[HN Gopher] Show HN: GhostLabel - Start your own coffee product ...
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Show HN: GhostLabel - Start your own coffee product line
Author : mcasey_gl
Score : 26 points
Date : 2022-10-10 17:56 UTC (5 hours ago)
(HTM) web link (www.ghostlabel.io)
(TXT) w3m dump (www.ghostlabel.io)
| OrangeMonkey wrote:
| What is up with the 'custom coffee brands' that seem to be pushed
| nonstop the last 6 months?
|
| It seems like every youtuber that I watch now has their own
| coffee brand that they ask you to buy. Heck - a vtuber rabbit was
| pushing their coffee brand too. Did I just miss the memo?
| superfrank wrote:
| Super easy to white label on demand and hard for most people to
| measure actual quality, would be my guess.
|
| I assume there's some company out there that is basically drop
| shipping coffee and it's all coming from the same place with
| different branding. It probably costs the youtubers almost
| nothing to set up and the drop shipping company does everything
| and then forwards some percentage of the sale to the youtuber
| so it just runs on auto pilot. It's easy money if you already
| have an established brand.
| status200 wrote:
| This is a bit of conjecture on my part, but I see many
| "entrepreneurs" who go on vacation or otherwise encounter the
| large margin from exploitable cheap labor on cloud forest crops
| like coffee and chocolate (palm oil and others as well), and
| cannot resist setting up a co-packing operation and using their
| network to shoehorn it into grocery stores or shill it to their
| followers. It is a relatively easy "wealth expansion" play if
| you are decent at marketing or already have an audience.
|
| There is a large spectrum from slave-owning cacao operations to
| fair trade and regenerative operations, but for sure the margin
| is a part of the draw.
| jabroni_salad wrote:
| It's easy print-on-demand merchandise (you dont have to worry
| about warehousing or any other logistic factor) and is more
| interesting than the usual POD goods like tshirts and acrylic
| pins.
| T3RMINATED wrote:
| sigmonsays wrote:
| any example products we can see ?
|
| Seems like some service like this just helps flood the market
| with crap products set at high prices.
| mcasey_gl wrote:
| There are some photos of unlabeled products when you select a
| specific product to design, however you will need to provide
| your own label design to the manufacturer (although some can
| help with this as well).
|
| Our service should actually lower the costs of food products
| you see in the market, as we have transparent pricing and the
| ability to quickly evaluate different manufacturers in terms of
| quality, price, location, and experience.
| DaveFr wrote:
| Is it good coffee? That seems important.
| mcasey_gl wrote:
| You can get whatever coffee quality you want.
| doctorhandshake wrote:
| Poorly-kept secret about consumer packaged goods: you can launch
| your own brand of just about anything tomorrow if you don't care
| about sourcing. There's a US domestic factory making just about
| anything you can dream of that isn't electronic, and, if you want
| something more specific, cheaper, or electronic, there's Alibaba.
|
| You can white label your own shampoo, sunglasses, supplements,
| anything, and even if you do the sometimes quite hard work of
| making sure your product is world-class, it often still doesn't
| change the fact that once you have the product in hand, you're
| now in the marketing business. This holds true even if you're
| tapping a captive customer base with demonstrated search intent
| as in the case of Amazon. High quality product helps, but in the
| end it's a marketing business.
|
| This site doesn't appear to make things much easier than just
| googling '[x product] contract manufacturer' and picking up the
| phone. The product is the easy part.
| kwonkicker wrote:
| You just described 80% of Amazon.
| doctorhandshake wrote:
| I think it extends to all D2C CPG, even ones that appear to
| have sourcing front of mind, or at least claim to. Branding,
| design, and marketing can come together to make it very
| difficult for even a discerning consumer to tell the
| difference between what is effectively a generic white label
| and a thoughtfully-sourced product. There was a good
| discussion about this on HN in re: headphones recently but it
| applies to just about everything in the world of manufactured
| consumer goods.
| mcasey_gl wrote:
| Thanks for the feedback! You certainly can google co-packers
| and call them yourself - however, we make it a whole lot easier
| for everyone involved - we take care of food safety paperwork,
| verify manufacturers, allow you to compare copacker offers,
| provide a systematic way of communicating what you are making,
| and allow you to make payments online--among several other
| services.
|
| I would say that no part of launching a new food or beverage
| product is easy, including contract manufacturing. We have
| heard too many horror stories of shady co-packers running away
| with peoples money, or faking their paperwork, or just being
| disorganized. We will be building more tools and partnering
| with other businesses to help brands with the other aspects of
| launching a new food brand - this is only the start.
| doctorhandshake wrote:
| Yeah sorry this was not intended as feedback about the
| product - although if I were to give you a bit of strategy
| advice it's this - if you want your customers to succeed,
| focus on creating truly valuable training and lessons around
| marketing. You've made it easy to get the product, their job
| is to get customers. Help them do that with quality content
| marketing about marketing the products you help them produce.
| geuis wrote:
| The signup bit that appears right after clicking a product is a
| turn off. I have no idea what this product is supposed to look
| like. I'm not going to sign up to some random site just hoping to
| see more. Provide more details before asking for visitors to
| create accounts.
| mcasey_gl wrote:
| Thank you for the feedback! You have complete control over what
| your product looks and tastes like. Sign up is free! You only
| pay when your product is made and delivered.
| petee wrote:
| Show HN is supposed to be demonstrable; having to click a
| layer to to find out everything is hidden is a little bait
| and switch. You've really only shown you have a signup
| form...
|
| https://news.ycombinator.com/showhn.html
| Kailhus wrote:
| 100%. Nothing to see here folks, let's pack it up!
| chatterhead wrote:
| Sweet! This is like a distilled version of Alibaba with out the
| bullshit.
| mcasey_gl wrote:
| Thank you!
| toomuchtodo wrote:
| Assume I have an existing bean supplier for a built brand I want
| to pull into your network, and don't mind if others leverage them
| for their own brands, in order to outsource more of what your org
| offers (to go hands off). Is that possible?
| mcasey_gl wrote:
| Yes - if I am understanding you correctly - your manufacturer
| can create an account on our platform and find jobs.
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