[HN Gopher] Blogging is not dying anytime soon
       ___________________________________________________________________
        
       Blogging is not dying anytime soon
        
       Author : imartin2k
       Score  : 84 points
       Date   : 2023-01-26 10:45 UTC (12 hours ago)
        
 (HTM) web link (dariusforoux.com)
 (TXT) w3m dump (dariusforoux.com)
        
       | Decabytes wrote:
       | While I agree that blogging isn't dead, I think that blogging
       | serves another purpose as well. It's a great way to solidify
       | understandings about certain topics.
       | 
       | I have a substack on programming and technology, and when I'm
       | working on something I know I will write about, I definitely
       | understand it better. I think it fulfills the same purpose as
       | learning through teaching.
       | 
       | And it's also just extremely fulfilling. Writing about a niche
       | part of a field you are interested in and wished had more
       | spotlight is satisfying, even if no one reads what you wrote. Or
       | at least that's how I feel about it.
        
       | josefresco wrote:
       | Related: https://startafuckingblog.com
        
       | FlyingSnake wrote:
       | "Always bet on text"
       | 
       | Text is eternal and has a nice Lindy effect going for it. However
       | this article doesn't address the core problem indie bloggers are
       | facing, _discoverability_. It reads like a self fulfilling
       | prophesy and dismissed the inroads made by video. Many
       | programmers these days simply jump to YouTube to solve a problem
       | and videos solve these problems satisfactorily.
       | 
       | To make blogging great again, we need to solve this issue of
       | discoverability. Otherwise we're all screaming in the wind.
        
         | asdff wrote:
         | I think discoverability, reach, and exponential growth is
         | overrated. In the end you either get overwhelmed by your
         | massive userbase, or lose your original intent somewhere along
         | the way, subconsciously catering towards more growth versus
         | blogging for bloggings sake.
         | 
         | Instead, screw all of that. Write your ideas and let it out.
         | It's cathartic, it helps you think more clearly on whatever you
         | are writing up, and serves as a lasting reference should you
         | need to revisit that information again yourself. A blog with no
         | readers is still a great tool for your own productivity.
        
         | saperyton wrote:
         | I've personally benefited a lot from Thinking About Things, a
         | newsletter that emails me a couple of blog posts every week.
         | https://thinking-about-things.com
        
           | criddell wrote:
           | Is a newsletter a blog? For me, a weblog (or blog) has always
           | been a webpage that I can either read in my browser or my
           | newsreader.
           | 
           | If a newsletter that arrives via email is a blog, is a
           | newsletter that the post office delivers a blog?
        
             | layer8 wrote:
             | That newsletter links to actual blog posts, I believe. It's
             | basically a blog post recommendation newsletter.
        
         | sureglymop wrote:
         | That's why I've decided to just blog for myself. It's kind of
         | like notes where if i come across it again, i can remind myself
         | or i can grasp something i once understood more easily but with
         | the added component of holding myself to somewhat of a high
         | standard because it's still going to be public. Can also be
         | something that helps when looking for a job as the recruiter
         | can look at the blog and see the experience you have.
        
           | generalizations wrote:
           | Yeah, this is exactly the same thing I do. It's just a place
           | I dump stuff I learned and want to remember. And can confirm,
           | it was the deciding factor in at least one job interview.
           | People do care about that kind of stuff.
        
         | tomalaci wrote:
         | Maybe many beginners might be jumping to videos. I'd like to
         | think that most of the experienced developers like text more as
         | they can quickly scroll past the bits that are irrelevant to
         | them and look for the parts that are interesting. It is harder
         | to do so for a video as you typically have no idea at which
         | point the person will tell you about the concept you were
         | looking for (unless you get some timestamp list but even then
         | you may need to wade through some fluff/water before you get to
         | the juicy bits).
        
           | ripe wrote:
           | When looking for information, I despise videos and will avoid
           | watching them if at all possible. For exactly the reasons you
           | mention: random access, too much fluff and low information
           | content.
           | 
           | The only exception is things like home repair advice, fixing
           | washing machines, etc. I assume that the people with most
           | knowledge of these skills are more likely to produce videos
           | than write down something.
        
             | deltarholamda wrote:
             | I agree that the sort of people who do home repair, car
             | repair, etc. are much, much more likely to put a video
             | together (low friction) than to put up a well-written and
             | illustrated instruction manual.
             | 
             | But I still hate it. The video is always too long, has too
             | much non-relevant stuff in it, and a phone camera jammed
             | under a water pump to see the frobnitz valve or whatever is
             | never as good as an exploded view illustration.
             | 
             | Forget AI-powered lawyers and AI-powered fantasy art
             | generators, let's get an AI-powered technical writer and
             | AI-powered technical illustrator going. Train them on
             | Haynes manuals until you can ask them to generate an
             | accurate repair guide for a Kenmore washing machine.
        
             | ElFitz wrote:
             | That's pretty much why I'm working on summarising content,
             | no matter the media.
             | 
             | Just getting started, but it has already yielded some fun
             | results.
        
           | rightbyte wrote:
           | Ye videos are really bad as a manual for programming.
           | 
           | Usually you just want the code pointing you in the right
           | direction and if the writer was nice the header file is
           | included in the snippet.
           | 
           | For e.g. repairing cars it is really great.
        
             | gonzo41 wrote:
             | I find with programming video's the information density is
             | really low. The best channels is where there's no
             | introduction or it's in chapters and easily skipeped.
        
         | ceejayoz wrote:
         | I miss the days of webrings.
        
           | rcarr wrote:
           | A lot of people are still using them, especially in the
           | IndieWeb scene. I came across this really cool blog last
           | night (click the different theme switchers in the top right)
           | and the author is using one:
           | 
           | https://localghost.dev/
        
         | hackitup7 wrote:
         | Discoverability is a huge challenge... I've considered moving
         | to Substack because of their discovery mechanisms, but I don't
         | like incurring the platform risk having seen the way that
         | applications like Medium have changed over time. Curious if
         | anyone in the HN community has any ideas on that conundrum.
        
           | ripe wrote:
           | I copy my blog text to Substack and use the platform as a
           | push mechanism. I hear your concern and am open to
           | suggestions.
        
           | FlyingSnake wrote:
           | Just checked out your blog, pretty cool stuff. Thanks for
           | sharing.
        
           | gonzo41 wrote:
           | If you can script this for yourself, write your post, push to
           | your platform and auto publish to substack, or vice versa.
        
         | aliqot wrote:
         | Does everyone need to be discoverable? What would a blog engine
         | look like with zero discoverability? You can't say they
         | wouldn't have any readers, to an extent Gumroad and other
         | similar services have no discoverability.
         | 
         | example: I don't go to Gumroad.com to find random people to
         | give money to, a creator who has captured my through other
         | means directs me there.
        
           | waboremo wrote:
           | Services like Gumroad can have zero discoverability because
           | other services have decent discoverability. So somewhere,
           | discoverability is a crucial service and it's probably best
           | to have control over that rather than assuming a third party
           | service will continue as-is.
           | 
           | Take Twitter for instance, prohibiting the promotion of other
           | platforms. This impacted discoverability for a lot of people
           | because they relied on Twitter as the funnel to get people to
           | patreon/gumroad/their site/etc. Apparently that policy at
           | Twitter is now gone but you get the point.
           | 
           | I don't fully agree with the above idea that discoverability
           | is the main problem however when it comes to blogging. Tumblr
           | solved that for a long time (although now discoverability is
           | a bit rubbish), most still don't use Tumblr so there are
           | greater factors at play here.
        
             | aliqot wrote:
             | creators will always find a way to promote. discoverability
             | has never affected that. this isn't the internet of
             | stmbleupon anymore, we use aggregators and influencers.
        
       | pipeline_peak wrote:
       | It's not dying, but I don't hear kids talking about blogs they
       | read. That's not due to increased laziness or decline in
       | intelligence, people don't surf the web anymore. They can't, it's
       | too vast, it's virtually impossible to find a blog that doesn't
       | belong to some larger platform like Medium.
       | 
       | It seems like most bloggers today that go on longer than 5 years
       | are either written by amateur journalists or tech centric people.
        
       | CM30 wrote:
       | I think this is the key point:
       | 
       | > But still, people who read have always been in the minority.
       | And I think that's what most people who think that "video is the
       | future" don't get. Sure, people are getting lazier and they want
       | you to feed them content.
       | 
       | > But think about it. Do you really want to serve those types of
       | people?!
       | 
       | The number of people online reading blogs when they were the
       | 'most popular' form of content creation was far lower than the
       | number watching videos or using social media sites or what not.
       | 
       | Statistically there are probably more people writing blogs now,
       | and more people reading them. They've just become less of a
       | percentage of the overall internet audience than they were back
       | before YouTube and Twitch and TikTok and podcasts became big
       | things online.
       | 
       | So while it may seem like those people abandoned blogging, you
       | have to ask yourself whether they would have ever cared for it to
       | begin with.
        
       | nodemaker wrote:
       | Haha 100 percent agree! If anything video content is becoming
       | more pseudo intellectual and clickbait everyday in my opinion. My
       | video consumption is way lower than it used to be.
       | 
       | To a certain extent these video platforms create big
       | personalities of normal people and its hard to trust them at that
       | point (although Joe rogan still manages to sound authentic
       | somehow)
       | 
       | That being said, I do think GPT has the potential to ruin
       | blogging but we will see. As soon as I smell even a little bit of
       | GPT in a blog I am probably gonna bail immediately.
        
       | mateusfreira wrote:
       | I could not agree more, blogging is fun to write and read, much
       | less structured authors can go as far as they want to make the
       | posts interactive. I still think blog is one of the best tools to
       | share thoughts, and more important to own your content.
        
       | henrik_w wrote:
       | There is https://refined.blog/ for finding personal blogs about
       | software engineering. Can be sorted by Hacker News upvotes too.
        
       | mkka wrote:
       | One conversation I've noticed going on recently re Twitter and
       | social media is the power of owned media, like podcast, email,
       | and blogs, over walled gardens. Blogs, maybe "personal websites",
       | are a home base. Maybe not the whole solution but a foundation.
        
         | asdff wrote:
         | It used to be common for personal websites to be your home
         | base. You'd have maybe the on topic posts of the blog (e.g. a
         | scientist blogging in their field), the off topic posts (e.g.
         | your hiking trip), and then a fileshare of collegues, friends,
         | or family photos perhaps, and then maybe special interest stuff
         | like the base depth of your favorite ski slope, or the local
         | surf report for the day. Basically, it would be a combination
         | of LinkedIn, facebook, twitter, and instagram, all under a
         | domain you control with a feature set and design dictated by
         | you alone, maybe paying a few dollars a month or a year seeing
         | limited traffic, maybe "free" if you run it on the desktop you
         | already have plugged into the corner of the room.
        
       | Existenceblinks wrote:
       | I barely read blogs because they seem to try to expand or over
       | elaborate for sake of sounding sophistication, and set tone as
       | they try to play with audience. I'm not fun at party so I mostly
       | read "documentation" kind of text because the objective is to
       | provide concise and no BS to get you understand the system. If
       | the thing doesn't have official documentation or poor
       | documentation I would read your blog about that .. but if that's
       | the case the thing kinda sucks.
        
         | asdff wrote:
         | There's two sorts of blogs. There's the one you describe which
         | imo are trying to build an audience and gain reach. Then there
         | are the more straightforward blogs, where the author doesn't
         | care about reach or viewership, and just wants to write up a
         | technical process they painstakingly went through so either
         | others can save themselves some grief, or they can look at what
         | they did when they revisit the same problem years from now.
         | Those types of blogs are indispensable. Its like documentation
         | that someone actually went through and wrote in margin notes,
         | like Snape's potion book.
        
       | marcus_holmes wrote:
       | I think there's different types of blogging:
       | 
       | - blogging as speech. Not trying to "build an audience" or
       | monetise, just a place where you can write publicly.
       | Rachelbythebay is probably the best example of this.
       | 
       | - blogging as business. What the author is talking about - build
       | an audience, sell some ads, make some money. Writing as a
       | commercial activity.
       | 
       | - blogging as content marketing. Probably 90% of blogs - not
       | directly monetised, but SEO fodder for a business.
       | 
       | The first isn't dead, but is obscure. The last is mostly
       | braindead (there are some really good posts in amongst the SEO
       | crap, but mostly it's SEO crap).
       | 
       | The middle one is hard to do right - there are soooo many "travel
       | bloggers" out there trying to make this work, and so few who
       | actually do make it work.
        
       | glasss wrote:
       | I call everything online a blog now, so from my perspective yea
       | it's not going anywhere.
        
       | andyjohnson0 wrote:
       | I find blogs substantially more useful than I did a decade ago. A
       | lot of the noise [1] has moved to social media. What is left is,
       | on the whole, more useful. Simple as that for me.
       | 
       | [1] Noise: cat/dog pics, look what I had for lunch, random half-
       | based political opinions, etc.
        
       | eatonphil wrote:
       | I enjoy it when my writing is read. And HN, Lobsters, and Reddit
       | give me an outlet for tech writing.
       | 
       | But there's no similar outlet for other writing like if I want to
       | write about cooking or product management or parks in NYC.
       | 
       | Most non-tech subreddits have super strict self promotion rules
       | that means you can't ever share your own posts. Not that reddit
       | is so friendly in general anyway.
       | 
       | I have a small personal audience and sometimes they read these
       | other posts.
       | 
       | But it's not as much fun in these cases.
       | 
       | So I've been trying to think about how to write about other
       | topics and my only conclusion is that you have to target bigger
       | existing magazines or sites.
       | 
       | But there feels like a huge barrier to entry for contributing to
       | these sites. They're very intimidating.
       | 
       | I've reached out to a few smaller outlets and never gotten a
       | response. So that's kind of demotivating.
       | 
       | So yeah it's easy and enjoyable to blog but in terms of getting
       | anyone to see what you produce... I agree with others here that
       | videos and YouTube seem to be one of the best spots for producing
       | stuff that people actually see, on more diverse topics than just
       | tech.
        
       | stevoski wrote:
       | Blogging, as it was in the first decade of the 2000's died long
       | ago.
       | 
       | Yes, there are still blogs, and still people blogging. And many
       | companies have something they call "blogs".
       | 
       | But once we're done with there hairsplitting, this is not
       | blogging as it was. That died circa 2012.
        
         | Delphiza wrote:
         | I don't know why you are being downvoted. 2005-2010 was the
         | heyday of blogging as I knew it. Maybe you "had to have been
         | there", which would put you in your fourties, at least.
        
       | rcarr wrote:
       | Some good resources for finding blogs:
       | 
       | https://ooh.directory/
       | 
       | https://bearblog.dev/discover/
       | 
       | https://blogroll.org/
       | 
       | https://www.gyford.com/phil/blogroll/
       | 
       | https://interconnected.org/home/blogroll
        
         | qudat wrote:
         | https://prose.sh/read
         | 
         | https://lists.sh/read
        
         | saperyton wrote:
         | Thinking About Things: https://thinking-about-things.com
        
       | fortran77 wrote:
       | I read more blogs than ever, mostly on Substack
        
       | 2OEH8eoCRo0 wrote:
       | People need to adjust their expectations and goals.
       | 
       | Is your goal to make content that goes viral that you can
       | monetize and make lots of money with? Consider video. Are you
       | trying to get your word out? Blogs are great and will never die.
        
         | asdff wrote:
         | Blogs are also great for just writing up what you've done to
         | solve some problem you've encountered, for your own use when
         | you run into the same problem again in years time perhaps
        
       | PurpleRamen wrote:
       | > This was coming from someone who has sold millions of books and
       | is still selling hundreds of thousands of books a year.
       | 
       | There we have the answer. Monetizing blogs is dead. And it's
       | probably even true. Are there many people around who directly
       | make money with their personal articles? Isn't it today mostly a
       | space which is usually just one part of a bigger network of
       | content? Or as a support/advertisement for some product?
        
       | tomalaci wrote:
       | It would be great to have Google Search product that only
       | searches for blogs as they usually have more in-depth knowledge
       | than what you can find in other mediums (other than books or
       | actual courses but they usually suffer from having too much water
       | or including things that aren't that relevant for my search).
       | 
       | I am not sure if there is such already but it would definitely be
       | more useful nowadays when Google Search top results are just SEO-
       | spam or ads.
       | 
       | EDIT: I just got a genuine "oh wait..." moment. There indeed was
       | a Google Blog Search product and, of course, it was killed (
       | https://en.wikipedia.org/wiki/Google_Blog_Search )
        
         | unlikelymordant wrote:
         | How could you reliably filter out seo spam blogs though?
        
           | cacois wrote:
           | Asking the real questions. If some magic could make a search
           | engine that ignored all SEO spam, life would be better. I
           | find it hard to believe google themselves are having such a
           | hard time with the obvious cloned copies of other
           | sites/content that now own most page 1 results. But they seem
           | to be.
        
             | rightbyte wrote:
             | If Google just blacklisted the top 50 or whatever SEO spam
             | programming pages it would probably remove 99% of the spam
             | on programming queries.
             | 
             | I have tried with the Firefox addon and it gets better
             | quick.
             | 
             | It is almost always the same sites.
             | 
             | And building up page rank takes time so it is a winning
             | battle ... but hey! Google drives no hands!
        
               | FlyingSnake wrote:
               | What magical FFox addon you're talking about?
        
               | rightbyte wrote:
               | I think it is called uBlacklist (not the same guy as
               | uBlock). I don't have my computer with me so can't check.
        
           | tomalaci wrote:
           | Incentivize SEO for fine granularity (punish blogs that spam
           | too many common keywords) and provide more filtering tools to
           | users.
           | 
           | Former is likely already done for many popular platforms
           | along with many other tricks so you would want to have
           | experienced people for that part.
           | 
           | For filtering tools a good one would be adding a way to have
           | filter lists against spammers and generally just more options
           | to how you want to refine your search. I get that Google
           | Search allows you to type some special keywords but I'd
           | rather it be more user-friendly.
        
           | nodemaker wrote:
           | The more something looks like GPT the lower it should be
           | ranked. GPT can make that assessment for you in fact.
        
             | aliqot wrote:
             | I'm not trusting an AI to vet my information stream.
        
               | nodemaker wrote:
               | "AI" is already vetting your information stream.
        
               | aliqot wrote:
               | maybe for the collective-you. It's too bad there isn't a
               | content-engine driven by one of these when you can
               | describe an emotional outcome and it provide the content
               | to get you there. However, if it could do that, it'd
               | already have solved factoring and we're in deep trouble
               | anyway.
        
             | MattDemers wrote:
             | Then it just becomes a cat-and-mouse game for someone to
             | make a tool that "de-GPTs the copy" and then so on and so
             | on.
        
         | deltarholamda wrote:
         | Man alive, I just got a Technorati flashback.
         | 
         | Remember Technorati tags? If you were at all vaguely technical,
         | you HAD to add Technorati tags to your blog, so the Technorati
         | search would find and classify your blog.
         | 
         | The Future Was Then!
        
         | marbu wrote:
         | You can try Marginalia Search for this use case:
         | https://search.marginalia.nu/
        
           | aliqot wrote:
           | what is it about the name or URL that weirds me out? I can't
           | tell if it is "marginal" in the name, or the .nu
        
       | Sebb767 wrote:
       | I think this is also a bit of a miscommunication. If you take
       | "blogging is dead" as "[literally] nobody blogs anymore", it's
       | clearly wrong, no discussion. Instead, if you take it as
       | "blogging is no longer hyped and no longer mainstream", you're
       | much closer to the truth (in my opinion).
       | 
       | Blogging is dead in the same way that dedicated cameras are dead:
       | People still use them for specific use cases and there's a large
       | enthusiast community for them, but the mainstream public moved
       | on. Of course, especially with blogging, there's also a massive
       | filter bubble effect going on; on HN, most people would likely
       | agree with the OP, but a teenager (at least in my country) would
       | staunchly disagree.
        
         | layer8 wrote:
         | The "mainstream public" on the internet in the early 2000s, at
         | the height of blogging, was quite different from today's
         | internet mainstream, mainly thanks to smartphones. Aside from
         | "microblogging" in the form of twitter threads, and other
         | alternative formats like YouTube, the broadening of the
         | internet mainstream over the past 10 years is probably the more
         | significant change.
        
         | bachmeier wrote:
         | > the mainstream public moved on
         | 
         | I'd really like to see some good data on this, because it's not
         | my experience. I probably read more blogs today than I did 10
         | years ago. I see tons of sharing of blog posts and website
         | content on social media. It's true that the narrow sliver of
         | people making a living as content creators may have moved on,
         | but I just don't see that the "mainstream public" has.
        
           | rjh29 wrote:
           | That's the filter bubble effect that the OP alluded to.
        
           | cableshaft wrote:
           | And if we're just talking certain subjects, like recipe blogs
           | for example (and I'll give you paragraphs of my life
           | experience above each recipe), those seem to be doing very
           | well. I know I access those (and grumble about how much I
           | have to scroll to get to the actual receipe) about 2-3 times
           | a week when cooking, usually.
        
           | iLoveOncall wrote:
           | You're "an economist, professor, and sometimes consultant
           | with a side interest in computation and finding ways to be
           | more productive. Always interested in learning new things.".
           | 
           | The mainstream public is watching the Tide Pod challenge on
           | TikTok.
        
             | bachmeier wrote:
             | It doesn't seem plausible that the people watching the Tide
             | Pod challenge today spent their free time reading blogs a
             | decade ago.
        
               | lostfocus wrote:
               | It must be fascinating to find the people who are still
               | watching the Tide Pod challenge today.
        
           | ChocMontePy wrote:
           | The Google Trend of the search term "blog" probably gives a
           | good indication of the change in widespread interest:
           | 
           | https://i.imgur.com/I4jLBo0.jpg
        
             | sebzim4500 wrote:
             | The graph for 'website' looks similar, so I guess anyone
             | here who is a FE dev should look elsewhere.
             | 
             | https://imgur.com/a/ovi3wJ0
        
               | asdff wrote:
               | Even the word "google" is on a downslope from a high ~10
               | years ago.
        
             | marmetio wrote:
             | I suspect that's a bit like concluding that the internet is
             | dead because nobody says "surfing the web" anymore.
        
               | lcnPylGDnU4H9OF wrote:
               | It's more like concluding that the internet is dead
               | because nobody says "internet" anymore. Still, that trend
               | for "blog" is probably more noise than signal considering
               | the trend for "internet":
               | 
               | https://trends.google.com/trends/explore?date=all&q=inter
               | net
        
               | marmetio wrote:
               | That's a better example than mine. I was trying to think
               | of something that also sounded silly, since "blog" has
               | always been kind of a dumb-sounding word.
        
             | bachmeier wrote:
             | Given the rise in social media, it's unlikely that Google
             | plays the same role that they used to. There's also no
             | reason to think people are putting "blog" in their searches
             | these days either. That would at best be a weak measure of
             | blog readership.
        
         | jwhiles wrote:
         | Was blogging every really mainstream?
        
           | hadlock wrote:
           | I think the process was: 1. blogging 2. paid blogging
           | services 3. free blogging services (livejournal, xanga, later
           | myspace) 4. wordpress as a next generation blogging service
           | (invented by ex-livejournal employees) both free and paid 5.
           | walled garden blogging platforms (Facebook had a "notes"
           | feature for long format blogging) 6. product and data analyst
           | managers realizing long format blogging wasn't accessible to
           | mainstream and moving towards 2-3 sentence "posts" and later
           | "microblogging" with twitter, vines, periscope etc
           | 
           | Nowadays most blogs are commercial entities ("Websites") that
           | cover a fairly narrow topics like EVs or Electric Scooters or
           | Photography reviews but personal blogs and websites still
           | exist they just don't fit into the microblogging narrative
           | and aren't prioritized. People who want to be "influencers"
           | are probably not going to start a blog as the immediate reach
           | of a blog is measured in hundreds or low thousands of hits
           | per month.
        
           | Fricken wrote:
           | When the internet was but a trickle, blogging was maintrickle
        
           | darkwater wrote:
           | In Internet? Totally. Blogging intended as "reading blog",
           | from 2008 to 2015 (roughly, I don't have hard numbers) was
           | pretty mainstream in the Internet population of that time.
           | Maybe now it's not mainstream anymore just because the
           | Internet population increased (again) a lot, and the
           | newjoiners are not into reading blogs but rather watching
           | photos or (short) videos.
        
             | tannhaeuser wrote:
             | Height of blogging, or at least when it was new and
             | becoming "mainstream" (if in fact it did) before Twitter
             | microblogging and a recognized publication genre was around
             | 2003 or 2005 at the latest I think. You can tell by RSS
             | becoming standardized 1998-2001 and getting direct support
             | in browsers for a while (Safari could subscribe to RDF
             | feeds in HTML meta links in Mac OS (X) 10.4 if not earlier;
             | FF probably earlier with plugins).
        
               | darkwater wrote:
               | You are probably right, as you grow older you tend to
               | lose the feeling of time... or at least, I do :)
               | 2007-2008 was when FB really started to be mainstream so
               | blogging was "hype" way before that.
        
             | jwhiles wrote:
             | In that case, I wonder if blogging stayed the same - and it
             | just feels less important because there is so much more
             | internet now. The pond grew and it stayed the same.
        
               | ghaff wrote:
               | A lot of it has changed. A lot has moved to other social
               | media. Companies have pretty much moved away from
               | hosting, much less encouraging, a lot of personal blogs
               | on their sites. A food blog, say, is much more likely to
               | be a professional full-time operation as opposed to a
               | hobby. And so forth. There are still classic personal
               | blogs out there. But they're less common.
               | 
               | I still write a lot but mostly have other outlets than my
               | personal blog.
        
               | pixl97 wrote:
               | Eh, a number of prolific bloggers ended up moving to
               | walled gardens like facebook for audiences.
               | 
               | The Oatmeal summed what occurred pretty well
               | 
               | https://theoatmeal.com/comics/reaching_people
        
             | JD557 wrote:
             | I would say even earlier than 2008, at least if my memory
             | is not betraying me.
             | 
             | I guess it depends of your definition of blog, but I
             | remember Fotolog being incredibly popular circa 2006 even
             | when compared to mainstream social networks. While
             | Wikipedia says it's a social network, I recall it was used
             | mostly for blogging (not so much for social interaction).
             | 
             | And IIRC, when Google acquired Blogger (2003) blogging was
             | not exactly a obscure thing, although I don't think I knew
             | anyone with a personal blog back then.
        
               | ghaff wrote:
               | Yeah it was earlier than 2008. Corporate blogging, at
               | least in many tech circles, was pretty big and companies
               | were coming out with social media guidelines by the
               | mid-2000s. Journalists and analysts often had personal
               | brand blogs on their company sites. And, yes, there were
               | personal blogs on sites like Blogger (or self-hosted).
               | I'd actually say the 2003 date was _fairly_ early on for
               | truly mainstream blogging; I started in 2003 and I won 't
               | say I was on the leading edge but I was probably an early
               | adopter.
        
           | [deleted]
        
         | masterof0 wrote:
         | The final nail in the coffin is ChatGPT, the greatest spam
         | generation tool ever made. I imagine bots, SEO gurus, and the
         | like are having a great time now.
        
           | jerf wrote:
           | If blogging is dead because of AI, videos are not far behind.
           | I'm already curating away a couple channels a week on YouTube
           | that are pure AI spam, either videos that just steal content
           | from others and use AI to drive a collection of clips (which
           | will only get more sophisticated) or put a TTS-driven
           | monologue over something, where the Text being converted To
           | Speech might as well be AI-driven.
           | 
           | And the human videos are already so optimized for The
           | Algorithm that a good deal of them might as well just cut out
           | the middleman and be written by an AI, for the AI. ("This
           | Breaks the Internet - Reacting to Reaction Videos Reacting To
           | Reaction Videos". You can see the thumbnail already, can't
           | you?)
           | 
           | Yeah, they're behind for now, but all the infrastructure is
           | there for this to explode the instant they're not. Video
           | operations putting out dozens of crap videos a week with
           | nonfunctional "hacks" and all sorts of similar things will be
           | in an arms race to pivot to these things and there's no
           | chance the video site's moderation will be able to keep up
           | with this in the end.
        
             | pjc50 wrote:
             | "Dead Internet Theory".
             | 
             | Nobody has to delete the authentic content, they just have
             | to outcompete it by many orders of magnitude. Then not only
             | is the inauthentic content all over all the possible routes
             | you might find content, people stop looking for it
             | entirely.
        
             | masterof0 wrote:
             | Videos are harder to fake and produce, I would say
             | impossible, any of the OpenAI products are unable to be
             | creative.
        
               | jerf wrote:
               | If you are a YouTube user and have curated your
               | experience as I have, open a browser incognito window and
               | hit the home page of YouTube fresh.
               | 
               | "Creative" as a criterion for video success is at the
               | very least under assault. Looking at what I get, I am not
               | quite so cynical as to say it's dead. It's not. But it is
               | certainly under assault.
               | 
               | There is also the problem of a small number of truly
               | creative content creators getting their content and ideas
               | yanked by people armed with AIs who can then completely
               | out compete the actual creatives.
               | 
               | This has, to an extent, actually already happened for
               | very young child content. Look at "Elsagate":
               | https://en.wikipedia.org/wiki/Elsagate but for the
               | purposes of my comment here, ignore the disturbing nature
               | of the content and instead observe that the content
               | obviously had heavy computer generation influence, and
               | could only be cranked out more quickly and effectively
               | with some rather simple AI.
               | 
               | Like I said, it's not here _yet_ , but the first
               | derivative is clearly positive here, and the second
               | probably is too. Pure AI content that looks like live
               | action is not a prerequisite.
               | 
               | I'm not entirely sure Elsagate itself didn't itself
               | source from some AI in some critical manner. It doesn't
               | seem to have completely created the video from top to
               | bottom, but it looks an awful lot to me like what you'd
               | expect an AI writing the scripts, with the feedback
               | provided by view numbers, and completely unscrupulous
               | humans implementing the scripts for the views, spinning
               | off into a hyperoptimized regime for that one goal at the
               | expense of all else. And, you know, it basically worked.
               | If anything it worked _too well_. The first AI corruption
               | of video sites may well be in the past, not the future.
        
               | joebob42 wrote:
               | I've never understood the elsagate content. Why are they
               | making it? Is it the sort of thing that young children
               | find appealing if left alone? I can't understand why that
               | would be, and it doesn't seem substantially easier to
               | make than the equivalent content without the disturbing/
               | inappropriate edge.
        
           | squarefoot wrote:
           | Just wait when they'll be able to create from scratch
           | credible AI video stars and influencers then put them one
           | after another on social media. They will do it, no doubt
           | about that: free advertising with no perks/bribes is just too
           | tempting.
        
           | wintermutestwin wrote:
           | With SEO, it is sw writing content for other sw to read.
           | 
           | Google search is increasingly broken. Eventually, we will
           | need AI to derive value from the internet by filtering all
           | the crap out.
        
           | asdff wrote:
           | We had plenty of spam before chatgpt. The spammers clearly
           | don't care if it looks like seo spam nonesense. Eventually
           | for the fresh internet users of every generation, that will
           | be all they know.
        
         | 7speter wrote:
         | Did the mainstream public ever really care about cameras the
         | enthusiasts care about? Were dslrs ever something the masses
         | really wanted? I remember simple point and shoots were a big
         | deal.
        
       | Delphiza wrote:
       | High-quality blog content, written by people who have a deep
       | understanding of a subject that they want to proudly share with
       | their peers is pretty much dead.
       | 
       | I built my professional career on blogging from 2004 to 2012, and
       | attribute my 'public brand' to what I did then. What I currently
       | see is that blog content is generated by corporate PR writers who
       | write very good-looking content that covers a topic yet mostly
       | meaningless. But it does, importantly, gets clicks and engagement
       | from prospective customers. It is far cheaper and easier to get
       | English grads to churn out content based on basic content and
       | brand themes that to get engineers to write content that they
       | believe in. Eventually those dedicated writers will, in turn, be
       | replaced by AIs (see copy.ai).
       | 
       | Also, remember that in the early 2000s, technical people had few
       | options to show their skills other than a personal blog. It was
       | replaced by Stack Overflow (one of the original intentions of the
       | platform), github repositorys and other things that are now
       | available to show off.
       | 
       | Sadly, the days of technical people or other specialsts (say
       | artisnal brewers) creating written content that _a lot_ of people
       | see, is largely behind us. Blogging of old is drowned out not
       | just by video (as OP suggests, and where corporate writers
       | struggle) but by armies of robotic (whether people or AI)
       | corporate content generators.
        
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