[HN Gopher] One Tag to Rule Them All: Introducing the New Google...
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One Tag to Rule Them All: Introducing the New Google Tag
Author : sdoering
Score : 33 points
Date : 2022-08-16 18:50 UTC (4 hours ago)
(HTM) web link (www.simoahava.com)
(TXT) w3m dump (www.simoahava.com)
| Animats wrote:
| Is it hard to block? Or randomize?
| digdugdirk wrote:
| Articles like this do a great job showing me just how little I
| know about the modern web. The level of detail/effort/ubiquity
| that goes into the modern advertising behemoth is truly
| impressive.
| anm89 wrote:
| Can anyone really get excited about google doing something new
| these days?
| miscaccount wrote:
| i thought google tags was like apple tags :P and opened the page
| to read about this new hardware .
| layer8 wrote:
| I was half-expecting <google>
|
| to be introduced into HTML, and was curious what exactly it
| would do. :)
|
| In a parallel universe, HTML would have transitioned to GAML --
| Google Analytics/Ads Markup Language.
| tannhaeuser wrote:
| https://news.ycombinator.com/item?id=19866584
| daxelrod wrote:
| I suspected that was the long term vision for AMP.
| doctor_eval wrote:
| Right? I thought it was a way for Google to track real-world
| stuff. But I guess the internet IS real-world now.
| thedanbob wrote:
| Google seems to be obsessed with new analytics products almost as
| much as new chat apps. Google Analytics, Universal Analytics,
| Google Tag Manager, Global Site Tag, Google Analytics 4, Google
| Tag... they keep forcing me to add/swap out tracking scripts on
| the websites I maintain when I don't even want them there in the
| first place.
| colpabar wrote:
| It's almost like google is full of ex-spooks who saw the value
| of a surveillance system of the entire internet.
| dylan604 wrote:
| sure. you can go that route. or the more believable version
| is their analytics systems helps them justify their pricing
| to their customers. the fact that their customers accept
| first party analytics is an absolute god send to G.
|
| G: We price our ads based on the number of visitors to a
| site.
|
| Buyer: How do you know how many visitors a site gets?
|
| G: Through the analytics we gather from each site
|
| Buyer: How do I verify that your numbers are accurate?
|
| G: ...
| sgc wrote:
| The web works without them. What specific benefit does having
| them provide that you could not do without? I have always
| thought that having slightly less precise user metrics should
| not matter a ton for a site focused on providing quality
| content and services. I could be wrong, and I would love to
| hear peoples stories of a _tangible, overwhelming_ benefit they
| had where they started without such tracking, and then turned
| it on. Because a bit more useful doesn 't cut it for me.
| kyleee wrote:
| i hate all the google trackers too but google has a big name
| and brand awareness, lots of clients and teams expect to be
| using google's analytics tools especially when they're
| running google ads and are using many other google services
|
| i try to steer people away when possible but unfortunately
| it's not always a possibility / worth the fight
| sgc wrote:
| The expected answer :)
| teknolog wrote:
| You pretty much need it for Google Ads. And many businesses
| need Google Ads to make money.
| closewith wrote:
| Google Analytics is outclassed by many other tools, but it
| has two features that make it essential (along with its
| brethren, Google Ads tracking) for most enterprises.
|
| One is the Search Console integration, which is the only way
| to see what Google search queries led people to your site.
|
| The second is Google Ads conversion tracking and remarketing,
| which is de facto required to advertise with Google because
| it can _easily_ 10x your Return On Advertising Spend, which
| is a key metric for digital marketing teams.
|
| Without those two features, Google Analytics would be easy to
| drop. Many big companies already have other first- or third-
| party analytics tools they prefer. Many simply don't trust
| Google enough to send any commercially sensitive data, except
| where necessary to optimise ad spending.
| dylan604 wrote:
| Isn't that kind of like, "duh"?
|
| They sale ads. The buyers of those ads want their ads on sites
| that have eyeballs on them. How do you prove how many eyeballs
| are looking? Analytics. If you write your own tool to generate
| those analytics, then even better!
| sgc wrote:
| Right, but I don't care about google or what they need. I
| care about it from the site owner's perspective.
| lxe wrote:
| I wonder what the performance penalty is like, when trackers like
| this one inject themselves into every event generated by a
| browser.
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(page generated 2022-08-16 23:01 UTC)