[HN Gopher] Apple is struggling to build Mac Pro based on its ow...
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       Apple is struggling to build Mac Pro based on its own silicon
        
       Author : pulse7
       Score  : 180 points
       Date   : 2022-12-20 09:06 UTC (13 hours ago)
        
 (HTM) web link (www.tomshardware.com)
 (TXT) w3m dump (www.tomshardware.com)
        
       | lastdong wrote:
       | Many houses dropped apple, not only because of price, but also OS
       | capabilities and software availability. The system became too
       | limited, so where you would see rows of mac pros, you prob now
       | see PCs.
        
         | sigmoid10 wrote:
         | I love my M1 Air, but I never understood why these high-tier
         | workstation places put up with Apple in the first place.
        
       | xrayarx wrote:
       | So the article quotes another article from bloomerg (by Mark
       | Gurman), which can be found here
       | 
       | https://archive.ph/pxQam
       | 
       | The gist:
       | 
       | The new high-end Mac Pro with Apple silicon is behind schedule,
       | and you can blame changes to the company's chip and manufacturing
       | plans.
        
         | perfecthjrjth wrote:
         | The talent behind M1 left Apple years ago, because they weren't
         | giving enough stocks, bonuses. So, Apple is left with fixers. I
         | don't expect Apple to bring another revolution in chips.
        
           | justinator wrote:
           | Those are some bold predictions based on no evidence and
           | Apple's track record of doing just what you say will now be
           | impossible.
        
             | scrlk wrote:
             | The talent exodus from Apple and its subsequent effects on
             | their ability to keep delivering have been suggested for a
             | while now:
             | 
             | https://www.semianalysis.com/p/apple-cpu-gains-grind-to-a-
             | ha...
             | 
             | https://www.semianalysis.com/p/apple-m2-die-shot-and-
             | archite...
        
               | dagmx wrote:
               | I would take anything from SemiAnalysis with a heavy
               | grain of salt. The author has a very biased view on
               | companies and often states conjecture as fact. A lot of
               | their numbers of company attrition are based on
               | questionable extrapolation of a few high level employees
               | that left.
        
               | mistrial9 wrote:
               | I have no horse in this race, and.. isn't there a lot of
               | backroom reason to cast suspicion, fear, uncertainty and
               | doubt on Apple about CPU and chip design?
        
           | novok wrote:
           | That is so typical apple, penny pinching on compensation and
           | worker experience with things like mandatory office commutes
           | and charging for food. I've heard they've changed their tune
           | recently at least comp wise, is that true?
        
             | geodel wrote:
             | Specially when best worker experience companies have
             | delivered best consumer product experience.
        
             | onlyrealcuzzo wrote:
             | At staff+ levels, Apple pays aggressively IIUC.
        
               | ladberg wrote:
               | Maybe that's true (I don't know one way or the other),
               | but my personal opinion as someone who left Apple is that
               | the majority of the best/most positively influential
               | engineers were not staff+ and didn't have amazing comp.
        
               | pmalynin wrote:
               | Not aggressively enough
        
               | conanbatt wrote:
               | Is IIUC the International Islamic University Chittagong?
        
           | satvikpendem wrote:
           | I know someone who worked on the original M1, he's now at
           | Google. He said they just booted macOS on the iPad's
           | processor and it seemed to mostly work aside from some bugs,
           | so they refactored that into a more complete solution for
           | macOS-specific things that were broken.
        
           | hooo wrote:
           | Do you know where they went or what they're up to now?
        
             | nexus7556 wrote:
             | Some went to Nuvia which was later acquired by Qualcomm.
             | Ian Cutress gave some history in this video:
             | https://youtu.be/zhQ_ytzLUnc
        
               | philjohn wrote:
               | If they can make Qualcomm competitive with the Apple
               | SoC's that would be great for everyone that isn't Apple,
               | and by extension, the market as a whole. Here's hoping.
        
             | dilyevsky wrote:
             | https://www.reuters.com/legal/litigation/apple-lawsuit-
             | says-...
        
           | [deleted]
        
         | helsinkiandrew wrote:
         | I think this sentence from that article is a big reason why
         | it's been delayed:
         | 
         | > an M2 Extreme version of a Mac Pro would probably cost at
         | least $10,000 -- without any other upgrades
         | 
         | That would be a very niche market compared with the lower end
         | devices.
        
           | api wrote:
           | ... and it's not like the M1 Pro and M1 Max MacBook Pro or
           | Studio machines are low end. They're blazing fast. It's very
           | much a niche market since anyone demanding even more power
           | can easily just build a Linux box with 2X the power for 1/4
           | the price or use cloud.
        
             | jgalt212 wrote:
             | Isn't cloud rendering cost prohibitive? i.e. don't you get
             | killed on egress costs?
        
               | api wrote:
               | For some workloads yes, but as I said you can build an
               | insane local box running Linux or Windows for 1/4 the
               | price of the Mac Pro.
               | 
               | Last I checked for a few thousand USD you could have 64
               | CPU cores with 128 threads, 128 gigs or more of RAM, and
               | one or more top tier GPUs.
        
             | steve1977 wrote:
             | There's use cases (e.g. music production) where this
             | doesn't work.
        
               | prmoustache wrote:
               | I don't think music production has ever been the market
               | for the mac pro.
        
               | ace2358 wrote:
               | I'm still using a 2012 max pro upgraded to 2x 6 core
               | 3.6ghz and 128gb ram.
               | 
               | I have 12tb of storage, nvme ssd and an optical burner!
               | 
               | I've put this machine together over a few years and total
               | cost is 3k Aud.
               | 
               | They're still great value, this machine can still run
               | drivers for hardware from 2005 (with FireWire!). I can
               | run any os from snow leopard to big sure. I can put a
               | Thunderbolt card in it. I can put most GFX cards.
               | 
               | I have a laptop for my performances, but in the studio,
               | this thing is a beast and I hope it works for quite a few
               | more years as a replacement will be very expensive.
        
               | kitsunesoba wrote:
               | It absolutely was for a long time. There's a number of
               | studios that even still have old PowerMac and cheese
               | grater Intel towers chugging along in some capacity, and
               | audio professionals were among the loudest to protest the
               | "trash can" Mac Pro's lack of expansion slots.
        
               | 72deluxe wrote:
               | I wonder if Thunderbolt and USB interfaces killed all
               | this though? It's difficult to find a dedicated card for
               | an audio interface these days.
        
               | rewgs wrote:
               | It's not at all, plenty of great PCIe cards out there.
               | Most notably RME.
        
               | kitsunesoba wrote:
               | Not sure but two or three years ago I watched some videos
               | from an audio engineer who migrated from the trash can to
               | the 2019 cheese grater and he seemed pretty happy. He
               | ditched several Thunderbolt enclosures and filled his
               | tower to the brim with cards.
        
               | 72deluxe wrote:
               | I used to use a cheese grater Mac at work and was
               | impressed at the build quality and tool-less chassis, and
               | also how heavy it was! Quiet in use too.
        
               | eunoia wrote:
               | Yeah but what music production workflow needs the power
               | of an "extreme" chip? The M1 Max and Pro (not to mention
               | Ultra) are already practically overkill for the vast
               | majority of musical workflows. Many producers work on
               | plain M1 Airs as when everything has enough functional
               | power, the lack of a fan becomes the most desirable
               | feature.
        
               | rewgs wrote:
               | Film composers. Absolutely absurd track counts, plus
               | usually working in quad or 5.1. A majority of the big
               | ones have long since moved to using multiple Windows
               | machines, but most of them did so begrudgingly. For a
               | long time, the usual choice was a Mac Pro, but the Xeons
               | were never a great choice from a processing standpoint --
               | they just enabled the massive amounts of RAM needed for
               | said absurd track counts, though ECC was an unnecessary
               | added expense. Musicians tend to prefer macOS for a
               | variety of reasons, and the Mac Studio is a breath of
               | fresh air, _finally_ giving us something we actually
               | need.
               | 
               | That said, the Mac Studio still doesn't quite enable
               | everything to be loaded on one machine, so the PC farms
               | are still in use; worse, the primary software used to
               | utilize those PC farms, Vienna Ensemble Pro, isn't yet
               | Apple Silicon native, so...for the time being, the Mac
               | Studio still isn't quite ready for prime time. The Apple
               | Silicon Mac Pro would likely enable finally moving to
               | using a single machine running macOS with the CPU
               | performance _and_ amount of RAM needed, so you best
               | believe that film composers will move to it in droves
               | once it comes out, whatever the price, as VEP being
               | native or not will no longer be a factor.
               | 
               | Source: was a fairly successful film composer myself
               | until I developed an ear condition called Hyperacusis,
               | now working as a programmer writing custom tools for my
               | peers, and as a tech consultant designing their rigs.
        
               | eunoia wrote:
               | Yeah that actually makes a ton of sense. I almost added a
               | flippant addendum to my post along the lines of "unless
               | you're running 1000 orchestral VSTs at once".
               | 
               | And sure enough, that is a real workflow! Thanks for the
               | knowledge.
        
               | rewgs wrote:
               | Totally, always happy to talk about this stuff. Making
               | film/game/TV scoring a not-horrible experience is a
               | fascinating problem to solve.
        
           | mort96 wrote:
           | The Mac Pro is already in the extreme niche. The current
           | Intel-based Mac Pro starts at $6000.
           | 
           | That almost-doubling from the already insanely expensive
           | machine could push it past a breaking point for a lot of
           | current customers though, I don't know.
        
             | dumpsterlid wrote:
             | What that costs more than my car...?????
        
               | verzeichnis wrote:
               | Where's the blues mobile?
               | 
               | I traded it in for a microphone.
               | 
               | Oh, okay.
        
               | [deleted]
        
             | layer8 wrote:
             | If you take into account that $6000 when the Mac Pro came
             | out adjusted for inflation is now roughly $7000, then the
             | price increase is "only" around 40%, or even less when the
             | new Mac Pro is eventually released.
        
               | lapcat wrote:
               | > If you take into account that $6000 when the Mac Pro
               | came out adjusted for inflation is now roughly $7000
               | 
               | That's not how it works with computer prices.
               | 
               | For example, in 2012 the 13-inch MacBook Pro started at
               | $1699. In 2022 it starts at $1299.
        
               | brandall10 wrote:
               | That's a poor example. The 14" is the true successor and
               | that starts at $1999.
               | 
               | EDIT: since I can't respond - I meant the latest and
               | greatest in that size class. Back then we had that 13"
               | and the 15" rMBP. Now we have the 14" and 16" M1. The 13"
               | MBP is a low cost entry w/ a legacy chassis.
               | 
               | I don't disagree computer costs can fluctuate, but
               | generally where there are leaps forward in design and
               | capability they do go up in price, perhaps not keeping
               | inline w/ inflation though.
        
               | lapcat wrote:
               | What does "true successor" mean?
               | 
               | How about an iMac, which started at $1299 in 2012 and
               | starts at $1299 in 2022?
        
             | rbanffy wrote:
             | > The Mac Pro is already in the extreme niche. The current
             | Intel-based Mac Pro starts at $6000.
             | 
             | Oddly enough, the one I played with felt slower than the
             | Mac Studio.
        
               | dijit wrote:
               | > the one I played with felt slower than the Mac Studio
               | 
               | The Mac Studio _is_ faster than the 2019 Mac Pro.
               | 
               | https://www.macrumors.com/guide/mac-studio-vs-mac-pro-
               | buyers...
               | 
               | When the Mac Pro came out it was the fastest Mac that
               | existed, but those Intel Chips were already dated and
               | were being roundly beaten by AMD chips of the era.
               | 
               | The "killer feature" was the encoding acceleration card,
               | but a faster variant is available inside Apple Silicon.
               | 
               | I'm not sure where the cut-off is, but I think the M1 Max
               | (Not ultra) is also faster than the Mac Pro 2019.
        
           | yreg wrote:
           | Why though? M2 Extreme would be cheaper for Apple than the
           | current Mac Pro chips it buys from Intel.
           | 
           | If Apple believed it has to sell it for 10k for the single
           | reason of avoiding Mac Studio canibalization, and at the same
           | time Apple believed 10k is too high for the customers, then
           | Apple would kill the product.
        
             | GeekyBear wrote:
             | > M2 Extreme would be cheaper for Apple
             | 
             | I doubt it would be all that cheap.
             | 
             | TSMC is said to be charging $20k for a 3nm wafer, and
             | initial yields for a large die size made on a brand
             | spanking new process node wouldn't be expected to be great.
        
             | NeverFade wrote:
             | The implication in the article is that M2 Extreme would not
             | be cheaper, but would cost substantially more than these
             | Intel chips. It would also perform far better.
        
               | JustSomeNobody wrote:
               | $4000 more?
        
               | yreg wrote:
               | I don't think that implication is clear, but even so I
               | don't understand why Gurman believes that. Apple margins
               | improved with Apple Silicon transition.
        
               | NeverFade wrote:
               | Apple margins may have improved, but the M2 Extreme that
               | Gurman posits would be a beast of a chip and much more
               | expensive to produce:
               | 
               | > The company made the decision because of both the
               | complexity and cost of producing a processor that is
               | essentially four M2 Max chips fused together. It also
               | will help Apple and partner Taiwan Semiconductor
               | Manufacturing Co. save chip-production resources for
               | higher-volume machines.
        
               | zozbot234 wrote:
               | I think the limit would be on the package rather than the
               | chip itself; the Ultra is already two Max dies in a
               | single package. I wonder if this means multiple-socket
               | motherboards (historically used for SMP) are again viable
               | for this class of systems.
        
               | rbanffy wrote:
               | > much more expensive to produce
               | 
               | Apple's foothold in video production is a delicate thing
               | and it seems prone to disruption by a player able to
               | offer a macOS comfort with generic x86 prices.
               | 
               | edit: removed wrong part
        
               | zozbot234 wrote:
               | Huh? The M1 Ultra does use multiple dies according to
               | sources. How's that different from what others call
               | "chiplets"?
        
               | rbanffy wrote:
               | Sorry. I was misremembering it. It uses an interposer.
               | :-(
        
             | mrpippy wrote:
             | "Cheaper" including the NRE, and having to dedicate (very
             | limited) chip design resources to it? For such a low volume
             | product, probably not.
        
               | brookst wrote:
               | Isn't that a decision Apple would have made years ago? I
               | don't think they can be years into design and still
               | working on NRE in an effort to bring NRE down.
        
           | gjvc wrote:
           | > an M2 Extreme version of a Mac Pro would probably cost at
           | least $10,000 -- without any other upgrades
           | 
           | When you're charging $1,000 for a monitor stand, all prices
           | are arbitrary.
        
             | brookst wrote:
             | Close! Differentiated goods are priced based on what people
             | are willing to pay, not cost of production.
        
               | gjvc wrote:
               | but how is said monitor stand a "differentiated good" ?!
        
               | dijit wrote:
               | Because it was mostly advertised wrong.
               | 
               | The target market for that screen are buying the VESA
               | mount, but Apple didn't _include_ the VESA mount and
               | added it as an add-on, I 'm not sure why; meaning the
               | "$600 Monitor stand upgrade" - which is _basically_ to
               | prevent people buying it as a monitor unless they 're
               | going for "Luxury" - became $1,000.
               | 
               | The Pro Display XDR is competing with $40,000 screens for
               | tv/movie production- and studios that use displays like
               | that swap them out quite often because they lose their
               | calibration; they have rows of VESA mounts.
        
               | gjvc wrote:
               | You've convinced me. $600 for a monitor stand is a
               | complete steal.
        
               | dijit wrote:
               | I think you missed the part where I mentioned that it's
               | not really meant to be a bargain, the bargain is the
               | screen. The "luxury stand" is purely a fashion accessory,
               | because anyone who would actually _buy_ the stand is not
               | buying the screen for it 's intended purpose (or at least
               | from the target demographic).
               | 
               | It's like buying one of those artic polar watches that
               | can go to 150M that's gold plated.
               | 
               | The gold plating is not helping you in that situation,
               | whoever is buying the gold plated edition of that watch
               | is buying it as a fashion accessory, not as an expedition
               | watch.
               | 
               | If they want to part with their money: let them.
        
               | Apocryphon wrote:
               | Is the monitor stand advertised as a luxury good or as a
               | basic necessity because maybe that is a source of
               | confusion, especially if it's presented as a default
               | accessory.
        
               | mlyle wrote:
               | It's a $5k display that's intended for pro-use.
               | 
               | You can buy it with nothing, with a relatively cheap VESA
               | adapter, or a stand for desktop use cases.
               | 
               | The high-end display market is niche; using such a
               | display with a stand to sit on a desk is even more niche.
               | It's a very low volume stand but it also has to be
               | relatively good in both form and function so that people
               | don't whinge that they got what feels like a flimsy $300
               | monitor's stand for their $5k monitor.
               | 
               | Who buys the stand? Unusual pro uses where they're better
               | off with a stand than a VESA mount; and people who are
               | just looking for the highest end "fanciest" monitor ever.
        
               | gjvc wrote:
               | > It's a $5k display that's intended for pro-use.
               | 
               | You make a clear case, except paying 20% of the cost of
               | the device for a stand that sits on the desk seems
               | ridiculous to me.
        
               | mlyle wrote:
               | 20% of the cost of the device for a stand is probably
               | typical in actuality-- just it's usually bundled.
               | 
               | If it seems ridiculous, don't buy it-- most of us would
               | be using a monitor arm for a monitor like this.
               | 
               | It has a nice 4 bar linkage, bearings, etc. It's
               | intrinsically not cheap and is made in extraordinarily
               | low quantities.
        
               | philjohn wrote:
               | As has been stated ad nauseam (and you seem to be
               | ignoring) it's a red herring. You instead spend $200 for
               | the VESA adapter and put it on a monitor arm. Which is
               | reusable for your next monitor (and the monitor after
               | that, and the monitor after that etc. etc.)
               | 
               | Heck, I can't remember the last monitor I had that I kept
               | the stand - it goes back in the box, and into storage
               | until the warranty expires and then it goes in the trash.
               | The Monitor goes on a VESA mount arm.
        
               | gjvc wrote:
               | The bully always accuses the the victim of what they
               | themselves are guilty of.
               | 
               | This chatter about VESA mount arms and if you buy them or
               | not is irrelevant. The price of the monitor stand as
               | stated by Apple what is being discussed.
        
               | elzbardico wrote:
               | In other words. If you buy it to put it on a desk, you
               | are probably the equivalent of a suburban dweller buying
               | a Ram 3500 pickup with dual rear wheels. So, it is better
               | this stand looks good and expensive because that's the
               | whole point of your purchase.
        
               | mlyle wrote:
               | That's one reframing. Mine is simpler:
               | 
               | * Apple realistically needs to provide a stand, even
               | though most users in their target market won't use it
               | 
               | * The target market is already small/niche
               | 
               | * The stand has to be relatively nice
               | 
               | * All in all, this means low quantity, high quality ==
               | very high cost.
        
               | gjvc wrote:
               | > Because it was mostly advertised wrong.
               | 
               | Wrong advertising makes it a differentiated good?! I bet
               | you believe the BS about holding your iPhone wrongly,
               | too.
               | 
               | Apple is a real cult.
        
               | mirchiseth wrote:
               | And where you have monopoly - true or due to cartel
               | nature. Why does medicines cost so much in US. They are
               | not differentiated for sure.
        
               | Tagbert wrote:
               | Again, what monopoly are you talking about?
               | 
               | The market of high end computers? Apple definitely does
               | not have a monopoly there. Bringing in US medicine is not
               | really a relevant arguement.
        
             | hengheng wrote:
             | I assume that the monitor stand has much lower initial
             | costs and needs to sell in lower quantities to break even.
        
           | Maursault wrote:
           | I don't really accept that. So what if it's $10K? Even if
           | they doubled the price, so what? There are lots of firms that
           | would outfit their studios with dozens of $20K Mac Pros. In
           | 1996/7, the ANS/700, running a special version of AIX, was
           | upwards of $25K. Not many were sold, and yet the ANS group
           | _was still profitable._ Steve Jobs killed it along with A /UX
           | in his return.
           | 
           | This "$10K is too expensive" line doesn't fly. Right now,
           | just upgrading a Mac Pro processor can push the price over
           | $13K. Again, so what? I'm certain there were more than a
           | handful $50K configured 2019 Mac Pros sold. This kind of
           | thing is expensive for the individual, but for a business
           | it's merely a commodity. $50K is cheap because it couldn't
           | even pay the salary of one developer for a year, and the Mac
           | Pro is useful for at least a few years, so cost is more like
           | $16K/yr. That's an absolutely nothing business expense.
        
             | acchow wrote:
             | > Not many were sold, and yet the ANS group was still
             | profitable.
             | 
             | Profitability isn't sufficient for a company like Apple. It
             | has to be the best use of these resources - it needs to be
             | more profitable than dedicating the team to work on
             | something else at Apple.
        
               | Maursault wrote:
               | I don't think that was it. Jobs wouldn't tolerate any
               | other UNIX at Apple except NeXTSTEP. He killed A/UX while
               | still in negotiations for Apple to purchase NeXT. I don't
               | even think Apple worked on those versions of AIX. IBM
               | likely provided it under contract. ANS only ever ran AIX
               | and NetBSD.
        
             | ryanwaggoner wrote:
             | At Apple's scale, selling tens of thousands of these could
             | both be very profitable and still not worth the effort and
             | distraction.
        
             | ibejoeb wrote:
             | And it is relatively less than what one would pay for, say,
             | an sgi workstation years ago. Overall, I don't think it's
             | the price that is off-putting for a pro.
        
             | fnordpiglet wrote:
             | In 1996 a high end SGI desktop workstation cost about
             | $45,000. The low end was $14,000.
             | 
             | In todays dollars that's $85,000 for a high end graphics
             | production workstation to $27000 for a low end.
             | 
             | Kids these days are spoiled.
        
           | Hamuko wrote:
           | But the Mac Pro was always for a highly niche market. Even
           | the cheapest Intel-based Mac Pro is $6000. And that's with a
           | pretty meager 8-core CPU that gets worse single-core and
           | multi-core Geekbench scores than the M1 Max found in a $2000
           | Mac Studio.
        
             | vbezhenar wrote:
             | It was not always like that. It's the current generation.
             | Old generations had more reasonable pricing.
        
               | rconti wrote:
               | Yup. My 2006 Mac Pro (first gen intel mac pro, the
               | original cheese grater tower) cost me under $3000. IIRC,
               | that plus a 24" Dell display added up to $3k total, or
               | $4400 in today's money.
        
               | sleepybrett wrote:
               | I feel like the switch was the garbage can pro.
               | 
               | I wonder if it's just more of a 'it's not where the
               | market is' thing. Working in tech and creative industries
               | even previous to the garbage can there was a dramatic
               | shift in people just opting into laptops instead of
               | desktops. With only the people with really demanding
               | workflows sticking with the desktops. Now I mostly only
               | see mac desktops in video production contexts (editing
               | stations, compositing/effects, 3d.. maybe you'd also see
               | that in high end audio production as well).
               | 
               | As offices have changed over the years with more hot
               | desking etc. it's hard justifying a desktop machine...
               | not to mention the pandemic. So maybe apple made a
               | conscious decision. Keep the mac mini to serve a lower
               | end mostly stationary workforce or for installation type
               | work, kill the whole middle-to-lower-highend desktop line
               | and cater to a high end 'studio' workstation.
        
               | KennyBlanken wrote:
               | Yup. I asked for an OG intel cheese-grater at an old job.
               | 
               | The boss blinked and said something along the lines of
               | "we're not spending that kind of money for your system"
               | and I pointed out that with 16gb of ram but otherwise
               | base config, it was about the same price and a much
               | better deal performance-wise than a Macbook Pro. Xeons
               | versus an intel mobile i5, and the widest/fastest memory
               | bus around at the time? No contest.
               | 
               | The water-cooled ones were an absolute shitshow...Apple
               | was pushing the edge too hard on that. AIO coolers are
               | still kinda hit-or-miss (the good, well-made ones are
               | fine.)
        
             | NeverFade wrote:
             | Fair, but there's still a big difference between the base
             | model currently costing $6,000 and a base model that will
             | cost over $10,000. That's a 70% price hike.
        
               | Hamuko wrote:
               | It's possible that they're positioning the $4000 Mac
               | Studio as the replacement for the entry-level $6000 Mac
               | Pro, and the $10,000+ Apple Silicon Mac Pro is a
               | replacement for the upmarket SKUs.
               | 
               | If the M2 Extreme is to the M2 Ultra what the M1 Ultra is
               | to the M1 Max, namely that it's just two chips pasted
               | together, then the M2 Extreme might start with 128 GB of
               | RAM (Max: 32 GB, Ultra: 64 GB). That alone is a $1000+
               | upgrade to the current Mac Pro.
        
               | brookst wrote:
               | That "price hike" depends on how many people buy the base
               | model. If 90% of customers were spending $10k+ anyway, it
               | might make economic sense to just not offer a model at
               | the $6k price point.
        
             | lapcat wrote:
             | In 2012, Apple was still selling an Intel Mac Pro for
             | $2500.
        
             | wkat4242 wrote:
             | > that gets worse single-core and multi-core Geekbench
             | scores than the M1 Max found in a $2000 Mac Studio.
             | 
             | That's also because they didn't bother updating it for
             | years. Just like the previous trashcan model.
             | 
             | I don't really understand how Apple gets away with that.
             | The people that spend this kind of money to get top of the
             | line hardware are the same ones that are ok buying 4-year-
             | old hardware at introduction price???
        
       | jeffybefffy519 wrote:
       | It sounds like the killed off their own top tier Mac by being too
       | performant in lower tiers.
        
         | pulse7 wrote:
         | It is "too performant" because it is integrated. But because
         | "it is integrated" it can not be easily expanded with other
         | needed "performant gear"...
        
       | dblooman wrote:
       | For those people who use a high workstation, what is the typical
       | price? I feel like people spending more than 10k on a machine
       | must not be bothered, they want the performance
        
         | the8472 wrote:
         | $employer procures workstations equipped with 64C Threadripper
         | Pro + A6000 48GB GPUs for CG artists. They haven't said what
         | they're actually paying but list prices of those machines are
         | north of 15k. Devs get a similar setup except smaller GPUs.
        
         | rekoil wrote:
         | $10k is easily double what a beast workstation has
         | traditionally cost. Yes, you've been able to configure Mac Pros
         | or iMac Pros for similar prices in the past, but it's always
         | been the ultra high-end with niche use cases, currently if you
         | max out a Mac Studio you're up to around $10k.
         | 
         | That's with 20x general compute cores, 32x neural engines, and
         | 64x GPU cores, 128GB RAM, and 8TB of storage. I guess it's
         | probably useful for 8K video workloads, but not much else.
         | 
         | If the article is right and they're targeting a $10k base price
         | for the Extreme version of the chip, then they better get it
         | VERY right for it to be worth the effort, and I wouldn't expect
         | many customers to be lining up regardless.
        
           | 0cf8612b2e1e wrote:
           | > $10k is easily double what a beast workstation has
           | traditionally cost
           | 
           | I was thinking similarly. Not Mac, but $4-5k will get you an
           | extremely well specced Dell/HP workstation suitable for
           | nearly anything. Staying under $5k can also make it easier to
           | push it through finance where higher price premiums typically
           | require more paperwork.
        
             | kergonath wrote:
             | Here (research lab doing computational materials science),
             | we get a EUR8k workstation every three years or so. AFAIK
             | there is no review from the accounting people below EUR15k.
             | In any case, honestly, the expense is tiny compared to the
             | salary and other costs of whoever is using it for 3 years
             | (close to a quarter million overall).
        
               | 0cf8612b2e1e wrote:
               | > ...the expense is tiny compared to the salary and other
               | costs of whoever is using it for 3 years
               | 
               | No argument there, but a line is drawn somewhere on ease
               | of purchasing and it usually falls short of $10k.
        
           | dagmx wrote:
           | 10k is fairly normal for professional workstations when you
           | factor in high memory Quadros and xeons.
           | 
           | I would really not recommend comparing to home built
           | machines. Studios tend to lease from Dell/HP and those
           | workstations will often be in the 10k+ range.
        
         | a2tech wrote:
         | I regularly see people in the scientific and engineering fields
         | spend more than 10k on a workstation without blinking. A
         | company I work with that does antenna design for example
         | dropped 12k (plus a bit more) on a workstation within the last
         | year. No fancy video cards, just super beefy CPUs and tons and
         | tons of RAM.
        
         | [deleted]
        
         | mrchucklepants wrote:
         | I'm on a $12k Dell workstation. Modeling and simulation work.
        
       | gumby wrote:
       | If they really cared about this niche market I think they would
       | need to rethink the problem. A lot of the important rendering is
       | done in rendering farms (AKA cloud these days).
       | 
       | So build a two part design: a rack form factor with a storage
       | fabric and a lot of processors combined with a super mac studio
       | for display and control, all connected with 10 GB. The investment
       | would be immense compared to the market (not just in hardware but
       | with the end user tools) and hard for most companies to develop
       | software for.
       | 
       | The only upside for Apple with this approach would be that their
       | cloud back end could benefit from this development.
       | 
       | It's the classic Innovator's Dilemma: I don't see this market
       | being worth investing in at all for a company like Apple.
        
         | highwaylights wrote:
         | Or just market bundles of Ultra studios for those customers
         | with some niche zero-conf convenience feature as a hook.
         | 
         | Only thing is at that point it makes sense to have either a
         | monster PC somewhere out of sight or cloud resources, so
         | whatever hook they come up with would at least need to _appear_
         | like it usefully alters the workflow, because it 's going to be
         | _really_ expensive relative to an out-of-sight PC.
         | 
         | It really begs the question of who the Mac Pro is really for
         | anymore? If you need that amount of power you're probably
         | better off with a MacBook and an external compute resource like
         | above, or even just an eGPU (I know, the ARM chips don't
         | support them, but you could just buy used Intel SKUs in a
         | pinch).
        
         | ChildOfChaos wrote:
         | They don't have much of a cloud back end at the moment though
         | do they? Thought they used Google.
        
           | rmorey wrote:
           | Apple runs their own DC's for some things, but is also
           | primarily an Azure customer, IIRC
        
         | zozbot234 wrote:
         | The old Intel Mac Pro is available in rack-friendly form
         | factor. Alternately, people have racked Mac Minis, so I think
         | Mac Studio's would be mostly the same?
        
           | ascagnel_ wrote:
           | A quick search came up with 3U plates that will allow you to
           | mount two Mac Studios.
           | 
           | https://www.macrumors.com/2022/09/06/sonnet-mac-studio-
           | rack-...
        
         | scarface74 wrote:
         | You overestimate how much work is actually done in the cloud.
         | 
         | While I can't speak definitely how much rendering is done in
         | the cloud, I can speak to how much general IT spend is done in
         | the cloud from someone who should know...
         | 
         | https://accelerationeconomy.com/cloud/amazon-shocker-ceo-jas...
         | 
         | Disclaimer:Jassy is my skip*7 manager
        
           | gumby wrote:
           | Not an external cloud, but those pixar movies are generated
           | by big server farms. The cloud just resides in pixar's
           | buildings, not amazon's.
           | 
           | And that's the point of the cloud metaphor (starting from the
           | original Internet protocols paper from Cerf et al): you don't
           | care. It doesn't mean "a computer somebody else owns"
        
             | dagmx wrote:
             | You still need high performance and low latency for local
             | rendering so the artist can make interactive changes
        
             | scarface74 wrote:
             | That's no more "the cloud" in modern parlance than the two
             | servers sitting in a server room and arms throw away that
             | we accessed via a green screen in the 90s,
        
               | dragonwriter wrote:
               | Assuming that thet use dynamic provision of services
               | abstracted from physical servers, that is exactly the
               | modern definition of "private cloud".
               | 
               | You seem to be confusing cloud with "public cloud", but
               | private (and hybrid) cloud is very much a part of the
               | modern understanding of cloud.
        
               | scarface74 wrote:
               | You could do that with old IBMs. Does that mean if I have
               | one laptop where I can provision multiple VMs, I'm doing
               | "cloud computing" from my house?
        
       | bmitc wrote:
       | > Mac Pro systems are often used for cinema and video production,
       | and such workloads are getting more demanding as resolutions and
       | color depths increase. And such systems not only need
       | performance, but the also versatility and flexibility of a
       | desktop PC, as they need to install a variety of add-in-cards,
       | accelerators, advanced storage devices, and so on. To add these
       | boards, a new Mac Pro would need advanced I/O, which is somewhat
       | of a departure from Apple's SoC ideology that entails a very high
       | level of integration.
       | 
       | I have always wondered: why do these industries effectively bet
       | their industry's computation on the whims of a company like
       | Apple, who does what they (Apple) want when they (Apple) want and
       | loves to shut out integrations?
        
         | Mikeb85 wrote:
         | > I have always wondered: why do these industries effectively
         | bet their industry's computation on the whims of a company like
         | Apple, who does what they (Apple) want when they (Apple) want
         | and loves to shut out integrations?
         | 
         | Do they? Last I heard, most of the industry uses Linux render
         | farms...
        
           | bmitc wrote:
           | I guess I don't really know and was kind of going off of the
           | article. I sort of thought the industries heavily used Macs,
           | but it does make sense that some use much more industrial
           | setups.
        
           | berkut wrote:
           | Most of the high-end VFX/CG industry uses Linux for both
           | workstations and render farm nodes. Some studios like Pixar
           | allow a bit more flexibility to some artists in certain roles
           | (generally those that don't work in the pipeline that much -
           | i.e. concept artists) to use other software / OSs, but
           | otherwise it's mostly Linux.
           | 
           | Smaller studios use Windows/Mac a bit more (boutiques use
           | Macs the most), but the removal of the Xserve and the lack of
           | competitiveness in the MacPro for several years have shifted
           | some away from Mac.
        
             | viraptor wrote:
             | > Most of the high-end VFX/CG industry uses Linux for both
             | workstations
             | 
             | How do they deal with HDR content? As far as I know it's
             | not supported yet and the colour management is lacking,
             | which seems like a big problem for today's content.
        
               | berkut wrote:
               | ICC support works fairly well, and anyway, each DCC
               | (Katana, Nuke, Houdini, RV, etc) has custom (normally via
               | OCIO) colour profile support itself, so even if the OS'
               | support isn't perfect, it doesn't really matter (as long
               | as the graphics drivers can push the correct result out).
        
               | Mikeb85 wrote:
               | > As far as I know it's not supported yet
               | 
               | Linux can support it, just not every display
               | server/application (yet)...
        
         | [deleted]
        
         | suction wrote:
        
         | dusted wrote:
         | My impression is that when they look to buy, they get whatever
         | is the best fit for them at that moment.. (maybe biased by
         | various "gifts" and such to the right people)
         | 
         | When it's time to upgrade the old stuff, the process happens
         | again, and the previous gear more or less entirely retired..
        
         | KaiserPro wrote:
         | For movies (not sound) most macs are/were used for video
         | editing or matte painting.
         | 
         | Something that either needed final cut (and the rather good
         | final cut studio) or photoshop.
         | 
         | But final cut has been somewhat overtaken by adobe (or was when
         | I was leaving the industry) and blackmagic fucking with the
         | entire software stack by making resolve and fusion free(ish)
         | 
         | There are some niche bits like cinesync that allows remote
         | viewing of footage securely and colour accurately that might
         | still need a mac.
         | 
         | Apart from laptops, apple have lost the VFX market pretty well.
        
           | dmitriid wrote:
           | It amazes me how Apple completely screwed over Final Cut Pro.
           | They went from ostensibly 60% market share in video editing
           | to low double digits, maybe?
        
             | windowsrookie wrote:
             | They did make a huge mistake with Final Cut Pro X.
             | Professionals continued to use Final Cut Pro 7 until just a
             | few years ago.
             | 
             | That said, everyone I hear who uses Final Cut Pro today
             | seems to prefer it over any other editor. You can
             | flawlessly edit multiple 4k color corrected video streams
             | on an $800 fanless MacBook Air with 8GB RAM, and get 10+
             | hours of battery life while doing it. Nobody else can touch
             | that.
        
               | geerlingguy wrote:
               | Yeah, FCPX had massive growing pains but after a few
               | years, it has matured to be eons better for a modern
               | editing workflow than FCP7. It's sad they had to take so
               | long to get there, a number of people switched to
               | Premiere during that time, but there are still a huge
               | number of individuals and studios who edit on FCPX today.
        
               | dmitriid wrote:
               | The main criminal thing they did IMO is offering no
               | upgrade path, at all until very late. IIRC you couldn't
               | even import FCP7 projects for two years or so after FCPX
               | release.
        
           | Maursault wrote:
           | > But final cut has been somewhat overtaken by adobe (or was
           | when I was leaving the industry)
           | 
           | I'm pretty certain the industry standard has always been Avid
           | Media Composer, even if today and for years nearly all of the
           | market share is Final Cut Pro X with the minority remainder
           | split between Premier Pro and Da Vinci. Most of the choices
           | being made out there are, "do I want Media Composer or FCPX?"
           | And FCPX is a lot less expensive, so that's how it goes.
        
           | SSLy wrote:
           | And for indie filmmakers, Adobe's AE is still the VFX king.
        
         | ohgodplsno wrote:
         | These industries typically give so few shits when it comes to
         | money that replacing a fleet of 100 2020 Mac Pros with 100 2022
         | Threadripper based machines is seen as a minor inconvenience at
         | best. Apple provides good hardware at the moment ? Use Apple
         | hardware. Apple can't let us plug in our Quadro cards on our
         | VFX guys machines ? Buy a new workstation somewhere else, who
         | cares ?
        
         | vineyardmike wrote:
         | I think as tech got more standardized, we're seeing industries
         | move away from this (eg. new movies use AWS as a render-farm
         | instead of just buying powerful desktops for the office).
         | 
         | Interestingly, there is historic reasons that apple has
         | disproportionately been successful with creatives and its not
         | the marketing of MacBooks to hapless poets. Some of it is just
         | "photoshop was first available on a Mac so other software was
         | first made for a Mac".
         | 
         | Early Macs were historically faster and more capable due to
         | using POWER chips, which made them desirable for performance
         | oriented work. It led to a story that Macs were export-banned
         | like weapons due to performance (reality is more fuzzy here)
         | [1]. Other unique advantages Macs supposedly have: the first
         | color monitor (def better for creative work).
         | 
         | Additionally, apple (Steve Jobs?) cared about graphics and
         | color more than competitors, so any creative would want to use
         | a system that cared about what they cared about. Even today,
         | apple advertises their very expensive "reference grade"
         | monitors. I'm not a creative, so I don't know how truly the
         | apple monitor fills that purpose. The aesthetic and big $5k
         | monitor (which works best with a Mac) was claimed to replace a
         | $30k small and ugly reference monitor, which would leave lots
         | of budget to splurge on a Mac Pro.
         | 
         | --- [1] https://www.techjunkie.com/apples-1999-power-
         | mac-g4-really-c...
        
           | geraldwhen wrote:
           | Exactly how are you supposed to get 4PB of raw video to aws
           | and back to color correct?
           | 
           | Or edit? The cloud makes 0 sense for most of video
           | production.
        
             | rescbr wrote:
             | Shipping it! AWS Snowball all the way. I know that many
             | production houses move those huge files in this way.
        
               | docandrew wrote:
               | "Never underestimate the bandwidth of a station wagon
               | full of backup tapes."
        
           | ben7799 wrote:
           | Early Macs didn't use Power chips.. that came quite a bit
           | later.
           | 
           | They went through Motorola 65XX -> 68XX -> 68XXX -> Power PC
           | -> Intel.
           | 
           | That portion before Power PC was a long time, 18 years.
        
             | wtallis wrote:
             | The Apple I, Apple II and Lisa were not Macintosh
             | computers. The first Macintosh used the 68k processor, and
             | was only 10 years before PowerPC, not 18.
        
           | pjmlp wrote:
           | This is the official stack for movie industry as standard,
           | 
           | https://vfxplatform.com/
        
           | scarface74 wrote:
           | There was only a very slim window of time that the PPC was
           | faster than x86 in real life besides synthetic benchmarks and
           | even then they were hobbled by slower busses, slower graphic
           | cards (if they had any at all) and an operating system that
           | wasn't fully native.
        
           | aprdm wrote:
           | New movies don't use aws. Don't believe the marketing . None
           | of the big vfx studios uses the cloud as their main render
           | farm, mostly for bursts .. it's crazy expensive
        
             | fredoliveira wrote:
             | Well... I read this earlier today:
             | https://www.datacenterdynamics.com/en/news/avatar-the-way-
             | of...
        
               | gamblor956 wrote:
               | "It usually uses its data centers to process multiple
               | films at the same time. With Avatar: TWOW, even the
               | entire data center was not enough."
               | 
               | "Rendering each frame took 8,000 thread hours, or the
               | combined power of 3,000 vCPUs in the cloud for an hour."
               | 
               | ""we couldn't architecturally expand our data center
               | because that would require infrastructure that would go
               | to the city council, and we all know what it's like to go
               | through local government," he said.""
        
             | speedgoose wrote:
             | Yes you don't need that many months of workloads to make a
             | on premise cluster worth it. Surprisingly.
        
             | lambdasquirrel wrote:
             | That doesn't surprise me at all. Just the entry level
             | p3.xlarge is $2k USD a month. You'll be able to build your
             | own in short order if you're actually using it all the
             | time.
        
           | ihatepython wrote:
           | > Additionally, apple (Steve Jobs?) cared about graphics and
           | color more than competitors?
           | 
           | Did they really care about color? The original Mac didn't
           | have color (it didn't get color until about System 7?) I
           | think they chose higher-resolution over color. It's the same
           | with the NeXT I believe, higher-resolution is more important
           | than color.
        
             | kalleboo wrote:
             | It took a while for Apple to add color support, but when
             | they did they were early out with proper color management
             | in the whole chain from scanner to display to printer
             | (ColorSync). IIRC when Adobe needed this on Windows for
             | PhotoShop they had to re-implement it themselves (rather
             | than relying on Windows)
             | 
             | According to this MacOS got OS-level color management in
             | 1993, and Windows wouldn't get it for another 4 years https
             | ://en.wikipedia.org/wiki/Color_management#Operating_sys...
        
               | kitsunesoba wrote:
               | And funny enough to this day color management on Windows
               | is a terrible mess. Kind of incredible, feels like low
               | hanging fruit for wooing creative users, but I guess
               | that's what happens when you're dominant and can maintain
               | that dominance through sheer inertia.
        
               | scarface74 wrote:
               | A while? The first Mac came out in 1984. The Mac II came
               | out in 1987.
        
             | prewett wrote:
             | Given that color monitors were 16 colors at the time of the
             | first Mac, color calibration wasn't going to be of much
             | help. Most people were using green and black monitors,
             | anyway, except for the labs with the amber VT320. The
             | memory requirements for color were just too large to be
             | affordable.
             | 
             | According to Wikipedia, the Macintosh II [1] came out in
             | 1987, System 4.0, with 256 colors--for the equivalent of
             | $17,000. I doubt color calibration is much use with 256
             | colors (although apparently the Mac II support 16.7 million
             | colors but you could only use 256 of them), but I can't
             | find anything on when color calibration was supported.
             | 
             | [1]https://en.wikipedia.org/wiki/Macintosh_II
        
             | anikom15 wrote:
             | The black and white Mac monitors and software were
             | carefully tuned to match the output of black and white
             | offset printers, so yeah, they really cared about color
             | before they even had color.
        
           | timc3 wrote:
           | Its more that the whole operating system was better for
           | creative tasks, from font management to color management, as
           | you touch upon, then the software started building on that.
           | 
           | The Studio XDR display is not a replacement for a reference
           | monitor and Apple ended up back pedalling on claiming it was.
           | I don't know why you think what it looks like matters, or the
           | size as they are a professional tools.
           | 
           | I used Photoshop on Irix running on an SGI, and the SGI back
           | in the day was way more powerful than anything Apple produced
           | for serious tasks (not sure it was a better Photoshop machine
           | though).
        
             | plufz wrote:
             | I don't work at any big studio but as a long time designer
             | I would say that creatives (generalizing here) care deeply
             | about the aesthetics of everything around them. If I was
             | going to build a studio to attract good creatives I would
             | definitely pay for having aesthetic monitors (they would of
             | course also need to function for the purpose).
        
               | bostik wrote:
               | The SGI Indigo ("Indy") workstations looked gorgeous back
               | in their time. Our university had an entire computer
               | class kitted out with them, and out-of-hours access was
               | meted out ... sparingly.
               | 
               | AFAIK the class was mostly used for computer graphics
               | courses. For OpenGL stuff written in C, they were quite
               | beasts. For everything else, it was still Irix.
               | 
               | Of course, when the room was used in the evenings, it was
               | mostly for bzflag LAN melees.
        
           | amelius wrote:
           | And despite all this, they still didn't manufacture their own
           | display panels.
        
           | Maursault wrote:
           | > It led to a story that Macs were export-banned like weapons
           | due to performance (reality is more fuzzy here)
           | 
           | The US government classified the G4 as a "supercomputer" and
           | banned their export. Apple tried to make hay of this, but it
           | hurt them, and within months Apple was lobbying to lift the
           | ban.
        
         | timc3 wrote:
         | It's not based on the whims of a company, it's usually based on
         | what runs the software they need to run well, and what the
         | operators like working with and how well it integrates with the
         | rest of the production line.
         | 
         | The higher up in the food chain you get with production the
         | less these machines are used as general purpose computing boxes
         | and the more they just run one task (be it color grading,
         | compositing, editing, sound editing & foley).
         | 
         | Yes, you can use Windows/Linux PCs, and they make more sense
         | for a lot of 3D work and certain other tasks but at the end of
         | the day Apple macOS and hardware just make sense and the cost
         | is not a problem.
        
         | amelius wrote:
         | I think it is simply not true and big production houses all use
         | Linux. Or at least any software that also runs on Linux.
        
         | pavlov wrote:
         | During the late PowerPC era (2000-2005), Apple was at risk of
         | losing this industry entirely. Every new professional content
         | creation application was being built primarily for the Windows
         | NT platform which had already successfully killed off SGI
         | workstations and their proprietary Unix software stack. Intel
         | and AMD CPUs were consistently delivering both better
         | performance and pricing, despite the brief glimmer of hope from
         | IBM's PowerPC G5 CPU in 2003.
         | 
         | What kept Apple alive in this market was 1) Pro Tools, 2) their
         | own suite of applications like Final Cut Pro and Logic, 3) the
         | 2006 Mac Pro that finally delivered everything users had hoped
         | for -- latest Intel CPUs, Windows compatibility, enough fast
         | PCI slots for everyone. It was really the best of both worlds
         | and became the x86 media desktop to beat. (In typical Apple
         | fashion, the 2013 Mac Pro swung too far the other way towards
         | Apple-specific integration and was an abysmal flop with massive
         | heat problems and non-upgradeable GPUs stuck in the past.)
        
           | conradfr wrote:
           | Ironically Pro Tools is still not M1 native.
           | 
           | One cool thing in MacOS that Windows can't do is aggregates
           | of audio devices/interfaces.
        
             | foxhill wrote:
             | > Ironically Pro Tools is still not M1 native.
             | 
             | that does not surprise me at all, unfortunately.
             | 
             | > One cool thing in MacOS that Windows can't do is
             | aggregate of audio devices/interfaces.
             | 
             | it does come at the cost of latency & jitter: fundamental
             | issues that ultimately stem from having two separate audio
             | clocks. and it's not really a specific limitation of
             | windows, which tend to use ASIO for low-latency audio.
             | there's nothing stopping a an aggregate ASIO driver from
             | being written, i just can't imagine it'd be that useful,
             | indeed, i've only ever used the macOS aggregate device a
             | handful of times, mostly only to try it out.
        
               | ilyt wrote:
               | I used it in Linux, but that's because it detected
               | 2-in/4-out audio interface as just three stereo pairs and
               | I needed to split those inputs off to mono.
               | 
               | It was a lot of CLI fuckery, not a pleasant experience...
               | and of course pulseaudio can't just _remember_ it, need
               | to be re-applied after every USB reconnect.
               | 
               | Can be done with UDEV but not exactly something random
               | user would know how to do.
        
               | steve1977 wrote:
               | The one time I've actually used an aggregate device, I
               | synced the clock of one device to the other. It worked
               | fine as far as I remember (it's been a couple of years).
        
               | 72deluxe wrote:
               | Mine didn't in practice. I think one was a FireWire audio
               | interface and the other USB. Never could get it to work
               | properly.
        
             | lightedman wrote:
             | "One cool thing in MacOS that Windows can't do is
             | aggregates of audio devices/interfaces."
             | 
             | Some of us didn't need it, software at the time allowed us
             | to record and mix from and playback to different audio
             | hardware devices simultaneously already. I remember doing
             | that in Windows ME with some audio editing software.
        
             | CharlesW wrote:
             | > _Ironically Pro Tools is still not M1 native._
             | 
             | Public beta this month, though.
             | https://duc.avid.com/showthread.php?t=422724
        
             | dijit wrote:
             | Honestly this area is so frustrating technologically.
             | 
             | MacOS has easily the best Audio subsystem across MacOS &
             | Windows.
             | 
             | In Linux we have JACK, which is as good as MacOS (if not
             | better honestly).
             | 
             | But then Linux suffers from having very little commercial
             | support _and_ worse than that, a lot of problems with
             | hardware video encoding.
             | 
             | Windows doesn't have any problems encoding video, but it
             | has a terrible filesystem (which is forced on you) that
             | causes problems for the insanely large files that you
             | _must_ work with on video production _and_ in addition: the
             | audio subsystem is the worst of all three platforms.
             | 
             | Linux could be a contender, if someone threw $100M USD at
             | the problem, but getting adoption for a linux solution
             | would be hard because the Apple stuff works "fine" and
             | movie productions are more time constrained than cost
             | constrained.
        
               | viraptor wrote:
               | > In Linux we have JACK, which is as good as MacOS (if
               | not better honestly).
               | 
               | And now we have Pipewire which is not only better, but
               | can also pretend it's Jack for compatibility.
        
               | jeroenhd wrote:
               | Pipewire still had its issues (mixing setups can easy
               | cause weird sound issues) but it's much better than
               | anything that came before it.
               | 
               | I'd go as far as to say Pipewire made connecting to my
               | Bluetooth headphones more reliable on Linux than on
               | Windows, though neither audio stack is particularly good.
        
               | ilyt wrote:
               | > In Linux we have JACK, which is as good as MacOS (if
               | not better honestly).
               | 
               |  _screams in terror_
               | 
               | The ideas are great, the realization is jackshit. Sooo
               | much finicky crap that partly also depends of whether
               | your sound output is special enough to work well with it.
               | And trying to make it play nice with pulseaudio is
               | another nightmare.
               | 
               | Pulseaudio itself also suffers massively from UI
               | problems, pretty much all non-basic use cases is either
               | mess with configs or "just run a bunch of commands on
               | runtime or every time your USB interface reconnects".
               | Jack at least gets that part right
               | 
               | Trying to get some audio interface to be connected
               | properly was... an experience, it just showed in system
               | as one stereo input (it was 2 mono inputs) and 4.0 output
               | (it had 4 separate outs) so there was a good deal of
               | pulseaudio fuckery to run to just split it properly
               | 
               | > Linux could be a contender, if someone threw $100M USD
               | at the problem, but getting adoption for a linux solution
               | would be hard because the Apple stuff works "fine" and
               | movie productions are more time constrained than cost
               | constrained.
               | 
               | I wonder if someone figuring out how to run the usual
               | tools via Wine/Proton and somehow integrate nicely with
               | pipewire would've been enough...
        
               | nobleach wrote:
               | I thought to myself, I think I'll stream some Codewars
               | challenges on Twitch. I have a Shure mic, a Sony ZV-E10,
               | and some speakers for listening to music. Surely Linux
               | can handle all this and pipe the audio into OBS...
               | 
               | Yes... it is possible. No, it's not something I ever want
               | to do ever again.
        
               | prmoustache wrote:
               | I don't understand why you bring pulsaudio to the table
               | when answering about JACK. This is unrelated.
        
               | dijit wrote:
               | Pulseaudio is so extremely over complicated that it took
               | _years_ of distro maintainers trying to wrangle it into a
               | working default configuration for many people, and it was
               | adopted because ALSA didn't (but was going to) support
               | multiple inputs to a single output.
               | 
               | It is a prime example of short-sighted "just rewrite it
               | then!" Style Behaviours in FOSS and continues to be
               | brought up in conversations about subsystem replacements
               | (such as systemd).
               | 
               | Pipewire is a good replacement, but pulseaudio is to JACK
               | what windows movie maker is to Final Cut.
               | 
               | It doesn't deserve to be brought up when talking about
               | professional solutions.
        
               | ilyt wrote:
               | It really is amalgamation of "whatever works fine as
               | default on Lennart Poettering's private laptop". Hell, I
               | still remember where "sec, I need to restart pulseaudio"
               | was common thing I've read from my colleagues any time
               | they needed to run some voice chat app...
               | 
               | ALSA before that wasn't great either, the fact you didn't
               | get any software mixing by default and needed to fuck
               | around with dmix gave way to endless problems with
               | various software, and the fact dmix was still working
               | subtly different than "real" device also reared its ugly
               | head in many "pro audio" apps.
        
               | dijit wrote:
               | > ALSA before that wasn't great either, the fact you
               | didn't get any software mixing by default
               | 
               | It was being developed.
               | 
               | People jumped on Pulseaudio and made it the default
               | before it was finished because the ALSA contributers
               | wanted to do it in a way that was either going to work
               | for embedded or be optional in a reasonable way, IE; they
               | were trying to do it right, took too long, and it got
               | replaced with something much worse that did the job.
               | 
               | Which, happens unfortunately frequently.
        
               | yamtaddle wrote:
               | Similar story for how ALSA came to exist, really. Linux
               | folks looked at OSS and said "this blows, let's replace
               | it" and made ALSA.
               | 
               | The FreeBSD folks looked at OSS and said "this blows,
               | let's fix it". And did. And they're still on that while
               | Linux is headed into its third major audio shake-up in
               | the same time span (OSS -> ALSA -> PulseAudio ->
               | PipeWire).
        
               | 0x457 wrote:
               | Saying this as FreeBSD user: FreeBSD didn't switch this
               | many times because no one is working on a new thing. The
               | community is already small, the community of people using
               | it on desktop is even smaller. Developers that can work
               | on any of this - almost doesn't exist at all.
               | 
               | Corporate money and contribution go to: storage, network,
               | scheduler. Anything desktop related doesn't get any love.
               | I bet that PR for EoL drm-kmod from linux still not
               | merged.
        
               | 72deluxe wrote:
               | I could never understand why it was adopted. It was
               | written to solve problems that nobody faced. I still
               | remember Fedora Core 2 (??) being useless with audio due
               | to them adopting PulseAudio. I try to minimise my contact
               | with any of Poettering's software as much as possible
               | since then.
        
               | yamtaddle wrote:
               | I still remember being shocked at the bloat. It sat there
               | eating something like 100x the memory of my entire sound
               | stack before that (granted, easy to hit a large multiple
               | when the baseline is _very_ low), with pretty frequent
               | CPU spikes, all while _no sound was playing_. WT actual
               | F. And the CPU use was straight-up _vulgar_ when it was
               | actually doing anything.
               | 
               | It was then that I decided whoever was responsible for it
               | had no software-architectural taste whatsoever. I didn't
               | yet know his name. His work since then hasn't changed my
               | mind.
        
               | alushta wrote:
        
               | dvngnt_ wrote:
               | windows still has the audio mixer to beat
        
               | steve1977 wrote:
               | Which is why every professional audio tool uses ASIO and
               | every audiophile player is going to great lengths to
               | avoid the audio mixer and uses things like kernel
               | streaming.
        
               | chris222 wrote:
               | Does MacOS even have OS level independent volume control
               | for each app yet?
        
               | yamtaddle wrote:
               | This was what everyone said was _the_ reason for wrecking
               | Linux with PulseAudio, all those years ago.
               | 
               | I've still never cared and don't know why I should. What
               | am I missing? I've used systems with that, but never
               | bothered to try using it because... why would I? Every
               | media player has a volume control, YouTube has a volume
               | control, every game has a volume control (usually
               | multiple, for different types of sound), and 99% of the
               | time I just want everything at about the same level
               | anyway. The last thing I want to do is have _another_
               | place a given program could have its volume set or muted
               | or whatever, so then I have another place to look when it
               | 's not doing what I want. One per-program (built in to
               | the programs) and one global is quite enough.
        
               | error503 wrote:
               | For me it wasn't so much the per-app/stream mixer but
               | per-stream dynamic _routing_ that was the important
               | feature of Pulse (though I 've moved on to PW now).
               | 
               | I'm not too sure how this is handled on other platforms,
               | but pre-PA the in-app volume control would often modify
               | the global mixer, rather than implement an in-app
               | mixer/attenuator, which is definitely not what you
               | usually want. In most Linux apps these days, those
               | controls manipulate and are synchronized with the PA
               | mixer, so there's still only one actual mixer, they are
               | the same control. I assume that other OSes also do per-
               | stream mixing in a similar manner, and just choose not to
               | expose the mixer for whatever reason.
               | 
               | As much as people complain about PulseAudio it's always
               | worked well for me, and from what I've seen of Windows
               | and macOS alternatives, it's more featureful and usable
               | out of the box.
        
               | the_other wrote:
               | Why should the OS solve app problems?
        
               | dijit wrote:
               | Yeah.
               | 
               | Why do we need `open()` anyway?
               | 
               | (this is sarcasm, the OS exists _only_ to solve app
               | problems).
        
               | brookst wrote:
               | Sort of? The kernel supports this and has forever, but
               | the OS doesn't ship with an app that exposes the
               | capability. It's super annoying. There are a number of
               | third party apps, some free, some paid.
        
               | mayoff wrote:
               | I use SoundSource for this, but I did pay $39 for it.
               | 
               | https://rogueamoeba.com/soundsource/
        
               | larrik wrote:
               | Not that I've found!
        
           | leoh wrote:
           | How did NT beat SGI? Cheaper hardware?
        
             | dagw wrote:
             | First cheaper hardware, and later simply better
             | performance. I worked at a small animation studio around
             | 1999-2003 and the sudden price/performance improvement that
             | Windows on Intel + Nvidia all of a sudden offered was
             | unlike any I've seen since. A Geforce 2 Ultra and dual
             | Pentium IIIs stomped all over our SGI workstation at most
             | workloads, at less than quarter of the price.
             | 
             | Plus since virtually all the animators used Windows at home
             | and where very comfortable with it, the need for support
             | and hand-holding was much less than with Irix.
        
               | asdajksah2123 wrote:
               | It's always strange to hear Windows being actually good
               | in the 90s and early 2000s, but so much of that was the
               | fact that the consumer oriented, DOS based OSes, were so
               | poor.
               | 
               | The switch to the NT platform in Windows XP was
               | incredible. Of course, a lot of that was lost in teh
               | beginning with the "Fisher Price" UI, and the massive
               | rise of malware, but by SP2 most of these issues were
               | resolved... Windows XP SP2 was one of the most stable and
               | long lasting consumer OS of probably all time.
               | 
               | I wonder if Microsoft could have switched to NT for its
               | consumer OSes earlier, and if so, how much better Windows
               | based computing for most people would have been. Combine
               | that with the Longhorn disaster, and MS lost so many
               | years of precious development time.
        
               | 72deluxe wrote:
               | The sad thing is that we remember that era and being used
               | to fast user interfaces and applications even on the
               | ancient hardware. Today's software is so sluggish and
               | slow and all web based even when native toolkits are
               | perfect. Makes me weep.
        
               | pavlov wrote:
               | Windows NT 4.0 was tight in its time. (Despite the name,
               | NT 4 was really version 2.0 of the NT operating system.)
               | 
               | It had the new kernel that could compete with (and even
               | outperform) commercial Unix for workstation use, and also
               | the new GUI from Windows 95 which meant it was both
               | familiar and had an enormous range of apps easily
               | available.
               | 
               | Not only was Windows NT 4 enormously better than DOS, but
               | it was also objectively better as a total package than
               | Mac OS 8, the Sun Solaris CDE desktop, and everything
               | else. Open source Linux desktops were still very early.
               | 
               | Windows 2000 (a.k.a. NT 5) was still good and a much more
               | practical desktop OS than the first Mac OS X which had
               | absolutely horrendous performance. Somehow Microsoft
               | managed to squander this lead by focusing on consumer
               | Windows XP and their own endless .NET API turf wars that
               | ended up destroying the credibility of the Windows
               | platform.
        
               | GeekyBear wrote:
               | > Not only was Windows NT 4 enormously better than DOS,
               | but it was also objectively better as a total package
               | than Mac OS 8, the Sun Solaris CDE desktop, and
               | everything else.
               | 
               | The issues were that Windows NT needed much more RAM than
               | consumer Windows at a time when RAM was still extremely
               | expensive, and only a subset of the hardware that would
               | work under consumer versions of Windows had drivers for
               | Windows NT.
               | 
               | However, NT (and especially Windows 2000) was night and
               | day better than Windows 9x.
        
               | steve1977 wrote:
               | You could always turn off the Fisher Price UI and switch
               | to Windows Classic style, up to Windows 7 actually.
        
               | gumby wrote:
               | > later simply better performance
               | 
               | You probably know this but a reminder: it was a double
               | whammy of scale (network effect): SGI was selling to
               | roughly three markets (video production, high end CAD,
               | and midrange number crunching). NT was selling to
               | anybody, and despite its multi-architecture support,
               | Intel was selling to the same people. This threw off cash
               | both of them could invest in improving their offering.
               | 
               | There is a good argument, though I don't know how good,
               | for Apple to do an SGI with the Mac Pro. Its main value
               | would be a "halo" effect: make the argument that Apple is
               | so technically great that the people with the hardest
               | problems turn to them, so you can too. Also Apple helps
               | bring you the stuff you like, movies and music and such.
               | That was an important argument back when Apple was
               | lagging. If this argument still makes sense it might even
               | worth doing so at cost or even a small loss paid for by
               | the marketing department. But the green eyeshade side of
               | Apple's planning hates that kind of excuse for good
               | reason.
               | 
               | The Mac Pro has some minor benefits in being a practical
               | way to push the design envelope in ways that will later
               | trickle down, though as this article points out it
               | requires investment in areas not otherwise critical, or
               | even important to the company.
        
               | [deleted]
        
             | gfxgirl wrote:
             | At the time a single seat of PowerAnimator, the predecessor
             | to Maya, cost $50k-$60k. $30k was for the SGI machine to
             | run it and the other half was the software license.
             | 
             | Microsoft bought Softimage, one of the top competitors to
             | Maya at the time. They charged iirc $4k or $8k and a PC to
             | run it would run $4k-$5k
             | 
             | Softimage is long gone but it's what Valve used for the
             | Source Engine and Half Life 2
        
             | inkyoto wrote:
             | The same old story: the rise of <<worse is better>>. UNIX
             | workstations hardware was always miles and miles better[0],
             | although it could no longer compete with the commodity PC
             | hardware due to being exorbitantly priced. Coupled with
             | highly aggressive and anticompetitive practices of
             | Microsoft, the demise was inevitable and quick.
             | 
             | [0] With the exception of the lower end UNIX workstations
             | which were still better, yet a tad bit more expensive
             | compared to the commodity PC hardware.
        
               | alxlaz wrote:
               | > UNIX workstations hardware was always miles and miles
               | better[0], although it could no longer compete with the
               | commodity PC hardware due to being exorbitantly priced
               | 
               | This was true early on, as in, early 90s-ish. But in the
               | second half of the decade the balance shifted
               | significantly and by the late 90s, Unix workstations
               | could no longer compete with the commodity PC hardware
               | due to being slower. I was doing sysadmin grunt work for
               | a studio at the time and beige boxes ran circles around
               | later generation Octane and Onyx machines.
               | 
               | They were also a nightmare to maintain by then. The
               | market for peripherals and the like wasn't exactly open
               | and there were all sorts of weird servicing deals. With
               | beige boxes we didn't even need a formal procurement
               | process for peripherals like keyboards and the like, we
               | let people buy their own shit and reimburse them within
               | some limit.
        
               | brookst wrote:
               | "Worse is better" is just a framing of "economies of
               | scale beat niche products" from a niche enthusiast's
               | viewpoint.
        
             | jandrese wrote:
             | Cheaper hardware, cheaper software, and PC vendors didn't
             | try to force you into ludicrously expensive support
             | contracts. All in all just way more customer friendly than
             | the workstation companies.
             | 
             | And of course the huge number of people buying x86 hardware
             | meant PC hardware manufacturers could afford big R&D
             | budgets that allowed them to surpass the workstation CPUs
             | and GPUs in performance.
        
             | pavlov wrote:
             | Cheaper hardware, faster CPUs, open OS platform.
             | 
             | In the end SGI tried to enter the Windows NT market with
             | its own system that had a unique GPU with unified memory
             | and also used SGI's own firmware instead of a PC BIOS:
             | 
             | https://en.wikipedia.org/wiki/SGI_Visual_Workstation
             | 
             | Despite the GPU, it wasn't competitive with cheaper, more
             | standard x86 hardware.
        
             | pipo234 wrote:
             | I think "NT", here, should more accurately read "the Wintel
             | platform". NT bringing a "modern GUI" to DOS computers (as
             | well as some RISC systems) and intel retaking some of the
             | high end previously lost to Sun, Silicon Graphics, DEC,
             | etc. So yes: price, primarily.
        
               | Maursault wrote:
               | > NT bringing a "modern GUI" to DOS computers
               | 
               | NT wasn't a GUI on DOS. NT was different, not based on
               | DOS in any way. Dave Cutler brought his pet project NT
               | (which was technically Digital IP) with him when he left
               | Digital. NT was new and entirely unrelated to any other
               | project at Microsoft.
        
             | formerly_proven wrote:
             | Traditional Unix workstation vendors made a bet for Itanium
             | and against their own architectures, so in the late 90s /
             | early 2000s their investment into their archs became
             | minimal. But Itanium flopped and the Dotcom bubble burst.
             | The latter impacted Sun a lot. At the same time x86 kept
             | improving massively, mostly pushed by AMD, which also put
             | AMD64/x86-64 in the market by the mid 2000s. Also in the
             | same time frame nVidia and ATI created monolithic GPUs
             | which started to perform better than the proprietary GPUs
             | by SGI and HP. The last Unix workstations from HP actually
             | had ATI or maybe nVidia COTS GPUs.
             | 
             | All these factors together largely eliminated Unix
             | workstations from most of their native markets (3D
             | visualization, CAD, CAE, media) so that category of system
             | just ceased to exist in the mid 2000s.
        
               | skywal_l wrote:
               | So to reword what you said, nobody was writing games for
               | SGI workstations.
               | 
               | The video game industry is so huge that whatever hardware
               | benefits from it, it will eventually crush the
               | professional competition.
               | 
               | If AI is possible today, it's because billions have been
               | invested in making our computers beasts at multiplying
               | matrices.
        
               | ehvatum wrote:
               | For the record, I played a lot of Creeper CTF mod
               | quakeworld on my Octane MXE. I don't even want to
               | remember what that machine cost me. Unfortunately, the
               | impact graphics chipset the MXE used in a 4x SLI-like
               | configuration had an issue with sub texture support that
               | kept frame rates in the 20 FPS range.
               | 
               | A single voodoo2 in a pentium2 absolutely trounced the
               | Octane, so my gaming eventually moved to pc and stayed
               | there.
        
               | fanf2 wrote:
               | I thought Itanium was just an HP thing? HP killed their
               | own PA-RISC and DEC's Alpha (which HP acquired via
               | Compaq) in favour of Itanic, which left POWER (still
               | holding on at IBM), SPARC (pretty much died with Sun),
               | and MIPS (dunno, tbh).
        
               | ehvatum wrote:
               | SGI bet what little remained of the farm on Itanium and
               | even sold a handful of Itanium-based supercomputers.
               | 
               | It was an odd strategy from a company that obviously had
               | no future and nothing left to offer. At the time, I had
               | built up so much animus against SGI for their outrageous
               | pricing and unbelievably annoying FlexLM software
               | licensing that it was amusing to me. Their god damned
               | MIPS Pro compiler spent more cycles checking its license
               | file than actually compiling a small C file. And the
               | FlexLM system was so badly written that it did nothing to
               | stop piracy and any user could trick it into overwriting
               | any file on the system. They claimed to patch it, but
               | never actually fixed it. At least they open-sourced XFS.
               | That was nice of them.
               | 
               | https://www.zdnet.com/article/nasa-gets-sgi-2048-core-
               | itaniu...
        
         | dagmx wrote:
         | It depends which part of the industry and which departments
         | you're talking about.
         | 
         | Animation and visual effects for large studios are all Linux
         | based usually. Smaller studios vary between Mac and windows.
         | 
         | Edit houses tend to be primarily Mac based.
         | 
         | There's very little that competes with macOS and Apple hardware
         | though.
         | 
         | Take color accuracy and EDR. Linux and windows aren't great for
         | extended dynamic range while working, and especially if you're
         | using a laptop for mobile reviewing, very few laptops support
         | the accurate display space most macs ship with.
         | 
         | Macs also provide a lot more software compatibility than Linux
         | for things like the Adobe suite of products.
         | 
         | Combine that with out of the box support for many codecs,
         | accelerated ProRes workflows and the ubiquity of
         | airplay+airdrop, macs are very favoured for creative use cases.
        
       | reacharavindh wrote:
       | I know the article mentions operational stuff like moving
       | production to a different country and such, but I can't help but
       | wonder if it has anything to do with all the engineers that moved
       | on from Apple to found startups and other companies that wanted a
       | piece of the magic that Apple pulled with the M series chips..
       | 
       | Curious if any HNers in the know could spill such info with a
       | throwaway
        
         | matwood wrote:
         | I think the brain drain story was way overblown. People are
         | always coming and going on any team. Given how long hardware
         | takes to design and plan, covid lockdowns are more likely to
         | have impacted processors that should be coming out now.
        
         | hocuspocus wrote:
         | Maybe it's a gross oversimplification but I thought that while
         | the next iterations of the A and smaller M SoCs were designed
         | in California, the bigger M chips are developed in Israel where
         | the team is much younger.
        
           | nkristoffersen wrote:
           | I'm pretty sure its Austin Texas
           | https://eu.statesman.com/story/news/2012/09/01/apple-buys-
           | au...
        
       | exabrial wrote:
       | Anyone that has hooked up a external drive to an M1 or M2 based
       | notebook knows why: the performance of external devices dropped
       | off a cliff with Apple's own silicon.
       | 
       | Not to mention single external support...
       | 
       | Consumers Pro users are likely to look aside on the external IO
       | issues, but it's doubtful that actual studios would.
        
         | sephamorr wrote:
         | Can you tell me more about this? Are you unable to hit line
         | rates, or are you just commenting about lackluster io options?
         | I'm looking to add some M.2 storage via thunderbolt enclosure
         | to my machine and would otherwise be expecting to be able to
         | saturate the pcie lanes.
        
           | exabrial wrote:
           | This regression I've personally tested and confirm:
           | 
           | You can't hit anywhere near "line rate" with usb 3.1/3.2,
           | though an Intel Mac will gladly do so with the same _exact_
           | drive. You will experience write stalls and other performance
           | problems. I don't have a usb4 drive to test by I wouldn't
           | hold your breath.
           | 
           | I do not have a Thunderbolt 3 device to test. Google tells me
           | it's a problem: https://9to5mac.com/2022/04/18/m1-mac-
           | thunderbolt-4-ports-sp...
           | 
           | Expect _at most_half the advertised speeds and feel lucky if
           | you achieve them.
           | 
           | EDIT:
           | 
           | From the article I linked: I just noticed they suggest try
           | connecting my drive to a Thunderbolt 3 dock first. LOL, ok,
           | I'll give this a try.
        
         | CharlesW wrote:
         | > _Anyone that has hooked up a external drive to an M1 or M2
         | based notebook knows why: the performance of external devices
         | dropped off a cliff with Apple's own silicon._
         | 
         | This is false in my experience. I bought a Thunderbolt 3 to
         | Dual NVMe M.2 SSD enclosure (Sabrent EC-T3DN), set up the SSDs
         | in a RAID 0 array, and Blackmagic Disk Speed Test benchmarked
         | that configuration at 2,500 MB/sec read and write. That's very
         | close to the maximum real-world usable bandwidth for TB31.
         | 
         | 1
         | https://macperformanceguide.com/blog/2019/20190128_1352-unde...
        
       | GeekyBear wrote:
       | I imagine that it has a lot to do with TSMC's 3nm being pushed
       | back so far.
       | 
       | History shows that a very large chip made on a process node that
       | has just come online isn't going to have a good initial yield,
       | and 3nm wafers are said to be fairly expensive.
       | 
       | >One wafer processed on TSMC's leading edge N3 manufacturing
       | technology will cost over $20,000 according to DigiTimes
       | 
       | https://www.tomshardware.com/news/tsmc-will-charge-20000-per...
        
       | jjtheblunt wrote:
       | How is the Mac Studio, which is itself a beast even in base
       | configuration, not "pro"?
       | 
       | I also wonder, does the SEC track trades placed by Mark Gurman
       | and those who republish (collectively a bandwagon of such)
       | pronouncements of analysts?
        
         | modeless wrote:
         | The only thing pro about it is single threaded performance, and
         | even there it's not close to the best available, as Zen 4 and
         | Raptor Lake surpass it. In other areas it's lacking. A
         | Threadripper will destroy it in multithreaded performance with
         | 64 cores and terabytes of RAM. A 4090 will blow it away in GPU
         | performance.
        
           | jjtheblunt wrote:
           | I possibly misunderstand, but are you suggesting there's an
           | NVidia 4090 on die with the Raptor Lake or Threadripper in
           | some variant of either?
        
             | wolftickets wrote:
             | I think they mean including a 4090 in a build with either
             | CPU choice would produce a more performant computer.
        
       | _s wrote:
       | Side question with the product and processor names; any one else
       | finding Apple's product naming getting ... complicated? Can't we
       | just have the product names based on size, and a moniker dictate
       | its features + processor?
       | 
       | Maybe something like;
       | 
       | - Mac, MacBook, iPhone, iPad, Watch
       | 
       | And you can get them in:
       | 
       | - Mini, Max or just "normal size"
       | 
       | With your choice of:
       | 
       | - M?, M? Pro, M? Ultra
       | 
       | Running
       | 
       | - MacOS, iOS, iPadOS, watchOS
       | 
       | We've already got a "mini" iPhone (SE), MacBook (Air), Mac. Plus
       | the normal sized ones; 14" for the laptops and studio for the
       | Mac, and then max being 16" laptops, or a tower mac, and the
       | 12.9" tablet etc. Same for the watch too, and the iMac has played
       | around the 21/24/27 sizes already.
       | 
       | Perhaps I just don't understand the product differential
       | requirements from branding / marketing perspectives.
        
         | xnx wrote:
         | There's a reason why naming things is one of the "two hard
         | things".
        
         | mort96 wrote:
         | You're forgetting the M? Max monicker. I would love to run an
         | M1 Max Mac Max.
        
         | dagw wrote:
         | _Apple 's product naming getting ... complicated?_
         | 
         | On the other hand, compared to just about every other
         | computer/tech company out there I find it by far the easiest
         | and most sane. Is the 15" MSI GE67 better or worse than the 15"
         | MSI Bravo 15? And where does the MSI GP67 fit into the whole
         | picture?
        
           | Razengan wrote:
           | > _Apple 's product naming getting ... complicated?_
           | 
           | Compared to Apple's/Steve Jobs' own standards, yes.
           | 
           | In some cases, it's complicated by _being TOO SIMPLE:_ e.g.
           | try figuring out iPad versions.
        
             | 0x457 wrote:
             | Aside from iPad Air being better than iPad and iPad Mini,
             | it all makes sense?
        
         | zozbot234 wrote:
         | The closest thing to a MacBook mini would actually be the
         | 12-inch fanless MacBook that was always highly constrained by
         | thermals on the Intel platform. It would be a lot more
         | interesting on Apple Silicon, perhaps for the school education
         | market that seems to mostly use Chromebooks these days.
        
           | davnicwil wrote:
           | it continues to baffle me that they haven't yet reintroduced
           | this model. It was always an assumption of mine, perhaps
           | incorrectly, that that model was a design/engineering
           | experiment that was just the wrong side of the line on
           | practicality but served as a market test for that form
           | factor.
           | 
           | Anecdotally it seemed very popular, and loved by the people
           | who bought one. Perhaps the numbers said otherwise, because
           | otherwise I have no idea why they didn't reintroduce it as an
           | M1/M2 machine.
           | 
           | Perhaps, and this is maybe just being hopeful, they're
           | waiting for the even better efficiency of the M3 etc before
           | reintroducing it because they want to do it, but absolutely
           | nail it when they do without any battery life compromise.
           | After all, they already ran the market demand test, so this
           | would make sense if so. If that turns out to be the case I'll
           | almost certainly buy one.
        
             | Eric_WVGG wrote:
             | I thought the same thing (got one for a gf), but since the
             | introduction of pointer support in iPadOS, I look at the
             | kinds of things most folks with the 12" books do (word
             | processing, light spreadsheets, web), and I think Apple is
             | correctly betting that that market is going for iPads with
             | keyboard/trackpad folios now.
        
             | ascagnel_ wrote:
             | They kinda did? The M1 Air is basically a better version of
             | the 12" skinny Macbook. It's fanless, has a slightly larger
             | screen (13" vs. 12"), and swaps a single USB 3.1 Type-C
             | port for two TB3/USB4 Type-C ports, while knocking $300 off
             | the price and dumping the awful butterfly keyboard. The
             | only downside is that it's a tenth of an inch thicker
             | (0.16"-0.63" vs 0.14"-0.52").
        
               | em500 wrote:
               | It's also 0.37kg (0.77lbs) heavier, which is almost +40%.
        
             | gumby wrote:
             | >Anecdotally it seemed very popular, and loved by the
             | people who bought one. Perhaps the numbers said otherwise,
             | because otherwise I have no idea why they didn't
             | reintroduce it as an M1/M2 machine.
             | 
             | I loved mine, and put a couple of hundred thousand miles in
             | carrying it (even wrote a lot of code in Emacs, but I
             | remember the days when every compile was an excuse to stand
             | up and get coffee, so the speed didn't matter to me).
             | 
             | AFAICT its target market was actually Asia, same as with
             | the ultralight (for its time) Powerbook 2400c which was
             | actually built by IBM Japan. But it didn't sell as well as
             | expected even there.
        
           | rekoil wrote:
           | I would love one of those for traveling.
        
           | joakleaf wrote:
           | Even smaller; there was an 11" Macbook Air discontinued in
           | 2016. It was too slow for me, but I really like the form
           | factor. Would like to see that return with AS.
        
             | Dunedan wrote:
             | While featuring a smaller screen the 11" MacBook Air wasn't
             | smaller than the 12" MacBook!
             | 
             | Here are their sizes for comparison:
             | MacBook Air 11"    300 mm x 192 mm x 17 mm          1,08kg
             | MacBook 12"        280,4 mm x 196,6 mm x 13,2 mm    0,92kg
        
         | amelius wrote:
         | And include the year as a version number.
         | 
         | Then we can say things like "2022 was (not) a good MacBook-
         | year".
        
       | jupp0r wrote:
       | Are Mac Pros even a viable platform for professional users given
       | the infrequency of upgrades of the platform? Intel Xeon W-3275M
       | is more than 3 years old at this point. Can people with demand
       | for so much compute even afford to not get modern hardware?
        
       | jscipione wrote:
       | If Apple really cared about their pro users they would have
       | launched an Intel Mac Pro update to fill the gap but they didn't
       | because they don't. Pros were ready to jump ship after the
       | disastrous iMac Pro was launched in April of 2017 which is why
       | Apple held a round table discussion with members of the press in
       | April 2017 to allay those fears by promising that a new modular
       | Mac Pro was coming. Two years later in December 2019 Apple
       | fulfilled their promise by releasing the Mac Pro. But between
       | 2017 and 2019 Nvidia made serious gains over the competition
       | which left the Mac Pro obsolete on launch. Fast forward 3 years
       | later to today and the pro market has really started to abandon
       | Apple in favor of machines running Nvidia GPUs. Apple is
       | attempting to create an updated Mac Pro that will bring those
       | pros back to the platform and to do that they have to compete
       | with Nvidia and to do that they have to ramp up the GPU core
       | count significantly which has been difficult delaying the product
       | further.
        
       | spicymaki wrote:
       | The semiconductor business is not easy.
       | 
       | The M-series chip makes sense because you can share it between
       | mobile and desktop machines. The A-series and the M-series are
       | very closely related. Once you start to enter the high-end server
       | market you have to add more IP, change the processor
       | interconnect, topology, and increase the transistor count on the
       | IP you already developed. This leads to the necessity to design
       | another line of processors which needs additional design,
       | verification, validation, software development, etc that you
       | won't be able to share with your profitable chips. You then need
       | to ask, is there really a market for this?
       | 
       | When Apple used 3rd party CPUs they outsourced the cost of that
       | server development work, the 3rd party Intel already had a large
       | market for their Xeon class chips so development costs were
       | spread across customers. The business made sense. Let's face it,
       | the Pro side of the business is tiny relative to the mobile
       | market and it does not make business sense.
        
         | anikom15 wrote:
         | My naive solution to this would be to build a multi-CPU system
         | instead of making a higher performance CPU.
        
           | sroussey wrote:
           | It would be cool if Apple's Pro machine used an expandable
           | "blade" design, so you could have 4x Ultra/Extreme in a NUMA
           | arch.
           | 
           | SOC with soldered memory, yet still expandable.
           | 
           | https://twitter.com/sroussey/status/1512934509540360195?s=20
        
       | BooneJS wrote:
       | I presume dropping a few cores and replacing with PCIe lanes is
       | what's on tap. But man, the volume for that chip will be the
       | smallest of any silicon, and the yield won't be great.
        
       | efields wrote:
       | Better to figure out long term production plans, i.e. "we need to
       | get out of china bc the US/china relationship is deteriorating",
       | before committing to production. This is fine.
        
       | concinds wrote:
       | What I don't get, is that Apple lost their foothold in both the
       | creative market & education markets, and don't seem to be trying
       | to address it. Why is the Mac Pro still the same price, three
       | years after its release? Why not work with aeronautics,
       | engineering, CAD, architecture vendors to port their apps to the
       | Mac? Why not sacrifice hardware margins, now that they're moving
       | into services?
       | 
       | I read an estimate from a French firm that Mac Pro volumes are
       | orders of magnitude lower than Power Mac volumes were two decades
       | ago; are they doing anything about it?
        
         | tibbon wrote:
         | One thing to note is that you used to _need_ a Power Mac for
         | lots of tasks. Now it's just a nice bonus over your MBP and
         | harder to justify
        
           | strict9 wrote:
           | True. I remember a video editing class in college and we had
           | to use the cheese grater Mac Pro render our work. I don't
           | remember all the details but I know I didn't want to try it
           | at home on my white MacBook.
           | 
           | The gap between laptop and desktop with today's M1 MBPs is
           | much more narrow for sure.
        
           | concinds wrote:
           | True, a lot of this moved to laptops for Innovator's Dilemma-
           | reasons, but surely they have a plan to secure a more few
           | niches, beyond FAANG software developers for the Mac, and
           | students for the iPhone and Watch? The iPad was intended to
           | dominate "what comes after PCs", but PCs never went away; and
           | it just seems like Apple never course-corrected from that
           | vision. That's what I'd like to see: a coherent vision for
           | the future of computing. We haven't seen that since the
           | failed post-PC thing in 2010.
        
         | _moof wrote:
         | There is an unbelievable amount and diversity of software used
         | in aerospace that is Windows only, from general mechanical
         | engineering tools to highly specialized data acquisition and
         | analysis packages, microcontroller interfaces, optics design,
         | you name it. Getting all that to move over to a new platform
         | would be an enormous undertaking for essentially no benefit on
         | the part of the vendors. I suppose you could do it piecemeal if
         | you really wanted to, but it's still an uphill battle in an
         | industry where Windows is pretty solidly entrenched.
        
           | ActionHank wrote:
           | Gaming was super solidly entrenched on the Windows side.
           | Valve put some muscle behind Wine and proton and that is no
           | longer the case. I mean Apple even made Rosetta 2 for this
           | silicon migration. If they really wanted it, it's totally
           | within reach.
        
             | jwagenet wrote:
             | Gaming (on PC) is also full of people who care about Linux
             | and escaping windows, so aside from Valve trying to get out
             | from under Microsoft's thumb, they have a dedicated user
             | base to make their efforts worth it. The people and
             | companies using engineering tools don't really care about
             | Linux.
        
         | runjake wrote:
         | > education market
         | 
         | Apple cannot compete with $200 Chromebooks. Not without
         | compromising the whole reason you'd choose Apple in the first
         | place. It's a game of razor-thin margins and those aren't
         | Apple's thing.
         | 
         | > Why not $thing?
         | 
         | Apple is focused on services, not hardware or software unless
         | it boosts their services.
        
         | novok wrote:
         | It's because those markets are tiny compared to the bigger
         | markets that they focus the company on, which is why they
         | slowly drifted away from their focus on it. The HDR [0]
         | youtuber creator machine they created with the new macbook pro
         | alone probably dwarfs them by several orders of magnitude for
         | example.
         | 
         | [0] Yes I know HDR is not much of a thing currently on social
         | media, but apple tends to invest tech wise to where they see
         | the market going, and do it earlier. Removing the floppy drive
         | early is an indicator of this, and they realize it's a bit of a
         | chicken & egg thing.
        
         | yamtaddle wrote:
         | > What I don't get, is that Apple lost their foothold in both
         | the creative market & education markets
         | 
         | Macbooks (Airs, at least) and iPads are still huge in
         | education.
        
           | concinds wrote:
           | On that front, it's funny to me that Google was so successful
           | with Chromebooks, when Jobs called thin clients the future
           | for decades yet failed to ever make one.
        
             | ralmidani wrote:
             | Thin client commoditizes your platform and reduces the
             | benefits of owning the entire hardware and software stack.
             | Even if you needed an Apple device to connect to an Apple
             | mainframe, the application running on the mainframe could
             | probably be replicated (but better and cheaper) by Google.
        
       | andix wrote:
       | If they care for pro users (to keep the platform macOS alive),
       | they need to develop it even if it's a loss. If they lose most of
       | their pro users, a lot of regular users may follow.
        
         | ryanwaggoner wrote:
         | Eh, I disagree. The Mac Pro market is a tiny niche. I've been
         | doing iOS and macOS development for more than a decade and I've
         | never met someone with a Mac Pro, so I'm pretty skeptical of
         | the idea that the macOS platform is in any way dependent on a
         | tiny fraction of (mostly corporate) users being able to use
         | macOS for their 8k video editing workflows or whatever.
        
           | matwood wrote:
           | Similar. The last MacPro I saw was a friends PowerPC cheese
           | grater MP over a decade ago. Laptops were taking off with
           | Intel's Core architecture, and I haven't seen an MP since.
        
       | schappim wrote:
       | The amount of advertising on that site is bonkers, even covering
       | the text!
        
         | kome wrote:
         | Please use Firefox with ublock origin, for a better web.
        
           | 72deluxe wrote:
           | Or even better LibreWolf for a better web without tonnes of
           | Mozilla telemetry!
        
           | sbuk wrote:
           | 1Blocker on Safari does the same...
        
         | kennend3 wrote:
         | Opera browser on a Hackintosh.
         | 
         | When I went to the site it had no ads on it thanks to Opera's
         | built in ad-block.
        
         | catfishx wrote:
         | Also the intercepting of the back button should be forbidden
        
           | Tepix wrote:
           | Yes i hate that Microsoft does it, too
        
           | Am4TIfIsER0ppos wrote:
           | Turn off javascript then it is impossible, barring a shitty
           | redirect.
        
         | jmkni wrote:
         | I didn't even notice until I read this comment, uBlock Origin
         | (on Firefox) does a really good job of getting rid of the ads.
        
           | bartvk wrote:
           | Same here. I didn't notice anything. I just read the article
           | without being bothered about anything whatsoever.
        
       | mark_l_watson wrote:
       | I am skeptical that "power users" need more than a Mac Studio
       | with possibly some of the feature upgrades.
       | 
       | While having power on the desktop is great, for real compute use
       | cloud resources.
        
         | ARandumGuy wrote:
         | A lot of Mac Pro users are involved in high end media
         | production. For those users, the power is beneficial so that
         | you never have to wait for your computer.
         | 
         | For a more specific example, music producers liked the fact you
         | could have over a terabyte of RAM on the Mac Pro. This allows
         | keeping their entire library of VST plugins loaded into memory,
         | meaning they never have to wait to load plugins into their
         | project.
        
         | htag wrote:
         | A very fast internet connection would be 4gbps symmetrical. A
         | modern NVME can read ~5gbps. DDR5 supports up to 51GBs. PCIE6
         | has a symmetrical 128GBs connection.
         | 
         | If file size is a bottleneck for you then you'll see better
         | performance computing locally, especially if you can cache
         | workloads in DDR5 before saving to the filesystem.
        
           | mark_l_watson wrote:
           | True enough. My Dad, who is 101 and does video editing and
           | animation as a hobby, seems to suffer from long rendering and
           | other processing bottlenecks. I have mentioned using cloud
           | resources, and he doesn' want the hassle. He does buy
           | whatever best Pro box Apple has about every 3 years.
        
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