumped into
       | Mastodon and tried to do the usual "hot take every day" to get
       | followers. It does not work. There is no vitality. Pumping hot
       | air does not take off. They are really pissed that "retweet"
       | feature is missing :)
       | 
       | I have discovered several people and groups of experts who just
       | do their work, discuss and share knowledge without branding
       | themselves.
        
         | dhc02 wrote:
         | Just give it time. Remember, before Twitter had algorithms,
         | there were third-party platforms like favstar providing
         | algorithmic virality as a service. I'm sure we'll eventually
         | see similar tools for mastodon, followed by those tools being
         | integrated into the platform, thereby eventually ruining it.
         | 
         | Edit: yep.
         | https://twitter.com/TimHaines/status/1626002333548306432?cxt...
        
       | kazinator wrote:
       | https://norden.social/@hmans/109909653859135077
       | 
       | Henrik Mans writes:
       | 
       | Twitter: "Hi, we're run by a cryptofascist who reinstates the
       | accounts of literal nazis while suspending those of press. We'll
       | keep randomly taking away features with no notice and limiting
       | your visibility until you pay us a monthly fee, which you can
       | only do in a handful of countries. Vaccines are bad, the election
       | was rigged, and we love Putin!"
       | 
       | Mastodon: "Hi! You need to choose a server and our DM UX is a
       | little iffy."
       | 
       | Users: "NEVER BEFORE HAVE I FACED A CHOICE THIS HARD"
        
         | TurkishPoptart wrote:
         | How obnoxious. Calling anyone remotely critical of mainstream
         | media voices a fascist seems to be quite popular these days..
         | 
         | /s
        
       | lapcat wrote:
       | 1. Mastodon is disproportionately a self-selected group of very
       | active social media users. The people who cared the most about
       | the state of Twitter were most likely to care enough to leave
       | Twitter.
       | 
       | 2. Twitter has a much higher number of fake and bot accounts.
       | 
       | 3. Twitter is much older and thus has a lot more accounts that
       | have been abandoned or are relatively inactive, whereas Mastodon
       | has seen a recent, large influx of new users and thus has a
       | higher proportion of currently active accounts.
       | 
       | 4. Mastodon has attracted specific subsets of the Twitter
       | population, rather than attracting broadly from the general
       | Twitter population. For example, I've seen that software
       | developers have migrated en masse. Thus, there tends to be more
       | activity, because you have a relatively large collection of like-
       | minded or like-interested users. It doesn't feel "lonelier" on
       | Mastodon despite the overall vastly smaller user base when the
       | people you know all happen to be on Mastodon. In fact, my Twitter
       | feed is now a pretty lonely place.
       | 
       | 5. As a result of all of the above, Mastodon users feel more
       | comfortable posting and replying. More people you know and like,
       | fewer people you don't know and don't like, not many "drive-by
       | attacks". And Mastodon has technical limitations preventing a lot
       | of the typical Twitter nastiness: no global search, no quote
       | tweets, etc.
        
       | itomato wrote:
       | I value a Toot more than a Tweet. I can't be alone.
        
         | abawany wrote:
         | The non-manipulated output alone is worth it. When I was on
         | twitter, almost every tweet seemed designed to suck on my
         | emotional energy for purposes unclear (engagement?) but on
         | Mastodon, things are just fun and I see things I would never
         | have seen in a engagement-first/succubus model.
        
       | user_named wrote:
       | Because it's smaller and has a self selected user base
        
       | gwern wrote:
       | The evidence for this is https://www.caseywatts.com/blog/welcome-
       | to-mastodon/ which is completely vacuous: a single person for an
       | unspecified period measuring unspecified 'engagement' with a
       | round number and no mention of how many followers cannibalized
       | from Twitter or how a migration produces tons of fodder for
       | discussion (eg the entire post is an advertisement/explainer for
       | Mastodon) or about the general decline in Mastodon traffic post-
       | exodus bump. Maybe establish that there is anything there before
       | trying to explain as the will of the omnipotent Algorithm...
        
         | fl0ps wrote:
         | Usually my validation for ignoring such things is when it's
         | accompanied by "forget Twitter, move here". For someone
         | supposedly worried about engagement to suggest not using
         | absolutely every major traffic source (no matter the numbers)
         | suggests underlying bias.
        
       | ksaj wrote:
       | I think mostly it is because people join servers that basically
       | cater specifically to them.
       | 
       | For example, I'm on infosec.exchange. Needless to say, it is very
       | easy for me to engage in conversations, and very easy for others
       | to engage with me. In threads where people don't agree with each
       | other, it still manages to not get hostile because well, we're
       | all interested in the same subject even if from different angles.
       | 
       | Also, an important feature when it comes to people who might get
       | out of hand on occasion, is that you can ignore (mute) and/or
       | block them for a specified period of time (versus Twitter's
       | permanent-only options). I do that when people post the songs
       | they are listening to in real time, because I figure they'll be
       | done the song list in an hour or so.
        
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       (page generated 2023-02-23 23:01 UTC)