[HN Gopher] Brave launches private search ads
       ___________________________________________________________________
        
       Brave launches private search ads
        
       Author : jarsin
       Score  : 107 points
       Date   : 2022-12-01 17:05 UTC (5 hours ago)
        
 (HTM) web link (brave.com)
 (TXT) w3m dump (brave.com)
        
       | pocketarc wrote:
       | Ads seem to be a modern virus that infects everything. Everyone
       | who claims "no ads", eventually turns their back on that once
       | they get big enough, even companies with more than enough money
       | from their own products (e.g. Apple, Netflix). I've never seen
       | anything so powerful. I guess it comes down to "no business would
       | say no to free money", but it really is incredible.
        
         | twhb wrote:
         | I felt this way for a while, but I'd like to offer another
         | angle: maybe it's like saying "Every company eventually hires
         | tall people. Some have no tall people, but it's just a matter
         | of time. Tall people are really an unstoppable force." The
         | missing piece is also observing short people (ad-free
         | offerings), which you'd notice are not being eliminated, are
         | also prevalent, and also "infect" everything. I think the
         | unstoppable force being felt here is just statistics: ads are
         | often an option, companies make a lot of decisions, it's
         | statistically inevitable that some of those will be ads, unless
         | the company has some strong aversion to ads, which most don't.
        
         | Apocryphon wrote:
         | What 15 years of ZIRP does to a mfer
        
         | paulcole wrote:
         | Did Apple or Brave ever say "no ads"?
         | 
         | In the case of Brave (and every business), somebody's got to
         | hand money to someone in order to keep the lights on.
        
           | derefr wrote:
           | Brave (the browser) has a built-in ad-blocker, the existence
           | of which could be taken as an implicit stance by its creators
           | on how they feel about ads.
        
             | paulcole wrote:
             | I'm not asking how you think the creators feel about ads.
             | Did Brave as a company ever say that their product would be
             | free of ads? If so, what was their plan for not going out
             | of business?
        
             | smt88 wrote:
             | > _an implicit stance by its creators on how they feel
             | about ads_
             | 
             | Like Apple and AdBlock, the stance is that they want to
             | sell their own ads in the spaces where they're blocking
             | other people's
        
             | Semaphor wrote:
             | The browser also has a built-in ad-replacer which tells you
             | even more about how they feel about ads.
        
               | hunterb123 wrote:
               | No they don't. They don't replace ads, that's a lie, stop
               | repeating it here please.
               | 
               | The Brave rewards are system OS text notifications that
               | you can OPT IN to.
               | 
               | In no way do they replace banner ads on websites.
        
               | skinnymuch wrote:
               | They could have meant when Brave swapped affiliate links
               | before the backlash had them backtrack. Which was a wild
               | thing to do. Blocking ads in your browser while charging
               | to not show ads is also pretty wild. Why doesn't their ad
               | blocker block their ads?
        
               | hunterb123 wrote:
               | I doubt that. They said replace ads, not add affiliates,
               | those are different words entirely. The "ad replacing" is
               | a common lie.
               | 
               | Just don't use Brave search, the separate product. Or you
               | know, add the blocking rules yourself to the ad blocker,
               | that works. Or you know, pay the $3 dollars to support
               | the thing you use.
               | 
               | Most of the people complaining here don't actually care
               | about this. This is all just a proxy war to go against
               | Eich for his beliefs. It happens every Brave thread,
               | pretty transparent and pathetic.
        
         | kleer001 wrote:
         | And, from what I understand, Ads don't really "work" inasmuch
         | as they're very high output to very low return.
         | 
         | Small motile cells in many species are used in a reproductive
         | strategy very much like ads.
         | 
         | Tee-hee.
        
         | [deleted]
        
         | glitchc wrote:
         | Companies throw a lot of money at ads. Far more than individual
         | consumers can muster. It's the difference between grass-roots
         | donations and institutional funding.
        
         | spaniard89277 wrote:
         | They have a paid option. It's paying or ads. Running a search
         | engine is not free. Somebody has to pay for it.
        
           | rabuse wrote:
           | That's not the problem. The problem is they sold their
           | service as one thing, and then completely switch on the users
           | down the line, instead of being honest upfront.
        
             | puchatek wrote:
             | And what was the thing you thought you were buying?
        
             | trs8080 wrote:
             | It was free, so they never sold it and nobody ever bought
             | it. Companies often times need to pivot or introduce
             | pricing to their products to survive. Would rather pay a
             | modest fee to ensure that Brave continues as an alternative
             | to the major browsers vs them running out of money and
             | shutting down.
        
               | jjulius wrote:
               | >It was free, so they never sold it and nobody ever
               | bought it.
               | 
               | I mean, OP's not wrong. The phrase doesn't have to
               | specifically mean an exchange of goods for money - can
               | sell you on an idea, for instance. They "sold you" on the
               | idea of using Brave by being very anti-ad. Now that you
               | "bought it" and are hooked, they'd like some money.
        
             | soundnote wrote:
             | They've been very upfront that Brave Search will have ads
             | one day in my experience.
        
         | ramesh31 wrote:
         | >Ads seem to be a modern virus that infects everything.
         | Everyone who claims "no ads", eventually turns their back on
         | that once they get big enough, even companies with more than
         | enough money from their own products (e.g. Apple, Netflix).
         | 
         | TBF at least it's better than the status quo of the late 90's
         | to early 2000s, when the revenue model was malware and _actual_
         | viruses rather than ad supported.
        
           | autoexec wrote:
           | > TBF at least it's better than the status quo of the late
           | 90's to early 2000s, when the revenue model was malware and
           | actual viruses rather than ad supported.
           | 
           | Back then we called software that phoned home to check for
           | updates spyware and it was to be avoided. The very idea that
           | a random offline program on my system would know when I was
           | connected to the internet, and would be collecting my IP
           | address was unacceptable. Now it's standard practice.
           | 
           | The revenue model back then was shareware. You get the
           | software, it mostly works, and you send a check to some PO
           | box to get a full version. It wasn't terrible. I don't
           | remember too many companies outright shipping malware and
           | when they did people were rightly pissed off (Sony's rootkit,
           | or BonziBuddy for example)
           | 
           | What we had were lots of ad filled websites hosting shareware
           | and it was often the ads that were infecting people, although
           | some sites did inject malware into the downloads.
        
         | zagrebian wrote:
         | Modern? When I grew up in the '90s, ads were everywhere: in the
         | magazines I was reading, on TV, on billboards, in the mail. How
         | can you call ads a modern virus?
        
           | autoexec wrote:
           | Ads aren't a new thing, but the it's been allowed to spread
           | unchecked and unregulated in ways that were simply not
           | possible in the 90s causing new problems.
        
         | squarefoot wrote:
         | The market eventually became saturated with products and
         | services; today there are a lot more of them than pockets that
         | can or will purchase them, therefore they fight to occupy the
         | spots where people can notice them first, knowing that whoever
         | comes after won't sell. This is a train wreck waiting to happen
         | since there are no signs that it could self-limit in the
         | immediate future; products and services sellers will eventually
         | fight for every possible still free space to put ads into and
         | win potential users attention; it will simply become worse and
         | worse, unless someone invents consumerism with some limits
         | built in, which in today's culture is deeply frowned upon.
        
       | btbuildem wrote:
       | HN could do a better title, it seems almost like it's clickbait.
       | The original article title is "Brave debuts privacy-preserving
       | ads in its search engine" - so the HN title kind of implies the
       | opposite.
       | 
       | I think paying for content / services is the only way out of..
       | this. This thing we're in where Advertiser is King. This
       | ecosystem that breeds dark patterns and skews all discourse
       | towards the uninformed and adversarial.
        
         | dang wrote:
         | What would be a better (i.e. more accurate and neutral) title?
         | 
         | The article's title sounds too pressreleasey to me, which is a
         | form of misleading+linkbait in its own right, so it was a legit
         | title to rewrite, given HN's rule (" _Please use the original
         | title, unless it is misleading or linkbait_ " -
         | https://news.ycombinator.com/newsguidelines.html).
        
       | charlesrocket wrote:
       | As private as their tor
        
       | kernal wrote:
       | Brave, the FTX of browsers.
        
         | INeedMoreRam wrote:
         | Comments like yours, reminds me of the trash on Reddit.
         | 
         | Let me guess you use Chrome?
        
           | kernal wrote:
           | The duplicitous behavior and business model of Brave is
           | trash.
           | 
           | >Let me guess you use Chrome?
           | 
           | Speaking of trash reddit comments...
        
       | BigFreeWilly wrote:
       | From the article:
       | 
       | During this beta phase, Brave Search users will see text-based
       | ads in search results. However, during the beta period, Brave
       | users who have opted-in to Brave Private Ads and are using the
       | latest version of Brave will not see Search ads, since these new
       | ad units are not yet eligible for BAT earnings. We're actively
       | working to integrate Brave Rewards with Brave Search, and hope to
       | make Search ads eligible for BAT earnings in the coming months.
        
       | dhaavi wrote:
       | Their example screenshot shows their own VPN as the first result
       | for "VPN". Reminds me of this other search engine.
        
         | thijser wrote:
         | The "other" search engine (you mean Google with Google
         | maps/shopping recommendations etc. right?) didn't buy ads in
         | its own system competing on a level playing field with
         | competitors, but created new space for its own products that
         | was inaccessible to any competitors.
         | 
         | In other words, Brave seems to be doing the right thing here by
         | promoting its own products in the same way that any competing
         | product can.
        
           | three_seagrass wrote:
           | Google Shopping is just paid search ads with pictures. I'm
           | sure Brave will add that functionality soon too.
        
           | bogwog wrote:
           | Don't assume good intentions when malice is equally likely...
           | at least in this technology world we live in. Companies that
           | are actually on the user's side are very rare, so you're more
           | likely to be correct (and safe) by never giving tech
           | companies the benefit of the doubt.
        
       | comte7092 wrote:
       | Possibly a completely dumb idea, but I've wondered for a while if
       | there would be value in building an open data web index,
       | something which would allow competing providers to offer
       | different search algorithms on top of.
       | 
       | I don't know enough about the technical details about building a
       | search engine, so perhaps this isn't feasible because the
       | algorithm and the index need to be tightly coupled to each other,
       | but my hunch is that it would be beneficial for the web if there
       | were an open street map of search indexes.
        
         | pythux wrote:
         | You might like Goggles (also a Brave feature):
         | https://search.brave.com/help/goggles
         | 
         | Disclaimer: I work at Brave.
        
       | musk_micropenis wrote:
       | A lot of angry comments in here, but the post says there's an ad-
       | free paid version,
       | 
       | > Ads will give users the option to use our independent search
       | engine with ads that don't track them, or to sign up for ad-free
       | paid search
       | 
       | Are you willing to put your money where your mouth is? Or do you
       | expect software companies to work for free? (Presumably not the
       | companies you work for).
        
         | derefr wrote:
         | Some users -- possibly Brave's core target audience -- might
         | complain that there's no way to remain anonymous in this flow:
         | either you allow Brave to leak your info to advertisers, or you
         | allow Brave to leak your info to Stripe in the payment flow.
         | There's (currently) no way to pay for a Brave Premium account
         | with crypto or through any other anonymous mechanism.
        
           | musk_micropenis wrote:
           | > either you allow Brave to leak your info to advertisers
           | 
           | Can you expand on this? According to the article the ads are
           | privacy-preserving but I'm open to hearing otherwise. There's
           | not a lot of detail in the article.
        
             | INeedMoreRam wrote:
             | Assuming we can trust Brave, the article clearly states:
             | "Brave Search only uses your search query, country, and
             | device type to show you ads, and does not keep any kind of
             | profile of your searches."
             | 
             | My question to somebody who understands this more than me,
             | by collecting query, country, device type, is that enough
             | info to identify users?
             | 
             | Doesn't Brave automatically get User Agent strings, too?
        
               | autoexec wrote:
               | > My question to somebody who understands this more than
               | me, by collecting query, country, device type, is that
               | enough info to identify users?
               | 
               | Collecting search queries alone is enough to identify
               | users. see:
               | https://www.nytimes.com/2006/08/09/technology/09aol.html
        
               | fanso99 wrote:
               | Unless they mean something non-conventional, a search
               | query, country, and device type are not enough to do any
               | fingerprinting reliably. Some would argue that if you
               | live in a very small country (like Vatican City) and you
               | are the only user who searches for some obscure query on
               | a daily basis then that's enough to identify you. But on
               | a global scale of a search engine - no, not enough.
        
               | musk_micropenis wrote:
               | Even if that is enough to identify users, you'd have to
               | show evidence that that information is being handed to
               | advertisers, which is what GP accused them of.
        
               | SV_BubbleTime wrote:
               | Because this is the entire internet model, it is not at
               | all a reach to assume there is a privacy issue.
               | 
               | Rather, I think you should have to prove that sending
               | your search data OR having your credentials tied to your
               | credit card are privacy preserving.
               | 
               | The burden of proof is on Brave. Not skeptical or
               | cautious users.
        
         | prmoustache wrote:
         | Where? I don't see any account management in
         | https://search.brave.com/
        
           | derefr wrote:
           | Following the link from TFA (under "Search Premium") leads to
           | https://account.brave.com/?intent=checkout&product=search
        
             | prmoustache wrote:
             | Thanks 3$/month looks like a decent price to me. I might
             | give it a try although I am already running an ad blocker
             | on my browser.
        
               | paulcole wrote:
               | Is there any amount for which you would've instantly
               | signed up and started paying or would even $1 a month
               | still be something you "might give a try" (read: won't do
               | in a million years)?
        
               | blacksmith_tb wrote:
               | At $1 it would be a no-brainer for me, but one possible
               | argument I can see is that a flat fee is a funny
               | arrangement here - I pay $3/mo if I make 100 searches a
               | day, or 1, or none. If the idea is that it would only be
               | fair to Brave to pay them for what they aren't making by
               | showing me ads, you might think it would make more sense
               | to have me pay for exactly how much they lose, not less
               | or more?
        
               | prmoustache wrote:
               | I won't pay for anything if that doesn't provide me
               | decent search results. This is where the "might give a
               | try" comes from and I would definitely try the version
               | with ads first because I would hate creating an account
               | and giving my card number to another service if I am not
               | 100% sure I am interested. I would also want to know if I
               | need to pay that amont per user in my household or if I
               | would need as many accounts per family member so that the
               | quality of our search results aren't harmed by the
               | difference in interests/history.
               | 
               | 3$/month seems decent to me if search results are
               | improved over google. The 10$/month that kagi ask me for
               | are a bit harder to swallow. Not in itself but
               | additionned to all the other 10ish bucks services I am
               | already subscribed to (streaming, backup, etc). There is
               | simply a limit/month I am willing to spend on the whole
               | package and if I spend say n$/month on a search engine
               | per user I will unsubscribe to other services of the same
               | cost. And this is something I may have to negociate with
               | my partner.
               | 
               | The good thing is it is easier to move from and to a
               | paying search engine than say, an instant messaging
               | service.
        
               | paulcole wrote:
               | Jesus Christ. First it was $3/month seems like a decent
               | price that you might try if you weren't already running
               | an ad blocker. Then it's there's no price cheap enough if
               | it's not decent search results. Then it's well I need to
               | know how many people per account and then it's I'd have
               | to talk it over with my partners.
               | 
               | You can just say there's a 0% chance you'd pay $1 a month
               | and that you'd always have an excuse for why _this_
               | option isn't good enough for your high standards.
        
               | prmoustache wrote:
               | hmmm no.
               | 
               | What is the use of paying a service if the search engine
               | results are so crap you will use something else in the
               | end?
        
               | paulcole wrote:
               | > Thanks 3$/month looks like a decent price to me. I
               | might give it a try
               | 
               | From everything you said since, it sounds like you had no
               | intention of giving it a try.
        
         | 2OEH8eoCRo0 wrote:
         | Can I just get unobtrusive relevant ads without tracking? I
         | didn't mind the search ads on Google back in the day before
         | they got egregious and greedy.
        
           | secretj wrote:
           | So the ads you see are just based on country, type of device
           | (windows,linux,macos,android or ios), and your search term,
           | which is the minimum you really need for relevance. But these
           | are not kept in any sort of tracking profile and Brave
           | doesn't know anything about you, or queries across sessions.
           | And unlike most of the search engines out there right now, we
           | are motivated to ensure that the ads do not become a mess
           | that buries organic results.
        
             | criddell wrote:
             | Why is type of device needed for relevance? I can think of
             | specific searches where _maybe_ it could matter, but
             | generally I don 't think it does.
        
         | ericholscher wrote:
         | Glad to see other folks investing in ethical advertising. It's
         | something we've been working on for a long time over at
         | https://ethicalads.io/ -- and it's an important step forward in
         | improving how ads are served. With the advances in ML, we're
         | investing in content-based targeting, which we can do as a
         | display network. But search ads have so much context built in,
         | they don't need to track you.
         | 
         | > A lot of angry comments in here, but the post says there's an
         | ad-free paid version,
         | 
         | People in the comments here who have expectations that products
         | be free, but also not include ads, are a continual problem with
         | the discourse around this stuff. It's quite tiring and
         | repetitive. Brave is even giving you the option to opt out of
         | ads by paying a very reasonable $3/mo. I'm not sure what else
         | you could ask for -- ads that don't surveil you, and the option
         | to pay a reasonable amount to opt out of them.
        
       | Faint wrote:
       | Would you trust Google's ( or other search provider's) ads more,
       | if they had a separately browsable "classifieds" site, not unlike
       | Craigslist, that the search ads would be search results from
       | (reach modified by how much the ads were paid with, ofc.).
       | Anyway, when you saw an add, you could click through it like now,
       | or click to browse a relevant section of the classifieds site.
       | Which would also work as a catalog of all paid and also unpaid
       | ads the search provider carried?
        
       | GaryNumanVevo wrote:
       | Is anyone surprised? Brave was trying to push their own ad
       | network years ago with the BAT (Brave Attention Token) to "pay"
       | websites for eyes on their page. And guess how they paid for it?
       | By running their own ads over native web content.
       | 
       | Edit: Not sure why people are downvoting this. Brave announced
       | the BAT in 2017 and they outlined their plans for an alternative
       | ad network then.
       | https://twitter.com/AttentionToken/status/844929203438964736...
        
       | satvikpendem wrote:
       | After all the Brave controversies [0] I'm not sure why anyone
       | uses Brave anymore. They took creators' money while ostensibly
       | "collecting" it for them, and they inserted their own affiliate
       | links when you visited certain sites. It's just shady behavior
       | all around. I mean, when you have your own "Controversies"
       | section on Wikipedia, you know there's something wrong.
       | 
       | Especially with Manifest v3 looming which would kill modern ad
       | blockers, I see no reason not to use Firefox. Sure, Brave and
       | other Chromium browsers might say they'll fork Chromium, but how
       | long will that last, really? It's no joke to maintain a fork.
       | 
       | [0]
       | https://en.wikipedia.org/wiki/Brave_(web_browser)#Controvers...
        
         | therealmarv wrote:
         | - Brave blocks you more against Fingerprinting than Firefox
         | with uBlock. https://coveryourtracks.eff.org/
         | 
         | - Brave uses Chromium and uses better isolation and sandbox
         | than Firefox. Especially on Android.
         | 
         | - Brave has Adblock built-in natively. It's written in Rust, so
         | Manifest v3 will not affect it.
         | https://github.com/brave/adblock-rust
         | 
         | - Brave is profitable on itself and not dependent on search
         | engines money like Firefox.
         | 
         | Not saying it's the best but I decided against Firefox because
         | the technical and financial foundation looks better on Brave
         | for me.
        
         | logicalmonster wrote:
         | > After all the Brave controversies
         | 
         | "Brave's controversies" are not really about Brave.
         | 
         | Brave as a company is not above criticism and should be harshly
         | gone after for their mistakes when they do anything less than
         | perfect with regards to privacy or anything else. I think
         | they've done over 90% of things right, but have screwed up a
         | small portion of the complicated stuff (new browser, new online
         | advertising models, and search ecosystem) they're trying to
         | pull off. And yes, they've made a few errors along the way.
         | 
         | That said, the "Brave controversies" are not actually about
         | Brave's real merits as a company, but are mostly about a long-
         | standing grudge regarding Brendan Eich's political beliefs. A
         | certain crowd will not give Eich an inch to ever succeed and
         | will continuously rip even the most minor and inane issue
         | solely to destroy what he represents.
         | 
         | I'm really sick of people pretending that the "Brave
         | controversies" are actually about Brave as a company and not
         | overwhelmingly about the larger ongoing culture war that's been
         | waged.
        
           | autoexec wrote:
           | > "Brave's controversies" are not really about Brave.
           | 
           | Which of Brave's controversies listed on Wikipedia aren't
           | about Brave because they are about Brendan Eich's political
           | beliefs? I have no idea what his political beliefs are, but
           | while I can accept the possibility that they may put Brave
           | under additional scrutiny the problems people have had with
           | Brave are real.
           | 
           | I think it'd be wrong to dismiss their controversies as being
           | purely the product of a "culture war" even if some people's
           | hate for Brendan might help promote awareness of those same
           | controversies.
        
           | satvikpendem wrote:
           | I don't care about Eich himself, I view creators as separate
           | from their creations, so I'm surely not who you're talking
           | about. I would rather that people use a non Chromium browser
           | over a Chromium one, and honestly, Chromium itself is less
           | shady than Brave due to the shady behavior I mentioned. I
           | mean, man in the middle attacking your own browser, really?
        
         | skinnymuch wrote:
         | Will manifest 3 really kill modern ad blockers? Like adguard
         | and ublock won't work as they do now in some upcoming
         | Blink/Chromium version?
        
           | SeanAnderson wrote:
           | They will work but not as well.
        
             | NoGravitas wrote:
             | Correct: they will work about as well as DNS-based
             | adblockers. The "cosmetic blocks" you depend on in uBlock
             | Origin to block same-origin and in-page elements, the
             | things that make Fandom wikis usable, will not work.
        
           | satvikpendem wrote:
           | That is correct. The creator of uBlock Origin, gorhill, made
           | a post about it [0], and uBlock Origin actually works
           | _better_ in Firefox than in other browsers apparently [1].
           | 
           | [0] https://github.com/uBlockOrigin/uBlock-
           | issues/issues/338#iss...
           | 
           | [1] https://github.com/gorhill/uBlock/wiki/uBlock-Origin-
           | works-b...
        
       | pueblo3616 wrote:
       | Do you work for free? A company has to make money to survive and
       | pay its employees.
       | 
       | Brave blocks third-party ads, not all ads.
        
         | bogwog wrote:
         | > A company has to make money to survive and pay its employees.
         | 
         | So why do they give their product away for free? To lure
         | naive/optimistic people in so they can be exploited later? Why
         | _should_ a company like that survive?
        
           | pueblo3616 wrote:
           | Yeah sure, rant more on Brave, and stay silent about Google.
        
             | bogwog wrote:
             | So you're saying that anything Brave does is okay because
             | they're not Google? FYI Brave isn't the only company that
             | isn't Google.
        
         | Chabsff wrote:
         | Maybe it's simply just not commercially viable in any way shape
         | or form to build an ethically responsible web browser and
         | distribute it for free.
        
       | Proven wrote:
       | Can Brave ad blocker block Brave ads?
        
         | dhaavi wrote:
         | "can" or "does"? ;)
         | 
         | I guess it does not. How far will they go though? Will uBlock
         | in Brave be able to block the ads?
        
         | princevegeta89 wrote:
         | Maybe, but I would not trust it. Just install uBlock Origin and
         | you're free to completely turn off "Brave Shields" or whatever
         | it is called.
        
         | rglullis wrote:
         | I asked the same thing to Luke Mulks (VP of Business at Brave)
         | about an year ago when search got out of Beta and he "promised"
         | that the behavior from the built-in ad blocker would be the
         | same as it is any other page. IOW, the ad blocker does _not
         | block_ first-party ads unless you set the browser to
         | "aggressively block ads and trackers".
        
         | orangeoxidation wrote:
         | It does not.
         | 
         | I find the wild, anti-competitive cross product "synergy" the
         | big tech companies are employing just as concerning as privacy
         | violations.
         | 
         | (E.g. Google search pushing Chrome and other services, Chrome
         | sync logging users into YouTube, Android, Windows pushing One
         | Drive, Apple music not paying the Apple store tax, Facebook
         | harvesting WhatsApp data etc.)
         | 
         | Brave joining those practices leaves an ugly taste.
        
           | INeedMoreRam wrote:
           | But will using UBlock Origin, pihole, Quad9 DNS, and a VPN
           | block ads?
           | 
           | I think the answer is yes, since I am yet to see a Brave ad.
        
           | hunterb123 wrote:
           | You are wrong, the built-in ad blocker does block first party
           | ads in aggressive mode or if you manually add a rule.
        
         | w0ts0n wrote:
         | Yes. Same rules as google. When in aggressive mode, shields
         | will block first party ads. No exceptions.
        
       | i13e wrote:
       | If you don't like the ads I'm sure there will be ways to block
       | them. Every search engine has ads, StartPage, DDG, Google, etc...
       | None have an option to pay. I don't see what's wrong with them
       | keeping the lights on, every startup can't burn money forever.
        
       | pretext wrote:
       | Genuinely interested why do people keep using Brave instead of
       | LibreWolf or ungoogled-chromium?
       | 
       | EDIT: LibreWolf Browser: A custom version of Firefox, focused on
       | privacy, security and freedom. https://librewolf.net/
       | 
       | ungoogled-chromium: A lightweight approach to removing Google web
       | service dependency https://github.com/ungoogled-
       | software/ungoogled-chromium
        
         | satvikpendem wrote:
         | Or Firefox. Especially with Manifest v3 looming.
        
           | soundnote wrote:
           | Brave Shields won't care about Manifest v3 even the tiniest
           | bit. The shields are not a browser extension so extension
           | APIs don't have any bearing on their functionality.
        
           | pretext wrote:
           | LibreWolf is just a Firefox with telemetry removed.
        
             | satvikpendem wrote:
             | Even better, I might switch to that.
        
             | INeedMoreRam wrote:
             | Correct me if I am wrong, but can't we just remove all
             | Firefox telemetry by unchecking these options in Privacy &
             | Security:
             | 
             | 1) Allow Firefox to send technical and interaction data to
             | Mozilla
             | 
             | 2) Allow Firefox to make personalized extension
             | recommendations
             | 
             | 3) Allow Firefox to install and run studies
             | 
             | 4) Allow Firefox to send backlogged crash reports on your
             | behalf
             | 
             | I understand they're selected by default so they're
             | collecting data on many unaware users, but for anyone on
             | HN, I am confident they have probably deselected all of
             | them.
        
         | lbwtaylor wrote:
         | It just works.
         | 
         | It blocks almost all ads. It has a simple button to turn ad
         | blocking off when I need to use websites that don't work with
         | ad blockers. I don't need to fiddle with an extension.
         | 
         | I can use it on android without effort.
         | 
         | This is about brave search, which I have never used.
         | 
         | I don't use the brave homepage, so I never saw the homepage ads
         | that folks complained about.
         | 
         | HN seems to hate Brave for some reason. But it has worked
         | perfectly for years. I don't care if it's perfect privacy --
         | not sure I ever felt Brave promised that.
         | 
         | I have never heard of the browsers you mention. I tried to use
         | Chromium for a while, but you have to find distributions that
         | include basic features and it was a hassle. Not a big hassle,
         | but made me stick with Brave.
        
       | enpojames wrote:
       | I haven't seen any ads so far. Must be early.
        
         | secretj wrote:
         | Yeah our volume is intentionally small right now, as we closely
         | monitor performance. We'll be scaling up as we feel good about
         | what we see.
        
       | TremendousJudge wrote:
       | What's the idea here? I was under the impression that one of the
       | selling points of Brave is that you don't get ads when browsing.
       | Doesn't this go against that?
        
         | mattboardman wrote:
         | Brave has never tried to be ad free. Instead the goal is to
         | encourage less intrusive and more benign ads.
        
           | deltree7 wrote:
           | Only a HNer will twist themselves in a logic knot claiming "I
           | prefer to be bombarded with ads that aren't relevant to me"
        
             | mattboardman wrote:
             | This reply appears to be both a strawman (I never said
             | anything about my preferences) and an ad hominem attack
             | (Diminishing my comment bc of who I am).
        
           | Barrin92 wrote:
           | hard to see how that meaningfully differentiates them from
           | everyone else given that this is what all the ad platforms
           | seem to be moving towards with topic/cohort based ads and
           | third party cookies on the way out.
        
             | antonok wrote:
             | Brave's been blocking third-party cookies from the
             | beginning; Firefox and Safari followed in 2019 and 2020
             | respectively. Third party cookies might not have been on
             | the way out if Brave hadn't taken that first step already.
        
             | mattboardman wrote:
             | I guess they have failed in marketing the differentiation
             | then (if there is one). I was just clarifying the product
             | in question, never promised an ad free product.
        
         | pbhjpbhj wrote:
         | It's Freemium, you pay $3/month for no ads, or you get ad-
         | supported search _that is privacy focussed_ for free. They're
         | running their own index, it costs money.
         | 
         | The question is whether this is better than Google's offering
         | ... to me it sounds like it is so long as the results stand up
         | to scrutiny.
         | 
         | Brave's USP always seems to have been meaning the web work
         | practically without profiteering and maintaining a strong user
         | privacy focus. It always seems to have had payment for content
         | as a part of their model, and so payment for search seems to
         | fit well in that framework.
         | 
         | I admit it does seems to be a climb down for those who see
         | Brave as "free + no-ads".
        
         | i_am_jl wrote:
         | Brave's key selling point was that it respects privacy, and it
         | blocked ads because web advertising is usually antithetical to
         | privacy.
         | 
         | I imagine their idea here is that "ads aren't bad if they
         | respect privacy/don't weaken security", but I'm thinking most
         | Brave users are going to disagree.
        
       | iLoveOncall wrote:
       | I've rarely seen a product become so bad so quickly. Brave
       | started out with great promises and has consistently under-
       | delivered since.
        
         | [deleted]
        
         | prepend wrote:
         | What problems do you have that gotten worse?
         | 
         | I don't use Brave search very much but it seems equivalent to
         | duck duck go and its results are ok.
        
           | iLoveOncall wrote:
           | By "product" I meant the whole Brave ecosystem actually.
        
             | hunterb123 wrote:
             | Okay what problems in the whole ecosystem do you mean?
             | 
             | You stated your opinion, but you forgot to add your
             | reasoning.
        
               | iLoveOncall wrote:
               | What this guy said basically:
               | https://news.ycombinator.com/item?id=33820597
        
           | all2 wrote:
           | Generally I've found brave's results to be better on a wide
           | swath of topics. Long form, (mostly) well written pages are
           | top of the stack. Image search and video search lags behind
           | other search engines significantly, though.
        
         | Chabsff wrote:
         | the Brave browser could have been Chromium with uBlock Origin
         | pre-packaged with it. That's it. That's all it ever needed to
         | be.
         | 
         | Looking around the codebase, it's _filled_ with eyebrow-raising
         | things like direct integration with specific crypto exchanges.
         | Heck, it _still_ has a whole automatic affiliate fraud feature
         | present in the code, but disabled by default.
         | 
         | The truth is, the mission statement is not commercially viable,
         | because it was always trivially achievable as a non-profit
         | project.
        
       | franczesko wrote:
       | I've been testing Brave search for some time now (switched from
       | DDG after 2y) and I have to say that I'm very impressed with the
       | quality of results to the degree that I'm wondering if they are
       | simply scraping Google.
        
       | travisgriggs wrote:
       | This statement (second paragraph)
       | 
       | > Ads are a key part of search engines, helping to facilitate the
       | free and open exchange of information on the Web, and to connect
       | users to helpful products and services related to their search
       | terms.
       | 
       | Is just non sequitur for me. It's said in such a smooth way, in
       | such a gaslight-ish way, that your tempted to just accept it.
       | 
       | But it actually makes no sense to me. I get what ads are key to:
       | revenue, keeping the lights on, that sort of thing. But I don't
       | see how they increase the free and open exchange of information
       | on the web. If I sat down with a troubled couple who was having a
       | hard time communicating, I wouldn't periodically interrupt and
       | say "let's pause a moment for an ad. I think that's going to
       | really open up a better and more free exchange between the both
       | of you."
       | 
       | I also don't understand how it is helpful in helping me connect
       | to products and services in a helpful way. An index (yellow
       | pages) of what's available would help me search for a product. A
       | rating system that wasn't gamed might help me make a selection
       | that was best for me. But ads? We inherently distrust that we're
       | being swayed/manipulated by them. I need to update the insulation
       | in my attic, so I'm in the market to get some newer insulation.
       | To wit, I've called a number of people I know who are in the
       | insulation/builder business to get their information. Not a
       | single one said "well, here's my opinion, but what you really
       | need to do is check the ads, they're going to be your best source
       | of information about how to proceed."
        
         | 1vuio0pswjnm7 wrote:
         | "An index (yellow pages) of what's available would help me
         | search for a product."
         | 
         | This is what "tech" companies are seeking to prevent. If the
         | user has no idea of what's available, then the "tech" company
         | can "suggest" its advertisers' products and services.
         | "Recommendations" are supposed to be technologically
         | indistinguishable from "search". Gaslighting indeed.
         | 
         | But don't believe me. Get it from the horse's mouth. Read
         | Google's brief in opposition in the Gonzalez case.
         | 
         | https://www.supremecourt.gov/DocketPDF/21/21-1333/229391/202...
         | 
         | Google wants the US Supreme Court to believe that
         | recommendations systems and search engines are the same thing.1
         | If the justices were born into the world of Google, Facebook
         | and now TikTok, that argument might work. But a majority were
         | born before the www existed. The difference between search and
         | recommendations is obvious and significant.
         | 
         | "Tech" companies, which produce no content themselves, want to
         | recommend whatever gets "eyeballs", so they can keep the lights
         | on by selling online advertising services. Popularity is the
         | all-important metric. They want to run websites that serve
         | hundreds of millions of people, relegating the rest of the
         | web's sites to brief tangents, temporary distractions. Why.
         | Because those conditions are optimal for advertising. For a
         | variety of reasons, they are unable to satisfactorily filter,
         | curate, censor, etc. the content they collect from others.
         | 
         | This only works as a lucrative racket so long as the "tech"
         | company cannot be sued for the content they take from others
         | and use as bait to lure in users to be targeted with
         | advertising. Generally, the preaviling interpretation of
         | Section 230 has effectively prevented such litigation.
         | 
         | If that interpretation changes, it could spell the end of this
         | enormous racket. Big Tech would not be able to continue to
         | profit from user-generated content by steering web users toward
         | what is popular and creating large audiences attractive to
         | advertisers. Smaller websites that produce their own content
         | could again become relevant.
         | 
         | In the past, I have had personal projects where I create an
         | alternative way to explore the www, using a Yellow Pages type
         | of process. The reason no one seems to care about this area
         | anymore2 is not that such projects are infeasible or too
         | challenging, it is that there is no financial incentive to
         | pursue them. Big Tech has sold out the web. It is a sewer of
         | low quality "content" and try-hard advertising, while the data
         | collection, tracking and ad serving apparatus purchased with
         | all that wasted ad spend is state of the art.
         | 
         | 1. Because there is precedent that suggests 230 protects search
         | engines. There is however no precedent that suggests it
         | protects "recommendations".
         | 
         | 2. I was recently looking at the original sources for WAIS on a
         | simtel mirror. All the pieces were there. The www had so much
         | potential. At least Brewster Kahle went on to do something
         | useful, the Internet Archive. I still sometimes use z39.50
         | today to do searches on library databases. To me it represents
         | a time before advertising infected the computer networks and
         | eventually the internet.
        
         | squeaky-clean wrote:
         | > If I sat down with a troubled couple who was having a hard
         | time communicating, I wouldn't periodically interrupt and say
         | "let's pause a moment for an ad. I think that's going to really
         | open up a better and more free exchange between the both of
         | you."
         | 
         | Couples counseling isn't free, maybe with ads they could be.
         | 
         | I mean obviously not, but only because a professional counselor
         | can only see about 8 couples per day while a search engine can
         | serve several billion.
         | 
         | Brave is saying it in a very PR / marketing speak way, but I
         | get the underlying point. Instead of funding our service with
         | your own money, let some big companies fund it in exchange for
         | your attention.
         | 
         | The unspoken issue (well it gets spoken on HN a lot) is that
         | your searchers no longer become your customers. So it's
         | advantageous to improve your service for the sake of the
         | advertisers to the detriment of the searchers, at least until a
         | threshold that would make the majority of them quit. It only
         | benefits "free and open exchange of information" for as long as
         | that also benefits the advertisers.
        
           | SebastianKra wrote:
           | I hate that ads are now seen as a necessary evil for funding
           | free access to services. The money still comes from you, just
           | through the purchase of products.
           | 
           | What's worse, if you pay for YouTube Premium or Kagi, you're
           | effectively paying for your content twice. No wonder, poorer
           | people can't afford that.
           | 
           | I guess you could frame it like this: "Company are
           | overcharging us by insane amounts anyways, so at least some
           | of that money goes back into something useful through ads."
        
         | yucky wrote:
         | > But I don't see how they increase the free and open exchange
         | of information on the web.
         | 
         | I think I can help explain. Almost all search engine users
         | (~95%+) only scan the first 10-20 results on a query, and those
         | results are dominated by sites that have the budget to spend on
         | SEO. Buying ads gives other voices a chance to break through.
         | 
         | Depending on the niche it can be far more expensive to be on
         | the first page of search results through long term SEO efforts
         | than shorter term, campaign based PPC (paid ads) efforts. This
         | is particularly true for search terms where it may not be known
         | how valuable a top 5 or top 10 position is. It could take
         | months or years and a ton of cash to rank for certain things
         | through SEO efforts alone, only to discover the traffic isn't
         | worth it.
         | 
         | Alternatively, you could test that with PPC and discover
         | quickly and far cheaper if you should spend your time and money
         | trying to rank for something. This then gives smaller voices a
         | chance to amplify.
        
           | AlotOfReading wrote:
           | _In actual practice_ those ad slots usually end up dominated
           | by companies looking to take advantage of uninformed
           | consumers (e.g. [1]). Sponsored search slots also introduce
           | the perverse incentive of forcing people to pay for ads on
           | their own results so that potential customers don 't get
           | stolen away by competitors' ads.
           | 
           | Let's give a more real-world example, like say a search for
           | 'fine dining restaurants' in Oakland. We'll use ad-ridden
           | yelp as our example [2]. My expectation is that if quality
           | restaurants are being given voices is that the sponsored list
           | should be filled with Michelin starred or at least bib
           | gourmand / equivalent restaurants. Instead the entire first
           | page is sponsored breweries / bars and a burger joint (on a
           | non-adblocking test browser). I have to scroll down to the
           | initially-hidden search results to see Commis at #3.
           | 
           | [1] https://doi.org/10.1086/676333
           | 
           | [2] https://www.yelp.com/search?find_desc=Fine+Dining+Restaur
           | ant...
        
             | ipaddr wrote:
             | Your expectations may not match reality. The target market
             | for fine dining are not the type of people looking through
             | search results on the internet for suggestions for dining.
             | They will hear about through conversation or be introduced
             | through a private network. If you have to advertise you
             | already are attracting the wrong crowd.
        
           | uoaei wrote:
           | Ads give other voices _with money to spend_ a chance to break
           | through. This is very far from anything relevant either to
           | "free" or "open" web interactions.
        
         | [deleted]
        
         | hunterb123 wrote:
         | You've never opened a newspaper up to the classifieds? Those
         | are ads.
         | 
         | You may not know of a tree cutting service until you look
         | there.
         | 
         | You may not know where to get a car part until you look there.
         | 
         | Having ads riddled throughout the internet is one thing, but
         | having a directory where ads are supposed to be is another.
         | 
         | Yes billboards are annoying, that doesn't make classifieds
         | equal.
         | 
         | (oh and you could just pay $3/mo or not use the service if you
         | have no use for classifieds)
        
           | ajsnigrutin wrote:
           | But there's a difference if you're searching for a tree
           | cutting service in the yellow pages, or if you're googling a
           | chainsaw sharpener, and you get a tree cutting service ad.
        
             | ipaddr wrote:
             | Is there? You are searching for keywords and paid
             | information is presented usually in some order that puts
             | paid items near the top and more visible.
        
               | ajsnigrutin wrote:
               | But i'm searching for a sharpener, not a tree cutting
               | service.
               | 
               | When I open youtube and click on the chainsaw sharpening
               | tutorial video, i wasnt to see that video, not 6 ads for
               | something i didn't search for and don't need.
        
           | dismalpedigree wrote:
           | If ads are truly so useful, perhaps they should withhold them
           | unless you pay $3/mo.
           | 
           | Oh right. They are a negative user experience and bring
           | revenue in without providing any value (possibly negative
           | value) to the user.
           | 
           | Nothing groundbreaking here, but lets not pretend this is
           | anything but a money grab.
        
             | [deleted]
        
             | ipaddr wrote:
             | They do as most newspapers are not free at the newsstand.
             | To get those local classified ads you have to pay.
             | 
             | They can be a negative or positive depending on the ad and
             | when/where you see it
             | 
             | Some people love to see new products and ads show those.
        
               | squeaky-clean wrote:
               | There are some free ones but they're also 90% ads :p
               | 
               | Then again I used to subscribe to tech magazines back in
               | the day, and you can think of the articles and reviews as
               | well thought out and curated ads. (At least the good
               | magazines).
        
               | SoftTalker wrote:
               | Yep, back when I was into photography (which was well
               | before the web existed) I would buy photography magazines
               | mainly for the ads. Same with the _Computer Shopper,_ it
               | was almnost entirely ads and people paid for it.
        
       | Animats wrote:
       | Ads from the browser itself? Do not want.
        
       | mberning wrote:
       | I have been enjoying Kagi. Don't mind the $10 per month to
       | support something that caters to me rather than advertisers.
        
         | INeedMoreRam wrote:
         | Did you create a new "bogus"email address when you signed up
         | for their service to hide your identity?
         | 
         | Or were you okay with giving them your real email address?
         | 
         | I feel uncomfortable potentially having my searches linked to
         | my real email and/or name.
        
           | gabeio wrote:
           | I don't but honestly I don't search for things often that I
           | need anonymity, I use kagi more because it seems better than
           | the other search engines at getting the results I care about
           | at the top and not a huge amount of ads or junk posts at the
           | top. They claim to keep the searches as anonymous as
           | possible, and they have been through an audit so hopefully
           | true.
        
           | vile_wretch wrote:
           | Not really an answer to your question but I have my password
           | manager integrated with my email host and can generate a new
           | masked email with one click when creating new accounts. Not
           | sure how it is as far as privacy (Bitwarden can't read my
           | email, only create new masked emails - the option to allow
           | read access is provided however) but as far as being able to
           | disable problematic addresses on a whim without changing my
           | main is pretty great.
        
           | hosteur wrote:
           | Never mind the email address. If you pay them they have your
           | real identity.
           | 
           | This is really what prevents me from using them. Although the
           | search does seem to be superb.
        
       | grammers wrote:
       | I prefer paying for services, e.g. Tutanota, Anonaddy, Bitwarden,
       | Guardian. Why do people take everything on the web for free? Of
       | course, companies need to make money - if not with subs, then
       | with ads. What else should they do?
        
       | ohCh6zos wrote:
       | If you haven't checked out Kagi, it has been a pleasure to use.
        
         | pndy wrote:
         | No way to test it by yourself - you can try the provided
         | examples; it relies on others indexes and mentions in
         | documentation _" You can think of Kagi as a "search client""_.
         | It requires an account in the first place and I can't see a
         | word about pricing.
         | 
         | Pass for me but maybe someone will be interested
        
           | AlexAndScripts wrote:
           | There's a pricing hyperlink on the site.
        
           | bogwog wrote:
           | Why does it matter where the indexes come from? As a user, I
           | only care about the results.
           | 
           | Also, idk if I'm grandfathered in to an old price or
           | anything, but my subscription is $10/mo.
        
         | mind-blight wrote:
         | They seem really cool. But, I was reading the FAQ, and they
         | claim it costs about $1 to process 80 searches. That seems
         | extremely high. I would have expected that the up-front cost of
         | creating and storing indexes is very expensive, but the cost of
         | user searches to be so low that they're nearly negligible.
         | Okay, it sounds like they lose money with each new added user
        
           | gabeio wrote:
           | I believe they are doing some search aggregation from
           | multiple sources and from what they say they do not seem to
           | be caching results much.
        
             | danskeren wrote:
             | API's that charge by usage usually have terms that prevent
             | caching API results. This also applies to Bing:
             | 
             | > You must use results you obtain through the Services only
             | in Internet Search Experiences (as defined in the use and
             | display requirements) and must not cache or copy results.
             | (https://www.microsoft.com/en-us/bing/apis/legal)
             | 
             | It's really unfortunate Microsoft doesn't provide a free
             | API that require users to display ads, or at the very least
             | make their ad network accessible to all.
        
           | supermatt wrote:
           | They are using google custom search and Bing search apis.
           | They cost about ~$5 per 1000 queries - so thats 40c on the
           | dollar already for those 80 queries. Thats just for a single
           | "behind the scenes" query - and they sometimes perform
           | multiple subqueries based on your "lens" configuration which
           | inflates the cost further.
           | 
           | They also have their own infra and team to support.
           | 
           | I wouldnt call myself a search engine poweruser, but based on
           | my usage, they are definitely losing money on those
           | subscriptions.
        
         | chomp wrote:
         | I'll add to this, it's completely replaced my work search, and
         | I haven't fallen back to a google search in months, even for
         | very arcane Linux kernel internals. You can even manually
         | prioritize certain sites, giving you a way to have a hand in
         | building your own search experience.
        
         | bogwog wrote:
         | Kagi is excellent, and it's the only monthly subscription where
         | I actually feel like I'm getting something of value.
         | 
         | Even my Pandora subscription feels like I'm getting ripped off
         | since I really only ever listen to the same songs anyways, and
         | the app is a dumpster fire. Netflix/Disney+/Hulu/etc also suck
         | since they just feel like I'm wasting money due to feuds
         | between companies that having nothing to do with me. I have a
         | Proton Mail subscription, and it's okay, but extremely
         | overpriced for what I'm getting, while a cheaper mail service
         | would potentially get my emails blocked from the big service
         | providers because they think I'm a spammer. There are also apps
         | that are requiring me to pay a monthly sub while offering
         | nothing in return for it just because they can. My workout
         | tracker app for example is exactly the same janky mess it was
         | ~2 years ago, yet I've been paying $4/mo for it!
         | 
         | ..but Kagi? It works great, it works reliably, and it works for
         | _me_.
        
       | james_pm wrote:
       | Or, use DuckDuckGo which allows you to turn off ads without
       | paying.
        
       | Archipelagia wrote:
       | Not the biggest fan of Brave myself, but they seem to actually
       | get extra points in my eyes for adding the paid option. It's not
       | like you can pay $3 to Google to get them to stop surveilling
       | you.
       | 
       | On a bigger note, monetizing search without ads seem to be a
       | pretty tricky business model. Especially if you want to move
       | beyond being a niche product; even an average HN reader would be
       | hard to convince to pay for a regular subscription, so with the
       | general public I can't imaging the hassle.
       | 
       | What are other ways search engines could monetize without taking
       | money either from users or from people that want to show
       | something to them?
        
         | greyface- wrote:
         | Make it a 501(c)(3) non-profit, like the Internet Archive or
         | Wikipedia.
        
           | fsflover wrote:
           | Or at least a Social Purpose Corporation like Purism.
        
         | kevinventullo wrote:
         | If search engines were considered important enough to be a
         | public utility, one could be funded by taxpayer dollars. Now of
         | course, search results can be heavily politicized, but I
         | suppose the same is true of which books a library decides to
         | carry.
        
           | dymk wrote:
           | Search engines are important, but they're funded quite well
           | with ads, so why would anybody go through the effort to make
           | it a public utility?
        
             | autoexec wrote:
             | So that search engines work.
             | 
             | Google search has been crippled by ads. Sometimes people
             | just want nice stuff and a search engine that wasn't
             | designed to mislead
             | (https://www.theverge.com/2015/11/20/9768350/google-ads-
             | searc...) and where the amount of money paid doesn't
             | dictate what is easy to find would be a great asset to
             | everybody. No company has risen to give us a powerful
             | search engine that isn't also a cesspool of marketing
             | bullshit so it would be reasonable for people to seek an
             | option that serves the interests of the public.
        
             | kevinventullo wrote:
             | I suppose if the government felt that ads-supported search
             | engines had such misaligned incentives that it would be net
             | beneficial for society to create one without such
             | incentives, then that might serve as a justification. I
             | don't actually think this is plausible, just making an
             | analogy with say private fire departments.
        
           | yonaguska wrote:
           | Yeah, I just don't trust the govt to not politicize search,
           | or at the very least, to not use search results to
           | manufacture consent or other nefarious intentions.
           | 
           | NPR comes to mind.
           | 
           | With private companies, at least there's some visage of a
           | separation from state influence although we are seeing the
           | lash back now with Twitter.
        
         | [deleted]
        
         | puchatek wrote:
         | I would pay Google 30 just for search+maps of it came without
         | tracking and ads
        
           | INeedMoreRam wrote:
           | My solution is using uBlock Origin without signing in to
           | Google and a VPN.
           | 
           | I'm not concerned about ads because I literally never see
           | them.
           | 
           | And uBlock blocks the tracking.
           | 
           | Do you not use uBlock Origin?
           | https://chrome.google.com/webstore/detail/ublock-
           | origin/cjpa...
        
           | the_third_wave wrote:
           | They'd happily take your money and track and ad-bomb you
           | anyway, the ads will be ingeniously disguised as "valuable
           | information" but they'd be there.
        
         | thewebcount wrote:
         | It's a slippery slope though. We saw this with Google, so it's
         | not like it's a straw man. First it's small, discrete ads to
         | the side. Then it's the first few entries are ads, but are
         | marked as such. Then it's the first page of entries. Then the
         | marking disappears. (Yeah, they put it back eventually after a
         | backlash. I wouldn't expect a company like Brave to do the
         | same, though.)
         | 
         | I just go with a search engine I pay for that doesn't offer any
         | ad-supported stuff (kagi.com). That way, I'm directly
         | supporting the service, and they have zero incentive to start
         | showing me stuff that other people are paying for me to see and
         | which I definitely don't want to see.
        
           | mgreg wrote:
           | It's a very good point that companies will (eventually) look
           | to maximize revenue and thus even companies that start out
           | with grand ideas of being "different" succumb to that
           | pressure.
           | 
           | A strong countervailing force (in some markets) is
           | competition. If Google had more competition (both in terms of
           | a independent search service and access to be the default
           | search option in browsers) they might have to start caring
           | more about the search experience and privacy.
        
       | Pilottwave wrote:
       | lots of criticism for brave in this thread. they are the best
       | privacy browser at the moment based on leakage tests for default
       | settings. they got a working add-blocker by default. they have
       | privacy preserving ads because of local in browser matching, your
       | data never leaves the browser for the ads, the ads come to you!
       | they even pay you for watching the ads, and enable you to support
       | creators.
       | 
       | I feel we finally have a privacy respecting browser normal people
       | and tech enthousiast can use, and it puzzles me how it's painted
       | here. let's stay objective
       | 
       | if you don't like the web3 stuff or the blockchain based rewards
       | don't use it. But the web3 space is booming and brave has been
       | nice way to interact with it.
        
         | SV_BubbleTime wrote:
         | >But the web3 space is booming
         | 
         | Is it?
        
           | Pilottwave wrote:
           | lots of projects, and interest has boomed last year because
           | there has been lots of money sloshing around. but it's very
           | much the wild west. just look for cool tech and not for get
           | rich quick schemes and your bound to find something to your
           | liking!
        
       | rabuse wrote:
       | Everything free, becomes ad-infested. Nothing is free, and it's
       | really annoying seeing company after company make empty promises
       | about privacy and "being different", then switching up when their
       | investors start breathing down their necks. Just be honest from
       | the start.
        
         | p0pcult wrote:
         | At this point, it's not just free things that are becoming
         | infested.
        
           | princevegeta89 wrote:
           | Agreed. Outside software, there's a growing plague as well.
           | 
           | - Buying an $1200+ iPhone that doesn't come with an adapter.
           | 
           | - BMW charging you $10+ bucks per month to turn on seat
           | heaters that came with your already expensive car
           | 
           | - Mercedes 0-60mph acceleration booster "unlock fee" for
           | $1200/year
           | 
           | - Tesla woes with frequent "upgrades" locked behind paywalls.
           | 
           | - The ironic micro-transactions in Mobile games. When summed
           | up, they are only "macro" with millions of bucks coming in
           | every day. This has infested gaming outside Mobile as well.
           | I'm not ever gonna touch console gaming again.
        
           | sph wrote:
           | Yeah, they're so ubiquitous people have gotten used to them.
           | Companies have learned that if you put ads in paid products,
           | people grumble and moan but still keep paying for your
           | product.
           | 
           | The future is ads everywhere, paid or free, doesn't matter.
           | More revenue out of every user with little effort,
           | shareholders love this stuff.
        
             | vorticalbox wrote:
             | I recently installed windows 10 on my Linux box and the
             | amount of ads in the start menu was shocking.
             | 
             | Though I guess it's no different than dvds having ads after
             | you paid for them.
        
         | shishy wrote:
         | I dunno if it's fair to say "just be honest from the start" --
         | they might have genuinely believed it but had to face the
         | reality because they set themselves up poorly with how they
         | raised / their finances / etc.
        
         | siverson914 wrote:
         | Craigslist has done a pretty good job resisting this.
        
           | 0xRepublic wrote:
           | The lack of bs website overhead on craigslist is honestly
           | impressive. RAW HTML BABY!
        
           | btbuildem wrote:
           | Craigslist isn't free -- there are certain categories (like
           | job postings in some areas) that are paid. This subsidizes
           | the entire service.
           | 
           | Craigslist has indeed done very, very well. They've
           | maintained a useful service, ad-free, for decades. Made a ton
           | of money doing it, too.
        
             | titzer wrote:
             | Their secret is they did not try to grow at an insane rate.
             | They have 50 employees and over $650 million in revenue.
             | The revenue per employee is over $13 million.
             | 
             | The reason the giants are giant is because they are driven
             | to become giant by people and investors who want to become
             | billionaires.
        
               | cpeterso wrote:
               | Could Craigslist have been as successful if it launched
               | today, instead of 1996?
        
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