[HN Gopher] Ask HN: Google useless for shopping / product reviews?
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       Ask HN: Google useless for shopping / product reviews?
        
       Whether searching for best dog scissors or hot sauces, I get a
       front page full of SEO'ed fake top 10 lists with affiliate links.
       I can include site: to search a specific reviewer or Reddit, but
       that basically turns google into a local search. Has the time of
       google for product reviews now past? Is there a replacement that
       downranks these terrible SEO'ed fake recommendations?
        
       Author : blobbers
       Score  : 18 points
       Date   : 2022-12-26 18:51 UTC (4 hours ago)
        
       | throwawaysleep wrote:
       | Reviews in general are not reliable. I have been paid about a
       | dozen times/offered the item for free to write a positive Amazon
       | review about some product.
        
         | SanchoPanda wrote:
         | Do you mind sharing how much?
        
       | FranklinMaillot wrote:
       | I've been experimenting with https://kagi.com/.
       | 
       | For technical questions, they prioritize official documentation
       | and SO. They don't serve you all those copy-pasta blogs that
       | plague Google results.
       | 
       | For product reviews, they prioritize reddit and other forums by
       | default. It's still far from perfect, but at least they're
       | trying.
        
       | Raed667 wrote:
       | Can we stop pretending that Reddit isn't astroturfed to death? If
       | you think you're reading authentic discussions about products,
       | then you must love amazon comment section.
        
       | bsuvc wrote:
       | Yes, it's about as useless as relying on Amazon reviews.
       | 
       | Affiliate marketing and SEO optimization have pretty much
       | destroyed the usefulness of searching for product reviews.
       | 
       | I usually just add "reddit" to the end of whatever I'm searching.
       | It's the only way to read what real, mostly-unincentivized people
       | think about something.
       | 
       | I wish Google had a way to "downvote" results. Sure they would
       | have to mitigate artificial manipulation, but what they have
       | currently doesn't work well.
        
         | lawlorino wrote:
         | > I usually just add "reddit" to the end of whatever I'm
         | searching. It's the only way to read what real, mostly-
         | unincentivized people think about something
         | 
         | I wish this was true, but I think companies are fairly wise to
         | this now. It wouldnt take much effort to add fake positive
         | comments about a brand or product. The technical word for it is
         | "astroturfing" [0].
         | 
         | In my opinion there is no good unbiased source for consumer
         | product reviews, maybe Which? in the Uk would be an exception
         | though I'm not too familiar with it.
         | 
         | [0] https://en.m.wikipedia.org/wiki/Astroturfing
        
           | piaste wrote:
           | At least on reddit it's a little easier to spot astroturfing,
           | compared to Amazon reviews or Quora or other single-purpose
           | sites. Just click on the profile of the user who wrote three
           | paragraphs extolling the virtues of Brand(r) razors. Does it
           | look like a man with a varied set of interests, or did it
           | just spam reposts of funny memes for karma in large subs?
           | 
           | I'm sure astroturfers will soon adopt text generation en
           | masse to create human-looking profiles and add credibility to
           | their recommendations, but I don't believe that's standard
           | yet.
        
             | dantyti wrote:
             | This is not always that easy to notice, as some accounts
             | will have huge gaps between promotional posts. A (very well
             | known) company I briefly worked at had an entire department
             | dedicated to 'web reputation management' - every employee
             | there had dozens if not hundreds of aged reddit (and any
             | other forum/site you can imagine) accounts registered from
             | different locations (proxies) and using unique browser
             | agents. They spent non-insignificant amounts of time (my
             | impression was 10-20%) creating new accounts, karma whoring
             | and posting/commenting on front page subs, until someone
             | monitoring their target subreddits discovered anything even
             | remotely related to the product they were promoting or the
             | company itself.
             | 
             | A complete side note: the way these reputation managers
             | aligned themselves almost perfectly with the company's
             | official statements/position was what made me disillusioned
             | with SpaceX and Musk in general, since I saw exactly the
             | same things happening there
        
       | imissfirefox wrote:
       | This is where "real life" is helpful. Ask other people who use
       | these things which one they like. People at the dog park,
       | salespeople at well-curated pet stores for the dog scissors and
       | other people who like hot sauce or gourmet cooking stores for the
       | same. Coworkers, friends of friends, etc. If you don't interact
       | with others for whatever reason, look on large retailer sites for
       | reviews - and read the bad ones. Sometimes a common problem with
       | the product will be commented on a few times. Well
       | known/established brands can be a guide (vs no name garbage from
       | amazon/china).
       | 
       | Search engines are pretty useless these days - any answer I'm
       | looking for regarding anything is not found and instead I get
       | AI/bot pulling non-answers/keyword driven paragraphs into a click
       | seeking website.
       | 
       | At some point what could have been a great tool was taken over by
       | capitalism and adtech. It's a shame.
        
       | fxtentacle wrote:
       | Yes, Google is just SPAM now. Kinda like Amazon.
       | 
       | In Germany, there is test.de which is funded by its subscribers.
       | They tend to do pretty objective reviews (but in German).
        
       | OhNoNotAgain_99 wrote:
       | [dead]
        
       | samhuk wrote:
       | Reddit or (a very small number of) youtubers are pretty much the
       | only sources of truthful and good-faith product reviews. Almost
       | all of my recent purchases are due to recommendations by hobbyist
       | subreddits like r/mechanicalkeyboards, r/photography, r/bifl,
       | etc.
       | 
       | Google automated ranking, using totally random pagerank algos,
       | which was their downfall. Reddit and youtube, in general, rely on
       | crowdsourced ranking, which is harder to game (not impossible).
        
       | sourcecodeplz wrote:
       | Try Youtube. There are affiliate links there too but not as much.
        
         | blobbers wrote:
         | Yep! These days we just trust influencers... at least they've
         | got some skin in the game (as in their reputation).
        
       | bmitc wrote:
       | With Google, I often struggle to even find the official
       | manufacturer's website.
        
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       (page generated 2022-12-26 23:01 UTC)