[HN Gopher] Meta to sell Giphy after UK watchdog confirms ruling
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       Meta to sell Giphy after UK watchdog confirms ruling
        
       Author : Tomte
       Score  : 143 points
       Date   : 2022-10-18 12:09 UTC (10 hours ago)
        
 (HTM) web link (www.theguardian.com)
 (TXT) w3m dump (www.theguardian.com)
        
       | petercooper wrote:
       | Regardless of the merits of the case, it's interesting to see
       | that a UK watchdog is able to exert such power over a US
       | corporation. There's more background here:
       | https://taxjustice.net/2022/01/18/the-uk-is-breaking-up-face... -
       | they seem to be giving Brexit the credit for UK regulators able
       | to make independent decisions from the EU's own competition
       | regulators
        
         | gambiting wrote:
         | Which is of course complete nonsense and UK has had a
         | competition regulator that was effective and able to operate
         | independently of EU even before Brexit. Every EU country can
         | set the rules what companies can operate in every member state
         | and how, and obviously UK was always able to do this.
         | 
         | (For a simple example - look at France constantly fining and
         | regulating US tech giants without having to ask Brussels for
         | permission)
        
           | petercooper wrote:
           | Fair enough. I was just going off of what Nick Shaxson, who
           | seems to be quite smart on such matters, said in that post.
           | I'm a remainer myself, so to find any sort of "benefit" in
           | Brexit is very rare indeed.. ;-)
        
           | vanderZwan wrote:
           | Willfully representing how the EU works is a longstanding
           | tradition of UK media. The EU even has a dedicated page for
           | debunking British tabloid media lies.
           | 
           | edit: sadly I can't find it now, newer post-truth issues like
           | Covid-19 seem to drown it out in my search engines
        
             | tremon wrote:
             | here you go: https://wayback.archive-
             | it.org/11980/20200131183933/https://...
             | 
             | The original URL was
             | https://blogs.ec.europa.eu/ECintheUK/euromyths-a-z-index/ .
             | It seems the EC itself pulled this page, and the live page
             | now redirects to the above page which seems to contain
             | blog-style entries for every item, rather than just a list
             | of hyperlinks to all articles.
             | 
             | But the original full list is still available via the
             | wayback machine as well: https://web.archive.org/web/201603
             | 29163353/https://blogs.ec....
             | 
             |  _For three decades, the European Commission London
             | Office's 'Euromyths' initiative tried to shed light on the
             | facts behind stories about the EU in the UK media [..]
             | Those rebuttals are now digitalised and searchable on this
             | archived site, alongside more recent material [..] We hope
             | the site continues to be useful, at least as a historical
             | record of how parts of the British media sometimes
             | presented the EU and how the Commission responded._
        
             | detritus wrote:
             | *misrepresenting :)
             | 
             | But yes, you're otherwise entirely correct. Our country has
             | been lied to for decades in this regard particularly. Well
             | done them, I guess?
        
         | p0pcult wrote:
         | This has been going on since way before the internet--Texas
         | used to have de facto veto power over public school textbooks,
         | because the Texas Board of Education (or whatever it was named)
         | was the single largest buyer of textbooks. If you're a big
         | enough buyer, then you start to claim some amount of monopsony
         | power.
        
       | rrdharan wrote:
       | What's funny is they'll end up selling it to some IAC-type
       | conglomerate with a huge data brokering business, and far poorer
       | security and privacy practices, but which will escape the eye of
       | lazy regulators who will keep looking to target splashy American
       | brand names to score political points.
        
         | groovybits wrote:
         | > far poorer security and privacy practices
         | 
         | Poorer than Meta? Is that even possible?
        
           | baby wrote:
           | I've worked at Meta and I can imagine that other companies
           | have worse security in general yeah. I think people here have
           | a glamorous idea of how companies run security. Most
           | companies don't even have security teams.
        
             | BaseballPhysics wrote:
             | Most companies don't have Meta's dragon's hoard of personal
             | data.
             | 
             | Meta is essentially a surveillance company, with the
             | incredible caveat that they no longer know what data
             | they're collecting.
        
           | rrdharan wrote:
           | This is exactly the problem.
           | 
           | Plenty of folks who've worked at small startups that haven't
           | faced regulatory scrutiny can tell you about how poor the
           | common data handling practices are relative to the major
           | leagues.
           | 
           | e.g. unilateral write access (no multiparty approvals), no
           | TTLs or deletion guarantees, overly broad access, stale /
           | unmaintained ACLs, copies of production data all over the
           | place, supply chain vulnerabilities, lack of mTLS / endpoint
           | security, etc. etc.
           | 
           | The upside (for end users) of big brand names being big
           | targets is they have a lot more to lose than your average
           | startup that no one will remember when it folds and sells its
           | data.
        
           | tfsh wrote:
           | > poorer security. likely so, Meta does have thousands of
           | competent engineers, ensuring their data remains exactly
           | where they want it to be
        
             | youngNed wrote:
             | > Meta does have thousands of competent engineers, ensuring
             | their data remains exactly where they want it to be
             | 
             | do they, aye?
             | https://www.datacenterknowledge.com/security/meta-
             | probe-533-...
        
               | charcircuit wrote:
               | Practically every website is vulnerable to an attacker
               | scraping it. If you give people information it's hard to
               | stop them from saving that information.
        
             | BaseballPhysics wrote:
             | > Meta does have thousands of competent engineers, ensuring
             | their data remains exactly where they want it to be
             | 
             | Meta's own employees testified that it would be impossible
             | to enumerate and locate all the data they're either
             | collecting or synthesizing about their users.
             | 
             | So you'll forgive me if I don't really believe you.
        
       | tjpnz wrote:
       | >"We will continue to evaluate opportunities - including through
       | acquisition - to bring innovation and choice to more people in
       | the UK and around the world."
       | 
       | How do the people writing this shite sleep at night?
        
         | trinovantes wrote:
         | What makes you think it's not written by GPT3?
        
         | Cymrukicks wrote:
         | Quite easily on a very expensive bed they bought with that Meta
         | money.
        
       | colesantiago wrote:
       | This is a huge win against Meta and Facebook, Bravo!
       | 
       | We need to also stop the Figma and Adobe sale as well, we cannot
       | allow this anti-competitive sale to go through.
        
       | jmyeet wrote:
       | This story is just bizarre.
       | 
       | First and foremost, the time for objecting to an acquisition
       | should be before it closes, not after.
       | 
       | Second, forcing a company to "unbundle" like this is really an
       | antritrust action and the bar for that should be pretty high.
       | Objections to acquisitions can be done on potential issues. De-
       | merging a company should pretty much be based on actual not
       | potential violations (IMHO).
       | 
       | Third, all of this is over Giphy. There are alternatives (eg
       | Tenor). This is not a market any company (other than maybe Apple
       | and Google by virtue of owning the platform) can dominate.
       | There's no network effect like there is with WhatsApp or
       | Instagram. This was not a large company. Giphy was miniscule.
       | 
       | Fourth, creating a GIF keyboard and support in your apps is
       | pretty easy. I imagine this is what Meta is going to do instead.
       | So what's been achieved exactly?
       | 
       | Lastl, government power and attention is limited. Please let's
       | use it for something useful. This doesn't affect anyone. This
       | doesn't help anyone. Let's do things that do.
        
         | iam-TJ wrote:
         | The CMA did object [0]; in fact it made an order preventing
         | Meta/Facebook from continuing but the order was ignored.
         | Meta/Facebook was fined as a result [1].
         | 
         | [0] https://www.gov.uk/cma-cases/facebook-inc-giphy-inc-
         | merger-i...
         | 
         | [1] https://www.gov.uk/cma-cases/facebook-inc-giphy-inc-
         | merger-i...
        
       | hunterb123 wrote:
       | Why care what the UK has to say about US matters?
       | 
       | Especially about whether a social media company can own a meme
       | gif repo...
       | 
       | There's got to be much more pressing matters for them right?
        
         | sofixa wrote:
         | > Why care what the UK has to say about US matters?
         | 
         | Because US regulators are too lazy/corrupt/starved to do the
         | job they exist to do. Someone has to reign in oligopolies
         | amassing even more power and dominance, and it obviously isn't
         | going to be the US, so whoever wants to step in, be our
         | collective guest. This time it was the UK, next up is the EU
         | Digital Markets and Digital Services Acts.
         | 
         | And yes, there are much more pressing matters, which others are
         | dealing with. A competition comission doesn't have other duties
         | than to block such obvious abuses.
        
           | hunterb123 wrote:
           | > Because US regulators are too lazy/corrupt/starved to do
           | the job they exist to do.
           | 
           | Personally the fact that the US regulators aren't wasting
           | time monitoring gif repo purchases is a good thing in my
           | book.
           | 
           | > Someone has to reign in oligopolies amassing even more
           | power and dominance
           | 
           | Quite a hyperbole for a gif repo purchase. Can FB purchase
           | Tenor then? Who could purchase Giphy, any other social media
           | giant?
           | 
           | This is all virtue signaling because they know _certain_
           | people will eat it up.
        
             | sofixa wrote:
             | > Personally the fact that the US regulators aren't wasting
             | time monitoring gif repo purchases is a good thing in my
             | book.
             | 
             | Good thing they're spending that time productively... Not
             | blocking any egregious merger/acquisition from the past
             | decade?
             | 
             | > Quite a hyperbole for a gif repo purchase. Can FB
             | purchase Tenor then? Who could purchase Giphy, any other
             | social media giant?
             | 
             | Facebook, or any other social media giant, shouldn't be
             | allowed to expand in distributors to their competitors.
             | Giphy is used by everyone, Facebook tracking Telegram users
             | isn't something anyone needs. Anyone can purchase Giphy as
             | long as it doesn't give them an unfair advantage, so nobody
             | in the chat market.
             | 
             | > This is all virtue signaling because they know certain
             | people will eat it up.
             | 
             | Who are those certain people?
        
         | tjpnz wrote:
         | >Why care what the UK has to say about US matters?
         | 
         | Because the UK could ban Meta from operating there if it didn't
         | comply.
        
           | hunterb123 wrote:
           | FB should call their bluff and tell them to spin up a version
           | of China's great firewall and try to block people then.
           | 
           | I guess UK does already have a firewall with it's nanny-state
           | porn filters though.
           | 
           | I can see it now, "All of UK blocked FB today because of meme
           | gif service purchase" Great headline, wonderful use of
           | regulation /s
           | 
           | Meanwhile you have actual problems going on and a crashing
           | economy, but at least we prevented a meme service from being
           | bought!
        
             | benwad wrote:
             | The UK doesn't need to block Facebook, they can just ban
             | advertisers from buying any ad space on there. FB could
             | still provide a service in the UK but it wouldn't make them
             | any money.
        
               | robertlagrant wrote:
               | > they can just ban advertisers from buying any ad space
               | on there
               | 
               | So for example, Apple US couldn't buy ads on Facebook,
               | because it shows ads to UK users? How do you envisage
               | this working?
        
               | tjpnz wrote:
               | The idea would be to prevent UK residents from purchasing
               | ads or other products and services from Meta. There are
               | various ways of enforcing that.
        
               | robertlagrant wrote:
               | > FB could still provide a service in the UK but it
               | wouldn't make them any money.
               | 
               | I was replying to this. If they can still show non-UK ads
               | to UK residents then they can still make money.
        
             | [deleted]
        
             | dom96 wrote:
             | Meta also has offices and thousands of employees in the UK.
             | Presumably the UK government could ban them from operating
             | in the UK completely which would be a pretty big hit to
             | those employees and all the teams that are based there.
        
               | hunterb123 wrote:
               | The question is if the UK wants to really destroy
               | thousands of jobs over a gif service acquisition,
               | especially in this economy.
               | 
               | I would hope they wouldn't do that to their own people.
               | You're not really hurting FB, you're hurting your own
               | citizens.
               | 
               | Is that really the best use of regulation, political
               | power, etc?
               | 
               | Can FB buy Tenor then? Is any gif service off limits?
               | 
               | Who can buy Giphy? Any other social media?
        
               | handelaar wrote:
               | Someone's clearly not familiar with the UK government's
               | approach to jobs and the economy
        
               | bpye wrote:
               | Boris "Fuck Business" Johnson was only recently PM - http
               | s://www.ft.com/content/8075e68c-7857-11e8-8e67-1e1a0846c.
               | ..
        
       | somehnacct3757 wrote:
       | It's funny that digital billboard space is the main reason they
       | cite.
       | 
       | To me the much bigger threat was that Giphy had integrations into
       | many other chat and messaging apps which Facebook also competes
       | with. Buying Giphy gave them new insight into competitor usage.
       | Facebook could see which chat apps you were using and who you
       | were talking to on them. All they had to do was fingerprint the
       | gifs you sent to your friends
        
         | i_have_an_idea wrote:
         | you know they can already buy that data from ad networks,
         | right?
        
           | simiones wrote:
           | What do ad networks have to do with the messengers I use? Few
           | if any messenger apps actually sell ad space inside the app.
        
           | joshmanders wrote:
           | You know they're an ad network and that data is like gold to
           | sell to their buyers, right?
        
           | weird-eye-issue wrote:
           | Source?
        
       | aaronharnly wrote:
       | > The regulator said Meta would be able to increase its "already
       | significant market power" by cutting off the supply of gifs to
       | rivals, or demand more user data from them in order to keep using
       | Giphy.
       | 
       | I'm imagining a future in which Meta cuts off the winter supply
       | of GIFs to the European Union, setting the populace into a
       | restive period of incoherent communication.
       | 
       | Perhaps the EU, UK, and US should establish strategic
       | (inter)national GIF reserves?
        
         | bombcar wrote:
         | This is all the EUs fault. They were warned multiple times that
         | they need to get home grown GIF supplies, instead of importing
         | all their GIFs from the US or Russia.
         | 
         | And now that the pipeline for dashcam videos is gone, what do
         | they have? Nothing but a few PNGs that they sadly try to
         | animate in a poor imitation of a GIF.
         | 
         | (sarcasm gif goes here)
        
           | aliqot wrote:
           | > that they need to get home grown GIF supplies, instead of
           | importing all their GIFs from the US
           | 
           | As an Amish idk how to feel about this.
        
             | notadev wrote:
             | Did you mail this comment to HN for it to be posted?
        
               | aliqot wrote:
               | I get that a lot.
               | https://news.ycombinator.com/item?id=33039793
        
               | smegsicle wrote:
               | its like the english don't even want to understand
        
               | aliqot wrote:
               | > the english don't even want to understand
               | 
               | I've never found this to be the case, people are
               | generally curious and courteous.
        
           | JKCalhoun wrote:
           | Excuse me, I feel compelled to point out that it's _FIG_ in
           | France.
        
             | saghm wrote:
             | Reminds me of UTC[1]. Maybe the compromise is to call it
             | "IGF"?
             | 
             | [1]: https://en.wikipedia.org/wiki/Coordinated_Universal_Ti
             | me#Ety...
        
             | filiphorvat wrote:
             | Theux UE teuc oueur FIGues!!!
        
             | runlevel1 wrote:
             | Funny enough, in French its full name is "Le Graphics
             | Interchange Format"[^1]
             | 
             | [1]:
             | https://fr.wikipedia.org/wiki/Graphics_Interchange_Format
        
         | [deleted]
        
         | ch4s3 wrote:
         | The phrase "cutting off the supply of gifs to rivals" may be
         | one of the dumbest things I've ever read in my life. I honestly
         | can't believe someone wrote that in a legal opinion.
         | 
         | To me this smacks of our leaders, broadly, in the West being
         | too old and too far removed from how people operate and live in
         | the world today. This is like Lindsey Graham, who was once on
         | the senate technology committee, admitting that he had never
         | sent an email in 2015. Truly mind boggling.
        
           | Karunamon wrote:
           | This kind of barely surface level understanding by clueless
           | bureaucrats (remember "a series of tubes"?) is generally what
           | you sign up for when you ask for regulation in technology. It
           | is the reason I am usually skeptical of such calls for
           | legislation, because the end result could be worse than what
           | we started with.
        
             | ch4s3 wrote:
             | I'm inclined to agree. This reminds me of the anti-piracy
             | legislation.
        
           | dimmke wrote:
           | I laughed so hard when I read this. This is legitimately
           | funnier than most things that are trying to be funny like
           | sketches/standup.
        
           | saurik wrote:
           | I am under the impression that this is kind of true, though,
           | in that you might think of Giphy as a massive pile of user
           | content under dubious or illegitimate licensing, but it
           | actually (ridiculously) is a repository of exclusively-
           | licensed content that is contributed by such groups as motion
           | picture companies (and which is then also what kind of led to
           | the downfall of the concept, as the existence of Giphy and
           | its narrow catalog of official gifs OK'd by marketing and
           | legal departments started to feel stale).
        
             | ch4s3 wrote:
             | Gifs in the vein of gify seem like a fad that has already
             | crested, and I'm of the opinion that regulating internet
             | fads is an overreach.
        
           | lovich wrote:
           | It's a library of content for a feature that's considered
           | table stakes for modern chat clients. If it wasn't worth
           | anything why would Facebook have paid so much for it?
        
             | squeaky-clean wrote:
             | Facebook doesn't own any of the gifs in giphy. So "cutting
             | off the supply" doesn't really make sense. Lots of them
             | could probably be considered copyright infringement if a
             | company wanted to be litigious enough. I'm pretty sure they
             | don't have a license for all the thousands of subtitled
             | Star Wars clips you can find on there, for example.
        
               | lovich wrote:
               | Cutting off the easy to use single place for content can
               | have the same affect on usage rates as actually legally
               | limiting access. Most people on this forum work in an
               | industry where it's common knowledge that even an extra
               | second of initial load time will drastically increase
               | your bounce rate. The frictionless experience you get
               | with giphy is part of the content curation that is the
               | moat for them
        
             | ch4s3 wrote:
             | > considered table stakes for modern chat clients
             | 
             | I'm not so sure about that. I rarely see anyone using them
             | anymore and have read reports that usage is declining. Even
             | if it is table stakes, nothing stops you from rendering
             | gifs without gify integration.
        
               | lovich wrote:
               | Nothing stops you from starting a new service for any
               | sort of content library. The moat is in the content
               | creation/curation, and in this case that content is
               | centered around gifs.
               | 
               | If you want to get really reductive we could point
               | towards any sort of content based business on the
               | internet as merely moving files over http/https but I
               | don't think anyone would find it reasonable to compare
               | Netflix and Kindle's book library as competing in the
               | same market
        
               | squeaky-clean wrote:
               | > Nothing stops you from starting a new service for any
               | sort of content library.
               | 
               | Content licensing does. Try creating an alternative
               | streaming platform that has the entire Netflix library
               | and see how quickly you get shut down.
               | 
               | Facebook can't sue you if you create a rival gif service.
               | None of the value is in their "content". All the value is
               | in the search and ui
        
               | ch4s3 wrote:
               | > All the value is in the search and ui
               | 
               | I'm pretty sure that value is approximately $0.
        
               | ch4s3 wrote:
               | Why would you even want to for gifs? The value seems
               | super low compared to the effort. What value did gify
               | even provide facebook? The data is probably next to
               | worthless. Gifs in text chat seem like a fading fad, and
               | are probably a bad user experience. The whole thing seems
               | like a huge boondoggle, and the idea that it gives
               | facebook any leverage anywhere is laughable.
        
               | lovich wrote:
               | I'm going to point towards Facebook spending 600 million
               | to buy giphy and the regulators deciding this gave too
               | much monopoly power to the point of requiring Meta to
               | sell the business, as self evident proof that it's
               | valuable.
               | 
               | I get that you, personally, don't value it but large
               | organizations apparently do
        
           | LocalH wrote:
           | > The phrase "cutting off the supply of gifs to rivals" may
           | be one of the dumbest things I've ever read in my life. I
           | honestly can't believe someone wrote that in a legal opinion.
           | 
           | I would very much doubt that was the actual wording, that's
           | most likely a paraphrasing by the author of this article. The
           | final report is not released yet, but according to the
           | summary pdf linked from https://www.gov.uk/cma-
           | cases/facebook-inc-giphy-inc-merger-i... the phrasing is
           | likely to be closer to "On this basis, we consider that
           | Facebook would also have an incentive to foreclose its rivals
           | from access to GIPHY."
        
             | ch4s3 wrote:
             | > On this basis, we consider that Facebook would also have
             | an incentive to foreclose its rivals from access to GIPHY.
             | 
             | That seems like a slightly more intelligent wording of the
             | same bad argument to me. There's no real limit on the
             | supply of gifs on the internet, and they aren't really in
             | particularly high demand. In fact they're already falling
             | out of fashion with younger users. You'll be hard pressed
             | to find many people under 25 using them at all.
        
               | viridian wrote:
               | Can confirm, reacting with gifs is 100% a boomer thing.
               | And when I say boomer I mean anyone born before 1995.
        
               | notahacker wrote:
               | There's no real limit to the supply of gifs on the
               | internet, and yet Meta spent $600m on a website hosting
               | third party gifs that made almost zero revenue. I don't
               | think they were going to get very far with arguments that
               | nobody cares about gifs...
               | 
               | One the other hand, the owner of Giphy absolutely does
               | get to limit which websites get to continue displaying
               | the gifs that several years' of their user-generated
               | content backlinked to Giphy.com
               | 
               | Not surprising that some bodies think the party making
               | that decision shouldn't be Meta.
        
               | ch4s3 wrote:
               | > One the other hand, the owner of Giphy absolutely does
               | get to limit which websites get to continue displaying
               | the gifs that several years' of their user-generated
               | content backlinked to Giphy.com
               | 
               | I guess my question would be so what? You can cache them
               | on your own system, if you wanted. However, I doubt
               | historical shit posts and reaction gifs have any real
               | value to anyone. Frankly it seems laughable that Facebook
               | paid $660m for Gify in the first place.
        
               | Apocryphon wrote:
               | > Frankly it seems laughable that Facebook paid $660m for
               | Gify in the first place.
               | 
               | It's another vector for collecting user analytics.
        
               | ch4s3 wrote:
               | I question the value there. Who cares that someone likes
               | Seinfeld clips with George? Is that worth anything at
               | all? You can get basically that data from Experian anyway
               | without all of the hassle.
        
               | Apocryphon wrote:
               | Maybe someone should have told Meta that when they bought
               | Giphy!
        
               | duckmysick wrote:
               | > You'll be hard pressed to find many people under 25
               | using them at all.
               | 
               | What do they use instead?
        
               | ch4s3 wrote:
               | From what I've seen, text. I've heard a lot of younger
               | folks call gifs "cringe". It seems like a dead trend,
               | even millennials I know have mostly stopped using them.
        
               | duckmysick wrote:
               | It seems like we've come full circle then.
               | 
               | Maybe we can expect text emoticons (the ones with a
               | hyphen for a nose) making a comeback soon.
        
               | viridian wrote:
               | They never went away, they just started being used
               | ironically, but yeah, I do think we've already entered a
               | post-ironic phase of text emotes
               | 
               | :-)
        
         | dingaling wrote:
         | Surely this is a market issue. Give it sufficient time and
         | someone will work out how to wrap a derivative around GIFs.
        
           | celim307 wrote:
           | Nfts?
        
           | fknorangesite wrote:
           | I'm gonna orchestrate a gif pump and dump via /r/memeeconomy.
           | I bet I could make almost $256.
        
             | 2Gkashmiri wrote:
             | give me my $69 please
        
           | Bayart wrote:
           | Would transcoding GIFs to VP9 and repackaging them into WEBMs
           | be enough to eschew sanctions ?
        
             | blululu wrote:
             | No, Giphy, GifyCat, Tenor and pretty much every other gif
             | distribution service has already done something like this
             | from the get go. The GIF is just not well suited for large
             | scale distribution when html supports <video> elements that
             | support non-garbage file formats. I would assume the
             | current ruling is meant to cover 'gifs' as a broad term for
             | looping short form video.
        
               | spookie wrote:
               | GIF ain't garbage. It's still king for certain types of
               | images, a format from the 80's.
        
         | rswail wrote:
         | When the NAFO have defeated the orcs in the current conflict,
         | they will need a new enemy.
        
       | whywhywhywhy wrote:
       | Still sad Electric Objects ended up selling to Giphy
        
       | nickdothutton wrote:
       | We must not allow a GIF gap to develop.
        
         | brippalcharrid wrote:
         | The best time to develop a Strategic GIF Stockpile would have
         | been 20 years ago; the second best time is now. Horrors would
         | await if our geopolitical adversaries gained the upper hand and
         | had the ability to restrict our access to memetic weaponry
         | during a time of crisis.
        
       | beauHD wrote:
       | It's amazing how something as harmless as a .GIF gets weaponized
       | by big tech and abused for things like 'sentiment analysis' and
       | profiling of users. This is why we can't have nice things :(
        
       | smcleod wrote:
       | Glad to see this. Now split up the whole company.
        
         | rvz wrote:
         | Exactly. Also we need to do the same for Google, Apple, Amazon
         | and Microsoft too.
        
         | pipeline_peak wrote:
         | Split up what, a declining social network for boomers?
         | 
         | You all love to point the finger at Facebook in this 90s evil
         | Microsoft fashion. Well TikTok is erecting behind your back and
         | they're no stranger to data selling and Chinesr govt
         | affiliation.
        
           | simiones wrote:
           | At the very least, FB, WhatsApp and Instagram should be
           | separate companies. And WA is the world's most popular chat
           | app by far, so this is not some unimportant bit player.
        
             | pipeline_peak wrote:
             | >this is not some unimportant bit player
             | 
             | Sure, but what about Google and Amazon, you don't think
             | they're bigger threats that UK's limited resources should
             | be focused on first?
        
               | coldpie wrote:
               | Sure, break them up, too. That would be great. The
               | article under discussion is about Facebook.
        
               | pipeline_peak wrote:
               | And my response to the article is that there are way
               | bigger fish to fry than splitting up a dying social media
               | conglomerate. Google and Amazon are far more powerful and
               | dominant than Meta and you know it.
               | 
               | Sent from my Android phone through Chrome. BRB, I just
               | got a package and I need to check my AWS config.
        
               | coldpie wrote:
               | You sound kinda crazy, friend. It is possible for several
               | things to matter at the same time. This article is about
               | Facebook, so we're discussing Facebook.
        
               | pipeline_peak wrote:
        
               | pipeline_peak wrote:
               | It's possible for several things to happen, but there's a
               | limited amount of resources that can be applied at a
               | time. I don't think Facebook is the bigger picture.
               | 
               | >This article is about Facebook, so we're discussing
               | Facebook
               | 
               | My subject, which was formed in my thread, is a response
               | to the original post.
               | 
               | >You sound kinda crazy, friend
               | 
               | Now you're just being emotionally immature.
        
               | Apocryphon wrote:
               | The dying social media conglomerate can be warmup before
               | going after more powerful companies. Like a vaccine to
               | stimulate the antitrust immune system, if you will.
        
               | pipeline_peak wrote:
               | Any experience gained cab also be said for the opponent.
               | Facebook and Amazon are completely different entities.
        
           | parkingrift wrote:
           | Facebook, Instagram, WhatsApp, and Oculus. Force them to
           | divest these companies, and then these companies can compete
           | with each other in the open market.
           | 
           | >Split up what, a declining social network for boomers?
           | 
           | Yes, definitely yes. Competition is good, yes?
        
           | webmobdev wrote:
           | Credit where credit is due, Meta / FB identified early on
           | that people are moving on to mobile and acquired WhatsApp and
           | Instagram at the right time (WhatsApp and Instagram are
           | extremely popular with the young).
        
             | sofixa wrote:
             | > WhatsApp and Instagram are extremely popular with the
             | young
             | 
             |  _were_. Then came Snapchat and later TikTok. Instagram is
             | declining in users, meanwhile WhatsApp is a cross-
             | generational norm in some countries for whatever reason (it
             | has atrocious UX).
        
               | pipeline_peak wrote:
               | People don't use TikTok to communicate with each other,
               | Snapchat seems pretty stagnant.
        
         | ulfw wrote:
         | So you wanna split up Google for owning Tenor too?
         | 
         | https://www.cnbc.com/2018/03/27/google-acquires-gif-keyboard...
        
           | drannex wrote:
           | I know you weren't expecting an answer: But yes, split them
           | up too.
        
           | parkingrift wrote:
           | >So you wanna split up Google
           | 
           | Unequivocally, yes.
           | 
           | >for owning Tenor too?
           | 
           | No, not specifically for that.
        
           | smcleod wrote:
           | Yes?
        
           | coldpie wrote:
           | I don't think anyone asking for Facebook to be split up would
           | be sad to see Google split up, too. But the article under
           | discussion is about Facebook.
        
           | anycans wrote:
           | I cant imagine having any issue with google being split up.
        
           | joshmanders wrote:
           | uhhhh yes?
        
       | LatteLazy wrote:
       | Given the enormous issues the Uk has with (lack of) competition,
       | as a Brit I find this peak British politics.
        
       | maxdo wrote:
       | Non sure why everyone is so happy to kill the remaining of big
       | employer, in the crisis year. Facebook as social media kind is
       | dying regardless of this giphy decision.
        
         | pipeline_peak wrote:
         | It feels like a scare tactic. They're picking on the ever
         | decrepit Facebook to warn the others they aren't untouchable.
        
       | tehwebguy wrote:
       | This is the funniest thing ever to me. Everyone who thinks about
       | this for more than a moment realizes Giphy has never had _any
       | value_ at all. They might as well be licensing different types of
       | burps.
        
         | causi wrote:
         | Giphy's primary functionality is pissing off people trying to
         | use Google Image Search to find an actual .gif file only to
         | find nothing but silent videos pretending to be gifs.
        
           | Aissen wrote:
           | > nothing but silent videos pretending to be gifs.
           | 
           | Actually a good use of tech, does google image search allow
           | searching silent videos ?
        
         | somehnacct3757 wrote:
         | If you think about it for more than 2 moments you will see that
         | owning Giphy allows Facebook to see which chat apps you're
         | using (via the api key for the app's Giphy integration) and who
         | you're talking to on them (by attaching an id to each gif
         | similar to how tracking pixels work in email.) Most chat
         | clients automatically load images, triggering the tracker.
         | 
         | This gives Facebook unprecedented visibility into the user
         | counts, usage patterns, and social graph of any chat app with a
         | Giphy integration. These apps compete with Facebook's own chat
         | apps.
        
           | jeffwask wrote:
           | But it's just gifs, lol roflface. The shortsightedness of
           | everyone on this thread who are all just too happy to hand
           | everything to monopolies.
        
           | camdat wrote:
           | Could you provide an example of a competitor app that
           | integrates Giphy? It feels like a lot of people _think_ this
           | is the explanation, but the chat apps I use defer gifs to the
           | keyboard.
        
             | somehnacct3757 wrote:
             | Discord has /giphy and Slack does as well, although Slack's
             | is via addon. Slack considers this addon an Essential App
             | which gives it top billing on their marketplace.
        
             | joshmanders wrote:
             | Apple's Messages utilizes Giphy in their images search. I
             | constantly see "Via Giphy from #images" tagged under gifs
             | my gf sends me.
        
             | BaseballPhysics wrote:
             | Signal, for one.
        
       | skizm wrote:
       | Is it also illegal if giphy goes back to being an independent
       | private company, but then Meta leases their IP for like 9999
       | years or something? Or are there similar (the same?) laws that
       | prevent an arrangement like that?
        
       | shubhamjain wrote:
       | At first I thought Giphy might have been a UK company, but no.
       | It's an American company founded in New York. Ignoring the merits
       | of the judgement--ridiculous as they are--does no one sense
       | terrible outreach in issuing a ruling on a merger about two
       | companies which are in no way related to the country issuing it?
       | 
       | This has terrible repercussions for the American tech economy.
       | Every big tech company would think twice before acquiring another
       | company. What if years from now, EU rules that Adobe's
       | acquisition of Figma was illegal and it should unwind it?
       | Perhaps, this is one reason why Microsoft is choosing to home-
       | grow clones of Notion[1] and Canva[2], instead of acquiring them.
       | Maybe that's the path big tech would be forced to take from now
       | on.
       | 
       | [1]: https://medium.com/geekculture/microsoft-loop-clones-
       | notion-...
       | 
       | [2]: https://www.zdnet.com/article/microsoft-announces-canva-
       | comp...
        
         | rswail wrote:
         | You do realize that the US applies that the same sort of
         | regulatory business processes for overseas companies that wish
         | to operate in the US.
         | 
         | In fact, the US "reach" into overseas trading including banking
         | and other business processes is much more intrusive than any EU
         | or non-US business regulation of US companies.
        
           | mostertoaster wrote:
           | Exactly. People seem to be forgetting this most of all in
           | this thread.
           | 
           | Though I can't recall any specific times where the US blocked
           | the acquisition/merger between two European countries.
        
             | mostertoaster wrote:
             | Whoops. I mean European companies. (Reading it now the us
             | most definitely meddles with whole countries)
        
         | mellosouls wrote:
         | _does no one sense terrible outreach in issuing a ruling on a
         | merger about two companies which are in no way related to the
         | country issuing it_
         | 
         | Its been a long time since the country of origin of an internet
         | service like these mattered _practically_ to the end-user, so
         | no, no over-reach in that regard at all.
        
         | tootie wrote:
         | I wonder if Meta just isn't interested in fighting any more
         | because Giphy isn't that valuable to them. Gif mania has ebbed.
         | The court ruling is giving them a pretense to cut their losses
         | and save face.
        
         | christophilus wrote:
         | > Every big tech company would think twice before acquiring
         | another company.
         | 
         | I agree with your sentiment, but this seems like a good
         | outcome.
        
         | coldpie wrote:
         | > Every big tech company would think twice before acquiring
         | another company .
         | 
         | Great! As an American, I'm thrilled there are governments in
         | the world that still place people & competition at a higher
         | priority than Mark's wallet. My government has completely given
         | up on the idea of anti-trust enforcement.
        
           | imnotreallynew wrote:
           | It's a gif maker..fretting about anti-trust in this case
           | seems a little bizarre to me.
        
           | influx wrote:
           | Meta is getting creamed by TikTok and the market in general
           | without the need for regulation by European bureaucrats that
           | you haven't elected democratically.
           | 
           | They could just as easy create regulations which are
           | impossible for startups to follow that actually cement big
           | tech into power unintentionally
           | 
           | If you want more enforcement, vote in government in your own
           | country. At least we might be able to fix that later.
        
             | arrosenberg wrote:
             | I feel so much better that China's state sponsored social
             | media platform is what constitutes "competition". Clearly
             | no regulation needed here.
        
               | influx wrote:
               | Weird they aren't getting regulated....
        
               | [deleted]
        
               | [deleted]
        
           | profstasiak wrote:
           | 195 countries in the world. I want to become president of one
           | just to force FB to acquire Giphy again
        
         | beckingz wrote:
         | So the repercussions are more competition and less large
         | companies buying smaller companies and running them into the
         | ground?
        
           | _aavaa_ wrote:
           | No, the repercussion is that a country other than America is
           | deciding whether or not one American company is allowed to
           | buy another American company.
           | 
           | Then replace America which the country name of your choosing.
        
             | lopis wrote:
             | These companies operate int he UK and in the EU. Naturally,
             | they must follow local laws and abide to local rulings,
             | otherwise they are not allowed to operate. This is nothing
             | new. GDPR is mandatory to all American companies that want
             | to operate in the EU as well. What's the confusion?
        
               | _aavaa_ wrote:
               | GDPR applies to the actions that companies can take _in_
               | the EU and how they must interact _with_ EU citizens. It
               | does not apply to non-EU citizens.
               | 
               | This is the UK making decision of how Meta must act with
               | respect to non-UK citizens and in areas other than the
               | UK.
        
             | nextaccountic wrote:
             | Did you know that American sanctions are applied even to
             | non-American companies doing business with non-American
             | companies?
        
         | davidgerard wrote:
         | Because they operate in the UK. If they want to keep operating
         | in the UK, they get to obey UK laws.
         | 
         | It's really pretty easy to understand.
         | 
         | There is no way in which this is "terrible outreach", it's
         | literally "you want to operate in our market? obey our rules."
        
         | mathstuf wrote:
         | If Meta wants to not be subject to UK or EU rules, they could
         | certainly stop doing business there...
         | 
         | Personally, I'm really tired of seeing good products get
         | subsumed into these faceless conglomerates, watered down, then
         | finally borg'd into some tiny feature in the corner of the main
         | app. Plenty of good ideas get tossed in the bin by these
         | companies because they don't make 7-figure revenues out of the
         | gate instead of being allowed to make something that makes
         | self-sustaining revenue as its own business.
         | 
         | If businesses are looking for a buyout, I'd appreciate some up-
         | front notice that I'll have to look for another solution once
         | their dream is attained instead of being slapped in the face
         | with a "hey, we got bought, but we're sticking around!" to "uh,
         | we lied, it's going away; you have a week to save any data,
         | hope you're not on vacation" a few months later.
        
           | joshmanders wrote:
           | > If businesses are looking for a buyout, I'd appreciate some
           | up-front notice that I'll have to look for another solution
           | once their dream is attained instead of being slapped in the
           | face with a "hey, we got bought, but we're sticking around!"
           | to "uh, we lied, it's going away; you have a week to save any
           | data, hope you're not on vacation" a few months later.
           | 
           | Your upfront notice is not paying for the service.
           | 
           | If you use it for free, the chances of buyout are high and
           | you'll get this issue. Companies that don't need the buyout
           | don't ever have this issue.
        
             | mathstuf wrote:
             | Sure. If they want the free tier to be a taste, then build
             | it that way (see `sr.ht` for a service I believe to be
             | doing this well though I don't use it personally). If it is
             | sold as a loss-leader to capture "growth", that just sounds
             | like bad business planning to me.
             | 
             | FWIW, I pay for the services I highly value (news sites,
             | media, email, etc.), but other times there's just a gap of
             | "free and mostly suitable" to "expensive and overkill"
             | that's too hard to justify knowing that my contributions
             | aren't going to prevent the first bucket from overloading
             | the boat at some point and leaving "everyone" out to sea in
             | the process.
             | 
             | I'd much rather see "sorry, we can't maintain the status
             | quo into the future; we'll grandfather the early believers
             | in at their current level (or some X% over their current
             | usage up to whatever cap existed) and the free tier now has
             | Y% fewer features so that we can continue to maintain what
             | we do into the future" instead of "we sold out to Meta"
             | leaving even paying customers holding the sadness that
             | entails.
        
         | theGnuMe wrote:
         | Should Meta refuse I imagine the UK would ban them from doing
         | business in the UK.
        
         | beardyw wrote:
         | I think by "big company" you probably mean those who do
         | business in other countries. Doing business in other countries
         | requires you to be subject to the decisions of they make if you
         | want to do business there. I think if neither was doing
         | business in the UK (I can only dream) there would be no case to
         | answer.
        
         | rchaud wrote:
         | I take it you've read the judgement in full and are familiar
         | enough with EU competition laws to dismiss the evidentiary
         | basis of the court's findings /s
         | 
         | This has no more repercussions for "American tech" than any
         | other US company that has a business and tax presence in the
         | EU. The EU has previously ordered Microsoft to sell Windows
         | without Windows Media Player in EU markets. Yet Facebook still
         | saw fit to open an office there.
        
           | robertlagrant wrote:
           | > The EU has previously ordered Microsoft to sell Windows
           | without Windows Media Player in EU markets. Yet Facebook
           | still saw fit to open an office there.
           | 
           | There's a difference between a build tweak for another
           | market, and a non-US country reaching into the US and
           | blocking an acquisition of one US company by another.
        
             | ajvs wrote:
             | The UK doesn't want companies with excessive monopoly power
             | operating in their country. What's difficult to understand
             | about that?
        
             | davidgerard wrote:
             | then they are free not to operate in the UK.
             | 
             | You seem surprised that UK law holds in the UK.
        
               | robertlagrant wrote:
               | > You seem surprised that UK law holds in the UK.
               | 
               | Then you've misunderstood.
        
               | joshmanders wrote:
               | I think the only one misunderstanding here is you.
               | 
               | Meta is operating in the UK. Just because it is an
               | American company, they have a presence in the UK. The UK
               | government is demanding they sell Giphy, they don't
               | _HAVE_ to follow that demand, but they'll most likely be
               | banned from operating in the UK, which to them is more
               | valuable than keeping Giphy.
               | 
               | This is no different than a UK based company operating in
               | the US and having the US tell them to sell a product they
               | acquired similarly.
               | 
               | As a matter of fact, the US does this stuff all the time.
        
               | robertlagrant wrote:
               | > I think the only one misunderstanding here is you.
               | 
               | You and I are talking. There's no "only one" as though
               | there's a crowd of people present. Try and imagine you're
               | not at the head of a baying mob.
               | 
               | I said that forcing a separate product to be sold in a
               | territory by the rulers of that territory is very
               | different to the rulers of a territory forcing the
               | undoing of a merger in a totally different territory.
               | 
               | If you disagree, and think they're the same, then say
               | why. If you don't disagree, then say that. Either way,
               | please stop making points that I'm not even necessarily
               | disagreeing with, but aren't relevant to what I'm saying?
        
               | joshmanders wrote:
               | Do you just like reading your own words, because that's a
               | lot of words for yourself to keep saying "no that's not
               | what I'm talking about" yet everyone who has come in has
               | been on the same page, except you.
        
           | robin_reala wrote:
           | Unfortunately, for recent historical reasons this is nothing
           | to do with the EU.
        
       | Aissen wrote:
       | It seems CMA is also on track to block Microsoft's acquisition of
       | Activision, which would wreak havoc into Xbox's plans.
        
         | sofixa wrote:
         | Good. Further concentrations of markets subject to vertical
         | integrations shouldn't be allowed. It's never in the consumer
         | or market's interest to have a vertically integrated behemoth
         | developing content exclusive for their platform (be it Disney
         | or Microsoft).
        
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