[HN Gopher] 'I'd rather eat an actual burger': plant-based meat'...
       ___________________________________________________________________
        
       'I'd rather eat an actual burger': plant-based meat's sizzle
       fizzled in the US
        
       Author : Kaibeezy
       Score  : 133 points
       Date   : 2022-09-24 12:10 UTC (10 hours ago)
        
 (HTM) web link (www.theguardian.com)
 (TXT) w3m dump (www.theguardian.com)
        
       | statuslover9000 wrote:
       | Lots of people I know dislike the taste of Beyond Meat
       | specifically, but like Impossible and other fake meats. This
       | article seems to be sensationalizing and over-generalizing from a
       | single company's failure.
        
       | kylehotchkiss wrote:
       | I tried Panda Express' new vegan orange chicken head to head
       | against their regular orange chicken last week and it's very
       | impressively close. A little bit lighter feeling afterwards. I
       | hope these companies succeed in the end.
        
       | diebeforei485 wrote:
       | I find it strange that they didn't focus on tourist-heavy
       | locations and airport locations when rolling this out.
       | 
       | Yes, this costs a bit more (although the price will go down with
       | scale and iteration), so they should have focused on locations
       | where people are more likely to pay more.
       | 
       | This was a good product, it's unfortunate that they've
       | discontinued it.
        
       | jelliclesfarm wrote:
       | I am hoping for wider availability of affordable cell based
       | cultured meat which is a better alternative. It is not vegan, but
       | I am really curious how it would taste. Ditto with dairy
       | alternatives.
        
       | Nursie wrote:
       | Maybe they aren't as messianic as the marketing copy proclaimed
       | (what ever is?) but impossible mince makes a lot of difference to
       | my life - I'm an unrepentant carnivore that lives with a
       | vegetarian.
       | 
       | We cook meals several evenings a week and without a half-decent
       | mince substitute there are a lot of dishes that would feel too
       | much like a compromise to be enjoyable. I enjoy making and eating
       | vegetarian food as well, I think I make a great dahl for
       | instance, but my diet would be less fulfilling without it. Or
       | we'd end up doing more "I have a fish steak, she has a quorn
       | fillet' nights.
       | 
       | So I hope that these newer, closer recreations of beef don't
       | disappear. But at the same time none of them is _exactly_ on the
       | mark, so I 'm also not that surprised they haven't taken the
       | world by storm.
        
       | Proven wrote:
        
       | miked85 wrote:
       | I've found it interesting that we've been told how terrible
       | highly processed food is, but somehow that doesn't apply to
       | plant-based meat.
        
         | dennis_jeeves1 wrote:
         | Vegan are generally bunch of contradictions in other ways also.
         | To each his own.
        
         | lotsofpulp wrote:
         | Are the same individuals are telling you both of those things?
        
           | miked85 wrote:
           | How many vegans/vegetarians are proponents of processed food?
        
             | lotsofpulp wrote:
             | I do not know. But I also am not surprised when people with
             | different economic incentives tell me different things, or
             | even a single person with an economic motive tells me
             | conflicting things to advance their interest.
        
         | TillE wrote:
         | "Processed" is not one thing. The bad part is usually additives
         | like large amounts of salt.
         | 
         | It's obviously not inherently bad to mix a bunch of different
         | ingredients together.
        
       | MisterTea wrote:
       | I never ate one as the idea of fake bleeding meat is grotesque.
       | Meat eating friends who tried it all said that it was either
       | mediocre or gross. Vegan friends didn't care for it at all. So it
       | comes as no surprise to me that eating fake bleeding meat is not
       | popular.
        
         | pessimizer wrote:
         | > Meat eating friends who tried it all said that it was either
         | mediocre or gross.
         | 
         | Mediocre is good. I eat a lot of mediocre meat. If a little bit
         | of msg will get me over the line to "alright American comfort
         | food", I'm in a good place. Vegetarian comfort food usually
         | doesn't get me anywhere. I don't like avocado that much.
        
       | unsigner wrote:
       | I'd rather eat a falafel pita wrap, or a Indian spicy potato
       | burger, or a bean burrito. There's plenty of great vegetarian
       | food, no need to torture plants to become something else.
        
         | kylehotchkiss wrote:
         | I sent a few years in India. I found the vegetarian emulations
         | of western dishes all pretty unsatisfying vs an impossible or
         | beyond meat version (note: actual Indian food is great, I'm
         | just saying I don't love McPaneers and even higher end
         | restaurants vegetarian burgers). I did recently see that beyond
         | meat or impossible was looking at offering some products in
         | India and I bet if they get their prices and branding right,
         | they'd do really well there
        
         | _glass wrote:
         | Mostly I think the same way. Except sometimes when I go with my
         | friends to McDonalds or Burger King, then it's nice to not be
         | excluded, and have this meaty textures. As I am a vegetarian
         | since 14, now with 37 I really was shocked by the first Beyond
         | Meat burger, I thought they mixed up my order.
        
         | neither_color wrote:
         | I'm not a vegetarian but the first time I went to Indonesia and
         | tried tempeh I thought it was fantastic and could be used as a
         | substitute protein in so many western dishes.
        
         | hedora wrote:
         | I'd add veggie burgers (conventional ones that don't try to be
         | meat) to that list.
        
           | weberer wrote:
           | Yeah, I actually prefer black bean burgers over beef. Its a
           | shame nobody wants to sell black bean burgers except in the
           | frozen isle.
        
         | BenjiWiebe wrote:
         | Exactly. I'm not a vegetarian, and I won't even consider buying
         | an impossible burger or whatever, but I would love to eat some
         | meat free meals like you described.
         | 
         | I'm also really picky about meat and I love vegetables.
        
         | starkd wrote:
         | If you're going to go vegetarian, go all the way. No need to be
         | a vegetarian while pretending to eat meat.
        
           | shlant wrote:
           | mock meats make transitioning easier for a lot of people
        
           | Dylan16807 wrote:
           | No need to pretend anything to want lots of flavor and
           | texture options.
        
       | bumblebritches5 wrote:
        
       | tinus_hn wrote:
       | The simple fact is that humans are omnivores so they are inclined
       | to eat both plants and meat.
        
       | jdmg94 wrote:
       | The world would be a better place if we abandon the standard US
       | diet
        
       | retrocryptid wrote:
       | Meh. I just don't like the idea of eating something that comes
       | with an NDA. I'm not a vegan, but until a recent move grew a lot
       | of my own food. Raising cattle, goats and chickens is more
       | annoying than plants and fish (at least in my opinion) and
       | therefore ate a macrobiotic-ish diet. Not completely meat free,
       | but lower in meat than the typical American.
       | 
       | Also, it always seemed to me there were annoying vegans trying to
       | force their ideology on you. I get it that you don't want to eat
       | honey. That's fine. Please don't tell me I'm destroying the world
       | by eating honey. Maybe that Cadillac Escalade is more harmful to
       | the environment than the honey I eat. Very clearly there are
       | decent folk eating a Vegan diet who aren't dicks. I'm not talking
       | about you.
       | 
       | Wow. I got off topic here. Guess there was some pent up rage
       | there. To reiterate my original point, I appreciate what
       | Impossible and Beyond are trying to do, but I think open source
       | food is probably more important than something that looks like a
       | beef product I'm not a complete fan of. Ymmv.
        
       | curtainsforus wrote:
       | If I'm going to eat vegetables, I want to eat real vegetables,
       | not an assortment of pea protein and flavorers slathered in
       | preservatives that doesn't even taste as good as the thing it's
       | imitating!
        
         | owly wrote:
         | Yes!
        
       | Bubble_Pop_22 wrote:
       | red meat is bad for the environment but there is no conclusive
       | evidence that is bad for you.
       | 
       | So while we wait for this final evidence that will prove that
       | read meat is satan, I think it means that its good for you
       | overall because it tastes delicious and eating delicious things
       | is good for mental health
        
         | tomweingarten wrote:
         | The negative health effects of red meat are one of the few
         | things in nutrition that we have consistent, overwhelming
         | evidence for.
         | 
         | See for instance the studies linked here: https://en.wikipedia.
         | org/wiki/Red_meat#:~:text=Health%20effe....
        
           | Bubble_Pop_22 wrote:
           | Not all red meat is processed meat.
        
         | paulcole wrote:
         | Things that are bad for the environment are bad for all of us
         | and those of us who aren't born yet. Source: The world.
        
           | Bubble_Pop_22 wrote:
           | I won't sacrifice myself for the benefit of some Malay or
           | Indian farmer who can now light on fire even more palm oil.
           | 
           | The answer to environmental problems can't be leaving quality
           | of life on the table. If you leave a vacuum other people are
           | gonna fill that vacuum . India and China would consider a
           | huge success a scenario in which climate gets worse but there
           | is a reversal in the quality of life metrics: that is Europe
           | and US becoming second world and them taking the spot of
           | first world.
           | 
           | A comment such as yours can only be produced by an overtly
           | concerned American or European who is not aware that if you
           | stop fighting for quality of life it's gonna be taken away
           | from you. Then you'll have the worst of both worlds: Low
           | quality of life and climate change still unsolved.
           | 
           | It is a huge dichotomy to fight for freedom in Ukraine and
           | then lose the fight for quality of life at home, all because
           | John Kerry and Al Gore tell you to stop being a proud
           | American. These are the same people that don't believe in
           | American exceptionalism and want to destroy NATO so that the
           | West is vulnerable to attacks from India, Russia and China.
        
             | paulcole wrote:
             | I'm an American and (for environmental consciousness and
             | personal preference), I've chosen a "low quality of life"
             | compared to what many wealthy Americans believe is a high
             | quality of life: I don't eat meat, I don't drive, I don't
             | fly in planes, I don't have children, and I live in a small
             | apartment.
             | 
             | I have no doubt that climate change will remain unsolved.
        
               | Bubble_Pop_22 wrote:
               | The West limiting itself will only destroy our mental
               | health and creativity in a moment where both are needed
               | the most to fight old enemies such as Russia, China,
               | India etc. But also to fight new enemies such as climate
               | change.
               | 
               | There is a reason why monks don't come up with world-
               | changing inventions. Necessity is the mother of invention
               | after all.
               | 
               | We invent stuff to keep improving our quality of life,
               | that is a complete different approach than regressing and
               | limiting ourselves which has never worked and never will.
        
               | paulcole wrote:
               | Monks also didn't totally fuck up the climate.
               | 
               | I really don't think it matters how any of us live. When
               | it comes to climate change, we went ham with our credit
               | card. Now we're just waiting for the bill to come due
               | knowing we don't have the money to pay it.
        
       | Clampower wrote:
       | I prefer to eat the vegan whoppers. I'm not vegan but don't like
       | eating trash meat of bad quality. Hadn't been to BK in years, now
       | it's a regular option for me because I'm not disgusted by the bad
       | quality meat and enjoy the occasional easy fast food burger.
       | 
       | I also buy Beyond Burgers for at home. I prefer them to many many
       | other real meat burger patties from the super market. Beyond meat
       | is delicious.
        
         | ipaddr wrote:
         | I prefer eating the wrapper over the burger. Less chemicals.
        
       | analog31 wrote:
       | Kind of an analogy: A number of years ago, my city banned smoking
       | in bars. There was a lot of discussion about the economic impact.
       | The city was betting on non smokers coming out to replace the
       | smokers, maybe even in greater numbers. As a musician who worked
       | in those places, I was optimistic.
       | 
       | Instead, the bars just cleared out, and many went out of
       | business. What had happened was that non-smokers had already
       | adjusted their lifestyles as if bars didn't exist, and those
       | lifestyles didn't change. Bar business eventually came back, but
       | it took several years, and the bars themselves reconfigured in
       | terms of things like food offerings and even location.
       | 
       | The same thing seems likely to happen with meat. The vegetarians
       | have by and large adjusted their diets to not involve meat. Many
       | of them (some of my family members) actually don't like the
       | taste, and have no interest in trying a meat substitute.
       | 
       | My hunch is that market size is not just a function of counting
       | numbers of people, but also, predicting the time scale of how
       | long it will take for people to change ingrained food
       | preferences, recipes, shopping habits, and so forth. And like
       | non-smokers and bars, a lot of vegetarians have largely given up
       | on restaurants.
        
         | colordrops wrote:
         | These meat substitutes have allowed my vegan family to eat at
         | places like Denny's, which basically have nothing else on the
         | menu that we can eat. Even with the tides supposedly rolling
         | back, I expect many non-veg restaurants will continue to carry
         | these burgers as an option, and that's still a huge market.
        
           | josephcsible wrote:
           | I take issue with the word "can". I don't think there are any
           | involuntary vegans, so it's not that there's nothing else on
           | the menu that you can eat, but rather that there's nothing
           | else on the menu that you want to eat.
        
             | colordrops wrote:
             | Ok, well, I didn't open this "can" of worms... But I can
             | murder people. I can jump off a cliff without a chute. I
             | can burn my life savings. "I can't go to the store right
             | now. Why? Because I'll miss my appointment. Well
             | _technically_ you still could go to the store. "
             | 
             | By your standard, if it's not against the law of physics,
             | then "can't" shouldn't be used. Obviously that's not how
             | it's used idiomatically and colloquially, so there is
             | clearly something other than physical impossibility that
             | drives people to use the word, whether ethics, suffering,
             | or other other frictions.
             | 
             | I suspect you've got your own ethical stance and are trying
             | to lay it on me.
        
               | josephcsible wrote:
               | But you won't go to jail, die, be destitute, or miss an
               | appointment by eating meat. There are no consequences for
               | not being a vegan anymore. When else is "can't" ever used
               | for things that there'd be no consequences for doing?
        
               | colordrops wrote:
               | Once again, you are laying your own subjective ethical
               | judgements on me. My ethical stance is that killing
               | animals, whether for food or otherwise, is tantamount to
               | murder and is completely unacceptable to me - on the
               | level of going to jail or being destitute.
        
         | edmundsauto wrote:
         | I'm just a voice of one, but every week I like to substitute
         | 1-3 vegetarian meals for my current meat focused diet. However,
         | I need the food to taste great and be healthier - so I prefer
         | black bean burgers to Impossible.
         | 
         | Meatless Monday inspired me - I'm not trying to go vegetarian,
         | but for health and ethical reasons would like to reduce
         | consumption. I try - but having more options has helped me in
         | some very real if small ways.
        
       | Digit-Al wrote:
       | I bought a couple of Beyond Meat burgers at the supermarket
       | recently and tried them. Big mistake. The texture was nothing
       | like a real burger and they left an unpleasant pea protein
       | aftertaste in my mouth for ages afterwards.
        
       | icedistilled wrote:
       | I actually quite like the beyond meat burger as a burger or in a
       | tomato sauce, but the impossible burger is to beef like for my
       | taste now.
       | 
       | There's going to be all sorts of opinions, but I would not expect
       | any of these meat substitutes to sell well at mcdonalds. It's not
       | typically where people who care about any of the things that lead
       | people to eat less meat typically buy their food. I've eaten
       | there zero times in the last decade+.
        
       | siliconc0w wrote:
       | There is a vegan ice cream chain which seems pretty successful
       | because it doesn't try to recreate traditional flavors. Thus, you
       | have no point of comparison and you can't be disappointed.
       | 
       | McDonald's should try offering some veggie Indian options, I
       | haven't eaten at McDonald's in forever but it'd make a stop to
       | try a their take on a curry.
        
         | gimme_treefiddy wrote:
         | McD India has great options. Some of these chains are actually
         | much better outside the US.
        
       | crispyambulance wrote:
       | I think the expectations are too high for plant-based meat.
       | 
       | By going straight for mass-market "burgers", they're putting
       | themselves into a hard situation where they've got to win over
       | disinterested comfort-food-only consumers. Even if it were
       | perfect, it's just not going to work with that market.
       | 
       | It's like they're trying use Tesla's approach for cars but
       | skipped over the part where they introduce this stuff to high end
       | consumers like Tesla did with the Roadster.
       | 
       | I think plant-based meat would do better if it were introduced in
       | fancy molecular gastronomy haute-cuisine and then more as an
       | ingredient in mainstream stuff than as a mass-market centerpiece
       | menu item like a hamburger would be. That would give it a chance
       | to work itself into food preparations where it really shines and
       | is not merely "a replacement" for the real thing.
        
       | y-c-o-m-b wrote:
       | I'm a meat eater. Yeah it tastes nothing like meat, but I LOVE
       | the taste of the Beyond Meat burger patty. We make stuffed
       | peppers and put the ground Beyond Meat in it, so so good. I tell
       | people to just think of it as a really delicious vegetable in
       | patty form and not so much a "meat alternative" because it
       | definitely isn't that. If I want a meat-burger I just go get an
       | actual burger.
        
       | beanjuiceII wrote:
       | I tried impossible burgers and such many times..but over the
       | course of months I stopped and went back to real burgers and wow.
       | You don't know what you're missing until its gone! real burgers
       | are just waaay better. I don't think i'd try fake meats again
        
         | paulryanrogers wrote:
         | Funny I had the opposite experience. Going back to meat was
         | distasteful. The texture and flavor of the cow was mediocre,
         | regardless of who and how it was made.
        
         | DangitBobby wrote:
         | I don't think the value proposition was ever that meat
         | substitutes taste better than meat. It's positioned as an
         | ethical alternative which you pay a premium for.
        
       | tomweingarten wrote:
       | If you did a blind taste test between Impossible and Beyond (or
       | the McPlant), I suspect people would pick Impossible nine times
       | out of ten. Writing off all plant-based meat at this point feels
       | a bit like saying the Internet is a failure in 2002 because Yahoo
       | is losing steam.
        
       | FiddlerClamp wrote:
       | I wish they would provide a meat substitute in Canada with a no-
       | sodium-added version. I understand our diet is heavily salted and
       | sugared, but it would be great for those of us on special diets
       | (or caring those who are).
        
       | eternalban wrote:
       | I gave it a ~try. Uncooked, it looked and smelt like dog food.
       | Went straight to trash.
        
         | bawolff wrote:
         | I dont even like them, but wtf, most meant to be cooked
         | products are going to seem not great uncooked.
        
           | eternalban wrote:
           | Ok, get a can of dog food and cook it and get back to me :)
           | 
           | p.s. I go strictly by "body knows best". If something makes
           | me feel nauseated, I do _not_ eat it, cooked or not.
        
       | medo-bear wrote:
       | > Last week, [Beyond Meat's] chief operating officer was
       | reportedly arrested for biting another man on the nose
       | 
       | enough said
        
         | MisterTea wrote:
         | That immediatly bought this scene to mind:
         | https://www.youtube.com/watch?v=11gOV4FhuCk
        
       | noasaservice wrote:
       | I heard that nosemeat is in season this time of year.
       | 
       | At least according to the COO of Beyond Meat agrees that nose is
       | the best, when he bit someone's nose after an accident/road rage
       | incident.
       | 
       | https://www.bonappetit.com/story/beyond-meat-coo-bites-nose
        
       | mistrial9 wrote:
       | I would buy it except that I suspect GMO ingredients. I do not
       | believe spin articles about sales volumes of basic products, at
       | all however.
        
       | solarkraft wrote:
       | I recently tried a vegetarian (I think vegan, even) burger at a
       | German McDonalds and it tasted more like it contained meat than
       | the meat based burgers they sell.
       | 
       | It wasn't even significantly more expensive, I think.
       | 
       | There's a good chance I'd choose it again when/if I go to
       | McDonalds the next time.
        
       | jamal-kumar wrote:
       | Did anyone hear how the CCO of beyond meat recently got locked up
       | for BITING AT SOME GUYS NOSE IN A PETTY ARGUMENT?
       | 
       | Beyond meat alright - https://www.theguardian.com/us-
       | news/2022/sep/20/beyond-meat-...
        
         | __turbobrew__ wrote:
         | Probably in a death spiral after his stock grants are worth
         | 1/10 as they were before.
        
         | solardev wrote:
         | That wasn't a fight, that was market research.
        
       | iseanstevens wrote:
       | Speaking as an American who likes burgers, but has spent some
       | real amount of time being vegetarian/vegan/unrestricted diet... I
       | like the impossible burgers better than most meat burgers.
       | 
       | That is my anecdata.
       | 
       | I think it's quite an accomplishment and can see it being an on-
       | ramp for more people to eat less meat. Which I think is probably
       | good.
        
       | _nalply wrote:
       | It seems plant-based meat falls between two stools: vegetarians
       | and vegans don't need a meat substitute and meat-eaters prefer
       | the real deal.
        
       | mancerayder wrote:
       | Maybe my coffee hasn't kicked in yet but I didn't catch in the
       | article the health disadvantages of veganism: the article spoke
       | about health broadly, tackling climate change and it talked about
       | culture war issues. I wonder if the plant-based alternative meat
       | vendors need to admit that animal products contain essential
       | nutrients and that perhaps then they can _add_ them.
       | 
       | As someone who's quite active I've found my optimal diet isn't a
       | lot of red meat, but a lot of fish, a lot of leafy vegetables,
       | olive oil as the fat, and generally a LOT of protein with full
       | amino acid profiles (chicken, whey protein-based things like
       | Quest chips and Core Power Protein shakes that are made from real
       | milk). YMMV but that's what I've found as a middle-aged guy who's
       | experimented and does many hours of muscle-destroying activities
       | as a hobby.
       | 
       | Veganism doesn't fit into this picture. I could MAYBE tolerate
       | alternative tastes, but I can't risk my health because of a loose
       | ethical goal that concerns all of our (and especially our
       | industry's) behaviors in relation to climate change.
        
       | philliphaydon wrote:
       | I've tried plant based burgers multiple times and it's just not
       | the same. The first time I had an "impossible burger", I didn't
       | actually know it was fake meat, I just assumed it was the name of
       | the burger at the time, I thought it was horrible. I had a
       | different shops "impossible" burger few years later and it was
       | far from horrible, but just doesn't have the same impact as a
       | good burger.
       | 
       | Edit: Either it's juicy and the texture isn't right, or the
       | texture is right but it isn't juicy, or the flavour isn't there.
       | It just doesn't taste real enough, in some ways its SO close...
       | /end edit.
       | 
       | Wife and I tried some of the beyond meat from the super market
       | and that was once... never again, it was not good, any of it. Its
       | sometimes /very/ salty, even if I don't add salt...
       | 
       | (as a side note I donno if it's changed but it's more expensive
       | to buy beyond meat than it is to buy real meat)
        
         | sudden_dystopia wrote:
         | It's not just the taste and texture, the nutritional profile is
         | worse than actual meat for my dietary needs.
        
         | etrautmann wrote:
         | Weird, not my experience at all. I prefer the alternatives now
         | and for anything requiring ground beef in a sauce it's
         | indistinguishable
        
           | rootusrootus wrote:
           | Most people do such an awful job of cooking ground beef, just
           | making a gray mush, I could see how the fake stuff wouldn't
           | be any worse.
        
           | naravara wrote:
           | Ground meat in a sauce is actually the only situation where
           | it is easily distinguishable for me. The texture doesn't feel
           | right. It ends up rubbery, kind of like overcooked fish. And
           | it doesn't impart the same kind of umami depth of flavor. I
           | end up having to supplement with bouillon instead, but then
           | it gets a little too salty.
        
             | Broken_Hippo wrote:
             | You don't have to use bouillon, though. There are lots of
             | ways to increase umami: Soy sauce, tomato paste, and ground
             | mushroom powder all work out well, and the last two are
             | low-to-no salt.
        
         | Accacin wrote:
         | Sorry if I come across as a little rude here, but, it's never
         | going to be the same. Never, ever. The problem is people keep
         | using it as an excuse now, "well I'd be vegan if there was fake
         | meat that tasted like the real deal".
         | 
         | At some point people are just going to have to admit either
         | they're selfish and want to keep eating meat, or they really do
         | want to stop eating meat and just do it. It's just a human
         | thing to try and find excuses.. I do it with going to the gym
         | and going swimming more.
         | 
         | Also, as a side note. If you don't buy meat OR fake meat, it's
         | cheaper. There are hundreds of cuisines around the world that
         | don't depend on meat.
         | 
         | Sorry but it does wind me up the mental gymnastics people do to
         | justify continuing doing something they know it bad.
        
         | iforgotpassword wrote:
         | The first time I had a good vegetarian burger was when it
         | wasn't trying to imitate the real thing. As others already
         | commented, I also think trying to engineer a schnitzel from
         | tofu and whatnot that tastes and feels like the original is
         | just the wrong approach. Vegan cheese, like wtf, I was curious
         | and tried it once; that was so bad I had to throw away that
         | stuff. But I digress. The burger I liked had a patty made from
         | broccoli and just had its own distinct texture and taste.
         | 
         | Same goes for tofu. The Asian cuisines have created dozens of
         | great recipes over decades if not centuries that involve tofu,
         | but here people completely ignore all that and try to make tofu
         | look, feel and taste like sausages, schnitzel, and mostly fail
         | at it.
        
         | graton wrote:
         | I had the same experience. I have tried both the impossible and
         | beyond meat burgers and ended up not being able to finish them
         | as I really didn't like the taste.
         | 
         | I had high hopes because I had watched these TV segments where
         | they were eating them and saying how it tastes like a burger.
         | But not for me.
        
         | manfre wrote:
         | The plant based meat alternatives are more expensive. It's a
         | newer, smaller scale manufacturing process and regular meat
         | benefits from US agricultural subsidies.
         | 
         | I switched from sirloin burgers (~$1.30/patty) to beyond
         | burgers (~$2/patty). I found the taste and texture of Beyond
         | Burgers to be better than Impossible burgers, but neither is as
         | good as the sirloin burgers. Cooking them on a smoker narrows
         | the flavor gap. Beyond burgers are lower fat and 100 calories
         | less per patty, the primary reason I made the substitution and
         | one of reasons I haven't switched back.
         | 
         | General comment about salt: packaged foods in the US are
         | overloaded with salt and your doctor will be happier if you
         | never add salt to what's on your plate.
        
           | philliphaydon wrote:
           | In Singapore I used to buy 4x wagyu beef burger Pattie's.
           | Cost around $12 sgd but they were amazing.
           | 
           | I'll admit tho if we compare fast food then I don't really
           | mind impossible meat. Fast food burgers are very soso.
        
         | pithon wrote:
         | I was making an America Goulash recipe once, and thought I'd
         | give the beyond burger or whatever a try; it wasn't patties but
         | was jut a pound of ground "beef." It didn't brown or cook up
         | correctly; it smelled awful and perfumed the whole house. I
         | made the recipe and it was straight up gross. We threw it all
         | away.
        
         | thret wrote:
         | Huh, tried the impossible burger and a normal one side by side,
         | and I preferred the impossible burger. I still think it's the
         | best thing on their menu.
         | 
         | So I think the problem is not the taste, it's simply that
         | people who eat healthy or vegan don't go to burger king in the
         | first place.
        
           | koheripbal wrote:
           | When I think "burger", I think of one I make on my grill,
           | which is delicious, not a McDs or BK burger.
           | 
           | If you compare it to garbage fast food, then of course the
           | impossible burger will be better.
        
             | OJFord wrote:
             | And you probably buy good meat, or even mince it yourself
             | and make your own right?
             | 
             | The vegetarian equivalent isn't anything you can buy (in a
             | supermarket anyway), they're all crap, it's making your own
             | with good (non-meat) ingredients.
        
             | pessimizer wrote:
             | Then you're discussing pretty minor differences. Plenty of
             | people (a billion a day?) enjoy fast food burgers. This
             | seems like just bragging about having really good taste.
        
               | stickfigure wrote:
               | I suspect that the core audience for plant-based burgers
               | generally tries to avoid fast food anyway.
        
               | bombcar wrote:
               | Which was why it was amusing how much marketing dollars
               | were spent getting it into fast food locations (where it
               | inevitably was a "buy once and never again" for the vast
               | majority of those who even bothered to try it).
        
               | DiogenesKynikos wrote:
               | > pretty minor differences
               | 
               | There's a massive difference between a McDonald's burger
               | and the kind of burger you'd make fresh (or order at a
               | non-fast-food restaurant). It's not a subtle issue of
               | taste. They're just completely different dishes.
        
               | dylan604 wrote:
               | >Plenty of people (a billion a day?) enjoy fast food
               | burgers.
               | 
               | Whoa there. "Enjoy" might be a bit generous. I might
               | suggest endure. A lot of people eating fast food burgers
               | are not doing it because they enjoy it, but at their
               | cheap prices it is just something they can afford. Yes,
               | there is a large portion of people that "like" fast food
               | burgers, and that might be a number that reaches
               | "plenty". But I would imagine that enjoyment is similar
               | to when I was a broke ass college age person that could
               | only afford ramen and enjoyed it as being better than
               | nothing.
        
               | DiggyJohnson wrote:
               | Lol this is kinda crazy: I'm a skinny person that still
               | had to overcome a fast food phase/mild addiction, and my
               | favorite order was 4 junior bacon cheeseburgers from
               | Wendy's. They are so good I'd love one right now.
               | 
               | And I love well prepared burgers. I love steak. And I
               | love goldfish. I disagree strongly with your comment.
        
               | Klonoar wrote:
               | "Endure" also fits well for regions that are effectively
               | food deserts, where fast food chains might be one of your
               | limited options.
        
               | evandale wrote:
               | Foodie gatekeepers are among the most hilarious of all
               | gatekeepers. Everyone has different tastebuds and just
               | because you don't like fast food doesn't mean the whole
               | world doesn't like fast food. I love the fanciest
               | restaurants, but I can still admit the Big Mac is one of
               | the greatest burgers ever created.
        
             | Semaphor wrote:
             | Fast food burgers don't taste much worse than frozen or
             | even just refrigerated store-bought patties. Neither are
             | tasty.
             | 
             | I guess the pre-made plant burgers will be close to pre-
             | made meat burgers.
             | 
             | I wonder if you can make your own burger out of soy
             | granules, which I found to be the closest to ground beef
             | when properly spiced during rehydration. I should try that
             | some time.
             | 
             | Tanget: Americans in Germany often say our McD tastes
             | better. I find that fascinating, as McD here tastes
             | absolutely horrible to me.
        
               | MichaelCollins wrote:
               | I've never seen anything wrong with grocery store
               | patties. I think the problem with fast food burgers is
               | the bad bread, weird sauces, missing/sparse toppings, and
               | most of all the sloppy half-assed construction. If you
               | make the burger at home with the same patty, it will
               | almost certainly come out much better.
        
               | CoffeeOnWrite wrote:
               | Also decent restaurants get their patties pre-made..
        
               | Semaphor wrote:
               | The only decent restaurant burger I had was in an
               | American restaurant that grinds their own meat.
        
               | throwaway09223 wrote:
               | There's nothing wrong with the meat quality per se, but
               | if you're cooking a frozen premade patty you're not
               | properly seasoning it and it's not going to have a good
               | taste.
               | 
               | You could thaw it out, break it down, season it and re-
               | form it. But who does that?
        
               | MichaelCollins wrote:
               | Ngl I don't even know what seasoning I would put on a
               | burger patty. A burger patty to me is just a disc of
               | ground beef, I don't expect anything else from it.
        
               | Kaibeezy wrote:
               | In my experience, if the beef is fresh, high quality, and
               | the right cut, grind and fat content, all it needs is
               | salt on the surface at the time of cooking.
               | 
               | The salt mixed into many pre-made patties makes them
               | increasingly rubbery the longer they sit in the
               | supermarket. The seasonings are usually a crapshoot.
               | 
               | Toppings are a separate matter. Go to town.
        
               | throwaway09223 wrote:
               | I suspected as much, but I didn't want to be rude. A lot
               | of people are unaware of seasoning and don't really think
               | about why food from one place taste so much better than
               | food from another.
               | 
               | There's a whole lot of seasoning going on with well
               | cooked ground beef. When you go to a restaurant and the
               | burgers pop -- this is why.
               | 
               | The most basic seasoning is salt. Unseasoned beef doesn't
               | taste great and when it's cooked less than ideally often
               | excess condiments are used to make up for the lack of
               | seasoning.
               | 
               | When I cook burgers at home I often mix in diced garlic,
               | a tiny bit of soy sauce, cayenne, msg, and rosemary.
        
               | MichaelCollins wrote:
               | Nothing rude about it, it's the way I prefer burgers.
               | I've never considered restaurant burger special or
               | 'pop'ish, mostly just convenient. I do put lots of raw
               | onions on the burger though, the refreshing crunch of
               | freshly sliced onion goes well with the greasy meat.
               | Restaurant burgers rarely have much onion, and when they
               | do it's usually cooked or limp and sad. A lot of
               | restaurant burgers go heavy on lettuce instead, but
               | lettuce is bland compared to onions.
        
               | throwaway09223 wrote:
               | I know some people prefer unseasoned food, but I think
               | you probably shouldn't be surprised when people complain
               | about lack of seasoning.
               | 
               | One of my kids went through a phase of eating burgers
               | with no toppings at all. Another, noodles with no sauce.
               | It's a preference, but - if the topic is quality of
               | cuisine it shouldn't be surprising that people have
               | higher expectations.
        
           | sudden_dystopia wrote:
           | It's not obvious that fake meat is healthier than real meat.
        
             | OJFord wrote:
             | I don't think 'healthy' meant no meat there, it was just
             | about (lack of) fast food (whether it be meat or not, but
             | mostly is).
        
             | paulryanrogers wrote:
             | Depends on the meat and its alternative. Later is always
             | better for the environment
        
               | Apes wrote:
               | Why does it cost more then?
        
               | pittmajp wrote:
               | Meat is heavily subsidized.
        
               | DangitBobby wrote:
               | Subsidies. I'll just link my other comment from this
               | thread.
               | 
               | https://news.ycombinator.com/context?id=32964298
        
               | ryukafalz wrote:
               | Because it's newer and externalities exist?
        
               | linsomniac wrote:
               | I'm assuming it is because of the lower volume of
               | alternative burgers. Looking at my supermarket, they have
               | probably 150-200 linear feet dedicated to meat and maybe
               | 5-10 for alternatives.
        
         | code_runner wrote:
         | I've yet to try an impossible burger but one of the best
         | burgers I've ever had was a veggie burger patty made in house
         | at a little brewery near me. Seasonings and texture etc were
         | perfect. Wasn't trying to be a burger but trying to be a very
         | good veggie patty and succeeded.
        
           | dr_dshiv wrote:
           | Veggie pattys are great and standard faire in India.
           | 
           | I agree, I'd just like a good veggie burger sometime. Doesn't
           | need ultra processing.
        
           | MichaelCollins wrote:
           | I once accidentally ordered a veggie burger. It was called a
           | "garden burger" on the menu and I naively assumed it was a
           | regular burger with vegetables on it. When I got it I
           | immediately recognized my error, but ate it anyway and it was
           | fine. Not what I wanted, but wholly inoffensive.
           | 
           | Years later I tried an impossible whopper, and unlike the
           | veggie burger it was actually vile. The taste and texture
           | were bizarre, not like meat but neither like vegetable. It
           | tasted like something that came out of a chemistry lab, not a
           | kitchen.
           | 
           | Elsewhere in this thread I see people suggesting that real
           | meat be taxed, or subsidies removed, or some other form of
           | government action to twist people's arms into eating a meat
           | substitute. My advise to those commenters is this: Do it with
           | traditional veggie patties and the general public might
           | forgive you. Do it with these new wave of psuedo-meats and it
           | will make people hate vegans with 10x more passion than they
           | already do.
        
         | PaulHoule wrote:
         | Ecological engineer Howard Odum developed a system for tracing
         | back the energy inputs into something back to sunlight which
         | revolved around 'embodied energy' or emergy.
         | 
         | When you analyze something you first do the components that you
         | have an analysis of (fuels, ...) and then for what is left over
         | you multiply the dollar cost by a ratio representing the
         | emergy/dollar ratio for the economy.
         | 
         | A consequence of that is that something expensive is probably
         | unecological because money is a license to use resources and
         | trash the environment.
        
           | Dylan16807 wrote:
           | You need to add in the externalities that aren't being paid
           | for, too, which can vary significantly between different
           | kinds of farming.
        
             | PaulHoule wrote:
             | Odum's system has numerous problems.
             | 
             | One is that the "transformity" (ratio of emergy to energy)
             | is path dependent. One ear of corn might have been produced
             | with more or less water or fertilizer, both of which
             | contain more emergy than the sunlight that falls on it.
             | 
             | Another is that you can't trace all energy to "the" sun or
             | at least not our sun. The energy of Thorium and Uranium in
             | the Earth's crust probably came from two other stars that
             | became neutron stars and crashed into each other.
             | 
             | Emergy accounting does a good job of accounting for
             | externalities of consumption (e.g. trace back water use in
             | Central Valley agriculture to Shasta Lake) but doesn't do a
             | good job of accounting for the production of noxious
             | influences.
             | 
             | The latter may be intractable, may really be the death of
             | environmental accounting, because instead of producing one
             | number for a product you produce numerous numbers. How can
             | you compare 1 g of tetraethyl lead in the air to 1 ton of
             | CO2? A megacurie of Krypton 85 to a kilogram of PFAS?
             | 
             | There is a field of "multiobjective optimization" that
             | considers these problems but leaves as many questions as
             | answers in that different people are going to see the
             | trade-offs differently.
             | 
             | (It reminds me of the doomed project where I was working
             | with some people to create an "NQ" score for the
             | nutritional value of food and we couldn't get consensus on
             | how to combine factors. For instance it is good to eat
             | riboflavin but you can't give nutritional yeast, which
             | colors your urine bright yellow with riboflavin, a score
             | proportional to how much riboflavin it has. It wasn't clear
             | to us if it really made sense to evaluate individual
             | foods... You really need to eat protein/Vitamin C/Zinc if
             | you haven't had any today, you don't need to if you have.
             | We weren't even sure you could assign it to foods w/o
             | reference to portion size... One scoop of ice cream is not
             | so bad but the whole box is something different.)
        
       | NameGenerator2 wrote:
       | I certainly don't think I'm the target audience for plant meat.
       | As a vegetarian, I don't actually want my burger to look it taste
       | like meat. I like to know that what I'm eating isn't meat, and I
       | see no need to blur the lines and enable someone to accidentally
       | serve it to me.
        
       | typest wrote:
       | As someone who would want to be a vegan but struggles not to eat
       | meat, I've been very interested in Impossible since it started.
       | The idea that you might make synthetic meat that tastes as good
       | as real meat while being cheaper is very alluring -- seemingly,
       | you could eliminate most meat consumption globally.
       | 
       | At the same time, over the past few years, I've explored more of
       | the world's cuisines and generally become a better cook. What
       | I've learned (which surely is obvious to many but was not obvious
       | to me) is that the typical US diet is unnecessarily meat centric,
       | and that being a vegetarian is much easier, healthier, and
       | tastier when one basically stops eating typical American meals.
       | Being a vegetarian is much easier when eating Indian food for
       | instance, and it's laughably easy when eating Ethiopian.
       | 
       | I'm still rooting heavily for Impossible, because factory farming
       | is a global atrocity. And, it would be really cool if one day, I
       | could eat an Impossible burger that was cheaper and healthier
       | than a regular burger. But for now, and for the foreseeable
       | future, I think that my attempts to be vegetarian will revolve
       | around learning to better cook food from non-American cuisines,
       | foods that are better suited to not having meat.
        
         | happyopossum wrote:
         | > The idea that you might make synthetic meat that tastes as
         | good as real meat while being cheaper is very alluring
         | 
         | This sounds like:
         | 
         | "The idea that you might make synthetic fuel that has a higher
         | energy density than petroleum while being cheaper is very
         | alluring"
         | 
         | Of course it sounds good - but reality isn't that simple to
         | twist to our desires. Impossible meat was more expensive (in
         | spite of them running at a loss), didn't taste as good, wasn't
         | any healthier, and by many accounts wasn't any better
         | environmentally. All downsides and no upside.
         | 
         | I'm not surprised it fizzled out given those realities. Perhaps
         | if they'd had another 5 years to perfect it before launching
         | they could have overcome one or two of those deficits?
        
           | azakai wrote:
           | > by many accounts wasn't any better environmentally
           | 
           | This is false according to every serious analysis I've seen.
           | 
           | For example:
           | 
           | > The most popular plant-based alternatives, Beyond [Meat]
           | and Impossible Burgers, produce about 90 percent fewer
           | greenhouse gas emissions in comparison with beef [..] They
           | reduce land use by at least 93 percent and water use by 87
           | percent to 99 percent. They also generate no manure
           | pollution.
           | 
           | https://www.rd.com/article/plant-based-meats/
           | 
           | Beef is by far the worst option (see the graph there); it
           | isn't hard to beat.
        
             | Ntrails wrote:
             | I read articles like that and they talk about reducing land
             | usage by not having cattle or sheep. How they cause
             | groundwater pollution.
             | 
             | Then I walk on the moors or the highlands with scattered
             | livestock and I struggle. I believe the problem is mass
             | production, factory farming, not meat. The issue is trying
             | to keep meat insanely cheap such that it can be eaten every
             | meal.
             | 
             | I _think_ if I source grass fed meat properly my impact is
             | minimal. But. Maybe I am wrong!
        
               | progman32 wrote:
               | Having viable meat substitutes is a path towards reducing
               | the need for mass meat production.
        
               | Ntrails wrote:
               | Hard disagree, eating veggie is perfectly fine and does
               | not require meat substitutes.
               | 
               | However, the solution to mass meat production is
               | regulation imo. But it is politically untenable because
               | it amounts to pricing people out of their lives
        
             | Amezarak wrote:
             | There are a lot of variables when it comes to the
             | environment. Grass-fed cattle grazing in the Great Plains
             | would be tremendously better for the environment than the
             | mass soybean/canola/corn agriculture permanently destroying
             | the entire Midwest.
             | 
             | The reason the Midwest is so fertile and has so much
             | topsoil is because of thousands of years of ruminant
             | grazing. We're destroying millennia of ecological
             | development and topsoil in decades. Not to mention what all
             | the fertilizers and herbicides do.
             | 
             | Your article just blanketly declares animals bad for the
             | environment and plants good, which is absurd. Are we better
             | off for having killed nearly all the buffalo? Clearly
             | feeding cows M&Ms and canola/soy is bad. But so is mass
             | agriculture in the first place. Responsible animal
             | husbandry can be an actual ecological positive.
        
             | hardolaf wrote:
             | You can reduce beef's greenhouse gas emissions by just
             | mandating a different animal feed that results in less
             | methane production by the cattle. But that would require
             | governments to actually do something.
        
               | tomcam wrote:
               | Do you feel that governments would be better at farming
               | than farmers? If so I assume you feel that government
               | bureaucrats can do your job better than you.
               | 
               | I am against all farm subsidies BTW.
        
           | ddulaney wrote:
           | One difference between fuel and food is that the fundamental
           | ingredients are cheaper for "meat" than meat. Impossible has
           | huge and ongoing R&D expenses as they try to simulate more
           | things and enter more markets. But at the end of the day,
           | raising animals is expensive and soybeans are cheap. The
           | crappy pre-Impossible veggie burgers are cheaper than real
           | meat for this reason (though less tasty, of course). As the
           | R&D requirement slows down, I would expect a similar path for
           | Impossible and other fake meats.
        
           | typest wrote:
           | > "The idea that you might make synthetic fuel that has a
           | higher energy density than petroleum while being cheaper is
           | very alluring" Of course it sounds good - but reality isn't
           | that simple to twist to our desires. Impossible meat was more
           | expensive (in spite of them running at a loss), didn't taste
           | as good, wasn't any healthier, and by many accounts wasn't
           | any better environmentally. All downsides and no upside.
           | 
           | To me, it seems that the question comes down to energy
           | efficiency. How many calories in are required to produce one
           | calorie of beef? Our World In Data claims the efficiency is
           | 1.9% [1], whereas Yale Center for Business and the
           | Environment claims it's 2.5% [2]. So, it seems that if
           | somehow you could figure out how to reconfigure plants into
           | meat in a way that isn't as inefficient, you could come out
           | ahead on cost. Now, maybe this is way too hard to do
           | currently (I don't know since I don't know much of the
           | science), but it at least seems like there could be an
           | opportunity.
           | 
           | Another place where cost could cost factor in would be if
           | governments were to enact a carbon tax (or, alternatively,
           | tax meat, or subsidize plant based meats). If the actual cost
           | to the environment could be reflected in the cost consumers
           | pay, that's another opportunity for plant based meats to come
           | out cheaper.
           | 
           | [1] https://ourworldindata.org/grapher/energy-efficiency-of-
           | meat... [2] https://cbey.yale.edu/our-stories/disrupting-meat
        
         | [deleted]
        
         | damidekronik wrote:
         | Ethiopian is an extremly underrated cousine. Both the distinct
         | but simple taste of the "curries" and the unique flavour of the
         | "pancake" which is traditionally used to eat (instead of
         | cutlery) is a pleasant experience. Regardless of your diet
         | please give it a try!
        
           | tomcam wrote:
           | Kills me that Ethiopian restaurants are so hard to find here
           | in Seattle. The other Washington, as in D.C., has several
           | excellent ones. Get on the stick, people!
        
         | brudgers wrote:
         | With 370mg of sodium, it will never taste like an actual
         | hamburger with only ground beef...it's about five times as
         | much.
         | 
         | That's part of what makes it taste good.
         | 
         | And why it's just another processed food item.
         | 
         | The US diet is more salt centric, more sugar centric, more fat
         | centric, than meat centric.
        
           | erulabs wrote:
           | As far as I've read, and I am not a doctor (although am
           | married to one), it's the lack of fiber and huge amounts of
           | sugar and salt that contributes to most of the health issues
           | we North Americans face. Meat-replacements though are more
           | about environmental causes (as this article points out). I
           | think they would do tremendously better if they could argue
           | that they were healthier options too.
           | 
           | The milk-replacements are even worse in this regard. Oat milk
           | seems healthier than cows milk somehow, until you realize it
           | has 50% more sugar, twice the carbs, half the protein, and
           | fewer nutrients. I really don't understand how alternative
           | milks have positioned themselves as healthy and artificial
           | meat somehow has not.
        
             | Klonoar wrote:
             | There are brands of Oat Milk that are better than others. I
             | usually drink soy, but sometimes I want an oat milk latte
             | and I find I have to ask the barista exactly what brand
             | they're using.
             | 
             | At home I just use Elmhurst plant milks, which function
             | fine as a base. Then again, this brand works for me because
             | I've never used milk as a nutrient source - it's just a
             | flavor or texture.
        
             | brudgers wrote:
             | The marketing for meat replacement is about the
             | environment.
             | 
             | The actual product is pretty much Plinket's pizza rolls.
             | 
             | I mean your faux burger has added salt and fat to the
             | intrinsic carbs.
             | 
             | You can get oat milk without sugar and containing less
             | sodium that cow's milk...mild hypertension and type 2
             | diabetes: it's what I put in my coffee.
             | 
             | You can also make oat milk yourself pretty easily. Like
             | everything with diet, it's a matter of having the time.
        
             | tomcam wrote:
             | calling them milks was marketing black magic
        
         | akudha wrote:
         | Produce is of lower quality in general, in the U.S. And also
         | more expensive, compared to meat. I have never eaten meat in my
         | life. Out of curiosity, I checked the prices of chicken vs
         | produce. It was depressing to see how much chicken I can buy
         | for the same price of 3 mangoes (current almost 3$ for a single
         | mango in my area).
         | 
         | I wish produce was subsidized instead of meat and dairy) or in
         | addition to meat)
        
           | bolt7469 wrote:
           | It depends what you mean by "produce." Beans are far cheaper
           | than chicken and have a more similar dietary role than
           | chicken vs mangoes.
        
           | ndiddy wrote:
           | Why are you using mangoes as your metric? You can get giant
           | bags of frozen vegetables for a dollar or two.
        
           | antifa wrote:
           | We have huge meat subsidies, at the minimum, we should adjust
           | that and let the market correct the pricing.
        
         | solardev wrote:
         | For what it's worth, there are some pretty decent "New
         | American" recipes too, for lack of a better word. They are
         | often vaguely inspired by ethnic fusion foods and then modified
         | both for Americanness (more sugar, less spice, familiar
         | seasonings, etc.) and vegetarianness. But they include
         | everything from sandwiches to lasagnas to pot pies to chicken
         | strips to meat loaves to chicken-fried steak to burritos to
         | grain bowls and salads.
         | 
         | Only very rarely do they use mock meats, but tofu, seitan
         | (concentrated wheat protein), legumes/beans, and jackfruit are
         | common. The trick, as you noticed, is to make the meal tasty as
         | itself, not to make it pretend to be meat.
         | 
         | You don't have to give up meat to enjoy those dishes once in a
         | while, or as a side.
         | 
         | If you eat out often, the HappyCow app is specifically for
         | finding restaurants with good veggie options. It's free and
         | super helpful whether you're in your home town or traveling.
         | 
         | If you want to cook, there are a ton of purpose made vegan
         | cookbooks. I personally like the quick and easy ones that
         | emphasize meals under 20 minutes, vs the super fancy ones that
         | take forever.
         | 
         | Bon appetit.
        
         | hardolaf wrote:
         | My problem with all of these fake "meats" is that they don't
         | taste like meats, they taste like vegetables and fruits that
         | have been handled to the point of not being enjoyable to eat.
         | I'd rather just eat well prepared and cooked vegetable dishes
         | like what you can get in many nations and cultures around the
         | world than these fake "meat" products.
        
           | kzrdude wrote:
           | The fake meats are of course the epitome of ultra-processed
           | food. Hallmarks of which are if fats, proteins, sugars are
           | entirely reshaped in a way that does not happen in cooking.
        
         | dmix wrote:
         | Being a vegetarian, or Mediterranean, or keto usually means you
         | have to cook.
         | 
         | Eating out in North America (Canada and Mexico too) is always
         | full of meat. Even in nicer restaurants.
         | 
         | Cooking at home regardless of your diet is the simplest way to
         | eat better. I used to used Uber Eats 3-4 times a week and I got
         | 10x healthier just making my own food and it's been a great way
         | to get off social media and spend more time with people.
         | 
         | People want to come over and socialize when you get good at
         | cooking. Which is 10x better than getting into the 100th
         | argument online.
        
           | spfzero wrote:
           | Restaurants almost all use inferior fats, such as seed oils.
           | It's rare to find one using real butter, decent olive oil,
           | etc. They also generally buy their sauces and dressing from
           | large industrial processors. If you are trying to avoid
           | PUFAs, you need to cook your own meals.
        
           | tomcam wrote:
           | One hack I used during my decades as a vegetarian was
           | ordering side dishes, not entrees. Even in, maybe especially
           | in, steak houses the non-meat entrees are often every bit as
           | interesting as the main course.
        
         | TaylorAlexander wrote:
         | Something I've noticed about being vegan is the way the meals
         | change. In a lot of American meat based meals, the meat is the
         | center piece and everything else is peripheral. In a well made
         | vegan meal, there is often no specific center piece. Instead,
         | you get a multitude of flavors that all work together in
         | complex ways. It can be really wonderful. I'd encourage anyone
         | who eats meat every day to consider experimenting with periodic
         | meat free days. I used to eat meat almost every meal but I've
         | now quit entirely. I almost never eat meat substitutes but
         | instead eat meals with a mixture of foods that all work
         | together. It's really lovely!
        
           | autoexec wrote:
           | > I'd encourage anyone who eats meat every day to consider
           | experimenting with periodic meat free days.
           | 
           | I don't mind not having meat, but I'm not very good about
           | eating vegetables. I'm a supertaster with a diet that learns
           | towards childish. Most spices and bitter veggies are out, so
           | it's difficult to find vegetarian or vegan dishes I can
           | tolerate. All the vegans and vegetarians I know love these
           | crazy spicy foods and I'm over here avoiding certain brands
           | of gum and toothpaste because they're too much for me.
           | 
           | Meat free days for me would likely end up being full of
           | pasta, fruits, nuts, or even something like PB&J or French
           | toast!
        
             | swivelmaster wrote:
             | I've found that with sea salt, olive oil, garlic, and an
             | air fryer, just about any vegetable can be made hot and
             | delicious in 15 minutes or less.
        
           | colordrops wrote:
           | Totally agree. I find that I eat more mindfully and
           | appreciate various ingredients and flavors to a greater
           | degree.
        
           | typest wrote:
           | Any cookbooks or recipes you recommend? How does one figure
           | out which different pieces of the meal go together well?
        
             | bolt7469 wrote:
             | _The Flavor Bible_ is an excellent book for pairing foods.
             | They also have a vegetarian version.
        
             | 7speter wrote:
             | Falafel with either pitas and tzatziki (its what I use) or
             | turmeric garlic rice:
             | 
             | Falafel: https://youtu.be/2l9TyNV64Zo
             | 
             | Turmeric rice: https://youtu.be/tLiRpUmr8Cg
        
             | boulos wrote:
             | I'm not Vegan, but I do own The Veganomicon from which I've
             | liked several dishes (I don't have it handy, but there are
             | some great chickpea dishes in there).
        
             | TaylorAlexander wrote:
             | This is a good question, but I don't work well with
             | cookbooks. They tend to sit on my shelf closed. I learned
             | by experimentation. I do know of one cookbook because I
             | heard an interview with the author on the radio, called
             | "Decolonize your diet" about traditional indigenous recipes
             | from Mexico before the Spanish arrived and made everything
             | about meat. The authors deserve support but for the curious
             | it is also on library genesis.
             | 
             | But I do a combination of looking online at vegan recipes
             | and experimenting with stuff on my own. I make a lentil
             | sweet potato curry that is really filling and delicious.
             | Here is my recipe copied from a tweet I made about it:
             | 
             | Large onion, chopped. 'Sautee' in water until partially
             | clear. Add minced garlic and ginger paste. Saute 2 more
             | mins. Add curry powder, turmeric, any other spices, salt,
             | pepper. Add can chopped tomatoes, 2-3 cups oat milk, 1.5
             | cup washed lentils, Add chopped large sweet potato, add a
             | can of garbanzo beans, add a small can of chopped mushrooms
             | (drained). Serve with brown rice. Can add raisins and
             | nutritional yeast. Can get a sweet crunch adding candied
             | nuts.
             | 
             | I also find this lecture helpful for thinking about foods
             | to experiment with:
             | https://www.youtube.com/watch?v=EpRrD58Ah3Q
             | 
             | You can also look for vegan or vegetarian restaurants in
             | your area and try them, see what you like, and try to work
             | with those foods. And look for different cultures like
             | Indian food that focus on more vegetarian meals.
             | 
             | Bon appetit!
        
             | arbitrary_name wrote:
             | Try Simple by Yotam Ottolenghi. He's known for complex,
             | Middle eastern influenced cuisine, but this book has a lot
             | of stripped down recipes that you can put together easily
             | and quickly.
        
           | garren wrote:
           | I'm not a fan of meat substitutes like impossible or beyond,
           | but tofu, seitan, and (occasionally) tempeh are awesome and
           | easy to cook up. I agree with you that a vegan meal generally
           | doesn't have a centerpiece food item, and that the complexity
           | of flavor more than makes up for it.
           | 
           | The problem with meat substitutes and alternative meat dishes
           | (i.e black bean or beet burgers, or tempeh "bacon", etc.) is
           | that no matter what, it's not going to taste like what you're
           | expecting. I'm often happier eating vegan recipes that make
           | no attempt to replace meat.
        
           | unity1001 wrote:
           | > In a well made vegan meal, there is often no specific
           | center piece. Instead, you get a multitude of flavors that
           | all work together in complex ways
           | 
           | Yep. That's what I have been finding out recently as well.
           | The vegan 'meat alternatives' should be considered full-
           | fledged dishes with their own excellent flavor themselves.
           | Since its much easier to balance different flavors because
           | the overriding flavor of the meat/protein is less in plant
           | based protein.
        
         | bastawhiz wrote:
         | > meat that tastes as good as real meat while being cheaper is
         | very alluring
         | 
         | Interestingly, it seems that every time I see an Impossible
         | burger on a menu, it's not cheaper. Often it's more expensive,
         | but usually roughly the same price. I'm not sure why this is,
         | but it seems like it's probably holding folks back from eating
         | it regularly.
        
           | SuperQue wrote:
           | I needed to source food for an event with 500 people.
           | 
           | Burger meat was 0.80EUR person for 125g, not organic/bio. But
           | good quality from a German butcher.
           | 
           | I got Beyond burgers for the veg option. Best price I could
           | get wholesale was 2.00EUR per person.
        
             | sillystuff wrote:
             | > I got Beyond burgers for the veg option.
             | 
             | As someone who doesn't eat meat, I prefer not to have fake
             | meat. I'll often just pass on eating anything if fake meat
             | is the only non-meat option.
             | 
             | A stir fry with rice or veggie fajitas (could be just
             | peppers and onions) with Mexican tortillas possibly with a
             | side of beans would be much preferable, and cost nearly
             | nothing. Adjust for regional tastes.
             | 
             | Easy to justify when it is something that can be a main
             | dish for the non-meat eaters and a side dish for the meat
             | eaters. But, if people are serving themselves, the non-meat
             | item should be earlier on the table / separated from the
             | meat, so meat eaters do not contaminate it with meat
             | (common).
             | 
             | Fake meat is a nice option for meat eaters who are trying
             | to reduce their consumption of meat for $reason(s), but
             | still crave meat. But, for folks like me who do not eat
             | meat nor have any inclination to do so, it is kinda weird.
        
               | tomcam wrote:
               | I was a vegetarian for 40 years. I could never understand
               | why people go vegetarian and then... eat fake meat? WTF?
               | There are zillions of awesome vegetarian dishes in this
               | beautiful culinary world.
        
             | rhdunn wrote:
             | You don't need to use a meat replacement for burgers. You
             | can have various style burgers that I've seen for
             | ~PS2.25-PS2.85 for 4, e.g.:
             | 
             | - Bean (often spicy)
             | 
             | - Halloumi
             | 
             | - Parsnip & Carrot Nut
             | 
             | - Plantlife Crunchy Vegetable Crispbake
             | 
             | If you do want to use a meat substitute, I've found the
             | following have comparable prices to the meat based versions
             | at ~PS2.00 for 2:
             | 
             | - Linda McCartney's Burgers
             | 
             | - Richmond Vegan Meat Free
             | 
             | Other meat replacement brands (Beyond Meat, Moving
             | Mountains, Fried Jackfruit, etc.) are dearer at
             | ~PS4.00-PS4.50 for 2.
             | 
             | I'm not sure how the wholesale prices compare, I just
             | checked the prices on Waitrose's website. I've had several
             | of these.
        
             | adaml_623 wrote:
             | I feel the very fact that we need to refer to a brand name
             | for the meat replacement is a clear indicator of how
             | immature the market is.
        
           | rgblambda wrote:
           | Maybe it's for the same reason cinema ticket prices are the
           | same for every movie. Price is a (often inaccurate) signal of
           | quality. By lowering the price you are saying this product is
           | inferior.
           | 
           | On the other hand it could be because if restaurants have a
           | similar product at a lower price, then customers might go for
           | the cheaper option, thus reducing overall profits.
        
           | bootlooped wrote:
           | I think demand is a big part of it.
           | 
           | Vegetarians and vegans are willing to endure a lot of costs,
           | financial and otherwise, to adhere to a special diet.
        
           | unity1001 wrote:
           | > Often it's more expensive, but usually roughly the same
           | price. I'm not sure why this is
           | 
           | Because the scale of meat alternatives did not reach the
           | scale of being cheaper yet...
        
           | DangitBobby wrote:
           | It's more expensive because the cost of meat is heavily,
           | heavily subsidized by the government (at least in the US).
           | The actual cost to produce meat is much higher than
           | Impossible or Beyond [1].
           | 
           | > The United States federal government spends $38 billion
           | every year subsidizing the meat and dairy industries.
           | Research from 2015 shows this subsidization reduces the price
           | of Big Macs from $13 to $5 and the price of a pound of
           | hamburger meat from $30 to the $5 we see today.
           | 
           | 1. https://www.aier.org/article/the-true-cost-of-a-hamburger/
        
           | typest wrote:
           | I am really not that knowledgeable about this space, but I
           | would imagine it's because A) there are a lot of subsidies
           | for the meat industry, and B) there are a lot of economies of
           | scale present in the meat industry that do not yet exist in
           | alternative meat industries.
           | 
           | Of course, it makes sense that when introducing a new product
           | like this to the market, it is potentially going to be more
           | expensive than existing products. It seems like, in theory,
           | one should be able to make it much cheaper just because
           | producing meat by way of animals is just very wasteful from
           | an energy perspective. However, I have no clue what is
           | required to synthesize such compounds without the use of
           | animals, so I don't know how far away we are from being able
           | to do this.
        
             | oezi wrote:
             | It just takes time to tilt the economies of scale. For soy
             | milk it took 10 years from niche appearance in supermarkets
             | to being cheaper than real milk.
        
               | antifa wrote:
               | I checked Kroger's website, which had some strange
               | problems. You can't sort by lowest price and there are
               | approximately 2.5k results for "milk". The "dietary
               | preferences" filter does not include "lactose intolerant"
               | or anything equivalent for milk alternatives, despite all
               | milk alternatives being in the search results. The only
               | one that looked genuinely useful (but not for me) was
               | "Gluten free".
               | 
               | That being said, I did a price check and found that soy
               | milk was not cheaper than regular milk. Kroger milk is
               | $3.29 for 1gal and soymilk is $2.59 for 0.5gal.
               | 
               | https://i.imgur.com/6motDcj.png
        
         | nu11ptr wrote:
         | I will respectfully disagree, and at risk of downvotes, I think
         | food science is a very difficult field due to difficulty
         | getting good cohorts. Vegetarians and vegans tend to be very
         | health conscience, but often studies lump "meat eaters" in with
         | the same group who have a diet of highly processed foods and
         | fast food.
         | 
         | I would also disagree most diets are "unnecessarily meat
         | centric". Getting adequate amounts of protein is incredibly
         | important and is very hard to get that as a vegan/vegetarian.
         | It is of course possible, but would take conscious work most
         | people would not take. I would bet most vegans have inadequate
         | protein consumption.
         | 
         | Lastly, Impossible burgers are NOT good for you. They are
         | highly processed junk food. Take a look at the ingredients.
         | Full of seed oils and other things that are simply not good for
         | you.
         | 
         | In summary, I don't claim to know all the answers, but I'm
         | betting on a real food diet of meat, eggs, and vegetables. I
         | shun processed foods 98% of the time and things with added
         | sugar. I don't think it is terribly obvious what is the "best
         | diet" and there are several conflicting studies, but eating a
         | "real food" diet mostly avoiding "food product" strikes me as a
         | reasonable bet.
        
           | prox wrote:
           | What many people don't do or know is that you don't have to
           | eat meat everyday. In fact once or twice a week is more than
           | enough, unless you have a super strenuous physical job.
           | 
           | That's the best of both worlds without going all polarized
           | for/against meat.
           | 
           | Getting good meat sources (aka not from Brazil for instance)
           | is a great second choice one can consciously make.
        
             | dixie_land wrote:
             | what's wrong with Brazil
        
               | h0l0cube wrote:
               | Cattle (and crop production for cattle feed) in Brazil is
               | decimating the Amazon
        
               | prox wrote:
               | Brazil is the world largest exporter of beef (mostly to
               | the US) and it costs huge swathes of land, killing the
               | rainforest plus more methane in the atmosphere. So it's a
               | double whammy when it comes to environmental costs. And
               | lets not start talking about the main company behind it,
               | feel free to research that.
               | 
               | https://www.ers.usda.gov/amber-waves/2019/july/brazil-
               | once-a...
        
               | mc32 wrote:
               | The largest importers of Brazilian beef are China and
               | Hong Kong, with South Africa and the Middle East taking
               | up the rearguard, not the USA.
               | 
               | Surprisingly the second largest exporter of beef is
               | India.
        
               | phunkay wrote:
               | It is prohibited to export beef from India at all [1].
               | Where did you learn that they are the second largest
               | exporter?
               | 
               | [1]
               | https://en.wikipedia.org/wiki/Cattle_slaughter_in_India
        
               | mc32 wrote:
               | According to the USDA: https://www.ers.usda.gov/amber-
               | waves/2019/july/brazil-once-a...
        
               | dmarble wrote:
               | India's beef exports are primarily buffalo meat
               | ("carabeef"), not cow meat. In addition, there are states
               | in India where slaughtering cows is permitted.
        
               | PM_me_your_math wrote:
               | They use the trees in the forests. Forests grow back. I
               | suppose we could let some people starve, so the trees
               | won't be used for wood. Just as long as mother nature is
               | ok, right?
        
             | jaclaz wrote:
             | As a matter of fact the "original" Mediterranean diet (i.e.
             | what people actually ate in countries like Italy or Greece)
             | rarely included meat more than once or twice per week (but
             | not being actualy vegetarian or vegan it did include fish,
             | eggs, cheese).
        
             | hardolaf wrote:
             | The advice that I've gotten from my doctor is five to seven
             | portions of meat at spread over at least two days per week.
             | So yes, you don't need to eat it every day, but you still
             | need to eat a good amount. And it may just be simpler to
             | eat 3 to 4 ounces of chicken each day with something else
             | than to track how often you're eating 2-3x that much over
             | two days in the week.
        
               | prox wrote:
               | I am not going to argue with what a doctor advises you,
               | but I am going to say it must be personal. Lots of people
               | live their whole lives without eating meat and do fine.
               | Anyway, the take away is that a lot less is probably fine
               | for you if you are the typical meat eater 7x a week.
        
               | speakfreely wrote:
               | Did you ask your doctor what he's basing this on? I'd
               | like to read more.
        
           | jhbadger wrote:
           | People say "it's hard to get adequate amounts of protein" as
           | a vegetarian/vegan, but really people don't need the hundreds
           | of grams of protein a day a typical meat eater gets. Just
           | 50-60 grams a day is fine even by the USDA (which if anything
           | has been criticized as being beholden to the US meat and
           | dairy industries and as such that estimate is if anything an
           | overestimate). It's really not that hard to get 50-60 grams
           | of protein from non-animal sources without even trying.
        
             | nu11ptr wrote:
             | I do not think that is enough, and by the look of the body
             | mass of most people I see, most don't get enough.
        
             | tanaros wrote:
             | What are these meat eaters consuming that's giving them
             | hundreds of grams of protein per day? A 14oz ribeye is only
             | 98 grams of protein and I hardly think typical meat eaters
             | are consuming those for every meal.
        
               | pvaldes wrote:
               | > What are these meat eaters consuming?
               | 
               | Everything. To start, the term "meat eater" is not only
               | stupid, but also deliberately deceitful. People that eat
               | meat eat also vegetables, legumes, fish, eggs, milk and a
               | diet that is as much wider as they want.
               | 
               | There is not such thing as hypercarnivore humans that eat
               | only meat and water.
               | 
               | The correct term is omnivore. If vegans want to be taken
               | seriously, they must start talking seriously and don't
               | rely on cheap tricks.
        
               | lern_too_spel wrote:
               | The person you are responding to eats meat. Why should
               | what they say change whether you take vegans seriously?
        
               | tomcam wrote:
               | > There is not such thing as hypercarnivore humans that
               | eat only meat and water.
               | 
               | Not true. Look up "lion diet", "carnivore diet", and the
               | like. Tons of anecdotal reports that people with hard-to-
               | treat autoimmune diseases are benefitting. Yes, I know
               | "anecdotal"; I emphasized it already. Might be bunk. I
               | don't care either way. But it is a growing movement.
        
               | pvaldes wrote:
               | Ok, not a common case, but far point. That would the real
               | opposite then. When people talks about vegetarian versus
               | "meat eaters" don't use it in this sense normally. Is
               | often used by vegetarians as a synonym of fast food diet
               | or "Mcdonalds diet" or "extreme obesity diet". They often
               | flag this red-meat herring, and this is not really fair.
               | 
               | And then we are told that vegetarian diet is more healthy
               | because X,Y and Z good stuff coming in plants A,B & C.
               | But they forget to notice that omnivores receive exactly
               | the same healthy benefits from exactly the same
               | ingredients in their diets, because they also eat A,B and
               | C. Plus the proven benefits that came from eating meat,
               | fish or eggs.
        
               | tomcam wrote:
               | I'm with you on all of that. I believe the carnivore diet
               | thing could lead to some interesting insights once
               | falsifiable tests can be created.
        
               | jraph wrote:
               | "Meat eater" just means "someone who eats meat". You
               | really are reading too much into this expression. There's
               | nothing in it that says that you eat meat _exclusively_.
               | You are also a computer user, but that does not prevent
               | you from using a knife, or any other tool.
               | 
               | You should not find the expression "meat eater"
               | offensive, unless you somehow find that eating meat is
               | wrong in some kind of way (in which case, do yourself a
               | favor, do something to solve the discrepancy). There's
               | nothing deceitful in "meat eater", it actually cannot get
               | clearer. It also does not bear any judgement. Of course,
               | that does not mean a vegetarian won't judge you, but this
               | won't be conveyed by using this expression alone ("You
               | damn meat eater" would of course be very different in
               | this respect).
               | 
               | > The correct term is omnivore
               | 
               | "An omnivore is an animal that has the ability to eat and
               | survive on both plant and animal matter" [1]. Omnivore is
               | not "eats meat and plant matters", it is " _can_ eat meat
               | and plant matters " (biologically speaking). Which
               | applies to vegetarian.
               | 
               | "Omnivore" relates to a species and is not really
               | adequate to qualify an individual / is ambiguous.
               | 
               | Also, on a personal note, I hope that you are not waiting
               | for vegans to prepare you a professional presentation and
               | "look serious" for you to think about the topic. I think
               | they should make sure to give a good impression, but
               | that's not their job. You do you. The topic is highly
               | documented at this point in all the directions you could
               | imagine.
               | 
               | [1] https://en.wikipedia.org/wiki/Omnivore
        
               | lfpeb8b45ez wrote:
               | Check out the carnivore diet.
        
               | nu11ptr wrote:
               | Only? That is one meal. Many eat three meals and snacks.
               | Very easy to hit 150g of protein in a day consuming meat.
               | There is a good comment below on the breakdowns.
        
             | neuralRiot wrote:
             | I'm currently on a short bulk so getting about 200g a day,
             | 50~60g is my breakfast (this is from plants)
        
             | Amezarak wrote:
             | Anecdotally 50-60 grams protein is definitely not enough
             | for me, I would guess people consuming that figure
             | generally have very little lean body mass.
        
           | rzimmerman wrote:
           | I think you're right that lumping anyone that eats meat at
           | all into one big group hides the diversity there. It's
           | completely reasonable to eat a healthy diet with meat in it
           | (lean chicken, fish, occasional beef, good sources of fiber
           | and healthier fats, etc). It's also possible to have a
           | vegetarian diet that's unhealthy. When I switched to being
           | vegetarian my diet was very carb and cheese heavy at first.
           | 
           | I don't think people considering leaning vegetarian/vegan
           | should worry about getting enough protein. Protein deficiency
           | is rare and just including eggs and dairy in your diet is
           | really enough to not worry about it. If you're bodybuilding,
           | sure, you need to supplement, but that's true for a meat diet
           | as well. Many millions people lead healthy lives without meat
           | protein and without keeping track of anything. I think people
           | curious should try a meat-free day or two a week and see how
           | they feel. I was skeptical (growing up where every meal had a
           | serving of meat) but it's really not an issue.
           | 
           | Full vegans need to make sure they're getting the full range
           | of protein types but it's pretty easy if you have a diverse
           | diet of grains, legumes, nuts, and other protein-rich foods.
           | Basically don't go in thinking vegan == "I only eat lettuce"!
           | There's lots of great, filling, protein-rich vegan food out
           | there. Even a few vegan/veggie meals a week is a good thing.
           | 
           | 100% agree impossible burgers are not good for you. Like real
           | burgers they're fine in moderation. My personal love for an
           | impossible burger is that it satisfies a craving without
           | causing harm to an animal. It doesn't even need to be as
           | good, just good enough to keep me from getting beef.
        
           | djleni wrote:
           | > Getting adequate amounts of protein is incredibly important
           | and is very hard to get that as a vegan/vegetarian.
           | 
           | Why do you believe this is the case? It really isn't.
           | 
           | What do you consider "adequate" protein consumption?
        
             | nu11ptr wrote:
             | I'm a weight lifter and consume 100-150g daily. I think
             | everyone should consume around 75g daily (I should add: as
             | an absolute minimum)
        
               | djleni wrote:
               | You can nearly hit 75g a day with PB&J sandwiches. That's
               | not exactly difficult.
        
               | hilbertseries wrote:
               | Your recommendation is that people eat 18 tablespoons of
               | peanut butter a day to get their protein?
        
               | djleni wrote:
               | Not at all. Just pointing out that 75g isn't some
               | breathtakingly large number to hit without meat.
               | 
               | A wheat bread PB&J hits about 23G of protein with 4TBSP
               | of peanut butter.
               | 
               | White rice and tofu, the most boring meal I can think of
               | already gets you to 14g or so.
               | 
               | Hitting 150g of protein is really difficult and arguably
               | a gross way to eat if you're just eating meat anyways.
               | That's over TWO POUNDS of ground beef.
        
               | messe wrote:
               | 4 _tablespoons_ of peanut-butter on a sandwich? Isn't
               | that quite a lot? That'd cover a most of the bread
               | without even having to spread it.
        
               | capitalsigma wrote:
               | The issue with the PB&J is that it's > 700 calories (440
               | just from the PB, call it 100 for a TBSP of jelly,
               | probably 100-200 for the bread), whereas a grilled
               | chicken breast might give you 30 G of protein with maybe
               | 250 calories. If you were getting 150G of protein from PB
               | alone, you would have to eat ~3.5k calories.
               | 
               | Some more data points:
               | 
               | * 150 g of protein from lentils: 1.9k
               | 
               | * 150 g of protein from chickpeas: 2.9k
               | 
               | * 150 g of protein from grilled chicken breast: 750
               | 
               | * 150 g of protein from whey powder: 675
               | 
               | * 150 g of protein from egg whites: 640
               | 
               | My experience is that I don't need to worry much about
               | "getting meat in" when I'm bulking up, but when I'm
               | cutting calories to lose weight (and trying to keep
               | protein extra high in order to maintain lean
               | mass/increase satiety -- I'll have as much as 200-230g
               | per day on maybe 2400 total calories), it's really tough
               | to hit without having a lot of lean meat in my diet.
        
               | djleni wrote:
               | Okay I mostly agree with that. It's difficult to lose
               | weight while not eating meat and maintaining a high
               | protein diet.
               | 
               | But my point isn't that, it's that for an average person
               | eating average calories it's not difficult by any means
               | to get enough protein.
               | 
               | To be fair though, plant based protein powder is about
               | 700 calories for 150g of protein too :)
        
               | sieabah wrote:
               | The "average" American is obese, so I'm not sure we
               | should be encouraging this inefficient source of protein.
        
               | dixie_land wrote:
               | I think the point being made is about the "density" of
               | protein per serving. Sure you can get 75 from PB but that
               | would also give you diabetes, and excessive fat too.
               | 
               | Same goes for plans, yes in powder form it's a few scoops
               | but you probably would be way too stuffed if you eat the
               | actual veggies.
        
               | neuralRiot wrote:
               | > but when I'm cutting calories to lose weight (and
               | trying to keep protein extra high in order to maintain
               | lean mass/increase satiety
               | 
               | You need to cut down on broscience, To go into catabolic
               | mode you need a hig caloric deficit for a long time
               | combined with inactivity.
        
               | tomcam wrote:
               | How do you get the 100-150g?
        
             | dixie_land wrote:
             | 1 gram per lb of body weight
        
               | djleni wrote:
               | Might be more than you need:
               | https://www.mayoclinichealthsystem.org/hometown-
               | health/speak...
               | 
               | But regardless, not hard to hit with legumes and soy and
               | nuts and meat replacements like Impossible.
        
             | DangitBobby wrote:
             | The big difference is you actually have to actually pay
             | attention to your protein intake. If you just eat meat all
             | the time, you can be pretty confident you'll get enough
             | protein with maybe a tiny bit of supplementation.
             | Convenience, in a word.
        
         | buu700 wrote:
         | As someone who's been strictly keto for over a decade, it would
         | be difficult for me to maintain my macros without meat, or a
         | close substitute. (I would mirror nu11ptr's comments[1] as
         | well.) As someone who finds mass murder and exploitation of
         | other animals distasteful, I'm also constantly on the lookout
         | for realistic alternatives.
         | 
         | For a while, I really tried to make Beyond Meat work. I wasn't
         | thrilled about introducing a highly processed food filled with
         | low-quality fat (canola oil) as a daily staple, but the macros
         | weren't _terrible_ (although far from ideal).
         | 
         | It worked for a few months, but one day it was like a switch
         | had suddenly flipped in my head, and even the smell of cooking
         | it was enough to make me gag. I haven't been able to stomach it
         | ever since. Impossible is probably more workable in that
         | regard, but the macros are even worse, it's also highly
         | processed (arguably more so), and I'd be skeptical of using soy
         | as my majority protein source due to the phytoestrogens.
         | 
         | All that being said, I recently got a chance to try a "chicken
         | cutlet" from Meati[2]. I would _highly_ recommend it to anyone
         | who isn 't allergic. Summary:
         | 
         | * Rather than imitating ground meats, they sell fake steaks and
         | chicken cutlets.
         | 
         | * Rather than a highly processed blend of ingredients, it's a
         | whole food -- just a particular species of mycelium (what
         | they're branding as "mushroom root"), grown in molds to fit
         | certain shapes then flavored and pressed to remove water.
         | 
         | * Complete protein, 0g net carbs, good variety of (naturally
         | occurring) micronutrients. If this matters to you, it's also
         | low-fat.
         | 
         | If I hadn't known otherwise, I would've assumed it was just a
         | lean cut of chicken that had been marinated in some sort of
         | mushroom sauce, and I'm saying this as someone who eats actual
         | meat on a daily basis.
         | 
         | From my perspective, Meati seems like the holy grail. It's good
         | enough to convince me that cultured meat may turn out to be
         | redundant. The current supply is too limited to use as a daily
         | staple, but it's going to become my go-to protein as soon as
         | they finish scaling up production.
         | 
         | 1: https://news.ycombinator.com/item?id=32964029
         | 
         | 2: https://meati.com
        
           | Klonoar wrote:
           | The estrogen concern with soy is fairly overblown and not
           | really an issue.
           | 
           | Anyway, another one to look out for is Juicy Marbles. Cannot
           | wait to see these things get wider distribution.
        
           | tomcam wrote:
           | Do you ever consider getting meat from a humane farm? To me
           | that's as fair a solution as I can find. Especially
           | understanding that during plant harvests thousands of small
           | animals can be killed or greviously wounded.
        
         | PM_me_your_math wrote:
        
         | hakfoo wrote:
         | To me, that's the "where's the beef" moment. The meatless
         | alternatives are usually _more_ expensive than the cheapest
         | real-meat options in the stores.
         | 
         | While I suppose some of this is still "relatively early-stage
         | firm versus entrenched industry that's spent the last century
         | streamlining its operations", it means that it's still a
         | conscious "I'm going out of my way to choose the meatless
         | wonder" decision.
         | 
         | Once it got cheap enough, I figured you'd start to see it
         | widely adapted by food services as a way to stretch margins or
         | compete more aggressively. Although I suspect this will be
         | hindered by various product-labeling legal issues; they'll have
         | to still be explicitly telling people "it's not beef" and
         | that's going to shape customer expectations.
         | 
         | I always liked the premise of selling vegetarian products as an
         | economic choice rather than a moral one-- it avoids any direct
         | personal values conflict by saying "You could try the McVeggie
         | and save a buck on this meal."
        
         | isthisthingon99 wrote:
         | What is so difficult about pan frying a steak for 3 minutes on
         | each side followed by 4 eggs, scrambled and some broccoli
         | florets steamed in the microwave for 2 minutes?
        
           | tomcam wrote:
           | I dunno about the broccoli prep, that doesn't sound so
           | great... air fryer FTW. Much slower though.
        
       | Slava_Propanei wrote:
        
       | ThalesX wrote:
       | I just don't see any future where I won't be eating meat.
       | 
       | My grandparents and cousins raise farm animals; I've helped raise
       | farm animals: horses, oxen, cows, chickens, pigs, goats...
       | 
       | What stops a family from raising their own hamburgers? In my
       | vision, it's a lot cleaner and easier to understand than lab
       | grown meat.
       | 
       | I was just talking to my grandpa, in Europe, he was laughing at
       | the news about needing to eat insects in the future, he also
       | mentioned no one he knows would have trouble sourcing meat in any
       | vision of the future.
       | 
       | (Edit: downvote me all you want with no comment but this is a
       | part of reality no matter how much you ignore it; good luck
       | convincing generational farmers, that grow their own food, to
       | start getting pre-frozen insect meat or meat alternatives,
       | delivered to them from god knows where.)
        
         | hedora wrote:
         | I don't think people realize how low emissions are for poultry.
         | Also, adding supplements like seaweed to cow diets reduces
         | their emissions substantially.
         | 
         | Ultimately, we have to do direct air carbon capture anyway at
         | this point (the climate is already unacceptably screwed up),
         | and doing that will be far more economical and scalable than
         | eliminating long tail carbon emissions.
         | 
         | After all, meat production is only a bit over 5% of global
         | emissions. Carbon capture will dwarf that: we're committed to
         | capturing > 100% of current emissions for many years, whether
         | we like it or not. Estimates say carbon capture will cost about
         | a dollar per gallon of gasoline-equivalent emissions.
         | 
         | Would people rather give up beef, or pay $0.10-0.05 more per
         | gallon of gasoline?
        
         | toast0 wrote:
         | > What stops a family from raising their own hamburgers?
         | 
         | Mostly that they take a lot of space or a lot of feed or both.
         | I borrowed two cows (or loaned a pasture) for a couple of weeks
         | once, and they cleaned it out real fast. A lot of people in
         | single family homes could keep chickens or maybe even goats,
         | but cows are right out.
        
         | iforgotpassword wrote:
         | It's the same line of argument as "well my dad was a chain
         | smoker and he died at 92 and it wasn't lung cancer!"
         | 
         | It's undisputable that producing meat requires way more land
         | and resources than any plant or vegetable. Sure, nobody cares
         | about the farmer and his five cows he keeps for himself, what's
         | rather the problem is giant animal farms with questionable
         | hygiene, sick animals, bad treatment of them, and the general
         | expectation of more and more parts of the world population to
         | eat meat every day instead of once or twice a week.
        
         | Dylan16807 wrote:
         | Go ahead but that's a lot of expense and/or land needed, and
         | isn't relevant to most people
         | 
         | But also it's silly of you to equate "lab grown meat" to stuff
         | that's just different plants processed and mixed.
        
       | standardUser wrote:
       | I love the modern meat alternatives, but they are comparatively
       | carb-heavy and are replacing one of the few foods I eat regularly
       | that are not carb heavy. That's just not compatible with how I
       | need to eat to feel good and maintain my body weight, so I almost
       | never go for them.
        
       | m3kw9 wrote:
       | Trying to compare a veggie fake meat to real meat is like trying
       | to market wacking off is better than the real thing
        
       | PaulHoule wrote:
       | I remember Boca burgers, Quorn, and similar products being
       | acceptable in the 1990s. If people are impressed by Impossible
       | Burgers they have a short memory and/or allergic to history.
        
         | wpietri wrote:
         | For me Impossible and Beyond are a big step above Boca.
        
           | casion wrote:
           | For me, they taste nearly identical with a different texture.
           | There's a bitterness that they share which overwhelms
           | everything. Most people don't seem to notice it, but I've met
           | a few with the same experience.
        
             | falcolas wrote:
             | Bitterness... Are you a cilantro-soap taster as well? I too
             | notice that things are usually more bitter for me than
             | others find them. Like the lightly flavored carbonated
             | beverages.
        
         | Nursie wrote:
         | The ones in the 90s were nowhere near as close to beef burgers
         | as these new ones. Quorn has come on leaps and bounds since
         | then, and is a vaguely good chicken substitute, but _nothing_
         | like impossible or beyond.
        
       | starkd wrote:
       | "But the consumer environment is tough, and this stuff is not
       | cheap," he added. "It's going to take time to change cultural
       | practices. It's not going to happen overnight."
       | 
       | There's a hint of authoritarianism in that statement. 'change
       | cultural practices' confers a sense of social engineering to the
       | intent here. People don't like to be told what to eat. It has to
       | be significantly better than the standard option.
        
       | kashunstva wrote:
       | I've been vegan for nearly a quarter century. Part of the problem
       | is that deliberately positioning the fake meat products as, well,
       | "fake meat" will forever create unreasonable expectations by way
       | of comparisons. I have only the faintest recollection of what a
       | hamburger, or steak, or fried chicken tastes like but if my
       | experience were more recent, then I would probably reject the
       | vegetarian alternatives if they were positioned as comparable in
       | the market.
       | 
       | But I think fast-food places have few alternatives to this
       | practice. Outside of the fast food world, it's easier because
       | restaurants are at greater liberty to not be constrained by the
       | typical ways that animal flesh is shaped and used.
       | 
       | It's a shame, because occasionally, those who don't eat animal
       | products end up in social situations where they have to eat at
       | fast-food places and are often left eating nothing.
        
         | cronix wrote:
         | > Part of the problem is that deliberately positioning the fake
         | meat products as, well, "fake meat" will forever create
         | unreasonable expectations by way of comparisons.
         | 
         | I've always thought that was strange. Naming products they
         | consume after the very things a lot of vegans are against. Like
         | if a meat eater made something that looked like lettuce out of
         | meat and called it a salad.
        
           | tomcam wrote:
           | Love that analogy
        
         | soulofmischief wrote:
         | Beyond Meat, for example, has the goal of reducing the
         | ecological impact of meat consumption. It's not for seasoned
         | vegan vets. It's for nascent, plant-curious folk who just need
         | a little push in the right direction.
        
           | listenallyall wrote:
           | The company's goal is to make money, full stop. The way to
           | make money, is to tell a story about reduced ecological
           | impact, which is (like any marketing pitch) heavily biased
           | and short on unintended consequences or contradictory facts.
           | It's an effective marketing plan, because so many people seem
           | to a) believe it without much checking and b) want to believe
           | it, that is, have a healthy conscious by "doing their part"
           | about the environment.
        
             | soulofmischief wrote:
             | Do you know what a stopgap is?
             | 
             | Yes, they want to make money. Yes, it's a great way to get
             | people started on the journey to meat-free diets. What's
             | your problem with that?
        
         | gorbypark wrote:
         | I've been a vegetarian for similar length of time (30 years
         | give or take) and have also always wondered why fast food
         | places only seem to do "fake meat". My local Subway did a trial
         | of falafels and it was amazing. After about 6 months they went
         | back to the (imo) gross soy protein veggie pattie's. Anyways, I
         | always thought most fast food places could basically replace
         | their meat with falafel's and 80% of vegetarians would love it,
         | but none seem to have ever done it. I'm sure they do focus
         | groups and have figured out the fake stuff sells better, but I
         | think with a bit of marketing about it not being "fake" it
         | could do as well, if not better, than the imitation meat stuff.
        
           | ianai wrote:
           | Agree. Falafel is delicious and fits perfect in so many
           | places. Shame we can't easily get a falafel marinara
           | sandwich, etc.
        
         | solarkraft wrote:
         | > But I think fast-food places have few alternatives to this
         | practice
         | 
         | Yup. Your practice is certainly a great one and it works for
         | some things and gradual changes, but it probably won't work
         | very well for people who are not very fond of change when they
         | notice it, which is likely most of them.
        
         | oezi wrote:
         | I think you do have a good point but want to provide a small
         | counter argument:
         | 
         | The alternative meat offerings are providing food in a package
         | which is easier to turn in a dish than other vegetarian / vegan
         | ingredients. You get lots of things that can just be fried in a
         | pan: fake meat balls, fake schnitzel, fake chicken nuggets,
         | etc. These things don't need to taste like meat, they just need
         | to taste good to succeed. The manufacturers are piggybacking on
         | form factors and taste-signatures which have a name for
         | consumers to recognize.
        
           | vineyardmike wrote:
           | I think you're correct in fact, but have the wrong
           | conclusion.
           | 
           | I'm vegetarian and my partner (who I live with) is not.
           | 
           | Those meat-fakes and vegetarian chicken nuggets and shit are
           | sad. They just don't taste as good as the originals. If you
           | take a could-be-vegetarian person and say "it's easy to try
           | out being vegetarian, just swap meat for fake meat" then
           | you'll disappoint them. It's just worse and they won't stick
           | with it. Those products are for people who are committed to
           | being vegetarian but haven't yet discovered new ways to eat
           | or people catering to vegetarians who are meat eaters. I've
           | been to friends house where someone made a meat dish and made
           | me a few fake-meat nuggets to be nice. It was a kind gesture.
           | "Real" vegetarian don't eat like that though, they find
           | recipes designed to be enjoyed as is.
           | 
           | If you're trying to go vegetarian, eat Indian or ethiopien
           | food. Explore real Mediterranean food. Don't try to make
           | steak and potatoes vegetarian. Yogurts or smoothies are good
           | snacks. Etc.
           | 
           | Disclaimer: I love a good hamburger and fake hamburger meat
           | I'll tolerate. If you're American you may not want to give up
           | burgers entirely.
        
         | outime wrote:
         | I was going to post a similar comment to yours. I'm not
         | vegetarian/vegan but I've been very keen on testing
         | alternatives to meat and dairy and I completely agree with your
         | statement:
         | 
         | >Part of the problem is that deliberately positioning the fake
         | meat products as, well, "fake meat" will forever create
         | unreasonable expectations by way of comparisons.
         | 
         | Look, I have eaten some patties which were made of very tasty
         | vegetarian/vegan combinations (lentils, beans, carrots, etc)
         | and I do enjoy these a lot. Now if you call them a replacement
         | for meat patties it's just not gonna work out. Even the ones
         | that really try hard to imitate meat just don't cut it in my
         | opinion (plus all the processing and ingredients they use to
         | imitate meat is worrying to me). Are they bad? No they aren't,
         | they're delicious and I can take them anyday as long as they're
         | somewhat healthy and nutritious but please don't call them
         | "fake meat", they're not and they must not be marketed that way
         | because it'll make people reject them, which is probably part
         | of the failure we're seeing now.
        
         | ianai wrote:
         | As a vegan, agree. I once described benevolent bacon as "you're
         | not going to think 'oh wow I totally just ate bacon' but you
         | might think 'oh wow I don't need bacon after that."
         | 
         | And it's a recipe thing. Just need to get a little creative
         | perhaps.
        
           | ianai wrote:
           | Also when I made my own vegan bbq out of seitan (gluten) I
           | can mix the smoke flavor right into the wheat flour mixture.
           | It doesn't take the 14-18 hours to coax smoke flavor into a
           | bit of meat. Can dial it all right to whatever I want from
           | the get go.
           | 
           | But ultimately finding recipes that people want to eat
           | without meat should be a better goal. Feels like a false
           | premise.
        
         | mancerayder wrote:
         | Not a vegan here, but to bolster your point somewhat, there's
         | this huge assortment of South Indian food that is completely
         | meat-free, it's grain and plant based, and it is ancient
         | cuisine that mastered being delicious. It has no pretense
         | around fake chicken or fake this or that.
         | 
         | It does contain a lot of ghee, so it isn't vegan, but my point
         | remains. Once I was taken to a vegan sushi place, and I was
         | given some sort of "vegan salmon roll" that was made with mango
         | slices. It wasn't bad - but the fact that you said it was
         | salmon, and it wasn't, is a turn-off. They'd be better off just
         | saying, we're a vegan restaurant, here's our food to try,
         | rather than calling it something fake.
         | 
         | People don't like to play pretend, it feels odd, and it doesn't
         | convert the non-vegans like myself.
        
           | cercatrova wrote:
           | > _South Indian food that is completely meat-free_
           | 
           | Indeed, I am a meat lover but most of my South Indian meals
           | during the week are meat-free. Our family historically and
           | usually only eats meat on the weekends because meat used to
           | be expensive back in the day in the old country.
        
           | tomcam wrote:
           | South Indian cuisine is da bomb. Here in the PNW it's picking
           | up steam and I like that trend very much. Stout patriot here,
           | but American cuisine is loathsome. Indian, French, Israel,
           | Lebanon, Afghanistan, Szehchuan, Canton, so many cultures do
           | so much better that the good old US of A it's embarrassing.
           | 
           | My Chinese wife finds this bemusing and jokes that I was a
           | Szechuan farmer in another life.
        
           | Klonoar wrote:
           | Speak for yourself. :)
           | 
           | I've had the opposite experience. I'm not vegan, but my diet
           | has trended that way lately - and I'm totally fine and prefer
           | when restaurants liken foods to salmon/tuna/etc. I _want_ the
           | point of comparison.
        
       | UglyToad wrote:
       | Would be interested if the article expanded further into the
       | situation in other markets. Just before I left the UK there was a
       | huge and exciting amount of development in the meat substitute
       | market. Some great, some ok, some terrible.
       | 
       | From my perspective while I agree there's a bunch of recipes that
       | are purely vegetarian that might taste better and be healthier I
       | also... don't care.
       | 
       | I am a bad cook, I grew up eating meat and meat based dishes, I
       | neither have the patience, skills or access to ingredients for
       | cooking vegetarian dishes well. I don't really like vegetables,
       | I'm an incredibly picky eater and you can take these meat
       | substitutes from my cold dead hands.
       | 
       | They're not going to revolutionise your life or be the best thing
       | you've ever tasted but as a meat eater for 2 decades and
       | vegetarian for around 1 neither were a lot of meat dishes. Stop
       | mythologising the burger, or sausage.
       | 
       | As for health concerns I think the only approach to dietary
       | 'science' is to ignore anything it claims and just eat a good mix
       | of various things until they manage to develop an evidence based
       | approach of any reliability or predictive power.
       | 
       | Food and politics are inextricably linked and I guess it makes
       | sense that they're struggling in a market where 'soy boys' gained
       | currency as a thing. People who bought into a study about red
       | clover consumption in Australian sheep are probably not going to
       | make rational decisions about food.
        
       | brap wrote:
       | Boy was this thing hyped!
       | 
       | I remember during the peak hype I was super eager to try it.
       | People were saying it's indistinguishable from real meat and will
       | cause a revolution! Even as a meat lover, I was honestly super
       | excited when [either "Impossible" or "Beyond", don't remember
       | which] burger came to my country. It was the first (and only)
       | time in my life when I was excited to try a vegan burger. This
       | will change everything!
       | 
       | I had it at a very nice restaurant. And it was... extremely
       | underwhelming. I remember thinking to myself "really? that's
       | it?". It tasted exactly like those supermarket veggie burgers my
       | vegetarian sister used to microwave in the early to mid 90s. You
       | know, those veggie patties that are _obviously_ not meat, and
       | have too much spices on them to try to mask it and pretend to be
       | something else. Not gross, just meh. An ok side dish at most.
       | 
       | I guess it was all about having really, really good PR.
       | 
       | Still excited for lab-made meat, though. Maybe some day.
        
         | phphphphp wrote:
         | Modern fake meats (Beyond, Impossible etc) are unmistakeably
         | superior to legacy fake meat. I don't know what you were
         | served, or how it was prepared, but if it was indistinguishable
         | from 90s microwave "meat", it wasn't representative.
         | 
         | You should try a Beyond Meat burger from one of the many
         | restaurants who regularly serve them. I wouldn't say it's
         | indistinguishable from meat -- and it's totally fair to hate it
         | -- but it's in a different league to the fake meat of the 90s.
         | 
         | I recommend the McDonald's McPlant, it's a great
         | representation.
        
           | _xerces_ wrote:
           | The article just mentioned McDonalds is getting rid of their
           | fake meat burgers, so try it while you can.
        
         | starkd wrote:
         | Yes, anyone who has been around for awhile should be able to
         | recognize it as nothing more than a soy burger or veggie
         | pattie. It shows the power of marketing to create novelty out
         | of the ordinary.
        
           | CharlesW wrote:
           | > _Yes, anyone who has been around for awhile should be able
           | to recognize it as nothing more than a soy burger or veggie
           | pattie._
           | 
           | Out of curiosity: Have you eaten one in a restaurant setting?
           | They're credible ground beef analogs (and are judged harshly
           | since the bar is higher), where soy/veggie patties don't even
           | pretend to be beef.
           | 
           | In any case, it was all over once Big Beef's (JBS, Tyson,
           | Cargill, Marfrig) P.R. machines established "fake meat" as
           | the name for beef alternatives.
        
         | Klonoar wrote:
         | I seem to recall Impossible had a v1 recipe and then a v2
         | recipe. Any idea which you tried? V1 would've been years ago
         | during the initial hype cycle.
        
       | direl wrote:
       | As a vegetarian, I agree that most of these meatless burgers are
       | somewhere between vile and mediocre.
       | 
       | The only one I've enjoyed so far is Linda McCartney's Vegetarian
       | Mozzarella Burger. Grill it for 10-15 minutes or so, adding a
       | slice of extra mature cheddar on top when it's nearly done, then
       | serve in a buttered brioche bun with a sprinkle of salt and
       | pepper on the cheese. It's surprisingly delicious.
       | 
       | Besides, there are plenty of alternatives to meat that aren't
       | trying to be meat-like: tofu, seitan, cheeses with high melting
       | points such as halloumi and paneer. Better to enjoy these, than
       | be disappointed with products that attempt mimic the taste and
       | mouthful of flesh.
        
         | Elinvynia wrote:
         | Hello vegetarian, please see "Diary is scary" on YouTube, won't
         | be one for much longer, hopefully.
        
       | vjerancrnjak wrote:
       | mcdonald's plant-based burger is tasteless. size is very small.
       | 
       | on the other hand, burger king's rebel whooper is very good.
       | problem I experienced was that staff takes too much time to make
       | it.
       | 
       | I have no developed taste for "real" burgers and I still wouldn't
       | eat plant-based ones regularly. at least the pricing is normal,
       | compared to burgers in vegan restaurants that cost 3-5 times
       | more.
       | 
       | is meat consumption in fast-food chain the majority of meat
       | consumption? if not, why the need to discuss the global meat
       | consumption in the context of fast-food chains.
        
         | sokoloff wrote:
         | > mcdonald's plant-based burger is tasteless. size is very
         | small.
         | 
         | That sounds like a Woody Allen quote.
        
           | Dylan16807 wrote:
           | You have to come at it from a very particular angle to be
           | funny.
           | 
           | Otherwise it's just "this neither satisfied my tongue nor my
           | stomach". You don't want a subpar meal to also be small
           | unless you have the spare time and money to get a
           | replacement.
        
         | Macha wrote:
         | To be fair, mcdonald's beef burgers are pretty weak tasting too
        
       | JasonFruit wrote:
       | I'm not bullish on plant-based meat taking over the market from
       | real meat; I don't think that's going to happen. But I can see
       | plant-based meat substitutes taking a place as a now-and-then
       | substitute. The Boca Burger is a good example, because it's not
       | meat, it doesn't really pretend to be meat, but it's _good food
       | in its own right_ , and it can serve the same function as meat in
       | a meal despite fooling absolutely nobody. I serve them to my kids
       | and eat them myself when we're in the mood for something that
       | fills the gap of meat but want a lower-calorie choice.
        
         | paulcole wrote:
         | My hottest take has been that fast-food restaurants in the US
         | will be 100% plant-based in my lifetime. Whether it's
         | economics, politics, ethics, or health that drives the
         | decision, something is going to make it happen.
         | 
         | My original belief was that one big prion disease outbreak in
         | the US would be the tipping point, but post-COVID I don't think
         | that'll do it.
         | 
         | Now, I think it's going to be climate change. I honestly don't
         | see how animal meat is sustainable for more than another
         | generation or two.
        
       | nsenifty wrote:
       | Ultimately meat substitutes are yet more processed crap. If you
       | want to try to cut down meat, I'd recommend trying any number of
       | cuisines that have culturally evolved largely around plant based
       | foods and sustainable fish. Most cuisines outside Europe-
       | influenced world don't have a hunk of meat as the main event for
       | every meal
        
       | retrocryptid wrote:
       | I know many people don't experience this, but beyond meat
       | products taste like ass (to me.) But my spouse and child seem to
       | be okay with them. Maybe it's like cilantro; some portion of the
       | population thinks cilantro tastes like soap.
       | 
       | Maybe the percentage of people who are genetically predisposed to
       | think either beyond or impossible tastes bad is just big enough
       | to give the whole concept a bad name.
       | 
       | But all is not lost. I still like boca burgers with black beans,
       | cheese and peppers.
        
       | yellowpencil wrote:
       | VC got their IPO, thats all that ever mattered.
       | 
       | it was kind of funny to see the PR campaigns ramp up - placement
       | in news articles, podcast interviews with the founder,
       | partnerships with fast food chains.
       | 
       | after the smoke cleared there was never any real demand, just
       | hype. a bunch of people made money, rinse repeat.
        
         | koheripbal wrote:
         | Social media hype is cheap to purchase these days. That's why
         | we see so many stupid fads and political outrage hypertrends.
        
           | starkd wrote:
           | But they actually got funding to implement these fads. It
           | took a decade of near-zero interest loans.
        
         | starkd wrote:
         | That's what you get when you have over a decade of near zero
         | interest rates and easy money. A lot of hyped products and
         | companies that mysteriously don't make any money. We're paying
         | the price now.
        
           | kube-system wrote:
           | There was also a lot of cool and important shit that was made
           | due to the same conditions. I hope things turn around asap.
           | Cheap money is good for fake progress as much as it is for
           | real progress.
        
             | mindslight wrote:
             | Or we could just produce less crap to be wasted, and have
             | healthier work-life balances to boot. It takes an
             | especially foolish kind of monetary environment to
             | manufacture perfectly good e-scooters just to dump them
             | into rivers and onto sidewalks, hoping that enough people
             | tripping over them will create a recurring revenue stream
             | from the coins falling out of their pocket. Plus that whole
             | disenfranchisement of individuals further into renters
             | rather than distributed capital owners.
        
       | jmpman wrote:
       | I was impressed by the impossible whopper. It was 70% as good as
       | the meat version. If it was half the price, I might order it
       | again. Instead, it's a premium. Unless you have ethical or
       | religious reasons, why would you pay more for an inferior
       | product? My first purchase was for novelty reasons, but I haven't
       | been able to justify a second.
        
         | sokoloff wrote:
         | I feel similarly. Impossible is good enough on taste for many
         | dishes now. To become a commonplace/default, its current price
         | matches its brand name.
        
         | awestroke wrote:
         | Beef is heavily subsidized in the US. Let's bring subsidies to
         | zero and see which burger is cheaper
        
         | voisin wrote:
         | > If it was half the price, I might order it again. Instead,
         | it's a premium.
         | 
         | This is a common issue for all things vegan, organic, etc. they
         | are always - and I am not exaggerating here - a premium. The
         | issue I think is partially scale and partially subsidies. The
         | only way to get the cost down is if the government stops
         | subsidizing the stuff that's bad for the environment, starts
         | forcing the externalities to be priced and internalized in
         | their costs, and maybe even uses some tax revenue on these
         | things to subsidize the alternative stuff that's good for the
         | environment to get the scale up.
        
         | DoctorOW wrote:
         | I mean why isn't ethical enough? Meat processing is one of the
         | single worst industries for climate change, a surprising amount
         | of the energy production field.
        
           | philwelch wrote:
           | Because most people don't agree with the ethical premise that
           | it's bad to eat meat.
        
           | newaccount2021 wrote:
        
           | prepend wrote:
           | It seems evident why ethical isn't enough as we could just
           | eat meat and only consume a nutrient slurry for ethical
           | reasons.
           | 
           | There needs to be an economic reason and it doesn't make
           | sense that an impossible whopper costs more than a whopper.
           | 
           | For that price, I'd rather have a sustainably raised, organic
           | whopper that tastes the same or better.
        
             | ianai wrote:
             | There probably is enough economic reason if the
             | externalities were properly accounted. If it's not in the
             | price (and worse-subsidized) there's no hope of the market
             | reaching a suitable equilibrium.
        
           | plmpsu wrote:
           | > I mean why isn't ethical enough?
           | 
           | It is. GP is just saying that different people have different
           | ethics.
        
           | wpietri wrote:
           | And let's not forget the cows.
           | 
           | I'm in no way a vegetarian. And I'm too set in my childhood-
           | established food biases to make huge changes. (I tried for a
           | year or two. It didn't take.) But the Impossible and Beyond
           | burgers are close enough for me. Could I tell them apart in a
           | patty taste test? Probably. But once it's on a bun with
           | cheese and barbecue sauce and whatnot, I don't notice a
           | difference.
           | 
           | So at that point, I'm like, "Cows are nice animals." I have
           | made the acquaintance of a few and I like them. For an
           | equivalent experience, I can either kill the cow or not. So
           | we've been gradually shifting toward the high-grade fake
           | meats. I look forward to further improvements on this front.
        
             | Elinvynia wrote:
             | Every vegetarian should look up "Dairy is scary" on
             | YouTube.
             | 
             | Wouldn't be one for much longer.
        
             | swiley-gin wrote:
        
               | wpietri wrote:
               | Ah, reality. As defined by somebody so unable to function
               | in it that he can't make it 24 hours here without getting
               | 3 flagged/dead comments and a negative karma score.
               | 
               | But thank you for the comment. It's nice to know that the
               | people opposed to crazy things like human rights are this
               | dysfunctional. You give me hope for the future.
        
             | Lammy wrote:
             | I don't like the push to define humanity as a thing somehow
             | separate from the Earth and all that entails. Cows wouldn't
             | exist at all if humanity didn't depend on them. The most
             | pro-cow stance is to raise them with love and respect and
             | use all they offer us without wasting.
        
               | wpietri wrote:
               | Do you really believe that if everybody turns vegetarian
               | tomorrow cows will just stop existing? If so, India would
               | like a word.
        
               | Lammy wrote:
               | I'm talking about the past, not the future. Bos
               | taurus/indicus wouldn't exist without man:
               | https://www.thoughtco.com/history-of-the-domestication-
               | of-co...
        
               | wpietri wrote:
               | Ok? I don't think that has anything to do with what I
               | said, but you do you.
        
             | robcohen wrote:
             | Not to go down this annoying rabbit hole, but if you and
             | others didn't eat it, wouldn't it not exist in the first
             | place due to lack of market demand? Is a short life with a
             | quick end worse than no life at all. Would it be acceptable
             | if they were sufficiently happy or cared for? Is this a
             | form of slavery and therefore bad? Where do we draw the
             | line? How much freedom and life is a worthy trade off vs no
             | life at all?
             | 
             | It seems to me that this argument isn't sufficiently
             | strong. The global warming argument seems strong.
        
               | wpietri wrote:
               | Buddy, I'm not making an "argument". I'm explaining my
               | thought process. If I can live my life in ways that are
               | equivalent except one has less unnecessary killing, I'm
               | going to pick that one. If that doesn't matter to you,
               | that's fine by me.
        
             | stickfigure wrote:
             | I have grazed steers on my property and they didn't make
             | such a positive impression on me. If they didn't produce
             | beef I'd much rather not have them around.
        
           | pessimizer wrote:
           | Tax meat, then, and get the prices into parity. I know it's
           | literally violence to have to pay for your externalities, but
           | that's a couple of the main things that governments are for:
           | to do violence and tax externalities.
        
             | tptacek wrote:
             | We're talking about the US market, right? You can't tax
             | meat here. You might as well propose to a new tax on
             | baseball or the national anthem.
        
             | Bakary wrote:
             | You don't even need to tax meat in most situations. Just
             | remove subsidies.
        
               | VLM wrote:
               | meat producer subsidies already don't exist.
        
             | kennend3 wrote:
             | Why do you think the tax system should be used for this?
             | 
             | The tax system should have a single purpose - Raise funds
             | for government expenses.
             | 
             | This is why the tax system is the mess it currently is.
             | Everyone thinks the solution to their personal "social
             | change" is to "tax whatever they disagree with".
             | 
             | You dont like carbonated drinks, advocate for a "soft drink
             | tax".
             | 
             | You dont like people eating meats, advocate for a "meat
             | tax".
             | 
             | Should we increase the fuel taxes to account for all the
             | diesel used to produce a vegan diet? Besides the farming,
             | there is the water and transportation to account for. Some
             | produce (nuts, avocados) are very damaging on the
             | environment, should we tax them?
             | 
             | Or, is this a "bad tax" because it impacts you?
        
             | DoctorOW wrote:
             | I feel like you're making fun of me but I am genuinely okay
             | with implementing a carbon tax.
        
               | pessimizer wrote:
               | I am not. I am agreeing with you enthusiastically.
        
             | starkd wrote:
             | "a couple of the main things that goverments are for: to do
             | violence and tax externalities"
             | 
             | huh? Maybe in authoritarian countries, but not in countries
             | whose constitutions are geared for individual liberty. Your
             | fascist tendencies are showing.
        
               | Dylan16807 wrote:
               | What? It's the people that focus really hard on
               | individual liberty that call government action violence,
               | my dude.
        
               | starkd wrote:
               | Only when government action infringes on what they want
               | to eat, dude.
        
               | Dylan16807 wrote:
               | That depends on whether you consider taxing externalities
               | to be infringement.
               | 
               | I definitely don't. Taxing externalities is great and not
               | fascist.
        
               | Bakary wrote:
               | A country with a constitution that is geared like this is
               | still using violence or the implied threat of it to
               | guarantee these rights or even private property in
               | general.
        
           | DoingIsLearning wrote:
           | > Meat processing is one of the single worst industries for
           | climate change
           | 
           | Wild claim!
           | 
           | Despite all the media coverage on farming/meat industry,
           | coal-powered power plants remain the single most polluting
           | industry in terms of GHG.
           | 
           | Followed by all the hydrocarbon fuel based Transportation and
           | (by a large step margin) the steel industry.
           | 
           | [0] https://ourworldindata.org/uploads/2020/09/Emissions-by-
           | sect...
        
             | DoctorOW wrote:
             | I'd likely to have to do more research before I'm confident
             | to address everything you've said. However, I have issues
             | with the way things are categorized because meat production
             | is more than just livestock. It uses a lot of energy and
             | transportation both of which are huge categories on your
             | source. I spoke to a climate scientist I'm friends with a
             | while back and it's my memory of the conversation that gave
             | me the anecdote above. I'll have to do more research before
             | weighing in any further than that.
        
               | DoingIsLearning wrote:
               | To be clear I am 100% in agreement that the meat industry
               | is both unsustainable and unethical. However,
               | specifically on GHG it really is not the worst offender.
               | 
               | Effectively if you would stop commuting with a car,
               | reduced AC/Heating to bare minimum and simply bought less
               | 'stuff' (non-essential goods), you would be doing more
               | for the environment than not eating meat.
               | 
               | The unconfortable truth is that once we start discussing
               | these things very few people are willing to curb their
               | 'standard of living', in reality it is a first world
               | luxury not a given right.
               | 
               | Nevertheless if you tell me that we need to curb meat
               | consumption to avoid animal suffering than I am equally
               | on board with you. But the environmental angle in my view
               | is a distraction from the other elephants in the room.
        
               | philwelch wrote:
               | The better question is whether or not meat can be
               | produced sustainably. Humans have been raising livestock
               | for millennia, and climate change only seemed to start
               | after the Industrial Revolution, so meat isn't obviously
               | necessarily causative of climate change.
               | 
               | To my understanding, the climate problem is basically one
               | of not having closed loops. For instance, burning fossil
               | fuels is a problem because you're taking carbon that's
               | buried underground and pumping it into the atmosphere. So
               | to the degree that meat is a problem, there's probably a
               | loop we need to close. Energy and transportation are
               | instances of the same burning-fossil-fuels problem that
               | we need to solve anyway.
               | 
               | As for the livestock themselves, I know they produce
               | methane as a byproduct of digestion, but that seems like
               | a potentially closed loop to me. Wasn't it a closed loop
               | during all the centuries that humans raised livestock
               | before the Industrial Revolution? If so, what changed?
               | The way we produce fertilizer, for one. But we also need
               | fertilizer to grow vegetables, so we need to solve the
               | fertilizer problem anyway. Plus, livestock are also the
               | primary source of organic fertilizer, so maybe they're
               | part of the closed loop. They sure used to be.
        
           | solarkraft wrote:
           | It feels like most people don't have ethics most of the time.
           | You have to convince them on other grounds. Price would be a
           | part of that.
        
             | kennend3 wrote:
             | Ethics is subjective.
             | 
             | Is it ethical to eat dogs? Some societies do, some don't.
             | 
             | Should we judge lions for eating meats? Perhaps convince
             | them to move to a vegan diet?
             | 
             | What you are advocating is forcing your views on others,
             | and that "price" should be the factor.
             | 
             | What if others don't want you do to do something, would you
             | enjoy having it priced out of your reach?
             | 
             | Why do you "have to convince them" in the first place?
             | wouldn't it be easier to do what makes you happy and keep
             | your opinions to yourself and your like-minded friends?
        
           | forgetfreeman wrote:
           | Would you care to source that claim? All of the research I've
           | encountered suggests agriculture in toto contributes around
           | 8% of total GHG emissions, with meat production responsible
           | for at most 60% of that number. Even if meat production was
           | eliminated that would not in yield a 5% reduction in GHG as
           | additional plant-based food production would be required to
           | pick up this slack. Given the current state of play of arable
           | land globally (near maximum utilization, available land
           | shrinking rapidly, unrecoverable topsoil depletion rampant
           | globally) one wonders where proponents of this idea think all
           | of this extra agricultural output is supposed to come from.
        
             | Bakary wrote:
             | Livestock takes up nearly 80% of global agricultural land,
             | yet produces less than 20% of the world's supply of
             | calories. See the source for a list of nations with
             | globally unsustainable diets in terms of land.
             | 
             | https://ourworldindata.org/agricultural-land-by-global-
             | diets
             | 
             | 36% of crops globally are used for animal feed. This climbs
             | to 67% in the USA.
             | 
             | https://www.vox.com/2014/8/21/6053187/cropland-map-food-
             | fuel...
        
               | forgetfreeman wrote:
               | Given the frequency with which livestock is grazed on
               | land that is utterly unsuitable for any other
               | agricultural purpose that 80% is substantially less
               | meaningful than it may appear at first glance.
        
               | stickfigure wrote:
               | These numbers don't really translate to meaningful
               | information.
               | 
               | Livestock eats bulk commodities like corn and grain,
               | which modern mechanized farming has made incredibly
               | efficient. Those staples are grown in regions that don't
               | require irrigation (iowa, kansas, etc). Wheat and corn
               | are already so cheap that they're almost free in the US.
               | Humans get their fill.
               | 
               | It's not like little Johnny can't have broccoli this week
               | because the fat cats are eating burgers.
               | 
               | Look at it from this perspective: Shipping corn and wheat
               | is a relatively efficient way of moving "water" from
               | places that rain a lot to places where it doesn't.
        
               | mauflows wrote:
               | This doesn't account for the carbon cost of fixing
               | nitrogen for fertilizer to grow corn in monocultures
               | 
               | Or the unused manure, nitrogen runoff, methane from cows
        
               | philwelch wrote:
               | Livestock also produce organic fertilizer though.
        
               | maximus-decimus wrote:
               | Measuring food production by calories feels like
               | measuring programmer productivity by lines of code.
               | 
               | How does it compare to other sources of proteins with
               | full amino acid profiles?
        
               | pittmajp wrote:
               | Irrelevant. You can get a full amino acid profile by
               | combining plant based sources. It is basic high school
               | biology that there's less energy available the higher up
               | on the food pyramid you go.
               | 
               | Farming Lions for meat would be less economical than
               | farming cows. Farming cows is less economical than
               | farming wheat.
        
               | maximus-decimus wrote:
               | > You can get a full amino acid profile by combining
               | plant based sources.
               | 
               | Well, yeah, that's why I'm asking how meat compares to
               | those rather than pure calories sources like corn or
               | sugar cane.
        
         | Kaibeezy wrote:
         | Totally agree. I think the fake meat people are too worried
         | about the taste, not enough about the cost.
         | 
         | As a small incremental expense, a veg burger has to be a _lot_
         | cheaper than a meat burger for people to choose it
         | consistently. The taste is a minor issue once you load it up
         | with ketchup, pickles, special sauce, etc.
         | 
         | Whereas more expensive things like solar panels or electric
         | cars, only have to be a _little_ cheaper to make a meaningful
         | marginal economic difference to most people.
        
           | wpietri wrote:
           | I'm sure they know that. But I think they're following the
           | well-trodden approach for tech products: find an initial
           | market that will pay a premium, use that to get in the black,
           | and keep investing in R&D to bring the cost down.
           | 
           | I'm definitely in their target market. I'm willing to pay a
           | modest premium for what they're offering. And at cost parity,
           | I'll buy their product a lot.
        
             | Kaibeezy wrote:
             | Should it even _be_ a tech product?
             | 
             | What's the mass market business model for "pretty good,
             | minimally processed, reasonably healthy, low cost burger
             | alternative"? Institutional? Workplace? Schools? Prisons?
             | Dollar store frozen food section? Food cart?
        
               | wpietri wrote:
               | Sorry, I don't understand the question. It seems to imply
               | that there's some sort of limit on the number of people
               | who can try finding a new thing for people to eat. This
               | is one of the ways and they are doing it. I don't see how
               | "should" enters into it.
        
               | Kaibeezy wrote:
               | Isn't it their stated goal to "solve" the major "problem"
               | of the environmental impact of meat production?
               | 
               | In a way, it's like the debunked story of the expensive
               | NASA space pen versus the cheap cosmonaut pencil.
               | 
               | Of course, the facts of that story are that private
               | investment, not government spending, came up with an
               | advanced solution, and that pencils really were a
               | potential problem in spacecraft due to fragmentation and
               | flammability. In popular perception, though, the original
               | false story remains very convincing.
               | 
               | Not many of us are going to space regularly. Cheap
               | pencils and pens own the market that matters.
               | 
               | If a fake meat company wants to make a meaningful
               | difference on the environment, they need to cut the cost
               | sharply and make something that can take the mass market.
        
               | wpietri wrote:
               | In the long term, sure.
               | 
               | Similarly, there were people in the 1970s and 1980s who
               | wanted computing to be available to the masses. That now
               | exists, but the road that led to it wasn't a direct one.
               | The original Macintosh was the equivalent of $6500 bucks
               | today. Was that the right price? In one sense no, because
               | most people couldn't afford to spend good-used-car kinds
               | of money on a computer. But it was the right price in
               | that it was enough money to sell a bunch of units,
               | establish a market, and help fund their R&D going
               | forward. Which over time led to today's world of
               | ubiquitous cheap computing power.
        
               | SpicyLemonZest wrote:
               | What's the mass market business model for "pretty good
               | low cost noodle soup alternative"? Turns out the answer
               | is "everywhere and everyone" - I WFH and love cooking yet
               | I still eat instant noodles pretty regularly.
               | 
               | I don't think it's unreasonable for a plant based meat
               | company to hope they can accomplish something similar.
               | Wikipedia tells me (I've made no effort to verify this)
               | that instant noodles were also originally sold above the
               | price point of the normal noodles they were replacing.
        
           | Tyr42 wrote:
           | Yeah, I waaant to buy them, but like, be cheaper.
        
           | pessimizer wrote:
           | > Totally agree. I think the fake meat people are too worried
           | about the taste, not enough about the cost.
           | 
           | Every few years a lawsuit or accusation about the absence of
           | meat comes up in the media cycle, Taco Bell and Subway are
           | favorite targets. If I hear that Taco Bell is selling non-
           | meat tacos as meat tacos and people are enjoying them, to me
           | that's good news and they should be encouraged to share their
           | tactics.
           | 
           | Food that is cheap, nutritious, palatable, and doesn't cause
           | a lot of damage in its production is good. We should use
           | whatever tactics we can. Compromising any of these too much
           | is not good.
        
       | bryan0 wrote:
       | I really appreciate all of the plant-based options. My take on it
       | is: if I can barely tell the difference then I will buy the
       | product which doesn't involve killing animals.
        
       | bsenftner wrote:
       | Reading about the unsustainability of the plant based fake meats
       | was all it required for every single person I know who cares
       | about such things to never even try them.
        
         | Clampower wrote:
         | Please provide a source or delete your claim.
        
           | bsenftner wrote:
           | Who are you to make such a demand? Talk to politically aware
           | vegetarians and they'll tell you it is common knowledge among
           | that population.
        
             | Dylan16807 wrote:
             | Okay come on. I believe you saw something credible at some
             | point, but to post "it's common knowledge" two minutes
             | after saying you can't find a source is a really weak
             | argument and doesn't justify "who are you".
        
               | bsenftner wrote:
               | Back when the Impossible Burger first came out, there was
               | quite a bit of interest in vegetarian circles. That
               | interest turned sour very quickly as the sustainability
               | of their process was investigated. This was about 2 years
               | ago? Today the vegetarians I know have entirely moved on
               | and the idea of plant based meats is just yet another
               | meat culture noise to be ignored.
        
           | ipaddr wrote:
           | https://www.google.com/amp/s/www.thestar.com/amp/news/insigh.
           | ..
        
             | Dylan16807 wrote:
             | That amp link doesn't work for me.
             | 
             | But the article doesn't really support the argument.
             | Complaining that many soy farms are currently using bad
             | practices doesn't make soy inherently unsustainable.
             | Neither does an argument that cow farming preserves certain
             | grasslands. And even if CO2 is a "limited" metric it's one
             | that's pretty relevant to sustainability.
             | 
             | So I'm open to being convinced, but this article ain't it.
        
         | tomweingarten wrote:
         | Even if this is true (and I've never been able to find credible
         | evidence it is), what we're seeing now is just the upper bound
         | of sustainable plant-based food production. As they scale it up
         | and take advantage of technologies like precision fermentation,
         | all evidence suggests this will continue to improve even
         | further. Compare that to animal agriculture, where
         | thermodynamic limitations on increased efficiency are strong,
         | and most of the options to increase sustainability come at the
         | cost of terribly inhumane practices.
        
         | DoctorOW wrote:
         | I've not seen this. What source do you have?
        
           | garrickvanburen wrote:
           | Also interested in sources
        
           | bsenftner wrote:
           | I hate our SEO'd world: trying to locate the sources again,
           | there is a full on propaganda war taking place on this issue.
           | It has become full time work to locate reputable sources at
           | this time. Searches give pages and pages of marketing.
        
             | pessimizer wrote:
             | Yeah, there's not a chance. You have to save them when you
             | find them. That's the real benefit of the actual source
             | over the pop science article or press release summarizing
             | it: the real source is going to be typeset into a pdf that
             | you can keep, instead of being a link that changes or rots,
             | or a memory of something that was dropped from search
             | engines or out-SEO'd.
        
             | Bakary wrote:
             | I am sympathetic to your ideological worldview, but simply
             | claiming that something is common knowledge and being
             | unable to come up with sources is concerning, even in the
             | context of an SEO war.
        
       | zbrozek wrote:
       | I feel like the premium pricing for the plant based alternative
       | is a major problem. Personally I think they've achieved "good
       | enough" results, but I rarely eat them because of the cost
       | difference at restaurants.
       | 
       | The story is flipped for home cooking, e.g., making mapo or
       | meatballs at home. We actually prefer the plant based alternative
       | there, and lately it's also been the economical choice.
        
         | zdragnar wrote:
         | Eh, I think the fact that they are not healthier (by fat or
         | calorie content, I forget which) is a major deterrent.
         | 
         | Admittedly, this is a very informal survey, but of the people I
         | know of who have tried one, all of them claimed that not eating
         | meat was not a big enough motivation to change. They'd rather
         | they also be healthier than they actually are.
         | 
         | Cheaper might actually harm adoption. when you compare eating
         | ground meat to an engineered product, making the engineered
         | product cheaper just makes it seem more like processed junk
         | food.
        
           | ericmcer wrote:
           | In retrospect it should have been obvious that they would not
           | be healthy.
           | 
           | Taking a bunch of plants and heavily processing them to make
           | them look, taste and feel like ground beef is clearly not
           | going to be as healthy as just eating plants or eating beef.
           | We just do not understand nutrition and biology well enough
           | yet to do that. The actual "Beyond" meat will be when someone
           | figures out how to grow it safely in a petri dish, hopefully
           | people stop eating meat from slaughtered animals then, but
           | who knows.
        
             | RajT88 wrote:
             | Yeah, I mean soy burgers already were full of so many
             | additives they weren't much better than beef. And those
             | have been around for ages.
        
           | gw99 wrote:
           | They beyond meat McPlant is a hell of a lot healthier than a
           | Big Mac or a quarter pounder with cheese here in the UK.
           | 
           | I'm not a vegetarian as such but the McPlant burgers are
           | rather better tasting as well.
        
           | reaperducer wrote:
           | _I think the fact that they are not healthier (by fat or
           | calorie content, I forget which) is a major deterrent._
           | 
           | I think another minor item that's overlooked is that there
           | are a number of people trying to avoid "processed" foods, and
           | there's few foods on the planet more processed than
           | artificial meat.
           | 
           | People interested in their health and this line of thinking
           | will take beef from a local butcher over shrink-wrapped
           | frozen frankenfood that is pretending to be beef.
           | 
           | I'm not much of a meat-eater. I probably eat meat maybe three
           | or four times a month. But when I do, I get something from
           | the farmer down the street who is happy to show me her cows,
           | pigs, and chickens, and not something from a cardboard box
           | that came from an industrial factory.
        
           | mandarax8 wrote:
           | Is it not more like processed junk food?
        
             | zdragnar wrote:
             | I was referring more to what the pricing does to consumer
             | perception- of course, it is very much heavily processed,
             | and not particularly healthy.
        
           | RC_ITR wrote:
           | Generally, they are lower in saturated fat, but that's less
           | of a "lose weight this year" improvement and more of a
           | "reduce your chance of a heart attack in 20 years"
           | improvement.
        
             | ericmcer wrote:
             | We really don't know that, and there is a huge difference
             | between eating canola or palm oil and eating beef fat
             | (although we throw them all under a blanket "saturated"
             | label). I would guess beyond is using a variety of seed,
             | palm, and coconut oils to fatten the burgers. Everyone can
             | have their own opinion on this but I believe animal fats
             | are healthier than those seed oils.
        
               | AlexandrB wrote:
               | Everyone can have their own opinion but the best research
               | says that replacing animal fats with plant fats in one's
               | diet leads to longer life:
               | https://m.youtube.com/watch?v=qInpEKHdjXk
        
               | jodrellblank wrote:
               | Dr Paul Mason on "Saturated Fat is not Dangerous"[1]
               | talks about the introduction of the "lower saturated fat"
               | guidelines in Australia and how it was not based on any
               | evidence or medical literature review. He mentions three
               | meta-analyses on saturated fats:
               | 
               | " _Insufficient evidence of association is present for
               | intake of ... saturated or polyunsaturated fatty acids;
               | total fat ... meat, eggs and milk_ " - Mente A, et al. A
               | systematic review of the evidence supporting a causal
               | link between dietary factors and coronary heart disease.
               | Arch Intern Med. 2009 April 13.
               | 
               | " _... no significant evidence for conclusing that
               | dietary saturated fat is associated with an increased
               | risk of CHD or CVD_ " - Siri-Tarino PW, et al. Meta-
               | analysis of prospective cohort studies evaluating the
               | association of saturated fat with cardiovascular disease.
               | Am J Clin Nutr. 2010 Mar.
               | 
               | " _There were no clear effects of dietary fat changes on
               | total mortality or cardiovascular mortality..._ " -
               | Hooper L, et al. Reduced or modified dietary fat for
               | preventing cardiovascular disease. Cochrane Database
               | Syst. Rev. 2011 Jul 6.
               | 
               | And he says "the balance of evidence available at the
               | time of developing our nutritional guidelines says that
               | saturated fat in the diet is not associated with any
               | deleterious health outcomes, that is, it's safe".
               | 
               | Newer research published after 2013, same results, he
               | cites three more reviews and meta-analyses, two from the
               | British Medical Journal.
               | 
               | Then he mentions the biggest most expensive study done on
               | reducing dietary fat, $700,000,000 dollars, 50,000
               | people, 8 years, and the _only_ statistically significant
               | result from the study was that women with a history of
               | heart disease who were randomly selected into the lower
               | fat group, increased their risk of problems such as heart
               | attacks was _increased_ by 26%.
               | 
               | That is, saturated fat (animal fat tends to be) hasn't
               | been proven to do anything bad, and reduced fat
               | (vegetarianism tends to be , but not necessarily) hasn't
               | been proven to do anything beneficial.
               | 
               | [1] https://www.youtube.com/watch?v=NUY_SDhxf4k
        
               | merrywhether wrote:
               | These claims have been coming under scrutiny:
               | https://news.ycombinator.com/item?id=32724569
        
               | RC_ITR wrote:
               | If you read that article, the "scrutiny" is that the
               | original research didn't factor in potential benefits of
               | vitamins in meat, which feels like a stretch.
        
               | anonuser123456 wrote:
               | The best research does not say this. The best research is
               | completely unclear since nutritional epidemiology is
               | plagued with bad data, bad science and political agendas
               | one way or the other.
        
               | ericmcer wrote:
               | Good video, I am a little suspicious of the neutrality of
               | a channel called "plant chompers" with other videos about
               | how plant protein is as good as meat protein etc. but it
               | has some good points.
        
               | tlogan wrote:
               | It is not clear. Why people in Caucasu region live so
               | long? They only eat meat and cheese? But maybe it is
               | true.
               | 
               | Anyway, "Meat is not healthy" is distraction against the
               | real killer: sugar. The main problem in typical American
               | diet is way too much sodium and sugar. But sugar industry
               | is way way too powerful do do anything.
               | 
               | So let's attack meat ... or gluten or whatever. But god
               | forbid removing sugar from bacon and hamburgers (and
               | plant based burgers have about 10g of sugar in it).
        
               | djleni wrote:
               | > and plant based burgers have about 10g of sugar in it
               | 
               | Where are you getting this? Impossible's nutrition facts
               | state < 1g per serving.
        
               | tlogan wrote:
               | They hide it under carbohydrates. Meat should have 0g of
               | carbohydrates.
        
               | djleni wrote:
               | I guess if I'm being pedantic, sugar isn't technically
               | the same as carbs, but from a health perspective carbs
               | aren't much better. I'll give you that. No one is going
               | to be using using this stuff for a keto diet :)
        
               | [deleted]
        
               | nxmnxm99 wrote:
               | The "best research" 20 years ago said fat free was the
               | solution, now everybody is walking around with mental
               | health issues. When it comes to nutritional science
               | there's WAY too much corporate influence to trust "the
               | best research" at any given point in time.
        
               | spookthesunset wrote:
               | No to mention it is super hard to do any kind of real
               | world research on long term effects of certain foods.
               | 
               | Plus the food we eat does all kinds of stuff to our
               | bodies. What is good for our bodies on one dimension
               | might be bad on another. Our interaction with food is
               | incredibly complex.
        
               | bawolff wrote:
               | > eating canola or palm oil and eating beef fat (although
               | we throw them all under a blanket "saturated" label)
               | 
               | Wait, what? Canola oil does have some saturated fat but
               | is mostly unsaturated fat. (You know, because its "oil")
        
               | zdragnar wrote:
               | Perhaps coconut oil was intended? That's been a big fad,
               | though lately not in processed foods except for keto
               | snacks.
        
           | Moto7451 wrote:
           | This is my problem. Id rather have an "old school" black bean
           | or soy based veggie burger. I'm not a low fat adherent or
           | vegetarian but I'd rather have the nutrient density, fiber
           | content, and fewer calories of the traditional alternatives.
           | Otherwise I'm ordering a quality meat product or a salad.
        
             | rchaud wrote:
             | I had these all the time in college 15 years ago. I liked
             | them!
             | 
             | I've had the Beyond Meat burger patties. The taste is not
             | bad at all, but there is an uncanny valley feeling when you
             | eat it (with the manufactured juiciness) that isn't there
             | with black bean burgers.
             | 
             | It's also very expensive. In Canada, a pack of 4 patties is
             | $8.49.
        
               | mmastrac wrote:
               | Costco has a 10-pack for much cheaper (~1/burger IIRC).
        
         | Tepix wrote:
         | Indeed. It's probably both subsidies for meat production and
         | high margins for the fancy new meat replacements. Looks like
         | there's a need for more competition.
        
         | paulcole wrote:
         | Is it premium pricing on plant-based products or that animal-
         | based products are subsidized?
        
           | hn2017 wrote:
           | Bingo
        
         | drvdevd wrote:
         | This is the exact reason I didn't order a plant based burger
         | yesterday.
        
           | DangitBobby wrote:
           | It's certainly a hard pill to swallow. I spend much more on
           | food now than I did before being veg.
        
         | kfarr wrote:
         | Totally agree and another anecdote to add to the pile is that
         | our kids love the fake meat chicken nuggets and don't know the
         | difference. Nor do I. I could see this being a bigger long-term
         | impact on low-end meats than high-end meats where you are
         | paying for the rarity.
        
         | Insanity wrote:
         | Good enough? As a vegetarian who moved from EU to Canada, I
         | honestly dislike the meat-free replacements here. They try to
         | make them represent actual meat and it doesn't work.
         | 
         | More variety in EU and overall better quality. (That actually
         | goes for many food products though)
        
           | jghn wrote:
           | I can never remember if it is Impossible or Beyond but one of
           | the two has reached "close facsimile" for my tastes when I
           | have them at local spots. Burgers, meatball subs, that sort
           | of thing.
           | 
           | Personally I don't care about the health aspect, and as long
           | as they're somewhat close in cost that's fine by me. I like
           | that it is cutting down on the ecological impact, or at least
           | that's the claim. At the same time I don't care about that
           | impact so much that I'm going to cut meat out of my diet.
           | This provides a nice middle ground for me.
        
             | DangitBobby wrote:
             | Probably Impossible. Beyond is good but it has a unique
             | flavor that I think anyone would recognize as "not beef."
             | They might think it's some other real meat, though.
        
               | jghn wrote:
               | Yep, I just looked and you're right. Beyond tastes to me
               | like a better version of those frozen patties at the
               | grocery store. It still has that "fake meat" flavor I
               | always hated, but not as strong. I don't mind them but
               | don't like them as much as Impossible.
        
         | cyanydeez wrote:
         | Like electric cars, America could choose to subsidize the more
         | ecological friendly choice until it scales.
        
           | ghiculescu wrote:
           | This would reduce the motivation to actually make it cheaper.
           | It's equivalent to "we lose money on each user but we'll make
           | money at scale". Fine for investors to fund this, but why
           | should taxpayers?
        
             | cyanydeez wrote:
             | The electric car industry would likely not exist without
        
             | cultofmetatron wrote:
             | fair reason but if we'e going to do that, then lets remove
             | the gas subsidies for ice vehicles too then?
        
             | antifa wrote:
             | Won't subsidies invite competition and competition lead to
             | innovation? Or does capitalism not work?
        
         | monkpit wrote:
         | Do you use a substitute for ground beef/pork in the mapo?
        
           | zbrozek wrote:
           | We directly substitute with either Beyond or Impossible
           | ground-meat-substitute based on whatever is cheaper when we
           | go grocery shopping.
        
       | spfzero wrote:
       | The one thing not unhealthy in a typical fast-food meal is the
       | beef patty. Everything else is sugar, seed oils, grain and
       | starch. You can throw away everything but the patty, scrape off
       | the condiments, and have a small nutritious meal.
        
       | yellow_lead wrote:
       | I noticed that plant based burgers are less filling, i think
       | because they contain less protein - 19g vs 26g according to
       | Google. I don't mind the taste though
        
       | c0l0 wrote:
       | Since we had grasped the implications of this graph[0] a few
       | months back, the wife and I finally managed to actually make the
       | jump to drastically reduce our meat consumption, and also mostly
       | replaced dairy products with soy- and oats-based alternatives.
       | I've even had the McDonald's "McPlant" three or so times since
       | then, and must say that it tastes about the same as I recall
       | other burgers' taste with similar toppings. Turns out I'm totally
       | fine with "fake" meat, and I would encourage everyone to give it
       | a shot.
       | 
       | [0]: https://coloss.us.to/food_co2.jpg
        
         | loceng wrote:
         | Does anyone readily have access to the graph of emissions by
         | each industry so this is seen in context?
        
           | c0l0 wrote:
           | Maybe check out https://ourworldindata.org/emissions-by-
           | sector
        
             | loceng wrote:
             | Thanks!
             | 
             | After scrolling a bit it shows that "Energy" accounts for
             | 73%+ of greenhouse gas emissions. Seems like 100% of effort
             | should be going to energy production for the highest yield,
             | most efficient outcome - and while not increasing the cost
             | of food for everyone which disproportionately causes
             | suffering for the poor; increasing energy cost does the
             | same of course, so it has to be done carefully.
        
               | c0l0 wrote:
               | I disagree. All of our effort should go towards _all_
               | (relatively) easily attainable reductions of emissions in
               | parallel. Substituting consuming meat with consuming
               | plants is such a thing for me, so I readily do it.
        
               | loceng wrote:
               | So you're 100% for adding 3% of seaweed to cow's diets
               | for an 80%+ reduction, or assuming that ~5% of reductions
               | from livestock (from the chart on the URL you shared) are
               | mostly from cows, bringing that 5% of total global
               | emissions from cows down to just 1%?
               | 
               | And then buying meat, from producers who use seaweed in
               | their diets, will accelerate the adoption of that
               | practice as the benefits economies of scale occur -
               | bringing down the price of quality and very low emissions
               | beef; and more money available for other goods or to
               | invest in green energy, as plant-based are more expensive
               | overall.
               | 
               | That's a win-win-win scenario/strategy, no?
        
               | tomweingarten wrote:
               | The seaweed diet is just the result from a single study
               | that has yet to be widely replicated. I'd caution against
               | putting the fate of the planet into the hands of miracle
               | cures until the scientific process can do its thing.
               | 
               | Even if the seaweed diet does help, the fundamentals of
               | thermodynamics dictate that eating animals will never
               | come close to the efficiency of eating plants, fungi, and
               | microorganisms. Cows, chicken, and fish spend most of
               | their energy living (to whatever extent spending every
               | hour of your day in a windowless cage can be called
               | living).
        
               | loceng wrote:
               | You do understand that's because it's not meant to - and
               | it's not actually a valid comparison?
               | 
               | That's the point: the animals do the work of the
               | processing and concentrating protein, fat, and
               | nutrients/amino acids into a source that is arguably a
               | perfect single food source for human consumption (high
               | fat red meat, in this case); yes, your gut biome has to
               | adapt for it, and yes, some lineages of humans will not
               | have evolved with access to meat or benefit the same from
               | having some or mostly meat in their diet like some other
               | lineages of evolution.
               | 
               | It'd be more efficient to just consume sunlight, if
               | possible, rather than waste it to the plants too - if
               | maximizing for pure efficiency is the answer.
               | 
               | And let's also not be blindly virtuous about plants when
               | looking at the primary and harmful method of agriculture
               | also of monocultures. The Sacred Cow documentary also
               | presents a good case for the benefit and need of cows,
               | not in factory farms, for being a necessary part of the
               | ecosystem/life cycle for soil health - healthy soil that
               | is needed for plants; or do we ignore some facts and wait
               | 50-200 years to see what disastrous problems we encounter
               | because we don't include all arguments, perspectives, to
               | manage from an all encompassing holistic view point?
        
               | amanaplanacanal wrote:
               | Efficiency of turning sunlight into calories? Absolutely
               | agree. But that's not the same as greenhouse gas
               | emissions.
        
               | hedora wrote:
               | This NYT reprint points out Beyond Meat and Impossible
               | neither track nor disclose their carbon emissions nor
               | land footprint:
               | 
               | https://bdnews24.com/environment/plant-based-food-
               | companies-...
               | 
               | They're probably not providing more than a 90% reduction
               | in emissions vs beef.
        
         | geoduck14 wrote:
         | Sure, but brisket is _so_ good
        
           | humanistbot wrote:
           | Sure, but is it 100 times better than plant-based
           | alternatives? Because it is 100 times the carbon cost.
        
             | miked85 wrote:
             | It is well above 100 times better.
        
       | stepanhruda wrote:
       | I absolutely love Beyond and Impossible alternatives, they are
       | making it viable to not eat meat while getting an experience in
       | the similar ballpark.
       | 
       | My only issue is actually not enough places offer them, or at
       | least not in a variety of dishes. I don't want to eat burgers
       | multiple times a week, regardless of if they are beef or not.
        
         | allthecybers wrote:
         | Same here. For whatever reason I prefer an Impossible patty
         | over a beef burger in my regular eating. My brain knows it's
         | not beef but is equally satisfied with it. I don't expect
         | everyone to love it like I do. But I started doing it for
         | health and now really like the taste of meat alternatives.
         | 
         | A beef burger then becomes a treat, rather than a diet staple.
        
       | indymike wrote:
       | Two problems with plant based meat: It costs 2-3x more than the
       | real thing at the grocery store and it is higher in carbohydrate.
       | The carbs are a problem to insulin resistant type 2 diabetics and
       | people in a keto diet.
        
         | loceng wrote:
         | It's also now known that adding a 3% concentration of a
         | specific algae/seaweed to a cow's diet reduces their emissions
         | by something like 80%+:
         | 
         | "New Long-Term Study Could Mean More Sustainable Burgers" -
         | https://caes.ucdavis.edu/news/feeding-cattle-seaweed-reduces...
         | 
         | So the current harm that is used as the primary reason
         | [allegedly] for the push to reducing meat consumption (global
         | climate change) becomes a moot point and actually a relatively
         | very low added cost if needed to start mass producing and
         | farming seaweed to add to a cow's feed; if this isn't part of
         | the conversation of those pushing for beef alternatives, then
         | realize they are ideological and not critically thinking - and
         | may have ulterior motive, even if that's simply trying to
         | generate/drive profit for their own industry of plant-based
         | products.
        
           | pessimizer wrote:
           | If it's so easy to adopt that food additive, and it's so
           | effective, we can also do that while trying to go meatless.
           | If the additive works well, and livestock emissions (and
           | _runoff_ ) become not a big issue, I'm sure people will
           | happily return to meat (unless the alternatives have become
           | too comfortable.)
           | 
           | If it turns out to be hard, we'll be glad that people were
           | pushed toward meatless. If it's easy, it won't ultimately
           | matter that people were pushed toward meatless.
        
       | nilespotter wrote:
       | I'm not surprised, it is just Gardenburger and Boca Burger with
       | obnoxious new marketing. Wake me up when there's lab grown
       | _meat_.
        
         | pittmajp wrote:
         | Beyond is a world ahead of both of those. The actual problem is
         | that they're not as good as the impossible that Burger King has
         | seen success with.
         | 
         | Fake meat has gotten much better over the past few years, and
         | there are still companies producing the bad versions from
         | decades ago.
        
           | nilespotter wrote:
           | ... so good the stock is in the tank, they're losing FF chain
           | customers and laying off employees. OK.
        
       | RandomWorker wrote:
       | Generally what I find is that the bean burgers that are vegan,
       | are just if not more tasty. While the fake burgers try this weird
       | meat taste that doesn't come close to beef texture. Both bean and
       | meat burgers need to be prepared fresh for optimal taste. It's
       | like fresh burgers are like the 10x of frozen/pre made burgers.
       | While choosing burgers among the pre-made will always be marginal
       | in gains.
        
         | throwaway09223 wrote:
         | I think you're right that a bean burger is more tasty than the
         | processed beef texture burgers -- but neither are anywhere near
         | as good as actual beef.
         | 
         | You know what's really good, though? Fake chicken patties. And
         | it's been good for _decades_. I really wonder what the fixation
         | is on beef patties, when there are other types of much more
         | easily replaceable meat.
         | 
         | I also wish we would see more creative partial substitutes.
         | Bean _and_ beef patties? Sign me up.
        
           | nyokodo wrote:
           | > I really wonder what the fixation is on beef patties, when
           | there are other types of much more easily replaceable meat.
           | 
           | The negative environmental impact of beef is much greater
           | than other meats so the potential positive impact is much
           | greater moving food production away from beef.
        
         | stepanhruda wrote:
         | I have been a vegetarian the past few years and can absolutely
         | not relate. Bean patties at majority of restaurants are dry, I
         | can't even remember a good bean burger I got.
        
         | mmmpop wrote:
         | > Generally what I find is that the bean burgers that are
         | vegan, are just if not more tasty.
         | 
         | ...than? Beef? Your vegan opinion is irrelevant in a
         | conversation about meat and things that are meant to taste like
         | meat, frankly.
        
           | LBJsPNS wrote:
           | I believe the vegan comment was about the burgers, not the
           | poster. But it's interesting to see your apparent anger
           | towards vegans come roaring out.
        
       | somehnacct3757 wrote:
       | I like Impossible meat quite a lot, but best in ground beef
       | scenarios. If you're putting it into sloppy joes, hamburger
       | helpers, and the like, it's really hard to even notice the
       | difference. The texture is right and most of the flavor is coming
       | from the other ingredients.
       | 
       | It's less flavorful than cow meat as a burger patty, and it's
       | enough of the flavor profile to notice.
       | 
       | I'm bullish on these products becoming the default restaurant
       | vegetarian option, topping the last generation of plant-based
       | burger brands. And for them to find success in less meat-forward
       | recipes. I'm bearish on there being some sort of cultural or
       | ethical revolution. That won't happen until it's cheaper than
       | meat.
        
         | DoctorOW wrote:
         | I agree 100%. I remember joking with a friend that the less
         | meat is in your meat, the cheaper it is until 0 where it's
         | suddenly the most expensive options.
        
           | Dylan16807 wrote:
           | Do you think you'd prefer something that's half meat half
           | cheap filler over impossible/beyond?
        
             | DoctorOW wrote:
             | Me personally? I don't think so... If I'm taking the hit in
             | taste/texture quality I might as well go all the way. Like
             | drinking water over Coke Zero
        
             | hedora wrote:
             | Definitely (though not half and half). We usually put
             | breadcrumbs and eggs in our meatballs, for example.
        
               | Dylan16807 wrote:
               | > Definitely (though not half and half).
               | 
               | That doesn't count, then. I specifically mean half or
               | even larger amounts.
               | 
               | The point is, the place you go as filler takes over is
               | very different from these products. I'm not saying
               | anything at all about small amounts of additive.
        
         | hedora wrote:
         | For heavily seasoned stuff like tacos, I find ground turkey to
         | be much closer to ground beef (and easier to prepare) than
         | impossible meat.
         | 
         | Impossible doesn't audit or disclose their carbon footprint,
         | but it has been estimated to be a 90% reduction from beef. It
         | turns out switching to turkey also produces a 90% reduction,
         | and is much cheaper:
         | 
         | https://www.bbc.com/future/article/20220429-the-climate-bene...
         | 
         | The article I just linked is excellent. It also has data on
         | climate emissions from transportation and refrigeration for
         | different food types (transportation is a tiny factor for most
         | foods; refrigeration is a larger factor than I realized) and
         | data on emissions from food waste.
         | 
         | Tl;Dr: buy rapidly perishable goods locally; don't bother with
         | things that have a long shelf life. Avoid beef and other
         | ruminants. Don't waste food.
         | 
         | That last point is a big deal for us, as we feed scraps to the
         | chickens, and doing so reduces our emissions way more than I
         | realized (rotting food has very high emissions).
        
       | Lammy wrote:
       | I'm in no hurry to ever try these plant-based meat substitutes
       | again since the coconut oil / cocoa butter "marbling" gives me
       | the runs, like Ole Olestra all over again:
       | https://web.archive.org/web/19990203160042/http://www.zug.co...
        
       | cercatrova wrote:
       | This is why I advocate for lab-grown meat (from previous comments
       | I've made here):
       | 
       | > One can never convince a statistically significant amount of
       | people to switch to meat, so one must find ways to make the meat
       | itself more sustainable.
       | 
       | > It's thinking with the end in mind. Once you axiomatize the
       | ends, you can then figure out the means to get there.
       | 
       | ...
       | 
       | > The reason I like lab grown meat is not (necessarily) because
       | of reduced suffering, but because in the future, I can get a very
       | high quality cut of meat for much cheaper than today, simply
       | because cuts of meat differ mainly in their amalgamation of fat
       | and muscle cells, and if you control the entire cell cultivation
       | process, well, you can reorder the fat and muscle cells in
       | whatever way you want.
       | 
       | > Imagine getting wagyu every day for cheaper than regular cuts
       | now, simply because you don't have to grow an entire cow and
       | massage it its entire life, you can just grow it on a Petri dish.
        
       | ssl232 wrote:
       | Maybe people are starting to see through the "plant-based"
       | marketing when they see the 20 industrially produced ingredients
       | on the back of the pack. I for one have been steering clear of
       | seed oils and foods high in linoleic acid that have been linked
       | to a plethora of modern health problems, and most of these
       | products are stuffed full of them and are not remotely natural -
       | no thanks.
        
         | owly wrote:
         | Agreed. Maybe people could just start eating plants instead of
         | over engineered industrially processed blocks of "food".
        
           | standardUser wrote:
           | If you think humans are going to start eating a more boring,
           | simplified diet, you are missing a major plot line of human
           | civilization, which continues to give us an ever-increasing
           | array of foods in every possible configuration.
        
         | shlant wrote:
         | > seed oils and foods high in linoleic acid that have been
         | linked to a plethora of modern health problems
         | 
         | The best evidence we have does not support what are usually
         | low-carb talking points
         | 
         | https://www.cochranelibrary.com/cdsr/doi/10.1002/14651858.CD...
         | 
         | https://pubs.rsc.org/en/content/articlelanding/2017/fo/c7fo0...
         | 
         | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7524638/
        
           | Klonoar wrote:
           | I am fairly certain the seed oils talking bit can be traced
           | back to a quack doc interviewed on Rogan's podcast, which
           | people then ran with. It's the soy meme version 2.0, just
           | grounded in even less reality.
        
             | TillE wrote:
             | It's hilarious because "seed oils" is a totally arbitrary,
             | incoherent category that they just made up. Pure quackery.
        
       | waynecochran wrote:
       | The American market is not big enough for these "in between"
       | items. Another example are products like Dr Pepper 10 which used
       | some sugar -- I loved it, but these never succeed in the market.
       | Americans are polarized -- we like either 0 sugar or a ton of
       | sugar.
        
       | skhameneh wrote:
       | I've had a few brands and products for plant-based "meat".
       | 
       | One brand's products were simply awful and another brand managed
       | to produce a very convincing burger that I wouldn't order again.
       | The convincing burger was acceptably tasty but overly dry and
       | priced higher than their real beef burger. It tasted like "beef",
       | but it didn't taste "good".
       | 
       | As products get better, we'll see more adoption, but it will take
       | some effort to overcome the damage done by releasing products
       | that don't fare favorably on their own. The average consumer
       | isn't going to pay more for a product that isn't as "good".
        
       | cassepipe wrote:
       | In the article, they talk about McDonalds... I don't know about
       | other stores but when I went there as a kid, in Europe, the meat
       | had no taste and its texture was s*t so I don't think the the
       | problem comes from fast food meat being better than plant-based
       | meat. I don't think it's about taste. I think it's about price
       | and about culture.
       | 
       | "But the consumer environment is tough, and this stuff is not
       | cheap," "If I'm spending money in a restaurant, and I'm a meat
       | eater, why would I spend money on plant-based meat? I would
       | rather eat an actual burger," --> I want the bang for my buck.
       | 
       | I think people who to eat in fast/junk food restaurants are : 1.
       | Rather poor so concerned by price 2. Participate in a working
       | class culture in which hard working men lives must be fueled by
       | meat, which is effectively a super-food. So a cultural matter.
       | 
       | The sad thing though is that culture demands meat but the
       | quality/taste of the meat provided is shit. I am personally in
       | favor of banning processed meat (the one that's bad for your
       | health) and that non processed meat is reserved to people doing
       | hard physical work while the rest of enjoy our plant based meals
       | :D
        
         | code_duck wrote:
         | I don't think it's accurate to assume that the majority of fast
         | food customers are low income men with blue collar jobs. It's
         | more of a broad cross-section of society in my experience.
        
           | cassepipe wrote:
           | Oh I did not mean to say low income men with blue collar jobs
           | are the majority of the customers, I just meant to explain
           | what I think is the reason why eating meat is tied to status
           | in working class culture and how being deprived of it may be
           | lived as a loss.
        
         | Dylan16807 wrote:
         | In general, banning most of the population from having a
         | superfood is something I would rate D:
        
       | enviclash wrote:
       | Every Cuisine ha straditional beans that everyone has forgotten
       | because they cannot be made immediately ready they just require a
       | bit of mindfulness about the kitchen and the food; they are super
       | healthy if you know how to do it, with a bit of preparation beans
       | (including chickpea) are much better than any meat substitute
        
       | manishsharan wrote:
       | I like Beyond Meat and Impossible burgers but I find making those
       | burgers at home very expensive compared to a comparable
       | vegetarian meal. If they could reduce the price, it would be an
       | easy meal for days when we don't want to cook a real meal.
        
       | linsomniac wrote:
       | I've been eating more plant based burgers because meat is
       | unsustainable. Carbon emissions from meat are more than all the
       | planes, trains, and automobiles combined. Water required to make
       | 24 hamburgers will fill a pool. Meat is simply an inefficient way
       | of making the calories and proteins we need.
       | 
       | I still eat meat, I've just started moving to more plant based
       | products.
       | 
       | Mark Rober has a good coverage of this in his video "Feeding Bill
       | Gates a Fake Burger (to save the world)":
       | https://youtu.be/-k-V3ESHcfA
        
         | rchaud wrote:
         | Meat isn't particularly cheap, especially now.
         | 
         | Plant-based meat substitutes are very expensive, and simply
         | cannot take market share to make a dent in meat production, at
         | current prices.
        
         | Isamu wrote:
         | This is really the goal of Impossible Foods. It's to transition
         | to a sustainable future by winning over consumers who prefer
         | meat, and can only be persuaded by taste.
         | 
         | I hope they manage to get the price down, then it will be
         | competitive in the long run.
        
           | MichaelCollins wrote:
           | It's not a charity, their goal is to make money.
        
             | typest wrote:
             | You can do both at the same time. If Impossible could
             | actually succeed in making a meat alternative that tastes
             | as good as meat, but is cheaper (e.g. because they don't
             | have to waste a bunch of energy growing an entire animal),
             | then they could be poised both make a ton of money (by
             | being a major player in the global food market) AND help
             | end factory farming/animal consumption (by providing a
             | superior product).
             | 
             | Furthermore, this is such a research heavy endeavor, you
             | need upfront capital to fund it, which means it would be
             | hard to structure as a non profit. Structuring as a for
             | profit is the right move, and it doesn't mean what they're
             | working towards isn't a good cause, or that they are
             | somehow ethically compromised.
        
               | MichaelCollins wrote:
               | They have a niche product that requires a lot of up-front
               | investment; getting it cheaper than mass produced beef is
               | a pipe dream. They're out to make money from price-
               | insensitive vegetarians, which means prices will stay
               | high. The only way this will change is with some sort of
               | government action to raise the price of beef for
               | consumers, but that isn't going to happen because this is
               | a democracy; beef is popular and veggie burgers are a
               | niche product. Even vegetarian dictators don't expend
               | their finite political capital on issues like this.
        
               | slfnflctd wrote:
               | > Even vegetarian dictators don't expend their finite
               | political capital on issues like this
               | 
               | I would be 1000x more supportive of such an effort than,
               | say, Duterte's brutal drug war.
        
             | Isamu wrote:
             | The stated goal of the founder is to replace meat
             | consumption. Why would you create a charity for that? That
             | makes no sense. You need to create a whole new industry,
             | and yes, it has to pay for itself.
        
       | unity1001 wrote:
       | Im buying plant-based Mediterranean protein food for a while now
       | (in Europe). And I can easily say that most of the selection
       | surpasses the taste of the meat dishes they imitate. So much that
       | one could consider them newly created dishes instead of being
       | meat knockoffs.
       | 
       | https://heurafoods.com/
       | 
       | This is likely because of the exquisite spice and other
       | ingredient balance. When the protein is plant based, it does not
       | repress other tastes like how meat normally does.
        
       | bawolff wrote:
       | Im a vegitarian. I tried it once and it was just average at best.
       | 
       | It seems like most of the people in love with these types of
       | burgers are meat eaters who wouldn't eat them anyways.
        
       | shafyy wrote:
       | McDonald's did a lot of things wrong with their plant-based meat
       | burger. If you want to see it done right, just take a look at
       | Burger King. In Germany, you can now substitute animal meat for
       | plant-based meat in every burger, and on top of that they have
       | very tasty plant-based burgers like the long chicken and vegan
       | chicken nuggets. In Vienna, they've opened their first 100%
       | plant-based location.
       | 
       | And yes, Beyond Meat's stock is not doing well, but this doesn't
       | mean plant-based meats in general aren't doing well.
        
         | Clampower wrote:
         | McDonald's Netherlands did the most idiotic approach. They
         | started offering vegetarian burgers that were made of like 80%
         | dairy. So incredibly stupid I still can't believe it.
        
           | Vibgyor5 wrote:
           | Enlighten me - what's stupid about it?
        
             | polski-g wrote:
             | All vegans are vegetarians. So those burgers are not an
             | option for some portion of vegetarians
        
               | shlant wrote:
               | as a vegan myself - have you ever considered that not
               | every meat alternative is made for you?
        
               | Elinvynia wrote:
               | As a vegan (not the pick-me kind) then you should see why
               | murdering animals is wrong. And that these products
               | should never be made.
               | 
               | People in 100 years will look at meat eaters like we do
               | at slavery nowadays.
               | 
               | Be on the right side of history on this one, folks.
        
               | kennend3 wrote:
               | > Be on the right side of history on this one, folks.
               | 
               | this is a clear indicator you are a "lost cause" social
               | justice warrior type. Equating slavery and eating meats..
               | OMG.
               | 
               | Have you considered taking an African safari and
               | encouraging lions to stop eating meats?
               | 
               | Why do people like you use "be on the right side of
               | history" and other catch buzzword type sayings?
        
               | josephcsible wrote:
               | Should we drive lions to extinction by sterilizing them
               | all, since the only way they can live is by murdering
               | other animals?
        
               | outime wrote:
               | I humbly suggest to change your communication efforts
               | towards your cause. It'll only cause rejection if you
               | keep using pretentious statements.
        
             | Clampower wrote:
             | Phew where do I begin?
             | 
             | From a sustainability POV, using living beings for milk
             | production is vastly worse than a plant based alternative.
             | 
             | From a animal friendliness perspective, it abuses the same
             | animals that would be slaughtered for meat, for long
             | periods of time in cruel ways.
             | 
             | From a business and consumer POV, this limits your burger
             | to only Omni and vegetarians, excluding the entire market
             | of vegans, and people with dairy intolerances who would opt
             | for this option instead.
             | 
             | All around a PR inspired, stupid half measure that is
             | insulting at best.
        
         | ianai wrote:
         | Most stocks have been taking a massive hit and valuations are
         | down near 2020s lows for the first time. Reads like opportunism
         | to knock on new market entrants through a bit piece.
         | 
         | Are they going to claim EVs are failing next, too? How about
         | solar? Why not go all out.
        
           | shafyy wrote:
           | Exactly. For example, Shopify's stock is also down a lot and
           | nobody is saying that e-commerce is dead.
        
       | karol wrote:
       | Nothing but good news. Fakeness and corrupt impossible promises
       | fade away.
        
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