[HN Gopher] Apple Finds Its Next Big Business: Showing Ads on Yo...
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Apple Finds Its Next Big Business: Showing Ads on Your iPhone
Author : miles
Score : 68 points
Date : 2022-08-14 18:36 UTC (4 hours ago)
(HTM) web link (www.bloomberg.com)
(TXT) w3m dump (www.bloomberg.com)
| A4ET8a8uTh0 wrote:
| Well, it was bound to happen eventually. Apple is a public
| company and if there is one thing that is clear, it is that
| shareholders demand constant growth and new revenue sources.
| Monetizing users is cheap and easy way to do it. Users barely
| understand privacy anyway ( I am not joking; when I talk about
| this stuff with my wife or her family, the impression I have is
| that they do not even understand the impact ).
| nbzso wrote:
| After CSAM, I switched the main office machines to Manjaro. A lot
| of my colleagues sold their beloved iPhones and moved to De-
| Googled Android.
|
| Luckily, the fiasco with Little Snitch was resolved, and I can
| enjoy a mac for occasional design work, but Figma is running well
| in the Browser and if I see any attempt to push me into Ad Hell,
| it is totally over.
|
| Vertical integration is important for Apple, but as an old Apple
| user, this will be "no-fly zone" for me.
|
| Actually, CSAM had a positive in my life. Since then, I am using
| my smartphone less and with basic apps, some banking, calls and
| chatting.
| CharlesW wrote:
| What does CSAM have to do with this story on how Apple might
| grow their ad business?
| nikodunk wrote:
| Same here - the constant iCloud upgrade prompts in macOS pushed
| me to Fedora Linux, and I've been a happy camper ever since
| (performance on the same mac hardware increased significantly
| too).
|
| If this ad stuff is true, I've been eyeing a switch from iPhone
| to postmarketOS on the Oneplus 6 - the mobile phosh Linux
| experience is really starting to look pretty daily drivable for
| my simpler phone use cases.
| sieabahlpark wrote:
| simonh wrote:
| The article is very thin on actual new information. It forms a
| lot of time talking about how ads currently work. The only new
| thing is the advertising head saying he wants to grow as revenue,
| but there's no concrete info on how they actually intend to do
| that, just a lot of 'maybe' about maps.
| cognomano wrote:
| The only bit I found is this unsourced text:
|
| > On the App Store, display ads are currently shown in the
| search tab in the Suggested panel. Apple will also soon expand
| ads to the main Today tab and within third-party app download
| pages.
| simonh wrote:
| I suppose an article titled "Apple to advertise apps in the
| store you got to to buy apps" probably wouldn't be as grabby.
| joegahona wrote:
| My reaction too. The writer didn't even do the homework to know
| the publisher revenue split for Apple News. I believe it's
| 70/30 publisher/Apple if Apple sells the ads (in which case the
| end user gets shockingly awful ads, borderline bellyfat ads),
| and it's 100% to the publisher if the publisher can navigate
| and set up ads through Apple's tools, which is time-consuming
| and resource-intensive.
| tailspin2019 wrote:
| Apple needs to be very careful that they don't erode the things
| that most differentiate them from their competition.
| JKCalhoun wrote:
| Agree. But I believe Apple thinks they also need to move harder
| into "services" and, I suppose, now ads. I think Apple
| recognizes that the high-margin hardware business is not not
| sustainable. Especially as everyone who would want an iPhone
| already owns one. Apple needs to grow somewhere.
| random314 wrote:
| You are very mistaken if you think Apples recent "privacy" push
| wasn't about taking over advertising revenue from Facebook,
| Google, snap and tiktok
| rising-sky wrote:
| They could have done that without a so called "privacy push",
| they "own" the device and if they chose to, could provide
| advertisers a level of targeting that the mentioned entities
| cannot match without resorting to privacy as a red herring
| random314 wrote:
| No, they can't provide better targeting than Google/fb.
| Taking out competitors makes it a lot easier to seek rent.
| fyzix wrote:
| They are very tactical. They want to be praised as the good
| guys while killing their competition.
| izacus wrote:
| Why? With their loyal fandom, they could put ads into every
| part of iPhone and there would still be millions running around
| telling everyone how those Ads are improving their lives and
| Apple helped them live their life.
|
| Ads are coming to iOS (heck, my iPad and Mac already have quite
| a bit peppered around) and Apple will earn even more money in
| the future from them.
| kmbfjr wrote:
| Not on my phone or computer, and I am all in on their
| ecosystem. I was prepared to bail over their CSAM scanning
| plans and I can easily move forward with it for ads. The
| Pixel with Calyx is still quite functional.
|
| I have an ethical line and it is my phone and computer are
| for my convenience, not a way to toss advertising toward me.
|
| Go ahead Apple, test me. Ya almost lost me a year ago. And I
| am not alone in this, I think most of Apple's user base would
| be quite intolerant of such a plan.
| threeseed wrote:
| > And I am not alone in this
|
| But you are probably one of a handful of people who would
| switch ecosystems over an ad for a business in Apple Maps.
|
| Most people have significant amounts of lock-in impeding
| such a move.
| majormajor wrote:
| Before almost every startup dev in the world was on Macs,
| only a handful of people were using anything but Windows
| on the pro desktop... Macs were widely derided for well
| over a decade, even after OS X and the eventual Intel
| switch. And then suddenly there was critical mass and
| they kinda weren't anymore. Nobody in 1997 would've seen
| that coming, but mistakes that push a handful of people
| there and a handful of people there to new things have a
| way of compounding over time.
|
| (Look at how people talk about Google today vs 10 years
| ago, too, for instance.)
| [deleted]
| [deleted]
| tinus_hn wrote:
| The differentiation is not in having no ads but in not tracking
| the user for targeted advertisements. Which is why of course
| next up people are going to complain about the bad quality of
| the ads.
| Krasnol wrote:
| I doubt they'll lower their prices anytime soon.
| pid_0 wrote:
| testmasterflex wrote:
| Perhaps the decline of Apple finally starts. And a startup will
| take their place eventually.
| [deleted]
| [deleted]
| c7DJTLrn wrote:
| Sadly it's not the 80s anymore. A startup building their own
| hardware without VCs getting involved is basically impossible.
| Of course, I'm not talking about taking something like a
| Raspberry Pi off the shelf and making something with that.
| Wozniak was building something from scratch that could be sold
| as an actual product - no chance of that now.
| KajMagnus wrote:
| There's Framework and Librem laptops, I'd rather buy those
| than a Mac (I didn't downvote)
| zapdrive wrote:
| I wanted to buy a framework, but they don't accept crypto
| payments. So I bought apple gift cards with Bitcoin and
| bought a MacBook pro instead.
| mch82 wrote:
| It could possibly happen in robotics or home automation.
| SparkFun could get there, or Adafruit.
| lnsru wrote:
| Robotics - super expensive just to start. Think about 3
| developers for mechanical, electrical and software parts
| plus expensive hardware. Timeframe at least 2 years. So $1M
| just for shy start.
|
| Home automation topic goes for decades. However I don't see
| wide adoption anywhere. Most tech savvy buddy is playing
| often with new products and stated, that the best thing is
| Philips Hue lights in home automation area. Other things
| barely work.
| lnsru wrote:
| VCs aren't that interested in hardware. Nobody bets on a
| crippled horse. The same with hardware startup. Why invest in
| something with tons of embedded software, connectivity
| software and all the problems with moving physical objects
| when one could invest just in software venture that has at
| least 10x higher chance to succeed?
| obert wrote:
| if only Microsoft was not trying to sneak ads everywhere, this
| could be a moment for MS Phone
| ThalesX wrote:
| I am so confused when people say this. Microsoft Windows
| Professional allows you to configure any such things. I have
| almost all telemetry off, all permissions off, all
| notifications off, all ads off. I don't see this ad riddled
| Windows that people speak about.
|
| I am not surprised when I hear 'normies' complain about this,
| because they mostly run OEM Windows Home which the vendors of
| their devices decided is OK, but on a forum such as this one,
| I am surprised to hear these kind of complaints.
|
| * Everything is configurable from the Privacy Settings with
| an on / off toggle
|
| * Whenever a new invasive option gets pushed with an update,
| there's an update screen which allows you to disable it and
| is disabled by default, so by skipping, you don't enable it
|
| At least this is how I perceive my machine.
| sph wrote:
| Hey Cortana, define confirmation bias. You say you have to
| disable ads manually and then go on saying "I don't see
| this ad riddled Windows". Are you being serious?
|
| Good for you for buying Windows Pro, what about everybody
| and their grandma else stuck on Home? I guess they don't
| count. Fucking normies.
| bumblebritches5 wrote:
| netsharc wrote:
| There's a comment voted to death about phones showing ads.
| Remember when Google's selling point was that their home page
| just had a search interface and not like e.g Yahoo, a homepage
| "portal" full of celebrity, etc, news? I got a new Android phone
| recently, you can swipe left from the home screen to get the
| Google search, and there "Google Discover" is active, and it has
| celebrity, etc, news. Even the search suggestion drop down is to
| show what searches are trending. I share the dead comment's
| sentiment of needing curse words.
|
| It feels like everything is so user hostile nowadays, even the
| Google keyboard nag you to give them a Play Store star-rating and
| review. Or they interrupt you with a spammy notification that
| asks you to tell your friends about them... (Insert more curse
| words here).
|
| Maybe I should start a SaaS that will offer IoT device
| manufacturers a way to spam their owners to rate them on the
| appropriate store. You touch the fridge door, it doesn't budge,
| and the screen lights up: "Before you get your milk, do you like
| your fridge? Please rate us 5 stars on the Walmart store!"
| BLKNSLVR wrote:
| Unauthorised Bread:
| https://arstechnica.com/gaming/2020/01/unauthorized-bread-a-...
| z9znz wrote:
| The story continues:
|
| You open the door, and immediately a banner slowly slides up
| asking if you'll accept a virtual cookie. Obviously you want
| that cookie, so you agree. The banner slowly descends back into
| its slot.
|
| Now you identify the location of the milk and begin reaching
| for it.
|
| Suddenly a banner unfurls from above, blocking your reach
| suggesting, "Subscribe to the Samsmug Smartfridge Newsletter!"
| Somewhere on the edge of the inside of the fridge is a button
| to make the newsletter banner retract. You find it and press
| it, and the banner retracts.
|
| Now you reach for the milk... But! The shelves suddenly move up
| and down to make room for a flip-out screen which starts
| playing a video ad of the new weekly butter delivery service.
| Somewhere else on the edge of the interior of the fridge is a
| button to hide the screen, but fortunately you can still see
| the top of the milk container down near the bottom of the
| accessible opening.
|
| So you squeeze the jug out the narrow space, turn around, and
| slam the door as you turn. D'oh!
|
| Now you debate just drinking as much of the milk as you can and
| then throwing the rest out rather than go through the whole
| process again just to return the milk to its place.
| [deleted]
| tradertef wrote:
| TL-DR: iOS becoming Android.
| Barrin92 wrote:
| if they're embedding ads in the news app itself it's worse than
| Android, because Google does not put ads in that app. I
| honestly don't think any of the Google apps on android phones
| show ads.
| ccouzens wrote:
| They do.
|
| There are ads in the play store (labelled), ads in the Google
| news feed (labelled), ads in Gmail (labelled and similar to
| the ads in the web version).
|
| But no ads in what I would consider the daily experience
| (home screen, lock screen, apps menu, settings).
| Barrin92 wrote:
| is that a regional thing? I do see promoted apps in the
| play store but I have never seen a single ad in either the
| android Gmail app or the news app.
| newaccount2021 wrote:
| clouddrover wrote:
| It's just a little advertisement:
|
| https://www.youtube.com/watch?v=b_IaVMsCbf8
|
| They didn't post one in Ops.
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(page generated 2022-08-14 23:01 UTC)