[HN Gopher] Why are online recipes so long-winded?
       ___________________________________________________________________
        
       Why are online recipes so long-winded?
        
       Author : 4monthsaway
       Score  : 139 points
       Date   : 2023-02-01 14:52 UTC (8 hours ago)
        
 (HTM) web link (jjpryor.substack.com)
 (TXT) w3m dump (jjpryor.substack.com)
        
       | newobj wrote:
       | Get the Paprika 3 app, it's amazing. You can put in a irl and it
       | scrapes the ingredients and directions and stores them locally.
        
       | baud147258 wrote:
       | I'm finding weird that it's not the case for recipes in French...
       | Like the first result for 'soupe a l'oignon' on google is this
       | one: https://www.marmiton.org/recettes/recette_soupe-a-l-
       | oignon_1... and it's similar for all the recipes I search for
       | online (in French). It's full of ads and sponsored content, but
       | the recipe is ingredient list and instructions.
       | 
       | Maybe it's because all the recipes seem to be concentrated on a
       | handful of big websites with thousands of recipes, which fits
       | with part '#3. It's a business' of the article.
        
       | byronic wrote:
       | I got so mad about this exact behavior that I started an
       | (occasionally-updated) git repository with no-cruft recipes.
       | https://github.com/byronic/recipes
        
       | yibg wrote:
       | Interestingly I noticed this a while ago and in talking to some
       | friends it seems this is less of a problem in some other
       | languages. For example Chinese recipes and Thai receipes (in
       | Chinese and Thai) seem to get straight to the point. Where as
       | most English recipes I find on google takes page 3 to get to the
       | meat of it.
        
       | kazinator wrote:
       | To keep your eyes on the page longer so you are exposed to ads
       | more.
        
       | rogerbinns wrote:
       | Plain recipes have no copyright protection[1]. The other
       | surrounding text does have copyright protection, so any recipe
       | publisher needs to have additional text and to be able to detect
       | if someone else has copied it.
       | 
       | [1] https://www.copyrightlaws.com/copyright-protection-recipes/
        
         | jxdxbx wrote:
         | Recipes as in the steps to cook something, the algorithm, the
         | steps and amounts and ingredients are not copyrightable.
         | 
         | The TEXT of a recipe is, at least to the extent it is minimally
         | creative.
        
         | SamBam wrote:
         | This is the answer that is always trotted out, but it's unclear
         | whether there is any truth to it being the reason bloggers
         | actually add the stories. Heck, if that were the reason they
         | wouldn't need three pages of content they could have a single
         | paragraph, it would come to the same thing. It never made any
         | sense to me that recipe bloggers would need to resort to
         | putting pages upon pages of detailed life history in every
         | single post, just on the off chance that someone is going to
         | steal _their_ meatloaf recipe and re-post it on another blog.
         | 
         | I was glad the OP article didn't mention that theory.
         | 
         | I actually really believe that reason #1 in the article was the
         | origin -- people actually liked reading the stories. When
         | recipe blogs were new, and there were fewer of them, it was
         | common to actually check back on the blogs and see if they had
         | posted new content. I used to follow a number of recipe blogs,
         | including Orangette, which I really liked, and would both read
         | her stories and try her recipes. She (like similar bloggers)
         | developed enough of a following that she was then hired by the
         | Times to write similar recipes and stories.
         | 
         | Heck, speaking of the Times, or other newspapers, they almost
         | always intro a recipe with a story of some kind. This is not
         | just for copyright reasons, but because people actually read
         | them. (e.g. [1])
         | 
         | This audience is different from the one who just googles
         | "Meatloaf recipe" and clicks on the one with the most stars.
         | When you do that, then no, you generally don't want to hear the
         | "life story." But maybe some readers do read it, it connects
         | with them, and then they actually go back to that same site
         | again.
         | 
         | 1. https://www.nytimes.com/2023/01/25/dining/citrus-salad-
         | almon...
        
         | nofreelunch wrote:
         | Huh? How does it protect my recipe if somebody takes just the
         | recipe and sticks a different garbage story on the front end?
         | Recipes as intellectual property is a stupid idea in the first
         | place, but this seems like faulty logic here.
        
           | jerf wrote:
           | Well, if the bulk of the "value" of your page is the garbage
           | story, it protects the bulk of the value just fine....
        
       | ravenstine wrote:
       | Nearly everything online today is long-winded. Hell, most media
       | is long-winded. You can't just know what happened, where, and
       | why; you've got to read a creative-writing thesis to "put you in
       | the shoes" of the subject du jour. You can't simply watch a
       | lecture; you need fancy graphics and fast cuts with memes woven
       | in. Want a compelling story? You better watch all 6 seasons,
       | including the remaining 4 without the original writers, and be
       | prepared to be disappointed. How about learning to fix your car?
       | In that case, be prepared for 3 minutes worth of info in 20
       | minutes of some schmo complaining about why Hyundais suck while
       | he constantly jiggles the camera and gloats about much more
       | clever he is than other mechanics.
       | 
       | News, blogs, recipes, shows, instructional videos... all pretty
       | much blow chunks. Any time I simply want straight forward
       | information it becomes a matter of frequent fast-forwarding and
       | combining of info from disparate sources when it shouldn't be
       | necessary. Get. To. The. Point.
        
         | kirkules wrote:
         | It's easy to think all of the things you wanted to say were
         | important, so you leave them in. But often they weren't so
         | important to your eventual audience.
        
         | Pxtl wrote:
         | Honestly I think this is part of the reason why Twitter was so
         | successful for so long. The rest of the internet has become so
         | padded for length (even streaming TV content -- how many shows
         | have you watched where you thought "this would be better as a
         | movie"?) one platform that demands you focus on being short,
         | punchy, and getting straight to the point would obviously
         | ascend.
        
           | kibwen wrote:
           | And instead people make tweetchains a dozen long, making
           | Twitter the worst of all worlds. It got better when they
           | raised the cap from 140, but it's still too low to saying
           | anything of substance or nuance.
        
             | Pxtl wrote:
             | Yes, but tweetchains are notable in that they're exceptions
             | to the normal flow of chatter on twitter. And a good
             | tweetchain will have people retweeting-out the good parts.
             | 
             | Should every site be twitter? Hell no. But is it a good
             | thing that one or two major social media sites demand
             | brevity and distilling your thoughts? Yes.
        
       | jedberg wrote:
       | The irony of a long blog post about this is not lost on me. The
       | answer is simple:
       | 
       | "SEO. Google favors longer pages with unique content. If you just
       | put the recipe it would look just like every other recipe on
       | every other page".
        
       | [deleted]
        
       | erybodyknows wrote:
       | A misalignment of incentives. Recipe sites want you to stay on
       | the site for as long as possible, to serve you as many ads as
       | possible, as this increases their income. Providing you with a
       | clear recipe is not their primary goal.
        
       | resuresu wrote:
       | based.cooking
        
       | rreichel03 wrote:
       | I found that this was particularly notable while browsing on my
       | phone so I built an iOS app extension [1] a year ago that
       | attempts to fix this! Its not perfect and always a WIP, but its
       | made my friends and family's lives a lot easier.
       | 
       | [1]. https://recipereader.reichel.dev
        
       | ElfinTrousers wrote:
       | Speaking as someone who likes to cook, and hates wading through
       | pages of SEO bait to find the actual recipe, it seems like in
       | principle it wouldn't be too hard to write a search engine
       | specialized for recipes that heavily penalizes longwindedness.
        
         | worldofmatthew wrote:
         | https://based.cooking/ ?
        
           | ElfinTrousers wrote:
           | bookmarked, thanks
        
       | epr wrote:
       | 4. Copyright protection does not apply to recipes themselves, but
       | does apply to the fluff.
       | 
       | IANAL
        
       | jollyllama wrote:
       | I figured it was to incentivize you to buy a cookbook or recipe
       | catalogue without the ranting.
        
       | sharx wrote:
       | these days there is almost always a "jump to recipe" button at
       | the top in my experience
        
         | sct202 wrote:
         | The buttons kind of blend in sometimes since they're next to
         | the social media buttons. It's pretty wild that like the vast
         | majority of sibling comments are about apps and scrapers, when
         | there are already on-page solutions.
        
       | barrkel wrote:
       | Sometimes they could still do with more detail, especially when
       | using imprecise imperial measurements. The one that I find most
       | irritating is using volume measurements for non-liquids, e.g. cup
       | of flour (sifted or not?), or ratios, where it's not specified if
       | it's a weight:weight or volume:volume ratio.
        
       | akiselev wrote:
       | Google measures the amount of time you spend on a webpage before
       | you go back to the search page (if you dont open in a new tab)
       | and it's used as an important ranking signal. That's pretty much
       | it.
       | 
       | All the long winded recipe bullshit just keeps you on the page
       | longer before you realize the recipe is crap.
        
       | bottlepalm wrote:
       | Long form content's days are numbered with AI on the horizon.
       | 
       | Th primary reason being generating long form has become so cheap
       | with AI that it has essentially rendered it worthless.
        
         | julienchastang wrote:
         | Speaking of AI, I think the image at the top of the blog post
         | was generated by AI, maybe Stable Diffusion. I wonder what the
         | prompt was.
        
         | VLM wrote:
         | The problem will not be that the value of content will drop to
         | zero, but that the value of asking someone else to ask ChatGPT
         | for me and then wrap it in ads for me to view is very low
         | compared to the inevitable result of I'll just ask ChatGPT or
         | similar directly.
         | 
         | Its the LMFGTFY or whatever the acronym for "let me google that
         | for you" brought to ChatGPT topics.
         | 
         | If, for example, as already seems to be the case, the news
         | becomes nothing more than someone else generated algorithmic
         | fluff mixed with censored propaganda that somehow ends up with
         | lower trust metrics than actual email spam, why do I need
         | someone to make that for me, just ask for my own copy. The
         | future will not be CNN trying to lie to you and sell you stuff,
         | it'll be the AI directly lying to you and trying to sell you
         | stuff, CNN will no longer be a provider of value. Or MSNBC or
         | Fox or BBC or your choice of propaganda outlet.
         | 
         | The other side problem is if you want culinary excellence today
         | you'll eventually find guidance to buy "modernist cuisine at
         | home" or similar technical cookbooks or maybe some old Alton
         | Brown TV show memes, but search engines are required by
         | corporate to have total randos provide opinions about page
         | quality and needs met that are going to be uneducated and thus
         | generic/bland and are designed to select inoffensive bland
         | middle of the road content, not excellent recipes. What appeals
         | to children more, an animated skinner box / loot box paradise
         | designed to attract their attention and lure them in, or a
         | calculus textbook? If corporate goal is to maximize the former
         | you'll get more of the former, but what if the latter is the
         | only way to learn calculus? Well, you aint going to learn
         | calculus, thats for sure.
         | 
         | How AI / ChatGPT will avoid bland normie ignorance is an
         | excellent question. How to provide bland middle of the road
         | answers to bland middle of the road questions is essentially a
         | solved problem; how to cook the best hamburger possible cannot
         | be handled by that subculture where groupthink conforming to
         | average blandness is the primary criteria enforced.
        
           | rebuilder wrote:
           | I just saw ChatGPT say Fly Amanitas are a popular mushroom to
           | cook with. I think I'll stick to human-made recipes for now.
        
             | VLM wrote:
             | I'm reminded of people eating Tide pods. Who makes 'better'
             | memes? Social media or ChatGPT? Is something like this
             | situation proof that Dead Internet Theory is real and
             | social media is mostly bots?
        
       | H1Supreme wrote:
       | For folks who often find themselves searching the web for
       | recipes, I'd recommend picking up a cookbook or two. My
       | girlfriend has a stack of them she's inherited from family
       | members over the years. We like to casually leaf through them to
       | look for ideas.
       | 
       | I've come to prefer this method because it's effectively the
       | opposite of searching for recipes. Here's a curated list of meals
       | you can make, pick one. I'd recommend a used book store, if
       | possible. You'll probably get some random Grandma notes in the
       | margins for substitutions / modifications.
        
         | Our_Benefactors wrote:
         | Cookbooks still have the same issue as an online recipe.
         | Namely, you won't know how good the recipe is until after you
         | make it.
        
           | nofreelunch wrote:
           | You have to be kidding. The culinary professionals who
           | comprise the editorial staff of any edition of Joy of Cooking
           | in fact know more about food than the average blogger. The
           | recipes in Joy of Cooking are tried and true. I have seen too
           | many recipes to count online that call for completely
           | incorrect technique/equipmemt/etc. I have not once caught one
           | of these types of errors in a reputable cookbook or
           | professional culinary text. It is rare that one finds a good
           | recipe online, though the internet can be usefup for gwtting
           | ideas for flavor combinations, food pairings etc.
        
             | VLM wrote:
             | The used book store cookbook section, the supermarket
             | checkout magazines, and internet recipes are all the same
             | ultra low quality level.
             | 
             | I find it fascinating that "pro cookbook" level recipes
             | exist, but you'll NEVER find any mention in those three
             | dumpy areas. You'll never see a copy of Modernist Cuisine
             | at a used book store, much like those stores never contain
             | contemporary, useful, high quality computer science / IT
             | books...
             | 
             | There's sort of a market for lemons out there where the
             | widely held belief that competition will make great
             | products simply does not apply. Just turn on a TV for
             | another example, LOL.
        
               | nofreelunch wrote:
               | I'd agree with your general point on the overabundance of
               | mediocre quality recipes, but the availability of quality
               | literature isn't really in question to me. There are
               | plenty of reliable sources that publish good cooking
               | manuals that are widely available (even in used book
               | stores). This is more a problem with consumers not using
               | their own discretion or doing proper research, but also
               | with people publishing shoddy excuses for recipes that do
               | not appear to have been tested.
        
           | sidlls wrote:
           | That's just the way cooking food works, regardless of the
           | recipe source.
        
             | Our_Benefactors wrote:
             | Which makes the value proposition of cookbooks dubious!
        
               | Arrath wrote:
               | I have to heartily disagree. Besides, you're more than
               | welcome to make changes to any given recipe (and even
               | notate those changes in the book!)
        
               | Our_Benefactors wrote:
               | I love online recipes. I can see what other people said
               | about the recipe, and it's more likely to be something
               | contemporary. Many of the recipes in cookbooks "age out"
               | as that style of cuisine goes out of style. See: 1950s
               | recipes with jello.
        
               | bregma wrote:
               | Mostly what other people say about online recipes is that
               | they made something else by substituting one or all
               | ingredients and altering the method.
        
       | numeromancer wrote:
       | You might like this:
       | 
       | https://based.cooking/
        
       | kspacewalk2 wrote:
       | You can try plainoldrecipe.com[0] for de-cluttering recipes. It
       | doesn't work for a lot of the bloggy recipe sites, but when it
       | does[1], it's great. And it works for all the popular sites like
       | AllRecipes.
       | 
       | [0] https://plainoldrecipe.com/
       | 
       | [1]
       | https://plainoldrecipe.com/recipe?url=https%3A%2F%2Fwww.spen...
        
         | gaudat wrote:
         | Also see this crowdsourced alternative. If there are cooks on
         | HN you can send a pull request to add your receipe.
         | 
         | https://based.cooking/
        
           | seanw444 wrote:
           | Was going to comment this, but figured _someone_ had to have
           | already.
        
             | Eupraxias wrote:
             | Was going to ask someone to post it because I couldn't find
             | the link anymore!
        
         | twh270 wrote:
         | There's also the app CopyMeThat, which will capture recipes
         | from darn near anything, let you tag and otherwise organize
         | them, let you make a mealplan, and more. We have 3000+ recipes
         | in it now (of which we've made probably a couple hundred lol).
        
       | daniel-s wrote:
       | https://based.cooking/
       | 
       | The best recipe website on the internet.
       | 
       | Is the best and doesn't rank on Google specifically because it
       | doesn't do what this article talks about.
        
         | jefftk wrote:
         | It's a nice site, but I think the main reason it's not popular
         | is that it doesn't have pictures. People like to see pictures
         | before cooking.
        
       | sshadow wrote:
       | This reads like the pages they're talking about.
        
       | macinjosh wrote:
       | 1. People like to talk/write/blab
       | 
       | 2. Keywords and content for SEO
       | 
       | 3. Some bloggers plan on compiling their posts into a cookbook
        
         | WilTimSon wrote:
         | Now I can screenshot this and make a post "Why Are Answers That
         | Aren't On HN So Long-Winded?", because you recapped the whole
         | thing in 3 sentences.
        
       | graeme wrote:
       | I am amazed the article and the comments do not mention
       | copyright.
       | 
       | 1. You can't copyright a recipe
       | 
       | 2. You can copyright the text of a long winded story which
       | contains a recipe
       | 
       | Any recipe site which did not contains stories would have no
       | defendable intellectual property
       | 
       | https://copyrightalliance.org/are-recipes-cookbooks-protecte...
        
         | noworld wrote:
         | Weird thought - you can't copyright a recipe, but could you
         | patent one?
        
           | nkurz wrote:
           | Generally no. It's technically possible, but very few recipes
           | would qualify for patent protection. Here's a decent summary
           | article:
           | 
           |  _Can I patent a recipe?_
           | 
           |  _The simple answer is no. While it is technically possible
           | to obtain a patent on certain recipes, the likelihood and
           | rate of patents being granted for recipes is so low that it
           | is almost pointless to try and obtain one unless you own a
           | chain of restaurants or are looking to franchise your
           | business. The effort required to protect intellectual
           | property, such as a secret recipe or cooking process, is so
           | great, and there are so many hurdles one must clear, that the
           | ends hardly justify the means._
           | 
           | https://www.webstaurantstore.com/article/57/protecting-
           | your-...
        
         | TehShrike wrote:
         | I've heard this explanation before but it sounds like one of
         | those "it sounds plausible, so people will keep repeating it"
         | explanations.
         | 
         | I suspect the real reason is what the author of the post claims
         | - Google sends more readers to articles with lots of fluff.
         | 
         | > This food blogger wrote about an experiment she conducted.
         | She listened to some of her readers and actually tried just
         | putting the recipe up top before everything else. All of the
         | articles in her experiment went lower in the rankings.
        
           | graeme wrote:
           | Oh, to be clear: I agree! Google also rewards the fluff, you
           | can show more ads, etc
           | 
           | But the copyright is part of the equation and it deserves a
           | mention.
           | 
           | Also, part of google rankings is manual quality review,
           | familiarity, etc. if a recipe site strongly diverges from the
           | normal form it can confuse readers or quality rankers. The
           | lack of copyright to a degree has influenced the form that is
           | now industry standard.
        
         | _aavaa_ wrote:
         | I don't see how this explains the situation. Your link states
         | that even in a cookbook, which itself is copyrightable _as a
         | whole_ , the individual recipes are still not copyrightable
         | even when part of the larger whole.
         | 
         | > Any recipe site which did not contains stories would have no
         | defendable intellectual property
         | 
         | The reason the site exists in the first place is for the
         | recipes, and that intellectual content is not defendable.
        
           | graeme wrote:
           | Yes but it is much harder to scrape and replicate a site's
           | essence if the instructions are laced in a story and the
           | essence includes the story.
           | 
           | Merely copying the recipes in a popular cookbook would not
           | make for a bestseller.
        
             | _aavaa_ wrote:
             | > Yes but it is much harder to scrape and replicate a
             | site's essence if the instructions are laced in a story and
             | the essence includes the story
             | 
             | It's also objectively a harder to follow recipe (i.e. a
             | worse one).
             | 
             | But that isn't even what recipe sites too. Open up google
             | search type in a dish name and hit "I'm feeling lucky". I
             | just did it for "mushroom Alfredo", you won't believe what
             | happened next.
             | 
             | - The first thing below the subtitle is a "Jump to recipe"
             | button.
             | 
             | - What gets jumped is 6 screen widths of rambling
             | interspersed with highly produced photos, 3/4 of which are
             | clearly advertising shots for the company that sponsored
             | this particular recipe.
             | 
             | The fact that the very first thing is a "jump to recipe"
             | button indicates to me that even the author knows that you
             | (the reader) want the recipe and not whatever they're about
             | to ramble about. So why include it then? It's certainly not
             | about copyright, the author is actively helping you not
             | read it. The conclusion that makes the most sense to me is
             | that the text is there to a) sell as advertising space for
             | food-related sponsors and b) for SEO (go read through the
             | sentences, each one seems crafted to hit on a different
             | reason why someone might search for this recipe).
             | 
             | > Merely copying the recipes in a popular cookbook would
             | not make for a bestseller.
             | 
             | It's true, but slap a celebrity's face on the cover, ghost
             | write (or even chatgpt) a few hundred words of intro before
             | each book and BAM you have a stereotipical book in the
             | cooking section.
        
             | luckylion wrote:
             | That's mostly not what the recipe sites do though, they're
             | not writing a long-winded story where you need to read
             | carefully to decipher the actual ingredients. They're
             | giving you 500 words of unrelated bullshit and then the
             | recipe. If I recall correctly there are already SaaS which
             | run on ML models to extract the actual recipe from text,
             | and you could use those to get the data.
             | 
             | Plus who really cares about individual recipes from
             | randomblog.com, they rarely have anything new, just the
             | 50000001 re-publishing of a traditional recipe.
        
       | gnarbarian wrote:
       | I would love to see a crowdsourced cookbook with user submitted
       | variations on recipes and vote ranking and comments. search by
       | ingredients, dish, macros, calories. create meal plans, meal
       | prep, shopping lists. then you can integrate with grocery store
       | apis to pick up your shopping list or have it delivered with
       | Instacart.
       | 
       | there are lots of avenues for monetization but it's a crowded
       | space and hard to build all these features in and gain momentum.
        
         | qbasic_forever wrote:
         | That's what sites like allrecipes.com have been doing for years
         | and years.
        
         | tayo42 wrote:
         | My little dream project is to build a yelp for recipes. Books,
         | internet or custom from users. I don't like Google results and
         | also don't think search engines should be the place to find a
         | good recipe or judge quality or authencity etc..
        
         | abhijeetpbodas wrote:
         | https://based.cooking/
        
           | killtheweb wrote:
           | [dead]
        
       | strig wrote:
       | This chrome extension is helpful, shows the recipe automatically
       | in a modal:
       | 
       | https://chrome.google.com/webstore/detail/recipe-filter/ahlc...
        
         | Pigalowda wrote:
         | I just tried it and it works well. Thanks for suggestion
        
         | fancy_pantser wrote:
         | Thank you for mentioning my extension! I created it after a
         | comment here on HN spurred me into action, finally fed up with
         | long-winded recipe blogs.
        
       | readingnews wrote:
       | I think you mean "why is everything online so long-winded". Geez,
       | look up any video on nearly anything simple, they all follow the
       | same format:                 * 10 mins of nonsense and irrelevant
       | background into how great you are       * 10 mins of setup
       | * 10 mins of drama build-up       * 1 min of the actual event
       | * 10 mins of closing comments
       | 
       | Oh, wait, I forgot, it is not about the content, it is all about
       | how long I can get you to watch so I get more nickels. Dang, now
       | I made myself sad...
        
         | s-video wrote:
         | I'd like to shout out Adam Ragusea for having a >2M subscriber
         | cooking channel while not doing any of this.
        
         | Chirael wrote:
         | Don't forget to like and subscribe
        
         | criddell wrote:
         | I recently had an issue with my water softener. I searched and
         | Google identified some videos and the time stamp in the videos.
         | When I clicked the link, the video started right at the
         | relevant part.
        
         | taftster wrote:
         | Don't forget to subscribe, click the like button, share with
         | friends, sign up for our newsletter.
        
         | maximus-decimus wrote:
         | Also applies to self help books. There's 10 pages of content,
         | but people won't pay $40 for 10 pages so you gotta fill it with
         | 190 pages of nonsense and spread the content around to the
         | point of making it useless.
        
           | fnordpiglet wrote:
           | Interestingly they provide 180 pages of filler to give a 10
           | page summary of Buddhism which is itself captured in 57 dense
           | volumes of content. That level of compression gives you an
           | indication of how valuable a self help book will be.
           | 
           | https://archive.org/details/dhatukatha-
           | pts/182706089-Udana-a...
        
             | denton-scratch wrote:
             | You could argue that a ten-page "summary" of Buddhism is
             | long-winded, and that if you can't convey the essence with
             | a glance, then you're finger-painting.
        
           | passwordoops wrote:
           | Something something storytelling
        
           | denton-scratch wrote:
           | Like those ten pages of content were useful anyway!
        
         | LanceH wrote:
         | The absolute standard for content goodness (if you're
         | interested in wrestling) is Cary Kolat. Watch any instructional
         | by him. No "like and subscribe", no "hey guys". It's demo,
         | maybe brief explanation, and technical breakdown.
        
         | cudgy wrote:
         | This extends to many academic papers and other expository as
         | well. Repeat the same thing multiple times with a slight twist
         | and use of different terms. So much communication could be more
         | succinctly stated, but the incentives of reader retention, web
         | seo and other marketing techniques, appealing to the lowest
         | mental common denominator, following "good" communication
         | practices, etc. are too strong for most content creators to
         | fight.
         | 
         | Furthermore, the structure of what is considered good writing
         | feeds into this: state your point in the introduction, state
         | your point in the body, and restate your point in the
         | conclusion of the article. Reminds me of television shows that
         | recap what you saw prior to the 2 minute commercial, just in
         | case you forgot what you were watching 2 minutes ago.
        
       | christopherslee wrote:
       | I'm sure there's some SEO component, but I'm surprised no one
       | mentioned ads.
       | 
       | More real estate for you to scroll through for display ads?
        
         | vharuck wrote:
         | Point #3 from TFA mentions longer pages giving more space for
         | ads.
         | 
         | I agree, though. It's why I try going to websites run by people
         | who make their money elsewhere. Like Food Network.
        
       | [deleted]
        
       | s1mon wrote:
       | Searching for recipes turns out to be a great use for ChatGPT.
       | You can give it pretty fuzzy search parameters and have
       | conversations about adjusting the recipes and it will just give
       | you a simple list of ingredients and instructions - no BS.
       | 
       | Conversely, if you do want to use regular searches and recipes
       | from internet sites, the Paprika app [0] is amazing. It will
       | download and parse the recipes and get rid of all the BS. You can
       | then sync recipes between devices and people as well as manage
       | grocery lists and meal plans based on the recipes.
       | 
       | [0] https://www.paprikaapp.com/
        
         | UniverseHacker wrote:
         | If you trust it not to 'hallucinate' a bad recipe no one would
         | actually want to make.
        
       | AlbertCory wrote:
       | My new go-to is not to search DDG or Google at all. Just go to
       | seriouseats.com and search there. America's Test Kitchen is a
       | good second choice.
       | 
       | There IS a lot of text, but it's mostly explaining how they
       | tested and derived this recipe, and what the alternatives are.
       | You can always skip to the end.
        
       | gaberunsalot wrote:
       | Try the Fresco app.
        
       | photochemsyn wrote:
       | There should be a standardized json format for recipies. Main
       | keys for individual dishes could be 'ingredients', 'preparation',
       | 'cooking', 'serving'.
        
         | tflinton wrote:
         | There is, schema.org has a Recipe type that most recipe blogs
         | will publish the recipe as a json object in script tags.
        
       | iambateman wrote:
       | I had the same question, so I made https://SimplifyRecipe.com a
       | few weeks ago!
       | 
       | There's an iOS shortcut and chrome extension to reliably get rid
       | of the life story. Hope it's useful. :)
        
       | Eleison23 wrote:
       | [dead]
        
       | 878654Tom wrote:
       | Wouldn't this be the case of clean recipe websites just being
       | rated lower as their content seeks like duplication while these
       | long-winded websites have a lot of original content even though
       | that original content is not what you are searching for.
       | 
       | Like, a clean website about how to reverse sear a steak has maybe
       | like 5 sentences and other clean websites write it the same for
       | 90% (how many ways can you explain it?) but a website full of
       | fluff has 200 sentences that are more original making the content
       | look unique while they still describe how to reverse sear a
       | steak.
        
       | martin_a wrote:
       | SEO.
       | 
       | That's it. Done. No need to read another article about it.
        
       | meowzero wrote:
       | Everything is long winded these days: books, recipes, podcasts,
       | videos, blogs, etc. Even with tiktoks, they try to use the
       | maximum amount of time for their content.
        
       | yafbum wrote:
       | Because the people publishing them love to pack them with ads,
       | and long-windedness causes more ad impressions.
        
       | zxcvbn4038 wrote:
       | Recipes on the internet are the worst mess, thousands of recipes
       | for yellow cake that differ in ingredients and quantities for no
       | discernable reason, someone's recipe for spanish rice made with
       | taco bell sauce packets, macaroni and cheese with more mayonnaise
       | then macaroni and cheese combined, and now the bloggers where you
       | have to read through six pages of how the author used to make the
       | recipe with their departed grandmother before getting to anything
       | of substance.
       | 
       | Instead I bought a used 1950's Betty Crocker cookbook from a used
       | book store, beats Google every time.
        
         | andrewjmg wrote:
         | it's the effect of years of unchecked SEO monopoly from Google.
         | I hope ChatGPT can change that in some way or other.
        
           | nicksrose7224 wrote:
           | try asking for chocolate chip cookie recipe on chatgpt, it
           | works awesome already. The only issue i see is I can't verify
           | in general if the recipe is accurate (like all things ChatGpt
           | outputs). But these cookies i just happen to know are correct
        
             | zxcvbn4038 wrote:
             | Maybe chatgpt can fix the anarchist cookbook?
        
           | [deleted]
        
         | jabroni_salad wrote:
         | > for no discernable reason
         | 
         | This is why I really like Food Labs. This cookie recipe is the
         | most famous example: https://www.seriouseats.com/the-food-lab-
         | best-chocolate-chip...
         | 
         | They bake hundreds of cookies with different quantities of
         | ingredient to show the effect that each ingredient has in the
         | baking process. So now not only do you know what somebody's
         | recipe is, but you also know exactly how to modify it to suit
         | your own tastes.
        
         | sharperguy wrote:
         | ChatGPT can be a nice alternative to googling. It will just
         | give you the recipe without the nonsense, and you can ask it to
         | convert the units, suggest replacements for ingredients if you
         | don't have / can't eat them etc.
        
         | imiric wrote:
         | Recipes are not just algorithms for cooking food, despite also
         | being a sequence of steps. They can vary by culture and
         | personal preference. The most experienced chefs cook by sense,
         | don't follow precise measurements, and often experiment by
         | changing ingredients or amounts in different ways. This makes
         | dishes interesting, and you learn what works and what doesn't
         | in the process.
         | 
         | There's no optimal way to prepare food. Once you've found a
         | recipe that you enjoy, save it, remix it, and share it with
         | someone else. If a 1950s cookbook works for you, that's great,
         | but you'd be missing out on a lot of good food if you only
         | follow recipes from a single, static source. Maybe even that
         | meandering blogger is worth reading; otherwise there are many
         | tools out there that could extract just the gist for you.
        
         | qbasic_forever wrote:
         | The problem with old cookbooks is that ingredients and tastes
         | change dramatically over the years.
         | 
         | Pork for example in the 50s was way, way different than pork
         | today--in the 70s and 80s pork producers decided pork had a bad
         | reputation and bred pigs to be leaner with less fat so it would
         | be sold as healthy food (remember the slogan, 'Pork: the other
         | white meat'?). So if you had pork chops in the 50s they were
         | much fattier and better tasting, almost like steak, vs. what
         | you get today. A tomato meat sauce from that era might have you
         | just use fat pork chunks instead of beef and if you make that
         | same recipe to the letter today you'll just get dry nasty
         | shredded pork.
         | 
         | Another example is jello and aspic. In the 60s jello was new
         | and turned into a fad to make aspic-like dishes, basically meat
         | inside a rich and hearty congealed fat. If you look at
         | cookbooks of that era you'll see all kinds of horrifying things
         | like tuna fish in jello--it was novel at the time but now a
         | curiosity.
         | 
         | Old cookbooks are fun but IMHO I would stick with stuff from
         | recent decades.
        
           | nofreelunch wrote:
           | Professional chef of 20 years here. Old Betty Crocker
           | cookbooks are absolutely essential in any kitchen library,
           | and vary from year to year, so it is worth having several.
           | Some of the best, most reliable recipes you will ever find
           | will come from these sources. Your advice here is terrible.
           | Don't give advice that you aren't qualified to.
           | 
           | As long as the recipes use standard measurements (i.e. no
           | "knuckle of butter" type measurements) you are in great hands
           | with Betty Crocker manuals and Joy of Cooking. Also, Julia
           | Child and Jacques Pepin are not from recent decades. It is
           | difficult to overstate how terrible your advice here is.
        
             | deltarholamda wrote:
             | Exactly. What you're looking for here is a collection of
             | various cookbooks that you use as a starting point to
             | create your _own_ recipes, which you collect an store in
             | whatever fashion pleases you.
             | 
             | Gran might have used index cards in a box, I use a 3-ring
             | binder, you might use a Wordpress installation on a vanity
             | domain. Doesn't matter.
             | 
             | The Betty Crocker is a great starting point for a wide
             | variety of dishes. America's Test Kitchen released a book
             | with 100 recipes that covers a wide variety of basics. I
             | have a copy of "Real Stew" that is invaluable. All these go
             | on a shelf as reference, to be transcribed into your own
             | recipe book as you choose.
        
               | denton-scratch wrote:
               | I use my memory (my repertoire is small, and my recipes
               | are not sensitive to quantities).
        
             | qbasic_forever wrote:
             | Betty Crocker is a marketing invention. She is a fictitious
             | character made to sell food:
             | https://en.m.wikipedia.org/wiki/Betty_Crocker
             | 
             | I don't think you know what you're talking about, lol. At
             | least recommend someone that exists and has legitimately
             | good advice and history like Julia Childs and The Joy of
             | Cooking.
        
               | nofreelunch wrote:
               | You obviously didn't read my comment. I prefer Joy of
               | Cooking to Betty Crocker manuals, but both are written by
               | teams of culinary professionals.
               | 
               | Edit: in regard to your rambling point about changes in
               | food production and popularity of dishes falling out of
               | style, my 2006 edition of Joy of Cooking has 8 recipes
               | for aspics and savory mousses (like lobster). The recipe
               | for turtle soup calls for 1 pound of canned or thawed
               | turtle meat cut into 1/2 inch chunks. Please stop
               | invalidating others' exploration into topics you speak so
               | authoritatively of from a position of ignorance.
        
               | qbasic_forever wrote:
               | Your attitude which started with your first comment is
               | terrible. You're getting what you give here.
               | 
               | Lurk more before you post.
        
               | fknorangesite wrote:
               | > Betty Crocker is a marketing invention. She is a
               | fictitious character made to sell food
               | 
               | Did anyone here suggest otherwise? It's just a brand
               | name. Big deal.
        
               | astura wrote:
               | So? Nobody thinks Betty Crocker is a real person.
        
               | Tams80 wrote:
               | Congratulations on informing us Buzzfeed writer.
        
             | jspash wrote:
             | I've never heard of butter measured in knuckles. I thought
             | they used knobs?
        
               | theshrike79 wrote:
               | Americans still use "sticks" for some reason =)
        
             | rrauenza wrote:
             | I can't not think of this song now when Betty Crocker is
             | mentioned:
             | 
             | Betty Crocker's Bail by Clare Fader and the Vaudevillains -
             | https://www.youtube.com/watch?v=RpwhW_RrNOc
             | Mrs. Betty Crocker is going to jail       Her chocolate
             | brownie cake mix is looking mighty stale       Good ladies
             | of the city are having a bake sale       Raising necessary
             | dough for Betty Crocker's bail
        
             | focom wrote:
             | How can a professional chef end up on HN? I am curious. Did
             | you turn into a dev later in life?
        
               | nofreelumch wrote:
               | More of a superuser than a hacker. General interest in
               | technology my whole life. Still a chef.
        
               | NaOH wrote:
               | Chefs are most definitely hackers, just operating in a
               | different medium.
        
           | ben7799 wrote:
           | Joy of cooking has been updated many times since 1950.
           | 
           | The editions from 30 years ago already had changes and
           | guidance related to the changes in the way pork is
           | raised/bred/produced. All those Aspic & gross molded meat
           | recipes were banished from mainstream cookbooks 40+ years ago
           | too.
           | 
           | The internet recipes certainly don't take this kind of thing
           | into account. Lots of them are bad versions of recipes that
           | were plagiarized from famous cookbooks, which changes that
           | don't make sense or issues that you will discover if you
           | follow the recipe.
           | 
           | Many of these recipe blogs are not interested in quality of
           | the recipe, just quality of the SEO and getting their ad
           | dollars. They are also certainly not interested in keeping
           | the recipe healthy since they are probably not actually
           | making the food from the recipe and eating it.
           | 
           | You can do far better with an actual cookbook. I think the
           | actual recipes on the internet are probably all just content
           | farm nonsense. ChatGPT is probably really useful for writing
           | the nonsense stuff at the top of the blog that helps with
           | SEO!
        
             | qbasic_forever wrote:
             | No one mentioned Joy of Cooking here, and you glossed over
             | my recommendation to get a cookbook from recent decades
             | (not the 50s!)... like an updated version of The Joy of
             | Cooking.
        
               | nofreelunch wrote:
               | Joy of cooking was mentioned multiple times here. Are you
               | alright? What is the problem? You are being really pushy
               | about a topic you seem to have marginal knowledge of.
        
               | qbasic_forever wrote:
               | Joy of Cooking was mentioned zero times in the comment I
               | made originally and was replied to here above. I have no
               | idea why the reply to me above mentioned it.
               | 
               | Betty Crocker cookbook is what this whole comment thread
               | was about. I trust you realize there is a very big
               | difference between Joy of Cooking, a book written by the
               | late Julia Childs, and The Betty Crocker Cookbook, a book
               | written by a fictitious person invented by a giant
               | corporation to market and sell their processed food.
               | Please read and comprehend before you reply.
        
               | nofreelumch wrote:
               | Again, you are wrong.
               | 
               | Julia Child had nothing to do with writing the Joy of
               | Cooking.
               | 
               | You have no fucking clue what you are talking about. Sit
               | down little man.
        
             | bluGill wrote:
             | More than once I've seen an internet recipe on a large site
             | where the person who submitted the recipe says what is
             | published has minimal relation to what they submitted. All
             | too often I see ketchup substituted for tomato sauce and a
             | bit of sugar.
        
           | psychphysic wrote:
           | There's a great YouTube channel I'm not 100% of the name
           | since I subscribed ages ago.
           | 
           | Tasting history with Maximilian
           | 
           | And I've never recommended it to anyone but I bet if someone
           | enjoyed your comment as much as I did they'd enjoy that
           | channel!
        
             | Tams80 wrote:
             | Well, he did just recently cook and eat leather, the mad
             | man.
        
         | h2odragon wrote:
         | https://en.wikipedia.org/wiki/Joy_of_Cooking
        
           | bregma wrote:
           | That one hasn't been the same since newer editions took out
           | the illustrated how-to-skin-a-squirrel entry.
        
             | denton-scratch wrote:
             | First catch your tiger.
        
       | CoastalCoder wrote:
       | I've noticed a similar pattern in search results regarding anime
       | series release dates.
       | 
       | The main difference being that those anime articles seem entirely
       | generated from templates.
        
       | Trowter wrote:
       | People on this forum will not like this opinion but I think
       | TikTok is the superior recipe platform.
       | 
       | If you already know the basics on how to cook it's great. Quick
       | fire ingredients and methods with visuals to back it up, I can
       | absorb an entire recipe in less than 30 seconds.
       | 
       | I have an account dedicated to recipes and they algorithm is
       | pretty good and will pretty much only ever show me recipes or
       | similar nutrition based stuff.
        
         | valarauko wrote:
         | I think TikTok wouldn't work for most people for recipes. Short
         | format aside, it's a great visual aid for sure, but I
         | personally find the utility limited. It's alright for limited
         | ingredients & steps with forgiving proportions, but I think it
         | breaks down beyond that. I suppose it helps to temper
         | expectations, though. Cacio e pepe? Sure. Baking recipe with
         | multiple unforgiving precise measurements and temperatures? Not
         | so much - for most people.
        
       | delecti wrote:
       | Most recipe pages also include links directly to the recipe right
       | at the top. The blog portion is annoying, and also leads to some
       | funny memes, but it's easy to bypass.
        
       | Ekaros wrote:
       | I would honestly guess that the blog text is point of the process
       | and not the recipe for many of the writers. Maybe the recipe is
       | just there to justify the process of writing the blog post. Or
       | they would eventually be asked for the recipe, so get away having
       | to repeatedly answer to same question.
        
       | OscarTheGrinch wrote:
       | My longwinded crap filteiring heuristic: If an article hasn't
       | gotten to the point by paragraph 3, I'm out.
        
         | ptsneves wrote:
         | Great heuristic! Will try it out. I basically gave up on
         | searching for recipes on google. I found that supermarket or
         | store-websites often get down to the point and without
         | ridiculously special ingredients for something as simple as a
         | soup.
         | 
         | I once looked for a beetroot soup recipe and was dumbfounded by
         | the crazy spices and preparations required for something so
         | simple. I always found that I never had the ingredients so I
         | went ahead and tried to come up with the recipe myself.
         | 
         | It makes me wonder how much actual knowledge is now buried or
         | hard to find in the age of the internet. The irony of it all.
        
       | Reason077 wrote:
       | This is why I love www.bbcgoodfood.com. Good quality recipes.
       | Short and too the point, usually just 1-2 pages. No ads or silly
       | long winded stories.
       | 
       | Long live public service media!
        
       | fleddr wrote:
       | So let us imagine an ideal situation from a recipe consumer point
       | of view. You go to Google, type "best chili recipe", and Google
       | would immediately show the best recipe directly into its UI,
       | based on all the data is has on you and some sophisticated
       | recommendation algorithm. Further, you have a set of standardized
       | actions like "print", "send to iPad", "favorite", etc.
       | 
       | You no longer have to read the author's diary entry and this
       | entire hyper-optimized workflow doesn't cost you a cent. Perfect,
       | right?
       | 
       | Well, I suppose that in these AI times ultimately the effort of
       | even asking the question would be redundant, obviously Google
       | knows Wednesday is your chili day, and your fridge had already
       | ordered the ingredient.
       | 
       | There's just one problem: what about the recipe writers? What
       | about artists? What about anybody ever producing any content of
       | monetizable value?
       | 
       | What incentive is there to produce content when users never pay
       | directly and middlemen aggregate it, removing you from the
       | equation? You, the person that created the bloody thing. It's
       | like you don't even exist.
       | 
       | This isn't just big tech, we have an active role in this. When
       | users do not have to pay, they generally won't. Digital content
       | has no value yet we obviously have the natural born right to
       | consume it anyway.
        
         | shrx wrote:
         | Why do you feel everything needs to be monetized? You don't
         | need to be compensated for sharing a recipe online, you can
         | upload it just because you like the outcome so much that you
         | want others to try it too.
        
           | fleddr wrote:
           | "Why do you feel everything needs to be monetized?"
           | 
           | You should ask Google that. Because they're the one actually
           | monetizing. It's like a money printer with everybody's
           | content as free fuel.
           | 
           | I didn't say everything needs to be monetized. I'm saying
           | that there's content that requires to be monetized (otherwise
           | the content will simply not be produced) and content where
           | the producer will attempt to monetize it because they believe
           | it has monetary value.
           | 
           | Surely it's up to the content producer to decide on
           | monetization and not you. If you believe a recipe is
           | worthless and not worthy of payment, yet then still continue
           | to consume it regardless by bypassing any attempt at
           | monetization, you're a hypocrite.
           | 
           | Either it is worthless or it isn't. You can't have it both
           | ways. Or well, on the internet you can, and that is exactly
           | the problem.
           | 
           | Don't take it as a personal attack. Our internet culture is
           | hypocritical. It's a WE thing and I include myself in it. The
           | internet we have is of our own making and our own behavior.
        
       | kraussvonespy wrote:
       | Opposite opinion here: Internet recipes are generally terrible.
       | It's almost impossible to make any determination as to whether
       | recipes have ever been tested or optimized or anything, and I
       | just don't trust them. But if I go to seriouseats.com (for
       | example) and they show me all of the work they went through to
       | get to the recipe, I trust them.
       | 
       | I'd say that well over half of the random Internet recipes I try
       | aren't very good, have been developed with bad techniques, use
       | the wrong flavors, try to fix flavor issues by adding more
       | flavors and so on. Using a vetted site (the America's Test
       | Kitchen recipes are also quite good) gets me ~98% success.
       | 
       | I'd rather take the extra 5 minutes of time to look through how
       | the recipe was created and tested to make sure it's a good recipe
       | than spend a couple of hours making an unknown recipe with a
       | 50/50 shot to not be terrible. YMMV.
        
         | jerf wrote:
         | I just use internet recipes for ideas more than anything else.
         | Yesterday the wife's dinner instructions were "we have chicken
         | and sweet potatoes", and I didn't feel like just cooking them
         | directly. So I googled around a bit and came up with
         | https://www.self.com/gallery/non-boring-ways-to-eat-chicken-...
         | , no particular recommendation here, just posting that to show
         | that I ultimately saw the picture for the "buffalo chicken
         | sweet potatos" and made something based on that idea. I didn't
         | even _look_ at the recipe. In fact, I only just now noticed
         | that the picture went with #4 and not #3. (Looking at the
         | recipe now, I didn 't even guess the ingredients from the
         | picture correctly.)
         | 
         | And what was nice isn't that I made something amazing, it's
         | more that I made something that was good, and wasn't our usual
         | fare. It's not something I would normally have done.
         | 
         | The internet is pretty decent at that. If you've been cooking
         | long enough to read a recipe and just take a few ideas here and
         | there, I find it very helpful.
         | 
         | But it's been a long time since I pulled a recipe from the
         | internet and carefully made it exactly as described. There's a
         | lot of people with tastes quite different than mine, and
         | somewhat more judgmentally, there's a lot of people out there
         | with _no_ taste posting their recipes. On the Internet, nobody
         | knows you have the culinary tastes of a dog.
        
           | tflinton wrote:
           | Shameless plug: Checkout https://rotten.recipes/find/recipes
           | you can search with ingredients you have and it finds recipes
           | from various blogs/sites across the web with them.
           | 
           | The nice part is it lists the recipes with a summary of their
           | ingredients so its pretty easy to get ideas without having to
           | delve into the actual recipes themselves.
        
             | somethoughts wrote:
             | That's awesome - I just logged in to comment that someone
             | should write this functionality up as a product/app.
        
         | ben7799 wrote:
         | ATK does some amazing stuff.
         | 
         | Their gluten free baking concepts in their cookbook are like a
         | decade ahead of most of the gluten free products you can buy at
         | the store. Crazy stuff.
        
           | kraussvonespy wrote:
           | That's a great tip! I'm getting more dinner guests with
           | gluten issues and would like to get better at that side of
           | cooking. Is there a good place (cookbook) to start with?
        
       | kgc wrote:
       | More ad targeting possibilities.
        
       | cratermoon wrote:
       | The real reason is because recipes consisting of just the list of
       | ingredients can't be copyrighted, but the articles and all the
       | other stuff are copyrightable.
        
         | nsxwolf wrote:
         | A couple paragraphs ought to be enough to make it
         | copyrightable.
        
           | Finnucane wrote:
           | Ingredients lists and basic instructions ("place potatoes in
           | boiling water") are not copyrightable. Only the additional
           | text is copyrightable. This has long been a 'problem' for
           | cookbook writers and chefs. Unlike cookbooks, blogs have no
           | particular constraints on how much text they can add, and as
           | pointed out here, perverse incentives to add lots of
           | extraneous material.
        
         | brians wrote:
         | I don't see this. If somebody's scraped _just the recipes_ from
         | all these long winded sites, I'd be thrilled! Adding the extra
         | nonsense and narrative doesn't prevent that.
         | 
         | The reason is SEO; this is Google's fault.
        
           | tomstockmail wrote:
           | There's https://www.justtherecipe.com/
           | 
           | (I am not affiliated with it)
        
       | gr4yb34rd wrote:
       | i really do not like being the guy that goes "but chatgpt" in
       | threads about other topics, but i have found it to be pretty good
       | at generating simplified recipes.
        
       | Aaronstotle wrote:
       | One of my favorite uses of Chat GPT is asking it for recipes
       | because it doesn't add a narrative
        
         | alach11 wrote:
         | The problem is ChatGPT recipes are (frequently) bad or
         | (unlikely but possibly) dangerous. Maybe this will change as
         | the service improves? For now though you'd be much better off
         | using a low-fluff reliable source like SeriousEats or NYTimes.
        
       | mkl95 wrote:
       | Some guy at Google decided it was the way to go almost 20 years
       | ago, and it was cargoculted into oblivion
        
       | jefftk wrote:
       | Very impressive that this post itself is a 1000-word introduction
       | to a chili recipe.
        
       | dfxm12 wrote:
       | FWIW, a lot of top selling cookbooks are like this as well. Maybe
       | there's not a blurb like this before _every_ recipe, but I don 't
       | think I've got a cookbook that doesn't have at least some memoir
       | or essay between sections and/or a few personal stories attached
       | to recipes throughout.
        
         | tayo42 wrote:
         | It's not much of an issue though it's so quick and effortless
         | to scan a page. And I like the background info in the cookbooks
         | I have.
        
       | srcreigh wrote:
       | Even the worst recipe sites often have a "Jump to recipe" button
       | to skip past the story and ads.
       | 
       | pihole works decently well to stop ads from loading on mobile,
       | speeding up the site and avoiding janky movement of the copy as
       | ads load in.
        
       | WorldMaker wrote:
       | Bullet point #1 here doesn't get enough credit either in this
       | article or generally here on HN comments, but is a major factor.
       | 
       | A lot of the recipe blogs that originated this form of long-
       | winded stories leading into the eventual recipe _have_ regular
       | readers. Many of those readers aren 't looking for specific
       | recipes at any given time they are looking for the stories
       | _first_. Those stories are the real content to those regular
       | readers. (And regular readers with their recurring ad revenue
       | /demographics are the ones that pay the bills, ultimately, not
       | "went searching for a specific recipe" utilitarian users.)
       | 
       | This isn't even a new phenomenon in recipes pop culture, because
       | food TV shows learned this decades ago. Most cooking shows break
       | down into two categories: competitions (which mostly never even
       | give recipes) and "lifestyle" shows that may include recipes but
       | just as much include the "celebrity chefs" chatting as much about
       | who they are and what is going on in their lives and storytelling
       | why the recipes in question were of interest in that moment as
       | much as the details of the recipes themselves.
       | 
       | This isn't even an isolated phenomenon to recipes. It is common,
       | modern parasocial behavior. You _could_ look at something like
       | Twitch as a utilitarian resource to see gameplay or learn tips
       | /tricks, but obviously nearly every stream is full of streamers
       | chatting about their day while they wait for game lobbies or in
       | between other parts of gameplay and whatever tips/tricks they may
       | have to impart. It's the parasocial "human interest" that builds
       | the biggest and most reliable parts of their audiences (and in
       | turn most of their revenue).
       | 
       | There are a lot of reasons people complain about it a lot more
       | with recipe bloggers than Twitch streamers.
        
         | hector_vasquez wrote:
         | The true outrage isn't that the 0.01% of recipe seekers who
         | like to read a story and get served 77 ads as they scroll
         | through and laugh/cry before the recipe get these recipes high
         | in Google's search results. It's that the rest of us who HATE
         | ALL THAT also get these abhorrent search results.
        
           | WorldMaker wrote:
           | If 100% of regular blog readers want that story and that
           | makes up 98% of your ad revenue, it doesn't matter what
           | percentage of outside ad hoc search engine traffic don't want
           | that story.
           | 
           | You aren't wrong to feel "outrage" as that external random
           | visitor with no interest in the blog except for one single
           | random recipe, but you _aren 't the target audience_, sorry.
        
       | jihadjihad wrote:
       | I saw it mentioned here on HN by the author themselves, and after
       | using it for a few weeks it's been a game changer. If you're
       | tired of reading a person's life story in a recipe, give Umami a
       | shot. It's free, too.
       | 
       | https://www.umami.recipes/
        
       | bojangleslover wrote:
       | https://recipe-search.typesense.org/
        
       | destroy-2A wrote:
       | Chat gpt is perfect for this you can add any variation you want
       | no fluff or faff.
       | 
       | Also I have to mention this http://www.cookingforengineers.com/
        
         | alach11 wrote:
         | ChatGPT is the last thing I would use for recipe help (0).
         | Instead I'd go with a reliable source like SeriousEats,
         | NYTimes, or as you suggested, Cooking for Engineers.
         | 
         | (0) - https://i.redd.it/8xvhkhxc495a1.png
        
           | voytec wrote:
           | Now that's highly caloric!
        
           | dicethrowaway1 wrote:
           | That's awfully specific, I'm guessing it was preprompted.
        
         | nluken wrote:
         | ChatGPT also doesn't really understand the recipes it's giving
         | you, so I don't know if I would trust it to make something
         | tasty: https://www.youtube.com/watch?v=yT8KoWpqUgg
        
       | MisterBastahrd wrote:
       | SEO.
        
         | [deleted]
        
         | k2enemy wrote:
         | I also wonder how much of it is a perception among the blog
         | authors that they have to make their recipes long winded for
         | SEO reasons. They see everyone else doing it, there's an
         | information cascade, and they believe (perhaps incorrectly)
         | that they also must do it.
        
           | VLM wrote:
           | There's a link to a PDF here from google itself.
           | 
           | https://support.google.com/websearch/answer/9281931?hl=en
           | 
           | I suppose you could have a "conspiracy theory" level argument
           | that Google publishes what it claims it will do only to turn
           | around and do the opposite, but that seems unlikely.
           | 
           | Unfortunately if you publish guidelines that you'll promote
           | pages that are not auto-generated DB dumps, and prefer pages
           | that promote the idea the author put in a lot of effort and
           | is highly authoritative and E-E-A-T and all that you can read
           | in the guidelines, you're going to get generic recipes
           | wrapped in a VERY thick blanket of fake filler, good enough
           | to fool the average reader (whom doesn't read very well) but
           | ridiculously inadequate compared to where the pros and semi-
           | pros operate.
        
       | zerocrates wrote:
       | I've never quite understood why people hate this trend so much.
       | The fluff is often overdone, agreed, but when you don't want that
       | stuff, just scroll down until you hit ingredients and you're good
       | to go.
        
       | rapsacnz wrote:
       | I generally try to find Jamie Oliver versions of recipes - they
       | are short, tested and they taste good.
        
       | kemiller2002 wrote:
       | It's because recipes aren't copy writable. Stories are. If you
       | include the story then it's much harder to scrape the recipe.
        
       | Tams80 wrote:
       | Eh? I just stick to a few sites that have more recipes than I
       | could likely ever cook, and despite being adventurous, I won't
       | ever cook all of them.
       | 
       | BBC Food BBC Good Food Cookpad The odd The Guardian recipe (which
       | are full of fluff)
       | 
       | I'm sure others can point you to other sites that just have
       | recipes.
        
       | cosinetau wrote:
       | Beans do not belong in chili. They are probably writing so much
       | in hopes you do not notice.
        
         | [deleted]
        
         | photochemsyn wrote:
         | An alternative opinion with a logical underpinning:
         | 
         | 1) Chili is a dish most closely associated with the
         | southwestern United States.
         | 
         | 2) Among the most important cultivars of that region, dating
         | back thousands of years, are: peppers, maize, squash, beans.
         | This combination provides a complete mix of nutrients for a
         | healthy diet.
         | 
         | 3) Therefore, adding all those ingredients to chili in some
         | form or other is entirely justifiable, as well as being
         | historically accurate.
         | 
         | Meat, on the other hand, is entirely optional.
        
           | cosinetau wrote:
           | Can you help me corroborate your theory of historically
           | accurate chili? I can not find any document supporting your
           | "thousands of years" claim.
           | 
           | It not hard to believe that native people dumped some of the
           | earth's best vegetables into a pot and let them steep, but, I
           | can not find _any_ support for your claim.
           | 
           | I genuinely hope you enjoy your historically-accurate, bean-
           | laden chili, but now I am suspicious; I know that LLMs can
           | not really enjoy the richness in any chili.
        
             | tflinton wrote:
             | Most Texas Red Chili's originate from a dish called Chile
             | Colorado with deep roots in mexican cuisine. Chile Colorado
             | is served with tortillas and frijoles (pinto beans), and
             | usually some pickled veggies. At some point its not
             | impossible to believe someone went "To hell with it" and
             | just added all of the ingredients to the pot.. but you are
             | correct, there's really no good clear history of how Chili
             | with meat became Chili with beans.
             | 
             | Fun fact, chile colorado translated just means colored red
             | chile.
             | 
             | Edit: I fixed some typos.
        
             | VLM wrote:
             | This is the problem in a nutshell, do you define a "good
             | recipe" as one that is historically accurate, that tastes
             | good, or that follows various belief systems like not
             | culturally appropriating or only culturally appropriating
             | when you do a good job of it?
             | 
             | Meanwhile the ad sales platform is going to define a "good
             | recipe" as one that results in high click thru on ads they
             | have contracts for.
             | 
             | And add a side dish of the people doing the rating of how
             | good the page is, specifically have zero skill in the field
             | and are going to have intense normie middle of the road
             | bias because on average they don't know anything.
             | 
             | If you magically crowdsourced the averaged opinion of
             | average folks about the General Theory of Relativity in
             | 1900, would that result be useful and have beaten Einstein
             | before he wrote it in 1915? The AI people think so;
             | especially the ones who's paychecks depend on it;
             | personally I have my doubts.
        
               | cosinetau wrote:
               | Thanks for writing in VLM.
               | 
               | No one in this comment thread made any claim of any
               | recipe or particular chili recipe being "good".
               | 
               | Your summary is confusing to me, because whatever the
               | "normie middle of the road" idea we are supposedly now
               | discussing does not have anything to do with what I said
               | or had asked questions about.
        
         | JasonFruit wrote:
         | So true. And they left out the macaroni!
        
       | somecompanyguy wrote:
       | the lore that know-nothings told themselves about seo. the think
       | seo is about content, its about users. they screwed this pooch up
       | over a decade ago and it noticeably changed the content of the
       | internet for the worse, much like what people are now consciously
       | thinking about chatgpt. its shocking that we finally have enough
       | people to notice this but it wont be enough.
        
       | Peritract wrote:
       | It's been a very long time since I've visited a recipe site that
       | didn't have a prominent 'jump to recipe' button. Recipes have
       | stories because some people value them, and they have a button
       | for those who don't.
       | 
       | This is a tired, old complaint made by people who don't actually
       | ever cook or read recipes, they just want to shop AI solutions /
       | flog their 'innovative' start-up / write about a different topic
       | entirely but draw readers in initially with a 'kids these days'
       | tone.
        
         | daveguy wrote:
         | Sites have stories because recipes cannot be copyrighted, but
         | stories can.
        
           | Peritract wrote:
           | That is one of the reasons for some of those stories, sure.
           | 
           | However, the specifics of reasons have basically nothing to
           | do with the trend of tech evangelists making the same tedious
           | and inaccurate arguments again and again. In this article,
           | the blogger decrying the practice links to a recipe blogger
           | who's already covered the same ground more efficiently; this
           | isn't even hot air.
           | 
           | 'Why do tech bloggers always use this outdated example to pad
           | things' is a better and far more original question.
        
       | yamtaddle wrote:
       | Google wills it so. Why? IDK, ask them. Probably yet another case
       | of something net-harmful making them more money.
       | 
       | Luckily it's also one of the only cases where a microformat is
       | actually nigh-universally used. Outside a few sites where the
       | "fluff" isn't fluff and is actually good content itself (e.g.
       | Serious Eats) I just throw the URL into Paprika 3 (no
       | affiliation, and there are tons of other programs and probably
       | some browser plugins to do the same thing) and let it strip it
       | down to the ingredients and instructions by reading the
       | microformat markup. Works flawlessly nearly every time.
       | 
       | [EDIT] Credit where it's due, I'm also pretty sure the
       | microformat is only popular because of Google. I think they
       | downrank sites in recipe searches if Google can't "see" the
       | recipe, using the microformat. They may be both the cause of, and
       | solution to, the problem.
        
         | jxdxbx wrote:
         | Yes. I think Google deserves a ton of credit for microformats,
         | and you can just use a browser extension like Repibox that
         | shows you only the recipe when you go to a recipe site.
         | 
         | I think the reason Google wanted microformats is for Google
         | Assistant recipe answers.
        
         | chasd00 wrote:
         | i just print them out so I can refer to the recipe when my
         | fingers are wet/sticky while preparing the meal.
        
         | coding123 wrote:
         | I wonder when microformats are going to die now that we have
         | gpt
        
         | looseyesterday wrote:
         | [dead]
        
         | thebricklayr wrote:
         | Paprika is great, though Umami's importer is even better:
         | https://www.umami.recipes
         | 
         | Umami has Chrome/Firefox extensions that you can use while on
         | desktop, which will sync your recipes to the app. Disclaimer: I
         | built it :)
        
           | Tams80 wrote:
           | It may look better, but it's only available on iOS.
        
             | thebricklayr wrote:
             | Every iOS feature is available on web:
             | https://www.umami.recipes/sign-in
             | 
             | But yes, you are right, as far as native apps go. FWIW, I
             | just got an Android test phone so I can start on that
             | version, should be ready in a few months.
        
               | ElijahLynn wrote:
               | > The beautifully designed free app to collect, organize,
               | and share recipes. For iPhone and iPad.
        
             | dunham wrote:
             | Yeah, doesn't look like it's available on M1 macs either,
             | which I think think is just a checkbox in the app store.
        
               | thebricklayr wrote:
               | I tried that and it was _super_ buggy... Thankfully I
               | built the whole thing in SwiftUI so that I can port it to
               | Mac fairly quickly. Moving as fast as I can!
        
           | OutThisLife wrote:
           | I just want to say that I really love your choice of colours
           | and how they flow together. It's so satisfying
        
             | thebricklayr wrote:
             | Wow thank you! Fun fact: that orange color is actually part
             | of the display-p3 color space:
             | https://webkit.org/blog/10042/wide-gamut-color-in-css-
             | with-d...
             | 
             | ^ Colors in that space only just recently started getting
             | supported by displays/browsers. And while p3 colors work in
             | css on Safari, I had to use a single-pixel background png
             | to make it work in Chrome.
        
         | cobaltoxide wrote:
         | What is the microformat? Does it have a name or do you have a
         | link?
        
           | yamtaddle wrote:
           | I _think_ it 's mainly h-recipe:
           | 
           | http://microformats.org/wiki/h-recipe
           | 
           | But it looks like there might be one or two others active in
           | the wild.
        
         | johnfn wrote:
         | Finding a result on Google, clicking on it, then leaving and
         | clicking something else on Google means you probably didn't
         | find the thing you were looking for. Staying on one site for a
         | while probably means you found what you were using for.
         | Presumably Google uses this information to try to determine if
         | you engaged with the site, and then it ranks sites that you
         | stay on longer higher in search results.
         | 
         | This works great for things like StackOverflow posts where you
         | can quickly judge if the answer is correct, and if it's not,
         | you can quickly bounce. It's not great for recipes, which are
         | almost always "correct" (in that they are a recipe of the type
         | you're looking for), so spending longer probably just means you
         | scrolled for longer.
        
           | denton-scratch wrote:
           | I've never seen a recipe that was "correct". I don't even
           | know what that would mean. As far as i'm concerned, a recipe
           | is a suggestion. If I don't know how to make a dish, I read
           | several recipes, and then brew my own.
           | 
           | I don't think most online recipes are "correct", especially
           | chili recipes that call for Heinz baked beanz. Wut?
        
           | wobbly_bush wrote:
           | How does it interplay with opening multiple search results in
           | new tabs at once? It's been ages since I've personally
           | visited search results sequentially - I open them in batches.
        
             | luckylion wrote:
             | Not a problem, you're an outlier, the average user either
             | doesn't use tabs or doesn't open multiple of them to let
             | them load in the background because they haven't
             | experienced the web on a modem and "I click, page loads in
             | 1-5s, I read" is what they're used to.
        
         | sandos wrote:
         | I assume thats how Google Nest Hub can parse recpies into
         | actual steps with a button or voice command to step forward!
        
         | MuffinFlavored wrote:
         | > Google wills it so. Why? IDK, ask them.
         | 
         | Google presents what its customers (people doing searches) want
         | to see, so shouldn't we ask the people who click the results
         | that make it to the top (whether they leave the page
         | dissatisfied or not is a different story, right?) over and
         | over?
         | 
         | What incentive does Google have for prioritizing succinct
         | quality posts versus blogspam posts? What incentive does Google
         | have for prioritizing blogspam posts over succinct quality
         | posts? Why is it the way it is if we're talking about the
         | unsponsored (not paid) organic results?
         | 
         | As a blogspam author, why do you want people on your page? To
         | get more AdSense views/impressions? You typically aren't
         | selling anything on a website that gives away free long-winded
         | recipes (so conversion rate/cost per click/paid advertising
         | isn't really a concern?)
        
           | lmkg wrote:
           | > _Google presents what its customers (people doing searches)
           | want to see_
           | 
           | Google presents what it _thinks people want to see_ , which
           | it infers based on some number it can collect, like time-on-
           | page, or scroll depth. The argument is that its proxy metrics
           | for "the user liked this" are ill-considered, especially in
           | this particular context.
           | 
           | Even when Google acts like a rational actor, it is not an
           | oracle. It rationally optimizes an observable metric, which
           | may or may not correlate to its actual goal.
        
         | Justin_K wrote:
         | Trying to mentally parse these long winded recipes = takes
         | longer to read = "greater engagement". These crappy recipes are
         | all about seo and add placement as you'll notice these recipes
         | are loaded with Google ads. So it is a self fulfilling prophecy
         | that the pages where users spend more time and see more ads are
         | ranked highest.
        
           | treeman79 wrote:
           | I've completely given up on web recipes, and only use YouTube
           | ones now. Most of the good recipes have a comment that has a
           | condensed version of ingredients and instructions.
        
           | psychphysic wrote:
           | I suspect theres also a halo effect.
           | 
           | Like how select cuts of beef slow roasted with veggies and
           | served on a bed of glazed hand cut potatoes.
           | 
           | Is more appealing to a potential cook than cut beef in a slow
           | cooker with some wedges.
        
         | unixlikeposting wrote:
         | this smells entirely like the notorious 10-minute youtube
         | monetization switch.
         | 
         | longer times on a page means longer enagement == more ads
         | revenue.
         | 
         | is it possible that google is incentivizing longer engagements
         | via adwords by using search priority that ranks by average time
         | spent on page?
        
       | dawnerd wrote:
       | Oh hey, something I have first hand experience with working with
       | fairly large food / recipe focused sites.
       | 
       | It's primarily driven by ads. I know, huge shock there. A lot of
       | people might assume it's purely an SEO play and while that's true
       | to an extent, it's mostly for the ads.
        
         | radley wrote:
         | Yeah, I figured ad space plus engagement stats. By placing the
         | recipe at the bottom of a long page, they can show multiple
         | ads. Viewers will have to engage longer, demonstrating greater
         | relevancy and interest by scrolling to the end of the page.
        
       | extr0pian wrote:
       | Personally, I find the vast majority of recipe websites
       | absolutely terrible. It seems others have shared small and
       | minimalist recipe websites, but the one that I use and haven't
       | seen shared yet is https://plain.recipes.
        
       | weedking wrote:
       | NYT recipes are a nice refuge from this sort of thing. Easy to
       | get around the paywall with browser add-ons as well.
        
       | chiffre01 wrote:
       | The Internet Archive has hundreds of free to read cookbooks full
       | of recipes with minimal or no additional story.
        
       | indymike wrote:
       | SEO. Recipes are a great place to learn how bad SEO makes content
       | for people.
        
       | tuckerpo wrote:
       | Luke Smith, the FOSS + minimalism evangelist has a platform to
       | solve this:
       | 
       | https://based.cooking/
       | 
       | Shortform, straight to the point recipes. Just ingredients and
       | steps. No ads. No life stories.
        
         | Pxtl wrote:
         | Nice lightweight site, but I don't tend to trust recipes that
         | don't have any feedback from people who've attempted it. Which,
         | of course, leads to the review-spam problem.
        
       | harrywynn wrote:
       | I spent a few hours this past weekend putting my own recipes up
       | for exactly this reason. Just give me the info.
       | 
       | https://gluten-free.recipes
        
       | RedditKon wrote:
       | SEO - Google ranks those pages higher.
        
       | bmelton wrote:
       | The conventional wisdom for SEO is that "good content" ranges
       | between 2,000-4,000 words. Most recipes are but a fraction of
       | that, so the rest is filler to meet the aforementioned SEO
       | wisdom. I'm not sure whether Google actually does or doesn't
       | reward content fitting with that arbitrary range, or why it
       | might, but all the SEO Youtubers are saying it does, so all the
       | people cargo culting SEO wisdom are doing it, so it doesn't
       | really matter.
       | 
       | More practically, the longer a piece of content appears to be,
       | the more opportunities to stuff ads into it without appearing
       | like a cash grab.
       | 
       | Google does definitely reward users for including micro-slash-
       | schema based content though, so the recipes themselves are likely
       | included on the page in a parsable json+ld format, which is great
       | for ingestion by apps like Paprika (which many others have
       | mentioned.)
       | 
       | The good news is that there are rumors that Google is moving away
       | from whatever content-based system they may or may not have been
       | using before, and towards a "helpfulness" system for ranking
       | pages -- basically, how directly did this article address the
       | search question that took you to it as the answer.
       | 
       | This should prefer direct, concise answers (e.g., "2+2 = 4" vs
       | "2+2 starts with the history of numbers, which are of course
       | ciphered numeral systems originating with the Egyptians")
       | 
       | Time will tell how accurately that can be measured, or what wild
       | gamesmanship will occur as the result of it.
        
       | killtheweb wrote:
       | [dead]
        
       | hn_throwaway_99 wrote:
       | Saw a tweet recently where someone took a long-winded recipe from
       | a website, posted it to ChatGPT and asked ChatGPT to play it
       | back, taking out all the fluff and making it succinct. Result was
       | perfect, just an ingredients list and simple instructions, no
       | mistakes.
        
       | withinrafael wrote:
       | A simple set of directions is uncopyrightable.
       | (https://www.copyright.gov/circs/circ33.pdf)
       | 
       | Recipes can be protected under copyright law if they are
       | accompanied by "substantial literary expression."
       | (https://www.copyright.gov/help/faq/faq-protect.html)
        
         | _aavaa_ wrote:
         | The whole of the article may be copyrightable, but the actual
         | recipe and ingredients remains uncopyrightable. From you first
         | link:
         | 
         | > However, the registration will not cover the list of
         | ingredients that appear in each recipe, the underlying process
         | for making the dish, or the resulting dish itself.
        
       | dinkleberg wrote:
       | SEO may be the reason for many of the bigger blogs, but I think
       | we shouldn't default to cynicism here. People who are passionate
       | about a given topic often love to ramble on about it. And if you
       | aren't very passionate about food, you aren't likely to start a
       | food blog.
       | 
       | And most people don't start blogging as a purely educational
       | activity, but rather as a way of expressing themselves. As a
       | result, they aren't necessarily thinking about optimal user
       | experience like a software business would.
       | 
       | I had a coworker who had a food blog and she would fill each post
       | with ramblings like all the rest do, but it is because she wanted
       | to tell her story of why that particular meal was important to
       | her. And if you were to ask her in person about a meal or what
       | she likes to cook, she would talk in as much detail since that
       | was her passion.
       | 
       | The default of assuming everyone is a bad actor is growing rather
       | tiresome. Not to mention, these people didn't need to share their
       | recipes at all. And we aren't compensating them for their work.
       | We just complain.
        
         | schnable wrote:
         | Agreed, but in this case the outside incentives align with the
         | passion, thus making this style proliferate.
        
       | danielvaughn wrote:
       | Online recipes were the catalyst for me switching from Chrome to
       | Brave. It doesn't remove the filler copy, but at least there's
       | not an ad every 2 sentences.
        
       | ano-ther wrote:
       | If Google rewards the fluff, couldn't the authors put it after
       | the actual recipe? I.e., tldr; first and then the backstory?
        
       | jobs_throwaway wrote:
       | ad placement
       | 
       | /thread
        
       | nottorp wrote:
       | Without reading the article, it's because I have yet to see a
       | recipe that's not on a blogspam site.
        
       | pjkundert wrote:
       | We will soon have LLMs that:
       | 
       | - aren't infected by "Woke" theology (ie. accurately reflects the
       | source material, not someone's belief-based constraints)
       | 
       | - prioritizes the sources that most succinctly explain the
       | desired topic
       | 
       | - And, sounds least like something generated by an LLM!
        
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