[HN Gopher] How to Sell Your Startup
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       How to Sell Your Startup
        
       Author : AnhTho_FR
       Score  : 108 points
       Date   : 2022-12-26 11:58 UTC (11 hours ago)
        
 (HTM) web link (bilalmahmood.medium.com)
 (TXT) w3m dump (bilalmahmood.medium.com)
        
       | i_like_pie wrote:
       | bluntly, a bit generic, but its a start.
       | 
       | do think it's an important topic. wish more founders were better
       | prepared for how to sell their life's work
       | 
       | sharing my experience of selling to a F500 for $100M+ without
       | hiring a banker https://acehigh.substack.com/p/how-to-sell-your-
       | startup
        
         | belter wrote:
         | Can I read about it without having the modal annoying login
         | window? At $100M+ you should be doing alright to afford your
         | own server?
        
           | ProjectArcturis wrote:
           | Here you go, though I agree it's odd that the author is
           | pinching pennies if his story is true.
           | https://archive.vn/YZ8sU
        
       | appstorelottery wrote:
       | Our experience was quite different in terms of how it progressed
       | (we were acquired by a public company). I remember after meeting
       | with the Chairman/CEO they more or less went straight into heavy
       | due-diligence; Deloitte audited our financials (I believe this
       | was paid for by the acquiring company). The process in our case
       | was much quicker than six months to get to the definitive
       | agreement - only a few months. It was tremendously stressful,
       | however I recall that day of initialing what seemed like hundreds
       | of pages of agreement for the sale - such relief.
        
       | jacquesm wrote:
       | If you read this and found it useful then maybe this one is
       | useful to you too, it was the work of quite a few HN'ers to
       | gather all that information:
       | 
       | https://jacquesmattheij.com/how-to-sell-your-company/
       | 
       | It's a while ago but as far as I can see most of it still applies
       | today.
        
         | simonebrunozzi wrote:
         | Thanks for sharing, Jacques (and Merry Christmas, even if it's
         | late!). I actually remembered something like that and was
         | pleasantly surprised to see it mentioned by you.
        
           | jacquesm wrote:
           | Hello Simone, Merry Christmas to you too! That article is an
           | evergreen, I still get pretty regular mail about it from
           | people that are in the process and somehow find it and have
           | concrete questions about what they are going through.
        
       | closeparen wrote:
       | Interviewing to keep your job sounds brutal, especially given how
       | much of a crap-shoot it is whether the problem you get is one you
       | can solve in 45 minutes. When you are job hunting, you can
       | interview a bunch of places so that hopefully one of them
       | succeeds, even if the per-interview pass rate is low. But in an
       | acquisition context, where it's just one interview, wouldn't we
       | expect the vast majority of the team to fail? Are these
       | interviews graded more gently? Or do employees of acquired
       | companies actually do meaningfully better in the interview
       | process than people off the street?
        
       | 2c2c2c wrote:
       | How does the process look for a 1man product that took no VC?
        
         | codegeek wrote:
         | Keep everything clean. Have accounting setup correctly with PnL
         | no matter how small. Then calculate Seller's discretionary
         | Earnings (SDE) for 12 months and multiply it by 2x-5x usually
         | to get a price. the multiple depends on tons of factors. rarely
         | it will be over 5x SDE if your SDE is less than 500K.
        
       | alberth wrote:
       | There's some major caveats that need to be detailed:
       | 
       | - _Acquisition price_. The smaller the $, the quicker the process
       | can be.
       | 
       | - _Who's the champion_. The higher up in the org the acquiring
       | champion is, the quicker the process can be. (Eg Zuck acquiring
       | WhatsApp took just days)
       | 
       | - _Regulated industry_. If the acquirer is not in a regulated
       | industry (Eg banking), the quicker the process can take.
       | 
       | - _Competitor acquisition_ halo effect. Eg did Coke just acquire
       | a Coffee company, that will put time pressure for Pepsi to do the
       | same.
       | 
       | And just because an acquisition can be quicker, doesn't mean it
       | will be quick.
       | 
       | Also keep in mind, there's a higher chance the acquisition will
       | fall through than to actually complete. If the acquisition does
       | complete, there will likely be an earn out period of 12-24
       | months.
        
       | GoRudy wrote:
       | I found anchoring on price early in the process has been helpful
       | to understand who is serious and who is not. I've been through
       | the process twice, well actually three times as the first time
       | the deal fell through (we sold 20 months later). Some businesses
       | simply are bought on a multiple of revenue or ebitda that is
       | common in their industry and in that case I found it expedites
       | the process to be clear on top line + adjusted ebitda and
       | expected range of valuation.
       | 
       | I also negotiated salaries etc early in the process so it's all
       | generally done at the same time before the term sheet.
        
         | berkle4455 wrote:
         | Similar. I wanted out of my startup to pursue a new avenue. I
         | sold for 5x annual revenue and a 1-yr exit. All paid in cash
         | over that one year.
        
         | lmeyerov wrote:
         | Selling on revenue multiple is easier bc means leaving a lot of
         | $ on the table: a good sale is in terms of the value to the
         | acquirer, which can be a % of a massive #, not the immature
         | revenue operations of some young startup . But if you don't
         | super care, then based on revenue or next round are easy _low_
         | standins -- basically the  "BATNA".
         | 
         | A lot of the reasoning in the article comes from the difference
         | between being bought vs sold. Hiding lack of runway is clear
         | there. The article repeats a lot of good standard advice &
         | prioritization in general.
        
       | dceddia wrote:
       | > Most acquisitions happen due to an acquirer wanting one of
       | three assets: your team, your product, or your revenue. And if
       | you're lucky, all three.
       | 
       | I might be alone on this (I don't see it mentioned often) but I
       | think I'd consider it very lucky if they only wanted 2 of those
       | 3. A huge part of _why_ I started a company in the first place is
       | to not work for someone else, and selling myself back into a job
       | seems like the opposite of a win!
       | 
       | It doesn't seem very common for sales to happen without the
       | founder sticking around though. I've assumed this is because
       | buyers do in fact _mostly_ want the founder as an employee, and
       | either aren't willing to do the deal without that, or the offer
       | is so much lower that it's not worth selling.
        
         | nickstinemates wrote:
         | > It doesn't seem very common for sales to happen without the
         | founder sticking around though.
         | 
         | Typically there's a reason to keep founders around and it's not
         | related to their output, but more as a figure head/tacit
         | acceptance of the deal that is made.
         | 
         | If a larger company is swallowing a smaller company, they may
         | want to continue to work with the founder/some members of the
         | exec team to help with integration efforts for the companies.
         | 
         | In return, the members of this team typically added incentives
         | and ability to generate even more wealth as a result.
        
       | kartayyar wrote:
       | I think the article should more accurately be titled as how to do
       | a small scale feature tuck in / acquihir-ish soft landing.
        
         | jaxn wrote:
         | The intro talks about 9-figure deals, which seems a bit higher
         | than an acquihire to me. 7-8 figures sure.
        
       | jacknews wrote:
       | Is it possible to sell a something that's not yet a going
       | concern? ie name, logo, branding, ideas, prototypes, etc? Where
       | and how?
        
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       (page generated 2022-12-26 23:01 UTC)