[HN Gopher] Tesla Falsely Advertises Autopilot, Full Self-Drivin...
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       Tesla Falsely Advertises Autopilot, Full Self-Driving Tech:
       California DMV
        
       Author : matrix
       Score  : 27 points
       Date   : 2022-08-08 18:14 UTC (4 hours ago)
        
 (HTM) web link (www.thedrive.com)
 (TXT) w3m dump (www.thedrive.com)
        
       | superchroma wrote:
       | I am honestly surprised as much time passed as it did before we
       | got to this point. Tesla could have sold preorders for a future
       | product called autopilot and gave away the current feature-set
       | renamed as "smart cruise control" for free with every purchase
       | and completely dodged this bullet. The current product would be
       | no less remarkable for it either.
       | 
       | I worry that what may kill Elon's ventures in the end will be the
       | collective weight of many small moments of impatience or hubris
       | compounding over time, which is sad because the broad strokes
       | have been fairly well played so far.
        
         | nullhack wrote:
         | Perhaps "Tesla Autopilot" can be the first Marketing Lie to
         | vanish from the list: "Almond Milk", "Veggie Patties", "RNA
         | Vaccine"...
         | 
         | And the plethora of USA Liar Laws such as the "Patriot Act",
         | "Inflation Reduction" bill...
         | 
         | Until then, we live in a country owned by Marketers and
         | Lobbyists, and Elon Musk can call his AI cars Self-Driving* as
         | long as he likes
        
           | DowsingSpoon wrote:
           | >Perhaps "Tesla Autopilot" can be the first Marketing Lie to
           | vanish from the list: "Almond Milk", "Veggie Patties", "RNA
           | Vaccine"...
           | 
           | I don't care about Autopilot and instead want to comment on
           | some of the rest of your list. What are you going on about??
           | Veggie Patty is not a marketing lie in the slightest. It's a
           | patty. It's made of plants. That's about as straight-forward
           | as possible. The mRNA vaccines do in fact make use of mRNA;
           | no lie there. Almond milk is a fine name. It's milk from an
           | almond in the dictionary definition of the word. Really
           | struggling to understand what you're getting at here...
        
           | wmeredith wrote:
           | If you think the language around "Almond Milk" needs to
           | vanish, you may be the victim of recent big dairy marketing
           | efforts, yourself. Plant based milks have been a thing in
           | cultures around the globe for thousands of years:
           | https://www.smithsonianmag.com/history/nut-milks-are-milk-
           | sa...
        
         | mlsu wrote:
         | This is the power of marketing. It can cut through _the
         | government_ on something like this for years.
         | 
         | Tesla should be #1 in the definition of a marketing-first
         | company. Why are they not? Their marketing!
        
           | leobg wrote:
           | This is such a popular talking point here on HN, and I don't
           | get it:
           | 
           | Tesla does zero ads. They don't even have a PR team (go ask
           | journalists, they literally find nobody to talk to at Tesla).
           | 
           | They scaled from 3,000 cars to 3 million cars in just ten
           | years. Back in 2011, I saw exactly ONE Tesla roadster in
           | Santa Monica. Now, walk around for two minutes and you'll see
           | several S, 3, X and Y. Same in Switzerland. In 2016, I'd see
           | one or two a day. Now you see several per hour. These cars
           | are real, and they are changing the world around us.
           | 
           | How can you call that a "marketing-first company"?
           | 
           | Yes, they are getting attention. But they're getting it for
           | the things they are actually building.
           | 
           | They are also the place that attracts the most engineering
           | talent. I have yet to find a Tesla job post for social media
           | marketing.
           | 
           | Tesla's main achievement is not marketing. It's volume
           | production (i.e. manufacturing). And building cars that
           | convert people when they drive them. You can call that
           | marketing. But I would call that engineering and product
           | design.
        
             | desindol wrote:
             | Everything communicated by a brand or their ceo is
             | marketing.
        
             | gamblor956 wrote:
             | Tesla does marketing all the time in SoCal, so that's
             | clearly false. Also, I'm pretty sure they launched a car
             | into space once? That counts as a marketing activity.
             | Referral bonuses, free Supercharging, etc., are similarly
             | marketing activities, and other automakers refer to such
             | activities as marketing in their financials. (In fact,
             | Tesla just announced a major marketing effort in China
             | today... https://www.theverge.com/2022/8/8/23297417/tesla-
             | ownership-l...). That Tesla does not characterize marketing
             | activities as marketing simply indicates that their
             | financials are not prepared under GAAP and instead
             | represent fantasy unicorn accounting.
             | 
             |  _They scaled from 3,000 cars to 3 million cars in just ten
             | years._
             | 
             | Most modern Chinese automakers scaled even faster than
             | that. And if you think that's impressive, Ford went from 0
             | to 3 million cars in less than 10 years. Without
             | electricity, robots, or fancy technology.
             | 
             |  _These cars are real, and they are changing the world
             | around us._
             | 
             | Agreed, the streets are now significantly more dangerous
             | due to all the Tesla vehicles driving around like drunk
             | drivers while in AP or FSD modes. Tesla may set back the
             | adoption of self-driving technologies by a decade.
             | 
             |  _They are also the place that attracts the most
             | engineering talent. I have yet to find a Tesla job post for
             | social media marketing._
             | 
             | Tesla only conducts so much R&D because they insist on
             | recreating a worse version of the wheel rather than using
             | outside suppliers. Except for their supposed
             | differentiating factor, the batteries, which are actually
             | made for them by outside suppliers (i.e., Panasonic).
             | 
             | But on that note, every single one of the other major
             | automakers conducts more R&D into actual new areas of
             | technology than Tesla. They just don't constantly brag
             | about it on Twitter.
             | 
             |  _Tesla's main achievement is not marketing. It's volume
             | production (i.e. manufacturing)._
             | 
             | I laughed so hard I almost sharted. Tesla has the worst
             | volume production of any major automaker, and for several
             | years straight has the ignomious distinction of being at or
             | near the bottom in terms of initial car quality (as
             | measured by the number of manufacturing defects in new
             | vehicles), so to the extent they make "more" cars it is
             | because they cars they do make are lower quality.
             | 
             |  _And building cars that convert people when they drive
             | them._
             | 
             | I now know more former Tesla owners than current Tesla
             | owners. Tesla's 0-60 speed convinced a lot of people to buy
             | EVs. But their abysmal build quality guaranteed that most
             | Tesla buyers' first Tesla would also be their last. Only
             | the die-hards buy more than one Tesla in SoCal anymore.
        
       | seydor wrote:
       | But we knew that already
        
         | Rackedup wrote:
         | But Tesla didn't see the consequences, yet.
        
         | lern_too_spel wrote:
         | We also knew that Elizabeth Holmes was bullshitting, but that
         | didn't prevent other people from being taken.
        
           | seydor wrote:
           | Nobody knew, there were very few voices asking questions
           | about theranos (like dr. Ioannidis) but their shenanigans
           | were unknown until Carreyou publicized them
        
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       (page generated 2022-08-08 23:02 UTC)