[HN Gopher] Personal newsletters as a calmer alternative to soci...
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       Personal newsletters as a calmer alternative to social networks
        
       Author : philip1209
       Score  : 80 points
       Date   : 2022-12-21 19:20 UTC (1 days ago)
        
 (HTM) web link (www.philipithomas.com)
 (TXT) w3m dump (www.philipithomas.com)
        
       | floren wrote:
       | After the last few years, when I hear "newsletter" my brain
       | translates it to "poorly-proofread overlong blog post with lots
       | of pleas to subscribe to a Patreon"
        
       | Animats wrote:
       | But only with RSS, where you can unsubscribe. Email newsletters
       | are too hard to stop.
        
       | cowuser666 wrote:
       | I hate newsletters. I don't want them in my inbox. I want them in
       | my RSS feed where they belong. Thankfully substack has feeds.
        
         | philip1209 wrote:
         | A good platform should support both email and RSS, and give
         | users the choice.
         | 
         | (Postcard, which I discuss in the submitted post, does support
         | both.)
        
           | jacobobryant wrote:
           | Yep! You can think of email as a version of RSS that regular
           | people actually know how to use ;)
        
             | nextweek2 wrote:
             | Except email for news is a waste of resources, it is a push
             | which fills bandwidth and inboxes regardless of if the
             | bytes are read.
             | 
             | RSS is pull, it only fetches the data if it's needed.
             | 
             | And rarely do I see people using an inbox correctly,
             | they'll have 1000+ unread messages and have missed
             | something important.
        
         | _Microft wrote:
         | Maybe that's opening up a new space for you then: did you know
         | that you can access a Mastodon user's feed via RSS by appending
         | ,,.rss" to the address of their profile?
        
         | Ferret7446 wrote:
         | If you set up an email filter, then it just becomes a push
         | style RSS subscription.
        
       | bradlys wrote:
       | Main issue I see with this form of trying to keep people up to
       | date with your life is that it requires a more intense attention
       | span and willingness to know what's going on. I think social
       | media as it is thrives on short form content because people who
       | do care will call you or message you or whatever.
       | 
       | If you're a very popular person - celebrity, executive, or
       | otherwise some form of a status holding person in a community - I
       | think something like this could be useful. For normies and the
       | 99%+ of rest of folks - I don't think this is really that
       | relevant. I can't really think of many normal friends who would
       | use such a thing.
        
         | patch_cable wrote:
         | How many people would you have to have read it for it to feel
         | useful to you?
        
       | browningstreet wrote:
       | Not sure if it's just age, or if it's truly a sign of times, but
       | many of the friends I kept up with on social media -- and who are
       | no longer active on social media (none of us are on Facebook) --
       | are nearly impossible to keep up with in real life either. It
       | feels like digital communication has been completely abandoned by
       | my social cohorts. And with no one wanting to talk on the
       | phone... or message via texts, it's hard not to feel that the
       | social media / digital lifestyle tribulations have negated the
       | "keep in touch" proclivities of a certain subset of people.
        
         | yieldcrv wrote:
         | Sorry you're disconnected right now, its been a challenge for a
         | lot of demographics
         | 
         | Maybe go old fashioned with mailing people about this dilemma
         | and interested in remedying it
        
         | znpy wrote:
         | I am effectively using Telegram as my main social network, and
         | it's working very well.
         | 
         | If you create tour own channel where only you can post, you can
         | effectively have a blog.
         | 
         | And its privacy features (who can see your phone number, who
         | can add you to groups, who can see your profile picture etc)
         | are very good.
         | 
         | I basically only keep whatsapp around for my family, otherwise
         | I'd be 100% on Telegram.
         | 
         | (Also IRC, some nerdy university friends)
        
       | blakesterz wrote:
       | Hmmm, I like this idea. It's more or less rebranding good ol'
       | blogs that do the same thing (more or less) as "Personal
       | Newsletters" which I'd imagine have a wider appeal and may get
       | wider adoption/traction?
       | 
       | Telling people "I have a blog" or "I have a substack" or any of
       | the other many alternatives, doesn't sound quite as nice as "I
       | have a personal newsletter".
       | 
       | And I've been telling people I have a blog since the 90s!
        
         | philip1209 wrote:
         | OP here.
         | 
         | Blogs have a permanence about them. I think that permanence
         | make people hesitate to write - almost like the posts are
         | academic papers.
         | 
         | I prefer "newsletter" instead because it sounds more ephemeral
         | and personal. You can delete or hide them in the future.
         | 
         | (For Postcard specifically - I'm working on the ability to add
         | better privacy controls to individual posts - so that they can
         | be public, unlisted, or private.)
        
         | waspight wrote:
         | But Substack is a newsletter service?
        
           | blakesterz wrote:
           | True, I guess I'm lumping in anything that's even close. I
           | have read many things written on substack and I'm only
           | subscribed to one or two. I suppose I'm just counting
           | anything with an email side and a web side?
        
       | SoftTalker wrote:
       | Newsletter to me reminds me of the tedious letters that people
       | used to send out in their yearly Christmas card. No thanks.
        
         | philip1209 wrote:
         | But, newsletters have an unsubscribe button :-)
        
       | yieldcrv wrote:
       | In my area, a lot of people arent giving their ohone numbers
       | anymore but instead having you text their events list phone
       | number
       | 
       | They may seem like event managers or socialites (because it
       | works) but really individuals are just trying this approach and
       | telling people theyre going to be at a certain place, bar, hike,
       | swanky hotel lobby, party, mixer
       | 
       | And you know that you know at least one person there
        
       | stuckkeys wrote:
       | Another social platform with extra steps.
        
       | madelyn-goodman wrote:
       | This is an interesting idea, however, I find it difficult to find
       | time to even sit and scroll through Twitter and read news-based
       | newsletters. It would be nice to have long form updates from
       | friends and write my own as well, but I think with the pace of
       | living this is not possible - which is unfortunate!
        
         | philip1209 wrote:
         | I'll write a separate post about how I use a newsletter. But,
         | addressing some of your points:
         | 
         | - I write a personal update every month. So, there's a cadence.
         | 
         | - When I write a post, I still share it on social media. So,
         | people who prefer socials can still receive updates.
         | 
         | - My philosophy is "Write once, share everywhere." Email is
         | just one way to get content - but Postcard even has full-text
         | RSS on it.
        
           | patch_cable wrote:
           | I do exactly the same thing with my family and friends
           | newsletter. I think it works really well.
        
       | jacobobryant wrote:
       | This looks really nice. I've been fiddling around building
       | newsletter-adjacent products for a few years, and I've been
       | wanting a simple Substack-alternative* that's good for casual use
       | so that I can recommend it to users.
       | 
       | Can I make one request? Please provide single opt-in as an
       | option! v2 invisible Recaptcha is effective for stopping bots,
       | and most of the time people won't even be shown a challenge.
       | Double opt-in confirmation emails only have about a 70%
       | conversion rate in my experience (and that's counting only people
       | who get past Recaptcha), so you lose a big chunk of subscribers.
       | I almost started using Ghost a while ago for my own newsletter,
       | but no single opt-in is just a deal breaker for me.
       | 
       | See also https://mailchimp.com/resources/why-single-opt-in-and-
       | an-upd...
       | 
       | *Substack _is_ good for casual use, but I have various beefs with
       | them, the main one being that they're trying to build yet another
       | platform instead of being part of an ecosystem.
        
         | philip1209 wrote:
         | Thanks for the note!
         | 
         | I just ran a query, and 93% of email signups on Postcard have
         | completed the email confirmation step. A quick look at the
         | incomplete signups shows a lot of obvious fake emails, too.
         | 
         | I'm trying to minimize my reliance on big tech, so I want to
         | avoid Google's captcha product. But, hCaptcha and Cloudflare
         | both seem to have more privacy-focused alternatives that I'll
         | check out.
        
           | jacobobryant wrote:
           | Ah, well that's encouraging then! Perhaps you can add that
           | query to an automated report/dashboard in case the conversion
           | rate decreases as the service grows.
           | 
           | Thanks for making this in any case!
        
         | Tomte wrote:
         | > Please provide single opt-in as an option
         | 
         | Where it isn't illegal, it is still scummy.
        
           | jacobobryant wrote:
           | Out of the many complaints I've seen leveled at Substack, I
           | honestly can't think of a single time where someone was
           | complaining about their default use of single opt-in. That's
           | not to say you're wrong--however, as best as I can tell, it
           | doesn't seem to be much of an annoyance for most people.
        
       | lasermike026 wrote:
       | Needs some work.
        
       | forgotusername6 wrote:
       | Does anyone else still receive round robin letters? Multi page
       | letters from friends or family that were the same and sent to
       | everyone at this time of year. I remember one person's in
       | particular that was basically just a recap of this year's misery
       | including their various health problems etc. It would be read
       | aloud at the Christmas dinner table while the family would all
       | giggle at their terrible experiences. My wife's family had a
       | terribly dark sense of humour.
        
         | ftio wrote:
         | Friends of ours do this, and we love receiving them!
        
       | korroziya wrote:
       | Tried doing a newsletter in my final year of highschool, around
       | the time of the 2008 financial crisis.
       | 
       | Got a couple classmates and a few bemused teachers signed up, and
       | once a month wrote up 500 words talking about what was going on
       | in our small little town.
       | 
       | Turned out to be a precursor to my career in journalism. But
       | still, it's an obsolete method of news. No one wants to click an
       | email to see a wall of text anymore.
        
         | themadturk wrote:
         | Dunno about that. I subscribe to several newsletters. Dave Pell
         | puts out NextDraft almost every weekday.
         | https://nextdraft.com/. Also available on a website and via an
         | iOS app.
         | 
         | There are several others I subscribe to, not all of which
         | release daily (though I wish some of them did). So "no one" is
         | the wrong term to use here.
        
       | [deleted]
        
       | lkrubner wrote:
       | This is what I liked about the open blogosphere of 2000 to 2008.
       | Whereas something like Twitter is optimized for the fast-take and
       | the brutal one-liner, blogs allowed actual conversations. You
       | could write something serious, develop the idea, and maybe some
       | other people would engage with it, also at a serious level. But
       | then the walled-gardens began to gain ground (Facebook, Twitter,
       | and then later Instagram) and the era of the blogs came to an
       | end. (Yes, they still exist, but they most exist as standalone
       | essays, not engaged in conversation with other blogs.)
        
         | 082349872349872 wrote:
         | Before 2000, there were the "shared spaces" of mailing lists. I
         | think of Winer the same way you probably think of Zuck.
        
           | photochemsyn wrote:
           | One of the problems I recall with such mailing-list-based
           | discussion groups was that participants had an expectation
           | that the discussions would stay in the group, and that
           | members wouldn't dump such semi-private conversations (which
           | might have included various controversial takes, etc.) onto
           | the larger web - but in many cases, that did happen, with
           | resulting blowback for individuals whose comments were taken
           | out of context.
           | 
           | The expectation of any kind of clearly attributable group
           | discussion on the web remaining private appears to be long-
           | gone. Even with closed, in-house corporate or institutional
           | discussion groups, it's likely everything is logged and
           | recorded for review by management at their whim. It's all
           | depressingly Orwellian these days.
        
         | anigbrowl wrote:
         | To my mind, the blogosphere had a lot to do with political
         | polarization. Once you added a comment widget to a blog it was
         | easy to build a following of very devoted fans who would argue
         | on the blogger's behalf, amplify them diligently etc. Certainly
         | blogs _could_ foster thoughtful discourse with a wide variety
         | of inputs, but they were just as likely to foster combative
         | tribalism. One interesting example of a blog that followed this
         | path only to later reverse course:
         | https://en.wikipedia.org/wiki/Little_Green_Footballs
         | 
         | When Twitter, MySpace, and FaceBook came along, they were
         | initially considered 'microblogs' that had the potential to
         | democratize personal publishing (no need for complicated
         | mechanics) and foster better discourse by getting people out of
         | silos onto a common platform where there would be a greater
         | diversity of opinion.
         | 
         | Of course, you could have said the same thing about gopher v
         | usenet, web pages v blogs, blogs v social media, social media v
         | defederation etc. A new medium becomes available that is less
         | centralized, early adopters hop onto it (either to gain a voice
         | or amplify an existing voice in a new space),
         | followings/fandoms/communities emerge (and often clash), and
         | eventually a meta-tribal identity develops around the new
         | medium as being in tension with the old one.
         | 
         | Over the longer term there's a huge move away from centralized
         | mass media publishing and the huge capital pools required to
         | establish and compete in that market. This increases autonomy
         | and opportunity and fosters greater diversity, but in the
         | absence of clear market signals rhetoric is often substituted
         | for reliable information, and influence by capital (political
         | or financial) persists while being less visible or accountable.
        
         | lovvtide wrote:
         | disclaimer: self-promotion
         | 
         | This is the exact reason I started working on Satellite. To be
         | a platform where I could have a blog that talked to other
         | blogs. If you have feedback I'd love to hear it.
         | 
         | https://satellite.earth/
        
           | Rayhem wrote:
           | I've spent about ten minutes poking around that link and I'm
           | still not at all sure what kind of tool Satellite either is
           | or wants me to think of it as. Front page:
           | 
           | > Satellite is an alternative space for writers and the
           | beginning of an entirely new kind of network
           | 
           | O...k? Alternative _to what_? New _how_? Presumably
           | "alternative" here means the space is an alternative to other
           | spaces (not a space for alternatives) and "new" means "there
           | are features other things don't have" (not "we made it a week
           | ago") but it's very vague branding. What are the commonly-
           | known alternatives so I have an existing idea to latch on to?
           | What are the new features? Moving on, it appears that wasn't
           | actually the front page - clicking through to the _named_
           | front page:
           | 
           | > a free, open, and unstoppable network better aligned with
           | the interests of humanity
           | 
           |  _To do what!_ I gather this is a writing platform, but is it
           | akin to blogging where individuals regularly put out
           | articles? Scientific publishing that enforces a web of
           | citations? Both? Can I have friends /subscribers of sorts? If
           | so, do they also have to be Satellite members? Do my posts
           | appear on any sort of front page anywhere? I'm still very
           | befuddled at how the tool wants me to use it. Mastodon seems
           | like the closest competitor, what does Satellite bring to the
           | party?
           | 
           | > Open protocols and data ownership
           | 
           | Great! I like those things. But I'm only going to choose to
           | use a tool if it has those things _after_ it satisfies my
           | primary use cases. Using a screwdriver to hammer in a nail is
           | stupid if you do it just because the screwdriver has an open
           | source CAD file somewhere.
           | 
           | I'm sorry if this all comes across as harsh -- I'm trying to
           | be as straightforward as possible. I'm not at all certain if
           | I'm Satellite's target audience, but if I am I am already
           | disinclined to try and find out more. Tech bro hype over
           | trivial things (or even stupid things) has completely burnt
           | me out on new web stuff that tries too hard and doesn't
           | respect my attention. I very much appreciate tools that are a
           | little opinionated and a lot forthcoming about their intended
           | uses so I don't feel like my attention has been hijacked or
           | co-opted. If the tool is for me, great. I know what my pains
           | are and it's not difficult for me to imagine what it might
           | take for them to go away and you'll win me over if I can fit
           | you into that thought. If the tool is not for me, that's also
           | fine! It might be for someone else. But I'm not going to
           | spend the effort to figure that out. If I have to, it's
           | already not for me.
           | 
           | That said, the website is very pretty. I'm always a fan of
           | those dynamical network images, and the layout &
           | typographical styling is very appealing.
        
             | lovvtide wrote:
             | I'm so close to the product after building it that it's not
             | obvious to me which things are not obvious to other people
             | seeing it for the first time, so thank you, this is very
             | valuable feedback!
             | 
             | > is it akin to blogging where individuals regularly put
             | out articles
             | 
             | Sort of. I think of being modeled after a text-based
             | subreddit.
             | 
             | > Scientific publishing that enforces a web of citations
             | 
             | It's doesn't _enforce_ citations, but it does have a
             | credibility mechanism. That 's what the "stars" on each
             | item are supposed to be doing. When a writer stars another
             | person's article, a link gets created to them in the
             | constellation. The constellation is intended to visualize
             | the web of ideas that connects people. It could probably be
             | improved upon to be more functional and not just an art
             | piece!
             | 
             | > Can I have friends/subscribers of sorts?
             | 
             | Yes. Other people on Satellite can subscribe to you, and
             | people can also subscribe to get new posts sent to them via
             | email without having to make an account. In this sense it's
             | similar to Substack.
             | 
             | > Do my posts appear on any sort of front page anywhere?
             | 
             | Yes. All posts appear on the front page immediately under
             | the "new" feed. Top-starred posts appear on the front page
             | under the "top" feed. The subscribed feed just filters the
             | posts from people who you're subscribed to.
             | 
             | > I'm still very befuddled at how the tool wants me to use
             | it.
             | 
             | Basically the idea is you post articles and comment on
             | other peoples articles. Everyone has a their own blog page
             | at /@<username>
             | 
             | > Mastodon seems like the closest competitor, what does
             | Satellite bring to the party?
             | 
             | The biggest difference is that every post on Satellite is
             | digitally signed. Satellite supports signing with a local
             | wallet, but it's not required. Another thing Satellite
             | offers is data permanence. Every 28 days, all the data is
             | archived in a kind of "snapshot" and added to IPFS as a
             | kind of insurance for users that the value of their
             | contributions won't be totally lost, even if Satellite
             | shuts down (which is one problem with Mastodon, that all
             | your data depends on being hosted by one instance). Another
             | thing thing that archiving does is that makes the network
             | "forkable" which I think is going to be an important part
             | of how social media works in the future.
             | 
             | > If the tool is not for me, that's also fine! It might be
             | for someone else.
             | 
             | In any case, I really appreciate you taking the time to
             | engage :)
        
       | galdor wrote:
       | I like the idea of building a newsletter in order to interact
       | with like-minded people. The hard part is to convince these
       | people to subscribe. If you are already well known, it might
       | work. If not, you are back to social networks.
       | 
       | Of course one might question the point of trying to be noticed.
       | But if you want to connect with interesting people, find contract
       | work or grow a small company, building relationships is
       | essential.
        
       | alx__ wrote:
       | I'm glad blogs are making a comeback!
       | 
       | Personally been happy that Tumblr is thriving and in good hands
        
       | cassidoo wrote:
       | Kind of a shameless plug for my newsletter, and also a nod in
       | agreement. I love being able to share articles that I find
       | interesting, share useful tidbits and stuff, and getting
       | responses from folks who actually read it and want to talk more.
       | I love the concept and hope more people do it!
       | 
       | Mine is here: https://cassidoo.co/newsletter
        
       | kylecordes wrote:
       | This seems great in theory but unlikely to work well in practice.
       | 
       | Your close friends are already in touch routinely via email,
       | phone, text, in person.
       | 
       | Your extended network of acquaintances though? Connecting on a
       | social media site is much less of a hurdle than: make them aware
       | you have a newsletter. Get them to click and subscribe to the
       | newsletter, get their email client to route that newsletter to
       | their actual inbox so they see it, etc.
       | 
       | A newsletter seems best suited to those with a bit of fame,
       | enough to have a bunch of 'followers' - who will seek out and
       | subscribe to a newsletter.
        
         | patch_cable wrote:
         | I have a newsletter that my extended friends and family have
         | signed up for. I did post on social media when I set it up, and
         | a couple of times after that. I also added a link to the
         | physical Christmas cards we sent out a few years ago.
         | 
         | But now I have 20ish people who are interested and that is
         | enough to me.
         | 
         | It doesn't seem people have a problem receiving them in their
         | inbox.
        
       | bilsbie wrote:
       | If you think about it, it's actually pretty bizarre we thought
       | the same people that would want to read our newsletters would
       | also be interested in our political opinions and news stories.
        
       | dutchbrit wrote:
       | Edit, removed my previous message as it sounded quite negative,
       | wasn't well thought out and was also partially off-topic. Product
       | looks nice and simple, good job!
        
         | jacobobryant wrote:
         | Email isn't terribly expensive to send--a common rate is
         | roughly $0.80/1,000 emails. It's absolutely dirt cheap
         | ($0.10/1,000 emails) if you can get past the application for
         | AWS SES. (I didn't--don't know the magic words I guess!--so I'm
         | a happy Postmark user instead.)
        
           | dutchbrit wrote:
           | Good point!
        
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       (page generated 2022-12-22 23:00 UTC)